Let’s talk about this: what books would you give a kid who might grow up to be a writer?

Have you ever read Ray Bradbury’s THE HALLOWEEN TREE? This weekend, as I was about to wrap it as a holiday present for a new young relative of mine — my sister-in-law’s new stepson, to be precise, an avid reader who I hope hasn’t taken to reading my blog just yet — I couldn’t resist dipping into it a little. And mirabile dictu, it is every bit as good as I remembered.

Don’t you just love it when that happens?

In retrospect, I was probably far, far too young when I originally read it — a writer-friend-of-the-family-who-shall-remain-nameless-because-his-heirs-threatened-to-sue-my-publisher-when-I-wrote-about-him sent me the first paperback edition, so I must have been in mid-elementary school when I first cracked the spine, rendering the stuff of both nightmares and pleasure. I remember reading it and reading it for many years before my mother said that my little friends were old enough for me to pass it along to them.

But looking at it again, now — okay, I’ll admit it: rereading it after many years, carefully and without bending pages — I realized that I still remembered entire sentences, even entire paragraphs, of this book by heart. Many’s the time I’ve thought of:

“Oh, strange funny strange,” whispered Tom.

Or, recalled when walking past a graveyard:

The boys ached, listening. The tomb breathed out a sick inhalation of paprika, cinnamon, and powdered camel dung. Somewhere, a mummy dreamed, coughed in its sleep, unraveled a bandage, twitched its dusty tongue and turned over for another thousand-year snooze…

It’s the rhythm that stuck with me, of course, but not only that. Bradbury makes this story sing like the wind and move twice as fast, actually a bit too swiftly for my adult eye today. Look, though, at the marvelous specificity of his imagery: not just fecund ripeness, but breaking out the actual individual spice smells; not just the BOO! of a mummy, but depicting it in action.

This whole book is an exercise in SHOW, DON’T TELL. What a great notion to give it to a kid who might grow up to be a writer, eh?

To be honest, I don’t know if that’s on the horizon for my new young relative: at this point, he’s a science fiction reader, and I’m using THE HALLOWEEN TREE to test the waters for introducing him to fantasy. (If this flies, it’s on to THE FATHER-THING; if it doesn’t, I’ll re-begin more gently with I SING THE BODY ELECTRIC.) At this point, I’m thinking in terms of helping develop his taste as a reader along lines toward which he is already drawn.

That’s not a goal at which anyone should be sneezing, of course; while kids sometimes stumble upon good books by accident, the chances of their becoming lifetime readers is much, much higher if some intelligent adult who loves books takes the effort to place some excellent ones in their path. I was very, very lucky in this respect: my mother, bless her heart, was my junior high school librarian, taking the time to read every single book in the place and get rid of the ones that were poorly written. When kind-hearted illiterates donated mediocre books to the school, she would sneak off to Moe’s in Berkeley to sell them in order to purchase the books that were winning awards — and books that should have. So I come by my urge to help shape young readers’ tastes honestly.

Revisiting that book that any normal adult would have waited until I was five years older to give me, though, got me thinking about the author who led me to THE HALLOWEEN TREE: maybe we writers do have an obligation — or at any rate an opportunity — to influence the generations of writers who will come after us, not only with our own work, but by introducing young readers to the books that influenced us, not just as readers, but as fledgling writers.

Frankly, I don’t think that most schools’ syllabi take this contingency into account — nor, I suspect, can they. Honestly, do you remember being assigned to read a book in elementary or middle school that helped shape you as a writer? Or was it the book you sneaked off your parents’ shelves to read under the covers — or the one that some adult who saw the potential in you made sure was in your Christmas stocking?

Perhaps I’m biased; girls who did not get sent to the principal’s office for trying to give a 5th-grade book report on THE WORLD ACCORDING TO GARP might conceivably harbor different views on the subject. Glancing back over THE HALLOWEEN TREE now, I have to say that I’m genuinely grateful that an adult writer realized that it might mean a great deal to a kid who had been writing and producing puppet plays since kindergarten.

Plays which, as I recall, often dealt with subject matter every bit as dark as THE HALLOWEEN TREE; I remember with great fondness my first non-puppet play, a second-grade extravaganza where the wicked king and queen who were mean to poor people were eaten by crocodiles while the populace sang and danced for joy.

Let’s just say that the principal got to know my parents really, really well and leave it at that, okay?

As we find ourselves in the midst of a gift-giving season, and since the Author! Author! community is made up of masses of intelligent, thoughtful people who write, I want to open these questions up to all of you. Do you remember an adult giving you a book at an early age that influenced you as a writer? Not just a favorite book, but one that was ultimately formative in some way of your craft? Why did THAT book touch your wee writerly soul more than any other?

Or, to turn the question on its head, if you met a youngster who bid fair to become a writer in your book category, what book(s) would you give him or her? Again, not merely books that might engage a young reader, but ones that might inspire him or her to write — and write books along the lines of yours?

I’m really looking forward to your thoughts on this; I’m all ready to take notes and rush off to the nearest bookstore. The floor is yours.

Oh, and lest I forget: thank you, Mr. Bradbury, for helping develop my sense of rhythm on the printed page. I’m truly grateful for that, sir.

Keep up the good work!

Author bios, part V: let’s take a gander at what NOT to do, or, a favorite author of mine gives advice on how to handle an attack by carnivorous toads

Yes, yes, I know: I’ve kept you on tenterhooks for a couple of days about how to mine your background — yes, YOU, you fabulous writer — for intrigue-producing tidbits for your author bio. However, I can’t shake the sense that some of you may not have completed the homework that I assigned you earlier in this series, the creation of a lengthy list of everything about you that either:

1. Renders you the best possible candidate currently wandering the earth’s surface for writing your particular book (and no, novelists and memoirists, you may NOT skip this step), or

2. Renders you fascinating in any way perceptible to a person of at least average intelligence.

What makes the skin on the back of my hands tingle, sensing that some of you might not yet have invested the necessary time in this assignment? Teaching experience, mostly: I can’t tell you how many times homework-avoiding students have told me over the years, “Well, I knew that you were going to give us the answers eventually, so why bother?”

Bother. It’s your writing career we’re talking about here. If you can’t come up with at least a few reasons over and above the beauty of your writing and the cobra-like fascination generated in all souls with eyes by your subject matter that an agent or editor might want to have a conversation with you, you might want to consider indulging in some self-esteem building exercises, pronto.

To give you a bit more time to mull over your qualifications (don’t tell me you don’t have any; I shan’t believe you), I’m going to regale you with examples of quite possibly the worst set of author bios I have ever seen. As I mentioned earlier in this series, seeing where the pros have made missteps can be a terrific way to learn how to do it right.

Perusing my well-laden bookshelves, I found what may perhaps be the Platonic bad author bio, the one that most effectively discourages the prospective reader from perusing what is within. And to render it an even better example for my purposes here, this peerless bio belongs to one of my all-time favorite authors, Rachel Ingalls. Her work is brilliant, magical, genuinely one-of-a-kind.

And as I have read every syllable she has ever published, I can state with confidence: never have I seen an author bio less indicative of the quality of the actual writing.

Yes, dear readers, that is what writing this blog for the last three+ years has done to my psyche: discovering a specimen that might do you good, even if it disappoints me personally, now makes me cackle with glee.

I don’t feel bad about using her bio as an example here, because I shall preface it with some awfully high praise: I think everyone on earth should rush right out and read Ingalls’ BINSTEAD’S SAFARI before s/he gets a minute older. (In fact, if you want to open a new window, search for some nice independent bookstore’s website, and order it before you finish reading this, I won’t be offended at all. Feel free. I don’t mind waiting.)

But my God, her bios make her sound…well, I’ll let you see for yourself. This bio is lifted from the back of her most recent book, TIMES LIKE THESE:

Rachel Ingalls grew up in Cambridge, Massachusetts. She has lived in London since 1965 and is the author of several works of fiction — most notably MRS. CALIBAN — published both in the United States and United Kingdom.

Just this, accompanied by a very frightening author photo, one that looks as though she might take a bite out of the photographer:

I have no problem with the photo — actually, I REALLY like it, because after all, this is a writer who gave the world a very beautiful story in which the protagonists are consumed by carnivorous toads, so a sense of menace seems downright appropriate. But have you ever seen a piece of prose less revealing of personality?

Admittedly, U.K. author bios do tend to be on the terse side, compared to their American brethren (as H.G. Wells wrote, “the aim of all British biography is to conceal”), but even so, why bother to have a bio at all, if it is not going to reveal something interesting about the author?

I have particular issues with this bio, too, because of the offhand way in which it mentions MRS. CALIBAN (1983), which was named one of America’s best postwar novels by the British Book Marketing Council. Don’t you think that little tidbit was worth at least a PASSING mention in her bio?

I take this inexplicable omission rather personally, because I learned about Rachel Ingalls’ work in the first place because of the BBMC award. We’re both alumnae of the same college (which is to say: we both applied to Harvard because we had good grades, and both were admitted to Radcliffe, because we were girls, a bit of routine slight-of-hand no longer performed on applications penned by those sporting ovaries), and during my junior and senior years, I worked in the Alumnae Records office. Part of my job involved filing news clippings about alumnae. Boxes of ‘em. In the mid-1980s, the TIMES of London ran an article about the best American novels published since WWII, using the BBMC’s list as a guide.

Rachel Ingalls’ MRS. CALIBAN was on it, and the American mainstream press reaction was universal: Who?

Really, a novel about a housewife who has an affair with a six-foot salamander is not VERY likely to slip your mind, is it? The fact is, at the time, her work was almost entirely unknown — and undeservedly so — on this side of the pond.

Naturally, I rushed right out and bought MRS. CALIBAN, rapidly followed by everything else I could find by this remarkable author. Stunned, I made all of my friends read her; my mother and I started vying for who could grab each new publication first. She became my standard for how to handle day-to-day life in a magical manner.

The TIMES story was picked up all over North America, so I ended up filing literally hundreds of clippings about it. And, I have to confess: being a novelist at heart in a position of unbearable temptation, I did read her alumnae file cover to cover. So I have it on pretty good authority that she had more than enough material for a truly stellar author bio — if not a memoir — and that was almost 20 years ago.

And yet I see, as I go through the shelf in my library devoted to housing her literary output, that she has ALWAYS had very minimal author bios. Check out the doozy on 1992’s BE MY GUEST:

Rachel Ingalls was brought up and educated in Massachusetts. She has lived in London since 1965.

I’ve seen passports with more information on them. Occasionally, the travelogue motif has varied a little. Here’s a gem from a 1988 paperback edition of THE PEARLKILLERS:

Rachel Ingalls, also the author of I SEE A LONG JOURNEY and BINSTEAD’S SAFARI, has been cited by the British Book Marketing Council as one of America’s best postwar novelists.

Better, right? But would it prepare you even vaguely for the series of four scintillating novellas within that book jacket, one about an apparently cursed Vietnam widow, one about a long-secret dorm murder, one about a failed Latin American exploratory journey turned sexual spree, and one about a recent divorcée discovering that she is the ultimate heiress of a plantation full of lobotomized near-slaves?

No: from the bio alone, anyone would expect her to write pretty mainstream stuff.

Once, some determined soul in her publisher’s marketing department seems to have wrested from her some modicum of biographical detail, for the 1990 Penguin edition of SOMETHING TO WRITE HOME ABOUT:

Rachel Ingalls grew up in Cambridge, Massachusetts. At the age of seventeen, she dropped out of high school and subsequently spent two years in Germany: one living with a family, the second auditing classes at the universities of Göttingen, Munich, Erlangen, and Cologne. After her return to the United States, she entered Radcliffe College, where she earned a degree in English. She has had six books published, including BINSTEAD’S SAFARI and THE PEARL KILLERS (sic). In 1964 (sic) she moved to England, where she has been living ever since.

Now, typos aside, that’s a pretty engaging personal story, isn’t it? Doesn’t it, in fact, illustrate how a much more interesting author bio could be constructed from the same material as the information-begrudging others were?

(And doesn’t it just haunt you, after having read the other bios: why does this one say she moved to London a year earlier than the others? What is she hiding? WHAT HAPPENED DURING THAT MYSTERIOUS YEAR, RACHEL?)

I was intrigued by why this bio was so much more self-revealing than the others, so I started checking on the publication history of this book. Guess what? The original 1988 edition of this book had been released by the Harvard Common Press, located easy walking distance from Radcliffe Alumnae Records. Could it be that I was not the only fan of her writing who had gone file-diving?

“Talent is a kind of intelligence,” Jeffrey Eugenides tells us in MIDDLESEX, but all too often, writers’ faith in their talent’s ability to sell itself is overblown. Good writing does not sell itself anymore; when marketing even the best writing, talent, alas, is usually not enough. Especially not in the eyes of North American agents and editors, who expect to see some evidence of personality in prospective writers’ bios.

Hey, if they didn’t want the information, they wouldn’t ask for it.

Think of the bio as another marketing tool for your work. They want to know not just if you can write, but also if you would make a good interview. And, not entirely selflessly, whether you are a person they could stand to spend much time around. Because, honestly, throughout the publication process, it’s you they are going to have to keep phoning and e-mailing, not your book.

Meet ’em halfway. Produce an interesting author bio to accompany your submissions. Because, honestly, readers like me can only push your work on everyone within shouting distance AFTER your books get published.

Speaking of which, if I have not already made myself clear: if you are even remotely interested in prose in the English language, you really should get ahold of some of Rachel Ingalls’ work immediately.

You don’t want to be the last on your block to learn how to avoid the carnivorous toads, do you?

Practical hints on sounding fascinating follow next time, I promise. Keep up the good work!

What does standard format look like, anyway? Part VIII: taking your fate into your own hands, or, you go, princess!

Hello, campers —

Well, I am feeling a bit better after my weekend off, due in part to taking a break to go see Seattle Opera’s surprisingly powerful production of AIDA. I may have an odd sense of humor, but few things cheer me up like observing a character bellowing her deepest secrets at the top of her (well-developed) lungs for minutes at a time, only to have her antagonist, who is standing all of three feet away, observe to the audience, “Aha! Her reaction has betrayed her!” as if all the the soprano had done was frown fleetingly.

Why was I surprised by the production, you ask? From an editor’s point of view, the story of Aida is kind of a nightmare — predictable, repetitious, and quite, quite downbeat. The protagonist is almost completely passive (unless you count the aforementioned secret-bellowing); her love interest is quite possibly the least ethically flexible human being ever to have trod the planet, and the moment that the latter changes his mind even a little, Aida’s father pops out from behind a 30-foot statue of Anubis or somebody and tells Dumbo that he’s just betrayed his country.

ANY editor would have told Verdi to have the father use the information to set up the ambush of the Pharaoh’s army FIRST and gloat about it later. That’s just a basic application of the old Show, don’t tellrule.

This production violated this precept even more than most by moving the big trial scene in Act II offstage entirely, so the audience only hears it. Actually, this turned out to be quite a clever way of staging it, since all the audience had to watch throughout was the reaction of Stephanie Blythe, the perfectly marvelous mezzo playing Aida’s rival, Amneris, instead of the usual 50+ supernumeraries wearing King Tut headdresses. In fact, switching the perspective here and in a number of small ways throughout might have made an audience member new to the storyline wonder why the opera was called AIDA, not AMNERIS.

I’m bringing this up not only because I enjoyed the production, of course: this isn’t a bad strategy for perking up a story centered around a passive protagonist.

A I’ve mentioned before, readers tend to lose interest in passive protagonists’ dilemmas rather quickly, and with good reason: characters who sit around and think about their problems, or let events happen all around them without at least trying to change the status quo, become predictable after the third or fourth scene. A character who surprises the reader by taking the occasional risk is inherently suspense-generating — what, the reader wonders, will that feisty protagonist do next?

Now, to be fair, Aida has some pretty great excuses for being passive: she’s Amneris’ slave; she’s in love with Amneris’ fiancé, who also happens to be the commander of the army fighting with her own father’s troops; pretty much everyone she loves has been or is about to be slaughtered, and Amneris is a savvy enough expression-watcher that she’s understood those shouted asides about how deeply Aida and the general are in love. About all she can manage to do is determine the method of her own death — which is, you guessed it, slow and passive.

Hey, it’s an opera: you expected it NOT to be tragic?

Emphasizing Amneris’ perspective was a great choice — not only is she far, far more active in the story than Aida (whose best aria is about not the storyline per se, but how much she misses her homeland), but she experiences genuine moral dilemmas, a broad range of easily shouted-about emotions, AND has both the courage and the resources to act upon her decisions. While Aida stands around and suffers tunefully, Amneris gets to do cool things like have her boyfriend dragged off by guards, offer him his life in exchange for renouncing his love, and curse the priests who bury him alive.

As we editors like to say, she experiences a growth curve throughout the narrative. Since Aida is primarily an observer of her own tragedy, her mindset doesn’t change a whole lot.

Not that I blame her. I wouldn’t like to be walled up in a tomb, either.

Which is not to say that a narrative always benefits by concentrating on the more powerful players — anyone with a decently-stocked fiction collection could point out many novels that prove quite the opposite.

However, concentrating on a character who fights against fate, growing and changing in the process, rather than one who merely suffers the slings and arrows of outrageous fortune, usually produces a more sympathetic protagonist. Counter-intuitive, isn’t it, that the pure victim might excite less empathy than her feistier foe?

None of which, I notice, has a great deal to do with the post I am re-running today. Except this: presentation choices do affect the emotional impact of art. Even, as in today’s examples, when those choices are purely cosmetic.

Enjoy!

I was all set to clamber onto my moral high horse again and dispense more of yesterday’s philosophy, honest — but then sharp-eyed long-time reader Janet caught, as is her wont, the missing puzzle piece in my illustrated romp through standard format. So I’m sliding elevated ethical questions onto the back burner for the nonce and diving right back into practicalities.

As Janet so rightly pointed out, I had completely skipped over one of the more common first-page-of-chapter controversies (and yes, in my world, there are indeed many from which to choose), whether to place the title and/or chapter designation at the top of the page, or just above the text.

To place the options before you, should the first page of a chapter look like this:

Or like this?

Now, I had been under the impression that I had waxed long and eloquent about the side I took in this burning debate, and that quite recently, but apparently, my eloquence has been confined to posts more than a year old, exchanges in the comments (which are not, alas, searchable, but still very worth reading), and my own fevered brain.

So let me clear up my position on the matter: the first version is in standard format; the second is not. No way, no how. And why might a professional reader prefer the first?

Chant it with me now: BECAUSE IT LOOKS RIGHT TO THEM.

Yet, if anything, agents and contest judges see more examples of version #2 than #1. Many, many more.

Admittedly, anyone who screens manuscripts is likely to notice that a much higher percentage of them are incorrectly formatted than presented properly, this particular formatting oddity often appears in otherwise perfectly presented manuscripts.

And that fact sets Millicent the agency screener’s little head in a spin. As, I must admit, it does mine and virtually every other professional reader’s. Because at least in my case — and I don’t THINK I’m revealing a trade secret here — I have literally never seen an agent submit a manuscript to a publishing house with format #2. And I have literally never even heard of an agent, editor, or anyone else in the publishing industry’s ASKING for a chapter heading to be moved from the top of the page to just above the text.

Oh, I’ve heard some pretty strange requests from agents and editors in my time, believe me; I’m not easily shocked anymore. But to hear a pro insist upon placing the chapter heading where you have to skip down a third of a page to read it…well, that would have me reaching for my smelling salts. (Do they even make those anymore?)

But clearly, somebody out there is preaching otherwise, because agents, editors, and contest judges are simply inundated with examples of this formatting anomaly. We see bushels of ‘em. Hordes of aspiring writers are apparently absolutely convinced that the sky will fall in if that chapter heading is located anywhere but immediately above the text.

In fact, it’s not all that uncommon for an editor to find that after she has left a couple of subtle hints that the writer should change the formatting…

…the subsequent drafts remain unchanged. The writer will have simply ignored the advice.

(Off the record: editors HATE it when their advice is ignored. So do agents. Contest judges probably wouldn’t be all that fond of it, either, but blind submissions mean that a writer must submit the same chapter two years running to the same contest, have the entry land in the same judge’s pile — in itself rather rare — AND the judge would have to remember having given that feedback.)

This may seem like a rather silly controversy — after all, why should it matter if the white space is above or below the title? — but sheer repetition and writerly tenacity in clinging to version #2 have turned it from a difference of opinion into a vitriol-stained professional reader pet peeve. (See earlier comment about how we tend to react to our advice being ignored; it isn’t pretty.)

