Oh, what a week it has been, campers! Or, rather, what a six days. I’ll spare you the sordid details of the life editorial. Suffice it to say that last Saturday was my seventh anniversary as a blogger, and I was simply too exhausted to post anything even slightly celebratory. So, belatedly:
Woo hoo!
Enough frivolity; back to the question at hand. Last time, before life so rudely interrupted me, I was deep in the throes of discussing the thorny issue of whether or not it is ever to a conference pitcher or querier’s advantage to grant an exclusive — or, to be a trifle less jargon-y about it, whether a writer lucky enough to receive more than one request for manuscript pages should say yes to the one agent or editor that asks, usually quite nicely, if s/he may read the book before any other pro does.
While the overwhelming majority of aspiring writers will respond to such a request with an enthusiastic chorus of, “By all of the great heavenly muses, YES! If I overnight it to you, will that be soon enough to get started?”, what happens if the requester hasn’t gotten back to the writer by the time another request for pages arrives? Oh, it could happen, if the writer has been serious enough about landing an agent to send out more than one query at a time. That same writer might well have send out requested materials to Agents B and C before Agent A is delighted enough with the query to ask for an exclusive peek.
Then, too, sometimes requests for pages come in clumps. If a conference-attending writer really hustles, it’s entirely possible that she will walk away from those pitch sessions with more than one request. Or if an e-querier sends out a barrage of missives all at once, he might well receive several positive responses within a few days. If nobody asks for an exclusive, no problem: they can just send them all out simultaneously. But what if one of those agents wants to be the only one looking at it?
While we’re tossing around rhetorical questions, what is the writer to tell all of those other agents in the meantime? And, at the risk of terrifying you, may I also inquire what happens if the exclusive-requester doesn’t get back to the writer in a timely manner?
I wish we writers talked about these eventualities more amongst ourselves, because none of these are particularly uncommon dilemmas for submitters to face. Often, though, writers who find themselves in these awkward positions are too embarrassed to discuss them. Because I know from experience — seven years of it, to be precise — that this is one of the places those embarrassed writers tend to sneak in the dark of night, frantic for answers, let’s pause for a moment to define our terms.
An exclusive submission entails the writer’s agreeing to allow an agent or editor time to consider representing a particular manuscript before any other publishing professionals read it. Under an exclusivity agreement, both the pro and the writer agree to abide by certain rules:
(a) Only that agent or editor will have an opportunity to read the requested materials;
(b) no other agent or editor is currently considering it;
(c) the writer will not submit it anywhere else while the agent or editor is considering it;
(d) in return for these significant advantages (which, after all, prevent the writer from pursuing other opportunities), the agent or editor will make a legitimate effort to read and decide whether or not to offer representation within a specified time period, but
(e) if no time restriction is specified in advance, or if that agency or editor works someplace with an exclusives-only policy, the manuscript may simply be considered on precisely the same time scale as every other requested.
This serious business, folks, and therefore probably not the kind of thing to which a savvy writer would, upon mature consideration, grant lightly. Say, in the midst of an extended fit of excited giggling because a REAL, LIVE AGENT has asked to see one’s work. At that particular moment, the other seventeen queries one has out and about might slip one’s mind.
Especially if, as is often the case, the request for an exclusive is a trifle vague. (“I’d like an exclusive on this, Minette,” is often the extent of it.) In the throes of delight, the impulse to scream “YES!” has occasionally been known to overcome the completely rational urge to ask, “Excuse me, but what precisely would that mean for me?”
It’s also often the case that aspiring writers, especially first-time pitchers, will just assume that any request for pages must necessarily be a request for an exclusive. Or they act as if it was, in order to save themselves the trouble, stress, and, let’s face it, the emotional risk of sending out more than one submission. (Hey, this is tiring stuff.)
To minimize confusion, I want to make absolutely certain that each and every querier and submitter out there understands four things about exclusives — no, make that five:
(1) A request for an exclusive is always explicit. There is no such thing as an implied exclusivity request: the agent or editor will tell you point-blank that is what he wants.
(2) Some agencies will accept only exclusive submissions, so it’s worth your while to check an agent’s website or listing in one of the standard agency guides before querying or pitching.
(3) As flattering as a request for an exclusive is to an aspiring writer, granting it is optional.
(4) Since by definition, a writer cannot submit to other agents during the exclusive period — yes, even if the writer queried the others first — it’s ALWAYS a good idea to set a time limit.
(5) Since granting it limits the writer’s options, it’s best reserved for situations where one’s top-choice agents are interested in the book.
Why limit it to your favorite picks? Try to think of granting an exclusive as if you were applying for early admission to an Ivy League school: if the school of your dreams lets you in, you’re not going to want to apply to other universities, right? By applying early, you are saying that you will accept their offer of admission, and the school can add you to its roster of new students without having to worry that you’re going to go to another school instead.
It’s a win/win, in other words. And I should know, because once I got into Harvard early, I had a whale of a good time going to group interviews with my high school friends and saying, “Wow, that’s an interesting question, Mr. Alumnus. Allow me to turn that question into an opportunity to discuss the merits of Kathleen here.”
Oh, you thought I woke up one bright day seven years ago and suddenly became public-spirited? I regard a broad range of endeavor as team sports.
If the best agent in the known universe for your type of writing asks for an exclusive, you might be well advised to say yes. But if you have any doubt in your mind about whether Harvard really is a better school for your intended studies than Yale, Columbia, or Berkeley — to mix my metaphors again — you might want to apply to all of them at the same time, so you may decide between those that do admit you.
