Posted on - 7 Comments on Before you pop that first query or submission of the year into the mail, may I have a word?

Before you pop that first query or submission of the year into the mail, may I have a word?

And would you mind very much, New Year’s resolvers, if that word were wait?

I know, I know: you want to get that query or submission out the door. You’re resolved, in fact, that this will be the January that you crack the publication code. And the sooner you launch your plans, the better, right, because otherwise, you might lose momentum?

Admirable intentions, all, especially the last: as the media so eager to urge you to make that resolution — or, indeed, any New Year’s resolution — will be telling you in a few weeks, the average New Year’s resolution lasts only a few weeks. Which means, in practice, that far from being the best time of the year to act upon those laudable plans, the first few weeks of the year are strategically the worst.

Or, at the very least, the time when a query or submission is most likely to be rejected. Why? Every year, literally millions of aspiring writers across this fine land of ours make precisely the same New Year’s resolution — with the entirely predictable result that every year, rejection rates go up in the first few weeks of January.

Was that resounding thunk that just reverberated throughout the cosmos the sound of thousands of first-time queriers and submitters’ jaws hitting the floor? I’m not entirely surprised. For most writers new to the game, the notion that any factors other than the quality of the writing and excellence of the book’s concept could possibly play a role in whether a query or submission gets rejected is, well, new. If a manuscript is genuinely good, these eager souls reason, it shouldn’t matter when it arrives at an agency or small publishing house, right? By the same logic, if a query for a truly well-written book — which is, contrary to popular opinion, not the same thing as a truly well-written query — lands on a pro’s desk, it will be received in precisely the same manner if it’s the only query arriving that day, or if it must howl for attention next to hundreds or thousands of incoming queries.

Meanwhile, tomorrow morning, agents, editors at small publishing houses, and the screeners who read their day’s allotment of queries will open their e-mail inboxes and moan, “Why does every aspiring writer in North America hit SEND on January 1? Do they all get together and form a pact?”

Effectively, you do. You all formed such similar New Year’s resolutions, you see.

So did the tens of thousands of successful queriers from last year who decided that after December 31, they were going to stop fiddling with their manuscripts and send those pages the agent of their respective dreams requested, unfortunately. It doesn’t occur to them, understandably, that each of them is not the only one to regard the advent of a new year as the best possible time to take steps to achieve their dreams.

Instead of, say, February 12th. Or the fifth of May. Or October 3. Or, really, any time of the year that the sheer weight of numbers would guarantee that competition would be stiffer for the very few new writer slots available at any well-established agency or small publishing house.

That made half of you do a double-take, didn’t it? “Wait — what do you mean, very few new writer slots ?” queriers and submitters new to the game gasp. “Don’t agents take on every beautifully-written new manuscript and intriguing book proposal that comes their way?”

That’s a lovely notion, of course, but in practical terms, it would be impossible. Think about it: reputable agents only make money when they sell their clients’ books to publishers and when those books earn royalties, right? There’s more to that than simply slapping covers on a book and shipping it to a local bookstore. In any given year, only about 4% of traditionally-published books are by first-time authors, and those books tend as a group to be less profitable: unless a first-timer already enjoys wide name recognition, it’s simply more difficult for even the best marketing campaign to reach potential readers.

So at most agencies, most of the income comes from already-established clients — which means, on a day-to-day basis, a heck of a lot of agency time devoted to reading and promoting work by those authors. In recent years, selling their work has gotten appreciably harder, as well as more time-consuming, yet like so many businesses, publishing houses and agencies alike have been downsizing. At the same time, since writing a book is so many people’s Plan B, hard economic times virtually always translate into increased query and submission volume. That means agencies have to devote more hours than ever before to processing queries and submissions — an activity that, by definition, does not pay them anything in the short run.

Why should any of that matter to a new writer chomping at the bit? First, high querying and submission volume plus tight agency budgets translate, inevitably, to less time spent on each query and submission. Equally inevitable — and you might want to sit down for this one: the more successful an agent is, the more queries s/he will receive, and thus the greater the pressure on that agent’s screener to narrow down the field of contenders as rapidly as possible.

Why, you gasp, clutching your palpitating heart? Because time does not, alas, expand if one happens to have good intentions, most good agents simply don’t have time to take on more than a handful of new clients per year.

Starting to think differently about the tens of thousands of queries that might be jostling yours in an agency’s inbox tomorrow if you hit SEND today? Or the manuscripts that will be stacked next to yours if you stuff those requested pages into a mailbox later in the week?

