Posted on - 3 Comments on How to write a really good query letter, part VI: toiling productively in the vineyards of literature, or, would Pavlov’s doggie like a biscuit?

How to write a really good query letter, part VI: toiling productively in the vineyards of literature, or, would Pavlov’s doggie like a biscuit?

Those of you who have been hanging around Author! Author! for a while may well recognize this gorgeous image from the Book of Hours. I like to yank it out of the mothballs every now and again, because it is such an accurate depiction of how so many aspiring writers view the work of querying these days: a long, toilsome effort aimed toward impressing the powerful folks in the white castle on the hill — who may or may not be paying attention — under a sky that (we hope) conceals at least a few minor deities rooting for the underdog’s eventual success.

What’s that you say, campers? That’s what it felt like back I was trying to find the right agent back in the dimly-remembered mists of the Paleolithic era, but everyone concerns feels perfectly marvelous about the process today? Whew, that’s a relief — thanks for clearing up that little misconception.

On the off chance that I wasn’t the only writer who ever shivered in the face of seemingly unalterable industry coldness, I feel an obligation to point out from the other side of the Rubicon that even those newest to querying are not as entirely helpless in the face of it as we writers tend to tell ourselves we are. Although much of a writer’s progress along the road to publication is dependent upon factors outside her control — fads in style, fashions in content, and what kind of memoir has garnered the most scandals recently, to name but three — how an aspiring writer presents her work to the industry is in fact entirely under her own control.

Which is a really, really nice way of saying that from a professional reader’s point of view, scads of query letters traject themselves like lemmings straight from the envelope into the rejection pile with scarcely a pause in between.

Sadly, the vast majority are rejected for reasons that don’t necessarily have anything to do with the potential personality fit between the author and agent, the agent’s ability to sell the book in question, or even the quality of the writing. Because agents and their screeners read hundreds of the darned things per week, even if only 20 of them share the same basic mistake — and trust me, more of them will — the 21rst query that carries even a shade of similarity is likely to trigger a knee-jerk reaction so strong that even Dr. Pavlov would shake his head and say, “No kidding? Just because the letter was addressed to Dear Agent, rather than to an individual?”

Oh, yes, Dr. Pavlov, there are few epistolary errors that engender a stronger — or quicker — negative response than a Dear Agent letter. But that’s merely the best-known of the notorious query-readers’ pet peeves.

I heard that giant collective huff of indignation out there: you’re thinking that Millicent the agency screener is hyper-sensitive, far more eager to reject a query than to accept it, and perhaps even downright mean. Heck, judging by the expressions on your faces, you probably wouldn’t be remotely surprised to learn that she regularly eats live kittens for breakfast, snarls at babies, and honks her horn when Boy Scouts assist people with canes across the street.

Don’t be ridiculous. Millicent lives in New York City; she doesn’t drive a car.

Perhaps she does reject writers for a living, but that doesn’t mean that rejections are necessarily her fault: as I mentioned earlier in this series, many, many, MANY query letters just scream from their very first paragraph, “Reject me! I have no idea what I’m doing on your desk, much less what book category the manuscript my rambling prose professes to promote might best fit into, so why not put me out of my misery right away?”

The ubiquity of such self-rejecting letters means that the all-too-common writerly practice of blaming the rejector is not the best strategy for landing an agent. Call me zany, but if a query elicits a rejection for any reason other than that the storyline or argument in the proposed book didn’t grab Millicent or her boss, my first question is not, “Oh, how could the screener have made such a mistake?” but “May I have a look at that letter, so see how the writer may improve it?”

Why do I tend to leap straight to that conclusion, you ask? Experience, mostly. If there is a single rule of thumb that may be applied at every stage of any successful author’s career, it’s that it ALWAYS behooves us to look critically at our own writing before assuming that the only possible explanation for frowned-upon writing lies in the eye of the predisposition of the reader to frown.

My, that was a convoluted sentence, wasn’t it? Let me put it more simply: offense does not always lie in the propensity of the affronted to take umbrage. Millicent may indeed be a bit rejection-happy at times, but any writer can learn how to avoid provoking her.

As with a manuscript, the writer of a query will virtually always be better off taking steps to improve what she can control than blaming the rejection upon other factors. It is possible to learn from one’s own mistakes, even in the current insanely competitive agent-seeking environment, where the vast majority of queriers are never told precisely what made Millicent slide their letters directly into their SASEs with a copy of the agency’s prefab one-size-fits-all rejection note.

Or, in the case of e-queries, to hit the REPLY key, sending the prefab rejection reply. (You didn’t honestly believe that Millicent or her boss actually re-typed those platitudes every time, did you?)

In the spirit of trying to avoid being the object of either dismal fate, I began running through a checklist of some of the most common query letter mistakes yesterday. Let’s recap, shall we?

(1) Is my query letter longer than a single page in standard correspondence format?

(2) If my query letter just refuses to be shorter, am I trying to do too much here?

(3) If my query letter is too long, am I spending too many lines of text describing the plot?

(4) Is my query letter polite?

(5) Is it clear from the first paragraph on what precisely I am asking the agent to represent?

(6) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?

(7) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?

Please do take the time to re-read your query before you answer these questions or the ones to come. Yes, even if some of these points sound a trifle redundant to those of you who have been reading my blog for a while: you would be well within your rights to think, honestly, don’t all of us know by now to avoid sounding bitter in a query letter? Or to be polite while doing it?

Well, probably so, but humor me here, because it’s quite easy to fall into the habit of pumping out those queries without really pondering their content — or whether this particular letter is the best means of marketing to that particular agent.

In fact, serial queriers often do not change anything but the first paragraph, address, and salutation between each time they sent out their mailed letters, more or less insuring that a mistake made once will be replicated a dozen times. Copying and pasting the text of one e-mailed query into the next guarantees it.

And those of you who habitually did this were surprised to receive form-letter rejections? The electronic age has made it much, much easier to be dismissive.

In short, it’s worth reviewing what’s going out every once in a while, to ascertain that the query matches the recipient well. Which, coincidentally, brings me to the next question on the checklist:

(8) Have I addressed this letter to a specific person, rather than an entire agency or any agent currently walking the face of the earth? Does it read like a form letter?

Many aspiring writers approach quite a few agents simultaneously — and with good reason. At this point in publishing history, when many agencies don’t even respond to e-mailed queries if the answer is no, waiting to hear back from one agent before approaching the next is poor strategy. One-by-one queries can add years to the agent-finding process.

Do I hear some restless murmuring out there? “But Anne,” I hear some of you conference veterans protest, “I heard that some agents will become furious if they find out that a writer is sending out many queries simultaneously. I don’t want to scare them away from my book by breaking their rules right off the bat!”

I agree with the general principle imbedded in this cri de coeur — it’s only prudent to check an agency’s website and/or its listing in one of the standard agency guides to ascertain that you know what precisely the agent you are addressing wants to see in a query packet. If you haven’t been agent-shopping lately, the differentials can be astonishing: some want queries only, others want synopses, many ask for pages to be placed in the body of an e-mail, a few ask queriers just to go ahead and send the first 50 pages unsolicited.

The moral: there is no such thing as a one-size-fits-all query packet. In order not to run afoul of these wildly disparate expectations, a querier must be willing to do a bit of homework and follow individualized directions.

Admittedly, sometimes an agency’s listing in one of the standard guides, its website, and what one of its member agents will say at a conference are at odds. In the event of a serious discrepancy, don’t call or e-mail the agency to find out which they prefer. Go with the information that appears to be most recent — in my experience, that’s usually what’s posted either on the website or on Publisher’s Marketplace.

What no agency will EVER leave off any of its expressions of preference, however, is mention of a policy forbidding simultaneous querying, the practice of sending out queries to more than one agent at a time. Some do have policies against simultaneous submissions, where more than one agent is reading requested materials at the same time, but believe me, the agencies that want an exclusive peek tend to be VERY up front about it.

So If you have checked to ascertain that the agent of your dreams — or at least the next on your list — does not have an exclusivity policy, you should assume that s/he doesn’t. End of story. Trust me, if an agent who does prefer an exclusive peek doesn’t want other agents seeing it, s/he will let you know.

Until then, it’s a waste of your valuable time to grant a de facto exclusive to someone who hasn’t asked for it. (For some tips on dealing with an actual request for an exclusive, if and when it comes up, please see the EXCLUSIVES TO AGENTS category on the list at right.)

So why does the rumor that that most agents secretly crave exclusives (and thus penalize queriers who don’t read their minds and act accordingly) remain so pervasive? Beats me. If I had to guess, I would say that it is an unintended side effect of agents’ standing up at writers’ conferences and saying, “For heaven’s sake, don’t send out mass queries — if I see a query that’s clearly been sent to every agent in the book, I send straight it into the rejection pile.”

Since everyone in the room will nod sagely in response, the agent will not unnaturally assume that the entire audience knows that s/he is referring not to the practice of querying several agents simultaneously, but to the astonishing common feat of sending (often via e-mail) an IDENTICAL query letter to, say, a hundred agents all at once. (And if you don’t know why that’s a bad idea, you might want to check out this archived post before you launch a flotilla of your own.)

As we have discussed, a query letter designed to please all is unlikely to be geared to the specific quirks and literary tastes of any particular agent — one of the many reasons that this shotgun approach seldom works. The other, believe it or not, is that mass submitters often render the fact that they don’t know one agent on their lists from another by sending out what is known in the biz as a Dear Agent letter. As in one that begins:

Dear Agent,

I haven’t the vaguest idea who you are or what you represent, but since the big publishing houses don’t accept submissions from unagented authors, I come to you, hat in hand, to beg you to represent my fiction novel…

Why, when there is so much to resent in this (probably quite honest) little missive, would the salutation alone be enough to get this query rejected without reading farther? Well, to folks who work in agencies, such an opening means only one thing: the writer who sent it is sending an identical letter to every agent listed on the Internet or in one of the standard agency guides.

Willy-nilly, with no regard to who represents what and consequently who is likely to be interested in the book at hand.

Which means, they reason, that it is unlikely to the point of mockery that the book being proposed is going to fit the specific requirements and tastes of any of the agents currently domiciled at the agency. And, most will additionally conclude, the writer hasn’t bothered to learn much about how the publishing industry works.

Yes, yes, I know: I’ve talked about this phenomenon before in this series, but I live in terror that even one of my readers will make this fundamental mistake in the interest of saving time. Since virtually any Millicent will simply pitch a Dear Agent letter into the reject pile, if not actually the trash (Dear Agent letter-writers seldom know to include SASEs), it’s in your best interest to make it quite, quite obvious to whom you are addressing your missive. In fact, the query most likely to succeed is one that is specialized not only in the salutation, but in the first paragraph as well.

How, you ask? Good question.

(9) Do I make it clear in the first paragraph of the letter SPECIFICALLY why I am writing to THIS particular agent — or does it read as though I could be addressing any agent in North America?

This is a corollary of the last, of course — to put it another way, writers aren’t the only ones screaming at the heavens, “Why me? Why me?” Agents scream it, too, albeit with a slightly different meaning.

No, but seriously, agents (and their screeners) wonder about this. Given half a chance and a martini or two, many agents will complain vociferously about queries that read as though the writer simply used a mail merge to address letters to every agent listed on a particular website or in a given guide.

Those of you who have been following this blog for a while may find this question SLIGHTLY familiar, and for good reason: this is a NOTORIOUS agents’ pet peeve.

So it’s worth taking a look at your query letter and asking yourself if it answers the question: there are hundreds and hundreds of literary agents in the United States alone — why did you choose this one, out of all others, to query? What specifically about this agent’s track record, literary tastes, and/or bio led you to say, By gum, I would like this person to represent my work?

And no, in this context, because she is an agent and I desperately want to sell my book, is not a reason likely to impress Millicent. She hears it too often.

Remember, agents — like most other people — tend to be proud of their best work: if you want to get on their good side, showing a little appreciation for what they have done in the past is just good strategy. Especially if you can honestly compliment them on a project they really loved, or one that was unusually difficult to sell.

See why I kept urging you earlier this summer to ask those panels of agents at conferences some pointed questions about their favorite projects? I was just looking to help you glean some useful information.

I picked this little trick up not at writers’ conferences, but in academia. When a professor is applying for a job, she is subjected to a form of medieval torture known as a job talk. Not only is she expected to give a lecture in front of the entire faculty that is thinking of hiring here, all of whom are instructed in advance to jump on everything she says with abandon, but she is also expected to have brief private meetings with everyone on the faculty first.

It’s every bit as horrible as it sounds, like going through a series of 20 or 30 interviews with authors who think simply everyone in the universe has read their work. (Everyone smart, anyway.) If you’re the job candidate, you’d better have at least one pithy comment prepared about each and every faculty member’s most recent article, or you’re toast.

Gee, I can’t imagine why I didn’t want to remain in academia. But it did teach me something very valuable indeed: pretty much every human being affiliated with every book ever published likes to be recognized for the fact.

Fortunately, it’s very easy to work a compliment into a query letter without sounding cheesy or obsequious. If the agent you are querying has represented something similar to your work in the past, you have a natural beginning:

Since you so ably represented X’s excellent book, {TITLE}, I believe you may be interested in my novel…”

I had lunch a while back with a writer who used this method in a pitch with triumphant success. The agent was blown away that the writer had taken the time to find out whom she represented and do a little advance reading.

There are many ways to find out what an agent has represented. Check the acknowledgments of books you like (authors often thank their agents), or check the agency’s website to see whom the agent represents. If all else fails, call the book’s publisher, ask for the publicity department, and ask who the agent of record was; legally, it’s a matter of public record, so they have to tell you.

Actually, with small publishers, this isn’t a bad method for finding out what they are looking to publish. I once had a charming conversation with an editor at a small Midwestern press, who confided to me that when she had acquired the book about which I was inquiring, the author did not yet have an agent. Sensing an opportunity, I promptly pitched my book to her — and she asked me to send her the first fifty pages right away.

Moral: sometimes opportunities are hiding in some unexpected places. For instance…

(10) If I met this agent or editor at a conference, or am querying because I heard him/her speak at one, or picked him/her because s/he represents a particular author, do I make that obvious immediately?

I am surprised at how often writers seem reluctant to mention this, but since such a low percentage of the aspiring writers out there attend conferences (under 4%, according to the last estimate I saw), attending a good one that the agent you’re querying also attended is in fact a minor selling point for your book: the prevailing wisdom goes that writers who make the investment in learning how to market their work professionally tend to have more professional work to present.

A kind of old-fashioned notion, true, but if you’re a conference-goer, it’s one you should be riding for all it is worth.

If you have heard the agent speak at a conference, read an article she has written in a writer’s magazine or online, or even just noticed that your favorite author thanked her in the acknowledgments of a book you liked, mention that in the first line of your query letter. If you have no such personal reason, be polite enough to invent a general one:

Since you represent literary fiction, I hope you will be interested in my novel…

I would suggest being even more upfront than this, if the conference in question was a reputable one and you did in fact attend it. Why not write the name of the conference on the outside of the envelope, in approximately the same place where you would have written REQUESTED MATERIALS had you pitched to the agent successfully there?

And if you are an e-querying type, why not mention it in the subject line of the e-mail? (Also a good idea to include: the word QUERY.)

Oh, and lest I forget to mention it later in this series:

(11) Am I sending this query in the form that the recipient prefers to receive it? If I intend to send it via e-mail, have I quadruple-checked that the agency accepts e-mailed queries?

Stop laughing, hard-core web fiends. The publishing world runs on paper — even as I write this, it’s still far from unusual for a prestigious agency not to accept e-submissions at all. Even agencies with websites (which not all of them maintain, even today) that accept submissions directly through the website often employ agents who prefer paper queries, even from writers residing in foreign countries for whom getting the right stamps for the SASE is problematic. (Don’t worry, those of you reading this abroad: I’m going to be talking soon about how to deal with the stamp problem.)

Double-check the agency’s policy before you e-query. This information will be in any of the standard agency guides, and usually on the website as well.

If you’re in any doubt, query via regular mail — strategically, it’s a better idea, anyway.

Yes, you read that correctly. Generally speaking, I’m not a fan of querying via e-mail, for the exceedingly simple reason that it’s far, far less work to reject someone by the press of a single button than by stuffing a response into a SASE. A truly swift-fingered Millicent can reject 50 writers online in the time that it would take her to reject 10 on paper.

Not to mention the fact that the average reader scans words on a screen 70% faster than the same words on paper. (Or at least she did the last time I checked the statistics.) I can’t conceive of any writer who has thought about it actively longing to have Millicent spend less time reading his letter than she already does, can you?

The relative speed of scanning e-queries is why, in case you’re wondering, quite a few of the agencies that actively solicit online queries tend to respond more quickly than those that don’t. Or not at all — which means that it’s also worth your while to check an agency’s policy on responding to e-queries before you approach them; many have policies that preclude responding to a querier if the answer is no.

I sense an unspoken question hanging in the air right now. Go ahead; ask.

“But Anne,” I hear many of you shout, “what happens if I accidentally send an e-query to an agent who doesn’t like them, or a paper query to one who prefers to be approached electronically? That won’t result in an automatic rejection, will it?”

Not necessarily. But let me ask you this: who would you prefer to read your letter, an agent calmly going through a stack (or list) of queries, or an agent whose first thought upon seeing your epistle is, “Oh, God, not another one! Can’t any of these writers READ? I’ve said in the last ten years’ worth of Herman’s Guides that I don’t want to be queried via e-mail!”

I don’t know about you, but given my druthers, I would select the former.

Call me old-fashioned, but I believe that just as it’s polite to address a person the way he prefers to be addressed, rather than by a hated nickname, a courteous writer should approach an agent in the manner she prefers to be approached. Those with strong preferences either way seldom make a secret of it; verify before you send.

And before anyone out there asks: yes, most agents will assume that a writer worth having as a client will have gone to the trouble of learning something about their personal preferences. If they have expressed a pet peeve in one of the standard agency guides, they will assume that you are aware of it.

While we’re on the subject of double-checking, allow me to sneak in one more quick question before I sign off for the evening:

(12) Am I absolutely positive that I have spelled the agent’s name correctly, as well as the agency’s? Am I positive that the letter I have addressed to Dear Mr. Smith shouldn’t actually read Dear Ms. Smith? Heck, am I even sure that I’m placing the right letter in the right envelope?

I hear some titters out there, but you wouldn’t BELIEVE how common each of these gaffes is. The last is usually just the result of a writer’s being in a hurry to get the next set of queries in the mail, and tend to be treated accordingly, but the first two constitute major breaches of etiquette.

And yes, an agent with a first name that leaves gender a tad ambiguous is every bit as likely to resent an incorrect salutation as a Rebecca or Stephen would. Often more, because a Cricket, Chris, or Leslie would constantly be receiving queries apparently addressed to someone of the opposite sex.

If you’re in serious doubt, call the agency and ask point-blank whether the agent is a Mr. or Ms. (Quick note for those querying US agents from other parts of the world: currently, Mr. or Ms. are the only two options, unless the person in question happens to be a doctor or a professor; unless a woman makes a point of identifying herself as a Miss or Mrs., Ms. is the proper salutation.)

I know, I know: you’ve heard 4500 times that a writer should NEVER call an agency until after he has a signed representation contract in hand or the agent has left a message asking him to call back, whichever comes first. While it is quite true that allowing the agent to set the level of familiarity in the early stages of exchange is good strategy, most offices are set up to allow a caller to ask a quick, anonymous question, if he’s polite about it.

As long as you don’t ask to speak to the agent personally and/or use the occasion to pitch your book, you should be fine.

Have you noticed how many of these tips boil down to some flavor of be clear, do your homework, and be courteous? That’s not entirely accidental: as odd as it may seem in an industry that rejects so many so brusquely, manners honestly do count in this business.

As my grandmother was fond of saying, manners cost nothing. But as I am prone to tell my clients and students, not exhibiting courtesy can cost an aspiring writer quite a lot.

So sit up straight, brush your teeth, and help little old ladies across the street; it will be great practice for working with an agent or editor.

More of the checklist follows next time, of course. In the meantime, keep up the good work!

Posted on - No Comments on Writers’ Conferences 101, part VIII: but what happens if they LIKE my pitch?

Writers’ Conferences 101, part VIII: but what happens if they LIKE my pitch?

massive-kite

Had I mentioned lately that I’m proud of you, readers?

Seriously, I am, especially those of you who have mustered up the courage to pitch, query, and/or submit recently. It takes genuine bravery to put yourself and your work out there; I don’t think the writing community gives aspiring writers enough credit for that.

You’ve chosen a hard path, after all, and are approaching it rationally; it would be easier, let’s face it, just to sit around dreaming about how nice it would be to be a published author. But few of the authors whose books currently grace the shelves got them there by dreaming alone — most put in years, if not decades, perfecting their craft and learning how to market their work.

As you continue to do, I hope. So I’ll say it again: I’m proud of you.

In an effort to become even prouder of those of you who do not have easy access to face-to-face pitching opportunities and — dare I say it? — the vast majority of you who do not have the resources readily available to attend a first-rate writers’ conference, I am going to show you how to apply those lessons we learned in constructing a pitch to crafting a pleasing query letter. I hope you’ll pardon me, though, if I put that worthy topic on hold for a day to go over how to put together a submission packet.

I know, I know: I’ve been lavishing a lot of attention on pitching lately, and I freely admit that the timing on this week’s series is all about trying to help those pitching this conference season. However, since all of you, I hope, will be facing the joyous-but-stressful prospect of responding to a request for pages at some point, whether you get there by querying or pitching, I feel justified in dealing with this all-important topic now.

Another reason to leap right into submission packets: for those of you who aren’t already aware of it, much of the NYC-based publishing industry goes on vacation between mid-August and Labor Day — and yes, that includes the staff of the average agency. So if you’re pitching or querying this summer (or already have), you’re better off waiting until after Labor Day.

Actually, as I mentioned a couple of weeks ago, you might want to hold off for a week of so after that. Why? Well, do the math: if the average agency receives somewhere in the neighborhood of 800-1200 queries per week, and most of the staff has been out of the office for a good three weeks, how many square inches of Millicent the agency screener’s desk are going to visible on the morning after Labor Day?

Got that answer firmly in mind? Okay, if you were Millicent and had to plow through all of those stacks of extra letters (and virtual stacks of e-mails) before you could even begin the current week’s avalanche, would you (a) sit down to read in a joyous, lighthearted mood, refreshed from your time away, or (b) be looking even more fiercely than usual for the most miniscule excuse to reject the query or submission in front of you, simply to have one less piece of paper on your desk?

Give her a week or so to get that urge out of her system. Trust me on this one.

So if you haven’t had the opportunity to read your pages for submission IN HARD COPY, IN ITS ENTIRETY, and OUT LOUD, might want to take advantage of the last few days of the annual August break to do that. Ditto if you have yet to get good feedback from first readers outside of your circle of family and close friends (who tend to have a hard time giving unbiased feedback, no matter how gifted they are as readers; for more on the hows and whys of selecting good first readers, please see the GETTING GOOD FEEDBACK category at right).

Even as I was typing those last two paragraphs, however, I could see that mad light in some recent pitchers’ eyes. It happens in the wake of every large writers’ conference in North America: scads and scads of aspiring writers suddenly become speed-obsessed, determined not to sleep, eat, or take your multivitamins until they get those requested materials out the door.

Last week, I brought up several reasons that an aspiring writer might not want to give in to that common urge…but wait; what is that strange whirling object floating in the air before you? You are getting sleepy, I tell you. Very, very sleepy…

Did it work? Have those of you who harbor the belief that you absolutely must submit before the requesting agent forgets on which side you part your hair abruptly woken up, exclaiming, “Wait a minute — that agent heard dozens of pitches at the conference, and she appeared to be taking fairly thorough notes. Would it not thus make significantly more sense to invest a couple of weeks in polishing and revision, since the request for materials is a one-shot opportunity? Might I not, for instance, indulge in another round of spell-checking?”

I thought not. Worth a try, though, because the single best piece of advice those of you who have pitched or queried successfully recently could get right now is RELAX.

Actually, it’s some of the best advice you could take at any point of the marketing process: you are relaxing, I tell you, RELAXING in the face of your upcoming pitching appointment…your only goal is to get these people to ask to see your work…you are buttonholing agents in at conference events and successfully giving your hallway pitch…you are calmly going through your 2-minute pitch to an agent who is delighted to hear it…your only goal is to get these people to ask to see your work, and you are thrilled when they do…

Did it work that time?

No? Well, for the sake of argument, let’s assume for the moment that the mantras I’ve been chanting at you for the last few weeks have worked, and an agent or editor has asked to see the first chapter, the first 50 pages, or even the entirety of your manuscript.

What do you do next?

In the first place, you should send your submissions simultaneously to everyone who asked for them.

Stop looking at me with those eyes of glowing reproach; it honestly is in your best interest to have more than one agent interested in your work. Yet most successful pitchers do not think of the luxury of being able to choose between offers (awfully nice, as I can tell you from experience), or the advantage of being able to mention in their cover letters to each that others are also considering the pages (nothing adds to a manuscript’s attractiveness like the news that other agents also believe it is marketable), or even the undeniable strategic pluses of being in a position to e-mail a reading agent the news that another agent has already made an offer (you wouldn’t believe how much that little bulletin can speed up the reading process).

What do they do instead? Typically, pick the agent they liked best personally (almost invariably the one who was nicest during the pitch meeting) and submit the requested pages to her only. Then they sit around and wait for her to get back to them before submitting or querying anybody else.

This strategy made a little more sense back when turnaround times were shorter — and a lot more sense back in the days when agents always sent a rejection letter. Now, a writer playing favorites might not hear back on a submission for three or four months, if at all.

So why do so many pitchers maximize the probability of living in limbo for months on end by playing favorites, essentially granting the friendliest agent an exclusive he did not request? Perversely, it’s often because they believe that such an approach will save them time.

“If I already know I like Agent Q best,” they reason, “why should I go to the trouble of multiple submission?”

Because a writer’s time is valuable, that’s why. If you honestly feel that your manuscript is ready to market now, why waste months by submitting only one at a time, if you are dealing with agents who do not request exclusives? (A question even better worth asking if you are querying one by one, by the way. Unless an agency has a formal policy forbidding simultaneous queries — which only a tiny minority does — most agents just assume that a savvy writer is querying broadly.)

Another popular reason for embracing the wildly inefficient submit-wait-submit-wait strategy is the aftereffect of the phenomena we saw in action in last weekend’s little dramas: many, many pitchers mistake an agent’s professional friendliness for the beginning of a long-term friendship.

“But I promised Agent Y that I would send her my pages,” these starry-eyed souls protest. “She’ll be hurt if she finds out I also sent requested materials to Agent Z. I don’t want to mess up our relationship.”

I hate to burst anyone’s bubble, but if the only contact a pitcher had with an agent or editor was in a pitch meeting or hallway exchange, there isn’t a relationship yet. It was just a nice conversation about your work.

Treat it like a professional opportunity, not like a junior high school crush. Don’t sit by the phone, willing that agent to call.

Stop rolling your eyes at me, romantics. Your heart may tell you to give that dreamy agent who was so nice to you an unrequested exclusive, but believe me, your brain should be telling you to play the field.

Don’t tell me that love is blind. Wear your glasses, for heaven’s sake.

Second, you should send precisely what each agent asked you to send.

The first 50 means just that: the first 50 pages in standard format. Under no circumstances should you round up or down, even if pp. 49 or 51 is the last of the chapter.

Yes, even if that means stopping the submission in mid-sentence. (And if you aren’t absolutely positive that your manuscript IS in standard format or if you were not aware that manuscripts are NOT formatted like published books, please run, do not walk, to the FORMATTING MANUSCRIPTS category at right. Improperly-formatted manuscripts are like a vacation in an envelope to Millicent: the second her eyes light upon one, she knows that she may be excused from reading it. Coffee break!)

Why follow the rules to the letter? Because part of what you’re demonstrating with the submission packet is that you are a writer who can follow directions — a rarer bird than you might think. Many, if not most aspiring writers believe, wrongly, that if their writing is good enough, no other considerations matter.

Here I go, bursting pretty bubbles again: poppycock. If an aspiring writer demonstrates at the submission stage that he isn’t very good at following directions, can you blame an agent for concluding that that he might later ignore prevailing formatting expectations when they were preparing to submit to an editor, or that he would kick and scream about incorporating editorial suggestions?

That, in short, he would be a pain to represent, and that he might be better off signing another writer?

Believe me, an agent who decides to sign a writer will be issuing a LOT of directions between that initial handshake and sending out that book or proposal to editors. A writer who cannot follow basic packaging directions (such as “Send me the first 50 pages, please.”) is inherently more time-consuming to represent. Thus, tractability and attention to detail are rather desirable attributes in a potential client who might reasonably be expected to meet sudden deadlines or make surprise revisions down the line.

Which first impression would you rather your submission convey?

Remember what I was saying over the weekend about the desirability of impressing the agent of your dreams with how easy you would be to work with down the line? Well, this is your chance to prove it: no slipping in an extra five pages because there’s nifty writing in it, no adding a videotape of you accepting the Congressional Medal of Honor, no cookies or crisp $20 bills as bribes.

Need I say that I know writers who have done all these things, and now know better?

If you’re asked for a specific number of pages, don’t count the title page as one of them or number it — but no matter how long an excerpt you have been asked to send, DO include a title page. (If you don’t know how to format a professional title page, or even that there is a professional format for one, please wend your way to the YOUR TITLE PAGE category at right.)

If asked for a synopsis, send one; do not enclose one otherwise. Ditto for an author bio (don’t worry; I’ll be talking about how to build one soon; if you’re in a hurry, check out the AUTHOR BIO category on the list at right), table of contents (unless you’ve been asked to submit a book proposal), illustrations, letters of recommendation from your favorite writing teacher, and/or the aforementioned cookies.

Just send what you’ve been asked to send: no more, no less.

With two exceptions: unless an agency SPECIFICALLY states otherwise, you should include a SASE, industry-speak for a stamped (not metered), self-addressed envelope for the manuscript’s safe return, and you should include a cover letter.

Why the cover letter? Well, in the first place, render it as easy as humanly possible to contact you — the last thing you want is to make it hard for them to ask for more pages, right? But also, you should do it for the same good, practical reason that I’m going to advise you to write

(Conference name) — REQUESTED MATERIALS

in 3-inch letters on the outside of the envelope: so your work doesn’t end up languishing in the slush pile of unsolicited manuscripts (which are, incidentally, almost invariably rejected).

Why mark up the outside of your pretty envelope? Well, agents and editors hear a LOT of pitches in the course of the average conference; no matter how terrific your book is, it’s just not reasonable to expect them to remember yours weeks after the fact (which it almost certainly will be, by the time they get around to reading it) simply by its title and your name.

Thus, it is in your best interest to remind them that they did, indeed, ask to see your manuscript.

Be subtle about the reminder — no need to state outright that you are worried that they’ve confused you with the other 150 people they met that day — but it is a good idea to provide some context. Simply inform the agent or editor him/her where you met and that s/he asked to see what you’re sending. As in,

Dear Mr. White,

I very much enjoyed our meeting at the recent Conference X. Thank you for requesting my fantasy novel, WHAT I DID TO SAVE THE PLANET.

I enclose a SASE for your convenience, and look forward to hearing from you soon. I may be reached at the address and phone number below, or via email at…

Regards,

A. Writer

That’s it. No need to recap your plot or re-pitch your concept. Simple, clean, businesslike.

But do NOT, I beg you, present it in block-indented business format, as the rigors of blog format have forced me to do above — indent your paragraphs.

Why? Long-time members of the Author! Author! community, chant it with me now: many folks in the industry regard business format as only marginally literate, at best.

Don’t stand there, arguing that since this is a business transaction, business format is appropriate. Trust me, they don’t care what you do in the multi-million dollar factory you run: indent those paragraphs whenever you are dealing with anyone in publishing.

Oh, and if other agents or editors requested pages, mention that others are also looking at it. No need to be specific. This is considered good manners, and often gets your submission read a bit faster.

The other reason that mentioning where you met is a good idea is — and I tremble to tell you this, but it does happen — there are some unscrupulous souls who, aware that pitch fatigue may well cause memory blurring, send submissions that they CLAIM are requested, but in fact were not.

“Oh, like he’s going to remember ANY pitcher’s name,” these ruthless climbers scoff, stuffing first chapters into the envelopes of everyone who attended a particular conference.

Such scoffers occasionally receive a comeuppance redolent with poetic justice: VERY frequently, the roster of agents and editors scheduled to attend a particular conference changes at the last minute. How well received do you think a, “I enjoyed our conversation at last weekend’s Conference That Shall Not Be Named,” letter goes over with an agent who missed a plane and didn’t show up at that particular conference?

Tee hee. Serves the sender right.

Most importantly for the sake of your blood pressure, though, bear in mind that you do NOT need to drop everything and mail off requested materials within hours of a conference’s end. The standard writers’ conference wisdom advises getting it out within three weeks of the conference, but actually, that’s not necessary.

Especially this time of year.

And no, an agent or editor’s perceived friendliness during the pitching session should NOT be regarded as a legitimate reason to rush a submission out the door willy-nilly. Out come the hymnals again: a nice conversation with an agent or editor at a conference is just a nice conversation at a conference, not a blood pact.

Nothing has yet been promised — and it can’t have been. As I have mentioned several dozen times throughout my recent Pitching 101 series, no agent is going to sign you on a pitch alone; no matter how good your book concept is, they are going to want to see actual pages before committing.

Why? I refer you to that crusty old industry truism: “It all depends upon the writing.”

By the same token, you are not bound to honor the request for materials instantaneously. And no, the fact that you said you would send it the moment you got home from the conference does NOT mean that you should send it off without proofing and performing any necessary revisions; unless they asked for an exclusive, they do not expect you to send it within a day or two, or to overnight it.

Besides, it is very much to your advantage that they see your work at its absolute best, after all, not as our work tends to be before a hard-copy proofing.

Long-time readers, chant it with me now: take the time to read EVERY page you intend to submit to ANYONE in the industry in hard copy, out loud, every time.

There is no better way to weed out the mistakes that will strike you a week later as boneheaded (for real-life samples of these, see the archived Let’s Talk About This on the subject), and the extra couple of weeks fixing any problems might take will not harm your chances one iota.

I know that I have been asking you to trust me quite a bit throughout this post, but please do it one more time: agents and editors meet too many writers at conferences to sit around thinking, “Darn it, where is that Jane Doe’s manuscript? I asked for it two weeks ago! Well, I guess I’m just going to reject it now, sight unseen.”

A common writers’ negative fantasy, but it just doesn’t happen. These people are simply too busy for that. If you wait 6 months to send it, they may wonder a little, but 6 days or 6 weeks? Please.

So unless you already have the manuscript in apple-pie order (which includes having read it — take a deep breath now, so you can say it along with me — in its ENTIRETY, IN HARD COPY, and ALOUD), it’s worth your while to take the time for a final polish.

You want your book to be pretty for its big date, right?

And yes, Virginia, I do in fact plan to go over how to pull together a submission packet that just bellows, “This writer has done her homework! How refreshing!” However, I had promised some weeks ago to take all of you on a breathless little joyride through the ins and outs of producing a stellar query letter before the end of Labor Day week, so I shall be devoting the rest of this week to that. I shall return to submission packets immediately thereafter, though.

Hmm, what could a writer with a request for materials burning a hole in her computer do in the meantime? You are relaxing about getting those requested materials out the door, I tell you…relaxing…

Keep up the good work!

