And this above all things: label your book correctly

Last week, I talked a good deal about the risks that writers of literary fiction and others who play with the standard structures and usages of the language take in submitting their unusual work to agencies and editors. While I’m on the subject, this is probably a good time to revisit a very common writerly prejudice about literary fiction. To whit:

It is commonly believed that all good writing is literary, and that referring to one’s own work as literary is synonymous with saying that it is well written. Neither of these propositions is true.

Literary fiction is a marketing category, just as fantasy or historical romance are marketing categories. It refers to the 3-4% of the fiction market designed to be read by readers with college educations (or at any rate, large vocabularies), a high tolerance for introspection, and no inherent distrust of high falutin’ punctuation frills like the semicolon. The beauty of the writing is a major part of the point of the book, and character development trumps plot, generally speaking.

So when a writer walks up to an agent or editor at a conference and says something like, “It’s a thriller, but it’s written like literary fiction,” it does not translate as, “Gee, this is a really well-written thriller,” but as, “This writer doesn’t know the market.” It’s almost as great a faux pas as when an author speaks of his own work as a “fiction novel” (all novels are fictional) or “a nonfiction memoir” (all memoirs are nonfiction). It’s an admission that the writer isn’t very familiar with the lingo of the trade.

And we all know how fond agents and editors are of explaining the nuances of the industry to up-and-coming writers.

But sounding like a neophyte is not the only reason to avoid muddying your category distinction by adding the literary label as if it were the Good Housekeeping Seal of Approval. Why, the average agent will think upon being told that a genre work is literary, doesn’t this writer write in the language of his chosen genre? Every genre has its handful of conventions; is this writer saying that he’s simply decided to ignore them? Why write in a genre, if you’re not going to write in the genre’s style? And why am I asking myself this string of rhetorical questions, instead of listening to the pitch this writer is giving or paying attention to the query in front of me?

See the problem? Calling non-literary work literary sounds a bit sheepish, as if you were saying that given your druthers, you would be writing literary fiction instead of what you have in fact written. If you want to write literary fiction, fine: I hope you win a Nobel Prize. However, if you write in a genre, you should be proud of the fact, not apologetic — if not for your own sake, then for the sake of the impression you will make when you pitch it. Think about it: is someone who has devoted her life to the promotion of science fiction and fantasy going to THANK you for indirectly casting aspersions on the writing typical of that genre? There’s a lot of beautifully-written SF and fantasy out there — it’s just written within the confines of the genre.

So the quicker you can shake the unfortunately pervasive rumor that a genre label automatically translates in professional minds into writing less polished than other fiction, the better. No, no, no: genre distinctions, like book categories, are indicators of where a book will sit in a bookstore; they’re not value judgments. Simple logic would dictate that an agent who is looking for psychological thrillers is far more likely to ask to see your manuscript if you label it PSYCHOLOGICAL THRILLER than just as FICTION. And an agent interested in psychological thrillers will not even sniff at a book labeled LITERARY FICTION.

This is not to say that agents do not sometimes tag their clients’ work with, “but it reads like literary fiction” or “it’s on the mainstream-literary cusp,” if they feel this is a selling point for a particular book. But remember those signs on roller coasters that say, “You must be this tall to ride the Ultra-Mega Flume of Doom,” that made you so angry as a kid? In the industry, there are invisible signs reading, “You must be with this important an agency to blur publishing categories.”

Really. Just as editors are conditioned to regard an author who calls twice per week to talk about promotional opportunities a pest, but an author whose agent calls just as often with exactly the same information a joy, they respond better to certain phrases when agents say them.

During the big-break-seeking period of a writer’s career, the more accurately a book is labeled, the more likely it is to catch the eye of an agent or editor who honestly wants to snap up that kind of book. Think of it as a professional courtesy: hyper-specific category labels are a shortcut that enables them to weed out pitches outside their areas almost instantly; that, in case you were wondering, is why agents like to be told the category in the first paragraph of the query letter. It saves them scads of time if you tell them instantly whether your book is a hardboiled mystery or a caper mystery: if it isn’t the variety they are looking for today, they can reject it almost immediately.

Think of it as your little Christmas present to them. And to yourself: why waste your already-overburdened time catering to someone who doesn’t handle what you write?

