Post-conference etiquette

Many of you are no doubt busy prepping your work to send out to agents and editors that you met at PNWA, or perhaps are gearing up for a second round, or working up nerve to send out queries before the end of the summer, so I thought it would be a good time to pass along some do’s and don’ts for presenting requested material. This may be old hat to some of you, but this is precisely the sort of wisdom that tends to be passed only by word of mouth amongst writers.

DO write REQUESTED MATERIALS — PNWA in big, thick pen strokes on the outside of the envelope. As you probably know, agents and editors receive literally hundreds of missives from aspiring writers per week. If they asked for your work, it belongs in a different pile from the five hundred unsolicited manuscripts and query letters.

DON’T write REQUESTED MATERIALS if they did not actually request your work. Instead, write PNWA with the same big, fat pen on the outside of the envelope, so they know you’ve been professional enough to attend a conference and have heard them speak.

DO write PNWA – FINALIST/PLACE WINNER (CATEGORY) on the outside of the envelope if you did get honored in the contest. Both the fiction winner and I (the NF winner) did this in 2004, and every agent thanked us for it. It kept our work from getting lost in the piles.

DON’T send more material than the agent/editor asked to see. (A big pet peeve for a lot of ‘em.) This is not like a college application, where sending brownies, an accompanying video, or a purple envelope will get you noticed amongst the multitudes: to NYC agents and editors, wacky tends to equal unprofessional, which is the last label you want affixed to your work. And don’t spend the money to overnight it; it will not get your work read any faster.

DO send a polite cover letter with your submission. It’s a good chance to show that you have appropriate boundaries, and that you are professionally seasoned enough to realize that even a very enthusiastic conversation at a conference does not mean you’ve established an intimate personal relationship with an agent or editor.

DON’T quote other people’s opinions about your work in the query letter, unless those people happen to be well-known writers. If David Sedaris has said in writing that you’re the funniest writer since, well, him, feel free to mention that, but if your best friend from work called your novel “the funniest book since CATCH-22,” trust me, it will not impress the agent.

DO mention in the FIRST LINE of your cover letter either (a) that the agent/editor asked at PNWA to see your work (adding a thank-you here is a nice touch) or (b) that you heard the agent/editor speak at PNWA. Again, this helps separate your work from the unsolicited stuff.

DON’T assume that the agent will recall the conversation you had with her about your work. Remember, they meet scores of writers; you may not spring to mind immediately. If you had met 500 people who all wanted you to read their work over the course of three days, names and titles might start to blur for you, too.

DO mention in your cover letter if the agent/editor asked for an exclusive look at your work. If an agent or editor asked for an exclusive, politely set a time limit, say, three weeks or a month. Don’t worry that setting limits will offend them: this is a standard, professional thing to do. That way, if you haven’t heard back by your stated deadline, you can perfectly legitimately send out simultaneous submissions.

DON’T give any agent or editor an exclusive if they didn’t ask for it – and DON’T feel that you have to limit yourself to querying only one agent at a time. I’ve heard rumors at every conference that I have ever attended that agents always get angry about multiple submissions, but truthfully, I’ve only ever heard ONE story about an agent’s throwing a tantrum about it – and that only because she hadn’t realized she was competing with another agent for this particular book. Your time is valuable. Check a reliable agents’ guide to make sure that none of the folks you are dealing with demand exclusives (it’s actually pretty rare), and if not, go ahead and send out your work to as many agents and editors who asked to see it.

DO consider querying agents and editors with whom you did not have a meeting at the conference – and tell them that you heard them speak at PNWA. Just because you couldn’t get an appointment with the perfect person at the conference doesn’t mean that the writing gods have decreed that s/he should never see your work.

DON’T call to make sure they got your work. This is another common agenting pet peeve: writers who do it tend to get labeled as difficult almost immediately, whereas you want to impress everyone at the agency as a clean-cut, hard-working kid ready to hit the big time. If you are very nervous about your work going astray, send your submission with delivery confirmation or enclosed a stamped, self-addressed postcard that they can mail when they receive your package. Don’t call.

DO send an appropriate SASE for the return of your manuscript – with stamps, not metered postage. I always like to include an additional business-size envelope as well, so they can request further pages with ease. Again, you’re trying to demonstrate that you are going to be a breeze to work with if they sign you.

DON’T just ask them to recycle the manuscript if they don’t want it. There are many NYC offices where this will seem like a bizarre request, bordering on Druidism.

DO make sure that your manuscript is in standard format: at least 1-inch margins, double-spaced, every page numbered, everything in the same 12-point typeface. (Most writing professionals use Times, Times New Roman, or Courier; screenwriters use exclusively Courier. And yes, there ARE agents and editors who will not read non-standard typefaces. Don’t tempt them to toss your work aside.)

If you are submitting a NF book proposal, send it in a nice black or dark blue file folder –this is not the time to bring out your hot pink polka-dotted stationary and tuck it into a folder that looks like something out of Jerry Garcia’s wardrobe. Think of it like a job interview: a black or blue suit is not going to offend anyone; make your work look as professional as you are.

DON’T forget to spell-check AND proofread in hard copy, not only the manuscript, but also your cover letter. Computerized spelling and grammar checkers are notoriously unreliable, so do double-check. When in doubt, have a writing buddy or a professional proof it all for you.

DO give them time to read your work – and use that time to get your next flight of queries ready, not in calling them every day.

DON’T panic if you don’t hear back right away, especially if you sent out your work in late July or August. A HUGE percentage of the publishing industry goes on vacation between August 1 and Labor Day, so the few who stick around are overworked. Cut them some slack, and be patient.

DO remember to be pleased that a real, live agent or editor liked your pitch well enough to ask for your work! Well done!

DON’T be too upset if your dream agent or editor turns out not to be interested in your project, and don’t write that person off permanently; s/he may be wild about your next. Keep your work moving, rather than letting it sit in a drawer. Yes, it’s hard emotional work to keep sending out queries, but you can’t get discovered if you don’t try.

DO take seriously any thoughtful feedback you receive. As you may already know, boilerplate rejection letters are now the norm. If an agent or editor has taken the time to hand-write a note on a form letter or to write you a personalized rejection, you should take this as a positive sign – they don’t do that for everybody. Treasure your rave rejections, and learn from them.

Yes, waiting to be discovered is hard – but in the meantime, keep up the good work!

– Anne Mini