Posted on - 6 Comments on Let’s hear it for varied word choices!

Let’s hear it for varied word choices!

Mortarboard TossMortarboard Toss

That ripple of titters you hear out there in the cosmos, dear readers, is the sound of every soul for whom I have ever critiqued a manuscript guffawing: the title of today’s post is something that I have been scrawling in the margins of manuscripts authored by writers living and dead since I first started proofing galleys in my early adolescence. (Long story, but here’s the short version: the thrill of proofing one’s seventeenth published book tends not to be as great as proofing one’s first. Cue one’s favorite writing student.)

For the last week or so, I’ve been talking about various aspects of the gentle art of self-editing, my sneaky way to build up to a number of backlogged readers’ questions about craft. Rather than just jumping into the thick of, say, narrative voice or memoir structure whilst we’re all battened down against the recent wild weather (ice? In MY back yard? For days?), I’ve been nudging you toward starting to read your work like a professional reader. Tricky, eh?

Today’s piece of self-editing advice comes deep from the lair of my most fire-breathing editorial pet peeve: repetition.

Nor am I the only pro whose hackles fly skyward at the site of it; it’s not an uncommon source of annoyance amongst professional readers. As any good line editor can tell you, a tendency to become a trifle miffed in the face of writing that could be better is, while perhaps a handicap in polite society, a positive boon in his line of work.

I was, of course, trained to react to it from my cradle; see earlier comment about junior high school galley-reading. Amongst my kith and kin, developing a strong editorial eye was considered only slightly less important than learning to walk; it was simply assumed that the children would grow up to be writers. My parents would not so much as commit my name to a birth certificate without first figuring out how it would look in print.

It’s true. Ask the nurse who kept trying to get them to fill out the paperwork.

I come by my pet peeves honestly, in other words, but believe me, this one gets some exercise, especially now that computer use is practically universal amongst writers. Especially in recent years.

Why? Well, word and phrase repetition is substantially harder to catch on a computer screen than in hard copy, even on the great big editor’s model currently gracing my desk. I’ve seen 25-pound Thanksgiving turkeys carried to banquet tables on smaller surfaces than my monitor, but even so, I prefer to edit on paper. And even then, I still read the final version out loud, to check for flow and repetition problems.

Again, why? Long-time readers of this blog, chant my perennial answer with me now: NEVER let a submission tumble into a mailbox (or, for e-mailed submissions, an agent or editor’s inbox) until after you have read it in its ENTIRETY, in HARD COPY, and OUT LOUD.

There are manuscript problems that simply cannot be reliably diagnosed any other way. Among them: poor flow, evenness of narrative tone, speeches that a character could not conceivably say within a single breath (a bugbear of many a novelist) — and the kind of percussive repetition that drives those of us who read manuscripts for a living around the bend.

I had a hard lesson in this truth myself a few years ago, after I had spent a couple of months writing a book proposal for a memoir. For those of you who have never had the pleasure of trying to market a nonfiction book, a proposal is as nit-picky a document as they come. Rather than demonstrating that the proposed book is interesting and well-written by, say, handing the finished book to editors, the book proposal limits the actual chapters seen to only one or two — and even those come at the end.

In other words, a professional book proposal does not bear much resemblance to the book being proposed.

So what does it look like? First, it includes a lengthy description of what the book is about, why the author is the best current inhabitant of the earth’s surface to write it, and how it is going to blow every other similar book on the market out of the water. The author is expected to name the volumes to be thus trajected into the air specifically, critiquing them with the full knowledge that the editors who worked on them might well be reading the proposal imminently. Next follows a raft of marketing information, identifying the target readership, naming every mortal organization that might conceivably welcome a speaker on the topic, and so forth. After this exercise in tact, the hapless author is expected to come up with entertaining, well-written synopses of chapters that have not yet seen the light of day.

THEN comes the sample chapter. Basically, the nonfiction writer has to prove, over the course of 50 or so pages of discussion of matters inherently less interesting than the subject matter of the book itself, that she can write.

Piece o’ proverbial cake, right?

Well, no. It is a format in which a typo is both more important and harder to catch — because, let’s face it, the less fascinating a document is, the more the brain wants to skim through it. Lingering lovingly on every word is for when you’re reading for pleasure, not business. As any agency Millicent screening manuscripts all day, every day (except when she’s screening queries) could tell you.

So although I was most definitely interested in the topic of the book I was proposing, it was something of a chore to read, re-read, revise, and screen-proof the proposal. By the time I began printing out the 15 copies for submission my agent had asked me to send, I was relatively certain that the proposal was typo-free. Because I was in a hurry (and so was my agent), I thought, silly me, that I need not invest the time in proofing it in hard copy.

You can see this coming, can’t you?

So there I was, printing up copy 12. (I like to print all the physical copies of my work that my agents will be circulating, rather than printing a single copy and photocopying it, so I can check each page individually. If a photocopier mangles pg. 173, it’s hard to catch.) Out of habit, I read the latest page out of the printer – and realized with horror that for some reason, three lines on page 47 were in 11-point Times New Roman, not 12-point.

If that startling revelation did not make each and every one of you who plans to submit pages to an agent, editor, and/or contest anytime within the next two years clutch your fast-beating hearts and cry, “Oh, no!”, then I can only think it’s getting to be time for me to review standard format for manuscripts again. (If it’s news to you that there is such a thing as a standard for submissions, run, don’t walk, to the mysteriously-named HOW TO FORMAT A MANUSCRIPT category on the archive list at the bottom right-hand portion of this page. You’ll thank me later in your career, I promise.)

Those of you thinking, “Oh, come on — what sensible creature would consider a few words in a slightly smaller font a big deal?” have a point: it’s a difference so subtle that probably only a professional reader would have caught it — and then only in hard copy. After all, neither my agent, my collaborator, or I had noticed in the electronic versions, and I have no idea at what point the switch could have occurred, but that typeface change did subconsciously make those lines seem less important. Since it was a page in the middle of the proposal, though, I realized that fixing it would require reprinting ten pages of every single copy I had already printed.

Oh, please – was there even a second of viable suspense here? Of course, I reprinted it. I could always use the discarded pages for scratch paper, then recycle them. Heck, I could even use them to print up a hard copy draft of the next manuscript I was planning to send to my agent, so I could check for this kind of mistake properly on the next submission.

My point is, no matter how sharp-eyed you are, or how smart — that draft of my proposal had been read on-screen numerous times by two people with Ph.D.s AND an agent, recall — you’re better off proofing in hard copy. A fringe benefit: on paper, it is far more apparent when you’re overusing certain words and phrases.

Which brings me back to my pet peeve. Editors hate repetition for a very practical reason: text that repeats a particular word, phrase, or even sentence structure close together is more tiring for the eye to read than writing that mixes it up more.

Let me give you an illustration, as well as I can on a computer screen. Read through the coming paragraph as quickly as you can:

Without turning in her seat, Mandy suddenly backed the car into the garage. The garage door closed, sealing her and the car inside. The car was warm, cozy, a great place to die. No one would come into the garage for a week, possibly more, and the children never came in here at all. Thinking of the children, Mandy sank back into her seat, the car’s solidity as comforting as a sturdy umbrella in the midst of a sudden downpour. Without thinking, Mandy pushed in the car’s lighter, heating its coils for the benefit of some future cigarette that might never be smoked.

Notice anything about how your eye moved down the lines? If you’re like most quick readers, your eye tried to jump from the first use of Mandy’s name directly to the next; it’s a very efficient way to skim. If you’re a more sensitive reader, the repetition of the garage twice within four words and the car twice within five might have led you to skip the next line entirely.

Apart from encouraging skimming — the last thing you want an agency screener to start doing to your work, right? — word and phrase repetition gives a professional reader the impression that the target market for the book in question is not as well-educated than more diverse set of word choices would indicate. (This is true, incidentally, even if a repeated word is polysyllabic, although to a lesser extent.) The more literary your writing, the more problematic such a perception can be.

What kind of vocabulary is appropriate varies from book category to book category, of course. The average adult novel is aimed at roughly a tenth-grade reading level; literary fiction tends to assume a college-educated reader, and uses vocabulary accordingly. So whenever you see those ubiquitous Mark Twain and Somerset Maugham quotes about never using a complex word when a simple word will do, realize that both wrote for audiences that had not, by and large, shifted the tassel on a mortarboard cap very often.

There is yet another reason to avoid word and phrase repetition whenever possible: it tends to slow down the pace of a scene. Yes, really.

Let’s take another look at poor Mandy’s final moments with all of those redundant words removed and replaced with specific details — note how much snappier her trip to meet her Maker is in this version:

Without turning in her seat, Mandy suddenly backed into the garage. The door closed, sealing her inside. The car was warm, cozy, a great place to die. No one would come to this end of the mansion for a week, possibly more, and the children never ventured in here at all. She sank back into the rich leather upholstery, the Mercedes’ solidity as comforting as a sturdy umbrella in the midst of an unexpected downpour. Without thinking, she pushed in the lighter, heating its coils for the benefit of some future cigarette that might never be smoked.

It’s definitely a smoother read, isn’t it, without all of that eye-distracting repetition? It feels like a quicker read. Added bonus: look how many more character-revealing specifics I was able to incorporate in the space freed up by removing the repeated words — why, Mandy moved up several tax brackets in the second-to-last sentence alone.

Yet if you examine the two versions closely, it’s not the length differential that makes it read quicker. Although the reads more quickly and comfortably, it’s actually not substantially shorter: the original was 103 words, the revised version 97. The action merely seems faster.

Bears some pondering, doesn’t it?

If weeding out repetition in just one paragraph can yield this kind of dramatic result, imagine all of the room you could clear for telling little details if you eliminated similar redundancies throughout an entire manuscript. You might want to print out a copy of your book — perhaps on the back of all that paper I had to discard from my proposal — and try it sometime.

There are, of course, many flavors of redundancy to torment editorial souls. Next time, I shall dive into another very common species that, in its most virulent form, has broken the tension of many an otherwise worthy scene. In the meantime, keep up the good work!

Posted on - 7 Comments on It was a dark and stormy night, perfect for — revising?

It was a dark and stormy night, perfect for — revising?

a dark and stormy night

Sorry about the unusually long hiatus between posts, campers. I shan’t bore you with long-winded justifications; suffice it to say that the Grumpy Relative is once again home from the hospital, and thus so am I. Many thanks to those of you who sent good wishes during the last few weeks.

Now that my head is back in the game, so to speak, I’m all ready to hunker down for a nice, lengthy winter’s foray into matters of craft. There’s nothing like a dark and stormy night for manuscript revision, I always say.

Stop cringing — revision is a necessary phase of the writing process. But let’s face it, nobody likes being told to re-work a manuscript, but if you ever hear any professional writer say that his first drafts regularly get published as is, well, you might want to muffle your laughter as you back swiftly away from him. Because as any pro could (and should) tell you, revision frequently takes up most of the writing time the author devotes to a published book.

Cool compresses applied to the head will help reduce the urge to curl up into a ball and moan at the very thought.

Frankly, I understand that reaction: it would be genuinely marvelous if all a talented writer had to do was to wait until inspiration hit, take dictation from the muses, and mail the result off to an agent or editor. It would be equally fantastic if agents routinely said to their clients, “You know, I would like to see a few changes in this manuscript you’ve just spent a couple of years slaving over, but hey, the editor who picks it up will probably have a different opinion, so let’s go ahead and send it out as is, okay?” And it would be downright miraculous if the third editor handling a book project (because the editor who originally acquired it has moved since to another publishing house and the second was laid off last week) was satisfied with the changes editors 1 and 2 had already convinced the author to make before the book joins the print queue.

It would also be great if cows gave chocolate milk to passing children, long-battling neighbors spontaneously realized that their deep-seated differences were unimportant, and my cats stopped staring at me indignantly because I went out of town (for a good cause, felines!), instead devoting themselves to more worthy pursuits like being comforts and joys, scampering merrily, or finding a cure for cancer. Yet somehow, I don’t think any of these things are likely to become the prevailing reality anytime soon.

Try not to take it personally. Having to revise one’s work in order to please others is, both unfortunately and fortunately for writers everywhere, simply a fact of life for a working author.

I know, I know — embracing the necessity of revision (or, for some aspiring writers, the imperative to write not only to please oneself, but a potential reader) is easy to advise, hard to pull off. Yet since writers have to be so tough to make it in this business, it’s tempting for those of us who advise, teach, and otherwise cajole the aspiring into presenting their words and ideas professionally to forget that writers are actually finely-balanced musical instruments. It’s genuinely hard to create when we’re thrown for a loop by an unexpected request to change something fundamental in our manuscripts.

Today’s loop-generator was a fairly common one for givers of feedback, professional and friendly both, to be thrown, so I think it would be useful for me to write about it. (And if not, hey, I blog pretty much every day, so if it turns out that I’m just being self-indulgent today, I can always be purely useful again tomorrow, right?)

As a freelance editor, I am EXTREMELY selective about whose work I read. I have been exchanging chapters with my own first readers for years, and professionally, I will only work with clients I feel are bursting with talent, but even then, if the subject matter or genre is not a good fit with my tastes, or if I don’t think I can help a writer get published within a reasonable amount of time, I will refer him on. The vast majority of the time, my interactions with other writers are a joy. Really. I enjoy giving feedback quite a bit, even when I am charged with the task of helping an author incorporate a revision request from an agent, editor, or dissertation advisor in such a way that it will not interfere too much with the original vision.

Okay, I’ll grant you, it doesn’t SOUND like a whole lot of fun. But usually, it is: I love good writing, and like any competent editor, the sight of anything that detracts from good writing’s presentation makes me foam at the mouth and reach for a pen.

Every so often, though, I’ll run into someone who thinks I’m just making up the rules of standard format, or norms of academic argumentation, or even the usual human expectation that within a story, each subsequent event will follow logically upon the one before it. (Blame Aristotle’s POETICS for that last set of rules, not me.) Recently, I was lambasted at length for having had the gall to point out that someone’s Chapter Two might not be utterly clear to a reader that did not have the author reading over his shoulder, explaining verbally the choices made on the page.

Long-time readers of this blog, sing along with me here: when you submit a manuscript, all that matters is what is on the page. If ANYTHING in your first 50 pages is not perfectly comprehensible without a “Yes, but I explain that in Chapter Four”-type verbal clarification, rework it.

Please. Thank you.

Now, since it’s my job — or ethical obligation, in cases of volunteer feedback-giving — to point out precisely this sort of problem wherever it appears in a manuscript, I am always a trifle nonplused when I encounter a writer who thinks I’m only flagging it out of some deep-seated compulsion to be hurtful. Again, I am very selective about whose pages I read, and I burn to be helpful: as any of my clients could tell you, it’s not uncommon for my commentary on a book to be longer as most of the chapters. I try to be thoughtful, giving my reasons for any major suggested change with a specificity and completeness that makes the Declaration of Independence look like a murmur of vague discontent about tea prices.

Obviously, this level of feedback is not for everybody; one of my best friends in the biz refers to me affectionately as the manuscript piranha, but still, she lets me read her work. Because, honestly, is there anything worse than handing your work-in-progress to someone who just says, “Oh, it was fine,” or “Oh, it just wasn’t my kind of book,” without explaining WHY? I think completeness of feedback implies a certain level of devotion on my part to making the manuscript in question the best book it can possibly be.

Yet the Chapter Two-producer informed me that, to put it mildly, I was incorrect about this. Apparently, I only suggest changes as a most effective means of ripping the author’s heart from his chest, stomping upon it, pasting it back together, sautéing it in a nice balsamic vinegar reduction, then feeding the resulting stew to, if not the author, than at least the neighbor’s Rottweiler.

This was for a manuscript I LIKED, incidentally. I had made a grand total of ONE suggested change, in the midst of reams and reams of glowing praise. And although it pains me to point it out to writers as open-minded and eager to improve their craft as my readership, it’s not at all uncommon for writers inexperienced with feedback to respond in this manner.

So what did I do? What editors and agents moan privately to one another about having to do for their clients all the time, be preternaturally patient until the “But it’s MY work! It MUST be perfect!” tantrum petered out. Until then, further discussion was simply pointless.

Because, in the first moments after receiving critique, creative people are often utterly, completely, fabulously unreasonable about it. They not only want to shoot the messenger – they want to broil her slowly on a spit over red-hot coals like a kabob, and THEN yell at her.

Fear of this stripe of reaction, in case you were wondering, is the most common reason most people will give only that very limited “Oh, it was fine” feedback after reading a friend’s manuscript. They’re just trying to keep their heads attached to their bodies, rather than skewered upon some irate writer’s pike.

It’s also the usual excuse — which you may believe or not, as you see fit, considering the source — that most agents give for why they send out form letter rejections, rather than specific, thoughtful replies to requested submissions. Or even not respond to a submission at all.

Their stated reason for form letter responses — or non-responses — to queries, of course, is sheer volume: they don’t have time to reply to each individually. Fair enough, or if not, at least understandable. It’s harder to make the case in favor of form-letter (or no letter) rejections of requested partial or full manuscript submissions, because, obviously, if they have the time to read 50 pages, they have time to scrawl a couple of lines about how it could be improved.

Or, as insightful and curious reader Jenyfer pointed out in the comments recently:

Why it is that once an agent asks to see the material and the material is actually sent, the agent can’t be bothered to respond? It’s one thing to ignore an unsolicited query / partial, but if they actually request it, you would think they could at least say “thanks, but no thanks” if they aren’t interested. Surely I’m not the only one this has happened to?

No, Jenyfer, you’re most certainly not, and it’s an excellent subject for writerly speculation: non-responses are rapidly becoming not only acceptable, but in many agencies, the norm. And even those increasingly rare agents who do respond with a direct yes or no seldom give a specific reason for rejection beyond I just didn’t fall in love with this or the ubiquitous this material does not meet our agency’s needs at this time.

This may seem like a cold, impersonal, or even jaded response, but to be fair, there is a pretty good reason many professional readers don’t want to give writers specific rejection reasons: they don’t want to engender an angry response that might turn into an endless debate about the merits of a book they’ve already decided, for whatever reason, that they do not want.

Don’t believe that’s a realistic possibility? Try suggesting to a sensitive soul that his Chapter Two could use a little work, then duck.

Since most writers are peaches and lambs and every other kind of pacific, cooperative kind of entity you can think of most of the time, the fear of a very negative reaction is perhaps overblown. Certainly in the case of agencies that simply do not respond at all if the answer is no. Most of us are perfectly capable of taking a little constructive criticism in the spirit it is intended. But every so often, some author loses it — and for that author’s display of temper, alas, we all pay.

That’s the official logic, anyway. Although I’d be lying if I didn’t add here that sending out form-letter rejections is quite a bit less expensive and employee time-consuming than mailing or e-mailing off individually-crafted nos — and that not responding at all is undoubtedly cheaper still.

If that seems like an affront to art, please remember: agencies make no money at all from screening queries, or even submissions. (Not a reputable agency, anyway, one that does not charge to consider manuscripts. For some insights on the other kind, please see the FEE-CHARGING AGENCIES category on the archive list at the lower right-hand corner of this page.) Agencies make money when they sell their clients’ manuscripts to publishers — and receive a percentage of royalties after the books have made enough to cover the advance. (If that made no sense to you, or if you were not aware that advances are pre-payments of royalties, and thus no further royalties are paid until the publisher has made back the advance, please see the posts under the aptly-named ADVANCES category at right.)

So now you know: if you want to establish yourself as a dream client in the eyes of the average agent or editor, who tends to hide under a chair after giving even the mildest feedback to her clients, you might want to greet the first emergence of any revision request with apparent tolerance; give yourself time to calm down before you argue. To buy yourself time, say something like, “Wow, what an interesting idea. I’ll have to think about that. Thanks.”

Then take the rest of the day off, and don’t so much as peek at your manuscript again until you’ve had a chance to calm down.

Say this, even if in the moment, the suggestion proffered seems to you like the worst idea since Hannibal decided to march all of those elephants over the Alps to get at Rome. Because at that precise second, you are not just an individual writer, concerned with the integrity of your own manuscript: you are representing all of us. Show that, contrary to our stereotype in the industry as touchy hotheads unwilling to consider changing a single precious word, most of us really are capable of taking a little criticism.

Admittedly, my readers all acting this beautifully in the fact of critique probably sounds better to me right now than it might had I not recently been scathed for trying to help out. Whenever I am confronted with a super-defensive critique-rejecter, I must confess, I seldom think of cooperative, thoughtful revisers with any abhorrence.

Feedback, though, and the revision process in general, ought to be treated with more respect by everyone concerned. There really ought to be a muse, if not an ancient Greek goddess, of manuscript revision, someone to whom we can pray for patience and tolerance in getting feedback on our work.

For working writers — especially those who would like to make something resembling a decent living from their keyboards — a muse of revision might conceivably make better sense to court than a muse of inspiration. After all, all of us who write works longer than a postcard must inevitably worship in private at this muse’s altar. Why should the initial inspiration gals get all the credit, when so much of the work that makes a book wonderful is in the re-editing?

Editing gets a bad rap, and self-editing even worse. You can’t spend half an hour in a gathering of more than three serious writers without hearing someone moan about it. Oh, it’s so hard; oh, it’s so tedious. Oh, I’m sick to death of revising my manuscript. If I have to spend another instant of my life reworking that one pesky sentence, I shall commit unspeakable mayhem on the nearest piece of shrubbery.

We don’t describe the initial rush to write that pesky sentence that way, though, do we? Our muse leaps out at us, flirts with us, seduces us so effectively that we look up a paragraph later and find that six hours have gone by. Our muse is the one that gives us that stunned look in our eyes that our loved ones know so well, the don’t-call-me-for-breakfast glaze that tells the neighborhood that we will not be available for normal human interaction for awhile.

Ah, but the muses of initial inspiration don’t stick around for very long, do they? No, the flighty trollops too often knock you over the head with a great idea, then leave you in the lurch in mid-paragraph. Do they call? Do they write? Don’t they know we worry ourselves sick, we writers, wondering if they are ever going to come back?

Not so Ataraxia, the muse of revision. (Hey, I came up with the notion, so I get to name her. According to the ancient philosopher Sextus Empiricus — I know, I know; you can’t throw a piece of bread at a party these days without hitting someone chatting about Sextus Empiricus, but bear with me here — ataraxia is the state of tranquility attained only at the end of intense self-examination. Ataraxia is the point at which you stop second-guessing yourself: the ultimate goal of revision, no?)

Ataraxia yanks you back to your computer, scolding; she reads over the shoulder of your dream agent; editors at major publishing houses promise her their firstborn novels. While being a writer would be a whole lot more fun if completing a good book could be accomplished merely by consorting with her flightier muse sisters, party girls at heart, sooner or later, we all need to appeal to Ataraxia for help.

Best to stay on her good side: for starters, let’s all pledge not to scream at the kind souls who give us necessary feedback. Yes, I suspect Ataraxia would really enjoy that sort of sacrifice.

I’ll confess, I have not always treated Ataraxia with respect myself. How tedious revision is, I have thought from time to time, inventing reasons not to sit down and put in a few hours of solid work on a project. What a bore, to have to go back to a book I consider finished and tweak it: hour after hour of staring at just a few sentences, changing perhaps an adjective or two every ten minutes. Yawn.

Over time, though, I have started to listen to what I was actually telling myself whenever I complained about the revision process. It wasn’t that I objected to putting in the time; there have been few days in the last decade when I haven’t spent many hours in front of my computer or scribbling on a notepad; I’m a writer, so that’s what I do. Nor was it that I felt compelled to rework my novel for the fiftieth time, or, in cases where I’ve been incorporating feedback, that I thought the changes would be bad for the book.

No, my real objection, I realized, is that I expected the revision process to bore me to tears. Am I alone in this?

But Ataraxia watches over even the most ungrateful of writers, so she whacked me over the head with an epiphany: a manuscript is a living thing, and to allow it to change can be to allow it to grow in new and exciting ways.

So now I know: whenever I start procrastinating about necessary revisions, it is a pretty sure sign that I had been thinking of my text as something inert, passive, a comatose patient who might die if I inadvertently lopped off too much on the editing table. What if, instead of thinking of revision as nitpicking, I used it to lift some conceptual barriers within the book? What if I incorporated my first readers’ suggestions about my memoir in a way that made the book better? Not just in terms of sentences and paragraphs, but in terms of content?

Just a suggestion: instead of regarding feedback as an attack upon the book, a foreign attempt to introduce outside ideas into an organically perfect whole or a negative referendum upon your abilities as a writer, perhaps it would be more productive to treat critique (your own included) as a hint that maybe the flagged section could use an influx of fresh creativity.

Try to move beyond just making grammatical changes and inserting begrudging sentences where your first readers have asked, “But why is this happening here?” If you have stared at a particular sentence or paragraph for hours on end, changing it and changing it back — c’mon, you know we all do it — naturally, you’re going to get bored. Naturally, you are going to loathe that kind of revision.

But the next time you find yourself trapped in that kind of editing loop, set the text you’re working on aside for a few minutes. Pick up a pen (or open a new document) and write that section afresh, in new words, as if for the first time.

No peeking at your old text, and no cheating by using sentences you recall writing the first time around. Allow yourself to use different analogies, to reveal character and event differently. Give yourself time to play with your ideas and the way you want to say them before you go back to the original text.

Then walk away for ten minutes. Maybe you could do some stretching exercises, to avoid repetitive strain injuries, or at least take a stroll around your house. Feed the cat. Plot a better way to get legions of elephants over the Alps. Anything will work, as long as it gets your eyes off your own words for a while.

And then, when you return, read the original version and the new. You probably will not want to substitute one for the other entirely, but is there any part of the new version that could be incorporated into the old in an interesting way? Are there sentences that can be switched productively, or some new ones that could be added to the old? Are there arguments or character points in the new that would enliven the old?

What you’re doing with this exercise is transforming revision from a task where you are fine-tuning something essentially finished into an opportunity to infuse the manuscript with fresh ideas at problematic points. Conceptually, it’s a huge difference, and I guarantee it will make the revision process a lot more fun.

As Ataraxia wants it to be, I suspect.

Okay, I feel less self-indulgent now: I think I have wrested some good, practical advice out of my very, very bad experience with that Chapter Two-hugger. Naturally, unlike your garden-variety agent or editor, I’m not going to give up on this writer because of a single loss of temper. Nor, unlike the average writer’s friend with a manuscript, am I going to let the one writer who implied that my feedback on his work was the worst idea since Stalin last said, “I know! Let’s have a purge!” discourage me from giving feedback to others.

But please, the next time you are confronted with feedback that makes your blood boil, take a deep breath before you respond. Think about me, and about Ataraxia, and force yourself to say, “Gee, what an interesting notion. May I think about it, and we can talk about it later?”

Then go home and punch a pillow 700 times, if you must, but please, don’t disembowel the messenger. She may be bringing you a news flash from Ataraxia.

Keep up the good work!

Posted on - 6 Comments on A Challenge To The Mini Nation by guest blogger Mary Hutchings Reed

A Challenge To The Mini Nation by guest blogger Mary Hutchings Reed

CKH_Cover Final
Hello, campers –

I’ve got an interesting guest post for you today, by FAAB (Friend of Author! Author! Blog) Mary Hutchings Reed, as well as a challenge that I hope you’ll find intriguing.

First, the fascinating part: you know how I have been devoting recent posts to my embarrassingly high stack of as-yet-unanswered readers’ questions? Well, some of the questions that turn up most frequently are about the ins and outs of self-publishing, print-on-demand, how to promote a self-published book — and, perhaps most trenchant of all, whether having self-published a book will help a writer land an agent or get published down the line.

There is absolutely nobody currently treading the earth’s crust more qualified to address these questions, as a self-published author who is also represented by one of the best agencies on the West Coast. And she’s been most generous with her mighty storehouse of knowledge, too: as those of you who have been hanging out here at Author! Author! may recall, not only did she weigh in to last spring’s Subtle Censorship series, guest-blogging on how to market an unusual story, but she also loaded aspiring self-publishers with info in our successfully self-publishing fiction, something the common wisdom in the publishing industry generally declares to be impossible, was especially eye-opening.

So I’m absolutely thrilled that she has given in to my blandishments and written this guest post. (Her timing’s great, too: I’m spending most of my time these days by my mother’s hospital bedside; not having to worry about this weekend’s post has been quite helpful. Mother’s on the mend, thanks.)

On to the challenge. I’m going to let Mary fill you in on this worthy cause, but to kick things off, I am hereby pledging to buy the first six copies in this special drive myself — one to give as a holiday gift (I already have a copy of my own), and five to donate to the hospital that’s been so kind to Mother (hospitals are always hurting for reading material for bed-bound patients, and gifts of books are usually tax-deductible in the US! Check with your tax advisor.)

And for the benefit of those not fortunate enough already to be familiar with Mary’s work, here’s the blurb for the book:

CKH_Cover FinalCourting Kathleen Hannigan tells the story of an ambitious woman lawyer, one of the first to join a male-dominated national law firm in the late seventies, whose rise to the top is threatened by a sex discrimination suit brought against the firm by a junior woman lawyer who is passed over for partnership because she doesn’t wear make-up or jewelry. When Kathleen Hannigan is called to testify, she is faced with a choice between her feminist principles and her own career success. Courting Kathleen Hannigan is a story for women and minorities everywhere who are curious about the social history of women in law, business and the professions, institutional firm cultures, and the sexual politics of businesses and law firms.

Oh, and it’s a great read, too. And did I mention that a couple of pretty great causes near and dear to my heart are going to benefit directly from sales of this book, which is easily available both at Amazon and Mary’s website, as well as in Kindle version?

But I said I was going to let Mary tell you about it, didn’t I? Here’s to good karma for all, creating a publishing environment with a broader notion of a salable story, and, of course, keeping up the good work!

Take it away, Mary!

Reed_Mary Hutchings_Color_5x7

Thanks, Anne, for the opportunity to share with your readers. My agent (and how I love saying that!) just got back a first round of very positive rejections on a novel she submitted to them (my fifth), and two editors are willing to reread if I make a rather small technical change bringing the two key characters together earlier in the book. She plans to resubmit to some of the editors who “loved” my writing in January one of my other unpublished novels (probably #6.) (Yes, there are 7 novels in all, 1 memoir, and a couple stage plays.) To that end, she suggested that it would be “helpful” if I were to sell 8000 of my self-published novel, Courting Kathleen Hannigan.

8000?

That’s what she said! So far, I’ve sold about 1500, mostly by hand and on Amazon.com, and while Anne tells me that’s about three times your normal self-published novel, it’s short of 8000 by 13 times the average sale.

In other words, I need to sell 6500 more copies, to try to prove that my fiction (for and about intelligent, working women) has traction.

Just a couple days after getting this friendly suggestion, I saw these stats for the National Book Award nominees, as reported by Publisher’s Deluxe on November 16, from outlets reporting to Nielsen BookScan (hardbound copies):

LET THE GREAT WORLD SPIN, by Colum McCann 17,200 copies

LARK AND TERMITE, by Jayne Anne Phillips 15,250 copies

IN OTHER ROOMS, OTHER WONDERS, by Daniyal Mueenuddin 8,750 copies

FAR NORTH, by Marcel Theroux 1,275 copies

AMERICAN SALVAGE, by Bonnie Jo Campbell 1,100 copies

Wow. It doesn’t seem like very many for such acclaimed authors, does it? Those numbers with the help of major publishers!

I’m just a semi-retired lawyer and writer in Chicago whose first novel tells a story which encompasses the social history of women in large institutional law firms, covering the time when Hilary Clinton got out of law school to the time that Michelle Obama joined the law firm where I was practicing as my associate. My favorite review says:

“With its intelligent writing, fast pace, and brilliant humorous observations, Courting Kathleen Hannigan is as delightful as reading your favorite episode of Sex and the City. Honestly, I started this book and couldn’t (or more accurately wouldn’t) put it down until I was finished.”

I’ve only seen episodes of Sex and the City when I’ve been getting a pedicure, but if this sells books, more power to Wendy Thomas of bookpleasures.com (and thank you!). I know dozens of lawyers, paralegals and accountants who also told me they “couldn’t put it down.”

I know the Internet provides all kinds of ways to get the word out about a book but there is still so much out there, working it is time-consuming, and still to me it still feels like somewhat of a crapshoot as to whether you break through all the noise — the offers to lose weight, refinance, win a new car, earn extra thousands from home — to create a bigger, louder, more incessant buzz. But it happens, and there is no more worthy recommendation for a book than word of mouth.

So, here, thanks to Anne Mini’s diligence in creating this site, and her kindness in letting me guest, I’m going to try the direct approach to selling my book. With added benefits for Anne and for charity at the end.

The other day, Stephen Colbert took on sponsorship of U.S. Speedskating, hoping to raise (and, raising, I believe,) at least $300,000 in small on-line donations from the Colbert Nation. Gosh, I thought, could the MINI NATION do the same? You care about writing and reading, or you wouldn’t be reading Anne’s blog. Can we use our collective power to send a message to publishers about the kinds of books we want to read?

Could you buy Courting Kathleen Hannigan for a lawyer or professional woman on your Christmas list? As a stocking stuffer? Could your book club read it for Women’s History Month and discuss how far you think women have come (or not) in the professional world? We don’t need to raise $300,000, we only need to sell 6500 books (at less than $20 each on Amazon).

Why? Why should we do this?

To prove we can! To prove that women writers and readers support women writers, that there is a viable market for this kind of writing about real women in real situations. You can sample the book atAmazon or my website (where you can also download a book group guide under the “news” section.)

And to show that self-publishing, in today’s world, is a viable option for quality writing.

Plus, I’ll give $1.00 for every book sold between now and December 31, 2009 to Lawyers for the Creative Arts, a volunteer organization here in Chicago providing pro bono legal services to emerging artists, including authors:

Lawyers for the Creative Arts assists emerging artists in all media and arts organizations by providing pro bono legal assistance through its network of volunteer lawyers who specialize in intellectual property, entertainment and arts law, and through educational efforts. In September, LCA offered PEN TO PRESS, a full day of educational seminars and exhibits on the legalities of self-publishing, including sessions on contracts, copyright and privacy. On the individual level, LCA attorneys have advised documentary film makers on defamation and other issues with respect to films about accused criminals, orphanages, school systems and the like. LCA has helped artists recover their paintings from galleries, negotiate loft leases, take options on literary properties for film and/or stage development. LCA attorneys also help recording artists sign with their first manager, their first label, and their first production company. Hundreds of arts organizations have gotten their start through LCA, and many, like Hubbard Street Dance, have grown to be the gems of Chicago’s vibrant cultural scene.

Plus, in honor of Anne Mini and her leadership of and support for women writers, $.50 to the Seattle YWCA for its GirlsFirst project:

The mission of GirlsFirst project YWCA GirlsFirstSM is to encourage leadership, instill confidence, develop skills, and provide opportunities to
girls of color. Our program includes a three-week Summer Leadership Academy, weekend overnight retreat at Seattle University, weekly afterschool sessions, and monthly Leadership in Action Days. Alumnae opportunities include mentoring, tutoring, and paid summer internships. YWCA GirlsFirst is open to all freshman girls in 9 high schools: Franklin, Garfield, Cleveland, Chief Sealth, West Seattle, Rainier Beach, Evergreen, Renton, and Hazen.

 

Tell your friends. Send a link to Anne Mini’s blog to your writing friends; post a link on your Facebook page. (Anne is a wealth of information, a wonderful teacher, and a superbly entertaining writer—every writer should be reading her!)

Let’s sell 6500 more copies of CKH! And then, let’s do the same for YOUR work!

PS: In case you’re wondering how I can afford to print more copies of Courting Kathleen Hannigan when I have 500 left, I don’t necessarily have to. CKH is now available on Kindle, and it’s also available to bookstores through Lightning Source. I saw a POD copy from Lightning Source the other day and couldn’t tell the difference between it and the original offset edition. The key, in my view, to a good-looking POD book is quality design work (interior as well as cover) in the first instance, and I was very grateful to my publisher, Ampersand, Inc., for its attention to the tell-tale details that distinguish a fully professional publication.

Anne here: I’m going to sweeten the incentive to pitch in a bit more. If this post manages to raise enough money for these good causes, I will happily consider helping authors — self-published and traditional published alike — by running this sort of multiple-beneficiary promotion on a regular basis. I just mention.