Posted on - No Comments on Pitching 101, part XXIII and Writers’ Conferences 101, part III: the bare necessities of pitching — and no, I’m not just talking about 3 lines scrawled on the back of a business card

Pitching 101, part XXIII and Writers’ Conferences 101, part III: the bare necessities of pitching — and no, I’m not just talking about 3 lines scrawled on the back of a business card

glass-of-water

I honestly am trying to wrap up our weeks-long series on formal and informal pitching, but the fact is, if I’m going to talk about getting the most out of (often quite expensive) writers’ conferences, it only makes sense to give a few more practical tips on pitching while I’m at it. So please bear with the absurdly long and complicated titles for a while: labeling discussions as series makes it easier for late-joining readers to follow them in the archives, I’ve found.

Since we’ve all been so very good for so very long, I have a fun-but-practical topic for today: what materials should you bring with you to a conference — and, more importantly, to your pitch sessions with agents and editors? Other than good, strong nerves, an iron stomach, and faith that your book is the best literary achievement since MADAME BOVARY, of course.

At minimum, you’re going to want a trusty, comfortable pen and notebook with a backing hard enough to write upon, to take good notes. You’ll also want to bring all of the paperwork the conference organizers sent you, including a copy of your conference registration, information about your agent and/or editor appointments, and tickets to any dinners, luncheons, etc. for which you may have paid extra. (As, alas, one almost invariably does now at literary conferences. I can remember when rubber chicken banquets were thrown in gratis, and folks, I’m not that old.)

I’m already sensing some shifting in chairs out there, amn’t I? “But Anne,” those of you new to writing great big checks to conference organizers protest, “why would I need to burden myself with all of that paperwork? I already signed up for those events, as well as my pitch appointments. Won’t the conference folks have all that on file?”

I hate to burst anyone’s bubble here, but not necessarily. Remember, most writers’ conferences are organized by hard-working volunteers, not crack teams of hyper-efficient event organizers assisted by an army of support staff with Krazy Glue on their fingertips. Details occasionally fall through the cracks.

So it’s not very prudent to assume that your paperwork has not been crack fodder — or even that the selfless volunteers working the registration tables will have access to their computers to double-check what you paid to attend. Few literary conferences are held in the offices or homes of the organizers, after all, and while being able to get into the dinner where you paid $60 to hear the keynote speaker may be vitally important to you, the volunteers on site will probably neither have the time nor the inclination to run home to double-check a misprinted list of attendees.

All of which is to say: if you registered electronically, make sure to bring a hard copy of the confirmation. And if everything goes perfectly when you check in, please remember to thank the volunteer who helped you.

As my grandmother used to say: manners cost nothing.

While you’re printing things out, go ahead and produce a hard-copy confirmation of your hotel reservation as well, if you’re not attending a conference that permits you to sleep in your own bed at night. Again, I hate to be the one to break it to you, but it is not at all unheard-of for a hotel hosting a conference to over-book.

Also, it’s a good idea to bring a shoulder bag sturdy enough to hold all of the handouts you will accumulate and books you will buy at the conference. This is not an occasion for a flimsy purse. Think grad student backpack, not clutch bag.

Don’t underestimate how many books you may acquire. It’s rare that a literary conference doesn’t have a room devoted to convincing you to buy the collected works of conference speakers, local writers, and the folks who organized the conference. (At the Conference That Shall Not Be Named, for instance, only organization members’ and conference presenters’ work are typically featured.)

Don’t expect to receive discounts on those books, however; because the conference typically gets a cut of sales, offering a members’ discount seldom seems to occur to organizers. On the bright side, it’s usually child’s play to get ‘em signed. Even if the author is not hovering hopefully behind a pile of his literary output, if he’s at the conference at all, he’s going to be more than happy to autograph it.

Don’t be shy about walking up to ‘em in hallways and after speeches to ask; this is basic care and feeding of one’s readership. And if you’re polite about it — introducing yourself by saying how much you loved the author’s latest work and/or speech last night, perhaps, or via the Magic First Hundred Words — who knows? You might just end up with a marvelous literary friend.

Which is one of the reasons you signed up to go to a conference in the first place, right?

Do be aware, though, that when major bookstore chains organize these rooms (and at large conferences, it’s often a chain like Barnes & Noble), they often take an additional payment off the top, so a self-published author may well make less per book in such a venue. And if an author with a traditional publisher has shown up with her own copies, purloined from the sometimes generous stash of promotional copies publishers often provide authors because the expected copies did not show up on time for the conference (yes, it happens), the sales may not count toward official sales totals.

This is not to say that you should hesitate to purchase a book from the writer with whom you’ve been chatting in the book room for the last half an hour. You should. However, if the book is self-published, you might want to ask the author if s/he would prefer for you to buy it elsewhere. Generally, authors will be only too glad to steer you in the right direction.

Speaking of requests folks in the industry are thrilled to get, if you are struck by a particular agent or editor, you can hardly ask a more flattering question than, “So, are there any books for sale here that you worked upon? I’d like to read a couple, to get a sense of your taste/style/why on earth anyone would want to spend years on end editing books about horses and flamingos.”

Hard for even the surliest curmudgeon scowling at early morning light not to be pleased by that question.

By the way, at a conference that offers an agents’ or editors’ panel (and most do), do not even CONSIDER missing it. Attendees are expected to listen to what the agents and editors are seeking at the moment and — brace yourself for this — note where it does not match what was said in the conference guide blurb or on the agents’ websites.

Oh, did I forget to tell you to sit down before I mentioned that?

Tastes change. So does the market. But blurbs tend to get reused from year to year. Even the standard agency guides, resources that actually are updated yearly, often don’t represent what any given member agent wants right this minute.

No comment — except to say that you will be a much, much happier camper if you keep an ear cocked during the agents’ and editors’ fora to double-check that the agent to whom you were planning to pitch a vampire romance isn’t going around saying, “Heavens, if I see ONE more vampire romance…”

In addition to noting all such preferences in my trusty notebook, I always like to carry a few sheets of blank printer paper in my bag, so I can draw a diagram of the agents’ forum, and another of the editors’, to keep track of who was sitting where and note a few physical characteristics, along with their expressed preferences in books.

Why do I do this? Well, these fora are typically scheduled at the very beginning of the first full day of the conference — a very, very long day.

By the time people are wandering into their appointments at the end of the second day, dehydrated from convention hall air and overwhelmed with masses of professional information, I’ve found that they’re often too tired to recall WHICH editor had struck them the day before as someone with whom to try to finagle a last-minute appointment.

Being able to whip out the diagrams has jogged many a memory, including mine. It’s also a great help a month or two after the conference, to help you remember which of the dozen agents who spoke struck you as worthwhile to query instead of pitching, and which left you with the impression that they eat books, if not aspiring writers, for breakfast.

On my diagrams, the latter tend to be depicted with horns, pitchfork, and tail. But that’s just me.

I always, always, ALWAYS advise writers to bring bottled water to conferences — even to ones where the organizers tend to be very good about keeping water available. A screw-top bottle in your bag can save both spillage and inconvenience for your neighbors.

Why? Well, when you’re wedged into the middle of a row of eager note-takers in a classroom, it’s not always the easiest thing in the world to make your way to the table with the pitcher on it, nor to step over people’s legs with a full glass in your hand.

If I seem to be harping on the dehydration theme, there’s a good reason: every indoor conference I have ever attended has dried out my contact lenses, and personally, I prefer to meet people when my lenses are not opaque with grime.

I’m wacky that way.

If your eyes dry out easily, consider wearing your glasses instead. Men may not make passes at girls who wear ‘em, to paraphrase the late great Ms. Parker, but looking bookish is seldom a drawback at a writers’ conference.

Even if you have perfect vision, there’s a good reason to keep on sippin’. If you are even VAGUELY prone to nerves — and who isn’t, while preparing to pitch? — being dehydrated can add substantially to your sense of being slightly off-kilter. You want to be at your best. Lip balm can be helpful in this respect, too.

Both conferences and hotels, like airports, see a lot of foot traffic, so the week leading up to the conference is NOT the time to skip the vitamins. I go one step further: at the conference, I dump packets of Emergen-C into my water bottle, to keep my immune system strong.

If this seems like frou-frou advice, buttonhole me at a conference sometime, and I’ll regale you with stories about nervous pitchers who have passed out in front of agents. Remember, if you find yourself stressed out:

*Take deep breaths. Not just every so often, but on a regular basis.

*Don’t lock your knees when you’re standing. People who do tend to fall over.

*If you need to sit down, say so right away, no matter who happens to be standing in front of you. Trust me, that editor from Random House doesn’t want to have to pick you up off the floor.

*Don’t drink too much coffee, tea, or alcohol. (Even though everyone else will be doing so with enthusiasm.)

*Go outside the conference center every so often. A glimpse of blue sky can provide a lot of perspective.

*Make some friends. You’ll have more fun, and you can meet in the hallway later to swap notes about seminars happening simultaneously.

*If you’re feeling nervous or scared, talk about it with some nice person you met in the hallway, rather than keeping it bottled inside.

*Be willing to act as someone else’s sounding board. Just for the karma.

Trust me, this is a time to be VERY good to yourself. A conference should not be an endurance test. If I had my way, the hallways at any pitching conference would be lined with massage chairs, to reduce people’s stress levels.

While I’m sounding like your mother, I shall add: don’t try to pitch on an empty stomach.

I’m VERY serious about this — no matter how nervous you are, try to eat something an hour or so before your pitch appointment. When I ran the Pitch Practicing Palace (a safe space for those new to the game to run their pitches by agented writers BEFORE trying them out on an agent or editor, to weed out potential problems), I used to keep a bowl of candy on hand, because so few pitchers had remembered to feed themselves.

Trust me, even if your stomach is flipping around like the Flying Wallendas on speed, you’ll feel better if you eat something. If you are anticipating doing a lot of hallway pitching, or dislike the type of rubber chicken and reheated pasta that tends to turn up on conference buffets, you might want to conceal a few munchies in your bag, to keep yourself fueled up.

It’s also not a bad idea to bring along some mints or ginger candy, just in case you start to feel queasy. As a fringe benefit, the generous person with the tin of Altoids tends to be rather popular in the waiting area near the pitching appointments.

Since you will most likely be sitting on folding chairs for many, many hours over the course of the conference, you might want to bring a small pillow. I once attended a conference where instead of tote bags, the organizers distributed portable seat cushions emblazoned with the writers’ organization’s logo.

You should have heard the public rejoicing.

In the spirit of serious frivolity, I’m going to make another suggestion: carry something silly in your bag, a good-luck charm or something that will make you smile when your hand brushes against it. It can work wonders when you’re stressed, to have a concealed secret.

Honest, this works. I used to advise my university students to wear their strangest underwear on final exam day, for that reason — it allowed them to know something that no one else in the room knew.

(It also resulted in several years’ worth of students walking up to me when they turned in their bluebooks and telling me precisely what they were wearing under those athletic department sweats — and, on one memorable occasion, showing me, à la Monica Lewinsky. So I say from experience: resist the urge to share; it’s disconcerting to onlookers.)

If you suspect you would be uncomfortable wearing your 20-year-old Underroos or leather garter belt (sorry; you’re going to have to find your own link to that) under your conference attire, a teddy bear in your bag can serve much the same purpose. Anything will do, as long as it is special to you.

So far, my advice has been concerned with your comfort and welfare. From here on out, the rest of today’s tips will be all about networking.

That’s right, I said networking. Conferences are about CONFERRING, people.

Because you will, we hope, be meeting some God-awfully interesting at your next writers’ conference, you will want to bring some easily transferable pieces of paper with your contact information printed on it: a business card, for instance, or comparably sized sheets from your home printer.

I mention this now, so you may prepare in advance. Having to scrabble around in your tote bag for a stray scrap of paper upon which to inscribe your vitals every time you meet someone nice gets old FAST.

Besides, if you file a Schedule C to claim your writing as a business, the cost of having the cards made is usually tax-deductible – and no, in the US, you don’t necessarily have to make money as a writer in every year you file a Schedule C for it. Talk to a tax advisor experienced in working with artists. Heck, all of those books you buy might just be deductible as market research.

Seriously, it is VERY worth your while to have some inexpensive business cards made, to print some up at home, or to ask Santa to bring you some professional-looking jobs for Christmas. First, it’s always a good idea to be able to hand your contact info to an agent or editor who expresses interest in your work. They don’t often ask for it, but if they do — in a situation, say, where an editor from a major press who is not allowed to pick up an unagented book REALLY wants to hook you up with an agent — it’s best to be prepared.

Second, unless you make a point of sitting by yourself in a corner for the entire conference, you are probably going to meet other writers that you like — maybe even some with whom you would like to exchange chapters, start a writers’ group, or just keep in contact to remind yourself that we’re all in this together.

The easier you make it for them to contact you, the more likely they are to remain in contact. It’s just that simple.

I’m sensing some ambient rustling again. “But Anne,” some rustlers exclaim, “I’m going to the conference to meet folks in the industry who can help me get my work published. Why would I waste my time chatting up other aspiring writers, who are ostensibly there for precisely the same reason?”

A very good question, oh rustlers, and one that deserves a very direct answer: because it’s far from a waste of time.

Besides, avoiding the unpublished is just a wee bit snobbish, I think. I would urge you to avoid the extremely common mistake of walking into ANY writers’ gathering thinking that the only people it is important for you to meet are the bigwigs: the agents, the editors, the keynote speakers. It requires less energy to keep to yourself, true, but it is a tad elitist, not to say short-sighted: in the long run, casting a wider acquaintance net will pay off better for you.

Why? For one very, very simple reason: the more writer friends you have, the easier it is to learn from experience.

Why make your own mistakes, when you can learn from your friends’, and they from yours? What better source for finding out which agents are really nice to writers, and which are not? And who do you think is going to come to your book signings five years from now, if not that nice writer with whom you chatted about science fiction at lunch?

Obviously, if you can swing a one-on-one with the keynote speaker, go for it — I once spent several hours stranded in a small airport with Ann Rule, and she is an absolutely delightful conversationalist. (Especially if you happen to have an abnormally great interest in blood spatter patterns; she’s a well-respected expert on the subject.)

But try not to let star-watching distract you from interacting with the less well-known writers teaching the classes — who are there to help YOU, after all — or the writer sitting next to you in class. I have met some of the best writers I know by the simple dint of turning to the person rummaging through the packaged teas on the coffee table and saying, “So, what do you write?”

Don’t tell me that you’re too shy to handle this situation — I happen to know that you have a secret weapon. Remember those magic first hundred words? This is the time to use ‘em.

Believe me, it’s worth doing. Someday, some of your fellow conference attendees are going to be bigwigs themselves — realistically, can you rule out the possibility that the person sitting next to you in the session on writer’s block ISN’T the next Stephen King? — and don’t you want to be able to say that you knew them when?

And even if this were not true (but it is), writing is an isolating business — for every hour that even the most commercially successful writer spends interacting with others in the business, she spends hundreds alone, typing away. The more friends you can make who will understand your emotional ups and downs as you work through scenes in a novel, or query agents, or gnaw your fingernails down to the knuckle, waiting for an editor to decide whether to buy your book, the better, I say.

Even the most charmed writer, the one with both the best writing AND the best pure, dumb luck, has days of depression. Not all of us are lucky enough to live and work with people who appreciate the necessity of revising a sentence for the sixth time. Writers’ conferences are the ideal places to find friends to support you, the ones you call when your nearest and dearest think you are insane for sinking your heart and soul into a book that may not see print for a decade.

So stuff some business cards into your conference bag along with a folder containing several copies of your synopsis AND five copies of the first five pages of your book, as a writing sample.

Why five pages, specifically? Well, not all agents do this, but many, when they are seriously taken with a pitch, will ask to see a few pages on the spot, to see if the writing is good enough to justify the serious time commitment of reading the whole book.

Having these pages ready to whip out at a moment’s notice will make you look substantially more professional than if you blush and murmur something about printing it out, or simply hand the agent your entire manuscript.

Don’t, however, bother to bring your entire manuscript with you to the conference, UNLESS you are a finalist in one of the major categories. You will never, ever, EVER miss an opportunity by offering to mail or e-mail it instead.

In fact, agents almost universally prefer it. This is often true, bizarrely, even if they insist that they want to read it on the airplane home.

Why the exception for the contest finalists? Well, I don’t think it should come as much of a surprise to anyone that agents tend to be pretty competitive people. The primary reason that an agent would ask for the whole thing right away, in my experience, is if he is afraid that another agent at the conference will sign you before he’s had a chance to read it — and the writers who tend to be the objects of such heart-rending scenes of jealousy are almost invariably those sporting blue ribbons.

So while I have known agents to read a chapter or two of the winners’ work in their hotel rooms, the chances of its happening in the normal run of a pitch day are roughly the same as finding the complete skeleton of a dinosaur in your back yard.

It could happen — but it doesn’t really make sense to plan your life around a possibility that remote.

Otherwise, don’t hurt your back lugging the manuscript box around; the sample will do just as well. And no, don’t bother to bring an electronic copy of your book — it’s actually considered rather rude to hand out CD-ROMs willy-nilly.

Why? Well, because not everyone is as polite as my lovely readers. It’s not at all uncommon for a total stranger to come charging up to an agent, editor, or someone like yours truly at a conference, shove a soft copy into our astonished hands, and disappear, calling back over her retreating shoulder, “My contact information’s on there, so you can let me know what you think of it.”

Without exception, electronic media presented in this manner ends up in the trash, unread.

Why? Well, apart from the general impoliteness involved in insisting that just because someone is in the industry, s/he has an obligation to read every stranger’s work, there’s also the very real risk that a stranger’s disk is going to be infected with a computer virus; it would be rather imprudent even to try to check out its contents.

Even if the recipient happened to have a really, really good firewall, this method also conveys a tacit expectation that the recipient is going to go to the trouble and expense of printing the book out — or risk considerable eyestrain by reading an entire book onscreen. Not very likely.

These days, if an agent or editor wants an electronic copy of your book, s/he will ask you to e-mail it. Trust me on this one.

Regardless, your 5-page sample should be in hard copy. If you feel that an excerpt from the end of the book showcases your work better, use that, but if you can at all manage it, choose the first five pages of the book as your sample — it just exudes more confidence in your writing, as these are the first pages a screener would see in a submission.

From the writer’s POV, the sole purpose of the writing sample is to get the agent to ask you to send the rest of the book, so although I hammer on this point about twice a month here, I’m going to say it again: as with everything else you submit to any industry pro, make sure that these pages are impeccably written, totally free of errors, and in standard format.

Seriously, this is not a moment when you want your pages to cry out, “The author’s unfamiliar with the standards of the industry!”

If the fact that there IS a standard format for manuscripts — and that it does NOT resemble the formatting of published books — is news to you, rush into the archives at right immediately, and take a gander at the HOW TO FORMAT A MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories at right. Even if you’re relatively sure you’re doing it right, it isn’t a bad idea to double-check.

Stop groaning, long-time readers; we all could use a refresher from time to time. As long as I am writing this blog, no reader of mine is going to have his or her work rejected simply because s/he didn’t know what the rules of submission were.

Again, I’m funny that way.

Keep practicing those pitches, everyone, avoid dehydration like the plague, and keep up the good work!

Posted on - No Comments on Pitching 101, part XXI, and Writers’ Conferences 101, part I: lingering on the right track, or, how not to drive yourself completely insane while preparing to pitch

Pitching 101, part XXI, and Writers’ Conferences 101, part I: lingering on the right track, or, how not to drive yourself completely insane while preparing to pitch

All right, I’ll cop to it: I could have brought our ongoing series on how to construct various stripes of winning conference pitches to a close last Friday; I had, after all, covered all of the basics of writing both formal and informal pitches. So I could, as promised, launch right into a new series today, showing you how to use the lessons we’ve just learned in pulling together one heck of a query letter.

But I’m not going to do that — at least not today. Why not? Well, I visit conference pitching here on the site only once per year — a long visit, admittedly, of the type that may well make some of you long for the houseguests to go home, already, but still, I don’t talk about it that often.

Perhaps that’s a mistake, since writers’ conference attendance has been skyrocketing of late. Blame the hesitant economy; writing a book is a LOT of people’s fallback position. Interesting, given how few novelists actually make a living at it, but hey, a dream’s a dream.

The problem is, literary conferences can be pretty hard to navigate your first time around — and that’s unfortunate, because the darned things tend not to be inexpensive. Like pitching and querying, there are some secret handshakes that enable some aspiring writers to hobnob more effectively than others, as well as norms of behavior that may seem downright perplexing to the first-time attendee.

Up to and including the fact that there’s more to getting the most out of a conference than just showing up, or even showing up and pitching.

For the next week or so, then, I’m going to be talking about the nuts and bolts of conference attendance, with an eye to helping you not only pitch more successfully, but also take advantage of the often amazing array of resources available to aspiring writers at a good conference. Not to mention feeling more comfortable in your skin while you’re there.

So it’s out with the old series and in with the new. Everybody ready? Goo.

Last week, I brought up a couple of the more common conceptual stumbling-blocks writers tend to encounter while prepping their elevator speeches and formal pitches. The first and most virulent, of course, is coming to terms with the necessity of marketing one’s writing at all — in other words, to begin to think of it not just as one’s baby, but as a product you’re trying to sell.

Half of you just tensed up, didn’t you?

I’m not all that surprised. From an artistic perspective, the only criterion for whether an agent or editor picks up a manuscript should be the quality of the writing, followed distantly by the inherent interest of the story. For many writers, the burning question of whether a market for the book already demonstrably exists doesn’t even crop up during the composition process; they write because they are writers.

Naturally, it comes as something of a shock to learn that books do not get published simply because someone has taken the trouble to write them — or even because they are well-written. The sad fact is, an aspiring writer must make the case that this is not only a great yarn, but one that will fit into the current book market neatly, BEFORE anyone in the industry is willing to take a gander at the actual writing.

I know, I know: it seems backwards. But as I believe I have mentioned 1700 times before, I did not set up the prevailing conditions for writers; I merely try to cast them in comprehensible terms for all of you.

If I ran the universe — which, annoyingly, I evidently still don’t, as nearly as I can tell — writers would be able to skip the pitch-and-query stage entirely, simply submitting the manuscripts directly with no marketing materials, to allow the writing to speak for itself. Every submitter would get thoughtful, helpful, generous-minded feedback, too, and enchanted cows would wander the streets freely, giving chocolate- and strawberry-flavored milk to anyone who wanted it.

Being omniscient, I would also naturally be able to tell you why the industry is set up this way. Heck, I’d be so in the know that I could explain why Nobel Prize winner José Saramago is so hostile to the conventions of punctuation that he wrote an entire novel, SEEING, without a single correctly punctuated piece of dialogue.

I would be THAT generous a universe-ruler.

But I do not, alas, run the universe, however, so Señor Saramago and certain aspects of the publishing industry remain mysteries eternal. (Would it kill him to use a period at the end of a sentence occasionally? Or a question mark at the end of a question?)

Long-time readers, chant it with me now: if a writer hopes to get published, the marketing step is a necessity, NO MATTER HOW TALENTED YOU ARE. Even if you were Stephen King, William Shakespeare, and Madame de Staël rolled into one, in the current writers’ market, you would still need to approach many, many agents and/or editors to find the right match for your work.

And even if you approach an agent who does in fact ask writers to send pages along with the initial query, instead of by special request afterward (as used to be universal), if the marketing approach is not professionally crafted, chances are slim that those pages will even get read. Remember, a good agency typically receives somewhere between 800 and 1200 queries per week; if Millicent the agency screener isn’t wowed by the letter, she simply doesn’t have time to cast her eyes over those 5 or 10 or 50 pages the agency’s website said that you could send.

No, that’s not being mean; that’s trying to get through all of those queries without working too much overtime.

Unfortunately, the same imperative to save time usually also dictates form-letter rejections that the querier entirely in the dark about whether the rejection trigger was in the query or the pages. (Speaking of realistic expectations, please tell me that you didn’t waste even thirty seconds of YOUR precious time trying to read actual content into it didn’t grab me, I just didn’t fall in love with it, it doesn’t meet our needs that this time, or any of the other standard rejection generalities. By definition, one-size-fits-all reasons cannot possibly tell you how to improve your submission.)

All of which is to say: please, I implore you, do not make the very common mistake of believing that not being picked up by the first agent whom you pitch or query means that your work is not marketable. Or adhering to the even more common but less often spoken belief that if a book were REALLY well written, it would somehow be magically exempted from the marketing process.

It doesn’t, and it isn’t. Everyone clear on that?

Why am I bringing this up now, at the end of a long, difficult series on cobbling together a pitch? Because unfortunately, unrealistic expectations about the pitching — and querying — process can and do not only routinely make aspiring writers unhappy at conferences the world over, but frequently also prevent good writers from pitching well.

Yes, you read that correctly. Misinformation can really hurt a writer — as can a fearful or resentful attitude. Part of learning to pitch — or query — successfully entails accepting the fact that from the industry’s point of view, you are presenting a PRODUCT to be SOLD.

Not, as the vast majority of writers believe, and with good reason, a piece of one’s soul ripped off without anesthesia.

So it is a TEENY bit counter-productive to respond — as an astonishingly high percentage of first-time pitchers do — to the expectation that they should be able to talk about their books in market-oriented terms as evidence that they are dealing with Philistines who hate literature.

To clear up any possible confusion: you’re not, and they don’t.

That doesn’t mean the situation doesn’t beg certain questions, however. Why, for instance, do so many pitchers respond to the pros as though they were evil demons sent to earth for the sole purpose of tormenting the talented and rewarding the illiterate? Or why even mention in a pitch or query that the book has been rejected before, or that its author has submitted 700 queries for it already?

Selling books is how agents and editors make their livings, after all: they HAVE to be concerned about whether there’s a market for a book they are considering. They’re not being shallow; they’re being practical.

Okay, MOST of them are not just being shallow. My point is, a pitching appointment is not the proper venue for trying to change the status quo. Querying or pitching is hard enough to do well without simultaneously decrying the current realities of book publishing.

And yes, in response to that question your brain just shouted, aspiring writers DO bring that up in their pitches and queries. All the time. Don’t emulate their example.

This isn’t just poor strategy, I suspect — it’s symptomatic of a fundamental misunderstanding of what makes an author successful. Selling is a word that many writers seem to find distasteful when applied to trying to land an agent, as if there were no real distinction between selling one’s work (most of the time, the necessary first step to the world’s reading it) and selling out (which entails a compromise of principle.)

C’mon — you know what I’m talking about; if not, just bring up the issue over a sandwich at your next writers’ conference.

When aspiring writers speak of marketing amongst themselves, it tends to be with a slight curl of the lip, an incipient sneer, as if the mere fact of signing with an agent or getting a book published would be the final nail in the coffin of artistic integrity. While practically everyone who writes admires at least one or two published authors — all of whom, presumably, have to deal with this issue at one time or another — the prospect of compromising one’s artistic vision haunts many a writer’s nightmares.

That’s a valid fear, I suppose, but allow me to suggest another, less black-and-white possibility: fitting the square peg of one’s book into the round holes of marketing can be an uncomfortable process. But that doesn’t mean it is inherently deadly to artistic integrity — and it doesn’t mean that any writer, no matter how talented, can legitimately expect to be commercially successful without going through that process.

That is not to say there are not plenty of good reasons for writers to resent how the business side of the industry works — there are, and it’s healthy to gripe about them. Resent it all you want privately, or in the company of other writers.

But do not, I beg you, allow that resentment to color the pitch you ultimately give. Or the query letter.

I know, I know: if you’ve been hanging out at conferences for a while, deep-dyed cynicism about the book market can start to sound a whole lot like the lingua franca. One can get a lot of mileage, typically, out of being the battle-scarred submission veteran who tells the new recruits war stories — or the pitcher in the group meeting with an editor who prefaces his comments with, “Well, this probably isn’t the right market for this book concept, but…”

But to those who actually work in the industry, complaining about the current market’s artistic paucity will not make you come across as serious about your work — as it tends to do amongst other writers, admittedly. Instead, it’s likely to insult the very people who could help you get beyond the pitching and querying stage.

Yes, you may well gulp. To an agent’s ears, such complaints tend to sound more like a lack of understanding of how books actually get published than well-founded critique of a genuinely difficult-to-navigate system.

Besides, neither a pitch meeting nor a query letter is primarily about writing, really: they’re both about convincing agents and editors that here is a story or topic that can sell to a particular target audience.

Yes, you read that correctly — and out comes the broken record again: contrary to what the vast majority of aspiring writers believe, the goal of the pitch (and the query letter) is NOT to make the business side of the industry fall in love with your WRITING, per se — it’s to get the agent or editor to whom it is addressed to ASK to see the written pages.

Then, and only then, is it logically possible for them to fall in love with your prose stylings or vigorous argument. I’ve said it before, and I’ll doubtless say it again: no one in the world can judge your writing without reading it.

This may seem obvious — especially to those of you who read my comments-in-passing on the subject earlier in this series — outside the context of a pitching or querying experience, but it’s worth a reminder during conference season. Too many writers walk out of pitching meetings or recycle rejections from queries believing, wrongly, that they’ve just been told that they cannot write.

It’s just not true — but by the same token, a successful verbal pitch or enthusiastically-received query letter is not necessarily a ringing endorsement of writing talent, either. Both are merely the marketing materials intended to prompt a request to see the writing itself.

Which means, of course, that if you flub your pitch, you should not construe that as a reflection of your writing talent, either; logically, it cannot be, unless the agent or editor takes exception to how you construct your verbal sentences.

I know, I know, it doesn’t feel that way at the time, and frankly, the language that agents and editors tend to use at moments like these (“No one is buying X anymore,” or “I could have sold that story ten years ago, but not now”) often DOES make it sound like a review of your writing.

But it isn’t; it can’t be.

All it can be, really, is a statement of belief about current and future conditions on the book market, not the final word about how your book will fare there. Just as with querying, if an agent or editor does not respond to your pitch, just move on to the next on your list.

Does all of that that make you feel any better about the prospect of walking into a pitch meeting? Did it, at any rate, permit you to get good and annoyed at the necessity of pitching and querying, to allow all of that frustration to escape your system?

Good. Now you’re ready to prep your pitch.

Did I just sense some eye-rolling out there? “But Anne,” I hear some chronically sleep-deprived preppers cry, “can’t you read a calendar? I’ve been working on my pitch for WEEKS now. I keep tinkering with it; I know I have the perfect pitch in me, but I can’t seem to bring it out.”

I know precisely what you mean — after staring for so long at a single page of text (which is, after all, what a formal pitch ends up being, at most), it can feel like it’s taken over one’s life.

One of the dangers of being embroiled for too long in the editorial process, I find, is becoming a bit too literal in one’s thinking. As with any revision process, either on one’s own work or others’, one can become a touch myopic, both literally and figuratively.

How myopic, you ask? Let me share an anecdote of the illustrative variety.

A couple of years ago, I went on a week-long writing retreat in another state in order to make a small handful of revisions to a novel of mine. Small stuff, really, but my agent was new to the project and wanted me to give the work a slightly different spin before he started submitting it. (He had taken it over from another agent within my agency — and for the benefit of those of you who just clutched your chests and whimpered that you thought you were getting into a life-long relationship: authors get reassigned within agencies all the time, especially if they write within more than one book category.)

Basically, he wanted it to sound a bit more like his type of book, the kind editors had grown to expect from his submissions. Perfectly legitimate, of course (if it doesn’t sound like that to you, please see both the GETTING GOOD AT ACCEPTING FEEDBACK and HOW TO BE AN AGENT’S DREAM CLIENT categories on the list at right before you even consider getting involved with an agent), and I’m glad to report that the revisions went smoothly.

At the end of my week of intensive revision, a friend and her 6-year-old daughter were kind enough to give me, my computer, and my many empty bottles of mineral water (revision is thirsty work, after all, and the retreat did not offer glass recycling, believe it or not) a ride back from my far-flung retreat site. Early in the drive, my friend missed a turn, and made a slight reference to her Maker.

Nothing truly soul-blistering, mind you, just a little light taking of the Lord’s name in vain. Fresh from vacation Bible school, her daughter pointed out, correctly, that her mother had just broken a commandment and should be ashamed of herself. (Apparently, her school hadn’t yet gotten to the one about honoring thy father and thy mother.)

“Not if God wasn’t capitalized,” I said without thinking. “If it’s a lower-case g, she could have been referring to any god. Apollo, for instance, or Zeus. For all we know, they may kind of like being called upon in moments of crisis. It could make them feel important.”

Now, that was a pretty literal response, and one that I subsequently learned generated a certain amount of chagrin when the little girl repeated it in her next Sunday school class. Not that I wasn’t technically correct, of course — but I should have let the situation determine what is an appropriate response.

Sometimes, you just have to go with the flow.

That’s true in pitching, too, you know. (You were wondering how I was going to work this back to the topic at hand, weren’t you?) Hyper-literalism can cause quite a bit of unnecessary stress during conference prep as well.

In part, that’s the nature of the beast: since aspiring writers are not told nearly enough about what to expect from a pitching appointment (or a potential response to a query), they tend to grasp desperately at what few guidelines they are given, following them to the letter.

And to a certain extent, that makes perfect sense: when going into an unfamiliar, stressful situation, it’s natural to want to cling to rules.

The trouble is, as I have pointed out throughout this series, not everything writers are told about pitching, querying, or even — dare I say it? — what does and doesn’t sell in writing is applicable, or even up-to-date. Adhering too closely to rules that many not be appropriate to the situation at hand can actually be a liability.

Anyone who has ever attended a writers’ conference has seen the result: the causalities of hyper-literalism abound.

Let me take you on a guided tour: there’s the writer who lost precious hours of sleep last night over the realization that her prepared pitch is four lines long, instead of three; there’s the one who despairs because he’s been told that he should not read his pitch, but memorize it. The guy over here is working so many dashes, commas, and semicolons into his three-sentence pitch that it goes on for six minutes with only three periods. In another corner mopes the romance writer who has just heard an agent say that she’s not looking for Highland romances anymore — which, naturally, the writer hears as NO ONE’s looking to acquire them.

You get the picture. As writers listen to litanies of what they are doing wrong, and swap secrets they have learned elsewhere, the atmosphere becomes palpably heavy with depression.

By the end of the conference, after the truisms all of these individuals have been shared, bounced around, and mutated like the messages in the children’s game of Telephone, and after days on end of every word each attending agent, editor, and/or teacher says being treated with the reverence of Gospel, there is generally a whole lot of rule-mongering going on.

Take a nice deep breath. The industry is not trying to trick you into giving the wrong answer.

What it IS trying to do is get you to adhere to under-advertised publishing norms. While some of those norms are indeed inflexible — the rigors of standard manuscript format, for instance — most of the time, you are fine if you adhere to the spirit of the norm, rather than its letter.

In other words: at a conference, try not to take every piece of advice you hear literally. (Except that one about keeping your query letter down to a single page.)

So those of you who are freaking out about a few extra words in your elevator speech: don’t. It needs to be short, but it is far better to take an extra ten seconds to tell your story well than to cut it so short that you tell it badly.

Yes, you read that one correctly, to: no agent or editor in the world is going to be standing over you while you pitch, abacus in hand, ready to shout at you to stop once you reach 101 words in a hallway pitch, any more than he will be counting its periods.

Admittedly, they may begin to get restive if you go on too long — but in conversation, length is not measured in number of words or frequency of punctuation. It is measured in the passage of time.

Let me repeat that, because I think some reader’s concerns on the subject are based in a misunderstanding born of the ubiquity of the three-sentence pitch: the purpose of keeping the elevator speech to 3-4 sentences is NOT because there is some special virtue in that number of sentences, but to make sure that the elevator speech is SHORT, brief enough that you could conceivably blurt it out in 30-45 seconds.

