Just what am I getting myself into? Part VI: tomorrow is another day, or, did anyone happen to see which fairy slipped me that sleeping potion?

I’m back from my unplanned hiatus, campers — at least, I hope I am. Apparently, my doctor has been spending long evenings comparing notes with Snow White’s apple-pushing wicked stepmother and the outraged fairy who came up with Sleeping Beauty’s poisoned spindle. Or so I surmise, from how droopy I have been since my last doctor’s appointment.

Back to business. Last time, I broached the burning question at the front of the mind of every writer who has ever submitted a manuscript to an agency: how soon will the agent make a decision about whether to represent my book?

The answer, pretty much invariably: not as quickly as the writer would like.

Which is to say: try not to take slow turn-around times personally — or as any reflection whatsoever upon the quality or marketability of your writing. It’s just the way the system works.

Honestly, agents don’t draw out the submission process just to torture writers — the delays in turn-around are often due to logistical considerations, such as the number of screening levels though which a manuscript must pass prior to the agent, how backlogged the agent’s reading schedule is, and the sheer volume of submissions an agency receives. Remember, too, that the agent of your dreams doesn’t just need to peruse potential clients’ books; her existing client list keeps producing manuscripts, too.

Oh, and people who work in agencies have been known to have lives. As much as impatient writers might like them to bend the space-time continuum, they only have the same number of hours in a day as the rest of us. And no one, however dedicated to literature, reads 24 hours per day, 7 days per week, 365 days per year plus one in leap year.

But that’s doesn’t stop a writer waiting to hear back from an agent or editor from counting the nanoseconds, does it? Or — and feel free to engage in some free-form primal screaming if you happen to fall into this very common category of aspiring writers — from coming up with a plethora of very well-reasoned, vividly-imagined scenarios that explain fully and completely precisely why the agent in question has not yet responded.

You know the type of reasoning, don’t you? The agent fell in love with the manuscript at first glance, but has to run it by the other agents in the firm before offering representation; the agent liked it, but wants to read it again before making up her mind; everyone at the agency just adored it, but they want to hold off until market conditions are different before taking on such an innovative project. Despite the fact that aspiring writers tend to be very, very gifted at manufacturing creative reasons that they haven’t yet received a response after submitting requested materials, the usual reason is quite prosaic: the people at the agency who need to read the manuscript just haven’t had time to get to it yet.

Or at least, as is often the case, haven’t read beyond the first few pages, then set it aside to read late. Believe it or not, when an agent skims the opening of a manuscript and sets is aside to read more closely later, that’s actually good news, from the writer’s perspective. Even if the submission subsequently gathers dust and coffee stains on the corner of his desk, its author has reason to rejoice.

Why? Well, contrary to popular belief, agents and editors will seldom read an entire manuscript before deciding to reject it. They do not read like other people, you see; they do not typically read an entire book, or even an entire chapter, before drawing conclusions about the book before them. Because of the sheer volume of submissions and the comparatively tiny number they can accept, they learn to make up their minds very, very fast.

I can sense some resistance to the concept of quick rejection floating out there in the ether. “But Anne,” dewy-eyed idealists everywhere exclaim, “that can’t possibly be right; no one seriously interested in writing would dismiss a book without reading it. If an agent asks to see my manuscript, of course he’s going to take the time to read it!”

Oh, dear. Are you sitting down?

Not only are rejected manuscripts rarely read in their entirety; once a professional reader comes to a page (or paragraph, or even sentence) that raises a red flag, they generally stop reading altogether. All too often — in fact, in the majority of submissions — that page is page 1. This can occur for a variety of reasons, ranging from clichéd dialogue to grammatical errors to lack of excitement in the opening scene. Or simply an opening that they’ve seen before.

But back to that good news I mentioned above: if an agent reads the first few pages of a submission and sets it aside to peruse later, that means he hasn’t rejected it; unlike the overwhelming majority of submissions, its opening passed muster. Hooray!

I’m sensing more disturbances in the ether. “Okay,” the idealists concede reluctantly, “I can see how rejection might be a speedier process than acceptance. But if the agent (and the Millicent who screens things for him) makes up his mind that quickly about most rejections, does his setting my manuscript aside to read later mean that he’s already basically decided to accept it?”

Oh, would that it were that simple. Once a manuscript has cleared the instant rejection hurdle, many other criteria come into play — and contrary to quite a bit of the writing talk wafting around the ether, the net, and the writers’ conference circuit, those criteria have not now nor have they ever been susceptible to being boiled down to a brief set of one-size-fits-all tips.

Why? Because, my friends, the literary marketplace is not simple. Nor is it static. To understand a complex, ever-changing world, an aspiring writer needs to move beyond the notion that there’s a trick to achieving literary success. Or if there is a trick, that it may be summarized in a page and applied to every conceivable book concept.

Fortunately — or unfortunately, depending upon how one chooses to look at it — the people making the decisions about who does and does not get a shot at publication tend to be complex, too. At least enough so to realize that what bookstore browsers are buying today is not necessarily what they will be buying tomorrow.

So how do they make up their minds?

What makes an agent decide to take on one manuscript, rather than another?
One reason, and one reason only: she believes that she can sell the first book in the current literary marketplace.

In other words, in her professional opinion, not only is the book is well-written and might interest people who buy and read books, but she also has the connections to editors at major or mid-sized publishing houses who will be interested in bringing this particular manuscript to publication. Not at some dim future point, or because they were publishing similar books five years ago, but because she is deeply acquainted with the types of books they are looking to acquire now.

Furthermore, she believes that the book concept and presentation are polished enough that she can begin sending it out to editors without having first to invest tremendous amounts of her time in re-editing the work. Also, based upon how the writer has presented the manuscript and handled the querying/pitching and submission process, she believes that the writer is sufficiently professional and well enough versed in how publishing works that she will not need to hold his hand throughout every step of the process.

This extremely complicated set of conclusions is, you must admit, hardly likely to be something an agent is likely to reach on a purely spontaneous basis three lines into the manuscript. It requires far, far more reasons to accept a manuscript than to reject it, after all. In order to come up with that array of pluses, the agent will need to spend some time getting to know the book.

However, that doesn’t necessarily mean that she will be reading it with a charitable eye. Remember, reputable agents only make money if they can sell their clients’ books: she can only afford to take on what she’s confident she can sell. So since even an extremely successful agent can take on only a few new clients per year, in practice that intensive manuscript study entails reading, like Millicent the screener, with an eye peeled for reasons not to take it on.

As an agent of my acquaintance likes to say, he scours the first 185 pages of a submission from a would-be client eager to find reasons to reject it. After he’s invested the time to read up through page 185, he starts looking for reasons to accept it.

And those reasons will not necessarily be purely literary, or even aesthetic; agenting is, after all, not a non-profit enterprise devoted to the cause of art for art’s sake, but a business.

The choice to sign a client, then, is very seldom purely the result of the agent’s just falling in love with the book at first sight — although rejection often does come that quickly. She may well fall in love with it eventually, but it’s a more mature, reasoned sort of love, the result of a considered decision, not a gut impulse.

I’m bringing this up because often, the underlying assumption behind the common aspiring writer’s cri de coeur “But what’s taking so long?” is not just the mistaken assumption that an agent who requested materials will drop everything in order to read them the moment they arrive, but also the belief that if a book is compelling, the reader won’t be able to put it down until she finishes reading it.

Trust me, people who read manuscripts for a living manage it. If they didn’t, they’d never be able to leave work at the end of the day or go to sleep at night.

Another frequent submitter’s assumption is that good writing is inherently so compelling that any professional reader worth her salt should be able to identify an exciting new voice instantly, practically from the top of page 1. While it is often the case that good writing will make professional readers think, “Wow, I’m looking forward to reading on!” that does not mean that the initial tingle of hope should be confused with the ultimate decision to represent the book.

The former merely means that the latter outcome is possible, not that it is guaranteed.

Thus, the secret writerly fantasy about a literary agent’s taking one look at a query letter or hearing a pitch and crying, “STOP! I don’t need to know anything else! I must sign this writer immediately!” just doesn’t happen in real life. (Well, okay, so it does happen to the occasional celebrity, but I’m guessing that if any of you were already famous and/or internationally disreputable, my blog wouldn’t be the first place you would look to find out how to seek representation, so I’ll move on.) A reputable agent is going to want to read the manuscript in its entirety before making up her mind — or, for nonfiction, the entire book proposal.

Yes, no matter how stellar the book’s premise may be or how good the writer’s credentials may be for writing it. Many a marvelous idea has been scuttled by poor presentation. As they like to say in the industry, it all depends on the writing.

Yet that truism is a trifle misleading, because writing quality alone is not necessarily enough going to be enough to charm an agent into agreeing to represent a book. Yes, the agent has to like the writing, find the premise appealing, regard the characters as well-rounded and believable, and so forth, but since she will have to make a substantive argument to an editor about how this manuscript is different and better than both similar books already on the market and the other manuscripts the editor is likely to see anytime soon, she does need to pay close attention to the book’s selling points over and above the beauty of the writing.

Including, incidentally, whether the manuscript is the kind of book that’s selling right now. Not what is currently featured in bookstores at the moment, but what editors are buying now — as we discussed earlier in this series, there’s generally a year or two between when a publisher acquires a book and when it’s released, so what consumers may buy today is actually a reflection of what editors were buying 12 or 15 months ago, possibly more.

This fact is crucial for aspiring writers to understand, as it has a huge effect on the marketability of their manuscripts, from an agent’s perspective.

Since the book market is notoriously susceptible to trends — ask anyone who happened to be trying to sell a vampire romance immediately after the TWILIGHT series hit the bestseller lists, or anyone attempting to market a memoir just after the A MILLION LITTLE PIECES scandal broke — agents’ self-protective attention to what is selling now, as opposed to 5, 15, or 100 years ago, often means that a manuscript that would have experienced little difficulty finding representation in another year might seem like too big a risk to for an agent to take on now, and vice versa.

Yes, you are understanding me correctly: from an agent’s point of view, every good book is not necessarily a marketable book — and a book that is marketable today is not necessarily what will be considered especially marketable six months or two years from now.

Which is why, in case those of you who have attended writers’ conferences recently have been wondering, some agents are prone to telling rooms full of gaping aspiring writers, “Oh, no one is buying that kind of book anymore.” They don’t mean that the specified type is never going to sell again — they mean that there isn’t a particularly strong demand for it amongst editors at the major houses right now.

So when aspiring writers complain about how books like theirs are not finding agents these days, it’s unlikely to strike anyone affiliated with the publishing industry as a searing indictment of their collective aesthetic judgment, but rather as a simple statement of fact about the current literary market. That some types of writing will fall out of fashion from time to time is inevitable; that ones that were not hot in the past will become so is equally inevitable.

If it sounds like I’m spouting that old truism about the weather, if you don’t like it, wait a minute, then congratulations: you’re catching on to how publishing works. See why it’s so vital to a writer’s continued happiness not to take the vagaries of the literary market personally?

But what happens in the opposite case — when an agent is sufficiently charmed by the total package of the book that he decides he wants to represent a writer?

Glad you asked. We’re going to be talking about that next time. But while we are already considering why some well-written manuscripts get picked up by agents on any given day and some do not — yes, it’s true, no matter how many aspiring writers clap their hands, wishing for Tinkerbell to come back to life and tell them that there is no such thing as a brilliant manuscript that gets rejected — let’s pause a moment to look unblinkingly at what might happen to a writer who is trying to land an agent for a great book at the wrong time.

How might that come about? Well, it takes a while to write a novel, does it not? If, say, a talented new voice decided to jump on the vampire-and-werewolf bandwagon right about now, there might still be a burgeoning market for such a book a couple of years hence, when he finishes it. Or, as is the way of all trends, the market may have swung wildly in another direction by then.

Don’t believe me? Try having a heart-to-heart with a writer who murmured a couple of years back, “Hey, I can write a better book then PRIDE & PREJUDICE & ZOMBIES,” and then invested the time in actually doing it. Unfortunately, by the time that query hit Millicent’s desk, she had already read a few hundred submissions from bright souls fired by the same laudable ambition.

By the time our hero’s query turns up in her inbox, she’s bored with the very idea — and who can blame her? “Not a bad letter,” she muses over BRAIN LUST AT HOWARD’S END, “but my boss has told me that if I bring her another zombie story, she’ll begin screaming uncontrollably.”

Does that mean that Millicent’s boss’ sensibilities will continue to be that raw a year from now? Probably not. And her nerve endings are likely to go downright tingly at the prospect of a fresh, new zombie/classic hybrid if the proposed P&P&Z movie turns out to be a big hit.

Timing is, as they say, everything.

Does that mean that every rejection is a case of right book, wrong time? Of course not. As much as we writers hate to admit it, plenty of submissions — and queries — rush to disqualify themselves from serious consideration, through spelling gaffes, grammar problems, lack of clarity, or even plain old dullness. Others, as we discussed throughout the autumn, graphically display a lack of familiarity with the norms and expectations of the publishing industry. And some, let’s face it, are just not very well written.

But many — again, far more than we writers tend to enjoy contemplating — are a draft or two away from being Millicent-grabbers; they’re not bad, but they’re definitely not polished. And there’s a reason for that: as a group, aspiring writers have a nasty habit of rushing manuscripts and book proposals off to Millicent’s perpetually overloaded desk before they are ready.

Why? Because the writer feels ready. But that’s not the same thing as the manuscript’s being sufficiently polished to strike our Millie as the best story she’s read all month, is it?

I’ll answer that one for you: no, it isn’t. It’s rare that a first draft is market-ready. Throughout February, we’re going to be talking about some common ways that manuscripts signal Millicent — sometimes subtly, sometimes by tap-dancing and waving sparklers — that despite interesting writing and/or marketable premises, that they need another revision or two. And no, not all of those problems would require a full manuscript revision to fix.

That’s right, campers — Sleeping Beauty’s rousing herself from her long winter’s nap, and she wants to talk craft. Keep up the good work!

Just what am I getting myself into? Part V: they’re not going to be mean to me, are they?

Does that high-pitched twanging I hear out there in the ether mean that subtitle struck a chord with some of you? Yes, yes, I know: for those of you who are gearing up to query for the first time — or working up nerve to start querying again after having been rejected, steeling yourselves to submit requested materials, or girding your emotional loins to head on out and give a verbal pitch — the question of how a real, live agent might respond to your polite little request can assume nightmare proportions.

How did I know about those middle-of-the-night tremors, you ask? A lifelong association with that peculiar species, the domestic writer, that’s how; we excel ourselves in psyching ourselves out. Who is better than a writer for fleshing out the contours of a vague fear into a mind-numbing horror story, after all?

Especially if one tends, as so many aspiring writers do, to view any individual agent not as a human being, full of personal quirks and individual tastes, but as Everyagent, a powerful soul whose singular opinion might as well be taken for speaking for an entire industry’s opinion on any given query, submission, or pitch.

If your dreams have been haunted by Everyagent, I have some good news for you: s/he doesn’t actually exist. Agents are individuals — often charming ones — with unique tastes, each of whom specializes in certain limited areas of the publishing industry. Although not all of them are graced with equally polished manners (especially if approached rudely or unprofessionally), the overwhelming majority do not take umbrage when approached by an aspiring writer with a project that does not interest them. At worst, most of them will just say no, and that will be that.

Again, what makes me so sure? One very, very simple reason: being nasty about it would take up too much of their busy days. Due to the incredibly high volume of queries the average agent receives, investing the time in a personalized mean response to even 10% would suck up hours that could be spent selling their clients’ books. Or reading current and prospective clients’ submissions. Or even, you know, having a life.

Oh, you smile, but you’re feeling better already, are you not?

The same holds true for pitching, incidentally — and that cheering you hear is the masses pacing the floors of their studios until they wear paths in their carpets as they ponder the perfect pitch. Yes, it’s terrifying to walk into a meeting with a real, live agent, but honestly, most of them are quite nice to pitchers. They may not say yes — in fact, most will not — but it’s seldom worth their energy to be genuinely unpleasant. (Would any of you planning to attend conferences soon like for me to go over how to write a pitch, by the way? I used to address it every summer, but conference season is much longer than it used to be: this year’s is starting right about now, I believe.)

The one great exception, equally applicable to approaching agents by mail, e-mail, or face-to-face: the writer who is pushy to the point of rudeness. This brash soul either hasn’t bothered to learn the rules of polite approach or doesn’t think they apply to him. (Usually because but I want so much to get this book published, a sentiment which, naturally, differentiates this guy from EVERY OTHER ASPIRING WRITER OUT THERE.) What does he do that’s so terrible? He calls agents out a clear blue sky, instead of querying; his e-mails contain sweet expressions along the lines of you’ll be sorry forever if you let this one pass you by and other threats; he queries the same agent over and over, with a tenacity that the average pit bull would envy; he argues with agents who say, “No, thank you.”

But my readership wouldn’t dream of acting in that manner, I’m convinced. All of you are far too nice — and have done your homework far too well — ever to do any of those things, right?

You should worry about the rude aspiring writer, though, because he actually does affect you: many of the hoops through which respectful writers need to jump in order to convince an agent to read their work were erected in order to keep him at bay. Rules against calling agents unless they call you first, for instance, or stern admonitions from conference organizers not to bug agents in the hallways. These are not designed to keep polite people like you at a distance; they’re intended to ward off the few and the rude.

I can feel some of you trembling already. Not to worry; if you follow the norms of the industry, you’re not going to offend an agent accidentally. (Unless you inadvertently mention you didn’t like a book you hadn’t realized she represented; again, doing your homework pays off.) Those contact restrictions work both ways, you know.

Yes, you did read that correctly: the querying, pitching, and submission rules protect the conscientious writer, too. So kudos to you for taking your writing seriously enough to learn the ropes.

Earlier in this series, I went over the three accepted means of bringing your book politely to an agent’s attention: querying, either by sending a letter via regular mail (the classic method), approaching by sending an e-mail (the newfangled method) or through the agency’s website (the least controllable), and verbal pitching (far and away the most terrifying. Today, I’m going to talk about the various possibilities of response to your query or pitch — which, you may be happy to hear, are relatively limited and very seldom involve anyone being overtly mean.

I heard that chortling, experienced pitchers and queriers: we’re talking overtly mean, not merely dismissive. There’s a big difference. And call me zany, but I find it hard to believe that the possibility of an agent’s being genuinely rude in response hadn’t occurred at least once to all of us before the first time we queried. So let’s pitch in, so to speak, to help those new to the game overcome those butterflies that seem to enjoy inhabiting the writerly stomach.

To those of you who have never queried or pitched before, I reiterate: the probability that an agent will say something nasty to you about your book at the initial contact stage is quite low. S/he may not say what you want him or her to say — which is, of course, “Yes! I would absolutely love to read the book you’ve just queried/pitched!” — but s/he is not going to yell at you.

At least, not if you’re polite in your approach and s/he is professional. At worst, s/he is going to say “No, thank you.”

But just so you’re prepared, rookies: pretty much every writer who has landed an agent within the last decade heard “No, thank you,” many, many times before hearing, “Yes, of course.” Ditto with virtually every living author who has brought a first book out within the last ten years. (At least the ones who were not already celebrities in another field; celebrities have a much easier time attracting representation. Yes, life is not fair; this is news to you?)

That’s just the way the game works these days. Translation: you should not feel bad if your first query does not elicit a positive response. Honestly, it would be unusual if it did, in the current market.

“Okay, Anne,” those of you about to query or pitch for the first time quaver, clutching your butterfly-filled tummies, “I’ll bite. If an agent isn’t likely either to go into raptures or to fly into an insult-spewing rage after reading a query letter or hearing a pitch, what is likely to happen?”

Glad you asked, butterfly-catchers. Let’s run through the most common possibilities.

How can a writer tell whether a query or pitch has been successful?
Contrary to popular opinion amongst aspiring writers, the query letter and pitch share a common goal: not to make the agent stand up and shout, “I don’t need to read this manuscript, by gum! I already know that I want to represent it!” but rather to induce her to ask to see pages of the manuscript. As we saw in the last couple of posts, those pages, along with anything else the agent might ask the writer to send (an author bio, for instance, or a synopsis) are known in the trade as requested materials.

So figuring out whether a query or pitch did the trick is actually very simple: if the agent requested materials, it was. Congratulations!

Enjoying this particular brand of success does not mean that a writer has landed an agent, however, it merely means that he’s cleared the first hurdle on the road to representation. Be pleased, certainly, but remember, asking to see your manuscript does not constitute a promise, even if an agent was really, really nice to you during a pitch meeting; it merely means that she is intrigued by your project enough to think that there’s a possibility that she could sell it in the current publishing market.

Stop averting your eyes, please: I’m quite serious about this. Remember, pitchers, a nice conversation at a conference is just a nice conversation is at a conference, but a representation contract is a deal. Keep pitching and/or querying until the agent right for your work offers you the latter.

So send what he asks to see, of course, but keep querying other agents, just to hedge your bets. No matter how much you want (or, in the case of face-to-face pitching, like) a particular agent, it’s not in your best interest to grant an effective exclusive to any agent who hasn’t actually asked for it; unless you are dealing with an agency with an exclusives-only policy (which should be stated openly on the agency’s website and in its agency guide listing), most agents will simply assume they’re not the only one looking at a manuscript.

It’s up to you, of course. However, since turn-around times can be six months or more, even on an eagerly-solicited manuscript, waiting by the phone instead of dating around might not be the best strategy in the long term, if you catch my drift.

All that applies if the answer is yes. But how does one know if the answer is no?

If the agent decides not to request materials (also known as passing on the book), the query or pitch has been rejected. If so, the querier is usually informed of the fact by a form letter — or, in the case of e-mailed queries, by a boilerplate expression of regret. Because these sentiments are pre-fabricated and used for every rejection, don’t waste your energy trying to read some deeper interpretation into it; it just means no, thanks. (For more on the subject, please see the FORM-LETTER REJECTIONS category on the archive list on the lower right-hand side of this page.)

Because pitching is done in person, agents often do give a reason if the answer is no. Often, the stated reason isn’t all that different from the reasoning typically found on a boilerplate rejection letter — I just don’t think I can sell that book in the current tough market; it doesn’t sound like the kind of book I represent; I might have been able to sell that story 2/5/20 years ago, but now… — but since it is considered quite rude to argue with an agent who has just said no to you, does it really matter why? Just thank the agent for his time, and walk away with dignity.

Whether the response is positive or negative, it will definitely not be ambiguous: if your query has been successful, an agent will tell you so point-blank. It can be a trifle harder to tell with a verbal pitch, since many agents don’t like watching writers’ faces as they’re rejecting them — which is one reason that a writer is slightly more likely to receive a request for materials from a verbal pitch than a written query, by the way — and will try to let them down gently.

They’re trying to be nice, you see. But again, there’s only one true test of whether a pitch or query worked: the agent will ask to see manuscript pages or a book proposal..

If you do receive such a request, congratulations! Feel free to rejoice, but do not fall into either the trap I mentioned above, assuming that the agent has already decided to sign you (he hasn’t, at this stage) or the one of assuming that you must print off the requested pages right away and overnight them to New York. Both are extremely common, especially amongst pitchers meeting agents for the first time, and both tend to get those new to submission into trouble.

Before you do anything, take a nice, deep breath. You will be excited, but that’s precisely the reason that it’s a good idea to wait at least a week to before pulling your requested materials packet together — or at least before sending it.

Why, you demand? It will give you enough time to calm down enough to make sure that you include everything the agent asked to see. It will also give you the opportunity to avail yourself of the in-depth advice under the HOW TO PUT TOGETHER A SUBMISSION PACKET category on the list at right.

Until that happy day, let’s talk about some other possible agently reactions.

What if a writer receives a response other than yes or no?
If you receive a response that says (or implies) that the agency requires writers seeking to be clients to pay for editorial services or evaluation before signing them to contracts, DO NOT SAY YES; instead, check with the agents’ guild, the Association of Authors’ Representatives, or Preditors and Editors to see if the agency is legit. You may also post a question on Absolute Write. (The last has a lot of great resources for writers new to marketing themselves, by the way.)

Why should you worry about whether an agency is on the up-and-up? Well, every year, a lot of aspiring writers fall prey to scams. Again, call me zany, but I would prefer that my readers not be amongst the unlucky many.

The main thing to bear in mind in order to avoid getting taken: not everyone who says he’s an agent is one — and it can be awfully hard to tell the real from the fake based upon a website alone. Some of the most notorious frauds have some of the most polished and writer friendly websites.

Scams work because in any given year, there literally millions of English-speaking writers looking to land an agent and get published, many of whom don’t really understand how reputable agencies work. Scammers prey upon that ignorance — and they can often get away with it, because in the United States, there are no technical qualifications for becoming an agent. Nor is there any required license.

Yes, really: it’s possible just to hang up a shingle and start taking on clients. Or rather, start asking potential clients to pay them fees, either directly (as in the notorious We don’t work like other agencies, but we require a paid professional evaluation up front dodge) or by referring writers to a specific editing service (i.e., one that gives the agency kickbacks), implying that using this service is a prerequisite to representation.

Reputable agents decide whether to represent a manuscript based upon direct readings; they do not require or expect other businesses to do it for them. Nor do they charge their clients up front for services (although some do charge photocopying fees). A legitimate agency makes its money by taking an agreed-upon percentage of the sales of their clients’ work.

If any so-called agent tries to tell you otherwise, back away, quickly, and consult the Association of Authors’ Representatives or Preditors and Editors immediately. (For a step-by-step explanation of how others have successfully handled this situation, run, don’t walk to the FEE-CHARGING AGENCIES category at right.)

Heck, if you’re not sure if you should pay a requested fee, go ahead and post a question in the comments here. I would much, much rather you did that than got sucked into a scam.

Better yet, check out any agent or agency before you query. It’s not very hard at all: the standard agency guides (like the Writers Digest GUIDE TO LITERARY AGENTS and the Herman Guide, both excellent and updated yearly) and websites like Preditors and Editors make it their business to separate the reputable from the disreputable.

Fortunately, such scams are not very common. Still, it pays to be on your guard.

What if a writer does not receive a response at all?
More common these days is the agency that simply does not respond to queries at all. Agencies that prefer to receive queries online seem more prone to this rather rude practice, I’ve noticed, but over the last couple of years, I’ve been hearing more and more reports from writers whose queries (or even submissions, amazingly) were greeted with silence.

In many instances, it’s actually become a matter of policy: check the agency’s website or listing in one of the standard agency guides to see if they state it openly. (For tips on how to decipher these sources, please see the HOW TO READ AN AGENCY LISTING category on the list at right.)

A complete lack of response on a query letter does not necessarily equal rejection, incidentally, unless the agency’s website or listing in one of the standard agency guides says so explicitly. Queries do occasionally get lost, for instance; so do submissions.

The single most common reason a writer doesn’t hear back, though, is that the agency hasn’t gotten around to reading it yet. Be patient — and keep querying other agents while you wait.

Sensing a pattern here? There’s a good reason that I always urge writers to continue querying and pitching after an agent has expressed interest: it can take weeks or even months to hear back about a query, and an increasing number of agencies now reject queriers through silence. A writer who waits to hear from Agent #1 before querying Agent #2 may waste a great deal of time. Because agents are aware of this, the vast majority simply assume that the writers who approach them are also querying other agents; if they believe otherwise, they will say so on their websites or in their listings in agency guides.

What should a writer do if her query was rejected?
Again, the answer is pretty straightforward: try another agent. Right away, if possible.

What it most emphatically does not mean is that you should give up. Contrary to what virtually every rejected writer believes, rejection does not necessarily mean that the book concept is a poor one; it may just means that the agent doesn’t represent that kind of book, or that she just spent a year attempting to sell a similar book and failed (yes, it happens; landing an agent is no guarantee of publication), or that this book category isn’t selling very well at the moment.

The important thing to bear in mind is that at the query or pitching stage, the book could not possibly have been rejected because the manuscript was poorly written . The query might have been rejected for that reason, naturally, but it’s logically impossible for an agent to pass judgment on a manuscript’s writing quality without reading it.

One thing you should not do: once a writer received a formal rejection letter or e-mail, it’s considered rude to query or pitch that book project to the same agent again. (See why it’s so important to proofread your query?) At some agencies, that prohibition extends to all of the member agents; however, this is not always the case. Regardless, unless a rejecting agent actually tells a writer never to approach him again, a writer may always query again with a new book project.

