How to write a really good synopsis, part XII: originality, plausibility, and burning all of those candles at both ends

candles at Lourdes

Brace yourselves, campers: today is going to be a long one. Think of it as a candle that’s going to stay lit for a while.

I’m not going to be waxing lengthy today merely because I’m returning my list of questions to put to your synopsis before you send it on its merry way, although that’s part of the reason. Once a year, I like to bring readers a sort of hit parade of the most commonly-made mistakes. Normally, I draw it out a bit more, arranging the problems by topic and devoting different days to different species.

But I’ve got to be honest: tomorrow is my birthday, and I’m not planning on spending it blogging. (Yes, I know that I have in previous years; my personal new year’s resolution is to try to reduce my 16-hour work day to something closer to 12. Since it’s hard to pry me away from the computer mid-scene, my first step toward chiseling away at my average hours is to take days off a bit more frequently.)

So let’s get right to business, shall we?

For those of you joining us mid-series, this checklist is intended less to help any aspiring writer who might happen to stumble upon it to create a jim-dandy synopsis from scratch, but to improve an already-existing draft. That, and to encourage you to regard synopsis-writing as an opportunity to encapsulate your writerly brilliance in capsule form, rather than treating it as a tedious bit of marketing trivia, yet another annoying hoop for the aspiring writer to jump through on the way to landing an agent.

Okay, so it’s still probably going to be tedious and annoying to produce. But addressing these questions will help it show off your talent more effectively. (Hint: you’re going to want to have a hard copy of your synopsis and a few highlighter pens in front of you. Go ahead and print it out; I’ll wait.)

All ready? Excellent. Before I suggest anything new, however, let’s take a gander at the points we’ve hit so far:

(1) Does my synopsis present actual scenes from the book in glowing detail, or does it merely summarize the plot?

(2) If the reader had no information about my book other than the synopsis, would the story or argument make sense? Or is more specific information necessary to render the synopsis able to stand alone?

(3) Does the synopsis make the book sound like a good story? Does it hang together? Does this presentation make me eager to read it?

(4) Does the synopsis tell the plot of the book AS a story, building suspense and then relieving it? Do the events appear to follow logically upon one another? Is it clear where the climax falls? Or does it merely list all of the events in the book in the order they appear?

(5) Have I mentioned too many characters in the synopsis? Does each that I mention come across as individually memorable, or are some mentioned so quickly that they might start to blur together in the reader’s mind?

Is everyone happy with those? Or, if not precisely happy, because revising a synopsis can be a heck of a lot of work, at least conversant with why I might have suggested such darned fool things?

I’m electing to take all of that silence out there in the ether as a resounding, “By jingo, yes!” from each and every one of you. (If by some strange fluke that’s not your personal reaction, by all means, chime in with a question in the comments.) Let’s move on.

(6) In a novel synopsis, is it clear who the protagonist is?

That question made some of you giggle, didn’t it? Actually, fiction synopses that imply the book is about every character, rather than following the growth of a single one. For a multiple-protagonist or multiple point of view novel, this kind of ambiguity is a bit hard to avoid, but for the vast majority of novels that focus on a particular individual, or at most two, it’s unnecessarily confusing to Millicent the agency screener if the synopsis doesn’t specify who the protagonist is.

And no, in answer to what some of my more literal-minded readers just thought very loudly indeed, you should NOT clarify this point by the inclusion of such English class-type sentences as The protagonist is Martha, and the antagonist is George, any more than you should come right out and say, the theme of this book is… Industry types tend to react to this type of academic-speak as unprofessional in a query, synopsis, or book proposal.

Why? Veteran synopsis-writers, take out your hymnals and sing along: because a good novel synopsis doesn’t talk ABOUT the book in the manner of an English department essay, but rather tells the story directly. Ideally, through the use of vivid imagery, interesting details, and presentation of a selected few important scenes.

I sense the writers who love to work with multiple protagonists squirming in their chairs. “But Anne,” these experimental souls cry, “my novel has five different protagonists! I certainly don’t want to puzzle Millicent, but it would be flatly misleading to pretend that my plot followed only one character. What should I do, just pick a couple randomly and let the rest be a surprise?”

Excellent question, lovers of many protagonists. Essentially, my suggestion for handling this particular dilemma in a synopsis would be the same as my advice for handling it in a pitch: tell the story of the book, not of a particular character.

And before anybody point it out: yes, I’m aware that this approach might cause a conscientious writer to run afoul of Point #6 for a paragraph or two, but honestly, the multiple-protagonist format doesn’t leave the humble synopsizer a whole lot of strategic wiggle room. Concentrate on making it sound like a terrific story.

And, above all, be certain that your synopsis doesn’t violate Point #7. Oh, hadn’t I brought up #7 yet?

(7) Does my protagonist/do my protagonists come across as an interesting, unusual person(s) involved in an interesting, unusual situation?

Again, this question may make some of you chortle, but you’d be surprised at how often novel synopses stress the averageness of their protagonists, the everydayness of their dilemmas, and seem to taunt Millicent with a lack of clear motivation or major plot twists. “How on earth,” she is wont to exclaim, “is this super-ordinary character/this very common situation going to maintain my interest for 350 pages, when s/he/it is already starting to bore me a little in this 5-page…zzzz.”

Trust me, you don’t want Millicent to have to take an extra a sip or two from one of her favorite too-hot lattes to make it through your synopsis. Contrary to popular opinion amongst enthusiasts of slice-of-life literature, if a story sounds mundane on the synopsis page, particularly at the query packet stage, most Millicents are not going to be eager to read the book. Everyman may be a popular protagonist, but super-ordinariness has been the death knell for many a novel synopsis.

Which I suspect may come as something of a surprise to many of you. Many aspiring writers deliberately go out of their respective ways in order to present their protagonists as completely ordinary, normal people leading lives so aggressively mainstream that George Gallop is inclined to sit up in his grave at the very mention of them and shout, “At last! People so average that we don’t need to perform broad-based polling anymore! We’ll just ask these folks!”

Or, to put it in a less melodramatic manner, these writers are fond of slice-of-life writing.

The problem is, book-length slice-of-life writing is usually pretty hard to sell — and nearly impossible to synopsize excitingly. Even the most character-driven of literary fiction needs to have a plot of some sort and a protagonist engaging enough (or appalling enough) to render the reader willing to follow him/her through the relevant high jinks, right?

Stop wailing, please, literary fiction writers: yours is a highly specialized market, and you shouldn’t be sending out synopses to agents who don’t represent your kind of book, anyway.

“Okay, Anne,” some of you literary fiction writers say, bravely wiping your eyes, “I realize that I’ve chosen to write in a book category that represents only about 3-4% of the fiction market; I know that I’m going to have to target my queries very carefully. But I have a wonderful slice-of-life novel here about Everyman and Everywoman’s universal struggles to deal with the everyday. How should I go about synopsizing it?”

In a way that may well strike you as running counter to your goal in writing such a book: by emphasizing what is different, fresh, and unusual about your protagonist and his/her dilemmas.

Before any of you get huffy at the prospect of soft-selling your aim of holding, as ’twere, the mirror up to nature, listen: in the current market, no agent, no matter how talented, is going to be able to sell a novel to an editor by saying, “Oh, this book could be about anybody”; no matter how beautiful the writing may be, the agent of your dreams is eventually going to have to tell an editor what your book is about.