CKH_Cover FinalCKH_Cover FinalCKH_Cover FinalCKH_Cover FinalCKH_Cover Final

Mary Hutchings Reed is a Chicago attorney and the author of seven novels, a memoir and a musical about golf, Fairways. Her work has won praise from the William Wisdom/William Faulkner Novel Writing Competition and others. Her most recent publication was a short story appearing in ARS Medica.

Posted on - 2 Comments on SOIA, part VI: the answer is, as it so often is in talking about submissions, it depends

SOIA, part VI: the answer is, as it so often is in talking about submissions, it depends

Had you noticed, dear readers, that for the last few posts, I had begun merging my SIOA (Send It Out, Already) series with my ongoing quest to clear out my ever-burgeoning readers’-questions-to-blog-about list? We like to multitask here at Author! Author!

Especially when there are just a few days left before much of the NYC-based publishing industry (and, by extension, a hefty percentage of US-based agencies) shift into end-of-the-year slow-down mode. So if you’ve been holding on to manuscript pages requested weeks or months ago, or have been gearing up for an autumn querying blitz, this week would be the time to hit those SEND buttons and/or pop things in the mail.

That being said, when aspiring writers speak of turn-around times, they usually are not talking about how long it takes them to get requested materials out the door, but how long it takes agents they have queried or to whom they have submitted to respond. Over the last five years, I’ve heard so many questions/complaints/laments on the subject that when I first started this blog, I used to deal with the subject every other month, just to set readers’ minds at ease.

The questions tend to run along the lines of this:

My question has to do with agent contacts. At Conference X in 2007, I met Maura M. McLiterate,
pitched her, and she asked me to contact her when I had a finished manuscript…So finally, after finishing
the manuscript this summer, I sent her a cover letter reminding her of our conversation with the stuff she asked for.

That was last October 10. Haven’t heard anything back. Given that she requested the follow-up, does the 4-6 weeks “wait time” still make sense? I have a handful of other agents and editors who asked to be contacted, trying
to figure out how to manage this. Advice welcome.

Some of these issues sound a trifle familiar? Good; that means you’ve been paying attention to this series, so feel free to play along at home as I run over this case study.

The Composite Submitter raises several intriguing issues here, all relating to the burning question of how long is too long in the publishing biz:

*How long after a successful pitch may one take up an agent’s offer to submit materials and still continue them requested? (For an explanation of the vital difference between requested and unrequested materials, see this earlier post.)

*How long is a normal turn-around time at an agency for requested materials?

*Does a long gap between pitch or query and submission necessarily extend that turn-around time?

*Does a submission based upon a face-to-face pitch typically receive swifter attention from agents than one based upon an impersonal query letter?

The short answers to these questions are, in the order asked: it depends, it depends, it depends, and it depends.

I imagine, clever writers that you are, that you would like to know upon what it depends in each instance, but that’s not really a question that may be answered accurately on a theoretical basis — because (wait for it) it all depends.

I know that sounds like a flippant response to a serious question (or, more accurately, to four serious questions), but honestly, I don’t mean it to be. How long an agent is going to be willing to wait to see requested materials depends upon a lot of factors, potentially ranging from how the book market has changed in the interim to whether the agent is still representing that type of book to what authors an agent may have lost lately (agented writers move around more than one might think, sometimes from project to project) to whether the agent has just had a baby.

If that seems like too many unknown factors for a rational person to take into strategic consideration, you’re absolutely right: second-guessing is frequently impossible. Given that realization, would it frighten you too terribly to learn that the list of factors above represents just a tiny fraction of the possible influences over how long an agent may take to respond to a submission?

So my initial answer was quite accurate: in all of these cases, the answer depends on a lot of factors, virtually none of which a writer on the other side of the country (or other side of the world) may anticipate.

Each individual submission is thus to a certain extent the plaything of outside forces. Before that notion depresses anyone too much, let’s return to Composite Submitter’s specific case, to see if it sheds any light upon what an aspiring writer can and cannot control in a submission situation.

First, to place this in as empowering a light as possible, CS did something very, very right in his submission to Maura. Actually, he did something else pretty smart, too. Anyone care to guess what these bright moves were?

If you said that he sent a cover letter along with his submission, reminding her where they had met, what he had pitched to her, and that she had asked him to send the enclosed materials, give yourself a gold star for the day. And make it three gold star and a firecracker if you immediately added that he was right to tell her when he pitched that he had not yet completed the manuscript, so she would not expect it to arrive right away.

Your mother was right, you know — honesty, contrary to popular opinion, often genuinely is the best policy.

Why was reminding Maura how much time had elapsed strategically smart? It prevented her from thinking, “Who?” when she saw the submission marked REQUESTED MATERIALS. More importantly, it minimized the possibility of her thinking, “I don’t remember telling this guy to send anything.”

All of which begs the question: was over two years too long for CS to wait before submitting the materials Maura requested?

You all know the refrain by now, don’t you? Chant it with me: it all depends.

Normally, I would advise trying to get requested materials out the door within six months, if it is humanly possible. Longer than that, and an aspiring writer runs the risk not only of his query or pitch not being remembered (which is probably going to happen far sooner than that, but hey, agents keep records of this sort of thing) but also of the agent’s individual tastes and market trends changing. At minimum, a much longer delay will send a pretty unequivocal message to the agent in question to the effect that the submitter is slow at responding to requests, always a bit frustrating to someone in the business of mediating between authors and publishing houses.

Of course, you could always take your chances and send a much-delayed submission anyway; technically, requests for material don’t expire. But after a year has passed, the risk of any or all of the conditions above’s having changed becomes so high that I would advise sending a follow-up letter, confirming that the request is still operative.

CS, however, was savvy enough to protect himself against the liabilities of a long delay between request and submission: he told Maura up front that he was not yet finished with the manuscript. This gave her the clear option of saying either, “Well, then you should wait and query me when it is finished,” (a popular choice, particularly for novels) or what she actually did say, “That sounds interesting — when you’re finished, send me this and this and this.”

For insight into why this worked, see my earlier comment about honesty.

Assuming that Composite Submitter need not worry about Maura’s having lost interest in his book while he was finishing writing it — again, a fairly hefty assumption, but certainly worth his testing practically — is he right to worry that he did not hear back from her right away?

I’m exceedingly glad that he brought this up, because in the weeks and months following the annual onslaught of writers’ conferences, a LOT of aspiring writers wonder about this. Naturally, everyone wants to hear back right away, but how likely is that desire to be fulfilled?

Or, to put in terms common to fantasy, is it possible to pitch to an agent on Saturday, overnight the requested materials on Monday, and be signed by Friday — and then for one’s new agent to sell one’s book by the following Thursday for publication three weeks from the next Tuesday, so the author may appear triumphantly beaming on Oprah by the end of the month?

The short answer is no. The long answer, as the Vicar of Dibley used to delight in saying, is NOOOOOOOOOOO.

Just doesn’t work that way, I’m afraid. These days, it’s not at all uncommon for submitting writer not to hear back from an agent for months or — you should make sure that you’re sitting down for this, because it’s a lulu — even not at all.

Don’t let that depress you into a stupor just yet — I’ll talk a bit more about the logic behind extensive turn-around times in an upcoming post. For the purposes of today’s discussion, my point is that no, a few weeks’ worth of silence after sending off requested materials isn’t at all unusual.

Let’s get back to the specifics of CS’ situation, though, to see what else we can learn, because the long lapse between pitch and submission honestly do render his position unique — or do they? Let’s see: he pitched to Maura in 2007, then submitted (as per her request) in mid-October, 2009, either by e-mail or by regular mail. Since so much time had passed between the request and the submission, she couldn’t possibly have anticipated when he would send her the materials, and thus could not conceivably have budgeted time to read them.

Which begs the question: why did CS expect her to respond with unusual quickness after she had received them?

Because, honestly, just a few weeks would have been positively lightning speed, according to current norms. So what about this particular submission would have called for Maura to move it to the top of her reading pile — or, more probably, to the top of the Leaning Tower of Pisa that is the desk of Millicent, her agency’s in-house manuscript screener?

My guess is that from Maura’s perspective, there wasn’t any reason — but that from CS’ point of view, there undoubtedly was.

This particular differential in urgency perception between agents and the writers who submit to them is such a common one that one might almost call it classic: what probably happened here is that CS had been thinking of Maura’s request to submit whenever he happened to complete the manuscript he had pitched as inherently unusual — or at any rate as something different than the kind of request to submit materials that an agent might have made to an aspiring writer who had been pitching a completed manuscript.

As such, CS did indeed, at least implicitly, expected it to be moved up in the submission pile when it arrived, as a special situation. In his version of events, Maura would not have been patient enough to wait until he completed the book before seeing it if she hadn’t been genuinely interested, so why wouldn’t she jump on it immediately?

But from Maura’s point of view, asking him to contact her with pages after he finished writing them was not a special request — it was precisely the same request as she would have made in response to other intriguing pitches she heard at that conference.

The only difference is that she didn’t expect to receive it within a month or two of the request. As such, it would have been reasonable to expect that when CS did submit it, his submission would be treated precisely like every other packet of requested materials the agency received in mid-October.

Translation: Maura’s not having gotten back to CS within 4-6 weeks probably had far more to do with how many manuscripts were stacked up at her agency than with how long CS took to pop those requested materials into the mail.

In a way, aspiring writers should find this encouraging, or at the very least democratic: queue-jumping is actually pretty hard to do during the pitching/querying and submission process. Even if writers everywhere aren’t particularly grateful for this, I suspect that those who had submitted requested materials to Maura in July or August might find it comforting to know that she — or her Millicent — didn’t just drop whatever manuscript they happened to be reading when a new envelope arrived in the office.

So how should CS have handled it? Should he, as his question implied, assume that his previous face time with Maura meant that he should follow up with her earlier than any other submitter? And what about all of those other submitters whose work has been sliding around on Millicent’s desk for weeks and months on end — what should they do?

In the first place, take a nice, deep breath. Delays are a completely normal part of the submission process, so it doesn’t make sense to read too much into them. If CS hasn’t heard back — chant it with me now, readers — it’s likely because no one at the agency has read his submission yet.

I know: disappointingly prosaic, compared to the much more common dead-of-night submitter’s fantasy that the agent is reading and re-reading the submission in frantic indecision about whether to represent it or not. But my version is much, much more likely to be true.

In the second place, CS — and all of those other anxious submitters I mentioned a few paragraphs ago — should check Maura’s agency’s website, listing in the standard agency guides, and/or any written materials she might have sent (like, say, a letter requesting materials), to see if the agency had the foresight to post average turn-around times.

Try looking under the submission guidelines; they will often contain some mention of how long they typically take to get back to writers about requested materials. Not to toot my own team’s horn, but my agency has a simply dandy page on its website that explains not only what turn-around times submitters to expect, but the logic behind it and what a submitter who has been twiddling his thumbs for months on end should do.

Getting back to CS’ situation: before I gave him any advice whatsoever, I spent a couple of minutes checking out Maura’s website. Turns out that her agency lists an 8-week response time; not unusually long. So at minimum, CS should wait two months before sending Maura a follow-up e-mail, letter, or second copy of his materials.

I would advise holding off for a couple of weeks after that, just in case Maura and Millicent are totally swamped and touchy about it, but not for too much longer after that. If the agency has lost the manuscript — yes, it does happen occasionally, one of the many reasons that I disapprove of the increasingly pervasive practice of agents’ simply not responding at all to submitters if the answer is no — they’re going to want to know about it.

Or, to recast that from a writerly perspective, after 2 1/2 or three months, CS has every right to give Maura a gentle nudge, to double-check that his book is languishing in a stack on the northeast corner of Millicent’s desk, rather than having vanished into that mysterious other dimension where lost socks, extinct animals, and the child stars of yesteryear dwell. But it’s probably not going to be in his interest to contact her before that.

Why? Long-time readers, or at any rate those who were reading this blog as long ago as last Saturday, open your hymnals and sing it with me now: since an agented writers’ life is made up primarily of delays, CS’ exhibiting completely justified impatience at this junction might make him come across as a time-consuming potential client. Some agents like to be checked up upon, but he vast majority fall into the leave me alone and let me do my work category. And it often doesn’t take much pushiness for a writer to get labeled as difficult.

So what should CS be doing in the meantime? Submitting to everyone else who requested materials, of course — and continuing to query up a storm to generate new requests for materials.

Did I just hear yet another chorus of, “Why?” Well, unless you have actually promised an agent an exclusive look at your work, it’s poor submission strategy to submit one at a time. (For an extensive explanation of the logic behind this, you might want to check out the EXCLUSIVES TO AGENTS category on the archive list at right.) Your time is too valuable, and at this point in publishing history, agents simply don’t expect exclusivity unless they ask for it.

And if you doubt that, perhaps you should scroll back up to that earlier bit about how some agents now don’t bother to get back to writers whose submissions they have rejected.

I’m constantly meeting submitting writers who believe that the agent of their dreams will be hugely insulted if they don’t grant him an unrequested exclusive, but think about it in practical terms for a moment: if Maura’s agency habitually takes two months to get back to the Composite Submitters of this world and her agency is not unusually slow, CS could find himself waiting two, three, or even six months (it happens, alas) to hear back from every agent to whom he submits. If he does not engage in multiple submissions, he is limiting himself to just a few submissions a year.

Does that seem fair or reasonable to you? Believe me, when agents genuinely want exclusives or if their agencies require them, they’ll let you know about it.

The other thing that CS might want to do while he’s waiting is to do a bit of research on what to expect after a submission. We discuss it quite often here at Author! Author! (for those of you who are new to the blog, the WHY HAVEN’T I HEARD BACK YET? category might be a good place to start), but frankly, this is a perennial topic of discussion on almost every good writers’ discussion board.

Why invest valuable time in finding out what is happening to your fellow submitters? Well, on a purely selfish level, it would probably reduce your submission-period stress levels. Since writers are so isolated, it’s very easy to start to think that what is happening to oneself is exceptional, whereas usually, it’s just a matter of business as usual in an industry that receives literally millions of pages of submissions every year.

Comparing notes can be very empowering. Honest. So can starting to work on one’s next book.

What a submitter gnawing his nails, anticipating a response from the agent of his dreams, should most emphatically NOT do is allow the delays inherent to the submission process to bring his life to a screeching halt while he waits to hear back. Yes, it’s stressful to know that someone with the power to help you sell your work has her hands all over your work, but obsessing over what might be happening won’t help.

Trust me on this one. I know whereat I speak.

Did everyone make it through that case study feeling warm, snug, and in-the-know? Excellent. Next time, we’re going to take on a significantly more complex real-world variation on this theme.

In the meantime, keep taking those nice, deep breaths, submitters, and everybody, keep up the good work!

PS: No submitters, composite or otherwise were harmed in the research and writing of this blog post. And to set the minds of those of you who have spoken with me privately about your fears and hopes at ease, he gave his permission for me to use his story as an example. Keep taking those deep breaths, I tell you.

Posted on - 2 Comments on SOIA, part V: but what if…what if…

SOIA, part V: but what if…what if…

crossing-finish-line

Before I launch into today’s juicy buffet of meaty topics, a quick reminder: next Wednesday, November 25 is the deadline for submissions to the Author! Author! Inspirational Writerly Quotes contest. It’s easy to enter, and I’m genuinely excited to see all of your favorite keeping-the-faith quotes. For contest rules, click here.

Some additional incentive, for those of you who need a nudge to enter: if I keep getting thought-provoking entries, I may need to add more prizes. I’m just saying.

Back to that tempting buffet I mentioned — and lordy, is it bounteous at the moment. I’ve been getting such good questions in response to the SIOA (Send It Out, Already) series that I’m going to extend it into next week. So please, if you have any reservations whatsoever about the timing of mailing off requested materials or — heaven preserve us — are thinking about not complying with a submission request at all, stick around. And feel free to leave questions in the comments on these posts.

To give the comment-shy a bit of incentive, remember how I was telling you that some of my most trenchant blog topics come from readers’ comments — and that many of the most thought-provoking are left anonymously, presumably because their leavers are convinced that their situations are unique enough that there might be some repercussions if the comment were posted under their real names?

The last time I went on a SIOA rampage, way back in 2007, one such timid questioner raised a fascinating point under the clever pseudonym Anonymous — a bit of evasion that in this case appears to be abundantly justified:

Should I send requested materials to an agent that I took a genuine dislike to? During the panel, she said she had never picked up anyone from a conference and didn’t hope to. During my pitch she was brusque, kept cutting me off, and I had the feeling she only requested {pages}to get rid of me.

Should I chalk it up to jetlag, headache, hangover, being from New York, MBLS (Millicent Burned Lip Syndrome), and send them anyway?

I suppose I could always say no later, but she’s from a fairly big agency and I’d just assume cold-query someone else from there if it’s going to be a long-term relationship.

 

Whenever I get a question like this, the wee hairs at the back of my neck begin to quiver — and not just because I can already feel half the agents I know lining up to glower at me for what I’m about to say. It’s because I hear stories like this from so many conference pitchers.

Yes, of course, I’m going to delve into why this is apparently such a common conference experience. But allow me to set some anonymous minds at ease first.

For starters, please, for your own sake, don’t prejudge an agent (or editor — or writer, for that matter, if you happen to be on the other side of the pitching table) based on a less-than-stellar first impression. It’s not unheard-of for a good agent-client relationship to emerge from a so-so or even downright hostile pitch meeting.

Stop shaking your head — it’s true. It’s also true that warm personal interaction at a first meeting or a we-love-writers speech from a conference do not necessarily guarantee a good future working relationship. Mostly because being a nice person is not an indispensable prerequisite for being either a good agent or a good writer.

Yes, yes, I know: those of us who happen to be both talented and nice would prefer that the two were linked. Because there is no necessary correlation, the oh-so-common writerly conference strategy of deciding whom to pitch based upon who sounded nicest during an agents’ forum is not particularly strategic.

How so? Well, in the first place, it’s far from unheard-of for a nice agent to put on a standoffish persona in conference situations, to avoid being swamped by eager would-be clients. The theory, I believe, is that if one makes oneself approachable, one is less likely to be approached.

In the second place, agents and editors are not infrequently sent to conferences primarily to give a talk, sit on a panel, or to promote a client’s book — only to find themselves expected to hear pitches as well for no additional compensation. One extremely prominent agent stalked into a Conference That Shall Remain Nameless a few years back and alienated virtually every writer there by not only announcing that he NEVER picked up clients via pitching, but that he wasn’t interested in speaking to anyone who wasn’t either already published or an attractive woman under 30.

He might have meant that last part as a joke. But I’m sure you can easily imagine the dismay of the fifty or so conference attendees who had been assigned to pitch to him. Especially when he devoted the rest of his time on the agents’ panel to alternating between promoting his recently-released book of advice for aspiring writers and rubbing it in the other agents’ faces that a client of his had recently won the Pulitzer Prize.

See earlier comment about the correlation between being nice and being good at selling books.

His book is quite well-respected, by the way. Yet after he treated that roomful of aspiring writers — who, after all, had paid a fairly hefty sum to hear him dash their dreams contemptuously into the convention center’s musty carpet — wild horses would have to drag me across a frozen lake in Hades before I would touch his book with a ten-foot pole, much less recommend it to my charming and sensitive readers.

But at least he was honest about pitching to him being a waste of time — as Anonymous’ manuscript-requester sounds like she was. (Or she could have been having a bad day, or it was her first conference…) Actually, I have more of a problem with agents who take the opposite tack, being immensely friendly to conference-attending writers when they have no intention of picking up any new clients.

It just goes to show you: an agent’s sales record is pretty much always a better indicator of how well she will represent your work than her level of charm on any given day.

Lest we forget, agents end up at conferences for a lot of different reasons — including drawing the short straw when the person the fairly large agency usually sends can’t do it this year. An agent who didn’t really want to be there might easily have made the statement Anonymous reported. As might someone new to conferences — or, as he pointed out, who is hung over, jet lagged, or just plain rude.

That being said, a hung-over, unhappy-to-be-there, naturally brusque, etc. person is infinitely more likely to get a writer to go away by saying no than by saying yes, so it’s worth considering the possibility that she genuinely wanted to see Anonymous’ material. Or thought his book might interest someone else at her agency — agents at large agencies do occasionally pass along submissions to one another.

Perhaps neither was the case here, but it was definitely worth checking out. And how does an aspiring writer do that, clever readers?

Shout it with me now: by Sending It Out, Already!

I can sense you scowling, SIOA-avoiders. “But Anne,” some of you protest mid-grimace, “I still think sending my precious manuscript to nasty old Grumblepuss is a waste of my time and resources. Why bother, when I could be querying or submitting to somebody else?”

Good point, oh scowlers — provided that you are indeed investing the energy you’re not investing in following up with Grumblepuss in approaching and submitting to other agents. Most SIOA-avoiders do not, alas.

And that’s especially unfortunate, because in the vast majority of post-pitching situations, the choice is not SIOAing to Grumblepuss or not sending it out at all. A savvy pitcher can usually garner several requests for materials at a large conference (if you doubt that, you might want to check out the HOW TO WRITE A REALLY GOOD PITCH and/or HALLWAY PITCHING categories on the archive list at right); even if Anonymous wasn’t able to buttonhole any other agent, he could always query other agents he heard speak. (As in, “I so enjoyed hearing your talk at Conference X that I am hoping you will be interested in my paranormal mystery…”)

After all, there’s no earthly reason that Anonymous couldn’t be SIOAing to Grumblepuss while simultaneously SIOAing, pitching, or querying others, right? Sing it out, long-time readers: unless an agent or agency SPECIFICALLY informs writers that he/she/it only accepts exclusive queries or submissions, an aspiring writer asked for materials is free to submit it to other agents at the same time. And should.

Besides, what does Anonymous really have to lose here? If Grumbles falls in love with his writing, it’s unlikely that she’s going to be anything but nice from there on out — and if she doesn’t fall in love with it, then her interpersonal skills won’t affect Anonymous ever again. It was just a bad conference meeting.

It’s also entirely possible that Grumbles wouldn’t have perceived herself as being brusque at all — I know plenty of agents who would begin to hurry a writer through a pitch the moment they decided that they wanted to see it. If they’ve already decided to read it, the logic runs, what more is there to say?

Especially if every syllable uttered in her presence sounds like a jetliner breaking the sound barrier somewhere within her brainpan. The demon drink does affect everyone differently, and few are the writers’ conferences where teetotalism prevails, if you catch my drift. Heck, I’ve attended conferences where the behind-the-scenes parties were so intense that some of the agents didn’t make it to their morning pitch meetings at all.

You might want to pick your jaw off the floor, lest some passerby inadvertently tread upon your lower lip.

When it comes right down to it, Grumbles DID make a professional commitment to read Anonymous’ work; he is well within his rights to expect her to honor it. If she was being brusque to hide that she was too much of a softie to say no, or to scare off potential submitters, well, that’s just sort of quixotic, and it’s not worth any aspiring writer’s energy to second-guess her.

But frankly, the too-nice-to-say-no contingent is generally, well, nice about it. They want to be liked, you see.

So unless Anonymous already knew for a fact that another agent at Grumbles’ agency has a strong track record of representing your kind of book AND he was planning to cold-query that agent within the next couple of months, I would go ahead and SIOA. Perhaps not with high hopes, but especially if she has scared off other potential submitters (thus reducing the number of manuscripts she will have received from the conference), Anonymous isn’t going to lose anything by doing what she asked him to do.

Because she might just say yes, right? And presumably, Anonymous knew enough about who she is and what she represents to want her as an agent.

Even if she did, out of some bizarre desire to make more work for herself, say yes when she meant no (not a common practice, in my experience, for the habitually insensitive), it’s highly unlikely that she would have let her Millicent in on her evil plan. At least not in enough detail to cause Millie to take one look at your cover letter, giggle, and pass it directly into the reject pile.

Hey, really effective sadism takes time and planning. Both Grumbles and Millicent are far to busy perusing that 4-month backlog of submissions.

Everyone comfortable with that? Or, if comfortable is too much to ask, at least able to live with it?

Nor was Anonymous’ the only great question raised by readers of my last rousing SIOA series. Listen, if you will, to the excellent point Rose raised:

I think I have a variation of this. Talked to you a while back about how several agents have been sitting on requested partials and fulls for a while. You suggested I contact them. I was too scared. I’ve queried over 100 agents already, this is a difficult book I think, but I know that it’s quite good…so what I’ve begun to do…I did write to an agent who had the full for 6 months, he said he didn’t remember getting it so I sent it again (electronically) and asked him to let me know he got it. He didn’t.

That was two months ago.

I’m more concerned about a couple of agents who have partials. They seem to be good fits for me, but they just haven’t replied and it’s been 6 months. I’ve resolved to send it again, this time on paper, with a note. (Actually one of these agents *did* get it on paper originally. Why would so many agents be so eager to see my book and then not even reply to reject it?)
And while it’s getting harder to hold this pose, my chin is still up pretty high.

 

Oh, how I wish Rose were the only aspiring writer in North America with this problem! Unfortunately, her dilemma seems to be getting steadily more common.

So common, in fact, that intrepid reviser Jenyfer posted a comment about it just the other day:

What I wonder more is why it is that once an agent asks to see the material and the material is actually sent, the agent can’t be bothered to respond. It’s one thing to ignore an unsolicited query / partial, but if they actually request it, you would think they could at least say “thanks, but no thanks” if they aren’t interested. Surely I’m not the only one this has happened to?

 

You and Rose are most emphatically not the only aspiring writers to whom this has happened, Jenyfer, but the why is hard to explain. Hard enough, I think, that I want to devote an entire post to the subject sometime soon.

In the meantime, let me complete the translation process Jenyfer initiated: the vast majority of the time, when an agent simply doesn’t respond at all to either a submission of requested materials or a query accompanied by materials that the agency’s website or agency guide listing specifically request that all queriers send, the answer is no, at least on this book project.

Or there isn’t an answer at all, because the agency never received the materials in the first place, accidentally deleted an e-mailed submission, mixed up your SASE with another aspiring writer’s…

You get the picture. The real problem with the increasingly frequent practice of not replying if the answer is no is not, to my mind, the inherent rudeness — I was brought up to treat even complete strangers’ dreams and aspirations with greater respect — but the fact that the submitter can never really know for sure whether the agent (or her Millicent) ever read the pages at all.

While you absorb the full horror of that last statement, let’s get back to Rose’s practical dilemma. Since it’s been 6 and 8 months, respectively, it’s almost certainly safe to assume that the answer is no, and the agents concerned just didn’t get around to mentioning that salient fact to Rose. Yet it is also possible that in those 6/8 months, one or all of these agencies adopted a policy that they respond only if they want to see additional pages or are ready to offer representation.

Such policies are, alas, increasingly common, especially for agencies that accept electronic queries and submissions. So if it’s been a while, a nail-gnawing waiting writer’s first stop should be the agency’s website and/or listing in the most recent edition of a well-established agency guide.

“That makes sense, Anne,” those who were scowling earlier concede. “But what should a self-respecting writer like Rose do if these agencies have no posted policies on the subject?”

Ah, that’s a more difficult question. Since Agent #1 has now spaced out twice, Rose is naturally more than within her rights to e-mail him and remind him that other agents are looking at it. Two months is long enough for courtesy, although I wouldn’t normally recommend following up before twice the agency’s stated average turn-around time. And before she follows up at all, of course, she should — chant it with me now — check the agency’s website or most recent guide listings for average turn-around times and possible policies of silence.

She should not send a whole new copy of the manuscript, mind you, but a politely-worded question that allows the agent to save face if he’s simply lost it:

Dear Mr. (Wayward Agent’s last name),

As you requested, I sent you the full manuscript of my novel, PLEASE DON’T IGNORE THIS STACK OF PAPERS, a couple of months ago. While you have been considering it, several other agents have asked to read it as well.

I thought you might want to be aware that other agents were also considering it. If you have decided that you are not interested, or if the manuscript has gone astray, please let me know.

Thank you for your continued interest in my book project, and I look forward to hearing from you soon.

Sincerely,

Rose Nailgnawer

 

See? No recriminations, no hurry-it-up-buddy, no here-it-is-for-a-third-time-you-moron, just a polite, professional reminder that Rose exists and is waiting for a response. And believe it or not, if the agency actually did lose the submission (the agent’s ambiguous statement that he doesn’t remember having received it doesn’t tell us anything either way), or if it’s still sitting in a post office just outside Peoria, the agent actually will want to know about it.

Unfortunately, the only way he is at all likely to find out about such an error is if the submitting author tells him. In an environment where most agents vastly prefer to be left alone to consider their immense backlog of manuscripts, that’s an inherently risky thing to do.

See why being polite is so very important? And why I always recommend continuing to query and submit elsewhere while any given agent is considering a manuscript, partial or full?

Speaking of multiple submissions, a missive like this would be an especially good idea to send if she had formerly neglected to mention that there were other agents taking a gander at it in the first place. In fact, this would be a good time to politely remind/inform Agents #2 and 3 of the same fact — because technically, the non-responsive agent IS considering it, right?

Incidentally, though, there are a couple of ways that Rose could have hedged her bets earlier, both when she submitted in hard copy and electronically. The accepted method of asking for receipt confirmation is to send a self-addressed, stamped postcard (with a hard copy, obviously) and ask the agent in your cover letter to drop it in the mail when he receives it.

The other common method is to send the pages via a mail service (and the USPS does offer this cheaply) that requires a signature upon receipt. Do check in advance, though, whether the agency has a policy that it will not sign for parcels — many now do.

Two more reasons that paper submissions are far, far better for writers than electronic ones. But if an agent insists upon an electronic submission, the easiest way to confirm that it got there is to cc the missive to yourself. That way, you will receive a dated copy.

Most of this is moot, of course, if Agent #1 works at an agency whose stated policy forbids simultaneous submissions to other agencies. But even if he did insist on having a solo peek at the work, Rose should have moved on after three months, maximum; it’s not fair to her otherwise. That’s a subject for another post, however.

The moral: while yes, most of the time-related decisions in a submission situation do lie in the receiving agent’s hands, the writer does not need to sit around and wait helplessly. A career-minded writer keeps moving forward until some agent worthy of representing the book says yes.

Even if that takes more than a 100 tries — not at all out of the ballpark these days, by the way, even for the best of first books. So keep pressing forward, because that’s the only way to succeed in the end.

Welcome to a world where overnight successes have almost always been at it for at least five years. Hanging in there has benefits, I assure you. Keep up the good work!

Posted on - 6 Comments on SIOA, Part IV: some tips on combating the “Oh, God — have I blown it?” blues

SIOA, Part IV: some tips on combating the “Oh, God — have I blown it?” blues

billie

Still hanging in there, everyone? Or have my several days of admonitions to SIOA — Send It Out, Already! — materials requested in months past sent some of you scurrying into the back of your coat closets, whimpering amid the cast-off galoshes of Januaries past?

I certainly hope not. I was kind of hoping that significant numbers of you would find this series empowering — at least enough to, say, spend this coming weekend frantically reading requested pages IN THEIR ENTIRETY, IN HARD COPY, and preferably OUT LOUD before popping them in the mail next week. You know, before agents and editors go on their traditional long winter’s nap.

In other words: rah, rah, Team Literate!

Earlier this week, I told you the story of SIOA-avoider Zack, who had talked himself into a fairly common agent-seeking writer’s dilemma. He had pitched successfully at a conference last summer — so much so that he had been asked to send both the first 50 and the whole manuscript, respectively, to a number of different agents, so well done, Zack — but he had become so intent upon revising the book into a pinnacle of perfection that he never quite managed to get any of those requested materials packets out the door.

Not that he intended not to send them out when he was pitching, of course. No, at the time, and even for a few weeks after the conference, he was willing — nay, eager! — to place his work under as many agents’ noses as possible. He certainly stressed out often enough about it. But somehow, he kept delaying making those last crucial changes.

And one day, he woke up to realize that five months had gone by. Or seven. Or a year.

It may have been as little as three or four weeks, but regardless of the actual number of cast-off calendar pages involved, it was long enough to prompt that thought always so close to the front of a writer gearing up for submission’s mind:

“Oh, God, have I blown my big chance?”

From that cri de coeur, it was only a small step to Zack’s talking himself into believing that the agents in question would be miffed over the delay, so his submission really didn’t have a chance, anyway. Why, he reasoned, waste postage, now that rejection was a foregone conclusion?

For one very, very good reason, Zack: it wasn’t.

What doomed the submission was not anything that happened on the agent’s end; what guaranteed failure was Zack’s not pulling out of the SIOA-avoidance spiral. There are, of course, plenty of things a submitter can do to render rejection more LIKELY, but — take out your hymnals and sing along, please, long-time readers — the only manuscript that has absolutely no chance of being picked up by an agent is one that no agent ever sees.

So today I’m going to ask the Zacks of the world: if you’ve already decided that rejection is a foregone conclusion because so much time has passed, what precisely do you have to lose by sending it out at this point? ,

And yes, that’s a perfectly serious question.

Admittedly, I wouldn’t ADVISE waiting 7 or 8 months to submit requested materials (or pushing it for longer than a year, regardless of the reason), but it’s not as though Millicent the manuscript screener will take one look at the return address, consult a list of expected arrivals, and toss it aside unread, muttering, “Well, we’ll never know if THAT one had potential, will we?”

For one thing, handling it this way would require her to take the 14 seconds required to check a list — and for someone to have gone to the trouble of creating and maintaining such a list in the first place. Yes, the requesting agent probably jotted a few words down next to your name on his conference appointment sheet, but it’s unlikely to the point of hilarity that our pal Millicent will have that sheet next to her when she receives your manuscript. So the only point at which anyone concerned is at all likely to take a peek at that who-pitched-me list is the agent for whom Millicent is screening — which means that Millicent has to think your submission is very, very good indeed.

What is she likely to do instead of going off to double-check precisely when her boss originally requested Zack’s long-delayed manuscript? Well, here’s a hint: ripping open an envelope marked REQUESTED MATERIALS and starting to read is a pretty time-consuming task, when multiplied by a hundred manuscripts.

That’s right: she’s almost certainly just going to — you guessed it — rip open the envelope and start reading. Oh, she may roll her eyes at the line in Zack’s cover letter that mentions at which conference her boss requested the enclosed pages (all of you conference pitchers are mentioning where the agent or editor heard your pitch, right?), if she happens to recall off the top of her head how long ago it was. But in all likelihood, she’s going to take a gander at the first page, at least.

And if the agent or editor requested pages in response to a written query, she’s not going to blink twice if it took 11 months to reach her desk. Unless, of course, the agency or publishing house is not longer handling that type of book.

Yes, it happens — all the time, in fact. If it’s been a VERY long time since the agent of your dreams requested those pages, you might want to double-check — but not, I beg of you, by sending the agent another query letter, asking if it’s still okay to send those long-awaited materials. A quick, discreet trip to the agency’s website or listing in the most recent edition of one of the standard agency guides should tell you whether the AOYD has moved on to other book categories while you’ve been revising.

PLEASE do not, however, regard the likelihood that Millicent simply will not care how long ago her boss requested materials as carte blanche to push off revising that requested material until some dimly-imagined future point when you’ll have unbroken time to revise. Some agents do take umbrage at long delays, particularly after face-to-face pitching.

You can see their point, can’t you? Listening to many pitches in a row is pretty exhausting, after all, and one of the first reactions someone who makes her living by selling books is likely to have to the pitch that truly excited her is to start brainstorming quietly about which editors might be interested in the book in question. Don’t you want to keep that train of thought going — or at least (hold on, racking my brains for a train metaphor here) place your good writing under her nose while that moment of excitement is still within living memory?

(Couldn’t come up with an appropriate follow-up railroad metaphor, obviously. We all have our off days.)

If you want to build upon the excitement generated by a pitch or query letter, it’s prudent to try to get it out the door within 6 weeks of the request (not counting standard publishing not-at-home periods, like the three weeks leading up to Labor Day). The common wisdom dictates 3, but since agents hear SO many pitches at conferences and Millicent sees SO many queries, it’s unlikely that either is going to recall details of a pitch or query.

It IS nice, though, if you can get it to ‘em soon enough so something about your project seems at least vaguely familiar. More recognition than that isn’t necessary, strictly speaking, because you will have written REQUESTED MATERIALS in big, fat marker on the outside of the envelope and reminded them in the first line of your cover letter that they did, in fact, ask to see it. (If anything in the last sentence came as a surprise to you, I would highly recommend taking a gander at the HOW TO PUT TOGETHER A SUBMISSION PACKET category at right.)

Less than 6 weeks is ideal, but if you can send it out in under 3 months, there really is no need to apologize for the delay, or even to mention it. (As writers often do, and at great length. Often whilst groveling.) Longer than that, though, and it’s a good idea to add a sentence to your cover letter, apologizing for the delay.