To recast that in graphic terms, the elevator speech should be short enough to leave your lips comprehensibly between the time the elevator shuts on you and the agent of your dreams on the ground floor and when it opens again on the second floor.

Remember, though, that no matter what you may have heard, AN ELEVATOR SPEECH IS NOT A FORMAL PITCH, but a shortened version of it. The elevator speech, hallway pitch, and pitch proper are primarily differentiated by the length of time required to say them.

So if you feel the urge to be nit-picky, it actually makes far more sense to TIME your pitch than it does to count the words.

Try to keep your elevator speech under 45 seconds, your hallway pitch to roughly 60 – 75 seconds max, and your pitch proper to 2 minutes or so. While these may not seem like big differences, you can say a lot in 30 seconds.

But DO NOT, I beg you, rend your hair in the midnight hours between now and your next pitching opportunity trying to figure out how to cut your pitch from 2 minutes, 15 seconds down to 2, or plump it up from a minute seventeen to 2, just because I advise that as a target length.

I’m not going to be standing there with a stopwatch, after all, any more than an agent is — and no matter what any writing guru tells you, none of us advice-givers is right 100% of the time. Don’t treat any rule that any of us give you as inviolable.

Seriously, not even mine. While I am fortunate enough to enjoy a large acquaintance in the industry, until I rule the universe, I can pretty much guarantee that no agent or editor, even my own, is ever going to say, “Well, that WOULD have been a great pitch, but unfortunately, it was 17.4 seconds longer than Anne Mini says it should be, so I’m going to have to pass.”

Even if I DID rule the universe (will someone get on that, please?), no one would ever say that to you. It’s in your best interest to adhere to the spirit of my advice on the pitch — or anyone else’s — not necessarily the letter.

How might one go about doing that? Well, remember that elevator speech I wrote a couple of weeks ago for PRIDE AND PREJUDICE? No? Okay, here it is again:

19th-century 19-year-old Elizabeth Bennet has a whole host of problems: a socially inattentive father, an endlessly chattering mother, a sister who spouts aphorisms as she pounds deafeningly on the piano, two other sisters who swoon whenever an Army officer walks into the room, and her own quick tongue, any one of which might deprive Elizabeth or her lovely older sister Jane of the rich husband necessary to save them from being thrown out of their house when their father dies. When wealthy humanity-lover Mr. Bingley and disdainful Mr. Darcy rent a nearby manor house, Elizabeth’s mother goes crazy with matchmaking fever, jeopardizing Jane’s romance with Bingley and insisting that Elizabeth marry the first man who proposes to her, her unctuous cousin Mr. Collins, a clergyman who has known her for less than a week. After the family’s reputation is ruined by her youngest sister’s seduction by a dashing army officer, can Elizabeth make her way in the adult world, holding true to her principles and marrying the man she passionately loves, or will her family’s prejudices doom her and Jane to an impecunious and regretful spinsterhood?

Because I love you people, I went back and timed how long it would take me to say: sixty- two seconds, counting gestures and vocal inflections that I would consider necessary for an effective performance.

That’s perfectly fine, for either a hallway speech or pitch proper. Actually, for a pitch proper, I would go ahead and add another sentence or two of glowing detail.

To be fair, though, it is a bit long for an elevator speech, if I intended to include any of the first hundred words as well. If I had just spent a weekend prowling the halls of the Conference-That-Shall-Not-Be-Named, for instance, buttonholing agents for informal hallway pitches, I would have tried to shear off ten seconds or so, so I could add at the beginning that the book is women’s fiction and the title.

Oh, and to have the time to indicate that my parents loved me enough to give me a name, and manners enough to share it with people when I first meet them.

But seriously, I would not lose any sleep over those extra ten seconds, if I were pinched for time. Nor should you.

To do so would be a literal reaction to the dicta of the proponents of the three-sentence pitch, those scary souls who have made many writers frightened of adding interesting or even necessary details to their pitches. They don’t do this to be malicious, really: they are espousing the virtue of brevity, which is indeed desirable.

It is not, however, the ONLY virtue a pitch should have, any more than every single-page letter in the world is automatically a stellar query.

Pull out your hymnals, everybody, and sing along: if you’re marketing a novel, you need to demonstrate two things: that this is a good story, and that you are a good storyteller. Similarly, if you are pitching a NF book, you need to show in your pitch that this is a compelling topic, and that you are the world’s best person to write about it.

As any good storyteller can tell you, compelling storytelling lies largely in the scintillating details. I have been listening to writers’ pitches for significantly longer than I have been giving them myself (in addition to my adult professional experience, I also spent part of my wayward youth trailing a rather well-known writer around to SF conventions; aspiring writers were perpetually leaping out from behind comic books and gaming tables to tell him about their books), so I can tell you with authority:

Far more of them fail due to being full of generalities than because they have an extra fifteen seconds’ worth of fascinating details.

Embrace the spirit of brevity, not the letter. If you must add an extra second or two in order to bring in a particularly striking visual image, or to mention a plot point that in your opinion makes your book totally unlike anything else out there, go ahead and do it.

Revel in this being the one and only time that any professional editor will EVER tell you this: try not to be too anal-retentive about adhering to pre-set guidelines. It will only make you tense.

As the song says, spirits high, pulses low. Keep up the good work!

Posted on - No Comments on Nicely stamping your SASE and other agent-pleasing habits of the sanitary author

Nicely stamping your SASE and other agent-pleasing habits of the sanitary author

sanitary-author

I’m not much given to double-takes, but I must admit, I did a lulu when I spotted this sign standing by the side of a two-lane highway in unincorporated Neskowin, Oregon. To the casual observer, Neskowin is a blink-and-you-miss-it collection of buildings, but to the observant tourist, it is fraught with enigma: its population is 170, according to its ostensibly unofficially municipal website — a human density which renders the two golf courses located there, well, surprising. Who is playing golf in such high numbers that a lone course wasn’t deemed sufficient for local needs? Bears? Sea lions? Migratory Scots with an affection for Pacific Rim cuisine?

All of these legitimate wonders pale, however, next to the enigma of the Sanitary Author.

What makes him or her so darned clean, the passing motorist is left pondering, and why is the population of Neskowin so proud of that particular resident’s hygiene habits that the non-city fathers saw fit to erect a sign to commemorate the SA’s immaculate practices? Did s/he win some sort of international award for cleanliness akin to the Nobel prize?

Does the SA reside in remote forest because such cleanly writing practices would not have been feasible within the confines of a large city like New York, Los Angeles, or even charming and nearby Portland? More importantly from the point of view of fellow authors, how does being so sanitary affect the quality of the SA’s writing — and if it has a net positive effect, should we all be beating a path to Oregon, demanding to follow in the SA’s spotless footsteps?

And should we be worried about all of the unsanitary authors running around out there?

Oh, I know what prosaic types out there are likely to tell me: since the period after AUTHOR would tend to indicate an abbreviation, this sign probably only refers to the local sanitary authority, the fine municipal employees who look after water quality and maintaining the local sewer system. So much for impenetrable ambiguity, the literal would doubtless conclude. Just ignore that sasquatch strolling by; there’s nothing to see here.

But look closely at that sign: there’s a period after SANITARY, too. Complete words are seldom abbreviations, I find.

So the mystery continues. On to the business of the day.

(Stop thinking about the great unwashed mass of unsanitary authors currently roaming the face of the earth. No good could come of pondering their filthy ways.)

Hey, remember how I was saying just the other week that quite a number of my ideas for blog posts have resulted from readers’ good questions? Or rather from my inability to answer them briefly enough to prevent the fact that the comments section of this blog is not searchable (from your side, anyway) from annoying the heck out of me?

Case in point: earlier this month, busily submitting reader Rachel asked a question about stamps on the required self-addressed stamped envelope (SASE). Now, I’ve written on this topic quite a bit over the years — so much so that there’s an entire SASE GUIDELINES category on the archive list at the lower right-hand side of this page — so my first instinct was to send her there, or to advise her to do a site search under stamp, and continue on my merry way, confident that yet another writerly problem had been successfully solved.

Then I did a site search under stamp.

Suffice it to say that quite a few posts came up — more, I suspect, than any writer in the first throes of excitement about receiving a request to send materials to an agent would be likely to scan for an answer to this specific question. Also, the absolutely dead-on-target explanation I had in mind turned out to be located in the comments of a post from a couple of years ago…and thus not searchable from a reader’s perspective.

Not precisely user-friendly, in other words.

So while my second instinct was to mutter, “Yes, but all of the basics a submitter would absolutely need to know could be found under the aptly-named HOW TO PUT TOGETHER A SUBMISSION PACKET” (which is in fact true, I realized that this wasn’t the world’s most satisfactory answer. Part of my goal in setting up the category list is to render it as easy as possible for my readers to find precisely the information they are seeking. (Another part, admittedly, is so I can say, “Look, I’ve already written about that — there’s a category on the list at right that addresses your concerns precisely,” and proceed on my aforementioned merry way.)

My solution was — and is — threefold. ( Well, fourfold, if you could my having answered Rachel’s question on the spot.) First, I’ve created a new MAILING REQUESTED MATERIALS category on the list at right, so the next time a question like this comes up, I can smugly point the question-asker there. (Hey, I’ve got to make up for lost time on the merry way.)

Second, I’m going to address Rachel’s (quite good) question right now as its own post, rather than merely in the comments, so anybody else who happens to wonder about it in the months and years to come will have an easier time tracking down the answer. It just goes to show you: asking thoughtful questions not only helps the individual who brings them up, but the entire Author! Author! community.

And third, I’m NOT going to waste any brain space wondering if the Sanitary Author used to refuse to lick his own stamps. Or envelopes. (But how did s/he survive before self-adhesion became the norm?)

Let’s take a gander at what Rachel wanted to know:

I have a question about the SASE that you put in with your materials. I understand it was always better to use stamps so that the agent can just toss it in the outgoing mail bin at the agency. But I was talking to the postal clerks yesterday and they said that post-911 rules are now in effect: any stamped package over 13 ounces has to be brought to the post. I asked to get metered mail instead, and they said it wouldn’t work because it would have that date (yesterday) on it. A dilemma!

I explained my situation to them and the clerks suggested just using a priority stamp, because if a SASE were expected, then stamps are really the only way to go.

Is that how they’re doing it now?

Rachel asks excellent questions, as you may see. Before I launch into lengthy explanation, however, let’s define our terms.

As those of you who successfully made it through either my just-finished HOW DO MANUSCRIPTS GET PUBLISHED? series (posts conveniently gathered under the category of the same name on the archive list on the lower right-hand side of this page, for the reading pleasure of those of you who missed it) or any of my previous series on the ins and outs of submission (HOW TO PUT TOGETHER A SUBMISSION PACKET, for instance) are already aware, all queries and requested materials sent to US-based agents via mail should be accompanied by a SASE.

No exceptions, I’m afraid. Forgetting to include a SASE is an instant-rejection offense at most agencies, and with good reason: if the agent decides to pick up the manuscript, the writer’s having included the expected SASE demonstrates a pleasing ability to follow directions, and if the agent decides to pass, s/he may return rejected pages at the writer’s expense.

Yes, I know: it’s annoying to be underwriting one’s own rejection, but there actually are some benefits for the writer in this arrangement. To name but one: finding out that your submission has in fact been rejected, rather than gnawing your fingernails in perpetual worry for a year or two. (For some other benefits, as well as a brief exposition of the logic behind the SASE, please see my earlier post on how writers have historically ended up footing the bill for two-way postage.)

Contrary to popular opinion, a SASE shouldn’t always take the form of a business-size envelope; it varies according to what was sent in the first place. Because the point of the SASE is to ensure the safe return of whatever a writer sends to an agency, you should always include enough postage (in the form of stamps, not metered) on your SASE that everything you submitted may be popped into it and mailed.

What might that look like in practice, you ask? Well, when sending a query, including a SASE is pretty straightforward: the writer takes a second envelope, writes his own address on it, adds appropriate postage, folds it, and stuffs it — neatly, please, as becomes a Sanitary Author — into the query envelope.

With requested materials, the process is similar, but the packaging is different. If the agent only asks to see 50 pages or a chapter or two, few enough that they could be comfortably placed in a Manila envelope without wrinkling them (the Sanitary Author deplores crumpled pages; so do many agents), all you need to do is take a second Manila envelope, self-address it, affix the same amount of postage you’re going to use to send the whole packet to the agency, fold it, and place it neatly within the submission envelope.

SASE-wrangling becomes a bit trickier if you’ve been asked to send the entire manuscript, because that generally entails using a box. (For a detailed explanation of what types of box should and shouldn’t be used, complete with glamorous photographs of cardboard in its various manifestations, please see this post on the subject.) Obviously, it’s going to be unwieldy to stuff a second box inside the first, so it’s completely acceptable just to include a self-addressed mailing label and postage. (Be sure to mention both in your cover letter, so they won’t get lost on the agency end — and if you’re not sure why you need to include a cover letter at all, please see the COVER LETTERS FOR SUBMISSIONS category at right before you submit.)

Equally obviously (but I’m going to mention it anyway, just in case), the stamps on the SASE need to be US stamps, if the agency is US-based. That requirement means that SASEing is invariably a great deal more challenging — and expensive — for writers in foreign climes querying or submitting to US agencies; the far-flung are not exempt from the SASE expectation, I’m afraid, which can make e-mailed querying a more attractive option.

The good news is that the US Postal Service’s website sells stamps at face value, rather than at the exorbitant mark-up one frequently finds for them abroad . The USPS more than happy to ship ‘em to your doorstep in exotic climes so you may stick ‘em onto your SASE before popping your submission into the mail.

Is everyone clear on the care and feeding of the SASE? Good.

Okay, now that we’re all on the same page, so to speak, let’s get back to the crux of Rachel’s question: has the post-9/11 alteration in post office policy altered what agencies expect to see on a SASE?

The last few years have indeed seen some changes in how agencies handle packages, but actually, most of them date from before 9/11, back to the anthrax scare. Before that, virtually no agency accepted electronic submissions, for instance; they may not pay their Millicents much, but the average agency certainly didn’t want theirs to get sick from opening a poisoned query envelope.

E-mailed queries and submissions don’t carry the risk of that sort of infection (and I think we can all guess how the Sanitary Author would feel about that). They do, however, occasionally contain computer viruses, so few agents will open an attachment unless they have already specifically requested an electronic submission from a writer.

Rachel’s clerk was quite right about heavier packages having to be physically carried into the post office by human being, rather than blithely dropped into a mailbox or dumped in a mailroom — a policy shift that would affect virtually any submitted full manuscript. However, that most emphatically does not mean is that the agent is going to be taking a rejected manuscript to the post office herself. Some luckless agency intern will be toting a whole mess of them there every few days.

Or not; since the USPS changed its regulations in this respect, many agencies have side-stepped the return mail problem by just ceasing to return submitted manuscripts to their writers at all. (Problematic on many levels, including the copyright one; I’ve written about this fairly extensively under the SASE GUIDELINES category.) Interestingly, agencies that operate this way usually still expect submitters to include SASEs.

The moral: unless you are querying or submitting electronically OR an agency specifically says it doesn’t use SASEs, you should always include one.

And always use actually stamps on it, rather than metered postage. Despite the changes I mentioned above, the imperative to use stamps on a SASE has never wavered: the goal here is not convenience in mailing, but the submitter’s paying for the manuscript’s return. Regardless of whether that means tossing it into the nearest mailbox (which would still be possible for most partial manuscripts) or assigning Millicent to do it, stamps have always served the purpose best.

That being said, I must confess that I don’t quite understand the clerk’s recommendation to Rachel to affix Priority Mail postage to the SASE, unless he was either trying to get her to use a Priority Mail envelope as a SASE (not a bad idea, especially if the submission is just a few chapters; they fold nicely into a submission envelope) or simply trying to hawk a more expensive stamp. The distinction between Priority Mail and regular mail is the speed with which it arrives; the ease of mailing is identical.

Which means that buying a more expensive stamp or a cheaper one to affix to the SASE is entirely up to the writer. Like overnighting requested materials vs. sending them regular mail, whether a submitter elects to pay a shipper extra money to convey a manuscript from point A to point B is generally a matter of complete indifference to the agent receiving it, as long as it gets there in one piece.

(“And looking pretty,” adds the Sanitary Author. “None of those pesky wrinkles. And print your manuscript on nice paper while you’re at it.”)

To be blunt about it, the agent has absolutely no reason to care how quickly a rejected manuscript reaches its submitter. All she’s going to care about is whether you’ve included the means to mail it back to you at your expense, not hers.

And that, my friends, is the information that most agencies’ listings in the standard agency guides and websites compress into the terse advice Include SASE. Apparently, somewhere on earth, there lurks a tribe of natural-born queriers who realize from infancy precisely what that means, so it requires no further explanation.

I’ll bet the Sanitary Author is one of that happy breed. For the rest of us, learning how agencies work requires a bit of homework — and the asking of good questions.

So thank you, Rachel, for flagging the issue — and everybody, keep up the good work!

wormdivePS: lovers of fluffy bunnies and winsome chicks should make sure to visit Author! Author this weekend, when we will be visited by a guest blogger I’ve been hoping for a long time would join us here. As some of you may have begun to suspect over the past few days, I’m pretty excited about the prospect.

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So how does a book go from manuscript to published volume, anyway? Part XI: routes to publication other than through a major house

a-winding-road

For the last couple of weeks, I’ve been going over what I consider the absolutely most important information for any aspiring writer to know prior to beginning to market her work. As so often happens when I really get my teeth into a topic, I began by thinking, “Oh, I can polish this off in a couple of days. And now, ten awfully long (even by my rather prolix standards) posts later, I keep coming up with more to say.

Several lessons to be learned from this, I suspect. First, the simplest questions –in this case, How do books get published? often have really, really complicated answers, and having the space and audience to give them their due is an invitation not to minimize their complexity. Hey, boiling down multifaceted reality into bite-sized aphorisms is hard. Glancing back through what I’ve written so far, I was reminded of the old joke about the reporter interviewing the famous college professor about how long it typically takes him to write a half-hour lecture.

“Oh, all day,” the professor says, “if it’s a topic I’ve never lectured on before. Sometimes several days.”

The reporter is awfully impressed at that level of dedication. “Wow, that’s a lot of work. How long to write an hour-long lecture on the same topic?”

The professor shrugs. “About three hours.”

The reporter wonders if he has misheard the response. To be safe, he asks, “Well, how long would it take you to prepare a three-hour lecture, then?”

The professor smiles. “Would you like me to start right now?”

I suspect that I was reminded of this joke because I couldn’t help noticing that each post in this series was approximately the length of my usual notes for an hour-long lecture, factoring in time for digression and questions — you can take the professor away from the rostrum, but not the rostrum out of the professor’s mind, apparently — but I also believe that there’s a vital lesson here for those who are used to receiving their information about getting published in the kind of sound bites one hears the pros spouting at conferences.

It’s this: while brief, snappy advice may seem simpler, it’s actually significantly harder to produce, at least if it’s done thoughtfully. Unless, of course, the advice-giver is merely parroting the conventional wisdom on the subject, which tends to be expressed in dismissive one- or two- sentence bursts.

See my earlier post on translating these truisms.

The problem is, trying to follow sound-bite advice is rather like gnawing on cubes of bouillon instead of drinking broth: the two substances may well contain the same ingredients, but it’s certainly easier to digest in the watered-down form. Particularly when, as in this case, the prevailing aphorisms are deceptively simple — which brings me to the second lesson to be derived from this series (other than the masses and masses of information contained within it, of course).

Lesson #2: it’s profoundly important that an aspiring writer learns that the prevailing wisdom is the bouillon version, not the broth itself.

In other words, there’s a whole lot more to know about getting published than the brevity of the usual saws imply. I firmly believe that the combination of those over-concentrated pieces of advice that every writer has heard — the full range from basic writing tips like write what you know and show, don’t tell to the types of things agents and editors like to say at writers’ conferences like good writing will always find a home and it all depends on the writing — with the flat-out wrong popular conception that any genuinely good book will automatically find a publisher instantly very often leads good writers to waste time along the road to publication.

Or, even worse, to assume that if their manuscripts don’t get picked up right away, the problem must be in the quality of the writing.

These conclusions are completely understandable, of course: it’s what the truisms have taught us all to believe. But they are not the whole story, any more than a packet of bouillon is a vat of delicious soup.

Am I being profound, you’re probably wondering, or am I merely hungry? A little of both, I expect. Yet because I have dropped so much potentially quite intimidating information about how books typically get published upon all of you so quickly, I would imagine that the comparatively simple standard aphorisms might be sounding pretty good right about now.

I could bore you all at this juncture with some ennobling platitudes of my own about knowledge being power and valuable for its own sake — see my earlier comment about taking the professor out of the girl — but I’m not going to do that. Anyone with the dedication to have plowed through this, let’s face it, often-depressing series doesn’t need that pep talk. And you’re all bright enough, I’m sure, to have picked up from my SUBTLE HINTS throughout this series that the archive list at right is so extensively categorized precisely so my readers may find answers to specific practical questions as they come up.

Instead, I’m going to posit Lesson #3: the primary reason that it often takes even excellent manuscripts quite a long time to find agents and a home with a major publisher is that this process is hard. Anyone who tells you otherwise is probably either trying to promote a book or classes on how to get published — or is attempting to encourage all of the discouraged good writers out there to keep on going in the face of some pretty steep odds.

Here’s an aphorism that you’re unlikely to hear at a writers’ conference that is nevertheless true: most aspiring writers give up on finding a home for their manuscripts too quickly. Given how deeply affected by mercurial market fads agents’ and editors’ choices necessarily are, that’s truly a shame. Especially right now, when the economy is forcing the major publishing houses to be even more cautious in what they acquire than usual.

In other words: hang in there. To produce some bouillon of my own, the manuscript that gets rejected today may well not be the one that will get rejected a year or two from now.

But some of you may not be willing to wait that long to see your books in print. This, too, would be completely understandable: contrary to what agents often seem to believe, most aspiring writers care more about having their writing available for others to read than about making scads of money on the deal.

Which is why, in case those of you with agents have been wondering, it makes perfect sense to an agent to set aside a manuscript that he professes to love if it doesn’t elicit a fairly lucrative offer in its first circulation, in favor of marketing a client’s next book. In the agent’s mind, the first book hasn’t been discarded; it’s merely waiting to be part of a future multi-book deal. If an agent thinks a writer has a voice that might hit it big someday, continuing to market that first manuscript to smaller or regional presses might seem like a bad career move, even though going with a smaller press might bring the book into print years earlier. (If this paragraph sounds like gibberish to you, you might want to go back and re-read the earlier posts in this series.)

Obviously, this is not necessarily logic that would make sense to a frustrated writer, particularly one who may have spent years landing that agent. Heck, even the expectation that there would be a second book ready to go by the time a handful of editors at big publishing houses have had a chance to take a gander at the first would make a lot of aspiring writers turn pale.

If not actually lose their respective lunches. Especially a writer who might have only intended to write one book in the first place.

Which might not even occur to an agent excited by a new author’s voice, by the way; there’s a reason that “So, what’s your next book?” is such a common question even before the ink is dry on the representation contract. Since even authors whose books are released by major publishers seldom make enough to quit their day jobs — remember, few books are bestsellers — planning to write several marketable books makes very good career sense for a writer who wants to make a living at it.

The fact is, though, that’s not every aspiring writer’s goal. If getting that first — and possibly only — book into print is a writer’s highest priority, investing a great deal of time and energy in landing an agent might not seem like a reasonable trade-off. Others may feel that the large or mid-sized publisher route isn’t for them, or not be too thrilled about the prospect of an agent’s insisting upon changes to the manuscript in order to render it more marketable to the majors.

The good news is that there are other options — and I imagine those of you who have been sufficiently virtuous to keep working through this series’ concentrated account will be overjoyed to hear that a great deal of what I’ve said so far will not apply to the last two sub-topics on our publishing hit parade: publishing through a small house and self-publishing.

No need to conceal your joy; I know, I know.

For the rest of today’s post, I’m going to be talking about the various stripes of small publisher. So for the vast majority of you who have your heart set on a contract with a major publisher, take the rest of the day off.

The small publishing house
Also known as an independent publisher because they are not affiliated with any of the major publishing houses (as imprints are), small presses are often willing to work with authors directly, rather than insisting upon receiving submissions only through agents. Going this route can sometimes pay off big time for an author: in recent years, some of the most exciting new fiction has started its printed life at a small press and gotten picked up later by a major publisher.

And because some of you will be able to think of nothing else until I answer the question you just mentally screamed two sentences ago, one approaches them precisely as one does an agent: after having done some research on who publishes what, find out how they prefer to be approached, and send a query. (Both the Herman Guide and Writer’s Market have good listings of reputable small publishers.)

In other words: as with an agency, it’s never a good idea to send unsolicited manuscripts. Ask first.

I cannot stress sufficiently how important doing your homework is — many an aspiring writer has wasted time and resources approaching a major house’s imprint in the mistaken impression that it’s an independent press, ending up summarily rejected. Check the copyright page of a published book to see if the press that produced it is an indie or an imprint of a larger house.

Also, it’s important to select a small press that has a track record of publishing books like yours before you approach. Rather than publishing across a wide variety of book categories, the smaller publishing house tends to specialize. This often turns out to be a plus for authors, as targeting a narrow market often means that a small press can afford to take more chances in what it acquires.

Why can they afford to take more chances, you ask with bated breath? Generally speaking, because their print runs are smaller and they spend less on promotion.

Translation: the advance is often small or non-existent. (For an explanation of how the size of the initial print run affects the size of the author’s advance, please see the ADVANCES category on the archive list at right.) Also, the author usually ends up arranging the book tour himself. (While I’m referring you elsewhere, tor some useful tips on posts about how one might go about doing that, check out the posts by guest blogger Michael Schein beginning here.)

In fact, over the last couple of years, it’s gotten downright common for small publishers, especially those who market primarily online, to employ the print-on-demand (POD) method, rather than producing a large initial print run, as the major houses do, and placing it in bookstores. (For an explanation of how print-on-demand works, please see the aptly-named PRINT ON DEMAND category on the archive list at right. Hey, I told you that it was broken down into very specific topics!)

Check about this in advance, because POD carries some definite marketing drawbacks: POD books have an infinitely more difficult time getting reviewed (check out the GETTING A BOOK REVIEWED category for more details), and most US libraries have strict policies against buying POD books. So do some bookstore chains that shall remain nameless. (They know who they are!) Even some online retailers won’t carry POD books.

Why, you exclaim in horror? Well, for a lot of reasons, but mostly for because POD still carries a certain stigma; many, many bookbuyers who should know better by now still regard POD as the inevitable marker of a self-published book. More on why that might be problematic follows next time — for now, what you need to know is that a small publisher that does not go the POD route is going to have an easier time placing your book on shelves and into the hands of your future readers.

On the bright side, an author often has much more input into the publication process at a small press than a large one. Because it is a less departmentalized operation than a major publishing house, editors at indie presses often have the time to work more intensively with their authors. For a first-time author who gets picked up by a really good editor, this can be a very positive experience.

It can also, perversely, render an author more attractive to agents and editors at the majors when he’s trying to market his next book. (Since indie presses seldom have much money to toss around, multi-book contracts are rare; see that earlier comment about miniscule advances.) A recommendation from an editor will give you a definite advantage in the querying stage: a query beginning, Editor Y of Small Publisher X recommended that I contact you about representing my book… is probably going to get a pretty close reading from any agent’s Millicent.

Why? Well, having a successful track record of pleasing an editor at an indie press is a selling point; as those of you who recall my GETTING GOOD AT ACCEPTING FEEDBACK series may recall, not all authors are equally receptive to editorial commentary. Also, from an agent’s point of view, the fact that there is already an editor at a press out there who is predisposed to read and admire your work automatically means her job will be easier — if the majors pass on book #2, the editor who worked on book #1 probably will not.

Which is to say: if your first book with a small press does well, they will probably want you to stick around — and might become a trifle defensive if you start looking for an agent for book #2, especially if it is a press that ONLY works with unagented authors, or who prefers to do so. Such presses are rare, but they do exist; it is undoubtedly cheaper to work with unagented writers (again, see that earlier comment about advances). If this is their policy, however, they have set up a situation where their authors HAVE to leave them in order to pursue their careers. Consequently, they expect it.

However, people who work for small presses also understand that it’s far from uncommon for a writer to start out at a small press and move up to a big one with the help of an agent. Actually, the more successful they are at promoting your first book, the more they could logically expect you to move onward and upward. Authors move from press to press all the time, without any hard feelings, and when well-meaning industry professionals genuinely respect an author, the last thing they want to do is to harm their future books’ chances of commercial success. In fact, if your subsequent books do well, the small press will benefit, because new readers will come looking for copies of your first book.

Everybody wins, in short.

That being said, a right of first refusal clause over your next book is a fairly standard contractual provision. In essence, it means that when you sold the first book, you agreed to let them look at it before any other publisher does. They already know that they like your writing (which means that it is not at all presumptuous for you to assume that they might want your next, incidentally), and they would rather not have to compete in order to retain you.

Translation: you might not see an advance for your next book, either. But if getting your work out there is your primary priority, is that really going to annoy you all that much?

The regional publishing house
This is industry-speak for small publishers located outside the publishing capitals of the world — unless you happen to be talking to someone who works at a major NYC agency or publishing house, in which case pretty much any West Coast publisher would fall into the regional category. Sometimes, these presses are affiliated with universities, but many are not.

I bring up conversational use of the term advisedly: if you’ve attended any reasonably large writers’ conference within the last two decades, you’ve probably heard at least one agent or editor talking about regional publishing houses as an alternative to the major publishers. Specifically, you may have heard them answer an attendee’s question with something along the lines of, “Well, I wouldn’t be interested in a romantic thriller about wild salmon conservation, but you might try a Pacific Northwest regional press.”

If you’re like most conference attendees, this probably felt like a brush-off — which, in fairness, it almost certainly was. Most NYC-based agents who deal with major publisher houses prefer to concentrate on books (particularly novels) that have what they call national interest, rather than mere regional appeal.

Basically, national interest means that a book might reasonably be expected to attract readers from all across the country; books with regional appeal, by contrast, might have a fairly substantial market, but it would be concentrated in one part of the country. Or, to put it another way, books of national interest will strike agents and editors in New York City (or, to a lesser extent, Los Angeles, San Francisco, Toronto, and/or Chicago) as universally appealing.

Interestingly, books set in any of the boroughs of New York are almost never deemed of merely regional interest, even though novels set in Brooklyn do not, as a group, enjoy a demonstrably higher demand than those set in, say, Minneapolis. As far as I know, readers in Phoenix have not been storming bookstores, clamoring for greater insight into daily life in Queens, Chelsea, or Ozone Park. Yet it’s undeniable that many a Manhattan-based agent or editor would find such insights more accessible than those of the fine citizenry of eastern Nevada or the wilds of British Columbia. (Remember, it’s not all that uncommon for an NYC based agent or editor (as well as their respective Millicents) never to lived anywhere but the upper eastern seaboard of the United States.)

Here’s another bit of bouillon for you: regional marketability, like beauty, most definitely resides in the eye of the beholder.

Which is precisely why a writer of a book with strong regional appeal should consider approaching a local small publisher — which, in most cases, means the local publisher — or at any rate one based in your time zone. A book on homelessness in San Francisco may well strike a Bay Area editor as being of broad interest in a way that it simply wouldn’t to an agent in Manhattan.

That recognition doesn’t necessarily mean that a regional press will be able to get such a book national exposure (although it’s been known to happen.) Like other small publishers, presses that concentrate on a particular part of the country usually don’t have much money for book promotion; what they have tends to be concentrated within a small geographical area. For some books, this works beautifully, but it’s unlikely to land an author on the New York Times’ bestseller list.

Fair warning: contrary to the agent’s comment I reported above, few regional presses actually publish fiction these days, at least in novel form. (Some presses who specialize in regional nonfiction do publish short story collections; others will publish regional children’s books.) Again, you’re going to want to do your homework before you query or submit.

At least more homework than the agent who dismissed the Pacific Northwest novelist above. Given that regional presses have mostly been concentrating on nonfiction for a couple of decades now, I’m not sure why pros at conferences so frequently glibly refer aspiring novelists in their direction.

Speaking of shifts in publishing, there’s something else you might want to know about approaching a small publisher.

Remember how I had said that things change? Well…
As pretty much any writer whose agent has been circulating a book for her recently could tell you (but might not, for fear of jinxing the submission process), selling a book to a major publisher has gotten a heck of a lot harder in recent months. So much so that agents who might not otherwise have considered taking their clients’ work to an indie publisher a year or two ago have been thinking about it very seriously indeed.

More importantly for those of you who might be considering approaching a small publisher on your own behalf, some of them are actually doing it.

What does that mean for the unagented writer? Well, more competition, among other things, and often more polished competition. Also, as you may recall from earlier in this series, reputable agents only make money when they sell their clients’ books, so it’s very much in their interest to try to haggle up the advances on books sold to small publishers.

In a company where there isn’t, as I mentioned above, much money to throw toward authors, guess what that tends to mean for the advances available for unagented books? Uh-huh. But again, if your primary goal is to see your work in print, is that necessarily a deal-breaker?

Speaking of money, do make sure before you submit to a small publisher that it isn’t a subsidy press, one that requires authors to put up some percentage of the costs of publication. Unfortunately, not all subsidy publishers are up front about this; the latter’s websites can look awfully similar to the former’s. Before you cough up even one red cent — or, ideally, before you approach them at all — check with Preditors and Editors to see whether the publisher charges fees.

And if chipping in to get your book published sounds like a reasonable idea to you, just you wait until next time, when I’ll be talking about self-publishing.

In any case, you’re going to want to proceed with care — and do your homework. Naturally, this swift overview isn’t the last word on small publishers: as I said, an aspiring writer thinking about going that route should do extensive research on the subject. One of the best places to start: hie yourself to a well-stocked bookstore, start pulling books in your category off the shelves, and see who published them. Then find out whether any of those presses are open to queries from unagented authors.

Keep up the good work!

bunny-eggPS: yes, I know that this series has been long and dense, but I have a fabulous reward in store for you at the end of it: a guest post from an author I’ve been eager to get here to talk to you for a very long time. Hint: he’s funny, and appropriately for the season, there will be small, fluffy animals involved.

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So how does a book go from manuscript to published volume, anyway? Part V: the agency submission

cat-on-the-wall

Before any of you sprain your brains by trying to figure out what a fluffy cat standing on a partially-finished stone wall (my yard has quite a few of those, as you may know) has to do with the promised topic du jour, what happens to requested materials, let me stop you mid-ponder: the picture above isn’t particularly illustrative of anything I’m about to say today. I just thought that after so many days of such lengthy posts on such serious subjects, we all could stand a glimpse of something comparatively light-hearted.

Which is to say: please don’t ask about the wall. Thank you.

For those of you joining us mid-series, I’ve been spending the last few posts on an overview of how books currently get published in the United States: not the astonishing pervasive fantasy that all a good writer has to do to get published is to write a book, but the actual logistics of what happens. The view from the trenches, as it were.

Oh, dear: I suppose that does mean that the photograph is subject-appropriate. I honestly hadn’t intended it to be.

So far, we’ve gone over how US-based publishing has changed over time; how fiction and nonfiction are marketed differently; why a writer needs an agent; the various methods of seeking representation, along with their pros and cons, and last time, what kinds of reactions an aspiring writer may reasonably expect following an attempt to approach an agent. Is everyone fairly clear on all of those? If not, please feel free to post questions in via the comments functions — or, better yet, to seek out more detailed answers amongst the many and varied categories on the archive list on the lower right-hand side of this page.