In industry-speak, ordinary is more or less synonymous with dull. Sorry to have to be the one to break that to you, but it’s true. I’m guessing, though, that your protagonist actually isn’t dull.

So why isn’t s/he, precisely? How is s/he different from every other potential protagonist out there? What quirks render her or him fascinating on the page? What about her/his situation is unique?

Getting the picture? The synopsis needs to demonstrate not only that you can write, but that your book concept is fresh.

Actually, the questions above are dandy ones to ask about any fictional protagonist, not just those who grace the pages of literary fiction. What makes this character interesting and different from the protagonist of any other novel currently on the market — and how can you make those traits apparent on the synopsis page?

But what about a nonfiction story? Glad you asked.

(8) In a memoir synopsis, is it clear who the protagonist is? Does s/he come across as an interesting, unusual person involved in an interesting, unusual situation?

Sounds eerily familiar, doesn’t it?

And you would have thought that the identity of a memoir’s protagonist would be awfully hard to hide for long, wouldn’t you? If you walked a mile in Millicent’s shoes (sipping her latte, no doubt), or cozied up to her aunt Mehitabel the contest judge, you would know otherwise. To your sorrow, probably.

Just make it clear who the narrator is, okay?

Actually, memoir synopses scuttle themselves even more frequently by running afoul of that second criterion — the one about being an interesting character embroiled in an interesting situation — for the very simple reason that memoirists are prone to regard their stories as self-evidently interesting just because the events in them really happened.

As any memoir-representing agent could tell you, that’s not always the case. In fact, s/he is very likely to tell you that s/he sees very dull-sounding memoir synopses all the time.

So the synopsis-writing memoirist has an additional goal: not only to present her life story as important and intriguing, but also to render it pellucidly clear precisely how her life has differed from other people’s. A memoir synopsis that doesn’t convey this information within the first paragraph or so — ideally, by showing, rather than telling — tends not to maintain Millicent’s interest thereafter.

If you find it hard to figure out what to emphasize, try thinking of yourself as a fictional character. Why would a novel-reader want to follow you throughout a 500-page plotline?

While we’re on the subject, another good way to determine what might make dear self interesting to others…

(9) In either a novel or a memoir synopsis, is it clear what the protagonist wants and what obstacles are standing in the way of her getting it? Is it apparent what is at stake for the protagonist if she attains this goal — and if she doesn’t?

Or, to twist these questions in a slightly different direction, does the synopsis present the book’s central conflict well?

If ordinariness tends to raise Millicent’s uncannily sensitive am-I-about-to-be-bored? sensors, the prospect of conflict usually makes her ooh-this-is-interesting antennae twirl around in circles — but nothing flattens a reader’s perception of conflict like the impression that the outcome doesn’t matter very much to the characters.

Admittedly, not every good novel features life-or-death stakes. Nevertheless, your story is going to be more memorable to someone who reads synopses for a living if the conflict appears to be vitally important to the protagonist.

Trust me on this one. In Millicent’s mind, conflict = interesting. She probably works for an agent who goes around spouting the old industry truism, a good manuscript has conflict on every single page.

Yes, yes, I know: that’s debatable. But if Millicent rejects your query packet or submission at the synopsis-reading stage, that’s a debate you’re never going to get to have with the agent of your dreams.

(10) In a nonfiction synopsis that isn’t for a memoir, is it clear what the book is about? Does the subject matter come across as interesting, and does the synopsis convey why this topic might be important enough to the reader to make him/her long to read an entire book about it?

Again, this is a stakes issue: remember, however passionately you may feel about your chosen topic, Millicent, her cousin Maury the editorial assistant, and her Aunt Mehitabel will probably not already be conversant with it. It’s your job as the writer to get them jazzed about learning more.

Yes, even at the synopsis stage.

One of the more reliable methods of achieving this laudable goal is not only to present your subject matter as fascinating, but also to demonstrate precisely why your readers will find it so. In other words, why does your subject matter, well, matter?

Which leads me to…

(11) Does my synopsis make the book sound just like other books currently on the market, or does it come across as original?

When agents specialize in a particular kind of book (and virtually all of them do limit themselves to just a few types), you would obviously expect that they would receive submissions within their areas of specialty, right? So it’s reasonable to expect that an agency screener at an agency that represents a lot of mysteries would not be reading synopses of SF books, NF books, romances, and westerns, mixed in with only a few mysteries. Instead, that screener is probably reading 800 mystery synopses per week.

Translation: Millicent sees a whole lot of plot repetition in any given pay period.

This may seem self-evident, but it has practical ramifications that many aspiring writers do not pause to consider before blithely sending off their query or submission packets. That screener is inundated with plots in the genre…and your synopsis is the 658th she’s read that week…so what is likely to happen if your synopsis makes your book sound too much like the others?

Most likely, the application of Millicent’s favorite word: next!

“Wait just a cotton-picking second!” I hear those of who have attended conferences before protesting. “I’ve heard agents and editors jabbering endlessly about how much they want to find books that are like this or that bestseller. They say they WANT books that are like others! So wouldn’t an original book stand LESS of a chance with these people?”

Yes, you are quite right, anonymous questioners: any number of agents and editors will tell you that they want writers to replicate what is on the bestseller lists right now. Actually, though, this isn’t typically what they mean in practical terms.

Since it would be completely impossible for a book acquired today to hit the shelves tomorrow, and extremely rare for it to come out in under a year — and that’s a year after an editor buys it, not a year from when an agent picks is up — what is selling right now is not what agents are seeking, precisely.

They are looking for what will be selling well, say, a couple of years hence. Which, common sense tells us, no one without highly-specialized psychic abilities can possibly predict with absolute accuracy.

So when agents and editors tell writers at a conference that they are looking for books that resemble the current bestseller list, they really mean that they want you to have anticipated two years ago what would be selling well now, have tracked them down then, and convinced them (somehow) that your book was representative of a trend to come, and thus had your book on the market right now, making them money hand over fist.

I’ll leave you to figure out by yourselves the statistical probability of that scenario’s ever happening in our collective lifetimes. Just make your book sound original, okay?

Some of you are pouting at that last bit, aren’t you? “But Anne,” some of you inveterate bestseller-readers point out, “I’ve done my homework; I’ve gone to conferences. The same authors sell well year after year, so I’ve written a manuscript that’s more or less in the style of (fill in bestseller here), except mine is far, far better. Why wouldn’t that excite any market-minded agent?”

Your question made me smile, oh pouters: there was a good joke on the subject making the rounds of agents a couple of years back.

A writer of literary fiction reads THE DA VINCI CODE, doesn’t like it, and calls his agent in a huff. “It’s not very well written,” he complains. “Why, I could write a book that bad in a week.”

“Could you really?” The agent starts to pant with enthusiasm. “How soon could you get the manuscript to me?”

Given how fast publishing fads fade, I will make a prediction: the same agent who was yammering at conference crowds last month about producing book X will be equally insistent next months that writers should write nothing but book Y. You simply cannot keep up with people who are purely reactive.

