Posted on - No Comments on Seeing submissions from the other side of the desk, part XII: scrutinizing those fundamental authorial choices, or, why so tense?

Seeing submissions from the other side of the desk, part XII: scrutinizing those fundamental authorial choices, or, why so tense?

You know, the more I plow through the list of Idol first-page rejection reasons (if the very concept is news to you, please see the first post in this series.), the more obvious it is to me why it took me more than two years — an eternity in blogging time — to revisit it: these criteria genuinely come as a total surprise to the vast majority of aspiring writers. Perhaps not all of them, but pretty much everyone seems to get caught off-guard by at least a few.

Intellectually and ethically, I’m fully aware that I’m not personally responsible the deer-in-the-headlights response so many aspiring writers have to this information. I’m just the bearer of the bad tidings, not the instigator of them. But still, delving into them makes me feel just a touch guilty, because frankly, as an editor and not-infrequent contest judge, I kind of agree with most of the items on this list.

There, I said it. And I feel better for it. Please don’t throw things at me.

The fact is, most of the reasons on the rejection list are pretty sound, both literarily and in terms of book marketing. Admittedly, I would probably read more than a page before writing off a manuscript based on any one of these criteria alone, but in practice, these first page problems are seldom seen alone. Like spelling in grammatical errors, they tend to travel in packs.

Which means — are you sitting down? — that even manuscripts rejected on page 1 often contain more than one red flag.

Startling, but true. Millicent the agency screener actually does have a pretty good excuse for abiding by these criteria, just as she may be excused for taking a submission that deviates obviously from standard format less seriously: although the first page of a book may not be a representative sample of the writing — often, it isn’t, because writers tend to summarize more when providing backstory, and first pages are notoriously common hang-outs for backstory — a submission exhibiting several of these problems on page 1 probably does have similar problems later in the book as well.

So as firmly as I am on the writers’ side of this particular fence emotionally, I do think that submissions without this particular set of problems tend to be better — or at any rate more polished — than those that do not. My objection is that aspiring writers are very seldom made aware of where their submissions run afoul of industry expectation.

All of which is to say: I have a lot of ground to cover today. Because this is the day, my friends, that we begin launching into the real nitty-gritty, the technical authorial choices. First up on the roster: tense.

So fasten your seatbelts, campers; it’s going to be a bumpy night.

Given how often aspiring writers get wind of super-broad generalizations about tense — the most popular at the moment being that it’s impossible to land an agent for a present-tense narrative, particularly in the first person — were you surprised to see how few of the Idol rejection reasons concerned authorial tense choices? There were only two:

#53, the writing switching tenses for no apparent reason.

#71, “Why is this written in the present tense?”

Editorially, the first is more likely a consistency problem than a conscious authorial choice — although the sheer frequency with which it turns up in the early pages of manuscripts might suggest otherwise. As any agency screener will tell you, tense-shifting is surprisingly common in submissions, for reasons unfathomable to them.

I have a pretty good guess, however, so let me take a crack at it.

Many, many books begin their sojourns on this terrestrial sphere written in the present tense, only to be changed to the past tense later on, when the author realizes some of the practical difficulties of perpetually speaking in the present. And visa versa. Sometimes, writers just do not remember to go back and change every single verb after they’ve made the decision to change to the past tense.

Thus, unintentionally, quite a lot of submissions appear to be written in two tenses, when their writers probably only intended the narrative to be in one.

Which means, in practice, that unexplained tense switches are very frequently not deliberate choices, but proofreading problems — and ones that your word processor’s spelling and grammar checker is unlikely to catch, since these tools concentrate at the word and sentence level. They often will fail to point out tense consistency problems even — and I tremble to tell you this, but I see it constantly — if two of the tenses fall within a single sentence.

“Wait!” I hear a bevy of suddenly pale souls out there crying. “What do you mean, my grammar checker won’t catch tense problems? Isn’t that what it’s there to do?”

Counterintuitive, isn’t it? But long experience has led me to conclude that on the whole, the Microsoft Corporation either believes very deeply in an individual’s right to choose to switch tenses as often as he pleases — or just does not care very much about whether the first and fourteenth sentences of your novel are consistently tensed, or even the first and the second.

Yet another reason, in case you needed still more, that computerized spell- and grammar-checkers alone are not adequate replacements for good old human proofreaders. I just mention.

Don’t believe me? Okay, I’m writing this in the latest version of Word; let’s see what happens when I start to write a story with severe tense problems. I have to say, I’m not sanguine about this experiment, since my grammar checker routinely begs me to use the wrong form of there, their, and they’re and frowns upon every single use of a semicolon, apparently on general principle, but hey, I’m open to being mistaken about this. Here goes:

Jane threw up on her date, Stan, who backs away in horror. It was a cold, clear, moonlit night, ideal for dating. Yet Jane is sad, not because she is drinking so much, per se, but because Stan soon will be so plying her with alcohol that she will no longer have been able to tell the difference between the past, present, and future. The realization made her weep all the harder. Stan weeps as well. 

 

Okay, now I’m running this paragon of purple prose through my very up-to-date Word grammar checker…which, you will no doubt be thrilled to hear, did not raise a single objection to the preceding paragraph. It did, however, raise all kinds of red flags about my technically correct use of the word “which” in my last sentence.

I rest my case. Proofread VERY carefully for unintentional tense switches, particularly if you are writing in the present tense.

Tense lapses are especially very difficult to catch when proofreading on a small computer screen, too, or indeed, any computer screen at all, since backlit screens tend to make all of us skim. Long-term visitors to this site, shout along with me now: there is just no substitute for reading your work IN HARD COPY and OUT LOUD before you send it out. Yes, it is a touch wasteful of paper (you can always use the back side to print future drafts, right?), but no other method is as likely to catch rhythmic, continuity, and yes, tense problems.

Do I hear a bit of disgruntled murmuring out there at the idea that first-page tense switches could happen only inadvertently? Come on, speak up. No? Too shy after the Idol barrage?

Okay, then, I’ll suggest another logical possibility: the narrative could be switching between the present and the past deliberately, perhaps because the protagonist is having a flashback, or because she is not very well grounded in present reality for reasons that do not bode well for her future mental health. Maybe she is sitting in a time machine, hopping around between the era of the dinosaurs and the reign of Charles I. Or perhaps — and this is one I have seen quite often — the book concerns a traumatic event, recalled in the present tense (and usually the first person as well), so the reader will get a brief flash of it before launching into the past-tense narrative…

All right, I can feel in my bones that there are dozens of you jumping up and down at this point, hands in the air, begging to explain at great length why any of these tactics is likely to get a writer in trouble on the first page of a submission. Go ahead, shout out the answer.

Yes, you’re right, enthusiastic hand-raisers: they all COULD be construed as tricking the reader, a practice we established a few days back as something the average agent admires about as much as the bubonic plague. So while this is a technique that we’ve all seen used, and used well, by successfully published authors, using it within the first couple of pages of your submission is inherently risky.

Not that it isn’t a legitimate authorial choice, mind you. It’s just a whole lot easier for an already-established author to get past an agent or editor. And frankly, I would strongly advise against running it under the eyes of a contest judge at all, unless you happen to be entering a contest that routinely rewards this type of writing experiment with big blue ribbons.

Have I captured your attention now, deliberate tense-shifters? Good.

Because this is such a common authorial choice for page one, allow me emphasize just how many of the Idol rules such an opening would break, so you will get a clear sense of HOW big a risk it is. To be precise, it would run directly afoul of rejection reasons #27 (the book opened with a flashback, rather than what was going on now) and #54 (the action is told out of temporal order). Often, such openings also stumble over #10 (the opening contained the phrase or implication, “This can’t be happening.”) and #11 (the opening contained the phrase or implication, “And then I woke up.”) as well. Then, too, unexplained switching back and forth could be construed as #20 (non-organic suspense, created by some salient fact being kept from the reader for a long time), or dismissed quickly as #34 (confusing).

And since, as I mentioned above, narrative problems tend to travel in packs, it’s entirely possible that Millicent — or her cousin Maury the editorial assistant, or their Aunt Mehitabel, inveterate volunteer contest judge — will assume that several tense-switches on page 1 is indicative of all of these problems.

Hey, I wasn’t kidding about how risky a choice it was.

Let’s face it — it’s definitely risky anytime an aspiring writer elects to include a style element that might be misconstrued as a proofreading mistake, and in the case of multiple tenses in a submission, the oft-heard justification, “Oh, it will make sense after you’ve read Chapter 2,” will do a writer precisely no good. In a literary environment where a writer trying to break into the biz honestly does have to demonstrate her writing chops from the first line of page 1, assuming that a professional reader will automatically assume that what he’s seeing is an interesting experiment in language rather than an unpolished manuscript can be very dangerous indeed.

Especially when — and I hate to point this out, but it is something those of you who like to tense-surf genuinely need to know in order to make an informed decision — this particular experiment is one that Millicent sees fail with great frequency. There’s just no getting around the fact that it’s exceptionally hard to handle frequent tense shifts with clarity.

Which does not mean that it’s impossible.

Again, I’m not suggesting a blanket prohibition on the use of multiple tenses — or on any authorial tense choice, for that matter. You are certainly well within your literary rights to write in more than one tense, if you are up for attempting a stylistic high-wire act, but the chances of tumbling are awfully high. On the plus side, if you can pull off a standing triple back flip from 30 feet in the air, it is going to be a heck of a lot more impressive than doing it while both your feet begin and end on solid ground, isn’t it?

Which is one reason, in case you were wondering, tense-switching narratives do turn up in the literary fiction sections of bookstores with some fair frequency. Almost always, these volumes have the name of an already-established author on the cover, suggesting that, having repressed their desire to play with the possibilities of tense-switching in their earlier books — you know, the ones that they had to get past Millicent in order to land an agent in the first place — they are using their earned greater leeway with their agents and editors to have a little fun this time around.

Some of you lovers of present-tense narratives have been feeling increasingly tense throughout the preceding explanation, haven’t you? The length of this post prompts me to sign off for the day, but as I hate to send any of you into a long weekend full of potential writing and revision time worried about your narrative choices, I’m going to throw caution to the winds and tackle the use of the present tense right now.

Since any habitual bookstore-trawler will inevitably stumble upon quite a few present-tense narratives, #71, “Why is this written in the present tense?”, tends to come as a surprise to an awful lot of writers. “But the present tense makes the action more immediate!” they protest, and with some justification. “It makes emotion pop off the page in the now! The reader gets to experience what is happening right along with the protagonist!”

Actually, there’s not a whole lot of evidence that readers DO necessarily find a well-written present-tense scene any more immediate than a well-written one in the past tense. Habitual readers are, after all, quite used to getting involved in past-tense narratives.

Honestly — ask anyone in the industry; it’s the quality and tension of the writing that keeps a reader involved, they will assure you, not the tense. And I hate to be the one to tell you this, but there are plenty of industry readers who believe, rightly or wrongly, that use of the present tense is a sneaky writerly subterfuge intended to cover up pacing and plotting problems in the text.

Now, obviously, this is not particularly fair; as we all know, many writers select the present tense for perfectly valid stylistic reasons, not the least important of which is that they just think their prose sounds better that way. However, occasionally, the agents and editors who dislike the present tense have a point: writing in the present tense is inherently prone to some rather perplexing timing problems, especially if flashbacks are also told in the present tense. It can be genuinely confusing for the reader to keep track of what is happening when.

While I’m bursting bubbles, it’s not all that uncommon for a story to be told in the past tense, with the flashbacks in the present, to emphasize them as thought. Three guesses how well any of the agents on the Idol panel would have liked THAT particular authorial choice.

There’s no denying that working in the present tense offers its own set of technical difficulties. How do you deal with memory, for instance, or sensations in the present that remind the protagonist or narrator of something in the past? How do you differentiate between what happened five minutes ago and what happened five years ago? And what about ongoing feelings — true yesterday, true today, and probably true tomorrow, but subject to fluctuations throughout — a condition for which French, say, has a perfectly useable tense, but in English requires a bit more finagling?

Human beings are complex creatures, I think; in a sense, we think of ourselves in the past, present, and future fairly continuously. In practical terms, this means that conditionals, quite frankly, can become a nightmare of verbiage in the present tense, even when the same sentiment is fairly straightforward when expressed in the past.

For example, in the past, it is easy enough to say that Lauren might have done X, had not event Y occurred while ongoing condition Z was going on. Nothing too convoluted about that, right? But look how much harder it is to explain poor Lauren’s state of mind in the present: right now, Lauren is inclined to do X. However, between the time she initially felt that way (which is, technically, already the past by this point, right?) and when she could actually put thought into action to do X, event Y occurred, making her think twice about doing thing X. It was not just Y occurring, though, that influenced her in that split second: it was also the fact that condition Z was in play at the same time, having presumably started prior to either the moment when Lauren thought X was a good idea AND the moment when Y’s intrusion convinced her that it was not, and continued into the future after both Y’s occurrence and Lauren’s response to it.

Kind of exhausting, isn’t it?

After you’ve read a few thousand manuscripts, you might well start anticipating running into these types of problems as soon as you read a first sentence in the present tense. You might, in fact, fall into the unfair habit of automatically regarding present-tense manuscripts as inherently requiring more editing on the way to publication, or even that since handling these kinds of difficulties with aplomb becomes easier with experience, a writer might want to cut her teeth on a less challenging narrative choice.

Like, say, by writing and submitting another book project before trying to interest an agent in this one.

And if you were the type of person who broke out in hives at the prospect of having even 32 consecutive seconds of your life taken up by an extra line or two in a query letter, you might, unfortunately, decide to save yourself some trouble by regarding being written in the present tense as an automatic strike against a book.

Again, this is not to say that you should not write in the present tense, if you feel it serves your story and your style best. Most emphatically not, even in a first book. It does, however, mean that to succeed in getting it past Millicent, you’re probably going to have to do it exceptionally well AND make sure that your presentation is impeccable, to make it absolutely clear to her that you are in fact up to the technical challenges you have set for yourself.

Yes, this is more important in a present-tense narrative because — and again, I hate to say it, but I don’t want any of you to walk into a tense decision unarmed with the facts — like multiple-tense narratives, Millicent sees far, far more unsuccessful and inconsistent present-tense narratives than she sees ones that wow her. You’d expect that, wouldn’t you, considering the difficulties of the choice?

And that, in case you’ve been wondering, is how those pervasive rumors that it’s impossible to sell a book written in any tense but the past get started: the rejection rate for such narratives does tend to be rather higher, and admittedly, there are agents and editors who just don’t like present-tense narratives. But does that mean that there’s no point in querying such a book at all until the holders of such preferences are shouted down by others?

Of course not. It just means that it would be well worth your while to avoid querying those particular agents — as with any other die-hard literary preference an agent might happen to hold, it’s probably not the best use of an aspiring writer’s energies and resources to insist that HIS book is the one that will change the agent’s mind once and for all about something she’s always hated. Do your homework; if you fear being rejected because of your narrative choices, select agents who have a proven recent track record for picking up and selling books with similar narratives.

That’s just common sense, right? For an agent who adores present-tense narratives, your manuscript may be precisely the book she’s instructed her Millicent to keep an eye out to find.

I’m hearing quite a few resigned sighs out there. “Okay, Anne,” some present tense lovers say with fear and trembling, “I get what you’re saying: I’ve chosen to do a hard thing, and it’s up to me to prove to Millicent that I have done it better than both any stereotype she might hold about present-tense narratives would lead her to expect and than 99% of the manuscripts she’s ever seen attempt something similar. That makes sense when we’re talking about the entire book, but what does this mean for the first page of my submission, you ask?

Well, at minimum, it would be prudent to quadruple-check that the first few pages of a present tense submission are ultra-clean, ultra-logical. Even when you submit to those with a demonstrated love who love your pet authorial choices, exercise extraordinary care to present your work as impeccably as possible — which means that if you are not already intimately familiar with the rules of standard format for manuscripts, or perhaps were not aware that there was an industry standard, this would be a great time to check out the HOW TO FORMAT A BOOK MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories on the list at the right of this post.

But that’s not enough: ideally, your first page should demonstrate some very tangible payoff for the work’s being written in the present tense, rather than the past. A payoff, ideally, that will make even a long prejudiced anti-present-tenser sit up straight and cry, “Why, have I been wrong for all these years? Here is a perfectly marvelous outcome of using the present tense!”

Remember what I said earlier about high wire acts? If they’re going to work, they need to wow the audience not just with their audacity, but with their successful audacity.

So if you favor writing in the present tense, it might be a good idea to read your opening over and ask yourself: “Okay, absent reasons of immediacy, is it clear here what purpose is being served by this tense choice, just in case my submission falls under the eyes of a present tense-hater?”

Remember, that answer to why this tense choice for this story? should be pretty apparent on page 1, if it is going to help your work get past the screener. You will not, after all, be standing next to Millicent when she reads it. No matter how finely argued your off-page justification is, it will not help if your submission gets rejected before you get a chance to talk with the agent about your work, right?

Fair warning about indulging in this particular stripe of introspection: don’t discount the very real possibility that the answer to this question may lead you to rethink how you want to tell the story in other ways, resulting in some rather time-consuming revisions. In my experience, once a writer gets into the excellent habit of asking about ANY any major authorial choice, how does this choice serve the narrative in a way that another option would not?, all kinds of complications are likely to occur.

Including a lot of delicious ones. Lovers of literature everywhere should be very, very happy about that.

Surprisingly often, embracers of daring narrative choices don’t seem to have thought very intensely about why they are exposing their stories to the inherent risks — or so I surmise from the fact that when asked, aspiring writers who choose the present tense almost without exception hesitate, then say that they just like it better as a narrative style. When pressed to elaborate, they will immediately mention favorite books written in a similar style, but won’t necessarily express a clear opinion on why that particular authorial choice worked better than any other for that particular story. It just sounds better to them, they tend to report.

As much as a taste-based response may make sense from a writerly perspective — a writer has a mental image of what his finished book will look like, and the manuscript reflects that vision — from a professional reader’s point of view, it’s not a very satisfying explanation. (Which is a nice way of warning you that if you say anything close to this to your future editor, s/he will turn bright purple with frustration.) Presumably, they think, you want an agent or editor to fall in love with your writing style, not that of your favorite authors — so why is what you like to read important to what you like to write?

You just laughed at the absurdity of that last question, didn’t you? I wasn’t kidding about the pros’ take on these choices being utterly different from the writer’s perspective.

From the business side of the industry’s point of view, a successful writer is equally likely to make an interesting authorial choice for marketing reasons as to satisfy personal taste. And from a marketing perspective, it’s far, far better have Millicent read your first page and think, “Wow, the tense choice here really compliments the story!” than “Wow, this reminds me of Established Author X’s third book, the one that came out eight years ago,” because, frankly, the market already has an Established Author X.

So it really does behoove you to set aside some serious time to ask yourself: what is it about the story I’m telling that makes it so clear to me that I need to tell it in the present tense? How could I tweak my first few pages to bring out the benefits of that choice?

Do give it some thought, please. At minimum, coming up with a clear justification of your choice to cast a narrative in the present tense — or multiple tenses, for that matter — will give you a great retort the next time you hear someone pass along a conference rumor that it’s impossible to sell a book that isn’t in the past tense right now.

Not to mention providing you with the basis of some great interview material years from now, when your third book is the one that inspires emulation in aspiring writers everywhere.

I had hoped to get to dialogue today, but I seem to have gotten carried away by the tense issue. I’ll tackle the talk next time, but since today’s such a long post, I’m going to be offline for the next couple of days, taking advantage of some of that lovely writing time I mentioned in long weekend coming up. (For the benefit of those of you who live outside the US, Monday is Martin Luther King, Jr., Day; his birthday was actually Thursday the 15th, but we here in the States are prone to moving around our birthday celebrations for the no longer living. Just ask George Washington and Abraham Lincoln.)

Enjoy the long weekend, everybody, and keep up the good work!

Posted on - No Comments on Seeing submissions from the other side of the desk, part III: would you mind holding this massive grain of salt for me?

Seeing submissions from the other side of the desk, part III: would you mind holding this massive grain of salt for me?

Yes, Virginia, that is indeed exactly what it says on the box: a massive grain of salt. You’re going to want to have it on hand for today’s installment in our series on reasons so many submitted manuscripts get rejected on page 1.

How many is so many, you ask? Well, the actual percentage from agency to agency, publishing trend to publishing trend, and even screener to screener, but the last time I conducted informal polling on the subject, the most popular answer amongst US-based agents was, “the vast majority of them.”

Which brings be back one of my perennial caveats to the literal-minded: this is not the definitive list of rejection reasons, so please do not treat it as such. It does, however, include quite a few extremely common rejection triggers that I’ve seldom seen discussed amongst aspiring writers. Do keep your ears perked at conferences for others — trends do change over time and from country to country, and naturally, every agent, like ever other professional reader currently scurrying across the face of the planet, has personal preferences.

All of which is to say: submissions get rejected for a million different reasons, some legitimate, some not. An aspiring writer can’t second-guess every possibility, of course, but it is possible to screen one’s own work for the more common red flags.

Remember, though, that while this list is a pretty good place to start a rigorous look at the first page of your submission, it is just that, a beginning, not a set of absolute standards. Because individuals make rejection decisions, not pre-programmed machines, there’s no such thing as a foolproof, universally-applicable advance test for whether a first page will make it past a screener’s hyper-critical eyes.

Sorry to be the one to tell you that. If breaking into the publishing biz were easy…well, I suspect most of us would be a whole lot happier, but the fact remains, it isn’t.

Which is why, in case you’ve been wondering, the widely-embraced strategy of having an agent who has asked to see pages be the first human being to see a manuscript — or at least the first who is not the author’s relative, bedmate, best friend, or similarly non-objective party — tends not to be a recipe for success. It’s hard to self-edit, and loved ones tend to have an even harder time giving critical feedback. As I shall argue in the series to follow this one, impartial feedback can be immensely helpful in weeding out the problems one might not see in one’s own work.

But I’m getting ahead of myself, amn’t I?

For today, let me limit myself to this: all any aspiring writer can do to prepare for the broad array of preferences amongst agents is to select those who are most likely to be receptive to her work, take extraordinary care to make her manuscript the best it can possibly be (which includes SPELL-CHECKING, people!), and try to weed out the most common red flags.

All fired up to get at ‘em? Good. Happy reading!

The last couple of days’ posts have been kind of in-your-face, haven’t they? Sorry about that — it’s the nature of the beast, I’m afraid, when the ruling out of submissions is the subject. It makes us all feel as if we’ve been mauled by angry wildcats.

A cougar isn’t all that likely to give the individual he’s mauling a good explanation for why he’s doing it, either, I’m told.

Still, there’s no need to despair: to succeed in this business, all you need to do is make your initial pages technically perfect, fresh without being weird, and not hit either any of the pet peeves listed on the Idol list (if that last reference seemed opaque to you, please see the first post in this series) or personal ones that the agent in question might have. Your characters need to be original, your premise interesting, and your plot riveting, beginning from Paragraph 1. Oh, and you need to be lucky enough not to submit your brilliant novel about an airline pilot on the day after the agent/screener/editorial assistant/editor has had his/her heart broken by one.

Piece o’ proverbial cake, right? Well, my work is done here. Let me know how it all turns out!

Okay, so it’s not such a piece of cake: it’s a genuinely tall order, and a long list of don’t can be very, very intimidating. Before you throw up your hands, let’s break down that earlier list of rejection reasons into bite-sized chunks.

The first thing to realize about this list of agents’ pet peeves is that some of them are, in fact, personal pet peeves, not necessarily industry-wide red flags. The trick is recognizing which ones. Right off the bat, a cursory glance at the list, combined with a few decades of experience, lead me to identify the following as probably individual preferences, rather than endemic rejection triggers:

15. The opening had a character do something that characters only do in books, not real life.
25. The first lines were dialogue.
33. Agent can’t identify with the conflict shown.
37. The story is corny.
42. The opening scene is too violent (in the example that generated this response, a baby’s brains were bashed out against a tree).
43. Too gross.
44. There is too much violence to children and/or pets.
46. The story is written in the second person.
47. The story is written in the first person plural.
48. The narrator speaks directly to the reader (“I should warn you…”), making the story hyper-aware of itself qua story.

What makes me these are not widely-shared rejection criteria? Well, observation of what kinds of manuscripts have and haven’t been getting picked up by agents in recent years, but also, critical analysis. Allow me to explain.

Before I start dissecting them, however, one reservation: just because these particular pet peeves are agent-specific does not mean that you should simply disregard them. As with any conference-gleaned wisdom, if you are planning to submit to any of the agents on that particular panel, it would behoove you to take them very seriously indeed: one of the reasons that savvy writers go to conferences, after all, is to pick up information about the specific likes and dislikes of particular agents, right?

Use this information strategically, to help target your queries and submissions to the agents most likely to enjoy your work. But do not, I implore you, fall into the oh-so-common trap of regarding a single individual agent’s expression of a personal preference as a permanent bellwether for the entire industry.

When you’re listening to a panel of agents and/or editors, there are a couple of signals that will alert you to something being an individual’s pet peeve, rather than a general rule. First — and this happens surprisingly frequently — the person uttering it will actually say, “Maybe it’s just my pet peeve, but…” or “It really bugs me when…” Call me zany, but I’ve found that it’s a pretty safe bet that what is said next is a personal preference.

I know: it’s subtle.

Also — and this actually happened on the panel that inspired this series of posts — sometimes an agent will express an opinion, and the other agents will guffaw at him, fall over backwards in surprise, choke on their Diet Cokes, slap him across the face and tell him he’s an idiot, etc.

Again, all of these are pretty good indicators that we’re not talking about a widely-recognized agency norm here. Keep your eyes peeled for such understated clues, conference-goers.

Take, for instance, #25, where an agent red-flagged a submission because the first lines were dialogue. Now, this is a pretty sweeping criticism, isn’t it? A lot of very good books open with dialogue. So how did the people in the Idol audience know it was this particular agent’s pet peeve? Well, he began his critique with, “Maybe it’s just me, but…” And after he said it, the agent sitting next to him turned to him and said, “Really?”

Starting to get the hang of this?

I know I’ve been saying it a lot lately, but it bears repeating: no matter how much talk there is about how agents all want to represent the same kinds of books, it’s just not the case — they are individuals, with individual tastes. And thus, logically, if your submission is rejected by one, you have most emphatically NOT been rejected by the entire industry: you’ve been rejected by one individual within it.

Learn what you can from the experience, then move on.

Just moving on can be very, very tough for writers who have just spent a small fortune on a conference, pitched to five agents, and had requested materials rejected. Yet at even the best conference, no group of agents small enough to fit in the same room, much less on the same panel, are a representative sample of how the entire industry will react to your work.

I’ve said it before, and I shall no doubt say it again: I know it’s discouraging, but it just doesn’t make statistical sense to throw up one’s hands after a single round of rejections.

To put this in perspective, it’s not uncommon for an agent to submit a client’s work to as many as 50 different editors. If #48 says yes, that’s a win and everybody goes out for drinks to celebrate, just as surely as if editor #1 had said yes. Should you really be any less tenacious in marketing your book to agents than you would expect your agent to be in marketing it to editors?