Contrary to an apparently immortal rumor that’s been haunting the conference circuit for years, however, being rejected by one agency has absolutely no effect upon the query’s probability of being rejected by another. There is no national database, for instance, that agents check to see who else has seen or rejected a particular manuscript (a rumor I have heard as recently as two months ago), nor do agencies maintain databases to check whether they have heard from a specific querier before. If you’re going to get caught for re-querying the same agency, it will be because someone at the agency remembers your book project.

You really don’t want to tempt them by sending the same query three months after your last was rejected, though; people who work at agencies tend to have good memories, and an agent who notices that he’s received the same query twice will almost always reject it the second time around, on general principle. In this economy, however, it’s certainly not beyond belief that an agent who feels that he cannot sell a particular book right now may feel quite differently a year or two hence. And the individual Millicent who opened a query may well have moved on to pastures new by next year.

I leave the matter of whether to re-query to your conscience, along with the issue of whether it’s kosher to wait a year and send a query letter to an agent who didn’t bother to respond the last time around.

And there’s one thing that you should not do under any circumstances: try to talk the agent into changing his mind. If your query (or manuscript, for that matter) has been rejected, resist the temptation to contact the agent to argue about it, either in writing or by picking up the phone. It will only end in tears.

Why? I can tell you now that that no matter how good your argument is, you will not convince the agent that his rejection was a mistake. It will merely annoy him, and the last thing your book deserves is for the agent who rejected it to have a great story about an unusually obnoxious writer to tell at cocktail parties.

In answer to what you just thought: yes, they do swap Wow, That Writer Was Rude stories. Seldom with names attached, but still, you don’t want to be the subject of one.

The no-argument rule is doubly applicable for face-to-face pitching. It’s just not a fight a writer can win. Move on — because, honestly, the only thing that will genuinely represent a win here is your being signed by another agent.

It’s completely natural to feel anger at being rejected, of course, but bickering with or yelling at (yes, I’ve seen it happen) is not the most constructive way to deal with it. What is, you ask? Sending out another query letter right away. Or four.

Before you do, however, double-check that the next agent on your list — and the next, and the next — actually do represent your type of book. Typically, agents give their Millicents a list of criteria that a query must meet in order to be eligible for acceptance, including the single most common reason queries get rejected: pitching a type of book that the agent does not represent. There’s absolutely nothing personal about that rejection; it’s just a matter of fit.

Why, you ask? Read on.

Book categories and why they are your friends
No single agent represents every kind of book there is: like editors at publishing houses, they specialize. While this may seem frustrating or confusing to an aspiring writer new to the agent-seeking process, in the long run, it’s actually in the writer’s interest. As we saw a few days ago, agents sell their clients’ work by taking it to editors they know already to be interested in the subject matter or genre — and because they make money only if they can sell their clients’ work, it isn’t to their benefit to show a book to anyone who isn’t likely to publish it.

Rather than relying upon vague impressions about who likes what kind of book or time-consuming descriptions of every single book on offer, everyone in the publishing industry uses specific terms when discussing them. Each type of book has a one- or two-word description known in the publishing industry as a book category.

The people an agent knows at publishing houses who she is positive will be interested in the types of books she sells AND respect her opinion about writing enough to take her calls are known as her connections. The better an agent’s track record of selling a particular type of book, the better and more extensive her connections will be. Similarly, if an agency has a long history of selling a certain type of book, even junior agents there may reasonably be expected to have pretty good connections for it.

Thus the frequent appeal of a large and/or well-established agency over a small or newer one: when the agents enjoy good connections, it’s easier for them to slip a first-time author’s manuscript under the right pair of eyes. Everyone benefits.

However, good connections require agent specialization. The publishing industry is immense and complex; it would be impossible for even the best-established agent to have connections for every conceivable type of book. By concentrating upon just a few kinds of manuscript, then, an agent can concentrate upon his established areas of strength.

What does this mean for the average aspiring writer? Glad you asked.

Writers, too, are specialists, even ones like me who write several different types of book. However broad one’s interests and capacities might be, no one is going to write in every conceivable book category, right? Therefore, it’s in each writer’s interest to have his work represented not by just any old agent, but by one who shares his interests — and, more importantly, who already has the connections to sell his books.

In other words, specialists of a feather should flock together.

Agents are well aware of the substantial benefits of such an arrangement, which is why they are seldom reticent about the kinds of books they want. They will state the book categories they represent right on their websites, in their listings in the standard agency guides, and often in their biographical blurbs in writers’ conference brochures as well. So there’s no mystery to finding out who represents what: it’s usually as easy as a straightforward Google search or opening a book.

Benefiting from knowledge so obtained, however, requires that an aspiring writer be aware of the book category into which his book most comfortably fits. Select one that already exists, if you please, rather than just making one up. You should also pick just one, rather than stringing a few together into an unholy hyphenate like Mystery-Science Fiction-Romantica-Western.

Generally speaking, though, aspiring writers agonize far too much over making the right choice: just pick one. Remember, the goal here is not to cover every topic in the book, but rather to give your future agent and editor some indication of who is likely to buy your book and on which shelf at Barnes & Noble a reader might eventually find it.

It’s a technical designation, after all, not a synopsis. Think of it as the conceptual box that the agent of your dreams will want to unwrap.

Do be aware, too, that many categories overlap — fiction, women’s fiction, and literary fiction, for instance, share quite a bit of common ground — so you may not find a perfect fit. That’s fine; as long as you’re close, your future agent will be able to tell you how to categorize it.

If you live in the U.S. or Canada, a good place to start is by tracking down a recently-released paperback or trade paper book similar to yours and examining the back cover. Many publishers will display the book category in one of two places, in the upper-left corner:

sarah-vowells-back-cover-ii

Actually, now that I’ve posted it, I notice that Sarah Vowell’s ASSASSINATION VACATION (a terrific book for anyone interested in political history, by the way; she’s a very funny writer) is listed in two categories: biography and travel. That makes perfect sense, because the book both talks about the lives of various murdered American presidents and follows Ms. Vowell’s journeys to their assassination sites. (Seriously, it’s funny.)

The other common locale for a book category is in the box with the barcode:

jonathan-selwood-back-cover

Okay, so that last photo was a trifle askew. However, since Jonathan Selwood’s THE PINBALL THEORY OF APOCALYPSE (six rows’ worth of passengers on an airplane thought I was having some sort of fit because I was laughing so hard at one point; once I had fended off medical assistance and read the passage in question out loud, the flight attendants came running to find out what was wrong with all of us) partially concerns the aftermath of a major earthquake, that seems rather appropriate.

I’m not sure if the photo will reproduce clearly enough for you to see it, but Mssr. Selwood’s book is designated merely as fiction. Counter-intuitively, this general-sounding moniker refers to something quite specific: novels for adults that do not fit into a genre designation. For all of you whose first thought upon my telling you that you would need to narrow down your complex 400-page book into a one- or at most two-word category choice, this might be a good selection.

It can be rather a pain to decide, admittedly, but once you have determined your book’s category, the hunt for an agent to represent it becomes substantially simpler: you don’t even need to consider approaching an agent who doesn’t represent your category. And why is that, veterans of last autumn’s Querypalooza?

If you shouted, “Because that would be a waste of my valuable querying or pitching time!” give yourself a gold star for the day. Since agents habitually represent only certain types of book, offering them another variety is only courting rejection.

Acceptance is what we want to court around here, right? Keep up the good work!

Just what am I getting myself into? Part IV/Formatpalooza, part XXIV: the e-mailed query

Last time, if you will recall, we bent our substantial collective cranial capacity to the fascinating question of what happens to a query or submission after it arrives at an agency, with particular emphasis upon a subject endlessly hypnotic to agent-seeking writers everywhere, submission gaffes that might prompt our old pal, Millicent the agency screener, to snap into instant rejection-on-sight mode. Within that context, we dwelt long and hard upon the ways in which an electronic submission — i.e., pages that the agent has actually asked a writer to send via e-mail — might be received differently than a paper submission.

In case any of you missed that discussion, allow me to summarize it for you: it’s significantly faster to reject an electronic submission or query. Not to mention immensely easier to lose one or the other accidentally.

Why, you ask? Have you tried to lift a 400-page manuscript lately? The darned things are heavy.

Which is, of course, one of the reasons that more and more agencies are permitting — nay, even insisting upon — electronic submissions: it keeps them from being buried in paper, and their Millicents are less likely to rupture a spleen while processing Monday morning’s influx of queries and submissions. Oh, and a Kindle is quite a bit lighter to tote onto an airplane than fifteen full-length manuscripts.

But lest any of us kid ourselves, electronic submissions were practically unheard-of prior to the 2001 anthrax scare; prior to that, the overwhelming majority of US-based agencies did not even have websites. Immediately after those poisoned envelopes hit the news, however, quite a few agencies abruptly began accepting e-queries for the first time.
Even in an industry where working one’s way up has long been the norm, expecting Millicent to risk her life by opening envelopes was considered a bit de trop. (Hey, she may be paid very much — heck, at some agencies, she is an intern — but our Millie is a much-valued member of the agency team.)

They’ve been on the rise ever since; indeed, some agencies (but not most, by any stretch of the imagination) now accept only e-mailed queries. Others (but again, a minority) ask queriers to fill out an electronic form instead. Most of these forms allow writers to paste a query letter into the form, but some only allow queriers to type in a limited amount of information, with perhaps a space to paste in the first few pages of the manuscript.

Have these developments been good or bad for aspiring writers? Like so many aspects of both the changing publishing industry and technological advance, the answer is both.

There are, of course, distinct advantages to e-querying, although not as many as there were five years ago: it’s a significantly less expensive option for writers querying US-based agents from other countries, for instance. When computer-savvy agents first began accepting e-queries, they did tend to respond faster than their counterparts who worked purely in paper. Then, too, junior agents frequently screened their own e-mail for queries, rather than relying upon a Millicent. And even today, if an agency does indeed accept e-mailed queries, the querier may hear back a trifle more quickly and/or be slightly more likely to reach the agent herself by sending an e-mail.

Did the Internet-lovers out there just do a double-take? Yes, it’s true: even at this late date, there are many agents who will not read e-mailed queries. Ever. Period.

So before you even consider this option, check one of the standard agency guides to make sure it’s acceptable. (If you are unfamiliar with how to use an agency guide — the shorthand can be tricky — please see the HOW TO READ AN AGENCY LISTING category at right.) Or the agency’s website. If it has one.

Yes, seriously. Contrary to widespread writerly assumption, not every agency has a site posted on the web. This means that simply doing a web search under literary agency will not necessarily provide you with an exhaustive list of all of your representation possibilities. (For tips on how to come up with a list of agents to query, check out the HOW TO FIND AGENTS TO QUERY category on the list at right. How do I come up with these obscure category titles, anyway?)

But let’s assume for the moment that the agent of your dreams does indeed accept both paper and e-queries. Which is more to your advantage to send?

Well, it depends on the agency — and your timeline. You might well hear back about an e-query within a matter of hours, a most unlikely outcome for a paper query; then again, you might not. As I mentioned last time, turn-around times in agencies have gotten significantly longer over the last few years: what used to take just a couple of weeks now often takes a couple of months. Or more.

However, if an agency’s submission guidelines state point-blank that they do not respond to e-mailed queries unless they are interested, but that they do send out actual replies to mailed queries that include SASEs (a fairly common policy, amongst agencies that accept both), then it might be very much worth your while to query that agency via regular mail. Especially if you happen to be one of the vast majority of queriers who prefers to send out only one or two queries and wait until the agent(s) respond(s) before sending out any others: if that’s your strategy, you should be avoiding non-responders like the proverbial plague.

I frown upon the one-by-one strategy, by the way, and not just for electronic queries. Your time is just too valuable. Think about it: if you have six hot prospects on your querying list, and it takes two months on average to hear back on each, it will take you a year to query them all. But since practically no agencies insist upon exclusive queries anymore, why would you do that, when you could send out all six queries in the first week — and move on to another 6 if those do not garner the response you want?

Stop groaning. I would be as delighted as you if your first query happened to hit precisely the right Millicent working for precisely the right agent on precisely the right day — and not thirty seconds after she just burned her lip on that latte she always seems to be too impatient to allow to cool. However, even for beautifully-written first books by immensely talented aspiring writers, that’s exceedingly rare; finding the right fit for a book can be very time-consuming. It’s only prudent to plan to query widely.

Is that one-at-a-time strategy starting to seem less appealing yet? Or the prospect of hearing back sooner on any given query like a positive boon?

The relatively quicker response time on e-queries is not always an advantage, however. The human eye reads, on average, 70% faster on a backlit screen than on paper — not an insignificant increase, when Millicent is already skimming queries at top speed. She’s unlikely to have time for second thoughts: once her always-itchy trigger finger taps that DELETE key, that query is gone.

Which suggests a troubling philosophical question: isn’t the outcome identical whether she hits that key deliberately or by mistake — say, as an unconscious response to burning her lip on a too-hot latte? And now that so many agencies simply don’t respond to queriers (or even submitters) if the answer is no, how can the hapless writer of that deleted query letter ever know whether he never heard back due to Millicent’s determination that the book being offered would not interest her boss, her conviction that the book is inherently unmarketable in the current literary climate (not necessarily the same logic as the first), her reaction to a query that’s poorly put together — or her purely instinctive response to having spilled scalding coffee all over herself and her keyboard?

But most of you are not scared away by the possibility of having your baby rejected by caffeine, are you? “That’s right, Anne,” those of you excited about saving all of that paper (or just plain sick of licking stamps) shout. “I get most of my querying information online, and mirabile dictu, most of the agents who give advice online favor electronic submissions. So do a lot of agencies that pop up when I Google literary agency, remarkably enough. And it just seems a whole lot less time-consuming to copy and paste my query letter template — with suitable personalization for each agent, of course — into an e-mail than to print it up each time. So let’s have at it!”

Okay, electronic enthusiasts. Let’s talk about how to do this thing right.

E-mailing your query
As the shouters above indicated, e-mailing a query is pretty straightforward: it involves — wait for it — sending precisely the same query letter by e-mail that a writer would have sent via regular mail, minus the SASE. (You also don’t need to include the date or the recipient’s complete mailing address, as you would with a mailed letter. Just start with Dear Ms. Agentofmydreams, and proceed as with a regular letter.) In fact, if one composes the letter in Word, one can just copy it and paste it into the body of the e-mail.

There’s another big difference between an e-query and one that’s printed, a differential that should make business format-lovers everywhere rejoice: because most e-mail programs are hostile to indentation, it is considered quite acceptable not to indent the paragraphs in an e-query. Millicent might shake her head over the rapid decline in literacy amongst constructors of e-mail programs, but she will not blame you for it.

If you prefer to preserve the indentation (as I do, personally), go ahead and write a normal query letter in Word, then copy and paste it into the e-mail. If you find that one of the tabs disappears in transit — the last being the most prone to disappear in transit — you’ve not copied the final paragraph marker. Try this nifty trick: when you write the letter in Word, add an extra paragraph to the end of the letter. Copy and paste it into an e-mail; the actual text of the letter should arrive with the tabs all intact. Then hand-delete the extra verbiage.

Whatever you do, don’t send your letter as an attachment, or send a missive with a link to a generic query on your website. Most agencies have strict policies against opening unsolicited attachments (out of fear of downloading viruses), and I can tell you now that Millicent is not going to follow that link.

Why, you ask? Feel free to pull out your hymnals and sing along, campers: it’s Millie’s job to cull queries as quickly as humanly possible, to narrow down a roaring river to a manageable trickle. If she’s spending only about 30 seconds per query — probably even less on each e-query, because of that skimming-eye tendency — why on earth would she invest a couple of minutes in following a link to the website of someone too unfamiliar with how queries work to present her with a proper one?

My, we’re delving into a lot of deep philosophy today, aren’t we? Let’s lurch our way back to practicalities.

Composing the query first in a word processing program carries a couple of advantages. First, it’s easier to spell- and grammar-check. Second, it renders keeping good records of whom you have queried a little bit simpler: you can simply save each query as its own document, so you can keep track of what you have said to whom and when. (You do keep meticulous querying records, don’t you, so you will not approach the same agency twice with the same book project within a year? Repeat queries are considered quite rude in Millicent’s circles.)

Adhering to a two-step process also encourages a writer to re-read each query before sending it out in a way that simply resending the same e-mail over and over again (copy-and-paste works in most e-mail programs, too) does not. It will help you avoid some of the more common querying mix-ups: if you’re sending out a whole flotilla of queries at once, it’s pretty easy to hit SEND without realizing that your Dear Mr. Readerson missive just went to Ms. Picky. Or not to include the synopsis Ms. Picky’s agency’s submission guidelines request.

Another astonishingly common mistake in e-queries: not including any contact information. “But Anne,” computer-huggers everywhere cry, “isn’t that unnecessary? After all, Millicent could just hit REPLY if she wanted to ask me to send the manuscript, right?”

Not necessarily, no. Remember that nightmare scenario above, where her scalded hand accidentally hit DELETE? It’s also not all that uncommon for successful e-queries and e-submissions to be forwarded around an office, so the agent’s just pressing REPLY would merely send her opinion back to Millicent’s inbox, not yours.

And seriously: why wouldn’t you want to make it as easy as possible for these people to say yes to you?

Copying and pasting a query from Word can cause formatting problems, however — and not merely the tab disappearing act I mentioned above. If recent comments are any indication, many e-queriers have been horrified to discover after they have sent their e-mails (and having taken the prudent step of also e-mailing the letter to themselves, so they can see it as Millicent would), that there is an extra-large space between paragraphs.

“Hey, why is the formatting different?” they wonder indignantly. “When I pasted the letter into the e-mail, there was only a single line between paragraphs. Why the expansion? And will Millicent conclude that I am an idiot who doesn’t know how to format a letter properly?”

Since self-deprecating terms like idiot, moron, and complete dolt are a regular feature of comments by readers who have experienced this problem, I’m inclined to believe that it’s causing disproportionate chagrin. To set all of those worried (and not idiotic at all) minds at ease: no, Millicent won’t think the less of you if your e-query sports extra-wide spacing; it’s too common a problem. She’s knows that it’s the result of a rocky transition between Word and a lot of e-mail programs.

So don’t worry your smart little heads about it, okay? You’ve got bigger fish to fry.

Oh, dear — that didn’t convince all of you, did it? All right: let’s talk about how to eliminate this problem. First, you could write your query IN your e-mail program the first time around, then copy that to subsequent missives. You’d lose the advantages of composing in Word, but you wouldn’t have to worry about the formatting.

Or you could recognize that most e-mail programs and Word don’t have completely compatible word-processing bells and whistles. What constitutes a hard line break in Word (i.e., that skipped line between paragraphs) may well be a prompt for a two-line skip in your e-mail.

So how does one get around that? Don’t skip a line between paragraphs in the Word version. Just hit RETURN once at the end of each paragraph, as you would when typing in standard format. The sent e-mail will have only a single skipped line between paragraphs.

Seriously, it works. Send yourself a test query and see.

Querying via form on a website
Those forms are self-explanatory (part of their popularity, I suppose): many of them simply tell aspiring writers to paste their query letters into a form, along with a writing sample. I trust that you can figure them out on your own.

And if you can’t, I probably won’t be able to help: they’re too individualized for me to create general rules of thumb for dealing with ‘em. Sorry about that. Have you considered checking one of the standard agency guides to see if the agency with the troublesome form would accept a mailed query letter instead?

E-mailed query packets
Here again, the rule of thumb is precisely the same as for mailed queries: send precisely what the agency’s submission guidelines ask to see — no more, no less.

To tell you the truth, I’ve resisted writing much on this topic, for the exceedingly simple reason that I didn’t want anyone to confuse a query packet (i.e., the stack of things an agency’s website or listing in one of the standard agency guides might ask a querier to send along with the query letter) with a submission packet (the array of papers an agent has SPECIFICALLY asked a writer to send after a query or a pitch).

The former known in the industry as unsolicited materials, the latter as requested materials.

“But Anne,” some of you new to the process protest, and who could blame you? “I’m confused. If the agency’s website, guide listing, or page on that always-useful resource for writers seeking agents, Publishers’ Marketplace tells aspiring writers that they should send a synopsis or the first 50 pages with a query, in what sense is that not a request? Especially when half of those listings refer to their standards as submission requirements?”

I see your logic, oh rules lawyers, but you’re confusing passive guidelines with an active request. Anyone able to track down an agency’s website or listing might discover its submission guidelines, the prerequisites to which an aspiring writer must adhere in order to get a query under one of their agents’ spectacles at all. But as any agent or editor in the biz could tell you, agencies draw a very firm distinction between preliminary materials sent out of the blue (from their perspective) and pages that they actually asked a writer to submit, based upon a successful query or pitch.

How seriously do they take that distinction? Well, let me put it this way: I’ve seldom heard anyone who has worked within five blocks of an agency refer to any pages sent with a cold query (i.e., a query letter from a writer who has had no previous contact with the agency and hasn’t been referred by someone they know) as a submission.

Judging by the knitted brows out there, that little explanation didn’t leave you unconfused, did it? “Okay, Anne,” the brow-knitters say, arms folded and all ready for an argument, “I believe that they make a distinction, but I still think I’m right to think of those 50 pages the agent of my dreams’ website told me to send as both requested materials and a submission. If not, why would they call them submission guidelines, huh? Got a glib answer for that one?”

Actually, I have several. You’d better get comfortable.

In the first place, if your dream agent’s website stated that queriers should go ahead and send sample pages, it didn’t ask you personally to do so; it asked everyone who might submit to them. Given that such a public request effectively narrows down the potential pool of querier to every writer on earth who currently doesn’t have an agent, you can hardly blame those who work at the agency for not considering those guidelines in the same light as a specific request to a specific writer.

In the second place, submission guidelines is an industry term; publishing houses use it as well, but like word count or literary fiction, the definition in use at the moment is in the mind of the speaker. It’s not as precise as those coming into the conversation from the outside might like.

For all its imprecision, the term’s use in this context performs a pretty specific function: it catches the eye of writers so new to the industry that they are unaware that they shouldn’t just mail off a full manuscript to any agent who happens to catch their innocent imaginations. (You do know that such manuscripts are simply rejected unread, right?) Understood that way, an agency’s guidelines are in fact submission guidelines — they tell aspiring writers not to submit at all, but to query instead.

In the third place, I hate to be the one to bring this up, have you by any chance compared the guidelines on the agency’s website with those in one of the standard agency guides and/or the individual agent’s listing on the aforementioned Publishers’ Marketplace?

It’s a bit time-consuming to check multiple sources, but often worthwhile: not only do guide listings tend to have different emphases than website blurbs (thus enabling you to fine-tune your query list), but it’s also surprisingly common for the various sources to ask queriers to send different things.

Yes, really. It’s not at all unheard-off for the most recent Guide to Literary Agents to suggest querying with a synopsis, the agency’s website to ask for a query plus the first ten pages, and the individual agent’s Publisher’s Marketplace page to specify a query plus the first chapter and an author bio. Heck, it isn’t even all that unusual for one source to say that an agency welcomes paper queries, while another insists that it will only accept queries via e-mail and the website has a form to fill out and submit electronically.

No wonder writers are confused. I’m not bringing this up, however, to criticize agencies — heaven forbid! — but as part of my ongoing quest to convince agent-seeking writers that being hyper-literal and rules-lawyerish is not necessarily helpful at the querying stage.

Why, you ask? Well, remember how I had mentioned earlier in the summer that conference-goers sometimes confuse an individual agent’s personal preferences with an industry-wide norm? Sometimes, what guidelines end up in an agency guide are a function of the preferences of whoever happened to fill out the form — or of no one at the agency’s thinking to go back and update its Publishers’ Marketplace listing when the guidelines on the agency’s website have changed.

It doesn’t really matter why it happens, does it? If a particular agency has two or three sets of guidelines floating around out there, it follows as night the day that its resident Millicent must be seeing two or three different kinds of query packet on any given morning.

What were you saying about taking a guide listing or website’s guidelines as a request?

In the fourth place (yes, I’m still working on that pesky question), just because if an agency’s site/listing/representative at a writers’ conference expresses a generic interest in seeing extra materials — a synopsis, for instance, or a bio, or even pages — that doesn’t mean its Millicent will necessarily read them. If the query doesn’t spark her interest, she’s extremely unlikely to give the book project a second chance just because additional materials happen to be in front of her.

Before you get all huffy about that, brow-knitters, allow me to add hastily: this is largely a function of time not being infinitely elastic. It’s Millie’s job to weed out queries, right?

“But wait,” my brow-knitting friends ask hesitantly, “is it possible that I’m misunderstanding you here? From what you’re saying, it sounds as though my being able to send pages along with my query isn’t necessarily an advantage — all it really does is save Millicent the trouble of asking to see them.”

Well, if that’s the conclusion you want to draw from all this, I would be the last to stop you. I can only advise: do your homework before you send out that query. And send precisely what the agent expects to see.

How might one figure out just what that means, in the face of conflicting guidelines? Generally speaking, although the Publishers’ Marketplace and the Herman Guide listings tend to offer the most information (again, useful for figuring out which agent at the agency to approach), agencies’ websites usually offer the most up-to-date guidelines. I’d advise following them — but checking another source or two is always a good idea.

Especially if you’re not especially fond of copying and pasting your first few pages into the body of an e-mail or into a miniscule box on an online form. It can wreak havoc with formatting.

Ah, we’re back to formatting, after that long digression. Can we actually talk about how to put together an e-mailed query packet now?
If (and only if) the agency’s submission guidelines (wherever you found them) ask for additional materials, check very carefully to see if the guidelines tell you how to send them. Most of the time, they will ask that you include them in the body of the e-mail, not as an attachment.

Which is to say, unless the submission guidelines SPECIFICALLY ask you to do so, do not, under any circumstances, include attachments in an e-mailed query, for precisely the reason we discussed above: virtually every agency in North America has an iron-clad policy against opening unrequested attachments. They’re just too likely to contain viruses.

Hey, I’m not casting aspersions upon your no doubt squeaky-clean computer. I’m just reporting what the process looks like from the other side of the desk.

If the agency’s website SPECIFICALLY asked for attachments, send them in Word (the industry standard), but as we discussed yesterday, send them as .doc files; do not send them as .docx. Many, many agencies are running older versions of Word (on PCs, usually) and will not be able to open .docx files.

Like any file-transferring snafu between an agency and a writer, this is considered the writer’s fault. And no, Millicent won’t necessarily e-mail you back, asking you to send a different version. Nor will the agency call upon its crack computer support staff, for the simple reason that, as astonishing as this may seem to those of us living in the Pacific Northwest, NYC-based agencies seldom have an in-house computer expert. (Possibly because s/he would be so like to tell them to upgrade what version of Word they’re using.)

I’m telling you: a little foresight will go a long way toward getting her a document someone at the agency can actually open.

If you happen to be running a recent version of Word, your document may be saved as a .docx automatically, so use the SAVE AS… function to save your document as a Word 97-2004 document (.doc). Mac users, do be aware that your system may allow you to give your documents longer names than an older PC’s system might recognize as valid.

How do you include additional materials without attachments? Copy and paste them into the body of your e-mail, a few skipped lines after the end of your query.

Fair warning, though: as I mentioned above, formatting often gets lost in the transition. Particularly vulnerable, for some reason: double-spacing. Even if you have to change the spacing in the e-mail by hitting the RETURN key at the end of every line, make sure any manuscript pages you send are double-spaced.

If formatting disappears in transit, you’re probably not copying all of the formatting codes. The trick I mentioned above usually solves this problem: add an extra paragraph above and below the text you want to transfer, copy and paste the whole shebang into your e-mail, then hand-delete the extra words. Usually works like a charm.

And don’t worry your aforementioned smart little head about reproducing the exact format of your manuscript page; Millicent isn’t expecting text within the body of the e-mail to reproduce the printed page. She’s been around e-submissions long enough to know the havoc most e-mail programs can play with Word’s formatting. Just start with the first line of text on page 1 of your manuscript — the chapter title isn’t particularly necessary, but you may include it if you wish — and include as much of the text as requested.

Oh, scrape your jaws off the floor. The point of asking for those pages is not to see if you can produce a manuscript in standard format, after all — if an agent wanted to see that, the submission guidelines would ask for a Word attachment. (As some of them do: make sure to check every time.) What Millicent will be casting her bloodshot eyes across that writing sample for is to see if you can write.

You don’t mind that, do you?