To put it another way, if you are asked for an exclusive because your work is sought-after, it is up to you whether you would prefer to go steady right off the bat or date around a little. Got it?
If not, I can keep coming up with parallels all day, I assure you. Don’t make me delve into my vast store of zoology metaphors.
Do all of those averted eyes mean that you have no intention of saying no to a REAL, LIVE AGENT that wants to SEE YOUR WORK? Or merely that you’re hoping desperately that the muses have abruptly decided to assign one of their number to make sure that of those 17 agents you have approached, the only one that prefers exclusive submissions contacts you first, swears to get back to you within 48 hours, and then offers to sign you in 36?
Well, I wish the best for you, so I hope it’s the latter, too, but let’s assume for the moment that at least one writer out there falls into the former category. If you say yes, lone intender, set a reasonable time limit on it, so you don’t keep your book off the market too long. This prudent step will save you from the unfortunately common dilemma of the writer who granted an exclusive a year ago and still hasn’t heard back.
Yes, in response to that gigantic collective gasp I just heard out there: one does hear rumors of agents who ask for exclusives, then hold onto the manuscript for months on end. Or even — brace yourself — a year or two. I can neither confirm nor deny this, of course.
All I can confirm is that since the economic downturn began, such rumors have escalated astronomically.
Set a time limit, politely. Three months is ample.
And no, turning it into three weeks will almost certainly not get your manuscript read any faster. This is no time to be unreasonable in your expectations.
No need to turn asking for the time limit into an experiment in negotiation, either: simply include a sentence in your submission’s cover letter along the lines of I am delighted to give you an exclusive look at my manuscript, as you requested, for the next three months.
Simple, direct — and trust me, if the agent or editor has a problem with the time you’ve specified, s/he will contact you to ask for more.
Of course, protecting your ability to market your work isn’t always that simple: negotiation is not possible with the other type of exclusive request, the kind that emerges from an agency that only reviews manuscripts exclusively. The writer is not offered a choice in the matter. Consequently, a request for an exclusive from these folks is not so much a compliment to one’s work (over and above the sheer desire to read some of it, that is) as a way of doing business.
In essence, exclusive-only agencies are saying to writers, “Look, since you chose to approach us, we assume that you have already done your homework about what we represent — and believe us, we would not ask to see your manuscript if we didn’t represent that kind of writing. So we expect you to say yes right away if we make you an offer. Now squeal with delight and hand over the pages.”
Noticing a homework theme in all of these unspoken assumptions? Good. Let me pull out the bullhorn to reiterate: because agents tend to assume that any serious writer would take the time to learn how the publishing industry does and doesn’t work, submitters that don’t do their homework are significantly more likely to get rejected than those who do.
Oh, did some of you want to ask a question? Here, allow me to lower my bullhorn. “But Anne,” the recently-deafened cry, “I don’t get it. Why might an exclusives-only submissions policy be advantageous for an agency to embrace?”
Well, for one thing, it prevents them from ever having to experience the fear associated with the first type of exclusive request. If you send them pages, they may safely assume that you won’t be e-mailing them a week later to say, “Um, Agent Q has just made me an offer, slowpoke. I still would like to consider you, so could you drop everything else you might have intended to do for the foreseeable future and finish reading my manuscript so you can give me an answer? As in by the end of the week?”
Okay, so you wouldn’t really be that rude. (PLEASE tell me you wouldn’t be that rude.) But agents who don’t require exclusive submissions do receive these types of e-mails fairly often: nervous writers often assume, mistakenly, that they should be sending agents who have their manuscripts constant status updates, if not pleading or outright ultimata. And agents hate the kind of missive mentioned in the last paragraph, because nobody, but nobody, reads faster than an agent who has just heard that the author of the manuscript that’s been propping up his wobbly coffee table is fielding multiple offers.
Agencies who demand exclusivity are, by definition, unlikely to find themselves in an Oh, my God, I have to read this 400-page novel by tomorrow! situation. After the third or fourth panicked all-nighter, exclusives might start to look like a pretty good policy.
Increased speed is the usual response to multiple offers, note. Since people who work in agencies are perfectly well aware that turn-around times have been expanding exponentially of late, the mere fact that other agents are considering a manuscript isn’t likely to affect its place in the reading queue at all.
What does the writer get in return for agreeing not to submit to others for the time being? Not a heck of a lot, typically, unless the agency in question is in fact the best place for her work and she would unquestionably sign with them if they offered representation. But if one wants to submit to such an agency, one needs to follow its rules.
Happily, agencies that maintain this requirement tend to be far from quiet about it. Their agents will trumpet the fact from the conference dais. Requires exclusive submissions or even the relatively rare will accept only exclusive queries will appear upon their websites, in their listings in standard agency guides, and on their form-letter replies requesting your first 50 pages.
(Yes, in response to that shocked wail your psyche just sent flying in my general direction: positive responses are often form letters, too, even when they arrive in e-mail form. I sympathize with your dismay.)
If exclusives-only agencies had company T-shirts, in short, there would probably be an asterisk after the company’s name and a footnote on the back about not accepting simultaneous submissions. If they’re serious about the policy, they’re serious about it, and trying to shimmy around such a policy will only get a writer into trouble.
Do I feel some of you tensing up again? Relax — agencies with this requirement are not very common.
Why? It limits their querying pool. Because they require their potential clients to bring their often protracted agent search to a screeching halt while the submission is under consideration, such agencies are, in the long run, more time-consuming for a writer to deal with than others. As a result, many ambitious aspiring writers, cautious about committing their time, will avoid querying agencies with this policy.