Which, unfortunately, tends to mean that in discussions of the issue at conferences degenerate into writing-teacher-says-X, editor-at-Random-House-says-Y: lots of passion demonstrated, but very little rationale beyond each side’s insisting that the other’s way just looks wrong.

However, there is a pretty good reason that moving the chapter heading information to just above the text looks wrong to someone who edits book manuscripts for a living: it’s a formatting tidbit borrowed from short stories, whose first pages look quite different:

There, as you may see for yourself, is a mighty fine reason to list the title just above the text: a heck of a lot of information has to come first. But that would not be proper in a book-length manuscript, would it?

Let’s see what Noël’s editor has to say, viewing his submission as the first page of a book:

Ouch. (That last bit would have been funnier if the entire page were readable, by the way, but my camera batteries were running low.) But as Millicent and that angry mob of pitchfork-wielding ignored editors would be only too happy to tell you, short stories don’t HAVE chapters, so who on earth are they to be telling those of us in the book world how to format our manuscripts?

Stick with version #1.

Which is not to say, of course, that this particular small deviation will automatically and invariably result in instantaneous rejection. Chances are it won’t, even in the latté-stained hands of the most format-sensitive Millicent. (See, she spilled coffee on her hands after she took a sip while it was still too hot — and if you didn’t get that joke, you probably haven’t been reading this blog for very long.) If a submission is beautifully written AND technically correct in every other respect, she might only shake her head over the location of the chapter heading, making a mental note to tell you to change it between when her boss, the agent, signs the writer and when they will be submitting the manuscript to editors at publishing houses.

But if you don’t mind my saying so, that’s a mighty hefty set of ifs.

While I’ve got the camera all warmed up, this would probably be a good time to show another ubiquitous agent and editor pet peeve, the bound manuscript – and this one IS generally an automatic-rejection offense. As with other ploys to make a manuscript appear identical to a published book, binding the loose pages of a manuscript for submission will NOT win you friends in the publishing world.

Why? Not only does this not look right (I spared you the chanting this time), but it seems so wrong that Millicent will be positively flabbergasted to see a submitter to do it.

Seriously, this is one of those things that is so engrained in the professional reader’s mind that it seldom even occurs to authors, agents, or editors to mention it as a no-no at writers’ conferences. Heck, I’m not sure that I’ve mentioned it once within the last six months — and by anyone’s standards, I’m unusually communicative about how manuscripts should be presented.

So pay attention, because you’re not going to hear this very often: by definition, manuscripts should NEVER be bound in any way.

Not staples, not spiral binding, not perfect binding. There’s an exceedingly simple reason for this: binding renders it impossible (or at least a major pain in the fingertips) to pull out a chapter, stuff it in one’s bag, and read it on the subway.

Hey, paper is heavy. Would YOU want to lug home ten manuscripts every night on the off chance you’ll read them?

In practice, I’m sorry to report, a bound manuscript will seldom survive long enough in the screening process for the chapter-separation dilemma to arise, because — and it pains me to be the one to break this to those of you who’ve been submitting bound manuscripts, but if I don’t tell you, who will? — those pretty covers tend never to be opened.

Remember that immense pile of submissions Millicent has to screen before going home for the day — and it’s already 6:30? Well, when she slits open an envelope that reads REQUESTED MATERIALS on the outside, she fully expects to see something like this lurking between the cover letter and the SASE tucked underneath:

But in the case of the bound manuscript, she instead sees something like this:

Kind of hard to miss the difference, isn’t it? And unfortunately, nine times out of ten, the next sound a bystander would hear would be all of that nice, expensive binding grating against the inside of the SASE.

Honestly, it’s not that she is too lazy to flip open the cover; she just doesn’t see why she should. Her logic may not be fair or open-minded, but it’s a fairly common argument throughout the industry: if this submitter does not know this very basic rule of manuscripts, how likely is she to know the rules of standard format?

And if she does not know either, how likely is she to be producing polished prose?

Yes, this logic often does not hold water when it comes down to an individual case. But from her perspective, that matters less than we writers would like — because, as unpleasant as it is for aspiring writers to realize, her agency is going to see enough technically perfect submissions this week to afford to be able to leap to unwarranted conclusions about this one.

Don’t waste your money on binding.

Now that I have depressed you all into a stupor, let me add a final note about learning to conform to these seemingly arbitrary preconditions for getting your book read: any game has rules.

If you saw a batter smack a baseball, then dash for third base instead of first on his way around the diamond, would you expect his home run to count? Would an archer who hit the bulls-eye in her neighbor’s target instead of her own win the grand prize? If you refused to pay the rent on Park Place because you didn’t like the color on the board, would you win the Monopoly game?

I can go on like this for days, you know.

My point is, submitting art to the marketplace has rules, too, and while your fourth-grade P.E. teacher probably did not impart them to you (as, if I ran the universe, s/he would have), you’re still going to be a whole lot better at playing the game if you embrace those rules, rather than fight them.

You’ll also, in the long run, enjoy playing the game more.

And remember, you’re playing this game by choice: you could, after all, make your own rules and publish your book yourself. Weigh the possibilities, and keep up the good work!

What does standard format look like, anyway? Part VI: yet another great cosmic mystery explained, sort of

Hello, campers –

Well, I’m feeling a little better today, you’ll be happy to hear (or at least I hope you will be), enough so to spend half an hour reading my local newspaper. And what should I see but that Arleen Williams, memoirist and long-time reader of this blog, is going to be reading at Third Place Books in Lake Forest Park, WA tonight at 7 pm!

What a treat. I think I’m going to try to make this my first evening out in weeks. I know that it’s short notice, but if you happen to be in the area, why not join me there?

For those of you who missed my gushing about The Thirty-Ninth Vicitim when it came out last spring, I can do no better than to quote my Amazon review (not a place I post reviews very often):

Oh, my, what a disturbing memoir this is. Not solely because of the murder of the author’s sister by the infamous Green River Killer — which would be plenty creepy enough for any true crime book, or even murder mystery — but because Arleen Williams presents us with an achingly honest look at absence, longing, and denial within a family waiting years for what the media dismissively calls closure.

What struck me most about this story is that, unlike so many books about particularly horrific crimes, the victim here comes alive on the page. Not as yet another in an almost unimaginably long list of murdered women (so long, in fact, that it sparked the nationwide Take Back the Night rallies) or as merely an object to be acted upon with violence, but as a vibrant light abruptly, inconceivably snuffed. And as part of a family so deeply attached to its own self-image as normal that not even a daughter’s disappearance is allowed to disrupt it.

Powerful stuff. Chilling. (And yes, for you fans of close-up crime recreations, there was one scene that I’m quite positive is going to give me nightmares for years to come.)

In light of my upcoming unwonted (lately, at least) energy expenditure, I’m going to conserve my resources and post today’s re-run as much as is as I can. Enjoy!

No, the statue is not a Christmas angel, but rather Nike, the winged goddess of victory, bringing a laurel wreath for reader ACD, who will be famed in song and story forevermore for the comment she posted on yesterday’s blog. Why? Because she, clever soul, wrote in with a method for using Word’s Find and Replace feature to change single spaces between sentences into double spaces within sentences. And if that’s not an achievement worthy of a laurel leaf or two, I should like to know what is.

Okay, so maybe that wasn’t the artist’s original intent with this particular statue (which comes to us courtesy of FreeFoto.com), but some celebration seemed appropriate, no?

And if THAT isn’t enough to meet whatever standard you may be cherishing for what constitutes a reason to initiate dancing in the streets, long-time reader, prolific commenter, and computer whiz Chris has once again gone far above and beyond the call of duty and written an entire blog post on the subject.

Thanks, Chris and ACD. Laurel leaves all around!

All week, I have been running through the strictures of standard manuscript format and some common deviations from it, to demonstrate just how clearly our old pal, Millicent the agency screener, discerns the differences. And let me tell you, at the end of a long day’s reading, they definitely jump out at her, and with good reason: once a professional reader gets used to seeing the similarities that pretty much all professional manuscripts share, submissions formatted in other ways might as well have UNPROFESSIONAL stamped on them in bright red ink.

And while Millicent may strive valiantly NOT to allow that impression to color her reading of the submission itself, it’s just not a good idea to assume that it won’t. She’s only human, after all.

It’s an even worse idea to assume a charitable reading for a contest entry, by the way. If anything, contest judges tend to be even more sensitive to the beauty of standard format than Millicent, for the simple reason that they’ve usually been reading a whole lot longer. The agency gig may well be Millie’s first job out of college, but the judge handed your entry may well have just retired from a long and fruitful career teaching English composition. Her fingers ache for the red pen of correction.

Then, too, most well-respected contests require some professional credentials from their judges, either as writers, editors, or teachers. Which means, in practice, that judges have often been writing in standard format themselves for years or bludgeoning other writers into compliance with its requirements.

To put it another way, other kinds of formatting won’t look right to them, either. By now, you’re probably having a similar reaction, aren’t you?

Don’t think so? Or don’t want to believe you could conceivably share any traits with Millicent? Let’s test the proposition by trying a little Aphra Behn on for size.

If you don’t know her work, you should, at least historically: as far as we know, she was the first woman paid for writing in English. (She’s also hilarious.) Here is a page from THE FAIR JILT (1688):

You could tell instantly that there was something wrong here, couldn’t you, and not just because Miranda’s trying to seduce her priest? (For convent, read monastery.) Set aside her practically Dickensian affection for semicolons for the moment — which would tend to turn off a modern Millicent pretty quickly — and try to tote up in your mind all of the deviations from standard format.

To refresh your memory and gladden your now-sharpened eyes, here’s what it should have looked like:

Got your list of problems in hand? Let’s take the problems on the first version from the top of the page: the incorrect version does not have a proper slug line. (For those of you joining us late, a slug line is AUTHOR’S LAST NAME/TITLE/PAGE #, repeated on every page of the text.)

Seeing this lone page out of context, it’s quite obvious why a slug line is a dandy idea, isn’t it? Without a slug line, it would be virtually impossible to return this wandering page back into the manuscript from whence it came. “Who wrote this?” Millicent cries in ire, glaring around her cubicle at the 47 manuscripts lying there. “It could be from any of these!”

At least Ms. Behn thought to number the pages of Example #1 — but did you catch the problem with how she did it? The page number is in the bottom right-hand margin, not in the slug line, where it belongs.

Did you catch any other difficulties? What about the 10-point type, which will strain Millicent’s already overworked eyes? Or the Ariel typeface? There is nothing inherently wrong with either, but when she’s used to see practically every manuscript that heads out of the agency to publishing houses in 12-point Times New Roman, it (chant it with me here) just doesn’t look right.

Anything else? What about that right margins? Mighty straight, isn’t it? That look proper to you?

It’s called block-justification, and it’s another problem that can be laid squarely at the feet of those who insist that a manuscript and a published book should be identical. The text in many published books, and certainly in many magazines and newspapers, is spaced so that each line begins at exactly the same distance from the left-hand edge of the page and ends (unless it’s the last line of a paragraph) at exactly the same distance from the right-hand edge of the page.

Which, to let you in on why this type of neatness bugs professional readers, renders skimming quite a bit more difficult. Fewer landmarks, as it were; to the glancing eye, practically every line of narrative text resembles every other. To those of us used to the ragged right margins and even letter spacing of standard format, it’s actually kind of hard to read.

So there’s quite a bit in Example #1 that’s distracting, isn’t there? Doesn’t help sell the text, does it?

Okay, all of these rhetorical questions are beginning to make me dizzy, so I’m going to wind down for the day. But before I do, let’s take one more look at Example #2, the one Millicent and a contest judge would like:

Now, let’s take a gander at the same page in — ugh — business format:

Startlingly different, isn’t it, considering that I made only two formatting changes? (In case you missed one or the other, all I did was I eliminate the indentations at the beginning of each paragraph and skipped a line between paragraphs.) This, of course, is the norm for business correspondence, as well as for most of the text currently posted on the Internet.

Including this blog. As a professional writer and reader of manuscripts, it drives me NUTS that my blogging program won’t allow me to indent paragraphs.

Why? Because it just doesn’t look right. So much so that in a contest entry, business formatting is often grounds all by itself for knocking a manuscript out of finalist consideration.

Finding yourself asking why again? Well, to a professional reader, the differences between the last two examples would be more than visually jarring — they’d be downright confusing. In standard format, the only reason for a skipped line between paragraphs would be a section break, so Millicent would be expecting the second paragraph to be about something new.

Okay, so a misconception like that might distract her attention for only few consecutive seconds, but let’s not kid ourselves: Millicent is spending less than a minute on most of the submissions she rejects — it’s actually not all that uncommon for her not to make into the second or third paragraph before reaching for the SASE and a copy of that annoying form rejection letter.

Take a moment for the implications of that to sink in fully. Don’t worry; I’ll wait.

Time loss is not the only reason she might take umbrage at momentary confusion. Let me let you in on a little secret: professional readers, especially those who inhabit agencies and publishing houses, are not overly fond of having their mental image of the story they are reading at the moment jarred.

How do I know this? Well, for one thing, they commonly refer to it as being tricked. As in, “I hate being tricked by a first paragraph that is about someone other than the protagonist.”

There’s a practical basis to this dislike, of course, but it’s kind of complicated. I wrote a couple of fairly extensive posts on the subject last year (here’s a link to the first, and here’s a link to the second, in case you’re interested), but I’ll run over the thumbnail version now.

Comfortably seated?

To get through all of those manuscripts she’s assigned to screen each week, Millicent has to read quite quickly. If she decides to pass a manuscript on to the next level, she is going to need to be able to tell her boss what the book is about: who the protagonist is, what the conflict is, and why that conflict is important enough to the protagonist for the reader to be drawn into it.

Basically, she’s going to need to be able to pitch it to the higher-ups at the agency, just as the agent is going to have to do in order to sell the book to an editor, and an editor is going to have to do in order to convince HIS higher-ups that the publishing house should acquire the book. And, often, as first-round contest judges will need to do on an evaluation form in order to pass an entry onto the next round.

Okay, brace yourself, because explaining what comes next involves delving into one of the great cosmic mysteries. It’s not for the faint of heart.

Remember earlier in the week, when I mentioned that agents and editors don’t read like other people? Well, one of the primary differences is that from line one of page one, they’re already imagining how they’re going to pitch this book.

So if paragraph 2 or 3 (or page 2 or 3) suddenly informs them that their mental patter has been about the wrong character, they feel as if they’ve been backing the wrong horse.

And while there may have been any number of perfectly reasonable narrative reasons for the text to concentrate upon an alternate character for the opening, unless the writing AND the story have already really wowed Millicent, her resentment about being trickedwrong about the identity of the protagonist is often sufficient to make her reach for that SASE and form letter.

Feel free to go scream into a pillow over that last piece of logic; you don’t want to keep that kind of existential cri de coeur pent up inside. I’ll wait until it’s out of your system.

Feel better? Good.

Before you go rushing off to see if your opening paragraphs might possibly be open to an interpretation of trickery — because, for instance, you might have taken the bold authorial step of noticing that there is more than one human being in the world, and reported a piece of action accordingly — let’s return to the formatting issue that prompted my little segue into the psychology of resentment. Can we extrapolate any practical lesson about business format from it?

You bet your boots we can: it’s not a good idea to give the impression of a section break where there isn’t one.

There’s a lot more psychodrama than one might think involved with these formatting choices, isn’t there? I’ll wrap up this series next time, to spare us further emotional toll. Keep up the good work!

Building block of the pitch #6, part II: o’er the ramparts we watched…a great big rock candy mountain?

Happy Independence Day, everybody!

For those of you not currently domiciled within the borders of the United States, and thus not intimately acquainted with those kids down the block who evidently blandished some weak-willed adult into driving them either to the nearest Native American reservation to purchase fireworks illegal in this jurisdiction or to Chinatown to purchase firecrackers ostensibly for the next lunar new year, today is the day that we here in the Fifty like to celebrate the power of the written word by watching things blow up.

Seriously, this holiday is about writing, at base: it’s the anniversary of the signing of the Declaration of Independence, not the beginning of the Revolutionary War. A handful of brave people got together and put their John Hancocks (literally) on a seriously seditious (and quite stirringly-written) document, one that threatened the overthrow of their current government.

It might have been just a piece of paper, but signing that document generated some pretty serious fallout, by the way, on a personal as well as a national level. Thomas Jefferson, the author, and John Hancock, the guy who signed first and largest to encourage others to believe that they would not be killed, imprisoned, or have their property confiscated were among the few signers who were not — you guessed it — killed, imprisoned, or deprived of property as a result.

Let no one say the written word is not powerful. But the fact that this national day of remembrance for the consequences of a few words scribbled on paper invariably results in a few dozen kids’ pen-using fingers being blown off by bottle rockets is, at best, ironic.

Enough national history. Back to the care and feeding of the elevator pitch.

What a lot we’ve learned in the past couple of weeks, eh? We’ve talked about how to identify your book’s category (June 26-27) and target market (June 27-28), coming up with several selling points (June 29-30), up to and including what’s fresh about your approach (June 19, July 1), inventing a snappy keynote statement (July 1-2), and pulling all of these elements together into the magic first 100 words (July 2).

All of that, my friends, will enable you to move gracefully and professionally into conversation with anyone even vaguely affiliated with the publishing industry. Now you’re ready to start practicing what to say after that.

To put it another way, from here on out we’re going to be talking about what you should say after the agent of your dreams responds to your magic first hundred words with, “Why, yes, Stalwart Writer, I would like to hear more about this marvelous book of which you speak. Enlighten me further, and awe me.”

Okay, so maybe the average Manhattanite agent doesn’t speak like an extra in a production of Robin Hood. The fact remains, if you’ve been following this series and doing your homework, you already have something prepared for that precious moment when someone in the industry turns to you and says, “So, what do you write?”

Now, we’re preparing for that even more fruitful moment when an agent sighs, glances longingly at the pasta bar just a few feet ahead of her, and says, “Yeah, sure, intrepid writer who has just accosted me, you may have 30 seconds of my time.”

Moments like this were just made for the elevator speech.

For those of you joining us late in the series, an elevator speech is a 3 — 4 sentence description of the protagonist and central conflict of your book, couched in the present tense. As we discussed yesterday, it is not a plot summary, but an introduction to the main character(s) by name and an invitation to the listener to ask for more details.

Believe it or not, most of you probably already have a fair amount of experience constructing an elevator speech for your book: such a description is typically the second paragraph of a classically-constructed query letter. This is hardly accidental — a pitch is, after all, more or less a verbal query letter. (If anything I’ve said in this paragraph is a major surprise to you, I would strongly advise checking out the mysteriously-titled HOW TO WRITE A QUERY LETTER category on the list at right.)

Not entirely surprisingly, then, query letters and elevator speeches often share focus problems. All too often, for instance, the constructors of both will go off on tangents, detailing how difficult it is to find an agent or boasting about how this is the best book ever written. And like the descriptive paragraph of a query letter, elevator speeches all too often get bogged down in plot details.

But summarization is not what’s required, in either instance — and if more aspiring writers realized that, people on both ends of the querying and pitching processes would be significantly happier, I suspect.

Do I hear some of you out there moaning, or are you merely thinking very loudly? I could have sworn I just heard someone cry, “But Anne, I spent MONTHS over my query letter, and I never got the descriptive part under two-thirds of a page! How do you expect me to be able to make my book sound fascinating in half that many words, and out loud?”

In a word: strategy. (To be followed shortly by a second word, as well as a third and a fourth: practice, practice, and practice.)

Here are a few tips:

1) Be specific about who your protagonist(s) is (are) and what’s happening to him/her/it/them.
Nothing makes a hearer’s eyes glaze over faster than a spate of generalities that might apply to the nearest 100,000 people. In a novel or memoir, events do not happen to people in general: they happen to a specific person or group of people with individual quirks. Give a taste of that.

I know it’s hard in such a short speech, but believe me, a single memorable character trait or situational twist is worth paragraphs and paragraphs of generalities.

2) Emphasize what is fresh about your story, not its similarities to other books.
If I had a penny for every time I’ve heard a pitcher say, “It’s just like BESTSELLER X, but with Twist Y,” I would build a rock-candy mountain just south of Winnipeg and invite all Canadian children to feast for a week. It’s just not very efficient use of brief elevator speech time; the keynote is a better place to draw such parallels, if you feel you must.

Why isn’t it efficient? Because the elevator speech is NOT about indicating genre or book category — which, to someone in the industry, is precisely what citing an earlier successful book in your chosen book category achieves — but once you’ve told an agent or editor what your book category is, getting specific about a similar book is actually a trifle redundant.

It also makes your book seem less original, at least at the elevator speech stage — here is where you need to wow your hearers with the uniqueness of your premise, your protagonist, and your approach. Making your book sound like a rehash of a well-worn concept is not usually the best way to accomplish that.