To be fair, the overwhelming majority of those queries will be easy for the screener — known here at Author! Author! under the collective name of Millicent, to help us remember that she’s a human being with individual literary tastes working for an agent with personal preferences, as well as literary market savvy — to reject at first glance, and often for reasons that have little to do with the writing. At this time of year especially, new writers often pick agents to query essentially at random. Out comes that logic we saw earlier: if agents represent good books, and a book is well written, any agent could represent it successfully, right?

Actually, no: agents specialize, and it’s very much to both a good book and a good writer’s advantage that they should. The publishing industry is wide-ranging and complex, after all; no one who sells books for a living seriously believes that every well-written book will appeal to every reader. Readers tend to specialize, too.

That’s why, in case you had been wondering, the publishing world thinks of books in categories: fantasy, YA, Western, memoir, etc.; it’s a matter of reaching a specific target audience. While an individual reader may well buy books across a variety of categories — indeed, most do — readers who gravitate toward a certain type of book tend to share expectations, and publishers market categories accordingly. A devotee of paranormals, for instance, would be disappointed if he picked up a book presented as a vampire fantasy, but the storyline didn’t contain a single bloodsucker. By the same token, a lover of literary fiction would be dismayed to discover the novel she’d been led to believe was an intensive character study of an American family turned out to be an explosion-packed thriller.

Acquiring editors also harbor those expectations — and since no editor or publishing house brings out every different kind of book, agents would be less effective at their jobs if their only criterion for selecting which books to represent was whether they liked the writing. They, too, tend to specialize, handling only certain book categories.

Again, why should this trouble a writer longing to land an agent, any agent, as quickly as possible? There is no query easier for Millicent to reject than one for a book in a category her boss does not represent. No matter how beautifully that query presents the book’s premise, it’s a poor fit for her agency. Approaching an agent simply because he’s an agent, then, tends to be the first step on a path to rejection.

Especially, if you can stand my harping on this point, in January. New Year’s resolvers, after all, are frequently in a hurry to see results. Too much of a hurry, often, to do much research on any given agent before sending off a query. You would not believe, for instance, how many aspiring writers will simply type literary agent into Google and e-mail the first few that pop up. Or how many more will enter a generic term like fiction into an agency search, intending to query the first 80 on the list.

Usually without checking out any of those agents’ websites or listings in one of the standard agents’ guides to find out what those fine folks actually represent. And that’s a pity, because not only is an agent who already has a solid track record selling a particular category more likely to be interested in similar books — that agent will also have the connections to sell that type of book. Which means, ultimately, that approaching an agent specializing in books like yours could mean getting published faster.

Yes, really. You don’t just want to land any agent, do you? You want to entrust your book to the best possible representative for it.

I sense some grumbling out there. “But Anne,” the disgruntled mutter, and who could blame you? “All I want to do is get my book published; I know that I need an agent to do that. But I don’t have a lot of time to devote to landing one. Thus my wanting to act upon my New Year’s resolution toute suite: I had a few spare moments over the holidays, so I was finally able to crank out a query draft. I understand that it might be a better use of my querying time to rule out agents who don’t represent my type of book at all, but why wouldn’t sending my query to a hundred agents that do be the fastest way to reach the right one? That way, I could get all of my queries out the door before I lose my nerve — or my burst of new year-fueled energy.”

I’ve written quite a bit on this blog about why generic queries tend not to be received as kindly in agencies as those that are more tightly targeted; there’s a reason, after all, that the stock advice on how to figure out which agents to query has for years been find a recently-released book you like and find out who represented it. Admittedly, that excellent advice was substantially easier to follow back in the days when publishers routinely allowed authors to include acknowledgements — it used to be quite common to thank one’s agent. Any agency’s website will list its primary clients, however, and I think you’ll be charmed to discover how many authors’ websites include representation information.

In case I’m being too subtle here: no recipient of a generic query will believe that its sender had no way to find out what kinds of books she represents, or which established authors. Neither will her Millicent. Small wonder, then, that any screener that’s been at it a while can spot a query equally applicable to every agency in the biz at twenty paces — especially if, as so often is the case with mass-produced mailed queries, it’s addressed to Dear Agent, rather than a specific person. Or, as is even more common, if it is rife with typos, too informal in tone, or simply doesn’t contain the information an agent would want to know before requesting pages.

Given the intensity of competition for Millicent’s attention on an ordinary day of screening, any one of these problems could trigger rejection. During the post-New Year’s query avalanche, it’s even more likely.