Yes, yes, I know: I have been harping on the archives quite a bit over the last few posts, but with good reason. The current series is intended to give those new to trying to get their work published — and anyone else who feels like reading it — a general view of how the process works, as opposed to my usually favored approach, the let’s-concentrate-on-this-one-small-aspect-for-a-week method of analysis. Both have their benefits, of course, but if you are looking for elucidation on any of the individual points I’m discussing here, chances are that you will find far more discussion than you ever dreamed in the archived posts.

So if delving into the archive list starts to feel like trying to catalogue the contents of Pandora’s box, well, don’t say that I didn’t warn you. Back we go to the generalities.

What a writer should do if an agent requests materials
As I mentioned last time, if a query or pitch is successful, an agent will typically ask the writer to send either the entire manuscript (rare), a specified number of pages from the beginning of the book (substantially more common), or, for nonfiction, the book proposal. Most of the time, this means that the agent is expecting to receive it as hard copy, sent by mail. If an agent prefers e-mailed submissions, he will ask you to send it as an attachment to an e-mail. (Under no circumstances should you ever send a computer disk or CD-R with your book on it — it will be returned without being opened.)

If you are planning to submit electronically, please be aware that unless he specifically states otherwise, the attachment he has in mind is almost certainly the industry standard, a document in MS Word. (If you work on a Mac, make sure to send it as a Windows-friendly document.) Why Word? It’s what the major publishing houses use, so if the agent of your dreams is going to submit electronically to an editor, that’s how the editor would expect to receive it.

Occasionally, an agent will ask for attachments as rtf (rich text format), a version without the formatting bells and whistles that render documents hard to translate across word processing systems; if you don’t habitually work in Word, but send your document in rtf, a Word user should be able to open it. Some agents accept submissions in PDF format — especially those who choose to read submissions on a Kindle, rather than on a computer screen, as is becoming increasingly common — but it’s seldom preferred, as it’s hard to edit.

Because the human eye reads much more quickly on a backlit screen than on a printed page, it’s usually to the writer’s advantage to submit in hard copy, rather than electronically. It’s also more work for an agent to reject a paper copy, as opposed to the single action of hitting the DELETE key required to remove an e-submission from his life forever; that’s also true of mailed vs. e-mailed queries, incidentally. (For more on the pros and cons of paper vs. electronic submissions, please see the E-MAILED SUBMISSIONS and E-MAILING QUERIES categories on the list at right.)

However an agent has asked you to submit, though, do as he asks. In fact, if there is one inviolable rule to bear in mind while preparing a submission packet, it is surely send the agent precisely what he has asked you to send.

Being hyper-literal often doesn’t serve an aspiring very well along the frequently perilous road to publication, but this is one time where it’s positively a boon. If the agent asked to see the first 50 pages, send the first 50 pages — not the first 49, if a chapter happens to end there, or 55 if there’s a really exciting scene after page 50. If page 50 ends mid-sentence, so be it.

Why is it so very important to follow submission instructions exactly? Because the quality of the writing is not necessarily the only factor an agent weighs in deciding whether to represent a client. The ability to follow directions to the letter tends to be a quality that agents LOVE to see in potential clients, since it implies the writers in question possess two skills absolutely essential to working well with an editor — no, make that three: an ability to listen or read well, a capacity for setting goals and meeting them, and a professional attitude.

So getting the contents of the submission packet right is monumentally important. So if you receive the request in the course of a pitch meeting, take the time to write down a list of what the agent is asking you to send. Read it back to him to make sure you caught everything. (Trust me, if you’re face-to-face with an agent who has just said yes to you, you won’t be thinking with your usual clarity.)

If the agent makes the request in writing, read the missive through several times, then sit down and make a list of what he’s asked you to send. Wait at least 24 hours before re-reading the communication to double-check that every requested item made it onto the list. THEN assemble your submission packet, checking off each element as you place it into the envelope or box.

Clever reader Tad came up with a brilliant extra level of security: after you have assembled the submission packet, hand it, your list, and a copy of the letter from the agent to someone you trust — a parent, a significant other, a best friend, or any other friendly, detail-oriented person you’re relatively certain isn’t harboring a secret desire to see you miserable — and ask that person to check that (a) the letter and the list correspond exactly and (b) you’ve included every necessary element in the packet.

Yes, it’s THAT vital to get it right.

Throughout the last few paragraphs, I’ve been sensing some confusion out there. “But Anne,” a few timid souls pipe up, “am I missing something here? How difficult could it possibly be to print up the number of pages the agent requests, place them in an envelope, and pop it in the mail? Are you saying that he might ask to see something other than the manuscript?”

Often, yes. There are also a couple of elements that any US-based agent will expect to see, whether or not he asks you to include them.

What might an agent ask to be sent — and what should you always send anyway?
Since there is no industry-wide standardization of what precisely belongs in a submission packet, any given agent may ask for a different array — and you already know to send precisely what each asks you to send, right? However, the most commonly-requested elements are:

* The requested pages in standard manuscript format, unbound. The most popular lengths to ask for are the first chapter, the first three chapters, the first 50 pages, the first 100 pages, and the entire manuscript. If you’re unfamiliar with the way a professional manuscript should look (hint: not like a published book, nor is it identical to a short story submission), please see the HOW TO FORMAT A BOOK MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories at right.

A few cautionary notes, just in case any of you forget to check the formatting posts: manuscripts absolutely must be double-spaced, in 12-point type (preferably Times, Times New Roman, or Courier), printed on only one side of the page with one-inch margins, and feature indented paragraphs. (No, business format is not proper here — for a full explanation why, please see the BUSINESS FORMAT VS INDENTED PARAGRAPHS category at right.)

* A synopsis. For fiction, this is a description of the major twists and turns of the plot, told as vividly as possible. (Remember what I said last time about every syllable you submit to an agent being a writing sample?) For nonfiction, it’s a summary of the central question the book will address, why the question is important to answer, and a brief indication of what evidence you will use to bolster your arguments. For tips on how to pull this off in what is often an intimidatingly small number of pages, please see the HOW TO WRITE A SYNOPSIS and/or NONFICTION SYNOPSES categories at right.)

* An author bio. This is an extended version of the 1-paragraph description of your life, with emphasis upon your writing credentials, your education, and any experience that would lead an observer to regard you as an expert on the subject matter of your book. For a crash course on how to write one, please see the HOW TO WRITE AN AUTHOR BIO category. (Hey, I wasn’t kidding about there being a whole lot of elucidation of details on this site.)

* The book proposal. As I mentioned earlier in this series, book proposals are marketing packets used to sell nonfiction. For an explanation of what should go into it and how to put it together, please see the HOW TO WRITE A BOOK PROPOSAL category. (This is starting to read like the back of a greatest hits album, isn’t it?

* A marketing plan. This request was unheard-of for novels until just a couple of years ago, but recently, the marketing plan has been enjoying a vogue. For fiction, it’s the same document as the similar section in the book proposal (and thus a description of how to write one may be found under the HOW TO WRITE A BOOK PROPOSAL category): a description the target audience for the book and how to reach them. Bear in mind that what anyone who asks to see a marketing plan has in mind is what the AUTHOR will be doing to promote the book, not the publishing house’s efforts, so just saying, “I will make myself available to go on a book tour,” probably isn’t going to impress anybody. Think creatively: who is your target reader, and where do folks like that congregate?

Those are what an agent will probably ask to see. For tips on how to present these professionally, how to box them up, in what order they should be stacked, etc., please to see the HOW TO PUT TOGETHER A SUBMISSION PACKET category at right.

Here is a list of what she will almost certainly not mention in her request, but your submission will appear substantially more professional if you include:

* A cover letter thanking the agent for asking to see the requested materials and repeating the writer’s contact information. I’m always astonished at how many aspiring writers just throw a manuscript into an envelope without even attempting any polite preliminaries. It’s rude — and, given how many queries an agency processes in any given week, it’s not a grand idea to assume that the person who opens your submission envelope (almost certainly the screener, Millicent, whom we met yesterday, not the agent herself), will instantly recall who you are. (For guidelines on how to construct this important missive, please see the COVER LETTERS FOR SUBMISSIONS category at right.

* A title page for your work. Again, most submitters omit this, but an already-established writer would never dream of submitting a manuscript anywhere without a title page, since a professional title page includes information absolutely vital to marketing the book: the book category, the word count, the title (of course), the author’s contact information. (For an explanation of all of these elements, how to put them together on a page, and illustrations of what a professionally-formatted title page looks like, please see the TITLE PAGES category on the list at right.)

* A stamped, self-addressed envelope (SASE). As with queries, not including a SASE is generally considered an instant-rejection offense. While it’s classy to include a letter-sized SASE in case the agent wants to respond in writing, the SASE in a submission is an envelope or box labeled with your address and enough postage (stamps, not metered) to mail it back to you. (If that sounds complicated, don’t fret: you’ll find a complete explanation of how to handle the many permutations of SASE use under the SASE GUIDELINES category at right.)

Why do you need to include a SASE for your manuscript’s return? Well, unless the agent decides to sign you to a representation contract, she’s not going to hang onto your manuscript — and since not all agencies have recycling programs (yes, I know; it’s discouraging), those rejected pages are just going to land in the trash.

Confused? It wouldn’t be altogether surprising if you were: the logistics of submission are much more complex than the vast majority of aspiring writers realize. For a much fuller explanation of how to juggle all of these elements into a professional-looking submission package, check out the HOW TO PUT TOGETHER A SUBMISSION PACKET category at right.

Oh, and a word to the wise: since agencies receive many, many submissions, both requested and not, with every single mail delivery, it’s an excellent idea to write REQUESTED MATERIALS in great, big letters on the top of the envelope or box containing your submission packet. This will help ensure that your package ends up in the right pile on the right desk. As unsolicited manuscripts are almost universally rejected unread, the last thing in the world you want is for your requested materials to be mistaken for them, right?

For the same reason, if an agent has asked you to submit pages via e-mail, it’s prudent to include the words REQUESTED MATERIALS in the subject line of the e-mail. Better safe than sorry, I always say.

Oh, and before I forget, let me reiterate that grand old piece of traditional writerly advice from the first post in this series: never, ever send an agent — or anybody else, for that matter — your only copy of anything. To that, let me add Anne’s Axiom of Submission: never spend the money to ship anything to an agent overnight unless they specifically ask you to do so.

Contrary to popular opinion amongst aspiring writers, overnight shipping will not get your packet read any quicker (of which more below), so it’s just a waste of money. WIthin the US, the significantly less expensive Priority Mail will get it there within 2-3 business days, which is quite fast enough.

Assuming that at least some of you are still with me, I shall now move on to the single most-asked question amongst submitters everywhere:

Okay, now I’ve sent my submission packet. How soon will I hear back?
Well, let me put it this way: I wouldn’t advise holding your breath. Even if you submit a partial and an agent decides that she’d like to see the rest of the book, you’re probably not going to hear about it right away.

That sounds mean, but you’ll save yourself a lot of heartache if you understand this: no matter how enthusiastically an agent solicited a manuscript, trust me, she will neither have cleared her schedule in anticipation of receiving your materials nor will drop everything to read it the instant it arrives. Unless she knows that there are other agents competing to represent you (should you find yourself in that enviable position anytime soon, congratulations, and please see the WHAT IF MORE THAN ONE AGENT ASKS TO SEE MY MANUSCRIPT? category at right), she — or, more likely, her assistant — will place it in a pile along with all of the other submissions awaiting review.

As with query letters, the length of time an agency takes to make a decision on a manuscript varies wildly, but most of the time — are you sitting down? — it’s measured in months, not days or even weeks. Most agencies list their average turn-around times on their websites or in their agency guide listings, to alert aspiring writers to what can be an extended wait.

Why does it take so long, you wail? Well, as I said, there will probably be quite a few manuscripts that arrived before yours. If waiting in a queue seems unfair now, think about it again after an agent has had a manuscript for a month: how would you feel if one that arrived today were read before yours?

Another reason that turn-around times tend to be slow is — again, you might want to brace yourself — the agent who requested the materials is not usually the only, or even the first, person to read a submission. Remember our pal Millicent from yesterday? Guess what her job entails after she finishes screening all of those query letters?

That’s right: she’s usually the one deciding whether a submission makes the first cut; at some agencies, two Millicents have to agree that a manuscript is of publishable quality AND a good fit for the agency before the agent sees it.

I told you to brace yourself.

Unfortunately, as long-time readers of this blog are already glumly aware, Millicents are trained to find reasons to reject manuscripts first and foremost, rather than reasons to accept them: since her job is to thin the number of submissions her boss will have to read (often in the agent’s spare time, rather than at work, incidentally: yet another reason that turn-around times tend to be slow), a good Millicent may reject as many as 90% of submissions before they get anywhere near the agent. (For a truly frightening look at some of the most common criteria she uses to thin the herd, you might want to check out the FIRST PAGES AGENTS DISLIKE or AGENCY SCREENERS’ PET PEEVES OF THE NOTORIOUS VARIETY categories at right. I warn you, however, these posts are not for the faint of heart.)

Even more unfortunately, submitters are seldom given concrete reasons for rejection any more. (For a thoroughly depressing explanation why, please see the FORM-LETTER REJECTIONS category at right.) This means, in practice, that an aspiring writer may not gain any useable revision information from the submission process at all.

I know; it’s awful. If I ran the universe, or even just the publishing industry, it would not be this way: queriers and submitters alike would receive kindly-worded explanations of why Millicent decided to reject them. Public libraries would also be open 24 hours per day, staffed by magnificently well-read and well-paid staff more than willing to stock good self-published and print-on-demand books (as most US libraries currently will not, as a matter of policy), and hand out ice cream to every child departing with a checked-out book, in order to instill in wee ones the idea that the library is the best place ever. Under my benevolent régime, schoolteachers would also be paid exceptionally well, every citizen could afford to buy a few books by promising new authors every week, and municipal fountains would flow freely with chocolate milk for all to enjoy. Oh, and Truman Capote, Dorothy Parker, and Madame de Staël’s birthdays would be international holidays.

In case you may not have noticed, none of these delightful things is yet true, so I think it’s safe to assume that I don’t yet run the universe. Sorry about that.

Despite deviating sharply from what I personally would like to see happen at agencies, the submission process is far from impossible to navigate: every year, hundreds of first-time authors impress agents enough to land representation contracts. But there is a reason that acquiring an agent is so often described in fishing terms: she landed a great agent, his agent is a great catch. Sometimes they’re biting; sometimes they aren’t.

Being aware of that going into the process can help a writer keep pushing forward. Which is precisely what you need to keep doing while an agency is pondering your manuscript: keep your chin up, keep querying and submitting to other agents, and keep writing on your next book.

That’s the sane and sensible way for a savvy writer to make her way through this often intimidating and mysterious process — don’t put all of your proverbial eggs into a single basket, especially not one being toted by someone as professionally touchy as Millicent. That way lies despair.

Whatever you do during what can be an extended wait to hear back about your manuscript, DO NOT pick up the phone and call the agent to demand what on earth could possibly be taking so long. It will not get your submission read faster, and since it’s considered quite rude in the industry for a writer to try to rush a decision (interesting, considering that writers often have only a week or two to decide whether to accept a publishing offer), it’s unlikely to make you any friends at the agency.

If it’s been more than twice the length of time the agent told you to expect (or twice the average time listed on the agency’s website or guide listing), you may send a POLITE e-mail or letter, asking for confirmation that the agency has received your submission packet and offering to send another — they do occasionally go astray — but that’s it. (For a fuller analysis of this situation and other slow turn-arounds, please see the WHY HAVEN’T I HEARD BACK YET? category at right.)

Wow, that ended on a down note, didn’t it? Aren’t you glad that included that nice, cheery picture of my cat, to perk us all up?

Next time, I shall delve into an inherently happier topic: what happens after an agent decides to represent a book. Keep pressing forward, everybody, and as always, keep up the good work!

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So how does a book go from manuscript to published volume, anyway? Part III: we get by with a little help from our friends

crooked-wall

The World’s Worst Landscaper™ struck again yesterday, those of you who have been following the saga of our yard renovation for the last year will no doubt be delighted to hear, and with more than his usual vim. Even in a career marked by a totally illogical determination to regard both clients’ requests and local building codes as Philistinic and inexplicable barriers to the free expression of his Artistic Vision™.

What did he do this time? Well, let me ask you: notice anything slightly odd about the wall above? Say, a minor balance problem?

No? How about here?

terrible-stonework

Still no? Would it help if you knew that the dirt is currently holding the stones up, rather than the other way around? Or that the purpose of constructing this wall was to prevent the hillside from sliding down onto the patio?

I had meant to use that last picture to illustrate the problems with the wall, but now that I come to look at it, it’s not a bad representation of some of the issues with the patio as well. (Those dark bits on the ground are gaps in the paving, cleverly designed to entrap a lady’s heels and fling her onto those pretty daffodils.) Here’s a closer look at the wall itself; see if you can spot why such a construction might present certain hazards in earthquake country:

wall-after-earthquake

If God is in the details, as architect Mies van der Rohe was fond of saying, the WWL seems to be worshipping at some strange altars. I suspect that even Pan, that great ancient celestial advocate of chaos, would take one look at that wall, set down his pipes, and ask, “Um, did he actually mean it to turn out like that?”

Good question, Pan. If the WWL hadn’t vanished immediately after completing the structure above — or, indeed, if we had been aware that he would be showing up at all yesterday — we might have asked him.

The amazing thing is, the WWL’s lack of attention to detail wasn’t even the most startling “Wow, and you do this professionally?” moment I had yesterday. A cell phone provider asked me to fill out a rebate form that did not include any spaces to note my name, address, or any other information that might conceivably allow them to, say, send me a rebate. A bank teller spent a full two minutes informing me that if a wire transfer involved Euros, the bank would use the exchange rate applicable at the instant the transfer was made on Monday — and then, without missing a beat, asked me how much the transaction would be in American dollars. A billboard on my way home urged commuters, “Go humans go,” evidently on the assumption that including the grammatically necessary commas in that statement would slow all of us down. My mother called her phone company to report a line problem, and after her line had gone dead twice during the conversation, a representative tried to tell her that the line was fine.

And just a few moments ago, I noticed that a columnist for one of my local papers had used funnest in a sentence. In print. Apparently unironically.

The Visigoths are at the gate, in short, and I don’t think they’re here to deliver pizza.

Since I toil in an industry where every detail is expected to be correct before anyone else claps eyes on one’s work — and so do you, incidentally, if you intend your writing for publication — I am perpetually astonished by this kind of “Oh, well, close enough!” attitude. But then, I still find it hard to wrap my head around the notion that any aspiring writer even considering submitting a manuscript to an agent, editor, or contest without having proofread it, yet I am constantly confronted with evidence that this behavior is the norm.

Just in case any of you were pondering conformity to this particular trend, missing words, typos, and formatting inconsistencies drive people who read manuscripts for a living completely nuts. The ones who are good at their jobs, anyway. To a detail-oriented professional reader, a misspelled word or grammatical error seems just as out of place as the bizarrely-set stones in the photographs above. To them, those types of easily-preventable errors just seem unprofessional, the sign of a writer who thinks, “Oh, well, close enough!”

That may not be an entirely fair assessment of a submission or contest entry, since writers who care a great deal about their work are often in a terrible hurry to get them out the door and into the mail, but nevertheless, I can guarantee you that on any given minute of any given New York City workday, some Millicent screening submissions (or even queries, sacre bleu!) will be muttering, “Doesn’t this writer ever read his own work?”

Astonishingly, many don’t. Aspiring writers savvy enough to sit down with a hard copy of their manuscripts, a sharp pencil, and a warm, possibly caffeinated beverage represent a tiny minority of the submitting public, I’m sorry to report.

Oh, most will take a gander at a scene or chapter immediately after they compose it, of course, but not necessarily after revising it. Let’s face it, writers are prone to tinkering with already-composed pages, moving text around, sharpening dialogue, tightening pacing, and so forth. There’s nothing inherently wrong with tendency, of course, but the cumulative result of even a handful of miniscule changes in a scene can often be a paragraph, scene, or chapter that does not read with the consistency of a smooth, continuous narrative.

And don’t even get me started on how infrequently revising writers make larger changes with absolute accuracy throughout a manuscript. Every editor — and Millicent, and contest judge — has a few amusing stories about the protagonist’s brother named Joe in Chs. 1, 4, and 6, Jim in Chs. 2, 3, and 17, and Jack everywhere else.

I’m going to be talking at length about this species of revision problem over the next week or two, after I polish off the current series on how manuscripts come to publication. I’m just bringing it up now because the WWL reminded me so forcibly of the virtues of consistency — and so you may start giving some thought to the benefits of setting aside some serious time to read your own work in its current state, rather than assuming, as too many submitters and contest entrants apparently do, that what you think is on the page is precisely what is there, despite all of that tinkering.

Clutching a warm beverage while you peruse is optional, naturally.

Let’s get back to our series already in progress, shall we? For the last couple of posts, I’ve been attempting to give writers brand-new to the daunting challenge of trying to get their books published — and writers at every other stage of experience as well — an overview of how a book’s interaction with a major publisher actually works. Too many aspiring writers believe, mistakenly, that all that’s necessary for a book to get published is to write it. However, as any author whose first book came out within the last decade could tell you, bringing one’s writing to the publishing industry’s attention can be almost as much work as the composition process — and has been known to take just as long or longer.

Sorry to be the one to break it to you, but it’s vital to understand that extended, frustrating, and difficult roads to publication are the norm for first books these days, not the exception.

As a result, clinging to the common writerly misconception that if writing is any good, it will always be picked up by the first or second agent who sees it, or that a manuscript that doesn’t find a publisher within the first few submissions must not be well-written, is a sure road to discouragement. Since the competition in the book market is fierce by the standards of any industry, realistic expectations are immensely helpful in equipping even the most gifted writer for the long haul.

It can also be hugely beneficial in tracking down and working well with the helpful friend who will be toting your manuscript to publishers for you, your agent. As we saw in my last couple of posts, a writer honestly does need an agent these days in order to have any realistic hope of getting published by a major U.S. publishing house.

That much we already know. So how does a writer go about acquiring this valuable assistant? Unless one happens to be intimate friends with a great many well-established authors, one has two options: verbally and in writing. Since most aspiring writers take the written route, let’s talk about it first.

Before we begin, I should stress that the following are an aspiring writer’s only options for calling a US-based agent’s attention to his or her work. Picking up the phone and calling, stopping them on the street, or other informal means of approach are considered quite rude in the industry.

As is mailing or e-mailing a manuscript to an agent without asking first if s/he would like to see it, by the way; this is generally considered an instant-rejection offense. Unlike in the old days we’ve been discussing over the last couple of posts, simply sending to an agent who has never heard of you will only result in your work being rejected unread: uniformly, agencies reject submissions they did not actually ask to see (known as unsolicited submissions).

Is everyone clear on how to avoid seeming rude? Good. Let’s move on to the accepted courteous means of introducing yourself and your book.

Approaching an agent in writing: the query letter
The classic means of introducing one’s book to an agent is by sending a formal letter, known in the trade as a query. Contrary to popular belief, the query’s goal is not to convince an agent to represent the book in question — no agent is going to offer to represent a book or proposal before she’s read it — but to prompt the agent to ask the writer to send either the opening pages of the manuscript or the whole thing. After that, your good writing can speak for itself, right?

Think of the query as your book’s personal ad, intended to pique an agent’s interest, not as the first date.

Always limited to a single page in length, the query letter briefly presents the agent with the bare-bones information s/he will need in order to determine whether s/he wants to read any or all of the manuscript the writer is offering. A good query should include, but is not limited to, the following — and no, none of these are optional:

*Whether the book is fiction or nonfiction. You’d be surprised at how often queriers forget to mention which.

*The book category. Basically, the part of the bookstore where the publishing book will occupy shelf space. Since no agent represents every kind of book, this information is essential: if an agent doesn’t have connections with editors who publish the type of book you’re querying, he’s not going to waste either your time or his by asking to see it. (For guidance on how to determine your book’s category, please see the BOOK CATEGORIES listing on the archive list on the lower-right side of this page.)

It’s also a good idea, but not strictly required, to point out who might be interested in reading your book and why; an agent is going to want to know that at some point, anyway. Of course, I’m not talking about boasting predictions like, “Oh, Random House would love this!” or “This is a natural for Oprah!” (you wouldn’t believe how often agents hear that last one) or sweeping generalizations like, “Every woman in America needs to read this book!” Instead, try describing it the way a marketing professional might: “This book will appeal to girls aged 13-16, because it deals with issues they face in their everyday lives. (For tips on figuring out who your book’s audience might be with this much specificity, please see the IDENTIFYING YOUR TARGET MARKET category at right.)

*A one- or two-paragraph description of the book’s argument or plot. No need to summarize the entire plot here, merely the premise, but do make sure that the writing is vivid. For a novel or memoir, this paragraph should introduce the book’s protagonist, the main conflict or obstacles she faces, and what’s at stake if she does or does not overcome them. For a nonfiction book, this paragraph should present the central question the book addresses and suggest, briefly, how the book will address it.

*The writer’s previous publishing credentials or awards, if any, and/or expertise that renders her an expert on the book’s topic. Although not necessarily indicative of the quality of a book’s writing, to an agent, these are some of your book’s selling points. For tips on figuring out what to include here, please see the YOUR BOOK’S SELLING POINTS category on the list at right.

*Some indication of why the writer thinks the agent to whom the letter is addressed would be a good representative for the book. As I mentioned above, agents don’t represent books in general: they represent specific varieties. Since they so often receive queries from aspiring writers who are apparently sending exactly the same letter indiscriminately to every agent in the country, stating up front why you chose to pick THIS agent is an excellent idea. No need to indulge in gratuitous flattery: a simple since you so ably represented Book X or since you represent literary fiction (or whatever your book category is) will do.

Should any of you have been considering querying every agent in the country, be warned: it’s a sure route to rejection, especially if a writer makes the mistake of addressing the letter not to a specific person, but Dear Agent. Trust me on this one.

*The writer’s contact information. Another one that you might be astonished to learn is often omitted. Yet if the agent can’t get ahold of you, she cannot possibly ask to you to send her your manuscript, can she?

*A stamped, self-addressed envelope (SASE) for the agent’s reply. This isn’t part of the letter, strictly speaking, but it absolutely must be included in the envelope in which you send your query. No exceptions, not even if you tell the agent in the query that you would prefer to be contacted via e-mail.

I’m serious about this: don’t forget to include it. Queries that arrive without SASEs are almost universally rejected unread. (For tips on the hows and whys of producing perfect SASEs, please see the SASE GUIDELINES category on the list at right.)

Is there more to constructing a successful query letter than this? Naturally — since I’ve written extensively about querying (posts you will find under the perplexingly-named HOW TO WRITE A QUERY LETTER category on the archive list, if you’re interested) and how it should look (QUERY LETTERS ILLUSTRATED), the list above is not intended to be an exhaustive guide to how to write one.

Speaking of realistic expectations, do not be disappointed if you do not receive an instantaneous response to your query. Because a well-established agent may receive 800 to 1500 queries per week (yes, you read that correctly), it’s not uncommon for a regularly mailed query not to hear back for a month or six weeks. Some agencies do not respond at all if the answer is no. For these reasons, it’s poor strategy to query agents one at a time. (For a fuller explanation, please see the QUERYING MULTIPLE AGENTS AT ONCE category at right.)

Approaching an agent in writing, part II: the electronic or website-based query
Because of the aforementioned slow turn-around times for queries sent via regular mail, increasing numbers of aspiring writers are choosing to send their query letters via e-mail. It’s also a significantly less expensive option for writers querying US-based agents from other countries. (For an explanation of some ways e-querying differs from paper querying, please see E-MAILING QUERIES category at right._

Most of the time, e-querying involves sending pretty much exactly the letter I mentioned above in the body of an e-mail, rather than as an attachment. the There are advantages to doing it this way: if an agency does indeed accept e-mailed queries, the querier tends to hear back a trifle more quickly.

Did the Internet-lovers out there just do a double-take? Yes, it’s true: there are agents who will not read e-mailed queries.

Actually, until quite recently, the VAST majority of US-based agents refused to accept e-mailed queries or submissions; this is, after all, a paper-based business. However, after the anthrax scare of a few years back, many agencies reconsidered this policy, so they would not need to open as many potentially-hazardous envelopes; still others jumped on the bandwagon after e-mail became more popular. However, even today, not all agencies will allow electronic querying: check one of the standard agency guides (if you are unfamiliar with what these are and how to use them, please see the HOW TO READ AN AGENCY LISTING category at right) or the agency’s website.

If it has one.

Yes, seriously. Contrary to widespread assumption, not every agency has a site posted on the web. This means that simply doing a web search under literary agency will not necessarily provide you with an exhaustive list of all of your representation possibilities. (For tips on how to come up with a list of agents to query, check out the FINDING AGENTS TO QUERY category on the list at right. How do I come up with these obscure category titles, anyway?)

If an agency does have a website, it may be set up for queriers to fill out an electronic form that includes some or all of the information that’s in a traditional query letter. While some aspiring writers have landed agents in this manner, I tend to discourage this route, since typically, the word count allowed is sharply limited. (Some agency sites permit as few as 50 words for plot summaries, for instance.) Also, most writers just copy and paste material from their query letters into the boxes of these forms, substantially increasing the likelihood of cut-off words, missed punctuation, and formatting errors.

If you just cringed, remembering what I said above about how people who read manuscripts for a living tend to react to these types of tiny errors: congratulations. Your chances of querying successfully are substantially higher than someone who doesn’t know to conduct intense proofreading upon ANYTHING that’s s/he sends an agent.

Remember, literally every sentence you send a potential agent is a sample of how good your writing is. Regardless of whether you choose to query electronically or via regular mail, it’s in your best interests to make sure that every syllable is impeccably presented.

Which is why, in case you were wondering, written queries were the only means of approaching agents until just a few years ago, and still the means that most of them prefer. (Short of a personal introduction, of course. Writers whose college roommates or best friends from elementary school grew up to be agents enjoy an undeniable advantage in obtaining representation that the rest of us do not enjoy.) If a potential client has trouble expressing himself in writing, is ignorant of the basic rules of grammar, or is just plain inattentive to those itsy-bitsy details I mentioned above, a written query will tend to show it.

To be fair, aspiring writers often prefer to query in writing, because that, after all, is presumably their strength. Besides, there are a lot of very talented but shy writers out there who would infinitely prefer to present their work from a distance, rather than in person. However, direct interaction with an agent is sometimes an option.

Approaching an agent verbally: the pitch
A face-to-face presentation of a book concept to an agent is called a pitch, and it’s actually not indigenous to publishing; it’s borrowed from the movie industry, where screenwriters pitch their work verbally all the time. The reason that the publishing industry has been rather reluctant to follow suit is a corollary of the proof-is-in-the-pudding reason I mentioned above: not everyone who can talk about a book well can write one successfully, just as not every writer capable of producing magnificent prose is equally adept at describing it in conversation.

However, since writers’ conferences often import agents to speak, many set up formal pitching sessions for attendees. Sometimes they charge extra for the privilege; sometimes it’s included in the conference fee. (It’s also occasionally possible to buttonhole an agent after a seminar or in a hallway, but many conference organizers frown upon that. And no matter how much you want a particular agent to represent you, it’s NEVER considered acceptable to attempt to pitch in a conference or literary event’s bathroom. Don’t let me catch you doing it.)

Like the query letter, the purpose of the pitch is not to convince the agent to sign a writer to a long-term representation contract on the spot, but to get the agent to ask the writer to mail him or her chapters of the book. (Contrary to what conference brochures often imply, agents virtually never ask a pitcher to produce anything longer than a five-page writing sample on the spot. Since manuscripts are heavy, they almost universally prefer to have writers either mail or e-mail requested pages. I don’t know why conference organizers so seldom tell potential attendees otherwise.) In order to achieve that, you’re going to need to describe your book compellingly and in terms that will make sense to the business side of the industry.

In essence, then, a pitch is a verbal query letter.

Thus, it should contain the same information: whether it is fiction or nonfiction, the book category, the target audience, any writing credentials or experience you might have that might provide selling points for the book, and a BRIEF plot summary. Most conference organizers are adamant about the brief part: their guidelines will commonly specify that the summary portion should take no more than 2 minutes.

Did I just hear all of you novelists out there gulp? You honestly do not have a lot of time here: pitch sessions may range in length anywhere from 2-15 minutes, but most are 5-10.

Usually, they are one-on-one meetings in a cramped space where many other writers are noisily engaged in pitching to many other agents, not exactly an environment conducive to intimate chat. At some conferences, though, a number of writers will sit around a table with an agent, pitching one after the other.

Yes, that’s right: as if this situation weren’t already stressful enough, you might have to be doing this in front of an audience.

While the opportunity to spend telling a real, live agent about your book I’m going to be honest with you: the vast majority of aspiring writers find pitching absolutely terrifying, at least the first time they do it. Like writing a good query letter, constructing and delivering a strong pitch is not something any talented writer is magically born knowing how to do: it’s a learned skill. For some help in learning how to do it, please see the HOW TO PREPARE A PITCH category on the list at right.

Those are the basic three ways for writers to approach agents; next time, I’ll talk a bit about what happens to a query after it arrives at an agency, how agents decide whether to ask to see a manuscript, and the submission process. After that, we’ll loop the agent segment of this series back into the earlier discussion of how the big publishing houses acquire books, before moving on to brief overviews of how smaller and independent publishing houses work differently (and how they work similarly) and self-publishing.

As always, if you are looking for in-depth analysis on any of these subjects or step-by-step how-tos, try perusing the category list at right. Since I usually tackle these issues on a much more detail-oriented basis — a hazard of my calling, I’m afraid — I’m finding it quite interesting to paint the picture in these broad strokes.

Thank you for joining me in my ongoing quest to keep the Visigoths at bay. Keep up the good work!

Posted on - 14 Comments on So how does a book go from manuscript to published volume, anyway?

So how does a book go from manuscript to published volume, anyway?

printing-press-woodcut

As those of you who have been reading this blog for a nice, long time are no doubt already aware, many of my best ideas for blog posts come from readers’ comments and questions. Frequently, readers will frame questions that, if I’m honest about it, just wouldn’t occur to those of us who deal with manuscripts professionally to pose. For instance, why a manuscript should feature indented paragraphs (the answer is yes, in case any of you were wondering) or whether it’s permissible to have the slug line in the header and the page number in the footer (the answer is no) are just not questions that would come up if one stares at properly-formatted manuscripts all day.

Or improperly-formatted ones, for that matter. I know it may seem a bit hard for writers new to standard format to believe, but after a while, you honestly do develop an almost visceral sense of what looks right and what looks wrong on a page. (And for those of you who just wondered, “What does she mean, standard format?” never fear: I’m going to be revisiting the right way to format a manuscript for submission very soon. Improved by reader questions and comments from the last time I went over the rules, naturally.)

As fond as I am of posts that come to me in this manner, I must say, there’s a type that tickles me even more. Every so often, a reader will ask a question that prompts me to murmur, “Oh, go look in the archives — I must have covered that at some point on the blog,” into my tea. In my own defense, most of the time, this reaction is abundantly justified; surprisingly often, folks will apparently overlook both the MASSIVE and I think well-differentiated category list on the lower right-hand side of this page and the search engine in the upper right corner. (How do I know that they missed these? It’s not all that uncommon for someone to ask that I address a topic for which there are several specific categories on the list.)

Yet from time to time, I will find myself wondering if I actually have covered the topic in question. An hour or a day after I finished murmuring, I may well be frantically searching my own archives for something I could have sworn I posted about eons ago.