As my last agent was fond of saying in times of strife and slammed editorial doors, you can’t gain a true sense of what the market value of a book is until a whole lot of editors have seen it.

The same goes for agents. Make your submissions as professional as possible, of course, but keep trying.

Now that you know why it is so important to differentiate between what you absolutely must change on your first page and what you should change for a particular agent’s eyes, let’s go back to our list of rejection reasons. When in doubt, ask yourself, “Why is that particular one problematic?” Often, the most obvious answer will be that it’s the agent’s personal opinion.

Let’s apply this test to #15, the opening had a character do something that characters only do in books, not real life. On the panel, an agent with a well-known blog cited this reason quite often, but neither of the other agents mentioned it. (Did that fact alone make your personal-preference antennae perk up, campers?) She gave those who were listening another clue: a couple of times, she cast this objection as, “Well, I’VE never done what the character does here…”

Ding ding ding!

Even if she had not been kind enough to flag this as a personal preference, we probably could have figured it out. In this context, she specifically singled out a character who shook his head to clear an image or bring himself back to reality, as in, “he shook his head to clear the cobwebs.” Now, as an editor myself, I do have to admit, this is an action that one sees occur with GREAT frequency in manuscripts; in fact, I suspect one could make a pretty good case without trying very hard for labeling it as a cliché.

However, this is not how the rejection reason was phrased, was it? No, it was cast as this is something a normal person would never do. Unless we’re talking about psychopathic behavior, a statement like this is almost certainly based upon personal experience. Like everyone’s opinion of beauty, everyone’s opinion of normal is different.

Yes, I did just say that normal is in the eye of the beholder. Got a problem with that?

So what this critique is really saying is, people in my circles and from my background don’t do such things. Fine; good to know: now we can target the submission away from the agent who cannot imagine doing such a thing and toward an agent who can.

Getting the hang of this yet?

The same logic test can be applied, with the same result, to #33 (agent can’t identify with the conflict shown, which is obviously based upon personal taste) and #37 (the story is corny, which must be based upon the observer’s background and worldview). Note the preference, and move on to the next agent. If you get the same response from a few different agents, it might be worth a second look at your opening pages for plausibility.

Actually, that’s not a bad idea in general, since, unfortunately, the vast majority of rejection letters contain no reference whatsoever to the actual reason the agent decided to pass. If your opening contains a real jaw-dropper, it’s possible that you’d never hear about it directly, even in the course of years of submission and rejection.

Yet another reason that getting objective feedback on your work BEFORE you submit it to professional scrutiny is a really, really good idea, right?

Plausibility problems can be particularly tough for a self-editor to catch, as presumably, if a writer includes an incident in a manuscript — like, say, the protagonist’s shaking her head to clear a thought — he personally finds it entirely plausible. For the sake of your revision, though, it is probably worth bearing in mind that an awfully high percentage of NYC-based agents and editors are from upper-middle clad backgrounds, and thus graduated from rather similar English departments at rather similar liberal arts colleges, mostly in the northeastern part of the country. Their brothers (and sisters) dated one another’s sisters (and brothers); their former roommates are mostly from similar backgrounds and hold similar jobs. One may reasonably expect, then, their notions of plausibility to run along similar lines.

If you can’t imagine reading your submission from such a point of view, it might behoove you to find a first reader with a background that permits subjecting your manuscript to what I like to call the Minor Ivy Plausibility Meter: would a 25-year-old who had never lived more than ten miles from the agency where she works — not at all out of the question for denizens of New York-based agencies — find this believable, or would she huff, “Oh, come on…” into her latte?

If you do not be a 25-year-old New Yorker born and bred — and, more to the point, if your protagonist is neither — or if your story takes place in any other part of the world, I would strenuously advise applying this test to at least the first few pages of your submission. Speaking as a writer who has spent hours explaining to New Yorkers what a logging truck is, something any Pacific Northwest 6-year-old could pick out of a police lineup (“That’s it, officer. That’s the truck with the logs!“), you will be happier in the long run if you identify and clarify references that they might not get.

The personal preference test, believe it or not, can also be applied to reasons associated with voice choice. Yes, I know: since it’s a technical matter, it seems as though rules should govern whether it’s acceptable, right?

Not really. There are plenty of agents and editors who don’t like the first person voice much, and, as we saw on the list, other voices may raise hackles: 46. The story is written in the second person; 47. The story is written in the first person plural. What could such statements be OTHER than personal preferences?

#48 (the narrator speaks directly to the reader, making the story hyper-aware of itself qua story) is also a personal preference about narrative voice, albeit a more subtle one: for some readers, including the agent who cited this rejection reason, a first-person narration that breaks the third wall is jarring, a distraction from the story. However, there are plenty examples of published books that have used this device to great comic or dramatic effect.

Despite that fact, I would not send the agent that expressed this preference THE DIARY OF ANNE FRANK, for instance.

Now, I suspect that those of you intrepid souls out there devoted enough to literary experimentation to write a narrative in the first person plural (like THE VIRGIN SUICIDES) or second person (like BRIGHT LIGHTS, BIG CITY) are probably already aware that your work will not be to everyone’s taste, any more than excellent fantasy writing will be to the taste of an agent who prefers hard-bitten realism. But this doesn’t mean that the experiment isn’t worth trying, is it?

Just choose your querying targets accordingly. May I suggest applying first to those who have represented novels with similar voice choices?

I should wrap up for today, but before I do, I want to take a quick run at another group of reasons, #42 (the opening scene is too violent), #43 (the opening scene is too gross), and #44 (there is too much violence to children and/or pets). The first two are obviously in the eye of the beholder: a quick look at any bookstore will tell you that there is no shortage of violent material.

So none of these could possibly be industry-wide peeves, right?

Actually, all three are quite common ones, for the excellent reason that such a high percentage of novel submissions (and often memoir as well) open with scenes of violence. That’s not accidental, of course: if you’ve taken a writing class or attended a literary conference within the last 15 years, you have been exposed to the admonition to grab the reader with action right off the bat. Not a bad idea, but unfortunately, like so much good advice, some of its adherents take it too literally and too far.

And because 99% of the writers out there have had this advice beaten into their brains, too, agents see a LOT of shocking things on first pages. A whole lot of violent death gets strewn across the opening paragraphs that cross Millicent’s desk.

Translation: a super-violent opening scene, then, will not necessarily make your submission unique.

Professional readers’ individual tolerance for violence varies quite a bit, however, so if you are lucky enough to hear one speak (or see one’s blog) about it, pay close attention where that agent draws a line. There’s quite a prominent agent (who has asked that I not report here the things he’s been going around saying at conferences for years, at least not with his name attached) who stands up at every conference he attends and announces that he doesn’t want to see any book that contains scenes with violence to children. While this decree almost invariably produces some scattered groans from his audience (he’s not very tactful), he’s actually doing the people who write violent pieces a favor by being up front about it: he’s trying to prevent them from wasting their time and his in querying him.

The vast majority of agents are not, alas, as up front about their preferences on the subject — which is why I slipped in #44 (there is too much violence to children and/or pets).

Yes, this is a matter of personal preference — how much violence is too much and how much is just right is in the eye of the beholder, just as much as ideal porridge temperatures were on the tongues of the Three Bears — but this one happens to be a preference that at LOT of editors share, and for good reason: it can be very, very hard to market a book that features a lot of violence against wee ones. And don’t even get me started about how hard it would be to sell a cozy mystery with a dead cat in it…

My overall point has, I hope, become clear. Go ahead and yell it out, class.

And the masses cry, “Never kill off the detective’s pet kitty!”

Well, yes, that’s a pretty good rule of thumb, but I was really thinking of a broader point about submission and conference lore: not everything that pops out of an expert’s mouth should be regarded as a hard-and-fast rule. Use your judgment, or you might end up staggering under the weight of such a heap of pronouncements that you’ll be terrified of breaking a rule every time you sit down at your keyboard.

I’ll try to demystify more of the rejection list tomorrow. In the meantime, keep up the good work!

Posted on - 6 Comments on Great gifts for writers with great gifts, part III: the graveyard of book contracts past, or, a few more good reasons to buy books by first-time authors, and still more evidence that a little contact with a book of quotations goes a long way

Great gifts for writers with great gifts, part III: the graveyard of book contracts past, or, a few more good reasons to buy books by first-time authors, and still more evidence that a little contact with a book of quotations goes a long way

Looks like the aftermath of a major flood in Mouseville, doesn’t it? When I first caught sight of the scene, I instinctively glanced about to check if Anderson Cooper were reporting nearby, wet to the knees and disapproving.

Apparently, I am the mayor of poor, flooded Mouseville, because I took this picture about a foot and a half from where I am now sitting, inside my house. I came by the position honestly, I assure you: after my tirade the other day about the vital importance of good lighting in a midwinter writing space, the proverbial bee seems to have remained in my bonnet, buzzily nagging — nay, demanding — that I move my studio to the brightest room in the house in genteel protest of the notorious darkness of a Seattle winter and the news in the last few issues of Publishers Weekly.

As the far and away the brightest room in our house is also the biggest, the living room/library (so designated to differentiate it from the bedroom/library, kitchen/library, laundry room/library, etc.; see yesterday’s comment about serious writers always owning more books than shelves to house them), I was anticipating having to lobby my SO for the rest of the year to pull this off — by which time, of course, the darkest part of the year would be beginning to recede. However, in an odd twist that would be absolutely implausible in a novel, the very seasonal darkness of which I had been complaining abruptly made my case for me: my SO saw some doubtless light-craving soul jump off one of our region’s less lovely bridges the other day.

He’s been busily rearranging furniture in the ex-living room/library ever since. Heck, he even made an unprompted trip to Ikea for another bookshelf.

Fortunately, unlike most bits of real-life melodrama that don’t seem real on the page, the story of the jumper has ending rather an ancient Greek tragedy, complete with deus ex machina: at the particular moment the hapless jumper chose to end it all on that distinctly unpretty bridge (as opposed to the far more popular choice of suicidal aesthetes on the other side of town), an unoccupied ambulance happened to be trying to merge into the traffic jam on the bridge. If he had jumped directly into the ambulance, rather than off the bridge first, he probably would have been happier in the long run, but still, I hope that he will someday be grateful that King County evidently had the foresight to hire at least one psychic ambulance driver.

Just another service brought to you by the local New Age ordinances, presumably; we must have them. My proof: in yet another development that would make any hardened novel or memoir-reader snort with derision, I saw in the newspaper the other day that many Seattle City Council meetings open with a poetry reading.

If you have seen the poetry local government sees fit to post on buses, you are probably already trembling for democracy. Still, it’s kind of great to live in a town so stuffed to the gills with poets that there is actual competition over who gets appointed to be this month’s official City Poetry Curator.

In anticipation of a shiny new bookcase and the dislocation of my desk, my SO and I were gruntingly shifting the God-awful 1950s dresser his sainted grandmother had seen fit to bequeath to us. Until now, sentimental recollections had gilded the sublime hideousness of its multicolored veneer: Granny used to store her beloved Bible and handgun side-by-side in it.

A fact I discovered inadvertently years ago while helping her move, in case you’re curious. I had thought the revolver was a toy, the property of one of the grandchildren playing in the next room, until I picked it up — and realized that it was both real and loaded. Evidently, the phrase gun safe had never sullied Granny’s ears until I uttered them that day. If the words Communist plot featured prominently in her reply, well, far be it from me to speak ill of the dead.

Suffice it to say that before this enlightening discussion had unfolded far, I got the kids out of there, pronto.

For a variety of reasons, then, this particular dresser had slumbered for years under an embroidered tablecloth a globe-trotting friend had been kind enough to send me from Bangladesh shortly after Granny’s death, never moved and seldom even having its drawers opened. The discovery that our cats had been using it as a sarcophagus for the much-chewed remains of their furry toys thus seemed eerily appropriate.

For hours after we unearthed this mousy Valley of the Kings, the kitties prowled around protectively, snarling at us when we tried to discard the most decomposed of them. Clearly, that dresser had a preoccupation with death, and who can blame it, after the life it’s led?

I’m happy to say that it is no longer in the house — and that I have both a sunnier place to work and slightly more storage space for my books.

Speaking of which, last time, I was touting the virtues of getting into the habit of reading every (or as close to every as possible) first book published in your book category this year…and next year, and the year after that. Not only will adherence to this sterling practice give an aspiring writer a very solid sense of how editors and agents conceive of the category — thus rendering it easier to tell whether one’s work genuinely falls within it, a question that plagues many genre-crossers — but it will help develop a sense of one’s target readership as well.

Perhaps the lingering billows of dust from all that furniture moving have temporarily clogged my psychic antennae, but somehow, I felt that this sterling argument left some of you unconvinced yesterday. So I’m going to spend today elaborating.

Sometimes the Furtive Non-Denominational Gift-Giver requires more cajoling than others.

Reading the entire literary output of new authors in a particular subsection of the market may seem like a gargantuan task to some of you, but most of you have no serious reason for trepidation: the majority of book categories actually sport relatively few first-time authors in any year’s harvest of publications.

Yes, Virginia, even in the fairly large categories.

Let me share a deep, dark secret from my past: back in my thankfully long ago agent-seeking days, I made a practice of reading every first literary or mainstream novel written by an American woman under 40 published by a major US publishing house each year. Care to guess how long that took?

I wish I could report that it was a full-time job, but in truth, it wasn’t all that time-consuming. There were few years where more then 25 books answered that description; one year, there were only 7, counting new Canadian female authors. And those 7 were represented by only 3 agencies, I discovered.

Guess whom I queried the instant I uncovered THAT unsavory little fact?

The realization could have made me despair — but instead, it convinced me to sit down and take a good, hard look at the novel I was shopping around, to see if there was any way that I could legitimately make it appeal to readers of more book categories, because that opened up so many more querying possibilities. And sure enough, after I had taken most of the semicolons out of the text and readjusted the thought/action ratio a little, I found that my novel was about equally welcome to agents who represented adult fiction, women’s fiction, and literary fiction — which makes some sense, as there is considerable overlap amongst the readers of all three.

Heck, literary fiction aimed at women is considered downright redundant in some circles of the industry, since college-educated women form about 90% of literary fiction buyers.

And yet the burly writings of Phillip Roth continue to sell well. Yet another cosmic mystery. As that marketing genius Jacqueline Susann once said, “I think Phillip Roth is a great writer. But I wouldn’t want to shake his hand.” (Had I mentioned that I dug up far, far more quotes yesterday than I could ever hope to work into a single post?)

Unless a writer became awfully darned familiar with the book market, how is s/he to know that a book category filled with so many prominent male authors boasts such a largely female readership? Or that literary fiction by women featuring female protagonists is often marketed not as literary fiction, a comparatively tiny market, but as what agents like to call women’s fiction with a literary voice because the women’s fiction market is so huge?

Quoth Queen Marie Leckzinska, wife of Louis XV: “To live in peace with socieity, you must open your eyes to the qualities that are pleasing and close them to to the ludicrous and eccentric that are offensive.”

Hey, she said it; I didn’t.

Following the ever-changing boundaries of one’s chosen book category is only one of the many benefits of reading all of the first-time authors within it, of course. It’s substantially easier to produce something fresh if you know what agents and editors who represent your kind of book have been reading over the past couple of years. How about learning the current conventions of one’s genre, what’s now considered de rigeur and what’s now passé?

While you’re out snooping, why not do some research on what kind of voice have been selling of late, and which eschewed as old-fashioned? Are the Point-of-View Nazis enjoying a resurgence in your selected category, or have they fallen out of fashion? How long are first books in that category these days?

I hesitate to mention length, because it tends to be a sore spot with many aspiring writers. Don’t believe me? Okay, the next time you find yourself at an agents’ or editors’ forum at a conference, stand up and ask how many pages is too long for a submission. Even if the pros are very kind in expressing the answer, the subsequent depression amongst half the audience will be palpable — and most of the time, the writer grumbling in the row behind you will not be muttering that the limits are too high.

In answer to that inquisitive whimper I just heard out in the ether and the giant unshouted question that I suspect underlies it, the long answer is that I’ve written at length on this subject under the BOOK LENGTH category on the list on the right-hand side of this page.

The short answer: in general, 65,000 – 100,000 words — estimated, not actual — or 260 – 400 pages in standard format, is considered roughly normal for a first book. (If you don’t know how or why to estimate a word count, please see the WORD COUNT category on the list at right. If you’re unfamiliar with the restrictions of standard format for manuscripts, please see MANUSCRIPT FORMATTING 101 or STANDARD FORMAT ILLUSTRATED.)

To forestall any imminent heart problems out there, let me hasten to add that length expectations do vary quite a bit by category, genre, and even subgenre. Checking how long first books like yours are lately can save you a whole lot of uncertainty at revision time.

Am I hearing some long-suffering sighs out there? I know; that was a lot of heavy information to toss at you in a single post at the height of holiday season. I have more to say on this subject, but I’m going to sign off for today, to give you some time to digest all of this — or, for those of you whom I have already convinced of the value of stocking up on new works by first-time authors in your area, to scurry off to make a wish list for your FNDGG.

To lighten your hearts a bit before I go, let me just take a second to add: as Francis Bacon wrote so long ago, knowledge is power. In few areas of life is this as true as often as during the querying and submission stages of a writer’s career — because as painful as it may be to accept, scads of queries are rejected on sight because the book is miscategorized or sent to an agent who doesn’t represent that type of book; literally tons of manuscripts are rejected every year because they seem dated or repeat something that’s been done before or are just too long or short by current standards.

How can knowing all that make you more powerful in a situation that often seems arbitrary to aspiring writers? By spurring you to learn about the category in which you are writing, so you may market your work and revise it more effectively. That’s knowledge that can genuinely help you reduce your manuscript’s chances of rejection.

A bit depressing? Perhaps. Time-consuming? Definitely. It’s not for nothing that Lawrence Kasden said, “Being a writer is like having homework every night for the rest of your life.”

But isn’t your writing’s success worth it?

More thoughts on this subject follow tomorrow. In the meantime, keep up the good work!

Keep up the good work!

Posted on - No Comments on I need to produce an author bio by WHEN?

I need to produce an author bio by WHEN?

I’m in a terrible, terrible mood today, my friends — and to make it worse, the source of my grumpiness would make a perfectly marvelous blog post so directly related to the issues we habitually confront here at Author! Author! that the Recording Angel himself would take one look at it and say, “Darn, that’s apt. Couldn’t have categorized that one any better myself.”

So why don’t I just let loose and spill all of the juicy details? Off the top of my head, I can think of two genuinely excellent reasons: first, as an agented and/or published writer could tell you, the slings and arrows of life after impressing Millicent are legion — and so different than the challenges that face the pre-agented writer that sometimes even mentioning them seems kind of mean. Every stage of the road to publication has its own potholes, and even if I find myself eyeballing one of the deeper ones at the moment, my describing it before I figure out how to traipse around it with my petticoats unmuddied would merely be scary to those treading earlier parts of the path.

Second — and this, too, anyone who has ever inked a representation contract could tell you — since publishing is a pretty fast-paced industry (except when it is being slow), what strikes everyone concerned as an insurmountable problem this week might not even be an issue a month hence. So what I wrote on this (jolly interesting) subject today would almost certainly not be even my final word on the subject, much less THE final word.

Realizing that, I’m going to limit myself to pointing out that developing a Zen-like calm in the face of continual change is a really, really valuable skill in a professional writer. Here’s hoping I get better at it soon.

I’m also going to go ahead and change the subject utterly, to something that I have been wanting to talk about for weeks: creating a great author bio.

Soothingly (at least to my present mood), author bios are one of the few marketing materials in the writer’s promotional kit that tends not change much throughout the agent-finding-through-publication process. Nor, even more comforting, have the basics of writing one changed much in the last 30 years.

Refreshing, huh? I feel calmer already.

Don’t go sinking into that lavender-scented bath too quickly, though, because one thing about the author bio HAS changed in recent years: the author is now expected to write it, and increasingly early in the publication process.

How early, you ask? Um, do you have time to start work on yours right now?

I’m not kidding about this: agents and editors routinely ask for bios routinely when they request pages. Even if the agent of your dreams does not, any novelist will need to have one to tuck at the bottom of her manuscript before AOYD sends it to an editor, and every NF writer will need it to form the last page of a book proposal.

So on a purely practical level, it’s a good idea to have one handy.

I sense some glancing at the clock out there, don’t I? “Um, Anne?” I hear the time-pressed pipe up. “Weren’t we talking as recently as last week about how bloody difficult it is for so many of us to carve out time in our schedules to write, much less to market our work to agents? I’m in the middle of my tenth revision of Chapter 3, and I’m trying to get a dozen queries in the mail before Thanksgiving. I also have a life. May I be excused, please, from dropping all that in order to sit down and compose something I only MIGHT need if one of those agents asks to see the book?”

Well, first off, clock-watchers, congratulations for having the foresight to send off a flotilla of queries before the onset of the holiday season. As long-term readers of this blog are already aware (I hope, given how frequently I mention it), the publishing industry is notorious for slowing W-A-Y down between Thanksgiving and the end of the year.

Best to get your query letters in before the proverbial Christmas rush, I always say. Because, really, if you don’t, you’re probably going to want to hold off on sending the next batch until after the new president is inaugurated.

Yes, in response to all of those shouted mental questions: I do mean after January 20th. 2009.

Why wait so long, you howl? Several reasons. First, as we discussed before, during, and after the traditional mid-August-through-Labor-Day publishing vacation period, Millicent’s desk is going to be piled pretty high with envelopes when she returns after her winter holidays. Place yourself in her snow boots for a moment: if you were the one going through all of that backlog of unopened queries, would you be more eager to reject any given one, or less?

I’m going to leave the answer to that between you and your conscience.

Second, in the US, agencies are required by law to produce tax documents for their clients by the end of January, documenting the royalties of the previous year. Yes, everyone knows it’s coming, but common sense will tell you that the vast majority of the inmates of agencies were English majors.

Have you ever watched an English major try to pull together her tax information? ‘Nuff said.

Third — and to my mind, the best reason by far — do you REALLY want your query (or submission) to get lost amongst similar documents from every unpublished writer in North America who made the not-uncommon New Year’s resolution, “By gum, I’m going to send out 20 queries a month, beginning January 1!”

Fortunately for Millicent’s sanity, the average New Year’s resolution lasts a grand total of three weeks — which, this coming January, lands quite nicely near Inauguration Day.

All that being said (and I had a surprising amount to say on the subject, didn’t I, considering that it could easily have been summarized as, “Get those queries out now!”), I would encourage all of you who are at the querying stage of your careers to set aside anywhere from a few hours to a couple of days to sit down and hammer out a great author bio for yourself.

Ideally, sometime really, really soon. Again, how does now sound?

Why I am I pressing you on this? For very, very practical reasons: often, the request for a bio comes when your mind is on other things, like doing a lightning-fast revision on your book proposal so you can send it to that nice editor who listened so attentively to your pitch at a conference or just before you start dancing around your living room in your underwear because your before-bed e-mail check revealed a response to a query.

Agents and editors tend to toss it out casually, as if it’s an afterthought: “Oh, and send me a bio.” The informality of the request can be a bit misleading, however: your one-page author bio is actually a very important tool in your marketing kit.

Yeah, I know: over the years (and definitely over this last summer, when I devoted a whole lot of our time together to querying, pitching, and submission issues), I have told you that many, many things were important tools in your marketing kit. Your synopsis, for instance. Your query letter. Your pitch. Your first 50 pages. Your first page.

And you know something? I wasn’t lying to you any of those times. They’re all important.

So just how important is the author bio, you ask? Well, it’s not unheard-of for editors, in particular, to decide to pass on the book they’re being offered, but ask the agent to see other work by the author, if the bio is intriguing enough.

Yes, really: it’s happened to me more than once.

Admittedly, I come from a pretty wacky background (detailed in my bio, if you’re interested), but I think a general axiom may be derived from the fact that attracting interest in this manner has happened to any writer, ever: it is not a tremendously good idea just to throw a few autobiographical paragraphs together in the last few minutes before a requested manuscript, proposal, or synopsis heads out the door.

Which is, I am sorry to report, precisely what most aspiring writers do. In the extra minute and a half they have left between dashing off a 20-minute synopsis and when the post office door locks for the night.

Big, big mistake: if the bio reads as dull, disorganized, or unprofessional, agents and editors may leap to the unwarranted conclusion that the writer is also dull, disorganized, and/or unprofessional. After all, they are likely to reason, the author’s life is the material that he should know best; if he can’t write about that well, how can he write well about anything else?

I know; wacky. But remember, these folks usually don’t know the writers who submit; Millicent and her ilk have to draw conclusions based upon the evidence on paper in front of them.

A good bio is especially important if you write any flavor of nonfiction, because the bio is where you establish your platform in its most tightly-summarized form.

In answer to the exasperated gasp that just arose in the ether: all of you nonfiction writers out there know what a platform is, don’t you?

You should: it is practically the first thing any agent or editor will ask you when you pitch a NF book. Your platform is the background that renders you — yes, YOU — the best person on earth to write the book you are pitching. This background can include, but is not limited to, educational credentials, relevant work experience, awards, and significant research time.

You know, the stuff we discussed in the selling points posts, back in the summer. (For those of you who missed it, a crash course in marketing a book to agents may be found under the BOOK MARKETING 101 category on the list at right; those of you looking for tips on how to figure out what your book’s selling points are might try looking under the YOUR BOOK’S SELLING POINTS category on that list. Really, how DO I come up with these category titles?)

For a NF writer, the author bio is a compressed résumé, with a twist: unlike the cold, linear presentation of the résumé format, the author bio must also demonstrate that the author can put together an array of facts in a readable, compelling fashion.

Lest you fiction writers out there think that you are exempt from this daunting challenge, think again. “A bio?” novelists say nervously when agents and editors toss out the seemingly casual request. “You mean that thing on the back cover? Won’t my publisher’s marketing department write that for me?”

In a word, no. They might punch it up a little down the line, but in the manuscript-marketing stages, you’re on your own.

Here’s a bit of my authorial experience that I can share today: that tendency to assume that someone else will take care of your bio is practically universal amongst writers — until they have been through the book publication process. Unfortunately, despite the ubiquity of this misconception, hemming and/or hawing about the production of one’s bio is NOT the way to win friends and influence people in an agency.

Or a publishing house, for that matter. You think the marketing department isn’t eager to get to work reorganizing your bio?

So if you take nothing else from today’s blog, take this enduring truth and clutch it to your respective bosoms forevermore: whenever you are asked to provide extra material whilst marketing your work, train yourself not to equivocate.

Instead, learn to chirp happily, like the can-do sort of person you are: “A bio? You bet!”

Yes, even if the agent or editor in question has just asked you to produce some marketing data that strikes you as irrelevant or downright stupid. Even if what you’re being asked for will require you to take a week off work to deliver. Even in you have to dash to the nearest dictionary the second your meeting with an agent or editor is over to find out what you’ve just promised to send within a week IS.

Or, perhaps more sensibly, drop me an e-mail and inquire. That’s what my blog is here for, you know: to help writers get their work successfully out the door.

Why is appearing eager to comply and competent so important, I hear you ask? Because professionalism is one of the few selling points a writer CAN’T list in an author bio — and to most people in positions to bring your work to publication, it’s regarded as a sure indicator of how much extra time they will have to spend holding a new author’s hand on the way to publication, explaining how the industry works.