Frankly, I don’t think it’s worth your time or energy to get mixed up in someone else’s success fantasy. The fact is, carbon copies of successful books tend not to have legs; the reading public has a great eye for originality.

What DOES sell quite well, and is a kind of description quite meaningful to agents, is the premise or elements of a popular work with original twists added. So at this point in literary history, you’re better off trying to pitch LITTLE WOMEN MEETS GODZILLA than LITTLE WOMEN itself, really.

Don’t believe me? Have you checked out the sales figures on PRIDE & PREJUDICE & ZOMBIES?

The fact is, a too-close imitation of a bestseller is always going to strike Millicent as rather derivative of the bestseller — and doubly so if the bestseller in question happens to be a classic. Which is why, I suspect, that much-vaunted recent experiment where someone cold-submitted (i.e., without querying first, and without going through an agency) a slightly modified version of PRIDE AND PREJUDICE to an array of major publishers, only to have it summarily rejected by all.

At the time of the experiment, there was much tut-tutting discussion of how this outcome was evidence that editors wouldn’t know great literature if it bit them, but my first thought was, how little would you have to know about the publishing industry to think that an unsolicited, unagented novel would NOT be rejected unread by the big publishers? Mightn’t this have actually been a test not of how literature fares, but what happens to submitters who do not follow the rules?

My second thought, though, was this: at this point in publishing history, wouldn’t even an excellent rehashing of PRIDE AND PREJUDICE seem old hat? How could the submitter possibly have presented it in a manner that seemed fresh?

After all, it’s been done, and done brilliantly — and re-done in many forms, up to and including PRIDE & PREJUDICE & ZOMBIES and BRIDGET JONES’ DIARY. I can easily imagine pretty much any English-speaking editor’s taking one look, roll her eyes, and say, “Oh, God, here’s somebody ripping off Jane Austen again.”

My point, in case you were starting to wonder, is that agents and editors tend to be pretty well-read people: a plot or argument needs to be pretty original in order to strike them as fresh. The synopsis is the ideal place to demonstrate how your book differs from the rest.

And what’s the easiest, most direct way of doing that, for either fiction or nonfiction? By including surprising and unique details, told in creative language.

Even if your tale is a twist on a well-known classic (which can certainly work: THE COLOR PURPLE is a great retelling of the Ugly Duckling, right?), you are usually better off emphasizing in the synopsis how your book deviates from the classic than showing the similarities. Here again, vivid details are your friends.

One big caveat, however: please bear in mind that Millicent (like Maury and Mehitabel) tends to make a strong distinction between original and weird, as well as between plausible and implausible. Which brings me to…

(12) If I’m marketing fiction, does my synopsis make the story I’m telling seem plausible?

I could sense some of the novelists out there rolling their eyes before I even finished typing that one. “Um, Anne?” a few of you scoffed. “What part of FICTION don’t you understand? By definition, fiction writers make things up.”

Quite true, oh scoffers, but for even the most outrageously fantastic storyline to hang together, it must be plausible — at least in the sense that the characters would actually do and say the things they do and say on the page. If the internal logic of the premise doesn’t seem to be applied consistently in the synopsis (or in the manuscript, for that matter), Millicent is likely to pass.

Yes, even if the synopsis in question happens to be for a novel where obeying the law of gravity is merely optional and every other character has a couple of extra arms, toes, or senses. If a plot doesn’t seem to be following its own rules, it’s hard for the reader to remain involved in the story.

Why? Well, when a reader is swept up in a drama (or a comedy, for that matter), she engages in behavior that Aristotle liked to call the willing suspension of disbelief. Basically, she enters into a tacit understanding with the author: the rules that govern the world of the book, no matter how wacky or impractical they may be for the reader’s world, are precisely what the narrative says they are. Most of the time, as long as the narrative abides by them, the reader will be willing to go along for the ride.

Note that as long as clause. If a narrative violates its own rules, the agreement is violated: in thinking, “Wait, that doesn’t make sense,” the reader is knocked out of the story.

(Ditto, incidentally, when a first-person or tight third-person narrative suddenly switches, however momentarily, from the protagonist’s perspective to something that the protagonist could not possibly perceive. That’s usually an automatic-rejection offense for Millicent. But perspective-surfing is a subject for another blog post when I finally polish off this run of series on practicalities and get back to craft issues.)

Millicents are notoriously sensitive to being pulled out of a story by a plausibility problem. So are their bosses, the agents who employ them to reject as high a percentage of submissions as possible, and the editors to whom those bosses sell books.

I just felt some of you go pale. “How sensitive?” those of you who have submitted recently enough that you haven’t yet heard back squeak in unison. “Is it one of those automatic-rejection reasons you mentioned up there in the parentheses when you thought nobody was looking? I’d really have to do it a lot to annoy her, right?”

Got the smelling salts handy? In a manuscript submission, a single instance is often an automatic rejection offense.

Yes, even in a synopsis.

Why? Well, any gaffe that breaks the reader’s suspension of disbelief is, ultimately, a storytelling problem. Thus, Millicent may be excused for thinking as soon as she casts her hyper-critical eye over one, “Oh, this writer isn’t a very consistent storyteller.”

Okay, so this may be an unfairly broad conclusion to draw from a line or two in a synopsis — especially when, as we’ve discussed earlier in this series, many, many talented aspiring writers simply throw together their synopses at the last possible minute prior to sealing the submission or contest entry envelope. But lest we forget, Millicents are in the BUSINESS of making snap judgments; they couldn’t get through the hundreds of queries and submissions they see every week otherwise.

Aren’t you glad you had those smelling salts handy?

If you’re not absolutely certain that your synopsis is internally consistent enough to pass the plausibility test, have someone else (NOT someone who has read the manuscript, ideally) read it and tell the story back to you. Better yet, have someone else read it, tell the story to a third party, and have the third party try to reproduce it for you AND a fourth person.

Why such a mob? You may not catch the “Hey, wait a minute!” moments, but chances are that #4, at least, will. Listen carefully to any follow-up questions your experimental victims may have; address them in the synopsis, so that Millicent will not be moved to ask them of the ambient air at the screening stage.

Pay particular attention to any spot in the synopsis that provokes an unexpected giggle. Few narrative gaffes provoke bad laughter — the giggles that spring from readers or audience at a spot where the writer did not intend for them to laugh — as readily as deviations from the internal logic of a story.

This isn’t a bad fix-it strategy for nonfiction, either, especially for memoir. Which brings me to…

(13) If my book is nonfiction, does it come across as both plausible and as though I’m a credible source?

Too often, NF writers in general and memoirists in particular assume that just because they are recounting true events, their narratives will be inherently plausible. Unfortunately, it’s just not true.

Just as a novel’s plausibility depends upon the narrative’s consistently following its story’s internal logic, a nonfiction account or argument needs to hang together, with no missing steps. In a manuscript, plausibility problems tend to arise from incomplete set-ups and telling stories out of chronological order.

Where nonfiction synopses usually fall down on the job is by providing insufficient background — prompting questions like, “Why did this happen?” Again, you will be much, much better off if you can solicit such questions from someone other than Millicent, so you may address them before she reads your synopsis.

I think I’m going to leave you with that lovely conceptual cliffhanger and sign off for a couple of days. Those birthday candles aren’t going to blow themselves out. Many happy returns of tomorrow for all of us, and keep up the good work!