Which, again, is a matter of personal choice. Or it would be, if you happened to notice before you queried that the agency in question had this policy.
Do check their T-shirts in advance, though, because I assure you, no one concerned is going to have any sympathy for a writer complaining about feeling trapped in an exclusive. They’ll just assume that she didn’t do her homework.
Next time, I shall discuss other common manifestations of the exclusivity dilemma. For now, I’m simply going to blow out the candle that’s been burning in my seven-year celebration cake and call it a night. Keep up the good work!
I hope that those of you attending the PNWA’s annual shindig this weekend will pardon my delaying the promised final post on writing conferences — after the tragic events of Thursday night and Friday morning, I felt that we could all use a bit of a breather from stark reality. Besides, I thought my online time would be better used responding to individual questions: I’ve heard from about a dozen conference attendees who have apparently been taking breaks between sessions to nip back to their respective hotel rooms, log onto the Internet, and shoot me a question about pitching. Or look up a how-to in the Author! Author! archives. Or just to remind themselves that, contrary to what eager aspiring writers often hear from the dais at writers’ conferences, the outlook for publishing is not all gloom and doom.
We try to be upbeat here at Author! Author! Which is why what I’m about to tell those of you who have just successfully pitched your work to an agent or editor may come as something of a surprise: no matter how excited you are about receiving a request for pages, do not even consider sending your manuscript to that agent or editor right away. Take the time to re-read it yourself first.
Half of you just turned pale with dread, right? “But Anne,” post-pitch writers everywhere exclaim, “that will take hours, or maybe even days! I want to get this out the door!”
Of course you do; it’s tremendously exciting when a real, live agent or editor wants to read your work. If you’re like most conference pitchers, you’re probably thinking that it would be a good idea to get it under his or her nose as soon as humanly possible, while s/he is still excited about it. Or, to put it more cynically, while s/he still remembers your pitch.
That’s an understandable impulse, but relax — pitch-hearers typically take good notes; they also often hear dozens of pitches at any given conference. That means, in practice, that you don’t need to rely upon that agent or editor’s memory of your pitch to guarantee a warm reception for the requested pages. All you have to do is include a cover letter thanking the agent or editor for asking for your manuscript.
And, realistically, yours is not going to be the only manuscript that agent or editor has requested over the last six months. That means, to get cynical again for a moment, that no matter how excited that agent or editor seemed to be about your book concept, it’s not standard practice for them to clear their schedules immediately after returning from a writers’ conference in order to read all of the requested materials super-eager writers will have e-mailed within hours of the pitch meeting. Nor do they tend to stand by the incoming mail chute, fretting about why that writer has not yet mailed that manuscript. Why, it’s been a whole week!
Trust me, that’s not going to happen. Contrary to what you may have heard on the conference rumor mill or read on the Internet, there’s no ambient expectation that a writer will send requested materials the day she receives the request, or even within a few weeks. Nor will cranking out pages instantly win a pitcher Brownie points at most agencies. Especially if, as is so often and so unfortunately the case with super-swift submissions, the manuscript is not either professionally formatted or what the pros call clean: free of typos, spelling gaffes, missing words, grammar problems, or any other writing faux pas that might detract — and distract — from the quality of the writing.
Translation: you not only have time to make sure that every word in those pages creates precisely the impression you want; it’s very much in your best interest to make the time to do it. You have time to spell-check; you have time to grammar-check; you have time to fine-tune characterization. That being the case, and knowing that any well-established agent receives enough well-written, book category-appropriate, perfectly clean manuscripts in any given year to fill the agency’s new client requirements many times over, why would a savvy writer not be willing to take the time to make sure that his work will make the best possible impression?
That question is not entirely rhetorical, by the way. Our old pal, Millicent the agency screener, mutters it above promising-but-flawed submissions pretty much every day of conference season.
See why I was a trifle reluctant to dump that much hard reality upon everyone when the national news was already depressing? Don’t worry; the rest of this post will be much more upbeat. It will, however, be stuffed to the gills with practical advice about handling yourself professionally in a pitching situation — and after the fact.
But first, let’s cheer ourselves up by contemplating the photo at the top of this post. That’s an actual stone in my yard, believe it or not, one that apparently went out of its way to anthropomorphize itself for my illustrative pleasure. If rocks can be that helpful and friendly, it gives me great hope for human beings.
It also reminds me of a friendly hillside that featured prominently in one of the UNCLE WIGGLY books, but that’s not why I like to run this photograph every year when I talk about pitching. I post it to remind all of you writers brave enough to sit down in front of an agent or editor and make an argument for your book that getting into print is often a long haul, even for the most beautifully-written manuscript or most trenchant book proposal.
You’re going to want to pace yourself.
Part of pacing your efforts involves — and you may well have seen this coming — not becoming so excited about a successful pitch or query that you submit your writing to professional scrutiny before it’s sufficiently polished. As we discussed last time, no matter how well you and the agent or editor to whom you pitched your book seemed to hit it off, no professional reader in his right mind would take on a manuscript simply because she liked the writer, or even because the pitch sounded good. Unless you happen to be a celebrity, a pro’s decision about whether to take on a manuscript is based primarily upon — wait for it — the manuscript.
Or, as agents and editors like to say, “It all depends on the writing.”