I learned the hard way just how category-minded folks in the industry can be. I write mainstream fiction and memoir, but I once had the misfortune to be assigned for a conference critique to an editor who did not handle either. I was disappointed, of course, but I am a great believer in trying to turn these conference matching accidents into learning opportunities. So, gritting my teeth like a nice girl, I listened patiently to what he had to say about the first chapter of my novel.

What he had to say, unsurprisingly, was that while he found the writing excellent, he would advise that I change the protagonist from a woman to a man, strip away most of the supporting characters, and begin the novel with a conflict that occurred two-thirds of the way through the book, the fall of the Soviet Union. “Then,” he said, beaming at me with what I’m sure he thought was avuncular encouragement, “you’ll have a thriller we can market, dear. I’d been happy to take another look at it then.”

Perhaps I had overdone the politeness bit; I hate it when total strangers call me dear. I’m not THAT cute, I tell you. “But it’s not a thriller.”

He could not have looked more appalled if I had suddenly pulled a switchblade on him. “Then why are you talking to me?” he huffed, and hied himself to the bar for what I believe was yet another double Scotch.

In retrospect, I can certainly understand his annoyance: if I had been even vaguely interested in writing thrillers, his advice would have been manna from heaven, and I should have been droolingly grateful for it. I would have fallen all over myself to thank him for his 20-minute discourse about how people who read thrillers (mostly men) dislike female protagonists, particularly ones who (like my protagonist) are well educated. The lady with the Ph.D. usually does not live beyond the first act of a thriller, he told me, so yours truly is going to keep her pretty little head sporting its doctoral tam in another genre. Dear.

I learned something very important from this exchange: specialists in the publishing biz are extremely book-category myopic; the thriller editor and I could not have had less to say to each other if he had been speaking Urdu and I Swedish. To his mind, every way in which my work deviated from what he wanted to publish was a black mark against my novel. Books outside a publishing professional’s area of expertise might as well be poorly written; in his mind, no other kinds of books are marketable.

Just in case you think that I’ve just been being governessy in urging you again and again to be as polite as possible to EVERYONE you meet at ANY writers’ conference: that near-sighted editor is now a high mucky-muck at the publishing house that later bought my memoir — which, I can’t resist telling you, covers in part my years teaching in a university. Chalk one up for the educated girls. But isn’t it lucky that I didn’t smack him in his condescending mouth all those years ago?

So label your work with absolute clarity, and revel in your category affiliation. Think about it: would Luke Skywalker have been able to use the Force effectively in a mainstream romantic comedy? No: the light sabers shine brightest in the science fiction realm.

In other words, to thine own genre be true; if you’re good at what you do, there’s no need it tart your work up with extravagant claims. Let your excellent writing speak for itself. And keep up the good work!

Nonfiction book categories – and a cheerier Anne

Hello, dear friends —

 

Well, I’m in a much better mood than I was last week: I realized over the weekend that since I don’t own much of anything, it matters less if I’m sued over my memoir, A FAMILY DARKLY, than if I were well-to-do. If my publisher, which I believe IS well-to-do, isn’t taking the lawsuit threats particularly seriously, I suppose I should be even less concerned.

 

It did get me thinking, though, about the ironies of this business. When the marketing department came up with the title of my book, I was actually pretty annoyed: I had wanted to call it IS THAT YOU, PUMPKIN?. (Just so you know, first-time authors very seldom get to name their own books; I have it on reliable authority that there are publishing houses that automatically change EVERY title that they acquire, just to put their stamp upon the book.) “What does that title MEAN?” I asked, with some heat. “What precisely is dark about my family? And while we’re at it, can I at least beg for a comma, to create at least the illusion of its being grammatically correct?”

 

I never really got an answer, except to have it pointed out to me repeatedly that a movie based upon one of Philip’s books (A SCANNER DARKLY, which everyone should rush out and read immediately) is scheduled to come out approximately when my book does. The connection between my book and the movie, I gather, is to be almost subliminal.

 

In any case, I threw a fit over it at first. I told them that I could never bring myself to say it with a straight face. I argued; I complained; I believe I even whined, to no avail. A FAMILY DARKLY it was.