No matter what other materials are specified in the guidelines, always start an e-mailed query packet with the query letter itself, then move on to any requested materials in the order they were listed in the guidelines. As I mentioned above (but it always bears repeating), unlike a paper query, an e-mailed query need not include date and full address of the recipient, but do open with a salutation: Dear Ms. Smith…

Why? Well, think about it from Ms. Smith’s perspective: wouldn’t a mass e-mail be the most efficient way of broadcasting 2,000 generic Dear Agent queries? Do you really want your e-query mistaken of one of those?

Most of you probably knew most of this, though, right? Let’s move on to a little-known trick o’ the trade — located in the part of the e-mailed query to which writers tend to give the least thought.

The subject line of an e-mailed query
The subject line is key to an e-query’s ending up in the right place, so you are going to want to make that space count. Or at any rate, prevent your e-mail from getting relegated to the spam file.

Most agents prefer writers to include the word QUERY in it, presumably so they don’t mix up your e-mail with that invitation to their high school reunion. If you just heard the agent speak at a conference, include the name of the conference in both the subject line and the first line of your query; many agencies will give priority to post-conference queries.

Conversely, if you already have an in with the agent, make sure to include that in the subject line, too. If you met the agent at a conference and she told you to send her a query (as opposed to sending materials; it happens), write REQUESTED QUERY and the name of the conference in the subject line; if you were lucky enough to garner a referral from an existing client, type QUERY — (Client’s name) REFERRAL.

Getting the picture? Good.

Like so much else in writer-agent relations, the practices were much more streamlined back in the days before the rise of the personal computer, much less the Internet. In fact, a case could be made, and a cogent one, for the popularity of the Internet’s being the cause of each agency’s specifying that it wants different materials in query packets: back when the standard agency guides and word of mouth were the primary ways that writers found out what standards were, pretty much everyone just asked for a query, or query + synopsis.

In fact, the industry truism of yore dictated that a writer should NEVER send manuscript pages or a proposal unless and agent had specifically asked him to do so. Frankly, I think that expectation was a bit easier on writers: there was far less stressful guesswork involved.

So are agencies asking for more materials up front just because they can — or because there now isn’t so much paper involved? Maybe, or maybe some of them just wanted to streamline the rejection process by arranging to have a writing sample on hand as soon as Millicent read the query letter: that way, she can rule out promising book concepts whose writing doesn’t deliver in one contact with the writer, rather than the former two.

Or perhaps — and I’m not saying this is true; I’m merely speculating — providing guidelines that are unlike those of other agencies may be a clever means of discovering just how good a prospective client is at following directions; if every agency asks for something slightly different, the Dear Agent queriers who treat every agent on earth as identical are going to stand out like the proverbial sore thumbs, right?

Just in case I’m right on that last one, follow the individual agency’s directions. To the letter. And if that means choosing from amongst several sets of guidelines, pick one and cling to it like a leech.

Trust me, both you and Millicent will feel better if you do. In an often confusing and alienating process, concrete direction can be very reassuring. Keep up the good work!

Just what am I getting myself into? Part III: but what happens after my query arrives at the agency?

cat-on-the-wall

Before any of you sprain your brains by trying to figure out what a fluffy cat standing on a partially-finished stone wall (my yard still has quite a few of those, even years after our brief-but-scarifying encounter with the World’s Worst Landscaper™) has to do with the promised topic du jour, what happens to requested materials, let me stop you mid-ponder: the picture above isn’t particularly illustrative of anything I’m about to say today. I just thought that after so many days of such lengthy posts on such serious subjects, we all could stand a glimpse of something comparatively light-hearted.

How so, those of you joining us late in my latest obsession ask? I’ve been spending the last few posts on an overview of how books currently get published in the United States: not the astonishingly pervasive fantasy that all a good writer has to do to get published is to write a book — period — but the actual logistics of what happens. The view from the trenches, as it were.

Oh, dear: I suppose that does mean that the photograph is subject-appropriate. I honestly hadn’t intended it to be.

So far, we’ve gone over how US-based publishing has changed over time; how fiction and nonfiction are marketed differently; why a writer needs an agent if she wants to get published by a major house, and the various methods of seeking representation, along with their pros and cons. Is everyone fairly clear on all of those? If not, please feel free to post questions in via the comments functions — or, better yet, to seek out more detailed answers amongst the many and varied categories on the archive list on the lower right-hand side of this page, and then ask some of your patented trenchant follow-up questions.

Yes, yes, I know: I have been harping on the archives quite a bit over the last couple of posts, but with good reason, I assure you. This discussion intended to give those new to trying to get their work published — and anyone else who feels like reading it — a general overview of how the process works, as opposed to my favored approach, the let’s-concentrate-on-this-one-small-aspect-for-a-week method of analysis. Both have their benefits, of course, but if you are looking for elucidation on any of the individual points I’m discussing here, chances are that you will find far more discussion than you ever dreamed in the archived posts.

So if delving into the archive list starts to feel like trying to catalogue the contents of Pandora’s box, well, don’t say that I didn’t warn you.

For those of you who long for a return to specificity, well, wait a day. Today’s post is laying the groundwork for a very practical post tomorrow.

Back we go to the generalities. Since I know that many of you have are gearing up to send out your first round of queries for the year (having, wisely, not mailed or e-mailed them off precisely when every other aspiring writer in North America did, immediately after January 1, to fulfill a resolution), let’s pull the pin on a very common stress grenade: what happens if one of queries or pitches is successful?

What a writer should do if an agent requests pages
If a query or pitch operates as you hope it will, an agent will typically ask the writer to send either the entire manuscript (rare), a specified number of pages from the beginning of the book (substantially more common), or, for nonfiction, the book proposal. Unless the agent specifically tells you otherwise, this means that he is expecting to receive it as hard copy, sent by regular mail.

Yes, even if you originally contacted the agent via e-mail or through the agency’s website. Publishing is still largely a paper-based enterprise, after all.

If an agent prefers e-mailed submissions, she will tell you point-blank, asking you to send it as a Word attachment to an e-mail. (Under no circumstances should you ever send a computer disk or CD-R with your book on it — it will be returned without being opened.) Occasionally, an agent will request a PDF, but regardless, send any requested electronic materials in Microsoft Word — and as a .doc file, not .docx, so even an agent operating on a very old computer will be able to read it. (If you work on a Mac, make sure to send it as a Windows-friendly document — and do be aware that older versions of Windows prefer shorter document titles than any version of Word for the Mac.)

I cannot emphasize strongly enough how important it is to respect this norm, so allow me to repeat it: if you have been asked submit electronically, the attachment the agent has in mind is the industry standard, a .doc file in MS Word, unless she specifically tells you otherwise. Sending it in any other format will generally get the submission rejected unread.

Why Word? It’s what the major publishing houses use, so if the agent of your dreams is going to submit electronically to a publishing house, that’s how the editor would expect to receive it. It’s also the format a publishing contract will specify for the soft copy Author X must deliver to the publisher by Date Y.

I hear those of you Word groaning, but submitting in another format — or with a document the agent cannot open — is widely considered unprofessional. At minimum, it displays a belief that format doesn’t matter, and thus an ignorance of how publishing works in this country. And what conclusion is Millicent the agency screener likely to draw about a writer who seems unfamiliar with the norms of the biz, campers?

That’s right: such a writer is inherently more time-consuming to represent. The agent will have to invest quite a bit of time in teaching him the ropes.

Try to think about the necessary conversion in terms of all the time it will save you in the long run. If the agent of your dreams likes to submit to editors electronically, you would have to present her with a Word file for your work, anyway. You’re just jumping the gun a little.

Back to practicalities. Occasionally, an agent will ask for attachments as rtf (rich text format), a version without the formatting bells and whistles that render documents hard to translate across word processing systems; if you don’t habitually work in Word, but send your document in rtf, any Word user should be able to open it. As I mentioned above, some agents request submissions in PDF format — especially those who choose to read submissions on a Kindle, rather than on a computer screen, as is becoming increasingly common — but it’s seldom preferred, as it’s hard to edit.

Other than that, an electronically-submitted manuscript is identical to one to be submitted in hard copy: in standard format — with a title page, so the agent of your dreams may contact you to tell you how much she loved it. Include the title page as the first page of the manuscript document, not as a separate file. The title page should neither be numbered nor have a slug line; the first page of text is page 1.

If the prospect of figuring out how to make that happen induced a swoon, never fear: it’s actually quite easy in Word. Under the FORMAT menu, select DOCUMENT, then LAYOUT. You will find an option for DIFFERENT FIRST PAGE. Once you click that, you can go into the header and remove the slug line for the first page of your document, and thus the page number.

I see some raised hands waving frantically out there in the ether. “But Anne,” disembodied voices everywhere cry, “that would only get rid of the page number as it appears on the first page. If I copy-and-paste my title page into my text document, wouldn’t the first page of text end up being labeled page 2?”

Why yes, it would, disembodied questioners — unless you were clever enough to have set the pagination to begin at zero. To accomplish that, while you are tinkering with the header, choose the FORMATTING PALETTE from under the VIEW menu, then select HEADER AND FOOTER. The FORMAT PAGE NUMBER option will offer you the opportunity to select what number the pagination will START AT… Type in 0, and you’re home free.

If the agency accepts submissions in both hard or soft copy, which should I choose?
Given my druthers, I would always opt for hard copy. Why? Because the human eye reads much more quickly on a backlit screen than on a printed page. It’s more conducing to skimming than hard copy, even for professional readers. (Perhaps especially for professional readers, who have a lot of submissions to get through in a day.)

It’s also more work for an agent to reject a paper copy, as opposed to the single action of hitting the DELETE key required to remove an e-submission from her life forever. That’s also true of mailed vs. e-mailed queries, incidentally, if you’re approaching an agency that informs queriers about rejections at all. (Many don’t these days, so check submission guidelines carefully.)

Don’t believe me? Okay, think about it: to reject a hard-copy manuscript, Millicent has to pull the SASE out of the query packet, grab a form letter off the top of the stack on her desk, fold it, and stuff it into the SASE. Rejecting an electronic query, on the other hand, requires at most pasting form-letter rejection into a return e-mail — or, again, simply hitting the DELETE key. Much less work.

However an agent has asked you to submit, though, do as he asks. If there is one inviolable rule to bear in mind while preparing a submission packet, it is surely send the agent precisely what he has asked you to send.

Not following this basic precept can — and almost always does — result in instant rejection. That deserves its own heading, does it not?

How do I know what to put in the submission packet?
Shout it out with me, campers: send precisely what the agent asked to see — no more, no less. Plus a SASE, if you’re submitting by mail.

Being hyper-literal often doesn’t serve an aspiring very well along the frequently perilous road to publication, but submission is one instance where it’s positively a boon. If the agent asked to see the first 50 pages, send the first 50 pages — not the first 49, if a chapter happens to end there, or 55 if there’s a really exciting scene after page 50. If page 50 ends mid-sentence, so be it.

Why is it so very important to follow submission instructions exactly? Because the quality of the writing is not necessarily the only factor an agent weighs in deciding whether to represent a client. The ability to follow directions to the letter tends to be a quality that agents LOVE to see in potential clients, since it implies the writers in question possess two skills absolutely essential to working well with an editor — no, make that three: an ability to listen or read well, a capacity for setting goals and meeting them, and a professional attitude.

That’s right, those of you who did a double-take at that first one: those reading comprehension problems on the SAT actually did relate to something practical in adult life. A writer who has a hard time reading an e-mail from her agent and doing what she’s been asked to do is — wait for it — inherently more time-consuming to represent than a writer with good reading comprehension skills.

As your first opportunity for demonstrating your sterling reading comprehension skills, getting the contents of the submission packet right is monumentally important. Yes, even if you receive the request for materials verbally.

strong> If an agent asks you for pages in the course of a pitch meeting, take the time to write down a list of what the he is asking you to send. Read it back to him, to make sure you caught everything. (Trust me, if you’re face-to-face with an agent who has just said yes to you, you won’t be thinking with your usual clarity.)

If the agent makes the request in writing, read the missive through several times, then sit down and make a list of what he’s asked you to send. Wait at least 24 hours before re-reading the communication to double-check that every requested item made it onto the list. THEN assemble your submission packet, checking off each element as you place it into the envelope or box.

Clever longtime reader Tad came up with a brilliant extra level of fail-safe reading comprehension security: after you have assembled the submission packet, hand it, your list, and a copy of the letter from the agent to someone you trust — a parent, a significant other, a best friend, or any other friendly, detail-oriented person you’re relatively certain isn’t harboring a secret desire to see you miserable — and ask that person to check that (a) the letter and the list correspond exactly and (b) you’ve included every necessary element in the packet.

Yes, it’s that vital to get it right.

Throughout the last few paragraphs, I’ve been sensing some confusion out in the ether. “But Anne,” a few timid souls pipe up, “am I missing something here? How difficult could it possibly be to print up the number of pages the agent requests, place them in an envelope, and pop it in the mail? Are you saying that she might ask to see something other than the manuscript?”

Often, yes. There are also a couple of elements that any US-based agent will expect to see in a submission packet, whether or not she asks you to include them.

What might an agent ask to be sent — and what should you always send anyway?
Since there is no industry-wide standardization of what precisely belongs in a submission packet, any given agent may ask for a different array — and you already know to send precisely what each asks you to send, right? However, the most commonly-requested elements are:

* The requested pages in standard manuscript format, unbound. The most popular lengths to ask for are the first chapter, the first three chapters, the first 50 pages, the first 100 pages, and the entire manuscript. Every page should be in standard format for manuscripts (i.e., not like a published book, nor should it be identical to a short story submission).

A few cautionary notes, for the benefit of those of you who missed my recent Formatpalooza series: manuscripts absolutely must be double-spaced, in 12-point type (preferably Times, Times New Roman, or Courier), printed on only one side of the page with one-inch margins, and feature indented paragraphs. (No, business format is not proper here — for a full explanation, please see the BUSINESS FORMAT VS INDENTED PARAGRAPHS category at right.)

* A synopsis. For fiction, this is a description of the major twists and turns of the plot, told as vividly as possible. (Remember what I said earlier about every syllable you submit to an agent being a writing sample?) For nonfiction, it’s a summary of the central question the book will address, why the question is important to answer, and a brief indication of what evidence you will use to bolster your arguments. For tips on how to pull this off in what is often an intimidatingly small number of pages, please see the HOW TO WRITE A SYNOPSIS FROM SCRATCH and/or HOW TO WRITE A NONFICTION SYNOPSIS categories at right.)

* An author bio. This is an extended version of the 1-paragraph description of your life, with emphasis upon your writing credentials, your education, and any experience that would lead an observer to regard you as an expert on the subject matter of your book. For a crash course on how to write one, please see the HOW TO WRITE AN AUTHOR BIO category. (Hey, I wasn’t kidding about there being a whole lot of elucidation of details on this site.)

* The book proposal. As I mentioned a few days ago, book proposals are marketing packets used to sell nonfiction. For an explanation of what should go into it and how to put it together, please see the HOW TO WRITE A BOOK PROPOSAL category. (This is starting to read like the back of a greatest hits album, isn’t it?)

* A marketing plan. This request was unheard-of for novels until just a couple of years ago, but recently, the marketing plan has been enjoying a vogue. For fiction, it’s the same document as the similar section in the book proposal (and thus a description of how to write one may be found under the HOW TO WRITE A BOOK PROPOSAL category): a description the target audience for the book and how to reach them. Bear in mind that what anyone who asks to see a marketing plan has in mind is what the author will be doing to promote the book, not the publishing house’s efforts, so just saying, “I will make myself available to go on a book tour,” probably isn’t going to impress anybody.

Think creatively: who is your target reader, and where do folks like that congregate, physically or virtually?

Those are what an agent will probably ask to see. For tips on how to present these professionally, how to box them up, in what order they should be stacked, etc., please see the HOW TO PUT TOGETHER A SUBMISSION PACKET category at right. (Oh, you thought I would send you into that minefield without any guidance?)

Here is a list of what she will almost certainly not mention in her request, but your submission will appear substantially more professional if you also include:

* A cover letter thanking the agent for asking to see the requested materials and repeating the writer’s contact information. I’m always astonished at how many aspiring writers just throw a manuscript into an envelope without even attempting any polite preliminaries. It’s rude — and, given how many queries an agency processes in any given week, it’s not a grand idea to assume that the person who opens your submission envelope — almost certainly Millicent, not the agent herself — will instantly recall who you are. (For guidelines on how to construct this important missive, please see the COVER LETTERS FOR SUBMISSIONS category at right.)

* A title page for your manuscript or partial. Again, most submitters omit this, but an already-established writer would never dream of submitting a manuscript anywhere without a title page, since a professional title page includes information absolutely vital to marketing the book: the book category, the word count, the title (of course), the author’s contact information. (For an explanation of all of these elements, how to put them together on a page, and illustrations of what a professionally-formatted title page looks like, please see the HOW TO FORMAT A TITLE PAGE category at right.)

* A stamped, self-addressed envelope (SASE). As with queries, not including a SASE is generally considered an instant-rejection offense. While it’s classy to include a letter-sized SASE in case the agent wants to respond in writing, the SASE in a submission is an envelope or box labeled with your address and enough postage (stamps, not metered) to mail it back to you. (If that sounds complicated, don’t fret: you’ll find a complete explanation of how to handle the many permutations of SASE use under the SASE GUIDELINES category at right.)

Why do you need to include a SASE for your manuscript’s return? Well, unless the agent decides to sign you to a representation contract, she’s not going to hang onto your manuscript — and since not all agencies have recycling programs (yes, I know; it’s discouraging to tree-lovers everywhere), those rejected pages are just going to land in the trash.

Confused? It wouldn’t be altogether surprising if you were: the logistics of submission are much more complex than the vast majority of aspiring writers realize. For a much fuller explanation of how to juggle all of these elements into a professional-looking package, check out the HOW TO PUT TOGETHER A SUBMISSION PACKET category at right.

A word to the wise: since agencies receive many, many submissions, both requested and not, with every single mail delivery, it’s an excellent idea to write REQUESTED MATERIALS in great, big letters on the top of the envelope or box containing your submission packet. This will help ensure that your package ends up in the right pile on the right desk. As unsolicited manuscripts are almost universally rejected unread, the last thing in the world you want is for your requested materials to be mistaken for them, right?

For the same reason, if an agent has asked you to submit pages via e-mail, it’s prudent to include the words REQUESTED MATERIALS in the subject line of the e-mail. Better safe than sorry, I always say.

Oh, and before I forget, let me reiterate that grand old piece of traditional writerly advice from the first post in this series: never, ever send an agent — or anybody else, for that matter — your only copy of anything. To that, allow me to add Anne’s Axiom of Submission: never spend the money to ship anything to an agent overnight unless they specifically ask you to do so.

Contrary to popular opinion amongst aspiring writers, overnight shipping will not get your packet read any quicker, so it’s just a waste of money. Within the US, the significantly less expensive Priority Mail will get it there within 2-3 business days, which is quite fast enough.

Assuming that at least some of you are still with me, I shall now move on to the single most-asked question amongst submitters everywhere:

Okay, now I’ve sent my submission packet. How soon will I hear back?
Well, let me put it this way: I wouldn’t advise holding your breath. Even if you submit a partial and an agent decides that she’d like to see the rest of the book, you’re probably not going to hear about that exciting development right away.

Stop glaring at me like that. You’ll save yourself a lot of heartache if you understand this: no matter how enthusiastically an agent solicited a manuscript, trust me, she will neither have cleared her schedule in anticipation of receiving your materials nor will drop everything to read it the instant it arrives. Agents are extremely busy people, and even before the one currently occupying your daydreams can take a gander at your submission, it will have to be read and approved by a Millicent. Sometimes more than one.

So expecting to hear back within a few days or weeks is, well, not particularly realistic. As with query letters, the length of time an agency takes to make a decision on a manuscript varies wildly, but in these days of shrinking agency staffs — are you sitting down? — it’s typically measured in months.

And not necessarily one or two, either. It’s not at all unusual for a writer not to hear back for 3-6 months on a submission. Heck, I know writers who have been startled by representation offers after more than a year.

There is one grand exception to this general rule, however: if an agent knows that there are other agents competing to represent you (should you find yourself in that enviable position anytime soon, congratulations, and please see the WHAT IF MORE THAN ONE AGENT ASKS TO SEE MY MANUSCRIPT? category at right), he — or, more likely, his assistant — will sometimes bump your manuscript up in the reading queue. If you can legitimately tell him that another agent has already made an offer, you will be astonished at how quick a turn-around time can be.

Otherwise, expect your packet to have to do some serious time in a pile, along with all of the other submissions awaiting review. Most agencies list their average turn-around times on their websites or in their agency guide listings, to alert aspiring writers to what can be an extended wait.

Why does it take so long, you wail? Well, as I said, there will probably be quite a few manuscripts that arrived before yours. If waiting in a queue seems unfair now, think about it again after an agent has had a manuscript for a month: how would you feel if one that arrived today were read before yours?

Another reason that turn-around times tend to be slow is — again, you might want to brace yourself against a large, supportive piece of furniture– the agent who requested the materials is not usually the only, or even the first, person to read a submission. Remember our pal Millicent? Guess what her job entails after she finishes screening all of those query letters?

That’s right: she’s usually the one deciding whether a submission makes the first cut; at some agencies, two Millicents have to agree that a manuscript is of publishable quality AND a good fit for the agency before the agent sees it.

Hey, I told you to brace yourself.

Unfortunately, as long-time readers of this blog are already glumly aware, Millicents are trained to find reasons to reject manuscripts first and foremost, rather than reasons to accept them: since her job is to thin the number of submissions her boss will have to read (often in the agent’s spare time, rather than at work, incidentally: yet another reason that turn-around times tend to be slow), a good Millicent may reject as many as 90% of submissions before they get anywhere near the agent. (For a truly frightening look at some of the most common criteria she uses to thin the herd, you might want to check out the FIRST PAGES AGENTS DISLIKE or AGENCY SCREENERS’ PET PEEVES OF THE NOTORIOUS VARIETY categories at right. I warn you, however, these posts are not for the faint of heart.)

Even more unfortunately, submitters are seldom given concrete reasons for rejection any more. (For a thoroughly depressing explanation why, please see the FORM-LETTER REJECTIONS category at right.) This means, in practice, that an aspiring writer may not gain any useable revision information from the submission process at all.

I know; it’s awful. If I ran the universe, or even just the publishing industry, it would not be this way. Queriers and submitters alike would receive meticulous kindly-worded explanations of why Millicent or her boss had decided to reject them, so it would be easier to learn something from the process. Public libraries would also be open 24 hours per day, staffed by magnificently well-read and well-paid staff more than willing to stock good self-published and print-on-demand books (as most US libraries currently will not, as a matter of policy), and hand out ice cream to every child departing with a checked-out book, in order to instill in wee ones the idea that the library is the best place ever.

Under my benevolent régime, schoolteachers would also be paid exceptionally well, every citizen could afford to buy a few books by promising new authors every week, and municipal fountains would flow freely with chocolate milk for all to enjoy. Oh, and Truman Capote, Dorothy Parker, and Madame de Staël’s birthdays would be international holidays.

In case you may not have noticed, none of these delightful things is yet true — I share a birthday with ol’ Truman, and I have yet to observe any public rejoicing. So I think it’s safe to assume that I don’t yet run the universe. Sorry about that.

Despite deviating sharply from what I personally would like to see happen, the submission process is far from impossible to navigate: every year, hundreds of first-time authors impress agents enough to land representation contracts. But there is a reason that acquiring an agent is so often described in fishing terms: she landed a great agent, his agent is a great catch.

Sometimes they’re biting; sometimes they aren’t.

Being aware of that going into the process can help a writer keep pushing forward. Which is precisely what you need to keep doing while an agency is pondering your manuscript: keep your chin up, keep querying and submitting to other agents, and keep writing on your next book.

That’s the sane and sensible way for a savvy writer to make her way through this often intimidating and mysterious process — don’t put all of your proverbial eggs into a single basket, especially not one being toted by someone as professionally touchy as Millicent. That way lies despair.

Whatever you do during what can be an extended wait to hear back about your manuscript, DO NOT pick up the phone and call the agent to demand what on earth could possibly be taking so long.

Trust me, it will not get your submission read faster — in fact, it might get your manuscript rejected on the spot. Being pushy is not — how shall I put this? — likely to make you any friends at the agency. Why? Well, it’s considered quite rude in the industry for a writer to try to rush a decision. (Interesting, considering that writers often have only a week or two to decide whether to accept a publishing offer, and most agents will expect a yes or no on a representation offer right away.)

If it’s been more than twice the length of time the agent told you to expect (or twice the average time listed on the agency’s website or guide listing), you may send a polite e-mail or letter, asking for confirmation that the agency has received your submission packet and offering to send another — they do occasionally go astray — but that’s it. (For a fuller analysis of this situation and other slow turn-arounds, please see the WHY HAVEN’T I HEARD BACK YET? category at right.)

Wow, that ended on a down note, didn’t it? Aren’t you glad that included that nice, cheery picture of my cat, to perk us all up?

Now that you’re already thinking about the perils and joys of electronic submission, I shall be devoting my next post to a brief detour into the ins and outs of e-querying. (I have not forgotten you, question-askers!) After that, I shall work on dispelling some fears about querying, as well as what kinds of reactions an aspiring writer may reasonably expect following an attempt to approach an agent. Since the annual New Year’s Resolution Avalanche is drawing to a close, I want everyone to be psyched up, not psyched out, about sending out those queries and submissions at the beginning of February.

Hey, cheerleading is just one of the many services we offer here at Author! Author! As always, keep up the good work!

Just what am I getting myself into? Part II: the money matters

After our long, in-depth foray into the delights of standard format for manuscripts, and as a segue into what I hope will be an extended romp through craft, with particular emphasis upon problems that tend to generate knee-jerk rejection responses, I’m devoting a few days this week to explaining briefly how a manuscript moves from the writer’s fingertips to publication. (My, that was lengthy sentence, was it not? The late Henry James would have been so proud.) There are several ways that this can happen, of course, and but for now, I’m concentrating upon what most people mean by a book’s getting published: being brought to press and promoted by a large publisher. In the US, that publisher’s headquarters will probably be located in New York, Los Angeles, or San Francisco.

Everyone clear on the parameters — and that what I am about to say might not be applicable to a big publishing house in Paris, Johannesburg, or Vladivostok, or to a small publisher domestically? Good. Let’s recap a bit from last time. While we’re at it, let’s get conversant with some of the terms of the trade.

How a manuscript typically comes to publication at a major U.S. publishing house these days (as opposed to way back when)
As we discussed, fiction is typically sold as a completed manuscript; nonfiction is usually sold as a book proposal, a packet of marketing materials that includes a sample chapter and a competitive market analysis, showing how the proposed book will offer the target readership something different and better than similar books already on the market. While the proposal will also include a summary of each of the chapters in the book-to-be-written (in a section known as the annotated table of contents; for tips on how to construct this and the other constituent parts of a book proposal, please see the HOW TO WRITE A BOOK PROPOSAL category on the archive list at right), the editor will often ask the writer to add or subtract chapters or change the book’s running order.

Which underscores a point I made last time: a nonfiction book proposal is essentially a job application wherein the writer is trying to convince the publisher to pay him to write the book being proposed; a novel is a product that the author is trying to sell.

I can already feel some of your eyes glazing over from jargon fatigue, can’t I? Hang in there; I assure you that there are plot twists to come.

A hundred years ago, writers who wished to get their books published went about it in a fairly straightforward manner, by approaching editors at major publishing houses directly. If the editor the author approached liked the book, he would take it to what was (and still is) known as an editorial committee, a group of editors and higher-ups who collectively decided what books the house would bring out in the months and years to come. If the editorial committee decided to go ahead with the project, the publisher would typically pay the author an advance against projected royalties, edit the manuscript, and have it typeset (by hand, no less).

Today, a writer who intends to approach a large U.S. publisher must do so through an agent. The agent’s job is to ferret out which editors might be interested in her clients’ books and pitch to them. Unless an editor happens to be exceptionally well-established at his or her house, however, s/he is not the only one who needs to approve a book’s acquisition: typically, the book will still go before an editorial committee.