Let’s take a moment to picture why. Agents and editors, like pretty much everybody else, often enjoy the holidays; they’ve even been known to take time off then, contrary to popular opinion amongst New Year’s resolution queriers. Since it’s hard to pull together an editorial committee — and thus for an acquiring editor to gain permission to pick up a new book — with so many people on vacation, it’s fairly common for agents and editors alike to use work time during the holidays to catch up on their backlog of reading. (See earlier point about existing clients’ work.) It’s not, however, particularly common to employ that time reading queries.

Why? The annual New Year’s resolution barrage about to descend, of course; they know they’ll be spending January digging out from under it. All through the holiday season, writers across the English-speaking world have been working up both drafts and nerve.

Picture, then, what will greet your garden-variety Millicent when she walks into the office on the first working day of January. Not only will the usual post-vacation backlog await her, but so will the fruits of every New Year’s resolver’s enthusiasm. Every inbox will be stuffed to overflowing; thousands of e-mails will be crowding the agency’s computers; the mailman will be staggering under armfuls of envelopes and manuscript boxes.

Tell me, if you were Millicent, how quickly would you be inclined to read through that tall, tall stack of queries? How much time would you tend to spend on each one, compared to, say, what you might devote to it on March 8th? Would you be reading with a more or less charitable eye for, to pluck an example out of thin air, the odd typo or a storyline that did not seem to correspond entirely with your boss’ current interests?

Before you answer any of those burning questions, consider: working her way through that day’s correspondence clear her schedule, or even enable her to see her desk again. As January progresses, each day will bring still more for her to read. Not every New Year’s resolution gets implemented at the same pace, after all, nor does they have the same content. This month, however, Millicent may be sure that each fresh morning will provide additional evidence that writers everywhere have their noses to the wheel — and each Monday morning will demonstrate abundantly that New Year’s resolvers are using their weekends well.

At least for the first three weeks or so. After that, the New Year’s resolution energy tends to peter out.

Not entirely coincidentally, that’s also when New Year’s resolution queriers tend to receive their first sets of mailed rejections — and when e-mailing queriers begin to suspect that they might not hear back at all. (An increasingly common agency policy, by the way: rejection via silence has been the norm for the past few years.) The timing on those rejections is key to Millicent’s workload, as an astonishingly high percentage of first-time queriers give up after only one or two attempts.

That’s completely understandable, of course: rejection hurts. But as any agent worth her salt could tell you, pushing a book past multiple rejections is a normal part of the publication process. Just as — again, contrary to popular opinion — even the best books generally get rejected by quite a few agents before the right one makes an offer to represent it, manuscripts and book proposals seldom sell to the first editor that reads them.

Translation: it may feel like a rejection from a single agent represents the publishing industry’s collective opinion about your writing, but it’s just not true. Individual agents have individual tastes; so do their Millicents. Keep trying until you find the right fit.

But you might want to wait a few weeks — and if it’s not clear yet why, I ask you again to step out of a writer’s shoes and into Millicent’s: if you knew from past experience how many fewer queries would be landing on your desk a few weeks hence, would you read through this week’s bumper crop more or less quickly than usual? Would you be more or less likely to reject any particular one? Or, frankly, wouldn’t you be a bit more tired when you read Query #872 of the day than Query #96?

Still surprised that rejection rates tend to be higher this time of year? Okay, let me add another factor to the mix: in the United States, agencies must produce the tax information for all of their clients’ advances and royalties for the previous year by the end of January.

That immense sucking sound you just heard was all of the English majors in the country gasping in unison. Representing good writing isn’t just about aesthetic judgments, people; it’s a business. A business based upon aesthetic judgments, of course, but still, it’s not all hobnobbing with the literati and sipping bad Chardonnay at book launches.

It’s also a business run by people — living, breathing, caring individuals who, yes, love good writing, but also can get discouraged at a heavier-than-usual workload. They can become tired. Or even slightly irritated after reading the 11th generic query of the day, or spotting five typos in the 111th.

Imagine, then, what it might feel like to read the 1,100th. Of the day, if one happens to be perusing it within the first few weeks of January.

To repeat my word du jour: wait. You’re an original writer; why would you need to pick the same day — or month — to launch your dreams as everybody else?

I raise my glass to toast those dreams. As always, my New Year’s resolution is to help good writers realize theirs, not just through general encouragement, but also practical advice. Keep up the good work!