That often comes as a gigantic surprise to writers riding the heady adrenaline rush of having given a successful conference pitch. It also, unfortunately, also tends to come as a huge surprise to writers whose pitches were greeted with, “No, thanks,” as well as the many, many conference-attending writers that do not work up the nerve to pitch at all.
There’s a pretty good reason for that, actually: the overwhelming majority of writers’ conferences that feature pitching imply in their literature that if a pitch is good enough, the agent or editor hearing it will sign the writer on the spot. Since that simply does not happen — chant it with me now: no agent in her right mind would take on a manuscript or book proposal without reading it — it’s not altogether astonishing that writers that walk into conferences with this expectation often walk out of even the most successful pitch feeling somewhat let down.
Equally understandably, given such unrealistic expectations, they often walk into their pitch meetings believing that presentation is more important than substance. First-time pitchers often harbor fears of inadvertently making a poor impression upon an agent or editor in a social situation, thereby nullifying their chances of being able to wow ‘em with a pitch in a formal meeting.
I wish I could say that this is an unfounded fear, but actually, it’s pretty reasonable: one doesn’t have to spend much time hanging around that bar that’s never more than 100 yards from any writers’ conference in North America to hear a few horror stories about jaw-droppingly rude writers. And I don’t know about you, but one of my more dubious gifts as a human being is an uncanny ability to find the most institutionally powerful person in the room and catch him in a misstatement or crack a joke that skewers his ego, generally before I know who he is.
Hard to imagine how this particular trait would have provided my ancestors with enough of a survival advantage to justify its being passed down the evolutionary line, but I do seem to have been born with it. Many are the family stories about the toddler critiquing the pediatrician’s sartorial choices.
Honestly, does anybody look good in those tacky white polyester coats?
Before any of my fellow compulsive truth-tellers begin to panic, let me hasten to add that agents’ and editors’ anecdotes are almost invariably about genuinely outrageous approach attempts, not minor faux pas. And that’s not just because “You’re not going to believe this, but a pitcher just forgot to tell me whether is book is fiction or nonfiction” isn’t nearly as likely to garner sympathetic murmurs from fellow bar denizens as “This insane writer just grabbed my arm as I was rushing into the bathroom and refused to stop talking for 20 minutes.”
For one thing, the former is too common a phenomenon to excite much of a response from other agents. Unhappily, though, the latter happens often enough that some agents turn against hallway pitching for life. As, indeed, many a product of the post-conference rumor mill can attest.
However — and this is a big however — in my experience, the aspiring writers who sit around and fret about being the objects of such anecdotes are virtually never the folks that ought to be worrying about it. These are not the kind of gaffes that your garden-variety well-mannered person is likely to commit.
The result: polite people end up tiptoeing around conferences, terrified of doing the wrong thing, while the rude stomp around like Godzilla with P.M.S. And then, once an agent who has been smashed into by one Godzilla too many complains on a blog or in an interview about how impolite writers are, the naturally courteous cringe, while the rude remain unfazed. Thus are the polite rendered more and more fearful of running afoul of an unspoken rule or two.
Case in point: a technologically-savvy reader wrote in a couple of years back to ask if it was considered appropriate to take notes on a laptop, iPad, or phone during conference seminars. It’s still not very common (surprising, given how computer-bound most of us are these days) but yes, it is acceptable, under two conditions.
First, if you do not sit in a very prominent space in the audience — and not solely because of the tap-tap-tap sound you’ll be making. Believe it or not, it’s actually rather demoralizing for a lecturer to look out at a sea of faces that are all staring at their laps. Are these people bored out of their minds, the worried speaker wonders, or merely taking notes very intensely?
Don’t believe me? The next time you attend a lecture of any sort, keep your eyes on the speaker’s face, rather than on your notes, your Blackberry, or that Octavia Butler novel you’ve hidden in your lap because you can’t believe that your boss is making you sit through a talk on the importance of conserving paper clips for the third time this year.
I guarantee that within two minutes, the speaker will be addressing half of his comments directly to you; consistent, animated-faced attention is THAT unusual in a lecture environment. The bigger the audience, the more quickly she will focus upon the one member visibly interested in what he is saying.
Heck, at the university where I used to teach, active listening was so rare that occasionally, one or another of my colleagues would get so carried away with appreciation that he would marry a particularly attentive student. One trembles to think what these men would have done had they been gripping enough lecturers to animate an entire room.
Back to the iPad issue. It’s also considered, well, considerate to ask the speaker before the class if it is all right to use any electronic device during the seminar, be it computer, iPhone, or tape recorder.
Why? Think about it: if your head happens to be apparently focused upon your screen, how is the speaker to know that you’re not just checking your e-mail? If you grin suddenly, how can the speaker be sure that it was at the one-liner she just tossed off, and not at some friend’s quip on Facebook? Also, in these decadent days, when the antics of unwary pets and clumsy humans often go viral, how may a speaker be sure that you are not recording her with an eye to posting her speech beneath unflattering lighting on YouTube?
Enough about the presenters’ problems; let’s move on to yours. Do be aware that attending a conference, particularly your first, can be a bit overwhelming. You’re going to want to– and this should sound familiar by now — pace yourself.
“But Anne!” conference brochure-clutching writers everywhere pipe up. “The schedule is jam-packed with offerings, many of which overlap temporally! I don’t want to miss a thing!”?
Yes, it’s tempting to take every single class and listen to every speaker, but frankly, you’re going to be a better pitcher if you allow yourself to take occasional breaks. Cut yourself some slack; don’t book yourself for the entire time.
Why? Well, let me ask you this: would you rather be babbling incoherently during the last seminar of the weekend, or raising your hand to ask a coherent question?