At that point, it’s the acquiring editor’s turn to be the advocate for the book s/he wants to publish — and that’s not always an easy task, because other editors will be fighting for their pet projects as well. Since a publishing house can only afford to bring out a very small number of books in any given marketing season, the battle for whose project will see print can become quite intense, and not necessarily only amongst the editors around the table. At a large publishing house, the marketing and legal departments might weigh in as well.

If a manuscript makes it through the hurly-burly of the editorial committee, the editor will offer the writer a publication contract. (Actually, s/he will offer it to the writer’s agent, who will in turn discuss it with the author, but it amounts to the same thing.) Contractual terms vary widely, but at base, they will stipulate that in return for pocketing the lion’s share of the profits, the publisher would bear all of the production and promotional costs, as well as responsibility for getting the book onto bookstore shelves.

In return, the author will agree to provide the manuscript for by a particular date (usually quite soon for a novel — which, please recall, is already completely written before the agent takes it to the editor) or as much as a year and a half later for a book proposal. If the editor wants changes, s/he will issue an editorial memo requesting them.

Some of you just had a strong visceral reaction to the idea of being asked to alter your manuscript, didn’t you? If your heart rate went up by more than a third at the very suggestion, you might want to sit down, put your feet up, and sip a soothing beverage whilst perusing the next section. (Camomile tea might be a good choice.)

Why? Because when an author signs a book contract, she’s agreeing to more than allowing the publisher to print the book. Such as…

Control over the text itself
While the author may negotiate over contested points, the editor will have final say over what will go into the finished book. The contract will say so. And no, in response to what you’re probably thinking: you’re almost certainly not going to be able to win an argument over whether something your editor wants changed will harm the artistic merit of the book.

Sorry to be the one to break the bad news, but it’s better that you know the score going into the situation. Pretty much every first-time author faced with editorial demands has attempted to declare something along the lines of, “Hey, buddy, I’m the author of this work, and what you see on the page represents my artistic vision. Therefore, I refuse to revise in accordance with your misguided boneheaded downright evil suggestion. Oh, well, that’s that.” Or at least thought it very loudly indeed.

That’s an argument that might conceivably work for a well-established, hugely marketable author, but as virtually all of those aforementioned first-time authors could tell you, no one, but no one, at a publishing house is going to find the “My art — my way!” argument particularly compelling. Or even original.

Why? Well, remember my earlier quip about how publishing houses can only bring out a few titles in any book category per year, far, far more than their editors would like to bring to press? It’s never wise to issue a take-it-or-leave-it ultimatum to people so well equipped with alternatives that they can easily afford to leave it. Especially if the issue in question is something as small as cutting your favorite paragraph.

I’m telling you all this not to depress you — although it’s not all that difficult to imagine those last couple of paragraph having that effect — but so that you will not waste your energy and reputation on battling with your editor over every single requested change. Editorial control is built into the publishing process, after all; if you bring a book to successful publication, I can virtually guarantee that you will have to compromise on something. Learning to pick your battles, figuring out when give in gracefully and when to go to the mat, will serve both your interests and your book’s best in the long run.

May I hear an amen? No? How about a few begrudging grunts of acknowledgment? Well, suit yourself, but if you found that last argument trying, you might want to find something to bite down upon before you read on.

Why, you ask with trembling voice? Well, final say over the actual text and the ability to determine the timing of publication are not generally the only authorial rights one signs over via a publishing contract.

A few matters that most first-time authors are stunned to learn that they cannot dictate for their own books: the typeface, the type of binding, the use of italics or special fonts, the number of illustrations, if any, when it will come out, and what the cover will look like. Also almost always beyond a first-time author’s ability to do anything about: the book’s title (that’s generally the marketing department’s call, believe it or not) and whether there is an acknowledgments page (the reason that they have become rarer in recent years is not that authors as a group have magically become less grateful, but that, like the dedication and epigraphs — those nifty quotes from other authors that often appear in published works — they take up extra page space, and thus render publishing a book more expensive).

Hey, I’m just the messenger here. As a memoirist whose title was summarily changed by her publisher from something she expected to be changed (Is That You, Pumpkin?) to one that was bizarrely ungrammatical (A Family Darkly, a coy reference to A Scanner Darkly, which is in itself a reference to 1 Corinthians 13), believe me, my sympathies are squarely on the writers’ side on this one. (And no, Virginia, no employee of my former publishing house was ever able to explain to me with any degree of precision what they thought their preferred title meant.)

The moral, should you care to know it: while landing a publication contract for a first book is certainly a coup, you’ll have a much, much happier life as a professional writer if you don’t expect it all to be one big literary luncheon where the glitterati congratulate you warmly on the beauty of your prose and the insight of your book’s worldview. It’s going to be hard work — for a crash course in just how hard many first-time authors find it, take a gander at the GETTING GOOD AT INCORPORATING FEEDBACK category on the archive list at right — and if you’re going to be successful at it, you’re going to need to come to terms with what you can and cannot control.

Speaking of which…

The hows and whens of book publishing
Another matter that the publication contract will specify is the format in which the publisher will release the book — and no, it won’t be up to you whether your book will be released in hardcover or not. Historically, the author’s percentage has been higher for a hardcover book than for a paperback; until fairly recently, newspapers and magazines habitually reviewed only hardcovers for most novel categories, since that was the standard for high-quality fiction releases.

In the last 15-20 years, however, fiction (and quite a bit of nonfiction, too) has increasingly been released in trade paper, those high-quality softcovers that so conveniently may be rolled and stuffed into a pocket or backpack, so the earlier review restriction has softened. That’s definitely good news for first-time novelists, as well as those of us who like to lug around several different books when we travel.

Hey, a Kindle’s an electronic device — it has to be turned off for takeoff and landing.

Once an editor has acquired a manuscript, it is assigned a place in the publisher’s print queue. In other words, they will tell the author when the book will actually be printed. Since much must happen between the time the editor receives a finished manuscript and when it goes to press, the contracted date by which the author must provide the book is typically months prior to the print date. This often comes as a great big surprise to a first-time author.

If you wish to see your books published, though, you will have to come to terms with the fact that an author’s life is a hurry up/wait/hurry up/wait existence. The main manifestation of this: how long it takes for a major publisher to bring out a book. Although they sometimes will do a rush job to meet the demands of a current fad or news story, the typical minimum time between an author’s signing a book contract and the volume’s appearance in bookstores is at least a year. More often two.

And that’s for fiction — which, as you will no doubt recall, is already written before the publisher has any contact with the book at all. For nonfiction, the time lapse is often substantially longer, in order to permit the author to write the book in question.

So although one does indeed see books on current news stories hitting the shelves within a matter of weeks (the OJ Simpson trial, anyone?), that is most emphatically not the norm. A savvy writer takes this into account when constructing a narrative, avoiding references that might seem absolutely up-to-the-minute when he first types them, but will be as stale as last year’s fashions a year or two hence, when the book is finally available for readers to buy.

I could go on and on about timing and control issues, but I’m seeing some raised hands out there. “Um, Anne?” the excellent folks attached to those hands ask timidly. “I don’t mean to seem shallow about my writing, but I notice that you haven’t said much about how and when an author actually gets paid for her work. Since I will have invested years of unpaid effort in writing a novel or perhaps months in constructing a marketable book proposal, is it unreasonable for me to wonder when I might start to see some tangible return on that investment?”

Of course it isn’t. Let’s take a closer look at how and when a writer might conceivably start cashing in for those manuscripts and/or book proposals she’s written on spec.

How authors get paid for their books
An author who publishes through a large publisher is paid a pre-agreed proportion of the book’s sale price, known as a royalty. An advance against royalties (known colloquially just as an advance) is an up-front payment of a proportion of what the publisher expects the author’s percentage of the jacket price for the initial print run (i.e., the total number of books in the first edition).

Thus, the more spectacularly the publisher expects the book to sell, the larger the advance. And because the advance is by definition an estimate of a number that no human being could predict with absolute accuracy, if the publisher’s estimate was too high, and thus the advance too large for the royalties to exceed, the author is seldom expected to pay back the advance if the book doesn’t sell well. However, once the book is released, the author does not receive further royalty payments until after her agreed-upon share of the books sold exceeds the amount of the advance.

Since approximately 2/3rds of you just gasped audibly, let me repeat that last bit: the advance is not in addition to royalties, but a prepaid portion of them. An advance is not a signing bonus, as most people think, but a down payment toward what a publisher believes it will eventually owe the author.

While your jaw is already dropped, let me hasten to add that royalties over and above the advance amount are usually not paid on an as-the-books-sell basis, which could entail the publisher’s cutting a check every other day, but at regularly-scheduled intervals. Once every six months is fairly standard.

Don’t feel bad if you were previously unaware of how writers get paid; half the published authors I know were completely in the dark about that last point until their first books had been out for five months or so.

Yet another moral: it behooves you to read your publication contract carefully. If you don’t understand what it says, ask your agent to explain it to you; it’s her job.

Those hands just shot up again, didn’t they? “I’m glad you brought that up, Anne. You’ve made it clear why I would need an agent to help me though this process, which sounds like a drawn-out and somewhat unpredictable one. So how do I go about finding the paragon who will protect me and my work?”

I’m glad you asked, hand-raisers. Many aspiring writers believe, mistakenly, that all that’s necessary for a book to get published is to write it. However, as any author whose first book came out within the last decade could tell you, bringing one’s writing to the publishing industry’s attention can be almost as much work as the composition process — and has been known to take just as long or longer.

Again, sorry to be the one to break it to you, but it’s vital to a good writer’s happiness to understand that extended, frustrating, and difficult roads to publication are the norm for first books these days, not the exception.

Clinging to the common writerly misconception that if writing is any good, it will always be picked up by the first or second agent who sees it, or that a manuscript that doesn’t find a publisher within the first few submissions must not be well-written, is a sure road to discouragement, if not outright depression. Certainly, it makes a writer more likely to give up after just a few rejections.

Since the competition in the book market is fierce by the standards of any industry, realistic expectations are immensely helpful in equipping even the most gifted writer for the long haul. It can also be hugely beneficial in tracking down and working well with the helpful friend who will be toting your manuscript to publishers for you, your agent.

So how does a writer go about acquiring this valuable assistant? Unless one happens to be intimate friends with a great many well-established authors, one has two options: verbally and in writing.

But first, let’s talk about what an aspiring writer should NEVER do
Querying and pitching are an aspiring writer’s only options for calling a US-based agent’s attention to his or her work. Picking up the phone and calling, stopping them on the street, or other informal means of approach are considered quite rude.

Translation: they’re not going to work. Don’t even try.

The same holds true for mailing or e-mailing a manuscript to an agent without asking first if s/he would like to see it, by the way. This is universally an instant-rejection offense. Unlike in the old days, simply sending to an agent who has never heard of you will only result in your work being rejected unread: uniformly, agencies reject pages they did not actually ask to see (known as unsolicited submissions).

Is everyone clear on how to avoid seeming rude? Good. Let’s move on to the accepted courteous means of introducing yourself and your book.

Approaching an agent in writing: the query letter
The classic means of introducing one’s book to an agent is by sending a formal letter, known in the trade as a query. Contrary to popular belief, the query’s goal is not to convince an agent to represent the book in question — no agent is going to offer to represent a book or proposal before she’s read it — but to prompt the agent to ask the writer to send either the opening pages of the manuscript or the whole thing. After that, your good writing can speak for itself, right?

Think of the query as your book’s personal ad, intended to pique an agent’s interest, not as the first date.

Always limited to a single page in length, the query letter briefly presents the agent with the bare-bones information s/he will need in order to determine whether s/he wants to read any or all of the manuscript the writer is offering. This will be familiar to those of you who worked through my Querypalooza series last fall, but for the benefit of all of you New Year’s resolvers new to the game, here’s a list of the information a good query should include:

(1) Whether the book is fiction or nonfiction. You’d be surprised at how often queriers forget to mention which.

(2) The book category. Basically, the part of the bookstore where the publishing book will occupy shelf space. Since no agent represents every kind of book, this information is essential: if an agent doesn’t have connections with editors who publish the type of book you’re querying, he’s not going to waste either your time or his by asking to see it. (For guidance on how to determine your book’s category, please see the aptly-named HOW TO FIGURE OUT YOUR BOOK’S CATEGORY listing on the archive list on the lower-right side of this page.)

It’s also a good idea, but not strictly required, to point out who might be interested in reading your book and why; an agent is going to want to know that at some point, anyway. Of course, I’m not talking about boasting predictions like, “Oh, Random House would love this!” or “This is a natural for Oprah!” (you wouldn’t believe how often agents hear that last one) or sweeping generalizations like, “Every woman in America needs to read this book!” Instead, try describing it the way a marketing professional might: “This book will appeal to girls aged 13-16, because it deals with issues they face in their everyday lives. (For tips on figuring out who your book’s audience might be with this much specificity, please see the IDENTIFYING YOUR TARGET MARKET category at right.)

(3) A one- or two-paragraph description of the book’s argument or plot. No need to summarize the entire plot here, merely the premise, but do make sure that the writing is vivid. For a novel or memoir, this paragraph should introduce the book’s protagonist, the main conflict or obstacles she faces, and what’s at stake if she does or does not overcome them. For a nonfiction book, this paragraph should present the central question the book addresses and suggest, briefly, how the book will address it.

(4) The writer’s previous publishing credentials or awards, if any, and/or expertise that renders her an expert on the book’s topic. Although not necessarily indicative of the quality of a book’s writing, to an agent, these are some of your book’s selling points. For tips on figuring out what to include here, please see the YOUR BOOK’S SELLING POINTS category on the list at right.

(5) Some indication of why the writer thinks the agent to whom the letter is addressed would be a good representative for the book. As I mentioned above, agents don’t represent books in general: they represent specific varieties. Since they so often receive queries from aspiring writers who are apparently sending exactly the same letter indiscriminately to every agent in the country, stating up front why you chose to pick THIS agent is an excellent idea. No need to indulge in gratuitous flattery: a simple since you so ably represented Book X or since you represent literary fiction (or whatever your book category is) will do.

Should any of you have been considering querying every agent in the country, be warned: it’s a sure route to rejection, especially if a writer makes the mistake of addressing the letter not to a specific person, but Dear Agent. Trust me on this one.

(6) The writer’s contact information. Another one that you might be astonished to learn is often omitted. Yet if the agent can’t get hold of you, she cannot possibly ask to you to send her your manuscript, can she?

(7) A stamped, self-addressed envelope (SASE) for the agent’s reply. This isn’t part of the letter, strictly speaking, but it absolutely must be included in the envelope in which you send your query. No exceptions, not even if you tell the agent in the query that you would prefer to be contacted via e-mail.

I’m serious about this: don’t forget to include it. Queries that arrive without SASEs are almost universally rejected unread. (For tips on the hows and whys of producing perfect SASEs, please see the SASE GUIDELINES category on the list at right.)

Is there more to constructing a successful query letter than this? Naturally — since I’ve written extensively about querying (posts you will find under the perplexingly-named HOW TO WRITE A QUERY LETTER category on the archive list, if you’re interested) and how it should look (QUERY LETTERS ILLUSTRATED), the list above is not intended to be an exhaustive guide to how to write one.

Speaking of realistic expectations, do not be disappointed if you do not receive an instantaneous response to your query. Because a well-established agent may receive 800 to 1500 queries per week (yes, you read that correctly), it’s not uncommon for a regularly mailed query not to hear back for a month or six weeks. Some agencies do not respond at all if the answer is no. So it’s just poor strategy to query agents one at a time. (For a fuller explanation, please see the QUERYING MULTIPLE AGENTS AT ONCE category at right.)

Approaching an agent in writing, part II: the electronic or website-based query
Because of the aforementioned slow turn-around times for queries sent via regular mail, increasing numbers of aspiring writers are choosing to send their query letters via e-mail. There are pros and cons to this — which I shall go over at length in a day or two, when I fulfill a reader request for a Formatpalooza take on the subject.

Some agencies ask queriers fill out an electronic form that includes some or all of the information that’s in a traditional query letter. While some aspiring writers have landed agents in this manner, I tend to discourage this route, since typically, the word count allowed is sharply limited. (Some agency sites permit as few as 50 words for plot summaries, for instance.) Also, most writers just copy and paste material from their query letters into the boxes of these forms, substantially increasing the likelihood of cut-off words, missed punctuation, and formatting errors.

If you just cringed, in recognition of how people who read manuscripts for a living tend to react to these types of tiny errors: congratulations. Your chances of querying successfully are substantially higher than someone who doesn’t know to conduct intense proofreading upon ANYTHING that’s s/he sends an agent.

Remember, literally every sentence you send a potential agent is a sample of how good your writing is. Regardless of whether you choose to query electronically or via regular mail, it’s in your best interests to make sure that every syllable is impeccably presented.

Which is why, in case you were wondering, written queries were the only means of approaching agents until just a few years ago, and still the means that most of them prefer. (Short of a personal introduction, of course. Writers whose college roommates or best friends from elementary school grew up to be agents enjoy an undeniable advantage in obtaining representation that the rest of us do not enjoy.) If a potential client has trouble expressing himself in writing, is ignorant of the basic rules of grammar, or is just plain inattentive to those itsy-bitsy details I mentioned above, a written query will tend to show it.

To be fair, aspiring writers often prefer to query in writing, because that, after all, is presumably their strength. Besides, there are a lot of very talented but shy writers out there who would infinitely prefer to present their work from a distance, rather than in person. However, direct interaction with an agent is sometimes a plus.

Approaching an agent verbally: the pitch
A face-to-face presentation of a book concept to an agent is called a pitch, and it’s actually not indigenous to publishing: it’s borrowed from the movie industry. Screenwriters pitch their work verbally all the time. The reason that the publishing industry has been rather reluctant to follow suit is a corollary of the proof-is-in-the-pudding reason I mentioned above: not everyone who can talk about a book well can write one successfully, just as not every writer capable of producing magnificent prose is equally adept at describing it in conversation.

However, since writers’ conferences often import agents to speak, many set up formal pitching sessions for attendees. Sometimes they charge extra for the privilege; sometimes it’s included in the conference fee. It’s also sometimes possible to buttonhole an agent after a seminar or in a hallway, but many conference organizers frown upon that. (Contrary to conference-circuit rumor, it’s typically the conference bigwigs who object to hallway pitching, not the attending agents. Virtually nobody objects to being approached politely immediately after a conference panel — and if they do, they simply say no and walk away. But no matter how much you want a particular agent to represent you, it’s NEVER considered acceptable to attempt to pitch in a conference or literary event’s bathroom. Don’t let me catch you doing it.)

Like the query letter, the purpose of the pitch is not to convince the agent to sign a writer to a long-term representation contract on the spot, but to get the agent to ask the writer to mail him or her chapters of the book. (To engage in another parenthetical just-between-us chat: contrary to what conference brochures often imply, agents virtually never ask a pitcher to produce anything longer than a five-page writing sample on the spot. Since manuscripts are heavy, they almost universally prefer to have writers either mail or e-mail requested pages. I don’t know why conference organizers so often tell potential attendees otherwise.)

In order to achieve that, you’re going to need to describe your book compellingly and in terms that will make sense to the business side of the industry. In essence, then, a pitch is a verbal query letter.

Thus, it should contain the same information: whether it is fiction or nonfiction, the book category, the target audience, any writing credentials or experience you might have that might provide selling points for the book, and a BRIEF plot summary. Most conference organizers are adamant about the brief part: their guidelines will commonly specify that the summary portion should take no more than 2 minutes.

Did I just hear all of you novelists out there gulp? You honestly do not have a lot of time here: scheduled pitch sessions may range in length anywhere from 2-15 minutes, but most are 5-10.

Usually, they are one-on-one meetings in a cramped space where many other writers are noisily engaged in pitching to many other agents, not exactly an environment conducive to intimate chat. At some conferences, though, a number of writers will sit around a table with an agent, pitching one after the other.

Yes, that’s right: as if this situation weren’t already stressful enough, you might have to be doing this in front of an audience.

While the opportunity to spend telling a real, live agent about your book I’m going to be honest with you: the vast majority of aspiring writers find pitching absolutely terrifying, at least the first time they do it. Like writing a good query letter, constructing and delivering a strong pitch is not something any talented writer is magically born knowing how to do: it’s a learned skill. For some help in learning how to do it, please see the HOW TO PREPARE A PITCH category on the list at right.

In case I’m being too subtle here: if you are looking for in-depth analysis on any of these subjects or step-by-step how-tos, try perusing the category list at right.

Since I usually tackle these issues on a much more detail-oriented basis — a hazard of my calling, I’m afraid — I’m finding it quite interesting to paint the picture in these broad strokes. Next time, I shall talk a bit about what happens after a query or submission arrives at an agency — and perhaps use that as a segue into that aforementioned additional Formatpalooza post, by special reader request.

The joint is going to be jumping here at Author! Author! Keep up the good work!

The all-you-can-eat hopefulness buffet, or, you’re already sending those queries out again, aren’t you?

I heard your jubilation in the wee hours, campers: at 12:01 this morning, those of you who had been holding your proverbial horses since November’s series on how to focus your querying list so you don’t waste your valuable time approaching agents who do not represent your type of writing gave a giant whoop of joy and reached for your already-stamped SASEs. The Rev. Dr. Martin Luther King, Jr., Day long weekend is now over, and starting this week, the annual tidal wave of New Year’s resolution queries and submissions will be starting to recede.

Translation: a savvy writer may begin thinking about sending off those long-delayed queries and requested materials. Millicent the agency screener will now have time to consider them more carefully.

For the benefit of those new to the perversities of Author! Author!, not so long ago — to be specific, on the first day of this very month — I gave some advice to eager New Year’s resolvers all over this great land of ours: hold off for a few weeks before you start querying and submitting again. Why? Well, for a couple of excellent reasons, up to and including the fact that every year, thousands upon thousands of aspiring writers resolve that this year, by gum, they’re going to get that novel published.

The results are clearly visible on the second mailing day after the New Year’s holiday: our old pal Millicent is up to her eyebrows in queries. It does not, to put it mildly, put her in the best of moods — and one does not need to be the Amazing Kreskin to guess whether a grumpy, overworked screener with 740 queries cluttering up her desk or in her e-mail inbox will be more or less inclined to reject at the sight of the first typo than a happy, well-rested one greeted by a mere 327 queries at the beginning of her workday.

The same principle holds true, of course, for requested materials. As we’ve been discussing throughout our recent series of standard format for manuscripts (and don’t worry, e-queriers and submitters: there’s another Formatpalooza post in the offing especially for you), it’s Millicent’s job to be nit-picky and rejection-happy. If she weren’t, her boss — the agent for whom she screens queries and submissions — would end up spending so much time reading potential clients’ work that she would have no time to sell her existing clients’ books.

You wouldn’t want that, would you?

If you harbor aspirations of making a living as a writer of books, you shouldn’t. After all, reputable agents don’t stay in business by tracking down exciting new talent, at least not directly: they make their livings, and their clients’ as well, via placing works by already-signed authors.

Believe me, once you are one of those authors, you will be grateful for this arrangement.

Seriously, reading time is a scarce commodity for many a successful agent. Since those authors are constantly producing new manuscripts, and since the literary market is constantly changing, agents do indeed need to be reading constantly — but not necessarily submissions from would-be clients. Even the most literature-loving agents may devote only a small fraction of their time to scanning new writers’ manuscripts.

Thus Millicent’s job security: the agent relies upon her to winnow out the overwhelming majority of queries and submissions, so that he may devote his scant reading time to only those most likely to catch his fancy.

But that’s not how most writers trying to break into print think agencies work, is it? “But Anne,” aspiring writers everywhere mutter, “that’s appallingly cynical. Isn’t it the agent’s job — not to say responsibility, obligation, and/or glory — to ferret out the best and brightest of new talent? Isn’t it, in fact, his role in the literary world to discover brilliant undiscovered talent like me?”

Actually, no, it isn’t. It’s his job to sell books by his existing client base, period. But don’t lose heart: you have the ever-malleable market to thank for his impulse to seek out new talent. What is selling today might well not be selling next week.

So yes, that agent does need you. Or someone like you. Fortunately, around this time of year, Millicent is still getting upwards of 800 queries a week from your adorable ilk.

I hear that undercurrent of grumbling out there: this deck seems a trifle stacked against those new to the game. Especially if, like the overwhelming majority of new queriers, you had previously believed that the guiding purpose of the literary agency as an institution was essentially charitable — to discover new writing talent and bring it, lovingly cradled, to an admiring public.

If that last paragraph made your stomach drop to your knees, you’re not alone. Most new queriers and submitters are stunned to learn that the agency system is not set up primarily to discover them.

It will save you a lot of heartache to learn how the process actually works, as well as what to expect. Not to mention to grasp how the publishing world has changed in the last twenty years: in 1990, there were roughly 48,000 different books published in the United States; last year, there were about 250,000.

Starting to make sense that the agent of your dreams needs Millicent to do his preliminary reading for him? There are a heck of a lot of manuscripts floating around out there.

So welcome, neophytes — and kudos to you for being smart enough to do your homework before you start boxing up your hopes and dreams and sending them off to strangers. Welcome, too, to those preparing to send out your next raft of queries or that long-delayed packet of requested materials, as well as all of you who are trying to work up nerve to start querying again after a painful rejection. And a big, hearty how-are-you-doing? to the many, many aspiring writers out there intent on finishing up a writing project while contemplating the challenge of landing an agent from out to the corners of their eyes.

I’ve got a treat for you, wrapped in a bitter coating. Today, we’re going to talk about the history of writers just like you — and while we’re at it, debunk a few widely-believed myths.

How books used to get published during the Taft administration, or, how a surprisingly high percentage of aspiring writers believe the industry still works
A hundred years ago, the publication process was pretty straightforward: an author wrote a book, contacted an editor at a publishing house, and if the editor liked it, he (it was almost invariably a he) chatted about it with senior staff; if he could convince them to take a chance on the manuscript, he would edit it for publication. Printing presses were set in motion, and in due course, the book was available for sale. The publisher sent out advance copies to newspapers, so they could produce reviews.

Of course, that was back when there were few enough books published in these United States that most releases from a good-sized publishing house could garner a review in a major newspaper or magazine. Think about it: in 1910, there were only 13,470 book published; assuming that a good newspaper ran its book review section once per week, and covered ten books each time, any given new release had about a 1 in 25 chance of getting reviewed. Even greater, if the subject matter had local interest.

Now, so many books are published in any year that only a tiny fraction of them enjoy the substantial publicity of a newspaper or magazine review. Not only are there exponentially more new releases, but fewer and fewer print sources publish book reviews at all.

Back to days of yore. Amazingly, considering that authors often possessed only one copy of their manuscripts — remember, the photocopier wasn’t invented until 1938, and it wasn’t commercially available until two decades later — it wasn’t uncommon for writers just to pack their books into boxes and send them to publishers without any preliminary correspondence. The result was what’s known in the biz as an unsolicited submission, but unlike today, when a manuscript that appears on an editor’s desk out of a clear blue sky is invariably rejected unread, publishers would set these books aside until some luckless employee of the publishing house had time to go through the stack.

This ever-burgeoning source of reading material was known as the slush pile. Although solicited submissions (i.e., those that the editor has actually asked to see) have probably always enjoyed a competitive advantage, slush pile manuscripts did occasionally get discovered and published.

They also, predictably, got lost on a fairly regular basis. Thus the old writerly truism: never send anyone the only copy of your manuscript.

It’s still not bad advice, by the way. Hard disks do crash from time to time.

Because there were fewer manuscripts (and publishing houses were more heavily staffed) before the advent of the personal computer, a writer did not need an agent: it was possible to deal directly with the acquiring editor, or at any rate with the luckless assistant whose job it was to go through the slush pile. But back when the hefty Taft was overseeing the nation’s business, it was also still completely permissible to submit a manuscript in longhand, too.

Times change, as they say. One of the ways that time changed the publishing industry was that publishing houses began expecting to see fiction and nonfiction presented to them differently.

The fiction/nonfiction split
Both historically and now, novels were sold to publishers in pretty much the form you would expect: as complete manuscripts, and only as complete manuscripts. At least, they buy first novels that way; until fairly recently, the major publishing houses quite routinely offered fiction writers who had written promising first novels could snag a multi-book contract.

It took until the 1990s for publishers to notice that a commercially successful first book is not necessarily an absolute predictor of whether the author’s second or third book will sell well. Or, to turn that around to the author’s perspective, that a book she had spent five or ten years perfecting might have been just a trifle more polished when it hit the shelves than one her publisher expected her to crank out in the year after her first book was released. While she was on a book tour, no less.