3) Try not to bottom-line the plot — and definitely avoid clichés.
Steer clear of sweeping statements on the order of, “…and in the process, he learned to be a better axe murderer — and a better human being.” Or “Their struggles brought them closer together as a couple AND won her the election.” Or, heaven forbid, “Can they learn to live happily ever after?”

Writers often incorporate the sort of terminology used to promote TV shows and movies — but in an elevator speech (or a query letter — or a pitch, for that matter), the last reaction a writer wants to evoke is, “Gee, this sounds like the movie-of-the-week I saw last night.”

Translation: this technique doesn’t show off your creativity as a plot-deviser, any more than the use of clichés would display your talent for unique phraseology. You want to make your story sound original and fresh, right?

4) Enliven your account with concrete, juicy details that only you could invent.

Yes, in 3-4 sentences. You’re a writer: making prose interesting is what you DO, right?

5) Include at least one strong MEMORABLE image.
This should be a mental picture that your hearer will remember after you walk away, business card and request for the first fifty pages clutched firmly to your heaving bosom.

Ideally, this image should be something that the hearer (or our old pal Millicent, the agency screener) has never heard before. And it needn’t be a visual detail, either: the other senses tend to be seriously under-utilized in elevator speeches.

Just makes sure it sticks in the mind.

6) Present your protagonist as the primary actor in the plot, not as the object of the action.
You wouldn’t believe how many pitches portray characters who only have things happen TO them, rather than characters who DO things to deal with challenging situations. If I had a penny for each of THOSE I’ve heard, I’d build THREE of those rock-candy mountains, one in each of the NAFTA nations, for the delight of local children.

Don’t underestimate the importance of establishing your protagonist as active: believe me, every agent and editor in the biz has heard thousands of pitches about protagonists who are buffeted about by fate, who are pushed almost unconsciously from event to event not by some interior drive or conflict, but because the plot demands it.

Long-time readers of this blog, chant with me now: “Because the plot requires it” is NEVER a sufficient answer to “Why did that character do that?”

The books being pitched may not actually have passive protagonists — but honestly, it’s very easy to get so involved in setting up the premise of the book in an elevator speech that the protagonist can come across as passive, merely caught in the jaws of the plot.

There are a few code words that will let an industry-savvy listener know that your protagonist is fully engaged and passionately pursing the goals assigned to her in the book. They are, in no particular order: love, passion, desire, dream, fate (kismet will do, in a pinch), struggle, loss, and happiness. Any form of these words will do; a gerund or two is fine.

I’m serious about this. This is recognized code.

7) Make sure that the tone of your elevator speech matches the tone of your book.
You’d be surprised at how often this basic, common-sense principle is overlooked by your garden-variety pitcher. Most elevator speeches and pitches come across as deadly serious — usually more a reflection of the tension of the pitching situation than the voice of the book.

This undersells the book, frankly. If the book is a steamy romance, let the telling details you include be delightfully sensual; if it is a comic fantasy, show your elves doing something funny. Just make sure that what you give is an accurate taste of what a reader can expect the book as a whole to provide.

Next time, I shall give a few concrete examples, so you may see these rules in practice. In the meantime, happy Independence Day, everybody, and keep up the good work!

Building block of the pitch #4: hitting the keynote, Hollywood-style, or, Godzilla meets Anne Frank on election day in Paris

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Welcome back to my ongoing series on the basic building blocks of marketing a book. While my primary focus here is on helping you create a pitch, going through each of the steps I outline here will undoubtedly make you a better querier, too, if not a better human being.

Okay, so that last claim may have been a trifle over the top, but I’m in a festive mood today: shout hallelujah, citizens, for we are finally ready to tackle reducing your book to a single quip of bon mot-iness that would make Oscar Wilde blush furiously, if discreetly, with envy. Today, I am going to talk about coming up with your book’s KEYNOTE, also known colloquially as a BOOK CONCEPT.

(Did you know that when Wilde gave public readings, he NEVER read the published versions of his own work? Ditto with Mark Twain, another writer known to wow ‘em with great readings, and I’m quite sure I’ve never heard David Sedaris read the same story the same way twice. Sedaris seems — wisely — to use audience feedback to judge what jokes do and do not work, but Wilde and Twain apparently deliberately added extra laugh lines, so that even audience members very familiar with their published writing would be surprised and delighted. Interesting, no?)

What is a keynote, you ask? It is the initial, wow-me-now concept statement that introduces your book to someone with the attention span of an unusually preoccupied three-year-old.

Why assume you’ve got that little time? Because if you can impress someone that distrait, my friends, you can certainly catch the ear of a perpetually rushed agent — or the eye of Millicent the exhausted screener.

Before you pooh-pooh the idea of WANTING to discuss your marvelously complex book with someone whose attention span precludes sitting through even an average-length TV commercial, let me remind you: sometimes, you have only a minute or so to make a pitch. After a very popular class, for instance, or when your dream agent happens to be trying to attract the bartender’s attention at the same time as you are.

I ask you: since any reasonably polite hello will take up at least half a minute, wouldn’t you like to be READY to take advantage of the remaining 30 seconds, if the opportunity presents itself?

I know: it’s not very glamorous to approach the agent of your dreams in the parking lot below the conference center, but the market-savvy writer takes advantage of chance meetings to pitch, where politeness doesn’t preclude it. (Remember, it’s considered extremely gauche to pitch in the bathroom line, but at most conferences, pretty much any other line is fair game.) You’re not going to want to shout your keynote at her the instant you spot an agent, of course, but a keynote is a great third sentence after, “I enjoyed your talk earlier. Do you have a moment for me to run my book concept by you?”

Here’s a thought that might make you feel a whole lot better about doing this: if you have a keynote prepared, you honestly ARE going to take up only a few seconds of her time. (Hey, you didn’t think I was just going to urge you to buttonhole agents in conference hallways without showing you how to do it politely, did you?)

Brevity is the soul of the keynote. Its goal is to pique your listener’s interest as quickly as possible, so s/he will ask to hear more — not to sell the book.

How do you accomplish this? By providing a MEMORABLY INTRIGUING PREMISE in a swift single sentence.

Think of it as the amuse-bouche of the publishing world: just a bite, designed to intrigue the hearer into begging to hear the pitch. In your keynote, your job is to fascinate, not to explain — and certainly not to summarize.

Let me repeat part of that, because it’s crucial: the goal of the keynote is NOT to summarize the plot of the book; merely to make its PREMISE sound exciting enough to make a hearer want to know more. Again, to make it absolutely clear: I am not suggesting that you routinely utilize only a single sentence to promote your book in person or in print — the keynote is designed to help open doors, not to serve as a substitute for the pitch.

Why am I hammering on this point so hard? Because at literally every conference I attend, I see aspiring writers knocking themselves out, trying to come up with a single sentence that summarizes everything good about a book, but that’s really not the point here.

The keynote is NOT a substitute for a full-blown pitch; it is a conversational appetizer to whet the appetite of the hearer so he ASKS to hear the pitch. In that moment, you’re there to tease, not to satisfy.

And did I mention that it should be both memorable and brief?

There are two schools of thought on how best to construct a keynote statement. The better-known is the Hollywood Hook, a single sentence utilizing pop culture symbolism to introduce the basic premise of the book, as in: “It’s SPIDERMAN meets DRIVING MISS DAISY!”

(Note: the Hollywood Hook should not be confused with a hook, the opening paragraph or line of a book or short story that grabs the reader and sucks him into the premise. Unfortunately, conference-going writers get these two terms confused all the time, leading to sometimes-tragic communication lapses.)

It’s no accident that the example above ends in an exclamation point: you WANT your HH to be just a bit jarring; a spark of the unexpected will make your book concept sound fresh. Logical contradiction provides the shock of a Hollywood Hook, the combination of two icons that one would not generally expect to be found together.

For instance, a Hollywood Hook for:

…a book that teaches children the essentials of the Electoral College system might be, “Bill Clinton teaches Kermit the Frog how to vote!”

…a book on alternative medicine for seniors might be expressed as, “Deepak Chopra takes on the Golden Girls as patients!”

…a novel about sexual harassment in a tap-dancing school could conceivably be pitched as “Anita Hill meets Fred Astaire!”

See all those exclamation points? There’s a certain breathlessness about the Hollywood Hook, a blithe disregard for propriety of example. There’s a reason for this: in order to be effective as an enticement to hear more, the icons cited should not go together automatically in the mind.

Otherwise, where’s the surprise? The whole point of the exercise is to intrigue the listener, to make him ask to hear more. If someone pitched a book to you as “A private investigator chases a murderer!” wouldn’t you yawn? If, on the other hand, if someone told you her book was “Mickey Mouse goes on a killing spree!” wouldn’t you ask at least one follow-up question?

Again, the point here is not to produce a super-accurate description, but a memorable sound bite.

All that being said, I should mention that I’m not a big fan of the Hollywood Hook method of keynoting. Yes, it can be attention-grabbing, but personally, I would rather use those few seconds talking about MY book, not pop culture.

And that’s not just about ego, honest. Not every storyline is compressible into iconic shorthand, whatever those screenwriting teachers who go around telling everyone who will listen that the only good plotline is a heroic journey.

Use the Force, Luke!

The other school of thought on constructing a keynote statement — and my preferred method — is the rhetorical teaser. The rhetorical teaser presents a thought-provoking question (ideally, posed in the second person, to engage the listener in the premise) that the book will presumably answer.

For example, a friend of mine was prepping to pitch a narrative cookbook aimed at celiacs, people who cannot digest gluten. Now, there are a whole lot of celiacs out there, but (as we should all know after our recent discussion on the helpfulness of statistics) she could not legitimately assume that any agent or editor to whom she pitched the book would either be unable to eat wheat or know someone who couldn’t. (Remember that great rule of thumb from last week: you can’t assume that an agent or editor has ANY knowledge about your topic.)

So she employed a rhetorical tease to grab interest: “What would you do if you suddenly found out you could NEVER eat pizza again?”

Thought-provoking, isn’t it? It may not have been a strictly honest way to present a book proposal that, if memory serves, included a recipe for gluten-free pizza dough, but it does present the problem the book solves vividly to the hearer.

Rhetorical teasers are more versatile than Hollywood Hooks, as they can convey a broader array of moods. They can range from the ultra-serious (“What if you were two weeks away from finishing your master’s degree — and your university said it would throw you out if you wouldn’t testify against your innocent best friend?”) to the super-frivolous (“Have you ever looked into your closet before a big date and wanted to shred everything in there because nothing matched your great new shoes?”).

Remember, you don’t want to give an overview of the plot here — you want to intrigue.

Again, the keynote is NOT a summary of your book; it’s a teaser intended to attract an agent or editor into ASKING to hear your pitch. So you will want to make it — say it with me now — both BRIEF and MEMORABLE.

By now, the mere sight of those two words within the same line is making you squirm a bit, isn’t it? “I understand WHY that might be a good idea,” I hear some of you grumble, “but I’m a writer of BOOKS, not one-liners. How does a novelist accustomed to page-long descriptions pull off being simultaneously brief and memorable?

That’s a great question, disgruntled murmurers, and it deserves a direct answer: don’t be afraid to use strong imagery, particularly strong sensual imagery that will stick in the hearer’s mind for hours to come.

If you’re ever going to use adjectives, this is the time. “What would you do if you suddenly found yourself knee-deep in moss everywhere you went?” is not as strong a keynote as “The earth will be covered thirty feet deep in musty grey lichen in three days — and no one believes the only scientist who can stop it.”

Notice how effective it was to bring in the element of conflict? Your keynote should make your book sound dramatically exciting — even if it isn’t. You shouldn’t lie, obviously, but this is the time to emphasize lack of harmony.

I’m quite serious about this. If I were pitching a book set in a convent where nuns spent their days in silent contemplation of the perfections of the universe, I would make the keynote sound conflict-ridden.

How? Well, off the top of my head: “What would you do if you’d taken a vow of silence — but the person you worked with every day had a habit that drove you mad?”

Okay, perhaps habit was a bit much. But you get my drift: in a keynote, as in a pitch, being boring is the original sin.

Thou shalt not do that on my watch.

I would advise emphasizing conflict, incidentally, even if the intent of the book were to soothe. A how-to book on relaxation techniques could accurately be keynoted as, “Wrap your troubles in lavender; this book will teach you how to sleep better,” but that’s hardly a grabber, is it? Isn’t “What would you do if you hadn’t slept in four nights?” is actually a better keynote.

Why? Experienced book-promoters, chant it with me now: because the latter encourages the hearer to want to hear more. And that, by definition, is a more successful come-on.

You WERE aware that both pitching and querying were species of seduction, right?

Or, if you prefer, species of storytelling. As Madame de Staël so memorably wrote a couple of centuries ago, “One of the miracles of talent is the ability to tear your listeners or readers out of their own egoism.”

That’s about as poetic a definition of marketing artistic work that you’re going to find. Use the keynote to alert ‘em to the possibility that you’re going to tell them a story they’ve never heard before.

Another effective method for a keynote is to cite a problem — and immediately suggest that your book may offer a plausible solution. This works especially well for NF books on depressing subjects.

A keynote that just emphasizes the negative, as in, “Human activity is poisoning the oceans,” is, unfortunately, more likely to elicit a shudder from an agent or editor than, “Jacques Cousteau said the oceans will die in our lifetimes — and here’s what you can do about it.”

Fact of living in these post-Enlightenment days, I’m afraid: we like problems to have solutions.

I can tell you from recent personal experience that the problem/solution keynote can be very effective with dark subject matter: there were two — count ‘em, TWO — dead babies in the sample chapter of the book proposal I sold last year, and scores of preventably dying adults. It’s a fascinating story (I can say that, because I’m writing about someone else), but let me tell you, I really had to sell that to my agents, even though they already had a high opinion of my writing.

If I’d just told them, “There are scores of people dying because of a plant that produces something that’s in every American household,” we all would have collapsed into a festival of sobs, but by casting it as, “There are scores of people dying because of a plant that produces something that’s in every American household — and this is the story of a woman who has been fighting to change that,” the book sounds like a beacon of hope.

Or it would have been, if I hadn’t caught mono and pneumonia simultaneously, forcing me to cancel the book contract.

My point is, if I had stubbornly insisted upon trying to pique everyone’s interest with only the sad part of the story, I doubt the proposal would have gotten out of the starting gate. My agents, you see, harbor an absurd prejudice for my writing books that they believe they can sell.

They were right to be concerned, you know. Heads up for those of you who deal with weighty realities in your work: even if a book is politically or socially important, heavy subject matter tends to be harder to sell, regardless of whether you are pitching it verbally or querying it.

Particularly if the downer subject matter hasn’t gotten much press attention. This is true whether the book is fiction or nonfiction, interestingly enough.

Why? Well, think about it: an agent or editor who picks up a book is committing to live with it on a fairly intensive basis for at least a year, often more. Even with the best intentions and working with the best writing, that can get pretty depressing.

So it’s a very good idea to accentuate the positive, even in the first few words you say to the pros about your book. And avoid clichés like the proverbial plague, unless you put a clever and ABSOLUTELY original spin on them.

Actually, steering clear of the hackneyed is a good rule of thumb for every stage of book marketing: you’re trying to convince an agent or editor that your book is UNIQUE, after all. Reproducing clichés without adding to them artistically just shows that you’re a good listener, not a good creator.

If you can provoke a laugh or a gasp with your keynote, all the better.

Remember, though, even if you pull off the best one-liner since Socrates was wowing ‘em at the Athenian agora, if your quip doesn’t make your BOOK memorable, rather than you being remembered as a funny or thought-provoking person, the keynote has not succeeded.

Let me repeat that, because it’s a subtle distinction: the goal of the keynote is not to make you sound like a great person, or even a great writer — it’s to make them interested in your BOOK.

I’m continually meeting would-be pitchers who don’t seem to realize that. Instead, they act as though an agent or editor who did not ask to see pages following a pitch must have based his decision on either (a) whether he liked the pitcher personally or (b) some magically intuition that the manuscript in question is poorly written. Logically, neither could be true.

Okay, so that’s a bit of an exaggeration: if a pitcher is extremely rude to the pitchee, the latter usually won’t ask to see pages. But logically, no assessment of a VERBAL pitch could possibly be construed as a MANUSCRIPT critique.

In other words, they can’t possibly learn that you’re a fabulous writer until they read some of your prose, and while I’m morally certain that to know, know, know my readers is to love, love, love them, that too is something the industry is going to have to learn over time.

And remember, good delivery is not the same thing as book memorability. I once went to a poetry reading at conference that STILL haunts my nightmares. A fairly well-known poet, who may or may not come from a former Soviet bloc country closely associated in the public mind with vampire activity, stalked in and read, to everyone’s surprise, a prose piece. I don’t remember what it was about, except that part of the premise was that he and his girlfriend exchanged genitals for the weekend.

And then, as I recall, didn’t do anything interesting with them. (Speaking of the downsides of not adding artistically to a well-worn concept.)

Now, this guy is a wonderful public reader, a long-time NPR favorite and inveterate showman. To make his (rather tame) sexual tale appear more salacious, every time he used an Anglo-Saxon word relating to a body part or physical act, he would lift his eyes from the page and stare hard at the nearest woman under 40. I’ll spare you the list of words aimed at me, lest my webmaster wash my keyboard out with soap; suffice it to say, some of them would have made a pirate blush.

By the end of his piece, everyone was distinctly uncomfortable — and to this day, almost eight years later, everyone there remembers his performance. But when I get together with writer friends who were there to laugh about it now, can any of us recall the basic storyline of his piece? No.

Notice what happened here — he made his PERFORMANCE memorable by good delivery, rather than his writing. Sure, I remember who he is — I’m hardly likely to forget a man who read an ode to his own genitalia, am I? (I suspect all of us women under 40 would have been substantially more impressed if someone ELSE had written an ode to his genitalia, but that’s neither here nor there.)

Did his flashy showmanship make me rush out and buy his books of poetry? No. Did it make me avoid him at future conferences like the aforementioned proverbial plague? Yes.

This is a problem shared by a LOT of pitches, and even more Hollywood Hooks: they tend to be merely about delivery, rather than promoting the book in question. Please don’t make this mistake; unlike other sales situations, it’s pretty difficult to sell a book concept on charm alone.

Even if you’re the next Oscar Wilde, Mark Twain, or strange Eastern European sex fiend/poet.

Drama, conflict, vivid imagery, shock, cause for hope — these are the elements that will render your keynote memorable. And that’s extremely important, when you will be talking to someone who will have had 150 pitches thrown at him already that day.

That’s another building block of the pitch down — whew! I know that I’m covering this material awfully quickly this year; if you’d like a slower, more example-ridden approach, please see the PITCHING: THE MASTER CLASS category on the list at right.

Tomorrow, I shall show you how to transform what you’ve already learned into a great opening gambit for striking up a conversation with anyone — and I do mean ANYONE — you might meet at a writers’ conference.

Think of it as my present to the shy. In the meantime, keep up the good work!

Preserving that freshness seal, or, you’re not going out wearing that, are you?

I’m winding down this series on craft for the nonce, because I do want to take a quick barefoot run through pitching (and what to do if an agent or editor says yes after you’ve pitched, other than jump up and down like a six-year-old jumping rope) before conference season gets too much older. Too few aspiring writers prepare adequately for face-to-face pitches — and since pitching a learned skill that really doesn’t have a tremendous amount to do with learning to write well, that lack of preparation results every year in a whole lot of good writers’ disappointment.

We’re going to be doing something about that over the next few weeks.

Not to worry, though, craft-mongers: I’m going to be hurrying back to craft as soon as possible thereafter. I have not yet begun to explain all the ways that interesting books scuttle themselves with unfortunate openings, for instance. Not to mention the fact that it’s been almost six months since I last went through the hows and whys of standard format for manuscripts.

Stop groaning, long-time readers. You should know almost as well as I do by now that a professionally-formatted submission tends to be treated with a great deal more respect in agencies and publishing houses.

And if you DON’T know that almost as well as I do, run, don’t walk to the STANDARD FORMAT BASICS and STANDARD FORMAT ILLUSTRATED categories on the list at right. Seriously, these can be life-or-death issues for your submission, and too few writers know the rules.

In case anyone out there is reading this blog for the first time: yes, Virginia, tiny problems CAN and WILL knock a manuscript out of consideration at most agencies, publishing houses, and contests. Remember, the first reader in each of these venues is usually given explicit criteria for weeding out submissions, so the screener is often not looking to like the book in front of her.