How much extra time will they want to spend on you and your book, I hear you ask, over and above the time required to sell it? (My readers are so smart; I can always rely on them to ask the perfect questions at the perfect times.) It varies from agent to agent, of course, but I believe I can give you a general ballpark estimate without going too far out on a limb: none.

Yes, I know — all the agency guides will tell the previously unpublished writer to seek out agencies with track records of taking on inexperienced writers. It’s good advice, but not because such agencies are habitually eager to expend their resources teaching newbies the ropes.

It’s good advice because such agencies have demonstrated that they are braver than many others: they are willing to take a chance on a new writer from time to time, provided that writer’s professionalism positively oozes off the page and from her manner.

I’ll bet you a nickel that the writers these agencies have signed did not respond evasively when asked for their bios.

Professionalism, as I believe I have pointed out several hundred times before, is demonstrated in many ways. Manuscripts that conform to standard format, for instance, or knowing not to call an agency unless there’s some question of requested materials actually having been lost. It is also, unfortunately for those new to the game, demonstrated through familiarity with the basic terms and expectations of the industry.

This is what is known colloquially as a Catch-22: you get into the biz by showing that you know how people in the biz act — which you learn by being in the biz.

So, as you have probably already figured out, “Bio? What’s that?” is not the most advisable response to an agent or editor’s request for one. Nor is hesitating, or saying that you’ll need some time to write one. (You’re perfectly free to take time to write one, of course; just don’t say so up front.)

Why is even hesitation problematic, I hear you ask? (Another terrific question; you really are on the ball today.)

Well, let me put it this way: have you ever walked into a deli on the isle of Manhattan unsure of what kind of sandwich you want to get? When you took the requisite few seconds to collect your thoughts on the crucial subjects of onions and mayo, did the guy behind the counter wait politely for you to state your well-considered preferences, or did he roll his eyes and move on to the next customer?

And did that next customer ruminate at length on the competing joys of ham on rye and pastrami on pumpernickel, soliciting the opinions of other customers with the open-mindedness of Socrates conducting a symposium, or did he just shout over your shoulder, “Reuben with a dill pickle!” with the ultra-imperative diction of an emergency room surgeon calling for a scalpel to perform a tracheotomy with seconds to spare before the patient sustains permanent brain damage from lack of oxygen?

If you frequent the same delis I do when I’m in town, the answers in both cases are emphatically the latter. Perhaps with some profanity thrown in for local color.

NYC-based agents and editors eat in those delis, my friends. They go there to RELAX.

This regional tendency to mistake thoughtful consideration or momentary hesitation, for malingering or even slow-wittedness often comes as an unpleasant shock to those of us who are West Coast bred and born, I must admit. Here in the Pacific Northwest, we like to encourage meditation in daily life; there are retail emporia in the greater Seattle metropolitan area where the Buddha himself could happily hold a full-time job with no significant loss of contemplative time.

Even in retail. “I’m here if you need anything,” the Buddha would say, melting into the background to think. “Just let me know if you have questions about those socks. There’s no rush.”

This is why, in case you have been wondering, NYC-based agents and editors sometimes treat those of us out here like flakes. In certain minds, we’re all wandering around stoned in bellbottoms, offering flowers to strangers at airports, reusing and recycling paper, and spreading pinko propaganda like, “Have a nice day.”

That is, when we’re not writing our books in moss-covered lean-tos, surrounded by yeti in Birkenstocks.

Oh, you laugh, but I’m not entirely sure that my agent understands that I’m not composing my current novel in a yurt. But I’m getting a bit far afield, amn’t I?

My point is, it would behoove you to have an author bio already written by the time you are asked for it, so you will not hesitate for even one Buddha-like, yeti-consulting moment when the crucial request comes.

Take it from the writer who said last winter, “Write a different denouement? Two weeks? Sure — I’ll get right on that.” Make mine tempeh, avocado, and sprouts on sourdough, please, with a side of smoked salmon for my yeti friend here. We’ve got some revision to do.

Or any of the other grump-inducing tasks that are the career writer’s lot. Keep up the good work!

Posted on - No Comments on “Tell me again — who sent you?”

“Tell me again — who sent you?”

Autumn’s in the air, which means two things in my line of work: the release this year’s crop of literary fiction likely to be nominated for major awards and Millicent the agency screener, her boss, and the editors to whom the latter likes to pitch getting back to work, digging their respective ways through the piles upon piles of submissions lingering after the annual summer hiatus, not to mention the new, post-conference submissions..

It is, in short, a great time to be querying and submitting.

Since I know that many of you are spending your weekends/spare time/whenever your boss isn’t looking over your shoulder at work pulling together lists of agents to query, this seemed like an especially good moment to answer a question sharp-eyed reader Jake asked a few months back:

Just to be sure, if an agency does say it only accepts clients through recommendations, am I to assume they’re listing off these guidelines, but expecting to see the recommendation in the query? (I don’t actually know anyone who can refer me, but I’m wondering if querying these agents anyway is worth the hassle or a waste of time and money)

Before I answer Jake’s question, let’s define our terms, shall we? In some agency guides, agencies will list themselves as accepting clients by referral . In plain English, this means that a querier who has not either been invited by one of their agents to submit or had the way smoothed by a third party might as well not query at all.

Don’t call us, in other words; we’ll — well, actually, we won’t call you.

A more common notation is accepts clients mostly through recommendations — and here, the unconnected writer need not despair as thoroughly. It’s a simple statement of fact, information a would-be querier needs to know: this agency is more likely to pick up a new client through a referral than via a cold query.

So to whom do such agencies look for these recommendations, referrals, and general good word of mouth — and how does an aspiring writer go about procuring same?

Most of the time, agents receive referrals from their already-signed clients — and not necessarily those who already have books out, by the way — editors who have met writers at conferences, journalists, their college roommates…in short, from the people they know.

Which is why, in case those of you living outside the greater New York City metropolitan area have been wondering, you’re far more likely to hear authors from that part of the country say at book readings, “How did I meet my agent? Oh, networking,” than those domiciled anywhere else.

That is not to say that writers residing elsewhere need write off this means of entrée into an agency. It’s merely a little more work.

Okay, so it’s a lot more work, but often worth it: even at an agency that obtains new clients mostly through querying and conference-trolling, a recommendation from a standing client, particularly one they like, does tend to increase the likelihood of being asked to send pages.

Why? Well, good writers who have been kicking around in the field for a while tend to know other good writers — or, at any rate, know ones who have done their homework about what being a professional writer means, over and above being talented: presenting a manuscript in standard format, the desirability of meeting deadlines without undue whining, and the learned skill of taking intensive feedback without regarding it as a personal attack, to name but three desirata.

How might a professional writer spot these traits in others? By being in a critique group with them, for one thing, or by exchanging manuscripts. A perceptive observer can learn a lot about a writer by how s/he responds to feedback.

Kind of changes how you might think of joining a writers’ group, doesn’t it, or staying in one? One of those people might well hit the big time someday and be in a position to say either, “Clarice? Oh, she’s a great writer, really even-tempered,” or “Well, Clarice is talented enough, but if you suggest changing so much as a comma in her work, she bursts into noisy tears and accuses you of trying to poison her.”

If that last comment seemed like an exaggeration to you, you either haven’t been in many critique groups or have been fortunate enough to be in really good ones.

Most of the time, though, aspiring writers pick up referrals to agents in the most straightforward manner imaginable: by walking up to an established writer IN THEIR BOOK CATEGORY (important; an author in another genre may reasonably be expected to be able to provide a referral to an agent with a track record of selling books in his own book category, but not necessarily in others) at a book reading, conference, or other literary occasion, striking up a conversation, and eventually, asking for a referral to the author’s agent.

It’s the eventually part that tends to be problematic. Too many aspiring writers just blurt out the request right away, with little or no preamble.

To understand why this might land the requester in hot water, let’s take the case of Isabelle.

Referral-farming scenario 1: Isabelle notices in her local paper that Ignatz, a writer whose work is similar to hers and is aimed at the same target market will be giving a reading at a local bookstore. She makes a point of attending the reading, and during question time, asks who represents him – and asks permission to use him as a query reference.

Ignatz laughs uncomfortably, tells an agent-related anecdote, and when she presses for a name, tells her to see him afterward.

Isabelle waits patiently until all those who have bought books have presented them to Ignatz for signing, then repeats her question. “I haven’t read your book,” she tells him, “but from the reviews, our work has a lot in common.”

Ignatz, professional to the toes of his well-polished boots, casts only a fleeting glance at her empty hands before replying. “I’m sorry,” he says, “my agent has asked me not to refer any new writers to him.”

What did Isabelle do wrong? (And, for extra credit, what about Ignatz’s response marks it as a brush-off?)

Isabelle committed two cardinal sins of author approach. First, she did not evince ANY interest in Ignatz’s work before asking him for a favor — and a fairly hefty favor, at that. She did not even bother to buy his book, which is, after all, how Ignatz pays his rent. But since he is quite aware, as any successful writer must be, that being rude to potential readers may mean lost business down the line, he can hardly tell her so directly.

So he did the next best thing: he lied about his agent’s openness to referrals.

How do I know he lied? Experience, my dears, experience: had his agent actually not been accepting new clients, his easiest way out would have been simply to say so, but he did not. And, realistically, most agents rather like it when their clients recommend new writers; it saves the agent trouble, to use the client as a screener.

Hey, who doesn’t like to have someone to blame if a blind date goes horribly, horribly wrong?

So, generally speaking, if an agented writer says, “Oh, my agent doesn’t like me to recommend,” he really means, “I don’t like being placed in this position, and I wish you would go away.”

How has Isabelle placed Ignatz in a tough position? Because she has committed another approach faux pas: she asked for a reference from someone who has never read her work.

From Ignatz’s point of view, this is a no-win situation. He has absolutely no idea if Isabelle can write – and to ask to see her work would be to donate his time gratis to someone who has just been quite rude to him. Yet if he says yes without reading her work, and Isabelle turns out to be a terrible writer (or a terrible pest), his agent is going to be annoyed with him. And if he just says, “No, I don’t read the work of every yahoo who accosts me at a reading,” he will alienate a potential book buyer.

So lying about his agent’s availability is Ignatz’s least self-destructive way out. Who can blame him for taking it?

Let’s hope and pray that Isabelle has learned something from this encounter. Manuscript in hand, let’s send her to another reading.

Referral-farming scenario 2: Isabelle spots another reading announcement in her local newspaper. This time, it’s an author whose work she’s read, Juanita; wisely, she digs up her dog-eared copy of Juanita’s first novel and brings it along to be signed, to demonstrate her ongoing willingness to support Juanita’s career.

She also, less promisingly, brings along a copy of her own manuscript.

After the reading, Isabelle stands in line to have her book signed. While Juanita is graciously chatting with her about the inscription, Isabelle slaps her 500-page manuscript onto the signing table. “Would you read this?” she asks. “And then recommend me to your agent?”

Juanita casts a panicked glance around the room, clearly seeking an escape route. “I’m afraid I don’t have time to read anything new right now,” she says, shrinking away from the pile of papers. “Oh, my phone is vibrating — will you excuse me, please?”

This, believe it or not, happens even more that the first scenario – and with even greater frequency at writers’ conferences. Just as some writers have a hard time remembering that agents have ongoing projects, lives, other clients, etc. whose interests may preclude dropping everything to pay attention to a new writer, so too do established writers – many, if not most, of whom teach writing classes and give lectures in order to supplement their incomes.

So basically, Isabelle has just asked a professional author to give a private critique of her manuscript for free. Not the best means of winning friends and influencing people, generally speaking.

Yes, the process of finding an agent is frustrating, but do try to bear in mind what you are asking when you request help from another writer. Just as querying and pitching necessarily cuts into your precious writing time, so do requests of this nature cut into established writers’ writing time. Other than your admiration and gratitude, tell me, what does the author who helps you get out of it?

This not to say that some established writers aren’t willing to offer this kind of help; many do, and some of them like it. (Others charge a pretty penny for it, but that’s another story.) But even the most generous person tends to be nonplused when total strangers demand immense favors.

Establishing some sort of a relationship first – even if that relationship consists of nothing more than the five-minute conversation about the author’s work that precedes the question, “So, what do you write?” – is considered a polite first step.

In other words: whatever happened to foreplay, baby?

Don’t jump the gun, my friends. Remember, established writers are climbing up the publishing ladder, too, and respect their time accordingly. Make the effort to read, or at least buy, an author’s work before you approach her – and producing a little well-phrased, well-informed flattery never hurts, either.

I want to run through a few other examples illustrating the dos and don’ts of approaching an author for a recommendation, but that’s a project for another day. Right now, for the sake of confining the answer to Jake’s question to a single post (the easier to find it in the archives, my dear), let’s address the question of how an aspiring writer lucky enough to garner such a recommendation should USE it.

Jake’s assumption is correct: whatever else an agency says in its listing or on its website still applies when you have a referral. A referred writer should not, for instance, send an unsolicited manuscript or telephone and say, “Your client, Penny Scribbler, told me to contact you.”

A much, much better — not to say more courteous — approach would be to send a query letter beginning, “Your client, Penny Scribbler, suggested that I contact you about my thriller, BODY PARTS…” and proceeding like any other query letter targeting that particular agent.

That way, the agent or her Millicent knows from line 1 precisely why you are contacting her — and that she might want to pay a bit more attention to this query.

Naturally, you should ONLY open a query in this manner if Penny Scribbler actually did refer you — and if Penny’s agency makes it clear in its agency guide listings or on its website that it’s not very open to queries unaccompanied by a referral, think very carefully about whether it is worth your while to approach her agent without one. I have known a couple of writers who have landed agents by cold-querying agents who list themselves as requiring referrals, but it’s extremely rare that someone gets picked up that way, for all of the obvious reasons.

Personally, I would hold off.

However, if an agent that’s listed in a guide as only accepting referred queries seems like a particularly good fit for your book, it’s worth checking its website to see if that policy is still in effect, if every agent within the agency operates that way, etc. Sometimes, guide listings are out of date; unless there’s been a big personnel shift, many agencies will simply use the same listing for years. A new agent at such an agency may well be looking for new clients.

But, generally speaking, when agents set the referral limitation, they mean it.

Another reason to check out their websites, latest listings, etc., is to find out who their clients are and see if THEY have websites, give readings, etc. Many a writer who has written a fan letter has ended up with a recommendation to the author’s agent down the line.

Which brings us right back to Isabelle’s situation, doesn’t it? As I said, that’s a topic for another day. Next time, I shall run through a few more of the common gaffes eager referral-seekers tend to commit — because, after all, it’s far, far better that my fictional exemplars stumble into those gopher holes than my readers, right?

Keep up the good work!

Posted on - 6 Comments on Building block of the pitch #1: navigating the tricky terrain of book category identification

Building block of the pitch #1: navigating the tricky terrain of book category identification

Yesterday, I warned you that my approach to pitching is a TEENY bit unorthodox. Contrary to the prevailing wisdom, I believe that the definition of pitching successfully is not merely being able to cram an entire 400-page book into three sentences and spit it out coherently.

Call me zany, but it’s true.

Instead, I define pitching success as the ability to speak fluently and persuasively about a book in terms that make an agent or editor likely to say, “Gee, I’d like to read that. Please send me the first 50 pages right away.” I define a pitch’s success by its results, not its conformity to a pre-set model to be used in all instances.

I know: radical.

But thinking of it this way makes it far, far easier to make it through the pitch preparation process, I find: instead of grumblingly adhering to an evidently arbitrary and difficult standard of presentation, you’re gearing up to have all of the marvelously fulfilling conversations of the rest of your life as a professional writer.

Much nicer to wrap your brain around, isn’t it?

Now that you are prepared for my advice to be a bit offbeat, I am not afraid to shock you with my first unorthodox suggestion: DON’T start the pitch-prepping process by sitting down and trying to summarize your book.

Instead, let your first step be figuring out where your book would be placed on the bookshelves of Barnes & Noble, Borders, or a similar chain bookstore.

And no, I don’t mean just in fiction, alphabetically. In a marketing display, what kind of books would be grouped around it? How would it be placed so as to suggest that if the potential buyer liked book X, he would probably be interested in your book as well?

Once you know where the pros would envision your book selling best, you will have both an infinitely easier time pitching AND finding agents to query. Suddenly, those cryptic lists of book types in agents’ guides and opaque conference bio blurbs will spring to life for you.

Unfortunately, the vast majority of aspiring writers do not do their homework in this respect — and believe me, from the pros’ perspective, it shows in their pitches. The industry defines types of books far more specifically than writers tend to do — and no agent represents every kind of book. The sad fact is, the vast majority of aspiring writers out there have only a vague idea of how their books would be marketed to booksellers.

Yet the FIRST question any editor would ask an agent about a book, or a committee would ask an editor, or a book buyer would ask a publishing house’s marketing department is, “What’s the book category?”

To put it as bluntly as possible, the book category is in fact the industry shorthand for where a book should be directed in order to sell, at every level.

Before I launch into how to figure out where your book belongs, let’s take a look at how the average pitcher deals with this primary question, and why the standard response tends not to impress agents and editors very much.

In the first place, writers often mishear the question as, “So, what is your book about?” rather than what it is, a straightforward question about marketing. Thus, they all too often give exactly the same response they would give anybody who asked the more general latter question at a cocktail party:

“Well (gusty sigh), it’s a novel…mostly, it’s women’s fiction, but I guess it’s also suspense, with thriller elements. And the writing is definitely literary.”

I hate to be the one to break it to you, but to an agent or editor, this kind of response sounds EXACTLY like that noise that Charlie Brown’s teachers used to make: Wah wah wah wah waagh…

Remember, agents and editors think about books as products, rather than merely as works of art or expressions of the inner workings of the writers’ souls. And as products, agents need to sell books to editors, and editors to editorial committees, and marketing departments to distributors, and distributors to bookstores, and bookstores to readers.

And I assure you, a vaguely-defined book is much harder to drag through that process.

So it’s an excellent idea to tell them up front — as in both your pitch and the first few lines of your query letter — what kind of book it is. But in order to make sense to people in the industry, you need to speak their language: pick one of their recognized categories.

In other words, don’t just guess, don’t lump a couple of categories together into a Frankenstein’s monster of a hyphenate, and don’t just make up a category.

How do you know where to start? Take a gander at the back jacket of most hardcover books: you will find, usually in either the upper left corner or just above the barcode, a one- or two-word description. That is the book category.

Now, think about your book. Can you come up with, say, 3-5 titles that are similar to it in subject matter, tone, approach, voice, etc., that have come out in North America within the last five years? Not similar in ALL respects, necessarily — just one or two may be enough.

If you can’t come up with any that are remotely similar, I suspect that you’re not overly familiar with the current book market — a serious liability for anyone hoping to pitch or query a book to someone who makes a living following such trends. If all else fails, start feeding relevant search terms into Amazon and see what comes up.

Once you have your list, go to a bookstore (either physically or online) and see where those books are housed. That is, most likely, where your book would be categorized, too.

You can also go through the generally accepted categories and see what intuitively seems like the best fit. Here is the standard list for fiction:

Fiction (a.k.a. Mainstream Fiction), Literary Fiction, Historical Fiction, Futuristic Fiction (that is not SF. The usual example is THE HANDMAID’S TALE.), Adventure Fiction, Sports Fiction, Contemporary Fiction; Women’s Fiction, Contemporary Women’s Fiction, Chick Lit, Lady Lit, Lad Lit; Romance, Category Romance, Contemporary Romance, Historical Romance (designate period), Paranormal Romance, Romantica, Erotica, Inspirational Romance, Multicultural Romance, Time Travel Romance; Science Fiction, SF Action/Adventure, Speculative SF, Futuristic SF, Alternate History, Cyberpunk; Fantasy, Dark Fantasy, Comic Fantasy, Epic Fantasy; Horror, Paranormal, Vampire Fiction; Thriller, Spy Thriller, Suspense, Romantic Suspense; Mystery, Police Procedural Mystery, Legal Mystery, Professional Mystery, P.I. Mystery, Psychological Mystery, Forensic Mystery, Historical Mystery, Hardboiled Mystery, Cozy Mystery, Cops & Killers Mystery, Serial Killer Mystery, British Mystery, Noir, Caper; Western; Action/Adventure; Comics; Graphic Novel; Short Stories; Poetry; Young Adult, Picture Book, Children’s, Middle Readers.

Pick one for your novel.

Specifically, pick the one that comes CLOSEST to where you envision the book being shelved in a big bookstore. (Since I’ve written about this topic quite frequently and I’m trying to get us through the pitching basics fairly quickly, for more specific tips on how to do this, please see the BOOK CATEGORIES heading on the list at right.)

But whatever you do, NEVER tell anyone in the industry that you have a “fiction novel” – this is a very, very common pet peeve amongst agents and editors. By definition, a novel IS fiction, always, just as a memoir is always nonfiction.

Technically, anyway. Don’t even get me started on how many memoirists have found their books under just-the-facts scrutiny over the last couple of years. But speaking of which, here are the main NF categories:

Entertaining, Holidays, House & Home, Parenting & Families, How-To, Self-Help, Pop Psychology, Pop Culture, Cookbook, Narrative Cookbook, Food & Wine, Lifestyle, Medical, Alternative Medicine, Health, Fitness, Sports, Psychology, Professional, Engineering, Technical, Computers, Internet, Automotive, Finance, Investing, Business, Careers, Memoir, Autobiography, Biography, Narrative Nonfiction, Historical Nonfiction, True Crime, Law, Philosophy, Religion, Spirituality, Travel, Travel Memoir, Outdoors & Nature, Essays, Writing, Criticism, Arts, Photography, Coffee Table, Gift, Education, Academic, Textbook, Reference, Current Events, Politics/Government, Women’s Studies, Gay & Lesbian (a.k.a. GLBT).

Actually, there are a few more, but these are the main ones. For more detailed analysis, again, please see the BOOK CATEGORIES heading on the list at right. Also, the major genre’s writers’ associations tend to provide precise definitions of each subgenre on their websites.

I’m sensing some disgruntlement out there. “But Anne,” I hear some confused would-be pitchers and queriers cry, “I occasionally see other categories listed on book jackets. Therefore, you must be wrong about agents and editors expecting to us to label our books.”

Oh, that old saw. Naturally, there are new categories popping up all the time, a side effect of the expansive creative impulse of the human mind.

That doesn’t mean, however, that you should make one up. All one has to do is check out any of the standard agency guides to see why: when asked what kinds of books they represent, agents don’t make up terms that are only meaningful to themselves and their closest friends; the vast majority of the time, they use the standard category designations.

Generally speaking, it’s safer to pick one of the standards rather than to insist upon a category that has only been introduced recently: if it’s too new, the agent or editor to whom you are pitching may not yet be aware of it yet.

Hey, it happens.

Believe me, if you are off just a little, an agent who is intrigued by your work will nudge you in the right direction, rather than writing you off because you picked the wrong sub-category. In fact, it’s not at all uncommon for an agent to sign a writer and then say, “You know, Ghislaine, I think your book would sell better as women’s fiction than mainstream fiction. Let’s market it as that.”

And if Ghislaine is a savvy writer, she won’t immediately snap back, “Why is it women’s fiction rather than mainstream — because the author possesses ovaries?” (Not all that an uncommon an underlying reason for the choice, actually; some of my work has been categorized that way on apparently no other pretext.) Instead, market-ready writer that she is, she will respond, “If you think it’s a better idea, William. But do you mind explaining the logic to me, so I may consider it when I’m writing my next novel?”

THAT, my friends, is language the entire industry understands. This is a business where finesse definitely counts.

When in doubt, pick the more general category. Or at any rate, the more marketable one. It increases your chances of your work sounding to an agent like something that will sell.

Just in case any of you out there sporting ovaries are assuming that women’s fiction label is automatically perjorative: women’s fiction is far and away the best-selling fiction category. It’s something of a misnomer, because the vast majority of fiction buyers in North America are women.

Hey, I don’t make up the lingua franca; I just speak it. For more on the ins and outs of defining women’s fiction (particularly when a book occupies the rather broad territory where women’s, literary, and mainstream overlap), please see the three posts beginning here.

If you truly get stuck, here is a sneaky trick: go to a well-stocked bookstore and track down a friendly-looking clerk. Describe your book to her in very general terms, and ask her to direct you to the part of the store where you might find something similar.

Then start pulling books off the shelf and examining their back covers for categories.

Hint: don’t be too specific in your description to the clerk — and whatever you do, don’t mention that you wrote the book you are describing. “My favorite book is a suspenseful romantic comedy about murderous contraltos set in the Middle Ages — would you have anything close to that?” tends to yield better results than, “I’m looking for a book about an opera diva who lives in 9th-century Milan, has scores of amorous misadventures, and strangles her conductor/lover. Where would I find that in your store?” The latter is more likely to turn up a puzzled shrug than useful directions.

Repeat in as many bookstores as necessary to start seeing a pattern in where you’re being advised to look. That location is where your book is most likely to be shelved.

Yes, this process can be a pain, but stating your category up front will simply make you come across as more professional, because it’s the way that agents and editors talk about books. Agencies do not impose this requirement in order to torment writers, you know; the category you pick will determine to a very great extent whether any given agent or editor will be even remotely interested in your work.

Because yes, Virginia, there are professionals who will simply not read a query or listen to a pitch unless it is for a book in one of their pre-chosen categories.

Agents and editors LIKE making snap judgments, you see. It saves them time. Sorry to be the one to break it to you.

To put a more positive spin on the phenomenon, think of it this way: if you tell an agent immediately what kind of book you are pitching, the busy little squirrels in her brain can start those wheels spinning toute suite, so she can instantly start thinking of editors to whom to sell your book.

Since that is precisely what you want them to be doing, what are you complaining about?

If you’re still a bit confused and want more help fine-tuning your selection, again, I would recommend taking a gander at the posts under the BOOK CATEGORIES heading at right. In the past, I have spent more time on this particular point; I could easily spend a week on this point alone. But as I mentioned above, I honestly am trying to move us through this as quickly as possible.

Whoa, I didn’t even have time to move my hand to the return key before I felt a mighty gust of cries of WAIT! coming from out there. “But Anne,” breathless voices cry, “I honestly don’t know how to categorize my novel. Is it literary, mainstream, or just plain fiction — and will agents hurt me if I guess wrong?”

This is an excellent question — one that I covered at some length in several posts last summer; I would encourage you to go back over this post, this one, and this. You might also try asking yourself few questions about your book:

(1) Does your book assume a college-educated readership? Does it try experiments with structure and language? Is character development more important to the reading experience than plot? If you answered yes to at least two of these, literary fiction would probably be the safest choice.

(2) Is your book aimed at a general adult audience, or is more heavily weighted toward a female readership? (Okay, so this is kind of a trick question, since women buy over 80% of the fiction sold in the US (and almost all of the literary fiction, but bear with me here.) If it is genuinely aimed at a general market, mainstream fiction would be a good choice.

(3) Does your book have a filmic, easily-summarized plot? Are the style and storytelling technique similar to a bestselling author’s? If so, it might be commercial.