How to write a really good query letter, part X: making the book sound like a real page-turner

Did everyone have a delightful Labor Day weekend — or, even better, one filled with productive writing and/or querying time?

I hope you’ve been whipping those manuscripts into shape for submission, because this week, I’m going to be wrapping up my ongoing series on writing a compelling query letter. In fact, I anticipate polishing off the infamous checklist today. I’m going to be tackling a few readers’ questions on the subject later in the week, so now would be a great time to leave a comment with any lingering concerns on the subject that might be troubling your mind in the dead of night.

Hey, it happens. Writers have magnificently creative minds, gifted at creating angst.

The last batch of questions focus upon conveying that your book is INTERESTING, in addition to being marketable. Contrary to what most aspiring writers seem to think, that’s not necessarily self-evident in a plot description for an interesting book, or even an exciting one.

You’d be surprised at how many query letters for genuinely interesting books fail to make them sound so. It’s as though half the aspiring writers out there believe that the mere fact of having completed the manuscript is in itself a merit badge of fascination.

Just not true, I’m afraid. Truth be known, an astonishingly high percentage of the query letters that fall onto agents’ desks make the books sound dull as the proverbial dishwater.

Which, I hasten to add, isn’t necessarily a reflection upon the books being queried at all. It is, however, a damning indictment of the effectiveness of the query letter.

Some of you are already annoyed, aren’t you? “But Anne,” a few purists protest, “I’m a NOVELIST/MEMOIRIST/NARRATIVE NONFICTION WRITER, not an ad copywriter. If everything I had to say could be summarized in a single-page letter, I wouldn’t have much material for a 400-page book, now would I? Surely Millicent the agency screener must be aware of that — and if she isn’t, why doesn’t she have the intellectual curiosity/open-mindedness/common decency to take a gander at my manuscript before deciding that it and I are dull, rather than leaping instantly at that conclusion?”

The short answer: time.

The long answer: our Millie has a heck of a lot of queries to plow through on any given day. Since her boss agent could not possibly read every manuscript queried, it’s her job to weed out the ones that don’t seem like good fits, are not well written, are not likely to do well in the current market — and yes, the dull ones.

Darned right, that requires a snap judgment, and certainly a subjective one. A Millicent who bores easily tends to be very, very good at her job — which, lest we forget, primarily involves rejecting aspiring writers.

Still seem unfair? Think about that massive pile of queries on her desk for a moment: the authors of every single one of those find their own books fascinating, too, but that’s not enough to intrigue our favorite agency screener. To be the one query out of a hundred for which she will request pages (a more generous proportion of acceptance to rejection than most, incidentally), the letter is going to have to make HER believe that the book is fascinating.

Which is a pretty tall order — and virtually impossible when a writer forgets that the query letter is a writing sample, just as much as the manuscript is.

Long-time readers of this blog, please open your hymnals and sing along: realistically, every English sentence a writer looking to sell a book places under an agent or editor’s nose is a writing sample: the query, the synopsis, the bio, the book proposal. Every paragraph is yet another opportunity to show these people that you can write.

And that your book — and you — are interesting enough for them to want to be embroiled with for the next couple of years.

Again, this is where adhering to a pre-set formula for query letter perfection can really harm a book’s chances. By definition, cooking-mix prototypes are generic; you really don’t want to add your title to one of the many samples out there and stir.

It’s conducive to boredom, amongst other drawbacks. Instead, you will want to use every ounce of writing skill to make that agency screener forget that you are hitting the basic points that a solid, professional query letter hits.

Yes, cramming all of that info into a page is an annoying exercise — your job is to make it look easy. Not entirely coincidentally, the next couple of items on the query checklist speak to these very issues. But first, let’s recap what we’ve covered so far, shall we?

(1) Is my query letter longer than a single page in standard correspondence format?

(2) If my query letter just refuses to be shorter, am I trying to do too much here?

(3) If my query letter is too long, am I spending too many lines of text describing the plot?

(4) Is my query letter polite?

(5) Is it clear from the first paragraph on what precisely I am asking the agent to represent?

(6) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?

(7) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?

(8) Have I addressed this letter to a specific person, rather than an entire agency or any agent currently walking the face of the earth? Does it read like a form letter?

(9) Do I make it clear in the first paragraph of the letter SPECIFICALLY why I am writing to THIS particular agent — or does it read as though I could be addressing any agent in North America?

(10) If I met this agent or editor at a conference, or am querying because I heard him/her speak at one, or picked him/her because s/he represents a particular author, do I make that obvious immediately?

(11) Am I sending this query in the form that the recipient prefers to receive it? If I intend to send it via e-mail, have I double-checked that the agency accepts e-mailed queries?

(12) Am I absolutely positive that I have spelled the agent’s name correctly, as well as the agency’s? Am I positive that the letter I have addressed to Dear Mr. Smith shouldn’t actually read Dear Ms. Smith? Heck, am I even sure that I’m placing the right letter in the right envelope?

(13) Is the first paragraph of my query compelling? Does it get to the point immediately? If I were an agency screener, would I keep reading into the next paragraph?

(14) Is my brief summary of the book short, clear, and exciting? Have I actually said what the book is ABOUT?

(15) Does my description use unusual details and surprising juxtapositions to make my story come across as unique or my argument as original? Or is the descriptive paragraph a collection of generalities that might apply to many different books within my chosen category?

(16) If I am querying anything but a memoir, is my summary paragraph in the present tense?

(17) Is the tone and language in my summary paragraph representative of the tone and language of the manuscript?

(18) Am I telling a compelling story in my summary paragraph, or does it read as though I’ve written a book report about my own manuscript?

(19) Does my summary paragraph emphasize the SPECIFIC points that will make the book appeal to my target audience?

(20) Does my summary paragraph read like a back jacket blurb, full of marketing-talk and generalization, or like a great elevator speech, grounded in details that will appeal to my ideal reader?

(21) If my summary paragraph were the only thing a habitual reader in my book category knew about my manuscript, would s/he think, Oh, that sounds like a great read? Or would s/he think, I can’t tell what this book would be like, because this summary could apply to a lot of different kinds of books?

(22) Wait — have I given any indication in the letter who my target audience IS?

(23) If I intend to submit this query to agents based in the United States, have I used ONLY US-spellings throughout my query packet? Or UK spellings, if I am sending it there or to Canada?

(24) Have I mentioned the book category within the first paragraph of my letter?

(25) When I mentioned the book category, did I use one of the established categories already in use by the publishing industry, or did I make up one of my own?

(26) Have I listed my credentials well in my platform paragraph? Do I come across as a competent, professional writer, regardless of my educational level or awards won?

(27) If I am querying nonfiction, have I made my platform absolutely plain? Would even a reader in a hurry understand why I am uniquely qualified to write this book, if not actually the best-qualified person in the known universe to do it?

(28) Have I made any of the standard mistakes, the ones about which agents often complain?

Anyone being kept up at night by any of those, or experiencing any difficulties in putting one or more into practice? If so, please speak up — my goal here is to be helpful.

While you’re framing your questions, let’s get back to the imperative to be interesting.