Posted on - 11 Comments on Pitchingpalooza, part XVII: there are boundaries, and there are BOUNDARIES

Pitchingpalooza, part XVII: there are boundaries, and there are BOUNDARIES

oath-of-the-horatii

Before I launch into Pitchingpalooza’s much-anticipated step-by-step guide to approaching a real, live agent to ask if you may pitch without an appointment, would everyone please stand and salute? Today may not be a national holiday in the country at large, but here at Author! Author!, it could hardly be more important.

As of today, I have been writing this blog for six years. That’s 1,442 posts, about 5,000 questions, and so many thousands of pages of text that I actually don’t have time right now to sit down and tote them up.

The publishing world has changed quite a bit over that period, has it not? Back when we first began confabbing about the life literary, aspiring writers would complain about the necessity of promote their work to agents; published writers would grumble about the imperative to show up for readings and book signings scheduled by their publishing houses. Pretty much everyone on the writing side of the equation was vaguely disgruntled about having to put in that level of effort, or at least the fact that a first-time author’s advance no longer enabled her to take any serious time off work to make requested revisions. One might, if one was lucky, be able to purchase a used car, but unless one happened to toss off a surprise bestseller, small-but-serious authors often did not quit their day jobs until their fourth or fifth book was doing rather well.

At the time, we writers liked to get together and bemoan how much harder it was to get published and have one’s books sell well than it had been a dozen years before. Those concerns seem almost quaint now, don’t they?

In the interim, we’ve all watched in hushed anticipation as the publishing industry has been declared dead, not just once, but over and over again. Not since the advent of television had so many prophesied so much literary doom so often. Forget the fact that used book sales actually went up during this period, e-books have taken off, U.S. self-publishing releases have risen to three times the annual rate of traditional publishing (which, contrary to popular opinion, has hovered around a quarter of a million releases per year), and the increase in library patronage has almost exactly matched the decline in the new book sales market. As of 2008, we were all told, the world simply stopped reading.

Poppycock. If you look at even new book sales in the U.S. today, they are up in every major category. The book market is expanding. People haven’t stopped reading, bless their literature-loving hearts; they are simply doing it in different venues and in different formats.

That doesn’t mean, however, that we’re necessarily going to see a reversal in all or even any of the shifts in how writers are expected to relate to their books. Now, aspiring writer not only need to market themselves in an ever-more-competitive agent-seeking market, but first-time authors also frequently end up as their books’ primary pusher to the reading public at large. It’s common for an editor to tell the author of a newly-acquired to ramp up her web presence on her own, and pronto; authors often schedule their own book signings, as budgets for book tours have dried up. This, at a juncture when the average advance on a first novel often is not enough to purchase a new laptop upon which to write the second.

As editing staffs at the major publishers have dwindled, it has become commonplace for the acquiring editor not to follow the book all the way through publication, and for the new sheriff in town to want to take the book in a different direction; I’m constantly hearing from authors flabbergasted at learning that their book has just fallen into the hands of its fourth or fifth editor. Editorial staffs are more crunched for time, too, as are agencies. In the face of less hands-on support and greater competition for readers’ attention, many authors now chooses to bring in book docs like me to help whip their manuscripts into shape before plopping them into the print queue.

And because we writers are so devoted to seeing our words in print, as a group, we have done all of this largely without complaining (well, at least in front of company), during a period when we have seen advances for celebrity memoir and established bestselling novelists skyrocket, but advances for first novels drop precipitously. It’s not our imagination; it genuinely is harder than it used to be, by quite a bit.

Yet if the members of the Author! Author! community have groused about anything, it has tended to be about manners. And who could blame you? Six years ago, most first-time submitters considered it rude if their submissions were rejected by form letters at the end of two-month reading periods. I used to field incredulous comments from writers who had not yet heard back a couple of weeks after sending out queries. Three weeks used to be standard for exclusives.

Today, we barely blink at agency websites that announce up front that they will not respond at all to queries if the answer is no. Six- to eight-month turn-around times are the norm now, even if the writer grants an exclusive, and it’s not unheard-of for a writer to be left wondering nine or ten months after sending off requested materials if the manuscript is still being considered, has been rejected without notice (as is increasingly common), or just didn’t arrive in the first place.

These have been a hard six years to be a writer, but still, I have tried to remain upbeat through it all. There have been times — and now that they are behind me, I can admit this with impunity — when ambient conditions have been so bad that I have felt a trifle guilty for continuing to be your practical-minded cheerleader, urging you to keep moving forward down the path to publication. There have been weeks when I simply couldn’t bring myself to look at the lists of new book acquisitions, because I knew I would find so few first-time authors there. I had moments, days, and even months when, as I boldly answered questions about whether it is okay to contact an agent who has had your manuscript for four months to ask what’s going on (it isn’t) or whether a writer can submit adult fiction to the major publishing houses directly (you can’t) or whether it was still possible to land a first novel that didn’t include a supernatural element (it has always been, but sometimes just barely), I wondered bleakly if I should be advising you instead to rush out and become a celebrity in another field, so that you could get a book published in your chosen one.