(4) Is your protagonist relatively young — and have sex with more than one partner/do drugs/have a drinking problem? Does the plot deal with adult-themed issues that probably wouldn’t make it onto network television in the dinner hour? If so, it might be adult fiction.

(5) Are all of the criteria in #4 true, but the protagonist is female, under 35, and doesn’t pursue significant interests in the book OTHER than having sex with more than one partner/doing drugs/having a drinking problem? Does her interest in shoes and handbags border on the pathological? If so, you might want to consider the chick lit category.

(6) Are you querying an agent who likes to make this call himself? In that case, you might be best off simply labeling it fiction — but you’re unlikely to know that unless you’ve spoken to the agent personally. If this is the case, you should pick the closest label, then nod smilingly when the agent to whom you are pitching says you are mistaken.

Hey, it’s how those of us already signed with agents do it. I even know a quite prominent author who claims that she doesn’t know whether any particular piece is women’s fiction or memoir until her agent has sold it as one or the other.

All that being said, try not to get too discouraged if your book’s category does not immediately pop to mind. Often, it is genuinely a hard call. Just do your best.

Okay, I admit it: that was a MASSIVE amount of information to cover in a single post — but look at it this way: the more quickly we can race through this, the sooner we can get back to craft!

The next pitch building block follows tomorrow. In the meantime, keep up the good work!

PS: I understand that some readers may feel that it is too time-consuming to go through my fairly massive archives, but please do check that I haven’t already written a post on a subject before asking me to write a fresh one. I’ve taken care to address many of the most common questions directly in the category list on the right-hand side of this page, just underneath the blogroll. I have also provided a site search engine in the upper-right corner; please use them.

And please, archive searchers, resist the temptation to blame the site for providing too much information gratis to aspiring writers — a sentiment that, perversely enough, commenters seldom expressed until my bout of mono earlier this year. After three full years of my intensive work here, it’s a trifle unreasonable to expect NOT to have to search for the particular topic any individual out there happens to want. It’s the nature of a blog to be cumulative, after all.

Posted on - 3 Comments on A rose is a rose is a rose…but that doesn’t mean that they’re aren’t at least three ways to pitch it

A rose is a rose is a rose…but that doesn’t mean that they’re aren’t at least three ways to pitch it

It’s that charming-but-disorienting season again, campers: time for so many of us set our manuscripts aside in favor of such light-hearted feats as walking into a room with 150 strangers in it and striking up meaningful conversations, sitting through six hours of craft classes a day, and trying to compress a 400-page book into a 2-minute speech.

I refer, of course, to writers’ conference season, when hope flies skyward on the slightest provocation — followed closely by writers’ blood pressure.

Ah, we writers walk into conferences with such high expectations and nervous stomachs, don’t we? The average conference-goer’s wish list carries some fairly hefty items: to meet the agent of his dreams, who will fall flat on the floor with astonishment at his pitch and sign him on the spot; for an editor at a major publishing house to be so wowed that she snaps up the book practically before the writer finishes speaking, and to be whisked off to New York immediately for literary cocktail parties and glowing adulation. Can the New York Times’ bestseller list and Oprah’s book club be far behind?

It’s a lovely dream, certainly, but this is not what actually happens.

I’m absolutely serious about this. In actuality, no credible agent will sign a writer before having read the book in question; all of the major U.S. publishing houses have strict policies against acquiring books from unrepresented writers, and even agented works often circulate for months or more before they are picked up by publishers. Furthermore, there is generally at least a year-long lapse between the signing of a book contract and when that book appears in bookstores.

Translation: even for writers who actually ARE pitching the next DA VINCI CODE, the process takes a heck of a lot longer than the average conference-goer expects.

Even authors of brilliant, super-marketable books do not typically experience the conference fantasy treatment. At most, a great book well pitched will garner an array of, “Gee, that sounds terrific. Send me the first 50 pages,” requests. Yet even with a flurry of initial enthusiasm, months often pass between initial pitch and requests to represent.

It’s important to realize that going in; otherwise, pitching at a conference will almost inevitably feel like a tremendous letdown — or, still worse, like a sight-unseen review of your writing talent.

Worst of all, a belief that the truly talented ARE signed and sold within a matter of nanoseconds leads every year to that oh-so-common writerly misstep, rushing home to send out requested materials within a day or so of receiving the request — and realizing only after the fact that since the mad rush to get the manuscript out the door before that agent or editor changed her mind about wanting to see it meant sending it out without reading the submission IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD.

I can sense my long-time readers of this blog shuddering at the ghastly fate that tends to greet such hastily sent-off submissions.

For those of you who are not yet cringing, let me ask you: how would you feel if you realized only after you’d popped a requested manuscript in the mail that there were four typos on page 1? Or that the margins were the wrong width? Or that you’d forgotten to change your memoir protagonist’s name back to your own after you’d changed it for a blind contest entry?

Ah, now everyone’s shuddering.

Realistic expectations about what conference success does and does not mean, as well as how it would serve you best to respond to the various contingencies, can save you a lot of grief — and I say this as a writer who DID land her agent through a conference pitch, had offers from several agents, AND had a book contract in hand six months thereafter.

But guess what: that probably would not have happened had I not done my pre-conference prep — or if I didn’t know walking in that I shouldn’t just sign with the first agent kind enough to ask me.

That last one caught some of you off guard, didn’t it?

So, what would be a realistic set of goals for a conference? An excellent choice would be to use the conference to skip the very annoying and time-consuming querying stage and jump directly to a request to read your manuscript.

Thus, pitching your work to at least one agent who has a successful track record representing books like yours would be a great goal — and having at least one agent ask you to mail a submission would be even better.

As would having an editor who is empowered to pick up new writers ask to see part or all of the book, or pitching to every publishing professional at the conference who deals in your kind of work. And let’s not forget the less marketing-oriented goals, such as learning a great deal from good seminars.

Or — and too many conference-goers forget to add this to their to-do lists — making connections with other writers, established AND aspiring, who write what you do. Amazing mutual support groups don’t just happen, you know; they are built over years.

If you can pull any or all of that off, you will have achieved conference success.

Not as sexy as the fantasy version, I know, but eminently do-able — and definitely worthwhile for your writing career. After all, skipping the querying stage can cut years from your agent search; think of every pitching opportunity as one less raft of a dozen query letters you are going to have to send out.

Looking a whole lot better now, isn’t it?

Your chances of pitching successfully, however, will be SUBSTANTIALLY higher if you do a bit of prep work before you go. But never fear: for the next few weeks, I shall be guiding you though the steps you need to take in order to walk in confident and prepared.

Fringe benefit: these steps are very useful to marketing any book, anywhere, anytime. If you invest the time in them, you will not only be able to pitch your work verbally; you will be able to talk about it like a pro AND transplant your pitch to your query letters.

Don’t tense up. You can do this. But it is going to take some work.

The first step to a successful pitch is to understand your book’s market appeal. Who is your target reader, and why will your book, out of the tens of thousands a good agent will see this year, satisfy that reader like nothing else currently on the market?

Hey, I told you it wasn’t going to be easy.

The second step to a successful pitch, as for a successful query, is to be familiar with the work of the person to whom you will be pitching. Find out what that agent has sold lately; find out what that editor has bought.

Find out, in short, who at the conference would be receptive to you and your book, so that you may know which to approach and pitch. This will involve some research on your part — which is why I am mentioning this at the BEGINNING of this series, and not toward its end.

I can sense some of you who have already signed up for conferences shifting restlessly in your seats, wondering if you should just skip the next few weeks of posts. “But Anne,” I hear those of you clutching registration forms protest, “I understand doing the prep work if I have a plethora of conferences from which to select, but I’m already registered for my local one. Since I’ve already been assigned a pitch appointment, why should I bother checking up on all of the agent who might eb attending?”

Well, for a couple of reasons. First, any book could be pitched in a number of different ways — and since the goal of pitching is not absolute uniformity between every pitch attempt, but rather to garner a request for pages, it makes a heck of a lot of sense to tailor your pitch to the agent who happens to be listening to it at any given moment, doesn’t it?

And no, I have absolutely no idea why conference literature so often tells potential attendees the exact opposite. I’ll be dealing with the one-size-fits-all pitch concept next week.

For now, suffice it to say that all three pictures above are from the same negative. You probably have a favorite among them; so do I. So would an agent. But they’re all the same angle on the same rose. The only difference is presentation.

Seem cryptic? Trust me, within a couple of weeks, it will seem downright obvious.

The other reason to do some background research on the agents to whom you may be pitching is — brace yourselves; this is a biggie — that it’s far from uncommon for writers to be assigned to pitch to agents who do not represent their kinds of books at all. Which means, practically inevitably, that the pitch will not end in a request for pages.

Yes, you read that correctly. Sit down and breathe deeply until that feeling of dizziness passes.

As anyone who has ever endured the agony of a mismatched pitch appointment can tell you, if your book falls outside the agent or editor’s area of preference, it doesn’t matter how good your pitch is: they will stop you as soon as they figure out that your book is categorically not for them. No amount of argument is going to help you at that point, so advance research is a very, very good idea.

I know, I know: it’s kind of cruel, isn’t it? But in fairness, conference organizers very frequently do not have enough information about prospective attendees to make a good match; most of the time, they simply rely upon the writers’ expressed preferences or — sacre bleu! — assign appointments randomly.

This means, unfortunately, that it is up to the conference attendee to check up on the agents and editors, over and above their blurbs in the conference program. Even those bear double-checking: as my long-time readers already know, the blurb agents and editors write about themselves is not always the most reliable indicator of the type of work they represent. It’s not that they’re trying to be misleading, of course; most just reuse their standard bio blurbs, which tend not to be updated all that often.

So it’s worth your while to check the agents’ websites, standard agents’ guides, Preditors and Editors, the Absolute Write water cooler, and anywhere else that you would normally go to check out an agent you were planning to query. You need to find out who these people are and what they represent.

I hear you groaning: yes, this IS every bit as much work as finding an agent to query. You don’t want to end up pitching to the wrong agent, do you?

Do be aware that since there is usually a significant time lag between when an agent signs an author and when the book hits the shelves (see above), it may be difficult to track down client lists for some agents. This does not necessarily mean that they are not active. The Publishers Marketplace database tracks sales as they happen AND provides client lists, so it’s a great place to check. This site does require a subscription ($20/month), so you might want to buttonhole some of your writing friends and pool the expense.

If you can’t find evidence that the agent to whom you are assigned to pitch is actively representing your kind of book, don’t be afraid to ask to switch appointments. Most of the time, conference organizers will honor this request — but they’ll usually be happier about it if you can suggest an alternative agent for an appointment.

That’s why it’s an excellent idea to check out ALL of the agents scheduled to attend a conference (there’s usually a list on the conference’s website), not just to one to whom you’ve been assigned. Ideally, you will want to try to pitch to anyone who might conceivably be a reasonable fit. And if none of the scheduled agents represent your kind of book, you should think very seriously about taking your conference dollars elsewhere.

Yes, having to do this level of background research is kind of a pain, but if it saves you even one wasted pitch, it’s definitely worth it. The more information you have, the more likely you are to find your best fit.

Doing your homework maximizes the probability that you will be pitching to someone who can help you get published — and not someone who will stop you three sentences in to say, “I’m sorry, I don’t represent that kind of book.”

Remember, not all agents are the same, any more than all editors are (of which more tomorrow); they have both professional specialties and personal preferences. It doesn’t make any more sense to pitch sensitive coming-of-age literary fiction to an agent who concentrates primarily on thrillers than it does to query a NF agency with a novel, does it?

Or to offer a modified purple rose to someone who would prefer a more realistic picture, for that matter.

Much, much more on conference prep and marketing follows in the days to come — and if you don’t mind a bit of motherly advice, PLEASE don’t be too hard on yourself if your learning curve is a bit sharp throughout this series. After all, no one is born knowing how to market a book.

Don’t let the process intimidate you — and keep up the good work!

Posted on - 5 Comments on How do two people write a novel together? by guest blogger Stanley Trollip

How do two people write a novel together? by guest blogger Stanley Trollip

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Hello, readers –

Anne here, with a real treat for you today: a guest blog by Stanley Trollip, one-half of the writing team readers will soon know as Michael Stanley.

I’m always thrilled when a good author gives in to my blandishments to write a guest post: since the road from concept to publication is often long and arduous for even the best and most market-savvy of aspiring writers, it’s great to see one of us — or, in this case, two of us — make it at last!

And how! Their first novel, A Carrion Death, will be released in the US and UK this coming week, so I’m tickled the proverbial pink that Stan was willing to take time out of his hectic signing schedule to give us here in the Author! Author! community some tips on writing collaboratively, the revision process (appropriate timing, eh?), and the about-to-be-published life in general.

The book sounds like a hoot, incidentally. Here’s the low-down:

Smashed skull, snapped ribs, and a cloying smell of carrion. Leave the body for the hyenas to devour—no body, no case. But when Kalahari game rangers stumble on a human corpse mid-meal, it turns out the murder wasn’t perfect after all. Enough evidence is left to suggest foul play. Detective David “Kubu” Bengu of the Botswana Criminal Investigation Department is assigned to the case. From the sun-baked riverbeds of the Kalahari to the highest offices of an international conglomerate, he follows a blood-soaked trail in search of answers. Beneath a mountain of lies and superstitions, he uncovers a chain of crimes leading to the most powerful figures in the country—influential enemies who will kill anyone in their way.

Sounds exciting, eh? Should any of you be planning to write query letters in the foreseeable future, THAT’s what a terrific, attention-grabbing summary paragraph looks like.

A Carrion Death is already available for pre-order on Amazon for US readers, Amazon for Canadian readers, and Amazon in the UK.

I mention all three, not just to make ordering easier, but also because the first Amazon is carrying editions with the left-hand book cover above, and the other two are offering versions with the cover on the right. Go figure.

Just between us, this book — whatever cover may happen to be on it — has been receiving some pretty stellar advance reviews. Seriously, Publishers Weekly doesn’t give starred reviews to just any book — this is the stuff of which writerly daydreams are made. Take a gander:

“The intricate plotting, a grisly sense of realism and numerous topical motifs …make this a compulsively readable novel.”
(Publishers Weekly, February 25th, 2008)

“[A] fast-moving story… Rich with the atmosphere of modern Botswana, and peopled with interesting and well-drawn characters, this is an exciting debut.” (Booklist, February 1, 2008)

“This well-plotted debut introduces a new mystery series and will enthrall readers.” (Library Journal, March 1, 2008)

“The police procedural story line is superb…” (Genre Go Round Reviews, February 9, 2008)

May we all be blessed with reviews that good!

For all of these reasons, I’m pretty psyched to welcome our guest blogger today. Take it away, Stan!

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It’s an exciting month for us. Our first mystery novel, A Carrion Death, introducing Detective Kubu will be launched by HarperCollins on the first of April in Minneapolis. Two days later, Headline releases it in the UK. The us is Michael Sears and Stanley Trollip:

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and we use the (rather obvious) pen name of Michael Stanley:

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I divide my time between Minneapolis and the coastal town of Knysna in South Africa, while Michael lives in Johannesburg. So this collaboration is long distance. Many people are surprised by a successful jointly written mystery story at all, let alone one where the authors are at least a thousand miles apart most of the time. Yet we’re told — even by people who know us well — that it is hard to attribute a piece of writing to one of us or the other, and that the flow is smooth and has no disturbing changes of style. So how did we do it?

Well, let me say up front that when we started, we knew little about writing fiction and, if we had understood all the predicted problems around writing collaboratively, we might not have embarked on this adventure! But on our travels, we’d been talking about a detective story set in the African bush for many years, and when Michael suddenly wrote a chapter rather out of the blue in the middle of 2003, it seemed like great fun.

And that’s how we approached the whole project: having fun together. We had no great expectation of the novel ever being published, and we wrote and rewrote it many times as we started to learn the ropes of working together and, more importantly, as we developed our writing and plotting skills.

It was a dreadfully inefficient process. We each wrote several chapters that the other didn’t like at all resulting in a lot of material being thrown away. The plot kept changing of our own volition, as well as the result of the invaluable input of professionals like our agent, Marly Rusoff, and our editors at HarperCollins and Headline. We were also very fortunate to get honest (and often painful) feedback from some of our reader friends. More changes! The book seemed to get too long, too fast, too slow.

I guess that most new novelists experience these types of problems. The wonderful thing about collaboration with someone you know and trust is that you have an immediate, interested and very critical reader for everything you write. Education theory is clear on the value of collaborative learning. Why should learning to write fiction be an exception? Both of us have experience with collaborative writing of non-fiction; both of us enjoyed it and were reasonably successful. So, again, why should fiction be an exception?

So let me try to answer the question of how we write together. Of course, collaborative work is going to depend on the partners, their styles, and interests. Still, there are a few ground rules which must be pretty universal:

— You have to leave your ego behind. You have to be willing to take immediate and possibly quite sharp criticism of your ideas, your characters and your writing. However, wouldn’t you prefer a partner provide such feedback, rather than an editor or a critic?

— You need to agree on the basic direction and structure of the plot. Of course, the characters will take over to some extent, but you need to know generally where you’re heading.

— You have to watch carefully that the characters behave consistently, whoever’s writing. The issue we had was that as we developed characters, their early appearances became less convincing. This must be a problem facing most authors writing a first novel.

I’ll describe how we went about writing our second Detective Kubu novel — The Second Death of Goodluck Tinubu. It’s due for relese in 2009. By the time we started, we had rubbed off most of the rough edges that arose from our inexperience rather than from anything to do with our collaboration. A Carrion Death will see the light of day almost five years after we started writing it, Second Death will be closer to three. That is the benefit of experience.

Our major lesson was to structure the plot really carefully first. The synopsis we sent to our agent when we started the book is still close enough to describe the final version, although the details have changed quite considerably as the characters and texture developed. We spent sometimes frustrating weeks writing nothing and talking the plot through together.

Here it was important to be together and brainstorm, while always being ready to catch an inconsistency arising from the other person’s enthusiasm for his idea. Michael has a habit of killing off characters when we paint them into a corner; I try to resist this for humanitarian reasons if nothing else!

The writing we divide, each picking up pieces where we have ideas and mind pictures of how the scene will work. Obviously this means working on different chapters of the book at the same time. That’s not a problem as long as it’s agreed how the piece will fit with the overall structure. And the great thing is that as soon as the piece is written, there is someone excited and keen to read it immediately, albeit with a critical eye and —track changes’ generating washes of colored notes.

All of that needs to be discussed and worked through — from the basic approach to the exact wording — and so the piece goes through multiple drafts. Skype is a huge boon here; hours of discussion take place over each chapter — sometimes with Michael in South Africa and me in the USA. Email is a given; it would be unthinkable to do this by fax, let alone snail mail!

So it’s put together, we have a draft of a part and settle down to read it, seeing how it flows, how the characters work, whether the plot moves forward. Often we will each find different things needing improvement. We change and polish, and Skype runs hot.

At the end we look back and think about what fun we’ve had and how lucky we are that other people seem to share that. And we wonder why one would want to write fiction alone?

We are also often asked how we went about getting an agent. Did we have one lined up before we started writing? Did we submit our book without letting people know Michael Stanley was, in fact, two people? Or were we up-front about the dual authorship?

We began writing without any thought of agents. After all we were doing it for fun. And my research led me to believe that no agent would be interested in considering a partial manuscript from an unknown author. So it was only when we had a decent draft of the book that we started looking for an agent. And we did so with a clear plan in mind.

We devised our plan by putting ourselves in the position of an agent. Our mental picture was of an agent’s desk piled high with manuscripts — an overwhelming sight each morning. We hypothesized that the agent would then try to reduce the piles as quickly as possible by discarding any manuscript that had a “problem”. A generic query letter? Into the trash! A query letter that was too long or didn’t provide the specified information? Into the trash! A query line that didn’t grab attention? Into the trash! A typo? Into the trash! A dog-eared page? This manuscript had been sent to someone else before coming here! Into the trash!

And so on. Our philosophy was to give an agent no excuse for trashing our submission without reading it. We realize that our mental picture may be incorrect, but it forced us into paying meticulous attention to detail. Every query letter we sent out met every requirement or guideline of the agent. No exceptions.

We were also upfront about Michael Stanley being the pen name of two authors. We had nothing to hide and, if anything, people would be intrigued by fiction being written collaboratively. So our query letter started “We would like to bring to your attention our recently completed mystery novel, entitled A Carrion Death.”

For the most part we approached agents who accepted queries via email. We sent out about 40 queries in a couple of waves. About a third of the agents never bothered to respond. About a third were immediately not interested. And about a third wanted to read the first few chapters.

We ended up having two agents wanting to represent the book. We were so fortunate. We ended up choosing the wonderful Marly Rusoff as our agent. And she has done us proud with contracts with HarperCollins, JC Lattès in France, and Sonzogno in Italy. ref=”http://www.crime-files.co.uk/”>Headline in London bought the UK rights from HarperCollins.

Now the waiting begins. Will readers enjoy our tale? Will they want more? Or is our only reward going to be that Michael and I had so much fun writing together and are better friends now than when we started?

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/ms_bw_small.jpgMichael Stanley is the writing team of Michael Sears and Stanley Trollip, both South Africans by birth. Both are retired professors who have worked in academia and business, Sears in South Africa and Trollip in the USA. Their love of watching the wildlife of the African subcontinent has taken them on a number of flying safaris to Botswana and Zimbabwe. A Carrion Death is their first novel.

/stanley-trollip-small.jpgSouth African-born Stanley Trollip lived in the United States from 1971 until his retirement in 2003. Now he divides his time between Minneapolis and Knysna, South Africa. As a professor he was interested in how computers can facilitate teaching and learning. He is also a pilot and has enjoyed many flying safaris through the countries of southern Africa.

/michael-sears-small.jpgMichael Sears was born in Johannesburg, and grew up in Cape Town and Nairobi, Kenya. He is a mathematician by training. At the end of 2007, he retired from the Anglo-American corporation where he managed a remote-sensing group. He has traveled widely in Southern and Central Africa, with Botswana always being a special favorite.

Posted on - 4 Comments on Picking the right literary contest for you, part II, in which we discover, distressingly, that I STILL do not run the universe

Picking the right literary contest for you, part II, in which we discover, distressingly, that I STILL do not run the universe

Why do I have the nagging feeling that I was supposed to remind you all of something? It’s on the tip of my tongue…if only I had left myself some kind of subtle reminder…

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Ah, yes: in case you’ve been reading the blog with a blindfold on all week, I am going to be giving a talk onThe Multiple Myths of Philip K. Dick, this coming Saturday, January 26th, at Harvard.

To be specific, it will be at Vericon, the Harvard-Radcliffe Science Fiction Association’s annual SF, fantasy, and gaming convention. Admission to an entire day’s events runs from $10 – $20, depending upon when you register, and kids under 14 get in free, so I hope to see many of you there.

Now where was I? Ah, yes.

Yesterday, I horrified the innocent Virginias of the world by pointing out that in the average literary contest, the impartiality emperor might, to put it delicately, be under-dressed. Today, I shall give you a few pointers on how to figure out which contests are most likely to serve you best.

You’re going to want to look for a reputable contest — one that is, at minimum, blindly judged. In a credible contest, entrants are asked to leave their names off the submission’s pages (i.e., no last name in the slug line, no name on the title page), so that there is no possibility of a contest judge’s looking an entry and saying, “Hey, I know him. I owe him a favor — I’m just going to slide it into the finalists’ pile unread.”

Last time, if you’ll recall, I brought up the possibility that not all contests are blindly judged — and in those that aren’t, it can be awfully hard for even the best writer who isn’t already known to the judges to make it to the finalists’ round.

Don’t LOOK at me like that, Virginia. The last time I checked, I did not run the universe, nor do I manage any of the many and varied contests out there for writers in the English language.

If I DID run either, contest entries would be free; every contest would provide each non-placing entrant with supportive and useful feedback; finalists would be given a tutorial on how to approach agents and editors before and after the winners were announced, and every time a writer finished writing a good paragraph, a sugar-free, fat-free, calorie-free chocolate cupcake with a cherry on top would appear on her desk, as a reward for virtue.

If you haven’t noticed any of these things happening lately, it’s fair to say that I still am not in charge of very much of the writing world.

Speaking of woebegone faces, I shall never forget the looks on the faces of everyone at the awards ceremony of a QUITE respectable Southern conference when the teenage daughter of two of the contest judges carried off the Young Writer award — and, as I recall, a not insignificant check, derived, no doubt, from the entry fees of hundreds of trusting high school students whose parents were not regularly having drinks with the judges.

Had Santa Claus, the Easter Bunny, and Bob the Builder all been hauled out of the room by DEA agents for peddling narcotics to kids, the attending writers’ expressions could hardly have expressed more shocked disgust.

Now, to be fair, in that particular year, the winner’s parents had actually been judging in other categories, not their daughters, but since they had been her first readers and were rather chatty people, it would require a faith in human nature so childlike that it would border on the infantile to believe that the judges in her category would not have had SOME inkling which entry was hers.

I’m not saying that the contest was rigged, per se; I’m just saying that the teenaged winner’s mother won in the nonfiction category.

A good tip for avoiding this type of situation: enter contests sponsored by organizations, not cliques. The writers’ grapevine can really help you here. Ask other writers about particular contests before you spend time and money on entering them.

Poets & Writers magazine, which lists literary contest deadlines in each issue, does a pretty good job of screening, so if a contest seems a bit shady to you, check if it is listed there.

And, of course, if you check out a list of the last few years’ winners (and you should), and you see the same last names recurring, or see that the judges themselves seem to carry off prizes on a fairly regular basis, you might want to think twice about sending in your entry check.

The next question you should ask yourself before mailing off your submission is: how good are your chances of winning?

Yes, any contest win or place will look nice on your writing résumé, but obviously, some contests are more prestigious than others. Less prestigious ones can actually be a better bet, if they are legitimate.

“Has not ruling the universe finally unhinged you?” I hear some of you exclaiming. “Isn’t bigger ALWAYS better?”

Not necessarily. You might be better off with a less well-known contest your first few times out.

For an exceedingly simple reason: your odds of making the finals are significantly higher in a small entry pool than a large one. Big-ticket contests attract stiff competition; contests with large cash prizes attract a higher percentage of professionals amongst the entrants.

Also, your chances of winning are higher if your writing resembles that of past winners. This is true for another exceedingly simple reason (they are abounding today, aren’t they?) — contest judges tend to be loyal folk, returning to the task with a tenacity a spawning salmon would envy. In most writers’ organizations that offer contests, the first round of reading is performed by volunteers.

And the same volunteers, year after year after year.

And, miraculously, their literary tastes don’t change all that much in the intervening twelve months between judging cycles. Go figure.

For the sake of example, let’s posit that the volunteers of a particular contest have historically favored Gothic romance. You, on the other hand, write futuristic fantasy, and there is only one category for novels. Think you’d be probably better off going for a different contest, one that favors your type of work?

If your answer was an unqualified, “By God, yes!” help yourself to a gold star out of petty cash. The more specialized your genre, the more it behooves you to check in advance whether a conference’s complement of judges tend to treat it with respect.

Or (to take a purely hypothetical case that couldn’t possibly refer to any contest run in my local area in which I might have taken a high prize in years past) if the top mainstream fiction category prizes in a prestigious competition are carried off year after year by literary fiction writers, you might want to think twice about entering fiction that is, say, particularly mainstream.