Before you answer that, allow me to add: since most attendees’ brains are mush by the end of the conference, it’s generally easier to get close to an agent or editor who teaches a class on the final day. Fewer lines, less competition.
Do make a point of doing something other than lingering in the conference center for three or four days straight. Go walk around the block. Sit in the sun. Grab a cup of coffee with that fabulous literary fiction writer you just met. Hang out in the bar that’s never more than 100 yards from any writers’ conference; that tends to be where the already-agented and already-published hang out, anyway.
And don’t you dare feel guilty about doing any of these things. Skipping the occasional seminar does not constitute being lax about pursuing professional opportunities: it is smart strategy, to make sure you’re fresh for your pitches. If you can’t tear yourself away, take a few moments to close your eyes and take a few deep breaths, to reset your internal pace from PANIC! to I’m-Doing-Fine.
I know that I sound like an over-eager Lamaze coach on this point, but I can’t overemphasize the importance of reminding yourself to keep breathing throughout the conference. A particularly good time for a nice lung-filling is immediately after you sit down in front of an agent or editor.
Trust me: your brain could use the oxygen right around then. It will help you calm down so you can make your most effective pitch.
And at the risk of sounding like the proverbial broken record, please, please, PLEASE don’t expect a conference miracle. Writing almost never sells on pitches alone, no matter how many times you have heard that apocryphal story about THE HORSE WHISPERER. You are not going to really know what an agent thinks about your work until she has read some of it.
Wait — haven’t I heard something like that before?
Seriously, it’s almost unheard-of for an agent to sign up a client during a conference — and it’s been practically unheard-of since roughly the advent of the personal computer. So I have no idea why so many conference-organizers blithely hand out feedback forms asking if you found an agent at the event. Even the most successful conference pitchers generally don’t receive an offer for weeks, if not months.
See how having realistic expectations can help improve the conference experience, even in retrospect? Remember, your goal here is not to be discovered on the spot, but to get the industry pro in front of you to ask to read your writing. Period.
Yes, I know: I’ve said this before. Repeatedly. And I’m going to keep saying it as long as there are aspiring writers out there who walk into pitch meetings expecting to hear the agent cry, “My God, that’s the best premise since OLIVER TWIST! Here’s a representation contract — and look, here’s my favorite editor now. Let’s see if he’s interested. I want this book sold by midnight!”?
Then, of course, the editor falls equally in love with it, offers an advance large enough to cover New Hampshire in $20 bills, and the book is out by Christmas. As an Oprah’s Book Club selection, naturally, even though neither the Oprah show nor her book club exist anymore.
Long-time readers, chant along with me now: this is not how the publishing industry works. This is not how the publishing industry works. This is not how the publishing industry works…
Did I say that you could stop repeating it?
The key to being a happy conference-goer — and, even more importantly, a happy post-conference writer — is not only to realize that the popular conception of how books move from manuscript to publication is dead wrong, but to believe it. Having to make a significant effort in order to get an agent to read your manuscript is normal.
Thus the appeal of conference pitching: done well, it will allow you to skip the querying stage and pass directly to the submission stage. So being asked to send pages is a terrific outcome for this situation, not a distant second place to an imaginary reality.
Admittedly, though, that is easy to forget in the throes of a pitch meeting. Almost as easy as forgetting that a request to submit is not a promise to represent or publish. Out comes the broken record again:
Whatever an agent or editor says to you in a conference situation is just a conversation at a conference, not the Sermon on the Mount or testimony in front of a Congressional committee. There is no such thing as an implied offer of representation or publication; there are only concrete offers and preliminary conversations. Everything is provisional until some paper has changed hands.
This is equally true, incidentally, whether your conference experience includes an agent who actually starts drooling visibly with greed while you were pitching or an editor in a terrible mood who raves for 15 minutes about how the public isn’t buying books anymore. (Not true, incidentally.) Until you sign a mutually-binding contract, no promises — or condemnation, for that matter — should be inferred or believed absolutely.
Try to maintain perspective. If you can’t, stop and take a few deep breaths.
Admittedly, perspective is genuinely hard to achieve when a real, live agent says, “Sure, send me the first chapter,” especially if you’ve been shopping the book around for eons. But it is vital to keep in the back of your mind that eliciting this request is not the end of your job as a marketer. To slap another golden oldie from the broken record collection on the turntable:
Regardless of how much any given agent or editor says she loves your pitch, she’s not going to make an actual decision until she’s read at least part of it. And she’s not going to clear her schedule for the rest of the month to read it, either.
So even if you are over the moon about positive response from the agent of your dreams, please, I beg you, do not stop pitching to any other agent that might conceivably be a good fit for your book. Try to generate as many requests to see your work as you can.
Why, yes, you’re right: that is going to be a heck of a lot of work. Your point?
No matter who says yes to you first, you will be much, much happier two months from now if you have a longer requested submissions list. Ultimately, going to a conference to pitch only twice, when there are 20 agents in the building, is just not efficient.
Far too many aspiring writers will just give up after one successful pitch, assuming, often wrongly, that a friendly pitch meeting means a predisposition to like a submission or an implied promise to read it quickly. It doesn’t, and it isn’t. So it is very much in your interest to send out submissions to several agents at once, rather than one at a time.
I heard that gasp, but no, there is absolutely nothing unethical about this, unless (a) one of the agencies has a policy precluding multiple submissions (rare) or (b) you actively promised one agent an exclusive. (I would emphatically discourage you from granting (b), by the way — and if you don’t know why, please see the EXCLUSIVES TO AGENTS category at right before you even consider pitching at a conference.)