So we all have 13-year-old reader Malak to thank for the rather startling realization that I’ve never done a straightforward post explaining how books get published. You know, a single column to which I could refer someone curious about where to start.

Hard to believe, isn’t it? I’ve done dozens, if not hundreds, of posts on the intricacies of finding an agent, how to prepare a manuscript for submission, how to pitch your book at a writers’ conference, and so forth. Yet mysteriously, I have apparently neglected to address the single most likely question that a writer absolutely new to the process would be likely to ask.

I wasn’t kidding about how intuitive the ropes can seem to someone who has been climbing around on them for a lifetime.

In my own defense, this isn’t the juiciest topic for those already familiar with the basics, or one that’s likely to elicit many chuckles from my readership. In fact, bringing it up at all is practically the definition of a thankless task: not only are some of the aspects of the biz I’ll need to discuss downright depressing, but since there’s a lot of conflicting information on the subject floating around the web and the conference circuit, there’s also a high likelihood that this is going to be one of those series where readers write in, demanding that I reconcile what I’ve said here with something they’ve heard somewhere else — presuming, I suppose, that all of us who write about marketing writing regularly get together in a massive auditorium and vote on how best to get our collective story straight.

Wait — what was I thinking? Why on earth would I put all of us through that?

Oh, yeah: because this is information that everyone even considering trying to bring his book to publication needs to know. And aspiring writers who misunderstand how books do and don’t get published are likely to waste their time and resources on unsolicited submissions that will inevitably get rejected.

In other words, those of you who just murmured, “What’s an unsolicited submission?” are precisely the people for whom I am writing this. And Malak, of course. (How impressive is it that he’s completed a draft of his first book at 13, by the way? Are there other teenage members of the Author! Author! community pulling off feats like this? Leave a comment and tell us about it!)

So to our muttons: today, I’m going to begin to remedy the oversight. Because there are several ways a book can end up on a shelf in your local literary emporium, I’m going to break up the question into several parts. First, I’m going to tackle the classic means, publication through a great big publishing house.

But first, a little history — and while we’re at it, let’s debunk a few widely-believed myths.

How books used to get published during the Taft administration, or, how a surprisingly high percentage of aspiring writers (mistakenly) believe the industry still works
A hundred years ago, the publication process was pretty straightforward: an author wrote a book, contacted an editor at a publishing house, and if the editor liked it, he (it was almost invariably a he) chatted about it with senior staff; if he could convince them to take a chance on the manuscript, he would edit it for publication. Printing presses were set in motion, and in due course, the book was available for sale. The publisher sent out advance copies to newspapers, so they could produce reviews.

Of course, that was back when there were few enough books published in these United States that most releases from a good-sized publishing house could garner a review in a major newspaper or magazine. Now, so many books are published in any given year that only a tiny fraction of them enjoy the substantial publicity of a newspaper or magazine.

Which is why, in case you’ve been wondering, you’re far more likely to see a review of the eighteenth novel by an already-established author than the brilliant debut another. Assuming that the newspaper or magazine in question even carries book reviews anymore.

Back to days of yore. Amazingly, considering that authors often possessed only one copy of their manuscripts — remember, the photocopier wasn’t invented until 1938, and it wasn’t commercially available until two decades later — it wasn’t uncommon for writers just to pack their books into boxes and send them to publishers without any preliminary correspondence. The result was what’s known in the biz as an unsolicited submission, but unlike today, when a manuscript that appears on an editor’s desk out of a clear blue sky is invariably rejected unread, publishers would set these books aside until some luckless employee of the publishing house had time to go through the stack.

This ever-burgeoning source of reading material was known as the slush pile. Although solicited submissions (i.e., those that the editor has actually asked to see) have probably always enjoyed a competitive advantage, slush pile manuscripts did occasionally get discovered and published.

They also, predictably, got lost on a fairly regular basis. Thus the old writerly truism: never send anyone the only copy of your manuscript.

Because there were fewer manuscripts (and publishing houses were more heavily staffed) before the advent of the personal computer, a writer did not need an agent: it was possible to deal directly with the editor who would handle the book, or at any rate with the luckless assistant whose job it was to go through the slush pile. But back when the hefty Taft was overseeing the nation’s business, it was also still completely permissible to submit a manuscript in longhand, too.

Times change, as they say. One of the ways that time changed the publishing industry was that publishing houses began expecting to see fiction and nonfiction presented to them differently.

The fiction/nonfiction split
Both historically and now, novels were sold to publishers in pretty much the form you would expect: as complete manuscripts, and only as complete manuscripts. At least, they buy first novels that way; until fairly recently, the major publishing houses quite routinely offered fiction writers who had written promising first novels could snag a multi-book contract. It took until the 1990s for publishers to notice that a commercially successful first book is not necessarily an absolute predictor of whether the author’s second or third book will sell well.

As a result, while multi-book contracts still exist — particularly in genre fiction, which is conducive to series — they have become substantially less common. While previously-published authors can occasionally sell subsequent books based upon only a few chapters (known, unsurprisingly, as a partial), novelists should expect to write books before they can sell them.

Nonfiction, however, is typically sold not on the entire book, but via a marketing packet known as a book proposal. There are several hefty categories on the archive list at right on how to put one together, but for the purposes of this post, a generalization will suffice: a book proposal is a packet consisting of a description of the proposed book, a sample chapter, descriptions of subsequent chapters, and an array of marketing materials. Typically, these materials include everything from a detailed analysis of similar books already on the market to an explanation of who the target readership is and why this book will appeal to them to a marketing plan. Traditionally, previously published writers also include clippings of their earlier work.

Basically, a book proposal is a job application: in effect, the writer is asking the publishing house to pay her to write the book she’s proposing.

That does not, however, mean that the writer will get paid up front, at least not entirely. Because buying something that does not exist obviously entails running the risk that the author may not deliver, the advance for a book sold in this manner is typically paid in three installments, one when the publication contract is signed, another after the editor has received and accepted the manuscript, and a third when the book actually comes out.

Call it an insurance policy for authorial good behavior. Apparently, novelists are regarded as shiftier sorts, because to this day, the only acceptable proof that they can write a book is to have already written one.

Everyone clear on the fiction/nonfiction distinction? Good. Let’s move on to one of the other great cosmic mysteries.

The lingering demise of the slush pile
Just to clear up any misconceptions floating around out there: if you want to sell a book to a major U.S. publisher, you will need an agent to do it for you. The slush pile is no more; currently, all of the major houses will accept only represented manuscripts.

Like any broad-based policy, however, it comes with a few caveats. We’re only talking about the great big publishers here; there are plenty of smaller publishers that do accept direct submission. One hears tell of some children’s book divisions at major houses that still accept direct submissions; if an editor meets a writer at a conference and positively falls in love with his work, it’s not unheard-of for the editor to help the writer land an agent (usually one with whom the editor has worked recently) in order to side-step the policy. Stuff like that.

But it’s not wise to assume that you’re going to be the exception. If you’re hoping for a contract with a big publisher, get an agent first.

This was not always a prerequisite, of course. Until fairly recently, one element of that fiction/nonfiction split I was regaling you with above was that while novels had to go through an agent, nonfiction writers could submit proposals directly to publishers. Not so much anymore.

You novelists out there are a bit restive, aren’t you? “But Anne,” I hear some of you complaining, and who could blame you? “This is starting to seem a trifle discriminatory against my ilk. NF writers are presenting substantially less writing than fiction writers; a proposal’s what, 40-60 pages, typically? As a novelist, I’m expected to produce an entire book. I would have thought that if publishing houses were going to distrust anybody enough to want an agent to vouch for ‘em, it would be the author whose book they were buying at the idea stage.”

Don’t upset yourselves, oh novelists; it’s not good for your stomach acids, and besides, since everyone needs an agent now, it’s a moot point. But I suspect that the answer to your question is that that publishers habitually receive far more fiction submissions than nonfiction ones — interesting, given the long-standing industry truism that fiction is easier to sell, both to editors and to readers. (It probably also has something to do with the fact that nonfiction books are often proposed by those with clip-worthy previous publishing credentials, such as magazine articles and newspaper columns, but believe me, the other reason would be more than sufficient.)

Before petty bickering begins to break out between fiction and nonfiction writers over a situation that has more or less vanished anyway, let’s turn our attention to a more absorbing topic: why would the big publishing houses feel so strongly about agents that they would all agree upon a represented-books-only policy?

The rise of the agent
Although many aspiring writers regard the necessity of procuring an agent as a necessary evil at best, agents perform an exceedingly important role in the current publishing market: not only do they bring brilliant new writers and amazing new books to editors’ attention, but they are now also effectively the first-round submission screeners for the publishing houses. By passing along only what they consider marketable and of publishable quality, agents thin the volume of submissions the publishers see on a monthly basis to Niagara Falls, rather than the Atlantic Ocean.

In other words: they reject so the publishers don’t have to do so.

It’s easy to resent agents for this, to think of them as the self-appointed gatekeepers of American literature, but that’s not really fair. Much of what they assure that the editors never see honestly isn’t publishable, after all; I hate to disillusion anyone (and yet here I am doing it), but as Millicent the agency screener would be the first to tell you, a hefty majority of the writing currently being queried, proposed, and submitted is not very well written. Even very promisingly-written submissions are often misformatted, or would require major editing, or just plain are not quite up to professional standards.

Or so runs the prevailing wisdom; we could debate for weeks over the extent to which that’s really true, or how difficult it often is for genuinely innovative writing to land an agent. Suffice it to say that if the major publishers believed that agents were rejecting manuscripts that their editors should be seeing, they presumably would change their policies about accepting only agented manuscripts, right?

Think about it; I think you’ll find it makes sense. You’re perfectly at liberty to continue to resent it, of course, but it will help you to understand the logic.

“Okay, Anne,” I hear some of you reluctantly conceding, “I get that if I hope to sell my book to a major U.S. publisher, I’m going to need to find myself an agent. But if you don’t mind my asking, what do I get out of the exchange, other than a possible entrée to an editorial desk?”

A good agent can do quite a bit for a writer. First, as you reluctant conceders already pointed out, an agent can make sure your manuscript or book proposal lands on the right desks: not just any old editor’s, but an editor with a successful track record in acquiring books like yours and shepherding them through the sometimes difficult publication process. (Don’t worry; I’ll be talking about that part later in this series.) Pulling that off requires both an intimate knowledge of who is looking to buy what right now — not always an easy task, considering how quickly publishing fads change and editorial staffs turn over — but also the connections to enable a successful pitch to the right audience.

In other words, for an agent to be good at his job, he can’t just send out submissions willy-nilly; he must have the experience to target the editors who are most likely to be interested in any given book.

Agents also negotiate book contracts for their clients, act as a liaison between the author and the publishing house, and help mediate any disputes that might arise. Like, for instance, if the publishing house is being a mite slow in coughing up the contracted advance.

Yes, it happens, I’m sorry to report. And if it happens to you, you’re going to want an experienced agent on your side, fighting for your dosh.

Admittedly, it will be very much in your agent’s self-interest to make sure that you’re paid: in the U.S., reputable agents earn their livings solely from commissions (usually 15%) on their clients’ work. That means, of course, that if they don’t sell books, the agency doesn’t make any money.

Think about that: agencies are seldom non-profit enterprises. Doesn’t it make sense that agents would not take on manuscripts that they do not believe they can sell in the current market, even if the writing happens to be very good indeed?

Typically, the agent will handle all of the money an author makes on her book: the publisher pays advances and royalties to the agency, not directly to the author; the agency will then deduct the agent’s percentage, cut a check for the rest, and send it to the author. In the U.S., agencies are also responsible for providing their clients and the IRS with tax information and documentation.

Since self-employed people like writers have been known to get audited from time to time, you’re going to want this level of verifiability. Trust me on this one.

To recap how things have changed since William Howard Taft roamed the earth:
Way back when: aspiring writers used to be able to approach editors at major publishing houses directly to market their books.
The reality now: with few exceptions, a writer will require an agent to approach a publisher for her.

Way back when: fiction and nonfiction books were marketed in the same manner, as already-completed manuscripts.
The reality now: fiction is sold on the entire manuscript; with certain exceptions, nonfiction is sold as via a book proposal.

Way back when: nonfiction writers could approach major publishing houses directly with their book proposals.
The reality now: agents submit both fiction and nonfiction books on behalf of their authors.

Way back when: agents played a substantially smaller role in the overall dynamic of U.S. publishing.
The reality now: they largely determine which manuscripts editors will and will not see.

Way back when: an author often formed a personal relationship with his editor and other publishing house staff, sometimes lasting decades.
The reality now: the editor who acquires a book may not still be the editor handling it by the time it goes to press; a good agent can do a lot to help smooth over any resulting difficulties.

Whew — that’s quite a lot of information to absorb in a single post, isn’t it? I’m going to stop for the day, to give all of this time to sink in. Next time, on to what happens to a book after an agent submits it to an editor at a publishing house!

Yes, yes, I know: this isn’t precisely fun material to cover, but you will be happier in the long run if you’re familiar with it. And the next time a new reader like Malak asks how publishing works, I’ll know exactly which part of the archives will hold the answer.

Keep up the good work!

Posted on - No Comments on If you had only one week to live, would you spend it — querying?

If you had only one week to live, would you spend it — querying?

one-week-vff1

I’m just back from the opening weekend of the Victoria Film Festival — yes, even living a mere three hours from the border, I still had to take a ferry boat to see any significant amount of Canadian film, and I’m delighted to report that this particular festival’s offerings were well worth a few hours of traveling over wind-jostled water. Normally, it’s only the hand-held camera work that leaves one a bit seasick at an indie film festival, but in this instance, the voyager to and from the festival could enjoy the educational experience of comparing literal seasickness with the merely visually-induced variety.

A good time was had by all, in short.

I was thinking of you, readers, during the gala first screening of a potential crowd-pleaser entitled ONE WEEK, an often genuinely delightful romp about an unfortunate soul who learns that he has that rarest of diseases, asymptomatic Stage 4 cancer metastasized through all of his major organs. So what does he do? Naturally, he goes on a solo motorcycling spree across most of Canada, in order to learn Important Life Lessons (ILL), of course.

Because, you know, no filmgoer has ever seen a protagonist do that before. At least the Canadian Rockies part.

Some of you are already anticipating the point I’m about to make, aren’t you? “I’m onto you, Anne,” the second-sighted predict. “You’re going to draw a parallel between this basic film plot, which we’ve all seen many times before, and the premise repetition Millicent the agency screener sees constantly. I’m also sensing that you’re going to spout that old publishing biz truism, it all depends on the writing.”

Gotcha, oh anticipators: I was not going to say that at all. (But well caught, anyway.) No, I was going to say that I thought of you fine people all throughout this film because the protagonist is an aspiring writer.

Because, you know, there has never been a movie about one of those. Aspiring writers make marvelous progress-markers in films, apparently, because as soon as they learn whatever ILL the script dictates, all the plot has to do in order to create a happy ending is to show his (almost never her, I notice) book for sale in a store window.

You know, the way that the road to publication always works in real life. Authorial success or failure has nothing to do with the writer’s talent, storytelling ability, and/or whether s/he has anything interesting to say, evidently, but by true movie logic, is composed of equal parts wanting it more than anybody else and resolving one’s personal crises through ILL.

Add luck and stir. Presto: publication!

Seldom in a film does a writer do anything as pedestrian as, say, sit in front of a computer screen, typing away, or staring off into space, thinking, or sending out 150 query letters. Admittedly, the way writers actually spend their work time isn’t all that interesting to observe — “Look, honey, he just finished entering changes from the hard copy, crumpled up a piece of paper, and recycled it!” — which is why, in case you’ve been wondering, that biopics about writers tend either to ignore their writing entirely (in HENRY AND JUNE, for instance, the sole appearance any piece of Mssr. Miller’s writing makes is when his justifiably fed-up wife tosses a manuscript in the air like confetti) or to pretend that their lives were exactly like their books.

Because, naturally, no one ever writes anything that isn’t autobiographical. Unless, of course, it’s a memoir, in which case we should all assume that it’s a collection of monumental lies.

In ONE WEEK, for example, the protagonist has written the expected lightly fictionalized autobiographical novel. Thus, those of us cowering in the dark of the movie theatre know implicitly that he is a devotee of truth.

That’s lucky, because the audience has to take the protagonist’s writer cred on faith: in a moment that if it appeared on the page would cause any Millicent in the business to shout, “Show, don’t tell!” we are simply told that he was an aspiring writer — by a voice-over, no less. As in an inexplicably high percentage of films with characters-who-write, the audience was never actually treated to the sight of him DOING any of it.

Because, presumably, those of us who court the muse are invisible to film, in much the way that a vampire is invisible to a mirror.

And now, you will be delighted to hear, we are approaching the reason that I brought this film up at all: our hero was not only a writer-behind-the-scenes, but a discouraged, rejected one.

How do we know this? Well, the voice-over told us so, accompanied by a shot of the protagonist standing in front of what appeared to be a grand total of fifteen rejection letters thumb-tacked to a bulletin board. This small handful of rejections, the narrator tells us, so depressed our hero that he never tried to write anything again.

Well, that’s realistic enough, isn’t it? I don’t have anything clever or sarcastic to say about that. That’s just reality. I’m sure all of us know faint-hearted writers who, having made a breathless stab at catching the industry’s attention, curled up in a ball at the first rejection (or the 15th) and just gave up.

Sad? Of course. In real life, we all have sympathy for such tender souls who allow their dreams to be smothered by the jarring realization that the literary world was not, in fact, holding its breath, prepared to drop everything when this particular book came along

But would any talented novelist out there care to venture a guess as to why a reader might not find a fictional character suffering from the same slings and arrows of literary fortune all that sympathetic on the printed page? Or, if not all readers, at least professional ones like Millicent?

If you immediately shouted out, “Because Millicent the agency screener knows that it’s a heck of a lot easier to sell a novel or memoir with an active protagonist to an editor than one who simply observes his life going on around him!” give yourself a gold star for the day. If you elaborated to explain why — murmuring, for instance, “Generally speaking, readers prefer following protagonists whose actions and choices move the plot along, rather than being helpless, unresisting victims of a smothering fate — although that particular preference is stronger in U.S. readers, and thus in NYC-based Millicents, than in the other literary capitols of the world” — award yourself two gold stars and a big kiss on the cheek.

In response to the great gasp I just heard from the large majority of novelists and memoirists out there to whom that is news, never fear. In a couple of weeks, I’m going to delve into the ubiquitous problem of the passive protagonist, one of the most common reasons that novels and memoirs alike get rejected mid-manuscript.

For now, I just want to point out the additional reason that an agent, editor, contest judge, or other professional reader tend not to find writer-who-gives-up-at-first-rejection story at all sympathetic: not only is it an exceedingly common phenomenon, but they also know from first-hand experience those who are prepared to give up so easily seldom make it as authors, even if they do manage to get picked up with unusual speed. If the first rejection doesn’t wither these shy souls, the first bad review will.

Not very empathetic with what can be honest-to-goodness heart-rending pain? Definitely. But at a time in literary history when even the best manuscripts generally get rejected dozens and dozens of times before being picked up, such an attitude is at least understandable, isn’t it?

I’m sensing some uncomfortable shifting in chairs out there. “But Anne,” I hear those of you disturbed by that last paragraph demur, “isn’t knowing that likely to depress at least some of us into not sending out our work at all? So why even bring it up, since you just spent much of January urging us to take control of our submissions, polish them up, and send them on their merry way?”

Well observed, uncomfortable shifters. My goal here is twofold: to remind all of you who are in the throes of querying and submission that it’s only sensible to gird your proverbial loins for potential rejection, since pretty much every eventually successful author encounters quite a bit of it on the way to publication, and to reassure those of you who have been brave and virtuous enough to be sending out queries and submissions that no single rejection can possibly mean that it’s not worth sending out your work again.

And frankly, even the Millicent who rejected it would probably tell its author that. These days, the pros expect a good manuscript to have been rejected quite a bit before it finds a home. All a single rejection NECESSARILY means is that a particular person said no on a particular day.

You may have noticed that this particular reality runs contrary to popular belief amongst aspiring writers, but the fact is, no individual agent represents the entirety of the industry’s opinion. In other words, please don’t give up as quickly as the writer in ONE WEEK — in this market, it just doesn’t make sense.

Trust me on this one: virtually any book that you liked that came out within the last five years was rejected more than 15 times. And yes, now that you mention it, the fact that the protagonist gave up after what was quite a cursory submission history did make this particular audience member wonder if he had it in him to be a successful novelist at all.

So there I was, all set to suspend my disbelief and follow this ex-writer throughout his often-amusing story, when WHAMMO! that ubiquitous narrator spoiled the whole thing for me by informing the audience that if ONLY our hero had made one more submission, he would have discovered that HarperCollins had just hired an editor hungry for precisely the type of book he had written.

Wait a minute — those fifteen rejections were supposed to be from publishing houses, not agencies? Major ones like HarperCollins, the kind that as a matter of policy do not accept ANY submissions from unagented writers? And our hero is despondent because his novel has gotten rejected by them?

I was flabbergasted. All I wanted to do was grab the protagonist by his button-down shirt and shout into his face, “Honey, no one ever read that book. Those rejections that depressed you so much are form letters.”

Strange to say, no one else in the theatre seemed moved to similarly histrionic disbelief.

Yet from a writer’s point of view, this revelation could mean only one of two things: either the audience is supposed to think the protagonist is completely ignorant, too unprofessional to bother to learn how the publishing industry actually works before blithely sending off a manuscript, or that no one affiliated with the film bothered to do said homework — because, really, if all of those rejections had been from agents, rather than publishing houses, they would have been precisely as depressing, wouldn’t they?

I’ll leave it to future filmgoers to decide which is the more probable interpretation. Suffice it to say that at no point in the film does either the protagonist, anyone around him, or that self-satisfied narrator ever suggest that the proper thing to do would be to find an agent, since that is how fiction is sold.

I’m sensing more disgruntlement out there, amn’t I? “I’m confused, Anne. Why are you so positive that no one at a major publishing house ever read our hero’s book?”

Other than the fact that all of the major US publishing houses accept only agented submissions, you mean? If you don’t believe me, check out their websites — and you should, because any editor who works for them will expect a writer of promise to be aware of this fact. While some smaller and independent publishers still do accept submissions directly from writers, the big boys don’t.

Which means, in practical terms, that the inevitable result of our hero’s sending a manuscript to an editor at a great big publishing house would be the manuscript’s immediate return, if he included a SASE, along with a prefab rejection letter devoid of any content specific to that particular book. Or, if it were an electronic submission, either a form-letter e-mailed response or no reply at all.

So, as anyone with any experience with those publishers could have told him: never, ever submit an unsolicited manuscript to a publisher. It’s just a waste of your time and resources. Wait until you are asked to send that manuscript.

Actually, a wise aspiring writer extends this stern little axiom to small publishing houses and agencies, too, since both routinely reject unsolicited manuscripts unread. The rejection letter tucked into the SASE might not specifically say that — the whole point of a form-letter rejection, after all, is that it is not tailored to every contingency — but this is such a ubiquitous policy that it’s safe to assume that the sheer fact of the submitter’s having jumped the gun lead to summary rejection.

So how does one go about getting a manuscript solicited? As we have often discussed here, usually by the writer’s either querying or giving a verbal pitch to an agent or editor from a small press. If they like the query or pitch, they will ask to see pages — thus the term solicited.

Yes, yes, I know: most of you are already aware of this, but since either ONE WEEK’s protagonist or its screenwriter was evidently unaware of this important set of realities, I felt compelled to spell it out. I would hate for any good aspiring writer out there to give up after fifteen rejections that essentially meant nothing more than You don’t know how the publishing industry works, do you?

I’m hearing more huffing. “That seems like a pretty draconian way to treat a person’s dreams,” some of you sniff. “Not to mention self-defeating. How do they know that one of those unsolicited manuscripts ISN’T the next classic or the next major bestseller?”

A perfectly valid question, but the fact is, rejecters of unsolicited manuscripts receive so many properly-submitted manuscripts that they don’t really have to worry about the one that might have gotten away. That’s merely a practical response to the huge volume of manuscripts that are written every year.

Also, you know how I often mention that one of the reason agencies expect potential clients to jump through so many hoops is to weed out the writers who can’t or won’t follow directions? As hard as it may be to face, if the fine folks who run publishing houses have a choice — and I assure you that they do — between a good manuscript by an aspiring writer who has taken the time to learn the rules of submission and an equally good one by someone who has not, they’re not going to hesitate an instant before selecting the first.

And rejecting the second unread. Please don’t make the mistake of sending out unsolicited materials; it will only end in heartache.

Which is why, contrary to the impression I might have given above, I would advise aspiring writers to see ONE WEEK: perhaps unintentionally, it’s a cautionary tale about the perils of not doing your homework before submitting. For a manuscript, it honestly is a life-or-death issue.

And that brings me back to the question in the title, or at least a variation on it: if you found that you had only a limited time to live, much of it would you invest in trying to get the work you had already written published? Or would you instead write something new that you had already intended to write but never had the time? Polish off something already in progress?

Yes, these questions are a trifle morbid, but for those of us who have devoted ourselves to the life of the pen — and thus to a bid for immortality — they’re not insignificant. As we discussed in December, an awful lot of good writers put off until tomorrow what they could be writing today. Even more frequently, aspiring writers often delay the moment of composition until that oft-delayed ideal moment when they will ostensibly have scads of time with nothing else to do.

I’ll spare you the obvious conclusion to this thought. But isn’t it a pretty good argument for getting on the ball right away?

And you thought I was kidding about having thought about all of you throughout the screening of this film! More thoughts on form letter rejections follow tomorrow — keep up the good work!

Posted on - No Comments on Courage, my friends!

Courage, my friends!

Yesterday, I began talking about a series of questions that trouble aspiring writers the world over in the dead of night, at least those who have submitted (or are planning to submit) requested materials to agents. Since no one, but no one, is better at coming up with complicated scenarios with which to while away the insomniac hours than a truly talented writer (novelists are particularly gifted at it, I notice), I shall not even pretend to come up with a complete list of these burning midnight issues, but some of the more popular ones include:

(1) Is it ever okay to submit a manuscript without a direct request from an agent?

(2) Now that I have a direct request from an agent to submit the first 50 pages, may I send the first 52, since that’s the end of that chapter and it contains a really nifty cliffhanger?

(3) I got that request to submit materials an awfully long time ago. May I still send them, or has the agent forgotten all about me and my book?

(4) Now that I have gotten my act together and sent those requested materials, how soon will I hear back?

(5) It feels like months since I sent those requested materials, but consulting my handy calendar, I see that it’s only been a few weeks. Should I read something into the fact that I haven’t heard back yet from the agent of my dreams?

(6) Now that it’s been a couple of months since I sent those pages, is it time yet to start reading something into the delay in hearing back?

(7) Now that it’s been several months since I sent those pages, which of the fourteen scenarios I have constructed in my mind about why I haven’t yet heard back is the correct one?

(8) Now that it’s been half a year since I sent those pages, am I even positive that the agent of my dreams received them in the first place? Will I insult her if I ask at this juncture? Or have I already waited too long?

This list goes on and on, of course, but you’re seeing a general trend here, right? No matter what course the aspiring writer chooses, until it’s been validated by a “Hey, I would LOVE to represent you!” call from an agent, it can cause worry, if not outright self-flagellation, in the night: am I about to do the right thing? Have I done the right thing? How will I know if I’ve done the right thing?

Now, if I were a bossier sort of person, or one who regarded the literary world as simple, straightforward, and run according to a monolithic set of rules to which every agent in North America swore a blood oath to uphold through storm and tempest, I might be tempted to soothe writerly worries by short, dogmatic, one-size-fits-all answers on the order of:

(1) No.

(2) No.

(3) Yes.

(4) Whenever the agent gets around to it.

(5) No.

(6) No, not until twice the length of time the agency states as its average has passed. Then, and only then, may you follow up.

(7) In all probability, none of them.

(8) Wait — you haven’t checked by now?

Terse, isn’t it? Pronouncements based upon the prevailing wisdom often are — and are seldom, I have found, very comforting (or even all that enlightening, in many instances) to the living, breathing human being troubled by Questions 1-8.

Now, admittedly, brevity has never been the soul of my wit. As long-term readers of this blog are no doubt clock-watchingly aware, I often spend an entire post, or even an entire series, on even a single one of these types of questions. Since the literary market is in constant flux, especially lately, I like to give my readers as much of the logic behind the prevailing wisdom as possible.

And if you doubt that, feel free to check out the archived posts in any of the 194 categories ont he list at right. No one can say that I don’t like to cover bases THOROUGHLY.

As it happens, none of Questions 1-8 is the subject of today’s base-covering. However, since I’ve gotten you worrying about them, here are some less-terse answers:

(1) Not unless the agency has posted submissions on its website or in its listing in one of the standard agency guides asking for queriers to include certain materials with their query letters. Technically, though, this is not a requested submission; it just means that the agents at that particular agency like to have a bit more evidence in front of them before they decide to reject a query or ask to see a manuscript.

(2) I wouldn’t advise it, since sending more than the agent requested sends the message that the submitter can’t follow directions very well. The way an experienced submitter (or contest entrant) handles this dilemma is to revise the submission pages so that the nifty cliffhanger ends up on p. 50; after all, one can always revise it back to the original length after the agent asks to see the rest of the book. (Cynical, perhaps, but hardly an uncommon practice.)

(3) It depends what you mean by a really long time ago. Speaking of thoroughness, please see yesterday’s rather lengthy blog post for elaboration (and many, many reiterations of it depends.)

(4) It depends upon how many submissions the agent and her screeners happen to be processing at the moment, but 6-8 weeks is fairly average for a mailed submission; check the agency’s website and/or agency guide listing to see what they say their turn-around time usually is. E-mailed submissions often experience speedier turn-around times, but anecdotal evidence implies that they’re also more likely to be rejected than a physical submission.

(5) It probably isn’t in your interest to do so, because agencies do get backlogged. If you haven’t heard back, chances are that it’s because no one at the agency has read it yet. Relax, have a nice cup of tea — then send out ten more queries, to hedge your bets.

(6) After a couple of months, you should probably check with the agency to make sure that they actually received your submission; if they didn’t, or if they have lost it, they usually want to know. Phrase the follow-up as politely as possible (vindictive statements implying that they should have gotten back to you weeks ago tend not to play well), but do follow up.

(7) In all probability, none of them is a pretty good response, actually, but I don’t think that it addresses the underlying issue here, which concerns how long a writer should wait for a response. Once the months have started to add up, the most productive way to spend your energy is (a) double-checking that the agency has indeed received your submission, if you have not already done so, (b) triple-checking that the agency doesn’t have a policy that no news = rejection (some do; check their websites), and/or (c) querying and submitting to other agents.

(8) It really isn’t a good idea to wait as long as six months to follow up on your submission unless the agency states point-blank that its turn-around times are genuinely that long. You are perfectly free to ask for an update, but at this juncture, the people who handled the submission probably will not remember it. Ask politely for information, but don’t hold your breath, awaiting a response: move on.

Philosophically, I notice a common thread running through many of these questions, an anxiety that I’ve crop up with astonishing frequency amongst writers of my acquaintance over the years. Frankly, it keeps me up at night, worrying about writers who have fallen prey to it.

It’s a syndrome that, in its mild form, can drive writers to lose confidence in their work after only a few queries, and in its most virulent form, can alienate agents and editors before they’ve even read a word that the writer has penned. And, to make it harder to head off at the pass, or to diagnose before symptoms develop, this syndrome leads to behavior in which a professional writer, one who was actually making a living at it, would never even consider engaging.

So, naturally, until I started teaching marketing classes to writers and hanging out at conferences, it had never occurred to me that writers I know, good ones with probably quite bright futures, were engaging in it — and that this syndrome might conceivably be harming their publication prospects, as well as their nightly rest.

So today I’m going to flag it, so none of my dear readers get caught in this quite common trap.

I refer, of course, to the notion that ANY book by a first-time author — be it absolutely the latest word in literary fiction, the mystery that even Perry Mason couldn’t solve before page 355, or the proverbial next DA VINCI CODE — would be so exciting to agents and editors that they would drop everything else to pay attention to it the nanosecond its pages first breathe agency air.

Or, potentially even more damaging, that a submission SHOULD receive that level of attention, and that the writer has a right to expect instantaneous responses. Or even very quick ones.

Now, I have mentioned the most common corollary to this belief many times before: the insidious idea that if a book is really good (or, more usually, if its writer is truly talented), that the first query, the first pitch, the first submission will instantly traject it into a cozy lifetime relationship with the perfect agent or editor.

Oh, those of you with extensive querying and submission experience may laugh, but deep down, let’s face it — most of us would love to believe that our work is so redolent with talent that it will be the exception to the long turn-around time norm.

The fantasy is a compelling one: place a stamp on a query on Monday, receive a request for the full manuscript by the end of the week, sign before a fortnight has elapsed, sell to a prominent publisher by Arbor Day. For those who query via e-mail, the expected timeline runs even faster: query tonight, request tomorrow, sign by next Wednesday, sale by April Fool’s Day.

I wish I could tell you it could happen, but as long-time readers of this blog already know, the industry just doesn’t work that way. Occasionally, one querier out of a million may strike lucky, but a good writer should EXPECT to have to try many agents before being signed, and to have to wait weeks or even months to hear back from agents and editors.

Yes, you did indeed read that correctly: I’m saying, in the nicest and most supportive way I possibly can, that most queriers and submitters don’t have particularly realistic expectations about how the industry is going to treat their work. Since unrealistic expectations can give rise to a whole lot of grief, worry, and doubt about one’s talent, would anyone mind if I suggest, gently, that one of the best holiday presents an aspiring writer could possibly give herself is a rather depressing long, hard look at the actual norms of the biz?

Just a suggestion.

Before anyone out there gets defensive, let me hasten to add that there are a number of excellent reasons that writers might have unrealistic views of how new talent is received — the most pervasive and best being that, as we have discussed before, the general public tends to harbor a pretty rosy vision of how a first book typically comes to publication.

Often, this vision specifically includes the approval of the inimitable Ms. Oprah Winfrey, the New York Times Book Review, and the Today Show. Yes, a small proportion of the books released in English every year are indeed celebrated in all of these venues, just as a small proportion the high school seniors who graduate each year are accepted to Harvard.

But is either route the norm? Statistically speaking, not by a long shot — so wouldn’t it make more sense to examine the treatment of the rest of the books published every year (or the college-admission successes of the rest of any year’s crop of high school graduates, for that matter) in order to understand the system, rather than the exceptions?

The problem is, it can be pretty hard for a writer to find out what the average first-time author’s trajectory to publication actually is. The vast majority of queriers and submitters work in isolation, without the opportunity to see how other writers at their level of recognition are being treated.

Naturally, under those conditions, long turn-around times can start to feel awfully darned personal. (You were wondering when I was going to get back to the topic at hand, weren’t you?) But while the anxiety certainly affects one personally, the factors that cause it are very, very seldom directed at a particular individual.

While you ponder that little paradox, I’m going to move on to the practical implications of not learning what those norms are.

Giving in to the notion that good work gets picked up immediately may cause a writer to take years to cover the requisite array of agents to find the right one, or even to stop querying in frustration after only a few tries.

Strategically, either is a bad idea. In case any of you have missed the other 147 times I’ve said it over the last three years, it just doesn’t make sense to query or submit to agents one at a time, no matter how much a writer happens to like a particular agent. Competition over who is going to represent you, like competition over who is going to publish your book, can only help you.

Besides, as I MAY have mentioned here in the past (or past couple of days), unless an agent asks you point-blank for an exclusive peek at a manuscript or a writer chooses to approach an agency with an exclusives-only policy, these days, most agents ASSUME that a writer is sending out simultaneous submissions.