Today, I want to talk about not the nit-picking little concerns that agents and editors so love to jump upon as evidence of a manuscript’s not being ready for print, but a larger issue that traditionally causes editorial eyes to roll and Millicent the screener to mutter, “Oh, God, not another one.”

The time has come, my friends, to speak about freshness, the industry term for projects that are exciting because no one has written something like it before — or hasn’t made a success with something like it recently — yet isn’t so out there that those whose ideas of normalcy are predicated upon the current literary market will reject it as weird.

Confused yet? Don’t worry; you will be.

Freshness is one of those concepts that people in the publishing industry talk about a lot without ever defining with any precision. It is not synonymous with cutting-edge — although cutting-edge concepts are indeed often marketed as fresh.

And it doesn’t, contrary to popular opinion amongst late middle-aged writers complaining to one another at conferences, mean something aimed at the youth market. Nor does it mean original, because originality, in the eyes of the industry, often translates into the kind of strange topics that don’t make sense within either a Manhattan or LA context: cow tipping, for instance, or rural tractor-racing.

Although, of course, in some cases, all of these things are true of fresh manuscripts.

Okay, are you confused now? You’re not alone. But that’s not much of a consolation, is it?

As a basic rule of thumb, a fresh story is either one that has never been told before, never been told from that particular point of view before, or contains elements that make the reader say, “Wow — I didn’t expect THAT.”

Assuming, of course, that the reader in question scans as many manuscripts in a given week as Millicent.

Yet, as I pointed out above, original stories are not automatically fresh ones. In the eyes of the industry, a fresh story that makes it is generally not an absolutely unique one, but a new twist on an old theme.

BROKEBACK MOUNTAIN, for instance, was certainly not the first tragedy ever written about socially frowned-upon love, or even the first one involving either cowboys or two men. It was the combination of all of these elements — and, I suspect, the fact that it was written by a woman, not a man, which rendered it a bit less socially threatening at the time it came out — that made for a fresh story.

Had it been more explicitly sexual, or overtly political, or had a happy ending, or even been written by an author less well-established than Annie Proulx, I suspect that publishing types would have dismissed it as weird.

Weird, incidentally, is defined even more nebulously than fresh in the industry lexicon: it is anything too original, off-the-wall, or seldom written-about to appeal to the agent or editor’s conception of who buys books in the already-established publishing categories.

Graphic novels, for instance, were considered until about 15 years ago not to have broad enough market appeal to be comfortably sold in mainstream bookstores, and thus were weird. Practically overnight, though, a few successful graphic novels (Art Spiegelman’s Pulitzer prize-winning MAUS or THE DARK KNIGHT, anyone?) sold really well, and BOOM! Editors started searching eagerly for fresh concepts in the graphic format.

THE DARK KNIGHT is a useful example, I think, of how a creative author can turn a well-worn story into a fresh concept, and since we’re about to be inundated with so much promotion for the movie version that soon it will no longer seem fresh, I should probably talk about it now. For those of you not familiar with it, THE DARK KNIGHT was a retelling of the story of Batman — who, before the graphic novel was published, had a sort of friendly, light-hearted reputation from both decades of comic books and a tongue-in-cheek TV show. Batty was, by the 1980s, considered pretty old hat (or old mask-with-pointed-ears, if you prefer.)

But in THE DARK KNIGHT, the focus switched from Batty’s do-gooding to his many, many deep-seated psychological problems — after all, the guy gets his jollies by hanging out in a damp cave encased in latex, right? That can’t be healthy. He is not saving Gotham time and time again because he happens to like prancing around in tights; it serves to ease his pain, and he very frequently resents it.

And that, my friends, was a fresh take on a well-traveled old bat.

It is endlessly fascinating to me that when people in the industry talk about literary freshness, they almost invariably resort to other art forms for examples. WEST SIDE STORY was a fresh take on ROMEO AND JULIET; RENT was a fresh retelling of LA BOHÈME, which was in itself a retelling of an earlier book, Henri Murger’s Scènes del la Vie de Bohème; almost any episode of any sitcom originally aired in December is a fresh take on A CHRISTMAS CAROL. (Or maybe not so fresh.) And can we even count how many Horatio Alger-type stories are made into movies — like, say, ERIN BROCKOVICH?

Hey, just because a story is true doesn’t mean its contours do not conform to standing rules of drama.

Like it or not, folks in the publishing industry just love the incorporation of contemporary elements into classic stories. There is just no other way to explain the industry now-embarrassing enthusiasm for BRIDGET JONES’ DIARY (well, okay, the sales might have had something to do with it), which reproduced the plot of PRIDE AND PREJUDICE so completely that many of the characters’ names remained the same. (Trust me, Darcy has never been all that common a first name for Englishmen.)

In the mid-1980s, publishing professionals regularly described THE COLOR PURPLE as “THE UGLY DUCKLING with racial issues” — a description dismissive of the great artistry of the writing, I have always thought, and the fact that THE UGLY DUCKLING in its original Hans Christian Anderson form is absolutely about race.

That sad little signet was on the receiving end of a whole lot of nasty ethnic stereotyping, if you ask me.

Do I hear the unmistakable sounds of disgruntlement out there? “Gee, Anne,” some of you seem to be muttering, “this would be very helpful indeed if I were starting a book from scratch. But at the moment, I am packaging an already-existing manuscript for submission to an agent or editor — in fact, I’m about to pitch it at a conference. How does the freshness issue affect ME?”

A fine question, and one that richly deserves an answer. Actually, it is almost more important to consider your story’s freshness at the point that you are about to send it out the door than when you first start the process — because once the manuscript is complete, it is far easier to see where the storyline (or argument; the freshness test applies to NF, too) falls into too-familiar grooves.

Because absolutely the last thing you want an agent to think when reading your submission is, “Oh, I’ve seen this before,” right?

Since a big selling point of a fresh manuscript is its surprise, you will want to play up — both in your marketing materials and your editing — how your manuscript is unique. And quickly, as in within the first few pages of the book.

Think about it: if you begin it like just another Batman story, the reader is going to have a hard time catching on where your work is fresh and different from what is already on the market.

Yes, Virginia (who seems to be asking an unusually high volume of questions today), you DO need to make the freshness apparent from page 1.

I hate to be the one to tell you this — and yet I seem to be the one who breaks the news very frequently, don’t I? — but people who work in the publishing industry tend to have knee-jerk reactions, deciding whether they like a writer’s voice or story within a very few pages. It’s not a good idea, generally speaking, to make them wait 50 pages, or even 5, to find out why your submission is special — and so very, very marketable.

Oh, dear, I’m afraid I’ve made the average agency screener sound a bit shallow, a trifle ill-tempered, a smidge impatient. Oh, I WOULD hate it if you got that impression.

Read over your manuscript, and ask yourself a few questions — or, better yet, have a reader you trust peruse it, and then start grilling:

How is this book unlike anything else currently in print within its genre?

Is that difference readily apparent within the first chapter? Within the first couple of pages? In the first paragraph?

Are the unusual elements carried consistently throughout the book, or does it relapse into conventional devices for this kind of story?

Would, in short, a well-read reader be tempted to say, “Oh, I’ve seen this a dozen times this month,” or “Wow, I’ve never seen this before!” upon glancing over your submission?

If the story is a familiar one, is it being told in a new voice?

If the story is surprising and new, are there enough familiar stylistic elements that the reader feels grounded and trusts that the plot will unfold in a dramatically satisfying manner? (And yes, you should be able to answer this last question in the affirmative, even if your book takes place on Planet Targ.)

It’s better to ask these questions BEFORE you send out your work, of course, than after, because as that tired old aphorism goes, you don’t get a second chance to make a good first impression. Make sure those early pages cry out, “I’m so fresh you could eat me!”

Yes, I know: I sound like your mother before you went out on your first date. You’re not going to wear THAT, are you?

I also know that getting hooked up with an agent with whom you plan to have a lifetime relationship via a level of scrutiny that seems suspiciously like speed-dating (oh, come on: that analogy has never occurred to you when you were pitching at a conference?) may strike you as a bad idea…well, I have to say I agree. All of our work deserves more careful reading than the average agency gives it. We are all, after all, human beings, timorous souls who are putting the fruits of our stolen hours on the line for scrutiny. Our work should be treated with respect.

And oh, how I wish I could assure you that it always will be. But don’t you think it is prudent to prepare it for the dates where it won’t be? Button up that top button, and axe the nail polish.

Above all, keep up the good work!

Keeping that plot chugging along

How many of you out there were English or Literature majors? Are you up on the subtle uses of symbolism?

Tell me, please, how this rates on the symbolism front: I’m scheduled to give a eulogy for a dead friend of mine in a couple of days — a writer of great promise, as the pros used to say — at a communal memorial service, and I’ve been under substantial pressure from various people to…how shall I put this?…clean up the narrative of my late friend’s life a little. Or at least tell a version that might not offend the folks who didn’t happen to know him.

No, that’s not the symbolic part; that’s all backstory. Here’s the symbolism: my throat has been sore all week.

I have to say, if I saw a parallel that obvious in a novel I was editing, I would probably advise cutting it. “No need to hit the reader over the head with it,” I’d say.

Now, if my life were a short story written for a high school English class, this voice loss might pass for legitimate symbolism — or even irony, in a pinch. A bit heavy-handed, true, but certainly situationally appropriate: outsiders move to silence protagonist’s voice through censorship = protagonist’s sore throat.

Both New Age the-body-is-telling-you-something types and postmodern the-body-is-a-text theorists would undoubtedly be pleased.

But the fact is, in a novel, this cause-and-effect dynamic would seem forced. As I believe I may have mentioned, oh, four or five hundred times before in this very forum, just because something happens in real life doesn’t necessarily mean that it will make convincing fiction.

My sore throat is precisely the type of symbolism that comes across as ham-handed in a novel. It’s too immediate, for one thing, too quid pro quo. Dramatically, the situation should have taken time to build — over the years since my friend’s death, perhaps — so the reader could have felt clever for figuring out why the throat problem happened.

Maybe even anticipated it.

How much better would it have been, fictionally, if I had dealt with all the different input with aplomb, not coming down with strep throat until scant minutes before I was to speak? That way, in fine melodramatic style, I would have to croak my way through my speech, while my doctor stood by anxiously with antibiotics.

The possibilities make the novelist’s heart swoon.

Just think how long it would extend a funeral scene if a eulogizer were unable to speak more than a few emotion-charged words before her voice disappeared with a mouse-like squeak. Imagine the deceased’s secret admirer creeping closer and closer, to catch the muttered words.

Actually, just think of the dramatic impact of any high-stakes interpersonal battle where one of the arguers cannot speak above a whisper. Or the comic value of the persecuted protagonist’s being able to infect her tormenters with strep, so they, too, are speechless by the end of the story.

Great stuff, eh? Much, much better than protagonist feels silenced, protagonist IS silenced. It’s just so…literal.

Then, too, readers like to see a complex array of factors as causes for an event, and an equally complex array of effects. Perhaps if I had been not spoken about my friend since he passed away (which, in a sense, is quite true: I was unable to make it across the country for his memorial service), then I would be fictionally justified in developing speech-inhibiting throat problems now.

Or if he and I had shared deep, dark secrets I had sworn never to reveal (no comment), how telling a slight sore throat might be on the eve of spilling the proverbial beans, eh?
But a single event’s sparking a severe head cold? Dramatically unsatisfying. Makes the protagonist seem like a wimp.

Because, frankly, readers, like moviegoers, like to see protagonists take a few hits and bounce up again. Even better is when the protagonist is beaten to a bloody pulp, but comes back to win anyway.

As I mentioned the other day, one of the great truisms of the American novel is don’t let your protagonist feel sorry for himself for too long — at least, not if his problems rise to the level of requiring action to fix. Simply put, most readers would rather see a protagonist at least make an attempt to solve his problems than spend 50 pages resenting them.

I can feel authors of novels and memoirs where characters sit around and think about their troubles for chapters on end blanching, can’t I?

Frankly, you should, at least if you intend to write for the U.S. fiction market. Domestic agents and editors these days expect first-time author’s plot to move along at a pretty good clip — and few characteristics slow a plot down like a protagonist’s tendency to mull.

Especially in a first-person narrative, where by definition, the reader must stay within the worldview of the narrator.

Some of you blanching souls have your hands raised, I see. “But Anne,” these pale folks exclaim, “you’ve been talking for a month now about the desirability of conflict on the page. Well, most of my protagonist’s conflict is internal — she can’t make up her mind where to turn. Surely,” the pallor deepens, “a professional reader wouldn’t dismiss this kind of thinking as whining, right?”

Um…that’s a good question, blanchers, and one that fully deserves an answer. The short one is that it all depends on how long the equivocation goes on, how repetitive the mulling ends up being — and whether the protagonist (or the plot, for that matter) is doing anything ELSE whilst the wheels in her brain churn.

The long answer, of course, is that in order to formulate a really good answer to that particular question, you would need to go out and read a hefty proportion of the tomes released in your book category within the last couple of years.

Not EVERY book, mind you: those by first-time authors, because the already-established have to impress fewer people to get a new book into print. In recent years, most fiction categories have moved pretty firmly toward the action end of the continuum.

As opposed to, say, virtually any novel written in English prior to 1900, most of which hugged the other, pages-of-mulling end of the continuum.

This preference isn’t limited to the literary realm, either — we often this philosophy in movies, too. Don’t believe me? Okay, think about any domestic film with where an accident confines the protagonist to a wheelchair.

Not springing to mind? Okay, how about if the protagonist is the victim of gratuitous discrimination, or even just simple bad luck?

I’m talking about serious drawbacks here, not just everyday annoyances, of course. For some reason, whining about trivial problems — “But I don’t have the right shoes to wear with a mauve bridesmaid’s dress!” — seems to be tolerated better by most readers, provided that the whine-producer doesn’t bring the plot to a screeching halt until she finds those shoes.

Got a film firmly in mind? Now tell me: doesn’t the film include one or more of the following scenes:

(a) some hale and hearty soul urging the mangled/unemployed/otherwise unhappy protagonist to stop feeling sorry for himself,

(b) a vibrantly healthy physical therapist (job counselor/friend) telling the protagonist that the REAL reason he can’t move as well as he once did is not the casts on his legs/total paralysis/missing chunks of torso/total lack of resources/loss of the love of his life, but his lousy ATTITUDE, and/or

(c) the protagonist’s lecturing someone else on his/her need to stop feeling sorry for himself and move on with his/her life?

In fact, don’t filmmakers — yes, and writers, too — routinely EXPECT their characters to become better people as the result of undergoing life-shattering trauma?

Now, we all know that this is seldom true in real life, right? Generally speaking, pain does not make people better human beings; it makes them small and scared and peevish. That sudden, crisis-evoked burst of adrenaline that enables 110-pound mothers to move Volkswagens off their trapped toddlers aside, few of us are valiantly heroic in the face of more than a minute or two of living with a heart attack or third-degree burns.

Heck, even the average head cold — with or without a concomitant voice loss — tends to make most of us pretty cranky.

Yet dramatically, we as readers accept that the little irritations of life might seem like a big deal at the time, even in fiction, because these seemingly trivial incidents may be Fraught with Significance.

Which often yields the odd result, in books and movies, of protagonists who bear the loss of a limb, spouse, or job with admirable stoicism, but fly into uncontrollable spasms of self-pity at the first missed bus connection or hot dog that comes without onions WHEN I ORDERED ONIONS.

Why oh why does God let things like this happen to good people?

One of my favorite examples of this phenomenon comes in that silly American remake of the charming Japanese film, SHALL WE DANCE? After someone spills a sauce-laden foodstuff on the Jennifer Lopez character’s suede jacket, she not only sulks for TWO FULL SCENES about it, but is seen to be crying so hard over the stain later that the protagonist feels constrained to offer her his handkerchief. Meanwhile, the death of her dancing career, the loss of her life partner, and a depression so debilitating that she barely lifts her head for the first half of the movie receive only a few seconds’ worth of exposition.

Why? Because dwelling on the ruin of her dreams would be wallowing; dwelling on minor annoyances is Symbolic of Deeper Feelings.

Edith Wharton remarked in her excellent autobiography (which details, among other things, how terribly embarrassed everybody her social circle was when she and Theodore Roosevelt achieved national recognition for their achievements, rather than for their respective standings in the NYC social register. How trying.) that the American public wants tragedies with happy endings. It still seems to be true.

I have heard many, many agents and editors complain in recent years about too-simple protagonists with too-easily-resolved problems. In conference presentation after conference presentation, they’ve been advising that writers should give their protagonists more quirks — it’s an excellent way to make your characters memorable. Give ‘em backstory, and if you want to make them sympathetic, a hard childhood, dead parent, or unsympathetic boss is a great tool for encouraging empathy.

Provided, of course, that none of these hardships actually prevent the protagonist from achieving his or her ultimate goal.

In other words, feel free to heap your protagonist (and love interest, and villain) with knotty, real-life problems; just make sure that the protagonist fights the good fight with as much vim and resources as someone who did NOT have those problems.

Again, this is not the way we typically notice people with severe problems acting in real life, but we’re talking fiction here. We’re talking drama.

We’re talking, to put it bluntly, about moving a protagonist through a story in a compelling way, and as such, as readers and viewers, we have been trained to regard the well-meaning soul who criticizes the recently-bereaved protagonist by saying, “Gee, Erica, I don’t think you’ve gotten over your father’s death yet,” as a caring, loving friend, rather than as a callous monster incapable of reading a calendar with sufficient accuracy to note that Erica buried her beloved father only a couple of weeks before.

While a sympathetic soul might reasonably ask, “Um, why SHOULD she have gotten over it already, if she’s not completely heartless?”, strategically, even the deepest mourning should not cause the plot to stop moving altogether.

Don’t get me wrong: I don’t think that professional readers who resent characters who linger in their grief are inherently unsympathetic human beings; they just see far, far too much wallowing in submission.

Why is that a problem, you ask? Well, in a short story or novel or screenplay, people who feel sorry for themselves (or who even possess the rational skills to think at length over the practical ramifications of obstacles in their paths) tend to be passive, from the reader’s POV. They don’t do much, and while they’re not doing much, the plot grinds to a screaming halt. Yawn.

Or to express it in the parlance of agents and editors: next!

This is a very, very common manuscript megaproblem, one about which agents and editors complain loudly and often: the protagonist who stops the plot in order to think things over, rather than taking swift action.

Or — and this should sound familiar by now — stops to talk the problem over with another character, rehashing the background information that the reader already knows.

When you see these pondering scenes in your own work, even if the project in question is the most character-driven literary fiction imaginable, pause and consider: could the piece work without the pondering scene?

Often, it can, and brilliantly.

A more subtle form of this megaproblem is the protagonist who waits patiently for all of the pieces of the mystery to fall into to place before taking action. Why, the reader wonders, did the protagonist NEED to know the entire historical background of the problem before doing something about it?

Because the author thought the background was interesting, that’s why.

Longtime readers of this blog, chant with me now: “because the plot requires it” should NEVER be the only reason something happens in a story. Wouldn’t it be more interesting, and substantially more active, if the protagonist acted on PARTIAL information, and then learned from the results of what she had done that she needed to learn more?

In the midst of manuscripts where 2/3rds of the book is spent hunting down every last detail before the protagonist acts, I often find myself wondering: is it really such a good thing that HAMLET is so widely taught in high schools?

Yes, many of the speeches are mind-bogglingly lovely, but here is a protagonist who more or less sits around feeling sorry for himself and not acting until the final act of a very, very long play — is this really the best exemplar of how to construct a plot? Yes, it’s beautifully written, but honestly, by the middle of Act III, don’t you just want to leap onto the stage, shake Hamlet, and tell him to DO SOMETHING, already?

Oh, yeah, right, as if I’m the only one who’s had THAT impulse…

There endeth today’s attempt to derive something from my ambient reality that will help at least some of you in your writing efforts. Okay, so it wasn’t a particularly subtle connection — but hey, I still have a sore throat. Cut me some slack for a minor annoyance.

Don’t panic, please, if in the dead of night you suddenly find yourself thinking, “Hey, Anne raised a whole lot of troubling points today — but what about strategies for dealing with them?” You may sleep peacefully, knowing that next week is going to be devoted to precisely that.

Today was just to whet your appetite. Keep up the good work!

(P.S.: today’s lovely choo-choo appears courtesy of the fine folks at FreeFoto.com.)

The Short Road Home, part VII: those pesky teenagers — and a major milestone!

Sic transit gloria.

The reconstruction of my devastated back yard proceeds apace — there have been so many workmen with great big boots tramping through my erstwhile flowerbeds of late that I’m quite positive the resident mole believes a hostile army has invaded his territory.