But if you happened to write on the literary side of romance, or are an unusually descriptive SF/fantasy writer, you might stand a good chance. Getting the hang of it?

How can a potential entrant tell what the judges’ preferences are, short of taking them all out to lunch individually and asking them? Most contests will list past winners on their websites, tucked away in a corner somewhere; check them out.

If the sponsoring organization publishes winning entries — and many have small magazines — read a few. If your writing style is radically different from what has won in the past, the contest is probably not for you.

In any contest with celebrity judges — i.e., famous writers who make the final selections from amongst the finalist pool — this goes double, or even triple. If your writing doesn’t resemble the famous judge’s in form, think twice before bothering to enter.

I can feel you wincing, Virginia. Crunching a few dry crackers should help with the nausea.
Even if you’re lucky enough to find a celebrity judge who is well-read outside of his own subgenre — and, even better, willing to reward work unlike his own — the bigwigs virtually never read all of the entries. Commonly, they read only the finalists’ submissions.

In practice, that means that those crusty volunteers I mentioned above screen the entries first — and all too frequently, edge out good entries that do not resemble the celebrity’s, on the well-intentioned theory that everyone’s writing tends to reflect his own reading tastes. They’re just trying to save the celebrity some time.

The two-tier system is followed in almost every literary contest, incidentally, celebrity-judged or not: the first rounds are evaluated by a different group of people than those who ultimately pick the winners. Sometimes, the judging criteria are not coordinated across rounds as well as one might hope.

Which is why, in case those of you who have heard contest judges grumbling in the bar after awards ceremonies, the entries that really wow ‘em in the early rounds often do not win or place. Usually, it is only within the power of a first-round judge to recommend that an entry make it to the finalist round; what happens there is generally under someone else’s control.

Why set it up this way? Well, since final-round judges are often chosen from amongst those agents and editors who are committed to attending the conference attached to the literary contest, it’s mostly intended to save the final-round judges reading time. But a two-tiered (or even three-tiered) system also makes it significantly harder to rig an outcome.

If it’s not clear why that might be desirable from an entrant’s point of view, you might want to re-read the anecdote at the beginning of this post.

If the contest is attached to a conference where the awards are given (and, as I mentioned above, many are), try to find out in advance whether the agents who typically attend that conference ones who might be interested in your work.

I can tell you from personal experience: while having a contest win, place, or show under your belt is great ECQLC (eye-catching query letter candy), being a finalist at most conferences confers a good deal more than just a nice ribbon attached to your name badge.

It marks you out as someone with whom, for instance, an agent might want to pause and have a hallway conversation, or ask, “So, what do you write?” during otherwise pitch-free social time in the bar. And that, as they say, is nothing at which you should be sneezing.

In other words, it’s a fabulous little conversation starter — and that could be a very good thing, if your dream agent happens to be in attendance, couldn’t it?

Here’s an idea: you might want to target contests attached to conferences that your dream agent habitually attends.

How can you find this valuable information? Well, I wish I had a clever tip to pass along, something nifty that would give my blog’s readers a competitive edge, but the fact is, the standard agency guides often list this information. (If you are unfamiliar with how agency guides work, please see the HOW TO READ AN AGENCY LISTING category at right.)

The internet is your friend here, too: pretty much every conference will list which agents they cajoled to it last year and/or those who will be blandished into being there this year.

As I said yesterday, there’s more to using contests to your benefit than sending in a well-written entry: there’s strategy. Next time, I shall turn this question on its head, talk about what you can get out of entering a writing contest.

Keep up the good work — and wish me luck in Boston!

Posted on - No Comments on Protecting your pages, part II: dude, where is my manuscript?

Protecting your pages, part II: dude, where is my manuscript?

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Before I launch into today’s post, allow me to snap back into that periodic nagging mode that assails me every time I hear from a good writer experiencing a computer meltdown: when was the last time you backed up your hard disk — or, more importantly for our purposes, your writing files?

If it wasn’t either today or yesterday, may I cajole you into doing it soon — say, now-ish? If I ask really nicely? Because, really, picturing the anguish of one author of a possibly fried book in a day is all I can manage in my current weakened state.

Not that I’d try to guilt you into it or anything. But while you’re thinking about it, why not do it this very instant? I’ll still be here when you get back, languishing on my chaise longue.

(If you’re new to backing up your work, the BACK-UP COPIES category at right may prove helpful. I just mention.)

Back to the topic at hand. Yesterday, I broached the always-hot subject of protecting one’s writing from poachers. Once again, I’m not a lawyer, nor do I play one on TV, so if you are looking for actual legal guidance on a specific copyright-related matter, you’d be well advised to get advice from one who specializes in giving legal advice to such legal advice-seekers.

Everyone got that?

We can, however, go over some general principles here. To see how well I made my points yesterday, here’s a little quiz:

Llewellyn has written a tender novel with the following plot: boy meets girl; boy loses girl over a silly misunderstanding that could easily have been cleared up within five pages had either party deigned to ask the other a basic question or two (along the lines of Is that your sister or your wife?); boy learns important life lesson that enables him to become a better man; boy and girl are reunited.

At what point should Llewellyn be begin running, not walking, toward an attorney conversant with copyright law with an eye to enforcing his trampled-upon rights?

(a) When he notices that a book with a similar plot line has just been published?

(b) When he notices that a hefty proportion of the romantic comedy films made within the last hundred years have a similar plot line?

(c) When a fellow member of his writing group lands an agent for a book with a similar plot line?

(d) When he picks up a book with somebody else’s name on the cover and discovers more than 50 consecutive words have apparently been lifted verbatim from a Llewellyn designer original?

If you said (d), clap yourself heartily upon the back. (I know it’s tough to do while simultaneously reading this and making a back-up of your writing files, but then, you’re a very talented person.) Anything beyond 50 consecutive words — or less, if it’s not properly attributed — is not fair use. Then, we’re into plagiarism territory.

If you said (c), you’re in pretty good company: at that point, most writers would tell Llewellyn that he should be keeping a sharp eye upon that other writer. It would be prudent, perhaps, to take a long, hard look at the other writer’s book — which, as they’re in the same critique group, shouldn’t be all that hard to pull off.

But sprinting toward Lawyers for the Arts? No. Plot lifting is not the same thing as writing theft.

Why? Everyone who read yesterday’s post, chant it with me now, if you can spare time from making that backup: because you can’t copyright an idea for a book; you can only copyright the presentation of it.

That doesn’t mean that there aren’t a few small steps that Llewellyn might take to protect himself.

As I mentioned yesterday, the single best thing you can do to protect yourself is to deal with reputable agents, editors, and publishing houses. The problem is, you can’t always tell. The Internet, while considerably easing the process of finding agents and small publishers hungry for new work, also renders it hard to tell who is on the up-and-up.

I hope I’m not shocking anyone when I point out that a charlatan’s website can look just like Honest Abe’s — and that’s more of a problem with the publishing industry than in many others.

Why? Well, new agencies and small publishing houses pop up every day, often for very good reasons — when older publishing houses break up or are bought out, for instance, editors often make the switch to agency, and successful agents and editors both sometimes set up shop for themselves.

But since you don’t need a specialized degree to become an agent or start a publishing house, there are also plenty of folks out there who just hang up shingles. Or, more commonly, websites.

Which is one reason that, as those of you who survived last summer’s Book Marketing 101 series will recall, I am a BIG advocate of gathering information about ANY prospective agency or publishing house from more than one source.

Especially if the source in question is the agency’s website — and if the agency in question is not listed in one of the standard agency guides.

“Wha–?” I hear some of you cry.

Listing in those guides is not, after all, automatic, and like everything else in publishing, the information in those guides is not gathered mere seconds before the book goes to presses. The result: agencies can go in or out of business so swiftly that there isn’t time for the changes to get listed in the standard guides.

That’s problematic for aspiring writers, frequently, because start-ups are often the ones most accepting of previously unpublished writers’ work. But because it is in your interests to know precisely who is going to be on the receiving end of your submission — PARTICULARLY if you are planning to submit via e-mail — you honestly do need to do some homework on these people.

Happily, as I mentioned yesterday, there are now quite a few sources online for double-checking the credibility of professionals to whom you are considering sending your manuscript. Reputable agents don’t like disreputable ones any more than writers do, so a good place to begin verifying an agent or agency’s credibility is their professional organization in the country where the agency is ostensibly located. For the English-speaking world:

In the United States, contact the Association of Authors’ Representatives

In the United Kingdom, contact the Association of Authors’ Agents.

In Australia, contact the Australian Literary Agents Association.

I couldn’t find a specific association for Canada (if anyone knows of one, please let me know, and I’ll update this), but the Association of Canadian Publishers does include information about literary agencies north of the border.

Not all agents are members of these organizations, but if there have been complaints from writers in the past, these groups should be able to tell you. It’s also worth checking on Preditors and Editors or the Absolute Write Water Cooler, excellent places to check who is doing what to folks like us these days.

These are also pretty good places to learn about agents’ specialties, on the off chance that you might be looking for someone to query after the Great New Year’s Resolution Plague of 2008 recedes in a week or two.

Again, I just mention. And have you done that backup yet?

As with any business transaction on the Internet (or indeed, with anyone you’ve never heard of before), it also pays to take things slowly — and with a massive grain of salt. An agency or publishing house should be able to tell potential authors what specific books it has handled, for instance. (In the U.S., book sales are a matter of public record, so there is no conceivable reason to preserve secrecy.)

Also, even if an agency is brand-new, you should be able to find out where its agents have worked before — in fact, a reputable new agency is generally only too happy to provide that information, to demonstrate its own good connections.

Also, reputable agencies make their money by selling their clients’ books, not by charging them fees. If any agent ever asks you for a reading fee, an editing fee, or insists that you need to pay a particular editing company for an evaluation of your work, instantly contact the relevant country’s agents’ association. (For examples of what can happen to writers who don’t double-check, please see the FEE-CHARGING AGENTS category at right.)

Actually, anyone asking a writer for cash up front in exchange for considering representation or publication is more than a bit suspect. Unless a publisher bills itself up front as a subsidy press (which asks the authors of the books it accepts to bear some of the costs of publication) or you are planning to self-publish, there’s no reason for money to be discussed at all until they’ve asked to buy your work, right?

And even then, the money should be flowing toward the author, not away from her.

With publishing houses, too, be suspicious if you’re told that you MUST use a particular outside editing service or pay for some other kind of professional evaluation. As those of you who have been submitting for a while already know, reputable agents and editors like to make up their own minds about what to represent or publish; they’re highly unlikely to refer that choice out of house.

Generally speaking — to sound like your mother for a moment — if an agency or publisher sounds like too good a deal to be true, chances are that it is. There are, alas, plenty of unscrupulous folks out there ready to take unsuspecting writers’ money, and while many agencies and publishers do in fact maintain websites, this is still a paper-based industry, for the most part.

In other words, it is not, by and large, devoted to the proposition that an aspiring author should be able to Google literary agent and come up with the ideal fit right off the bat.

Do I hear some more doubtful muttering out there? “But Anne,” I hear many voices cry, “I certainly do not want to be bilked by a faux agency or publishing house. However, you’re not talking about such disreputable sorts potentially walking off with my submission. Weren’t we talking about protecting our writing, not our pocketbooks?”

Well caught, disembodied voices — and that’s part of my point. The fact is, if an unscrupulous agent or editor were seriously interested in defrauding aspiring writers, stealing manuscripts would not be the most efficient way to go about it. Historically, direct extraction of cash from the writer’s pocket has been the preferred method.

But that doesn’t mean that a smart writer shouldn’t take reasonable steps to protect both her pocketbook AND her manuscript.

Next time, I shall delve into manuscript protection itself, I promise. In the meantime, keep up the good work!

Posted on - 2 Comments on More quotable courage, and some practical uses for all of that reading in bed

More quotable courage, and some practical uses for all of that reading in bed

Last time, I was touting the virtues of getting into the habit of reading every (or as close to every as possible) first book published in your book category this year — and next year, and the year after that. Not only will adherence to this sterling practice give a writer a very solid sense of how editors and agents conceive of the category — thus making it easier to tell whether one’s work genuinely falls within it — but it will help convey a sense of the target readership as well.

While this may seem like a very large task to set oneself, most book categories actually sport relatively few first-time authors in any year’s harvest of publications. For years, I made a practice of reading every first literary or mainstream novel written by an American woman under 40 published by a major publishing house each year. Care to guess how long that took?

I wish I could report that it was a full-time job, but in truth, it wasn’t all that time-consuming. There were few years where more then 25 books answered that description; one year, there were only 7.

And those 7 were represented by only 3 agencies, I discovered. Guess who I queried the instant I uncovered THAT unsavory little fact?

The realization could have made me despair — but instead, it convinced me to sit down and take a good, hard look at the novel I was shopping around, to see if there was any way that I could make it more mainstream, because that opened up so many more querying possibilities. And sure enough, after I had taken most of the semicolons out of the text and readjusted the thought/action ratio a little, I found that my novel was about equally welcome to agents who represented adult fiction, women’s fiction, and literary fiction — which makes some sense, as there is considerable overlap amongst the readers of all three.

Heck, literary fiction aimed at women is considered downright redundant in the industry. But unless a writer became awfully darned familiar with the book market, how is she to know that?

There is another, more immediately practical reason to get in touch with one’s submarket and remain so, of course: it’s a great way to identify agents to query. As I mentioned many, many times throughout my Book Marketing 101 series, every agent on the planet is flattered by queries that begin, “Since you so successfully represented Unknown Author’s recent novel, FIRST BOOK, I hope you will be interested in my novel, PROJECT I’VE BEEN WORKING ON FOR A DECADE…”

They are far likely to be buttered up, in my experience, by mentions of novels them may have struggled to sell than by similar references to their better-established clients. (Because, presumably, as Edith Sitwell tells us: “The aim of flattery is to soothe and encourage us by assuring us of the truth of an opinion we have already formed about ourselves.”)

Use this quirk to your advantage.

To slather on the butter with a more lavish hand, go ahead and say something nice about the book in your query letter to its agent. (Quoth Marie von Ebner-Eschenbach in APHORISMS: “We are so vain that we even care for the opinion of those we don’t care for.”) Naturally, nice-saying is going to be a whole lot easier if you have actually read the book in question.

Although truth does compel me to say that if you are in a hurry, you can’t go far wrong with something along the lines of, “As the agent who so ably represented Keanu Reeves’ BRAIN SURGERY FOR EVERYBODY, I believe you will be interested in my book…”

That being said, on conscientious grounds, I really should reiterate that you ought to read, if not actually buy, all of the books you are using as launching pads for query letters to agents. Buying them is ideal, of course: after all, the sales of an agent’s current clients subsidize hiring Millicent to screen submissions from new writers.

Not to mention the good karma factor. The world would be a substantially better place for writers if we supported one another by purchasing books by first-time authors early and often. Because, after all, who can forget Glückel of Hamelyn 1719 pronouncement, “Stinginess does not enrich; charity does not impoverish”?

However, good old Glückel aside, books ARE expensive, and I know that some of you will be in too much of a hurry to check all of the relevant books out of the library. So here are a few tips on how to expand your reading list without buying out Borders.

First, you don’t need to until a book is actually published before complimenting it agent on the achievement of selling it. Given predictable lag times between book contract and actual publication, you may be able to spot a relevant sale as much as two years before it turns up in a bookstore near you.

So in a sense, even a very hip bookstore is a graveyard of passé contracts. (As Mary Webb informed us in PRECIOUS BANE, “We are tomorrow’s past.”) What you are seeing in bookstores today, then, is not an infallible guide to what is selling NOW.

And as I am probably not the first to point out, the early bird catches the worm. By querying the agent BEFORE the book comes out, you will beat the crowd of writers who inevitably swamp the agent of any commercially big book. (Sorry, no quote for that one. This is harder than it looks, people.)

Also, your promptness will tell the agent indirectly that you are a savvy writer familiar with market trends — and you will become one, if you become a regular reader of book sales. It is surprisingly addictive, and you will quickly learn a great deal about what is and is not being sold to publishing houses right now.

Those of you who stuck with the Book Marketing 101 series already know how to pull this off, right? Start reading the trade journals, such as Publishers’ Weekly, or subscribe to Publishers Lunch, which lists pretty much every sale to a North American publishing house, by title, author, agent, and often a one-line description of the book as well.

Fringe benefit: many times, these sources will give a general indication of the advance offered, too, so you can start getting some idea of what your writing is potentially worth. (Hint: pretty much every aspiring writer believes that the average advance is exponentially larger than it actually is.)

To quote my former agent, “We don’t really have any idea of a book’s market value until we start to shop it around.” (Come on — you expected me to have a famously relevant quote ready for that one?)

If you are a novelist, pay particular attention to the debut novels, which are often broken off into their own section in industry listings. Again, there is no better way to tell which agents are willing to take on new writers than to find out who is putting that inspiring level of openness into action.

(As George Eliot told us in ADAM BEDE, “It you could make a pudding wi’thinking o’ the batter, it ‘ud be easy getting dinner.” So true, George, so true.)

Keeping abreast of who is selling what will also allow you to target your queries more effectively as agents’ (and agencies’) tastes change over time. (As Zora Neale Hurston liked to put it, “research is formalized curiosity. It is poking and prodding with a purpose.”)

Since a pre-publication query is a situation where you could not possibly have read the book before querying (unless you happen to be a member of the author’s critique group), you need not worry about complimenting the book; by noticing the sale, you will be complimenting the AGENT, which is even better.

In fact, you should make sure NOT to compliment the book, since anything you say is bound to come across as insincere. Has not Pearl S. Buck taught us that “Praise out of season, or tactlessly bestowed, can freeze the heart as much as blame”?

A good all-purpose opening, to steer clear of the slightest hint of misdirected flattery: “Congratulations on your successful sale of BOOK X! Since you so skillfully represent (BOOK X’s type of book), I hope you will be interested in my book…”

Yes, being this talented an agent-butterer does take time, as well as quite a bit of work. But unlike so many of the mundane tasks we writers need to perform to attract an agent’s attention, forming the twin habits of reading what’s newly in your area and keeping abreast of what editors are acquiring right now for your future reading pleasure will not merely be helpful in blandishing the agent of your dreams into taking a gander at your work. These are habits that will help you in later years be a more marketable — and perhaps even better — author, well versed in all of the pretty things writers in your category can do to enchant their readers.

“Unhappiness,” Bernadin de Saint-Pierre wrote in THE INDIAN HUT, “is like the black mountain of Bember, at the edge of the blazing kingdom of Lahor. As long as you are climbing it, you see nothing but sterile rocks; but once you are at the peak, heaven is at your head, and at your feet is the kingdom of Cashmere.”

Try to think of all this self-assigned reading as continuing education for your dream profession. And, of course, keep up the good work!

Posted on - 2 Comments on Quotable courage — and yet another reason to read (as if you needed one more)

Quotable courage — and yet another reason to read (as if you needed one more)

I’ve been beating the drum of risk-taking so hard for the last week that I needed a day to stop and change gears. Most of the work of writing, after all, occurs long before the submission stage, alone in the dark of night. Or light of day, depending upon your schedule.

So I was very pleased to stumble across a delightfully apt quote for aspiring writers this morning, courtesy of Anaïs Nin’s DIARY (Vol. 3, 1939-1944): “Life shrinks or expands in proportion to one’s courage.”

While I don’t think that’s always true — one is not, after all, the absolute center of the universe — it’s certainly true of trying to break into the publishing world. Opportunities do in fact expand for those courageous to keep pitching and querying.

The converse is also true: opportunities contract for those not willing to put their writing out there. As I pointed out in my recent series on SIOA-avoidance, too many writers reject their own work (by not Sending It Out, Already, for those of you who took Thanksgiving week off) before a soul in the industry has an opportunity to take a look at it.

Creative minds are uniquely qualified, unfortunately, to talk their owners out of taking the big risk. The what if? muscles in writers’ brains tend to be rather sophisticated, after all.

And, as Ruth Gordon informed us in L’OFFICIEL, courage, “like a muscle, it is strengthened by use.” (Oh, like you don’t go scurrying to your quote book when you find a good new one to add, and then start leafing through what’s already there…)

Again, true of both querying and submission: plenty of writers never get past the first rejection letter; it crushes them, because they read it as an entire industry’s — nay, and entire world’s! — rejection of what they have to say.

If you have fallen into this category for even twenty consecutive minutes, ever — and who among us hasn’t? — let me ask you to take on faith, at least provisionally, something I have learned from long, long experience: the 4th rejection hurts less than the first, and the 147th less than the 146th.

Believe it or not, the vast majority of writers who have landed agents and publishing contracts have had their work rejected dozens upon dozens — if not hundreds upon hundreds — of times over their professional lifetimes. Including yours truly. But we kept ploughing ahead until the industry started to take us seriously.

As Louise Nevelson wrote in DAWNS + DUSKS, “I think all great innovations are built on rejections.”

I’m not going to lie to you — it takes courage, and plenty of it, to keep querying and submitting your work to total strangers. And while I’m on a truth-telling binge, allow me to add: I think that those of us who don’t have to query anymore (i.e., already agented writers) and those who never had to query in the first place (agents, editors, pretty much everyone on the business side of the publishing industry) have a nasty habit of pretending that querying is just like sending out any other business letter.

It isn’t, of course; it requires facing down the naysayers in your own head and risking the rejection of people you do not yet know. Yet have you noticed how often speakers at writers’ conferences and writers of articles on querying imply that it’s the easiest thing in the world?

“There is plenty of courage among us for the abstract,” Helen Keller wrote in LET US HAVE FAITH, “but not for the concrete.”

Having been on both sides of this particular aisle, I’m here to tell you: tackling the day-to-day necessities of maintaining an ongoing querying campaign is much, much, MUCH more difficult than standing up and gassing about querying techniques from behind a podium. So the next time you’re at a conference being lectured about it, remember to pat yourself on the back a little for being braver than the speaker, in all probability.

Speaking of which: Spokane-area writers, I am going to be in that toddling town next week, on December 6th, giving a talk on reasons that manuscripts tend to get rejected to the Spokane Authors and Self-Publishers. Come to listen, ask questions, or just to graze at what I hear is a pretty spectacular buffet.

It is SO easy to forget whilst hiking the querying-and-submission trail that it honestly does take more courage on the part of an agent to sign a previously unpublished writer than a published one, just as it requires more bravery for an editor to take a chance on a brand-new writer than upon the 17th work by an established name.

This is why, in case you were wondering, those of us who have been in the biz for a while cringe when we hear an aspiring writer say, “Well, my book is at least as good as the rest of the junk out there.” The standard against which a new writer’s work is held is not that of the current market, contrary to popular belief, but considerably above it.

Don’t believe me? Try this little experiment: read five books by first-time authors in your chosen book category that have come out within the last year — then go and take a gander at what the time-honored leaders of the genre have put out lately. Do they honestly seem to be edited, let alone written, to the same standard?

It’s a good idea in general to get into the habit of reading the work of new authors in your book category, anyway, to keep abreast of what is being bought and sold recently — I can’t tell you how many times I’ve heard agents and editors complain about aspiring writers’ not being familiar with the current market, as opposed to what was hot ten years ago.

Besides, if you want to live in a world where publishers are eager to buy books like yours, it only makes sense to convey that preference through buying them yourself, right?

And if neither is incentive enough to spur you to curl up this winter with the latest offerings in your chosen book category, here’s another: reading first-time authors is a great way to pick up agent leads. As I’m sure you’re already aware (because I’m fairly certain that I’ve mentioned it within the last few months), the vast majority of books sold to publishers each year in this country are written by the already-published.

Why? Well, they have track records. And think about it: how often do you — or did you, prior to adopting the practice of actively seeking out first-time authors I suggested above — buy books by first-time authors?

Okay, what about ones you don’t know personally, or who haven’t won major awards?

Readers tend to gravitate toward names they know — and bookstores often encourage the practice. Unless the writer is a celebrity in another medium or a politician, such books are substantially less likely to be placed in a prominent position in a chain bookstore. Certainly, they are less likely to be place face-out on the bookshelf (which increases that probability of being browsed considerably). Naturally, this results in sales statistics that show very plainly that established authors sell better than new ones.

So your chances of getting picked up are higher if you already know a particular agent has been successful selling a first-timer like yourself. You know, at any rate, that the agent has been exceptionally brave at least once.

And wouldn’t you know it, Helen Keller has ANOTHER pithy statement that’s appropriate here, and from the same book? “Avoiding danger is no safer in the long run than outright exposure. The fearful are caught as often as the bold.” Are you listening, agents?

Because the agent who compulsively sells first novels is something of a rarity, let me once again urge you to draw a firm distinction in your mind between agents whose listings in the standard agents’ guides SAY they are open to queries from previously unpublished writers, and those who have a successful TRACK RECORD of selling first books.

As Abigail Adams seems to have written to her troublemaking husband in 1774, “We have too many high sounding words, and too few actions that correspond with them.” Amen, Abby!

To be fair, agents — the successful ones, anyway — only take on what they’re pretty sure they can sell. As anyone in the industry will tell you at great length after he’s had a few drinks (oh, like it’s accidental that writers’ conferences almost always take place in hotels with bars in them…As Agnes Repplier was prone to say, and even wrote in 1891’s POINTS OF VIEW, “If a man be discreet enough to take to hard drinking in his youth, before his general emptiness is ascertained, his friends invariable credit him with a host of shining qualities which, we are given to understand, lie balked and frustrated by his one unfortunate weakness.”), a first book, unless it is written by a celebrity, is quite a bit harder for an agent to pitch to a publisher than a second or third. On average, less than 4% of the fiction published in any given year is by first-time authors.

Sorry to be the one to break it to you. But as George Sand apparently wrote to some friend of hers in 1863, “Let us accept truth, even when it surprises us and alters our views.’” Or, if you prefer Thomas Jefferson, “We must not be afraid to follow the truth, wherever it may lead.”

I’m sure I could find a dozen more quotes on the subject if I really took a spade to the Bartlett’s, but I’m sure you catch my drift.

Tomorrow, I shall be talking about ways to translate your reading habit into querying leads — because while life may shrink or expand in proportion to one’s courage, chance also favors the prepared mind. Or so said Louis Pasteur.

What, you thought the boiling milk thing just came to him one day while he was thinking of something else? Keep up the good work!

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Book Marketing 101: surfing the sea of book reviews, or, free the bound periodicals!

Earlier in this series, I talked about how to track down who represents whom, so that you may address queries to the agents who represent authors whose work you like, or (even better) whose work or background resembles yours in some important respect. Yesterday, I suggested an inexpensive and highly effective way to identify agents with a solid recent track record of selling books in your area: reading book reviews, particularly those published in periodicals that cater to the same demographic as your intended readership.

As I signed off yesterday, content with a job relatively well done, I heard faint plaintive cries from those of you who have been paying especially close attention to the Book Marketing 101 series. “Um, Anne?” I heard you saying, “wouldn’t books coming out right now necessarily be a reflection of what agents were selling at least a year or more ago, rather than now? What about your passionate diatribe earlier in this series about how agents live in the now, so we should strive to be as up-to-the-minute in our research as possible?”