 

I’ve had the summer to get used to it, but to be absolutely frank, it didn’t really start to grow on me until I started receiving threats from the Dick estate. Actually, I had kind of liked Philip’s kids before that; I had thought we were getting along pretty well, until they decided that I was the Anti-Christ, for reasons I have yet to fathom. Many other writers have said far, far worse things about their father than I do, and yet I’m the only one that they’ve ever threatened to sue. Go figure.

 

They threatened first in early July, promising a bumper crop of demanded textual changes by the first week of August. The list of demands never came, however, so I thought, understandably, that they’d changed their minds. So the letter from their lawyer, delivered to my doorstep in early September, came as something of a surprise.

 

Turns out that one of their objections is that they believe that my book gives the false impression that they agree with my point of view. It doesn’t, but there’s no convincing angry people of anything that they don’t want to hear. In fact, the only thing in it that I can find in the book that might remotely be construed, if read backwards and upside-down, to indicate approval is a description of one lunch we had together, and one brunch at my house.

 

I don’t know about you, but I often eat meals with people who disagree with my opinions. I don’t feel it commits me to anything.

 

In any case, I’ve been revising like mad, to remove any vestige of an impression that these people and I ever agreed on so much as the time of day; unless I’m very much mistaken, the draft going to press will not even allow the reader to conclude that they were remotely civil to me. I hope they shall be pleased. (The funny thing is, it was not even hard to switch the tone: one of the complainants spent the first half-hour of her visit to my house rudely snooping around, staring at all of my possessions as if she were trying to value them for future sale. For all I know, she was: how am I to know if she was already contemplating a lawsuit, before she had even read the book?)

 

Now, I feel the title of the book is really, really appropriate: not to describe my family, but theirs. All’s well that ends well, right?

 

Okay, on to the promised topic du jour: the categories of nonfiction books. Again, the category belongs in the first paragraph of your query letter, as well as on the title page of your book and as part of your verbal pitch. Like genre, NF categories are the conceptual boxes that books come in, telling agents and editors roughly where it would sit in a bookstore. (The nonfiction categories are a much rougher indication of location than the fiction. Do be aware that the categories used in the publishing industry are not necessarily the same as those used by bookstores. In my own area, for instance, I have noticed that Barnes & Noble tends to shelve biography, autobiography, and memoir together; Amazon lumps memoir into the autobiography category.)

 

By telling an agent up front which category your book is, you make it easy for her to tell if it is the kind of book she can sell. Do bear in mind that the first things an agent or editor now tends to look for in a NF book query is not a great idea, but the platform of the writer. Your job in the query letter will be to sell yourself as the world’s best-qualified person to write this book.

 

Fortunately, most of the categories are pretty self-explanatory.

 

ENTERTAINING: no, not a book that IS entertaining; one ABOUT entertaining.

 

HOLIDAYS: about entertaining people at particular times of year.

 

PARENTING AND FAMILIES: this includes not only books about children, but books about eldercare, too.

 

HOUSE AND HOME: so you have a place to be PARENTING and ENTERTAINING your FAMILIES during the HOLIDAYS. This is for both house-beautiful books and how-to around the home. At some publishing houses, includes GARDENING.

 

HOW-TO: explains how to do things OTHER than house- and home-related tasks.

 

COOKBOOK: I suspect that you’ve seen one of these before, right?

 

FOOD AND WINE: where you write ABOUT the food and wine, not tell how to make it.

 

LIFESTYLE: Less broad than it sounds.

 

SELF-HELP: if you have ANY platform to write one of these, do so. These are the books that can land you on Oprah.

 

HEALTH: body issues for laypeople. If your book is for people in the medical professions, it should be classified under MEDICAL. Diet books are sometimes listed here (if there is a general philosophy of nutrition involved), sometimes under FOOD (if it is less philosophical), sometimes under COOKBOOK (if there are recipes), sometimes under FITNESS (if there is a substantial lifestyle/exercise component).

 

FITNESS: exercise for people who consider themselves to be out of shape.

 

EXERCISE: fitness for people who consider themselves to be in relatively good shape.

 

SPORTS: exercise for competitive people in all shapes.

 

HISTORICAL NONFICTION: Your basic history book, intended for a general audience. If it is too scholarly, it will be classified under ACADEMIC.

 

NARRATIVE NONFICTION: THE hot category from a few years ago. Basically, it means using fiction techniques to tell true stories.

 

TRUE CRIME: what it says on the box.

 

BIOGRAPHY: the life story of someone else.