And let’s not even talk about the many, many dark nights of the soul where I bearded heaven with my bootless cries of, “Why do I seem to be the only writing guru talking about standard format, when there actually is only one way to present a manuscript properly to a U.S. agent? And why are my mother and I apparently the only people in the nation who still wince when writers mix up farther and further, much less to, too, and two?” It’s important to have standards: surely, I felt, there must still be at least a small cadre of us who believe that the distinction between imply and infer should be recognized and maintained by all right-thinking people, even though it’s difficult even to remember now the literary outrage in the 1980s when newscasters first began using impact as a verb.

When did feeling this way stop being the norm amongst writers? I did not start out with ambitions to be a literary radical. But now that I’ve been besmirched (or honored, depending upon how one chooses to look at it) with the moniker, there’s something else I’ve been dying to get off my chest: real vampires do not sparkle.

Under any circumstances, really. Refraction requires the ability to reflect light, so a beastie who cannot admire himself in a mirror will in all probability have a hard time bouncing those light particles back at easily-dazzled virgins. Especially if he is prone to bursting into flames the instant a stray shaft of sunlight hits him.

I’m just saying. If a writer decides to present the world with a physically-limited being, I don’t think it’s too much to ask that writer to respect those boundaries.

These have indeed been trying times to be literate. Let’s hear it for all of us for hanging in there, scrambling to bolster the printed page’s apparently crumbling plaster ceiling while the same types of Chicken Littles who had placed the written word on the critical list sometime in the middle of the Boer War have run around screaming that the entire building is about to crash to the street. But people are still reading. And good writers are still producing great books.

I like to think that we here at Author! Author! have done our small part in perpetuating that. Three cheers for persistence!

That’s enough frivolity for one day, I think. Let’s get back to work.

This pitch-preparing series been a long road, hasn’t it? And not an easy one: I’ve been blithely asking each and every one of you to knuckle down and take your own work seriously enough to learn to talk about it in the language of the publishing industry. I’m aware that it’s been hard, intensive work, both time- and emotion-consuming.

But trust me: all of this effort will feel very worthwhile indeed ten minutes before your first scheduled pitch meeting. Or thirty-two seconds into your first hallway pitch.

Feeling positively faint at the prospect of the either, particularly the latter? Don’t worry; more timorous souls than you have braved the hallway pitch and survived it. Oh, they may not have enjoyed it while it was going on, but I’ve never yet had a pitching student keel over at the moment of truth.

Honest. I wouldn’t put you through the pain of creating an elevator speech unless I were very confident that you’d actually be able to put it to some use.

And yet, I feel as though I have been discussing elevator speeches — those 3-4 line gambits for use in informal pitching situations, as opposed to the 2-minute pitch reserved for formal appointments and other actual sit-down conversations — so intensely over the past few post that I may be inducing a phobia of lifts in my readers. (Not the shoes, the elevators.)

So I’m going to take out my magic wand and relieve you of a bit of that tension.

glinda-the-goodAs of this moment, you have my permission to get into an elevator with an agent or editor without pitching, if you so desire. Live long and prosper.

Feel better? Good. In return, I am going to ask something else of you. Here and now, raise your dominant writing hand (or both of ‘em, if you work primarily on a keyboard) and repeat after me:

johnson-taking-the-oath-of-officeI hereby solemnly swear that I shall not have learned the magic first hundred words and elevator speech in vain. The next time I attend a writers’ conference, I will pitch to at least three agents or editors with whom I do not have a previously-scheduled appointment.

I’m going to hold you to that, you know. Oh, and you can put your hand(s) down now.

Why did I foist such a dreadful oath upon you? Because I know from experience that the only thing better than walking out of a conference with a request to send pages to an agent you like is walking out with 5 requests to send pages to agents you like.

Is that not a good enough reason for some of you? Okay, here’s an even better one: I’ve heard from no less than seven members of the Author! Author! community that at a certain local literary conference that shall remain nameless, every single available agent appointment was booked. That meant that those attendees who were mistakenly assigned to meet with agents who did not represent their book categories were simply out of luck.

Too bad; come back next year and try again. You weren’t in a hurry to find an agent for your work or anything, were you?