As a result, while multi-book contracts still exist — particularly in YA and genre fiction, markets conducive to series — they have become substantially less common for fiction. While previously-published authors can occasionally sell subsequent books based upon only a few chapters (known, unsurprisingly, as a partial), novelists should expect to write books before they can sell them.

Nonfiction, however, is typically sold not on the entire book, but via a marketing packet known as a book proposal. There are several hefty categories on the archive list at right on how to put one together, but for the purposes of this post, a generalization will suffice: a book proposal is a packet consisting of a description of the proposed book, a sample chapter, descriptions of subsequent chapters, and an array of marketing materials. Typically, these materials include everything from a detailed analysis of similar books already on the market to an explanation of who the target readership is and why this book will appeal to them to a marketing plan. Traditionally, previously published writers also include clippings of their earlier work.

Basically, a book proposal is a job application: in effect, the writer is asking the publishing house to pay her to write the book she’s proposing. (For some guidance on how to put one of these intimidating packets together, check out the mysteriously-named HOW TO WRITE A BOOK PROPOSAL on the archive list conveniently located at the lower right-hand side of this very page.)

That does not, however, mean that the writer will get paid up front, at least not entirely. Because buying something that does not exist obviously entails running the risk that the author may not deliver, the advance for a book sold in this manner is typically paid in three installments, one when the publication contract is signed, another after the editor has received and accepted the manuscript, and a third when the book actually comes out.

Call it an insurance policy for authorial good behavior. Apparently, novelists are regarded as shiftier sorts, because to this day, the only acceptable proof that they can write a book is to have already written one.

Everyone clear on the fiction/nonfiction distinction? Good. Let’s move on to one of the other great cosmic mysteries.

The lingering demise of the slush pile
Just to clear up any misconceptions floating around out there: if you want to sell a book to a major U.S. publisher in the current market, you will need an agent to do it for you. The slush pile is no more; currently, all of the major houses will accept only represented manuscripts.

Like any broad-based policy, however, it comes with a few caveats. We’re only talking about the great big publishers here; there are plenty of smaller publishers that do accept direct submission. One hears tell of some children’s book divisions at major houses that still accept direct submissions; if an editor meets a writer at a conference and positively falls in love with his work, it’s not unheard-of for the editor to help the writer land an agent (usually one with whom the editor has worked recently) in order to side-step the policy. Stuff like that.

But it’s not wise to assume that you’re going to be the exception. If you’re hoping for a contract with a big publisher, get an agent first.

This was not always a prerequisite, of course. Until fairly recently, one element of that fiction/nonfiction split I was regaling you with above was that while novels had to go through an agent, nonfiction writers could submit proposals directly to publishers. Not so much anymore.

You novelists out there are a bit restive, aren’t you? “But Anne,” I hear some of you complaining, and who could blame you? “This is starting to seem a trifle discriminatory against my ilk. NF writers are presenting substantially less writing than fiction writers; a proposal’s what, 40-60 pages, typically? As a novelist, I’m expected to produce an entire book. I would have thought that if publishing houses were going to distrust anybody enough to want an agent to vouch for ‘em, it would be the author whose book they were buying at the idea stage.”

Don’t upset yourselves, oh novelists; it’s not good for your stomach acids, and besides, since everyone needs an agent now, it’s a moot point. But I suspect that the answer to your question is that that publishers habitually receive far more fiction submissions than nonfiction ones — interesting, given the long-standing industry truism that fiction is easier to sell, both to editors and to readers. (It probably also has something to do with the fact that nonfiction books are often proposed by those with clip-worthy previous publishing credentials, such as magazine articles and newspaper columns, but believe me, the other reason would be more than sufficient.)

Before petty bickering begins to break out between fiction and nonfiction writers over a situation that has more or less vanished anyway, let’s turn our attention to a more absorbing topic: why would the big publishing houses feel so strongly about agents that they would all agree upon a represented-books-only policy?

The rise of the agent
Although many aspiring writers regard the necessity of procuring an agent as a necessary evil at best, agents perform an exceedingly important role in the current publishing market. Not only do they bring brilliant new writers and amazing new books to editors’ attention, but they are now also effectively the first-round submission screeners for the publishing houses.

How so? By passing along only what they consider marketable and of publishable quality, agents thin the volume of submissions the publishers see on a monthly basis to Niagara Falls, rather than the Atlantic Ocean. In other words, they reject so the publishers don’t have to do so.

It’s easy to resent agents for this, to think of them as the self-appointed gatekeepers of American literature, but that’s not really fair. Much of what they assure that the editors never see honestly isn’t publishable, after all; I hate to disillusion anyone (and yet here I am doing it), but as Millicent would be the first to tell you, a hefty majority of the writing currently being queried, proposed, and submitted is not very well written. Even very promisingly-written submissions are often misformatted, or would require major editing, or just plain are not quite up to professional standards.

Or so runs the prevailing wisdom; we could debate for weeks over the extent to which that’s really true, or how difficult it often is for genuinely innovative writing to land an agent. Suffice it to say that if the major publishers believed that agents were rejecting manuscripts that their editors should be seeing, they presumably would change their policies about accepting only agented manuscripts, right?

Think about it. You’re perfectly at liberty to continue to resent it, of course, but it will help you to understand the logic.

“Okay, Anne,” I hear some of you reluctantly conceding, “I get that if I hope to sell my book to a major U.S. publisher, I’m going to need to find myself an agent. But if you don’t mind my asking, what do I get out of the exchange, other than a possible entrée to an editorial desk?”

A good agent can do quite a bit for a writer. First, as you reluctant conceders already pointed out, an agent can make sure your manuscript or book proposal lands on the right desks: not just any old editor’s, but an editor with a successful track record in acquiring books like yours and shepherding them through the sometimes difficult publication process. Pulling that off requires both an intimate knowledge of who is looking to buy what right now – not always an easy task, considering how quickly publishing fads change and editorial staffs turn over — but also the connections to enable a successful pitch to the right audience.

Again, think about it: for an agent to be good at his job, he can’t just send out submissions willy-nilly. He must have the experience to target the editors who are most likely to be interested in any given book.

Agents also negotiate book contracts for their clients, act as a liaison between the author and the publishing house, and help mediate any disputes that might arise. Like, for instance, if the publishing house is being a mite slow in coughing up the contracted advance.

Yes, it happens, I’m sorry to report. And if it happens to you, you’re going to want an experienced agent on your side, fighting for your dosh.

Admittedly, it will be very much in your agent’s self-interest to make sure that you’re paid: in the U.S., reputable agents earn their livings solely from commissions (usually 15%) on their clients’ work. That means, of course, that if they don’t sell books, the agency doesn’t make any money.

As we discussed above, agencies are seldom non-profit enterprises. Doesn’t it make sense that agents would not take on manuscripts that they do not believe they can sell in the current market, even if the writing happens to be very good indeed?

Typically, the agent will handle all of the money an author makes on her book: the publisher pays advances and royalties to the agency, not directly to the author; the agency will then deduct the agent’s percentage, cut a check for the rest, and send it to the author. In the U.S., agencies are also responsible for providing their clients and the IRS with tax information and documentation.

Since self-employed people like writers have been known to get audited from time to time, you’re going to want this level of verifiability. Trust me on this one.

To recap: how things have changed since William Howard Taft roamed the earth
Way back when: aspiring writers used to be able to approach editors at major publishing houses directly to market their books.
The reality now: with few exceptions, a writer will require an agent to approach a publisher for her.

Way back when: fiction and nonfiction books were marketed in the same manner, as already-completed manuscripts.
The reality now: fiction is sold on the entire manuscript; with certain exceptions, nonfiction is sold as via a book proposal.

Way back when: nonfiction writers could approach major publishing houses directly with their book proposals.
The reality now: agents submit both fiction and nonfiction books on behalf of their authors.

Way back when: agents played a substantially smaller role in the overall dynamic of U.S. publishing.
The reality now: they largely determine which manuscripts editors will and will not see.

Way back when: an author often formed a personal relationship with his editor and other publishing house staff, sometimes lasting decades.
The reality now: the editor who acquires a book may not still be the editor handling it by the time it goes to press; a good agent can do a lot to help smooth over any resulting difficulties.

Um, Anne, I was not laboring under the misconception that Taft was still president. Why are you telling me all of this while I’m gearing up to send out my next round of queries and/or submissions?
An excellent question, campers, and one that fully deserves an answer: because all too often, even market-savvy queriers and submitters assume, wrongly, that the only conceivable reason their work might get rejected is the quality of the writing. If the manuscript were well-written, they reason, any agent in her right mind would snap it up right away, right? So if the first says no, they all will.

These days, more than ever, that’s just not true. Agents specialize, market conditions change, and as any writer who has landed an agent within the past five years can tell you, whether a hundred agents have said no has no effect whatsoever on whether Agent 101 will say yes. It’s a matter of personal literary taste — and a thousand other factors.

Translation: keep moving forward, in spite of rejection. The right agent for your work may well be out there, but if you don’t try to find her, she’s never going to find out that you’re the client of her dreams.

Remember, the only manuscript that has no chance of getting published is the one that just sits in a desk drawer, gathering dust, because the writer doesn’t have the nerve to send it out.

Again, that flies in the face of common writerly conceptions of how the next big talent gets discovered, doesn’t it? The fantasy runs a little something like this: if a writer is really talented, an agent would spontaneously appear on his doorstep the instant he finishes typing THE END and sign him to a long-term representation contract on the spot (and without reading the manuscript, apparently). By the end of the week, an editor at a major publishing house offers a million-dollar advance — and by the end of the month, the author is smiling at Oprah’s studio audience, saying, “Oh, it’s all been such a whirlwind.”

Except that’s not how 249,980 of those 250,000 books got published in the United States last year. Most of the ones who ended up on Oprah were nonfiction writers, anyway, and not talking about their first books.

That’s not going to make the starry-eyed writer of a genuinely good first novel feel less disappointed when only one of the fifteen agents she queried asks to see pages, though, is it? Or when the one who asks to see it doesn’t respond for three or four months, as is now quite common. Or even — brace yourself, dreamers — doesn’t respond at all if the answer is no.

Nothing I mentioned in the last paragraph is any reflection whatsoever on the quality of the writing in the manuscript in question, right? It’s just how the process works these days.

Realistic expectations might not be very sexy, but learning the basic contours of how real writers actually get their books into print will help you keep the faith through the long and often frustrating querying and submission process. And that, my friends, is the best way to get your manuscript published: not by waiting for lightning to strike you, but by bellying up to that buffet day after day, week after week, and, if necessary, year after year.

Why? Because Taft isn’t president any more, and it’s a heck of a lot harder to sell a book to a publisher now. You don’t want to land just any agent; hold out for the one who can help you do it beautifully.

Next time, I shall be talking a bit more about what happens to your query and submission after it lands on Millicent’s desk. Keep up the good work!

Formatpalooza, part XXIII: taking the guesswork out of the equation — or are we?

Once again, I had to laugh, campers: just as we were winding up this series on standard format for manuscripts — that’s book manuscripts and book proposals, mind you; if you are writing short stories, magazine articles, or for an academic journal, please seek out their specific requirements elsewhere — news sources all over North America suddenly began shouting that astronomers had determined that the astrological zodiac was off by about thirty degrees. That meant that instead of twelve signs, there were now thirteen, and most people were forcibly dragged into the sign before the one they had been used to reading in the newspaper.

I assume you heard all of the noise about it. The only problem: it wasn’t true.

Now, this outcome probably was not all that surprising to those whose first response to the breaking story was, “Gee, isn’t astronomers declaring that the basic principles of astrology have changed rather like orthodontists deciding that everything we have previously known about lipstick application is misguided?” but unfortunately, in the rumor-based news market, under-researched reporting is not particularly rare. Even more unfortunately, the time-honored and honorable newspaper practice of printing retractions is not especially common in television media — and virtually unheard-of in Internet declarations.

As those of you who have ever tried to look up information about submission format online are undoubtedly already aware, the result is a lingering mish-mash of the true, the partially true, and the blatantly false, mostly declared in identical tones of certainty, and all equally prone to generating a, “But I heard…” response. The underlying assumption is, and not entirely unreasonably, that each individual is now responsible for doing the necessary background research that reporters used routinely to provide.

Hands up, everybody whose last ten Google searches involved any research whatsoever beyond typing in a keyword or two, hitting RETURN, and scrolling through the top ten or twenty hits. Realistically, although most surfers know that not everything posted online is true, busy lives dictate that they act as though it were.

Case in point: the dizzying array of formatting, submission, and even grammatical advice floating around out there. I have nothing but sympathy for any poor aspiring writer whose first — or only — attempt to understand how new writing gets published in this fine country is gleaned from typing how to get published, literary agents, or even manuscript format into a search engine. Although I am fully aware that’s how some of you might have stumbled upon Author! Author!, the fact that I’m barraged on a daily basis by pleas from confused writers, begging me to reconcile what they read somewhere with what I’m suggesting, leads me to believe that while the Internet has in some ways made obtaining credible guidance for professional submission easier, in many respects, it’s harder than it was ten years ago.

And that is indeed unfortunate, because, let’s face it, it’s also significantly harder for a new writer to land an agent than ten years ago. Not only is the competition greater, but the economic downturn and resulting contraction of the publishing industry has meant that at most agencies, more aspiring writers are competing for far fewer client slots.

In a banner year, an agent might take on three or four new clients. In a lean year — or in what is expected to be a lean year — it might be even fewer.

Let’s pause a moment, to allow the implications of that last statement to sink in fully. Although the overwhelming majority of submitters to agencies simply assume that the average agent will simply pick up any good writing that arrives on her doorstep, that’s always been a logistical impossibility; there are far, far too many good writers out there. Even the more sophisticated submitters, the ones who have done their homework sufficiently to understand that there is no such thing as a generalist agent, often operate on the assumption that the only factors playing into whether the agent of their dreams decides to offer to represent them or not are the quality of the writing in the manuscripts and their respective fit into their authors’ chosen book categories.

In practice, that’s always been far from true. Ostensibly, it’s the agent’s job to be able to tell the difference between good writing in general, good writing in a selected book category, and good writing in a selected book category that could potentially interest an editor in the current book market. Any well-respected agent will receive literally thousands of queries and submission per year that fall into the first two groups — and hundreds that fall into the last.

And if that doesn’t strike you as potentially problematic for even the best new writers in your chosen book category, I can only suggest that you go back and re-read the last three paragraphs. You might have missed something.

As we discussed throughout the autumn of ‘Paloozas — don’t worry; we’ll be moving away from submission matters and back to craft next week — an agent has to consider many, many factors in deciding which dish out of the rich buffet of offerings to embrace as his next project. Quite a few of those factors are entirely outside the writer’s control: publishing trends, social movements, what’s being whispered around editorial water coolers these days, what any particular agent has just heard pitched recently at a literary conference. If your book category doesn’t happen to be hot right now, it is necessarily going to be harder to interest an agent in selling your book than if your category is rumored to be the next big thing.

Some factors, however, lie completely within the writer’s hands. Whether the manuscript is presented in standard format, for instance, and whether the formatting is consistent. The typeface and size the writer chooses. The percentage of backstory included on page 1. Whether the story opens with conflict or with ordinary interaction. Whether all the phrasing on page 1 is original, or whether it is peppered with catchphrases.

And so forth. Despite the consistent writers’ conference complaint, we writers honestly do make most of the decisions about our own manuscripts. That comes at a cost: agents, editors, and contest judges therefore have a right to assess our work not only on the writing, but also upon how well we adhere to the rules of standard format, grammar, punctuation, and the like.

Was that giant sucking sound that just rocked the universe the sharp collective intake of breath by aspiring writers everywhere who hadn’t realized before that any or all of those matters could be rejection triggers all by themselves? Or was it merely the audible dismay of those of you who did not proofread your last e-mailed submission IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD before sending it off?

I mention e-mailed queries and submissions advisedly, because their steep rise in popularity has presented its own problem. Whereas in years passed, agents, editors, and contest judges were only able to judge submission only upon what appeared on the printed page, now, they can see not only the presentation polish of a submission, but also how the writer got it to look that way.

It is only reasonable, then, to expect Millicent the agency screener — who, after all, is employed specifically to reject the overwhelming majority of both queries and submissions before they get anywhere near the agent’s desk or computer screen — to take these matters seriously. While it has always been true that publishing types have associated incorrect grammar, punctuation, and even deviations from standard format with poor writing (an unfair correlation, perhaps, but a practically universal one), now that spell- and grammar-checkers are built into word processing programs and people like me yammer endlessly about proper manuscript format online, the tolerance for these gaffes has gone down, not up.

Anyone see the problem with that happening while we’re all constantly being exposed to the effects of the Internet’s unique combination of widespread disregard of the rules of grammar and punctuation, most e-mail and blogging programs’ outright hostility to proper indentation (oh, you thought I LIKED writing this in business format?), and the tendency of online advice-givers to contradict one another? Anyone?

Where these forces collide most harmfully for the aspiring writer is in the e-mailed or online submission. While a decade ago, an aspiring author who didn’t know to put the slug line in the header, but typed it at the top of each page of text, might have gotten past Millicent, in today’s online submission environment, his manuscript would be rejected by the top of page 2. Similarly, a writer could have gotten away with indenting each paragraph by hitting the space bar a certain number of times, as one would on a typewriter, whereas now, it’s immediately apparent to anyone looking at a soft copy submission that such a writer simply doesn’t know how to set tabs in Word.

Already, I’m sensing hands shooting into the air out there, but hold your proverbial horses, please: not everyone may have gotten why precisely Millicent might conclude that a writer who made these mistakes might be a harder client for her boss to represent, and thus one to reject right off the bat. Consider, please, these two submission openings — and, as always, if you are having trouble seeing the particulars, try holding down the COMMAND key and hitting + to enlarge the image:

Quick, tell me: what are the three major formatting differences between these two page 1s?

Oh, you didn’t spot them? That’s not too terribly surprising — in a paper submission, Millicent probably would not have caught them, either. They look more or less identical, right?

Had either you or Millicent been able to open the relevant Word file, however — as our Millie would have had to do in order to consider an e-mailed submission — you would instantly have noticed several serious problems. First, the slug line (Mini/The Good Example/1) is not located in the header, but typed laboriously at the top of each page. That would mean, in practice, that after virtually any revision, the slug lines would shift either lower on the page or backward onto the previous page, rendering the pagination useless.

Second, and as a direct result, the chapter designation is on the third line of page 1, not line 1, where it should be. Third, both the chapter designation and the chapter title were hand-centered by the simple expedient of hitting the space bar repeatedly until the text was in the right place, as one would on a typewriter. Third, all of the indentation was done not by setting a tab, but by hitting the space bar 9 times at the beginning of each paragraph.

“But Anne,” many of you cry out in protest, “why would it matter? Isn’t all that counts for standard format how the page looks?”

Yes and no, dismayed protesters. Yes, for a hard-copy manuscript, looking right is sufficient. No, for a soft-copy manuscript, the words being in the right positions on the page is not enough to look professional.

Why not? Well, ease of subsequent revision, mostly. Just as the page numbers would have to be changed by hand in the second version, using the typewriter-style centering would mean that if the title changed, the writer would have to refigure how many spaces to insert, rather than using the Center function (found on the FORMATTING PALETTE under the VIEW menu in Word) to recenter it automatically. And even on a typewriter, not setting a tab (easily done using the RULER function under the VIEW menu) for something that needs to be done at the beginning of each and every paragraph in the manuscript is, well, a trifle strange.

If you found that last paragraph mystifying, may I make a simple suggestion that will make your life as a submitting writer far, far easier in the long run? Invest a few hours in taking a basic class on the functions of Word, because any agent or editor currently working in the United States will expect a new writer to be familiar with how it works.

Unfortunately, this is not information you’re likely to be able to find in a 2-minute Google search. You’re going to want to take an actual class, so you can ask as many questions as you need in order to get comfortable with all the bells and whistles.

Call your local computer store and ask; if you use a Mac, most Apple stores offer these tutorials for free. If you can’t find a class near you, try calling the local community college, asking to be directed to the Computer Science or English departments, and inquiring whether there is an advanced student who might like to make a few bucks by spending an hour or two showing you how to set up a document according to the rules of standard format.

I would repeat the same advice, with different emphasis, to any aspiring writer unsure of the rules of punctuation and/or grammar. In the long run, one of the best things an aspiring writer can do to improve his chances of getting professional recognition is to invest the time in a good, basic grammar course. Heck, I’m a big fan of every writer taking a refresher course every five or ten years.

I realize that this flies in the face of the web-based expectation of instant answers, and yes, I am always delighted to answer such questions here, especially as they relate to page formatting (the Formatpalooza post on punctuation in dialogue was in response to a reader’s question, for instance). But at least for as long as my agent keeps insisting that now is not the right time to bring out Author! Author! in book form (a now that has extended for a good five years, only six months less than I’ve been blogging), I can’t be standing next to you while you are composing, can I?

Trust me, both the writing and submission processes are significantly easier for an aspiring writer with a firm grasp of the rules of the language. If for no other reason than that those who are already conversant with how to use a semicolon correctly don’t have to waste hours upon hours wading through the widely divergent advice on the subject currently to be found online.

This is, after all, a business in which both spelling and grammar count. Very much. I would even go so far as to say that being good at both are a job requirement for a professional writer.

Like the strictures of standard format, however, grammar is not something that anyone is born knowing. The rules need to be learned, and applying them is a learned skill. Just as no aspiring baseball player would expect to hit a home run the first time she steps up to bat, neither should an aspiring writer cling to a misguided belief that if her writing is good enough, Millicent will overlook spelling, grammar, or punctuation problems.

She won’t. Period. Less so now than ever, because these days, it’s widely believed in publishing circles that there is more than adequate training in such matters readily available on the web.

Tell me, those of you who have gone looking for it, is that true? And if it is, how easy is it to tell a credible source from one that’s just winging it?

The same perception dominates the publishing world about standard format for manuscripts, by the way. The last time I announced I was going to run through the rules of standard format again, an agent of my acquaintance, a tireless advocate for my giving up this blog in order to rechannel the considerable time and energy I devote to it into my other writing, even bet me a nickel that no one would even comment, much less ask questions, throughout my next foray into the subject. Despite my readers’ consistent devotion to improving both their writing skills and ability to present them professionally, he wagered that you would be so tired of formatting after my revisiting repeatedly it for five years that the posts that time around would pass relatively uncommented-upon.

Actually, he didn’t suggest betting on it until after I stopped laughing at his contention. “What’s so funny?” he demanded. “It’s not as though your past posts on the subject aren’t well-marked, or as if there aren’t a million other sites on the web devoted to the subject. Why can’t readers just go there to find out what to do?”

Because I like the guy and I’m not in the habit of lecturing agents, I restrained myself from suggesting that he just didn’t understand how a blog works. “Some will, but many of my readers don’t have the time to comb the archives.” (See? I honestly am aware of that.) “And the writers brand-new to the game may not yet know that there is a standard format at all. By going over it two or three times a year, I’m doing my part to make sure that everyone’s writing can look its best for you. You should be grateful.”

He was, in a word, not. “Did you spend your last three lifetimes blithely violating the rules of grammar and structure, condemning yourself to the Sisyphean task of explaining them over and over again this time around? You’re dreaming, my friend — your readership doesn’t need this. I’ll bet you twenty bucks that you get fewer comments this time than last.”

Well, great as my faith in my readers undoubtedly is, I seldom bet more than a nickel (although I did win a quarter off my mother during the last campaign season for accurately predicting the outcome of the Nevada senate race), so he had to settle for that. “You’ll see,” I told him. “Not only will readers comment more than usual, but they’ll come up with questions neither you nor I would have thought of addressing.”

He handed over the nickel after Part III. One of you lovely people asked a perfectly reasonable about indentation he’d never heard before. Better yet, one that had never occurred to him before.

Now he is yet another convert to what I have long held is the truth about aspiring writers: contrary to practically universal opinion amongst professional readers, deviations from standard format are not usually the result of writers’ being too lazy to find out how to present a manuscript. Most of the aspiring writers I encounter are downright starved for accurate information on the subject; the underlying problem is that there isn’t enough authoritative information out there to combat all of the inaccurate rumors.

I’ve always been a big proponent of agency websites simply posting a page with the formatting rules, if only so I could devote our shared time here to craft. Some do, but most don’t; virtually all that do simply assume that any aspiring writer serious about getting published will already be familiar with standard format.

And that, in case those of you who have been hanging around Author! Author! for years have been wondering, is why I revisit the strictures of standard format at least twice per year. Call it my charitable contribution to the writing community.

If you feel it has been helpful and you are reading this before 10 p.m. on Sunday, January 16, 2011, may I suggest that a delightful means of expressing that would be to take a couple of minutes to nominate Author! Author! for a Bloggie Award? The more nominations, the more likely the blog is to make it to the finalist round, and thus be read by judges.

Again, I just mention. No pressure, of course. But I’d really like to see the stars line up right this year.

Next time, we shall plunge head-first back into the rigors of craft. Keep up the good work!

Formatpalooza, part XXII: dates, places, and the passage of time


Before we launch into today’s festivities, a couple of quick announcements. First, all of us here at Author! Author! are wafting good wishes toward science fiction author Orson Scott Card, who suffered a mild stroke last Saturday. Here’s to a speedy recovery, OSC!

Second, a heads-up for Seattle residents and those lucky enough to live in her relatively snow-free environs: Heidi Durrow, author of The Girl Who Fell from the Sky, will be giving a reading tonight at the Northwest African-American Museum (2300 S. Massachusetts St.), as well as signing her book at Costco (4401 4th Avenue S.) on Friday at 12:30 p.m. and reading at Third Place Books (17171 Bothell Way NE, Lake Forest Park) on Saturday at 6:30 p.m. I shall be at the Saturday night event, so please do come up and introduce yourself!

In other news, nominations for the Bloggies — which celebrate precisely what you think they do — are now open, and shall remain open through this coming Sunday, January 16th. So if anybody out there should happen to admire any particular blog, this would be a lovely time to express that sentiment through a nomination, if you catch my drift. Only the most-nominated blogs in any category (say, art/craft or topical) will proceed to the judging round, so if you have an opinion on the subject, now would be the time to weigh in about any blog you’d found particularly helpful within the last year.

I just mention. Back to the business at hand.

Earlier in this series, incisive reader Bruce (seconded by sharp-eyed reader Elizabeth) pointed out an issue that had somehow so far slipped between the cracks of Formatpalooza. Ahem:

The first page of my novel begins with a dateline. How would you treat it? As a typical dateline, as in a mag or newspaper? As a header?

or as something in-between?

At first, I must admit, I was a trifle nonplused by this question. Had we not discussed the issue of inserting articles, letters, and journal entries earlier in this series and did not that jolly little monologue include discussion of how to include a dateline?

Well, it did and it didn’t, as I learned upon going back and doing a spot of re-reading. That earlier post did indeed show a couple of options for including a dateline for an article, letter, or diary entry imbedded within a non-academic manuscript. (For guidelines covering this kind of long quote in academic work, please see that previous post.) One could introduce the relevant date in the text just before the excerpted bit:

That would work in either a fiction or nonfiction manuscript. Nonfiction writers, however, also enjoy the option of using a boldfaced subheading. This format is especially popular for excerpting newspaper articles, as it would more closely resemble the way a reader might find it in a published book. Take a gander:

Doesn’t leave much doubt about when ol’ Nellie wrote that journal entry, does it? If this same entry were to appear in a novel manuscript, however, the boldfacing would not be appropriate.

Why the dichotomy? Pull out your hymnals and sing along now: in a novel manuscript, nothing whatsoever should be in boldface or underlined. In a nonfiction manuscript, only subheadings may be in boldface.

Thus, in a novel, Nellie’s diary entry would look like this on the page:

Everybody clear on that? I want to make certain, because as we saw in our last Formatpalooza post, in the welter of manuscript-formatting information out there, it’s very, very easy for an aspiring writer to conflate what would be appropriate for a dateline in one context — in this case, mid-chapter in a fiction or nonfiction manuscript — with what is called for in another.

Say, if the date, time, and/or place designation were opening a chapter, or even, as Bruce and Elizabeth would like to do, the book.