If you thought this, or some reasonable facsimile of it, give yourself a gold star for the day. Because, you see, you are — as you so often are — quite right.

For those of you new to the publishing game, with very few exceptions, the time lapse between when a book is purchased by a publisher and the date it appears in bookstores is at least a year. Often longer, depending on how far out a publisher establishes a print queue and what season the marketing department believes would be most advantageous for a particular book to appear.

Yes, yes, we’ve all seen books hit the shelves at Barnes & Noble more quickly than this, but those tend to be nonfiction, books about current events or celebrity meltdowns. Your garden-variety novel, however brilliantly written, is unlikely to do much leap-frogging within the print queue. Besides, it is far from uncommon for editors to request that authors make changes to book between acceptance and publication.

One reason, in case you were curious, that advances are generally paid in installments, rather than in one lump sum — typically, a third on signing, a third on manuscript acceptance (i.e., after the author has made all those requested changes), and a third upon publication. That way, the publisher has a stick as well as a carrot to induce authorial compliance with editorial demands.

Not a bad motivational strategy, admittedly, but often a bit inconvenient for writers who have been dodging student loan payments and living on Top Ramen while they were writing their books.

This lag time renders keeping up with publishing trends significantly more difficult than simple perusal of the bestseller lists. Professional opinions about what will and won’t appeal to readers a year or two from now can fluctuate wildly, sometimes with remarkable speed: to take a couple of famous recent examples, the same agents who were clamoring three years ago for memoirs like A MILLION LITTLE PIECES were telling writers a year later that memoir was impossible to sell. The agents who were combing conferences for the next SEX IN THE CITY at the height of the show’s popularity have spent the last year and a half insisting that chick lit is doomed.

And, of course, six months from now, some other book category will be pronounced permanently dead, too. The only thing that is constant is change.

Oh, except for the facts that in the United States, generic queries don’t work, gravity generally makes things fall down instead of up, and women readers purchase roughly 80% of the fiction sold, and pretty much all of the literary fiction. All of that’s been true for an awfully long time.

Other than that, bet your bottom dollar on the malleability of change. Since it takes substantially longer to write a book than for a bunch of people in Manhattan to decide what the next hot thing will be, all we writers can do is monitor the squalls from afar and hope we’re ready when our time comes.

As I have been pointing out in various ways over the last couple of weeks, keeping up-to-the-minute on who is selling what NOW requires vigilance. You could, if you had the time and the resources, subscribing to one of the standard industry publications, such as Publishers Marketplace or Publishers Weekly.

As a dispenser of free advice myself, though, and someone who began blogging in the first place because there was at the time a dearth of inexpensive means for aspiring writers to learn how the biz works, I am very much in favor of highlighting any free resources that are available. Most aspiring writers are already struggling to make time to write, and for those with the spare cash to spend, there is a whole industry devoted to producing seminars, conferences, books, and magazines devoted to helping them become better and more publishable writers — often for a rather stiff fee. Not to mention freelance editors like me, whose services typically do not come cheap.

So if I can save my readers a few shekels from time to time, I like to do it. Unfortunately, this is one of those cases where if you do a cost/benefit analysis, weighing the value of your time against the difficulty of obtaining free yet up-to-the-minute information, you might want to shell out the dosh.

Although it only tracks current publications, rather than sales to editors, the book review method, is undoubtedly cheap: if you go to a public library, you don’t even have to buy newspapers or magazines to read book reviews. The book review will also tell you, by implication, how good the agent is at placing work with publishers who promote their authors’ books well.

How so, you ask? Well, as you have undoubtedly noticed, the vast majority of books published in North America are NOT reviewed in the popular press; it is no longer sufficient simply to send a bound galley with a polite cover letter to a publication to get it reviewed. (For those of you unfamiliar with the term, a bound galley is a low-cost print of a book cheaply packaged, without a hard cover, for circulation to reviewers. They look a little bit like thick scripts for plays.)

Talk to anyone who works at a large-circulation magazine, and they will tell you: they receive hundreds of bound galleys every month, but unlike an industry publication like Library Journal, they simply do not have room to review them all. Out of all those submissions, a publication might review perhaps a dozen per issue.

To narrow the probability of any given book’s being reviewed even more, most print media outlets have a policy to review only books released in hardcover — although since it has gotten so common to release fiction in trade paper, you’re starting to see some shift on the subject — and only books released through traditional publishing.

Self-published and electronic books are almost impossible to get reviewed, alas, unless you’re Stephen King. In fact, most newspapers and magazines have a standing policy against it.

Thus, if you see a book reviewed in a major publication, it is because it is either expected to be a big seller, is by an author already well recognized, or someone (usually the publicity department at the publishing house, but with increasing frequency, the author or the author’s press people) has been a shameless nagger. Since even a poor review in a major publication will equal more book sales than no review at all (remember when John Irving’s last book got savaged by THE WASHINGTON POST?), it is very much in your interest to find an agent who is good at bullying publishers into nagging reviewers on behalf of her authors’ books.

If reading through weeks and months of reviews seems like a lot of work, well, it is. But bear in mind the alternative: not targeting agents specifically, or, heaven help us, adopting a mass strategy where you simply blanket the agenting world with generic pleas for representation.

Yes, I know: I’ve been reiterating that particular sentiment quite a bit lately, but it honestly is the single best piece of advice an agented writer has to pass along to the aspiring. Just as trial attorneys learn not to ask questions whose answers they cannot anticipate, I, and literally every agented writer I know, have learned not to query agents who are not DEMONSTRABLY interested in our kind of writing or our kind of writer NOW.

Trust me on this one, please. Invest the time. But do it strategically.

Finding well-reviewed first-time authors in your genre should be your first goal in review-scanning, as their agents will probably be most open to your work. Once you start reading the major book reviewers on a regular basis, however, you will probably notice that first-time authors receive only a very small share of their august notice.

Odd, isn’t it, considering that ostensibly, a book reviewer’s primary job is to alert his readers to the existence of good books they might not otherwise read? But no: the vast majority of reviews are of well-hyped books by already-established writers.

Personally, I would find it a bit tedious to keep on informing the world yet again that Alice Walker can write up a storm or that J.K. Rowling has a future in children’s literature, when I could be telling the world about an exciting new author’s first novel. But as I have mentioned before, I do not make the rules governing the miasma of publishing; I merely tell you about them.

For this reason, you might want to move beyond the major book review sources in your search for new agenting pastures. If you have read several issues of a publication without finding a single author whose work sounds similar to yours, move on to another publication.

The easiest way to do this is to check back issues: here again, the public library is your friend. (But when isn’t THAT the case?) Librarians, dear souls that they are, often shelve current magazines so one does not even have to move three steps in either direction to find a year’s worth of back issues.

To save yourself some time, don’t bother with issues more than a year and a half old; longer ago than that, and the agents’ book preferences may well have changed.

Why? Chant it with me now: because the book market is malleable.

It’s also sensible to start with the smaller publications aimed most directly at your target audience or demographic, not the broader-based publications. After all, if you write anything at all esoteric, you could easily spend a month leafing through the last two years’ worth of the New York Times Review of Books and only come up with a handful of books in your genre.

And don’t forget to search the web for sites that habitually review your type of book. Yes, the Internet is wide and vast and deep, but if you narrow your search focus enough (how many habitual reviewers of werewolf books could there possibly be?), the task should not be terribly overwhelming.

Remember, part of the point of this exercise is to find the smaller books by first-timers, and no one is faster than your garden-variety blogging reviewer at finding these.

If you find it difficult to tell from the reviews whose work is like yours, take the reviews to a well-stocked bookstore and start pulling books off the shelves. I’m sure that you are a good enough reader to tell in a paragraph or two if the agent who fell in love with any given writer’s style is at all likely to admire YOUR prose flair.

Or – and this is particularly important if you are writing about anything especially controversial – if the agent is brave enough to take a chance on a topic that might not, as they say, play in Peoria.

Often, though, this is not necessary, as many book reviewers have the endearing habit of rushing to compare new authors to immensely well-established ones, often within the first few lines. Let’s say you found a review of Stephanie Kallos’ work that mentioned her John Irvingesque plotting. A statement like this in line 1 can render reading the rest of the review superfluous. If your work resembles Irving’s, but you despair of hooking his agent (who, if memory serves, is also his wife), you would be well advised to try Kallos’.

Get it?

Admittedly, sometimes the ostensible connections between the writers cited may be rather tenuous, which is less than helpful for our purposes. Again, taking a gander at the actual books in question will help separate the true analogies from the bizarre. For example, Layne Maheu’s amazing literary fiction debut SONG OF THE CROW is told from the point of view of a bird along for the ride on Noah’s ark, several reviewers automatically compared the book to Richard Bach’s 1970s megaseller JONATHAN LIVINGSTON SEAGULL. Actually, apart from the sheer flesh-to-feathers ratio in these two books, they don’t have a lot in common. But sure enough, the merest flutter of feathers, and the reviewer had a conceptual match.

Some things are beyond comprehension.

I’m not going to lie to you, my friends: pulling together a solid, appropriate, well-researched querying list is not just a lot of work; it involves quite a bit of creativity. And no, I have absolutely no idea why writers are not given credit for that more often.

Keep up the good work!

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Book Marketing 101: when your querying list starts to thin out

I’ve been writing for a few weeks now (on and off, as my health permits) about nifty ways to figure out which agents would be most productive for you to add to your first-choice query list, which you might want to place farther down on the list, and which might just be a waste of an investment in stamps. As I argued last time, being the right agent for YOUR book requires more than merely being a person who represents authors for a living.

Correct me if I’m wrong, but isn’t that the definition of an agent, period?

Being the best choice for you requires, at minimum, all that, having a delightful propensity for saying yes to you, AND being eager, equipped, and able to get your manuscript under the right set of bloodshot editorial eyeballs. Oh, and it really, really helps if this sterling soul not only thinks your book is marketable, but truly well written as well.

So it’s an excellent idea to find out, if at all possible, what the candidates for this enviable position like to read — or at any rate, what they like to read professionally. As I MAY have mentioned several dozen times earlier in this series, the single best indicator of an agent’s taste in representation at the moment is to find out what she’s been selling lately.

Some weary brainpans beginning to gyrate out there, aren’t they? “But Anne,” some of you who have been treading the querying for a while whimper, “I’ve already done a boatload of research, combing the agency guides and tracking down the fine folks who represent my favorite authors. But frankly, I’m starting to run out of faves who write anything remotely like my work, and I don’t have unlimited reading time.”

In other words, what do you do AFTER you’ve gone through your ten or twelve favorite living authors and tracked down their agents? What about taking a gander at agents who habitually represent books aimed at you as a READER? Who is representing the books that are being marketed to people like you these days?

Stop chortling — I’m quite serious about this. Successful authors in a particular book category very frequently spring from its devoted readership.

Come closer, and I’ll whisper a secret seldom heard in the hallowed halls of writers’ conferences and classes: the people who run it don’t always have all that complex an idea of who reads, or even writes, any given type of book. Particularly in a relatively new category. They tend to assume that for all intents and purposes, the people who write in a particular subgenre and the people who read it went to high school together, or at any rate share substantial life experiences.

So believe it or not, it’s entirely possible that you are a precise fit for some agency’s already-formulated author profile, which might make them more willing to take a chance on you and your book.

Those of you who happen to have been female, under the age of 45, and trying to market an adult novel with a female protagonist to a US or UK agent or publisher during the brief-but-pervasive reign of chick lit have probably experienced this phenomenon in reverse, right? Back in the day, a woman born after the Johnson administration pitching a literary novel about a woman who lived in a damp cave in Antarctica could practically count upon being cross-examined about how she expected to market such a book to the readers of BRIDGET JONES’ DIARY, as if it were actually impossible for the pre-menopausal set to pen anything for any other audience.

This phenomenon has subsided a bit, thank goodness, since chick lit seems to have had its heyday, but if you fall into that demographic, you might be able to interest a chick lit-heavy (I know; that seems like a contradiction in terms) agency in your non-chick lit novel. After all, they’re already set up to deal well with authors in your demographic, right?

How might you go about this? Well, for starters, I might suggest finding out if any of the staff writers or columnists at your favorite magazines have written books, and querying THEIR agents, on the grounds of similar worldview and target audience.

For example, if you are a Gen X or Gen Y woman who writes books aimed at college-educated women — which is pretty much synonymous with the literary fiction market, lest we forget — you might want to take a good, hard look at the last year’s worth of issues of BUST, which is aimed squarely at your demographic.

Naturally, it’s not the only publication intended for those eyes, but BUST has something very definite to offer a young female writer: n every issue, their book review pages tout work by writers affiliated with the magazine. By definition, those books are being marketed to the same demographic as the magazine.

I may be going out on a limb here, but I would imagine that every single one of the authors of those reviewed books is represented by a literary agent. And that can add up to a hefty handful of queries beginning, “Since you so ably represented Book X…”

The same technique could easily be applied to any book-reviewing periodical designed to appeal to any group of target readers, right? If you’re not certain which publications to choose (or which review books), trot on over to your local library and strike up a conversation with the lovely person in charge of the magazine section. Chances are, s/he will be able to tell you precisely who reads which magazine.

A word to the wise, from someone’s who’s spent a lot of hours blandishing assistance from a lot of librarians: you’ll get a better response to this question if you (a) are polite, (b) have already identified your book’s target market (for tips, please see the IDENTIFYING YOUR TARGET MARKET category at right), and (c) don’t approach the librarian either five minutes before closing or when the joint is jumping. And don’t forget to jot down this helpful person’s name for later thanks in acknowledgments.

Obviously, you could work similar wizardry with magazines that publish your kind of writing — it’s often worth searching to see if article-writers are agented. An author does not necessarily need to have a book out to prove a good lead for you — a lot of magazine writers are aspiring book writers, and many of them already have agents.

(Before you literary fiction writers out there get too excited, I should probably add: THE NEW YORKER very seldom publishes fiction by any writer who isn’t already pretty well-established, so these authors tend not to be represented by agents over-eager for new blood, if you catch my drift. Starting with a less prestigious magazine might be a more efficient use of your research time.)

The other big advantage to checking out periodicals is that they will give you insight into what is coming out NOW, not five years ago, in your book category. Also, someone else — the editorial staff of the publication in question — is essentially doing your market research for you, pointing you toward the agents who are good at selling books aimed at your target demographic.

How so? Well, think about it: the average magazine receives review copies of hundreds of books every month; they obviously cannot review all of them, right? Someone is making a choice about what does and does not get reviewed in any given issue. Ostensibly, a magazine will pick a book for review for one of only three reasons: either the book is being marketed to the same target reader as the magazine (who will, we hope, be your reader, too, in time), the book was written by someone who writes for the magazine (who by definition is writing for your target market), or because the author is a crony of someone on staff. (I’m looking at YOU, BUST).

So essentially, in the process of selection, a review editor at a well-respected magazine geared toward your book’s target market is telling you what current books are being marketed best in your book’s area. Why turn up your nose at such well-informed advice — even if it does mean you occasionally end up querying the agent who represents the editor’s college roommate?

Has that gotten your brainstorming muscles warmed up a little? Next time, I shall delve a little more into how reviews can help you at the agent-finding stage. In the meantime, keep up the good work!

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Book Marketing 101: how much does size matter, really?

Last time, I mentioned that, contrary to what many aspiring writers seem to believe, a great big agency is not necessarily the best choice for any particular book, any more than signing with just any agent is a sure path to publication. While queriers, understandably, tend to focus on how picky agents are about what projects they take on, it’s worth giving some serious thought at the query list-generating stage to what kind of agency — and agent — is most likely to have the connections not only to sell your book well, but to walk you through the often difficult and perplexing publication process.

So while admittedly every agency — and indeed, every agent — is different, let’s spend the day wallowing in some sweeping generalities about size, shall we?

I am certainly not the first to write on this topic, nor, I suspect, the last. Writers’ periodicals seem to have an especial fondness for the issue — so much so that I sometimes wonder if a visiting alien picking up a writers’ magazine would not automatically assume that every writer in America chooses representation based upon size alone.

It’s a big country, the alien might reason. They like EVERYTHING big.

There are, of course, some reasons for this preference — and not just because it’s kind of cool when you mention your agency at writers’ conferences or industry parties and people say, “Oh!” as if they’ve just learned that you won the silver medal in pole-vaulting two Olympics ago.

Although admittedly, that’s gratifying.

As the client of a large agency, you do enjoy many benefits: the prestige of signing with a recognized name, more support staff to answer your questions (or not, depending upon prevailing attitudes), and often more collective experience upon which you can draw. Just as with a well-known agent, in going with a major agency of good repute, you are working with a known quantity, with verifiable connections.

Emphasis on connections. Read Publishers Weekly or Publishers Marketplace for even a couple of months — not a bad idea, if you intend to stick with the writing gig for the long haul — and you’re likely to notice the same agency names turning up again and again, coupled with particular publishing houses. Agencies do specialize, and obviously, it’s in a writer’s interest to be affiliated with one of the top agencies for her book category.

Even when an agency does not focus on a particular category to the exclusion of others, the agents within it often will — and that, too, sets a discernable pattern. It’s not at all uncommon for an editor who likes an agent’s literary tastes to buy books from several of his or her clients.

Which makes a certain amount of empirical sense, right? As we’ve seen through querying, there isn’t universal agreement across the industry about what constitutes good writing, even within a single book category. Individual tastes differ, and what one editor at Random House likes to see in a mainstream novel will not necessarily be what another is seeking. If Editor Sam already knows from past acquisitions that she likes the kind of books that Agent Maureen enjoys, Sam is probably going to be more open to a pitch from Maureen than one from Agent Joe, who hasn’t sold her a book before.

Remind yourself of this dynamic, please, the next time you hear an agent say at a conference that a particular kind of book can’t be sold anymore. Translation: he would have trouble selling it to his already-established editorial connections.

With a new agency, it can be harder to assess connection claims until a track record of sales has been established. As I mentioned yesterday, it’s not uncommon for a successful agent to break off and form her own agency, taking her connections — and often her clients as well — with her.

(This is one reason why, in case you were wondering, I like the Publishers Marketplace database so much — you can look up agents by name, not just by agency, so you can see how their representation preferences change as they move around. An agent with a passion for SF might not be able to give free rein to it as the junior agent at an agency that specializes in mysteries, but might well have leapt into SF after a promotion or move elsewhere.)

But that doesn’t mean that other brand-new agencies may not be worth your while. Sometimes, the hungry can be excellent gambles — they are often more energetic in pursuing sales. And lest we forget (because it’s not mentioned much at writers’ conferences, for some reason), how many of the big agents initially established themselves in the industry was by taking a chance on an unknown client who turned out to be a major author.

Something to think about: if your book sells quickly and/or well, you can be the favorite steed in the shiny, new stable. Which probably means you and your work will get more attention than with a similar achievement at a larger agency, where you would be just one of their in-house stars.

Even before that (and often after), a hungry agent often offers services that a bigger agency or a busier agent might not provide. Intensive coaching through rewrites, for instance. Bolstering the always-tenuous authorial ego. Extensive free editing. (If you missed my earlier posts on FEE-CHARGING AGENTS, or you are unfamiliar with how much freelance editing can cost, you might want to check out the category at right before you discount the value of such an offer.)

This is more a matter of math than a matter of nice: an agent with 10 clients is going to have a lot more time to devote to these helpful services than an agent with 80. If you are a writer who wants a lot of personal attention from an agent, the less busy agent might well be the way to go.

Does it seem presumptuous to think about what an agent can offer you, rather than what you can offer an agent? To the kind of thoughtful querier who knows better than to send out rude letters that say things like, “This is the next bestseller!” it often does. (Begging for attention for a good long while can do that to you.)

But think about it: if you are a writer lucky enough to garner multiple representation offers — and let’s all keep our fingers crossed for that — do you really want to realize with a shock that you do not have any criteria for picking an agent other than the willingness to say yes to you?

Stop laughing — established authors don’t admit this much, but this is not an uncommon dilemma for good writers to face. It certainly happened to me. I received offers from three agents, each of whom was apparently a nice person AND I had researched enough to know that each had a dandy track record selling the kind of book I had been pitching them — and I was stunned to recognize that I was utterly unprepared to judge them on any other basis.

Fortunately, I had many agented friends eager to offer me advice. But that’s a luxury not every writer has.

So believe me when I tell you: giving some advance thought to what you want from your future agent, over and above the willingness and ability to sell your book, is not a symptom of creeping megalomania. It’s a means of coming to understand the value of your work and how it might conceivably fit into the already-existing literary world.

It can also, to descend from the heady heights of hope for a moment, give you some solid clues about how to prioritize a large potential query list. It would be prudent, for instance, to consider very, very carefully how important personal contact is to you, because if this relationship works out, you will be living with your decision for a very long time.

Will you, for instance, go nuts with speculation if an editor has your manuscript — and you haven’t heard from your agent in a month? Many writers would, you know — I’ve heard justifications by authors of manuscripts that have been sitting on an agent’s desk for 4 or 5 months that positively rival the tales of the Brothers Grimm for invention.

(The actual reason a writer hasn’t heard back tends not to be all that interesting, by comparison: typically, if you haven’t been told yea or nay, the submission has yet to be read. The paperweight was invented for a reason, you know: to keep bits of unread manuscripts from migrating all over agents’ and editors’ desks.)

Once you have established where you fall on the update-need continuum, there are other questions to ask yourself. Do you want to hear the feedback of editors who have rejected your work, so you can revise accordingly, or would you rather get through as many submissions as quickly as possible? Would you prefer an agent who wants to micro-manage your book proposal, or would you be happier with one who leaves more of the writing decisions to you?

How prone are you to ask questions or take concerns to your agent? When you do, would you be happy with the occasional e-mail to answer your questions, or would you prefer telephone calls? (If you live outside the United States, this last question is even more essential: the farther away you reside, the less likely it is that you will ever meet your agent face-to-face, right? Many small agencies would not be able to afford unlimited international phone calls.)

The answers to all of these are very much dependent upon how busy the agent is, and what kind of demands the agency places upon her time. Generally speaking, the bigger the agency, the busier the agent.

Seems a bit counter-intuitive, doesn’t it? Big agencies have greater resources for support staff, whereas in a small agency (or with a stand-alone agent) the agents may be doing support work as well; it would make sense if the small agency agents were busier.

However, nowhere is the old adage “tasks expand in direct proportion to the time available to perform them” more evident than in the publishing industry: as an agent becomes more important, he takes on more clients. Big equals powerful here.

There are exceptions to this rule, of course. A few “boutique agencies” deliberately keep themselves small in order to occupy a very specific niche, but it is rare.

There’s no mistaking these agencies — they ALWAYS identify themselves as boutique in their blurbs, lest anyone mistakenly think that they were small because they were unsuccessful. Often, they sharply limit the proportion of unpublished writers that they will represent, or do not represent the unpublished at all. They do, however, tend to lavish attention upon the few they select.

As do, admittedly, some agents at major agencies, but do bear in mind that no matter who represents you, no matter how much your agent loves your work, you will be only ONE of the authors on the agent’s list. Time is not infinitely flexible, despite anyone’s best intentions.

So before you set your heart upon a big agency or a major agent, it’s a good idea to ask yourself: do I really want to be someone’s 101rst client?

This sounds like a flippant question, but actually, it is a very practical one, and one that speaks very directly to your personal level of security about your work. Big agencies and important agents have made their names, generally speaking, on high-ticket clients; often, that high-recognition client is why aspiring writers covet their representation skills.

However, it takes time to cater to a bigwig client. I once had a lovely chat with a past president of AAR who handled one of the biggest mystery writers in the biz; apart from handling her book negotiations, he told me, he also spent a week a year with her in a mountain retreat — not skiing, but micro-editing her next work to make its market appeal as broad as possible.

Nice perq of fame, isn’t it? Beulah, peel me a grape.

Before you float off into fantasies about being successful enough to command your own personal slave copyeditor and/or mountain lodge, stop and think about the implications of being one of this agent’s OTHER clients. That’s a week a year when he is not available to pay even the most fleeting attention to the needs of Clients 2 – 143.

So who do you think ends up handling those other clients’ concerns? That’s right: not the bigwig agent at all, but his I’m-working-my-way-up-the-ladder assistant. Who, I have it on reliable authority, is somewhat overworked — and, if his last few assistants’ career trajectories are any indication, may well move on to become a full agent at another agency within the next year or two.

Which raises an interesting question: if a writer is actually dealing most of the time with the agent’s assistant, rather than the agent, with whom is the long-term, mutually beneficial interaction occurring?

Still, you cannot deny the appeal of the contacts and oomph of a big agency, even if you are not represented by the most important agent in it. Personally, I am represented by a big agency, one that handles more than 300 clients (and very well, too, in my admittedly egocentric opinion).

How much of a difference does it make on a practical level, you ask? Well, do you remember earlier in this series, when I was talking about how ALL nonfiction book proposals are presented to agents and editors in conservative dark blue or black folders, because a unique presentation is generally regarded as an indicator of a lack of professionalism?

My agency is influential enough to present its clients’ proposals in GRAY folders.

And if the glamour of THAT doesn’t impress you, perhaps this will: each time I’ve handed them a book proposal, they’ve been able to garner an offer within two months — lightning speed, in this industry — because they had the right connections to place MY work under the right sets of editorial eyeballs.

Ultimately, it’s going to take more than enthusiasm about your project for an agent to sell your first book. It’s going to take connections — the right connections for your project. You don’t have to attend very many conferences before you meet your first hungry new agent, willing to promise the moon, nor to meet your first 100-client bigwig. It’s in your interests to look beyond the generalities.

I’ve said it before, and I’ll keep saying it: there’s no such thing as an agency that’s perfect for every single conceivable book. This process is — or should be — about finding not just acceptance, but forming the best possible alliance with someone who is going to help you build a career as a writer.

Give some hard thought to how you want to be supported on that path, and make your querying choices accordingly. Keep up the good work!

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Book Marketing 101: look, lady, all I know is that I have a book in Category X; cut to the chase, already

As I have been arguing throughout this Book Marketing 101 series, queries tend to work best when they are sent to specific agents who habitually sell similar books. Not just because that’s the single best indication of what the agent in question likes to read — although that’s definitely good to ascertain, if you can, before you query — but also because it’s a dandy indication that the agent has some pretty good connections with editors who happen to like to acquire that type of book.

Thus, I have so far been approaching the guide listings, blurbs, etc., on the assumption that a writer will want to narrow down your first-round query list to just a handful of near-perfect matches. To that end, I’ve been encouraging you to track down as much specific sales information as possible on the agents you’re considering.

That strategy, I suspect, will not be everyone’s proverbial mug of oolong.

“Wait just a minute,” I have heard some of among you murmuring, and who could blame you? “What you’ve been suggesting is a heck of a lot of work. Frankly, I don’t know enough about the industry yet for a list of sales to make me cry, ‘Yes! This is the agent for me!’ I’m willing to do some legwork, but for heaven’s sake, querying eats into my writing time, and the agency guide before me lists a hundred agencies that accept books in my category! Since they’ve said point-blank that they want to see books like mine, why shouldn’t I take their word for it and query them all without researching the last five years of sales for each and every agent at all hundred of those agencies, which would take me until next March at the earliest?”