In instances like this, the only other alternative is hallway pitching. So even if you think that you will never, ever, EVER be able to work up the nerve to buttonhole the agent of your dreams outside of a pre-arranged meeting, I strongly recommend coming up with a plausible hallway pitch.

You just never know when you’re going to need it, do you? But even if you never (knock on wood) find yourself in the unenviable position of not being able to pitch formally at a conference whose main selling point is pitching appointments, a savvy writer honestly does need to be aware of her own book’s selling points and how to market them.

Why, you ask? Well, in this economy and the current publishing market — see above — it’s actually not all that astonishing that the Conference That Shall Remain Nameless’ appointments sold out. Writing a book is a LOT of people’s Plan B, after all. Predictably, that fact translates into higher writers’ conference attendance in slow economic times, a greater volume of queries and submissions arriving at well-established agencies, and, ultimately, significantly heightened competition for both agents and publishing contracts.

Sorry to depress you, but one of the reasons you keep visiting Author! Author! because you know I won’t whitewash the truth just because it’s unattractive, right?

So let’s take arms against the slings and arrows of outrageous fortune, shall we? Let’s talk about how to instigate a hallway pitch.

I just felt you tense up, but relax. You already have in your writer’s tool bag all of the elements you need for a successful hallway pitch — or, indeed, an informal pitch in virtually any social situation.

Did that one creep up on you? I swear, it’s true:

singing-in-the-rainMAGIC FIRST 100 WORDS + ELEVATOR SPEECH = HALLWAY PITCH.

Ta da! It honestly is that simple.

You thought I was talking at random when I made you promise that at the next conference you attended, you would pitch to at least three agents or editors with whom you do NOT have a pre-arranged appointment, didn’t you? Well, gotcha: I already knew that you the skills to do it.

How did I know? Well, we’ve been working hard for weeks on your toolkit. We’ve gone over how to narrow down your book’s category, identify your target market, as well as coming up with graceful ways of letting an agent know how big that audience might be, brainstorm selling points for your book,) and a platform for you, and construct a snappy keynote statement. We’ve seen how to introduce ourselves and our work with the magic first 100 words, as well as how to tease the premise with the elevator speech. Not only that, but we’ve also wrested some of the most basic fears most writers harbor about pitching out from under that space under the bed that they share with the bogeyman and dealt with ‘em as they came up.

So you have all of the requisite tools. All that you need to add to that mix is the guts to walk up to an agent who represents your type of book, smile, and begin:

salesman

“Hi, I’m (YOUR NAME), and I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE).” Wait for encouraging look, nod, or ask if it’s okay to continue. “(ELEVATOR SPEECH).”

I’m not saying that working up the guts to do this is easy; it certainly isn’t, especially the first time. But if you watch the flow of bodies at conferences, as I do, you will notice something: except for when the agents and editors are in assigned locations — on a dais, teaching a class, in pitching appointments — or socializing amongst themselves, they have two states of social being: swamped and alone.

With virtually no significant chunk of time that cannot legitimately be categorized as one or the other.

Sit in a corner and watch — you’ll see that I’m right. In social situations, there will always be many, many more writers giving an agent or editor a wide berth, in order to avoid the possibility of having to give a hallway pitch, than walking up and saying hello. For this reason, it’s often easier than one might think to engage an agent or editor’s attention at a conference.

Especially if the people in question happen to smoke. At any literary shindig thrown within the continental United States, the designated smokers’ area outside the hotel or conference center will be positively swarming with agents looking for a light. Be there to offer it to them, strike up a conversation along with the match — and then, after a discreet interval, ask if they would be willing to spare a moment or two to hear your 30-second pitch.

As with any alone-phase approach, the key is to be unobtrusive and polite. Ask before you pitch, and always give the agent the opportunity to say she’s too tired or busy to hear a pitch right now. You can always offer to meet her later in the conference, if another time is better for her.

Your mother was right, you know: good manners are the best calling card.

Don’t be shy; you’re prepared for this now. Just walk right up to ‘em. Remember, they come to the conference in order to meet writers — writers, in fact, provide their bread and butter on a daily basis.

Actually, it’s not uncommon for an agent or editor not to know anyone at a conference, other than other agents and editors. If the agent of your dreams is standing alone, waiting for his turn in the coffee line, he may not mind at all if you introduce yourself. He might, believe it or not, actually be grateful.

(He will mind, however, if you pursue this line of logic in the bathroom, the swimming pool, the sauna, the shower in the hotel’s gym, or anyplace else that finding oneself barricaded in a small space with a stranger might be a tad, well, uncomfortable. Trust me on this one; there’s a fine line between persistent and creepy.)