The photo above represents the last hurrah of our hot tub before it went the way of all flesh. Since my agent is currently circulating my novel, THE BUDDHA IN THE HOT TUB, it seemed only appropriate that the little statue should be the last thing evacuated.

With great destruction comes the possibility of new growth, though, and I have to say, even as an editor experienced in making large-scale cuts to manuscripts, I have been impressed to see just how many new vista opportunities have been opening up each time a backhoe accidentally knocks over a small tree.

An ornamental cherry, just about to bloom. Talk about killing your darlings.

The process has been reminding me a great deal of the first two years after I sold my memoir to a publisher, actually: after working up courage to dig up a story that hadn’t seen the light of day for over twenty years, all hell broke loose for two solid years. Every time I started thinking, “Okay, I could learn to live with the new status quo around this book,” BANG! Down went another tree. Or a backhoe took a great big hole out a flowering pear, doubtless cutting the coming summer’s crop by a third.

Metaphorically, of course.

The upheaval on both the garden and memoir fronts remains substantial — and ongoing — but I’m sure the wee Buddha would approve of the hourly evidence my environs are giving that nothing is really permanent. And that building something lasting typically involves quite a bit of ground-clearing first.

Doesn’t that just make you want to take out the machete and leap back into revising your manuscript? No? Well, there’s no accounting for taste.

But before we launch into the topic du jour, a drum roll, please, for an announcement of moment: this is my 500th blog on this site!

To those of you who didn’t follow me over from my old Resident Writer blog on the Organization-That-Shall-Not-Be-Named’s website, this total may seem a bit off, as there are about 800 posts archived here, including roughly 300 from my former gig. (Also, I haven’t been counting guest posts and interviews toward the final count.)

So these last half-thousand have all been written specifically for you, the Author! Author! community, under my own aegis. You’re welcome.

When the blog has reached similar milestones in the past, I have gone back and figured out how many pages I’d written, measured in standard manuscript format, but at this point, it’s just too daunting a task. Suffice it to say that it’s been thousands of pages of my ranting at you about the joys and imperatives of standard format, the ins and outs of pitching and querying, and my vast preference for writers reading their work — chant it with me; you surely know the words by now — IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD before sending it to make its merry way through an agency or publishing house.

Clearly, I need to take a weekend off.

But let’s finish this mini-series (so to speak) first, shall we? For the last week, I’ve been talking about that graveyard of literary tension and promoter of telling rather than showing, the Short Road Home, a scene or plot that resolves conflict practically the nanosecond it appears.

After a lifetime of reading and a decade of editing, I have to say, I don’t think that most writers appreciate just how much the average reader enjoys savoring conflict — or how much more trivial an easily-solved problem appears on the page than one with which the protagonist must struggle for pages or chapters on end. Just as an Idiot Plot that is resolved the instant someone thinks to ask Aunt Joyce her ring size is less than dramatically satisfying, a plot resolved by a Short Road Home tends to leave readers feeling underfed.

They came for a full meal, you know, with many succulent courses. How could they not be disappointed when a narrative merely gives them a glimpse of a nicely-fried brook trout, then whisks it away untasted? Or when the waiter spends the whole meal boasting of the spectacular dessert, then brings out a single cookie for the entire table to share?

And that’s non-professional readers’ reaction; the pros are even more ravenous. Just because Millicent spends her days grazing upon query letters and munching on synopses doesn’t mean she wouldn’t be thrilled to have a full meal come submission-reading time.

Please say you’ve grasped the concept, because this metaphor is beginning to whimper under its explanatory load.

A good place to start sniffing around for instances of the Short Road Home is when a narrative begins to stray close to stereotype territory. Why? Well, stereotypes thrive upon generalization, so when they rear their ugly heads, they tend to nudge the narrative toward summary statements, conclusions, and the like. Grounding a scene or argument in the specific has the opposite tendency.

This is particularly likely too occur in memoirs and novels where writer is working overtime to make a character likeable — or always right. A character who is never wrong is, among other things, predictable; when predictability has pulled up a chair and seated itself in a scene, tension tends to take a flying leap out the nearest window.

Too theoretical? Okay, let’s take a gander at one of the more common marriages of stereotype and Short Road Home: the troubled child of the protagonist, particularly if it’s a teenager.

At the very mention, Millicent has already started cringing in her cubicle in New York, I assure you. The TCoP crosses her desk so frequently in manuscripts that she can scarcely see a character in the 13-19 age range without instinctively flinching and crying out, “Don’t tell me — she’s going to be sullen.”

You’re quite right, Millicent — 99% of the time, she will be. And rebellious. Not to mention disrespectful, sighing, and eye-rolling.

Yes, troubled kids and teenagers across the land have been known to do all of these things from time to time — but remember what I said a few paragraphs back about predictability? When Millicent encounters the rare non-stereotypical teenager in a submission, it’s a red-letter day.

Not quite a 500th post kind of day, perhaps, but close.

I can feel some of you getting restless out there. “Yeah, yeah,” I hear a few seasoned self-editors piping, “I already know to avoid stereotypes, because Millicent sees them so often and because the whole point of writing a book is to show MY view of the world, not a bunch of clichés. What does this have to do with the Short Road Home?”

In practice, quite a bit; it’s very, very common for a narrative featuring a TCoP to expend considerable (and usually disproportionate) time explaining the kid’s behavior — and, often, justifying how the protagonist responds to it. Unfortunately, this rush to interpret not infrequently begins as early as the first scene in which the TCoP is introduced.

What might this look like on the first page of a manuscript, you ask? A little something like this — and see if you can catch the subtle narrative bias that often colors this stripe of the Short Road Home:

When hard-working Tom Carver opened the front door, arriving home late from work at the stuffed animal plant yet again, his daughter, Tanya, refused to speak to him. Glaring at him silently with all of the dastardly sneer her fifteen-year-old face could muster, she played with her spiky, three-toned hair until the third time he had considerately asked her how her day had been.

“Like you care!” she exclaimed, rolling her eyes dramatically. She rushed from the room.

The now-familiar sound of her slammed bedroom door ringing in his ears, he wandered into the kitchen to kiss his adored wife on her long-suffering cheek. “Criminy, I’m tired of that, Mary. Someday, all of that slamming is going to bring the house tumbling down on our heads. I’ll bet she hasn’t done even one of her very reasonable load of daily chores, either. Why did good people like us end up with such a rotten kid? I try to be a good father.”

Mary shook her head good-humoredly as she dried her wet hands on a dishtowel, slipped an apple pie in the oven, settled the home-make brownies more comfortably on their plate, and adjusted the schedule book in which she juggled her forty-seven different weekly volunteer commitments. “Well, Tom,” she said, “she’s not a bad kid; she just acts like one. Tanya’s felt abandoned since her mother, your ex-wife, stopped taking her bipolar medication and ran off with that bullfighter three months ago, totally ignoring the custody schedule we invested so many lawyers’ bills in setting up. She doesn’t have any safe outlet for her anger, so she is focusing it on you, the parent she barely knew until you gained the full custody you’d been seeking for years because you loved her so much. All you can do is be patient and consistent, earning her trust over time.”

Tom helped himself to a large scoop of the dinner he had known would be waiting for him. “You’re always right, Mary. I’m so lucky to have you.”

Now, this story contains elements of a good character-driven novel, right? There’s a wealth of raw material here: a new custody situation; a teenager dealing with her mother’s madness and affection for matadors; a father suddenly thrust into being the primary caretaker for a child who had been living with his unstable ex; a stepmother torn between her loyalty to her husband and her resentment about abruptly being asked to parent a child in trouble full-time.

But when instant therapy intervenes, all of that juicy conflict just becomes another case study, rather than gas to fuel the rest of the book, diffusing what might have been an interesting scene that either showed the conflict (instead of telling the reader about it), provided interesting character development, or moved the plot along.

Effectively, the narrative’s eagerness to demonstrate the protagonist’s (or other wise adult’s) complete understanding of the situation stops the story cold while the analysis is going on. Not for a second is the reader permitted to speculate whether Tanya’s father or stepmother had done something to provoke her response; we hardly have time even to consider whether Tom’s apparently habitual lateness is legitimate ground for resentment.

A pity, isn’t it? If only Tom had thought, “You know, instead of avoiding conflict, I’m going to maximize it, to make things more interesting for the reader,” and gone to knock on Tanya’s door instead of strolling into the kitchen for coffee and soporific analysis, we might have had all the narrative tension we could eat.

Had the narrative just gone ahead and SHOWN Tom and Mary being patient and consistent, earning Tanya’s trust over the next 200 pages, the reader MIGHT have figured out, I think, that being patient and consistent is a good way to deal with a troubled teenager. But no, the subtle Short Road Home demands that the reader be told what to conclude early and often.

Whenever you notice one of your characters rationalizing in order to sidestep a conflict, ask yourself: am I cheating my readers of an interesting scene here? And if you find you have a Jiminy Cricket character, for heaven’s sake, write a second version of every important scene, a draft where he DOESN’T show up and explain everything in a trice, and see if it isn’t more dynamic. Do this even if your book’s Jiminy Cricket is the protagonist’s therapist.

ESPECIALLY if it’s the therapist.

If you are writing a book where the protagonist spends a significant amount of time in therapy, make sure that you are balancing two-people-sitting-in-a-room-talking scenes with scenes of realization outside the office. And make sure to do some solid character development for the therapist as well, to keep these scenes tense and vibrant.

If you are in doubt about how to structure this, take a gander at Judith Guest’s excellent ORDINARY PEOPLE, where most of the protagonist’s breakthroughs occur outside of the therapist’s office. The therapist appears from time to time, punctuating young Conrad’s progress toward rebuilding his life after a particularly grisly suicide attempt with pithy questions, not sum-it-all-up answers.

Here’s a radical thought for revising a Short Road Home scene: what if you tinkered with it so your protagonist learns his lessons primarily through direct personal experience — or through learning about someone else’s direct personal experience told in vivid, tension-filled flashbacks?

Sound familiar? It should: it’s a pretty solid prescription for a narrative that shows, rather than tells.

Which you should strive to do as often as possible — at least in your first book, where you really need to wow the professionals to break in. After you make it big, I give you permission to construct a plot entirely about a couple of characters sitting around talking, motionless.

Happy 500th, everybody — and, as always, keep up the good work!

The Short Road Home, part II: a plot that’s better than good

 

 

 

 

 

 

 

 

 

Sigh. In April. RIP, daffodil.

Last time, I broached the monumental twin subjects of tension and conflict in novels and memoirs. While lack of either is a frequent rejection trigger, there are as many individual underlying causes for flabby tension and minimal conflict as there are manuscripts — or, indeed, as there are pages in individual manuscripts.

But that’s not going to stop me from talking about how to attack some of the more common culprits.

Yesterday, I introduced the Short Road Home, the all-too-common narrative practice of resolving a conflict practically as soon as it is introduced — or the first time the protagonist really puts his mind to it. Generally speaking, Short Roads Home tend to be a matter of the author’s not dealing with actions necessary to resolve a conflict and/or the action’s messy and page-consuming results.

They are, in a word, shortcuts — and in the vast majority of manuscripts, these shortcuts both minimize conflict and reduce tension.

The GOOD news is that the Short Road Home is exceptionally easy to spot in a manuscript, once a writer knows to be looking for it. While a bit time-consuming to fix — often, Short Roads Home are small shortcuts, rather than extensive plot detours, so it may require some pretty close reading to spot ‘em — the benefits in added character development tend to be substantial.

Okay, so good news is relative. I never promised you that revision would be a breeze, did I?

After my last post, I felt a certain amount of disgruntlement lingering in the air. “Well, YOU may not like it, Anne,” I heard some of you mutter, “but I have seen the Short Road Home used countless times in books. How can a trait knock my manuscript out of consideration when so many prominent writers do it routinely? Clearly, SOMEONE is selling stories with these kinds of devices.”

I can easily believe that you’ve seen the Short Road Home a million times in published books, and a million and twelve times in movies — so often, in fact, that you may not have identified it as a storytelling problem per se. Allow me to suggest that the main producers of Short Roads Home, like Idiot Plots (see yesterday’s post) are NOT first-time screenwriters and novelists, though, but ones with already-established track records.

In other words, it would not necessarily behoove you to emulate their step-skipping ways.

Are you sitting down? I have some bad news: established writers can get away with shortcuts with infinitely greater ease than someone trying to break into either the publishing or movie biz for the first time. As a general rule, the longer ago the writer broke in and/or the more successful he has been, the greater latitude he enjoys.

There’s even an industry truism about it: to break into the business, a first book has to be significantly BETTER than what is already on the market.

To be blunt about it, as good is not necessarily good enough. Sorry to have to be the one to tell you that, but it’s just a fact of the literary market.

I ran into an example of this a couple of years ago in my critique group: one of my colleagues, a genuinely fine writer of many published books, showed us a chapter where her protagonist escapes from a choking situation by kneeing her attacker (who happens to be her boyfriend) in the groin. The attacker slinks off almost immediately, never to return; conflict resolved.

Now, three aspects of this scene immediately set off Short Road Home alarm bells for me. The first relates to plausibility: reflexes tend to kick in pretty darned quickly. My self-defense teacher taught me that a man will instinctively move to protect what she liked to call “his delicates,” so that area is not a good first-strike target when you were defending yourself. So why didn’t the chapter’s attacker automatically block the blow?

Second, the attacker is able to walk out of the room right away after being battered in the groin, with no recovery time. Simple playground observation tells us is seldom true in these instances.

Third — and what marks this exchange as a Short Road Home rather than merely physically improbable — this scene ended a relationship that had been going on for two-thirds of the book; one swift jab, and both sides spontaneously agree to call it a day.

Is it just me, or are most relationships, abusive or otherwise, just a touch harder to terminate permanently? I’ve had dentists’ offices try harder to keep in touch with me.

Now, to be absolutely honest, because my colleague is an established writer, she would probably be able to get this Short Road Home past her agent and editor if I hadn’t flagged it. However, it’s the kind of logical problem reviewers do tend to catch, even in the work of well-known writers — and thus, it should be avoided.

I brought up this example so you would have a vivid image in your mind the next time you are reading through your own manuscript or contest entry: if your villain doesn’t need recovery time after being kneed in the groin or the equivalent, perhaps you need to reexamine just how quickly you’re backing your protagonist out of the scene.

One true test of a Short Road Home is if a reader is left wondering, “Gee, wouldn’t there have been consequences for what just happened? Wasn’t that resolved awfully easily?” If you are rushing your protagonist away from conflict — which, after all, is the stuff of dramatic writing — you might want to sit down and think about why.

Another good test: does the FIRST effort the protagonist makes solve the problem? Not her first THOUGHT about it, mind you — the first time she takes an active step.

If your heroine is seeking answers to a deep, dark secret buried in her past, does the very first person she asks in her hometown know the whole story — and tell her immediately? Or, still better, does each minor character volunteer his piece of her puzzle BEFORE she asks?

You think I’m kidding about that, don’t you?

It may surprise you to hear that editors (and presumably agents as well) see this kind of Short Road Home on an almost daily basis. All too often, mystery-solving protagonists come across as pretty lousy detectives, because evidence has to fall right into their laps, clearly labeled, before they recognize it.

“Funny,” such a protagonist is prone to say, evidently looking around the house where he spent most of his formative years and raised his own seventeen children for the very first time, “I never noticed that gigantic safe behind the portrait of Grandmamma before.”

Seriously, professional readers see this kind of premise ALL the time. A simply astoundingly high percentage of novels feature seekers who apparently give off some sort of pheromone that causes:

a) People who are hiding tremendous secrets to blurt them out spontaneously to people they’ve never seen before;

b) Long-lost parents/siblings/children/lovers whose residence has remained a source of conjecture to even the most dedicated police detectives to turn up in an instantly-fathomable disguise toward the end of the book;

c) Flawlessly accurate local historians (often disguised as shop keepers, grandparents, and other old folks) to appear as if by magic to fill the protagonist in on necessary backstory at precisely the point that the plot requires it;

d) Characters who have based their entire self-esteem upon suffering in silence for the past 27 years suddenly to feel the need to share their pain with total strangers;

e) Living or dead Native American, East Indian, and/or Asian wise persons (generally elderly-but-still-virile men) to appear to share deep spiritual wisdom with the protagonist;

f) Diaries and photographs that have been scrupulously hidden for years, decades, or even centuries to leap out of their hiding places at precisely the right moment for the protagonist to find them, and/or

g) Birds/dogs/horses/clouds/small children/crones of various descriptions to begin to act in odd ways, nudging Our Hero/ine toward the necessary next puzzle piece as surely as if they had arranged themselves into a gigantic arrow.

Here’s a good rule of thumb for whether your story is taking the Short Road Home: at every revelation, ask yourself, “Why did that just happen?” If your answer is, “So the story could move from Point A to Point B,” and you can’t give any solid character-driven reason beyond that, then chances are close to 100% that you have a Short Road Home on your hands.

What should you do when you find one? Well, clear away the too-easy plot devices first, then try throwing a few metaphorical barrels in your protagonist’s path. Give him a couple of unrelated problems, for instance. Make the locals a shade more hostile. Have the old lady who has spent the last fifty years proudly clinging to letters from her long-lost love burn them ten minutes before she dies, instead of handing them over to the protagonist with an injunction to publish them with all possible speed.

Make your protagonist’s life more difficult any way you can. Go ahead; s/he’ll forgive you.

On the plot level, having your protagonist track down a false lead or two is often a great place to start making his life a more interesting hell. Trial and error can be a fantastic plotting device, as well as giving you room for character development.

Have you ever seen an old-fashioned Chinese action movie, something, say, from the beginning of Jackie Chan’s career? In such films, the hero is almost always beaten to a pulp by the villain in the first half of the film — often more or less simultaneously with the murderer’s gloating over having killed the hero’s father/mother/teacher/best friend. (In Western action films, the same array of emotions tends to be evoked by killing the hero’s beautiful wife, who not infrequently is clutching their adorable toddler at the time.) Then we see the hero painfully acquiring the skills, allies, and/or resources he will need in order to defeat the villain at the end of the film.

Or, to use a example that may be more familiar, in the early HARRY POTTER books, when Harry and his friends encounter new threats, they don’t really have the life experience to differentiate between a teacher who dislikes them and someone who wants Britain to be overrun by soul-sucking wraiths. Yet miraculously, by responding to the smaller threats throughout the school year, Harry et alia learn precisely the skills they will need to battle the major threat at the end of the book.

You didn’t notice that the plots of the first three were more or less identical? Nice guy, that Voldemort, carefully calibrating his yearly threat to wizardkind so it tests Harry’s skills-at-that-age to the limit without ever exceeding them.

Now, strictly speaking, most of the pulp-beating and lesson-learning is extraneous to the primary conflict of the story, which is invariably some variation of Good Guy vs. Bad Guy. Jackie Chan and Harry could have simply marched out to meet the enemy in the first scene of the movie or book, right? We all know that he’s going to be taking that tromp eventually.

But half of the fun for the audience is watching the hero get to the point where he can take on the enemy successfully, isn’t it?

The point of the story is not to get your protagonist from the beginning to the end of the plot as fast as possible, but to take your readers through an enjoyable, twisted journey en route. Short Roads Home are the superhighways of the literary world: a byway might not get you there as fast, but I guarantee you, the scenery is going to be better.

Try taking your characters down the side roads every once in awhile; have ‘em learn some lessons along the way. Stretch wires along the path in front of them, so they may develop the skills not to trip.

And let ‘em fail from time to time — or succeed occasionally, if your protagonist is disaster-prone. It’s more interesting for the reader than continual triumph or defeat.

Tomorrow, I’m going to tackle a harder-to-spot version of the Short Road Home — yes, this was the EASY one to fix. Get some good rest to build up strength for the revision to come.

Keep up the good work!

Telling your life story to the judge, part II

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Before I launch into today’s topic, campers, I have a bit of a modification to yesterday’s post. My interview on Dickien.fr is indeed located in the links I listed — here for English and here for French — but in order to leave a comment, readers will need to go to the site’s homepage and click on Commentaires. I know from delightful experience that many of you are inveterate web commenters.

Far be it from me to curtail your freedom of expression. That’s not my style. And frankly, it would be nice for the interviewer to hear that English-speaking readers are interested in my book.

Let’s get back to work.

After yesterday’s post on the advisability of quadruple-checking your memoir entries to make super-sure that they contain NO usages of your first or last name, I believe I heard some murmurs of dissent out there. “Wait just a second,” the voice in the ether I choose to attribute to my readers kept saying, “isn’t this tactic bordering on paranoid overkill? How is the judge ever going to know if I use my name? In a blind-judged contest, the judges never see the author’s name attached to the manuscript, and thus could not know that the name mentioned IS the author’s.”