Oh, how I wish there were a quick and easy way to avoid the sometimes-lengthy research process! Honestly, if I knew of one, I would share it with you toute suite. (I would also bottle it and make a million dollars, but that’s another story.)

Hold onto your hats, because I’m about to say something controversial: it does pay in the long run to double-check what one finds in the guides, in my experience — yes, even down to book categories.

Why? Well — are you still clutching those chapeaux? — not every agency that lists itself as representing (or even actively seeking) a particular book category will be equally receptive to queries for that kind of book. To my eye, one of the most common ways in which listings and blurbs confuse agent-seeking writers is by appearing to be open to virtually any kind of book — or at least to so many categories that it’s extremely difficult to tell WITHOUT substantial further research what any member agent’s actual specialties are.

Let me hasten to add that my views on this subject are not the prevailing opinion, as nearly as I can tell; it’s not one you’re likely to hear at your garden-variety writers’ conference (unless, of course, I happen to be teaching there). There, you are far more likely to be told — with a certain impatience of tone — that the only reason that a query might end up in the wrong hands is if its writer did not do his or her homework. The information, it is implied, is all easily available to anyone who looks for it.

Personally, I don’t believe that this is entirely true; as I’ve shown in my last few posts (and in last year’s AGENTS/EDITORS WHO USED TO ATTEND PNWA series, categorized at right, where I took on real-world examples), there is a wide range in the level of information that agencies make available to potential queriers — and a great deal of that is in industry-speak, the meaning of which may not be immediately apparent to those new to the biz.

I did not, after all, invent the oft-seen guide entry This agency prefers not to share information on specific sales.

There are plenty of quite authoritative sources out there, however, who will tell you (as they certainly told me, with some asperity) that no good can come of writers’ pointing out that some of the emperors out there are slightly underdressed, to say the least. And in a sense, they’re quite right: marching up to the nearest agent or standing up at a writers’ conference and demanding to know why a particular blurb or guide listing is confusing probably isn’t the best means of endearing yourself as a potential client.

But as James Joyce wrote, “We cannot change the country; let us change the subject.”

In other words, we writers can’t control how agencies choose to present their preferences; we can, however, learn to be better interpreters of those preferences by recognizing that there are some informational gaps out there. We can teach ourselves the norms of querying, what tends to work, what tends not to work, and thereby save ourselves a whole lot of chagrin.

So there. I never said it wasn’t going to be a lot of work. And if I’m wrong, and every blurb out there conveys with pellucid clarity precisely what every agent would and would like to see, well, as Aunt Jane would say, at least the credit of a wild imagination will be all my own.

I’m not just talking about blurbs that say vague things like, We’re open to any good writing, We accept all genres except YA, or Literary value considered first — although I think a pretty good case could be made that, to a writer seeking to figure out who might conceivably represent say, a Western romance, such statements are at best marginally useful. I am also talking about those listings where the agency professes to represent virtually every major book category.

You’ve seen ‘em, haven’t you? They tend to look a little something like this:

Represents: nonfiction books, novels, short story collections, novellas. No picture books or poetry.
Considers these fiction areas: action/adventure, contemporary issues, detective/police/crime, erotica, ethnic, experimental, family saga, fantasy, feminist, gay/lesbian, glitz, graphic novels, historical, horror, humor, literary, mainstream, military, multicultural, mystery, regional, religious/inspirational, romance, romantica, science fiction, spiritual, sports, supernatural, suspense, thriller, westerns, women’s fiction, YA.
Considers these nonfiction areas: agriculture, Americana, animals, anthropology/archeology, art/architecture/design, autobiography…

And that’s just the As.

Since I have already sung the praises of further research to determine who is representing what lately, let’s set aside for the moment the sometimes knotty problem of figuring out, over the course of a couple of dozen different listed genres, which is the agency’s specialty. Let’s also, and for the same reason, table discussion of the difficulties of determining which member agent would be the best to query for any given category listed without doing an internet search to see who has been to what conference lately — and if so, did they state any preferences in their blurbs? (Although while we’re at it, let’s all shout hallelujah for agencies kind enough to state who represents which category outright in a guide listing, saving writers everywhere a whole lot of time.)

Even apart from all that, I think such voluminous lists are potentially problematic. To pick one quandary out of that hat I told you to cling to, I think their breadth often tempts writers into thinking that they do not need to specify a book category when they query.

After all, the logic runs, if the agency says it represents all three of the closest marketing categories, why take the trouble to figure out into which the book fits?

Long-time readers, chant it with me now: because categories are how the industry thinks of books, that’s why. Agents and their Millicents tend to reject queries that do not specify a book category out of hand.

Quoth Joyce: “The actions of men are the best interpreters of their thoughts.” (Hey, I had to double-check the earlier quote, anyway; I did a little quote-shopping.)

If it makes you feel any better, the problems caused by such all-inclusive lists are not just on the writer’s end. Uninformative guide listings, minimally communicative conference guide blurbs, and agency websites that, to put it mildly, do not give a clear indication of what kind of books would make their little hearts sing must, logically, tend to INCREASE the percentage of queries they receive for books outside their areas of specialty in any given day’s mail drop, not discourage them.

Think about it: if the agency doesn’t make its likes and dislikes clear in its guide blurbs or on its website, most potential submitters will be relying upon guesswork in addressing their queries. Which, logically, is going to lead to a whole lot of queries landing on the wrong desks and being rejected summarily — and to Millicents across the industry wringing their overworked hands with increasing frequency, troubling the ceiling with their bootless cries about why oh why are these people sending queries for books that the agency doesn’t even represent. So they send out form rejection letters, so no one learns anything from the process, and lo and behold, they keep receiving queries for book categories they don’t want.

Excuse me, driver, but I’d like to get off. This vicious circle is making me dizzy. I’m guessing that it’s made those of you given to staring helplessly at agency websites and vague guide listings dizzy, too.

Even though it is honestly is in their own best interest to be specific, there are a number of perfectly legitimate reasons an agency might say it is actively seeking a list of categories that looks less like an agent’s specialties than the entire stock of your local Borders.

For example, they might have the editorial connections to place all of those different types of books successfully. This kind of reach is certainly not out of the question for a large, well-established agency, but a great big agency is not necessarily the best choice for every writer and/or every book. (Don’t worry; I’m going to talk how and why tomorrow.)

Fortunately, the standard agency guides routinely print how many clients any listed agency represents, so you need not necessarily track down their entire client list. If it is good-sized — 300 clients, for instance, handled by six or seven agents with different specialties — your task is clear: do a bit of further research to figure out which of those probably well-connected agents has been selling books in your category lately.

(I feel another zany personal opinion coming on: although guide listings typically list a single agent as the contact person for the entire agency, I’ve found that it’s generally in the best interest of the writer to write directly to the member agent who represents YOUR kind of book, rather than the listed contact.)

If the agency in question is small, check to see how long it’s been around — this information, too, is routinely listed in agency guides, and with good reason. Selling books to publishers is hard work; agencies go in and out of business all the time.

Before they have established a reputation and connections within particular book categories, new agencies — and new agents — sometimes spread a pretty wide net for new clients. In such cases, the list of categories they are seeking can turn into a wish list, rather than a true reflection of what they have sold in the past.

Let me repeat that, because it’s important: a list of categories is not necessarily proof positive that an agency has actually sold books in each of them within the last couple of years — or even within living memory. It can also be a list of what the agency WANTS to sell over the next couple of years — a definitional haziness not limited to small agencies, certainly, but common to them.

Which means, in practice, if a particular book category is hot right now, or industry buzz says it will be the next big thing, it’s going to turn up on the lists of quite a few agencies that have not yet sold that type of book — and thus in the index of this year’s agency guide.

Ideally, you would like to be represented by an agent with a solid track record selling your type of book, right? And as I have mentioned, oh, 70 or 80 times in the last year, agents specialize. So do editors. If you write women’s fiction, even a brilliant agent whose sole previous focus are in self-help will probably have a harder time selling your book than someone who sells women’s fiction day in, day out.

An agent who has managed to sell a particular category of book in the past is not only going to have a better idea of who is buying that type of book these days — she’s infinitely more likely to be able to call up the right editor and say, “Listen, you know that fantasy I sold you six months ago? I have one you’re going to like even better.”

Or if she’s not more likely to say it, she’s more likely to be believed when she does.

Seems pretty straightforward, right? But when editors start saying things like, “You know what I’m really looking for right now? A book from Hot Category X,” it’s not all that uncommon for an agent without a track record in Hot Category X to think, “Hmm, I wish I had one of those handy right now.” Completely understandable, right?

Unfortunately, from the perspective of a Hot Category X writer new to the business, it can be pretty hard to tell the difference between an enthusiastic neophyte and a seasoned veteran of Hot Category X sales. Both, you see, are likely to say, “Oh, I know PRECISELY the editor for that.”

This is not, unfortunately, just a matter of my opinion. Ask almost anyone who’s been in the biz for the last decade or so, and you will probably hear a horror story about a great chick lit, historical romance, and/or memoir writer who was hotly pursued by an agent who later turned out to have few (or even no) editorial connections in that direction — and who, having unsuccessfully shopped the book around to 4 of the wrong editors, dropped it like a searing stone. Everyone seems to know someone to whom it has happened.

Yet another reason that it’s an excellent idea to double-check actual sales before you commit to a representation contract. Or indeed, before you query.

If the lead agent (whose name, as often as not, is the name of the agency) peeled off recently from a great big concern, taking her clients with her, she may well have clients across many, many genres. Connections definitely carry over — and since the agent will probably want to advertise that fact, check the listing, website, or conference blurb for a mention of where she worked last.

Then check out THAT agency, to see what they sell early and often.

Do your homework, but try not to get paranoid about it. Much of the time, inappropriately-listed categories aren’t the result of anyone’ being mean or misrepresenting themselves. Industry trends often move faster than guides are released, after all.

Perhaps a category that was hip seven months ago, when the agency filled out the guide questionnaire, but has since fallen out of fashion. Obviously, if an agency was seeking a particular kind of book only because of its marketing potential, and not because they love that kind of book, and it stops selling — or selling easily — they’re going to tell their Millicents to look askance at queries for it.

Yes, it’s a whole lot of work; as our old pal Joyce wrote about something entirely different, “Writing in English is the most ingenious torture ever devised for sins committed in previous lives.” He was talking mechanics, of course, but I doubt you’d find a querier who has been at it for a while who wouldn’t wholeheartedly agree to add Trying to sell to the front of the statement.

This may be a minority opinion, but this process is genuinely hard, even for the best writers. I have faith that you can do it, though. Keep up the good work.

Posted on - 6 Comments on Book Marketing 101: is it too much to ask to find someone nice?

Book Marketing 101: is it too much to ask to find someone nice?

I was thinking about you yesterday, readers, as I was taking scones to the poll workers. (For those of you reading this outside the U.S., yesterday was Election Day.) I usually take bagels — I volunteered as a poll worker once; it’s a 15-hour day — but a new bakery’s just opened up in the neighborhood, and what better way to introduce ‘em to the locals?

Why did this remind me of you, you ask? Because no matter how many election days see yours truly and partner coming through our local high school’s absurdly heavy double doors with goodies, the poll workers are always surprised to be treated with kindness. In the midst of dealing with the super-rushed, the resigned, and the confused, they always seem shocked that anyone would recognize that their job is a hard one.

I constantly see this same “What do you mean, you’re going to treat me like a human being?” weariness in the eyes of aspiring writers who have been querying for a good long time.

It’s completely understandable, of course. After a couple of dozen form-letter rejections — basically, being told by a faceless entity that one’s work is not good enough, but not being told how or why — it’s very, very easy to start to believe that agencies and publishing houses are staffed by writer-hating ogres, leering loreleis who cajole writers into sending in their hopes and dreams, purely for the pleasure of smashing them into the ground.

But the fact is, this just isn’t the case. There are a few mean people, of course, as in any profession, and I suppose it’s not out of the question that some perversely masochistic hater of the written word might choose to torture herself by becoming an agency screener.

For the most part, though, if you have the opportunity to talk to an agent, editor, or one of their overworked screeners, you will discover someone who genuinely adores good writing and is sincerely eager to promote the interests of those who produce it.

Stop laughing; it’s true.

Not everyone agrees on what constitutes good writing, of course — one doesn’t have to hang around the industry very long to realize that there are folks out there who apparently don’t make too strong a distinction between what is marketable and what is well-written — but contrary to cynical rumors perennially circulating on the writers’ conference circuit, it’s rare to find an agent or editor who genuinely regards writers as merely the necessary evil behind a successful book.

So why do so many of their form-letter rejections, conference speeches, websites, and even statements in agency guides convey, to put it politely, the opposite impression?

An array of reasons — absolutely none of which have anything to do with you or your writing. Please, please do no fall into the trap of taking it personally.

In the first place, form-letter rejections are now the norm in the industry. Period. Even for submissions — yes, even when an agent or editor has asked to see the entire book. It’s annoying as heck for the writer who receives them, of course, but the fact is, boilerplate rejections are the industry’s reaction to the incredible rise in queries since the advent of the home computer.

Like so many other puzzling aspect of the submission process, it can be explained by the agents’ desire to save time. Which, as long-time readers of this blog know, can be darned hard in an agency that receives 1000 queries per week.

See why I don’t think you should take it personally?

And while reason tells us that it would take only a few seconds per query for the agent or screener to scrawl a couple of words of explanation in the margin of a pre-printed rejection (which does happen occasionally, if a screener has mixed feelings about the rejection), the sheer volume of envelopes on Millicent’s desk tends to discourage it.

Do I hear some disgruntled murmuring out there? “But Anne,” a few lone voices cry, “this isn’t what I’ve heard. I’ve always been told — sometimes by agents speaking at writers’ conferences — that if I have been querying for a while and receiving only form rejections, I must be doing something terribly wrong.”

I’ve heard that one, too — and interestingly, I’ve sometimes heard agents who use form-letter rejections heavily say it. So my first response is: poppycock.

This is, in fact, an outdated notion. Gone are the days when only those illiterate queries and submissions without a prayer of being salvaged were brushed off in this manner — although, to tell you the truth, since the invention of the photocopier, there have always been more agencies and publishing houses using boilerplate rejections than was generally recognized.

It’s just too good a way to plow through the day’s mail.

To understand why, place yourself in Millicent’s moccasins for a moment: she’s been screening submissions all day, and she wants to go home on time in order to crank out those grad school applications sitting on her desk at home. (Oh, she dreams big, our Millicent!) Standing between her and the door are the 150 query letters that arrived in the morning mail — probably more, if it’s a Monday — and she knows that another 150 or so will be dumped on her desk tomorrow.

Isn’t it in her interest to get through each of those queries as quickly as humanly possible?

This is precisely what she does, of course. For a bone-chilling insight on just how draconian that process can be written by an actual Millicent, I highly recommend the excellent Rejecter blog, but those of you who have followed this Book Marketing 101 series already have a basic idea of the carnage that follows, right? “Dear Agent” letters and queries for book categories her agency doesn’t represent are rejected unread, of course, as are letters that fail to conform to the norms of submission. (For a crash course on just what those norms are, please see the HOW TO WRITE A QUERY LETTER category at right.) For each, she stuffs the agency’s boilerplate rejection into the accompanying SASE.

Those are quick; the more professional ones take a little longer. But almost all of them are going to go.

And that, too, is partially a function of time. Think about it: since an acceptance requires a personalized letter or e-mail, it takes longer to accept a query than to reject it, right? And if Millicent has already decided to reject a query, which is she more likely to do when she’s trying to get out of the office, give a detailed explanation why, or just reach for that pile of rejection letters?

Would it affect your answer to know that take the easy route might save her a full two minutes? Not a lot of time in the life of the writer who has poured years into writing the book being queried, I’ll allow, but the sheer volume she faces precludes lingering. (150 queries x 2 minutes/query = 300 minutes, or 5 hours)

If she works at an agency that accepts e-mailed queries — still not the norm, but becoming more common all the time — her rejection rate is probably even faster, and she is probably using pretty much the same boilerplate.

This seems to come as a surprise to many habitual e-queriers: after all, how long could it possibly take to give a sentence or two of actual feedback?

We writers tend to forget this, but to most of the earth’s population, the transposition of thought into written sentences is a time-consuming and sometimes even painful process. A good reader is not always a good, or even adequate, writer.

Which is a nice way of saying that Millicent is unlikely to reinvent the wheel each time she taps out an e-rejection. It’s much more time-efficient to paste the same surface-kind language her agency has been cramming into SASEs for years.

To experienced eyes, the same stock phrases — and often even the same sentences — are evident in pretty much every boilerplate rejection, be it electronic or paper-based. I’m sure you recognize them: Your manuscript does not meet our needs at this time. We are only accepting clients selectively. I just didn’t fall in love with it.

And that’s just from the agencies that bother to respond to e-queries; increasingly, I’ve been noticing, agencies that accept electronic queries have started to state outright on their websites that the querier will only hear from them if they are interested, a level of brusqueness practically unheard-of for mailed queries. Presumably, then, they prefer e-queries primarily for the ease with which they can be deleted.

Personally, I find this practice kind of appalling: with a form-letter rejection, at least, the writer can be sure that the query reached the agency; without a response, how can she ever be absolutely sure that her missive didn’t just go astray?

Not to mention the fact that the human eye tends to skim on the screen, zipping across even the most beautiful prose with a rapidity it never would on paper. (See why I habitually discourage e-querying?) And since e-querying and e-submission is substantially less expensive than paper querying for writers based outside the US (to query an agency here, the stamps on the SASE need to be in US currency, which can be quite spendy to track down abroad; to buy them online at face value, try the USPS website), I worry that foreign writers might be encouraged by the relative cheapness of e-querying to place their queries at a competitive disadvantage.

Okay, I’ll admit it: all of this may not be the best way to make my point that most agents and editors are really rather fond of writers and their work. My point is that precisely because such practices — form-letter rejections, non-response rejections, writing in blurbs — are impersonal by definition, it doesn’t make sense, logically, to read them as a reflection upon your work.

Seriously, there is nothing to read into a statement like I’m sorry, but this does not meet our needs at this time, other than a simple, unnuanced No.

Which, admittedly, is lousy enough to hear — but it certainly is not the same as hearing, “You know, I really liked your premise, but I felt your execution was weak,” feedback that might actually help a writer improve the next query or submission. And it’s definitely better than hearing what so many writers read into such statements, hostility that amounts to ”Take it away — this is loathsome!”

At minimum, it should NEVER be read as, “Since I’m saying no, no one else will ever say yes.” Just note the response — and send out the next query immediately.

I sense some lightening of writerly hearts out there, but still, some strategic-minded spirits are troubled. “But Anne,” I hear a few quiet voices saying, “this is all very well as encouragement, but why are you telling us this in the midst of a series of posts on how to build a querying list?”

Because, sharp-minded questioners, in working with my clients and preparing these blog posts, I reading through quite a few listings, websites, conference blurbs: in short, I have been sifting through what a writer trying to glean some sense of a particular agent’s preferences might find. And over the years, I haven’t been able to help but notice that just as many aspiring writers read a certain hostility into form rejections, they sometimes read a coldness into the listings and blurbs themselves.

I don’t think this is in the writer’s best interest, as far as pulling together a querying list goes. Here’s why.

While some agencies seem to go out of their way to be encouraging, others come across as off-puttingly intimidating. Most of the time, it’s just businesslike advice: Query first by mail. Include SASE. Query before submitting. No e-mail queries. A bit terse, perhaps, but nothing to cause undue dismay.

Sometimes, though, these statements — which are, the shy writer thinks, how the agency is choosing to promote itself to potential clients — can come across as positive discouragement to query at all.

Chief among these, naturally, are the ones that actually ARE intended to discourage queriers: We do not accept submissions from previously unpublished writers. New clients considered by recommendation only. Does not consider science fiction, fantasy, or mysteries. Or my personal favorite from the first page of the guide currently at my elbow, Although we remain absolutely dedicated to finding new talent, we must announce that until further notice we can no longer accept unsolicited manuscripts. We also cannot accept queries or submissions via e-mail.

While a thoughtful peruser might be left wondering, in this last case, how precisely the agency in question acts upon the absolute dedication it mentions, having so emphatically cut off the most logical manners of exercising it, it is usually best to take such statements at face value. If an agency isn’t considering books like yours, or if it relies upon its existing client list to recruit new writers for them (not all that unusual), querying them isn’t going to be a very efficient use of your time, anyway.

Similarly, when a listing or blurb includes a simple statement of preference, along the lines of No phone calls or Include first five pages with query, this information can be very helpful to the writer. It’s worth seeking out. After all, practical information like We never download attachments to e-mail queries for security reasons, so please copy and paste material into your e-mail is always worth following.

Hey, I’m all for anything that keeps Millicent’s itchy finger away from that delete button.

Frankly, I consider specificity a very good sign in a listing; as anyone who has flipped through one of the standard guides can tell you, it’s fairly rare. Whenever I see a website whose organizers have taken the time to give the logic behind their preferences, I think, “Wow, this agency has given the process some thought. Vive la difference!”

But listings, websites, blurbs, and even conference speeches that bark advice at the writer — and, once notice, it tends to be the same advice, over and over again — can be harder to decipher. Does the assertion that I do not take on books described as bestsellers or potential bestsellers, for instance, mean that the agent is specifically looking for less commercial work, that he doesn’t like to see target market demographics in an e-mail, or just that he’s tired of receiving boasts? Does This agency prefers not to share information on specific sales mean that they don’t have many big names on their client list, that they tend to sell to smaller presses, that they are too new an agency to have many clients’ books on the shelves yet — or just that the guy whose job it was to fill out the questionnaire was in a hurry?

Here, too, the impulse to read character into the responses can easily run amok — but what a temptation some of agencies do provide! For example, does the order Be professional! mean that the agency stating it is interested in working with a writer new to the business, or doesn’t it? And why, the nervous would-be querier wonders, does this agency immediately leap to the conclusion that I intend to be unprofessional in my approach?

Keep reminding yourself: this is generic advice, not intended for your eyes alone. Nor is it a personality evaluation for the agent who wrote it — again, probably not a professional writer.

There are a couple of reasons for the barked advice — the first of which is, perhaps not surprisingly, the same as the primary justification for form-letter rejections: an attempt to save themselves some time. An agent doesn’t have to receive very many phone calls from aspiring writers before she notices that each takes up quite a bit more time than reading a query letter, after all, or be buried under an avalanche of unrequested manuscripts before establishing a policy that she will read only what she has asked to see.

In practice, though, you are probably not the target audience for these bits of advice. The terser listings and blurbs tend to focus upon what NOT to do or send, after all. This implies a focus upon the avalanche of queries they receive, not on the plight of the sender of this week’s 657th letter.

In my experience, the habitual readers of the standard agency guides — at least the ones who are predisposed to follow directions — are not the ones who need to be told always to include a SASE, or never to send an unsolicited manuscript; these are the wholly admirable souls who have done their homework, bless ‘em.

But the overwhelming majority of generic queries — and pretty much all of the much-deplored “Dear Agent” variety — come from aspiring writers who have not taken the time to learn the rules of the game. (Unlike, say, you.)

So when a listing strikes you as off-putting, ask yourself, “Is this snappish list of don’ts aimed at me — or at the nameless person who sent a query without knowing to include a SASE? If it’s the latter, I’m just going to glean this listing or website for what applies to me.”

“I can understand why an agent might want to give generic querying advice at a conference or on a website,” you argue, and cogently, “but the standard agency guides have entire articles about how to query, for goodness’ sake! Do we really need 74 agents also reminding us to query before sending a manuscript?”

Good point, oh skeptical one. But it brings me back to my earlier point: most agents are not writers. Thus, few of them have ever queried a book of their own.

This sounds like a truism, but actually, I don’t think that aspiring writers tend to think about its implications much. It means, among other things, that the average agent may not be aware of just how hard it is for even the best manuscript to attract representation these days. (Tell the truth now: if someone had told you how hard it was before you tried it yourself, would YOU have believed it?) They may not realize that it is now quite common for a very good writer with a truly fabulous book to NEED to query 50 or 100 agents before finding the right fit.

Which makes it entirely safe to conclude that they are not given to thumbing through the nearest agency guide in their odd leisure moments. I seriously doubt most of them are aware just how much repetition there is.

Again, useful for the writer who is predisposed to reading character into trifles (and what novelist isn’t?) If you approach those pithy little bursts of advice recognizing that their producers could conceivably believe that this listing might well be the first time anyone has ever heard of a SASE, they make considerably more sense.

Whew, this is a long post, isn’t it? And yet, amazingly, I still have a bit more to say on the subject of how to read agency listings; saving up my thoughts for intermittent posts has evidently produced a backlog in my brain. More follows after I have rested up a bit.

Keep up the good work!

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Book Marketing 101: finding out who represents what — as in NOW

I’m getting close, I hope, to winding up the how-to-track-down-agents-to-query part of this series — and, ultimately, the Book Marketing 101 series as well. Frankly, I’m eager to get back to some issues of craft… although, of course, given my very practical focus, I shall probably discuss them within the context of common manuscript failings that make agency screeners’ hair stand on end.

Which wouldn’t have been a bad image to use on Halloween, come to think of it: Millicent in a fright wig, permanently scarred by the haunting memory of submissions past.

Last time, I waxed long, if not eloquent, on the desirability of bolstering up the information one might find in a standard agents’ guide, a conference blurb, or even an agency’s website with a little further research. Today, I’m going to talk about where to go to do it.

Fasten your seatbelts, everybody: it’s going to be a bumpy ride.

Let’s assume, for the sake of argument, that you have been conscientiously haunting the library for the past month, shaking the Dewey Decimal System vigorously until a dandy list of authors of books like yours dropped out of it. You’ve already tracked down the agents thanked in the acknowledgments, and now you’re all set to track down the others. And, having embarked upon that laudable endeavor, one question is ringing in your mind like the Liberty Bell:

Why on earth is this most basic information SO difficult to come by?

There’s no good reason for it, you know, at least in North America. Since all publishing deals in the U.S. are matters of public record (not the financial specifics, perhaps, but definitely the players), gathering this data should be the proverbial walk in the park. But it undoubtedly isn’t, at least without paying for access to an industry database.

Sometimes, you can learn who represents an author via a simple web search, but this, as I’m sure some of you know from frustrating experience, can be very time-consuming.

Why? Well, a standard search under the author’s name will generally pull up every review ever published about her work. As well as every article in which she is mentioned, and prompts to buy her book at Amazon AND B & N — not in that order — as well as the author’s own website, which often does not include representation information, surprisingly enough.

Wading through all of this information can be a long slog, and does not always lead to what you need.

That doesn’t mean, however, that none of what turns up will help you. If you are searching for the agent who represented a specific book, it is worthwhile to check out the industry reviews excerpted on the booksellers’ sites. Occasionally, the agent’s name is listed at the end of these reviews.

(Why would these reviews list such an arcane detail? Well, the industry reviews are the advance press — Kirkus, Library Journal, Publishers Weekly — reviews written primarily for the benefit of retailers who are considering stocking the book, not readers who might conceivably buy it from retailers. They appear considerably before the release date; long enough, in fact, that it is not unheard-of for editors to pull a book from the print queue that has received a less-positive-than-anticipated advance reviews, so that the book may be re-revised prior to release. Print reviews, by contrast, tend to coincide with the book’s release, and are aimed at the general reading public. Thus, they seldom contain information of interest only to people in the industry.)