What you most emphatically do not need to do is — wait for it — query again and ask for permission to send it at all. A crisp, businesslike cover letter set on top of your requested materials will do beautifully. Something like this is ample:

Dear Mr./Ms. (Requesting Agent’s Last Name),

Thank you for asking to see the first fifty pages of my novel, INVISIBLE INK. Please find it enclosed, along with a SASE for its safe return.

I had hoped to get these pages to you a trifle sooner, but the confluence of an unusually protracted work crisis and a bright idea for improving Chapter Two rendered my proofreading eye a bit slower than usual. I apologize for the delay.

Thank you for considering this, and I look forward to hearing from you soon.

Sincerely,

Charlotte Brontë

See? No obsequiousness required at all; just the facts, ma’am. If our Charlotte had pitched at a conference last March, she should mention it, but without calling attention to how long it’s been. If she has overcome her SOIA-avoidance sufficiently to send requested materials out to everyone who has asked to see them, she should bring that up, too:

Dear Mr./Ms. (Requesting Agent’s Last Name),

Thank you for asking to see the first fifty pages of my novel, INVISIBLE INK. Please find it enclosed, along with a SASE for its safe return.

I enjoyed speaking with you at the Desperate Writers’ Proving Ground Conference. I had hoped to get these pages to you sooner, but each of the agents and editors I pitched there asked for something slightly different. Please be aware that several of them will be considering this project simultaneously with you.

Thank you for your interest in my writing, and I look forward to hearing from you soon.

Sincerely,

Charlotte Brontë

Nice, clean, professional — and most importantly, not maudlin. No need to go on at length about what actually delayed you; you’re just being polite here, not filling in a long-lost buddy about the last six months of your life. (If you don’t like the work crisis motif, try a computer meltdown: everyone can identify with that.) All you really need to do here is to establish that you realize that you may have been slow to SIOA, and that you don’t plan to make a habit of it.

If you DO plan on making a habit of it — a way of life I do not recommend any writer’s embracing — you can buy yourself some additional time if you are polite about any anticipated delays early on. Naturally, if you experience a genuine life crisis, that’s beyond your control. If one occurs within the first couple of months after a request, it is perfectly proper to send out a courteous (and BRIEF) e-mail or letter to the requesting agent, stating that there’s going to be an unavoidable delay in sending those pages he asked to see. Perhaps something along the lines of…

Dear Mr./Ms. (Requesting Agent’s Last Name),

Thank you for requesting the full manuscript of my novel, INVISIBLE INK. Unfortunately, a fire has just consumed half of my neighborhood, so it may be a few months before I can reconstitute the text from my back-ups. I shall send it to you just as soon as I am able.

Thank you in advance for your patience — and I am looking forward to submitting to you soon.

Sincerely,

Charlotte Brontë

See? Even if the writer has a genuinely tragic justification for the delay, it’s possible — indeed, preferable, not to make a big deal of it. Just provide a simple, straightforward explanation, and leave it at that.

Do everything in your power, though, to keep the lapse between request and submission under a year, especially for a follow-up on a conference pitch. (Since conferences are annual, and agencies frequently send different agents in different years, it can be really, really obvious if a submitter’s cover letter refers to the 2009 or 2008 conference.)

One more piece of practical advice: if you are SIOAing after a substantial delay, I would HIGHLY recommend submitting your work via regular mail, rather than as an e-mail attachment, unless the agency categorically refuses to consider hard copy submissions. Yes, even if the agent or editor originally suggested that you send it via e-mail.

Why? Because while Millicent will almost certainly open even a months-late envelope, she may not open a months-late attachment. Especially if the first line of the e-mail runs something like, “Please, please, PLEASE forgive me for taking eighteen months to send these pages to you…”

Or she may not read the accompanying e-mail at all, if she mistakes it for an unsolicited submission. (Since e-mailed queries and submissions typically have swifter turn-around times, the probability of a what’s-been-requested list is substantially higher.) Most agencies will not open unrequested e-mail attachments, ever, due to fear of viruses, and the chances of your submission’s being mistaken for unsolicited grows as your name recognition at the agency fades.

If, knowing all this, you still find yourself firmly in the do-not-send-it-out-until-Groundhog-Day camp, I have one last question for you: are you absolutely positive that you really want to submit this book to professional scrutiny at all?

That may sound flippant, but listen: chronic SIOA-avoidance is a extremely common phenomenon, but in my experience, its severity does not correlate with how ready the book in question is to be marketed or the inherent talent of its writer. It’s very frequently a manifestation of fear of rejection, a way to protect one’s baby from criticism.

Completely understandable, right? A manuscript that is never submitted cannot be rejected; it’s logically impossible.

So for many aspiring writers, it just feels more comfortable to cut the process short by not mailing requested materials — in essence, rejecting their own work before the agent can do it — than to take the risk of exposing their books to professional critique. That way, they can never learn for sure whether their books are marketable or not.

Let me be clear here: I have absolutely nothing negative to say about writers who create solely for their own pleasure. Bless the Emily Dickinsons of this world, I say, who limit their audience to people they already know. That route can be wonderfully fulfilling, if the writer is honest about it, embracing the desire for an intimate readership — and doesn’t torture herself by continually trying to find an agent and/or editor she doesn’t really want or need.

However, the VAST majority of writers write in order to be read by people they DON’T know. To do that necessarily means risking rejection.

And let’s not kid ourselves about the kind of personal strength taking that level of risk requires: you have to be damned brave to send your work out to hyper-critical strangers. There aren’t a lot of professions where the practitioner’s FIRST official act is to take a piece of her soul and allow people a couple of time zones away to examine it under a microscope for minute flaws.

So, just for today, let’s celebrate how courageous we are when we do send out our work, rather than castigating ourselves when we don’t. Just for today, let’s clap our hands for all of us who have taken the great leap of submission. And for those who are going to pluck up the courage to break the SIOA spiral now.

I would swear that I can still hear some of you SIOA avoiders out there saying, “But…but…” Next time, I’m going to tackle some of the lingering buts that have troubled readers past.

In the meantime, chins up, my friends, and keep up the good work!

Posted on - 6 Comments on SIOA, my friends! SIOA!

SIOA, my friends! SIOA!

mailbox

I woke up this morning fully intending to dig through my embarrassingly tall stack of readers’ questions so trenchant that they deserve a post of their very own and find a topic du jour, honest. I genuinely am looking forward to plowing through ‘em all, possibly followed by a nice, leisurely stroll through common red flags that tend to traject submissions into the reject pile faster than a writer new to the process can say, “But I didn’t know that there WAS a standard format for manuscripts, or that a manuscript page wasn’t supposed to look just like the same page in a published book!” (If that last sentence didn’t make you smirk knowingly, you might want to check out the HOW TO FORMAT A MANUSCRIPT category at on the archive list at the lower right-hand side of this page before you proceed much farther in your writing career.)

And then I happened to glance at the calendar. It’s a week and a half until Thanksgiving — or, as those of us who deal on a regular basis with the publishing industry like to call it, the annual slow-down.

Before I depress you all by explaining why anyone would call it that, let’s be proactive: I would like to take the opportunity to urge those of you who have owed requested materials to an agent for a full season — from, say, having pitched successfully at a summer conference or received a positive response to a query prior to the annual August holidays — to send it out, already.

As in, if humanly possible, within the next week and a half.

Did that request make panic-generated fireworks go off in some writerly heads out there? I shouldn’t wonder; the last time I checked, over 70% of requested manuscripts were never actually sent to the agents and editors that requested them.

Yes, you read that correctly — the vast majority never turn up on Millicent’s desktop. That’s a whole lot of potentially publishable writing sitting in a whole lot of desk drawers. Let’s give some thought to why that might be the norm.

Consider, if you will, Zack, a good-but-as-yet-unagented novelist. Zack has been looking for an agent for quite some time now for a well-written, complex book — the kind of book that folks in the industry like to describe, if they’re feeling charitable, as “needing precisely the right agent/editor/push campaign.” (If they’re not feeling charitable, they describe it as “good, but difficult to place.”)

In short, Zack’s novel is original, and the perfect agent has yet to fall in love with it.

We’ve all been there, right? If I haven’t said it again recently, allow me to remind you that the time elapsed between when a writer begins to seek an agent for a particular project and when she finally signs with one is NOT necessarily an especially reliable predictor of the writer’s talent — or of how likely a book is to appeal to readers.

In fact, it usually isn’t predictive of anything at all: if the writing quality were the only factor involved, we wouldn’t ever see a bad book on the tables at the front of a chain bookstore, would we?

But try convincing a well-meaning friend or relative — the kind that might lecture one over turkey at a certain annual family gathering about the desirability of dropping a time-consuming hobby that has not yet yielded fortune or fame — that even the best books often take time to find the right home, eh? Non-writers tend to assume that talent is the ONLY factor, but then, the non-writing world lives under the happy delusion that the only reason a book would not get published right away is that it isn’t any good!

Long-time readers, chant it with me now: plenty of good writers have queried for years before getting picked up, and frankly, it’s harder to land an agent today than it was even two years ago, due to the slow economy. Let alone the ten or fifteen that may have elapsed since that established author whose interview you just read landed hers in — how many tries did she mention? Two? Three?

Okay, pep talk administered. Back to our saga already in progress.

Like a sensible writer, Zack knows that his book’s only chance of getting published lies in his promoting it to agents and editors, so he routinely spends the spring and summer going around to literary conferences, and the autumn to sending out queries. Since he both has an interesting story to tell and is a talented pitcher/querier, he always picks up a few requests to see all or part of the book.

Yet invariably, when I see him at holiday parties, he responds uncomfortably to my eager inquires about how agents have responded to his submissions. “I’m still revising the end of the book,” he says, eyes averted.

We have this exchange down to a ritual now. I this is my cue to ask, “Does that mean that you haven’t sent out the first 50 to the agents who asked you for it, either?”

Zack looks sheepish, self-righteous, and fearful all at once, a facial feat I would have sworn was not possible. “I want to be completely ready when they ask to see the rest.”

Readers, care to know how often you are on my mind? Exactly three seconds before I start to read him my annual riot act on the virtues of SIOA (Send It Out, Already!), I routinely think, “Gee, how long has it been since I’ve blogged about this? I really should do a reminder post.”

So here I am, telling you: if you got a request for materials prior to the first week of September (and I mean this LAST September, not the one before) to send all or part of a manuscript to an agent or editor, please, please, please SIOA!

Yes, even if it isn’t perfect. Requests for materials are like vitamins, boxes of cereal, and hunks of meat: they come with expiration dates.

Not firm ones, of course, or especially short ones, but when a request is made, it is considered professional to follow up on it in a timely manner. It shows what a good client you would be: after all, your agent would like to be able to tell editors, “Oh, she’s great about meeting deadlines.”

More to the point, I’ve never met an agent or editor yet whose raving praise about an author included the words, “And when I ask for something, she doesn’t get back to me for eight months!”

Sounds flippant, I know, but from a business perspective, how quickly a writer can churn out impeccable pages is a legitimate concern for an agent or editor. After all, an author working under a book contract would not have the luxury of setting aside a manuscript for a few months until she had a few unbroken weeks’ time to make requested revisions, right?

Most of the time, of course, a requesting agent is not going to be drumming her nails on her desk for months on end, wondering where a particular submission is, unless the submitter is already a client. If a project that particularly excited her in query or pitch form doesn’t appear, she’s likely to assume that the writer went with another agent — or dropped the project entirely.

In other words, she’s going to move on without following up. Possibly without even considering following up.

Please, please don’t wait for her to nag you about sending those requested materials; it’s not going to happen. Just SIOA.

I see some of you SIOA-avoiders scuffing your toes against the floor. “But Anne,” some of you protest, clinging to your manuscript as though it were a life raft and the tidal wave was headed your way, “The agent was REALLY interested at the conference four months ago, but I didn’t manage to get the pages out the door. Life intervened, at least to the extent that I haven’t had time to polish it to a high gloss yet. I feel like I’ve let the agent down. And despite what you say about his probably having assumed that I’ve signed elsewhere, I know in my heart that if he were truly the right agent for me, he would have defied all of the rules and contacted me to ask where the manuscript was. Because our pitch meeting wasn’t like any other in the history of the world, and…”

Let me stop you right there, Sparky: I hate to be the one to break it to you, but if a pitch (or query, for that matter) goes well, it results in a professional connection, period. Not a personal commitment — a necessary precondition to letting someone down, no? — and not a guarantee to stop work when the requested materials arrive. Nor, with certain EXTREMELY rare exceptions, an incentive for the agent to track down and ask twice for a book he’s never read.

So how is it possible to read anything at all into the agent’s not contacting Sparky to beg for an opportunity to see pages requested months ago? Many aspiring writers misinterpret silence from the requester’s end as a lapse of interest, but that isn’t necessarily the case; a good agent simply has too many books on the brain — and too many eager writers clamoring for her attention — to badger writers slow to submit.

And even if she were so inclined, remember, this person doesn’t know you. From the requester’s end of the relationship, there isn’t necessarily any visible difference between not receiving requested materials because the writer’s obsessing over whether every comma is right, because the writer just hasn’t had time to give it a once-over, because the writer has had a sudden bout of massive insecurity, and because the writer had been pitching or querying a book not yet written.

And frankly, most pros would expect that if, say, the first 50 pages of a book did need to be written from scratch post-request, it could be done successfully between midsummer and Thanksgiving, anyway. From a writer’s point of view, that may not be a particularly realistic expectation, given how most aspiring writers are already struggling to sandwich their writing between work and family and friends and a million other demands upon their time, but remember, at the submission stage, intentions don’t count for much.

Agents and editors want to judge a writer by what’s on the page, and they can’t do that without having pages to read. Thus the general expectation –for fiction, at least — is that if the book is at the querying/pitching point, it ought to be ready to send out.

Which isn’t always the case in practice, I’m afraid. An aspiring writer might jump the gun on querying for a number of reasons: because conferences fall at particular times of year, for instance, or because that terrific new character didn’t pop into the mind until a week after the query letter went out. Or because some darned fool of an Internet expert told you that the industry moves with glacial speed during certain parts of the year (like the one coming up in a week and a half, hint, hint) and you wanted to beat the post-New Year’s rush.

Heck, I once won a major literary award for a memoir for which I had written only the first chapter and synopsis. But I knew enough about the industry to respond to agents’ requests for a book proposal with a chipper, “Great! I can have a proposal to you in six weeks.” Then I sat down and wrote it during the annual August publishing world’s vacation.

But the point is, I did send it out, and that’s how my current agency was able to figure out that it wanted to sign me.

“But Anne,” I hear those who had planned on spending another few months polishing their submissions piping up, “you said that the industry shuts down between Thanksgiving and Christmas, and that it’s not a good idea to query just after the New Year. Why does it make any difference if I send it in mid-November or in February?”

A couple of very good reasons, actually: first, enthusiasm is not a permanent condition, but a fleeting one.

The fact is, the chances of the requester’s remembering you (and, more importantly, your book) are significantly higher now than three months from now. A long lapse is not necessarily a deal-breaker, but it’s not unheard-of for an agent to respond to a submission that arrives six months after a pitch with a statement that she doesn’t remember having requested it.

The second reason is that many, many agents and editors are planning to spending the next month and a half catching up on their READING while their offices are quiet. The industry slows down not because everyone who works in a publishing house takes six weeks off, but because there are so many Judeo-Christian holidays during that period that it’s hard to get enough bodies together for an editorial meeting.

Why is that significant? Well, unlike agencies, where an individual agent can decide to take a chance on a new author, a publishing house’s acquiring a book requires the collective agreement of a great many people. If the requisite bodies are heading over the river and through the woods to Grandmother’s house, it’s kinda hard to obtain their consent to anything.

But as anyone who has had much contact with the industry knows, it’s full of folks who tend to deal with the most immediate crisis of any given moment. Naturally, this workplace orientation results in much work being put off until some nebulous future date when the agent or editor has time to deal with it. Any wild guesses as to when they typically get around to it?

Right: between Thanksgiving and the end of the year. And because agents know that editors will be occupied with what is already on their overburdened desks, they tend to curl up with a few good manuscripts and take a well-deserved breather, too.

In other words, it behooves a submitting writer to adhere to their calendar, rather than expecting them to follow any individual writer’s.

“Why,” I hear one plaintive-but-reasonable voice out there demanding querulously, “in an industry where it is considered perfectly acceptable for an agent to take several months to get back to a writer who has submitted a manuscript, and six months or more for an editor to read a submission via an agent,” (yes, it happens) “should there be ANY restrictions on how long I have to send out requested materials? Why is the writer the only one expected to adhere to a tacit deadline?”

Want the honest answer? (Look away NOW if you don’t.) Because the writer is the one with the least power in this situation, and the competition for scarce representation and publishing slots is fierce.

Any well-established agent or editor sees hundreds upon hundreds of perfectly-formatted, well-written submissions per year: they don’t worry too much about the one who got away. And that gives them the power to set unreasonable (and, yes, as regular readers of this blog already know, often unwritten and unspoken) rules for writerly conduct.

Unfortunately, it honestly is as simple as that.

Amongst agents and editors, the writer who pitches well but never sends in the requested follow-up materials is as notorious as the guy who doesn’t call again after the first date. As is the nonfiction writer who pitches a stellar book idea but never actually submits a book proposal. And the already-agented writer who comes up with a great premise for a next book, gets her agent all excited about it, then two years pass without a peep.

Ask any agent: they find this phenomenon genuinely frustrating.

But it is common enough that after an agent has been in the biz for a while, she usually isn’t holding her breath waiting for ANY pitched or queried book to show up on her desk just because she asked for it. No, she’s not the kind of girl to sit by the phone.

Now, logically, one might expect that this ambient cynicism would mean that the writer had MORE time leeway, rather than less. Even an agent who flatly fell in love with a pitch wouldn’t be at all upset if the requested pages didn’t show up for a couple of months; if he’s at all experienced, he would already be aware that almost every writer on the planet likes to give the book one last read-through before submitting it, to catch any rookie, grammatical, or continuity mistakes. And, of course, he’s not the kind of boy to sit by the phone.

However, as I mentioned above, publishing is very much a seasonal business; the pros even talk about the year that way. Is your book a summer novel, a fall culture book, or a late winter special interest release? In practice, this means that submissions that might be tossed into a pile of fifty to molder during one month might be being placed in much, much shorter piles in another, where they might be read within a week or two.

But that’s not the only reason you should SIOA now — as in NOW, before the Thanksgiving holiday, if you can possibly manage it. As any of my editing clients (they’re the ones cringing in that corner over there) can tell you, I am the last person on earth who would advise submitting a manuscript that has fundamental problems. And realistically, if you absolutely had to, you might be able to get away with sending requested materials as much as 7 or 8 months after the request, if you were polite enough to send a letter explaining the need for delay quite early in the process.

However, it has been my experience that if a writer puts off sending requested materials for more than a couple of months, they may not get sent at all. Let me repeat that statistic from above: somewhere in the neighborhood of 70% of requested materials are NEVER sent to their requestors.

That’s a whole lot of lost opportunity, isn’t it? And that’s just sad. SIOA, my friends: it may be scary, but it’s a necessary – and indispensable — step in becoming a professional writer.

But don’t beat yourself up if you recognized yourself in this post; many, many good writers sometimes have a hard time SIOA-ing, and for a hefty percentage, that reluctance to send out requested materials becomes habitual. Next time, I’m going to talk about the major reasons that SOIA-avoidance happens, and what a writer can do to snap out of the pattern.

Keep up the good work!

Posted on - 4 Comments on Words for writers to live by — and a contest!

Words for writers to live by — and a contest!

lifelines

Before I launch into today’s wit and wisdom, a great big shout of congratulations to Askhari Johnson Hodari and Yvonne McCalla Sobers on this week’s publication of LIFELINES: THE BLACK BOOK OF PROVERBS, released by little publisher some of you may perhaps have heard of, Random House. Thanks for giving all of us quote-lovers such a rich treasure trove!

Not to mention such a great resource for writers looking to deepen the dialogue and background of their African and African-American characters — something for which all of us here at the Author! Author! community already know Askhari, if you will recall. Remember back in February, when she celebrated the release of her book, THE AFRICAN BOOK OF NAMES, by writing that terrific guest blog on choosing character names?

Yes, you read that correctly: this is her second book out this year. I only blandish the best guests to delight and enlighten you. Because, as they say in Uganda, “They who possess much wisdom, have it in their ears; they who possess little wisdom, have it on their lips.”

Like a lot of writers, I’m completely addicted to quote books, and LIFELINES includes hundreds of proverbs I’ve never seen before. But don’t take my word for it — here’s the publisher’s blurb:

Lifelines: The Black book of Proverbs travels to all corners of the globe to reclaim and preserve African wisdom. This book offers the remarkably wise heart of Africa and her children to readers experiencing career changes, new births, weddings, death, and other rites of passage. Readers will find truth in the African saying, “When the occasion arises, there is a proverb to suit it.”

Proverbs are presented in vibrant story-poem form; and are uniquely arranged by key life cycle events such as birth, initiation, marriage, and death. The proverbs can be found under themes such as “wealth”, “parenting”, “change” and “strength.” Inspired illustrations introduce each section along with beautiful vignettes showing how African proverbs comfort, inspire and instruct during different phases of life.

Lifelines illuminates how traditions, civilization and spirit survive and thrive, despite centuries of loss of freedom, family, identity, language, land, and wealth. The proverbs offer wisdom for every stage of our lives. Collected in one place as never before, it is the perfect addition to the book shelves of families large and small, from Nairobi to New Orleans and every city in between.

From birth: Every cackling hen was an egg at first. -Rwanda

to marriage: A woman’s clothes are the price her husband pays for peace. -Central Africa, East Africa, and Southern Africa (Bantu)

and elderhood: Every time an old man dies it is as if a library has burnt down. -West Africa

as well as every stage of life in between, the proverbs found in Lifelines offer the guidance and wisdom to last a lifetime.

Unlike other collections of proverbs, Lifelines hews closely to the cycle of life and draws inspiration from the authors combined 110 years of experience. Askhari Johnson Hodari and Yvonne McCalla Sobers have set out to let their proverbs both tell a story and stand alone. So whether you flip it open to a random page, read it through from start to finish, or go searching for a proverb to match your unique circumstance, you’ll find just the right lifeline to provide the comfort and guidance you’re looking for.

And, as I said, it’s utterly addictive, particularly for writers. Don’t you wish you had always had this little gem handy to toss at the well-meaning kith and kin who ask at holiday dinners, “So, is the book done yet?”

Those who eat eggs don’t know whether the chicken suffered. (Martinique)

Now that’s a comeback. Those of you who would like to get your mitts on a copy right away can, of course, pick one up on Amazon or for those of you who prefer to purchase from an indie bookstore, Powell’s, as well as directly from the publisher. (The last is a trifle more expensive than the first two, but receiving a box with RANDOM HOUSE as the return address might make many an aspiring writer’s heart go pitter-pat.)

But I promised you a contest, didn’t I? Askhari and Yvonne have been kind enough to arrange a book give-away for you fine people. This one is going to be fun for all of us. The rules:

1. Pick your all-time favorite proverb or quote about writing.

2. Figure out why you love it so much, and write a paragraph about why it inspires you. (Keep it under 100 words, please.)

3. E-mail the quote and your paragraph, along with the quote’s original source (if you know it) and your name to anneminicontest@gmail.com by midnight Pacific Standard time on Wednesday, November 25th.

4. Wait in eager anticipation for me to announce the winner on December 4th, when I’ll post the most stirring quotes.

Easy, right? I’m really looking forward to hearing the quotes that help you keep the faith — and to giving away the book.

To get those quote-finding juices flowing, I’m going to devote the rest of today’s post to talking about keeping the faith — not merely while you’re gnawing your nails, waiting to hear back from an agent or editor, or while you’re girding your loins to send out those queries and/or requested materials out before the NYC-based publishing industry slows to a crawl between Thanksgiving and Christmas. Most of the work of writing, after all, occurs long before the submission stage, alone in the dark of night.

Or light of day, depending upon your writing schedule.

So I was very pleased to stumble across a delightfully apt quote for aspiring writers, courtesy of Anaës Nin’s DIARY (Vol. 3, 1939-1944): “Life shrinks or expands in proportion to one’s courage.”

While I don’t think that’s always true — dear self is not, after all, the absolute center of the universe — it’s certainly true of trying to break into print. The only book concept that has absolutely NO chance of getting picked up by an agent is the one that no agent ever sees. Consequently, opportunities do in fact expand for those courageous to keep pitching and querying.

The converse is also true: opportunities contract for those not willing to put their writing out there. Too many aspiring writers reject their own work before a soul in the industry has an opportunity to take a look at it.

Creative minds are uniquely qualified, unfortunately, to talk their owners out of taking the big risk. The what if? muscles in writers’ brains tend to be rather well-developed, after all. And, as Ruth Gordon informed us in L’OFFICIEL, courage, “like a muscle, it is strengthened by use.”

(Oh, like you don’t go scurrying to your quote book when you find a good new one to add, and then start leafing through what’s already there?)

Again, true of both querying and submission: plenty of writers never get past the first rejection letter; it crushes them, because they read it as an entire industry’s — nay, the entire world’s! — rejection of what they have to say.

If you have fallen into this category for even twenty consecutive minutes, ever — and who among us hasn’t? — let me ask you to take on faith, at least provisionally, something I have learned from long, long experience: the 4th rejection hurts less than the first, and the 147th less than the 146th.

Virtually any currently published author could confirm that. Believe it or not, the vast majority of writers who have landed agents and publishing contracts have had their work rejected dozens upon dozens — if not hundreds upon hundreds — of times over their professional lifetimes. Including yours truly. But we kept ploughing ahead until the industry started to take us seriously.

As Louise Nevelson wrote in DAWNS + DUSKS, “I think all great innovations are built on rejections.”

I’m not going to lie to you — it takes courage, and plenty of it, to keep querying and submitting your work to total strangers. And while I’m on a truth-telling binge, allow me to add: I think that those of us who don’t have to query anymore (i.e., already agented writers) and those who never had to query in the first place (agents, editors, pretty much everyone on the business side of the publishing industry) have a nasty habit of pretending that querying is just like sending out any other business letter.

It isn’t, of course; it requires facing down the naysayers in your own head and risking the rejection of people you do not yet know. Yet have you noticed how often speakers at writers’ conferences and writers of articles on querying imply that it’s the easiest thing in the world?

“There is plenty of courage among us for the abstract,” Helen Keller wrote in LET US HAVE FAITH, “but not for the concrete.”

Having been on both sides of this particular aisle, I’m here to tell you: tackling the day-to-day necessities of maintaining an ongoing querying campaign is much, much, MUCH more difficult than standing up and gassing about querying techniques from behind a podium. So the next time you’re at a conference being lectured about it, remember to pat yourself on the back a little for being braver than the speaker, in all probability.

It is SO easy to forget whilst hiking the querying-and-submission trail that it honestly does take more courage on the part of an agent to sign a previously unpublished writer than a published one, just as it requires more bravery for an editor to take a chance on a brand-new writer than upon the 17th work by an established name. This is why, in case you were wondering, those of us who have been in the biz for a while cringe when we hear an aspiring writer say, “Well, my book is at least as good as the rest of the junk out there.” The standard against which a new writer’s work is held is not that of the current market, contrary to popular belief, but considerably above it.

Don’t believe me? Okay, try this little experiment: read five books by first-time authors in your chosen book category that have come out within the last year — then go and take a gander at what the time-honored leaders of the genre have put out lately. Do they honestly seem to be edited, let alone written, to the same standard?

It’s a good idea in general to get into the habit of reading the work of new authors in your book category, anyway, to keep abreast of what is being bought and sold recently — I can’t tell you how many times I’ve heard agents and editors complain about aspiring writers’ not being familiar with the current market, as opposed to what was hot ten years ago.

Besides, if you want to live in a world where publishers are eager to buy books like yours, it only makes sense to convey that preference through buying them yourself, right? Right?

And if neither is incentive enough to spur you to curl up this autumn with the latest offerings in your chosen book category — or to ask the Furtive Non-Denominational Gift-Giver to stuff a few of ‘em into your stocking — here’s another: reading first-time authors is a great way to pick up agent leads.

Why first-time authors, as opposed to the other kind? Because the vast majority of books sold to publishers each year in this country are written by the already-published. Why? Well, they have track records. And think about it: how often do you — or did you, prior to adopting the practice of actively seeking out first-time authors I suggested above — buy books by first-time authors?

Okay, what about ones you don’t know personally, or who haven’t won major awards?

Readers tend to gravitate toward names they know — and bookstores often encourage the practice. Unless the writer is a celebrity in another medium or a politician, first books are substantially less likely to be placed in a prominent position in a chain bookstore. Certainly, they are less likely to be place face-out on the bookshelf, which decreases that probability of being browsed considerably. Naturally, this results in sales statistics that show very plainly that established authors sell better than new ones.

So your chances of getting picked up are higher if you already know a particular agent has been successful selling a first-timer like yourself. You know, at any rate, that the agent has been exceptionally brave at least once.

And wouldn’t you know it, Helen Keller has ANOTHER pithy statement that’s appropriate here, and from the same book? “Avoiding danger is no safer in the long run than outright exposure. The fearful are caught as often as the bold.” Are you listening, agents?

Because the agent who compulsively sells first novels is something of a rarity, let me once again urge you to draw a firm distinction in your mind between agents whose listings in the standard agents’ guides SAY they are open to queries from previously unpublished writers, and those who have a successful TRACK RECORD of selling first books.

As Abigail Adams seems to have written to her troublemaking husband in 1774, “We have too many high sounding words, and too few actions that correspond with them.” Amen, Abby!

To be fair, agents — the successful ones, anyway — only take on what they’re pretty sure they can sell. As anyone in the industry will tell you at great length after he’s had a few drinks (oh, like it’s accidental that writers’ conferences almost always take place in hotels with bars in them…As Agnes Repplier was prone to say, and even wrote in 1891’s POINTS OF VIEW, “If a man be discreet enough to take to hard drinking in his youth, before his general emptiness is ascertained, his friends invariable credit him with a host of shining qualities which, we are given to understand, lie balked and frustrated by his one unfortunate weakness.”), a first book, unless it is written by a celebrity, is quite a bit harder for an agent to pitch to a publisher than a second or third.

In fact, on average, less than 4% of the fiction published in any given year is by first-time authors.

Sorry to be the one to break it to you. But as George Sand apparently wrote to some friend of hers in 1863, “Let us accept truth, even when it surprises us and alters our views.” Or, if you prefer Thomas Jefferson, “We must not be afraid to follow the truth, wherever it may lead.”

I’m sure I could find a dozen more quotes on the subject if I really took a spade to the Bartlett’s, but I’m sure you catch my drift. My point is, it’s not all that difficult translate your reading habit into querying leads — because while life may shrink or expand in proportion to one’s courage, chance also favors the prepared mind. Or so said Louis Pasteur.

What, you thought the boiling milk thing just came to him one day while he was thinking of something else?

Getting into the habit of reading every (or as close to every as possible) first book published in your book category this year — and next year, and the year after that — will give you a very solid sense of how editors and agents conceive of the category, making it easier to tell whether your work genuinely falls within it. It will help convey a sense of upir target readership as well.

While this may seem like a very large task to set oneself, most book categories actually sport relatively few first-time authors in any year’s harvest of publications. For years, I made a practice of reading every first literary or mainstream novel written by an American woman under 40 published by a major publishing house each year. Care to guess how long that took?

I wish I could report that it was a full-time job, but in truth, it wasn’t all that time-consuming. There were few years where more then 25 books answered that description; one year, there were only 7.

And those 7 were represented by only 3 agencies, I discovered. Guess who I queried the instant I uncovered THAT unsavory little fact?

The realization could have made me despair — but instead, it convinced me to sit down and take a good, hard look at the novel I was shopping around at the time, to see if there was any way that I could make it more mainstream, because that opened up so many more querying possibilities. And sure enough, after I had taken most of the semicolons out of the text and readjusted the thought/action ratio a little, I found that my novel was about equally welcome to agents who represented adult fiction, women’s fiction, and literary fiction — which makes some sense, as there is considerable overlap amongst the readers of all three.

Heck, literary fiction aimed at women is considered downright redundant in the industry. But unless a writer became awfully darned familiar with the book market, how is she to know that?

There is another, more immediately practical reason to get in touch with one’s submarket and remain so, of course: it’s a great way to identify agents to query. As I mentioned many, many times throughout my recent HOW TO WRITE A REALLY GOOD QUERY LETTER series (conveniently viewable under the category of the same name on the archive list at right), every agent on the planet is flattered by queries that begin, “Since you so successfully represented Unknown Author’s recent novel, FIRST BOOK, I hope you will be interested in my novel, PROJECT I’VE BEEN WORKING ON FOR A DECADE…”

They are far likely to be buttered up, in my experience, by mentions of novels them may have struggled to sell than by similar references to their better-established clients. (Because, presumably, as Edith Sitwell tells us: “The aim of flattery is to soothe and encourage us by assuring us of the truth of an opinion we have already formed about ourselves.”)

Use this quirk to your advantage.

To slather on the butter with a more lavish hand, go ahead and say something nice about the book in your query letter to its agent. (Quoth Marie von Ebner-Eschenbach in APHORISMS: “We are so vain that we even care for the opinion of those we don’t care for.”) Naturally, nice-saying is going to be a whole lot easier if you have actually read the book in question.

Although truth does compel me to say that if you are in a hurry, you can’t go far wrong with something along the lines of, “As the agent who so ably represented Keanu Reeves’ BRAIN SURGERY AT HOME, I believe you will be interested in my book…”

That being said, on conscientious grounds, I really should reiterate that you ought to read, if not actually buy, all of the books you are using as launching pads for query letters to agents. Buying them is ideal, of course: after all, the sales of an agent’s current clients subsidize hiring Millicent to screen submissions from new writers.

Not to mention the good karma factor. The world would be a substantially better place for writers if we supported one another by purchasing books by first-time authors early and often. Because, after all, who can forget Hamelyn’s 1719 pronouncement, “Stinginess does not enrich; charity does not impoverish”?

However, good old Hamelyn aside, books ARE expensive, and I know that some of you will be in too much of a hurry to check all of the relevant books out of the library. So here are a few tips on how to expand your reading list without buying out Borders.

1. You don’t need to until a book is actually published before complimenting it agent on the achievement of selling it.
Given predictable lag times between book contract and actual publication, you may be able to spot a relevant sale as much as two years before it turns up in a bookstore near you.

So in a sense, even a very hip bookstore is a graveyard of passé contracts. (As Mary Webb informed us in PRECIOUS BANE, “We are tomorrow’s past.”) What you are seeing in bookstores today, then, is not an infallible guide to what agents are selling now.

And as I am probably not the first to point out, the early bird catches the worm. By querying the agent BEFORE the book comes out, you will beat the crowd of writers who inevitably swamp the agent of any commercially big book. (Sorry, no quote for that one. This is harder than it looks, people.)

Also, your promptness will tell the agent indirectly that you are a savvy writer familiar with market trends — and you will become one, if you become a regular reader of book sales. It is surprisingly addictive, and you will quickly learn a great deal about what is and is not being sold to publishing houses right now.

2. Use the industry’s own press to keep abreast of who is representing what right now.
Start reading the trade journals, such as Publishers’ Weekly, or subscribe to Publishers Lunch, which lists pretty much every sale to a North American publishing house, by title, author, agent, and often a one-line description of the book as well.

Fringe benefit: many times, these sources will give a general indication of the advance offered, too, so you can start getting some idea of what your writing is potentially worth. (Hint: pretty much every aspiring writer believes that the average advance is exponentially larger than it actually is.)

To quote my former agent, “We don’t really have any idea of a book’s market value until we start to shop it around.” (Come on — you expected me to have a famously relevant quote ready for that one?)

3. Find out who is representing first books right now.
If you are a novelist, pay particular attention to the debut novels, which are often broken off into their own section in industry listings. Again, there is no better way to tell which agents are willing to take on new writers than to find out who is putting that inspiring level of openness into action.

(As George Eliot told us in ADAM BEDE, “If you could make a pudding w’ thinking o’ the batter, it’d be easy getting dinner.” So true, George, so true.)