Well, that’s a good point, disembodied voice. But you still shouldn’t do it for several reasons, all of which boil down to this: are you sure enough about that to risk your entry’s getting disqualified?

First, as I mentioned yesterday, such is the seriousness with which blind judging is taken that if a judge even SUSPECTS that an entry contains the author’s name, that entry may be toast. It doesn’t matter if the judge can GUESS who the author is — since the rules don’t call for complete negation of the memoirist’s identity, all they can catch you on is the use of your name. They watch for it like the proverbial hawks.

But, to be fair, it does not require much of a cognitive leap to conclude that the Sheila Mae who is narrating a memoir excerpt is, in fact, the same Sheila Mae who wrote it.

Second, it is not unheard-of for contests to employ (or, more commonly, impress volunteers into servitude as) initial screeners, whose SOLE function is to check the entries for rule violations before the entries are distributed to the judges who will rate them on more sophisticated bases.

These screeners sometimes do have your entire entry packet – and thus your name, and will be able to tell immediately if you have violated the don’t-use-your-name rule. So there.

Third — and while this one is the simplest, it is also the way self-namers are most often caught == even in a contest that does not pass entries under the watchful eyes of screeners, someone is going to have to slit open that envelope, if only to extract the check. Someone is going to have to note your name in the contest log, assign your entry the identification number that will allow it to be judged blindly, and pass your entry along to the proper section’s judges.

It’s a boring job. So tell me: how likely do you think it is that such a mail-sorter would glance at the first page of the entry, to render the process a trifle less tedious?

And how many memoir first pages have you ever seen that DIDN’T include SOME mention of the memoir subject’s name? I rest my case.

Except to say: I know that my harping on this is going to throw the more conscientious memoirists out there into a frenzy of proofreading. Actually, though, the entry where the writer has obviously made a determined effort to rid the document of his own name but missed a single instasnce is not usually the one that ends up getting disqualified. Oh, it will certainly get marked down, but probably not thrown into the trash.

So what kinds of violations of this rule DO tend to get the entry disqualified on sight? The one where the entrant clearly didn’t bother to read the rules, but simply printed up the already-existing first chapter and submitted it.

You’d be astonished at how common that is — and how obvious it is to the judges. At least, I hope you would be.

There is, as I mentioned yesterday, one absolutely foolproof, not very time-consuming means of avoiding the problem altogether, of course: use a pseudonym within the context of the entry, adding a note on your title page, STATING that you have changed the names in order to adhere to the rules of the contest.

“For the purposes of this entry,” you could write, “I have changed my family name to Parrothead.”

Yes, it’s kind of silly, but that way, you make it pellucidly clear that you’re not referring to yourself. And, after all, how is the judge to know whether you have substituted the names or not, if you do not say so?

Other good tip for memoirists entering their work in contests is to do a bit of market research prior to entry. (Actually, this is a good idea for anyone writing a book, and certainly for everyone who has to write a synopsis for a contest.) Are there memoirs currently on the market — and in case you were not aware of it, for the industry to consider a published book part of the market, a book either has to have been released within the last five years or have been a bestseller within the last ten — similar to yours?

To put it another way, is your memoir in fact absolutely unique, or does it fit into a well-defined market niche? If it’s the latter, is there a way that you can make its individual appeal to that particular segment of the market clearer in the pages you are submitting?

It is a question well worth asking before entering a memoir into a contest – or indeed, before trying to market it at all.

All of us tend to think of our own experiences as unique, which of course they are; every point of view is to a very great extent original. However, every memoir is about something in addition to the personality of the person writing it, right?

The frequency with which books on those other subjects turn up on the shelves of Barnes & Noble is definitely a matter of fashion; there are fads in memoir-writing, just as in any other kind of publishing, and you can bet your boots that if a particular subject matter is hot this year, the nonfiction rolls of every contest in the country will receive quantities of that type of memoir.

Remember, for instance, after Lance Armstrong’s book came out, and suddenly there were a zillion upbeat I-survived-a-lethal-illness memoirs?

Well, so do contest judges: they read thousands of them. Which meant, in practical terms, that it was quite a bit harder to wow a judge with an illness memoir in that period than at any other time in human history.

Also, certain life experiences tend to recur across a population with predictable regularity, and if you are writing about a well-trodden topic, it is IMPERATIVE that you make it clear in your contest entry PRECISELY how your book is different from the others currently on the market.

Because – and I tremble to tell you this, but it’s true – if you are writing on certain over-mined topics, even the most heart-felt prose can start those cliché warning bells pealing in the average judge’s brainpan.

This is not to say that your personal take is not worth telling – if you’re a good writer with a truly individual take on the world around you, it undoubtedly is. Remember, though, that judges tend to be reading for marketability, and if they perceive that you are writing in an already glutted submarket, your entry may not do as well as an entry on a less well-trodden topic.

Before you bemoan this, recall that not only do agents, editors, and contest judges get tired of seeing the same types of books over and over again; so do readers. Think about how many people suddenly started writing accounts of growing up poor immediately after ANGELA’S ASHES hit the big time, or about over-medicated, over-sexed teenagerhoods in the wake of PROZAC NATION, and plan accordingly.

Sheer repetition can wear down even the most conscientious judge after a while; remember, most contest judges do not judge a single contest only, but return year after year. Certain topics are perennial contest entry favorites.

The result? “Oh, God,” the judge whimpers, instinctively backing away from the papers in front of her, “not another well-written, emotionally rich story about a Baby Boomer daughter nursing her mother through her final illness, and in the process learning to heal the long-standing rift between them!”

Not that any of these judges have anything against women who care for their aging parents; nor is anyone is rooting for those life-long disagreements NOT to be mended. But honestly, after fifteen or twenty of these in a single year’s crop of entries — that’s not an exaggeration, incidentally — a judge does start to long for a nice entry about, say, someone who was mauled by a tiger. Or hit by lightning.

Or at least not following in the wheeltracks of Lance Armstrong.

Conditioned reflex, I’m afraid. Pavlov’s dogs salivated at the sound of a bell, and contest judges wince at the sight of the third similar entry of the day. That’s just the way they’re built.

So if you happen to be any of the following, you might want to give some serious thought to how your book ISN’T like the others: a former drug addict/alcoholic/workaholic rediscovering the beauty of day-to-day life; a former hippie/swinger/disco queen recounting his or her glory days; your magnificent weight loss or gain and how that journey made you a better person; a teacher from a white, upper-middle-class background who went to teach in the inner city; a new father confessing that he was not prepared for the practicalities of caring for children; a new mother discovering that motherhood is significantly harder than it is cracked up to be; anyone who worked at a dot com that went bust.

And any reworking of the concepts of THE DA VINCI CODE or the bestsellers of last year.

This is not to say that you shouldn’t bother to enter memoirs that encroach upon these well-trodden areas. You should, if that is the story you burn to tell.

But alert the judge to the ways your book is different and better as soon as possible: on page one of the entry, if you can, and within the first few paragraphs of the synopsis. And don’t just SAY that your book is unique: SHOW it.

For instance, if your memoir details your spiritual awakening, your discovery that the giant corporation for which you worked is corrupt — because, you know, that’s always a surprise — you might want to invest some time in market research to figure out how to make your book come across as fresh and exciting to jaded professional readers.

How? Well, if you check a well-stocked bookstore, or even run your subject matter through an Amazon search, you will get a pretty firm idea of how many other accounts there are that resemble your own, at least superficially.

Some of you are feeling a trifle grumpy at this prospect, aren’t you? I can’t say as I blame you, really. Try to
think of this research as practice for writing that inevitable book proposal.

(All of you memoirists are aware that memoirs are seldom sold on the entire book, right? I keep running into memoir-writers to whom this is news, so I will go ahead and say it: it is not necessary to have a completed memoir before selling it to a publishing house. As with other NF books, the average memoir book proposal contains only a chapter or two — and a WHOLE lot of marketing material.)

One of the best ways to make your work stand out from the crowd is to use the synopsis to show how YOUR memoir is QUITE different than the other memoirs on the subject — and knowing the existing memoir market will be most helpful in figuring out what aspects to stress. What made your experience special, unique, unforgettable from the point of view of a third party? Why couldn’t anyone else on earth have written it, and why will readers want to buy it?

If a reasonably intelligent judge could make it through your memoir entry without being able to answer these questions, you should probably consider a spot of revision before you mail off the entry.

“But wait!” I hear some of you cry. “My book may be on a common topic, but my literary voice is unique! But I can hardly say in my synopsis, this book is different from others on the market because it is better-written, without sounding like a jerk, can I?”

Well, no, but unfortunately, if you are writing about a common experience, you also probably cannot get away with assuming that the writing alone will differentiate it from the other submissions. Again, if there’s recently been a bestseller along similar lines as yours, yours will almost certainly not be the only entry that resembles it.

To put it another way, you can’t be certain that the finding a sense of wholeness after the death of a loved one memoir that the judge read immediately before yours was not written by Emily Brontë and Gustave Flaubert’s oddly gifted spiritual love child, can you?

Sad but true, if you are writing on a common topic, the bar automatically goes higher, alas, for making YOUR story stand out amongst the rest. You really have to knock their socks off, to an extent that you might not if your topic were not popular that year.

Sorry.

No need to turn your synopsis into a back jacket blurb, but do show how your work is UNLIKE anything else the judge is going to read. Yes, each judge will have your chapter, or few pages, or however much the contest allows you to show him, but sometimes, the difference between a “Thank you for entering” letter and one that says, “Congratulations – you’re a finalist!” is a synopsis that makes the case that THIS entry, out of the half-dozen entries on the same general topic, is the one that is going to hit the big time.

Yes, yes, I know: I’m asking a lot of you here, but I’m positive that you can do this.

You want to know how I know? Because a writer with the staggering courage and honestly to write a truly self-revealing memoir, rather than one that simply makes the self look good, is a writer who has had to master many subtle writing skills. Call me zany, but compared to laying your soul bare on paper, doing a little market research and a bit of book promotion is a walk in the park.

Not a very pleasant park, true, but still, not a minefield. Keep up the good work!

So you’re considering self-publishing, part IV: fiction

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For the past few days, I’ve been chatting with recently self-published authors Mary Hutchings Reed and Beren deMotier about what prompted their decisions to bring their books out themselves, rather than pursing the traditional agent + publishing house path, and what a writer who was considering such a step might want to know going into the process. Yesterday, I veered off from the roundtable format in order to ask Beren about the challenges particular to private publication of nonfiction.

Today, I shall be speaking one-on-one with Mary about what the publishing industry would regard an even more daring move on an author’s part: self-publishing fiction.

Why more daring? By any standard and at every stage, fiction is significantly harder to sell than nonfiction, whether you’re talking about landing an agent, approaching a major publishing house, or attracting a buyer’s attention in a bookstore. (That’s the reason that the major publishing houses kept looking at unagented nonfiction book proposals for many years after they stopped even considering unagented novels, in case you’re curious. Now, of course, the big five have policies that preclude reading either unless an agent hands it to them.) The prevailing wisdom has always been pretty adamant that novelists who self-published would have, to put it politely, a significantly harder time selling their books.

So from a traditional publishing point of view, Mary’s not just attempting a dive from the highest board; she’s doing a quadruple backflip during the Olympic trials while simultaneously holding lit sparklers in her teeth and playing The Star-Spangled Banner on the Sousaphone.

Which is why I was so eager to hear what she had to say on the subject. Self-publishing today is a very different thing than it was ten or even five years ago: author-financed books sell side-by-side with those produced by major publishers on Amazon and on bookstore shelves alike. Since it’s now possible to do short runs at very high quality for relatively low cost, the purchaser of a privately published book may not even be able to tell the difference between it and any other well put-together trade paper book.

And that, my friends, may mean a whole new ballgame for those of us who write.

But enough of my ruminations on the subject — let’s welcome back the pro.Mary Hutchings Reed, if you’ll recall, is the author of the fascinating COURTING KATHLEEN HANNIGAN:

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Courting Kathleen Hannigan tells the story of an ambitious woman lawyer, one of the first to join a male-dominated national law firm in the late seventies, whose rise to the top is threatened by a sex discrimination suit brought against the firm by a junior woman lawyer who is passed over for partnership because she doesn’t wear make-up or jewelry. When Kathleen Hannigan is called to testify, she is faced with a choice between her feminist principles and her own career success. Courting Kathleen Hannigan is a story for women and minorities everywhere who are curious about the social history of women in law, business and the professions, institutional firm cultures, and the sexual politics of businesses and law firms.

Again, in the interest of full disclosure: I should make it clear that Mary is a very good friend of mine– in case my ill-concealed enthusiasm for all things Mary had not already tipped you off — and, as I did with Beren, I offered her a blurb for the back jacket of her book. (I’m not entirely sure that she could have stopped me.)

Anne: Welcome back, Mary! You’re an incredibly prolific writer — musicals, short stories, legal texts, fiction — but Courting Kathleen Hannigan was your first novel, right?

Mary: Yes, it followed on my memoir, CAPTAIN AUNT, about blue water sailing and childlessness.

Anne: You have a tremendous eye for the story that has not been written before. When you first told me about COURTING KATHLEEN HANNIGAN, I couldn’t believe that an insider’s view of sexual discrimination at a major law firm hadn’t already been written. It seems like such a natural.

But when I went looking, there just wasn’t much out there written by anyone who wasn’t just guessing — as your book jacket puts it — what goes on behind those beautifully-veneered doors. What did you say when agents asked you to compare it to the current fiction market?

Mary: I tried, and still try, sometimes, to compare it to ONE L, Scott Turow’s novel about being a first year law student at Harvard.

Anne: But that’s pretty dated, isn’t it? It’s based upon Turow’s own experiences at Harvard Law — and given that he was already quite well established as an attorney before he wrote PRESUMED INNOCENT (1987), I tend to think that he didn’t graduate yesterday. It’s more up-to-date than THE PAPER CHASE (1970), I suppose, but in both novels, the subject is law school, not legal practice at a high-powered firm, and the protagonists are men.

Which is why COURTING KATHLEEN HANNIGAN isn’t like what was already on the market about the best of the best young lawyers.

Mary: And yes, to our minds, it’s a good thing, but to “them,” it’s proof no one is interested. What a strange business!

Anne: And yet it’s hard to imagine that there’s another writer out there who would be better qualified to tell this particular story with authority. As one of the first women to make partner in precisely the kind of fims Scott Turow likes to write about, you have a platform for this book that should have made agents and editors fall to their knees and weep.

Mary: I really detest the whole platform discussion. Makes it sound like all fiction is really just sugarcoating a lesson in something-or-other.

Anne: That’s very true. Fiction writers are asked — no, make that told — all the time that their work MUST be autobiographical, as though none of us had any imaginations at all, or as if every novel were automatically a roman à clef. Last year, an editor at a publishing house who was considering buying a novel of mine asked, in a tone of great trepidation, “Will your mother be angry when the book comes out?” Apparently, it hadn’t even occurred to her that my female protagonist might not be a thinly-disguised me, any mother in the book my mother, and so forth. It made me laugh at the time (and my mother laughed even harder), and of course, it’s a compliment to the realism of the novel, but it did bug me.

Have people been assuming that KATHLEEN is just a fictionalized account of your own life?

Mary: Oh, yes. Of course the book draws on my life experience, but there is no one to one correspondence between me and Kathleen Hannigan or any other character and any of my present or former partners or associates.

Anne : Do you think the autobiographical assumption discourages insiders in your profession from writing about it?

Mary: Because everyone who reads it looks to see if they are in it or if someone they know is in it (they think it’s a “tell-all”), there probably is a disincentive to want to publish a work like this.

I’ve stolen a line from a cartoon I saw, “Be nice to me or I’ll put you in my next novel!”

Anne : I always think: be nice to me or I’ll use you as a negative example in the blog.

But seriously, the autobiographical assumption is something I’ve been dealing with for my entire life: my mother and I regularly meet would-be Philip K. Dick biographers who positively refuse to believe that anything Philip wrote wasn’t completely autobiographical at base. He HATED that question.

Authors get it all the time, though. I read somewhere that long after Mary Wollstonecraft Shelley had established as a major novelist, journalists kept showing up and asking of her first book, “So, who was the REAL Victor Frankenstein?” as if she had just been sitting in a corner while a friend of hers raised people from the dead while she took notes.

Mary: It only so happens that this particular novel derives from my personal experience, which speaks for itself: I’ve been a partner at two of Chicago’s largest firms, and I get some instant credibility because of their names (Sidley Austin LLP and Winston & Strawn LLP) , and I’ve been named a leading lawyer in my field by several publications, and I’ve won some awards like a lifetime achievement award from Lawyers for the Creative Arts. I also have a fairly high profile in the pro bono legal community, including service on the Legal Assistance Foundation Board, the largest provider of civil legal services to the disadvantaged in Cook County.

Anne : (laughing) That’s not just a platform; that’s an entire building. With all you do, I’m continually astonished that you find TIME to write.

Mary: I’ve written one memoir, six novels, two musicals. and one play plus some short stories and essays since I started trying to learn how to do this in 1993. People think I’m terribly prolific.

Anne : (laughing again) I can’t imagine why they’d think that.

Mary: Here’s what I tell them:

1) I write every day, at the same time, first thing because this is my first priority.

2) If you write a page a day, at the end of the year, an agent will say you have 65 pages too many.

3) I like to write a few pages a day if I can and revise something every day. I’m constantly going back as much as I’m going forward in the process of writing any given novel.

Anne : With that schedule, how long did it take you to write COURTING KATHLEEN HANNIGAN?

Mary: It probably took a year and a half to write the first draft — 450 pages, and another year plus to reduce it to 300 and revise, revise, revise it. I’m a fast writer of first drafts and a constant reviser.

Anne : Me, too — and I have to say, it’s been my experience that a willingness to accept that one’s baby SHOULD be examined with an eye to revision tends to be one of the differences between writers who make it and those who end up giving up. Almost nothing we see on bookstore shelves is a first draft, after all, and agents and editors think of a book as a work-in-progress until it’s actually in the hands of the distributors.

With a writing schedule like yours, how do you handle writer’s block? Or are you one of the lucky ones who doesn’t get it?

Mary: Not really. I have times when I get my priorities screwed up and don’t put my butt in the chair first thing in the morning.

But I’m a firm believer that if I show up, so will the muse, even if I have to type
“I don’t know what to write” a hundred times. Something comes. But it doesn’t come if I’m not ready at the computer to receive it.

Anne : I wish more aspiring writers realized that; I know so many really talented people who keep saying, “When I have a month free, I’m going to tackle this.” But in most of our lives, those months don’t happen that often. If you keep putting off starting — or continuing, or finishing, or revising — books tend not to get done all.

At what point did you start to think of yourself as a writer who happened to be a lawyer, rather than a lawyer who also wrote?

Mary: Writing is something I’ve always wanted to do. When we were in my early forties, my husband said one day that we would hate to die without having sailed across the ocean.

That got me thinking — what was it that I could say that about? And the answer to me was real clear: I wanted to write a novel.

Anne : AND you and Bill sailed across an ocean, or at least across quite a bit of one.

Mary: Bill took a year off from working (he’s a doctor) and Winston gave me an unpaid sabbatical — I took 3 months–and in 1992 we sailed from Norfolk, Virginia to St. Thomas in our 32-foot sailboat, just the two of us. We covered 1600 miles and spent 22 days and nights off shore.

We had 3 very bad storms, and it kind of put things in perspective for me. I understood priorities. I was never going to be able to write a novel and do all the other things I wanted to do if I continued to practice full time as a partner at Winston. I left the partnership and became Of counsel.

Writing my first novel was the hardest thing I’ve ever done. There’s so much to learn, craft-wise, even simple things like getting your characters up and showered and fed every day, moving them across the page!

Anne : That’s another trait that authors who are in it for the long haul tend to have: a willingness to keep adding to that writer’s tool bag. You participate in a couple of critique groups, don’t you?

Mary: It’s where I’ve learned the most. Weekly with Enid Powell, an Emmy award-winning writer, and a monthly novel-writing workshop with Fred Shafer of Northwestern University. It is extremely useful to get feedback from other writers, and to have readers tell you what they take away from what you’ve written.

Anne : So you got a great deal of feedback on COURTING KATHLEEN HANNIGAN.

Mary: I had several professional editors and writers comment on it, and I rewrote and rewrote. Finally, Chicago literary agent Jane Jordan Brown accepted me as a client, and she had a year’s worth of revisions, including getting it down to 300 manuscript pages. She died in 2003, about a month after she declared it ready for the marketplace. I then put it aside for a while and began working on other novels.