Actually, Amazon, B&N, and Powell’s all often post industry reviews, too, and it’s always worth checking to see if Publishers Weekly did an article on the deal. And if you really wanted to take a month to get a feel for who was who in your genre, you could sit down and read the last year’s worth of advance reviews. (If you do, and you write SF/fantasy, stick with Kirkus.)

But honestly, who has the time to read all of that AND write?

You were thinking that already, weren’t you? I can hear chairs shifting out there; skepticism is in the air, I can feel it. “Anne, Anne,” I hear some of you restless-but-observant types muttering, “you’ve been telling me for over two years that agents and editors are massively busy people who become impatient during the course of a two-minute pitch. Do you seriously expect me to believe that if THEY wanted to find out who represented a particular book, they would go shuffling though 50 websites?”

Okay, you’ve got me there: they wouldn’t. They would consult one of the standard industry databases. The catch: those databases are by subscription.

Translation: it’s gonna cost you something over and above your time.

Usually, you ostensibly join a sort of club, and one of the perqs of membership is database access. Almost invariably, you buy membership in specified time increments (often a month), rather than per-use, so if you are up for gorging yourself on agent info, you could conceivably lock yourself in a room with your computer for a week or two and generate a list of a couple of hundred names, along with the specifics of who has sold what lately, then cancel your membership.

You might be a little sick to your stomach afterward, having learned so much about what is and isn’t selling at the moment, but at least you would have a very up-to-date list.

Personally, I prefer the Publishers Marketplace database; it’s not terrifically expensive, and agents often use it themselves. It has a very straightforward function called WHO REPRESENTS, very easy to use. Feed in your favorite authors’ names, and presto! you have instant access to who sold their most recent projects. This, as those of you who have been trying to ferret out such information already know, can literally save you months.

You can also track individual agents, to see whom they represent and what they have sold in the last few years. If you sign up for the for-pay Publishers Lunch e-mailings (which isn’t a bad idea, as pretty much everyone in the industry reads it and/or Publishers Weekly; it’s a great way to gain a basic idea of how the biz works and how swiftly publishing fads change), you will gain access to this database.

PM charges month-to-month, so if you are strapped for cash, you could easily generate a list of authors, join for a month, search to your little heart’s content, then cancel. But you didn’t hear it from me. Or you could corral a few of your writer friends to go in on an ongoing subscription with you, with the understanding that you’ll share the data.

Even then, you might find it a little spendy, so I hasten to add: as savvy reader Nadine pointed out a few days ago, PM’s website does allow non-members to search at least part of its database; if you’re looking for who represented a book sold within the last few years, this is a good quick option. I notice, however, that such searches do not yield specific deal information — which renders it considerably more difficult to check what, for instance, an agent has sold in the last 6 months.

The difference, really, lies in the ability to fine-tune that query — and how much information you want to get about who is selling in your chosen book category right NOW, as opposed to a year or two ago, when the books hitting the shelves now were being acquired by editors.

Personally, I kind of like being able to look up everything that’s sold in my genre within the last month, but as we all know, my tastes a trifle odd.

Before you dismiss the idea of spending money on professional database access, do sit down and figure out how much your time is worth, because the practically-free method of acquiring the same information that I am about to suggest is so time-consuming that a subscription service may start to look downright reasonable.

If you DO have the time to invest, there is a free way to find out who represented any book, if it was published within the United States. As I mentioned above, the sale of a book is a matter of public record, and as such, publishers must provide information about who represented the author to anyone who asks.

So how do you get ’em to do it? Pick a book, call the publisher (there is often a phone number listed on the copyright page, to facilitate further book sales; if not, try the publisher’s website), and ask to speak to the publicity department. When you reach a human being (have a magazine handy; it can take awhile), ask who the agent of record was for the book.

You may encounter a certain amount of incredulity at your old-fashioned approach, but do not let that deter you: they are obligated to give you the information.

See why I thought you might find it a tad too time-consuming?

Don’t worry; I still have a few time-saving tricks up my sleeve. Keep up the good work!

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Book Marketing 101: playing hide and seek with agents

Oh, how I am looking forward to the day when I can be writing and editing in my office again! There’s nothing like a nice, ergonomically-correct computer set-up and full-spectrum lights for writing, and I’ve been missing both terribly.

Yes, I’m still bed- and couch-bound these days, for the most part. (The other parts consist of making tea and dragging myself to the doctor’s office.) The worst of it is that short of cutting off communication with the outside world altogether, I can’t avoid all of those annoying telemarketing calls with which home phones are continually plagued all day long.

It’s just like spam, but with a loud, persistent ringing sound attached. And if I refuse to answer, my caller ID informs me, they just call again later.

I’ve tried everything to stop them: I routinely ask to be taken off their lists (which they are required by law to do, but often don’t); I’m on the national do-not-call list (which, alas, does not apply to charitable organizations or political causes); I ask point-blank if the telemarketer is incarcerated (not uncommon, as prison labor is notoriously inexpensive). Yet still they come.

The other day, I got a real lulu, a bone fide prizewinner in the coveted rudeness category. First, the call began with a recorded message telling me to hold for the next available operator, as it I had called them. I can’t imagine anyone’s being so bored or lonely as to stay on the line for any reason other than mine: to order them to remove me from their call list. When a representative came on the line (with tell-tale sounds of other telemarketing voices in the background), I did just that.

And he refused, insisting that he was not a telemarketer at all, but instead offering a service. I explained, none too gently, that soliciting business over the phone was, in essence, telemarketing, and that I still wanted to be taken off the list. Ah, but there wasn’t a list, he told me triumphantly: he had my file.

“What’s the difference?” I asked. “And how does that affect the fact that I’ve already told you no twice?”

He could not explain the difference; neither could his manager. In the end, I had to threaten to call the Federal Trade Commission before they would agree to take me off their non-existent list. “Look,” I told the manager, “the fact that you call your telemarketers representatives and your call lists files does not change the facts of what you are doing. You’re soliciting customers via telephone, so you’re subject to the same rules as any other telemarketer.”

Apparently, this is what is known in the call center as giving attitude.

I’m sure that you’re wondering by now: is this anecdote merely the rambling of someone who has barely seen the outside of her house for seven weeks and counting, or does this actually have something to do with the topic at hand, finding agents to solicit?

Hold for our next representative, and you shall see.

For the past couple of weeks (in fits and starts), I have been going over the standard advice about how to find out who represents whom, so that you can query the agents of authors whose work resembles yours. And, as you’ve probably noticed, most of the methods I have covered so far involve a heck of a lot of legwork for the writer: spending hours in bookstores, searching for acknowledgment pages that may or may not be there, going to author readings, making use of connections made at conferences, through writing groups, etc.

In essence, this advice is predicated on the assumption that the information is out there; it’s just the writer’s responsibility to search for it. And in a world where even reputable journalists’ primary research methodology is the Internet search, this seems agonizingly slow.

But as anyone who has ever typed the words literary agency into a standard search engine, trolling for agents online is not necessarily any faster. Indeed, it is sometimes even slower, as like telemarketing calls, the results can be pretty indiscriminate. Even when one finds an agency’s website via a generic search, it often takes significant further research to figure out if they are reputable, have a good track record, and represent what you write.

A writer does need to be careful, after all: an attractive website does not necessarily credibility prove, and there are, unfortunately, scammers out there who pose as legitimate agents. For someone new to the game, it can be awfully hard to tell the difference.

Why? Well, the aspiring writer market is a large one; just look at how many conferences, seminars, books, and magazines there are designed for it. Because success is elusive and the process genuinely confusing even to many who have been at it for a while, a business that offers what appears to be a means around the usual long, hard slog can sound awfully appealing to many.

But the fact is, there just isn’t a short cut around the hyper-competitive querying and submission process. You can learn how to do it more professionally, but as far as I know, no one has yet bottled sure-fire literary success and offered it online to any comer.

Many of the businesses that profess to do just that are clever about it, though. Just as my caller used a name switch from telemarketer to call center to imply that his business was something it wasn’t, sometimes websites aimed at appealing to the desperation of the querying writer give judicious small tweaks to their sites to give the impression that they are offering representation, whereas they are actually offering something quite different.

Usually, it’s an editing service — at a price far, far higher than a reputable freelance editor would charge.

A good rule of thumb for weeding out the questionable: if an agency requests money from potential clients up front — usually called a reading or editing fee — it should set off warning bells. (If you’re in doubt about what fees are and are not reasonable, please see the FEE-CHARGING AGENCIES category at right.)

Why should an up-front charge render you suspicious? Because reputable agencies, my dears, earn their money through commissions on their clients’ writing — and that requires selling books. If a website tells you otherwise, it would behoove you to double-check its credentials.

How can you check? First, if the agency is located within the U.S., find out if it is a member of the Association of Authors’ Representatives. The AAR takes the ethics of its members very seriously, bless ‘em, and it flatly forbids them to charge extraneous fees.

So you see, I’m not the only one who considers agents’ charging reading fees highly questionable.

Another good place to check is the Preditors and Editors website, which allows you to look up both individual agents and agencies. P&E acts as a clearinghouse for complaints; if they learn that an agency has been charging fees, they will say so. Also — and this is useful — they code their listings by whether they have been able to verify if an agent or agency has actually sold any books.

The mere fact that they have seen fit to note that should give you some indication of just how many good writers have been burned by fake agencies.

A third great resource is the Absolute Write water cooler, where aspiring writers’ comments on individual agents and agencies are indexed for your perusing pleasure. They also garner information on publishers and share advice about avoiding scams.

This is not a complete list, of course, but it should get you started. (And please, those of you who have done your time in the agent-searching trenches: if you have other suggestions for sites useful in the searching process, share ‘em via the comments section, below.)

While it may seem Luddite-like to suggest it, two of the most reliable agency guides are in book form, the Herman Guide and Writers Digest’s perennial bestseller, Guide to Literary Agents. Both come out every year — and since agents move around so much, it is a good idea to rely upon the current guide, rather than one from a couple of years ago.

Yes, buying them every year can be a mite spendy — but there’s no law saying that you and twelve of your writer friends can’t all chip in on a single copy, is there?

These guides are both excellent places to find contact information for agents — which is to say, I have always found them more useful to get the nitty-gritty on agents already identified as appropriate for a particular book than as a first stop for agent-searching.

It certainly would be possible to use them as a first stop, however. Both list agents by specialty — a boon for anyone seeking basic information about whom to solicit — and both routinely ask agents to specify which book categories they are seeking, and which they would reject on sight. Personally, I prefer the Herman Guide — it is chattier and tends to ask more interesting questions — but usually, it covers a smaller range of agencies.

So why shouldn’t you just flip to the index, make a list of every agent who represents your kind of book, and send the same category-specific query to each without further research?

Well, frankly, you could; truth compels me to say that I do know many authors who landed their agents that way.

However, this kind of broad, one-size-fits-all solicitation tends not to be as successful, for precisely the same reason that telemarketing calls are so annoying to receive: they are geared for a generic audience, rather than the desires of a particular human being. (For some impassioned disquisition on why vague querying is unstrategic, please see the WHY GENERIC QUERIES DON’T WORK category at right.)

As you may be gathering, I’m a fan of gathering information from a number of sources — which the guide listings’ seeming completeness often discourages. Since the amount of information offered varies quite a bit from agency to agency (I’ll explain why in my next post, I promise), most aspiring writers simply assume that where there is little presented, there just isn’t much to tell.

However, that’s not really true. Most guide listings are pretty terse, focusing upon the agency’s preferences as a whole rather than those of the member agents.
Although admittedly, there are exceptions, it can be very difficult to glean enough information to personalize a query well.

The usual problem: when they list what authors an agency currently represents, they tend to stick to the best-known clients — in other words, generally not those who have sold a first book within the last year or two.

Yes, it’s nice to see names that you recognize, but an agency’s big sellers are often neither their most recent sales nor a particularly good indicator of that they are looking for NOW in a NEW client.

Why is getting up-to-date info so important? Well, agents’ preferences change all the time; so does the book market. What they were looking for three or four years ago isn’t necessarily what they are seeking today. I always concentrate on what the agent has sold within the last year as the most reliable indicator of what s/he would like to see in a query next week.

And even in the rare instances where the blurbs do provide up-to-date titles, few of the guides include the authors’ names in the index, so the aspiring writer is reduced to skimming the entire book, looking for familiar writers. Not terribly efficient, is it?

I have, of course, much more to say about using the standard guides, but for today, let me leave you with this: we all know how annoying it is to be solicited by a telemarketer or spammer who hasn’t the faintest idea of our personal likes and dislikes, right? That kind of mass marketing operates on the assumption that if it sprays widely enough, it will eventually hit someone who is actually interested it what its purveyor is selling.

It is every bit as annoying to agents — and still more to our old friend Millicent the screener, who reads queries all day, every day — to be solicited in this manner by aspiring writers. Targeting makes more sense. Yes, it is time-consuming to do the legwork to find out about individual agents’ literary preferences, but ultimately, it’s more likely to be successful.

I know that it seems practically Victorian to say this in the age of instant web searching, but often, tracking down those preferences requires looking in more than one place. It requires, in fact, a bit of cross-checking, not only because preferences change and agents change agencies but — as I’m sure those of you who have been at it a while have are already aware — frequently, the information posted about an agency in one source does not match what is posted elsewhere.

The world is a complex place, my friends: more on using the guides and other resources to navigate it follows next time. In the meantime, wish me the best of luck in dodging telemarketers, and keep up the good work!

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Book marketing 101: but what if I just walk up and ask?

While I was on the subject of tracking down who represents whom, so that you may query agents who represent books similar to yours, I thought I would make a slight detour to an agent-finding strategy favored by the bold: walking up to a published writer (or a pre-published but agented one) and simply saying, “Do you mind if I ask who represents you?”

Writers tend to be nice people; they’re often very happy to give a spot of advice and encouragement to someone new to the game.

Given how VERY useful responses to this question can be for aspiring writers, it’s kind of astonishing how infrequently one hears it at author readings. But really, “Who represents you, and how did you land your agent?” almost always elicits a response that’s interesting enough to entertain the non-writers in the audience, too.

Kinda changes the way you think of author readings, doesn’t it?

If you live in or near a big city with some good bookstores, chances are very good that there are readings going on somewhere in town practically every day of the week. And trust me, if you walk into the best bookstore in town, saunter up to the register or information desk, and ask for a calendar of readings, the staff will be OVERJOYED to direct you to one. Or put you on a mailing list.

Here in Seattle, we’re pretty lucky: not only do we have several very good independent bookstores that regularly host readings and signings, but we also have the Stranger, a free newspaper that routinely lists all of the author readings for any given week, along with brief summaries of their books. (Possibly because the editor won the PEN West award for a memoir a few years back.)

When you’re agent-hunting, it’s usually more worth you while to go to readings by first-time authors than people whose names have graced the bestseller lists for quite some time. Often, new authors are downright grateful to anyone who shows up, and doubly so to anyone who asks an interesting question. They’re usually pretty grateful to their agents, too, and thus like to talk about them.

As a fringe benefit, they will often blandish their local writer friends — publishers’ publicity departments generally ask authors for lists of cities where they have lots of friends, and set up readings accordingly — into attending their readings, just so someone shows up. Sometimes, these helpful friends are willing to tell you who their agents are, and what they represent.

Seriously, it’s worth a try. To be blunt about it, you’re far more likely to garner an actual recommendation to query a new author’s agent than from an established author, especially if you listen politely, laugh at the jokes in the reading, and hang out to talk afterward.

Why do the established tend to be more stand-offish about it, you ask? Contrary to popular opinion, it’s not usually because they’re mean. Just experienced.

Let’s revisit some of the characters from my long-ago Industry Faux Pas series who gamely walked up to published authors and asked for their help. The etiquette in this situation can be a little murky — after all, these authors need to regard anyone who approaches them at a reading as a potential book buyer, and thus may come across as friendlier than they intend — but these examples should help you steer around potential road blocks.

Enjoy!

Because the road to recognition is usually so very long and winding, many savvy writers seek to speed things up a trifle by enlisting the help of already established – or already agented – writers on their behalf. This is not a bad idea – but, like everything else, there’s a right way to do it and a wrong way.

Come with me now to the land of hypotheticals, to explore the latter.

Writer-approaching scenario 1: Isabelle notices in her local paper that Ignatz, a writer whose work is similar to hers and is aimed at the same target market will be giving a reading at a local bookstore. She makes a point of attending the reading, and during question time, stands up and asks point-blank who represents him – couching the question within a request for permission to use him as a query reference. Ignatz laughs uncomfortably, tells an agent-related anecdote, and when she presses for a name, tells her to see him afterward.

Isabelle waits patiently until all those who have bought books have presented them to Ignatz for signing, then repeats her question. “I haven’t read your book,” she tells him, “but from the reviews, our work has a lot in common.”

Ignatz, professional to the toes of his well-polished boots, casts only a fleeting glance at her empty hands before replying. “I’m sorry,” he says, “my agent has asked me not to refer any new writers to him.”

What did Isabelle do wrong? (And, for extra credit, what about Ignatz’s response marks it as a brush-off, rather than a simple statement of his agent’s feelings on the subject?)

Isabelle committed two cardinal sins of author approach. First, she did not evince ANY interest in Ignatz’s work before asking him for a favor – and a fairly hefty favor, at that. She did not even bother to buy his book, which is, after all, how Ignatz pays his rent. But since he is quite aware, as any successful writer must be, that being rude to potential readers may mean lost business down the line, he can hardly tell her so directly.

So he did the next best thing: he lied about his agent’s openness to new clients.

How do I know he lied? Experience, my dears, experience: had his agent actually not been accepting new clients, his easiest way out would have been simply to say so, but he did not. What he said is that his agent asked HIM not to recommend any new writers; a subtle difference.

Most agents rather like it when their clients recommend new writers; it saves the agent trouble, to use the client as a screener. So, generally speaking, if an agented writer says, “Oh, my agent doesn’t like me to recommend,” he really means, “I don’t like being placed in this position, and I wish you would go away.”

How has Isabelle placed Ignatz in a tough position? Because she has committed another approach faux pas: she asked for a reference from someone who has never read her work — and indeed, didn’t know she existed prior to that evening.

From Ignatz’s point of view, this is a no-win situation. He has absolutely no idea if Isabelle can write – and to ask to see her work would be to donate his time gratis to someone who has just been quite rude to him. Yet if he says yes without reading her work, and Isabelle turns out to be a terrible writer (or still worse, a terrible pest), his agent is going to be annoyed with him. And if he just says, “No, I don’t read the work of every yahoo who accosts me at a reading,” he will alienate a potential book buyer.

So lying about his agent’s availability is Ignatz’s least self-destructive way out. Who can blame him for taking it?

Let’s say that Isabelle has learned something from this encounter. Manuscript in hand, she goes to another reading.

Writer-approaching scenario 2: Isabelle spots another reading announcement in her local newspaper. This time, it’s an author whose work she’s read, Juanita; wisely, she digs up her dog-eared copy of Juanita’s first novel and brings it along to be signed, to demonstrate her ongoing willingness to support Juanita’s career. She also brings along a copy of her own manuscript.

After the reading, Isabelle stands in line to have her book signed. While Juanita is graciously chatting with her about the inscription, Isabelle slaps her 500-page manuscript onto the signing table. “Would you read this?” she asks. “And then recommend me to your agent?”

Juanita casts a panicked glance around the room, seeking an escape route. “I’m afraid I don’t have time to read anything new right now,” she says, shrinking away from the pile of papers.

This, believe it or not, happens even more that the first scenario – and with even greater frequency at writers’ conferences. Just as some writers have a hard time remembering that agents have ongoing projects, lives, other clients, etc. whose interests may preclude dropping everything to pay attention to a new writer, so too do established writers – many, if not most, of whom teach writing classes and give lectures in order to supplement their incomes.

So basically, Isabelle has just asked a writing teacher she has never met before to give a private critique of her manuscript for free. Not the best means of winning friends and influencing people, generally speaking.

Yes, the process of finding an agent is frustrating, but do try to bear in mind what you are asking when you request help from another writer. Just as querying and pitching necessarily cuts into your precious writing time, so do requests of this nature cut into established writers’ writing time. Other than your admiration and gratitude, tell me, what does the author who helps you get out of it?

This not to say that some established writers don’t like to offer this kind of help; many do. But even the most generous person tends to be nonplused when total strangers demand immense favors. Establishing some sort of a relationship first – even if that relationship consists of nothing more than the five-minute conversation about the author’s work that precedes the question, “So, what do you write?” – is considered a polite first step.

In other words: whatever happened to foreplay?

This particular set of problems is not discussed much on the conference circuit – or, to be precise, they are not discussed much in front of contest attendees; they are discussed by agents, editors, and authors backstage at conferences all the time, I assure you, and in outraged tones.

Why? Because, alas, for every hundred perfectly polite aspiring writers, there are a handful of overeager souls who routinely overstep the bounds of common courtesy – and, as I can tell you from direct personal experience, it’s not always easy being the first personal contact a writer has with the industry: one tends to be treated less as a person than as a door or a ladder.

And no one, however famous or powerful, likes that. Case in point:

Writer-approaching scenario 3: at a writers’ conference, Karl meets Krishnan, a writer who has recently acquired an agent. The two men genuinely have a great deal in common: they live in the same greater metropolitan area, write for the same target market, and they share a love of the plays of Edward Albee. (Don’t ask me why; they just do.) So after hanging out together in the bar that is never more than 100 yards from any writers’ conference venue, it seems perfectly natural for Karl to e-mail Krishnan and ask him to have coffee the following week.

Within minutes of Krishnan’s arrival at the coffee shop, however, he is dismayed when Karl pulls a hefty manuscript box out of his backpack. “Here,” Karl says. “I want to know what you think before I send it to the agents who requested it at the conference. And after you read it, you can send it on to your agent.”

Krishnan just sits there, open-mouthed. As soon as his cell phone rings, he feigns a forgotten appointment and flees.

Okay, what did Karl do wrong here?

Partially, he echoed Isabelle’s mistake: he just assumed that by being friendly, Krishnan was volunteering to help him land an agent. However, there are a LOT of reasons that industry professionals are nice to aspiring writers at conferences, including the following, listed in descending order of probability:

*Krishnan might have just been being polite.

*Krishnan might have regarded Karl as a potential buyer of his books, and as such, did not want to alienate a future fan.

*Krishnan might have been teaching a class at the conference, or hoping to do so in future, and wanted to make a good impression.

*Krishnan is lonely – writing is a lonely craft, by definition, right? — and is looking for other writers with whom to commune.

*Krishnan is looking for local writers with whom to form a critique group.

*Krishnan’s agent might have asked him to be on the lookout for new writers at the conference (rare, but it does happen occasionally).

Of these possibilities, only the last two would dictate ANY willingness on Krishnan’s part to read Karl’s work – and the next to last one definitely implies that reading would be exchanged, not one-way. However, if either of the last two had been Krishnan’s intent, it would have been polite for Karl to wait to be ASKED.

Ditto with Karl’s request that Krishnan pass the manuscript on to his agent. Even with a super-open agent, an agented author cannot recommend others indiscriminately. At minimum, it could be embarrassing. If Krishnan recommends Karl, and Karl turns out to be a bad writer, a constant nuisance, or just plain nuts, that recommendation will seriously compromise his ability to recommend writers in future.

That’s right: writers like Karl, while usually well-meaning in and of themselves, collectively make it harder for everyone else to get this kind of recommendation.

There’s another reason Krishnan would be inclined to run from such an approach: resentment. Not of Karl’s rather inconsiderate assumptions that he would automatically be willing to help someone he’s just met, but of Karl’s attempt to cut into a line in which Krishnan stood for quite some time.

That’s right: just as it is relatively safe to presume that the more recently a writer landed an agent, the more difficult and time-consuming the agent-finding process was – because, by everyone’s admission, it’s harder than it was ten or even five years ago to wow an agent – it is a fair bet that an agent who has been signed but has not yet sold a book will be lugging around quite a bit of residual resentment about the process, or even about his agent.

If an agented writer’s hauling a monumental chip on his shoulder about his agent seems a little strange to you, I can only conclude that your experience listening to those whose first or second books are currently being marketed by their agents is not vast. {and thus that you have probably not been hanging out after very many new authors’ readings}. Almost universally, a writer’s life gets harder, not easier, in the initial months after of being signed: practically any agent on earth will ask for manuscript revisions of even a manuscript she loves, in order to make it more marketable, and no one, but no one, on the writer’s end of the game is ever happy about the agent’s turn-around time.

{Truth compels me to add: except for me, actually. Among my agent’s many sterling qualities as a human being, he’s also an unusually fast reader, bless him.}

The point is, every second Krishnan’s agent spends reading new work is one second less devoted to reading Krishnan’s latest revision — or marketing it. Some authors are a might touchy about that, so tread carefully.

Even if Krishnan’s agent is a saint and habitually works at a speed that would make John Henry gasp, Karl was unwise to assume that Krishnan would be eager to speed up the agent-finding process for anyone else. For all Karl knows, Krishnan struggled for YEARS to land his agent – and, unhappily, human nature does not always wish to shorten the road for those who come after.

Just ask anyone who has been through a medical residency. Or a Ph.D. program.

Note, please, that all of the above applies EVEN IF Krishnan has time to read the manuscript in question. Which, as the vast majority of agented-but-not-published writers hold full-time jobs and have to struggle to carve out writing time – as, actually, do many of the published writers I know; not a lot of people make a living solely from writing novels – is NOT a foregone conclusion.

The best rule of thumb: establish an honest friendship before you ask for big favors.

Until you know an author well, keep your requests non-intrusive. Krishnan probably would not have minded at all if if Karl had simply asked for his agent’s name after half an hour of pleasant chat — heck, Krishnan would probably have offered the information unsolicited in that time — or even for permission to use his name in the first line of a query letter. As in: Since you so ably represent Krishnan Jones, I hope you will be interested in my novel…

It may well have turned out that Karl had a skill – computer repair, eagle-eyed proofreading, compassionate dog-walking – that Krishnan would be pleased to receive in exchange for feedback on Karl’s book. Krishnan might even have asked Karl to join his critique group, where such feedback would have been routine. But Karl will never know, because he jumped the gun, assuming that because Krishnan had an agent, the normal rules of favor-asking did not apply to him.

The same rule applies, by the way, to any acquaintance whose professional acumen you would like to tap unofficially. If I want to get medical information from my doctor about a condition that is plaguing a character in my novel, I expect to pay for her time. Nor, outside of a formal conference context, would I expect a professional editor to read my work, an agent to give me feedback on my pitch, or an editor to explain the current behind-the-scenes at Random House to me unless we either already had a close friendship or I was paying for their time, either monetarily or by exchange.

Tread lightly, and be very aware that you ARE asking a favor, and a big one, when you ask an author to help you reach his agent. Not only are you asking the author to invest time and energy in helping a relative stranger – you are also expecting him or her to put credibility on the line. And that, dear readers, is something that most authors – and most human beings – do not do very often for relative strangers.

Keep up the good work!