4. Keep an eye out for trends, so you may send out your queries at the best time for your book.
Keeping abreast of who is selling what will also allow you to target your queries more effectively as agents’ (and agencies’) tastes change over time. (As Zora Neale Hurston liked to put it, “research is formalized curiosity. It is poking and prodding with a purpose.”)

Since a pre-publication query is a situation where you could not possibly have read the book before querying (unless you happen to be a member of the author’s critique group), you need not worry about complimenting the book; by noticing the sale, you will be complimenting the AGENT, which is even better.

In fact, you should make sure NOT to compliment the book, since anything you say is bound to come across as insincere. Has not Pearl S. Buck taught us that “Praise out of season, or tactlessly bestowed, can freeze the heart as much as blame”?

A good all-purpose opening, to steer clear of the slightest hint of misdirected flattery: “Congratulations on your successful sale of BOOK X! Since you so skillfully represent (BOOK X’s type of book), I hope you will be interested in my book…”

Yes, being this talented an agent-butterer does take time, as well as quite a bit of work. But unlike so many of the mundane tasks we writers need to perform to attract an agent’s attention, forming the twin habits of reading what’s newly in your area and keeping abreast of what editors are acquiring right now for your future reading pleasure will not merely be helpful in blandishing the agent of your dreams into taking a gander at your work. These are habits that will help you in later years be a more marketable — and perhaps even better — author, well versed in all of the pretty things writers in your category can do to enchant their readers.

“Unhappiness,” Bernadin de Saint-Pierre wrote in THE INDIAN HUT, “is like the black mountain of Bember, at the edge of the blazing kingdom of Lahor. As long as you are climbing it, you see nothing but sterile rocks; but once you are at the peak, heaven is at your head, and at your feet is the kingdom of Cashmere.”

Try to think of all this self-assigned reading as continuing education for your dream profession. Keep those chins up. And, of course, keep up the good work!

Posted on - No Comments on The chapter of forgotten moods, or, a few thoughts on submission and the passage of time

The chapter of forgotten moods, or, a few thoughts on submission and the passage of time

I read in the paper this morning that only one American veteran of the War to End All Wars — World War I’s armistice is why there’s no mail delivery today, in case any of you stateside had been wondering; it’s also why the banks are closed and all of those mattresses are on big, big sale — was still alive and kicking. He’s 108 years old.

And I’ve been steeped in the life literary for so long that my very first thought was, “Gee, I wonder if anyone’s approached him about dictating a memoir. I could practically write the book proposal off the top of my head!” rather than, “How nice that he’s gotten to see so many Veterans’ Days go by; I wonder if he was annoyed when they changed it from Armistice Day,” or even “Gee, sir, thank you for helping show the world that trench warfare was a really, really stupid idea.”

Fair warning: this could happen to you, too. Just keep on writing those books.

My father was a child during WWI (no, I’m not that old; he was when he had me); he recalled the day when the local doughboys came home. He would tell vivid anecdotes about watching protest marches in the streets, rationing, how his mother’s views on military service varied markedly as her only son approached draft age.

It was from him, and not from my school’s history books, that I learned that here in the States, it had been quite an unpopular war; years later, it was his stories of the home front that I would contrast with H.G. Wells’ brilliant 1916 description of the British home front, MR. BRITLING SEES IT THROUGH. (In case you missed my oh-so-subtle plug for it above, here goes: if you’ve never read it and are even remotely interested in how human beings respond to their countries’ being at war, you might want to have the Furtive Non-Denominational Gift-Giver* add it to his list for you this year. I just mention.)

I love this book — and not just because it’s a genuinely thoughtful, well-written work by an author whose non-science fiction writings have since his death fallen into undeserved obscurity. Which is a bit surprising, since Wells’ social novels were so very popular around World War I.

How steep has his plummet from notice as a mainstream novelist been? Well, let me ask you: were you aware that he coined the phrase the war to end all wars?

MR. BRITLING SEES IT THROUGH is also one of the great examples of why write what you know is often such great advice. What writer living in wartime — and when aren’t we all? — would not resonate with a paragraph like this:

The battle of the Marne passed into the battle of the Aisne, and then the long lines of the struggle streamed north-westward until the British were back in Belgium failing to clutch Menin and then defending Ypres. The elation of September followed the bedazzlement and dismay of August into the chapter of forgotten moods; and Mr. Britling’s sense of the magnitude, the weight and duration of this war beyond all wars, increased steadily. The feel of it was less and less a feeling of crisis and more and more a feeling of new conditions. It wasn’t as it had seemed at first, the end of one human phase and the beginning of another; it was in itself a phase. It was a new way of living. And still he could find no real point of contact for himself with it at all except the point of his pen. Only at his writing-desk, and more particularly at night, were the great presences of the conflict his. Yet he was always desiring some more personal and physical participation.

Not that why write what you know is as self-explanatory and all-encompassing a piece of advice as many writing teachers seem to think. As those of you who have been hanging around Author! Author! for a good, long while are already aware, I’m no fan of one-size-fits-all writing advice — beyond the basic rules of grammar and formatting restrictions, of course. What works in one genre will not necessarily work in another, after all, nor are the stylistic tactics that made ‘em swoon in 1917 or 1870 particularly likely to wow an agent or editor now.

Doubt that, all of you Dickens-huggers out there? Okay, I dare you: try submitting the paragraph above to an agent or editor now. Even if it actually made it onto an agent’s desk — if, that is, Millicent the agency screener didn’t reject it out of hand for the repetitive word use, over-employment of the passive voice (pretty much universally regarded as bad writing in submissions now), and misuse of the semicolon (by definition, a semicolon followed by and is redundant, since a semicolon is implicitly an abbreviation for comma + and) — the sheer number of semicolons within this short paragraph would automatically raise both eyebrows and questions about the intended target audience. If the book in question were, say, a mainstream novel rather than literary fiction or an academic book, all of those semicolons would seem, well, a bit much.

But then, in Wells’ day, novelists had the luxury of being able to write about current events in the reasonable expectation that the book would be in readers’ hands before today’s headlines were distant memories. He was able to write about the home front while the war was still going on — and not merely as a journalist.

Now, journalists, politicians, and academics who have studied the field for twenty years are generally the only ones who can reliably pitch a book on what’s happening right now socio-politically with success — and even then, only as nonfiction. Partially, this is a matter of platform (if you write any kind of nonfiction whatsoever and don’t know what that is, run, don’t walk to the PLATFORM category on the archive list at the lower right-hand side of this page), but it’s also a symptom of how much longer it takes to get a book into print.

Not only after it’s written and found an agent, but thereafter.

How much longer, you ask with fear and trembling? Well, let’s assume that the manuscript is already absolutely clean (the professional term for completely free of typos and other errors; few submissions are completely clean, despite my perpetual nagging in this forum) and the agent is completely happy with it (also rare for a submission; agents often request extensive revisions before sending anything out). The agency will almost certainly have a backlog of manuscripts ready to go, so yours will have to wait its turn.

When its time does roll around, the agent may send out anywhere from one to a dozen copies to different editors, depending upon the agency’s preferred submission policy. If it’s a single submission, the agent will wait until she hears back from the editor before sending out the next; if she’s chosen to make multiple simultaneous submissions, she may send out a copy to another editor when a rejection arrives.

Or she may not; my agency, for instance, does submissions in waves, pausing sometimes six months before sending out the next set of manuscripts to the next set of editors. This is not at all an unusual practice.

Take a nice, deep breath. You’ll feel better.

So it’s fairly common for an agent to be circulating a manuscript, even a very good one, not to sell it for a year, year and a half, two. That’s an awfully long time, if any portion of the book’s market appeal relies upon relevance to current events; it’s not altogether surprising, then, that agents so often tell aspiring writers of up-to-the-minute stuff that the book will be dated too quickly to render marketing it worthwhile.

Why, you ask? Um, are you sitting down?

Comfy? Here goes: even if the manuscript in question was absolutely timely when it was written, and remains absolutely timely a year or two later, when the agent manages to sell it to an editor at a publishing house, to remain relevant, the same world conditions will have to prevail a year or more later, when the book actually becomes available for sale to readers.

This is one reason, in case any of you submitters have been wondering, that writers who go batty if an agent who requested a manuscript doesn’t respond right away strike the pros as potentially difficult to work with: the agented life is largely one of waiting for something to happen. So if a writer walks into it expecting that everyone who comes in contact with his manuscript will instantly drop everything else in order to read it, he’s going to expend HUGE amounts of energy feeling his work is being ignored.

It isn’t; the process just takes a while.

And that — phew! — brings me back to my overarching topic du jour, the passage of time in the submission process. I’ve been meaning to get back to it for a while, since I receive so many private questions about it. (Why private? Beats me. For some reason that defies understanding from my side of the agent-landing process, I very frequently receive e-mailed questions from submitters who are absolutely convinced that no other aspiring writer in North America has ever been in their particular situation — or so I surmise from the fact that so many of them are unwilling to post the questions here, lest an agent recognize the situation.) For the next few weeks, however, I’m going to be tackling that backlog of readers’ questions, so let’s launch right into it.

A periodic reader who, for reasons best known to himself, has requested anonymity, has brought up the perennial issue of turn-around times on submissions. Since I know that many aspiring writers share his concerns, I have changed the identifiable information to preserve the secret identities of both author and agent:

Agent Pablo Picasso (how’s that for an undetectable pseudonym?) requested the full manuscript and I sent it three weeks ago. How long should I wait for him to make contact? Is it all right for me to call? I don’t want to pressure him, but I am desperate to move forward with the project. Oh, the anxiousness. Ah, the sleepless nights. I have never wanted anything more than to be a published author…

I know there are no set timelines for responses and such, but roughly how long should I wait before moving on?

Here’s the short answer, Mystery Reader (another undetectable cover): don’t even think about following up for 6-8 weeks (or at least a week past the agency’s stated turn-around time, and when you do, DON’T CALL; e-mail or write.

In the meantime, Mysterious One, you should most definitely be moving on now: get back to your writing projects. You might even consider sending out a few more queries, just in case. And if any other agent has requested materials, you should already have sent them.

Well, that cleared everything up, didn’t it? Moving right along…

Just kidding. On to the long answer: three weeks is most definitely not a long time to wait for a response from an agent on a submission. I would be extremely surprised if you heard back in under a month. But if ol’ Pablo didn’t give you a timeframe in the request for materials (as many agents do), 6-8 weeks is average.

I can feel heart rates rising all over the English-speaking world. “But Anne,” those of you either on the cusp of sending out manuscripts or waiting breathlessly to hear back from agents protest, “Mystery Reader said that Pablo Picasso asked for the full manuscript — that must mean he was really, really interested, right? Surely not hearing back indicates that he’s lost interest, right?”

Actually, not necessarily, and not even probably. What not hearing back generally means is either (a) nobody at the agency has read it yet, (b) it hasn’t made it past Millicent, or (c) it did make it past Millicent, but the agent hasn’t had time to get to it.

Don’t pull that long face; it’s nothing personal. Long-time readers, pull out your hymnals and sing along with me: because a request for pages does not equal a promise to drop everything the second those materials turn up at the agency.

Like so many other aspects of the biz, an agent requesting materials will expect a serious aspiring writer to be familiar enough with the biz to be aware of that. Consequently, badgering an agent interested in your work will definitely NOT get him or her to read faster — in fact, it sometimes produces the opposite effect — it is not a good course to pursue. Most agents will regard follow-up calls or too-soon e-mails as a sign that the prospective client does not understand how the business works.

Which is not an impression you want to give an agent you would like to sign you. Why? Well, it tends to translate, in their minds, into a client who is going to require more attention at every step of the process. While such clients are often rewarding on many levels, they are undoubtedly more expensive for the agency to handle, at least at first.

Think about it: Pablo Picasso, like every other reputable agent in the country, makes his living by selling books to publishing houses. This means a whole lot of phone calls, meetings, and general blandishment, all of which takes a lot of time, in order to make sales.

So which is the more lucrative way to spend his time, hard-selling a current client’s terrific novel to a wavering editor or taking anxious phone calls from a writer he has not yet signed?

Uh-huh. Trust me, Pablo Picasso (too obvious a pseudonym?) already knows that you want to be published more than anything else in the world; unfortunately, telling him so will not impress him more.

How does he know Mystery Writer’s innermost feelings? Because he deals with writers all the time — and this is such a tough business to break into that the vast majority of those who make it to the full-manuscript request are writers who want to be published more than anything else in the world.

Mystery Reader, you will be a much, much happier human being if you bear this in mind. I can assure you that an agent who receives 800 or 1000 queries per week from glorious dreamers does not have the luxury of forgetting it.

You’re certainly not alone in thinking of your query or submission as if it emits a come-hither glow in the agency’s mail room, however. The average aspiring writer, bless his or her heart, tends to forget that the dream of publication is a fairly common one — thus that huge volume of queries through which Millicent sifts five days per week, each of which is presumably from someone who yearns for publication.

Let’s face it, querying and submission are FAR too hard on the heart (not to mention the wrists) to keep doing if you don’t want success that much, right?

The very intensity of the longing can sometimes blur an aspiring writer’s view of the agent-finding process — or indeed, the period when one’s agent is shopping one’s book around to editors. Even the most successful author’s career is stuffed to the gills with periods when s/he can do nothing but wait.

And as anyone who has ever been a teenager with a crush can tell you, every minute devoted to waiting for the phone to ring, for That Special Someone to declare his intentions, is eighteen times longer than a normal minute. Nothing extends a second like not having someone else determine what’s going to happen to you at the end of it.

This is precisely Mystery Reader’s dilemma, I’m afraid. All you can do is wait — at least for 6 weeks or so, or (to trot out my favorite rule of thumb) for twice the turn-around time the agency has listed in an agency guide blurb or on its website.

Which is yet another reason that a prudent submitter should always double-check the agency’s own guidelines before submitting materials. Why? Long-time readers, chant it with me now: there is no hard-and-fast rule that may be applied to every agent at every agency, every time.

This information is usually easily available either on the agency’s website or its listing in one of the standard agency guides. And if either of those sources say anything along the lines of Please do not contact us to make sure we received your materials or We do not respond to submissions that do not interest us, do not even consider waiting around until you hear back from them.

Because you may not.

Before anyone starts pouting about it: yes, it would be much, much simpler for aspiring writers everywhere if each and every agency on the face of the earth agreed to adhere to a single standard for turn-around times, but the fact is, there is no incentive for them to do so. Quite the opposite, in fact: a TREMENDOUS amount of paper passes through the average agency’s portals, and yours is almost certainly not the only full manuscript requested by Señor Picasso within the last couple of months. Yours goes into the reading pile after the others that are already there — and if that feels a little unfair now, think about it again in a month, when a dozen more have come in after yours.

And how long it will take our pal Pablo to make his way through that queue can vary not only from agency to agency, but month to month, or even week to week. One day’s workload for an agent may be quite different from another, and it’s not as though a really successful agent will have inviolable reading times built into his work schedule.

In fact, many agents read submissions not at work, but in their off hours. In all probability, yours will not be the only MS sitting next to his couch. Also, in a big agency like Picasso’s (he happens to be an agent I know), it’s entirely possible that before it gets to the couch stage, it will need to be read by one or even two preliminary readers.

Again, all that takes time.

In the meantime, though, you are under no obligation not to query or follow up with any other agent. (See earlier comment about the advisability of sending out a few queries now.) That, too, is SO easy for an excited writer to forget: until you sign an agency contract, you are free to date other people, literarily speaking. And you should.

Really. No matter how many magical sparks there were between the two of you at your pitch meeting, even if Picasso’s venerable eyes were sparkling with book lust, it honestly is in your best interest to keep querying other agents until he antes up a concrete offer. Until that ring is on your finger, keep playing the field.

And where does that leave Mystery Reader in the meantime? Waiting by the phone or mooning by the mailbox, of course. It’s hard to act cool when you want so much to make a connection. Yes, he SAID he would call after he’s read my manuscript, but will he? If it’s been a week, should I call him at the agency, or assume that he’s lost interest in my book? Has he met another book he likes better? Will I look like a publication-hungry slut if I send an e-mail after three weeks of terrifying silence?

Auntie Anne is here to tell you: honey, don’t just sit by the phone; you are not completely helpless here. Get out there and date other agents, so that when that slow-reading Picasso DOES call, you’ll have to check your dance card.

Of course, if another agent asks to see the manuscript, it is perfectly acceptable, even laudable, to drop Mr. Picasso an e-mail or letter, letting him know that there are now other agents checking out your work. For the average agent, this news is only going to make your work seem all the more attractive.

See? I told you it was just like dating in high school.

Even after 6-8 weeks has elapsed, e-mail, instead of calling. The last thing you want is to give the impression that you would be a client who would be calling three times per week. Calling is considered a bit pushy, and it almost certainly won’t get your work read any faster — unlike, say, an e-mail that mentions politely that there is now another agent reading it.

And yes, Agent #1 WILL want you to tell him that immediately. Over and above that, though, all you can do is (sing it out now) WAIT.

Another great reason to keep querying and submitting while Agent #1 is taking his own sweet time getting back to you is the increasingly common phenomenon I mentioned above, agents not responding to queries or even submissions at all. Within the last few years, literally dozens of very talented writers of my acquaintance have had manuscripts out to agents for four, five, or even six months without any response. Requested materials.

This places the writer in a quandary, of course, because from the other side of the country (or the world), how on earth is it possible to tell the difference between a delay caused by a submission’s sitting on an agent’s coffee table, holding up take-out cartons until she has time to read it, one that springs from an unannounced rejection, and one triggered by the manuscript’s having gotten lost in the mail?

For this reason, I used to advise my clients and students to include a self-addressed, stamped postcard with every submission, along with a request in the cover letter (you HAVE been including cover letters with your submissions, haven’t you?) that Millicent would write the date it arrived upon it and pop it in the mail upon opening the packet of requested materials. I historically, this works far, far better than asking for e-mail confirmation, since complying requires far less effort on the part of agency personnel.

Hey, they’re busy. Have you seen that stack of manuscripts Pablo has to read through?

The USPS now offers a much less obtrusive option for making sure your manuscript arrived where it should, and when: Track & Confirm. For a negligible fee, you can receive an e-mail confirming delivery of your package, without anyone at the agency’s having to lift a finger to inform you of it.

Unfortunately, there’s no similar service for e-mailed submissions — and since many agencies that accept e-mailed queries and submissions specifically request in their guidelines that writers not follow up to ask if materials were received. Yet another reason that given the choice, I would always opt for a hard copy submission over an electronic one.

What you SHOULDN’T do whilst waiting for a reply is waste your energy constructing a vivid justification for why the agent of your dreams has not yet gotten back to you — an exercise in creative fantasy in which I’ve seen aspiring writers starting mere hours after dropping the submission into the mail.

Trust me, it won’t help your chances; it will only enervate you.

Let me preemptively take the wind out of the sails of the most common of these middle-of-the-night musings: if you haven’t heard back, it’s not because the agent thinking about it or wants to talk with every other employee in the agency before talking it on; it’s because he hasn’t read it yet.

See why most agents get a bit defensive if a writer calls, demanding to know why it’s taking so long? Much like, if memory serves, teenage boys.

Oh, how I wish we had all outgrown that awkward stage.

Try to think of a slow response in positive terms. At many agencies, a submission has to make it past more than one level of Millicent before making it onto the agent’s desk at all — and yes, Mystery Reader, that’s usually still true even if one has met the agent at a conference. If Millie #1, Millie #2, or the agent had taken a dislike to your manuscript, it would have been stuffed into the SASE right away. (See why it’s fairly safe to assume that if you haven’t yet heard back, it hasn’t been read?) Rejections tend to be quicker than acceptances.

I know that this isn’t exactly the answer you wanted, Mystery Reader, but please, try to chill out for the next month or so. Get working on your next book, because if this goes through, you will want to have it well in motion. Keep approaching other agents, because it can only be good for you if several are clamoring to represent you.

And be very, very proud of yourself for getting to the point in your writing that an agent as prestigious as Pablo Picasso WANTS to read the whole manuscript. He doesn’t ask just anybody on a date, you know.

Believe it or not, if you’re successful in submission, the anxiety of waiting will become almost routine, just one of the many swiftly-alternating moods of the working writer’s career. Try to be patient, and keep up the good work!

* For the benefit of those of you who weren’t reading this blog regularly throughout holiday seasons past, the Furtive Non-Denominational Gift-Giver (FNDGG) is a jolly elf who regularly graces this page in the winter months, ho, ho, hoing his way toward the end of the year. Better not pout, better not cry — and better get used to hearing about him, because he’s bound to keep cropping up in the months to come.

Posted on - 4 Comments on Submission packet mystery theatre, continued: the race is not always to the swift

Submission packet mystery theatre, continued: the race is not always to the swift

monk writing at desk

Before I launch back into my ongoing spate of darkly illustrative tales of Submitters Gone Wrong (hey, it’s Halloween — what could possibly be scarier to a writer than a submission gone horribly awry?) I have a bit of procedural business: I’m going to be taking a brief hiatus from posting here at Author! Author!, probably about a week, to lock myself in a suitably arty and consumption-inducing attic somewhere to perform a bit of intensive writing. In the interim, please feel free to post questions and comments; I shall be checking in every couple of days. Do talk amongst yourselves.

To provide you with some mental chewing gum to munch while I’m off doing an intensive rewrite, I shall be wrapping up this week’s micro-series on SASEs and other things an aspiring writer might conceivably ship to an agent or editor with a bit more discussion of the submission process — specifically, more cautionary tales where completely well-meaning aspiring writers go wrong in pulling together and sending off requested materials.

Or at the very least, cause themselves some unnecessary chagrin.

Case in point: too many aspiring writers waste scads of money speeding up the delivery time between their houses and a requesting agency. Overnighting a submission is utterly unnecessary; it won’t win you any Brownie points whatsoever with Millicent the agency screener, and it most assuredly will not get her boss to read your manuscript any faster.

Save your money for something else — nice paper upon which to print the submission, for instance. Or a bottle of aspirin for the stress headache induced by waiting for the response.

With an eye to helping submitting writers figure out what is and isn’t a necessary expense, I have spent the last few posts talking (in part) about ways to save money when shipping requested materials to an agent or editor. We writers don’t talk about this very much amongst ourselves, but the fact is, the process of finding an agent can be pretty expensive.

Did a few of you new to the process just choke on your cornflakes? “Wait just a minute, Anne,” a sputtering few still working up to the marketing stage cry. “Surely, you’re talking about the entire agent-finding process being expensive, right, not just the shipping-off part? I mean, really, I’ve just shelled out hundreds of dollars to attend a writers’ conference so I could meet agents to query — I hadn’t thought at all about the next step, mailing off requested materials, taxing my scant savings.”

I hate to be the one to break it to you, but better to shatter your illusions than your piggy bank: the submission process itself can be quite expensive. Especially if you decide, as many a savvy writer does, to submit to several agents simultaneously.

Why might it add up? Well, let’s take a gander at what’s involved. At minimum, the costs of producing a professional-looking submission packet include:

shipping (both there and back),
boxes,
paper,
ink cartridges or photocopying expenses,
wear and tear on your computer, and
a ton of your time that could be used for, well, anything else.

While individually, these may not seem as potentially scarifying to your checking account as the even greater optional costs of attending conferences, entering contests, and hiring freelance editors like me to help pull your submission into tip-top shape, if you’re printing out five different packets, the cumulative cost can be significant.

So much so that if you’re a US citizen and marketing a book, it’s worth looking into the possibility of filing a Schedule C for your writing as a business, so you can deduct these expenses. Talk to a tax professional about it (I am not a tax professional, so I cannot legally give you advice on the subject), but do try to find one who is familiar with artists’ returns in general and writers’ returns specifically: ones who are not will almost invariably say that a writer must actually sell some writing in a given year to claim associated expenses. That’s not necessarily true.

Or so I’m told. Had I mentioned that I’m not a professional tax advisor, and that you absolutely shouldn’t take my word on any of this?

Last time, as part of my ongoing quest to save you a few sous, I brought up the case of Antoinette, the writer who rushed out and overnighted her manuscript, then waited seemingly endlessly by the phone for the agent of her dreams to respond. I went into her possible reasons for doing this — rather than sending the book regular mail or the more affordable 2-3 day Priority Mail rate.

Today, I want to talk a bit about the other two primary motivators for jumping the proverbial gun and springing for swifter-than-normal shipping: clawing, pathological fear and nail-gnawing eagerness.

To let one of the most poorly-hidden cats out of one of the most hole-ridden bags in the business, few souls walking the planet are in a greater hurry than a writer who has just received a request for materials. Especially if that request comes at the end of a long period of querying or after a particularly intense conference, it’s far from uncommon for the lucky writer to decide, wrongly, that the only possible response is to drop everything else in her life — by calling in sick to work, evading kith and kin, pretending to have emigrated to Morocco, that sort of thing — to throw together the requested materials and get them out the door as close to instantly as possible.

One of two rationales may prompt this super-speedy response. In the first, the writer cries, “Oh, my God, this request to see all or part of my manuscript must be a fluke. I’d better get these materials under the agent or editor’s nose within the next few hours, before either (a) s/he changes her/his mind, (b) the malignant forces that rule the universe cause the wall of indifference to art to rise again, this temporary fissure mended, or (c) both!”

Whichever thunderbolt the hostile gods of publishing are planning to send his way, the hyper-fearful writer wants to make absolutely sure that his submission is out of his hands well before it strikes. Who cares that he hasn’t had time to double-check his submission for easily-overlooked gaffes that a few hours invested in proofreading (IN HARD COPY, IN ITS ENTIRETY, and read OUT LOUD, preferably), or that overnighting that package will cost four times as much as sending it via regular mail? He’s trying to submit before the agent of his dreams comes to his/her senses.

In reality, of course, it just doesn’t work like that: a request to submit materials will be every bit as good two weeks from the day it was made as it was in the moment. Or two months hence.

As I MAY have hinted gently above, the writer’s speed in getting the submission to the agent typically does not make one scintilla of difference in how quickly a manuscript is read — or even the probability of its moldering on an agent’s desk for months. Certainly, whether the agent’s receiving the manuscript the next day or in the 2-3 days offered by the much more reasonably priced Priority Mail will make no appreciable difference to response time.

Especially during summer conference season, since most of the industry goes on vacation from early August through Labor Day. Or between Thanksgiving and Christmas, when the NYC-based part of the biz more or less shuts down. Or in January, when half the aspiring writers in North America are trying to live up to their New Year’s resolution to get those queries and submissions out the door, pronto.

The other, more common rationale for too-swift submission is eagerness. “Whew!” the writer who has just received a request to submit exclaims. “The hard part is over now: my premise has been recognized as a good one by an agent who handles this sort of material. From this point on, naturally, everything is going to happen in a minute: reading, acceptance, book sale, chatting on Oprah.”

You know, the average trajectory for any garden-variety blockbuster. Who wouldn’t want to cut a week, or even a few days, out of the delivery time for that brilliantly fabulous future?

I sincerely hope that yours is the one in eight million submissions that experiences this second trajectory — and that’s the probability in a good year for publishing — but writerly hopes to the contrary, a request for submission is the beginning of the game, not the end. The fact is, as small a percentage of queries receive a positive response (and it’s usually under 5%, even in a brisk economy), even fewer submissions pass the initial read test.

Or, to put it the terms we typically use here at Author! Author!, it generally takes even less provocation to cause Millicent shout “Next!” over the first page of a manuscript than over a query. (If that’s news to you and you’re in the mood for a good, old-fashioned Halloween scare, I would strongly urge you to set aside a few hours to run through the posts in the HOW NOT TO WRITE A FIRST PAGE category on the archive list at right. It’s sent many a strong writer running screaming from the room.)

There’s a reason that I grill you on the details, you know: I want your queries and submissions to be in that top few percentiles. Which is why I would rather see your resources and energy going toward perfecting the submission itself, rather than getting it there with a rapidity that would make Superman do a double-take.

This is true, incidentally, even when the agent has ASKED a writer to overnight a project. Consider the plight of poor Gilberto:

Submission scenario 2: Gilberto has just won a major category in a writing contest with his thriller, DON’T PAY ANY ATTENTION TO THE MAN BEHIND THE CURTAIN; HE’S NOT REALLY CARRYING AN AXE. During the very full pitching day that follows his win, five agents ask him to send submissions. Seeing that he was garnering a lot of interest, Maxine, the most enthusiastic of the agents, requests that he overnight the manuscript to her, so she can respond to it right away.

Over the vehement objections of every previous winner of this particular contest (and, incidentally, yours truly), Gilberto says yes. When his local post office opens the next day, he’s already waiting in line, all set to overnight the submission packet he stayed up all night preparing..

However, being a savvy submitter, he submits simultaneously to the other five via regular mail right away. Yet he does not tell Maxine — or any of the others — that he is letting many agents read his manuscript at the same time. He writes REQUESTED MATERIALS — FIRST PLACE, CONTEST NAME on the outside of every submission and mentions the request in the first line of his cover letter, to minimize the possibility of his work being lost in amongst the many submissions these agencies receive.

Within three weeks, he’s heard back from all but one of them; puzzlingly, the super-eager Maxine is the very last to respond. And when she finally does, six weeks after he overnighted her the manuscript, it’s with a form letter. This most enthusiastic of agents has rejected him without even telling him why.

What did Gilberto do wrong? Not much, really, except for saying yes to an unreasonable request — and not telling all of the agents concerned up front that they were competing over his work. That not made his submission process more expensive than it needed to be, but also more or less eliminated any benefit he might have derived from the contest-generated buzz about his book.

Let’s take Gil’s missteps one at a time. Why was Maxine’s request that he overnight the manuscript unreasonable?

In essence, the situation was no different than if Maxine had asked him to leave the conference, jump in his car, drive three hours home to print up a copy of his manuscript for her, drive three hours back, and hand it to her. In both cases, the agent would have been asking the writer to go to unnecessary effort and expense for no reason other than her convenience. Yet as Maxine’s subsequent behavior abundantly demonstrated, she had no more intention of reading Gilberto’s manuscript within the next couple of days than she did of reading it on the airplane home.

So why did she ask him to overnight it at all?

Give yourself full marks if you said it was to get a jump on other interested agents. Lest we forget, agents tend to be competitive people — to many of them, a book project’s value will increase in direct proportion to how many other agents are interested in it. (Also true of many editors, incidentally.) The give-me-first-peek request is one way it manifests.

Yet another reason that — chant it with me now, long-time readers — it is always in an aspiring writer’s best interest to make simultaneous submissions and queries, rather than approaching them one at a time.

Not clear why? For the same reason Gilberto’s not telling all of the agents concerned that they were in potential competition over his work was a mistake: had they known that, they would probably have been a bit more interested. Or at any rate aware that they might miss out if they put off reading his submission for too long. Thus, not using his manuscript’s being in demand as a selling point may actually have harmed Gilberto’s chances of landing an agent.

That out-of-the-blue pop quiz worked so well, I’m going to spring another one upon you: why do you think Maxine didn’t get back to him sooner?

In practice, of course, she could have had a lot of reasons — a death in the family, a problem with an existing client’s relationship with her editor, a particularly exciting negotiation, rehab…the list goes on and on. But any other possible factors aside, Maxine knew that if any of those other agents at the conference had made an offer, Gilberto would have contacted her — and when he didn’t, she could treat his might-have-been-hot property just like any other submitted manuscript.

In other words, jumping in and asking for a first peek cost Maxine nothing — it obviously affected her subsequent treatment of Gilberto’s work not at all — but guaranteed that she would be first to know about how his other submissions fared. And once she could safely assume that he had not been picked up by anyone else, the shiny gleam of being the most sought-after new writer at the conference faded from his manuscript.

Now pause and consider the ramifications of Maxine’s attitude toward other agents’ interest levels for a moment. Picture them spread thickly across the industry. Let the possible effects ripple across your mind, like the concentric circles moving gently outward after you throw a stone into a limpid pool, rolling outward until…OH, MY GOD, WHAT DOES THIS MEAN FOR THE AVERAGE QUERY-GENERATED SUBMISSION?

Uh-huh. Not high on the average Maxine’s to-do list.

Explains quite a bit about why the agent who requested your first 50 pages two months ago hasn’t gotten back to you, doesn’t it? While an agent expects that the writer querying her will be simultaneously querying elsewhere, the converse is also true: she will assume, unless you tell her otherwise, that the packet you send her is the only submission currently under any agent’s eyes.

This is why it is ALWAYS a good idea to mention in your submission cover letter that other agents are reading it, if they are. No need to name names: just say that other agents have requested it, and are reading it even as she holds your pages in her hot little hand.

I heard that thought go through some of your minds: I would have to scold you if you lied about this, just to ramp up the agent’s sense of urgency. Sneaky writer; no cookie.

Okay, here’s the extra credit question: in the scenario above, Maxine already knows that other agents are interested in Gilberto’s work; she is hoping to snap him up first. So why didn’t she read it right away?

Give up? Well, I don’t know her personally, so this is merely an educated guess, but I strongly suspect that Maxine’s goal was to get the manuscript before the other agents made offers to Gilberto, not necessarily to make an offer before they did.

Is that a vast cloud of confusion I feel wafting from my readers’ general direction? Was that loud, guttural sound a collective “Wha–?”

It honestly does make sense, when you consider the necessary level of competition amongst agents. Maxine is aware that she has not sufficiently charmed Gilberto to induce him to submit to her exclusively; since he won the contest, she also has a pretty good reason to believe he can write up a storm. So she definitely wants to read his pages, but she will not know whether she wants to sign him until she reads his writing.

Because, as agents like to say, it all depends upon the writing.

Maxine’s met enough writers to be aware that it is distinctly possible that Gilberto’s response to his big contest win will be to spend the next eight months going over his manuscript with the proverbial fine-toothed comb, perfecting it before showing it to anyone at all. She would like to see it before he does that, if at all possible.

To beat the Christmas rush, as it were, of his submitting to other agents. And to increase the chances of being able to see it at all.

Even if she doesn’t get an advance peek, Maxine is setting up a situation where Gilberto will automatically tell her if any other agent makes an offer: he’s probably going to call or e-mail her to see if she’s still interested before he signs with anyone else. By asking him to go to the extraordinary effort and expense of overnighting the manuscript to her, she has, she hoped, conveyed her enthusiasm about the book sufficiently that he will regard her as a top prospect.

If she gets such a call, Maxine’s path will be clear: if she hasn’t yet read his pages, she will ask for a few days to do so before he commits to the other agent. If she doesn’t, she will assume that there hasn’t been another offer. She can take her time and read the pages when she gets around to it.

What’s the hurry, from her perspective? (Hey, I promised you a serious Halloween scare, didn’t I?)

Asking a writer to overnight a manuscript is a compliment, not a directive: it’s the agent’s way of saying she’s really, really interested, not that she is going to clear her schedule tomorrow night in order to read it. And even if so, the tantalization will only be greater if she has to live through another couple of days before cloistering herself to read it.

So what should Gilberto have done instead? The polite way to handle such a request is to say, “Wow, I’m flattered, but I’m completely booked up for the next few days, and several other agents have already asked to see it. I can get a copy to you by the end of the week, though, when I send out the others.”

And then he should have sat down, read it IN HARD COPY and OUT LOUD to catch any glaring mistakes, and Priority Mailed it a few days later, accompanied by a cover letter reiterating that other agents are also reading it. (Tick, tick, Maxine.)

Sound daring? Well, let me let you in on a little secret: after a publisher acquires your book, the house will generally be paying for you to ship your pages overnight if they need them that quickly, not you; after you’ve signed with an agent, you’ll probably be asked to e-mail anything s/he needs right away, because it’s cheaper for everyone concerned.

You need some time to wrap your brain around that last point, don’t you? Perfect — I shall slip away into my studio while nobody’s looking. Just keep looking in the other direction…

That didn’t work, did it? Well, boo! And keep up the good work!

Posted on - No Comments on Wrapping it all up and tying it with a bow

Wrapping it all up and tying it with a bow

tying a bow tie

My, I’ve been getting a lot of great questions in the comments lately! Mostly on long-ago posts, admittedly, but I hope it’s a sign that many of you are getting your work out there, sliding it under agents’, editors’, and contest judges’ noses. Yes, the news from the publishing world, like the news from other sectors of the economy, is rather grim, but that does not mean landing an agent or selling a book is impossible.

As I am undoubtedly not the first person in the writers’ cosmos to say, the only manuscript that has absolutely NO chance of getting published is the one that’s never sent out. Keep plugging away.