Anne : That’s so hard, figuring out when to stop revising your first book and move on to the next. Most writers don’t really plan for that possibility, but you and I both know many, many writers who didn’t land agents until the third or fourth book. Which must seem insanely masochistic to non-writers.

Mary: I think people think you write a novel and then it gets published and then you go on Oprah. Truth is, it’s a very long process, and while agents and publishers and publicists consider your work, novelists write. If you do it every day, and if you write a page or half a page a day, every day, at the end of the year, you have a couple hundred pages, at least.

Anne : And in five years, when you have hit the big time, you have a few projects already drafted for future revision. Successful authors seldom have much breathing space between promoting one book and being expected to produce the next.

As someone who did successfully land a very good agent indeed, what would you say was the best advice you ever got on approaching them?

Mary: Probably from you, Anne. (What did you say?)

Anne : Now, now, my readers are constantly inundated with my advice — and in any case, you had already signed with Jane Jordan Brown before we met.

(Readers: obviously, I did not say this to Mary, as that would have been Hollywood narration — if you don’t know what that is or why not to use it your novels, please see the MANUSCRIPT MEGAPROBLEMS category at right — but she and I met at a writers’ conference years ago. It was the very first panel of the very first day, a discussion of great first lines for books, and as often happens with poorly-organized panels, the moderator had asked the panelists each to come up with an example — and then apparently failed to check before the panel began that they didn’t all pick the SAME example. So we in the audience were presented with a half-hour discussion of the first line of A HUNDRED YEARS OF SOLITUDE. After 20 minutes, I couldn’t resist raising my hand and asking, “Do you have any examples that were originally written in English?” Mary was the only person in the room who laughed, so I knew that there was at least one kindred spirit there. The moderator, on the other hand, looked blank and asked me what I meant, so I actually had to explain that the copy of A HUNDRED YEARS OF SOLITUDE she held in her hand was a translation from Spanish. Naturally, during the next break, I tracked Mary down at the coffee table and introduced myself. Here endeth the digression.)

So what do YOU say?

Mary: I’d have to say the best advice I ever got was to send a lot of ‘em and keep trying. Don’t get discouraged.

Anne : At the risk of annoying you by bringing up platform again, what was the best thing you’ve ever done to build up your writing resume?

Mary: The actual production (12 sell-outs) of my musical, Fairways, at the Steel Beam Theatre, St. Charles, Illinois, on February 24, 2006.

Anne : I love the idea of a musical about golf — again, once you told me about it, it seemed like a natural. You’re reworking it for television, right?

Mary: Yes, as a series, which will require some rewriting of the plot. The pilot will be filmed in April/May of 2008.

Anne : You’re a very gratifying friend to have, you know: you give me so many opportunities to boast about you.

Speaking of which, have your writer friends been supportive of your decision to self-publish? What about your non-writer friends and relatives?

Mary: Absolutely. Both groups are truly excited for me. Non-writers really don’t know the difference between Ampersand and Simon & Schuster. They just see the product, love the cover, and are so happy for me. People do seem to be in awe of someone who can actually write a whole book!

Anne : So you haven’t been encountering the stigma one hears about with self-publishing?

Mary: I think non-writers don’t know the difference, especially since they can buy it online.

Anne : If you could give only one piece of advice to a fiction writer considering self-publication, what would it be?

Mary: Okay, here are two:

1) Invest in a manuscript editor so that you will have the confidence that your work is ready and deserving of being in print.

2) Do an honest assessment of all your contacts who can possibly help you and their willingness: prepare your mailing list, all the groups with whom you have a real relationship, all the groups with whom having a relationship would be useful and how you might connect with them. Decide that you can afford to lose your entire investment but that you’ll work like hell to break even and will be thrilled if you do. Don’t do it if you have to do it on the cheap.

Anne : I have a few more practical questions about the self-publishing process, but I’m going to save them until next time. Thanks, Mary, for sharing your insights!

Happy holidays, everyone, and keep up the good work!

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Ever since turning 40 a few years ago, Mary Hutchings Reed Mary has been trying to become harder to introduce, and, at 56, she finds she’s been succeeding. Her conventional resume includes both a bachelor’s and master’s degree from Brown University (both completed within the same four years, and she still graduated Phi Beta Kappa), a law degree from Yale, and thirty-one years of practicing law, first with Sidley & Austin and then with Winston & Strawn, two of the largest firms in Chicago. She was a partner at both in the advertising, trademark, copyright, entertainment and sports law areas, and now is Of counsel to Winston, which gives her time to write, do community service and pursue hobbies such as golf, sailing, tennis, and bridge.

For many years, she has served on the boards of various nonprofit organizations, including American Civil Liberties
Union of Illinois, YWCA of Metropolitan Chicago, Off the Street Club and the Chicago Bar Foundation. She currently serves on the board of the Legal Assistance Foundation of Metropolitan Chicago (and chair of its fundraising committee); Steel Beam Theatre, and her longest-standing service involvement, Lawyers for the Creative Arts.

Her current book, COURTING KATHLEEN HANNIGAN, is available on Amazon or directly from the author herself on her website.

So you’re considering self-publishing, part II: how does one go about it, anyway?

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Yesterday, I began a discussion about self-publishing with two authors who have taken the plunge this year, fellow blogger and memoirist Beren deMotier and novelist Mary Hutchings Reed. Both are prolific, award-winning writers who have been fighting the good fight along with the rest of us for many years, so who better to ask the question that has been on so many writers’ minds over the last couple of years: what precisely is it like to self-publish?

Today, we’re going to discuss the practicalities of self-publishing, particularly how one goes about finding a reputable press. But before we get started, please help me welcome back our panelists. And because they are, after all, doing us a great big favor here, let’s recap what they have published and where one might conceivably go to buy it.

Beren deMotier is the author of THE BRIDES OF MARCH. It’s available on Amazon, of course, but because I always like to plug a good independent bookstore, here’s a link to the book’s page at Powell’s, too.

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The Brides of March: Memoir of a Same-Sex Marriage is a lesbian bride’s eye view of marriage at a moment’s notice, with a bevy of brides, their coterie of children, donuts, newspaper reporters, screaming protesters, mothers of the brides who never thought they’d see the day, white wedding cake, and a houseful of happy heterosexuals toasting the marriage. But that was only the beginning as these private declarations of love became public fodder, fueling social commentary, letters to the editor, and the fires of political debate, when all the brides wanted was the opportunity to say “I do” in this candid, poignant, and frequently funny tale of lesbian moms getting to the church on time in Multnomah County.

In addition to her fine memoir, Beren also has written humor/social commentary for Curve, And Baby, Pride Parenting, Greenlight.com, www.ehow.com, as well as for GLBT newspapers across the nation. She’s written about same-sex marriage for over a decade, and couldn’t resist writing the bride’s eye view after marrying in Multnomah County. She lives in Portland, Oregon, with her spouse of twenty-one years, their three children, and a Labrador the size of a small horse.

Mary Hutchings Reed, if you’ll recall, is the author of COURTING KATHLEEN HANNIGAN, which is being described as ONE L for women lawyers:

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Courting Kathleen Hannigan tells the story of an ambitious woman lawyer, one of the first to join a male-dominated national law firm in the late seventies, whose rise to the top is threatened by a sex discrimination suit brought against the firm by a junior woman lawyer who is passed over for partnership because she doesn’t wear make-up or jewelry. When Kathleen Hannigan is called to testify, she is faced with a choice between her feminist principles and her own career success. Courting Kathleen Hannigan is a story for women and minorities everywhere who are curious about the social history of women in law, business and the professions, institutional firm cultures, and the sexual politics of businesses and law firms.

In addition to a writing schedule that would make most of our heads spin, Mary has spent the last thirty-one years of practicing law, first with Sidley & Austin and then with Winston & Strawn, two of the largest firms in Chicago. She was a partner at both in the advertising, trademark, copyright, entertainment and sports law areas, and now is Of counsel to Winston, which gives her time to write, do community service (BUCKETS of it) and pursue hobbies such as golf, sailing, tennis, and bridge.

In short, in addition to being good writers brave enough to publish their own work, these are two incredibly busy people, so many thanks to both for taking the time to let me pepper them with questions. Let’s leap right into the nitty-gritty:

Anne: Last time, we talked a little bit about why each of you chose to pursue the self-publishing route, and what kinds of specialized obstacles your unusual subject matter placed in your books’ paths. Since so many of our community here at Author! Author! can identify with the experience of sending out query after query, let’s take a moment to talk about how you went about marketing the book to agents before you made the choice to self-publish.

You’re both very experienced, professional-minded writers — is it fair to assume that you went about it in the traditional way? I always like to ask this, just in case some brilliant soul has found a clever way to bypass this often drawn-out process. You’re shaking your heads and laughing — no such luck?

Beren: I used the Guide or Writers Market

Anne: Ah, the sacred texts.

Beren: …after checking online to see if the information was still accurate. If they wanted a one-page query letter, I sent that; if they wanted a book proposal, I sent that. Often, a query would lead to chapters and chapters to the whole manuscript, but not to a book contract.

Mary: I went to workshops and learned how to meet agents; I sent a lot of queries.

Anne: So you both went about it the right way. Given the original nature of your story and how evident it was that your book was going to stir up some pretty strong emotions in readers, were you were you surprised at the responses you received from agents and editors?

Mary: I was surprised more agents didn’t see right away that career women in book clubs would love Courting Kathleen Hannigan. But I didn’t get much advice from them, and not useful. The comment “in the end I failed to connect to the material” isn’t very helpful.

And don’t forget I did have an agent for Courting Kathleen Hannigan (here in Chicago), who worked with me all of 2002 to get it where she wanted it for publication, and then she died in early 2003.

Anne: I remember when it happened: one day, you had a great agent, and the next day, you didn’t have one at all, and had to start the whole process over again. You bounced back really well, though, as I recall.

Mary: It was a shock, and I put the whole selling thing on hold for a while. I got involved with other projects and only gradually got back into trying to interest an agent in this work, and then moved on to trying to sell my next works.

Anne: That’s one reason I really wanted to interview you here; we writers are so conditioned to believe that once we land an agent, we don’t need a Plan B. But that’s not necessarily the case, no matter how talented a writer you are — so much of this process is out of our control.

Before we talk about Plan B, though, I want to ask a follow-up about submitting to agents. How much feedback did you actually get, and was any of it helpful?

Beren: There was a wonderful agent who gave my book three chances—she looked at and read three incarnations, which is a lot of time to give a project, but ultimately her comment was, ”You’d have a better time selling this project if you were an alcoholic single mother.”

Anne: Oh, that’s very helpful. I know perfectly well that agents usually say things like this not intending them to be taken seriously as revision suggestions, but to excuse their passing on a well-written book, but don’t statements like this just set your mind whirring with the possibilities? Surely, she wasn’t actually suggesting that you add false memories to your memoir to make it easier to sell, any more than she was suggesting that you should look into alcoholism as a career-enhancing move, but I have to say, those comebacks certainly would have occurred to me.

Beren: She felt that there wasn’t a big enough “problem” in the story—no one died, no one went to jail—and so she couldn’t sell it. I had some similar reactions from others, and it was shocking to me that being denied one’s civil rights and getting constitutionally designated as unworthy of marriage (and all the bitter pain that involved) wasn’t a big enough “problem.” I wonder if they had read the whole book, because the ups and downs aren’t apparent in the beginning—perhaps that was a mistake—but I wanted to tell it as it was experienced.

Anne: In other words, as a memoir; as a memoirist myself, I completely get wanting to tell the story from the inside-out, to place the reader inside a world s/he has never experienced before.

What about you, Mary? Any useful feedback?

Mary: The most helpful advice from any agent, of course, was from Jane Jordan Brown before she died. That was to get it down to 300 pages.

I got a ton of feedback from Enid Powell, from my workshop fellows, from a couple different paid services (as I recall) and then from my non-writing, women-lawyer friends. All feedback is helpful, either to confirm your confidence in your own work or to give you insight into what can be done better or more clearly.

Anne: I’m about to ask a totally insensitive question, but one that I’m sure many of my readers are going to be too polite to write in and ask. Did you ever consider just giving up on this project, when it did not receive the response from agents and editors that it deserved?

Beren: Oh yes, I did consider just giving up. Especially since writing about same-sex marriage for a couple of years kept the pain of having the marriage annulled alive, and kept me conscious of every mean letter to the editor or hopeful legislation. Partially what kept me going was a stubborn streak and pride, to give up would have been to admit that I thought the project was unworthy of publication or readership.

There were times I closed up my files and left my desk to collect dust between query waves, but even one positive thing kept me going—a compliment from a friend on the book, a nice note at the end of a rejection letter, the publication of one of my editorials on the subject. Keeping a lot of balls in the air about the book kept it a live project, even when I thought I was done with the actual writing.

Anne: It’s SO important to keep moving forward. If I hadn’t had a novel to revise and a blog to write after my memoir was hit with the lawsuit threats, I can’t imagine how I would have coped. Work can be a positive blessing in the midst of book turmoil. That, and reminding oneself that a setback on the road to publication doesn’t necessarily mean that the book doesn’t have an audience waiting out there to be moved or helped by it.

Mary: What keeps me going is the pure enjoyment and satisfaction I get from writing. It is, for me, soul-making.

Anne: What a nice way to put it. That scratching sound you hear is me writing that down, very possibly to steal it for my next class.

Mary:In a sense, I did give up on finding a commercial publisher. I published it privately because I finally got my own ego out of the way and the time felt right. Some part of me also wanted to be able to give it to my librarian-mother, who was losing her memory. Even though we published it in about a 75-day turnaround, she unfortunately didn’t quite get it, even with my picture on the back. But the nurses in her Alzheimer’s unit loved it!!

Which was a gift—convincing me that there was an audience way beyond just “lady lawyers.”

Anne: Which to my eye, it very clearly does. I don’t understand why it wasn’t obvious to agents in both your cases that people like me — who read a great deal by living writers, but who are neither likely to be practicing law in a high-powered firm or marrying people of the same sex — would be the audience for these books. I already know about people whose experiences are just like mine — I want books that will introduce me to points of view other than my own.

Somehow, I doubt I’m the only habitual book-buyer in North America who fosters that preference.

Let’s talk about your segue into Plan B. What were your feelings about self-publication prior to this project? Had you ever considered it before, and do you think your advance impression of it was accurate?

Beren: I did think of self-publishing as vanity publishing until recently. And to vanity publish would have been a shameful thing to me, an admission that I couldn’t cut it. So yeah, I had baggage.

Mary: My impression was that–as they say in the books—it’s all about the writing, and if the writing is good, you’ll get published—so I thought of self-publishing as a failure. That good writing will always get published commercially just isn’t true. I got lots of compliments on my writing, from lots of highly-regarded agents and publishers—but they didn’t know how they would “sell” my work. They apparently don’t find it all that easy to sell plain old “good writing.“

Anne: There have been plenty of periods in publishing history when it has been pretty darned hard to sell plain old good writing. Just ask anyone who tried to sell a memoir just after the A MILLION LITTLE PIECES scandal. It’s just one of the facts of the business.

Beren: I’ve wanted to be published since I was ten; my grandfather was a successful novelist and screenwriter, so I’ve been aware of the business side of writing from an early age. This wasn’t the first book I queried, and with those others I considered self-publication, but wisely knew it wasn’t the right time or the right project. They weren’t good enough.

Mary: Several friends of mine self-published and had fun with it. One sold 4000 copies by hand in less than two years.

Anne: Wow — that’s practically unheard-of. I’ve always heard that most self-published books sell under 500 copies ever. You’re talking about Erin Goseer Mitchell, right?

Mary: Yes. Her book, Born Colored. is about growing up in Selma before Bloody Sunday—she knew her audience, and wanted to tell the story of the strength and dignity of the black community which made the civil rights movement possible.

In the same way, I thought I knew my audience, and that I should be able to sell a couple thousand copies. If I don’t believe I can, why would a publisher believe they could?

Anne: That’s an interesting way to think of self-publishing.

Mary: I don’t exactly use the words “self-publishing.” While I financed the publication and am primarily responsible for marketing, my publisher, Ampersand, Inc., doesn’t publish everything they are asked to publish. She picks and chooses the products to which she will lend the Ampersand name. We’ve coined the term “privately published.”

Anne: I like that; it sounds very Edwardian.

Let’s talk about how one goes about getting a book privately published, then. How did you go about finding a press to use, and why did you pick your press? What did it offer you that others didn’t?

Beren: I did quite a lot of research on self-publishing before committing. Looking at writing books and online reviews of publishing companies, it was clear there were some that rose to the top of the list, including iUniverse and Infinity Publishing. Amazon.com had just started publishing books, too, through Booksurge, and it had a lot to offer—it was a hard decision between iUniverse and them.

Ultimately, iUniverse offered the chance to have a book distributed on standard wholesale terms basis if you sold 500 copies, and I was pretty sure I could do that, plus the initial cost was much lower. Booksurge is astoundingly expensive compared to some POD publishers, but they have a lot to offer.

Mary: My friend founded Ampersand. She’d been in publishing all her life (as president of an educational publishing company), and had turned out highly professional projects for a couple other people I know. It’s more expensive than publishing on demand, but the product itself and the marketing materials have very high production values. I may have been able to figure out how to put together a book, and go to a printer and get my own ISBN and all that, but the physical product would not have been nearly as professional and classy as the one Ampersand produced. Plus, it’s a better use of my time to do what I do—practice law—and pay her to do what she does.

Anne: It’s great that you had someone you already knew you could trust.

Mary: I’m suggesting it’s not a matter of printing or finding a good press or the right print-on-demand. I think it’s finding a publishing professional, like Susie Isaacs at Ampersand here in Chicago to make the product indistinguishable from a commercially-published book.

Anne: Not having that advantage going in, Beren, what criteria did you use to decide which press to select?

Beren: I looked at how the books were distributed (wholesalers and online stores), author discounts (very important if you plan on selling books at conferences, library events and directly to local bookstores), the “look” of the books that press had produced—did they look professional, could you pick them out as a self-published book?—and the timeline from submission to publication. I needed the book out sooner, and not at an outrageous price.

Anne: It’s SO interesting that you both mention the importance of the end product being indistinguishable from a traditionally published book — it hadn’t occurred to me to think about in those terms, but now that you mention it and I look at the volumes in front of me, I wouldn’t have been able to tell the difference without looking at the press’ name.

Which makes me doubly eager to ask my next question, because you’re both so well-versed in this: What questions should someone thinking about going this route ask a potential press up front?

Beren: I think it is worth finding out how many of their books actually sell more than five hundred copies. I use that number because that is the number by which iUniverse decides it is worth investing its own money in a book, by redesigning the cover, any additional editing services free and by selling it at standard wholesale terms.

Anne: I wasn’t aware that they did that. I’m so glad that I asked.

Beren: Of the thousands of books iUniverse publishes every year, only about twenty sell over five hundred copies. I think that Infinity has returnability, and for a fee, the Amazon company, Booksurge, has returnability, but it doesn’t advertise that fee. Booksurge has the highest royalties for online sales, which might work brilliantly for some kinds of books. Their turnaround is quick, too.

Anne: Are there pitfalls writers looking into it should avoid?

Beren: Beware of editing costs—iUniverse has a reputation for suggesting huge edits before awarding a book Editor’s Choice designation, which it must have to eventually become available at standard wholesale terms.

The recommended services for my book would have cost about $1400, far more than the $695 original price for a publishing package. The edits weren’t that extensive, either (and the recommendations were done very well by a professional who really liked the book) so I did them in a twelve-hour editing spree and was able to get the Editor’s Choice designation after receiving two positive reviews post-publication.

Mary: I know some of the self-publishing or print-on-demand companies have packages that offer listings in ads they place in media like the New York Times. I can’t imagine that most fiction benefits from that. So, I’d say, don’t pay for mass marketing. Do invest in good cover design and bookmarks, but don’t pay for advertising that’s not highly, highly targeted. (I bought ads in my Brown alumni magazine and in the Chicago Bar Record.)

Don’t think that the publisher will do your marketing for you, though. They won’t.

Beren: One thing you must do as a self-published author (if you don’t want to pay big bucks to someone else) is to write your own promotional materials. It is hard enough for most of us to write a query letter or a proposal, writing book jacket copy, getting blurbs, and providing advertising copy is a different type of writing for most of us. I worked really hard on mine, and it was a good education.

Anne: I’m glad you both brought that up. What do you think are the biggest differences in authorial responsibility between a self-published book and one handled by a traditional publisher?

Mary: My responsibility is to turn out the best book I can.

Anne: But isn’t that always the case, no matter who publishes our work?

Mary: I fantasize that I would have more confidence that I’d done that if a traditional publisher gave the book its imprimatur.