Some of you look concerned, but trust me, this is what the agents will be expecting you to do. If an agent wants an exclusive peek, she will ask for one point-blank; there’s no such thing as a tacit request for a solo submission. By all means, tell each of the agents in the cover letter that others are looking at it, but don’t make the hugely pervasive mistake of granting an effective exclusive that the agent does not expect, simply because she was the one you liked best.
I see some of you blushing: you were thinking that, weren’t you, conference-goers? Or you have in the past, and then ended up waiting six months to hear back from that agent. Or did not hear back at all, right?
“Wow, Anne!” gasp those of you who have lived through this highly unpleasant experience. “What kind of a crystal ball are you wielding these days? That’s precisely what happened to me!”
No crystal ball needed on this one: it happens to pitchers all the time. They misunderstand the level of connection they made with agents at conferences, committing themselves in principle before the agents in question have even seen their work. “Well, we just clicked,” these writers say.
What they tend not to add is that let’s face it, it’s a heck of a lot less work — not to mention less wearing on the nerves — to send out one submission than, say, seven or eight. It’s also less stressful not to keep querying while that nice agent from the conference considers your submission.
And then one sad day, months after the conference, pitchers that think this way receive the rejection, often as a form letter. “What happened?” one-at-a-timers cry. “I thought we clicked! And now I feel like it’s too late to send out those requested materials to other agents.”
Actually, if less than a year has passed since the conference, it isn’t. But just think how much happier a writer who could say, “Well, I’m sad that the agent I liked best decided against representing my book, but at least those four other agents are still considering it,” would be in that moment. Or even one in a position to sigh with relief and murmur, “Wow, am I ever glad that I kept querying throughout these last six months. Now, I have other requests for materials.”
Besides, your time is valuable: sending out those post-conference submissions one at a time, waiting for a response from each before moving on to the next, could eat up months. Years, even, if you’re dealing with agencies that practice the increasingly common rejection tactic of simply never contacting the writer if the answer is no.
Yes, really. Even if the agent requested the entire manuscript. See now why a savvy writer never grants a tacit exclusive?
Just mention in your cover letter to each that other agents are also reading it, and keep moving forward. Trust me, hearing that it’s a multiple submission not going to annoy anyone that did not explicitly tell you that he does not expect an exclusive peek. That old saw about agents’ getting insulted if you don’t submit one at a time is absolutely untrue. Let’s toss another broken record onto the turntable:
Unless an agent asks for an exclusive look at your work, it’s neither expected nor in your interest to act as if s/he has. In fact, hearing that others are interested may even make your book seem more attractive.
Yet another reason you should keep on pitching in those hallways: it tends to be a trifle easier to get to yes than in a formal pitch. Counter-intuitive, isn’t it? Yet in many ways, casual pitches are more persuasive.
Why? For one simple reason: time. In a hallway pitch, agents will often automatically tell a writer to submit the first chapter, simply in order to be able to keep on walking down the hall, finish loading salad onto their plates, or be able to move on to the next person in line after the agents’ forum.
Seriously, it’s true. If the agent handles your type of work, the premise is interesting, and you are polite, he will usually hand you his business cards and say, “Send me the first 50 pages.”
Okay, pop quiz to see who has been paying attention over the past few days. After the agent says this, do you:
(a) regard it as an invitation to talk about your work at greater length?
(b) regard it as an invitation to a lifetime of friendship?
(c) regard it as a promise to make you the next bestselling author?
(d) say, “Gee, you’re a much nicer human being than {insert name of other agent here}. He turned me down flat,” and go on to give details about how mean he was?
(e) launch into a ten-minute diatribe about the two years you’ve spent querying this particular project?
(f) thank her profusely and vanish in a puff of smoke, so you may pitch to another agent? And before you send out the requested pages IN THEIR ENTIRETY, IN HARD COPY, and OUT LOUD?
If you said anything but (f), I can only advise you run, not walk, to read my Pitchingpalooza series — conveniently gathered for your perusing pleasure under the PITCHING heading on the archive list at right — and as well as the entirety of the INDUSTRY ETIQUETTE category. You need to learn what’s considered polite and reasonable in the industry, pronto.
It will also help you gain a more realistic sense of the immense importance agents and editors attach to their time. In a face-to-face pitch in a formal meeting, agents tend to be more selective than in a hallway pitch. The reason is, you guessed it, time: they’ve got more of it than in a hallway pitch. In a ten-minute meeting, there is actual leisure to consider what you are saying, to weigh the book’s merits.
In short, enough time to save themselves some down the line by rejecting your book now.
Why might this seem desirable to them? Well, think about it: if you send it to them at their request, someone in their office is ethically required to spend time reading it, right? By rejecting it on the pitch alone, they’ve just saved their Millicent 5 or 10 minutes.
In a perverse way, a formal pitch can be significantly harder to give successfully than a casual one. Sitting down in front of an agent or editor, looking her in the eye, and beginning to talk about your book can be quite a bit more intimidating than launching into a hallway pitch.
Think of it this way: every time you buttonhole an agent and say those words is one less query letter you’re going to need to send out.
Still breathing at least once an hour? Good; I’ll move on.
As a veteran of many, many writers’ conferences all over the country, I can tell you from experience that they can be very, very tiring. Especially if it’s your first conference. Just sitting under fluorescent lights in an air-conditioned room for that many hours would tend to leech the life force out of you all by itself, but here, you will be surrounded by a whole lot of very stressed people while you are trying to learn as much as you possibly can.