The larger assumption, the one that dictates an expectation that ANY book is a drop-my-other-hundred-projects occasion for an agent or editor, is even more dangerous, because — you might want to pour yourself a drink before reading the rest of this sentence; I’ll wait — as anyone in the industry can tell you, there is no manuscript for which every agent is holding his breath.

Oh, naturally, everyone would like to snap up the next bestseller, of course, but since no one really knows what that will be — particularly in this troubled and rapidly-changing book market — and they spend their lives surrounded by so much paper that the average agency could use it for insulation seventeen times over, it would simply be too exhausting to leap upon each new submission as though it contained the philosopher’s stone.

Yes, even if that book ultimately turns out to be HARRY POTTER AND THE PHILOSOPHER’S STONE.

What does this mean for the submitters we saw gnawing their fingernails to the quick at the beginning of this post? I hate to be the one to break it to them, but they need to be patient.

Agents need time to read, and no matter how much any given writer would like his to be the only submission on his dream agent’s desk at any given moment, his is probably going to be one of fifty. Or a hundred.

So there can be no legitimate reason, in their minds, for a writer to act as if his book is THE one. Even if it is. It’s just not good for a writer’s health, happiness — or even, in some instances, his long-term career prospects.

Don’t believe me? Here’s a parable.

Marcel has been working on his novel for a decade. Finally, after showing it timorously to his lover, his mother, and a couple of rouès claiming to be artistes he met at the corner cafè (not in that order), he decides it is ready to submit to agents. Being a careful sort of person, he researches agencies, and finally settles on the one that represents his favorite writer.

He submits his work, fully expecting to hear back within the week. By the end of a month, he is both flabbergasted and furious: why hasn’t that agent gotten back to him?

As the sixth week ticks by, he decides that there is no point in hoping anymore. When his SASE and manuscript finally arrive back on his doorstep at the beginning of week 9, he doesn’t even bother to open the packet. He pitches them straight into the recycling bin.

He never submits again. Instead, he hangs out in absinthe bars with his amis, bemoaning the fact that the publishing world has refused to see his genius.

Okay, where did Marcel misstep here? (Other than drinking absinthe, which I’m told is pretty lethal.)

Oh, let me count the ways. Give yourself an A if you said he assumed that a single agent’s reaction was identical to that of everyone’s in the publishing world, as if rejection once means rejection eternally. What does Marcel think, that every agent in the country gets together every night under the cover of dark to share the day’s submissions, so every agent can provide a uniform response?

(Actually, there is a pervasive rumor like this that surfaces on the conference circuit every year or two about a national database where agents log in the names and book titles of every rejection, so that once a manuscript has been seen by a couple of agents, the others will know to avoid it. Piffle.)

An unsympathetic observer might conclude that Marcel’s belief that one agent equaled the industry actually stemmed not from insecurity, but from an extreme case of egoism on Marcel’s part. Rather than considering himself one of the literal millions submitting manuscripts each year, or pondering the notion that he might need to learn a bit more about the industry before he can submit successfully, he prefers to conclude that his IDEAS are too out there for the cowardly market.

At least, he concludes that aloud: in his heart, he may actually believe that no one is interested in what he has to say. In this, he would be far from alone: there are plenty of Marcels out there who never send their books out even once.

Was that great collective “OH!” I just heard indicative of realizing that you know a writer like Marcel? Most of us do. The Marcels of the world are the ones who are all talk, and no query.

It takes real guts to pick yourself up after a rejection and send your work out again. It’s mighty tempting to give up, isn’t it? So give yourself an A+ if you pointed out by giving up so easily, Marcel never has to risk his ego’s being demolished by rejection again.

Extra credit with a cherry on top if you noticed that Marcel sought feedback only from his lover and friends, who could not possibly give him unbiased critique.

A sympathetic observer might have reached a different conclusion: Marcel believed so deeply in the notion that good writing is always picked up immediately that his faith in his talent was utterly, completely crushed by the very first rejection. He thought it meant something that it most emphatically did not: a message from every professional reader in the world that he should never have tried to sell his work in the first place. His subsequent bluster, then, is a bold attempt to pretend that he wasn’t hurt as deeply as he actually was.

Which is the more likely explanation for any of the individual Marcels each of us might happen to know? Beats me; only they know for sure. All I know is that when I meet someone like this, my first thought is, “Oh, I’m so sorry that you’ve given up on your dream.”

I didn’t bring Marcel to your attention to make you feel sorry for him, however, but to remind you that you’re too clever and brave to follow Marcel’s route in any of those respects, aren’t you?

For the sake of my much-needed good night’s sleep, please tell me that you are. You know that a single rejection cannot logically mean that the book is unmarketable, that your writing is no good, or that you should give up writing altogether. Even a dozen rejections do not necessarily mean that, nor do a hundred.

What an individual rejection means is that the agency in question didn’t like something about the submission. Period.

Try to improve your submissions, by all means, but keep trying. Having to send out your work again and again is not — I repeat, is NOT — necessarily a reflection upon the quality of your writing, although it often is a reflection of how it is presented on the page. (Thus my continual yammering on the joys of standard format.)

I mention all of this not to depress you, but to plant a seed that I hope will germinate when some of you are staring at the dark ceiling over your beds, worrying about just what’s happening with your submissions. An agent’s being slow to respond has nothing to do with you or your submission, in all probability, and everything to do with the fact that agencies are up to their gills in manuscripts. Not to mention the fact that the latest news from the big publishing houses is unavoidably pretty darned frightening to those who make a living selling other people’s books.

So please try not to take it personally. Please, please don’t mistake the normal operations of a busy workplace for a referendum on your talent. And please, please, PLEASE don’t give up on a good book because finding an agent for it takes a long time.

Admittedly, the waiting is hard to take; so is the inevitable rejection before one gets to yes. But in the end, isn’t taking that chance worth it?

Yes, being one of that happy (if frequently stressed-out) minority of human beings born with the gifts of acute observation and graceful self-expression, of the smaller subsection of that legion with the stick-to-itiveness to bring a book to completion, or of the even tinier sub-subgroup with the tenacity to, as much-rejected-before-she-hit-the-YA-bestseller list Louisa May Alcott wrote, “make a battering-ram of my head, and make my way through this rough-and-tumble world” of publishing frequently isn’t easy. A lot of us lose a lot of sleep over it. But that’s the price we pay for engaging in what I believe is the highest expression of the human spirit.

Keep your chins up, campers: humanity would be, if not actually lost, at least far less interesting without you. And keep up the good work.

Posted on - 5 Comments on Wrapping it all up, part II: what precisely should go in that box?

Wrapping it all up, part II: what precisely should go in that box?

Last time, at a reader’s request, I launched into an extensive discussion of the kind of boxes a writer should (sturdy, clean, size-appropriate) and should not use (grease-stained, mangled, clearly last used to ship books from Amazon) to send a manuscript to an agent, editor, or contest. It seems appropriate to follow that up with some examination of what a writer might conceivably want to stuff into that box.

Let’s pretend for a moment that you have just been asked to submit materials to the agent of your dreams. To be absolutely clear, I’m talking about REQUESTED materials here, not just sending pages to an agency that asks queriers to include the first chapter, a few pages, or a synopsis with a query — all of these would, in the industry’s eyes, be unsolicited pages.

I know, I know: it’s a bit counter-intuitive that a blanket statement on a website, in an agency guide, or from a conference dais that a particular agent would like to receive these materials from all queriers doesn’t constitute solicitation, but it doesn’t. The logic runs thus: guidelines that recommend submitting extra material with a query are generic, aimed at any aspiring writer who might conceivably be considering sending a query.

By contrast, a solicited submission, a.k.a. requested materials, is one that an agent is WAITING to see because she has asked a particular writer to send it following a successful pitch or query. Because the agent expressed positive interest in seeing those pages, the lucky requestee is fully justified in scrawling REQUESTED MATERIALS in letters two inches high in the lower right-hand corner of the envelope or shipping box, just to the left of the address, to assure that the submission lands on the right desk instead of the slush pile made up of, you guessed it, unsolicited manuscripts.

Everyone clear on the difference between solicited and unsolicited materials? Dandy.

Just as generic requests vary in what agents ask queriers to send, so do requests for solicited material. While every agency and small publishing house seems to have a slightly different idea of what constitutes a standard submission packet (word to the wise: read those requests CAREFULLY), here are the most commonly-requested constituent parts, in the order in which they are generally expected to appear in the packet:

1. Cover letter
You HAVE been sending cover letters with your submissions, right? Just sending a manuscript all by itself is considered a bit rude, as well as strategically unwise.

“Oh, please, Anne,” I hear the submission-weary complain. “Rude? What do you call making a querier write ANOTHER letter to an agent who has already agreed to read my work?”

I sympathize with the submission fatigue, oh weary ones, but don’t get your hackles up. In the first place, there’s no need for a long-winded missive — a simple thank-you to the agent for having asked to see the materials enclosed will do. It’s hardly onerous.

In the second place, the submitter is the one who benefits from including a cover letter — all the more so because so few submitters remember to tuck one into their packets. An astonishingly high percentage of submissions arrive without a cover letter, and often without a title page as well, begging the question: what makes these submitting writers so positive that the requesting agent will still remember their queries or pitches well enough to render page one of chapter one instantly recognizable?

I’m not going to depress you by telling you just how unlikely this is to be the case.

Suffice it to say that it’s in your best interest to assume that the person who heard your pitch or read your query won’t be the first person to screen your submission, for the very simple reason that it is, in fact, often a different person. Thus, it doesn’t really make sense to presume that everyone who sets eyes on your manuscript will already be familiar with who you are and what you write.

And it’s not problematic purely because a Millicent new to your project might get offended by not being addressed politely from the moment she opens the manuscript box. Does anyone out there want to take a guess at the PRACTICAL reason omitting both a cover letter and a title page might render a submitter less likely to get picked up?

If you instantly cried, “Because it renders the agency’s contacting the submitter substantially more difficult!” give yourself a gold star for the day. Like a query letter and a title page, a good cover letter should include all of the sender’s contact information — because the last response you want your submission to generate is a heart-felt, “Oh, it’s too bad we have no idea who sent us this or how to contact him or her; all we have is the author’s last name in the slug line. This saddens me, because I really liked this manuscript!”

Yes, that little piece of dialogue is pretty lousy, now that you mention it. But you get my point, right?

“Okay, Anne,” the former head-scratchers concede, “I get why I should include a cover letter. What does it need to say?”

Glad you asked. Under most circumstances, all it needs to say is this:

Seriously, that’s all there is to it. Like any other thank-you letter, the courtesy lies more in the fact that the sender took the time to write it, rather than in what it actually says.

A couple of caveats:

(a) If you met the agent at a conference, mention that in the first paragraph of the letter, to help place your submission in context. As crushing as it may be for the writerly ego to contemplate, an agent who spent days on end listening to hundreds of pitches probably is not going to remember each one. No need to re-pitch, but a gentle reminder never hurts.

While you’re at it, it’s not a bad idea to write the name of the conference on the outside of the envelope, along with REQUESTED MATERIALS. Heck, it’s a very good idea to write the conference’s name on the outside of a query to an agent one has heard speak at a conference, too, or to include the conference’s name in the subject line of a query e-mail. The point here is to render it pellucidly clear to the agent why you’re contacting her.

(b) If another agent is already reading all or part of the manuscript you’re sending — or has asked to see it — mention this in your cover letter. No need to say who it is or how long s/he has had it; just tell the recipient that s/he’s not the only one considering representing this book. Unless the agency has a policy forbidding simultaneous submissions, withholding this information will only generate resentment down the line if more than one agent wants to represent your book.

Yes, even if that agent to whom you submitted 9 months ago has just never responded. Actually, it’s in your strategic interest to contact that non-responder to let her know that another agent is interested.

(c) Make sure ALL of your contact information is on the letter, either in the header (letterhead-style, as I have shown above) or under your signature. Again, you want to make sure that the agent of your dreams can call you up and rave about how much she loved your submission, right?

(d) Make absolutely certain that the letter includes the title of your book, just in case the letter and the manuscript end up on different desks. (Yes, it happens. Don’t ask; just prepare for the contingency.)

Everyone comfortable with the cover letter? For more tips on how to construct one with aplomb, please see COVER LETTERS FOR SUBMISSIONS (where do I come up with these obscure category titles?) on the list at right.

2. Title page
ALWAYS include this, if ANY manuscript pages have been requested — yes, even if you have already sent the first 50 pages, and are now sending the rest of the book. (If you have never formatted a professional manuscript before, please see the YOUR TITLE PAGE category at right.)

Why? Long-time readers, chant it with me now: because the submission looks more professional that way.

Also, like the cover letter, the title page renders it easy for an agent to track you down. Believe me, if the agent of your dreams falls in love with your manuscript, you’re going to want to hear about it right away.

3. The requested pages in standard format, unbound in any way.

The operative word here is requested. If an agent or editor asked you for a partial, send PRECISELY the requested number of pages. Don’t fudge here — even if your novel features a tremendous cliffhanger on p. 51, if the agent of your dreams asked for the first 50 pages, send only the first 50 pages, period.

Actually, in this instance, you should send only the first 50 pages even if they do not end in a period. Even if the designated last page ends mid-sentence, stop there.

As to sending pages in standard manuscript format, please, don’t get me started again the desirability of sending professionally-formatted submissions. For a month after I run a series on standard format , the rules keep running through my head like a nagging tune.

If you’re brand-new to reading this blog and thus successfully avoided my recent series on the subject, or have somehow avoided my repeated and vehement posts on standard format for manuscripts over the last three years, please see the MANUSCRIPT FORMATTING 101 and STANDARD FORMAT ILLUSTRATED categories on the list at right.

For the benefit of those of you who are going to blow off that last piece of advice because you’re in a hurry — oh, I know that you’re out there — allow me to add something you would have learned from those posts on formatting: a manuscript intended for submission should not be bound in any way.

Oh, and do use at least 20-lb, bright white paper. Cheaper paper can begin to wilt after the first screener has rifled through it. Yes, it does increase the already quite substantial cost of submission, but this is one situation where being penny-wise can cost you serious presentation points.

4. Synopsis, if one was requested, clearly labeled AS a synopsis.
With fiction, when an outline is requested, they usually mean a synopsis, not the annotated table of contents appropriate for nonfiction. For nonfiction, an outline means an annotated table of contents.

Most of the time, though, what an agent will ask to see for either is a synopsis.

As I mentioned earlier in this post, I haven’t done a synopsis how-to in a while, so I shall be revisiting it beginning this coming weekend. For those of you in a greater hurry, please check out the HOW TO WRITE A SYNOPSIS category at right. (How do I come up with these category titles?)

5. Author bio, if one was requested.
An author bio is a one-page (double-spaced) or half-page (single-spaced) plus photo account of the submitting writer’s professional credentials. Typically, when an agent submits a manuscript or book proposal to editors, the author bio is tucked immediately at the end of the manuscript or sample chapter.

6. A SASE big enough to fit the entire manuscript.
This should be automatic by now, but to recap for those of you who will read this weeks or months from now in the archives: that’s a self-addressed, stamped envelope, for those of you new to the game.

Always use stamps, not metered postage, for the SASE. Why? Because since 9/11, someone who wants to mail a pre-metered package that weighs over two pounds via USPS has to tote it to a post office. Due to the paper-consumptive rigors of standard format, one rarely, if ever, meets a full-length manuscript that weighs less than two pounds.

When you send requested materials via mail (as opposed to submitting as an e-mail attachment), include in your submission packet an envelope or box addressed to yourself, along with sufficient postage for the safe return of EVERYTHING you have submitted, not just a #10 envelope so the agency may contact you to ask for more pages. If you feel like being really, really considerate, it’s nifty to include a #10 SASE, so the agent may contact you to ask for more pages, but in the age of e-mail and relatively inexpensive long-distance calling, that request is unlikely to come via regular mail.

Send a SASE large enough for the return of your materials EVERY time, regardless of whether the agency (or publishing house) to whom you are submitting has actually asked for a SASE. If the requested pages fit in a Manila or Priority Mail envelope, it’s perfectly acceptable to fold a second one in half, stamp and address it, and tuck it in the submission package.

How does one handle this when using a box as a SASE? Well, since it would be impracticable to fold up another Priority Mail box inside, if you have been asked to send so many pages that you need to pack ‘em in a box, paper-clip a return mailing label and stamps to your cover letter, along with a polite request that the agent would affix both to the shipping box in the event of rejection.

To be on the safe side, explain HOW you want them to reuse the box: peel the back off the mailing label, stick it over the old label, affix new postage, and seal. You didn’t hear it from me, of course, but sometimes, they evidently have trouble figuring it out.

You can also nab one of those tough little everything-you-can-cram-in-here-is-one-price Priority Mail envelopes, self-address it, add postage, and stick it into the box. If you don’t care if your manuscript comes back to you a little bent, this is a wonderfully cash-conscious way to go. Those envelopes are surprisingly tough, in my experience — what are they made out of, kryptonite? — and while the pages don’t look too pretty after a cross-country trip in them, they do tend to arrive safely.

In case you couldn’t tell, I’m not a big fan of writers over-investing in impressive return postage. It’s bad enough that we writers are expected to underwrite the costs of agencies rejecting our work. (Which is, effectively, what the SASE accomplishes, right?) If you’re getting the manuscript back, it’s because they’ve rejected it. Who cares if the pages show up on your doorstep bent?

“But Anne,” I hear the ecology-minded writers out there murmur, “surely it would be easier, cheaper, and environmentally friendlier to ask the agent or editor to recycle the submission pages if s/he rejects it?”

Yes, it would be all three, but I would strenuously advise against making this request of any agency or publishing house that doesn’t state directly on its website or in its agency guide listing that it will recycle rejected manuscripts. Most won’t, but many, many agencies will instruct their Millicents to reject any submission that arrives without a SASE.

Do you really want to chance it?

7. Optional extras.
If you want to send a second, business-size envelope SASE as well, to make it easy for them to request the rest of the manuscript, place it at the bottom of the packet (and mention it in your cover letter.)

It’s also a good idea to include a self-addressed, stamped postcard for the agency to mail to you to acknowledge receipt of the manuscript. To generate a chuckle in a hard-worked Millicent, I always liked to send a SASP that looked like this — although with a stamp attached, of course:

Don’t worry about this causing trouble; it doesn’t, and you will have proof that they received it. This is important, because manuscripts do go astray from time to time.

8. Pack it all in a durable container that will keep your submission from getting damaged en route.

Why, this suggestion seems strangely familiar, somehow…oh, yes, we spent all of yesterday’s post talking about it.

And that, my friends, is the low-down on the submission packet. Don’t forget that EVERYTHING you send to an agency is a writing sample: impeccable grammar, punctuation, and printing please. No smudges or bent corners, either.

Make it all pretty and hope for the best. And, of course, keep up the good work!

Posted on - No Comments on The president-elect’s passive protagonist, fair use of other people’s words, and a change in my long-standing strategic advice

The president-elect’s passive protagonist, fair use of other people’s words, and a change in my long-standing strategic advice

Happy the one whom the muses love,
the one from whose lips language flows sweet.

— Hesiod

I thought about you the other night, readers, while I was listening with what I will admit was great pleasure to a certain acceptance speech…

Okay, before I go on, I should stop and say: I am not bringing this up to invite political debate. In the interests of making this site as accessible to as broad a range of writers as possible, I have a general policy of discouraging two types of discourse here at Author! Author! — I remove any language that would not be appropriate for the family hour, if you catch my drift, and I avoid discussion of political beliefs, mine or other people’s. However, I’m going to make an exception today.

Why? Well, the speechwriters made me do it: did you catch the narrative problem in the president-elect’s speech, a classic storytelling no-no, one we have discussed at some length here in the past? Say, in its primary illustrative anecdote?

Yes, decades of editing manuscripts does warp how one hears things. Why do you ask?

I refer, of course, to the anecdote about 106-year-old Georgia voter Ann Nixon Cooper. An inspirational story, undoubtedly, and an apt one for the occasion — which is precisely why it bugged me that it was not presented in a more effective manner. More importantly for our purposes here, its narrative problem is one to which submitted manuscripts are notoriously prey.

So let’s take an instructive walk through the text of the anecdote, shall we? (Word to the wise: ignore the misused semicolons; they’re not the biggest problem here.)

“She was born just a generation past slavery; a time when there were no cars on the road or planes in the sky; when someone like her couldn’t vote for two reasons — because she was a woman and because of the color of her skin. And tonight, I think about all that she’s seen throughout her century in America…At a time when women’s voices were silenced and their hopes dismissed, she lived to see them stand up and speak out and reach for the ballot…When there was despair in the dust bowl and depression across the land, she saw a nation conquer fear itself with a New Deal, new jobs, a new sense of common purpose…When the bombs fell on our harbor and tyranny threatened the world, she was there to witness a generation rise to greatness and a democracy was saved…She was there for the buses in Montgomery, the hoses in Birmingham, a bridge in Selma, and a preacher from Atlanta who told a people that “We Shall Overcome.”…A man touched down on the moon, a wall came down in Berlin, a world was connected by our own science and imagination. And this year, in this election, she touched her finger to a screen, and cast her vote, because after 106 years in America, through the best of times and the darkest of hours, she knows how America can change.”

Did you notice the narrative problem, one that substantially weakened the hearer’s (or, in this case, reader’s) sense of the protagonist? Anyone who reads manuscripts for a living would have. But admittedly, not all of us are blessed with Millicent’s ability to leap to conclusions about protagonists’ characters (big hint) from the word choices in the narratives they inhabit.

To see what this text would look like from a professional reader’s perspective, let’s highlight all of the verbs for which the admirable Ann was the subject:

“She was born just a generation past slavery; a time when there were no cars on the road or planes in the sky; when someone like her couldn’t vote for two reasons — because she was a woman and because of the color of her skin. And tonight, I think about all that she’s seen throughout her century in America…At a time when women’s voices were silenced and their hopes dismissed, she lived to see them stand up and speak out and reach for the ballot…When there was despair in the dust bowl and depression across the land, she saw a nation conquer fear itself with a New Deal, new jobs, a new sense of common purpose…When the bombs fell on our harbor and tyranny threatened the world, she was there to witness a generation rise to greatness and a democracy was saved…She was there for the buses in Montgomery, the hoses in Birmingham, a bridge in Selma, and a preacher from Atlanta who told a people that “We Shall Overcome.”…A man touched down on the moon, a wall came down in Berlin, a world was connected by our own science and imagination. And this year, in this election, she touched her finger to a screen, and cast her vote, because after 106 years in America, through the best of times and the darkest of hours, she knows how America can change.”

Did you catch it that time? No? Okay, let’s isolate all of those verb phrases — what do they tell you about the protagonist of this story?

She was born
she was a woman
she’s seen
she lived to see
she saw
she was there to witness
She was there
she touched her finger to a screen
she cast her vote
she knows

If you said, “Hey, wait a minute — these verb choices make our Ann seem like an awfully passive protagonist; the verb choices imply that she didn’t actually do anything until she cast her vote this year, as if she were merely an observer of the events of her time, rather than a participant in them,” give yourself a gold star for the day. Any professional reader would have derived this impression, too, simply from the word choices.

Fascinating, isn’t it, how much something as simple as the selection of verbs can affect a reader’s perception of a character? Especially, as in this case, when the verb choices are repetitive, conceptually as well as literally.

I’m going to be honest with you: this particular type of stultifying verb choice is so common in submissions that as an editor, I found myself thinking by the time the president-elect uttered the second passive verb in this anecdote, “Oh, please tell me that the first active thing she does in this story ISN’T going to be voting for him…”

Seriously, I did. Ask anyone who was sharing a room with me at the time.

Passive verb choices don’t only affect the pros’ perception of a protagonist, however. As a reader (okay, originally a hearer), I would have found Ann’s story substantially more engaging had it depicted the protagonist doing more than just sitting around and observing. I would bet a nickel that a more active telling would be more factually accurate, too: wouldn’t you tend to assume that someone who has lived through such exciting times would have done some pretty darned interesting things over the course of 106 years?

That nagging feeling that the narrator is concealing interesting material is precisely why a novel, memoir, or NF piece with passive protagonist tends to grab Millicent and her fellow agency screeners far less readily than a telling of the same story that presents the protagonist as actively engaged in the depicted events.

Gripping protagonists DO, not just observe. Yes, even in NF anecdotes — and no, an exciting story does not necessarily an active protagonist make.

Do I sense some shifting in chairs out there, at least amongst copyright-huggers? “Um, Anne?” I hear some of you pointing out, and rightly. “I appreciate seeing a concrete example of a passive protagonist in action — if that’s not a contradiction in terms — but didn’t you use a pretty hefty chunk of someone else’s writing to illustrate your point? Is that kosher?”

Well caught, chair-shifters: a writer should always exercise caution in quoting the work of others.

I’m not a lawyer, so do run off and consult one who specializes in copyright law if you are a quotation addict, but US-based authors observe some basic rules of thumb that help the inclined-to-excerpt stay out of trouble. It’s generally accepted, for instance, that political speeches are fair game for excerpts — they are, after all, usually read aloud, so one could arguably quote from that, rather than the printed version — but with published writing not yet in the public domain, anything beyond 50 consecutive words pushes the boundaries of fair use.

Beyond that, you will need to request permission from the copyright holder. As in formally, in writing, and often in exchange for payment.

And yes, authors are usually responsible for obtaining copyright permission, not publishers — and these days, the former are almost always the ones who end up paying for the rights, too. Sorry to be the one to break that to you.

Oh, and if you wish to use an excerpt of ANY length from a song’s lyrics, you will need to obtain formal permission. (For an interesting and amusing description of just how difficult that can be, please see FAAB Joel Derfner’s guest blog on the subject.)

While we’re talking about copyright protection — aren’t you glad that you brought it up? — this seems like a good time to announce that I have decided to reverse my long-standing position on whether NF writers should register the copyright for their book proposals and sample chapters before submitting them to agents and publishing houses. In the past, I have not pushed it; it seemed like an unnecessary expense added to a promotional process that can be quite expensive for the writer.

I am reversing that position, in light of recent events: I now believe that it is in a US-based NF writer’s best interest to register the copyright for a book proposal, sample chapter, and related promotional materials prior to submission, if s/he can possibly afford it.

Don’t worry, though: the last time I checked, it cost a grand total of $35 if you register your work online. Even if you elect to register via mail, it merely involves filling out a one-page form.

More of you are shifting in your chairs anyway, though, aren’t you? “But Anne,” some long-term Author! Author! readers point out, and who can blame them? “The last time you went over copyright issues — recognizing that you’re not a lawyer, of course, but were only expressing opinions based upon your personal experience in the series of posts beginning here — I derived the impression that a writer owns the copyright to his work as soon as he writes it; the registration process is merely the legal confirmation of that fact. Is that not true anymore?”

Well, those of you who are worried about it would do well to consult an attorney well-versed in this area, but as far as I know, copyright does inherently rest with the author. Registration is the best way to enforce that.

For many types of manuscripts, enforcement is virtually never necessary. For novels and other books where the writing, rather than the subject matter per se, is the primary selling point, or for memoirs, where the author is the only person on the planet who can tell that particular story from that perspective, it’s unlikely that authorship would ever be a matter of debate.

NF proposals are a rather different kettle of fish, however: while a proposal’s writer obviously owns her own writing — synopsis, sample chapter, the annotated table of contents that sets out the planned book’s structure, etc. — it would not be technically impossible for another writer to co-opt a topic after a proposal is written. It’s not beyond imagining, for instance, that someone who reads a fabulous book proposal could try to run off with a beautifully fleshed-out concept, passing it off as her own. Or, heaven help us, for an agent to say, “Hey, that’s a great book concept!” and hand it to a better-established author.

If your heart just stopped, shouldn’t you be calling 911, instead of reading on?

I’m not saying that this happens often — thank goodness, it seems to be exceedingly rare, even in these ethics-trying tough economic times — but frankly, the authorial grapevine has been buzzing with some pretty astonishing stories these days. In some of them, I can’t help but notice that writers who were active protagonists, guarding their own interests zealously, seem to be enjoying happier endings than the passive ones who merely sat around observing changing conditions around them.

Again, I’m the last person that anyone should ask for legal advice, of course. I’m just saying that when I hear these stories, I’m very glad that I have been an active protagonist in my NF books’ storylines.

Watch those verb choices, everyone, and keep up the good work!

Posted on - No Comments on Synopsis-writing 101, part XII: that pesky synopsis checklist revisited, or, when Millicent checks the freshness seal

Synopsis-writing 101, part XII: that pesky synopsis checklist revisited, or, when Millicent checks the freshness seal

Welcome to day two of my list of questions to put to your synopsis before you send it on its merry way, a sort of hit parade of the most commonly-made mistakes. Rather than regarding the synopsis as a tedious bit of marketing trivia, yet another annoying hoop for the aspiring writer to jump through on the way to landing an agent, I would encourage you to regard it as an opportunity to encapsulate your writerly brilliance in capsule form.

Okay, so it’s still probably going to be tedious and annoying to produce. But addressing these questions will help it show off your talent more effectively.

Got your highlighting pens all ready? Excellent.

Before I suggest anything new, however, let’s take a gander at the points we’ve hit so far — and FYI, those of you who slogged through my Book Marketing 101 series in the summer of 2007 or indeed any of my earlier posts on the fascinating subject of synopsis-improvement, some of these questions are new, freshly minted to torment you and improve your submissions. You’re welcome.

(1) Does my synopsis present actual scenes from the book in glowing detail, or does it merely summarize the plot?

(2) If the reader had no information about my book other than the synopsis, would the story or argument make sense? Or is more specific information necessary to render the synopsis able to stand alone?

(3) Does the synopsis make the book sound compelling? Does it make me eager to read it?

(4) Does the synopsis tell the the plot of the book AS a story, building suspense and then relieving it? Is it clear where the climax is and what is at stake for the protagonist? Or does it merely list all of the events in the book in the order they appear?

(5) Have I mentioned too many characters in the synopsis? Does each that I mention come across as individually memorable?

Is everyone happy with those? Or, if not precisely happy, because revising a synopsis can be a heck of a lot of work, at least conversant with why I might have suggested such darned fool things?

I’m electing to take all of that silence out there in the ether as a resounding, “By Jove, yes!” from each and every one of you. (If by some strange fluke that’s not your personal reaction, by all means, chime in with a question.) Let’s move on, shall we?

(6) In a novel synopsis, is it clear who the protagonist is?

I can hear some of you laughing at the first part of that question, but actually, fiction synopses that imply the book is about every character, rather than following the growth of a single one. For a multiple-protagonist or multiple point of view novel, this kind of ambiguity might make some sense — but for the vast majority of novels that focus on a particular individual, or at most two, it’s unnecessarily confusing to Millicent the agency screener if the synopsis doesn’t specify who the protagonist is.

And no, in answer to what some of my more literal-minded readers just thought very loudly indeed, you should NOT clarify this point by the inclusion of such English class-type sentences as The protagonist is Martha, and the antagonist is George, any more than you should come right out and say, the theme of this book is… Industry types tend to react to this type of academic-speak as unprofessional in a query, synopsis, or book proposal.

Why? Veteran synopsis-writers, take out your hymnals and sing along: because a good novel synopsis doesn’t talk ABOUT the book in the manner of an English department essay, but rather tells the story directly. Ideally, through the use of vivid imagery, interesting details, and presentation of a selected few important scenes.

I sense the writers who love to work with multiple protagonists squirming in their chairs. “But Anne,” these experimental souls cry, “my novel has five different protagonists! I certainly don’t want to puzzle Millicent, but it would be flatly misleading to pretend that my plot followed only one character. What should I do, just pick a couple randomly and let the rest be a surprise?”

Excellent question, lovers of many protagonists. Essentially, my suggestion for handling this particular dilemma in a synopsis would be the same as my advice for handling it in a pitch: tell the story of the book, not of a particular character.

And before anybody point it out: yes, I’m aware that this approach might cause a conscientious writer to run afoul of Point #6, but honestly, the multiple-protagonist format doesn’t leave the humble synopsizer a whole lot of strategic wiggle room. Concentrate on making it sound like a terrific story.

And, above all, be certain that your synopsis doesn’t violate Point #7.

(7) Does my protagonist/do my protagonists come across as an interesting, unusual person(s) involved in an interesting, unusual situation?

Again, this question may make some of you giggle, but you’d be surprised at how often novel synopses stress the averageness of their protagonists, the everydayness of their dilemmas, and seem to taunt Millicent with a lack of clear motivation or major plot twists. “How on earth,” she is wont to exclaim, “is this super-ordinary character/this very common situation going to maintain my interest for 350 pages, when s/he/it is already starting to bore me a little in this 5-page…zzzz.”

Clearly, Millicent could use a sip or two from one of her favorite too-hot lattes, eh?

Seriously, super-ordinariness has been the death knell for many a novel synopsis — which I suspect may come as something of a surprise to many of you.

What makes me think that, you ask? Many aspiring writers deliberately go out of their respective ways in order to present their protagonists as completely ordinary, normal people leading lives so aggressively mainstream that George Gallop is inclined to sit up in his grave at the very mention of them and shout, “At last! People so average that we don’t need to perform broad-based polling anymore! We’ll just ask these folks!”

Or, to put it in a less melodramatic manner, these writers are fond of slice-of-life writing.

The problem is, book-length slice-of-life writing can be pretty hard to sell — and nearly impossible to synopsize excitingly. Even the most character-driven of literary fiction needs to have a plot of some sort and a protagonist engaging enough (or appalling enough) to render the reader willing to follow him/her through the relevant high jinks, right?

Stop wailing, please, literary fiction writers; yours is a highly specialized market, and you shouldn’t be sending out synopses to agents who don’t represent your kind of writing, anyway.

“Okay, Anne,” some of you literary fiction writers say, bravely wiping your eyes, “I realize that I’ve chosen to write in a book category that represents only about 3-4% of the fiction market; I know that I’m going to have to target my queries very carefully. But I have a wonderful slice-of-life novel here about Everyman and Everywoman’s universal struggles to deal with the everyday. How should I go about synopsizing it?”

In a way that may well strike you as running counter to your goal in writing such a book: by emphasizing what is different, fresh, and unusual about your protagonist and his/her dilemmas.

Before any of you get huffy at the prospect of soft-selling your aim of holding, as ’twere, the mirror up to nature, listen: no agent, no matter how talented, is going to be able to sell a novel by saying, “Oh, this book could be about anybody”; no matter how beautiful the writing may be, the agent of your dreams is eventually going to have to tell an editor what your book is about.

In industry-speak, ordinary is more or less synonymous with dull. Sorry to have to be the one to break that to you, but it’s true.

I’m guessing, though, that your protagonist actually isn’t dull — so why isn’t s/he, precisely? How is s/he different from every other potential protagonist out there? What quirks render her or him fascinating on the page? What about her/his situation is unique?

Getting the picture? The synopsis needs to demonstrate not only that you can write, but that your book concept is fresh.

Actually, the questions above are dandy ones to ask about any fictional protagonist, not just those who grace the pages of literary fiction. What makes this character interesting and different from the protagonist of any other novel currently on the market — and how can you make those traits apparent on the synopsis page?

(8) In a memoir synopsis, is it clear who the protagonist is? Does s/he come across as an interesting, unusual person involved in an interesting, unusual situation?

Sounds eerily familiar, doesn’t it? And you would have thought that the identity of a memoir’s protagonist would be awfully hard to hide for long, wouldn’t you?