(29) Is my query letter 100% free of clichés?
In a manuscript, the desirability of steering clear of the hackneyed and well-worn is self-evident — or should be — the goal here, after all, is to convince an agent or editor that the manuscript is original; by definition, clichés have been done before.

Yet clichés turn up with surprising frequency in query letters, synopses, and even author bios.

There are some pretty good reasons for that, actually: generalities are the next-door neighbors of clichés, and anybody who has ever had any contact with marketing copy, particularly for movies, might easily fall into the mistaken belief that using the usual shorthand (boy meets girl, doctor who can’t heal himself, protagonist in high-risk job who cannot commit, etc.) is just the way that creative people talk about their projects amongst themselves.

It isn’t. So don’t. Use the space instead to make her exclaim, “Wow, I’ve never seen that before.”

How? Remember what I was saying earlier in this series about wowing Millicent with amazing details? That’s the best cure for the common cliché.

The other way that clichés often creep into queries and synopses is when writers invoke stereotypes, either as shorthand (that descriptive paragraph can’t be very long, after all) or in an attempt to put a spin on a hackneyed concept.

News flash: the first almost never works, especially for fiction.

If you’re wondering why, please see my earlier comment about how the industry wants to see YOUR ideas, not the common wisdom.

The second is just hard to pull off in a short piece of writing, for much the same reason that experimental spellings, innovative sentence structures, and imaginative punctuation tend not to lend magic to a writing sample. (Unfortunately for writers of cutting-edge literary fiction.) To a professional eye seeing any given writer’s work for the first time, it’s pretty hard to tell what is a deliberate play upon language and what is simply evidence that the submitter did not pay very close attention in English class.

Similarly, on a quick read of a short sample, it can be pretty hard to tell the difference between a reference to a tired old concept like:

she’s a ditsy cheerleader who dominates her school, but learns the true meaning of caring through participation in competitive sport

and a subtle subversive twist on a well-worn concept:

she’s a ditsy cheerleader, but in reality, she’s young-looking nuclear physicist acting a role so she can infiltrate the local high school to ferret out the science teacher bent upon world domination.

I don’t mean to shock anyone, but it’s just a fact that skimmers will often read only the beginnings of sentences. And since both descriptions begin with she’s a ditsy cheerleader

Get the picture?

Save the subtle social criticism for the manuscript; in your query letter and synopsis, stick to specifics, and avoid stereotypes like the proverbial plague. Cut anything that has even the remotest chance of being mistaken for a cliché.

(30) Is my query letter free of catchphrases?
Sometimes, writers will include hackneyed phrases in an effort to be hip — notoriously common in older writers’ queries for books aimed at the YA or twentysomething market, incidentally. However, there can be a fine line between a hip riff on the zeitgeist and a cliché, and few human creations age faster than last year’s catchphrase.

And nothing signals an older writer faster to Millicent than a teenage character who rolls her eyes, pouts, habitually slams doors, and/or quotes the latest catchphrase every 42 seconds at the dinner table. Certainly if he does it in the summary paragraph of a query letter.

Yes, some teenagers have been known to do all of these things in real life; Millicent’s seen it, too. Telling her again is just going to bore her.

When in doubt, leave it out, as my alcoholic high school expository writing teacher used to hiccup into my cringing ear.

Why? Well, many people in the publishing industry have a hatred of clichés that sometimes borders on the pathological. “I want to see THIS writer’s words,” some have been known to pout, “not somebody else’s.”

Don’t tempt these people — they already have itchy rejection-trigger fingers.

(30) Is my query letter free of jargon?
Not all boredom springs from predictability,: sometimes, it’s born of confusion. A common source of the latter: the over-use of technical terms in a query letter.

Predictably, jargon pops up all the time in nonfiction queries and proposals, especially for manuscripts on technical subjects: how better to impress Millicent with one’s expertise, the expert thinks, than by rattling off a bunch of terms a layperson couldn’t possibly understand?

I can think of a better way: by presenting one’s credentials professionally — and by explaining complex concepts in terms that even someone totally unfamiliar with the subject matter will understand.

Remember, even if Millicent works for an agent who happens to specialize in your type of nonfiction book, she’s almost certainly not a specialist in your area. Nor is her boss — or, in all probability, the editor. For marketing purposes, it’s safest to assume that they were all English majors, and choose your words accordingly.

Novelists also tend to use jargon quite a bit in their queries, especially if their protagonists are doctors, lawyers, physicists like our cheerleader friend, or members of another legitimately jargon-ridden profession. These writers believe, not entirely without cause, that incorporating jargon will not only make these characters sound credible (“But they really sound that way!”), but will make the writers themselves sound as though they know what they’re talking about.

Laudable goals, both — but if Millicent can’t understand what either is saying, this strategy is not going to work. (The same holds true with contest judges, by the way.)

Remember, one of the things any successful query needs to demonstrate is that the sender can write; since jargon is by definition shorthand, it tends to be a substitute for evocative descriptions.

Wow Millicent with your vivid descriptions — in layman’s terms. Speaking of writing talent…

(31) Does the sentence structure vary enough to show off my writing talent?
Writers tend not to think about sentence structure much in this context: your garden-variety query letter is stuffed to the brim with simple declarative sentences (or with four-line beauties with two semicolons in them). As in,

I have written a book called Straightforward Metaphors. I hope you will be interested in representing it. It is about two sailors who go to sea. They get wet.

Sorry, writer-who-loves-simplicity, but THE OLD MAN AND THE SEA has already been done. There’s a reason that book is taught to 15-year-olds: the sentence structure is definitely YA. Today, using YA language is not the best way to pitch adult fiction.

Too-simple sentence structures are not the only reason Millicent might draw unflattering conclusions about a writer’s skill level from a query letter — far more common reason is poor grammar and spelling. However, even subtle structural repetition can set off some red flags, as in this example.

I have written a novel, Straightforward Metaphors, and I hope you will be interested in representing it. Two sailors put to sea, and they find their clothing all wet in record time. They toss their uniforms into the ocean, and their captain sees them dancing about the deck in their very non-regulation underwear. Hilarity ensues, and a court-martial has never been funnier.

Did you catch the problem?

As I have argued about manuscripts, it’s tiring for a reader to scan the same sentence structures back-to-back, line after line. Mixing it up a little is a relatively painless way to make your writing seem more sophisticated and lively without altering meaning.

After all, that single-page letter is your big chance to wow Millicent with your writing acumen.

(32) Have I avoided the passive voice altogether in my query letter?
Avoiding the passive voice in every piece of writing you submit to an agency or a publishing house is an excellent idea because — not to put too fine a point on it — most professional readers have been trained to believe passive voice equals poor writing, inherently.

Yes, I was aware that you already knew that. I bring it up, though, because when a writer is in the throes of trying to sum up the appeal of a 400-page book in the space of a single paragraph (or a 3-5 page synopsis, even), it can be awfully tempting to trim some space by letting the sentence structure imply that actions happened entirely of their own accord.

So instead of Harold’s teacher went around the room, rapping the students who had received grades of B- or lower over their quivering knuckles with a ruler, many queries will opt for The students who had received grades of B- or lower got their knuckles rapped, or even after receiving a C, Harold found himself with rapped knuckles, as if ruler-wielding cherubim descended from the heavens and did the rapping without human intervention of any kind.