As you may have noticed, most of my advice on how to cope with all of this ambient stress gracefully is pretty much what your mother said to you before you went to your first party: be polite; be nice to yourself and others; watch your caffeine and alcohol intake, and make sure to drink enough water throughout the day. Eat occasionally.
And you’re not wearing that, are you?
Actually, on the only occasion when my mother actually made that comment upon something I was wearing, she had made the frock in question. For my senior prom, she cranked out a backless little number in midnight-blue Chinese silk that she liked to call my Carole Lombard dress for an occasion where practically every other girl was going to be wearing something demure and flouncy by Laura Ashley. It was, to put it mildly, not what anyone expected the valedictorian to wear.
She hastened to alter it. Even with the addition of quite a bit of additional fabric, most of the male teachers followed me around all night long. The last time I bumped into my old chorus teacher, he spontaneously recalled the dress. “A shame that you didn’t dress like that all the time,” he said wistfully.
Oh, what a great dress that was. Oh, how inappropriate it would have been for a writers’ conference — or really, for any occasion that did not involve going out for a big night on the town in 1939. But then, so would those prissy Laura Ashley frocks.
Which brings me back to my point (thank goodness).
I wrote on what you should and shouldn’t wear to a conference at some length in an earlier post, but if you find yourself in perplexity when you are standing in front of your closet, remember this solid rule that will help you wherever you go within the publishing industry: unless you will be attending a black-tie affair, you are almost always safe with what would be appropriate to wear to your first big public reading of your book.
And don’t those of you who have been hanging around the industry for a while wish someone had shared that little tidbit with you sooner?
To repeat a bit more motherly advice: do remember to eat something within an hour or two of your pitch meeting. I know that you may feel too nervous to feel hungry, but believe me, if you were going to pick an hour of your life for feeling light-headed, your first encounter with your future agent is not a wise choice. If you are giving a hallway pitch, or standing waiting to go into a meeting, make sure not to lock your knees, so you do not faint.
And practice, practice, practice before you go into your meetings. This is the single best thing you can do in advance to preserve yourself from being overwhelmed.
Fortunately, conferences are peculiarly rich in opportunities to practice talking about your book. As I pointed out last time, you will be surrounded by hundreds of other writers. Introduce yourself, and practice pitching to them. Better still, find people who share your interests and get to know them. Share a cookie; ask whether they know a good place to get lunch; talk about your work with someone who will understand.
Because, really, is your life, is any writer’s life, already filled with too many people who get what we do? You will be an infinitely happier camper in the long run if you have friends who can understand your successes and sympathize with your setbacks as only another writer can.
I was thinking about this the other day, when I snuck into the PNWA conference to videotape an interview with a recently-published author and longtime member of the Author! Author! community about his novel. Had the muses abruptly snatched me up, carried me through the air, and flung me down at any similar gathering in the world, I would have known within seconds that I was at a writers’ conference, and on the first day, too.
How did I know? Because the lobby, the bar, and the restaurant in the hotel where the conference was being held was filled with nervous-looking people sitting by themselves. Half of them were peering at pieces of paper, their mouths moving: clearly, they were practicing their pitches. While just a few feet away, a perfectly nice fellow writer was doing precisely the same thing.
As someone who has over the years met hundreds of fabulous people by the simple expedient of turning to the nearest pitch-practicer in a situation like this and saying, “So what do you write?”, I have to say, I find this dynamic sad. I hope that these isolated souls did eventually work up the nerve to say hello to one another, but astonishingly often, I see writers leaving conferences without seeming to say goodbye to anyone.
I cannot urge you strongly enough not to be one of those conference attendees. Make some friends. Because, honestly, a writer’s life cannot be too full of other writers.
Why not? Well, who else is going to be as thrilled to hear that you have landed an agent? Or sold a manuscript? Who else is going to rush out and buy your book the instant it appears in print, because it’s so empowering to see a fellow writer succeed?
Again, I speak from experience: the first people I told about my first book deal — after my SO and my mother, of course — were writers I had met at conferences. Why call them before, say, my college roommate? Because ordinary people, the kind who don’t spend their spare time creating new realities out of whole cloth, honestly, truly, sincerely, often have difficulty understanding the pressures and timelines that rule writers’ lives.
I was lucky: I already knew a lot of writers, including my college roommate — who recently sold her first novel to Algonquin, by the way. (Well done, Julie!) But the very first words my erstwhile SO’s mother uttered after hearing that my memoir had sold were, “What do you mean, it’s not coming out for another couple of years? Can’t you write any faster than that?”?
This kind of response is unfortunately common, and frankly, most people’s eyes glaze over about 42 seconds into an explanation of how a print queue works. I don’t think any writer ever gets used to seeing her non-writer friends’ faces fall upon being told that the book won’t be coming out for a year or two, at least, after the sale that’s just happened, or that upon learning that signing with an agent does not automatically equal a publication contract, or upon receiving the startling revelation that not every book is headed for the bestseller list.
Thought I got off track from the question of how to keep from getting stressed out, didn’t you? Actually, I didn’t: finding buddies to go through the conference process with you can help you feel grounded throughout both the conference and your writing life.
Not only are these new buddies great potential first readers for your manuscripts, future writing group members, and people to invite to book readings, they’re also folks to pass notes to during talks. (Minor disobedience is a terrific way to blow off steam, don’t you find?) You can hear about the high points of classes you don’t attend from them afterward.