Anne: I suppose I have an unusual view on that, having sold a book to a traditional publisher that didn’t come out. I can’t say that experience exactly bathed me in self-confidence.

Let me turn the question around for you, Beren. What did you have responsibility for that you wouldn’t have if you’d gone with a traditional publisher?

Beren: I did a lot in creating the look of the book. My spouse took the photo on the cover, and I was able to influence the design, font, and colors used in the final product. It became a group project when we shared the photo and necessary copy with friends who all had an opinion on how it should look.

Anne: That was a great day, opening my e-mail and finding the photo of the cover there.

Beren: I’m happy with the outcome. The questions iUniverse asked me about the book provided their designers with enough to make it look right. I did pay extra for this option; self-publishing with all your own design work is much less money if you have the expertise, which I do not.

Anne: One hears that a significant advantage of self-publishing lies in not having to revise a book to match — how shall I put this? — the sometimes arbitrary or misguided editorial standards authors sometimes encounter at traditional publishing houses, where the writer doesn’t have much say, if any, over title and book cover design, not to mention issues of content and style. Did you enjoy that freedom? How much control did you have over the final product?

Beren: I had a lot of control over the final product. If it had gone to a traditional house, I would have had to write it as fiction and have an alcoholic single mother as the main character! Or gotten divorced and developed a drinking problem!

I did have a lot of control, and iUniverse provided a lot of information on the book publication process. They send all prospective authors their book, Getting Published, which is a comprehensive guide to traditional publication and getting published through them. I used it a lot.

Mary: I’d be happy to revise if Simon & Schuster or Random House wanted me to. With an advance in hand, I could probably see my way clear to making changes…

Anne: Okay, okay, you have a point — and I don’t think I could hope for a better exit line than that, so let’s stop for today. Thank you both again for being generous enough to share your experiences with us.

Happy holidays, everyone, and keep up the good work!

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So you’re considering self-publishing: some words of wisdom from those who have been there

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Last time, after I took one more romp through the well-ordered fields of standard format, I concluded with a sentiment very familiar to long-term readers of this blog, and certainly to those who regularly peruse the comments: one of the perennial frustrations of the aspiring writer’s life is the paradoxical necessity of bringing one’s submissions into conformity with what an unknown agent (or agency screener, editor, editorial assistant, contest judge, etc.) expects to see on the page without unduly compromising one’s authorial voice and artistic vision. The vast majority of my blog posts are, in fact, either direct or indirect discussions of various nuances of this balancing act.

Last time, I brought up an increasingly attractive way out of this dilemma: self-publishing. Everywhere I go, I meet aspiring writers who, exasperated by the ever-increasing difficulty of breaking into the world of traditional publishing, are at least toying with this increasingly attractive option.

And with good reason: self-publishing has come a long way in the last few years. The rise of print-on-demand (POD) and Internet-based booksellers’ increasing openness to featuring POD books has rendered the self-publishing route a viable option for those who balk at the — let’s face facts here — often glacial pace of bringing a book to publication via the usual means.

Yet if you ask representatives of the traditional publishing houses about self-publishing at writers’ conferences, you’re likely to receive a dismissive answer, as though nothing much had changed — unless, of course, the book about which you are inquiring happened to sell exceptionally well and ultimately got picked up by a major publisher as a result.

Despite some notable recent successes, agents and editors still remain, at least overtly relatively indifferent to the achievements of self-published books, to the extent that not all of them even make the decades-old distinction between so-called vanity presses (who print short runs of books, often at inflated prices, solely at the author’s expense, so the author may distribute them), subsidy presses (who ask authors to contribute some portion of the printing expenses; the press often handles distribution and promotion), and desktop publishing (where the author handles the whole shebang herself).

Rather than just tell you what I think about the benefits and challenges of self-publishing, I thought it would be a good idea to ask authors who have first-hand knowledge — and recent first-hand knowledge at that. Intrepid on your behalf, I tracked down our guests for the next few days, both of whom have successfully self-published their books this year and have graciously agreed to share their insights with all of us here at Author! Author!

First, on the fiction side, please welcome Mary Hutchings Reed, author of COURTING KATHLEEN HANNIGAN, a kind of ONE L for women lawyers:

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Courting Kathleen Hannigan tells the story of an ambitious woman lawyer, one of the first to join a male-dominated national law firm in the late seventies, whose rise to the top is threatened by a sex discrimination suit brought against the firm by a junior woman lawyer who is passed over for partnership because she doesn’t wear make-up or jewelry. When Kathleen Hannigan is called to testify, she is faced with a choice between her feminist principles and her own career success. Courting Kathleen Hannigan is a story for women and minorities everywhere who are curious about the social history of women in law, business and the professions, institutional firm cultures, and the sexual politics of businesses and law firms.

Oh, and it’s a great read, too.

On the nonfiction side, please welcome memoirist Beren deMotier, author of THE BRIDES OF MARCH, who has quite a true-life tale to tell:

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The Brides of March: Memoir of a Same-Sex Marriage is a lesbian bride’s eye view of marriage at a moment’s notice, with a bevy of brides, their coterie of children, donuts, newspaper reporters, screaming protesters, mothers of the brides who never thought they’d see the day, white wedding cake, and a houseful of happy heterosexuals toasting the marriage. But that was only the beginning as these private declarations of love became public fodder, fueling social commentary, letters to the editor, and the fires of political debate, when all the brides wanted was the opportunity to say “I do” in this candid, poignant, and frequently funny tale of lesbian moms getting to the church on time in Multnomah County.

Couldn’t put it down, either.

As my long-term readers know, I am definitely not one to convey praise lightly; I don’t recommend books here unless I feel quite passionate about them, and believe that they should be widely read. For my money, these are two of the best self-published books to have come out this year — and what’s more, books that I was genuinely surprised were not embraced by the traditional publishing market, in light of the exceptionally quality of the writing and the obvious timeliness of the stories (of which more below).

These books, in short, are best-case examples of the fiction and nonfiction (respectively) being self-published today. Let’s hear what their authors have to say about the process.

Anne: Many thanks to both of you for being here today. Let’s start with the question every writer faces about her own work: what made you burn to tell THIS story? Did it jump up and down in your head, demanding, “Write me now!”

Mary: They say “write what you know.” I didn’t know much of much interest to very many, but I knew law firms and I knew the experience of trailblazing women in that field, and that gave me authentic background for the story while I figured out how to write a novel. In many ways, writing this novel was a way of organizing for myself how I felt about my own experience. At the time, the “glass ceiling” was a big topic, and feeling the bump was depressing for many of us who realized that all the changes we’d worked for couldn’t be accomplished in a single generation of women entering the legal profession.

Beren: It kind of bit me on the leg and didn’t let go. After getting married at a moment’s notice, I wrote a column about it called “They Can’t Take This Away From Me”, which ran in about a dozen GLBT newspapers across the country. As the story continued, and I wanted to document it for our families (our own and the friends who also married that day alongside us), I wrote a longer story about it, which was also published and reprinted on the Internet. Around that time I heard that a local activist (and fellow Bride of March) was planning on writing a book about the Multnomah County marriages, and I said to myself, “Wait a minute, I should be writing a book!” I’d been wavering on the edge of a longer project for some time, unsure if it was the right time to leap into one with a one-year-old at home, and articles to write, and then this happened and I couldn’t stop myself.

Anne: So in both cases, it was a story that deeply needed telling — and yet, if you don’t mind my putting it this way, there aren’t all that many good books out there on either of these topics. While one does hear theoretical discussions about hostile work environments and same-sex marriage, the average reader is unlikely to stumble accidentally upon a book on the subject upon walking into the bookstore down the block. With such meaty material, that seems odd to me from a writer’s point of view. Why do you think there are so few books on your respective topics?

Mary: One, there aren’t that many of us who know that world — my class of lawyers at Yale was a whopping 20% (24 women, as I recall) and not even half of us went to large firms; fewer yet stayed there. Two, not everyone is crazy enough to want to write a novel!

Anne: So it’s more a case of writers not writing what they didn’t know, eh? What about you, Beren?

Beren: I think partially it is exactly why editors and agents kept telling me why my book wasn’t “right” for them: money. There was an article in Writer’s Digest recently on the state of gay & lesbian publishing, and places to publish books by GLBT authors, and while the writer of the piece considered the current state positive, I have to disagree. As small publishers of gay & lesbian material folded in the eighties, there was a feeling that the mainstream publishers were picking up the ball, and there have been many successful and not-so-successful gay oriented books put out by mainstream publishers — but the formula became more rigid. There is a large market for gay and lesbian romance and mystery, novels, porn, and a small flourishing academic market, but there is little room for non-fiction unless it is by a famous sports star or a highly public figure.

AnneOne hears that about memoirs in general right now.

Beren: Lesbian non-fiction in particular is hard to place. Most lesbian publishers want fiction, and mainstream publishers will say openly that there is not enough money to be made publishing a book that will likely appeal to lesbian readers — though I hope that my book will be read by a wide audience.

Anne: Which brings me to a question vital to both of you: timing. Since you took the vital step of self-publication, you clearly felt that the world needed this story NOW. Having read both books, I have to say that I think you were both right about that, but for the benefit of those who haven’t yet had the pleasure, can you tell us why this story just couldn’t wait to come out?

Beren: Yes, I felt it couldn’t wait. Same-sex marriage is an extremely current issue, and it seemed like I could miss the moment if publication took too long, and the public had either had enough of hearing about the fight for civil rights, or society had changed enough that the issues in the book had become moot (that would have been a happy ending!). There were at least four books published about same-sex marriage while I was writing The Brides of March, but none of them were from a really personal point of view — the human factor — and I felt that was an important missing element in the debate that I could offer, as well as making people laugh.

Anne: Which is largely what had been missing from the public debate on the subject: a human face. I think there’s an immense difference between an abstract discussion of principle and a down-to-earth, practical understanding about how the issues of the day affect real people’s quotidian lives. I remember reading the passage where you talk about what it means to a person — any person — to be married in her own home town, and feeling very shaken, because it had never occurred to me to think of the issue in those terms.

That sense of taking a political issue down to the concrete, personal level so the reader can feel it from the inside comes across very clearly in your book, too, Mary: Kathleen’s dilemma feels very real and complex. But you had an even more specific reason for wanting the book to be out this year, didn’t you?

Mary: The time was right in part because this is the story of women like Hillary Clinton and Michelle Obama. Kathleen Hannigan’s world is the world Hillary would’ve entered had she come home to Chicago to practice law straight out of Yale. (She was class of ’73, I was ’76.) Michelle Obama worked for me in her first legal job, when I was a young partner. Courting Kathleen Hannigan covers that time period as well, when Ann Rose is trying to make partner and is denied based on her “unfeminine” style. Women of my generation are beginning to think about retiring or taking early retirement. They’ve worked exceedingly hard. Courting Kathleen Hannigan is, in part, an homage to them.

And — I just thought of this — there are so many women lawyers on TV these days, and some of the images are just so unreal! Their lives are unreal! Their behavior is unreal. It bugs me to see cleavage in the office. I hate to see young women throwing away the progress we “elders” think we’ve made!

Anne: I feel that way when I see super-sultry grad students and professors in movies and on television. I can’t imagine having strutted into class in 4-inch heels and a miniskirt as a student, much less as the professor. Yet the pop conception of a woman working in a traditionally male profession is so simple: either put up with discrimination without seeming to notice it (which is miraculously supposed to exempt oneself from it), fall in love with a co-worker, or (as always seems to be the magic solution in the movies) slug the offending party. None of these strategies ever seem to have any repercussions in the fantasy versions, but that’s certainly not how it plays out in real life.

Okay, off my soapbox and back to practicalities. Since traditionally-published books hit the shelves at least a year after the author signs the book contract, and agents often spend years marketing their clients’ books (that roar you just heard was my readership’s collective sigh of recognition), did having a book with such current events appeal render it harder or easier to pitch to agents? Did they seem to understand the window of opportunity for your book?

Mary: Agents didn’t seem to think that people cared much about women lawyers (unless they were in thrillers, à la Scott Turow or John Grisham).

Anne: Funny, I know a lot of women lawyers who are people. And almost without exception, they have a lot of friends who might conceivably feel the same. It’s strange how many relatively large segments of the reading population are commonly dismissed as niche markets.

Did you encounter a similar reaction, Beren?

Beren: I think both agents and editors appreciated the timeliness of the topic; it was an easy pitch, not only because I believed in it totally, but because there was clearly a need. I had agents and editors take the manuscript, and received lovely personal letters about the manuscript and a lot of encouragement — but it wasn’t “right” for their house or agency.

Anne: Ah, that never-failing industry conviction that a really great book will always find a home SOMEWHERE — just not in my house. And yet it is almost invariably meant as a compliment to the book in question.

Okay, we’re running a little long, and I still have a million and twelve questions in front of me. Since I’m going to be milking your wisdom for my readers over the next few days, I suppose I don’t need to toss them all at you right off the bat. But to whet everyone’s appetite for tomorrow’s post, I’m going to leap straight to the jackpot question: why did you decide to self-publish, rather than go the traditional agent + publisher route?

Beren: Two reasons: while I believed that I could get the book traditionally published eventually, I wanted it to take part in the public debate NOW, and then my spouse told me she was going to write a technological manual and self-publish it. I thought, “The hell you’re going to have a book out before me,” and immediately started researching presses. Incidentally, her book never came to fruition and she has admitted this was a clever ploy to get me moving.

Mary: The combination of factors — lack of success finding an agent for this particular work, feeling the timing was right, having a personally compelling reason to want to have a book for my mother, believing that the book had an audience and something important to say.

Anne: I’m going to want to come back to all of those issues next time, when we will start to get into the nitty-gritty of how one goes about self-publishing intelligently. For today, let’s thank our guests and sign off.

Keep up the good work, everyone, and happy holidays!

Guest blogger Jonathan Selwood: Offbeat or Offensive?

Hello, campers —
Anne here, bringing you your promised treat for hanging on through Book Marketing 101: a guest post from the subversively hilarious author Jonathan Selwood. Since Jonathan’s first novel, The Pinball Theory of Apocalypse, is coming out from Harper Perennial next week, I’ve asked him to share his insights on how to market offbeat fiction.

He generously agreed — and the results surpassed even my high expectations. This is one seriously creative marketer.

If anyone is qualified to enlighten us on the subject of selling controversial writing, it’s Jonathan. Check out the blurb for his book:

For years, painter Isabel Raven has made an almost-living forging Impressionist masterpieces to decorate the McMansions of the not-quite-Sotheby’s-auction rich. But when she serendipitously hits on an idea that turns her into the It Girl of the L.A. art scene, her career takes off just as the rest of her life heads south. Her personal-chef boyfriend is having a wild sexual dalliance with the teenage self-styled Latina Britney Spears. If Isabel refuses to participate in an excruciatingly humiliating ad campaign, her sociopathic art dealer is threatening to gut her like an emu. And her reclusive physicist father has conclusively proven that the end of the world is just around the corner.

Now, with the Apocalypse looming — and with only a disaffected Dutch-Eskimo billionaire philanthropist and his dissolute thirteen-year-old adopted daughter to guide her — there’s barely enough time remaining for Isabel to reexamine her fragile delusional existence…and the delusional reality of her schizophrenic native city.

Now that, my friends, is a PITCH. Take it away, Jonathan!

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I don’t think I’m going to shock anyone if I say that it’s difficult to market an “offbeat” novel. The truth is it’s difficult to market any novel, and the less an author’s work fits into one of the currently hot genres, the more complicated the task becomes. So how does one best go about it? I have no #%$#&@% clue. What I do know is how I’ve tried to go about it.

As a first-time novelist with a dark comedy that at least one blogger described as “stumbling drunk through a fun house,” I began my marketing endeavors by looking online to see what some of the other less mainstream authors (read: mentally ill) like myself were doing.

I soon found that the answer was not much. Since the first thing I do when I hear about a new writer is start Googling, I was baffled to find that many of my favorite writers didn’t have websites or even MySpace pages. This seemed… insane.

I knew that if my little dark comedy was going to stand out in a tabloid world glutted with photos of pantyless starlets snorting cocaine, I’d have to do more than just send out a few reviewer copies and hope for the best. I also knew that the only way to get myself to put actual effort into marketing was to break out a fifth of Old Crow and try to have fun with it.

My first step was to design a webpage. Since I wanted the same kind of control over it that I have over my writing (I’m one of those sub-clinical OCD rewriters), I decided to learn HTML and design it myself.

Was this an efficient use of my time? No. In fact, it was a ridiculously stupid use of my time. I highly don’t recommend designing your own website unless you already know how to do it. In any case, at least I ended up with something that does not remotely resemble anybody else’s website.

When it came to writing my bio, I decided to forgo the usual banal listing of my MFA degree and utterly obscure publications, and instead compete directly with all those pantyless tabloid starlets by highlighting the nude cocaine parties of my own Hollywood youth. (Note: I’ve since discovered that if you Google “nude cocaine parties,” my bio comes up number one!)

I also had yet to garner any reviews (the novel was still in the editing phase), so I posted a bunch of embarrassing photos of my friends and just made up some reviews for a Readers Like You section. Why my friends allowed me to do this is beyond me…

Once I’d wasted so much time learning HTML, I decided I might as well design some more sites. Since the title of my novel is The Pinball Theory of Apocalypse, I quickly snapped up the domain and put up a bogus site purporting to scientifically explain said “Pinball Theory of Apocalypse.”

I think my favorite part is the description of what will happen when Pluto loses its stable orbit and collides with Uranus: “Once impacted, Uranus will quickly stretch out and expand into a superheated cloud of molten rock and toxic gas large enough to engulf the entire inner solar system.”

Since the protagonist of my novel becomes LA’s “It Girl Artist” by painting replicas of classic artwork with the faces changed to celebrities, I thought I’d also use the magic of Photoshop to put up some of her artwork in a gallery site. Macaulay Culkin as Blue Boy is my favorite, but I also like Tom and Katie as American Gothic.

It was at this point that too much coffee and perhaps too little lithium salt combined to send my marketing approach off into… well, a rather bizarre direction. In the novel, my protagonist is at one point pressured by her sociopathic art dealer to do an ad campaign for the hottest new craze in plastic surgery—vaginal rejuvenation. A deranged friend of mine here in Portland suggested that I actually create a joke brochure for vaginal rejuvenation.

The idea sounded so completely wrong, that I sat down and wrote the copy for it immediately. Another friend of mine in New York was kind enough to do the design work, and within a week, I had a lovely tri-fold brochure advertising everything from “Labial Microdermabrasion” to complete “Hymenoplasties.”

I then emailed a PDF of the brochure to my editor and asked if there was any way we could send out some of the brochures with the reviewer copies.

“Wait…You want me to send out a brochure for vaginal rejuvenation along with the reviewer copies of your novel?” she asked.

“Yes.”

There was a short pause.

“I love it.” She laughed.

(Did I mention that my editor rocks?)

In any case, Harper Perennial printed up the brochures and (still trying to justify all the time I spent learning HTML) I put up the Selwood Institute website.

Now you may be wondering whether sending out a vaginal rejuvenation brochure might perhaps backfire with some of the more humor-impaired reviewers. Well, the answer is, yes, it did—in fact, I’m still getting hate email.

However, The Pinball Theory of Apocalypse is a dark comedy, and anybody without a dark sense of humor is obviously going to hate it anyway. When you write something offbeat, you shouldn’t hope to please everyone—that’s what the mild-mannered mainstream is for.

Take a writer like Charles Bukowski (not that I’m making any direct comparison between my own work and his). The fact that so many people truly hate him only makes his fans that much more fanatical. When people came to protest his readings, he would blow them kisses.

The final move in my unconventional campaign was to set up a MySpace page —which is actually pretty damn conventional these days. Not only does it give me another place to try to hook readers with my bio, but it’s given me invaluable insight into just how disturbed my potential readership is.

In other words, I’m thinking about investing in some new deadbolts and a stun gun.

I should conclude by saying that my book has yet to be released, and I have no idea whether any of these techniques will work to boost sales. What I do know is that the next time I try to get a “straight” job, I’m totally #$#%$@. Seriously, who the hell is gonna hire the “nude cocaine party” guy?

Anne again: thank you, Jonathan! If that doesn’t get all of our marketing synapses firing, nothing will. In the midst of marketing season, it’s a timely reminder that knowing who your target audience is — and isn’t — is crucial to promoting a novel at every stage.

If Jonathan’s book piqued your interest, but you live in a part of the world that might frown upon your marching into the nearest bookstore and announcing, “Give me the book by that nude cocaine party guy!” here’s a good independent bookstore that just loves to ship things discreetly in plain wrappers.