And the Millicents of this world roll their eyes, just like the teenage characters in so many novel submissions.

There’s another, subtler reason to avoid the passive voice in queries and synopses: on an almost subliminal level, the passive voice tends to imply that your protagonist is being acted-upon, rather than being the primary actor in an exciting drama. Which conveniently brings us to…

(33) Does my summary make my protagonist come across as the primary actor in an exciting drama?
As I have pointed out before, agents and editors see a LOT of novel submissions featuring passive protagonists, stories about characters who stand around, observing up a storm, being buffeted about by the plot.

We’ve all read stories like this, right? The lead watches the nasty clique rule the school, silently resenting their behavior until the magic day that the newly-transferred halfback notices her; the amateur detective goes to the prime suspect’s house and instead of asking probing questions, just waits to see what will happen. The shy couple is madly in love, but neither will make a move for 78 pages — until that hurricane forces them to share the same cramped basement.

I’ve ranted at length in earlier posts (see the PURGING PROTAGONIST PASSIVITY category, right) about why first novels with passive protagonists tend to be harder to sell than ones with strong actors. My point at the moment is that in the course of trying to summarize a complex premise, many queriers present their protagonists as mere pawns buffeted about by forces beyond their control, rather than interesting people in interesting situations.

Yes, it’s unfair to leap to conclusions about an entire book’s writing choices based upon only a paragraph’s worth of summary. But lest we forget, that exercising that particular bit of unfairness forms a crucial part of Millicent’s job description.

Don’t risk it.

(34) Is my query letter in correspondence format, with indented paragraphs?
For a paper query, it’s absolutely imperative that the paragraphs are indented. No exceptions. Business format is simply inappropriate for a query letter.

Yes, yes, I know: I brought this up in question #1, but enough queries get rejected every year on this basis alone that I couldn’t resist an end-of-list reminder.

(35) Does my query letter read as though I have a personality?
I like to save this question for last, since it so frequently seems to come as a surprise to writers who have done their homework, the ones who have studied guides and attended workshops on how to craft the perfect query letter.

Personality?” they cry, incredulous and sometimes even offended at the very thought. “A query letter isn’t about personality; it’s about saying exactly what the agent wants to hear about my book.”

I beg to differ. A cookie-cutter query is like a man without a face: he may dress well, but you’re not going to be able to describe him five minutes after he walks out of the room.

The fact is, the various flavors of perfect query are pervasive enough that a relatively diligent agency screener will be familiar with them all inside of a week. In the midst of all of that repetition, a textbook-perfect letter can come across as, well, unimaginative.

In a situation where you are pitching your imagination and perceptiveness, is this the best impression you could possibly make?

Your query letter should sound like you at your very best: literate, polished, and unique. You need to sound professional, of course, but if you’re a funny person, the query should reflect that. If you are a writer whose prose tends to be quirky, the query should reflect that, too.

And, of course, if you spent your twenties and early thirties as an international spy and man of intrigue, that had better come across in your query. Because, you see, a query letter is not just a solicitation for an agent to pick up your book; it is an invitation to an individual to enter into a long-term relationship with you.

As I mentioned earlier in this series, I firmly believe that there is no 100% foolproof formula, my friends, whatever the guides tell you. But if you avoid the classic mistakes, your chances of coming across as an interesting, complex person who has written a book worth reading goes up a thousandfold.

Keep up the good work!

Pitching 101, part XX: getting from ho-hum to “Interesting. I’ve never heard that before.”

ticker-tape-parade

After yesterday’s post on how to pull everything we’ve learned throughout this series into a formal 2-minute pitch, couldn’t you feel the excitement crackling in the air? The moment nearly brought a tear to the eye: the public rejoiced, the heavens opened, lions and lambs lay down together, and agents all over New York spontaneously flung their arms around the nearest aspiring writer, gurgling with joy.

What, you missed all that? Even the good folks cleaning up the ticker tape parade?

Okay, so maybe I’m exaggerating a trifle. And maybe those of you who aren’t planning to attend a conference and pitch anytime soon didn’t find it all that goosebump-inducing. “Let’s get on with it, Anne,” some nonambulant writers scoffed. “Let’s get back to the type of stuff that writers do at home in the solitude of their lonely studios: writing, rewriting, querying, rewriting some more…”

Patience, oh scoffers: as I MAY have mentioned once or twice in the course of this admittedly rather extensive series, learning to pitch is going to make you a better querier. And perhaps even a better writer, at least as far as marketing is concerned.

Did I just hear the scoffers snort derisively again? Okay, allow me to ask a clarifying question: hands up, every querying veteran out there who now wishes devoutly that s/he had known more about how the publishing industry thinks about books before querying for the first time.

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That’s quite a response. Keep ‘em up if you sent out more than five queries before you figured out what your book’s selling points were.

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Or, heaven forfend, your book category.

That last one is so common that I decided to spare you the artistic representation, so there would still be room on the page for today’s post. The very idea of querying without knowing makes me cringe: can you even guess which agents to query before you’ve come up with that?

See my point? Not only are many of the same skills required to construct a winning pitch and a successful query letter, but many of the actual building blocks are the same. So I hope those of you who are intending to send out anything remotely resembling a query anytime soon have been paying attention for the last few weeks.

And yes, of course I’m going to walk you through it; would I leave you to apply those lessons on your own?

Rest assured, it’s all part of my evil plan. By the end of Labor Day week, if you’re all very good and do your homework diligently, you should have a niftily revised query letter in hand.

Why are we aiming for the week after Labor Day, you ask? Long-time readers, chant it with me now: because a hefty hunk of the NYC-based publishing industry goes on vacation from the second week of August through Labor Day. And when they get back, guess what’s piled up high on their already-cluttered desks?

Uh-huh. Might as well hold off until they’ve had a chance to dig through those thousands of piled-up queries.

“But Anne,” I hear some reformed scoffers point out, “why shouldn’t I add my letter to the pile? Won’t they answer them in the order received?”

Well, more or less. However, Millicent the agency screener’s been known to be a mite grumpy until she has cleared enough desk space to set down her latte. Any guesses what the quickest way to clear a desk of queries is?

Wait until the second week of September.

Okay, back to the topic du jour. Last time, I went over the basic format of a 2-minute pitch, the kind a writer is expected to give within the context of a scheduled pitch meeting. Unlike the shorter elevator speech or hallway pitch (and if you remain unclear on those, please see the appropriate categories at right), the formal pitch is intended not merely to pique the hearer’s interest in the book, but to convey that the writer is one heck of a storyteller, whether the book is fiction or nonfiction.

In case that’s too subtle for anyone, I shall throw a brick through the nearest window and shout: no matter what kind of prose you write, your storytelling skills are part of what you are selling here.

How might a trembling author-to-be pull that off? Basically, by dolling up one’s elevator speech with simply fascinating details and fresh twists that will hold the hearer in thrall.

At least for two minutes.

Because this is a genuinely tall order, it is absolutely vital that you prepare for those two minutes in advance, either timing yourself at home or by buttonholing like-minded writers at the conference for mutual practice. Otherwise, as I mentioned n passing last time, it is very, very easy to start rambling once you are actually in your pitch meeting, and frankly, 10 minutes — a fairly standard length for such an appointment — doesn’t allow any time for rambling or free-association.