As those of you gifted at adding 2 and 2 together without getting 8 might already have figured out, I’ve been rounding out my meandering series on query/ submission packets and the things that go into them by sifting through my archives to find readers’ questions and answering them now. That way, all of the pack it up and ship it out posts are right on top of each other, rather than lying scattered about whenever some bright reader happened to bring it up.

Hey, I know that not everybody is fond of archive-diving. Those who are not should be grateful, then, that insightful long-time reader Jen wrote in to ask:

I can’t help but think that the rules sink into my brain a little deeper with each reading. Still, sending off all those pages with nothing to protect them but the slim embrace of a USPS envelope seems to leave them too exposed. Where does one purchase a manuscript box?

This is an excellent question, Jen: many, many aspiring writers worry that a simple Manila envelope, or even the heavier-duty Priority Mail envelope favored by the US Postal Service, will not preserve their precious pages in pristine condition. Especially, as is all too common, if those pages are crammed into an envelope or container too small to hold them comfortably, or that smashes the SASE into them so hard that it leaves an indelible imprint in the paper.

Do I sense some readers scratching their heads? “But Anne,” some of you ask, “once a submission is tucked into an envelope and mailed, it is completely out of the writer’s control. Aren’t the Millicents who inhabit agencies, as well as the Maurys who screen submissions at publishing houses and their Aunt Mehitabels who judge contest entries, fully aware that pages that arrive bent were probably mangled in transit, not by the writer who sent them?”

Well, yes and no, head-scratchers. Yes, pretty much everyone who has ever received a mauled letter is cognizant of the fact that envelopes do occasionally get caught in sorting machines. Also, mail gets tossed around a fair amount in transit — you think all of those packages in Santa’s sleigh have a smooth ride? — so yes, Virginia, even a beautifully put-together submission packet may arrive a tad crumpled.

Do most professional readers cut the submitter slack for this? Sometimes; if Millicent’s just burned her lip on that latté that she never seems to remember to let cool, it’s not going to take much for the next submission she opens to annoy her. And in the case of contest entries, I don’t know Aunt Mehitabel personally, but I have heard contest judges over the years complain vociferously to one another about the state in which entries have arrived on their reading desks.

All of which is to say: appearances count. You should make an effort to get your submission to its intended recipient in as neat a state as possible. It is, after all, showing up at an agency or publishing house for a job interview.

How does one go about insuring that it arrives looking good? The most straightforward way, as Jen suggests, is to ship it in a box designed for the purpose. Something, perhaps, along the lines of this:

Just kidding; we’re not looking for a medieval Bible box here. What most writers like to use looks a little something like this:

This, my friends, is the very model of a modern manuscript box: sturdy white or brown corrugated cardboard with a lid that is attached along one long side. Usually, a manuscript box designed for the purpose will hold from 250 to 750 pages of text comfortably, without sliding from side to side.

While manuscript boxes are indeed very nice for cradling your precious pages, they aren’t necessary for submission; the attached lid, while undoubtedly aesthetically pleasing, is not required, or even much appreciated at the agency end. Manuscripts are taken out of the boxes for perusal, anyway, so why fret about how the boxes that send them open? In practice, any clean, previously-unused box large enough to hold all of the requested materials (more on that subject in my next post) without crumpling them will work to send a submission.

Emphasis on previously unused. More on that below.

Some of you are resisting the notion of using just any old box, aren’t you, rather than one specially constructed for the purpose? I’m not entirely surprised. I hear all the time from writers stressing out about what kind of box to use — over and above clean, sturdy, and appropriately-sized, that is — and not without good reason. In the old days — say, 30+ years ago — the author was expected to provide a box, and a rather nice one, then wrap it in plain brown paper for shipping. These old boxes are beautiful, if you can still find one: dignified black cardboard, held together by shining brass brads.

Since I couldn’t even find a photograph of one of these gems online, I’m guessing that they’d be pretty hard to dig up to house your submission. At least not outside an unusually literary antique store. (“A first edition of Tropic of Capricorn, sonny? Try that shelf over there, next to the manuscript boxes and Edith Wharton’s secretary’s typewriter ribbons.”)

Happily, when sending a manuscript today, there’s no need to pack it in anything extravagant: no agent is going to look down upon your submission because it arrives in an inexpensive box. If you can get the requested materials there in one piece box-free — say, if it is an excerpt short enough to fit into a Manila folder or Priority Mail cardboard envelope without much wrinkling — go ahead. Do bear in mind, though, that you want to have your pages arrive looking fresh and unbent, so make sure that your manuscript fits comfortably in its holder in such a way that the pages are unlikely to wrinkle.

Out comes our old friend the broken record again: it’s penny-wise and pound-foolish to use cheap paper for submissions; a savvy submitter uses 20 lb or heavier paper. This is part of the reason why.

Look for a box with the right footprint to ship a manuscript without too much internal shifting. In general, it’s better to get a box that is a little too big than one that’s a little too small. To keep the manuscript from sliding around and getting crumpled, insert wads of bubble wrap or handfuls of peanuts around it, not wadded-up paper. Yes, the latter is more environmentally-friendly, but we’re talking about presentation here.

Avoid the temptation to use newspaper, too; newsprint tends to stain.

Most office supply stores carry perfectly serviceable white boxes — Office Depot, for instance, stocks a recycled cardboard variety — but if you live in the greater Seattle area, funky plastic junk store Archie McPhee’s, of all places, routinely carries fabulous red and blue boxes exactly the right size for a 450-page manuscript WITH adorable little black plastic handles for about a buck each. My agent gets a kick out of ‘em, reportedly, and while you’re picking one up, you can also snag a bobble-head Edgar Allan Poe doll that bears an uncomfortably close resemblance to Robert Goulet:

If that’s not one-stop shopping, I should like to know what is.

Your local post office may stock manuscript-sized boxes as well, as does USPS online. Post offices often conceal some surprisingly inexpensive options behind those capacious counters, so it is worth inquiring if you don’t see what you need on display.

Far and away the most economical box source for US-based writers are those free all-you-can-stuff-in-it Priority Mail boxes that the post office provides:

Quite the ravishing photo, isn’t it, considering that the model is an object made of cardboard? If you don’t happen to mind all of the postal service propaganda printed all over it, these 12″ x 12″ x 5 1/2″ boxes work beautifully, with a little padding, as will the 11 7/8″ x 13 5/8″ x 3 3/8″.

Say away from those wadded-up newspapers, I tell you. Can I interest you in some bubble wrap, inflatable packing material, or bio-degradable peanuts?

Why press the 12″ by 12″ boxes into service, you ask, when the USPS is considerate enough to offer a 8 1/2” x 11” all-you-can-cram-for-a-flat-rate box? Because those tempting little numbers only LOOK as though they will fit a manuscript comfortably without bunching the pages. The actual footprint of the bottom of the box is the size of a piece of paper, so there is no wiggle room to, say, insert a stack of paper without wrinkling it.

Trust me, that’s not something you want to find out after you’ve already printed out your submission.

Yes, yes, I know: the USPS is purportedly the best postal service in the world, a boon to humanity, and one of the least expensive to boot. Their gallant carriers have been known to push forward through the proverbial sleet, hail, dark of night, and mean dogs. But when faced with an only apparently manuscript-ready box on a last-minute deadline, the thought must occur to even the most flag-proud: do the postal services of other countries confound their citizens in this way?

Just what do they expect anyone to put in an 8 1/2” x 11” box OTHER than a stack of paper? A beach ball? A pony? A small automobile?

Whatever difficulties you may have finding an appropriately-sized box, DO NOT, under any circumstances, reuse a box clearly marked for some other purpose, such as holding dishwashing soap. As desirable as it might be for your pocketbook, your schedule, and the planet, never send your manuscript in a box that has already been used for another purpose.

You know what I mean, don’t you? We’ve all received (or sent) that box that began life as an mail-order shipping container, but is now covered with thick black marker, crossing out the original emporium’s name. My mother takes this process even farther, turning the lines intended to obfuscating that Amazon logo into little drawings of small creatures cavorting on a cardboard-and-ink landscape.

As dandy as this recycling is for birthday presents and the like, it’s considered a bit tacky in shipping a submission. Which is unfortunate, as the ones from Amazon tend to be a perfect footprint for manuscripts. Don’t yield to the temptation, though.

“But wait!” I hear the box-savvy cry, “those Amazon boxes are about 4 inches high, and my manuscript is about 3 inches high. It just cries out, ‘Stuff your manuscript into me and send me to an agent!’”

A word of advice: don’t take advice from cardboard boxes; they are not noted for their brilliance. Spring for something new.

Oh, and before I forget: If you’ve been asked to send more than one copy of a manuscript — not all that uncommon after you’ve been picked up by an agent — don’t even try to find a box that opens like a book: just use a standard shipping box. Insert a piece of colored paper between each copy, to render the copies easy to separate. Just make sure it’s not construction paper, or the color will rub off on your lovely manuscripts.

And you do know that EVERY time you send requested materials, either before or after signing an agency contract, you should write REQUESTED MATERIALS in great big letters in the lower left-hand corner of the submission envelope, don’t you? (If you have been asked to submit electronically, include the words REQUESTED MATERIALS in the subject line of the e-mail.) This will help your submission to land on the right desk, instead of in the slush pile or recycling bin.

Next time, I shall talk a little more about what goes INSIDE that manuscript box and in what order. In the meantime, keep up the good work!

Posted on - 2 Comments on How to write a really good author bio, part VI: a picture is allegedly worth a thousand words, but in a bio, you seldom get to use that many

How to write a really good author bio, part VI: a picture is allegedly worth a thousand words, but in a bio, you seldom get to use that many

All throughout the weekend (hey, even bloggers occasionally like a day off), I could have sworn I heard the muffled cries of my readers from afar, small as the mews of freshly-born kittens. “But Anne,” these wee voices called after me, “you didn’t tell us how to format an author bio…and you ALWAYS tell us how to format things…”

At least, I think that’s what they were saying; it’s also possible that they were merely reading a particularly bad translation of Antoine de Saint Exupéry’s Le Petit Prince very, very slowly. Wafting ghostly voices are notoriously inarticulate.

Assuming that my first interpretation was indeed correct, let’s talk format.

In a novel submission, the author bio should be placed at the end of the pages you’re submitting, regardless of whether you have been asked to send a full or a partial manuscript. It should always be in the same typeface and font as the rest of the manuscript or book proposal — no exceptions. (And if you’re unfamiliar with the typefaces the publishing industry tends to prefer, or even that such preferences exist, you might want to consider consulting the STANDARD FORMAT ILLUSTRATED category on the list at right with all deliberate speed.)

The bio is always the last page in a submission or query packet, coming at the bottom of the stack; it should neither be numbered nor include a slug line. It’s also typically the last page of a book proposal (although clippings sometimes follow it), but in that context, it should have a slug line and be numbered.

Everyone clear on that? No? Well, you’ll find some concrete examples below.

Beyond those limitations, there are two standard formats for an author bio. The first is very straightforward: a single page, double-spaced, in standard manuscript format. (If that last term was a mystery to you, I can only reiterate my suggestion that you visit the STANDARD FORMAT ILLUSTRATED category on the list at right. Improperly-formatted manuscripts are far, far more likely to be rejected than ones that look professional.)

The author’s name should be centered on the top of the page, resulting in a document that looks little something like this:

Some would argue (including me, if memory serves, in a post from several years ago) that the text should be additionally decorated by either the first line of the page or the first line under the author’s name reading, “Author bio.” Not a startlingly original title, it’s true, but you must admit that it’s descriptive.

I no longer advise embracing this tactic, for the simple reason that a significant and apparently growing segment of the agent population now seems to prefer that their clients dispense with this little piece of self-evident labeling. Or so I surmise, from all of the agented writers I keep meeting whose agents have asked them to skip it. Most bio-writers are only too glad to omit it, as it permits an extra line of text in what is, let’s face it, a rather brief space into which to cram one’s charms.

Personally, I use the other type of bio format, the kind that includes a photo: half a page, single-spaced, with a 4×6 photograph (or a roughly similar size; perfection doesn’t matter here) centered 1 inch from the top of the page, above the text. In between the photo and the text, the author’s name appears, also centered.

The end result looks a little something like this:

Admittedly, the LP’s picture is a trifle larger in this example than I would advise using — ideally, the photo should take up only the top third of the page, and here, LP has opted to allow the visuals to extend considerably lower, as some less animated authors also choose to do. It’s a legitimate choice, certainly, but anybody out there notice the down side?

If you said, “By gum, that looks a whole lot like 157 words, rather than the 250 or so I was hoping to include on my bio,” give yourself a gold star for the day. Heck, give yourself two; they’re small.

Want to see one that’s roughly the same length as Aunt Jane’s example above? While we’re at it, let’s assume that it’s the last page of a book proposal, so you may see the requisite slug line in action:

Ste. Cecile author bio

A pretty great photo for establishing Cecile’s credibility to tell her particular story, isn’t it? Not a whole lot of doubt that we’ve got a virgin martyr here. Yet this picture suffers from a rather serious problem that the Little Prince’s didn’t — any guesses?

If you said that you couldn’t make out Cecile’s face well enough to pick her out of a crowd — or, more to the point, up at the airport to get her to her book signing on time — award yourself a medal. The author is easily recognizable in a good author photo, so avoid shots from thirty feet away. Cecile would be much better off with this bio, even at the expense of a little textual rearrangement to make it fit;

Ste. Cecile author bio2

The different photo shape is fine here — what’s important in this context is that the picture is recognizably Cecile. Why? Not only will this help her future agent pick her out of a police line-up recognize her when they meet at writers’ conferences, but Cecile’s future publishers are going to want to see what she looks like; photogenic authors are only slightly more common than telegenic ones.

So how do you slap that image onto your bio? The same way I did to produce these examples — and the only way, if you intend to e-mail your bio without first running the hard copy through a scanner. Get a friend with a digital camera take a picture that you like, save it to your hard disk, then use copy and paste the image into your author bio document.

If this sounds like far, far too close an intimacy with technology for you, take the photo to a copy center and ask the nice folks behind the counter to arrange a color copy so that the picture and the text are on the same page, so you may pop it into your query or submission packet. For a small fee, they will probably be delighted to produce a stack of snail mail-able hard copies for you.

I can tell you from experience, though: do NOT wait until you need an author photo to have your picture taken. Many, many aspiring writers hold off, assuming (usually wrongly) that their future publishing houses will take care of — and pay for — this detail for them.

These well-meaning souls almost invariably end up unhappy with the author photos on their respective dust jackets. Or with snapshots taken from thirty feet away. In any case, the results seldom make anyone concerned, even the author, squeal with delight.

Why, the camera-shy gasp? Well, it often takes many tries to obtain a photograph that you like enough to want to see mass-produced — or one that will look good in the school photo-size viable for most book jackets. It’s a bit easier now than it was prior to digital photography, of course; now, even an amateur can afford to take 500 snapshots in an endeavor to find the perfect pose.

Yet when dear self is making the decision — and when a poor choice is going to haunt one for the rest of one’s literary life, smirking back at one from jackets, websites, the publishers’ catalogue, and, if you’re lucky, next to you at a packed signing in a major bookstore — believe me, dear self is going to want some time to equivocate.

Seriously, published authors wrestle with this one all the time.

That’s one reason that you don’t always recognize your favorite authors at book signings, incidentally; established authors’ photos are often a decade or more out of date. It’s not merely out of vanity, in order to appear more youthful to their readers (although I could name some names here), but because the photo-selecting process can be tedious and expensive.

Another excellent reason not to leave the construction of your author bio to the last minute, eh?

I’ve been sensing some tentative hand-raising for several paragraphs now. “Um, Anne,” some of you pipe up, “could you explain a bit more about why the reasoning about the publisher’s taking care of the photo is wrong? I always thought they just kept a bunch of professional photographers on staff to handle this sort of thing.”

Um, no. Posed, professional studio-taken photographs used to be more common on book jackets than they are today, but those photos were not in-house. At best, a publisher in the bad old days might cough up the dosh to have a pro snap some pictures, which made perfect sense: since this photo is usually also reproduced in the publisher’s catalogue, too, they were the clear beneficiaries.

But in recent years, that practice has become rare, especially for first-time authors. So guess who usually ends up paying for the professional photos you DO see?

Uh-huh.

I speak with aspiring writers all the time who are shocked — shocked! — to learn that the author is responsible for obtaining the photograph that graces the dust jacket. Now, the author’s photo is often posted on his website as well, but chances are that that the publisher is still not going to pay anyone to take a picture of you until you are very well established indeed.

Yes, you’re right: this is yet another expense that the publishing world has shifted onto writers. Sorry. But if you get your talented friends snapping now, you might just end up with a stellar photo you love at a fraction of the cost of a professional shoot by the time you need it.

I just mention.

All of this, of course, begs the question: even that it can be expensive in terms of both time and money to come up with a photo to accompany your author bio, is it really worth your while to use format #2?

As is so often the case with strategic decisions, be they literary, military, or just plain office politics, the answer is: it depends.

If you happen to be outstandingly attractive, yes, it is pretty much always going to be worth your while, and not just because Millicent is shallow. (She isn’t, typically.) These days, the marketing departments at publishing houses actually do want to know if an author is photogenic — and telegenic — if a book is expected to be a big seller.

If you tend to find potential agents and editors by accosting them at conferences and/or classes, it is worth your while to shell out for the small additional expense of producing an author bio with a photo of you on it to stuff into your post-conference submission packets. The reason for this is simple: it makes it easier for agents and editors to remember having spoken to you.

Not in a “My, but that’s an attractive writer!” sort of way, but in a “Hey, I have a distinct recollection of having had a rather pleasant conversation a month ago with that person” manner.

PLEASE do not take the fact that a nudge to the memory is sometimes necessary as a reflection upon either your book’s market chances, the quality of your writing, or your inherent memorability as a human being. As I mentioned earlier in this series, the average agent speaks to somewhere between 50 and 200 eager writers at a conference. The chances of his remembering your name in retrospect are rather low, even if you and your book are genuinely scintillating.

This can be true, perversely, even if the agent in question appeared to be foaming at the mouth with greed when you pitched your project. Post-pitch enthusiasm has a nasty habit of fading on the way back to NYC; it must have something to do with the coffee served on the flight back.

Again, sorry. Let’s get back to practicalities.

It is less important to look pretty in your author photo than to look interesting, generally speaking — and here, the standard posed, gently-smiling-under-indirect-light professional shot may actually work against you. So unless your book’s subject matter is very serious indeed, try not to make your bio picture look like a standard, posed publicity shot.

Why? For the same reason that when you flip back through your yearbook, half of the senior pictures seem more or less interchangeable: just looking nice tends not to be memorable.

You may laugh, but it is amazing how many author photos look like senior class pictures, devoid of personality. Try to not to look as though you were voted Most Likely to Write a Book.

But unless you are writing something pretty sizzling, you might not want to look as though you were voted Most Likely to Grace a Street Corner, either, if you catch my drift. Glamour shots became kind of popular in the mid-1990s, especially for female authors, but at this point, lenses that seem to have been bedewed with Vaseline make a picture seem dated.

And yes, Virginia, you SHOULD worry about what your author photo says about you — and not just because you don’t want your dear old white-headed mother to pick up your novel years from now in Barnes & Noble, clutch her chest, and keel over, crying over your boudoir shot, “I can’t believe my baby let someone PHOTOGRAPH her like that!”

The author photo is another opportunity to express your personality — which, lest we forget, is part of what you are selling when you pitch a book, like it or not, especially if you are marketing a memoir.

Here’s a radical idea, evidently endorsed by Saint Cecile: why not strive to make the tone of the picture match the tone of the book, or have the environment echo the subject matter? You might want to surround yourself with objects associated with your book’s topic for the photo, but avoid making the picture too busy. You want the viewer to focus on your charming face, after all.

One of the best author photos I ever saw was of an arson investigator. Far from being airbrushed and neat, his face was barely visible: he was covered in soot, crouched in front of the ashes of a burned-down building out of which he had apparently recently crawled. Did it make him look attractive? No, unless the observer happened to be turned on by smoke stains. Did I believe instantly and absolutely that he knew his subject upside-down and backwards? You bet.

I know that pulling this all together seems daunting, but trust me, the more successful you become, the more you will bless my name for urging you to put together a killer bio, with or without photo, in advance. Once you start getting published, even articles in relatively small venues or on websites, people in the industry will start asking for your author bio and photo.

At that point, when editors are clamoring to hear your — yes, YOUR — magical words, I can absolutely guarantee that the last thing you will want to be doing is sitting hunched over your keyboard, trying to summarize your entire life in 250 words.

Okay, not the very last thing: the very last thing you will want to be doing is scrambling through your bottom desk drawer, searching for a picture of yourself that would not make you cringe ten years hence.

Now that I’ve thoroughly terrified you, I shall sign off for the day. Next time, I shall tie up a few last loose ends regarding author bios, author photos, and their production. In the meantime, keep up the good work!

Posted on - 4 Comments on How to write a really good author bio, part IV: resisting the temptation to be terse, or, yet another reason to admire Amy Tan. Oh, and you might want to steer clear of those carnivorous toads.

How to write a really good author bio, part IV: resisting the temptation to be terse, or, yet another reason to admire Amy Tan. Oh, and you might want to steer clear of those carnivorous toads.

scary toads

For the last couple of posts, I’ve been encouraging you — yes, YOU, you fabulous writer — to mine your background for intrigue-producing tidbits for your author bio. Not for its own sake, mind you: the creation of a lengthy list of everything about you that either:

1. Renders you the best possible candidate currently wandering the earth’s surface for writing your particular book (and no, novelists and memoirists, you may NOT skip this step), or

2. Renders you fascinating in any way perceptible to a person of at least average intelligence.

is merely the first step in the creation of a stellar author bio to tuck into your query or submission packets.

Why bother? Because an author bio that doesn’t make the author sound interesting is an author bio that’s not going to be all that helpful to Millicent the agency screener when trying to decide whether to recommend that her boss, the agent of your dreams, invest serious time in reading your manuscript or book proposal or to reject your query or submission. While it is necessary to be terse — 1 page double-spaced or 1/2 – 2/3 page single-spaced if you plan to include a photo — it’s also necessary to present yourself as fascinating.

In other words: if the agency had wanted a résumé, it would have asked you for one. Instead, it asked for bio.

Contrary to popular opinion, when an agency’s guidelines or an agent who has already received a query asks for an author bio, they’re not asking to be bored to death. Nor are they asking for a tombstone-like deadpan list of a writer’s achievements — just the facts, ma’am, and make sure not to mention anything that might conceivably surprise the reader the least little bit.

I can certainly understand where so many aspiring writers picked up the idea that they should just be producing résumés in paragraph form, however — and so should you, if you have been taking my advice and wending your way down to your local bookstore to take a gander at what’s turning up on book jackets these days. To grab a random work from the shelf nearest my desk — no, not entirely random. To render the test more interesting, I’m going to limit all of today’s examples to literary fiction authors:

The author of nine works of fiction, Andre Dubus received the PEN/Malamud Award, the Rea Award for Excellence in short fiction, the Jean Stein Award from the American Academy of Arts and Letters, The Boston Globe’s first annual Lawrence L. WInship Award, and fellowships from both the Guggenheim and MacArthur foundations. Until his death in 1999, he lived in Haverhill, Massachusetts.

Now, all of the listed facts are undoubtedly true, but this biographical blurb doesn’t exactly make you want to leap out of your nice, comfy office chair and rush out to buy a copy of We Don’t Live Here Anymore, does it? And that’s genuinely a pity, because if you’re even vaguely interested in the art of the novella, that would be a pretty grand book for you to pick up. (After you read it, consider seeking out the movie version one of the better adaptations of contemporary literary fictions I’ve seen in my lifetime.)

It’s also kind of surprising, as Mssr. Dubus was by all accounts a pretty interesting guy. So, I’m told, is Paul Auster, but you’d never know it from this jacket bio:

Paul Auster was born in New Jersey in 1947. After attending Columbia University {sic} he lived in France for four years. Since 1974 {sic} he has published poems, essays, novels and translations. He lives in Brooklyn, New York.

Tell me honestly: would it even have occurred to you from that bio that the gentleman would have penned a novel opening as grabbing as the first paragraph of The Music of Chance:

For one whole year he did nothing but drive, traveling back and forth across America as he waited for the money to run out. He hadn’t expected it to go on that long, but one thing kept leading to another, and by the time Nashe understood what was happening to him, he was past the point of wanting it to end. Three days into the thirteenth month, he met up with the kid who called himself Jackpot. It was one of those random, accidental encounters that seem to materialize out of thin air — a twig that breaks off in the wind and suddenly lands at your feet. Had it occurred at any other moment, it is doubtful that Nashe would have opened his mouth. But because he had already given up, because he figured there was nothing to lose anymore, he saw the stranger as a reprieve, as a last chance to do something for himself before it was too late. And just like that, he went ahead and did it. Without the slightest tremor of fear, Nashe closed his eyes and jumped.

Now, we could quibble about whether a writer who wasn’t already established could have gotten away with including a cliché like materialize out of thin air in the first paragraph of a submission, or induced Millicent to overlook the slips into the passive voice — remember, what an author with a long-term readership can get into print and what an aspiring writer can hope will make it past Millicent are often two very different things — but I don’t think that’s why some of you have been shifting uncomfortably in your seats. Let me guess why: when you looked at those two bios, all you saw was the mention of publications and awards, right?

No wonder writing your own bio seems intimidating. With expectations like that, it must feel as though an aspiring writer would have to be published already in order to produce a bio at all.

So you should be both delighted and relieved to hear that listing professional credentials is not the point of a query or submission author bio. What is the point? To depict the writer as an interesting person well qualified to write the book s/he is marketing.

How does one pull that off, short of beginning one’s bio Penster McWriterly is a fascinating person? By showing, not telling, of course, and the use of creative detail.

Don’t believe me? Okay, let’s take a gander at a book jacket bio (hey, I’m trying to play fair by choosing examples you might actually discover in a bookstore) that does include details over and above the professional basics. Here’s the jacket bio from The Bonesetter’s Daughter:

Amy Tan is the author of The Joy Luck Club, The Kitchen God’s Wife, The Hundred Secret Senses, and two children’s books, The Moon Lady and The Chinese Siamese Cats, which will adapted as a PBS series for children. Tan was a co-producer and co-screenwriter of the film version of The Joy Luck Club, and her essays and stories have appeared in numerous magazines and anthologies. Her work has been translated into more than twenty-five languages. Tan, who has a master’s degree in linguistics from San Jose State University, has worked as a language specialist to programs serving children with developmental disabilities. She lives with her husband in San Francisco and New York.

That third sentence is the one that jumps out at you, isn’t it? Could that be because it’s both interesting and unexpected?

The bio on her website is even more eye-catching. I shan’t reproduce it in its entirety — although I do encourage you to take a peek at it, as a good example of a longer author bio than you’re likely to find on the dust jacket of a living author — but I can’t resist sharing its final paragraph:

She created the libretto for The Bonesetter’s Daughter. Ms. Tan’s other musical work for the stage is limited to serving as lead rhythm dominatrix, backup singer, and second tambourine with the literary garage band, the Rock Bottom Remainders, whose members include Stephen King, Dave Barry, and Scott Turow. In spite of their dubious talent, their yearly gigs have managed to raise over a million dollars for literacy programs.

Let’s face it: of the facts mentioned in this paragraph, only writing the opera libretto is actually a literary credential, strictly speaking. But don’t you like Ms. Tan better after having read the rest of it. And aren’t you just a tiny bit more likely to pick up The Bonesetter’s Daughter if you happen upon it in a bookstore?

Brava, Ms. Tan!

Including quirky, memorable details is very smart marketing in an author bio, even at the query or submission stage: memorable is good, and likable even better. Who wants to fall in love with an author without a face? Yet most aspiring writers are afraid to take the risk, calculating — not entirely without reason that dull and businesslike is more likely to strike Millicent as professional than memorable and unexpected.

Come closer, and I’ll let you in on a little secret: any agent worth her proverbial salt thinks about whether a prospective client might make a good interview subject. Based upon the bio blurbs shown above, which of the three authors would you expect to give the most intriguing interview?

Which is to say: professional and interesting are not mutually exclusive. Just as a well-written, interesting query letter packed with unusual specifics is more likely to captivate Millicent than a dull, just-the-facts presentation of the same literary qualifications and book project, an author bio that shows the writer to be a complex individual with whom someone might conceivably want to have a conversation tends to go over better than the typical list of publications.

Some of you are still shaking your heads. I see that I shall have to pull out the big guns and revert to my all-time favorite example of a fascinating author presented as dull.

What follows is perhaps the Platonic bad author bio, the one that most effectively discourages the prospective reader from perusing what is within. And to render it an even better example for my purposes here, this peerless bio belongs to one of my all-time favorite authors, Rachel Ingalls. Her work is brilliant, magical, genuinely one-of-a-kind.

And as I have read every syllable she has ever published, I can state with confidence: never have I seen an author bio less indicative of the quality of the actual writing in a book. (Yes, dear readers, that is what writing this blog for the last four+ years has done to my psyche: discovering a specimen that might do you good, even if it disappoints me personally, now makes me cackle with glee.)

I don’t feel bad about using her bio as an example here, because I shall preface it with some awfully high praise: I think everyone on earth should rush right out and read Ingalls’ Binstead’s Safari before s/he gets a minute older. (In fact, if you want to open a new window, search for some nice independent bookstore’s website, and order it before you finish reading this, I won’t be offended at all. Feel free. I don’t mind waiting.)

But my God, her bios make her sound…well, I’ll let you see for yourself. This bio is lifted from the back of her most recent book, Times Like These:

Rachel Ingalls grew up in Cambridge, Massachusetts. She has lived in London since 1965 and is the author of several works of fiction — most notably MRS. CALIBAN — published both in the United States and United Kingdom.

Just this, accompanied by a very frightening author photo, one that looks as though she might take a bite out of the photographer:

I have no problem with the photo — actually, I REALLY like it, because after all, this is a writer who gave the world a very beautiful story in which more than one protagonists was consumed by carnivorous toads, so a sense of menace seems downright appropriate. But have you ever seen a piece of prose less revealing of personality?

Admittedly, U.K. author bios do tend to be on the terse side, compared to their American brethren (as H.G. Wells wrote, “the aim of all British biography is to conceal”), but even so, why bother to have a bio at all, if it is not going to reveal something interesting about the author?

I have particular issues with this bio, too, because of the offhand way in which it mentions Mrs. Caliban (1983), which was named one of America’s best postwar novels by the British Book Marketing Council. Don’t you think that little tidbit was worth at least a PASSING mention in her bio?

I take this inexplicable omission rather personally, because I learned about Rachel Ingalls’ work in the first place because of the BBMC award. We’re both alumnae of the same college (which is to say: we both applied to Harvard because we had good grades, and both were admitted to Radcliffe, because we were girls, a bit of routine slight-of-hand no longer performed on applications penned by those sporting ovaries), and during my junior and senior years, I worked in the Alumnae Records office. Part of my job involved filing news clippings about alumnae. Boxes of ‘em. In the mid-1980s, the TIMES of London ran an article about the best American novels published since WWII, using the BBMC’s list as a guide.

Rachel Ingalls’ MRS. CALIBAN was on it, and the American mainstream press reaction was universal: Who?

Really, a novel about a housewife who has a torrid affair with a six-foot salamander is not VERY likely to slip your mind, is it? The fact is, at the time, her work was almost entirely unknown — and undeservedly so — on this side of the pond.

Naturally, I rushed right out and bought MRS. CALIBAN, rapidly followed by everything else I could find by this remarkable author. Stunned, I made all of my friends read her; my mother and I started vying for who could grab each new publication first. She became my standard for how to handle day-to-day life in a magical manner.

The Times story was picked up all over North America, so I ended up filing literally hundreds of clippings about it. And, I have to confess: being a novelist at heart in a position of unbearable temptation, I did read her alumnae file cover to cover. So I have it on pretty good authority that she had more than enough material for a truly stellar author bio — if not a memoir — and that was almost 20 years ago.

And yet I see, as I go through the shelf in my library devoted to housing her literary output, that she has ALWAYS had very minimal author bios. Check out the doozy on 1992’s Be My Guest:

Rachel Ingalls was brought up and educated in Massachusetts. She has lived in London since 1965.

I’ve seen passports with more information on them. But quick: can you tell me what Amy Tan does in her spare time?

You remembered, didn’t you? So which bio do you think Millicent would be more likely to recall five minutes after she read it?

But Ms. Ingalls’ value as an exemplar does not stop there. Occasionally, the travelogue motif has varied a little. Here’s a gem from a 1988 paperback edition of The Pearlkillers:

Rachel Ingalls, also the author of I SEE A LONG JOURNEY and BINSTEAD’S SAFARI, has been cited by the British Book Marketing Council as one of America’s best postwar novelists.

Better, right? But would it prepare you even vaguely for the series of four scintillating novellas within that book jacket, one about an apparently cursed Vietnam widow, one about a long-secret dorm murder, one about a failed Latin American exploratory journey turned sexual spree, and one about a recent divorcée discovering that she is the ultimate heiress of a plantation full of lobotomized near-slaves?

No: from the bio alone, anyone would expect her to write pretty mainstream stuff.

Once, some determined soul in her publisher’s marketing department seems to have wrested from her some modicum of biographical detail, for the 1990 Penguin edition of Something to Write Home About:

Rachel Ingalls grew up in Cambridge, Massachusetts. At the age of seventeen, she dropped out of high school and subsequently spent two years in Germany: one living with a family, the second auditing classes at the universities of Göttingen, Munich, Erlangen, and Cologne. After her return to the United States, she entered Radcliffe College, where she earned a degree in English. She has had six books published, including BINSTEAD’S SAFARI and THE PEARL KILLERS {sic}. In 1964 {sic} she moved to England, where she has been living ever since.

Now, typos aside, that’s a pretty engaging personal story, isn’t it? Doesn’t it, in fact, illustrate how a much more interesting author bio could be constructed from the same material as the information-begrudging others were?

(And doesn’t it just haunt you, after having read the other bios: why does this one say she moved to London a year earlier than the others? What is she hiding? WHAT HAPPENED DURING THAT MYSTERIOUS YEAR, RACHEL? Were you eaten by wolves — or carnivorous toads?)

I was intrigued by why this bio was so much more self-revealing than the others, so I started checking on the publication history of this book. Guess what? The original 1988 edition of this book had been released by the Harvard Common Press (located not, as the name implies, within easy walking distance of Radcliffe Alumnae records, but a couple of bus transfers away). Could it be that I was not the only fan of her writing who had gone file-diving in a desperate attempt to round out that super-terse bio?

”Talent is a kind of intelligence,” Jeffrey Eugenides tells us in Middlesex, but all too often, writers’ faith in their talent’s ability to sell itself is overblown. Good writing does not sell itself anymore; when marketing even the best writing, talent, alas, is usually not enough. Especially not in the eyes of North American agents and editors, who expect to see some evidence of personality in prospective writers’ bios.

I can only repeat: if they didn’t want the information, they wouldn’t ask for it.

Think of the bio as another marketing tool for your work. They want to know not just if you can write, but also if you would make a good interview. And, not entirely selflessly, whether you are a person they could stand to spend much time around. Because, honestly, throughout the publication process, it’s you they are going to have to keep phoning and e-mailing, not your book.

Meet ‘em halfway. Produce an interesting author bio to accompany your submissions. Because, honestly, readers like me can only push your work on everyone within shouting distance AFTER your books get published.

Speaking of which, if I have not already made myself clear: if you are even remotely interested in prose in the English language, you really should get ahold of some of Rachel Ingalls’ work immediately.

You don’t want to be the last on your block to learn how to avoid the carnivorous toads, do you?

Practical advice on how to sound fascinating follows next time, I promise. Keep up the good work!

Posted on - No Comments on How to write a really good author bio, part II: the impossible will take a little while

How to write a really good author bio, part II: the impossible will take a little while

billie-holiday bluebillie-holiday blue

As will this series of series on < a href=”https://www.annemini.com/?p=6634″>what goes into a query or submission packet, apparently. As those of you who read your way through yesterday’s long-but-I-hope-entertainingly-persuasive post already know, the necessity of writing an author bio is often sprung upon an aspiring writer. Not in a delightful, hands-over-the-eyes way, but in brusque, business-like manner: “You’ll have it to me in the morning, right?” requesting agents and editors are prone to say. “Or you can just e-mail it to me right now, if you like.”

Some writers never get the resulting lump out of their throats again.