I have good reason to be cautious: if an unwary writer were simply to type dateline + manuscript format into Google, much of what would pop up in the first page would be either inapplicable or wrong. Actually, I just did it, and Result #6 was a link to Bruce’s question on this site. It also turned up a self-styled expert ordering an eager questioner to use underlining instead of italics, which is flatly incorrect for a book manuscript. Not entirely surprisingly, the expert didn’t bother to mention — and perhaps was unaware — that standard format for short stories, articles, and books is different, and thus it’s absurd to pretend that all writing, anywhere, anytime should be formatted identically for submission.

The moral here: before you accept ANY formatting advice, make sure it is specifically aimed at your type of writing. If a list of guidelines claims, either by positive assertion or omission, to be universally applicable for all manuscripts, run, don’t walk, in the opposite direction. And perhaps this goes without saying, but if you don’t know what precisely makes the person giving the advice an expert, ask follow-up questions, rather than believing — as an astonishingly high percentage of aspiring writers seeking advice online seem to do — that all online sources are equally credible.

It’s just not true, and trying to follow all of that wildly disparate advice simultaneously will only drive you nuts. Seriously, it’s a waste of your valuable time and energy. Find a credible source for your particular type of writing, cross-check what that source says with agency and publishing house submission guidelines before you even consider following the source’s advice, and don’t allow yourself to be distracted by every new suggestion you see online.

Especially if the source leaves you guessing whether the rule being touted is intended to apply to short story submissions (as, say, underlining to indicate italics would be) or book-length works (as in the imperative never to underline anything at all, under any circumstances). Just because the words manuscript, submission, and writing may be applied to both of these wildly different venues does not mean that the expectations are identical in each.

This is not a guessing game, after all. Actual standards do exist — they are merely industry-specific.

My point is — I honestly have had one lurking in the background throughout those last few paragraphs — one of the perennial problems faced by any aspiring writer trying to glean information online is the necessity for boiling complex concepts down to super-simple search terms. It’s led, unfortunately, to a tendency for definitional creepage.

You know what I’m talking about, right? It’s when a key word or phrase is ripped out of context often enough and used to mean other things in other venues that it comes to lose its specificity — and, eventually, its utility as a search term. Unfortunately, on the writing grapevine, definitional creepage is practically as common as complaints about how hard it is to land an agent in these trying times.

We saw a great example in our last post: a questioner used the term teaser to refer to a brief scene placed at the beginning of a novel, even though it would fall temporally later in the plot, in order to draw the reader into the book’s central conflict and open with action. It’s a comprehensible use of the word, but more specific uses, a teaser is everything from a promotional offer used in advertising to a rhetorical question used at the beginning of a newspaper or magazine article to tempt the reader into reading on to a theatrical curtain draped across the top of the proscenium arch to mask the flies and, along with the tormentors, provide a fabric frame for a stage.

And that’s not even counting the (avert your eyes, children) sexual definitions. The mind positively reels at the number of websites a curious writer might turn up by trying to find a little basic guidance on how to write one.

Think I’m digressing again? Au contraire, mon frère, because definitional creepage has almost certainly rendered it significantly more difficult for today’s brave questioners to find credible answers to this legitimate and serious formatting question.

Why? Well, primarily because not every date designation in writing is a dateline (or, in its more common usage, date line). In journalism, a dateline is the bit at the beginning of the article that tells the reader the date and place from which the news within the article was reported, usually presented in all capital letters: SEATTLE, JANUARY 12. Its purpose is not merely to indicate where the reporter was within the space-time continuum when she filed the story, but to enable readers to tell yesterday’s news from an article filed three weeks ago.

But that’s not its old definition, is it? Those of you addicted to looking things up will also be delighted to know that a date line is also how some earth scientists refer to the 180th meridian of longitude, better known to the rest of us as the International Date Line.

Now, clearly, Bruce wasn’t inquiring about the hypothetical dividing point where, by international agreement, a traveler moves from one day to the next. As a reasonable, sane human being, this definition did not even occur to me when I first read his question. Search engines, however, are not human beings, capable of considering the larger context, but must instead rely solely upon the search terms fed into them.

Yes, even extremely well-designed search engines. See the potential problem?

Why bring all of this up, rather than simply answering the original question? Two reasons. First, as an explanation and apology to all of the future web searchers who will undoubtedly end up on this page after having fed the term dateline or date line into their preferred search engines. Next time, you might want to add an extra term or to, to provide specific context.

Second, I’m REALLY glad that this term showed up in today’s question, because definitional creepage appears to be a factor in approximately 1 out of every 10 questions the Author! Author! comments. A lot of good writers out there seem to be frustrated by the results of insufficiently specific search terminology — and downright annoyed by the plethora of advice about ostensibly the same subject, when so many of the advice-givers are actually talking about different matters.

Didn’t think I could bring that diatribe full circle, did you? I’m a professional; don’t try this at home.

Let’s make things easy on the next aspiring writer looking for an answer to the question that Bruce and Elizabeth were kind and brave enough to bring forward for discussion by labeling the answer as clearly as humanly possible. Please, if you can think of other ways you might conceivably search for this information, mention it in the comments, so it can turn up in future web searches.

How to present a date and/or time at the beginning of a chapter or manuscript
As is often the case, the lucky writer has a couple of formatting options, both with concomitant advantages and disadvantages. One could, as we saw in our last post, simply use the date and/or time as the subtitle on page 1:

Or even as the title:

There is, however, a third and quite popular option: insert something that does in fact resemble a dateline in a newspaper article. Obviously, though, one would not want to format it exactly like a dateline — one should not, for instance, present it in all capital letters or substitute it for the necessary indentation at the beginning of the first paragraph of text.

And why wouldn’t we want to do either of those things, campers? Shout it out with me now: because a book manuscript should look like a book manuscript, not like any other kind of manuscript — or like any species of published writing. It is governed by its own rules.

Everybody got that, or should I attempt to wake up that deceased equine for another pummeling?

So how might a savvy writer of books format such a thing? By treating it like any other subheading in a manuscript, placing it where the first line of text would be if the date/time/place designation were not there.

In other words, the space format restrictions at the top of the chapter should not change at all. For fiction, it should look like this:

And for nonfiction, it should look like this:

Do I spot some raised hands waving at me from the ether? “But Anne,” a few thousand sharp-eyed readers point out, “that’s a less efficient use of page space! By adding the date as a subheading, we’ve lost a line of text!”

Quite true, date-lovers: there’s no such thing as a cost-free formatting alteration. While you gain in resemblance to an article’s dateline, you get fewer words per page. For those of you bumping up against that 400-page ceiling, the exchange might not be worth it. However, it’s up to you.

Thanks, Bruce and Elizabeth, for bringing this one up; I think the result has been a valuable addition to Formatpalooza. Thanks, too, to the many, many entrants to our recent Rings True competition whose first pages featured such date, time, and/or place designations; I honestly hadn’t realized that opening a book this way was enjoying a renaissance right now, at least amongst aspiring writers.

Keep those great questions rolling in, everybody. I’m planning to wrap up this series tomorrow, so we can launch back into nice, juicy craft questions over the weekend, but hey, I’m always delighted to clarify a formatting issue.

Keep up the good work!

Formatpalooza, part XXI: the past is prologue. But is that hook at the beginning of your manuscript?

It’s going to be a quick one this evening, I’m afraid, campers. Yes, yes, I know that I often say that, and then writing 14 pages because I discover that I have a lot to say on the topic at hand, but this time, I honestly am going to try to keep it short and sweet, in honor of my early day tomorrow.

Which may well be rescheduled, due to what looks to be about six inches of snow on the tree outside my studio window. Seattle does have a tendency to shut down on the first day of a snowstorm — and I tend to stay off the road running alongside my house when kids are sledding upon it. Call me zany.

What I am not calling zany is an interesting recent question from thoughtful reader Jen, zeroing in on a topic that even I can’t believe I’ve never addressed as a formatting issue before:

As you’re winding up Formatpalooza, I was wishing you would cover the question of how to format a teaser (as opposed to a prologue) at the beginning of a manuscript. Perhaps you have covered this in the past, but I can’t seem to find it. Thank you for your valuable help!

I’m delighted to help, Jen — but before I do, truth compels me to point out that the term teaser can refer to quite a few different things. Like so many writing terms, it can answer to one of several definitions with relation to novels, a couple of others with respect to nonfiction, a third set of things in journalism, and so forth. From the comparison to a prologue (as well as from some enlightening follow-up banter of the type that regularly goes on in the comments, thank goodness), the meaning in this case is a few pages — or even paragraphs — in the front of the manuscript that stand alone, rather than being related to the action on the first page of chapter 1.

In a published book, such an opening might appear like this, with Chapter One beginning on the next page:

Technically, an opening teaser like this is a prologue, whether or not it is labeled as such. In a published novel, it is virtually always treated like one: instead of being paginated with Roman numerals, as introductions in nonfiction books often are, an opening like this is almost invariably page 1 of a novel. The first page of Chapter One is simply numbered as the next page after the prologue.

The same logic prevails in a book manuscript intended for professional submission, whether it is fiction or nonfiction. (Academic texts work by different rules, though.) In standard format, the first page of text is page 1, always, regardless of how it would be numbered in a published book.

And why is that last caveat important to bear in mind, campers? Feel free to shout it along with me: professionally-formatted manuscripts differ in many respects from formatting in published books.

So how should the example above appear in a manuscript? It should be formatted precisely like a chapter opening — and like the first page of any manuscript. It should, in short, look like this:

But that doesn’t completely answer Jen’s question, does it? What should the first page of Chapter One look like, coming after such an opening? Glad you asked.

Is that a forest of hands that just sprouted out there, or is the snow doing something funny to my long-range vision? “But Anne,” some prologue-lovers shout, “isn’t that kind of opening likely to confuse Millicent the agency screener? I mean, isn’t she expecting the top of page 1 to be labeled Chapter One — and isn’t she likely to respond negatively if it isn’t? Shouldn’t I respond to my overpowering fear of her rejecting my manuscript on superficial grounds by labeling that opening as a prologue, so there is absolutely no chance of her being confused for so much as a nanosecond?”

Well, you certainly could do that, fearful tremblers, but it’s not strictly necessary. If you did, though, page 1 of your submission would look like this:

That makes abundant sense, right? Just as a chapter title would appear as a subtitle under the chapter designation, the prologue label would appear on the first line of the page, with the title of the prologue on the next double-spaced line. Everything else remains the same.

In a book category where such brief prologues are common openings, however, you don’t need to worry too much about Millicent’s not understanding what those first couple of pages are: trust me, she’ll recognize them. At least well enough not to be startled or confused when Chapter One opens in another time and place entirely — in this case, much earlier in poor Louis’ story.

Unless, of course, the writer chose to submit those pages like our next set of examples; see if you can spot the problem. Hint: if you jumped up from your desk chair, ran to the other side of the room, and squinted in the general direction of your computer screen, it would probably still be visible.

Did you catch the not-particularly-subtle problem here? Millicent might indeed find this opening confusing, because there’s nothing to indicate a time and place switch in the story. (Particularly unfortunate in this case, as the chapter is in a different voice than the prologue, and a rambling one at that.) Heck, there’s now nothing in the prologue section to indicate that it isn’t taking place in the present, rather than a couple of hundred years ago.

Chant it with me now, campers: when in doubt in a submission, opt for clarity, clarity, clarity.

Clarity, clarity, clarity is also why the prologue and/or introduction of a nonfiction manuscript (at least one not intended for an academic press) should follow the first page of text = page 1 rule. Yes, even if published books in your chosen book category always employ Roman numerals for prologues and introductions: trust me, if Millicent’s boss, the agent of your dreams, handles those sorts of books for a living, Millie will be able to figure out that the prologue that begins on page 1 of the manuscript will need to be repaginated by the editor.

Why am I so sure about that? Could it be because pagination decisions, like any other formatting calls in a published book, are the editor’s call, not the author’s?

Is everyone comfortable with all that? Please pipe up with questions, if not. And best of luck with the teasing, Jen!

Hmm, I could get used to writing posts this length. Or perhaps my will to communicate is just too strong. Keep up the good work!

The deadline approacheth! And extendeth!

A quick announcement, everybody: due to popular demand, personal appeal, and a few instances of outright begging, the deadline for the Author! Author! Rings True contest has been extended to at 6 p.m. in your time zone today. Let the masses rejoice!

That’s six more hours, for those of you who hadn’t been paying attention — an abundance of time. Since the entry requires only materials that those of you who were hanging out here at Author! Author! throughout last autumn’s ‘Palooza series may well have on hand — brilliant page 1, 1-page synopsis — why not enter?

The prize is honestly pretty fabulous: an in-depth critique of your first page and synopsis by yours truly, right here on the blog. To sweeten the prize, literary fiction phenom Heidi Durrow, author of the Top 10 lister all over the place debut The Girl Who Fell from the Sky, will also be offering feedback.

So get those entries in, everybody. Just in case anyone missed the announcement post, here are those rules again.

The Author! Author! Rings True Writing Competition of 2011

Entries must consist of the first page and a 1-page synopsis (both double-spaced) for a previously unpublished work in English that logically belongs in one of the following book categories:

Category I: Literary fiction

Category II: Memoir

Category III: Fiction that could legitimately fit into several book categories

All entries must be submitted via e-mail to contest@annemini(dot)com by January 10, at 6 p.m in your time zone. Late entries will not be considered.

Entrants may enter more than one category, but please, do not enter the same page in more than one category. (If you’re in serious doubt, enter in Category III.) Please submit each entry in a separate e-mail.

Winners in each category will receive both public praise and feedback on their winning entries from Anne Mini and Heidi Durrow, to be posted on the Author! Author! blog. By entering the Rings True competition, entrants are giving permission for their first pages and synopses to be published on this site.

Because winners will also be awarded life-long bragging rights and coveted professional ECQLC (Eye-Catching Query Letter Candy), the judges reserve the right to award as many (or as few) prizes as the quality of the entry pool warrants. Awards are purely up to the discretion of the judging panel.

Those are the general rules. Here are the specific steps required to win. Do read them all carefully, as I am anticipating close competition this time around.

1. Polish the first page of your manuscript to a high gloss and save it as a Word document.
Submissions should consist of the actual first page of a manuscript as you would submit it to an agent or editor, not simply a page’s worth of writing. The judges want to see the opening of your book in precisely the same format as Millicent the agency screener is likely to read it. That way, our feedback can be useful for your future submissions.

Only a single page of text will be accepted. Even if your first page ends mid-sentence, please do not include additional text. However, if you have been vacillating between two different openings, please feel free to enter each as separate entries.

No more than two entries per writer, please. Contest winners will benefit most by submitting recently-written work.

Only .doc entries in Word will be accepted — not TextEdit, PDF, or any other format. Please title the Word file with either your name or the title of your book, not just as contest entry. (The last time I ran a contest like this, I received 37 with that file name.)

2. Make sure that both the page and the synopsis is properly formatted.
All entries must be in standard format for book manuscripts. No exceptions. (And if you are not sure what standard format for a book-length manuscript is, you’re in luck: I’ve been talking about it all month here at Author! Author!, beginning here.

Please format your entry page precisely as you would the first page of a submission to an agency or publishing house, including slug line, skipped lines at the top of the page, and any necessary chapter designation. This will enable us to give you the most helpful possible feedback.

3. Please present the first page of your book and your 1-page synopsis as page 1 and 2, respectively, of the Word document.
In other words, please do not send these as two separate documents. Just insert a page break in between.

4. On a separate page of the same Word document, write a BRIEF (
In other words, what is fresh about your book? (Hint: this question will be significantly easier to answer if you mention what your book category of choice is.)

Please be as specific as you can about what is new and different about your book. Vague claims of being the best novel since WAR AND PEACE probably won’t help your case.

5. On the same page, include your contact information.
Name, address, and e-mail address will suffice. You want us to be able to let you know if you have won, don’t you?

6. Make sure to mention which category you are entering.
Again, the three possibilities are:

Category I: Literary fiction

Category II: Memoir

Category III: Fiction that could legitimately fit into several book categories

7. Attach the Word document you’ve created to an e-mail.
Please include RINGS TRUE ENTRY in the subject line, and mention the category you’re entering in the body of the e-mail. (It makes it easier to process the entries.) Make sure to say who you are, too, so we don’t get entries mixed up.

It’s also a nice touch to say something pleasant (like “Happy New Year, Anne!”) in the e-mail itself. I just mention.

8. E-mail the whole shebang to contest@annemini(dot)com by January 10, 2011, at 6 p.m. in your time

Do I need to explain that the (dot) should be rendered as a period when you are typing the address? Nah, probably not.

And that’s it! Keep up the good work!

Formatpalooza, part XX: wrapping up the book proposal in style

Before I launch into today’s festivities, I am pleased to announce a reprieve for those of you who wanted to enter the Author! Author! Rings True contest, but have not yet found the time: the deadline has been extended to Monday, January 10th, at noon in your time zone. So if any of you literary fiction writers, memoirists, or folks who are just unsure about your book category would like some of my patented no-holds-barred feedback on the first page of your manuscript and synopsis, now is your chance!

Back to business. As today’s title implies, I’m going to be finishing up my whirlwind overview of book proposal formatting this evening. This exciting development (hey, everything’s relative) is, of course, merely a plateau in our continuing climb toward mastery of standard format for book manuscripts. In my next post, I shall be wrapping that up, too, via my favorite means: answering readers’ burning questions.

So if you’ve been holding back any, waiting for someone else to ask, now would be a dandy time to leap into the fray. The comments on today’s post, for instance, would be a dandy place to bring up any lingering concerns.

Before we launch into this last installment, let’s recap, shall we? (Yes, yes, I know, I’ve covered all this before, but you’d be surprised at how many writers in a hurry will read only the most recent post in a series like this.) Here, once again, are the constituent parts of the book proposal, in the order they should appear:

1. The title page

2. The overview, a comprehensive document that leaves both Millicent the agency screener and Maury the editorial assistant with no doubt whatsoever about how to answer the following questions:

(a) What is the proposed book will be about, and why are you the single best being with an operational circulatory system and fingers to write about it?

(b) What is the central question or problem of the book? Why the topic is important, and to whom?

(c) Why is this book needed now, as opposed to any other time in literary history?

(d) Who is the target audience for this book?

(e) Why will this book appeal to the target audience as no book currently on the market does?

(f) How will your platform enable you to reach this target audience better than anyone else who might even think about writing this book?

(g) How strong a writer are you, and is this voice appropriate to the proposed book’s subject matter and target audience?

3. The competitive market analysis

4. The annotated table of contents

Everyone relatively happy about all of those? Again, please pop a question into the comments, if not. As, indeed, incisive reader Laura did the last time I discussed the intricacies of book proposals:

Quick question about the table of contents. The book I am proposing is written in first and second person Should the Annotated Table of Contents be written in the same style or should it be a third person explanation of the chapters?

Great question, Laura: the annotated table of contents should be written in the third person, regardless of the voice of the proposed book. That is not true of the rest of the book proposal: the opening pages of book description (and, of course, the sample chapter) should be in the intended voice of the book. So while most nonfiction proposals are written entirely in the third person singular, all memoir proposals should be in the first person.

Everyone clear on that? Excellent. Moving on:

5. The sample chapter(s)
Usually, book proposals contain only one sample chapter — written impeccably and polished to within an inch of its life, naturally — but if the chapter you have in mind is less than 15 pages long, consider including more than one. As long as you keep the total sample under 30 pages or so, you should be fine.

Generally speaking, professional proposals use Chapter 1 as the sample chapter, rather than one from farther into the storyline or argument, for the exceedingly simple reason that it’s usually easier for the reader to follow that way. However, that’s not strictly necessary: in a cookbook proposal, for instance, Chapter 7’s Thanksgiving feast may well wow Millicent more than Chapter 1’s general introduction to baking techniques.

Use your best judgment — but as always, be open to your future agent’s informing you that you judged wrong and that you must write another sample chapter before she submits it to editors at publishing houses. (Yes, it happens. Quite a lot, in fact.)

Whichever chapter you select, make absolutely certain that the chapter and the description in the annotated table of contents match. You’d be astonished — at least, I hope you would — how often the chapter does not resemble the description: it’s as though the writer wrote the chapter and the annotated table of contents at completely different times, and then didn’t bother to cross-check.

Which is, of course, precisely what happens, most of the time. That’s a serious proposal faux pas: how can a proposer expect Millicent or Maury to believe that those descriptions in the annotated table of contents are accurate representations of what will turn up in the eventual book if the one and only chapter presented as evidence does not adhere pretty closely to its description?

When making the decision about which chapter to include, bear in mind, too, that the sample chapter is where you’re going to provide the most direct evidence of the voice and writing style of the proposed book. Neither of which, in a good proposal, will come as a surprise to Millicent, because the entire proposal should be written in the narrative voice of the book.

Yes, even the dry marketing parts. Hey, you’re a writer — it’s your job to make even unquestionably dull stuff interesting to read. It all needs to be your best writing.

Which brings me back to that bit about the sample chapter’s needing to be written impeccably and polished to within an inch of its life. It never fails to astonish Millicent and Maury how often a good writer with a compelling book concept simply throws away the opportunity the sample chapter provides of demonstrating that s/he is a serious writer willing to take the time to present his or her work professionally. A sample chapter containing formatting errors, grammatical problems, or typos is simply not going to be impressive enough to catch an agent or editor’s eye.

Not positively, anyway. Why not? Because, lest we forget, a book proposal is a job application: in it, the writer is trying to convince an agent or editor that this is a compelling argument or story that a specific group of readers will want to buy, but that this writer and no other is the perfect person to hire to write it.

That’s true, incidentally, no matter how unusual your book concept is or how impressive your platform is to write it. Remember, being able to write well, clearly, and in adherence to standard format is the minimum requirement for a successful submission, not a set of fringe benefits.

What’s that you say, campers? This all sounds like a heck of a lot more work than simply throwing the necessary materials together and hoping that the sample chapter alone is enough to convince Millicent that your voice is right for this project? Undoubtedly. But a better marketing strategy than the far more common approach of composing the rest of the proposal in the faintly exasperated tone of the jumper through unnecessary hoops? Absolutely.

On the brighter side, for a well-prepared writer, the labor involved in incorporating the sample chapter into the proposal is comparatively light. How so? Well, hold your applause, but in a proposal, the sample chapter is formatted precisely like a chapter in a manuscript.

Okay, you can clap now. You know you want to.

That’s right — provided that as much of the book as you’ve written so far is already in standard format, you can simply copy and paste it into your book proposal at the proper juncture. This means, of course, that the first page of the sample chapter will have more white space at the top than any other page of the proposal. (And if you found that last statement mystifying, may I suggest that you review my earlier post on chapter openings and how they should look on the page?)

I hear some of you muttering and shuffling your feet. You want to see the difference between the first page of the sample chapter and any old page of the proposal, don’t you? Good plan.

Here, for your comparing and contrasting pleasure, is a properly-formatted first page of a proposal. (You do remember, right, that the title page is neither numbered nor included in the page count?) As always, if you are having trouble reading specifics, try holding down the COMMAND key and pressing + to enlarge the image.

overview1

That should look familiar by now, right? Because the sample chapter is a major section of the proposal, let’s review how a major section change would be designated in a proposal:

competitive market analysis3

Now take a peek at a minor topic change — which, too, should be old hat by now. (Where on earth did that perverse little expression originate, I wonder?)

subheading in proposal

As I would devoutly hope would be abundantly clear to you by this late point in a series on standard formatting, none of the above remotely resembles the first page of a manuscript. The first page of a manuscript should, of course, look like this:

first page of text

Quite a difference, is it not? Millicent could tell which was a page from a proposal and which had fluttered free of a manuscript from ten paces away. Now take a gander at the first page of the sample chapter in a proposal:

sample chapter opening

Those last two are remarkably similar, aren’t they? Pop quiz: see any formatting differences between this and the same chapter opening in the manuscript?

If you immediately leapt to your feet, exclaiming, “By Jove, Anne, the slug line clearly demonstrates that rather than starting pagination over again at page 1, the sample chapter’s first page shows where it falls within the book proposal,” congratulations: you have the eye of an editor. As you so astutely pointed out, the page numbers don’t start over at the beginning of the sample chapter; the entire proposal is numbered consecutively. For extra credit, would anyone care to guess why?

If you shouted, “To make it easier for Millicent to put the always unbound pages of the proposal back in order after she collides with someone in the hallway!” you’re really on a roll today. Help yourself to a gold star out of petty cash.

Otherwise, though, the sample chapter and the same chapter in manuscript form should be formatted identically. Realizing that, need I even add that part of what the writer is demonstrating in the sample chapter is a familiarity with the standards of this industry?

Not to mention the tone and vocabulary norms of the chosen book category. I probably should mention that, come to think of it, because many a well-argued and even well-written book proposal has gotten rejected because the prose in the sample chapter just didn’t sound like, well, a book in that category.

As always, if you’re not familiar with what’s currently being published in your chosen book category, why not? And how on earth did you manage to write a convincing competitive market analysis without being up on all the recent releases, anyway?

I’m most emphatically not kidding about this: from an agent or editor’s point of view, a book proposer’s being conversant with the norms, trends, and current market for the type of book she’s proposing is not an optional extra — it’s a basic requirement. It comes standard with the professional nonfiction writer package.

Don’t tell me you can’t afford to buy everything that comes out in your category, either: that’s what libraries and bookstores with comfortable reading chairs are for, after all. (Although a case could be made that the single best thing a first-time writer in any book category could do to help convince the pros that category has a solid fan base is to rush out consistently and buy new releases in that category. Particularly those by first-time authors.)

A couple of final words about the sample chapter before I move on to the remaining bits of the proposal: make absolutely sure that the sample chapter delivers on the promise of that chapter’s summary in the annotated table of contents. If there’s any doubt whatsoever in your mind about whether it fulfills that promise — or if it does not represent your best writing — either pick another chapter to use as your sample or start revising.

What does bearing out the promise of that description mean, in practice? If the chapter description contained an explicit question — or even an implicit one — the sample chapter had better answer it. If the description hinted at an exciting scene, the chapter had better deliver it. If the description made an argument, the chapter had better present evidence in support of it.

And it had better do so without repeating entire sentences or — sacre bleu! — paragraphs from the description. Or, indeed, from any other part of the proposal. Trust me, Millicent and Maury both have sufficient memory for phraseology to catch if you have used the same three consecutive words twice within the same book proposal, much less reused an entire paragraph from the annotated table of contents in the chapter. Or vice versa.

Seriously, proposers do this all the time — as do synopsis-writers, incidentally. When trying to break into a business that runs on uniquely-worded expressions of thought, it’s just not a very good strategy.

Do try, too, to pick sample material that makes your subject matter sound fascinating. That may seem as though it goes without saying, but cursory sample chapters are the bane of any proposal-reading Millicent or Maury’s existence, and for good reason: if their attention has been sufficiently grabbed by the overview and maintained throughout the middle part of the proposal, it’s a genuine disappointment to discover a sample chapter that just lies there. If they’ve read that far, trust me, they want — and expect — to be wowed.

At the risk of hauling out that broken record player again, they also expect that the sample chapter will demonstrate how you intend to flesh out the brief chapter summaries in the annotated table of contents, and rightly so. If the two parts of the proposal appear to be out of sync, M & M are going to wonder if your writing skills are up to the task of producing a consistent final manuscript.

Don’t tempt them to speculate on that score. Call me cynical, but I’ve seldom seen that type of speculation end well for the proposer. It’s not a screener’s job to give proposers the benefit of the doubt, after all.

Speaking of doing one’s job, it’s about time that I talked about the remaining elements of the proposal, isn’t it? Don’t worry; there aren’t many.

6. The author bio
Since writing a stellar author bio is an art form of its own, and one that we have discussed recently, I’m not even going to attempt to describe here how to write one. For an in-depth discussion of the subject, please consult the aptly-named HOW TO WRITE AN AUTHOR BIO category on the archive list at right.

Again, this is a place where many first-time proposers skimp, thinking (erroneously, alas) that since they’ve already talked about their platforms earlier in the proposal, all that’s really necessary in the author bio is the kind of bare-bones, just-the-facts-ma’am author bios they’re accustomed to seeing inside the dust jackets of hardcover books. Do not, I implore you, be fooled by those brief paragraphs going by the same moniker as what’s required in a book proposal.

The purpose of an author bio in a book proposal is to provide a handy single-page summary of the writer’s platform for writing this particular book. That means, in practice, that a savvy writer may choose to use different author bio text — or even author photos — in proposals for different books.