And who wouldn’t rather walk into a room with 300 strangers and one keynote speaker with a newfound chum than alone?
Making friends within the hectic conference environment will help you retain a sense of being a valuable, interesting individual far better than keeping to yourself, and the long-term benefits are endless. To paraphrase Goethe, it is not the formal structures that make the world fell warm and friendly; friends make the earth feel like an inhabited garden.
So please, for your own sake: make some friends at the conference, so you will have someone to pick up the phone and call when the agent of your dreams falls in love with your first chapter and asks to see the entire book. And get to enjoy the vicarious thrill when your writing friends leap their hurdles, too.
Oh, you think it didn’t make my day when Julie’s book sold? It made my month. It showed that being serious, talented, and smart can indeed pay off in the long run.
Writing can be a very lonely business. Nothing brightens the long, slow slog like opening your e-mail when you’re really discouraged to find a message from a friend who’s just sold a book or landed an agent.
Well, okay, I’ll admit it: getting a call from your agent telling you that YOU have just sold a book is rather more of a day-brightener. As is the call saying, “I love your work, and I want to represent you.”
But the other is still awfully darned good. Start laying the groundwork for it now.
Something else that can help keep you from stressing out too much: while it’s always nice if you can be so comfortable with your pitch that you can give it from memory, it’s probably fair to assume that you’re going to be the teensiest bit nervous during your meetings. So do yourself a favor — write it all down; give yourself permission to read it when the time comes, if you feel that will help you.
Really, it’s considered perfectly acceptable, and it will keep you from forgetting key points. Please humor me by writing on the top of the paper, in great big letters: BREATHE!
I sense some of you shifting uncomfortably in your seats, stubbornly refusing to breathe. “But Anne,” you point out, “I keep seeing pitching advice online that says if I can’t recite my pitch from memory, I might as well not give it at all.”
Ah, I have seen that advice, too. Almost invariably, it’s talking about pitching a script, not a manuscript — snd a script pitch, my friends, is much, much shorter than the average book pitch. Isn’t it amazing how often terms cross industry lines, yet people assume that since the word is that same, it must mean the same thing in every context in which it is used?.
Besides, people who work with manuscripts for a living understand wanting to write things down. Don’t be ashamed to consult your notes if you get stuck; believe me, everyone involved will be much, much happier to see you read it than to sit there uncomfortably while you struggle to remember the next bullet point on your list.
Do remember to pat yourself on the back occasionally, by the way, for being brave enough to put your ego on the line for your work. As with querying and submitting, it requires genuine guts to submit your ideas to the pros; I don’t think writers get enough credit for that.
In that spirit, I’m going to confess: I have one other conference-going ritual, something I do just before I walk into any convention center, anywhere, anytime, either to teach or to pitch. It’s not as courteous or as public-spirited as the other techniques I have described, but I find it is terrific for the mental health. I go away by myself somewhere and play at top volume Joe Jackson’s song Hit Single and Jill Sobule’s (I Don’t Want to Get) Bitter. Here’s the first:
A charming story about dumbing down a song so it will stand a better chance of making it big on the pop charts, HIT SINGLE includes the perfect lyric to hum while walking into a pitch meeting:
And when I think of all the years of finding out What I already knew Now I spread myself around And you can have 3 minutes, too.
If that doesn’t summarize the difference between pitching your work verbally and being judged on the quality of the writing itself, I should like to know what does. (Sorry, Joe: I would have preferred to link above to your site, but your site mysteriously doesn’t include lyrics.) Here’s the second song:
For those of you reading this at work (hey, it happens) and thus not able to play the song, this ditty about complaining concludes with a pretty good mantra for any writing conference-goer:
So I’ll smile with the rest, wishing everyone the best. And know the one who made it made it because she was actually pretty good. ‘Cause I don’t want to get bitter. I don’t want to turn cruel. I don’t want to get old before I have to. I don’t want to get jaded. Petrified and weighted. I don’t want to get bitter like you.
I hum that one a lot during conferences, I’ll admit — and not because you can’t throw a piece of bread at a major writers’ conference without hitting someone just delighted to moan about how hard it is to get published these days. Cynicism often masquerades as knowledge. I tend to start humming when a bestselling author who landed his agent 25 years ago, when the task was significantly easier, but does not seem aware that ambient conditions for aspiring writers have changed radically. Or a more recent success whose agent is her cousin’s next-door neighbor’s husband tells a roomful of people who have been querying for the past five years that good writing will inevitably find a home.
Perhaps, but certainly not easily. The Agency Fairy just receives too many requests for help these days. Anyone who tells you that the only possible barrier to landing an agent is the quality of your writing simply isn’t familiar with the current reality of the representation market.
What you’re trying to do is not easy or fun, but you can do it. You are your book’s best advocate; act like it. And remember, all you’re trying to do is to get these nice people to take a look at your writing.
No more, no less. It’s a perfectly reasonable request for an aspiring writer to make to an agent, and you’re going to be terrific at making it. How do I know? Because you’ve been sensible and brave enough to face your fears and prepare like a professional.
Kudos to you for taking your writing that seriously. Beginning Monday, I shall be talking about how to go about doing something that will help that agent or editor that asked to see your manuscript take your writing seriously: presenting it professionally and packing it off sensibly.
Oh, you thought I had stopped harping on the whatever you do, don’t send requested materials right away. Far from it. But first, I shall be keeping my promise from earlier in the week: tomorrow, I have a treat in store for you.
Keep breathing, everyone, and keep up the good work!