Those of us who have been at the writing game for a while have learned not to voice dismay at this kind of request. Surviving in the ultra-competitive literary environment is just easier for be an upbeat, can-do kind of writer, the sort who says, “Rewrite WAR AND PEACE by Saturday? No problem!” than the kind who moans and groans over each unreasonable deadline. Or reasonable one, for that matter.

Hey, the energy that you expend in complaining about an outrageous request could be put to good use in trying to meet that deadline. As the late great Billie Holiday so often sang – and all of you blues lovers out there should feel free to join in:

The difficult
I’ll do right now.
The impossible
will take a little while.

Will it vitiate my moral too much if I add that the name of the song was “Crazy, He Calls Me”? (Clearly, Billie must have spent a lot of time hanging out with my agent.) Which reminds me: if memory serves, I also spent yesterday encouraging you to put together an author bio for yourself as soon as possible, against the day that you might need to produce one, immediately and apparently effortlessly, in response to a request from an agent or editor.

And a good two-thirds of you groaned audibly.

I know, I know: we writers are expected to produce a LOT on spec; it would be nice, especially for a fiction writer, to be able to wait to write SOMETHING affiliated with one’s first book after an advance was already cooling its little green heels in one’s bank account.

I hate to be the one to break it to you, but when that happy day comes, you may not have the time. At that point, you’ll be asked to write more for your publisher’s marketing department, a whole lot more –heck, if you’re a nonfiction writer, you’ll be asked write the rest of the book you proposed — so you’ll be ecstatic to have even one task already checked off the list.

In other words: get the bio out of the way now.

Even if juggling the demands of your publishers’ many departments seems impossibly far away to you, think of bio-writing as another tool added to your writer’s toolkit. Not only the bio itself, although it’s certainly delightful to have one on hand when the time comes, but the highly specialized skills involved in writing one.

I’m deadly serious about this — just knowing in your heart that you already have the skills to write this kind of professional document can be marvelously comforting. Every time I have a tight deadline, I am deeply, passionately grateful that I have enough experience with the trade to be able crank out the requisite marketing materials with the speed of a high school junior BSing on her English Literature midterm. It’s definitely a learned skill, acquired through having produced a whole lot of promotional materials for my work (and my clients’, but SHHH about that) over the last decade or so.

Frankly, at this point, I can make it sound as if all of human history had been leading exclusively and inevitably to my acquiring the knowledge, background, and research materials for me to write the project in question. ANY project. The Code of Hammurabi, you will be pleased to know, was written partially with my book in mind.

Which book, you ask, since I have several in progress? Which one would you like to acquire for your publishing house, Mr. or Ms. Editor?

Another reason to start penning the thing well in advance of when you need it (and you WILL need it, if your writing career is at all successful) is that it will give you time to experiment with how you would like to present yourself to the literary world — and to your future fans. And I’m not merely talking about the many, many tries it takes most of us to come up with an author photo we like enough to want to see on a dust jacket.

Those of you who have been following this blog for a while are probably not be astonished to hear that your author bio, like any other promotional material for a book, is a writing sample. The bio is also a creative writing opportunity. Not an invitation to lie, of course, but a chance to show what a fine storyteller you are.

This is true in spades for nonfiction book proposals, by the way, where the proposer is expected to use her writing skills to paint a picture of what does not yet exist, in order to call it into being. Contrary to popular opinion (including, I was surprised to learn recently, my agent’s — I seem to be talking about him a lot today, don’t I? — but I may have misunderstood him), the formula for a NF proposal is not

good idea + platform = marketable proposal

regardless of the quality of the writing, or even the ever-popular recipe

Take one (1) good idea and combine with platform; stir until well blended. Add one talented writer (interchangeable; you can pick ‘em up cheaply anywhere) and stir.

Just as which justice authors a Supreme Court decision affects how a ruling is passed down to posterity, the authorship of a good book proposal matters. Or should, because unlike novels, which are marketed only when already written (unless it’s part of a multi-book deal), NF books exist only in the mind of the author until they are written. That’s why it’s called a proposal, and that’s why it includes an annotated table of contents: it is giving a picture of the book that already exists in the author’s mind.

For those of you who don’t already know, book proposals — the good ones, anyway — are written as if the book being proposed were already written; synopses, even for novels, are written in the present tense. It is your time to depict the book you want to write as you envision it in your fondest dreams.

Since what the senior President Bush used to call “the vision thing” is thus awfully important to any book, particularly a NF one, the author bio that introduces the writer to the agents and editors who might buy the book is equally important. It’s the stand-in for the face-to-face interview for the job you would like a publisher to hire you to do: write a book for them.

The less of your writing they have in front of them when they are making that hiring decision — which, again, is usually an entire book in the case of a novel, but only a proposal and a sample chapter for nonfiction, even for memoir — the more they have to rely upon each and every sentence that’s there, obviously. Do you really want the words that describe your background to be ones that you wrote in 45 minutes in the dead of night so you could get your submission into the mail before you had to be at work in the morning?

Let me answer that one for you: no, you don’t.

Are you chomping at the bit to get at your own author bio yet? Good. Then you are in the perfect mindset for your homework assignment: start thinking about all of the reasons you — yes, you — are far more interesting than anyone else on the planet.

I’m not talking about boasting, mind you; I’m talking about uniqueness. What makes you different from anyone else who might have written the book you are trying to sell?

Don’t worry for the moment about how, or even whether, these things have any direct connection to the subject matter of the book you’re writing or don’t sound like very impressive credentials. Just get ready to tell me — and the world! — how precisely you are different from everybody else currently scurrying across the face of the planet.

Don’t tell me that you’re not. I shan’t believe it.

Why? Because I know, as surely as if I could stand next to God and take an in-depth reading of each and every one of your psyches, that there is no one out there more truly interesting than someone who has devoted her or his life to the pursuit of self-expression. I’ve met writers I didn’t like, certainly, but I’ve never met a genuinely boring one.

Okay, so maybe I need to get out more. I spend an awful lot of time at my keyboard, expressing myself.

But I digress. And I’m about to do it some more, so bear with me here. Feel free to keep brainstorming about your qualifications as I continue. I have a couple of thoughts I’d like to share with you before any of you tell me that you don’t have any writing credentials worth including in your author bio.

How did I know that some of you were thinking that already? Read on, MacDuff.

As long-time Author! Author! devotées are no doubt already aware, I have mixed feelings about the utility of much of the traditional old chestnuts. I often advise all of you dear folks to take the usual old writing truisms with a massive grain of salt? Write what you know, for instance, has been radically over-used, and not always to good effect. All too often, it’s been used as a battering ram to deprecate the genuinely original and exciting work of science fiction and fantasy writers, for instance. “Stop being all imaginative,” WWYK-mongers have historically snarled at those who have eschewed slice-of-life storylines. “Stick to what actually happened; it won’t be plausible otherwise.”

Don’t you just hate it when someone uses imaginative as an insult? In some genres, it’s one of the highest compliments a writer can get on her work.

As a freelance editor, I see a heck of a lot of manuscripts in any given year, and I hate to tell you this, WWYK-huggers, but being lifted from real life most emphatically does NOT render something plausible on the page. Or even enjoyable. And who said that holding the mirror, as ’twere, up to nature was the only way to produce good writing, anyway?

Well, perhaps most famously, the renowned editor Maxwell Perkins, for one. I imagine that many of you who have spent much time in writing classes have already been bored by the oft-repeated story of how Perkins browbeat poor Marjorie Kinnan Rawlings into abandoning her first love — historical romance, if memory serves — to delve deep into real life and produce THE YEARLING, so I’ll spare you.

And yes, I’ll grant you, THE YEARLING is a very good book; it won the Pulitzer Prize in 1939, and I’m quite fond of it. Rawlings was an exceptionally talented writer, by virtually everyone’s admission.

So why is it that one NEVER hears this particular write-what-you-know story told as though Rawlings were a talented enough writer to genre-jump, or as evidence that even the greatest editors harbor personal tastes that may or may not have anything to do with the actual demands of the marketplace? Literally every time I have ever heard a writing teacher share this anecdote, it’s always been told with sense a smug satisfaction that Rawlings hadn’t managed to gain literary recognition until she stopped fighting her editor.

Of course, I wouldn’t want to rewrite history so THE YEARLING was never written. But aren’t you just a bit curious about what might have happened if Rawlings had bumped into a publisher who actually liked historical romance?

Instead of one who rolled his eyes over her manuscripts and sighed, “”Stop being so imaginative, Marjorie.”

Why do I bring this up today, other than because the overuse of write what you know is, as you may perhaps have noticed, a pet peeve of mine? Because the author bio is one instance where Perkins’ advice to Rawlings is indeed quite applicable: in an author bio, you should absolutely write what you know — and only what you know — rather than trying to inflate your background into something it is not.

Didn’t see that conclusion coming after all that build-up, did you?

Before I get too carried away on the vital importance of sticking to the truth in your bio, let’s define what we’re talking about for those of you joining us in mid-series: an author bio is an entertaining overview of the author’s background, an approximately 200-250 word description of your writing credentials, relevant experience, and educational attainments, designed to make you sound like a person whose work would be fascinating to read.

Go back and re-read that last bit, because it will prevent your making the single biggest mistake to which first time bio-writers fall prey. If your bio does not make you sound interesting, it is not a success. Period.

Aren’t you glad that I asked you to come up with a list of all the ways that you are fascinating before I mentioned that last little tidbit? I thought it might make you feel better at this juncture.

While you are going to want to hit many of the points you brainstormed earlier in this series (if you don’t have a list of your book’s selling points handy, please see the category at right that I have named, with startling originality, YOUR BOOK’S SELLING POINTS), you will also want to include some of your quirks and background oddities, especially if they are relevant to the book.

I can hear the wheels of your brains turning, reeling at the possibilities. While they do, let me get the logistics out of the way:

(1) Use the third person, not the first.

(2) Start with whatever fact on your fascination list is most relevant to the book at hand, not with “The author was born…”

(3) Mention any past publications (in general terms), columns, lecturing experience, readings, as well as what you were doing for a living at the time that you wrote the book.

(4) Also toss in any and all educational background (relevant to the book’s subject matter or not), as well as any awards you may have won (ditto). But naturally, if your last book won the Pulitzer Prize, for instance, this would be the place to mention it. (I’m looking at you, Marjorie.)

(5) If the most interesting thing about you is not even remotely relevant to the book, consider mentioning it anyway. You want to be memorable, don’t you?

(6) Bios are virtually always single-page documents. Don’t make it longer unless an agent, editor, or contest guidelines ask you to do so.

#6, at least, should sound bit familiar. In case it doesn’t (and so I don’t get an avalanche of comments from readers worried that their bios are 15 words too long), what we’re talking about here is 2-3 paragraphs, a 1/3 — 1/2 page (single-spaced) or 2/3 — 1 full page (double-spaced) in 12-pt. type, Times, Times New Roman or Courier, with 1-inch margins.

(If that last sentence read like Urdu to you or just seemed like micro-managing, PLEASE hie you hence to the STANDARD FORMAT ILLUSTRATED category on the list at right with all possible speed. Trust me, your work will be much, much better received if it conforms to the norms of the biz.)

I sense some restlessness out there, don’t I? “But Anne,” I hear some conscientious rule-followers murmur, “haven’t you misspoken here? I could have sworn that you just said that the bio could be single-spaced — but that’s absurd, because you’re always telling us that everything that passes under professional eyes MUST be double-spaced with standard margins.”

Well-caught, rule-followers: this is indeed an exception to the general rule. Stand back, and I’ll shout it: unlike positively everything else you will ever produce for passing under an agent or editor’s beady eyes, it is sometimes acceptable to single-space an author bio.

Generally speaking, though, bios are only single-spaced when the author bio page contains a photograph of the author, and…wait, did I just feel the photo-shy amongst you just seize up? Don’t worry; it’s optional at this stage, and I shall talk about this contingency later in this series.

Like pretty much everything else in a query or submission packet, the tone and parameters of what is and isn’t acceptable content vary by book category. So before you launch into writing your own bio, you might want to slouch your way into a bookstore on your day off and start pulling books of the shelves in the area where you hope one day to see your book sitting. Many of my clients find this helpful, as it assists them in remembering that the author bio is, like a jacket blurb, a sales tool, not just a straightforward list of facts.

Don’t just look at books in general; be category-specific. Find books like yours. If you write tragic romances, read a few dozen bio blurbs in tragic novels already on the market. If you write cyberpunk, see what those authors are saying about themselves, and so forth. Is there a pattern?

In good bios, there tends to be: the tone of the author bio echoes the tone of the book. This is a clever move, as it helps the potential book buyer (and, in the author bio, the potential agent and/or editor) assess whether this is a writer in whose company she wants to spend hours of her life.

For two FABULOUS examples of such matching, check out ENSLAVED BY DUCKS and FOWL WEATHER author Bob Tarte’s bio, as well as Author! Author! guest blogger and comic genius Jonathan Selwood’s. Both of these writers do an AMAZING job of not only giving a genuine taste of the (wildly different) senses of humor inherent to their books, but making themselves sound like no one else on the face of the earth.

Yet if you read their bios closely, apparently, the Code of Hammurabi itself was written as a precursor to their bringing their respective works to the reading world. Now that’s a great author bio.

Why? Because it’s a terrific way to establish a credible platform without hitting the reader over the head with one’s credentials — yet, true to the bio-writing author’s brief, it presents the author as he actually is: interesting.

REALLY interesting.

Don’t believe me? Think a stodgy list of credentials might have done it better? Take another gander at Bob Tarte’s. His animal-related background is genuinely impressive and might well look good just listed, but doesn’t this:

Bob Tarte and his wife Linda live on the edge of a shoe-sucking swamp near the West Michigan village of Lowell…Bob and Linda currently serve the whims of parrots, ducks, geese, parakeets, rabbits, doves, cats, hens, and one turkey.

make you more likely to pick up his books than a simple, straightforward list of credentials?

Clever authors often tailor their bios to the book being promoted — because, let’s face it, the personality traits and background that might help a writer push a dead-serious political book would probably not be all that useful if the same writer was trying to sell chick lit. Fortunately, most of us creative types are pretty darned complex people; few writers have so few quirks in their backgrounds that they cannot afford to pick and choose the bits most appropriate to the book being promoted.

Are you not believing me AGAIN? Okay, you asked for it — here’s the opening to the bio Jonathan Selwood posted on his website to promote his serious comic novel, THE PINBALL THEORY OF APOCALYPSE, a story of pop art, dinosaur bone theft, and partying with billionaires punctuated by a massive earthquake, LA style:

I was born in Hollywood, California. In other words, the first time I played doctor as a kid was on a neighbor’s circular fur-covered waterbed with a mirror on the ceiling. The girl’s parents and two younger siblings were busy out by the pool hosting a nude cocaine party.

Not a traditional author bio, admittedly — but do you believe that Mssr. Selwood might have just a bit of insight into the partying habits of that part of the world? Absolutely.

And that’s one of the reasons that I really like these two authors’ bios: they have not — and this is unusual for an author bio — leaned on their formal credentials too heavily. In fact, I happen to know (my spies are everywhere, after all) that one of these gentlemen holds an MFA from a rather prestigious writing program, but you’d never know it from his bio.

And no, I’m not going to tell you which it is.

Why might he have left it off? Well, this is just a hunch on my part — my spies may be everywhere, but they’re not mind-readers — but I would imagine it’s because he’s a savvy marketer: mentions of Ivy League MFAs generally conjure heavily introspective books of exquisitely-crafted literary short stories about tiny, tiny slices of life in the suburban world. (Such exquisite little gems are known in the biz as “MFA stories,” a term that is often spoken with a slight, Elvis-like curl of the lip. Since they tend not to sell very well, they have as many detractors in the industry as enthusiasts.)

In short, I would imagine that he left off that genuinely impressive credential so he wouldn’t send the wrong single about the book he is trying to sell NOW. Because an author bio is, ultimately, not a cold, impersonal Who’s Who blurb, designed merely to satisfy the reader’s curiosity, but a piece of marketing material. If it doesn’t help sell the book, it’s just book flap decoration.

Happy bio hunting, folks: ferret out some good ones. If you find any that strike you as especially effective/unusual/genre-appropriate, drop a line in the comments about them — examples are always helpful, and I’m never averse to helping good authors attract a little attention to their books. (Fair warning, though: I will be double-checking all of them to make sure they’re legit.)

Next time, I shall talk a bit about what makes a less-effective bio less effective, and then delve further into the mechanics of constructing your own. Because like so many other things worth doing, writing a good author bio isn’t something that should be done at the very last minute — or the very last hour.

Like the impossible, it will take a little while. Keep up the good work!

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The art of self-portriature

Anne Mini multiplied

Yes, that’s yours truly, apparently wielding a wee supernova. I prefer to think the repeated iterations of the image are not a mirror effect, but glimpses of future images of me on the covers of literary magazines. (Oh, as if you wouldn’t frame them for your mother.)

But enough about me. Let’s talk about you. Specifically, let’s talk about how you’re going to portray yourself in your author bio.

Saw that one coming, didn’t you? I expect so: for the last — yow, has it been a month already? — I’ve been concentrating upon query packets, submission packets, and the things that go in them. Not that I’m recommending that any of you just go cramming any of the items we’ve been discussing into the envelope, of course; as always, the guiding principle of querying and submission remains give them precisely what they ask to see.

No more, no less — and this applies equally well to query packets as submissions, by the way. If an agency’s submission guidelines say to query with a synopsis, the first five pages, and an author bio, that’s precisely what the savvy querier’s envelope should contain, along with a SASE. (If you don’t know what any of these things are, please consult the archive list at right.) By the same token, if an agent responds to a query with a request for the first 50 pages, the submission packet should contain a cover letter (don’t worry; we’re getting to that), the title page, 50 pages of text, and a SASE large and stamp-heavy enough to get the whole shebang back to you.

That’s it. No home-baked cookies, even if you’re marketing a cookbook; no synopses for the other five manuscripts in your desk drawer, and certainly no page 51. Remember, part of what you’re demonstrating in a query or submission packet is that you’re both capable of and willing to follow directions to the letter.

Which is why what I’m about to say may surprise you: I always advise aspiring writers to include an author bio with requested pages. I’m not talking about that 5-page writing sample some agents ask to see, naturally, but even if it’s as little as 50 pages or a chapter, consider tucking your bio at the bottom of the stack.

Why? Well, when an agent circulates a novel to editors, it’s generally with an author bio as the bottom page in the stack; it’s also commonly the last page of a book proposal. So including it in a full manuscript submission tends to come across as professional, rather than trying to slip additional information in under the wire.

But if some additional information might slip under the wire this way, is that such a bad thing?

Before those of you who currently have requested materials floating around agencies or small publishing houses begin to panic, I hasten to add: including an author bio is not required. Unless, of course, the agent or editor in question has asked to see one.

Increasingly, they are asking, even at the querying stage — which is why, in case you’ve been wondering for the duration of the last few paragraphs, why I am writing about it now, within the context of our ongoing examination of query packets and the things that go in them. Unlike just a few years ago, agents now frequently request author bios with submissions, especially for nonfiction, agents will often want to know up front who this writer is, what s/he does for a living, and what else s/he’s writing.

Stop hyperventilating — you can do this.

Soothingly, author bios are one of the few marketing materials in the writer’s promotional kit that tends not change much throughout the agent-finding-through-publication process. Nor, even more comforting, have the basics of writing one changed much in the last 30 years.

Refreshing, huh?

Don’t go sinking into that lavender-scented bath too quickly, though, because one thing about the author bio HAS changed in recent years: the author is now expected to write it, and increasingly early in the publication process.

How early, you ask? Um, do you have time to start work on yours right now?

Don’t look so shocked — although agents and editors are asking for author bios earlier in the process than in days of yore, it’s hardly a surprise that you’d have to come up with one, is it? Any of you who has ever read a hardcover book with a dust jacket must have at least suspected that your bio was somehow relevant to the process, right?

I sense some glancing at the clock out there, don’t I? “But Anne,” those of you on your way out the door to mail requested materials whimper, “I’m aware that I’m going to need to construct one sometime, but need it be NOW? Wouldn’t it make more sense to wait until someone actually asks to see it?”

Well, to be quite honest with you, you could. But as I mentioned last time, writing an eye-catching author bio isn’t easy; just as it’s much less stress-inducing for an aspiring writer to cobble together a synopsis almost anytime other than immediately after an agent or editor has asked her to produce one, tossing together an author bio when you’re frantically trying to proofread your novel at 3 AM and figure out how much postage to slap on your SASE for its safe return is quite a bit more challenging than, say, devoting a free afternoon to the task three months before you’re planning to query at all.

I just mention. The results also tend to be — if not better, than at least of a quality that would not make the writer cringe should a shortened version ever turn up on a dust jacket.

Seventeen dozen hands just shot up in the air. “Shortened version?” the confused shout in unison. “Wait, isn’t the author bio identical to that 50-word paragraph I’ve been seeing for years inside the back flap of book covers, a belief apparently corroborated by your crack above about how we all should have expected to have to write one eventually?”

Touché on that last point, and it’s a good question in general: many, if not most, aspiring writers simply assume that what they see in print is precisely what the publishing industry expects to receive. But just as a professionally-formatted manuscript does not resemble a published book in many respects — and if that’s news to you, PLEASE take a gander at the HOW TO FORMAT A MANUSCRIPT and/or STANDARD FORMAT ILLUSTRATED categories on the archive list at right before you even consider querying or submitting your work — the kind of author bio the pros have in mind differs fairly significantly from the kind found on dust jackets.

For one thing, it’s longer. Usually in the neighborhood of 250 words — or, to put it in visual terms, a single double-spaced page or just over half a single-spaced page with an author photo at the top. (Don’t worry: I’ll be going over your formatting choices in exhaustive detail soon, I promise.)

Think of it as the 1-page synopsis of your writing life.

“Um, Anne?” the time-pressed pipe up again. “That sounds as though you’re about to ask me to rattle off my selling points as an author, and as we discussed at some length not so long ago, I don’t feel that my writing credentials are all that impressive. Besides, it’s awfully difficult many of us to carve out time in our schedules to write, much less to market our work to agents. I’m in the middle of my tenth revision of Chapter 3, and I’m trying to get a dozen queries in the mail before Thanksgiving. I also have a life. May I be excused, please, from dropping all that in order to sit down and compose something I only MIGHT need if one of those agents asks to see the book?”

Well, first off, clock-watchers, congratulations for having the foresight to send off a flotilla of queries well before the onset of the holiday season. As long-term readers of this blog are already aware (I hope, given how frequently I mention it), the publishing industry is notorious for slowing W-A-Y down between Thanksgiving and the end of the year.

Best to get your query letters in before the proverbial Christmas rush, I always say. Because, really, if you don’t, you’re probably going to want to hold off on sending the next batch until after the Martin Luther King, Jr., holiday.

Yes, in response to all of those shouted mental questions from those of you who do not happen to be U.S. citizens: I do mean after January 20th. 2009.

Why wait so long, you howl? Several reasons. First, as we discussed before, during, and after the traditional mid-August-through-Labor-Day publishing vacation period, Millicent’s desk is going to be piled pretty high with envelopes when she returns after her winter holidays. Place yourself in her snow boots for a moment: if you were the one going through all of that backlog of unopened queries, would you be more eager to reject any given one, or less?

I’m going to leave the answer to that between you and your conscience.

Second, in the US, agencies are required by law to produce tax documents for their clients by the end of January, documenting the royalties of the previous year. Yes, everyone knows it’s coming, but common sense will tell you that the vast majority of the inmates of agencies were English majors. Have you ever watched an English major try to pull together his tax information?

‘Nuff said, I think.

Third — and to my mind, the best reason by far — do you REALLY want your query (or submission) to get lost amongst similar documents from every unpublished writer in North America who made the not-uncommon New Year’s resolution, “By gum, I’m going to send out 20 queries a month, beginning January 1!”

Fortunately for Millicent’s sanity, the average New Year’s resolution lasts a grand total of three weeks — which, this coming January, lands quite nicely near Inauguration Day.

All that being said (and I had a surprising amount to say on the subject, didn’t I, considering that it could have been summarized quite adequately as, “Start getting those queries out now!”), I would encourage all of you who are at the querying stage of your careers to set aside anywhere from a few hours to a couple of days to sit down and hammer out a great author bio for yourself.

Ideally, sometime really, really soon. Again, how does now sound?

Why I am I pressing you on this? For very, very practical reasons: often, the request for a bio comes when your mind is on other things, like doing a lightning-fast revision on your book proposal so you can send it to that nice editor who listened so attentively to your pitch at a conference or just before you start dancing around your living room in your underwear because your before-bed e-mail check revealed a response to a query.

Agents and editors tend to toss it out casually, as if it’s an afterthought: “Oh, and send me a bio.” The informality of the request can be a bit misleading, however: your one-page author bio is actually a very important tool in your marketing kit.

Yeah, I know: over the years (and definitely over this last summer, when I devoted a whole lot of our time together to querying, pitching, and submission issues), I have told you that many, many things were important tools in your marketing kit. Your synopsis, for instance. Your query letter. Your pitch. Your first 50 pages. Your first page.

And you know something? I wasn’t lying to you any of those times. They’re all important.

So just how important is the author bio, you ask? Well, it’s not unheard-of for editors, in particular, to decide to pass on the book they’re being offered, but ask the agent to see other work by the author, if the bio is intriguing enough.

Yes, really: it’s happened more than once. Heck, it’s happened to me more than once.

Admittedly, I come from a pretty wacky background (detailed in my bio, if you’re interested), but I think a general axiom may be derived from the fact that attracting interest in this manner has happened to any writer, ever: it is not a tremendously good idea just to throw a few autobiographical paragraphs together in the last few minutes before a requested manuscript, proposal, or synopsis heads out the door.

Which is, as I hinted gently, precisely what most aspiring writers do. In the extra minute and a half they have left between dashing off a 20-minute synopsis and when the post office door locks for the night.

Big, big mistake: if the bio reads as dull, disorganized, or unprofessional, agents and editors may leap to the unwarranted conclusion that the writer is also dull, disorganized, and/or unprofessional. After all, they are likely to reason, the author’s life is the material that he should know best; if he can’t write about that well, how can he write well about anything else?

I know; wacky. But remember, these folks usually don’t know the writers who submit: Millicent and her ilk have to draw conclusions based upon the evidence on paper in front of them.

A good bio is especially important if you write any flavor of nonfiction, because the bio is where you establish your platform in its most tightly-summarized form. All of you nonfiction writers out there know what a platform is, don’t you? You should: it is practically the first thing any agent or editor will ask you when you pitch a NF book. Your platform is the background that renders you — yes, YOU — the best person on earth to write the book you are pitching. This background can include, but is not limited to, educational credentials, relevant work experience, awards, and significant research time.

You know, the stuff we discussed at length both when you were crafting your pitch back in the summer and again in September, when you were thinking about the biographical paragraph of your query letter. For a NF writer, the author bio is a compressed résumé, with a twist: unlike the cold, linear presentation of the résumé format, the author bio must also demonstrate that the author can put together an array of facts in a readable, compelling fashion.

Actually, the same holds true for a novelist’s author bio — and lest any of you fiction writers out there be tempted to cling to the old-fashioned notion that you’re exempt from this daunting challenge, think again. “A bio?” novelists say nervously when agents and editors toss out the seemingly casual request. “You mean that thing on the back cover? Won’t my publisher’s marketing department write that for me?”

In a word, no. They might punch it up a little down the line, but in the manuscript-marketing stages, you’re on your own.

That tendency to assume that someone else will take care of the bio is practically universal amongst writers — until they have been through the book publication process. Unfortunately, despite the ubiquity of this misconception, hemming and/or hawing about the production of one’s bio is NOT the way to win friends and influence people in an agency.

Or a publishing house, for that matter. You think the marketing department isn’t eager to get to work reorganizing your bio?

So if you take nothing else from today’s post, absorb this enduring truth and clutch it to your respective bosoms forevermore: whenever you are asked to provide extra material whilst marketing your work, train yourself not to equivocate.

Instead, learn to chirp happily, like the can-do sort of person you are: “A bio? You bet!”

Yes, even if the agent or editor in question has just asked you to produce some marketing data that strikes you as irrelevant or downright stupid. Even if what you’re being asked for will require you to take a week off work to deliver. Even in you have to dash to the nearest dictionary the second your meeting with an agent or editor is over to find out what you’ve just promised to send within a week IS.

Or, perhaps more sensibly, drop me an e-mail and inquire. That’s what Author! Author! is here for, you know: to help writers get their work successfully out the door.

Why is appearing eager to comply and competent so important, I hear you ask? Because professionalism is one of the few selling points a writer CAN’T list in an author bio — and to most people in positions to bring your work to publication, it’s regarded as a sure indicator of how much extra time they will have to spend holding a new author’s hand on the way to publication, explaining how the industry works.

How much extra time will they want to spend on you and your book, I hear you ask, over and above the time required to sell it? (My readers are so smart; I can always rely on them to ask the perfect questions at the perfect times.) It varies from agent to agent, of course, but I believe I can give you a general ballpark estimate without going too far out on a limb: none.

Yes, I know — all the agency guides will tell the previously unpublished writer to seek out agencies with track records of taking on inexperienced writers. It’s good advice, but not because such agencies are habitually eager to expend their resources teaching newbies the ropes.

It’s good advice because such agencies have demonstrated that they are braver than many others: they are willing to take a chance on a new writer from time to time, provided that writer’s professionalism positively oozes off the page and from her manner.

I’ll bet you a nickel that the writers these agencies have signed did not respond evasively when asked for their bios.

Professionalism, as I believe I have pointed out several hundred times before in this forum, is demonstrated in many ways. Via manuscripts that conform to standard format, for instance, or knowing not to call an agency unless there’s some question of requested materials actually having been lost. It is also, unfortunately for those new to the game, demonstrated through familiarity with the basic terms and expectations of the industry.

This is what is known colloquially as a Catch-22: you get into the biz by showing that you know how people in the biz act — which you learn by being in the biz.

So, as you have probably already figured out by now, “Bio? What’s that?” is not the most advisable response to an agent or editor’s request for one. Nor is hesitating, or saying that you’ll need some time to write one. (You’re perfectly free to take time to write one, of course; just don’t say so up front.)

Why is even hesitation problematic, I hear you ask? (Another terrific question; you really are on the ball today.)

Well, let me put it this way: have you ever walked into a deli on the isle of Manhattan unsure of what kind of sandwich you want to get? When you took the requisite few seconds to collect your thoughts on the crucial subjects of onions and mayo, did the guy behind the counter wait politely for you to state your well-considered preferences?

Or did he roll his eyes and move on to the next customer? And did that next customer ruminate at length on the competing joys of ham on rye and pastrami on pumpernickel, soliciting the opinions of other customers with the open-mindedness of Socrates conducting a symposium, or did he just shout over your shoulder, “Reuben with a dill pickle!” with the ultra-imperative diction of an emergency room surgeon calling for a scalpel to perform a tracheotomy with seconds to spare before the patient sustains permanent brain damage from lack of oxygen?

If you frequent the same delis I do when I’m in town, the answers in both cases are emphatically the latter. Perhaps with some profanity thrown in for local color.

NYC-based agents and editors eat in those delis, my friends. They go there to RELAX.

This regional tendency to mistake thoughtful consideration or momentary hesitation, for malingering or even slow-wittedness often comes as an unpleasant shock to those of us who are West Coast bred and born, I must admit. Here in the Pacific Northwest, we like to encourage meditation in daily life; there are retail emporia in the greater Seattle metropolitan area where the Buddha himself could happily hold a full-time job with no significant loss of contemplative time.

Even in retail. “I’m here if you need anything,” the Buddha would say, melting into the background to think. “Just let me know if you have questions about those socks. There’s no rush.”

This is why, in case you have been wondering, NYC-based agents and editors sometimes treat those of us out here like flakes. In certain minds, we’re all wandering around stoned in bellbottoms, offering flowers to strangers at airports, reusing and recycling paper, and spreading pinko propaganda like, “Have a nice day.”

That is, when we’re not writing our books in moss-covered lean-tos, surrounded by yeti in Birkenstocks. (Oh, you laugh, but I’m not entirely sure that my agent understands that I’m not composing my current novel in a yurt by light provided by a squirrel-run generator.)

My point is, it would behoove you to have an author bio already written by the time you are asked for it, so you will not hesitate for even one Buddha-like, yeti-consulting moment when the crucial request comes. And make mine tempeh, avocado, and sprouts on sourdough, please, with a side of smoked salmon for my yeti friend here.

We’ve got some author bios to write. Abundant practicalities to come, of course, and as always, keep up the good work!

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How to write a really good synopsis, part XVI: what’s black and white and read all over?

skunk on a rampageglasses on newspaperold-fashioned police car

Answer: not a synopsis, necessarily. It’s only read sometimes.

That double-take you just did was well-justified. “You drive me to distraction, Anne,” many synopsizers cry, rending their garments. “Here we have been spending weeks on perfecting the darned thing, and now you’re raising the possibility that no one will read it? Just what kind of sick torture-fest are you running here?”

Now, now, I didn’t suggest that synopses are never read. Once you’re signed with an agent, s/he will undoubtedly read your synopsis of your next book.

Before that point, however, it’s a bit hit-and-miss. Although agents routinely ask submitters to send along a synopsis with requested manuscript pages, and agency guidelines frequently call for one to be tucked into a query packet, it’s seldom the first thing read. And if Millicent the agency screener has already decided yea or nay on a book project, why should she invest another minute or two in reading the attached synopsis?

You were doing further damage to your garments by the end of that last paragraph, weren’t you? “But Anne,” some of you protest through gritted teeth, “you just said yourself that they ask us to send the wretched things; it’s not as though any sane person would sit around tossing off synopses for pleasure. Why would they request a synopsis if they don’t intend to read it?”

Ah, but they do — at least, they intend to read some of them.

Allow me to explain before you rip that nice shirt any further. Let’s take the synopsis tucked into the query packet first. As most of us in the Author! Author! community know to our sorrow, it’s Millicent’s job to make up her mind pretty quickly about queries. As in under 30 seconds a piece.

Before you get your hackles up about all of your hard work on your query receiving that little scrutiny, do the math. If the average agency receives somewhere between 800 and 1500 queries per week — or more, if it has a compelling website featuring an easy-to-fill-out submission form that allows a querier to bypass the tedium of writing a query letter — and each takes 30 seconds to open and read, that’s between 6.5 and 12.5 hours of agency time just to read them. And that’s not counting all of the additional hours to read requested materials.

If that doesn’t seem like a huge time investment to you, consider this: agencies do not make any money off reading queries at all; they make money by selling the work of their already-signed clients. Oh, they might see some cash from taking on any writer in today’s query pile, but that’s going to take time.

And that, in case any of you have been wondering, is why many agencies do not accept queries at all. Instead of investing in at least a half-time employee to screen queries, they obtain new clients through recommendations from current clients, or by blandishing authors unhappy with their agents into switching.

Back to Millicent’s comparatively writer-friendly agency. Let’s say that the agency in question calls for a 1-page synopsis to be included in every query packet. If she read all of them in their entirety, even assuming that each took her only an additional minute, that would raise the agency’s investment in query processing to 20 to 37.5 hours per week.

Or, to put it another way, a half- or full-time employee. Given the additional cost, what do you think the probability is that a newly-trained Millicent will be directed to give every query synopsis submitted a thorough once-over?

Uh-huh. Depressing, but logistically necessary, I’m afraid.

So how will she decide which to read and which to skip? The ones that are not professionally formatted would be the obvious ones to pass by, as would those whose query letters prompted a rejection. If Millie’s already decided to give the project a pass, she doesn’t need to spend any more time on the query packet, right?

By the same token, she doesn’t have a tremendous amount of incentive to take the time to peruse the synopses accompanying queries that immediately caught her interest. If she already knows that she wants to see the manuscript, why spend the extra minute on the synopsis?

So which ones virtually always get read? The ones where she’s on the fence about requesting pages — which means that the synopsis is a very, very important writing sample.

Not clear on why? Okay, here are two different 1-page synopses — and continuing my trend of summarizing works in the public domain, I’ve tackled ROMEO AND JULIET. Again, if you are having trouble reading any of these examples, try double-clicking on the image and either enlarging it in a new window or downloading it to your desktop. (Also again: if I find out that anyone is lifting any part of what follows and turning it in to a freshman English teacher, noggins will be rapped mercilessly.)