Not sure why? Okay, tell me: if you were vacillating between acquiring two books on dog breeding, which bio would appeal to you more, one that simply lists the writer’s previous publications and credentials under a smiling head shot — or one that listed eight dog-related credentials under a snapshot of the writer with his arm around a happy Dalmatian?

No contest, is there?

Do not, for the sake of your own writerly happiness, leave constructing your bio to the end of the proposal-writing process. It’s hard; budget time for it. Why? Well, really apt author bios are hard to write — and most of us go through quite a few photos before we find one of ourselves that we like.

Don’t believe me? Okay, care to guess how many shots my quite gifted photographer friend Marjon Floris took before she caught the one in my bio?

Somewhere in the neighborhood of 800. With two cameras. (Thank goodness for digital technology, eh?) Admittedly, my whole family is pretty camera-shy — my brother’s wedding photographer actually burst into tears during the reception, so frustrated was he at the difficulty of catching candids of any of us wily Minis — but still, a good author photo often takes a lot of trial and error.

Speaking of the camera-shy, am I seeing some of you waggling your fingertips in my peripheral vision? “But Anne,” the photography-averse murmur, making faces at the camera, “I don’t want to include a picture of myself in my bio; believe me, my book’s appeal would in no way be enhanced by a photo of me clutching a Dalmatian, or indeed, any creature whatsoever, warm- or cold-blooded. Can’t I, you know, skip it?”

You’re not going to believe this, but the answer is yes.

At least in a book proposal; it’s more or less de rigueur these days in a bio accompanying a manuscript submission. Hey, both Millicent and Maury will want to be able to tell their bosses if the new writer they’ve just discovered is photogenic — like it or not, it does sometimes make a difference in marketing these days.

Without an author photo, a proposal bio is simply another double-spaced single page of text with a title at the top. Here, for instance, is the super-serious bio I used a few years ago in the proposal for the political book I’ve been using as an example all day:

author bio

7. Relevant clippings, if any
This is another platform-proving exercise: if you have written articles, or even other books, it’s customary to include beautifully sharp photocopies of a few of them at the end of your book proposal. Similarly, if you happen to be famous enough for articles to have been written about you and your subject matter, feel free to include ‘em here — provided, in this second case, that they relate to your platform for this particular book.

Since our primary concern in this series is formatting (although I suspect that salient fact may have slipped all of our minds while I’ve been chatting at length about the content of a good book proposal; hey, I’m chatty), I’m going to leave to another time in-depth discussion of how to generate clippings. For now, I’ll content myself with urging you to make sure that the copies are pristine, with nice, clear, readable type.

Oh, and one other thing: do yourself a favor and scan each of the clippings, or have a computer-savvy someone do it for you. Not only will this enable you to submit your proposal to agents and small publishers who prefer online submissions (still relatively rare for nonfiction, but growing in popularity by the day), but it will also save you quite a bit of time down the line, once you’re working with an agent.

Why? Well, it has become quite common for agents to submit book proposals electronically to editors. Unscanned clippings can’t go into a virtual proposal, right?

Pant, pant, pant. Don’t stop running now — we’re practically at the end.

8. The proposal folder
I’ve written about this fairly extensively in the HOW TO WRITE A BOOK PROPOSAL series (conveniently gathered under the category of the same name on the archive list at right), so I’m not going to delve too deeply into the particulars. Except to say: in the United States, book proposals are presented in plain black folders.

Period. Don’t even consider trying to get fancy — and whatever you do, do not bind your proposal in any way. Let those pages flap around loose, just as they do in a manuscript.

Well, not quite the same: tuck the pages (neatly please) into the folder, items 1-4 on the left-hand side (i.e., everything prior to the sample chapter), items 5-7 (the sample chapter and beyond on the right).

Don’t label the folder on the front, either; keep it plain. What Millicent, Maury, and everybody else in the industry expects to see coming out of a submission envelope is this:

book proposal folder1

I know: boring. That’s the way they like it.

The folders in question, by the way, are the ones with horizontal pockets inside, not the ones with brads in the middle. The latter are for high school book reports, the former for book proposals, and ne’er the twain shall meet. So if the folder in your hand does not look like this when you open it:

book proposal photo 2

scuttle on back to the office supply story and pick up one that does. Seriously, proposals in the wrong kind of folder will just look unprofessional to the pros.

And that — whew! — is a lightning-swift (for me) discussion of how to format a book proposal. Congratulations on absorbing so much practical information so rapidly, campers, and for being professional enough to take the time to learn the ropes before you submit.

Next time, it’s back to the rigors of standard format for manuscripts — and to answering more readers’ trenchant questions. (But to save all of you question-askers some effort: I am already aware that there are a lot of sources out there making a lot of claims about how manuscripts should be formatted; you don’t need to keep telling me. There is absolutely nothing I can do about the plethora of odd advice out there on the web. I know that those of you who long for consensus are frustrated that every single source you consult doesn’t say precisely the same thing, but as I have said early and often throughout this series, my goal here is to give you enough of the logic behind what I advise for you to be able to judge for yourselves. For some tips on how to tell the good advice from the bad, and the informed from the just guessing, you might want to check out the HOW CAN I CHOOSE BETWEEN COMPETING ADVICE category on the archive list at right.)

Keep up the good work!

Formatpalooza, part XIX: constructing a proposal an agent or editor would like to accept

Sorry about the uncharacteristically long silence, campers. Although you may have concluded that I had withdrawn, discreetly, in order to allow those of you who write literary fiction, memoir, and work that just doesn’t fit neatly into a pre-established category some extra time to prepare your entries in the Author! Author! Rings True Writing Competition — the deadline is Saturday at midnight in your time zone! — I was, alas, flat on my back.

Or rather resting at an incline, sniffling my way through one of the most annoying flus ever to work its way through the hapless citizenry of this part of the country. Normally, I can work through the haze of such contretemps, but this one was a lulu. I shall post through the weekend, though, to make up for the lost time.

Why the hurry? I know that some of you are eager to polish off — and polish up — your nonfiction book proposals.

Toward that laudable end, we have been bending our collective gaze — steely, to be sure — away from the green pastures of manuscript formatting to turn our attention to the wind-swept plains of book proposals and their proper formatting. As we have seen in our brief sojourn amid the majestic buffalo and skipping lambs, while the text of a book proposal is formatted largely in the same matter as a manuscript’s, the various headings and subheadings are often different.

Allow me to take a brief pause in the midst of all of that stirring imagery to sneeze violently.

Before we resume, did you notice how I dropped that running metaphor when it became apparent that it wasn’t working? That’s a good editing tip for any kind of writing: if it doesn’t fly, don’t force it. An even better one: while proofing you work, make sure you read all the way to the end of every sentence; it’s the only way to catch metaphors abandoned mid-stream.

Why, yes, Virginia, I do see orphaned metaphors wandering about ostensibly well-revised manuscripts. All the time. It’s one of the species markings of the Frankenstein manuscript.

As we saw last time, a professional book proposal contains a wide range of marketing materials, all written in the proposer’s best possible prose, cleverly fitted together in a manner to convince an agent or editor that the proposed book an interesting idea that will appeal to a very specific (and, ideally, well-established) target audience. Not only that, but that the proposer is the best (and, ideally, the only) conceivable person currently drawing breath to write this particular book.

Or, to put it in the language of the industry, it’s a marketable concept presented by a writer with a great platform.

Pardon me while I wrap myself up warmly — the thousand hands that just shot into the air created quite a draft. “Excuse me, Anne?” many would-be proposers inquire nervously. “You didn’t really mean that bit about the proposal written in the proposer’s best possible prose, did you? After all, the proposal is just a formality, a series of hoops through which I have to jump before a publisher buys my book, right? All that really matters is a great book concept.”

Actually, no — although I can certainly see why you might think so. Unlike novels, nonfiction books (yes, even most memoirs) are sold not because someone falls in love with the manuscript, but because a prospective author has made a convincing case in a proposal that a book that does not yet exist will be marketable to a specific audience and that s/he is the right person to write it.

Since the book concept and the argument for it are the primary sales pitch, most first-time proposers conclude that the writing in a proposal is of secondary importance. They’re absolutely wrong.

Why? Because every syllable of a book proposal is a writing sample — the only writing sample, in fact, upon which an agent or editor will base his or her conclusions about whether to pick up the book.

Picture, if you will (and you will, right?), Maury the editorial assistant, diligently scanning the day’s submissions from agents for the next promising nonfiction project. He has reason to be careful: he needs to be very, very selective about what he passes on to his boss, the editor of your dreams. (Let’s call her Ermintrude, just for giggles.) If he simply sends Ermintrude every proposal that sounds as if it might make a good book, he’s not really doing his job, is he? It’s not as though she can offer a publication contract to every interesting-sounding project, after all; at most, even an extremely busy editor might be able to take on somewhere between one and ten a year.

Yes, you read that correctly. Believe me, if Ermintrude had her druthers, she would be publishing at least 30 times that many, but her druthers are, alas, constrained by economic realities and marketing trends.

Please think about that, if were planning to toss together your book proposals over the next long weekend, or stuff them into the mailbox without running the text by another literate human being not already familiar with your book’s concept — or, sacre bleu! if you have already sent off a New Year’s resolution-fueled submission packet. Even though it has historically been quite a bit easier to land an agent and sell a first nonfiction book than a debut novel, the competition is still extremely fierce.

So when you see an agency’s submission guidelines seemingly casually asking nonfiction writers to query with proposal, this is not a requirement to approach lightly. The Millicents who screen those proposals for agents are expecting not a thrown-together, paint-by-numbers, bare-minimum document; they are expecting to see a polished, professional presentation of a terrific book concept written in beautiful, clear prose.

Why set the bar that high? Let’s wend our way back to Maury’s cubicle to find out.

It’s Maury’s job to prevent Ermintrude’s desk from becoming so over-stacked with proposals that she can’t find her phone. That means, in practice, that he’s going to weed out any proposal that doesn’t sound interesting right off the bat. He’s also going to reject those that don’t have a clearly-defined concept — which, in a screener’s world, means one that’s both grabbed his attention instantly and is comprehensible within the first few pages of the proposal — as well as those that either don’t define their target market well or do not strike him as likely to appeal to the readers already buying such books. Not to mention those that don’t seem to have a well laid-out marketing plan or chapters likely to deliver fully upon the premise of the proposal, or those proposed by writers who haven’t made a good case for their platforms to write the book.

That, frankly, is most of ‘em. I hate to be blunt about it, but because the book proposal is such a widely misunderstood marketing tool, Maury sees a whole lot of rambling proposals. And rambling, unprofessional proposals are most of what Millicent sees on a weekly basis.

In both cases, the response is the same: “Next!” Unfortunately, due to the sheer volume of submissions, it’s likely to be “Next!” for quite a few well-written ones, too.

Why, you cry in tones of anguish? Let’s be generous and assume that Maury’s had an unusually strong selection of proposals tumble onto his desk this week: out of 300, 10 are genuinely fascinating ideas for books aimed for a well-established audience.

He is facing a dilemma, right? Obviously, he can’t possibly pass them all along to his boss — remember, 10 is Ermintrude’s entire year’s allotment of books, even if she works nights, weekends, and funds the last two herself, and this is only the first week of the year. So how does he decide which one or two to send across the hall to her?

That’s right: the ones where the writing in the first few pages screams, “Excuse me, but had you noticed that there’s some talent here?”

Yes, I did indeed say the first few pages; as with a novel, if the opening doesn’t shine, a professional reader is unlikely to read on.

Don’t pout — this information is potentially empowering, because it can steer a nonfiction writer toward specific, helpful revisions. If a literate person like Maury can’t tell Ermintrude what the book is about and why you’re the best person on earth to write it by the time he is halfway through page 4, you might want to think about some serious revision. And if he doesn’t positively long to read the book by the middle of page 2, run, don’t walk, back to the drawing board to work on your prose and presentation.

Now that I’ve scared the living daylights out of you, let’s review the constituent parts of the book proposal — at least, the ones we have covered so far:

1. The title page

2. The overview, a comprehensive document that leaves Maury with no doubt whatsoever about how to answer the following questions:

(a) What is the proposed book will be about, and why are you the single best being currently possessing an operational circulatory system and fingers to write about it?

(b) What is the central question or problem of the book? Why the topic is important, and to whom?

(c) Why is this book needed now, as opposed to any other time in literary history?

(d) Who is the target audience for this book?

(e) Why will this book appeal to the target audience as no book currently on the market does?

(f) How will your platform enable you to reach this target audience better than anyone else who might even think about writing this book?

(g) How strong a writer are you, and is this voice appropriate to the proposed book’s subject matter and target audience?

Okay, okay, so I kind of slipped that last one up the back staircase, but it’s an important question to consider when evaluating whether your book proposal is strong enough to head out the door. Let’s face it: most book proposals are very, very dry. That makes some sense, given that for even the most enthusiastic book proposer, comparing books currently on the market and talking about methods for reaching a target audience are not inherently exciting topics.

As a result, many a book proposal reads like a book report: all of the necessary parts are there, but the writing is perfunctory and, well, dull. Quite apart from the very real risk of boring Maury and Millicent — who, after all, read quite a few proposals in any given day, if their bosses handle nonfiction — a just-the-facts-ma’am proposal runs another risk: conveying the impression that the book being proposed will be sketchily or uncompellingly written as well.

But this is a marketing document, right? Why not use those pages to give Millicent and Maury a strong foretaste of what the book will be like? Or, to phrase it as an axiom: it’s a great asset to a book proposal if it is written in the same voice (and with the same vocabulary) as the eventual book.

Especially if you can do it excitingly within the first few paragraphs of the proposal. As we discussed last time, a fantastic way to establish authorial voice and interest in the subject matter is to start the proposal with a vividly illustrative anecdote or other method of direct appeal to the reader’s reason and emotions.

Opening with personality-free marketing material tends not to grab Maury’s attention anywhere near as well. Unless you would rather try to thrill him with a hook focused upon last year’s sales statistics?

3. The competitive market analysis
This section, as I hope you will recall from last time, consists of a brief examination of similar books that have come out within the last five years, accompanied in each case by an explanation of how the book being proposed will serve the shared target audience’s needs in a different and/or better manner. Not intended to be an exhaustive list, the competitive market analysis uses the publishing successes of similar books in order to make a case that there is a demonstrable already-existing audience for this book.

Sound familiar? It should: here is where the proposer proves the contentions he made in the overview. Preferably, with hard data.

Which of the many, many contentions, you ask, and how does talking about one’s competition prove them? Well, for starters, who the target audience is for your book?

Answer: the readers who have already bought the books listed in the competitive market analysis. The implicit logic: if those books sold well, that means these people buy a lot of books — and might be eager to buy more.

Remember, this should not be a list, but a compare-and-contrast essay, presented in standard format. The essay format is actually to your advantage: while you’re comparing and contrasting, you can demonstrate how your book is different and better than what’s already on the market — and yes, Virginia, that can (and should) be done without running down the competition, as long as you’re specific.

Think about it: if you mention the best points of the other books and can still make the case that your proposed volume will either do what they do, only more effectively (do you have a stronger platform than another author, for instance, or is the other book outdated now?) and/or not in the same way (what does your take on the subject offer that those other books do not?), your book is going to end up looking better by contrast than if you merely say that everything else is terrible.

Trust me on this one. If you can’t say anything nice about a particular comparable book, consider instead contrasting yours to one that you can praise with a straight face.

Some of you have had your hands raised since last time, have you not? “But Anne,” proposers everywhere exclaim, rubbing circulation back into their exhausted arms, “one of the reasons I wanted to write my book in the first place is that there isn’t another recent book on the subject. So how do I come up with a list for the competitive market analysis? Make things up?”

Glad you asked, patient arm-raisers — there’s a pro’s trick for handling this. But first, indulge me by participating in a short exercise in understanding your book’s appeal.

(a) Equip yourself with some scratch paper (the back sides of earlier drafts of your proposal, perhaps?) and a comfortable pen.
I would suggest selecting a comfortable chair, too, because you’re not to budge until you come up with a list to take with you to a bookstore.

(b) Brainstorm five different ways to describe your proposed book.
And I’m not talking about descriptors like well-written, either — describe your book the way a clerk in a bookstore might to a potential reader. Is it a memoir about your childhood spent following your mother as she worked as a gold-panner in the Sierra Nevada mountains in the 1920s? Then your list might run like this: memoir of 10-year-old girl, treasure-hunting, mountain living, 1920s, and women in unusual occupations.

Starting to get the hang of this? Let’s try another one: the proposer of a self-help book aimed at mothers with children suffering from life-threatening illnesses, illustrated with abundant real-life case studies might generate a list like this: self-help for mothers, terminal illness, medical memoir, parenting books, dealing with the prospect of death, and mourning.

Got your list firmly in hand? Good. Now…

(c) Hie yourself and your list hence to the nearest well-stocked brick-and-mortar bookstore.
Seriously, what I’m about to suggest is considerably harder to pull off online.

Standing in the store, feeling silly for carrying that list around? Excellent. Ready, set…

(d) Don’t find a book like yours. Instead find a couple of books that match one — and only one — descriptor on your list.
Yes, really: while it would be terrific to discover a book similar enough to yours that you can perform a direct point-by-point comparison, it’s actually not necessary for your book proposal. Instead, go to the first descriptor on your list and find several books that could be described with the same term.

Proposing a memoir, for instance? Stand in front of the memoir section and keep pulling books off the shelves until you discover a few that are similar in some way to yours — not identical, but exhibiting some subject matter or approach overlap.

It can be a very, very small way. Is it a childhood memoir by someone who grew up in the same part of the country as you did? Start taking notes. Is another by a dog-lover, while two chapters of your proposed book cover your relationship with beloved Spot? Sounds close enough to me. If your memoir set in the mid-1960s, find a few good nonfiction titles that cover similar aspects of the period.

After you’ve ferreted out a few useful titles, move on to the next descriptor on your list. If your cookbook is for vegans, how about including as few of the well put-together vegetarian cookbooks out recently? Not too hard to see how your book would be different and better for vegan readers than those, right? If your memoir features a chapter on the day your big brother ran away to join the army, wouldn’t it make sense to grab a couple of military memoirs, to check which dealt with family issues?

And so forth. The goal here is not necessarily to find a dozen books exactly like yours; it’s also perfectly permissible to devote a paragraph or two each to several different book categories into which your unique book might conceivably fall. Chances are, you’re going to find more books than you actually need. When in doubt, go with the ones that sold better and/or were released by major U.S. publishers; while a book from a smaller press, or one that sold only a few hundred copies, might actually be a better fit, it will provide less evidence to Millicent and her boss that there are editors at major houses already eager to buy books like yours.

Once you have come up with a dozen or so titles, you are ready to begin writing your competitive market analysis.

(e) Instead of trying to draw overall comparisons between your proposed book and each of the titles on your list, focus instead on the single point of overlap — and show how your book will address that particular point in a better way or with a different take than the already-published book.
Try not to fall into the trap of hyper-literalism here. If your book is about being raised by bears, and you are contrasting it with a memoir about being raised by wolves, you’re not going to get a lot of mileage out of saying, WOLF CHILD completely ignores the problems of the bear-raised human, so my book, CUB SCOUT, will appeal to the wild-animal/family market more.

Well, of course a book about wolves would not address bears; it’s not reasonable to expect otherwise. By concentrating upon more positive points of comparison, it’s easier to make your book’s legitimate selling points clear: like the best-selling WOLF CHILD, CUB SCOUT is a first-person account of being raised by wild animals. Wolves, however, have a long history of taking in abandoned human children; I was the first child in the Cascade region ever to have spent significant time with the grizzly without ending up a corpse.

See the difference? Again, the point here is not to convey the impression that you consider every similar book out there your competition, and therefore its author an enemy to be discredited. By demonstrating that there is already a market for books that match your five descriptors — as there must be, according to industry logic, or those recently-released books would not be on the shelves* — the implication is that past readers of each of those types of book might arguably be interested in yours.

(* Don’t waste your energies questioning this quite debatable assumption; you’ve got a proposal to write.)

Everyone clear now on the purpose and proper formatting of the competitive market analysis? If not, now would be a fabulous time to shout out a question or two. While I’m waiting with my hand cupped around my ear, let’s move on to the next section.

4. The annotated table of contents
It’s not surprising that this section falls flat in so many proposals; many, if not most, proposers don’t seem to understand the purpose of the annotated table of contents. Many, many proposers labor under the misconception that what agents and editors expect to see in this section is simply a list of chapter titles, accompanied by guesstimated page numbers. Many, many other proposers assume that they should devote a page to each chapter.

Or even several. For my sins, I’ve seen proposal drafts with 20-page annotated tables of contents. Believe me, Maury was far from pleased.

Avoid that dreadful fate in yours; keep it brief, but substantial. One to two paragraphs on each envisioned chapter is about right — remembering, of course, that everything in a book proposal is a writing sample. At the risk of repeating myself, show, don’t tell.

How does one pull that off when covering so much territory in so short a space as a paragraph or two? The same way you came up with the descriptive paragraph of your query letter, ideally: instead of trying to summarize everything that happens in a chapter in general terms, pick a particularly interesting scene or argument and present it in vivid terms.

In other words: be specific, not general. If you can possibly manage it, try to include details that Maury is unlikely to see in another proposal.

Again, you’re going to want to write this as narrative, not a list, but this section of the proposal has some odd conventions, ones that tend to come as a surprise to most first-time proposers. To see them in action, let’s take a gander at out example from the other day. As always, if you’re having trouble reading the specifics, try holding down the COMMAND key and pressing + to enlarge the image.

Notice anything here that might offend the muses of standard format, were this a novel? How about the fact that the title of the book appears at the top of the page, as if Annotated Table of Contents were a subtitle? Or the phenomenon of adding a section break between each chapter’s description? Or that the descriptions were in the present tense, like a synopsis?

Actually, there’s a pretty good explanation for the first two of these conventions. (Sorry; you’re on your own for the last.) Remember how I mentioned earlier in this sub-series that unlike a manuscript, book proposals are often broken up into their constituent parts on the reading end, so folks working in different departments at publishing houses may take a gander at ‘em?

Titling the annotated table of contents renders it easier to get those pages back into the right proposal. Skipping a line between chapters makes it simpler for an editor to find the chapter she is seeking when she’s in an editorial committee meeting or arguing with your agent about what will be in the final book.

Oh, you weren’t aware that editors often ask writers to change the proposed chapters? Happens all the time, so gird your loins, nonfiction-proposers, and prepare to play ball.

If the very notion of being asked to remove your meticulously-researched chapter on steam engines (in order to replace it with a similar section on cotton gins, about which the acquiring editor did her undergraduate thesis at Columbia) or to reduce your seven intended chapters on your life prior to the age of 17 into as many paragraphs (so you may concentrate at greater length on your four subsequent years as a sword-swallower) causes your skin crawl in revulsion, do not despair. You actually do have a means of making sure your favorite chapters pass the editorial test: write about them brilliantly in the annotated table of contents.

Seriously, if ever there was a time to show, not tell, this is it. The more vividly-depicted specifics you can work into those chapter descriptions, the better. Think of it as an opportunity to let Maury and Millicent know what a great storyteller you are.

Why is that especially important in the annotated table of contents, you ask? The vast majority of first proposals just summarize what’s going to be in each chapter, instead of using each chapter to tell a compelling separate story. Because you’re selling your talents as a writer here, as well as the subject matter of the book, that’s a serious faux pas.

If you just muttered to yourself, “Hey, might this not be an amazingly good place to demonstrate just how my book is different and better than the ones I was discussing in the last section?” congratulations — you’re starting to think like a pro. Especially in a memoir or cookbook proposal, this is a great spot to work in mention of how your book is uniquely yours:

annotated table of contents2

If you eagerly shot your hand into the air as you glanced over that last example, eager to point out that this example was formatted slightly differently than the one before it, congratulations again — your eye is sharpening. The last version is in the version my agency prefers; the desire for bolding and all caps is not universal.

Just thought you might like to see both. And if I haven’t said it often enough yet: if the agent of your dreams wants you to format your proposal differently from what I advise here — in, for example, clearly laid-out guidelines on the agency’s website — for heaven’s sake, give him what he wants. In the book proposal as well as the manuscript, the average agent is looking for evidence that a potential client can follow directions.

Don’t see why that would be an essential quality in a book-proposing client? Okay, let me ask you: if you were an agent, would you rather represent the writer who says, “Lose my Chapter 13 and dumb down the book’s vocabulary to an 8th-grade reading level? Can do, Ermintrude!” or the one who flies into an uncontrollable fury and comes weeping to the agent, demanding to cancel the book contract?

Oh, come on — you didn’t really hesitate over that choice as long as you pretended, did you?

I’ll be wrapping up book proposal formatting next time — literally: I’ll be talking about the folders that encase them. Until we meet again in that happy, not-too-distant future, keep up the good work!

Formatpalooza, part XVIII: checking off all of those boxes, or, how to format a book proposal

How’s everybody doing out there? Are all of you nonfiction writers excited that I’ve been talking about writing specific to your book categories, or is everyone still too burned out from New Year’s festivities that you’re sitting there, glassy-eyed, silently willing the first Monday of 2011 to be over, already? Or — and I sincerely hope this is the case — are you paying attention to this post with one part of your brain, while another delightedly plots how to polish up your entries to the Author! Author! Rings True Writing Competition? There are both fiction and nonfiction categories this time around, folks, so I hope all of you memoirists who just dropped by for the formatting tips will at least consider entering.

Personally, I can’t wait to see what you’ll send in. As those of you who have been hanging out here at Author! Author! for a while may have sensed, I honestly do like to see what my readers are writing.

And, of course, to know how I can help you present your manuscripts and proposals more professionally. If you have a question about standard format, or something for which you would like to see more practical examples, by all means, let me know. That’s why the comment function is there, folks!

Seriously, it’s to everybody’s benefit if you ask; trust me, if you have been wondering, so have hundreds of other writers. The overwhelming majority of aspiring writers have never seen a professionally-formatted manuscript or book proposal, after all. I would much, much rather you asked me than took a wild guess in your submissions.

Readers’ questions also allow me to fine-tune the archive list at right — I want to make it as intuitive as possible for a panicked aspiring writer to use. (Speaking of which, since no one has commented yet on last November’s rather radical rearrangement of the archive list, am I to conclude that (a) most of you are finding it easier to use than its previous incarnation, (b) most of you are finding it harder to use, but are too polite to say so, (c) despite the monumental effort of rearranging it under subheadings, the result is precisely as user-friendly as the simple alphabetical list it replaced, or (d) nobody has noticed? It would be quite helpful for me to know.)

I’m particularly interested in finding out what pieces of information are comparatively difficult to find in my frankly pretty hefty archives. Why, only last February, eagle-eyed reader Kim was kind enough to point out a fairly extensive omission in my twice-yearly examinations of standard format for manuscripts: although I had been providing illustrations of same for several years now, I’d never shown the innards of a properly-formatted book proposal. In fact, as Kim explained,

Anne — Thank you for this glorious blog. It is a wealth of information. I am putting together a submissions package (requested materials, yea!), which includes a book proposal. After searching through your site, I still can’t find a specific format for the thing. For example, should the chapter summaries be outlined? double-spaced? Should I start a new page for each subheading? Also, my book has several very short chapters (80 in total). Should I group some of them together in the summaries, lest it run too long? Or is it better to give a one sentence description of each? Thanks again.

My first response to this thoughtful set of observations, I must admit, was to say, “No way!” After all, I had written a quite extensive series entitled HOW TO WRITE A BOOK PROPOSAL (beginning here) as recently as…wait, did that date stamp say August of 2005?

As in within a month of when I started this blog? More to the point, since before I sold my second nonfiction book to a publisher? (No, you haven’t missed any big announcements, long-time readers: that one isn’t out yet, either.)

Clearly, I had a bit of catching up to do. Equally clearly, I am deeply indebted to my intrepid readers for telling me when they cannot find answers to their burning questions in the hugely extensive Author! Author! archives.

The burning question du jour: how is a book proposal formatted differently than a book manuscript? Or is it?

In most ways, it isn’t; in some ways, however, it is. Rather than assume, as I apparently did for four and a half years, that merely saying that book proposals should be in standard manuscript format (with certain minimal exceptions), let’s see what that might look like in action.

In fact, since I’ve been going over the constituent parts in order, let’s go ahead recap from the beginning, talking a little about what purpose each portion of it serves. Here, ladies and gentlemen of the Author! Author! community, are the building blocks of a professional book proposal, illustrated for your pleasure. As you will see, much of it is identical in presentation to a manuscript.