This can dangerous, and not just because you may run out of time before you finish your story.

Rambling, unfortunately, tends to lead the pitcher away from issues of marketing and into the kind of artistic-critical (“What do you think of multiple protagonists in general?”), literary-philosophical (“I wanted to experiment with a double identity in my romance novel, because I feel that Descartian dualism forms the underpinnings of the modern Western love relationship.”), and autobiographical points (“I spent 17 years writing this novel. Please love it, or I shall impale myself on the nearest sharp object.”) that he might bring up talking with another writer.

Remember, you are marketing a product here: talk of art and theory can come later, after you’ve signed a contract with these people. (A great rule of thumb, incidentally, even if you happen to feel an instant personal rapport with the person across the pitching table. However simpatico this person may be, a pitching situation is not primarily about making friends).

Don’t forget that that the formal pitch is, in fact, is an extended, spoken query letter, and it should contain, at minimum, the same information. And, like any good promotional speech, it needs to present the book as both unique and memorable.

Glad you asked. Time to whip out one of my famous lists of tips.

(1) Emphasize the most original parts of your story or argument
One great way to increase the probability of its seeming both is to include beautifully-phrased telling details from the book, something that the agent or editor is unlikely to hear from anybody else. What specifics can you use to describe your protagonist’s personality, the challenges he faces, the environment in which he functions, that render each different from any other book currently on the market?

See why I suggested earlier in this series that you might want to gain some familiarity with what is being published NOW in your book category? Unless you know what’s out there, how can you draw a vibrant comparison?

I sense a touch of annoyance out there, don’t I? “But Anne,” a disgruntled soul or two protests, “I understand that part of the point here is to present my book concept as FRESH, but I’m going to be talking about my book for two minutes, at best. Do I really want to waste my time on a compare-and-contrast when I could be showing (not telling) that my book is in fact unique?”

Well, I wasn’t precisely envisioning that you embark upon a master’s thesis on the literary merits of the current thriller market; what I had in mind was your becoming aware enough of the current offerings to know what about your project is going to seem MOST unique to someone who has been marinating in the present offerings for the last couple of years.

Regardless of HOW your book is fresh, however, you’re going to want to be as specific as possible about it. Which leads me to…

(2) Include details that the hearer won’t be expecting.
Think back to the elevator speech I developed earlier in this series for PRIDE AND PREJUDICE: how likely is it that anybody else at the conference will be pitching a story that includes a sister who lectures while pounding on the piano, or a mother who insists her daughter marry a cousin she has just met?

Not very — which means that including these details in the pitch is going to surprise the hearer a little. And that, in turn, will render the pitch more memorable.

(3) Broaden your scope a little.

In a hallway pitch, of course, you don’t have the luxury of including more than a couple of rich details, but the 2-minute pitch is another kettle of proverbial fish. You can afford the time to flesh out the skeleton of your premise and story arc. You can, in fact, include a small scene.

So here’s a wacky suggestion: take fifteen or twenty seconds of those two minutes to tell the story of ONE scene in vivid, Technicolor-level detail.

I’m quite serious about this. It’s an unorthodox thing to do in a pitch, but it works all the better for that reason, if you can keep it brief AND fresh.

Yes, even if the book in question is a memoir — or a nonfiction book about an incident that took place in 512 BC, for that matter. To make any subject interesting to a reader, you’re going to need to introduce an anecdote or two, right? This is a fabulous opportunity to flex your show-don’t-tell muscles.

Which is, if you think about it, why a gripping story draws us in: good storytelling creates the illusion of BEING THERE. By placing the pitch-hearer in the middle of a vividly-realized scene, you make him more than a listener to a summary — you let him feel a PART of the story.

(4) Borrow a page from Scheherazade’s book: don’t tell too much of the story.
Remember, your job is not to summarize the plot or argument; it’s to present it in a fascinating manner.

Leaving the hearer wanting to learn more is a great strategy, because, after all, the point of the pitch is to convince the agent or editor to ask to read the manuscript, right? So focusing on making the premise sound irresistible is usually a better plan than trying to tell the entire story arc.

Don’t be afraid to introduce a cliffhanger at the end of your pitch– scenarios that leave the hearer wondering how the heck is this author going to get her protagonist out of THAT situation? work very, very well in this context.

(5) Axe the jargon.
Many pitchers (and queriers) assume, wrongly, that if their manuscripts are about people who habitually use an industry-based jargon, it will make their pitches more credible if that language permeated the 2-minute speech. In fact, the opposite is generally true: terminology that excludes outsiders usually merely perplexes the pitch hearer.

Remember, it’s never safe to assume that any given agent or editor (or Millicent, for that matter) has any background in your chosen subject matter. Use language in your pitch that everybody in the publishing industry can understand (unless, of course, your book is about the publishing industry, in which case you may be as jargon-ridden as you like in your pitch.)

(6) Delve into the realm of the senses.
Another technique that helps elevate memorability is to include as many sensual words as you can. Not sexual ones, necessarily, but referring to the operation of the senses. As anyone who has spent even a couple of weeks reading submissions or contest entries can tell you, the vast majority of writing out there sticks to the most obvious senses — sight and sound — probably because these are the two to which TV and movie scripts are limited.

So a uniquely-described scent, taste, skin sensation, or pricking of the sixth sense does tend to be memorable. I just mention.

How might you go about this, you ask? Comb the text itself. Is there an indelible visual image in your book? Work it in. Are birds twittering throughout your tropical romance? Let the agent hear them. Is your axe murderer murdering pastry chefs? We’d better taste some fois gras.

And so forth. The goal here is to include a single original scene in sufficient detail that the agent or editor will think, “Wow, I’ve never heard that before,” and ask to read the book.

Which leads me to ask those of you whose works are still in the writing phase: are there places in your manuscript where you could beef up the comic elements, sensual details, elegant environmental descriptions, etc., to strengthen the narrative and to render the book easier to pitch when its day comes?

Just something to ponder.

(7) Make sure that your pitch contains at least one detailed, memorable image.
There is a terrific example of such a pitch in the Robert Altman film THE PLAYER, should you have time to check it out before the next time you enter a pitching situation. The protagonist is an executive at a motion picture studio, and throughout the film, he hears many pitches. One unusually persistent director, played by Richard E. Grant, chases the executive all over the greater LA metro area, trying to get him to listen to his pitch. (You’re in exactly the right mental state to appreciate that now, right?) Eventually, the executive gives in, and tells the director to sell him the film in 25 words or less.

Rather than launching into the plot of the film, however, the director does something interesting: he spends a good 30 seconds setting up the initial visual image of the film: a group of protestors holding a vigil outside a prison during a rainstorm, their candles causing the umbrellas under which they huddle to glow like Chinese lanterns.

“That’s nice,” the executive says, surprised. “I’ve never seen that before.”

Pitching success!

If a strong, memorable detail of yours can elicit this kind of reaction from an agent or editor, you’re home free! Give some thought to where your book might offer up the scene, sensual detail, or magnificently evocative sentence that will make ’em do a double-take.

Or a spit-take, if your book is a comedy.