Wiggle your tootsies into Millicent’s moccasins, and tell me which is more likely to induce her to tumble down on the by gum, I’d like to see this manuscript side of the fence, and which would send her reaching for the stack of form-letter rejections:

Romeo and Juliet synopsis

Or:

Bad R + J synopsis

Both summarize the plot in a single page, but there’s really no contest here, is there? (If there was any hesitation at all about your shout of “YES!” or if you’re perplexed about why the bad example does not have indented paragraphs and the good example does, please rush with all possible dispatch to the SYNOPSIS ILLUSTRATED and HOW TO FORMAT A MANUSCRIPT categories on the archive list at the bottom right-hand side of this page. Millicent probably would not read even a line of this one.)

I’m going to level with you here: on any given day, a Millicent working at an agency that expects synopses to be included in a query packet would see many, many more of the second type than the first. It makes her job significantly easier and speedier, of course, because she barely would have to glance at the second in order to decide to reject it. Yet setting aside the obvious formatting and presentation problems — everyone caught the lack of slug line, block-justified paragraphs, and insane typeface choice, right?— what else would strike Millicent as less professional about the second example if she did go ahead and read it?

How about the fact that it’s terribly vague? Compared with the first example, it’s stuffed to the gills with generalities — and that makes this story downright hard to follow. The first example contains summary statements, but because they are grounded in specifics, Millicent will be able to follow what is going on with ease,

Also, who are the characters here? This guy is not an adequate character-identifying phrase. Where does this story take place? What century is it? Why are these people using poison and daggers instead of guns?

And so forth. My point is, Millicent’s assumption that the unprofessional formatting was representative of the polish of the synopsis in general would have been accurate in this instance. Just something to ponder the next time you find yourself resenting how quickly the average query packet gets screened.

Another factor that Millie is going to work into her yea-or-nay decision on the query packet is whether the manuscript in question seems to be a good fit for her agency. The descriptive paragraph in the query letter may not have given her a clear enough sense of what the book is about. And frankly, if the query letter did not include the book category — and a good 90% do not, despite my years of griping here on the subject — she may need to read the synopsis to figure out what kind of book it is.

Which provides me with a perfectly glorious segue into demonstrating a couple of matters I touched upon briefly earlier in this series. As I devoutly hope those of you who have been paying close attention recall,

(a) regardless of the tense of the manuscript, the synopsis should be in the present tense, and

(b) even if the manuscript is written in the first person, the synopsis should be written in the third person, UNLESS

(c) the manuscript being synopsized is a memoir, in which case the synopsis should be written in the past tense and the first person.

Everyone clear on that? I see most of you nodding, but so that the notion that one or two of you might find this somewhat convoluted rule a trifle confusing won’t keep me up fretting in the dead of night, I’ve come up with a couple of concrete examples. First, let’s take a gander at a synopsis for one of the best-selling memoirs of the 20th century:

Kon-Tiki synopsis

It only makes sense for the author (well, not the author — me, but play along with my conceit here) to synopsize his work in these terms, right? He’s describing something that happened to him, a story that only he could tell. In fact, a large part of his platform is that only he and five other people could possibly give a first-person account of this remarkable voyage.

As an interesting contrast, let’s now look at the synopsis for a novel that’s written as though it were a memoir: in the first person and as if the author were actually the titular woman’s nephew.

Auntie Mame synopsis

See how the use of the proper tense and voice for a fiction synopsis renders it instantly plain that this book is a novel, not a memoir? If the query letter fell into the oh-so-common traps of not mentioning whether the book is fiction or nonfiction (you’d be astonished at how common that is) or mentioning up front that it’s based on real events, Millicent could know right away from the synopsis into which book category it should fall.

Everyone with me so far? This is counter-intuitive stuff.

Oh, and in answer to what a panicked few observant souls out there just thought very loudly: yes, the slug line in that last example was entirely in capital letters; some writers prefer to do it that way. Use either that looks best to you, but be consistent between the synopsis and the manuscript.

Speaking of manuscripts, while the query synopsis is intended to prompt Millicent to ask to see the manuscript, a synopsis tucked into a submission packet of requested materials serves a slightly different purpose — or rather, a couple of different purposes, potentially. Which of those purposes is operative determines how likely the synopsis is to get read.

Again, the crucial factor here is saving time. If a synopsis accompanies a partial manuscript, Millicent will seldom read it before scanning the requested pages of the book. Why? Well, if the opening pages don’t grab her, she’s going to reject the submission, right? So why would she invest several minutes in perusing a synopsis for a manuscript she’s already decided to reject?

By the same token, it’s not necessarily in her interest to read it if she likes the partial manuscript. Oh, she might be curious about what happens next, but isn’t far and away the best way to find out to request the rest of the manuscript?

Generally speaking, the shorter the number of requested pages — and this applies equally well to query packets for agencies that ask for a writing sample up front, by the way — the more likely Millicent is to read the submission synopsis.

Do I sense some head-scratching out there? “But Anne, a lot of agents ask for a synopsis even when they request the entire manuscript. But by the logic above, why would Millicent bother to read the synopsis when she has the whole shebang in front of her?”

Good question, head-scratchers: often, she won’t. But her boss might want to take a gander at it before reading the manuscript herself, and she certainly would want to have that synopsis on hand when she picks up the phone or sits down and writes an e-mail to an editor about your work.

Who’d have thought that something so annoying could be so beneficial down the line? Polishing your synopsis is not only good short-term marketing strategy, but an excellent long-term investment in your writing career.

You are in this for the long haul, aren’t you? This isn’t the only book you’re ever planning to write, is it?

Kudos to you for knuckling down and learning this challenging-but-essential writerly skill. When you’re effortlessly tossing off the synopsis for your eighth book while your agent eagerly waits for it, you’ll be awfully glad you took the time now.

Speaking of things you might want to get a head start upon, next week, I shall be guiding all of you through the mysteries of the author bio. Increasingly, agencies are requesting these in submission packets, and even in query packets — and even if the agent of your dreams doesn’t ask you for yours until your manuscript is ready to head out the door to editors, you’ll be much, much happier if you don’t try to crank it out at the last minute. Like a well-crafted synopsis, it benefits from advance thought.

My, I have high expectations for you, don’t I? The agent you deserve will as well. Take it as a compliment to your talent — and the seriousness with which you have chosen to develop it.

Keep up the good work!

Posted on - 7 Comments on How to write a really good query letter, part XII: pulling together a query packet without a demigod’s help

How to write a really good query letter, part XII: pulling together a query packet without a demigod’s help

labors of Herakles

I’m a bit frazzled today, I’m afraid: I am currently suffering under one of the more common professional writers’ ailments, an impending deadline. How do I feel about my prospects of meeting it? Well, here’s a clue: the ancient Greek vase above depicts one of the labors of Herakles.

To quote the late, great Billie Holiday: the difficult I’ll do right now/the impossible may take a little while.

I couldn’t bear to lock myself into my isolation tank, however, until I had wrapped up this series by talking about how to put together a query packet — a question I’ve been hearing often enough in recent months that I’ve started a category for it on the archive list on the bottom-right side of this page.

Hey, I’m all about ease of reference. FYI, if you can’t find a heading on the category list that matches the question that happens to be burning in your mind in any dark midnight, try typing a keyword or two into the site’s search engine, located in the upper right-hand corner of this page. If you still can’t find a few pertinent words of wisdom, feel free to drop me a line in the comments.

To tell you the truth, I’ve resisted writing much on this topic, for the exceedingly simple reason that I didn’t want anyone to confuse a query packet (i.e., the stack of things an agency’s website or listing in one of the standard agency guides might ask a querier to send along with the query letter) with a submission packet (the array of papers an agent has SPECIFICALLY asked a writer to send after a query or a pitch).

The former known in the industry as unsolicited materials, the latter as requested materials.

And already the confusion starts: “But Anne,” some of you new to the process protest, and who could blame you? “I’m confused. If the agency’s website, guide listing, or page on that always-useful resource for writers seeking agents, Publishers’ Marketplace tells aspiring writers that they should send a synopsis or the first 50 pages with a query, in what sense is that not a request? Especially when half of those listings refer to their standards as submission requirements?”

I see your logic, oh rules lawyers, but you’re confusing passive guidelines with an active request. Anyone able to track down an agency’s website or listing might discover its submission guidelines, the prerequisites to which an aspiring writer must adhere in order to get a query under one of their agents’ spectacles at all. But as any agent or editor in the biz could tell you, agencies draw a very firm distinction between preliminary materials sent out of the blue (from their perspective) and pages that they actually asked a writer to submit, based upon a successful query or pitch.

How seriously do they take that distinction? Well, let me put it this way: I’ve seldom heard anyone who has worked within five blocks of an agency refer to any pages sent with a cold query (i.e., a query letter from a writer who has had no previous contact with the agency and hasn’t been referred by someone they know) as a submission.

Judging by the knitted brows out there, that little explanation didn’t leave you unconfused, did it? “Okay, Anne,” the brow-knitters say, arms folded and all ready for an argument, “I believe that they make a distinction, but I still think I’m right to think of those 50 pages the agent of my dreams’ website told me to send as both requested materials and a submission. If not, why would they call them submission guidelines, huh? Got a glib answer for that one?”

Actually, I have several. You’d better get comfortable.

In the first place, if your dream agent’s website stated that queriers should go ahead and send sample pages, it didn’t ask YOU to do so; it asked everyone who might submit to them. Given that such a public request effectively narrows down the potential pool of querier to every writer on earth who currently doesn’t have an agent, you can hardly blame those who work at the agency for not considering those guidelines in the same light as a specific request to a specific writer.

In the second place, submission guidelines is an industry term; publishing houses use it as well, but like word count or literary fiction, the definition in use at the moment is in the mind of the speaker. It’s not as precise as those coming into the conversation from the outside might like.

For all its imprecision, the term’s use in this context performs a pretty specific function: it catches the eye of writers so new to the industry that they are unaware that they shouldn’t just mail off a full manuscript to any agent who happens to catch their innocent imaginations. Understood that way, an agency’s guidelines are in fact submission guidelines — they tell aspiring writers not to submit at all, but to query instead.

In the third place, I hate to be the one to bring this up, have you by any chance compared the guidelines on the agency’s website with those in one of the standard agency guides and/or the individual agent’s listing on the aforementioned Publishers’ Marketplace?

It’s a bit time-consuming to check multiple sources, but often worthwhile: not only do guide listings tend to have different emphases than website blurbs (thus enabling you to fine-tune your query list), but it’s also surprisingly common for the various sources to ask queriers to send different things.

Yes, really. It’s not at all unheard-off for the most recent Guide to Literary Agents to suggest querying with a synopsis, the agency’s website to ask for a query plus the first ten pages, and the individual agent’s Publisher’s Marketplace page to specify a query plus the first chapter and an author bio. Heck, it isn’t even all that unusual for one source to say that an agency welcomes paper queries, while another insists that it will only accept queries via e-mail and the website has a form to fill out and submit electronically.

No wonder writers are confused. I’m not bringing this up, however, to criticize agencies, but as part of my ongoing quest to convince agent-seeking writers that being hyper-literal and rules-lawyerish is not necessarily helpful at the querying stage.

Why, you ask? Well, remember how I had mentioned earlier in the summer that conference-goers sometimes confuse an individual agent’s personal preferences with an industry-wide norm? Sometimes, what guidelines end up in an agency guide are a function of the preferences of whoever happened to fill out the form — or of no one at the agency’s thinking to go back and update its Publishers’ Marketplace listing when the guidelines on the agency’s website have changed.

It doesn’t really matter why it happens, does it? My point is this: if a particular agency has two or three sets of guidelines floating around out there, it follows as night the day that its resident Millicent must be seeing two or three different kinds of query packet on any given day.

What were you saying about taking a guide listing or website’s guidelines as a request?

In the fourth place (yes, I’m still working on the original question), as I have pointed out earlier in this series, just because if an agency’s site/listing/representative at a writers’ conference expresses a generic interest in seeing extra materials — a synopsis, for instance, or a bio, or even pages — that doesn’t mean its screener Millicent will necessarily read them. If the query doesn’t spark her interest, she’s extremely unlikely to give the book project a second chance just because additional materials happen to be in front of her.

Before you get all huffy about that, brow-knitters, allow me to add hastily: this is largely a function of time not being infinitely elastic. It’s Millie’s job to weed out queries, right?

“But wait,” my brow-knitting friends ask hesitantly, “is it possible that I’m misunderstanding you here? From what you’re saying, it sounds as though my being able to send pages along with my query isn’t necessarily an advantage — all it really does is save Millicent the trouble of asking to see them.”

Well, if that’s the conclusion you want to draw from all this, I would be the last to stop you. One of the Labors of Herakles is calling me.

Another is calling you, oh querier: do your homework before you send out that query. And send precisely what the agent expects to see.

How might one figure out just what that means, in the face of conflicting guidelines? Generally speaking, although the Publishers’ Marketplace and the Herman Guide listings tend to offer the most information (again, useful for figuring out which agent at the agency to approach), agencies’ websites usually offer the most up-to-date guidelines. I’d advise following them — but checking another source or two is always a good idea.

Especially if you’re not especially fond of copying and pasting your first few pages into the body of an e-mail or into a miniscule box on an online form. It can wreak havoc with formatting.

Querying via form on a website
Those forms are self-explanatory (part of their popularity, I suppose): many of them simply tell aspiring writers to paste their query letters into a form, along with a writing sample. I trust that you can figure them out on your own.

And if you can’t, I probably won’t be able to help: they’re too individualized for me to create general rules of thumb for dealing with ‘em. Sorry about that. Have you considered checking one of the standard agency guides to see if the agency with the troublesome form would accept a mailed query letter instead?

E-mailed query packets
E-mailed queries are not so straightforward, especially if the guidelines (wherever you found them) ask for additional materials. DO NOT, under any circumstances, include attachments in an e-mailed query; virtually every agency in North America has an iron-clad policy against opening unrequested attachments. They’re just too likely to contain viruses.

Hey, I’m not casting aspersions upon your no doubt squeaky-clean computer. I’m just reporting what the process looks like from the other side of the desk.

If the agency’s website SPECIFICALLY asked for attachments, send them in Word (the industry standard), but do not send them as .docx. Many, many agencies are running older versions of Word (on PCs, usually) and will not be able to open .docx files.

Like any file-transferring snafu between an agency and a writer, this is considered the writer’s fault. And no, Millicent won’t e-mail you back, asking you to send a different version. Nor will the agency call upon its crack computer support staff, for the simple reason that, as astonishing as this may seem to those of us living in the Pacific Northwest, NYC-based agencies seldom have an in-house computer expert. Probably because s/he would be so like to tell them to upgrade what version of Word they’re using.

I’m telling you: a little foresight will go a long way toward getting her a document someone at the agency can actually open.

If you happen to be running a recent version of Word, your document may be saved as a .docx automatically, so use the SAVE AS… function to save your document as a Word 97-2004 document (.doc). Mac users, do be aware that your system may allow you to give your documents longer names than an older PC’s system might recognize as valid.

How do you include additional materials without attachments? Copy and paste them into the body of your e-mail, a few skipped lines after the end of your query. Fair warning, though: as I mentioned above, formatting often gets lost in the transition.

Particularly vulnerable, for some reason: double-spacing. Even if you have to change the spacing in the e-mail by hitting the RETURN key at the end of every line, make sure any text you send is double-spaced.

Always start an e-mailed query packet with the query letter itself, then move on to any requested materials in the order they were listed on the website. Unlike a paper query, an e-mailed query need not include date and full address of the recipient, but do open with a salutation: Dear Ms. Smith…

Why? Well, think about it from Ms. Smith’s perspective: wouldn’t a mass e-mail be the most efficient way of broadcasting 2,000 generic Dear Agent queries? Do you really want your e-query mistaken of one of those?

Most of you probably knew most of this, though, right? Let’s move on to a little-known trick o’ the trade — located in the part of the e-mailed query to which writers tend to give the least thought.

The subject line of an e-mailed query
The subject line is key to an e-query’s ending up in the right place, so you are going to want to make that space count. Or at any rate, prevent your e-mail from getting relegated to the spam file.

Most agents prefer writers to include the word QUERY in it, presumably so they don’t mix up your e-mail with that invitation to their high school reunion. If you just heard the agent speak at a conference, include the name of the conference in both the subject line and the first line of your query; many agencies will give priority to post-conference queries.

Conversely, if you already have an in with the agent, make sure to include that in the subject line, too. If you met the agent at a conference and she told you to send her a query (as opposed to sending materials; it happens), write REQUESTED QUERY and the name of the conference in the subject line; if you were lucky enough to garner a referral from an existing client, type QUERY — (Client’s name) REFERRAL.

Getting the picture? Good. Let’s move on to mailed query packets.

Querying the old-fashioned way: on paper
Here, too, the running order is important: the query letter itself should be on the top of the pile, no matter how many pages of material the agency’s website said to send. It needs to be the first thing Millicent sees; she’ll want to read it first.

Underneath the letter, you may stack any pages the guidelines said you could send. Send ONLY the maximum number of pages — if the guidelines said to send ten pages, send only ten, even if that means leaving Millicent in mid-sentence.

Hint: double-check the agency’s guidelines to see whether the number of pages is a hard requirement or an up-to. Often, if the number of pages is significant, the requirements will say something like you may send up to 50 pages. In such cases, if your Chapter 2 ends on page 43, it’s perfectly acceptable to send only 43 pages.

Heck, Millicent might even be grateful for your restraint. She has a lot of reading to do in a day, you know.

Include a title page on top of the pages; it’s traditional, and the information included there will both make you look more professional and render it easier to contact you if the answer is yes. if you don’t know how to format a title page (and yes, Virginia, there is a specific way to do it), please see the aptly-titled TITLE PAGES category on the list at right.

Traditionally, the synopsis comes after manuscript pages, with an author bio always at the very end of any kind of submission packet. (True of book proposals, too, by the way.) Again, though, you’re going to want to read the submission guidelines carefully: a few agencies prefer a 1-page synopsis to precede manuscript pages.

Speaking of book proposals, I know that many agencies’ guidelines say a writer can just go ahead and send them with a query, but speaking as someone who has sold a couple of nonfiction books, I would be hesitant to send one out unsolicited, especially in paper form; that’s a lot of paper to mail, and it’s not as though you can copyright a book idea. Personally, then, I would simply send a query and wait to be asked to send the proposal.

Old-fashioned? Perhaps. But one thing that’s easy to overlook amid all of these conflicting expectations is you’ll almost never go wrong if you just send a query letter without additional materials.

So if you’re in any doubt, keep it simple. Millicent can always ask to see more.

The SASE
Most aspiring writers are aware that every paper query should include a SASE (self-addressed, stamped envelope), but many do not know that a SASE should be large enough and contain sufficient postage for the return of EVERYTHING sent in the query packet, as well as a single-page reply.

That surprised some of you, didn’t it? “Whoa, Anne!” some red-faced brow-knitters exclaim. “What do you mean, it needs to be able to hold everything? I’ve just been sending regular #10 business envelopes as my SASEs, even when I’ve been submitting my entire manuscript!”

Not what the agent of your dreams had in mind. The purpose of the SASE is to send your materials back to you, not merely so the agency doesn’t have to pay postage on a form-letter rejection. Okay, so it’s also so the agency doesn’t have to pay to reject writers, but it’s genuinely for the writer’s protection: do you want your pages wandering off just anywhere?

And then there’s the practical consideration: think how much paper Millicent handles in a week, especially if she happens to work in an agency that permits queriers to include manuscript pages. If she didn’t have a quick and painless way to get all of those pages off her desk as soon as she had rejected them, within a month, she wouldn’t even be able to get to her desk chair.

Within six months, no one would be able to get into the office at all. Poor Millie would be trapped under a mountain of unsolicited submissions, screaming, but nobody would be able to hear her. Paper makes terrific insulation, you know.

Save her from that dreadful fate: send a large enough SASE with enough US stamps — not metered postage, please; you want Millicent to be able to toss it into the nearest mailbox — to get back to you. In order to pull that off if your query packet contains more than 4 pages, you’re probably going to want to send it in a Manila envelope, rather than a business-sized envelope.

That way, there will be plenty of room for the SASE, right?

Traditionally, the SASE goes at the bottom of the pile: present if needed, but not distracting. In years past, it used to be considered kind of stylish to include both an adequately-large SASE with a submission, in case of rejection, AND a business-sized one, in case of acceptance, but in a query packet, that’s likely to strike Millicent as overkill. Besides, these days, she’s every bit as likely to e-mail you a request for more pages as to send it in your SASE.

And that, my friends, is the story of query packets; like so much else in writer-agent relations, the practices were much more streamlined back in the days before the rise of the personal computer, much less the Internet. In fact, a case could be made, and a cogent one, for the popularity of the Internet’s being the cause of each agency’s specifying that it wants different materials in query packets: back when the standard agency guides and word of mouth were the primary ways that writers found out what standards were, pretty much everyone just asked for a query, or query + synopsis.

In fact, the industry truism of yore dictated that a writer should NEVER send manuscript pages or a proposal unless and agent had specifically asked him to do so. Frankly, I think that expectation was a bit easier on writers: there was far less stressful guesswork involved.

So are agencies asking for more materials up front just because they can? Maybe, or maybe some of them just wanted to streamline the rejection process by arranging to have a writing sample on hand as soon as Millicent read the query letter: that way, she can rule out promising book concepts whose writing doesn’t deliver in one contact with the writer, rather than the former two.

Or perhaps — and I’m not saying this is true; I’m merely speculating — providing guidelines that are unlike those of other agencies is a clever means of discovering just how good a prospective client is at following directions; if every agency asks for something slightly different, the Dear Agent queriers who treat every agent on earth as identical are going to stand out like the proverbial sore thumbs, right?

Just in case I’m right on that last one, follow the individual agency’s directions. To the letter. And if that means choosing from amongst several sets of guidelines, pick one and cling to it like a leech.

Trust me, both you and Millicent will feel better if you do. In an often confusing and alienating process, concrete direction can be very reassuring.

Keep up the good work!

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How to write a really good query letter, part XI: what do you mean, you want me to talk about my writing credentials?

Janet Leigh shower
You know how I’m always talking about how I glean some of my best ideas for posts from readers’ questions and comments? Quite recently and in our very midst, it happened again. Earlier in this series, thoughtful readers Gayton and Anni were kind enough to bring up an issue that troubles many a conscientious would-be querier and book proposer: what kind of credentials are literary enough to constitute a legitimate platform?

Or, to put it a bit more practically: other than previous publications, what’s going to impress Millicent the agency screener?

This is a terrific question, I think, one that looks deeper than the mere what-might-you-conceivably-include-in-your-pitch list I ran in this summer’s Pitching 101 series (conveniently gathered under the heading of that same name in the archive list at right, for those of you who missed it). And, conveniently enough for my evil plan for the weeks to come, it’s also a fabulous way to get all of you thinking about the author bio that I’m going to be nudging you to write later in the month. (Yes, really — it’s an increasingly-common part of a query packet.)

More to the point of our current series, the question also speaks to an incredibly common insecurity: plenty of aspiring writers — novelists in particular, I notice — become abashed when asked about their platforms, and downright depressed while trying to write the credentials paragraph for their query letters. Even for a writer crammed to the gills with self-esteem tend to wilt a little when confronted with that seemingly hostile agency guide notation, prefers previously published writers.

That’s the kind of statement that makes those talented souls trying to break into the biz wander down the street, grumbling and kicking the nearest tin can. “What credentials do I have?” they murmur mournfully. “It’s a Catch-22: I have to be published in order to get published.”

A not-unreasonable argument, oh can-kickers, but I can’t help feeling that as a querying concern, it’s a trifle misplaced. I ask you: when would you rather learn that an agency would rather represent writers who already have a book or article out, after you queried — or before, when you could save yourself a stamp by not approaching such agents at all?

It may not be nice to hear, but let’s face it: in terms of stamp-consumption, agencies willing to state in print or on their websites that they only want to hobnob with those with clippings are actually doing aspiring writers a favor.

Besides, even the quickest flip through the rest of that agency guide that drove you onto the streets, abusing recyclables, will abundantly demonstrate that there are plenty of wonderful agencies out there that represent first-time writers. Why not start with them, instead of wasting your energies resenting the others?

I hear that can rattling against the curb again, don’t I? “Fine, Anne,” the credentials-impaired reluctantly concede, “I won’t fritter away my time dwelling on the others. But I still have to write a platform paragraph for my query letter, and I have no idea what to say.”

Again, a fair worry. May I make a couple of suggestions for alleviating it? What if you thought of that paragraph as dealing with your book’s selling points, rather than yours personally? And while we’re on the subject of your personal credentials, is it possible that you’re thinking too narrowly?

Those got you to stop kicking that can, didn’t they?

Let me take the second suggestion first, the one about expanding one’s conception of platform. Technically, any fact about your background or the book’s appeal could conceivably be a legitimate platform plank. As long as it might spur readers to buy the book, it’s fair game..

So if you have previous publications, and thus a readership, you’re definitely going to want to mention it — yes, even if those publications don’t happen to be books. Articles are great, as are online publications and even blogs: what you are proving here is that you have an existing audience, one that might conceivably recognize your name enough to pick up a volume in a bookstore.

That, in case you had been wondering, is the primary reason agents harbor a preference for working with previously-published authors, as well as why self-published books don’t tend to work well as platform credentials unless they’ve sold a ton of copies: a previously-published author has already demonstrated that somebody out there is interested in what s/he has to say.

That’s a perfectly legitimate selling point, isn’t it?

But that’s not the only reason that you might want to list any previous publications — and I do mean any — in your query letter. The previously published tend to have an edge because, presumably, they have experience pleasing an editor.

Why might that conceivably be important to an agent? Well, for one thing, that experience implies that the writer in question has met at least one deadline — a perennial concern of agents and editors alike. It shows that the writer can follow directions. It also implies that the writer has at some point in his or her checkered existence successfully accepted editorial feedback without flying into bits — again, something about which agents and editors worry, because a writer unable or unwilling to handle feedback professionally makes their jobs harder.

Getting the picture? Previous publications of ANY sort silently signal that you are a pro. Why wouldn’t you mention any and all that you might have?

The can just bounced off the lamppost again, didn’t it? “I can think of one might good reason, Anne: I wasn’t paid for my past publications.”

The professional response to that is complicated, of course, but here goes: so what?

Seriously, why should it matter, as long as readers got to see your work? Admittedly, Millicent is probably going to be more impressed if you can legitimately state that you have published three short stories in The New Yorker than if you were the periodic book reviewer for your community’s free newspaper, but you had to meet a deadline, didn’t you? You had to conform to submission standards without throwing a tantrum, didn’t you?

Don’t you want the agent of your dreams to be aware of that experience?

Ditto with contest wins and placings, incidentally: since they are tangible proof that others have liked your writing, you’re going to want to mention them in your query letter.

Yes, even if the writing for which you received recognition is completely unlike the manuscript you’re querying. In the first place, what makes you think Millicent has the time to check whether the Edna St. Vincent Millay Award was for poetry, plays, or prose? Even if she made an educated guess that you won for a poem and you are marketing an urban vampire fantasy, she’s still going to regard it, rightly, as a sign that you might conceivably know how to write.

And the down side is?

Successful contest entries also demonstrate — out comes the broken record again — that the writer who won them can, you guessed it, follow directions and meet deadlines. In case the sheer number of times I have brought up these laudable traits hasn’t tipped you off yet, these are surprisingly rare abilities in writers, especially those new to the publishing process.

Why? Well, you didn’t hear it from me, but all too often, neophyte writers are under the impression that they should be concerned with only the artistic side of getting their books published. Artsy writers chafe at deadlines, because they want to write only when inspiration hits; they become enraged at editorial suggestions, because after all, who is the publishing house that bought their manuscript to interfere with their artistic vision? And, if you believe the horror stories agents and editors like to tell in that bar that’s never more than 100 yards from any writers’ conference in North America, plenty of art-loving writers simply throw a fit if anyone at all suggests at any point in the publication process that they should change a sentence or two.

Such writers are, in short, a pain to the agents and editors unfortunate enough to work with them.

But you’re willing to be reasonable, right? And if you’ve published before, in any context, you worked and played well with the editorial staff, didn’t you?

Any particular reason you don’t want Millicent to know that when she’s considering your query?

“Okay, Anne,” the can-kickers admit, “that makes some sense, in theory. But my previously-published writing has nothing to do with my current book! Won’t Millicent just laugh at it?”

Probably not, for precisely the reasons I mentioned above: those publications tell her that you already have an audience (albeit in a different field), that you can follow directions, that you can meet deadlines…need I go on?

Perhaps I do, because the question implies that the asker is unaware that many, many professional authors write in different genres. So if the Millicents of the world discounted journalists who had never written memoirs before, or nonfiction writers who have just produced their first novels, what would we prefer working with previously-published writers even mean, in practice? That they were only interested in reading work by those who already had a book out from a small press — or authors with larger presses already represented by other agents?

Okay, so that is what some of them mean. But most of the time, they’re just looking for writers who have worked with an editor before, have an existing audience…

You know the tune by now, right?

“Back up a minute,” some of you are saying. “What do you mean, many pros write in different book categories? Why on earth would they do that?”

Finances, usually. Most aspiring writers seem unaware of it, but since it’s gotten pretty hard to make a living solely by being a novelist — or from a single book in any category, unless it sells awfully well — authors often supplement their incomes with other writing. Magazine articles, for instance, or nonfiction books. They might even develop another voice and write books in their own genre.

Which is why, in case you had been wondering, Millicent is going to want to hear about your educational degrees and certificates, even if they have nothing to do with your writing.

Yes, really. While an MFA certainly makes for some ECQLC (Eye-Catching Query Letter Candy), so does a master’s degree in anything else, especially to a Millicent whose boss happens to like nonfiction book proposals. While an exciting new novelist is, well, exciting for Millicent to discover, she knows how the business works: if that particular book category’s sales slow, a writer with an unrelated degree might be able to write a book about something else.

If that argument doesn’t appeal to you, try this one on for size: in order to make it through most degree programs, somebody generally needs to be able to follow directions, met deadlines, etc. And you never know whether Millicent or her boss shares an alma mater with you — it shouldn’t make a difference, of course, but occasionally, it does.

Try not to think of it as nepotism. Think of it as the industry’s liking demonstrably smart people.

Speaking of nepotism, Is that a much-dented can I see hurtling in my general direction? “I’m totally confused, Anne,” an aspiring writer with remarkably good aim calls out. “You asking us to cram an awful lot of argument into just three or four lines of letter. Or had you forgotten that this missive must be only a page long?”

No, I hadn’t, oh can-thrower: you’re going to have to be brief.

And that, in case you’d been wondering, is why agents and editors who talk about platforms at conferences so often use celebrities as examples: the market appeal of their names may be described very briefly — not an insignificant advantage in a context where only a 1-page argument is permitted.

It takes only a couple of words to explain that an author had been a Monkee, after all.

The more visible one is, the higher one’s platform, generally speaking. Try not to get huffy about that: it’s purely a marketing reality. (If you are puzzled about why Millicent might believe that already-existing fame might prove useful in moving some books, all I can say is that maybe you should get out more.)

Yet fame and platform are not synonymous, as many aspiring writers depress themselves by believing: fame is just one of the better-known ways to construct one. Another way is by establishing one’s credibility as the teller of a particular story.

Again, nonfiction book proposers have been expected to do this for quite some time, but it often doesn’t occur to novelists or even memoirists that their credibility might be a factor in how Millicent responds to their queries. Obviously, one’s 9 years as a marriage counselor, would add credibility to one’s self-help book for couples experiencing problems sharing the medicine cabinet — so why wouldn’t that same experience add credibility to a memoir on the same subject, or even a novel?

Don’t believe me? Would it surprise you to learn that although my doctorate has absolutely nothing to do with the subject matter of my memoir, my agents mentioned it every time they pitched the book? Or the novel she pitched after it?

Why? For the same reason that any skilled lawyer would establish my credentials if I were called as a witness to a crime: my Ph.D. would certainly not make me a better observer of a hit-and-run accident, but it would tend to make the jury believe that I was a reasonable human being.

A personal platform, I have been known to say over and over again like a mantra, is like a pitch for oneself, rather than one’s book: whereas a pitch makes it plain to people in the industry why the book is marketable and to whom, the platform demonstrates why people in the media – might be interested in interviewing the author.

So while your extensive background as a supermodel might not be relevant to your credibility if you are writing the definitive book on weevils, for instance, it would most assuredly mean that you would be a welcome guest on TV shows. Perhaps not to talk about weevils, but hey, any publicity you can garner is bound to be good for your book, right?

Which is yet another reason that celebrities enjoy a considerable advantage in marketing their books. Case in point, as gleaned from the original Publishers’ Marketplace announcement of the sale:

Jenna Bush’s ANA’S STORY: A Journey of Hope, based on her experiences working with UNICEF in Central America, focusing on a seventeen-year-old single mother who was orphaned at a young age and is living with HIV, with photographs by Mia Baxter, to Kate Jackson at Harper Children’s, for publication in fall 2007 (Harper says they’ll print about 500,000 copies), by Robert Barnett at Williams & Connolly (world). Her proceeds will go to UNICEF, where she is working as an intern.

Hands up, anyone who thinks that the phrase First Daughter appeared nowhere in the query for this book.

I haven’t read the book in question, but I find this listing a miracle of platform-raising, both for what it says and what it doesn’t say. Plenty of people write books based upon time living and working abroad, and a YA book of this sort is certainly a good idea. However, this is an unheard-of run for such a volume, so we must look elsewhere for an explanation of what made the publisher decide that this particular YA book is so very valuable: the author is, of course, the President’s daughter, presumably following in the well-worn footsteps of Amy Carter, the author of a YA book herself.

Amy Carter, however, was not summarily ejected from any major Latin American country for hardcore partying at any point in her long and colorful career, unlike Ms. Bush and her sister. (How much carousing would one have to do to be declared undesirable in Rio, one wonders?) Ms. Carter did occasionally turn up chained to South African embassies next to Abbie Hoffman during the bad old days of apartheid, though, if memory serves.

It just goes to show you: when you’re building a platform, any kind of fame is a selling point.

Some cans have started their forward motion again, haven’t they? “All that sounds great, Anne — for folks who happen to have previous publications, degrees, or presidents for fathers. All I have is 27 years volunteering in a hospice, which provided the inspiration for my novel, HOSPICE HA-HAS. What am I supposed to use for a platform?”

Um, how about those 27 years of experience directly applicable to the book?

Again, it doesn’t matter whether you were paid or not — ANY experience that makes you an expert on your topic is worth including in your platform. Extensive interviews you’ve done on the subject, for instance, or years of reading.

Seeing where I’m going with this? If you do not already have a platform that makes the case that you are an expert in your subject area, you can go out and get some.

I’m quite serious about this — constructed platforms can be every bit as convincing ECQLC as professional ones. So why not spend the fall making a wise time investment or two?

Think about it: if you’re writing about wild animals, what’s a better use of your time, sitting around for six months regretting that you don’t have a doctorate in zoology, or spending every other Saturday volunteering at your local zoo? I’m betting that Millicent is going to want to read the manuscript by the lady who fondles juvenile tigers in her spare time.

Or if your subject matter is not conducive to practical application, why not approach your local free paper with an article idea? Heck, with the current level of layoffs in journalism, you might try the local not-free paper, too — good unpaid labor is hard to come by.

You’re an expert in something, right?

If you’d rather not beard an editor face-to-face, the Internet is rife with writing opportunities. Fair warning, though: Millicent is unlikely to regard a blog as a writing gig per se; if it’s going to impress her, it will be due to its potential as a promotional platform for your book and your understanding of the Internet, whose promotional potential the major publishing houses have been slow to exploit.

Conference goers, are those statements from the dais about how agents now expect to see some sort of writing credential in a query letter making more sense now? The folks who spout those sentiments almost certainly were not thinking only of books; they meant the kind of credential that a good writer with persistence can manage to get.

Think of it as DIY ECQLC.

Ready to stop abusing that can yet? No? “Okay, Anne,” some impatient souls say, “I can see where this would be very good advice for a writer who was halfway through her first novel, or even someone who is still a few months away from being ready to query. But I’ve been querying my book for a few years now — perhaps not many agents at a time, but I’ve been persistent. As much as I would love to take a season or two off to build up some ECQLC, I barely have time to get out a query a month and still write. Any advice for me, something that I can apply to my already-existing query letter to beef up my platform paragraph?”