1. The title page
Like any other submission to an agent or editor, a book proposal should have a title page. Why? To make it easier to contact you — or your agent — and buy the book, of course.

As we discussed in our last ‘Palooza post, once a writer has landed an agent, the agency’s contact information belongs on the title page, so the editor of one’s dreams may contact one’s agent easily to acquire the book. Prior to either the happy day of an offer on one’s book or the equally blissful day one signs with an agent, the writer’s contact information belongs on the title page.

2. The overview
First-time proposers often shirk on this part, assuming — wrongly — that all that’s required to propose a nonfiction book is to provide the kind of 1-, 3-, or 5-page synopsis one might tuck into a query packet. In practice, however, a successful overview serves a wide variety of purposes:

(a) It tells the agent or editor what the proposed book will be about, and why you are the single best person on earth to write about it. Pretty much everyone gets that first part, but presenting one’s platform credibly is often overlooked in an overview. (I hate to be the one to break it to you, but if an agent or editor makes it to the bottom of page 3 of your proposal without understanding why you are a credible narrator for this topic, your proposal is going to fall flat, no matter how inherently interesting your topic may be.

(b) It presents the central question or problem of the book, explaining why the topic is important and to whom , amplifying on the argument in (a), couching it in larger terms and trends. Or, to put it another way: why will the world be a better place if this book is published?

No, that’s not an egomaniac’s way to look at it. Why do your readers need to read this book? How will their lives or understanding of the world around them be strengthened or reshaped by it?

(c) It demonstrates why this book is needed now, as opposed to any other time in literary history. That one is self-explanatory, I hope.

(d) It answers the burning question: who is the target audience for this book, anyway? To reframe the question as Millicent’s boss will: how big is the intended market for this book, and how do we know that they’re ready to buy a book on this subject?

(e) It explains why this book will appeal to the target audience as no book currently on the market will. (In other words, how are potential readers’ needs not being served by what’s been published within the last five years — the usual definition of the current market — and why will your book serve those needs in a better, or at any rate different, manner?

(f) It shows how your platform will enable you to reach this target audience better than anyone else who might conceivably write this book. Essentially, this involves tying together all of the foregoing, adding your platform, and stirring.

(g) It makes abundantly clear the fact that you can write. Because, lest we forget, a book proposal is a job application at base: the writer’s primary goal is to get an agent or editor to believe that she is the right person to hire to write the book she’s proposing.

Yes, there should be separate sections of the book proposal that address all of these points in detail. The overview is just that: a quick summary of all of the important selling points for your book, presented in a manner intended to entice an agent or editor to read on to the specifics.

In the interest of establishing points (a), (b), and (g) right off the bat, I like to open a book proposal with an illustrative anecdote or direct personal appeal that thrusts the reader right smack into the middle of the central problem of the piece, reducing it to an individual human level. Basically, the point here is to answer the question why would a reader care about this subject? within the first few lines of the proposal, while showing off the writer’s best prose.

For a general nonfiction book — particularly one on a subject that Millicent might at first glance assume, perish the thought, to be a bit on the dry side — this is a great opportunity for the writer to give a very concrete impression of why a reader might care very deeply about the issue at hand. Often, the pros open such an anecdote with a rhetorical question.

overview NF page 1

The opening anecdote gambit works especially well for a memoir proposal, establishing both the voice and that the memoir’s central figure is an interesting person in an interesting situation. While it’s best to keep the anecdote brief — say, anywhere between a paragraph and a page and a half — it’s crucial to grab Millicent’s attention with vividly-drawn details and surprising turns of event. To revisit our example from last time:

overview1

overview2

As we saw in that last example, you can move from the anecdote or opening appeal without fanfare, simply by inserting a section break — in other words, by skipping a line. While many book proposals continue this practice throughout the overview, it’s visually more appealing to mark its more important sections with subheadings, like so:

subheading in proposal

Incorporating subheadings, while not strictly speaking necessary, renders it very, very easy for Millicent the agency screener to find the answers to the basic questions any book proposal must answer. If the text of the proposal can address those questions in a businesslike tone that’s also indicative of the intended voice of the proposed book, so much the better.

Please note, however, that I said businesslike, not in business format. Under no circumstances should a book proposal either be single-spaced or present non-indented paragraphs.

This one confuses a lot of first-time proposers, I’ve noticed. “But Anne!” they protest, and not entirely without justification. “A book proposal is a business document, isn’t it? Doesn’t that mean that it should be in business format?”

The short answer is my God — no! The not-so-short answer is: not if you want Millicent to read it. An aspiring writer who does not indent her paragraphs is presumed illiterate.

Long-time readers, chant it with me now: the publishing industry does not use business format, even in its business letters; always, always, ALWAYS indent your paragraphs.

3. The competitive market analysis
The competitive market analysis is probably the most widely misunderstood portion of the book proposal. What the pros expect to see here is a brief examination of similar books that have come out within the last five years, accompanied by an explanation of how the book being proposed will serve the shared target audience’s needs in a different and/or better manner. Not intended to be an exhaustive list, the competitive market analysis uses the publishing successes of similar books in order to make a case that there is a demonstrable already-existing audience for this book.

But that’s not how you’ve heard this section described, is it? Let me take a stab at what most of you have probably heard: it’s a list of 6-12 similar books.

Period. The sad, sad result usually looks like this:

competitive market analysis bad

Makes it pretty plain that the writer thinks all that’s required here is proof that there actually have been other books published on the subject in the past, doesn’t it? Unfortunately, to Millicent’s critical eye, such a list doesn’t merely seem like ignorance of the goal of the competitive market analysis — it comes across as proof positive of the authorial laziness of a writer who hasn’t bothered to learn much about either how books are proposed or the current market for the book he’s proposing.

To be fair, this is the section where first-time proposers are most likely to skimp on the effort. Never a good idea, but a particularly poor tactic here. After all of these years, the average Millicent is darned tired of proposers missing the point of this section: all too often, first-time proposers assume that it has no point, other than to create busywork.

As you may see above, the bare-bones competitive market analysis makes the writer seem as if he’s gone out of his way to demonstrate just how stupid he thinks this particular exercise is. That’s because he’s missed the point of the exercise.

The goal here is not merely to show that other books exist, but that the book being proposed shares salient traits with books that readers are already buying. And because the publishing industry’s conception of the current market is not identical to what is actually on bookstore shelves at the moment, the savvy proposer includes in his competitive market analysis only books that have been released by major houses within the last five years.

That last point made some of you choke on your tea, didn’t it? Don’t you wish someone had mentioned that little tidbit to you before the first time you proposed?

Even when proposers do take the time to research and present the appropriate titles, a handful of other mistakes tend to mark the rookie’s proposal for Millicent. Rather than show you each of them individually, here’s an example that includes several. Take out your magnifying glass and see how many you can catch.

competitive market analysis 2

How did you do?

Let’s take the more straightforward, cosmetic problems first, the ones that should immediately leap out at anyone familiar with standard format. There’s no slug line, for starters: if this page fell out of the proposal — as it might; remember, proposals are unbound — Millicent would have no idea to which of the 17 proposals currently on her desk it belonged. It does contain a page number, but an unprofessionally-presented one, lingering at the bottom of the page with, heaven help us, dashes on either side.

Then, too, one of the titles is underlined, rather than italicized, demonstrating formatting inconsistency, and not all of the numbers under 100 are written out in full. Not to mention the fact that it’s single-spaced!

All of this is just going to look tacky to Millie, right?

Okay, what else? Obviously, this version is still presented as a list, albeit one that includes some actual analysis of the works in question; it should be in narrative form. Also, it includes the ISBN numbers, which to many Millicent implies — outrageously! — a writerly expectation that she’s going to take the time to look up the sales records on all of these books.

I can tell you now: it’s not gonna happen. If a particular book was a runaway bestseller, the analysis should have mentioned that salient fact.

There’s one other, subtler problem with this example — did you catch it?

I wouldn’t be astonished if you hadn’t; many a pro falls into this particular trap. Let’s take a peek at this same set of information, presented as it should be, to see if the gaffe jumps out at you by contrast.

competitive market analysis3

Any guesses? How about the fact that the last example’s criticism is much, much gentler than the one immediately before it?

Much too frequently, those new to proposing books will assume, wrongly, that their job in the competitive market analysis is rip apart every previous book on the subject. They try to make the case that every other book currently available has no redeeming features, as a means of making their own book concepts look better by contrast.

Strategically, this is almost always a mistake. Anybody out there have any ideas why?

If it occurred to you that perhaps, just perhaps, the editors, or even the agents, who handled the books mentioned might conceivably end up reading this book proposal, give yourself three gold stars. It’s likely, isn’t it? After all, agents and editors both tend to specialize; do you honestly want the guy who edited the book you trashed to know that you thought it was terrible?

Let me answer that one for you: no, you do not. Nor do you want to insult that author’s agent. Trust me on this one.

No need to go overboard and imply that a book you hated was the best thing you’ve ever read, of course — the point here is to show how your book will be different and better, so you will need some basis for comparison. You might want to avoid phrases like terrible, awful, or an unforgivable waste of good paper, okay?

I had hoped to get a little farther in the proposal, but as I’m already running long, I’m going to sign off for the day. But since you’re all doing so well, here’s one final pop quiz before I go: what lingering problem remains in this last version, something that might give even an interested Millicent pause in approving this proposal?

If you immediately leapt to your feet, shouting, “I know! I know! Most of these books came out more than five years ago, and of those, The Gluten-Free Gourmet is the only one that might be well enough known to justify including otherwise,” give yourself seven gold stars for the day.

Heck, take the rest of the day off; I am. Keep up the good work!

The dawning of a new day, or, a word of advice to queriers and submitters who make New Year’s resolutions

change of day on the beach

Happy New Year, everybody! I’ve logged in bright and early on this very first day of 2011 neither to add another entry to our ongoing Formatpalooza series (although what could be a better way for an aspiring writer to start off a new year of querying and submitting than learning how to format a manuscript professionally?) nor to urge you to invest a bit of time in entering the Author! Author! Rings True Writing Competition (ditto, and the deadline is a mere week away). No, I set finger to keyboard today in a last-ditch effort to talk you out of kicking off the year with a querying and submission mistake that literally millions of aspiring writers make every January 1.

I’m referring, of course, to the formulation of New Year’s resolutions.

Oh, there’s nothing wrong with making yourself a promise or two about writing more — or writing more often — in 2011 than you did in 2010. Or in committing yourself to finishing that book or book proposal you have been meaning to complete for eons now. In fact, that would be laudable: forming a practical, incremental plan to work toward a much-desired goal is a reasonable way to move toward it.

But those are not the kind of New Year’s resolutions most aspiring writers make, are they?

Here’s a pop quiz for those of you who spent some or all of the recent holiday season hobnobbing with kith and/or kin who happened to be aspiring writers: hands up if you bumped into at least one who confided that that her new year’s resolution was to get those long-delayed queries out the door, preferably within the first two weeks of January. Raise a hand, too, if a friendly soul astonished you by swearing that come January 1, that postponed-for-months submission was finally going to be making its way to the agent who requested it. Or that this was the year that novel was going to make its way out of that drawer and onto bookshelves everywhere.

And don’t even dream of dropping those hands if you know — or are — a writer who is spending today, or this weekend, cranking out query letters so they can go out in Monday morning’s mail. Or sending e-mails to arrive even faster.

Okay, legions with your hands in the air: keep ‘em up if you had ever heard these same writers make similar assertions before. Like, say, December of 2009, 2008, 2007, or any year before that.

I’m guessing that very few of you dropped your hands. Why on earth do we writers do this to ourselves every year?

The scourge of the New Year’s resolution, that’s why. Despite the fact that we’ve all spent our entire lives watching people make and break these resolutions, social conditioning encourages us to believe that it’s easier to begin a new project on January 1 — or at any rate, in January — than at any other point of the year. We buy this, even though our bodies tell us the opposite: not only are people exhausted from the holidays, but in January, not even the sun appears to interested in doing its job with any particular vim.

Yet millions of aspiring writers all across North America are going to spend today, tomorrow, and the next few weeks rushing those queries into envelopes, hitting those SEND buttons, stuffing those requested materials into envelopes, and forcing themselves to sit in front of a keyboard at a particular time each day. Successful queriers and pitchers of months past will also be springing into action, feverishly printing out or e-mailing requested materials. And every single one of these fine people will feel downright virtuous while engaging in this flurry of feverish early January activity.

Again: nothing wrong with that. The problem is, a good third of the aspiring writers in North America will be embracing precisely the same temporally-limited version of virtue.

The predictable, inevitable, and strategically unfortunate result: for the first three weeks of January every year, agencies across the land are positively buried in paper. Which means, equally predictably, inevitably, and unfortunately, that a query or manuscript submitted right now stands a statistically higher chance of getting rejected than those submitted at other times of the year.

So again, I ask: why do writers impose New Year’s resolutions on themselves that dictate sending out queries or submissions on the first Monday of January — instead of, say, the far more practical February 1?

Oh, I completely understand the impulse to rush those queries out the door, especially for aspiring writers whose last spate of marketing was quite some time ago. Last January, for instance, immediately after their last set of New Year’s resolutions.

I don’t say that to be judgmental: it can be genuinely difficult to work up the momentum to try, try again. Plenty of queriers and submitters take some time to lick their wounds after their last set of rejections — or, as is getting more and more common, their last round of sending out a query or even requested materials, waiting patiently, and just never hearing back. If a writer has pinned all of his hopes on a particular agent’s falling in love with his writing (or, in the case of a query, with his book concept; contrary to popular opinion, it’s logically impossible for a manuscript‘s writing style to get rejected by an agent who has seen nothing but a query letter), selecting an arbitrary date to pick himself up, dust himself off, and move on to the next agent on his list is not the worst of ideas.

Although were I advising in any individual case, January 1 — or 3, since that’s the first business day of this year — would not be the day I would pick.

Then, too, the holidays are actually quite a sensible time for even queriers who send out those letters like clockwork to take a breather. The NYC-based publishing industry more or less shuts down between Thanksgiving and New Year’s Day; with so many of the fine people who work within it on vacation and/or celebrating various holidays, it just doesn’t make sense to query or submit then. Your missive might reach a Bob Cratchit working late on a holiday eve, but frankly, even ol’ Bob tends not to screen his e-mail very closely over the holidays.

So I have nothing but sympathy for those of you who are trying to get back into the swing of querying and submitting. Just like every other kind of writing, it’s easier to maintain momentum if one is doing it on a regular basis than to ramp up again after a break. Just ask anyone who has taken six months off from querying: keeping half a dozen permanently in circulation requires substantially less effort than starting from scratch — or starting again. Blame it on the principle of inertia. As Sir Isaac Newton pointed out so long ago, an object at rest tends to remain at rest and one in motion tends to remain in motion unless some other force acts upon it.

For an arrow flying through the air, the slowing force is gravity; for writers at holiday time, it’s often friends, relatives, and sundry other well-wishers. And throughout the rest of the year, it’s, well, life.

But you’re having trouble paying attention to my ruminations on physics, aren’t you? Your mind keeps wandering back to my earlier boldfaced pronouncement like some poor, bruised ghost compulsively revisiting the site of its last living moment. “Um, Anne?” those of you about to sneak off to the post office, stacks of queries in hand, ask with quavering voices. “About that whole statistically more likely to be rejected thing — mind if I ask why that might be the case? Or, to vent my feelings a trifle more adequately, mind if I scream in terror, ‘How could a caring universe do this to me?’”

An excellent question, oh nervous quaverers: why might the rejection rate tend to be higher at some times than others?

To answer that question in depth, I invite you yourself in the trodden-down heels of our old pal Millicent, the agency screener, the fortunate soul charged with opening all of those query letters and giving a first read to requested materials, to weed out the ones that her boss the agent will not be interested in seeing, based upon pre-set criteria. At some agencies, a submission may even need to make it past two or three Millicents before it lands on the actual agent’s desk.

Was that giant sucking sound I just heard an indication that some of you who are new to Author! Author! — perhaps reading it for the first time as the result of a New Year’s resolution to learn more about marketing your writing? — were unaware that typically, agents are not the ones screening queries — or even submissions? As nice as it might be for agents to cast their eyes over every query and submission personally, a successful agent simply doesn’t have the time. In order to get through the monumental volume of queries and make sure the agent has the time to read requested materials that have made it past the first cut, agencies employ professional readers like Millicent. That way, the agent can concentrate upon what actually supports the agency, selling already-signed clients’ work.

If that seems like a cop-out, let’s get practical for a moment: a reasonably well-respected agent might receive in the neighborhood of 1200 queries in any given week — and you can triple or quadruple that this time of year. If Millicent’s boss wants to see even 1% of the manuscripts or book proposals being queried, that’s 10 partial or full manuscripts requested per week. Of those, perhaps one or two will make it to the agent.

Why so few? Well, even very high-volume agencies don’t add all that many clients in any given year — particularly in times like these, when book sales are, to put it generously, slow. Since that reasonably well-respected agent will by definition already be representing clients — that’s how one garners respect in her biz, right? — she may be looking to pick up only 3 or 4 clients this year.

Take nice, deep breaths, campers. That dizzy feeling will pass before you know it.

Given the length of those odds, how likely is any given submission to make it? You do the math: 10 submissions per week x 52 weeks per year = 520 manuscripts. If the agent asks to see even the first 50 pages of each, that’s 26,000 pages of text. That’s a lot of reading — and that’s not even counting the tens of thousands of pages of queries they need to process as well, all long before the agent makes a penny off any of them, manuscripts from current clients, and everything an agent needs to read to keep up with what’s selling these days.

See where a Millicent might come in handy to screen some of those pages for you? Or all of your queries?

Millicent, then, has a rather different job than most submitters assume: she is charged with weeding out as many of those queries and submissions as possible, rather than (as the vast majority of aspiring writers assume) glancing over each and saying from time to time, “Oh, the writing here’s pretty good. Let’s represent this.” If she did that, her boss might end up with several hundred submissions to read in any given week. Clearly, that’s just not logistically possible. Fortunately for Millicent, most submissions, and definitely most queries, contain problems that render them fairly easy to reject — or have simply ended up in an agency that does not represent the kind of book in question.

A good writer should be happy about that, actually. Since her desk is perpetually covered with queries and submissions, the more quickly she can decide which may be excluded immediately, the more time she may devote to those that deserve a close reading.

Yes, I know that this is a lot for those of you brand-new to the process to absorb. Keep taking those nice, deep breaths.

Given the imperative to plow through all of those queries and submissions with dispatch, is it a wonder that over time, she might develop some knee-jerk responses to certain very common problems that plague many a page 1? Or that she would gain a sense (or even be handed a list) of her boss’ pet peeves, so she may reject manuscripts that contain them right off the bat? As in on page 1 — which is where, incidentally, the vast majority of submissions get rejected — or within the first paragraph of a query letter?

You don’t need to answer those questions, of course. They were rhetorical. (But if you’re new to this blog and are curious about common query, synopsis, and manuscript red flags, you might want to invest some time in going through the Querypalooza, Synopsispalooza, and Formatpalooza series.)

Now, the volume of queries and submissions conducive to this attitude arrive in a normal week. However, as long-term habitués of this blog are already no doubt already aware, certain times of the year see heavier volumes of both queries and submissions of long-requested materials than others.

Far and away the most popular of all: just after New Year’s Day.

Why, I was just talking about that, wasn’t I? That’s not entirely coincidental: this year, like every year, Millicent’s desk will be piled to the top of her cubicle walls with new mail for weeks, and her e-mail inbox will refill itself constantly like some mythical horn of plenty because — feel free to sing along at home — a hefty proportion of the aspiring writers of the English-speaking world have stared into mirrors on New Year’s eve and declared, “This year, I’m going to send out ten queries a week!” and/or “I’m going to get those materials that agent requested last July mailed on January 3!”

Again, I have nothing against these quite laudable goals — although ten queries per week would be hard to maintain for many weeks on end, if an aspiring writer were targeting only agents who represented his type of book. (And everybody is aware that querying agents who don’t have a proven, recent track record of selling similar books is a waste of an aspiring writer’s valuable time, energy, and emotion, right? If not, you might want to take a gander at my recent How to Find Agents to Query series.) My only concern is that you implement those goals in a manner that is likely to get the results you want, rather than merely leaving you discouraged before Martin Luther King, Jr., Day rolls around.

Which is, incidentally, the fate of most New Year’s resolutions: the average one lasts less than three weeks.

But let’s try to imagine what it would be like to be Millicent during those three weeks, before all of those poor revisers run out of steam. If you were a screener who walked into work, possibly a bit late and clutching a latte because it’s a cold morning, and found 700 queries instead of the usual 200, or 50 submissions rather than the usual 5, would you be more likely to implement those knee-jerk rejection criteria, or less?

Uh-huh. Our Millicent’s readings tend to be just a touch crankier than usual this time of year. Do you really want to be one of the mob testing her patience?

This is the primary reason, in case I had not made it clear enough over the last couple of months, that I annually and strenuously urge my readers NOT to query or submit during the first few weeks of any given year. Let Millie dig her way out from under that mountain of papers before she reads yours; she’ll be in a better mood.

She’s particularly likely to be in a take-no-prisoners mood on Monday mornings, by the way — and not just for the reason that most people who work a Monday-Friday week are grumpy then. All weekend long, busy queriers and submitters have been toiling away like unusually dedicated aunts, filling her e-mail inbox to bursting with messages; regular mail also arrived on Saturday. So the next few Mondays — particularly the coming one, if she has been on vacation — will see her frantically trying to clear out that inbox and read through what’s on her desk as quickly as humanly possible.

Again, do you think that will make her more likely to reject any individual query or submission in that pile, or less?

For this reason, if you feel you absolutely must query or submit via e-mail during the next month, avoid doing it on either a Monday, Friday, or a weekend. Actually, that’s not a bad rule of thumb for e-querying and e-submitting in general: January is not the only time when most aspiring writers have more time on the weekends than mid-week.

Some of you have had your hands in the air for the last three paragraphs, have you not? “But Anne,” those of you chomping at the bit ask eagerly, “if you’re advising me against taking action now, when can I reasonably begin querying or sending off that requested manuscript? Martin Luther King, Jr., Day? I have a long weekend then.”

Well, that wouldn’t be a bad choice to start stamping those SASEs — although, like after holiday weekend, Millicent’s inbox will be stuffed to the proverbial gills on the morning of Tuesday, January 18. The average New Year’s resolution lasts about three weeks, so it would be fair to expect queries and submissions tend to drop off around then. Yes, that would make quite a bit of sense.

So why am I urging every aspiring writer within the sound of my voice to hold off until February 1? Two reasons.

First, over the past few years, the statistics about how many electronic readers and e-books sold over the holidays, vs. the number of traditionally-published books, have tended to come out around mid-January. (Oh, a few estimates will be available before then — there are probably some figures out now — but it usually takes a few weeks to verify the actual totals.) This year, the news is likely to depress folks who work in traditional publishing.

Yes, even more than last year. As you may have heard, 2009 was the first year that e-books outsold hard copies at Amazon on Christmas. Those sales figures were just for Christmas Day itself, an occasion when, correct me if I’m wrong, folks who had just received a Kindle as a present might be slightly more likely to download books than, say, the day before.

But that’s not what the headlines screamed immediately afterward, was it? I assure you, every agency and publishing house employee in North America has spent the intervening days fending off kith and kin helpfully showing him articles mournfully declaring that the physical book is on the endangered species list. Or ought to be.

It was also the first year that there were roughly the same number of self-published and print-on-demand books published as those produced by traditional publishers. Admittedly, the average self-published book still sells less than a couple of hundred copies, but in terms of sheer volume, that was a hard blow to the publishing houses. My sources tell me that in 2010, three times as many books were self-published or produced via print-on-demand than by traditional U.S. publishing houses.

It’s probably safe to assume that the mid-January statistics will not leave the denizens of agencies and publishing houses very happy. Or receiving any fewer calls from kith and kin, once again predicting the demise of the publishing industry.

Now, naysayers have regularly predicted the imminent death of the publishing industry every year since the mid-19th century, but that doesn’t make it any easier to hear, does it? Tell me, if you were Millicent and kept hearing all of those harbingers of doom, how cheerful would you be when screening?

She’s been hearing such dismal prognostications as often as the rest of us — and she’ll probably be hearing even more once those statistics come out. When she steps across the agency threshold the next day, too-hot latte clutched in her bemittened hand, the Millicent in the cubicle next to hers will be complaining about how his (hey, Millicents come in both sexes) kith and kin has been cheerfully informing him that he will be out of a job soon. So will half the people who work in the agency — including, as likely as not, Millicent’s boss.

It’s only reasonable to expect, of course, that through the magic of group hypnosis, the more everyone repeats it, the more of a threat the news will seem; the scarier the threat, the more dire the predictions of the future of publishing will become. By lunchtime, half the office will be surreptitiously working on its resumes.

Given the ambient mood in the office, do you really want yours to be the first query she reads that day? Or the fiftieth? Or would you rather that your precious book concept or manuscript didn’t fall beneath her critical eye until after everyone’s had a chance to calm down?

There’s another yet reason that people who work in agencies tend to be a mite stressed in January: by law, US-based agencies must issue tax documentation on royalties by the end of the month. That won’t be Millicent’s department, but it might be her boss’ — it’s not at all unusual for one of the member agents at a good-sized agency to be entrusted with handling most or even all of the royalty paperwork.

So can I guarantee that everyone at the agency of your dreams will be working away happily like the dwarves in Snow White by early February? Obviously, every agency is different, and I regret to say that I don’t have a crystal ball: there’s really no way of foretelling. Perhaps a freak bestseller will catch everyone by surprise — hey, it happens — or there might be an abrupt flurry of economic bad news.

Publishing is very trend-dependent, you know. Aspiring writers who hang all of their hopes — and predicate their New Year’s resolutions — on the belief that the only factor determining whether an agent will pick up a book, or a publishing house will acquire it, is whether it is well-written are setting themselves up for disappointment. Plenty of other factors may well go into a rejection — up to and including Millicent’s simply having to plow through more queries than usual that week.

In other words: try not to take it personally. But don’t query only one agency at a time, do your homework about who represents what — and maximize the probability of your query’s hitting Millicent’s desk at the right time by holding off until the beginning of February.

By then, those of you who each year stubbornly reject my annual admonition to eschew writing-related New Year’s resolutions will have had a nice, long chunk of time to see if you could, say, up your writing time by an extra hour per week. Or per day. Or prepared a contest entry for that literary contest you’d always meant to enter.

Far be it from me to discourage keeping that kind of resolution, whether you choose to put it into action on New Year’s Day, the fourth of July, or St. Swithin’s day. Only please, for your own sake, don’t set the bar so high that you end up abandoning it within just a couple of weeks.

Doesn’t your writing deserve a more consistent effort? Or at least some recognition that pumping up the nerve to bundle up your baby and hand it to someone who has a professional obligation to judge it is one of the hardest, scariest endeavors a person can embrace?

Be proud of yourself for being ready and able to do it — believe me, only a very small percentage of aspiring writers ever work up that nerve. You’d be astonished by how many successful queriers and pitchers never submit the requested materials. This is hard stuff; the writing part is only the beginning.

But you can do it — if you go about it in a reasonable manner. Don’t be one of the millions of New Year’s resolvers who starts out in a glow of good intentions, only to be feeling weak-willed three weeks hence because the resolution was simply too big. Or too much of a commitment to maintain for longer than just a few weeks.

If you must make a New Year’s resolution, resolve to set an achievable goal, one that you can pull off without burning yourself out quickly. In the long term, asking yourself to write two extra hours per week is more likely to become a habit than eight or ten; committing to sending out one query per week is much easier to do consistently than twenty.

Remember, if Millicent resolved to get through those masses of queries and submissions currently completely concealing her desk from the human eye, she’d fling her latte in disgust within the first hour. Steady, consistent application is the way to plow through an overwhelming-seeming task.

Okay, if I’m sounding like Aesop, it’s definitely time to sign off.

Next time, I shall be talking about the ins and outs of formatting nonfiction proposals — but if you have more general manuscript formatting questions, please keep posting them in the comments. I’m far from done talking about how to get the best out of a manuscript.

Just let me get all of these New Year’s resolutions out of the way first. Keep up the good work!