 

MEMOIR: the life story of the author, dwelling on personal relationships.

 

AUTOBIOGRAPHY: the life story of the author, focusing on large, generally public achievements. The memoirs of famous people tend to be autobiographies.

 

ESSAYS are generally published in periodicals first, then collected.

 

WRITING: technically, these are HOW-TO books, but editors love writing so much that it gets its own category.

 

CURRENT EVENTS: explanations of what is going on in the world today, usually written by journalists. Do be aware that if you are not already a recognized expert in a current event field, your book probably will not be rushed to market, and thus perhaps will not be on the market while the event you have chosen is fresh in the public mind. Bear in mind that most books are not published until over a year after a publisher buys the book. This really limits just how current the events a first-time writer comments upon can be.

 

POLITICS: About partisan ideology.

 

GOVERNMENT: about the actual functions, history, and office holders of the political realm.

 

WOMEN’S STUDIES: a rather broad category, into which history, politics, government, and essays related to women tend to migrate. Logically, I think it’s a trifle questionable to call one book on labor conditions in a coal mine in 1880 HISTORY, and call a book on labor conditions in a predominantly female-staffed shoe factory in 1880 WOMEN’S STUDIES, but hey, I’m not the one who makes the rules.

 

GAY AND LESBIAN: Much like WOMEN’S STUDIES, this category includes works from a varied spectrum of categories, concentrating on gay and lesbian people.

 

LAW: This includes books for the layman, as well as more professionally-oriented books. Some publishers compress this category with books about dealing with governmental bureaucracies into a single category: LAW/GOVERNMENT.

 

ARTS: a rather broad category, no?

 

PHILOSOPHY: Thought that is neither overtly political nor demonstrably spiritual in motivation.

 

RELIGION: books about the beliefs of the major established religions.

 

SPIRITUALITY: books about beliefs that fall outside the major established religions. Often, the Asian religions are classified under SPIRITUALITY, however, rather than RELIGION. Go figure.

 

EDUCATION: Books about educational philosophy and practice. (Not to be confused with books on how to raise children, which are PARENTING AND FAMILIES.)

 

ACADEMIC: books written by professors for other professors. Tend not to sell too well.

 

TEXTBOOK: books written by professors for students.

 

REFERENCE: books intended not for reading cover-to-cover, but for looking up particular information.

 

PROFESSIONAL: Books for readers working in particular fields.

 

MEDICAL: Books for readers working in medical fields. (Not to be confused with HEALTH, which targets a lay readership.)

 

ENGINEERING: I’m going to take a wild guess here – books written by and for engineers?

 

TECHNICAL: Books intended for readers already familiar with a specific field of expertise, particularly mechanical or industrial. Unless the field is engineering, or computers, or cars, or medical…

 

COMPUTERS: fairly self-explanatory, no?

 

INTERNET: again – speaks for itself.

 

AUTOMOTIVE: I’m guessing these aren’t books for cars to read, but to read about cars. (Sorry, I couldn’t think of anything remotely funny to say about this. I’ve had a really long day.)
FINANCE: covers both personal finances and financial policy.

 

INVESTING: finance for those with more than enough money to pay the rent.

 

BUSINESS: this is another rather broad category, covering everything from tips for happy office interactions to books on executive manners.

 

CAREERS: books for people who are looking to break into a field. Includes books on how to find a job, how to interview, how to write a resume…

 

OUTDOORS AND NATURE: again, rather broad, as it encompasses everything outside a building that does not involve SPORTS, EXERCISE, FITNESS…

 

TRAVEL: Books on how to get there and what to do when you do get there.

 

TRAVEL MEMOIR: First-person stories about someone who went somewhere.

 

PHOTOGRAPHY: both books about and books of.

 

COFFEE TABLE BOOK: Books with big, gorgeous pictures and relatively little writing.

 

GIFT BOOK: Impulse buys.

 

Looking at this list, it strikes me as rather incomplete set of categories to explain all of reality. However, these are indeed the major categories – and as with fiction, you definitely need to specify up front which your book is.

 

Boy, am I glad to be finished with this set of information! I’m not a big fan of lists, as reading matter goes. Tomorrow, I shall show you how to format a standard title page, which will be much more fun.

 

In the meantime, keep up the good work!

 

— Anne Mini