This kind of question drives those of us who teach querying nuts, just so you know; asking something like it is not typically a particularly good way to become teacher’s pet in a conference seminar. Basically, my straw man is saying, “I’m not willing to put in the time to follow the advice you’ve already given — how may I get the same results with less work?”

Shame on you, straw man. Go ask the wizard to give you some brains.

But I have to say, I understand our stuffed friend’s frustration: good writers who have not yet cracked the query code often send out letters for years without landing an agent. So I’m going to go ahead and answer the question.

The quickest way to upgrade a manuscript’s apparent marketability in Millicent’s eyes is to add statistics to the platform paragraph, demonstrating that your target market is larger than she might think. For this tactic to work, though, you’re going to have to make the case that the target market you identify is likely to be interested in your book.

This advice should sound a bit familiar to those of you who hung out here at Author! Author! during this summer’s Pitching 101 series, as well as to anyone who has ever written a nonfiction book proposal, yet it often seems to come as a shock to novelists and memoirists that the market appeal of their manuscripts is not self-evident.

The single best thing you can do for your querying prospects is to assume that it isn’t.

Why? Well, among other things, it may prompt you to do a spot of market research. Who is your target reader, and why does s/he need your book? Not in general terms, but specifically: what in particular will appeal to him or her? What will she learn? Why will she enjoy it?

Yes, yes: the beautifully-written summary paragraph that presents your premise or argument intriguingly will go a long way toward answering that last question, but a well-argued platform paragraph can only bolster the book’s appeal. Don’t go overboard and claim that everyone in the continental U.S. will rush out and buy your book; instead, give a couple of interesting (and truthful) selling points that would render your book attractive to your target reader.

Again, why? Well, I hate to be the one to break it to you, but if Millicent gets to the end of your query letter and doesn’t still doesn’t know what your manuscript’s appeal to an already-established market is, she is very, very unlikely to ask to see the manuscript.

Yes, even if the query letter is very well written. Remember, she’s on the business side of the business; you’re on the artistic side.

No cans seem to be flying at my head this time, but I do spot a few raised hands. “Okay, Anne,” some ECQLC-seekers murmur wearily, “I can understand how each of these types of platform might appeal to Millicent. But heavens, woman, make up your mind! You’ve told us to put two very different things in a single paragraph: a statement of our credentials, up to and including our possibly irrelevant academic degrees and any years we might have spent on television, and an argument for why the book is marketable, complete with supporting statistics. Can’t I just pick one and be done with it?”

You could — and should, if that’s the best way to produce an intriguing, brief platform. However, for most aspiring writers, a composite paragraph pulling from several different types of selling point makes the most credible case.

In other words, you’re the one who is going to have to make up your mind. I’m just the advice-giver here; it’s your book. Which is the most important reason why the query should make your credentials shine.

Your mother is not the only one who should be proud of you, after all; let Millicent know why she should be as well. Keep up the good work!

Posted on - No Comments on How to write a really good query letter, part VIII: spinning one heck of a good yarn — for the space of a paragraph

How to write a really good query letter, part VIII: spinning one heck of a good yarn — for the space of a paragraph

wildfire
Before I launch back into our ongoing efforts to elevate a merely okay query letter into a really good one, allow me to pause a moment to express the hope that all of the writers living in the path of the California wildfires are and will continue to be safe, sound — and if they have to evacuate, either did or will have time to take copies of their works-in-progress with them.

To those who did not: the hearts of all of us here at Author! Author! go out to you.

In honor of what I devoutly hope were very few lost manuscripts, would the rest of you do me a favor, please? Would you make a complete copy of your writing files now and store it in a safe place? Or if you’re not in a position to do that at the moment, will you please take the precautionary step of e-mailing the files to yourself as Word attachments?

Weren’t expecting that last one, were you?

It’s not ideal, of course, and it isn’t really a substitute for making complete backups early and often. I wanted to mention it, though, because if one were in a hurry — if, say, one’s governor had just ordered the evacuation of one’s neighborhood and one had to choose between saving the family photos, the deed to the house, or the heavy computer — it is something one could conceivably do within just a couple of minutes. It would also — and this is no small consideration in an emergency situation — create back-up copies of one’s work that would be accessible from another computer.

Say, one far, far away from where anything was likely to burst into flame anytime soon.

I’m just saying. Of the many, many hideously sad results of a home or business lost to flames, the manuscript whose only copy was on a lost computer is one of the few against which a prudent person can prepare in advance — and one of the many that can strike prudent people who have prepared.

How so? Well, tell me: where is your primary computer? How close to it do you store your back-ups? And if they’re in the same room, or even the same structure, how long would it take you to reconstruct your book if you couldn’t get to them?

In the longer term, of course, regular back-ups by more conventional methods probably make more sense. I have a terrific little thingamabob that automatically backs up my entire hard disk from time to time, and it’s small enough to shove into a coat pocket if I suddenly had to dash from the building. It wasn’t cheap, but it’s certainly portable.

Less expensive but more trouble: saving back-ups to disks or DVRs. Admittedly, it’s kind of a pain to burn a new one after each significant revision (rule of thumb: if you couldn’t reconstruct what you’ve changed in your manuscript since your last back-up, either from memory or by reading through the backed-up version, it’s time to make another back-up), but disks are easily stashable. So much so that you could store a set somewhere other than the building that houses your computer.

Sound paranoid? Perhaps. But again: how much of your manuscript would you have if your current computer went up in flames? Or got stolen? Or even simply had a hard disk meltdown?

Please, don’t let your only copy get lost forever. Take the time to make regular back-ups, and either don’t store them right next to your computer or encase them in a fireproof box. Someday, you may be very, very happy that you did.

And to those who did not get the chance to take preventative action: again, my condolences.

Back to work. For those of you joining us mid-series, I’ve been spending the past few days going over some common query letter faux pas, so all of us here in the Author! Author! community may avoid them. Let’s recap our checklist so far:

(1) Is my query letter longer than a single page in standard correspondence format?

(2) If my query letter just refuses to be shorter, am I trying to do too much here?

(3) If my query letter is too long, am I spending too many lines of text describing the plot?

(4) Is my query letter polite?

(5) Is it clear from the first paragraph on what precisely I am asking the agent to represent?

(6) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?

(7) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?

(8) Have I addressed this letter to a specific person, rather than an entire agency or any agent currently walking the face of the earth? Does it read like a form letter?

(9) Do I make it clear in the first paragraph of the letter SPECIFICALLY why I am writing to THIS particular agent — or does it read as though I could be addressing any agent in North America?

(10) If I met this agent or editor at a conference, or am querying because I heard him/her speak at one, or picked him/her because s/he represents a particular author, do I make that obvious immediately?

(11) Am I sending this query in the form that the recipient prefers to receive it? If I intend to send it via e-mail, have I double-checked that the agency accepts e-mailed queries?

(12) Am I absolutely positive that I have spelled the agent’s name correctly, as well as the agency’s? Am I positive that the letter I have addressed to Dear Mr. Smith shouldn’t actually read Dear Ms. Smith? Heck, am I even sure that I’m placing the right letter in the right envelope?

(13) Is the first paragraph of my query compelling? Does it get to the point immediately? If I were an agency screener, would I keep reading into the next paragraph?

(14) Is my brief summary of the book short, clear, and exciting? Have I actually said what the book is ABOUT?

(15) Does my description use unusual details and surprising juxtapositions to make my story come across as unique or my argument as original? Or is the descriptive paragraph a collection of generalities that might apply to many different books within my chosen category?

(16) If I am querying anything but a memoir, is my summary paragraph in the present tense?

Everyone comfortable with all of those? Or, if comfortable is too strong a word, at least no longer breaking out in hives at the mere mention of these concepts?

Good. Let’s move on.

(17) Is the tone and language in my summary paragraph representative of the tone and language of the manuscript?
Just as a stellar verbal pitch gives the hearer a foretaste of what the manuscript is like, so does a well-constructed summary paragraph in a query letter. So if the book is funny, go for a laugh here; if it’s scary, make sure to include at least one genuinely frightening image; if it’s sexy, make Millicent pant in her cubicle.

Getting the picture?

Some of you find this suggestion a trifle wacky, don’t you? “But Anne,” a scandalized few protest, “didn’t you say earlier in this series — nay, in this post — that part of the goal here was to come across as professional? Won’t making the summary paragraph sound like my surly protagonist/my whiny narrator/a lighthearted romp through the merry world of particle physics make me seem like a grump/annoying to work with/like I don’t know what I’m talking about?”

Good questions, scandalized few. Your concerns are precisely why I’m advising that ONLY the summary paragraph match the tone of the book, rather than the entire letter.

Surprised? Don’t be. Millicent might well draw the wrong conclusions if your ENTIRE query letter were written in an entertaining tone. But let’s face it, it’s kind of hard to turn the platform paragraph of a query letter into much of a comedy.

Seriously. Even if you happen to have taught comedic theory for 52 years at the Sorbonne, it’s hard to turn that into a giggle line.

But in the part of the letter where you’re supposed to be telling a story, why not let your manuscript’s voice come out to play for a few lines? Can you think of a better way to demonstrate to Millicent how your book is unique?

(18) Am I telling a compelling story in my summary paragraph, or does it read as though I’ve written a book report about my own manuscript?
This one should sound at least a little bit familiar — I brought it up back in Pitching 101. (That seems so long ago, doesn’t it, now that the weather has calmed down a bit?) All too often, aspiring writers will construct their summary paragraphs as though they were writing high school English papers.

There’s usually a pretty good reason for that: writers tend to have been excellent high school English students. So were most agents and editors, as it happens, and certainly most Millicents who screen submissions.

But it doesn’t mean that a summary paragraph that demonstrates that glorious past too clearly is smart book marketing at the query stage. Take a gander:

The protagonist is a troubled man, caught up in a realistic conflict with his boss. Told in alternating first person voices and the present tense, character is revealed through slice-of-life episodes before reaching the denouement.

Not the best descriptive paragraph, is it? All of these things may well be true of the book being discussed, but tell me: what is this book ABOUT? WHO is it about? What’s the central conflict?

As a rule, Millicent is eager to know the answer to those questions. She is also likely to roll her eyes and mutter, “English term paper,” and swiftly move on to the next query.

Why? Well, the presentation of the storyline is distancing; she would much, much rather that the querier simply told the story directly. Here’s the same plot, presented in a manner she’s far more likely to find pleasing:

Troubled Harry (47) can’t seem to make it through even a single work day at the squid ink pasta factory without running afoul of his boss, chronic aquatic creature abuser Zeke (52). Since the pasta factory is the town’s only employer, Harry has little choice but to stomach the flogging of innocent carp — until Zeke’s merciless sarcasm at the expense of a dolphin cracks his stoic veneer. After an unsuccessful attempt to unionize the squid, Harry must face the truth: Zeke has been just stringing him along for the last seventeen years about that promotion. But now that he is cast adrift in a rudderless sailboat, what is he going to do about that?

I spot some hands raised out there, do I not? “But Anne,” some terrific English essay-writers point out, “doesn’t the second version leave out a couple of pretty important items? Like, say, that the book is written in the first person, or that it has multiple protagonists?”

Actually, I left those out on purpose; as important as those facts may be to the writer, they would only distract Millicent at the querying stage. Or in a synopsis.

Do you English majors want to know why? Because neither the point of view choice nor the number of protagonists is germane: the goal of the summary paragraph is to show what the book is ABOUT, not how it is written.

That’s what the manuscript is for, right? As Millicent’s boss the agent likes to say, it all depends on the writing. Let the narrative tricks come as a delightful surprise.

(19) Does my summary paragraph emphasize the SPECIFIC points that will make the book appeal to my target audience?
Since a query letter is, at base, a marketing document (and I do hope that revelation doesn’t startle anybody, at this juncture; if so, where oh where did I go wrong, I had such high hopes when I raised you, etc.), it should be readily apparent to anyone who reads your summary what elements of the book are most likely to draw readers. Or, to put it another way, if you printed out your list of selling points and read it side-by-side with your query, would the summary paragraph demonstrate that at least a few of those elements you identified as most market-worthy?

If not, is the summary paragraph doing your book justice as a marketing tool?

Don’t look at me that way: there is absolutely nothing anti-literary about making it clear why habitual readers of your book category will be drawn to your work. No matter how beautifully your book is written or argued, Millicent isn’t going to know you can write until she reads your manuscript.

Sorry to be the one to break it to you, but if your query letter does not convince her that your book is potentially marketable, she’s not going to ask to see the manuscript. Even if she happens to work at one of the increasingly many agencies that allow aspiring writers to send pages of text along with their queries, the query letter is going to determine whether Millicent reads anything else you sent.

So just in case any of you have been receiving form-letter rejections based upon query + pages agent approaches: I know that it’s tempting to assume that the problem is in the text itself, but strategically, the first place you should be looking for red flags is your query letter. In a query + approach, it’s the gatekeeper for your pages.

I’m going to take that chorus of great, gusty sighs as a sign that I’ve made my point.

And here’s the good news: once again, if those of you who did your homework throughout the recent Pitching 101 series are already well equipped to tackle #19: you’ve already sat down and figured out who will be buying your book and why, right? If you have not assembled a list of selling points for your book, there are a series of posts that will walk you through it relatively painlessly, cleverly hidden under the category YOUR BOOK’S SELLING POINTS at right.

Stop groaning. Yes, it’s more work, but if it’s any consolation, it’s great experience for working with an agent: when their clients bring them book ideas, the first question they tend to ask is, “Okay, who needs this book, and why?”

(20) Does my summary paragraph read like a back jacket blurb, full of marketing-talk and generalization, or like a great elevator speech, grounded in details that will appeal to my ideal reader?
One of the most common mistakes made in summary paragraphs is to confuse vague statements about who MIGHT conceivably buy the book with specific, pithy descriptions of what in the book might appeal to the market you’ve already identified in your first paragraph. Compare, for instance:

CANOE PADDLING MAMAS is designed to appeal to the wild, romantic adventurer in every woman. Set along the scenic Snake River, well known to whitewater rafters, the story follows two women in their journey through fast water and faster men. It belongs on the bookshelf of every paddle-wielding woman in America.

With:

Caroline Bingley (26) and Elizabeth Bennet (20) are floating down a lazy river, the sun baking an uneasy outline around their barely-moving paddles. Suddenly, the rapids are upon them — as is a flotilla of gorgeous, shirtless, rapids-navigating men on generous inner tubes. When a violent hailstorm traps them all in a dank, mysterious cave that smells of recently-departed grizzly bear, shivering in their thin, wet clothes, tempers flare — and so does romance.

The first sounds an awful lot like the summary a publisher’s marketing department might construct for a book’s back jacket, doesn’t it? It’s all breathless hype and promotional persuasion, leaving the reader thinking, “Um, I know where this story takes place, but what is this book about?”

Trust me, that’s not a question Millicent is fond of muttering in the middle of reading a query. Which is a shame, really, as so many queriers give her such excellent provocation to mutter it.

The second version answers that question very directly: CANOE PADDLING MAMAS is about Caroline and Elizabeth’s trip down a river, where they meet some sizzling potential love interests.

“Now that’s what I like to see,” Millicent cries, reaching for the seldom-used Yes, please send us the first 50 pages boilerplate. (Oh, come on — you thought that they wrote a fresh letter for every acceptance?)

Unfortunately, as we saw earlier in this series, most aspiring writers are so used to reading marketing copy that they think the first version is inherently more professional than the second. In fact, it’s far from uncommon to see this type of marketing rhetoric in synopses, or even in contest entries.

To clear up this misconception once and for all, I’m going to ask you to join me in a little experiment. Scroll down so both examples above are hidden, please.

All gone? Good. Now take this multi-part pop quiz.

1) What do you remember most from the first summary paragraph?

The title? The Snake River? The bad cliché? Your speculation that my reference to “every paddle-wielding woman in America” might cause this blog to spring up in some unlikely Internet searches from now until Doomsday?

2) What do you remember about the second?

As a writer, I’m betting that the image that popped first into your mind was that floating phalanx of nearly naked hunks.

3) If you were an agent handling romances, which image would impress you as being easiest to market to outdoorsy heterosexual women?

I rest my case.

Except to say: in the first summary, a reader is unlikely to remember the BOOK, rather than the query. And in the second, the query-reader is encouraged to identify with the protagonists — who are, like the reader, contemplating all of those inner tube-straddling guys.

Okay, try to shake that image from your mind now, so we can move on. No, seriously: stop picturing those floating bodies. We have work to do.

The other reason that the second summary is better is that it presumably echoes the tone of the book. Which brings me to…

(21) If my summary paragraph were the only thing a habitual reader in my book category knew about my manuscript, would s/he think, Oh, that sounds like a great read? Or would s/he think, I can’t tell what this book would be like, because this summary could apply to a lot of different kinds of books?
This is a question that often makes even seasoned queriers do a double-take, but actually, it’s closely related to #17, is the tone and language in my summary paragraph representative of the tone and language of the manuscript?

As I mentioned last time, most query letters share one of two tones: unprofessional or serious, serious, serious. The first is never a good idea, but the second is fine — if you happen to have written the 21rst century’s answer to MOBY DICK.

Which I’m guessing no one currently reading this actually has.

If, however, you’ve written this year’s answer to BRIDGET JONES’ DIARY, a super-serious summary paragraph is probably not the best marketing tactic. Quite apart from the fact that it’s hard to make a lighthearted romp seem either lighthearted or like a romp if it’s described in a turgid manner, a deadpan presentation is probably not the best strategy for convincing Millicent that you can write comedy.

So why not use the summary paragraph as a writing sample to demonstrate that you can? In fact, why not take the opportunity to show how well you understand your target readership by including images, wording, and details likely to appeal to them?

The same logic applies to any type of book — and it’s a great way to figure out whether a plot point is worth mentioning in your summary paragraph. If you have written a steamy romance, select the sexy detail over the mundane one. If it’s a western, make sure there’s at least one line in the summary that elicits a feeling of the open range. If it’s a horror novel, opt for the creepy detail.

And so forth. Again, this is basic pitching strategy, right?

The sole exception to this rule is if you happen to have written a really, really dull book on a mind-bendingly tedious topic. Then, and only then, do you have my permission to construct a descriptive paragraph that doesn’t sound anything at all like the tone of the book.

Hey, you have to pique Millicent’s interest somehow.

(22) Wait — have I given any indication in the letter who my target audience IS?
Despite my utmost efforts in spreading advice on the subject, most query letters include no reference whatsoever to the target audience, as though it were in poor taste to suggest to an agent that somebody somewhere might conceivably wish to purchase the book being pitched.

Call me mercenary, but I think that is rather market-unwise, don’t you? If an agent is going to spend only about thirty seconds on any given query letter before deciding whether to reject it out of hand, is there really time for the agent to think, “Hmm, who on earth is going to want to buy this book?”

No extra credit for guessing the answer to that one: no.

As those of you who went through the identifying your target market exercises in my earlier series on pitching (easily found under the obfuscating category title IDENTIFYING YOUR TARGET AUDIENCE on the archive list at right) already know, figuring out the ideal readership for a book is not always a simple or straightforward task, even for someone who knows the text as intimately as its author. Don’t expect its appeal to be self-evident.

Yes, even for a book like CANOE PADDLING MAMAS, where the appeal is pretty close to self-evident.

To revisit one of my earlier mantras: structure your marketing materials to make it as easy as possible for folks in the industry to help you. You want Millicent to cast her eyes over your query and go running to her boss, the agent, saying, “Oh, my God, we have to see this manuscript.”

Once again, we see that it is a far, far better thing to induce the screener to exclaim, “This book belongs on the bookshelf of every paddle-wielding woman in America!” than to have the query tell her that it does. Even if it’s true.

Just a little something to ponder while some wild, largely unexplored river with scantily-clad men who obviously spend a suspiciously high percentage of their time at the gym.

Since I’m not going to be able to wrest that image from your mind, this seems like an excellent place to stop for the day. More probing questions follow tomorrow, of course.

Keep up the good work!

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How to write a really good query letter, part VII: differentiating yourself from the rest of the crowd intent upon storming the castle

angry-mob
Still hanging in there, everyone? Or are you getting a trifle impatient to pop those query letters into the mail?

Actually, I wouldn’t be at all surprised if some of you had the opposite reaction: visiting the site, glancing at the title, exclaiming, “Oh, I don’t want to think about that!” and clicking hastily away to another, less challenging writerly forum. Who could blame the hasty retreaters? For the past few posts, I have been urging you to take a long, hard look at your query letter, to make sure that you are projecting the impression that you are an impressively qualified, impeccably professional writer waiting to be discovered.

As opposed to the other kind, who in agents’ minds swarm in legions like the mobs in Frankenstein movies, wielding pitchforks, pitch-soaked flaming torches, and unbound manuscripts, chanting endlessly, “Represent my book! Represent my book!” It’s like a bad horror film: no matter how many of those manuscripts Millicent the agency screener rejects, they just keep coming, relentlessly, pouring into the agency seemingly through every crack and crevice, appearing magically from some ever-renewing source.

You hadn’t been thinking of your query letter as part of an implacable daily onslaught, had you? Today, I’m going to talk a bit about the inevitability of a query letter’s being part of that perpetually angry mob — and how to avoid sounding in your query letter as if you are wielding the third pitchfork from the left.

Why might that be to your advantage, you ask? Novelty, among other things: you wouldn’t believe how many query letters read virtually identically. (If you don’t know why a query letter’s sounding generic is a bad idea, please see my earlier post in this series on the dreaded cloning effect.)

The other reason is — wait for it — professionalism. Too many aspiring writers mistakenly believe that a generic query filled either with overly-broad summary statements (my protagonist is Everyman struggling with quotidian life), promotional copy (this is the most exciting book featuring childbirth since GONE WITH THE WIND!”), or just plain one-size-fits-all rhetoric (Dear Agent: please read my book) makes their work seem professional. If the query reads just like what they’ve seen online, they reason, it has to be good, right?

Not necessarily. Typically, if it reads that way, it’s just like a good half of the query letters Millicent’s seen that week, and thus hardly likely to stand out amongst the forest of torches storming the castle. Next!

But when a query is unique and yet professional, the result can be semi-miraculous. For a talented querier, the ubiquity of poorly-constructed queries is actually helpful.

Why? Call up that angry mob in your mind, the one that’s casually dropping by en masse to ask Dr. Frankenstein if that undead thing lurching about Geneva belongs to him. Now picture yourself pushing through that crowd, impeccably dressed, to knock on that castle door. For Dr. F to open the door, she’s going to have to believe that you’re not merely a cleverly-disguised villager intent upon destroying her secret laboratory where he dabbles in revivifying the dead.

So, too, with Millicent: a politely-worded, grammatically impeccable, well-written query is going to catch her eye, simply because such a low percentage of what crosses her desk meets those criteria. And frankly, that fact is very useful to her, because she can quickly reject the angry mob’s attempts to get her attention.

Okay, so that analogy was a trifle forced; very few of the screeners of my acquaintance actually make a habit of prying open those well-known doors that mankind is not meant to open, and not all rejections are that knee-jerk. But you can’t deny that picturing Millicent triple-bolting the castle door made a change from imagining her burning her lip on yet another too-hot latte, right?

My point is, in the face of a constant barrage of queries, even the most prose-loving Millicent is going to have to reject the vast majority that cross her desk, if only in self-defense. Our goal in this series is to rid your letter of the most common rejection-provokers.

And before anyone says it: yes, yes, I know that it seems impossibly nit-picky to concentrate this hard upon a page of text that isn’t even in your manuscript. I’m just trying to save you some time, and some misery — and a whole lot of rejection.

So print up your latest query letter draft, please, and let’s ask ourselves a few more probing questions before we pop that puppy in the mail.

To pull out my broken record again: please, before you ask yourself the following questions, read the entire letter aloud, so it is clear in your mind — and to catch any lapses in logic or grammar, of course. I don’t care if you did it yesterday: do it again, because now you’re doing it in hard copy, where — long-time readers, chant it with me now — you’re significantly more likely to catch itty-bitty errors like missed periods.

Why aloud? Because it’s the best way to catch a left-out word or logic problem.

Don’t feel bad if you find a few: believe me, every successful author has a story about the time that she realized only after a query or a manuscript was in the mailbox that it was missing a necessary pronoun or possessive. Or misspelled something really basic, like the book category.

Yes, it happens. All the time.

And if you don’t read it aloud IN HARD COPY one final time between when you are happy with it on your computer screen and when you apply your soon-to-be-famous signature to it…well, all I can do is rend my garments and wonder where I went wrong in bringing you up.

All right, I’ll hop off the guilt wagon now and back onto the checklist trail. Let’s recap what we’ve covered so far:

(1) Is my query letter longer than a single page in standard correspondence format?

(2) If my query letter just refuses to be shorter, am I trying to do too much in it?

(3) If my query letter is too long, am I spending too many lines of text describing the plot?

(4) Is my query letter polite?

(5) Is it clear from the first paragraph on what precisely I am asking the agent to represent?

(6) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?

(7) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?

(8) Have I addressed this letter to a specific person, rather than an entire agency or any agent currently walking the face of the earth? Does it read like a form letter?

(9) Do I make it clear in the first paragraph of the letter SPECIFICALLY why I am writing to THIS particular agent — or does it read as though I could be addressing any agent in North America?

(10) If I met this agent or editor at a conference, or am querying because I heard him/her speak at one, or picked him/her because s/he represents a particular author, do I make that obvious immediately?

(11) Am I sending this query in the form that the recipient prefers to receive it? If I intend to send it via e-mail, have I double-checked that the agency accepts e-mailed queries?

(12) Am I absolutely positive that I have spelled the agent’s name correctly, as well as the agency’s? Am I positive that the letter I have addressed to Dear Mr. Smith shouldn’t actually read Dear Ms. Smith? Heck, am I even sure that I’m placing the right letter in the right envelope?

Everyone clear on those? Now would be an excellent time to speak up, if not. While you’re formulating questions, let’s move on.

(13) Is the first paragraph of my query compelling? Does it get to the point immediately? If I were an agency screener, would I keep reading into the next paragraph?
This may seem like a draconian question, but think about it from Millicent’s perspective: if you had to get through 200 queries before the end of the afternoon, would you keep reading the one in front of you if the first paragraph rambled? Or, heaven forefend, contained a typo or two?

Oh, yes, you SAY you would. But honestly, would you?

I have been dwelling upon the first paragraph of the query letter because — oh, it pains me to be the one to tell you this, if you did not already know — countless query letters are discarded by agents and their screeners every day based upon the first paragraph alone. (Yet another reason I advise against e-mail queries, incidentally, except in the case of agents who specifically state they prefer them over the paper version: it’s too easy to delete an e-mail after reading only a line or two of it.)

Take a good, hard look at your first paragraph, and make sure it is one that will make the agent want keep reading. Does it present the relevant information — why you are querying this particular agent, book category, title, etc. — in a professional, compelling manner?

Cut to the chase. All too often, when writers do not make their intentions clear up front — say, by neglecting to mention the book category — the letter simply gets tossed aside after the first paragraph.

All right, on to paragraph two:

(14) Is my brief summary of the book short, clear, and exciting? Have I actually said what the book is ABOUT?

Frequently, authors get so carried away with conveying the premise of the book that they forget to mention the theme at all. Or they try to cram the entire synopsis into the query letter. Given that the entire query letter should never be longer than a page, your summary needs to be very short and sweet, just like your hallway pitch.

Here’s a quick way to tell if your letter is hitting the mark: unearth that book keynote you came up with earlier in this series for a pitch, and compare it with your summary paragraph in the query. Do they read as though they are describing the same book?

If you’re worried about leaving out salient points, here’s an idea: include the synopsis in your query packet. While you have an agency screener’s attention, why not have a fuller explanation of the book ready to hand? That’s 1-5 entire, glorious pages to impress an agent with your sparkling wit, jaw-dropping plot, and/or utterly convincing argument.

Did I hear a few gasps out there? “But Anne,” I hear those timorous about storming the castle cry, “the agency’s listing in the standard agency guide and/or website does not mention sending a synopsis with my query. I thought I was supposed to send only EXACTLY what the agent requested?”

Well caught, oh anonymous voices: sending only what is requested is indeed the rule for SUBMISSIONS. And obviously, you should check what the particular agency wants to see. If an agency asks for something special in its querying guidelines, such as the first 5 pages of your manuscript (the agency that represents yours truly encourages writers to send a first chapter, but that’s rare), you should send precisely that.

However, most agencies do not spell out so clearly what they want to see stuffed in that query envelope: even the most cursory flip through the Writer’s Digest Guide to Literary Agents will produce many repetitions of the minimal phrase query with SASE that it becomes slightly hypnotic.

In my experience, the Millicents at such agencies may not always read an included synopsis, but they don’t go around automatically rejecting queries that include them, either. With one exception: if a synopsis is sent as an attachment with an e-mail query.

Actually, it’s pretty much always a mistake to send an attachment with either a query or a submission; unless the agent specifically requests it, it will almost always go unread. Most agencies have policies against opening unrequested attachments, so if you include a synopsis with your e-query, add it in the body of the message, after the letter itself.

In a paper query, I think a good synopsis is usually worth including, provided that it is brief, well-written, and professional. (If the very idea of producing such a synopsis makes you wince, I would urge you to consult the HOW TO WRITE A SYNOPSIS category on the list at right.) Including it will free you to concentrate on the point of the query letter, which is to capture the reader’s attention, not to summarize the entire book.

Within the query letter itself, you honestly do have only — chant it with me now, long-time readers — 3-5 sentences to grab an agent’s interest, so generally speaking, you are usually better off emphasizing how interesting your characters are and how unusual your premise is, rather than trying to outline the plot.

(15) Does my description use unusual details and surprising juxtapositions to make my story come across as unique or my argument as original? Or is the descriptive paragraph a collection of generalities that might apply to many different books within my chosen category?
This is a tough one for most queriers — as we discussed in my recent Pitching 101 series, the overwhelming majority of queriers and pitchers resort to vague generalities in order to cram as much plot into that short descriptive paragraph as humanly possible.

The result: a whole lot of summaries that sound pretty generic. One of those torches waving in the night might be pretty, but when everyone in the village is brandishing one, it gets old fast.

Not the best strategy when one is trying to convince an agent that the book in question is DIFFERENT from what’s already on the market. As in a pitch, the first commandment is thou shalt not bore, and believe me, nothing is more boring to someone who reads for a living than seeing the same kind of descriptions over and over again.

So why not spice things up with details that only you could devise?

Remember, too, that a query letter, like everything else an aspiring writer submits to an agency, is a writing sample; you’re going to want your summary to show off your well-honed storytelling skills (for fiction or creative NF) and/or argumentative acumen (for NF). In addition, you’re going to want to make your story concept or argument sound fresh.

Hark! Do I hear an angry mob beating on my battlements, chanting, “How may we pull all that off in a brief paragraph? In a word: juicy details.

Okay, so that was two words. It’s still a great strategy.

As I argued in an earlier post on pitch construction, what makes a book summary memorable, whether it is fiction or nonfiction, is not usually its overall arc but its vividly-rendered details. Especially to a reader like Millicent who reads 50 such descriptions in a sitting, the difference between a ho-hum descriptive paragraph and one that makes her sit up and say, “Hey, I’d like to read this book!” tends to lie in the minutiae.

Not in a superabundance of minutiae, mind you: just a few careful-selected details. Remember, your goal in the query letter is not to tell the book’s entire plot or reproduce its primary argument, but to present its premise in a way that invites further scrutiny.

Unsure where the line between too many generalities and too much detail lies, flaming torch-bearers? When in doubt, stick to the central conflict.

Why, you ask? Okay, let’s step into an agency screener’s shoes for a minute. Read these three summaries: which would make you ask to see the first fifty pages of the book and why?

<>Basil Q. Zink, a color-blind clarinetist who fills his hours away from his music stand with pinball and romance novels, has never fallen in love — until he meets Gisèle, the baton-wielding conductor with a will of steel and a temper of fire. But what chance does a man who cannot reliably make his socks match have with a Paris-trained beauty? Ever since Gisèle was dumped by the world’s greatest bassoonist, she has never had a kind word for anyone in the woodwind section. Can Basil win the heart of his secret love without compromising his reputation as he navigates the take-no-prisoners world of the symphony orchestra?

Quite a few unique and unexpected quirks packed in there, aren’t there? I’d ask to read that book. Contrast this description with the far more common style of entry #2:

Clarinetist Basil Zink has fallen hopelessly in love with his conductor, temperamental and beautiful Gisèle. On the rebound from a ten-year marriage with Parisian bassoonist Serge, Gisèle scarcely casts a glance in Basil’s direction; she hardly seems to be aware that he’s alive. Menaced by an ultra-competitive co-worker, Basil must overcome his fears to capture the woman he loves and save his orchestra.

Interesting how different it is from the first, isn’t it, considering that both describe the same story? Yet since #2 relies so heavily on generalities and is so light on unusual details, it comes across as a tad generic, not to say clichè-ridden.

Let’s take a gander at version #3, where a love of detail has apparently run amok:

BATON OF MY HEART is a love story that follows protagonist Basil Q. Zink, whose congenital color-blindness was exacerbated (as the reader learns through an extended flashback) by a freak toaster-meets-tuning-fork accident when he was six. Ever since, Basil has hated and feared English muffins, which causes him to avoid the other boys’ games: even a carelessly-flung Frisbee can bring on a flashback. This circle metaphor continues into his adult life, as his job as a clarinetist for a major symphony orchestra requires him to spend his days and most of his nights starting at little dots printed on paper.

Life isn’t easy for Basil. Eventually, he gets a job with a new symphony, where he doesn’t know anybody; he’s always been shy. Sure, he can make friends in the woodwind section, but in this orchestra, they are the geeks of the school, hated by the sexy woman conductor and taunted by the Sousaphonist, an antagonist who is exactly the type of Frisbee-tossing lunkhead Basil has spent a lifetime loathing. The conductor poses a problem for Basil: he has never been conducted by a woman before. This brings up his issues with his long-dead mother, Yvonne, who had an affair with little Basil’s first music teacher in a raucous backstage incident that sent music stands crashing to the ground. Basil’s father never got over the incident, and Basil’s…

Okay, ersatz agency screener: how much longer would you keep reading? We’re all the way through a lengthy paragraph, and we still don’t know what the essential conflict is!

Worn out from that extensive compare-and-contrast exercise? Let’s take a break with a simple yes or no question.

(16) If I am querying anything but a memoir, is my summary paragraph in the present tense?
This is one of those industry weirdnesses: one-paragraph summaries, like pitches and synopses, are ALWAYS written in the present tense. Even when the author is describing events that happened before the fall of the Roman Empire. Go figure.

And apparently, writers are supposed to know this because the synopsis fairy descends from the heavens when one reaches a certain level of craft and bops one on the head with her magic wand. Or because they have attended an expensive class or conference that told them so.

I’m not a big fan of keeping expectations like this secret, so let’s shout it to the rooftops: THE SUMMARY SHOULD BE IN THE PRESENT TENSE.

The only major exception is, interestingly enough, memoir, probably because it simply doesn’t make sense for an adult to say: “Now I am six, and my father tells me to take out the garbage. But I don’t want to take out the garbage, and in a decision that will come back to haunt me in high school, I choose to bury it in the back yard.”

It’s confusing to a sane person’s sense of time. But then, so are the querying and submission processes, frequently.

Oh, and before it slips my mind: all too often, memoirists refer to themselves in the third person in query letters, pitches, and synopses of their books, puzzling Millicents exceedingly. If your memoir is about you, say so; go ahead and use the perpendicular pronoun.

That was restful, wasn’t it? I could shift back to the knottier questions, but I think that’s enough for you to think about for the nonce.

As long as you remember this: what makes a manuscript or book proposal great is not how similar it is to already-published books, but rather how it is different.

Oh, I don’t mean that a querier is likely to get anywhere with Millicent by claiming that his manuscript is like nothing she has ever seen before — that, too, has been said so often in queries that it has become a cliché— or that it’s a good idea to ignore the current literary market. You won’t, and it isn’t. In order to sell any first book, however, a writer needs to be able to demonstrate that (a) it fits into an existing book category but (b) offers readers who already buy books in that category something they can’t already get by just walking into a bookstore.

Or, to cast it in grander terms: what will your book add to the literary world that it hasn’t already got? Why will the reading world be a better place if your book is published?

Deep questions, eh? I leave you to ponder them.

But as you do, never forget that part of what a writer is marketing is her unique voice. How could a query letter that sounds just like everyone else’s possibly do justice to that?

Keep up the good work!