Public venues are safer: hallways, seminar rooms, and banquet halls, especially just after the keynote speaker has signed off for the night. Agents tend to get swamped in those places, true, but at least you don’t need to worry about whether you’re imposing.

Another fringe benefit to choosing one of the more conventional venues: the approach is typically easier. Heck, if you choose to walk up to an agent immediately after the agents’ forum, you may even be able to stand in line with other would-be informal pitchers. In fact, if it’s your first time giving a hallway pitch, I would recommend going and standing in one of those let-me-talk-to-you line.

That way, you can watch others in action before you jump in yourself.

Where would I recommend you try after that? Moments when a formal presentation is giving way to whatever is scheduled next tend to be rife with informal pitching opportunities. Between the morning’s last seminar and the rubber chicken luncheon, for instance, or immediately after the dinner’s speaker has reclaimed her seat. Or during the break in a seminar the agent happens to be teaching, just before it starts or right after it ends.

Another popular choice: remember that bar I keep mentioning, the one that is reliably a hundred yards or less from any writers’ conference? Guess where the pros — agents, editors, authors in town to promote their books, local authors seeking companionship amongst their own kind, vampires savvy enough to realize that if they want to talk literature, it would behoove them to track down those who love to chat about it late into the night — tend to hang out in their spare moments?

Suppose that’s a good place to find pitching prospects?

One very important caveat about bar or party pitching: if an agent or editor is already engrossed in social conversation in said bar, it is considered a trifle rude to interrupt that conversation so you can give your hallway pitch. The accepted method is to act as though this were any other party, introducing yourself and chatting until someone asks you, “So, Georgette, what do you write?”

Yes, that IS the invitation you think it is. Grab it.

Don’t equivocate, as so many aspiring writers do, by sighing and giving an evasive or 20-minute answer. Instead, smile and answer like the professional writer that you are:

mr-smith-goes-to-washington

“I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE). Would you like to hear more? Yes? (ELEVATOR SPEECH).”

After you have said all this, though, both etiquette and strategy dictate that you do one thing more. Chant it with me now, campers: stop talking.

Most hallway pitchers — at least, the ones who muster the nerve to go through with it — get so excited that they have absolutely no idea when to shut up. Don’t let nervousness prompt you to keep chattering. This is a social situation, after all, not a pitch appointment: if the agent or editor who asked what you write is intrigued, trust me, she’ll ask you to continue. Or, if you really hit the pitch out of the park, she’ll hand you a card and ask you to send pages.

If she does neither, don’t push. Treat it like any other business interaction that hasn’t gone as you would like: smile, thank the agent for her time, and retreat.

The same rules apply to the bar and the smokers’ area, by the way. These are public spaces, true, but they are also designated as relaxation places, rather than places of business. If the agent of your dreams is disinclined to shop talk, you are honor-bound to honor that preference. (Oh, and if you plan to pitch in the bar, keeping the refreshments light on the alcohol is an excellent idea. I usually settle for club soda and lime — the better to keep my wits about me, my dear.)

Regardless of the locale you pick for your informal speech, stick to the script. That way, you will know for a fact that you’re not rambling on endlessly.

I’m not kidding about this. Other than serving as a reliable, professional-sounding introduction for yourself and your work, this formula for a hallway pitch has another benefit: if you put it together properly, you will not have to waste precious seconds of informal pitching time checking your watch.

The hallway pitch is self-timing, you see. With advance preparation and practice, you should be able to say all of it comprehensibly within 30 – 45 seconds, certainly a short enough time that you need not feel guilty about turning to the agent next to you in the dinner line, or walking up to her after that interminable class on nonfiction proposals, and asking if she can spare a minute to hear your pitch.

To set your conscience at ease, we’re not talking about a big imposition here: if you follow the guidelines above, you will be taking up less than a minute of her time. So you may feel professional, not intrusive, by giving your hallway pitch immediately after saying, “Please pass the rolls.”

I had I mentioned that you should always ask first to make sure it’s okay, right?

Oh, and because hallway pitches are almost invariably delivered standing, do me a favor: just before you start speaking, bend your knees a little. No need to do a deep, ballerina-style plié; just soften those joints. Pitching with locked knees can make a person get light-headed. Which means that she can faint.

Don’t think about it too much; it will only give you nightmares. As should a vampire that sparkles, but I guess there’s no accounting for taste.