If you walked a mile in Millicent’s shoes (sipping her latte, no doubt), or cozied up to Mehitabel the contest judge, you would know otherwise. To your sorrow, probably.

Just make it clear who the narrator is, okay?

Actually, memoir synopses scuttle themselves even more frequently by running afoul of that second criterion — the one about being an interesting character embroiled in an interesting situation — for the very simple reason that memoirists are prone to regard their stories as self-evidently interesting just because they are true.

As any memoir-representing agent could tell you, that’s not always the case. In fact, s/he is very likely to tell you that s/he sees very dull-sounding memoir synopses all the time.

So the synopsis-writing memoirist has an additional goal: not only to present her life story as important and intriguing, but also to render it pellucidly clear precisely how her life has differed from other people’s. A memoir synopsis that doesn’t convey this information within the first paragraph or so — ideally, by showing, rather than telling — tends not to maintain Millicent’s interest thereafter.

If you find it hard to figure out what to emphasize, try thinking of yourself as a fictional character. Why would a novel-reader want to follow you throughout a 500-page plotline?

While we’re on the subject, another good way to determine what might make dear self interesting to others…

(9) In either a novel or a memoir synopsis, is it clear what the protagonist wants and what obstacles are standing in the way of her getting it? Is it apparent what is at stake for the protagonist if she attains this goal — and if she doesn’t?

To twist these questions in a slightly different direction, does the synopsis present the book’s central conflict well?

If ordinariness tends to raise Millicent’s am-I-about-to-be-bored? sensors, the prospect of conflict usually makes her ooh-this-is-interesting antennae twirl around in circles — but nothing flattens a reader’s perception of conflict like the impression that the outcome doesn’t matter very much to the characters.

Admittedly, not every good novel features life-or-death stakes. Nevertheless, your story is going to be more memorable to someone who reads synopses for a living if the conflict appears to be vitally important to the protagonist.

Trust me on this one.

(10) In a NF synopsis that isn’t for a memoir, is it clear what the book is about? Does the subject matter come across as interesting, and does the synopsis convey why this topic might be important enough to the reader to make him/her long to read an entire book about it?

Again, this is a stakes issue: remember, however passionately you may feel about your chosen topic, Millicent, her cousin Maury the editorial assistant, and her Aunt Mehitabel will probably not already be conversant with it. It’s your job as the writer to get them jazzed about learning more.

Yes, even at the synopsis stage.

One of the more reliable methods of achieving this laudable goal is not only to present your subject matter as fascinating, but also to demonstrate precisely why your readers will find it so.

In other words, why does your subject matter, well, matter? Which leads me to…

(11) Does my synopsis make the book sound just like other books currently on the market, or does it come across as original?

When agents specialize in a particular kind of book (and virtually all of them do limit themselves to just a few types), you would obviously expect that they would receive submissions within their areas of specialty, right? So it’s reasonable to expect that an agency screener at an agency that represents a lot of mysteries would not be reading synopses of SF books, NF books, romances, and westerns, mixed in with only a few mysteries. Instead, that screener is probably reading 800 mystery synopses per week.

Translation: Millicent sees a whole lot of plot repetition in any given pay period..

This may seem self-evident, but it has practical ramifications that many aspiring writers do not pause to consider. That screener is inundated with plots in the genre…and your synopsis is the 658th she’s read that week…so what is likely to happen if your synopsis makes your book sound too much like the others?

Most likely, the application of Millicent’s favorite word: next!

”Wait just a cotton-picking second!” I hear those of who have attended conferences before protesting. “I’ve heard agents and editors jabbering endlessly about how much they want to find books that are like this or that bestseller. They say they WANT books that are like others! So wouldn’t an original book stand LESS of a chance with these people?”

Yes, you are quite right, anonymous questioners: any number of agents and editors will tell you that they want writers to replicate what is selling well now. Actually, though, this isn’t typically what they mean in practical terms.

Since it would be completely impossible for a book acquired today to hit the shelves tomorrow, and extremely rare for it to come out in under a year — and that’s a year after an editor buys it, not a year from when an agent picks is up — what is selling right now is not what agents are seeking, precisely. They are looking for what will be selling well, say, a couple of years hence.

Which. common sense tells us, no one can possibly predict with absolute accuracy.

So when agents and editors tell writers at a conference that they are looking for books that resemble the current bestseller list, they really mean that they want you to have anticipated two years ago what would be selling well now, have tracked them down then, and convinced them (somehow) that your book was representative of a trend to come, and thus had your book on the market right now, making them money hand over fist.

I’ll leave you to figure out by yourselves the statistical probability of that scenario’s ever happening in our collective lifetimes.

Or, to put it in terms of the good joke that was making the rounds of agents a couple of years back: a writer of literary fiction reads THE DA VINCI CODE, doesn’t like it, and calls his agent in a huff. “It’s not very well written,” he complains. “Why, I could write a book that bad in a week.”

”Could you really?” The agent starts to pant with enthusiasm. “How soon could you get the manuscript to me?”

Given how fast publishing fads fade, I will make a prediction: the same agent who was yammering at conference crowds last month about producing book X will be equally insistent next months that writers should write nothing but book Y. You simply cannot keep up with people who are purely reactive. Frankly, I don’t think it’s worth your time or energy to get mixed up in someone else’s success fantasy.

The fact is, carbon copies of successful books tend not to have legs; the reading public has a great eye for originality. What DOES sell quite well, and is a kind of description quite meaningful to agents, is the premise or elements of a popular work with original twists added. So you’re better off trying to pitch LITTLE WOMEN MEETS GODZILLA than LITTLE WOMEN itself, really.

Which is why, I suspect, that much-vaunted recent experiment where someone cold-submitted (i.e., without querying first, and without going through an agency) a slightly modified version of PRIDE AND PREJUDICE to an array of major publishers, only to have it summarily rejected by all.

At the time of the experiment, there was much tut-tutting discussion of how this outcome was evidence that editors wouldn’t know great literature if it bit them, but my first thought was, how little would you have to know about the publishing industry to think that an unsolicited, unagented novel would NOT be rejected unread by the big publishers? Mightn’t this have actually been a test not of how literature fares, but what happens to submitters who do not follow the rules?

My second thought, though, was this: at this point in publishing history, wouldn’t even an excellent rehashing of PRIDE AND PREJUDICE seem old hat? How could the submitter possibly have presented it in a manner that seemed fresh?

After all, it’s been done, and done brilliantly — and re-done in many forms, up to and including BRIDGET JONES’ DIARY. I can easily imagine pretty much any English-speaking editor’s taking one look, roll her eyes, and say, “Oh, God, here’s somebody ripping off Jane Austen again.”

My point, in case you were starting to wonder, is that agents and editors tend to be pretty well-read people: a plot or argument needs to be pretty original in order to strike them as fresh. The synopsis is the ideal place to demonstrate how your book differs from the rest.

And what’s the easiest, most direct way of doing that, for either fiction or nonfiction? By including surprising and unique details, told in creative language.

Even if your tale is a twist on a well-known classic (which can certainly work: THE COLOR PURPLE is a great retelling of the Ugly Duckling, right?), you are usually better off emphasizing in the synopsis how your book deviates from the classic than showing the similarities. Here again, vivid details are your friends.

Okay, that’s enough mental chewing gum for one day. The rest of the checklist follows tomorrow. Keep up the good work!

Posted on - 7 Comments on Referral-seeking, part IV: asking for pull without pushing

Referral-seeking, part IV: asking for pull without pushing

My, but everyone’s been quiet while I’ve been going over the dos and don’ts of approaching authors for referrals to their agents — an unusual state that I choose to attribute to the fact that all of my readers are gentle, polite, super-talented souls who would never dream of imposing unduly upon new acquaintance in order to advance their careers.

Deliberately, anyway. One of the reasons that I like to post from time to time on industry etiquette is that I’m convinced that most of this species of writerly faux pas are more the result of being unfamiliar with the rules of the game than any inherent tendency toward overreaching.

Truth compels me to say, however, that as a group, aspiring writers do have a reputation for being immensely pushy when interacting with agents and editors — if you doubt this, just drop by that bar that’s never more than 100 yards from any writers’ conference in North America and listen to the pros complain to one another. Everyone seems to cherish a personal horror story or two.

Since at every conference I have ever attended — and they have been legion — the vast majority of attending writers have tripped over backwards in their eagerness NOT to offend the visiting agents and editors, I have always suspected that the pushy label is the result of the actions of a relatively small percentage of writers. Hey, any large group of people is going to contain an array of personalities, right?

Today’s post is specifically aimed at the more aggressive end of the spectrum.

Which is a nice way of saying: I have been trying to keep this series on approaching the established and the industry insider for recommendations upbeat, I feel it would be remiss not to address some of the faux pas that are less inadvertent. Before I conclude this series, I want to spend a day dealing with…

Well, one hates to use a term as ugly as dishonesty. Let’s just say that these examples are frowned upon in the industry, and leave it at that.

For those of you joining us late, for that past few days, we’ve been discussing the possibility of using an introduction from an established client as a stepping-stone to getting an agent’s attention. Generally speaking, there are two ways in which established writers make such an introduction without excessive trouble to themselves: either they can grant you permission to use their names in your query letter (as in the sterling beginning, Your client Rufus Rudyard recommended that I contact you about my book…), or they can forward your work to their agents themselves, with suitable commentary about how terrific you are.

Either way, the results are potentially very good for you. Such a recommendation usually means that the agent will actually see the query letter, rather than just a screener. At minimum, the query will be taken more seriously; there is considerable anecdotal evidence to indicate that referred manuscripts tend to be read with a slightly kinder eye.

As Dr. Laurence J. Peter and Raymond Hull informed us in the brilliant and hilarious sociological classic, THE PETER PRINCIPLE — which, if I ruled the universe, would be issued gratis to every new employee in every bureaucracy on her first day of work — it is always better to pull than to push.

Nice work if you can get it, in other words — but what such referral typically does NOT mean, as we have seen over the last couple of days, is that the recommender will effectively become the book’s unpaid agent and cheerleader.

Authors tend to have reservations about forwarding other writers’ work themselves, for very good reasons: it’s a lot of responsibility, assuring an agent that the forwarded writer is the next great find; if the agent is slow or hostile in response, the referring author feels he’s let the writer down; if the writer turns out to be hard to work with, unprofessional, or just not very talented, the author’s credibility with his agent may be compromised. Oh, and by introducing his agent to another writer, the author is bringing into the agency someone with whom he will have to compete for the agent’s usually already stretched-thin time.

Given all of those disincentives, it’s not a great surprise that most authors are more than a little reluctant to go this route, is it?

The other, infinitely more common approach is to say, “Sure — this is my agent’s name; go ahead and say that that I recommended you to him.” While this may not at first blush seem like much of a favor, bear in mind that all of the disincentives above still apply – this route is merely less work for the author – so it is still a piece of assistance well worth your gratitude.

Because such recommendations are so valuable, over-eager aspiring writers occasionally fudge just a little in their use, implying more of a recommendation than the author in question was actually offering. The most famous form of this, of course, is the query that begins, “Saul Bellow said my work is the best thing he’s read for the last ten years.”

A recommendation that would be considerably more impressive if Mssr. Bellow had been alive for more of those ten years than he actually was, no?

Sometimes, though, recommendation blurring of reality is unintentional — the aspiring writer merely misunderstood how much of a leg up the author was actually offering:

Referral-farming scenario 10: at a book signing, Rachel meets Rapunzel, a writer she has admired for years. Rachel, being a polite writer, approaches Rapunzel with respect: she arrives at the reading well-versed in Rapunzel’s work, including her latest novel, LIFE AFTER HAIR; she asks intelligent questions during the reading; she brings a book to have Rapunzel sign, and buys another for her mother, and she gushes at Rapunzel long enough after the signing that the author spontaneously asks her what she writes.

So far, so good, right?

In fact, they hit it off so well that Rapunzel gives Rachel her e-mail address. After a reasonable exchange of not-very-time-consuming questions and answers, the author tells Rachel that she may use the valuable Rapunzel name as a reference in approaching her agent, Rafaela.

Rachel is thrilled — and promptly sends her entire manuscript off to Rafaela, saying that Rapunzel had told her to send it. She is astonished to see her manuscript returned within a week with a form- letter rejection.

This may seem like an odd question, under the circumstances, but what did Rachel do wrong?

She misunderstood, quite innocently, what Rapunzel was offering her: the opportunity to use her as a reference in a query letter, period. If she had pursued this less aggressive route, Rafaela probably would have asked to see the manuscript. By sending her manuscript before Rafaela asked for it, however, Rachel just sent an unsolicited submission. As such, Rafaela may not even have read any of it.

Yes, even with a valid recommendation from her favorite client, Rapunzel.

Here again, we see that asking follow-up questions could have saved the writer a lot of grief. But to be fair, it’s hard to hold Rachel very responsible for the outcome: she simply did not know enough about how agencies worked to realize how much unsolicited submissions are despised.

Not all referral mistakes are this innocent, however.

Referral-farming scenario 11: Samuel met agented writer Samantha at a writers’ conference a few years ago. They have been cordial ever since whenever they met, and occasionally e-mail about their respective publishing progress. Having heard so much about Samantha’s agent, Sydney, Samuel feels as though he knows her.

One rainy Monday morning, Samantha is startled to see an e-mail from Sydney in her in-box. (At work: since she has only sold a couple of mid-list books, Samantha still can’t afford to quit her secretarial job; starting to notice a pattern here?)

“Can you tell me something about this writer you recommended?” Sydney writes. “I’ve been thinking about getting into representing this kind of book, but his bio was really sketchy. Can you fill me in about why you thought he might be a good fit for my list?”

Huh? Samantha thinks.

A few days later, Samuel receives his manuscript and a form-letter rejection with an angry scrawl in the margins. “Our client didn’t recommend you,” it reads, “and we do not accept unsolicited manuscripts.”

What did Samuel do wrong? Without seeing his query, it’s a trifle hard to tell, precisely, but we can certainly make some educated guesses.

At best, Samuel seems to have fudged his initial query, turning an acquaintance into a recommendation. Perhaps, if asked, he would respond that since Samantha had spoken so often and so glowingly of Sydney, he thought she was making a recommendation.

But regardless of why he did it, or if he intended to misleading, he’s blown his chance with Sydney — and his friendship with Samantha — forever: evidently, it didn’t occur to him that the agent might check.

Word to the wise: they do. Habitually.

If you harbor even the slightest doubt about whether an agented author is offering a recommendation — and you should, unless the author has actually produced the words, “Tell my agent I sent you” — for heaven’s sake, ASK.

Rather than wasting our energies upon trying to figure out what Samuel could have been thinking, let’s look at another version of the misused recommendation. This one is hard to read as anything but manipulative, but at least the exemplar in this instance is clever enough to be cautious about the possibility of the agent’s checking up on her:

Referral-farming scenario 12: Tanya met agented author Tremaine through networking; he’s the friend of a friend. Because she seemed to be a pleasant, well-read person and was complimentary about his work, Tremaine was happy to answer a few of Tanya’s questions via e-mail. Lately, however, he’s been deliberately slowing his responses.

Why? Well, she’s started to e-mail him every day.

Clearly, he thinks, Tanya is thinking of this as a friendship, rather than what it actually is, an author being nice to a reader. So instead of answering right away, he waits three days, then a week, mentioning in each response just how busy he is. When she still doesn’t take the hint, he begins responding to only every third or fourth message — and then only very tersely.

One sunny Tuesday, Tremaine sees yet another e-mail from Tanya in his inbox. Sighing, he leaves it to answer another day.

On Friday, he opens it, and is startled to find a cheerful missive from Tanya, informing him she has already sent a query to his agent, Trevor — using Tremaine’s name as a reference. Would Tremaine mind following up with Trevor, to confirm the recommendation and try to speed up the process? Thanks so much!

Tanya’s put Tremaine in a tough situation here, hasn’t she? On one level, she has used his name without his permission, and he would be well within his rights to pick up the phone and tell Trevor that she used his name without his permission, killing her submission’s chances.

On the other hand, doing so would make him look bad in the eyes of his agent: if he confesses to having been used, the next time Tremaine actually does want to recommend an aspiring writer, he will have to pass the manuscript along to Trevor personally, to avoid the possibility of another misappropriation of his name.

Which, as we have seen, will be a whole lot of work for him.

Of course, it was Tanya’s responsibility to ASK Tremaine for permission to use his name, not merely to impose upon his good nature and tell him about it afterward. And while it is possible that she DID ask, but Tremaine overlooked her question because of the sheer volume of her e-mails, it is never legitimate to assume that silence equals consent.

A good rule of thumb in any context, actually.

What happened to Tremaine happens to famous writers ALL the time: unfortunately, there are plenty of aspiring writers out there who have mistaken professional kindness to a fan for the beginning of a lifetime friendship. And friends help one another, right?

Before you use a recommender’s name, make ABSOLUTELY sure that you have the recommender’s permission to do so; you may make an honest mistake, but because some unscrupulous folks have used this leg-up technique on purpose, the knee-jerk assumption on the agent’s end is almost certainly going to be that there was no misunderstanding at all. Just misappropriation.

It’s not worth the risk.

A graceful way to confirm: if you are meeting in person, ask the recommender to write the agent’s name on a handy piece of paper for you. Then ask, “And it’s really okay for me to say that you sent me?” If said in a pleased, wondering tone, this will be perceived as a compliment — Wow, YOU’re willing to recommend little old me? — rather than doubting the author’s word.

Via e-mail, it’s even easier: if the language of the offer has been at all ambiguous, e-mail the recommender, saying that you are going to contact the agent. But make sure, unlike Tanya, you do it BEFORE you contact the agent in question.

The overarching moral of all of the examples across the last few days: it is ALWAYS better to ask a follow-up question or two than to assume that someone intends to help you more than his words have stated specifically. If the recommender is indeed offering to help, the question is merely considerate; if not, it’s far better you know about it before you act, right?

And regardless of the outcome: remember to express gratitude for the help you did get. As well as, of course, keeping up the good work!

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Referral-seeking, part III: avoiding the wrath of the feathered serpent, or, how to win friends and influence people

My, but yesterday’s little homily was unsettling, wasn’t it? For those of you tuning in late, I was waxing poetic over the weekend about how appallingly easy it is for a perfectly innocent writer, unburdened with much knowledge of industry norms of conduct, to alienate a pro who was previously all ready to help him.

Not to mention the person who hasn’t yet said no, or whom one has yet to meet. Because, let’s face it, the publishing industry is a world where writers do need people they barely know — or don’t know at all yet — to do them favors.

In case anyone out there is confused on the subject: anytime an aspiring writer asks someone affiliated with the industry to assist him or her in skipping or speeding up the standard steps involved in querying, pitching, finding an agent, and/or getting published, s/he is asking a favor. While it is indeed agents’ and editors’ jobs to discover new talent, it’s not typically their only job, and helping out the aspiring isn’t even mentioned in a published author’s job description.

So if someone is willing to extend a helping hand, it’s generally because they’re nice. This is not a business where being pushy, or even being a good salesman, is necessarily going to work.

That’s why I refer to the finesse that allows savvy writers to avoid such faux pas as industry etiquette: like the old tried-and-true Emily Post guidelines, following these rules may not allow you to relax much around agents, editors, and published authors, but at least you know you won’t come across as a (fill in the clumsiness metaphor of your choice here).

As the British used to tell their children, manners cost nothing — but, as we saw in poor Pablo’s case yesterday, sometimes not having manners can be very costly indeed.

Yesterday, I ran through some of the common permutations Pablo’s ilk of misapprehension tends to take, but I assure you, there are others: topping the hit parade, for instance, are handing a manuscript to an agented friend and just assuming he will pass it along to his agent, but so is bot giving any sort of writing sample to an agented writer at all, but asking her to recommend you to her agent anyway and e-mailing an unrequested manuscript to an agented writer with a request that it be passed along.

Really, these are all fruit of the same tree – the initial assumption that someone else is going to do the writer’s legwork for him.

Everyone clear on that? Good. Now that you all know not to sling your manuscript in the general direction of anyone who might conceivably be able to introduce you to an agent, I’m going to concentrate today and tomorrow on more creative ways to mess up a relationship with a potential helper.

While you’re reading through, keep asking yourself this question: what single, simple thing could each of these exemplars has done to prevent falling into the proverbial soup?

Referral-farming scenario 9: Quincy and Quetzalcoatl (hey, there aren’t a whole lot of Q names) have known each other for years, having met at a writer’s conference a long time ago. Although they live on different sides of the country, thanks to e-mail, they have kept in touch as well as they would have had they lived in the same major metropolitan area.

Perhaps more so: writers, as we all know, make far and away the best e-mail correspondents.

I hate to be the one to break it to you, but when ordinary citizens e-mail one another, they exchange only a couple of lines. Gospel. Some — oh, I tremble to tell you this — don’t even put that much of themselves into correspondence with their friends, but instead merely forward jokes written by other people and photographs of their infants drooling!

I know; shocking.

So, being writers, Quincy and Quetzalcoatl have shared the highs and the lows of their quest for publication in great, multi-page detail. Last year, Quetzalcoatl successfully self-published a slim volume on how to use commas to maximum effect, and has been going around to conferences ever since, speaking and promoting his book. Sensibly, he made a point of chatting with all of the agents at these conferences, with an eye to ending up on one of their representation lists.

After one such conference, Quetzalcoatl e-mails Quincy, all excited. “You’re not going to believe it,” our serpent king writes, “but agent Quibble jabbered for ten minutes about the kind of book he’s looking to represent, and it sounded just like yours!”

Quincy is astounded and grateful, of course — he has been shopping his epic, QUO VADIS, around since the last millennium, raking in stacks and stacks of rave rejections, but no offers.

So he immediately e-mails Quetzalcoatl back: “Tell Quibble about me!” To make it easier for his friend, he attaches a complete e-mail version of QUO VADIS for Quetzalcoatl to forward to Quibble.

Quetzalcoatl is nonplused: yes, he met Quibble at the conference, but they certainly don’t know each other well enough to be exchanging unsolicited manuscripts. Uncomfortable with the position into which Quincy has placed him, he suggests gently that his friend should approach Quibble in the standard manner, via a query, perhaps mentioning that Quetzalcoatl had recommended him as a potential good fit.

“It would have a better chance,” Quincy writes back immediately, “coming from you.”

Although Quincy waits for months to hear that his big break has arrived, he never hears from Quibble at all. Suspecting that Quetzalcoatl never bothered to follow through, Quincy stops returning his e-mails, and the friendship fades.

Finish wiping your eyes over this sad tale of loss and betrayal, put away your handkerchiefs, and consider: what did Quincy do wrong, other than jump to unwarranted conclusions about his long-term friend? (Fie! Fie!)

At one level, Quincy made Pablo’s mistake: he assumed that because he was being offered help, the helper would be doing all the requisite legwork from here on out. However, his follow-up misconception was a subtler oneL he thought, mistakenly, that he was being offered a personal introduction to Quibble, and before he took advantage of it, he wanted to make sure that Quetzalcoatl had already pitched his book in glowing terms.

Essentially, he wasn’t willing to put effort into pursuing the opportunity Quetzalcoatl had turned up for him until he was already assured a warm reception.

But he did not tell his friend that, so Quetzalcoatl in his turn assumed, naturally enough, that a querier as experienced as Quincy would automatically have leapt upon the tip and run with it. He would have been flatly astonished to learn that Quincy did not follow up on it, but since Quincy was too busy fuming to say anything at all, Quetzalcoatl has never heard one way or the other. All he knows is that for some unexplained reason, Quincy has disappeared.

Could be a lof of reasons for that, right?

It’s vital to remember that it’s not the helper’s job to second-guess what the helpee thinks is going on; it’s precisely the other way around. In point of fact, Quetzalcoatl was offering something quite different than Quincy assumed: a lead to an agent who had stated publicly that he was already interested in Quincy’s kind of work.

As those of us who have been through the querying mill a few dozen times know, such a tip is not to be sneezed at, upon, or even near. It’s valuable information, and Quetzalcoatl had every reason to expect Quincy to be at least a little bit grateful for it.

So what should Quincy have done instead? Sent out a query to Quibble that very day, of course, including in the first paragraph the sentiment, “Since you announced at Conference X that you were interested in Roman epics, I hope you will be open to reading my novel, QUO VADIS…” Basically, he should have taken the precious information Quetzalcoatl had given him, run with it, and blessed his friend eternally for providing it.

Instead, he just waited for the person who had just helped him to help him still more — essentially expecting Quetzalcoatl to act as his agent (as if he didn’t have his hands full fighting off Cortez, the conquistadors, and smallpox AND marketing his own book). Then, still less excusably, instead of talking to his old buddy Q about what should happen next, he kept quiet until he began to resent that Quetzalcoatl hadn’t done MORE for him.

Pretty meagre payback for Quetzalcoatl’s having done his friend a favor, isn’t it?

In essence, Quincy let a long-term friendship deteriorate because it did not occur to him that his own conception of what he was being offered was inaccurate. From an outside perspective, this seems rather silly, because a few simple questions would have elicited the fact that Quetzalcoatl was not in fact in a position to offer Quincy anything more than a little inside information.

Truth be known, Quetzalcoatl is not on terms of close personal friendship with Quibble: in reality, they sat at the same table for lunch on one day of a three-day conference, chatting about their favorite science fiction books. While waiting for his own lecture to start, Quetzalcoatl sat in on a class Quibble taught — and that was where he learned of Quibble’s love for QUO VADIS-like literature.

Now, this information could not help him personally – Quetzalcoatl’s next book is a NF tome on the historical importance of the ampersand. Yet, like the sterling member of the aspiring writer community that he is, he immediately bethought himself of his friend’s book, and passed the info along.

Thus was a good deed punished. And, should Quetzalcoatl ever find out why Quincy stopped speaking to him, how likely is he ever to do a similar favor for another aspiring writer again?

The moral of this story is not, as a cynic might tell you, never to stick your neck out for a friend. No, I think we can all agree that the world — or at any rate our little corner of it — would be a far, far better place if more of us acted like Quetzalcoatl. No, not by being friendly to the plague-carrying conquistadores; by using what we learn at conferences, classes, online, etc., to help our writing friends whenever and wherever we can.

The actual moral is that it’s ALWAYS a good idea to ask follow-up questions of people offering to help you get ahead in the industry. Make sure you know precisely what kind of assistance is on the table — and what you will need to do to take advantage of it without stepping on anyone’s toes.

Oh – and remember to thank your benefactors, for heaven’s sake, regardless of the ultimate outcome of their assistance. Regardless of his original misapprehension, it wouldn’t have killed Quincy to scrawl “Thanks for the tip” in a holiday card. By doing so, he might have saved the friendship – and restored Quetzalcoatl’s faith in humanity.

A scant handful more examples, and then I’m through. Visualize synopses beginning Wednesday. In the meantime, keep up the good work!

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“Tell me again — who sent you?”

Autumn’s in the air, which means two things in my line of work: the release this year’s crop of literary fiction likely to be nominated for major awards and Millicent the agency screener, her boss, and the editors to whom the latter likes to pitch getting back to work, digging their respective ways through the piles upon piles of submissions lingering after the annual summer hiatus, not to mention the new, post-conference submissions..

It is, in short, a great time to be querying and submitting.

Since I know that many of you are spending your weekends/spare time/whenever your boss isn’t looking over your shoulder at work pulling together lists of agents to query, this seemed like an especially good moment to answer a question sharp-eyed reader Jake asked a few months back:

Just to be sure, if an agency does say it only accepts clients through recommendations, am I to assume they’re listing off these guidelines, but expecting to see the recommendation in the query? (I don’t actually know anyone who can refer me, but I’m wondering if querying these agents anyway is worth the hassle or a waste of time and money)

Before I answer Jake’s question, let’s define our terms, shall we? In some agency guides, agencies will list themselves as accepting clients by referral . In plain English, this means that a querier who has not either been invited by one of their agents to submit or had the way smoothed by a third party might as well not query at all.

Don’t call us, in other words; we’ll — well, actually, we won’t call you.

A more common notation is accepts clients mostly through recommendations — and here, the unconnected writer need not despair as thoroughly. It’s a simple statement of fact, information a would-be querier needs to know: this agency is more likely to pick up a new client through a referral than via a cold query.

So to whom do such agencies look for these recommendations, referrals, and general good word of mouth — and how does an aspiring writer go about procuring same?

Most of the time, agents receive referrals from their already-signed clients — and not necessarily those who already have books out, by the way — editors who have met writers at conferences, journalists, their college roommates…in short, from the people they know.

Which is why, in case those of you living outside the greater New York City metropolitan area have been wondering, you’re far more likely to hear authors from that part of the country say at book readings, “How did I meet my agent? Oh, networking,” than those domiciled anywhere else.

That is not to say that writers residing elsewhere need write off this means of entrée into an agency. It’s merely a little more work.

Okay, so it’s a lot more work, but often worth it: even at an agency that obtains new clients mostly through querying and conference-trolling, a recommendation from a standing client, particularly one they like, does tend to increase the likelihood of being asked to send pages.

Why? Well, good writers who have been kicking around in the field for a while tend to know other good writers — or, at any rate, know ones who have done their homework about what being a professional writer means, over and above being talented: presenting a manuscript in standard format, the desirability of meeting deadlines without undue whining, and the learned skill of taking intensive feedback without regarding it as a personal attack, to name but three desirata.

How might a professional writer spot these traits in others? By being in a critique group with them, for one thing, or by exchanging manuscripts. A perceptive observer can learn a lot about a writer by how s/he responds to feedback.

Kind of changes how you might think of joining a writers’ group, doesn’t it, or staying in one? One of those people might well hit the big time someday and be in a position to say either, “Clarice? Oh, she’s a great writer, really even-tempered,” or “Well, Clarice is talented enough, but if you suggest changing so much as a comma in her work, she bursts into noisy tears and accuses you of trying to poison her.”

If that last comment seemed like an exaggeration to you, you either haven’t been in many critique groups or have been fortunate enough to be in really good ones.

Most of the time, though, aspiring writers pick up referrals to agents in the most straightforward manner imaginable: by walking up to an established writer IN THEIR BOOK CATEGORY (important; an author in another genre may reasonably be expected to be able to provide a referral to an agent with a track record of selling books in his own book category, but not necessarily in others) at a book reading, conference, or other literary occasion, striking up a conversation, and eventually, asking for a referral to the author’s agent.

It’s the eventually part that tends to be problematic. Too many aspiring writers just blurt out the request right away, with little or no preamble.

To understand why this might land the requester in hot water, let’s take the case of Isabelle.

Referral-farming scenario 1: Isabelle notices in her local paper that Ignatz, a writer whose work is similar to hers and is aimed at the same target market will be giving a reading at a local bookstore. She makes a point of attending the reading, and during question time, asks who represents him – and asks permission to use him as a query reference.

Ignatz laughs uncomfortably, tells an agent-related anecdote, and when she presses for a name, tells her to see him afterward.

Isabelle waits patiently until all those who have bought books have presented them to Ignatz for signing, then repeats her question. “I haven’t read your book,” she tells him, “but from the reviews, our work has a lot in common.”

Ignatz, professional to the toes of his well-polished boots, casts only a fleeting glance at her empty hands before replying. “I’m sorry,” he says, “my agent has asked me not to refer any new writers to him.”

What did Isabelle do wrong? (And, for extra credit, what about Ignatz’s response marks it as a brush-off?)

Isabelle committed two cardinal sins of author approach. First, she did not evince ANY interest in Ignatz’s work before asking him for a favor — and a fairly hefty favor, at that. She did not even bother to buy his book, which is, after all, how Ignatz pays his rent. But since he is quite aware, as any successful writer must be, that being rude to potential readers may mean lost business down the line, he can hardly tell her so directly.

So he did the next best thing: he lied about his agent’s openness to referrals.

How do I know he lied? Experience, my dears, experience: had his agent actually not been accepting new clients, his easiest way out would have been simply to say so, but he did not. And, realistically, most agents rather like it when their clients recommend new writers; it saves the agent trouble, to use the client as a screener.

Hey, who doesn’t like to have someone to blame if a blind date goes horribly, horribly wrong?

So, generally speaking, if an agented writer says, “Oh, my agent doesn’t like me to recommend,” he really means, “I don’t like being placed in this position, and I wish you would go away.”

How has Isabelle placed Ignatz in a tough position? Because she has committed another approach faux pas: she asked for a reference from someone who has never read her work.

From Ignatz’s point of view, this is a no-win situation. He has absolutely no idea if Isabelle can write – and to ask to see her work would be to donate his time gratis to someone who has just been quite rude to him. Yet if he says yes without reading her work, and Isabelle turns out to be a terrible writer (or a terrible pest), his agent is going to be annoyed with him. And if he just says, “No, I don’t read the work of every yahoo who accosts me at a reading,” he will alienate a potential book buyer.

So lying about his agent’s availability is Ignatz’s least self-destructive way out. Who can blame him for taking it?

Let’s hope and pray that Isabelle has learned something from this encounter. Manuscript in hand, let’s send her to another reading.

Referral-farming scenario 2: Isabelle spots another reading announcement in her local newspaper. This time, it’s an author whose work she’s read, Juanita; wisely, she digs up her dog-eared copy of Juanita’s first novel and brings it along to be signed, to demonstrate her ongoing willingness to support Juanita’s career.

She also, less promisingly, brings along a copy of her own manuscript.

After the reading, Isabelle stands in line to have her book signed. While Juanita is graciously chatting with her about the inscription, Isabelle slaps her 500-page manuscript onto the signing table. “Would you read this?” she asks. “And then recommend me to your agent?”

Juanita casts a panicked glance around the room, clearly seeking an escape route. “I’m afraid I don’t have time to read anything new right now,” she says, shrinking away from the pile of papers. “Oh, my phone is vibrating — will you excuse me, please?”

This, believe it or not, happens even more that the first scenario – and with even greater frequency at writers’ conferences. Just as some writers have a hard time remembering that agents have ongoing projects, lives, other clients, etc. whose interests may preclude dropping everything to pay attention to a new writer, so too do established writers – many, if not most, of whom teach writing classes and give lectures in order to supplement their incomes.

So basically, Isabelle has just asked a professional author to give a private critique of her manuscript for free. Not the best means of winning friends and influencing people, generally speaking.

Yes, the process of finding an agent is frustrating, but do try to bear in mind what you are asking when you request help from another writer. Just as querying and pitching necessarily cuts into your precious writing time, so do requests of this nature cut into established writers’ writing time. Other than your admiration and gratitude, tell me, what does the author who helps you get out of it?

This not to say that some established writers aren’t willing to offer this kind of help; many do, and some of them like it. (Others charge a pretty penny for it, but that’s another story.) But even the most generous person tends to be nonplused when total strangers demand immense favors.

Establishing some sort of a relationship first – even if that relationship consists of nothing more than the five-minute conversation about the author’s work that precedes the question, “So, what do you write?” – is considered a polite first step.

In other words: whatever happened to foreplay, baby?

Don’t jump the gun, my friends. Remember, established writers are climbing up the publishing ladder, too, and respect their time accordingly. Make the effort to read, or at least buy, an author’s work before you approach her – and producing a little well-phrased, well-informed flattery never hurts, either.

I want to run through a few other examples illustrating the dos and don’ts of approaching an author for a recommendation, but that’s a project for another day. Right now, for the sake of confining the answer to Jake’s question to a single post (the easier to find it in the archives, my dear), let’s address the question of how an aspiring writer lucky enough to garner such a recommendation should USE it.

Jake’s assumption is correct: whatever else an agency says in its listing or on its website still applies when you have a referral. A referred writer should not, for instance, send an unsolicited manuscript or telephone and say, “Your client, Penny Scribbler, told me to contact you.”

A much, much better — not to say more courteous — approach would be to send a query letter beginning, “Your client, Penny Scribbler, suggested that I contact you about my thriller, BODY PARTS…” and proceeding like any other query letter targeting that particular agent.

That way, the agent or her Millicent knows from line 1 precisely why you are contacting her — and that she might want to pay a bit more attention to this query.

Naturally, you should ONLY open a query in this manner if Penny Scribbler actually did refer you — and if Penny’s agency makes it clear in its agency guide listings or on its website that it’s not very open to queries unaccompanied by a referral, think very carefully about whether it is worth your while to approach her agent without one. I have known a couple of writers who have landed agents by cold-querying agents who list themselves as requiring referrals, but it’s extremely rare that someone gets picked up that way, for all of the obvious reasons.

Personally, I would hold off.

However, if an agent that’s listed in a guide as only accepting referred queries seems like a particularly good fit for your book, it’s worth checking its website to see if that policy is still in effect, if every agent within the agency operates that way, etc. Sometimes, guide listings are out of date; unless there’s been a big personnel shift, many agencies will simply use the same listing for years. A new agent at such an agency may well be looking for new clients.

But, generally speaking, when agents set the referral limitation, they mean it.

Another reason to check out their websites, latest listings, etc., is to find out who their clients are and see if THEY have websites, give readings, etc. Many a writer who has written a fan letter has ended up with a recommendation to the author’s agent down the line.

Which brings us right back to Isabelle’s situation, doesn’t it? As I said, that’s a topic for another day. Next time, I shall run through a few more of the common gaffes eager referral-seekers tend to commit — because, after all, it’s far, far better that my fictional exemplars stumble into those gopher holes than my readers, right?

Keep up the good work!

Posted on - No Comments on The submission packet, part II: “So many manuscripts, so little time.” — Millicent

The submission packet, part II: “So many manuscripts, so little time.” — Millicent

Well, when I digress, no one can say that I don’t do it thoroughly: having begun thinking about the problems that typically assail a first-time submitter, I realized that I have at least a few days’ worth of ostensibly wise, potentially helpful, and possibly witty things to say on the subject. As is true of so many of the hills dotting the long and curvy road to publication, knowing what the way ahead holds can help the aspiring writer avoid taking any of the multitude of wrong turns.

Since I doubt I can milk that metaphor any further, let’s move on to pastures new — or at any rate nearby.

To put it another way: isn’t it amazing just how much there is to know about the ostensibly straightforward task of printing out requested materials, placing them in an appropriate mailing container, and sending them off to an agent or editor?

Underscore presents itself: you all know NEVER to submit unrequested pages, right?

Why? Because almost universally, unsolicited manuscripts are rejected unread. Even at the rare agency or publishing house that accepts unrequested manuscripts, it’s going to end up in what’s known as the slush pile, the stack of submissions that stretches, Dr. Seuss-style, skyward, awaiting the day when someone will have the time to review them.

It can take a LONG time just to go through the manuscripts they asked to see. Care to guess how tempting that fact renders tossing aside those they didn’t request?

Long-time readers, pull out your hymnals and sing along: because agencies and publishing houses get so many submissions that their PRIMARY goal is to weed out the one they are reading at the moment. The faster they can do that, the better for them.

Yet despite the ubiquity of the reject-the-unsolicited-on-sight policy, amazingly few of the writers rejected for doing so are even aware that jumping the gun caused it. Like aspiring writers who submit without a SASE, with too much material, or without following the strictures of standard format, gun-jumpers usually receive exactly the same form-letter rejection as writers whose work was rejected for writing-related reasons.

So they keep submitting incorrectly time after time, never understanding that a few relatively simple changes could get the pros to take their manuscripts more seriously. It saddens me.

Do I see a raised hand or two out here? “Um, Anne?” I hear a few quick-reasoning readers pipe up. “Since submitting via e-mail would obviate the lack-of-SASE problem entirely, and since if I send my materials as an attachment to an e-mail, Millicent the screener won’t know how many pages I’ve submitted unless she reads through them all, wouldn’t I pretty much always be better off submitting my work electronically?”

Well, you could make a good argument for that, computer-huggers. While an unsolicited e-submission will, admittedly, tend to meet the same fate as an unsolicited paper submission — a quick and quiet rejection — e-submission does undoubtedly have many perqs. It’s substantially cheaper than printing up and mailing a submission, for one thing, especially so for writers submitting to US agents from outside the country, not to mention less wasteful of paper. Agencies often respond to e-queries more rapidly than paper queries, and an electronic submission may easily be e-mailed around the office.

So if I were in the market for an agent (which, thank the gods, I’m not), would I be querying and submitting electronically? No, I can’t say I would.

Why are paper submissions are worth all the effort and expense? Well, for starters, they are typically read more closely then e-mailed submissions, for the extremely simple reason that people read faster on a screen. Electronic rejection is as easy as Millicent’s hitting a button a nanosecond after a sentence displeases her — far, far less energy- and time-consuming than having to dig out the SASE, reach for the form rejection letter to stuff inside it, insert the rejected manuscript, and eventually carry the whole shebang to the mail room.

Yes, you read that correctly: Millicent;s begrudging, mercurial attention to your first printed page is the BETTER option. The world is a strange place.

Also, a writer can control more factors in hard copy. As much as a pain as pulling a physical submission packet together may be, at least you know that the formatting will show up on the other end as you want it.

“Wha–?” I hear the more computer-reliant of you out there exclaiming.

I hate to be the one to break it to you (although that’s never stopped me yet, I notice), but if you e-mail a submission, you have absolutely no way of knowing that all of your precious formatting arrived intact. Copying and pasting a writing sample into the body of an e-mail (or one of those little comment boxes on agencies’ websites) will, naturally, eliminate most of the formatting, but even if you have included the pages as a Word attachment, different operating systems and versions of Word can play havoc with the cosmetic attributes of a page.

Given the choice, I would advise opting for paper submission.

While I’m on the subject of stuffing your submission into a box, let me bring up a rather important piece of advice I forgot to mention yesterday: as desirable as it might be for your pocketbook, your schedule, and the planet, do NOT send your manuscript in a box that has already been used for another purpose.

You know what I mean, don’t you? We’ve all received (or sent) that box that began life as an mail-order shipping container, but now is covered with thick black ink, crossing out the original emporium’s name. My mother takes this process even farther, turning the obfuscating lines into little drawings of small creatures cavorting on a cardboard landscape.

As dandy as this recycling is for birthday presents and the like, it’s considered a bit tacky in shipping a submission. Which is unfortunate, as the ones from Amazon tend to be a perfect footprint for manuscripts. Don’t yield to the temptation, though.

“But wait!” I hear the box-savvy cry, “those Amazon boxes are about 4 inches high, and my manuscript is about 2 inches high. Wouldn’t a box that size be too big?”

In a word, no.

In general, it’s better to get a box that is a little too big than one that’s a little too small. To keep the manuscript from sliding around and getting crumpled, insert wads of bubble wrap around it. (This technique will also make a larger-sized Priority Mail box work.)

If you’ve been asked to send more than one copy of a manuscript — not all that uncommon after you’ve been picked up by an agent — insert a piece of brightly-colored paper between each copy. Just make sure it’s not construction paper, or the color will rub off on your lovely manuscripts.

I can feel some of you getting restive under the onslaught of so many dos and don’ts, so instead of throwing any more at you today, I’m going to give you the opportunity to put some of what we’ve learned into practice.

That’s right; it’s example time again. Hold your applause, please, until we’re done.

Submission scenario 1: After months on end querying her short story collection, WHAT I DID FOR LOVE AND OTHER DRY-CLEANING ANECDOTES, Antoinette receives an e-mail from Clara, the agent of her dreams, asking to see the whole manuscript. Alternately overjoyed and petrified (a very common twin mental state at this juncture, incidentally, although even amongst ourselves, we writers tend to talk only about the joy), she prints up her manuscript that very day and rushes it into the nearest cardboard container.

She makes it to the post office five minutes before it closes. When she plunks down the hefty box and asks to overnight it, she turns pale at the price, but pays it anyway. Exhausted but happy, she rushes home to plan what she’s going to wear for her appearance on Oprah.

Afraid to miss Clara’s response — which, naturally, she begins to expect within a day of learning that Clara has received it through the magic of delivery confirmation — Antoinette cancels her gym membership, turns down Eugene’s seven requests to have dinner with him, and gives up reading my blog in order to pursue the more rewarding activities of staring at her e-mail inbox and repeatedly checking to see that her phone is working.

Clearly, madness has taken hold of her.

A couple of weeks later, another agent asks to see the first 50 pages. Before Clara’s request, this prospect would have thrilled Antoinette beyond words, but now, she does not even respond. “I’ve already committed to Clara,” she tells kith, kin, and the neighbor who comes over to complain about Antoinette’s having turned her phone’s ringer up to glass-shattering levels, so she won’t miss calls when she’s in the shower. Or a coma.

An anxious three months pass before Clara returns the manuscript to her, its rejection explained only by a boilerplate: we regret that your manuscript does not meet our needs at this time.

Okay, what did Antoinette do wrong here? (Hint: what she did wrong here probably didn’t have any impact whatsoever on whether the manuscript got rejected or not. But it was still a faux pas.)

Antoinette’s first error was to overnight the manuscript. It was hugely expensive — and completely unnecessary. It would have gotten exactly the same read had she sent it via the much cheaper Priority Mail, or even regular mail. (Book rate is very, very slow, so I wouldn’t recommend it.)

Also, one suspects, in her rush to get it out the door and into an agent’s hands, she neglected to sit down and give it a final once-over, reading it IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD. It’s also not a bad idea to flip through the manuscript as it prints out to make sure that no pages are smudged or missing.

Since we are talking about Antoinette here, I’ll spare you the story about the time I forgot to check, and page 47 of my master’s thesis was nowhere to be found. My defense turned a mite ugly as a result.

The more interesting question here is why would Antoinette, or any other aspiring writer, spend money unnecessarily on postage? One of two reasons, typically.

First, many writers assume — wrongly — that an overnighted package is taken more seriously in an agency’s mailroom. In their minds, the mail sorter says takes one look at that FedEx package and cries, “My God! This must be urgent!” and runs it directly into the agent’s office, where it is ripped open immediately and perused that very day.

Just doesn’t happen anymore, although it may have 20 years ago, at the dawn of overnight cross-country shipping. At this point in human history, though, writers have done this too often for an overnighted package to generate any enthusiasm at all at the average agency. Now, overnight packaging is just another box.

Save yourself some dosh.

Antoinette’s other mistake was to put the rest of her submissions on hold, effectively granting the agent of her dreams an unrequested and totally unnecessary exclusive look at the manuscript.

Oh, you can see her reasoning easily enough: if her top pick offered representation, she wouldn’t need to query or submit anymore. But since Clara didn’t — and took her own sweet time saying so — Antoinette just took 8 weeks of potential submission (and querying) time and threw it out the window.

Sometime later in her writing career, she may wish she had that time back. The most probable first expression of that wish: about 35 seconds after she reads Clara’s form-letter rejection.

I can think of couple of reasons — and good ones — to keep submitting and querying right up to the moment an agent makes you an offer. First, finding and landing the right agent for your work can take some serious time — if your book is genuinely ready to send out, why wait a month (or more) to hear back from each?

Second, few agents assume that a good writer will be submitting to only one agency at a time; if there isn’t competition over you, they tend to conclude that no one else is interested.

Long-time readers, chant it with me now: unless an agency SPECIFICALLY says that it will accept only exclusive submissions, it does not expect them. The writers’ conference rumors that say otherwise are just not true.

Third — and I’m sorry to have to say this, Antoinette, but it’s true — for the sake of your long-term happiness, it’s never a good idea to hang all of your hopes on a single submission. This is a tough business; being realistic about that can help take some of the sting out of rejection. Keep plowing forward.

Signing off for today, but a few more submission tips follow tomorrow. In the meantime, keep up the good work!

Posted on - No Comments on While I’m at it, let’s go ahead and talk about how to put together a submission packet

While I’m at it, let’s go ahead and talk about how to put together a submission packet

After I signed off yesterday, I began to experience a qualm or two: yes, I had gone over how to use a SASE (that pesky self-addressed, stamped envelope queriers and submitters are expected to tuck into their queries and submissions), but had I really said enough about what should and should not go into a submission packet? Had I, in fact, explained it all clearly enough that a reader wrapped up in the dizzying excitement of receiving her first request to submit pages could skim it (when trying to get a manuscript out the door, who has time for deep reading?), comprehend it, and slap together a bang-up submission packet on the spot, without digging into the archives?

And the ghostly voices in the ether I choose to attribute to my readers moaned, “No…”

In short, I think it’s worth delaying my promised series on synopsis-writing a day or so in order to round out our discussion of all things mailed, don’t you?

I’m choosing to take all of the silence out there as a yes. Let’s pretend for a moment that like my fantasy reader above, you have just been asked to submit materials to the agent of your dreams.

To be absolutely clear, I’m not talking about sending pages to an agency that asks queriers to include the first chapter, a few pages, or a synopsis with a query — all of these would, in the industry’s eyes, be unsolicited pages. I know; it’s a bit counter-intuitive that a blanket statement that the agent would like to see these materials from all queriers doesn’t constitute solicitation, but it doesn’t.

A solicited submission is one that an agent is WAITING to see, usually following a successful pitch or query.

Let’s further assume that your manuscript (or whatever portion of it an agent or editor has requested that you send to be perused by Millicent, the Platonic agency screener) is already in tip-top formatting shape, all typos and logic problems removed, and thus what the industry calls clean — and if you’re not absolutely positive that your pages meet ALL of those conditions, stop right here and make a plan for tidying up your pages.

Trust me, this is a situation where spelling counts. As does grammar.

But once your work is in apple-pie order, as Louisa May Alcott used to say, what next? What should your submission packet include, and in what order?

In part, this is a trick question, because — long-time readers, chant it with me now — the packet should include precisely what the agent asked you to include, no more, no less. In the words of the immortal Fats Waller, find out what they like and how they like it, and let ‘em have it just that way.

Okay, so he wasn’t talking about literature when he sang that. Roll with me here.

Agents are usually quite specific about what they want in a submission. If you doubt this, check out an agency’s website or one of the standard agency guides, then attend a conference where agents are scheduled to speak. Raise your hand and ask whether it’s okay to send, say, the 55 pages it would take to round out a chapter when an agent has asked to see the first 50. You will be astonished at how people who say their preferences in clients are as vague as writers who produce “good writing in any genre” will suddenly transform into rule-hugging lovers of draconian efficiency.

To save you the trouble of asking, let me tell you what they will say: never, ever, EVER send what you THINK they want to see instead of what they have asked to see. Of course, you may offer in your cover letter to send more, but that is all.

Which means, in practice, that if you’ve been asked for the first 50, and the chapter ends in a blow-your-socks-off cliffhanger on p. 51, you should still only send the first 50. Of course, if you wanted to be Machiavellian about it, you could always perform a little strategic snipping prior to that, so said cliffhanger topples just on the bottom of p. 50. No one would fault you for that.

However — and this should sound familiar on the secret handshake front — any agent is going to assume that a writer of your caliber is already aware that certain requests imply certain inclusions. Here they are, in the order in which they are generally expected to appear in the packet:

1. Cover letter
An astonishingly high percentage of submissions arrive without a cover letter, and often without a title page as well, begging the question: what makes these writers so positive that the requesting agent will still remember their queries or pitches well enough to render page one of chapter one instantly recognizable?

I hate to burst anyone’s bubble, but it’s not going to be — in fact, in many agencies, the person who heard the pitch or read the query won’t even be the first person to screen the submission. So it doesn’t really make sense to assume that everyone who sets eyes on your manuscript will already be familiar with your work.

Besides, including a cover letter is polite. No need for a long-winded missive — a simple thank-you to the agent for having asked to see the materials enclosed will do.

If you met the agent at a conference, mention that in the first paragraph of the letter, to help place your submission in context. (As crushing as it may be to the writerly ego to contemplate, an agent who spent days on end listening to hundreds of pitches probably is not going to remember each one. No need to re-pitch, but a gentle reminder never hurts.

If another agent is already reading all or part of the manuscript you’re sending — or has asked to see it — mention this in your cover letter. No need to say who it is or how long s/he has had it; just tell the recipient that s/he’s not the only one considering representing this book. Unless the agency has a policy forbidding simultaneous submissions, withholding this information will only generate resentment down the line if more than one agent wants to represent your book.

Yes, even if that agent to whom you submitted 9 months ago has just never responded. Actually, it’s in your strategic interest to contact that non-responder to let her know that another agent is interested.

Most importantly, make sure ALL of your contact information is on the letter, either in the header (letterhead-style) or under your signature, and do be absolutely certain that the letter includes the title of your book, just in case the letter and the manuscript end up on different desks.

Yes, it does happen. You want them to be able to get ahold of you to tell you how much they love your writing, don’t you?

2. Title page
ALWAYS include this, if ANY manuscript pages have been requested – yes, even if you have already sent the first 50 pages, and are now sending the rest of the book. (If you have never formatted a professional manuscript before, please see the YOUR TITLE PAGE category at right.)

Why? Long-time readers, chant it with me now: because the submission looks more professional that way.

Also, like the cover letter, the title page renders it easy for an agent to track you down. Believe me, if the agent of your dreams falls in love with your manuscript, you’re going to want to hear about it right away.

3. The requested pages in standard format.
Oh, please, don’t get me started again on the necessity of sending ONLY the pages the agents asked to see…or about the desirability of sending professionally-formatted manuscript pages. This time of year, when I have a lot of clients calling me up all excited because they’ve pitched successfully at a conference, the rules keep running through my head like a nagging tune.

If you’re new to reading this blog, or have somehow avoided my repeated and vehement posts on standard format for manuscripts, please see the HOW TO FORMAT A MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories on the list at right.

For the benefit of those of you who are going to blow off that last piece of advice because you’re in a hurry — oh, I know that you’re out there — allow me to add something you would have learned from those posts on formatting: a manuscript intended for submission should not be bound in any way.

Oh, and do use at least 20-lb, bright white paper. Cheaper paper can begin to wilt after the first screener has rifled through it. Yes, it does increase the already quite substantial cost of submission, but this is one situation where being penny-wise can cost you serious presentation points.

4. Synopsis, if one was requested, clearly labeled AS a synopsis.
With fiction, when an outline is requested, they usually mean a synopsis, not an annotated table of contents. For nonfiction, an outline means an annotated table of contents.

Most of the time, though, what an agent will ask to see for either is a synopsis.

As I mentioned earlier in this post, I haven’t done a synopsis how-to in a while, so I shall be revisiting it beginning this coming weekend. For those of you in a greater hurry, please check out the HOW TO WRITE A SYNOPSIS category at right. (How do I come up with these category titles?)

5. Author bio, if one was requested.
An author bio is a one-page (double-spaced) or half-page (single-spaced) plus photo account of the submitting writer’s professional credentials. Typically, when an agent submits a manuscript or book proposal to editors, the author Since these are far from easy to write, I always recommend that aspiring writers construct them well in advance, so they have a great one on hand to tuck into the submission packet.

I suspect that I’m going to yield to those nagging voices in the ether and revisit how to write an author bio soon — but dag nab it, I really want to get back to craft. For those of you who need to toss one together while this internal debate rages, you can find a step-by-step guide to writing one under the AUTHOR BIO category on the list at right.

6. A SASE big enough to fit the entire manuscript.
This should be automatic by now, but to recap for those of you who will read this weeks or months from now in the archives: that’s a self-addressed, stamped envelope, for those of you new to the game. Always use stamps, not metered postage, for the SASE.

Why? Because since 9/11, someone who wants to mail a pre-metered package that weighs over two pounds via USPS has to tote it to a post office. Due to the paper-consumptive rigors of standard format, one rarely, if ever, meets a full-length manuscript that weighs less than two pounds.

If you’ve been asked to submit an entire manuscript, rather than a partial, it is, as I mentioned yesterday, completely acceptable to ask the agency to reuse the original shipping box as the SASE. Include a return mailing label, already made out to you, the proper stamps for postage (metered strips will not work here), and add a paragraph to your cover letter explaining that you want them to reuse the box. To be on the safe side, explain HOW you want them to reuse the box: peel the back off the mailing label, stick it over the old label, affix new postage, and seal.

You didn’t hear it from me, of course, but sometimes, they evidently have trouble figuring it out.

7. Optional extras.
If you want to send a second, business-size envelope SASE as well, to make it easy for them to request the rest of the manuscript, place it at the bottom of the packet (and mention it in your cover letter.)

It’s also a good idea to include a self-addressed, stamped postcard for the agency to mail to you to acknowledge receipt of the manuscript. Don’t worry about this causing trouble; it doesn’t, and you will have proof that they received it. This is important, because manuscripts do go astray from time to time.

8. Pack it all in a durable container that will keep your submission from getting damaged en route.
I hear all the time from writers stressing out about what kind of box to use, and not without good reason. In the old days — say, 30+ years ago — the author was expected to provide a box, and a rather nice one, then wrap it in plain brown paper for shipping. These old boxes are beautiful, if you can still find one: dignified black cardboard, held together by shining brass brads.

However, now, if you can get the requested materials there in one piece box-free (say, if it is an excerpt short enough to fit into a Manila folder or Priority Mail cardboard envelope), go ahead. Do bear in mind, though, that you want to have your pages arrive looking fresh and unbent, so make sure that your manuscript fits comfortably in its holder in such a way that the pages are unlikely to wrinkle.

Remember my comment above about its being penny-wise and pound-foolish to use cheap paper for submissions? This is part of the reason why.

Or, to put it another way: if your submission is the next one opened immediately after Millicent has burned her lip on that latté that she never seems to remember to let cool, do you think you’ll be better off if the pages are slightly mangled, or if they are smooth?

Yeah. Appearances count.

For an entire manuscript, find an inexpensive box. You’re going to want a box with the right footprint to ship a manuscript without too much internal shifting. Going a little big and adding peanuts or bubble wrap is usually your best bet. (Avoid the temptation to use newspaper; newsprint stains.)

Most office supply stores carry perfectly serviceable white boxes, but if you live in the greater Seattle area, funky plastic junk store Archie McPhee’s, of all places, routinely carries fabulous red and blue boxes exactly the right size for a 450-page manuscript WITH adorable little black plastic handles for about a buck each. AND you can get a bobble-head Edgar Allan Poe doll that bears an uncomfortably close resemblance to Robert Goulet — and if that’s not one-stop shopping, I should like to know what is.

Your local post office will probably stock manuscript-sized boxes as well. Do be warned, though, that the USPS’ 8 1/2” x 11” boxes only LOOK as though they will fit a manuscript comfortably without bunching the pages. the actual footprint of the bottom of the box is the size of a piece of paper, so there is no wiggle room to, say, insert a stack of paper without wrinkling it.

Trust me, that’s NOT something you want to find out after you’ve already printed out your submission.

Yes, yes, I know: the USPS is purportedly the best postal service in the world, a boon to humanity, and one of the least expensive to boot. Their gallant carriers have been known to push forward through the proverbial sleet, hail, dark of night, and mean dogs. But when faced with an only apparently manuscript-ready box on a last-minute deadline, the thought must occur to even the most flag-proud: do the postal services of other countries confound their citizens in this way? What do they expect us to put in an 8 1/2” x 11” box OTHER than a manuscript?

Okay, that’s out of my system now. But whatever difficulties you may have finding an appropriately-sized box, DO NOT, under any circumstances, reuse a box clearly marked for some other purpose, such as holding dishwashing soap.

Yes, it’s been known to happen.

The most economical box source for US-based writers are those free Priority Mail boxes that the post office provides, the ones that are about 2 inches deep. They’ll actually hold two 400-page manuscripts side-by-side quite comfortably, so add padding to keep the unbound manuscripts from bouncing around too much. I want it to look good when it gets there, after all.

Since it would be impracticable to fold up another Priority Mail box inside, I advise enclosing the label and postage, as I described above, or just nabbing one of those tough little everything-you-can-cram-in-here-is-one-price Priority Mail envelopes, self-addressing it, adding postage, and sticking it into the box.

If you don’t care if your manuscript comes back to you a little bent, this is a wonderfully cash-conscious way to go. Those envelopes are surprisingly tough, in my experience — what are they made out of, kryptonite? — and while the pages don’t look too pretty after a cross-country trip in them, they do tend to arrive safely.

In case you couldn’t tell, I’m not a big fan of writers over-investing in impressive return postage. It’s bad enough that we writers are expected to underwrite the costs of agencies rejecting our work (which is, effectively, what the SASE accomplishes, right?). If you’re getting the manuscript back, it’s because they’ve rejected it. Who cares if the pages show up on your doorstep bent?

Unless, of course, you intend to iron those pages and submit them somewhere else.

And that, my friends, is the low-down on the submission packet. Don’t forget that EVERYTHING you send to an agency is a writing sample: impeccable grammar, punctuation, and printing please. No smudges or bent corners, either. Make it all pretty.

Questions? Comments? Anyone up for a nice, long walk where we talk about something else entirely?

Keep up the good work!

Posted on - 9 Comments on But what happens if they LIKE my pitch?

But what happens if they LIKE my pitch?

Congratulations to long-time reader Auburn McCanta, who took third place in the Pacific Northwest Writers’ Association’s literary contest’s poetry division! Well done, Auburn!

Please join me in a big round of applause to everyone who was nominated, and I’ll keep reporting good news as it rolls in. Or not, as the case may be. But I’m proud of all the finalists, and everyone who was brave enough to enter.

Congratulations, too, to all of you who have mustered up the courage to pitch, query, and/or submit this year. It takes genuine bravery to put yourself and your work out there; I don’t think the writing community gives aspiring writers enough credit for that. I’m proud of you, though.

In an effort to become prouder of those of you who do not have easy access to face-to-face pitching opportunities or — dare I say it? — the vast majority of you who do not have the resources readily available to attend a first-rate writers’ conference, I am going to show you how to apply those lessons we learned in constructing a pitch to crafting a pleasing query letter. I hope you’ll pardon me, though, if I put that worthy topic on hold for a week or so to go over how to put together a submission packet.

I know, I know: I’ve been lavishing a lot of attention on pitching lately, and I freely admit that the timing on this week’s series is all about trying to help those pitching this conference season. However, since all of you, I hope, will be facing the joyous-but-stressful prospect of responding to a request for pages at some point, whether you get there by querying or pitching, I feel justified in dealing with this all-important topic now.

Another reason to leap right into submission packets: for those of you who aren’t already aware of it, much of the NYC-based publishing industry goes on vacation between mid-August and Labor Day — and yes, that includes the staff of the average agency. So if you’re pitching or querying this summer (or already have), you’re better off either sending your submission within the next couple of weeks or waiting until after Labor Day.

If you haven’t had the opportunity to read your pages for submission IN HARD COPY, IN ITS ENTIRETY, and OUT LOUD, might want to take advantage of the annual August break to do that. Ditto if you have yet to get good feedback from first readers outside of your circle of family and close friends (who tend to have a hard time giving unbiased feedback, no matter how gifted they are as readers; for more on the hows and whys of selecting good first readers, please see the GETTING GOOD FEEDBACK category at right).

But I see that mad light in some recent pitchers’ eyes — some of you are determined not to sleep, eat, or take your multivitamins until you get those requested materials out the door, right?

Okay, let me tackle your dilemma…but wait; what is that strange whirling object floating in the air before you? You are getting sleepy, I tell you. Sleepy…

Did it work? I thought not. Worth a try, though, because the single best piece of advice those of you who have pitched or queried successfully recently could get right now is RELAX.

Actually, it’s some of the best advice you could take at any point of the marketing process: you are relaxing, I tell you, RELAXING in the face of your upcoming pitching appointment…your only goal is to get these people to ask to see your work…you are buttonholing agents in at conference events and successfully giving your hallway pitch…you are calmly going through your 2-minute pitch to an agent who is delighted to hear it…your only goal is to get these people to ask to see your work, and you are thrilled when they do…

So let’s assume for the moment that the mantras I’ve been chanting at you for the last few weeks have worked, and an agent or editor has asked to see the first chapter, the first 50 pages, or even the entirety of your manuscript. What do you do next?

In the first place, you should send your submissions simultaneously to everyone who asked for them, for reasons I explained via example over the weekend: it’s in your best interest to do it..

Your heart may tell you to give that dreamy agent who was so nice to you an unrequested exclusive, but believe me, your brain should be telling you to play the field. Don’t tell me that love is blind. Wear your glasses, for heaven’s sake.

Second, you should send precisely what each agent asked you to send.

The first 50 means just that: the first 50 pages in standard format. Under no circumstances should you round up or down, even if pp. 49 or 51 is the last of the chapter.

Yes, even if that means stopping the submission in mid-sentence. (And if you aren’t absolutely positive that your manuscript IS in standard format or if you were not aware that manuscripts are NOT formatted like published books, please run, do not walk, to the FORMATTING MANUSCRIPTS category at right. Or wait a few days until I run over the rules again.)

No slipping in an extra five pages because there’s nifty writing in it, no adding a videotape of you accepting the Congressional Medal of Honor, no cookies or crisp $20 bills as bribes.

Need I say that I know writers who have done all these things, and now know better? Remember, showing the beauty and innovation of your writing is not the only purpose of submission — part of the point of this exercise is to show that you can follow directions, a rather desirable attribute in a potential client who might be expected to meet sudden deadlines or make surprise revisions down the line.

Believe me, an agent who decides to sign a writer will be issuing a LOT of directions between that initial handshake and sending out that book or proposal to editors. A writer who cannot follow basic packaging directions (such as “Send me the first 50 pages, please.”) is inherently more time-consuming to represent.

Is that really the first impression you want your submission to convey?

If you’re asked for a specific number of pages, don’t count the title page as one of them — but no matter how long an excerpt you have been asked to send, DO include a title page.

I shall be going over how to construct one in a few days, but if you’re in a hurry and if you don’t know how to format a professional title page, or even that there is a professional format for one, please wend your way to the YOUR TITLE PAGE category at right. (You see, I really have been preparing my readers for this moment.)

If asked for a synopsis, send one; do not enclose one otherwise. Ditto for an author bio (don’t worry; I’ll be talking about how to build one soon; if you’re in a hurry, check out the AUTHOR BIO category on the list at right), table of contents (unless you’ve been asked to submit a book proposal), illustrations, letters of recommendation from your favorite writing teacher, and/or the aforementioned cookies.

Just send what you’ve been asked to send: no more, no less. With two exceptions: you should include a SASE, industry-speak for a stamped (not metered), self-addressed envelope for the manuscript’s safe return, and you should include a cover letter.

Why the cover letter? Well, in the first place, render it as easy as humanly possible to contact you — the last thing you want is to make it hard for them to ask for more pages, right? But also, you should do it for the same good, practical reason that I’m going to advise you to write

(Conference name) — REQUESTED MATERIALS

in 3-inch letters on the outside of the envelope: so your work doesn’t end up languishing in the slush pile of unsolicited manuscripts (which are, incidentally, almost invariably rejected).

Agents and editors hear a LOT of pitches in the course of the average conference; no matter how terrific your book is, it’s just not reasonable to expect them to remember yours weeks after the fact (which it almost certainly will be, by the time they get around to reading it) simply by its title and your name.

Thus, it is in your best interests to remind them that they did, indeed, ask to see your manuscript.

Be subtle about the reminder — no need to state outright that you are worried that they’ve confused you with the other 150 people they met that day — but it is a good idea to provide some context. Simply inform the agent or editor him/her where you met and that s/he asked to see what you’re sending. As in,

Dear Mr. White,

I very much enjoyed our meeting at the recent Conference X. Thank you for requesting my fantasy novel, WHAT I DID TO SAVE THE PLANET.

I enclose a SASE for your convenience, and look forward to hearing from you soon. I may be reached at the address and phone number below, or via email at…

Regards,

A. Writer

That’s it. No need to recap your plot or re-pitch your concept. Just simple, clean, businesslike.

But do NOT, I beg you, present it in block-indented business format, as the rigors of blog format have forced me to do above — indent your paragraphs. Why? Well, many folks in the industry regard business format as only marginally literate, at best.

Trust me, they don’t care what you do in the multi-million dollar factory you run: indent those paragraphs whenever you are dealing with anyone in publishing.

Oh, and if other agents or editors requested pages, say that others are also looking at it. No need to be specific. This is considered good manners, and often gets your submission read a bit faster.

The other reason that mentioning where you met is a good idea is — and I tremble to tell you this, but it does happen — there are some unscrupulous souls who, aware that pitch fatigue may well cause memory blurring, send submissions that they CLAIM are requested, but in fact were not.

“Oh, like he’s going to remember ANY pitcher’s name,” these ruthless climbers scoff, stuffing first chapters into the envelopes of everyone who attended a particular conference.

Such scoffers occasionally receive a comeuppance redolent with poetic justice: VERY frequently, the roster of agents and editors scheduled to attend a particular conference changes at the last minute. How well received do you think a, “I enjoyed our conversation at last weekend’s Conference That Shall Not Be Named,” letter goes over with an agent who missed a plane and didn’t show up at that particular conference?

Tee hee.

Do remember, though, for the sake of your blood pressure, you do NOT need to drop everything and mail off requested materials within hours of a conference’s end. The standard writers’ conference wisdom advises getting it out within three weeks of the conference, but actually, that’s not necessary.

Especially this time of year. Had you heard that the publishing industry pretty much shuts down from early August until after Labor Day, anyway?

And no, an agent or editor’s perceived friendliness during the pitching session should NOT be regarded as a legitimate reason to rush a submission out the door willy-nilly. As I believe I said half a dozen times in the week leading up to the Conference That Shall Not Be Named, a nice conversation with an agent or editor at a conference is just a nice conversation at a conference, not a blood pact.

Nothing has yet been promised — and it can’t have been. As I have mentioned several dozen times throughout this series, no agent is going to sign you on a pitch alone; no matter how good your book concept is, they are going to want to see actual pages before committing.

Why? Consult that old industry truism: “It all depends upon the writing.”

By the same token, you are not bound to honor the request for materials instantaneously. And no, the fact that you said you would send it the moment you got home from the conference does NOT mean that you should send it off without proofing and performing any necessary revisions; unless they asked for an exclusive, they do not expect you to send it within a day or two, or to overnight it.

Besides, it is very much to your advantage that they see your work at its absolute best, after all, not as our work tends to be before a hard-copy proofing.

Long-time readers, chant it with me now: take the time to read EVERY page you intend to submit to ANYONE in the industry in hard copy, out loud, every time.

There is no better way to weed out the mistakes that will strike you a week later as boneheaded (for real-life samples of these, see the archived Let’s Talk About This on the subject), and the extra couple of weeks fixing any problems might take will not harm your chances one iota.

Trust me, agents and editors meet too many writers at conferences to sit around thinking, “Darn it, where is that Jane Doe’s manuscript? I asked for it two weeks ago! Well, I guess I’m just going to reject it now, sight unseen.”

A common writers’ negative fantasy, but it just doesn’t happen. These people are simply too busy for that. If you wait 6 months to send it, they may wonder a little, but 6 days or 6 weeks? Please.

So unless you already have the manuscript in apple-pie order (which includes having read it — take a deep breath now, so you can say it along with me — in its ENTIRETY, IN HARD COPY, and ALOUD), it’s worth your while to take the time for a final polish.

You want your book to be pretty for its big date, right?

While you’re doing that, I’m going to be running over how to pull together a submission packet that just bellows, “This writer has done her homework! How refreshing!” So do keep checking in throughout the next week or so.

In the meantime, you are relaxing about getting those requested materials out the door, I tell you…relaxing…

Keep up the good work!