The hallway pitch and its constituent parts are tools of the trade, nothing more. It’s up to you to use them effectively and appropriately. How? Well, as many benefits as a pre-prepared hallway pitch offers for interacting with agents and editors, the elevator speech also gives you a concise, professional follow-up after ANYONE you meet at a conference responds to your magic first hundred words with, “Wow. Tell me more.”

Yes, you read that correctly. Don’t be afraid to give your hallway speech to other writers at the conference — it’s great practice, and it is absolutely the best way imaginable to meet other people who write what you do.

Other than starting a blog, of course. Conservatively, I’d estimate that in the last six years, it’s been the medium of my meeting in the neighborhood of 15,000 writers at various stages of their careers. Not reaching that many readers, mind you — my statistics have been stronger than that — but making actual personal connections.

Top that, sparkle boy.

The elevator speech has other uses as well. It makes a stellar describe-your-book paragraph in your query letter. There, too, you will be incorporating the elements of the magic first hundred words — minus the “Hi, my name is” part, they make a terrific opening paragraph for a query.

We have, in short, been pulling together a complex set of implements for your writer’s tool bag. A hammer is not going to be the right tool for a job that requires a screwdriver, but that doesn’t mean that a hammer doesn’t have a heck of a lot of uses.

All of which is a nice way of saying: while you might not want to give everyone you see at a conference a 5-minute pitch, you could conceivably work the magic first hundred words into any conversation. But now that you have the tools to make a hallway pitch, get out there and do it!

But let the agent finish her drink, for heaven’s sake. She’s only just gotten rid of that pesky vampire.

Happy sixth anniversary, campers, and keep up the good work!

Posted on - No Comments on Author! Author! interviews, part II: more banter with Song of the Crow author Layne Maheu about italics, agents, and the transition from crow to human

Author! Author! interviews, part II: more banter with Song of the Crow author Layne Maheu about italics, agents, and the transition from crow to human

Before I launch into Part II of our ongoing chat about craft, I’d like to waft some especially good energies toward members of the Author! Author! community living in the tornado-ravaged southeastern U.S. Here’s hoping that all of you are safe, sound, and clutching back-up copies of your writing files even as I type this.

And to everyone living outside the tornado zone: please back up your writing files right now, in sympathy with the poor souls whose computers were just blown away. Even if you simply e-mail the files to yourself, it’s worth doing. But do give some thought, please, to where you could keep a back-up other than your home, just in case.

Not sure why? Turn on the news. Somewhere in the path of those twisters, works-in-progress were irrevocably lost.

On to happier news: let’s take a moment to cheer for a long-time member of the Author! Author! community: Harold Taw’s debut novel, Adventures of the Karaoke King, came out this week from AmazonEncore. Congratulations, Harold, and our best wishes for the book’s success!

Keep that good news rolling in, everybody! The long and twisting road to publication is much, much easier if we learn to celebrate not only our own successes along the way, but the triumphs of our fellow travelers. And to make back-ups early and often.

Speaking of interacting with other writers, last time, I embroiled us all in a chat with novelist Layne Maheu , author of Song of the Crow about literary fiction — including, believe it or not, quite a good definition for it — working with an agent, and how to survive the slings and arrows of outrageous revision. In Part II, our discussion will range even more widely, taking us from establishing a non-human narrative voice through the demands of the new electronic media to developing a sense of one’s readership.

For those of you joining us mid-interview, here is the publisher’s blurb for Layne’s first novel:

From the moment that he looks down on the ancient gray head of Noah, who is swinging his stone axe, the narrating crow in this unique and remarkable epic knows that these creators called Man are trouble. He senses, too, that the natural order of things is about to change.

At a time when so many of us are searching for meaning, Layne Maheu’s debut novel lingers in a masterfully rendered ancient world just long enough to ponder our fears of disaster and to watch as humanity struggles to survive, to understand, and finally to prevail.

Recalling both the magical imagination of Richard Adams’ Watership Down and the spiritual richness of Anita Diamant’s The Red Tent, Song of the Crow is a soaring debut.

Reviewers the world wide just love that sort of pun, by the way. Consider yourself warned.

Come with me now to the thrilling days of last month, when Layne and I were in the throes of discussing the challenges of moving from the narrative voice of one book into the narrative voice — and worldview — of another. This is a question that affects every career novelist: after developing a full, rich narrative voice specifically geared to the dramatic needs of one story, how does a writer switch to a fresh voice adapted to the next story?

Since Layne’s first novel was written from the point of view of a crow on Noah’s Ark, and his second from the perspective of humans in the early days of heavier-than-air flight, he seemed like a dandy person to ask.