(8) Let the tone of the pitch reflect the tone of the book.
It’s just common sense, really: an agent or editor who likes a particular kind of book enough to handle it routinely may reasonably be expected to admire that kind of writing, right? So why not write the pitch in the tone and language you already know has pleased this person in the past?

A good pitch for a funny book makes it seem entertaining; a great pitch contains at least one line that provokes a spontaneous burst of laughter from the hearer. Similarly, while a good pitch for a romance would make it seem like a fun read, a great pitch might prompt the hearer to say, “Is it getting hot in here?”

Getting the picture?

I’m tempted to sign off for the day to allow all of you to rush off to stuff your pitches to the gills with indelible imagery, sensual details, and book category-appropriate mood-enhancers, but I know from long experience teaching writers to pitch that some of your manuscripts will not necessarily fit comfortably into the template I’ve laid out over the last couple of posts. To head off one of the more common problems at the pass, I’m going to revive a reader’s excellent question about the pitch proper from years past. (Keep ’em coming, folks!)

Somewhere back in the dim mists of time, sharp-eyed reader Colleen wrote in to ask how one adapts the 2-minute pitch format to stories with multiple protagonists — a more difficult task than it might appear at first glance. By definition, it would be pretty hard to pitch it as just one of the characters’ being an interesting person in an interesting situation; in theory, a GOOD multiple-protagonist novel is the story of LOTS of interesting people in LOTS of interesting situations.

So what’s the writer to do? Tell the story of the book in the pitch, not the stories of the various characters.

Does that sound like an oxymoron? Allow me to explain. For a novel with multiple protagonists to work, it must have an underlying unitary story — it has to be, unless the chapters and sections are a collection of unrelated short stories. (Which would make it a short story collection, not a novel, and it should be pitched as such.) Even if it is told from the point of view of many, many people, there is pretty much always some point of commonality.

That area of commonality should be the focus of your pitch, not how many characters’ perspectives it takes to tell it. Strip the story to its basic elements, and pitch that.

Those of you juggling many protagonists just sighed deeply, didn’t you? “But Anne,” lovers of group dynamics everywhere protest, “why should I limit myself to the simplest storyline? Doesn’t that misrepresent my book?”

Not more than other omissions geared toward pitch brevity — you would not, for instance, take up valuable pitching time in telling an agent that your book was written in the third person, would you? (In case the answer isn’t obvious: no, you shouldn’t. Let the narrative choices reveal themselves when the agent reads your manuscript.) Even in the extremely unlikely event that your book is such pure literary fiction that the characters and plot are irrelevant, concentrating instead upon experiments in writing style, your book is still about something, isn’t it?

That something should be the subject of your pitch. Why? Because any agent is going to have to know what the book is about in order to interest an editor in it.

“Okay,” the sighers concede reluctantly, “I can sort of see that, if we want to reduce the discussion to marketing terms. But I still don’t understand why simplifying my extraordinarily complex plot would help my pitch.”

Well, there’s a practical reason — and then there’s a different kind of practical reason. Let’s take the most straightforward one first.

From a pitch-hearer’s point of view, once more than a couple of characters have been introduced within those first couple of sentences, new names tend to blur together like extras in a movie, unless the pitcher makes it absolutely clear how they are all tied together. Typically, therefore, they will assume that the first mentioned by name is the protagonist.

So if you started to pitch a multiple protagonist novel on pure plot — “Melissa is dealing with trying to run a one-room schoolhouse in Morocco, while Harold is coping with the perils of window-washing in Manhattan, and Yvonne is braving the Arctic tundra…” — even the most open-minded agent or editor is likely to zone out. There’s just too much to remember.

And if remembering three names in two minutes doesn’t strike you as a heavy intellectual burden, please see my earlier post on pitch fatigue.

It’s easy to forget that yours is almost certainly not the only pitch that agent or editor has heard within the last 24 hours, isn’t it, even if you’re NOT trying to explain a book that has several protagonists? Often, pitchers of multiple-protagonist novels will make an even more serious mistake than overloading their elevator speeches with names — they will frequently begin by saying, “Okay, so there are 18 protagonists…”

Whoa there, Sparky. Did anyone in the pitching session ASK about your perspective choices? So why present them as the most important fact about your novel?

Actually, from the writer’s point of view, there’s an excellent reason: the different perspectives are an integral part of the story being told. Thus, the reader’s experience of the story is going to be inextricably tied up with how it is written.

But that doesn’t mean that this information is going to be helpful to your pitch.

I mean, you could conceivably pitch Barbara Kingsolver’s multiple-narrator THE POISONWOOD BIBLE as:

A missionary takes his five daughters and one wife to the middle of Africa. Once they manage to carve out a make-do existence in a culture that none of them really understand, what little security the daughters know is ripped from them, first by their father’s decreasing connection with reality, then by revolution.

That isn’t a bad summary of the plot, but it doesn’t really give much of a feel for the book, does it? The story is told from the perspectives of the various daughters, mostly, who really could not agree on less and who have very different means of expressing themselves.

And that, really, is the charm of the book. But if you’ll take a gander at Ms. Kingsolver’s website, you’ll see that even she (or, more likely, her publicist) doesn’t mention the number of narrators until she’s already set up the premise.

Any guesses why?

Okay, let me ask the question in a manner more relevant to the task at hand: would it be a better idea to walk into a pitch meeting and tell the story in precisely the order it is laid out in the book, spending perhaps a minute on one narrator, then moving on to the next, and so on?

In a word, no. Because — you guessed it — it’s too likely to confuse the hearer.

Hey, do you think that same logic might apply to ANY complicated-plotted book? Care to estimate the probability that a pitch-fatigued listener will lose track of a grimly literal chronological account of the plot midway through the second sentence?

If you just went pale, would-be pitchers, your answer was probably correct. Let’s get back to Barbara Kingsolver.

Even though the elevator speech above for THE POISONWOOD BIBLE does not do it justice, if I were pitching the book (and thank goodness I’m not; it would be difficult), I would probably use the speech above, with a slight addition at the end:

A missionary takes his five daughters and one wife to the middle of Africa. Once they manage to carve out a make-do existence in a culture that none of them really understand, what little security the daughters know is ripped from them, first by their father’s decreasing connection with reality, then by revolution. The reader sees the story from the very different points of view of the five daughters, one of whom has a mental condition that lifts her perceptions into a completely different realm.

Not ideal, perhaps, but it gets the point across.

But most pitchers of multiple POV novels are not nearly so restrained, alas. They charge into pitch meetings and tell the story as written in the book, concentrating on each perspective in turn as the agent or editor stares back at them dully, like a bird hypnotized by a snake.

And ten minutes later, when the meeting is over, the writers have only gotten to the end of Chapter 5. Out of 27.

I can’t even begin to estimate how often I experienced this phenomenon in my pitching classes, when I was running the late lamented Pitch Practicing Palace at the Conference-That-Shall-Remain-Nameless, and even when I just happen to be passing by the pitch appointment waiting area at your average conference. All too often, first-time pitchers have never talked about their books out loud before — a BAD idea, by the way — and think that the proper response to the innocent question, “So, what’s your book about?” is to reel off the entire plot.

And I do mean ENTIRE. By the end of it, an attentive listener would know not only precisely what happened to the protagonist and the antagonist, but the neighbors, the city council, and the chickens at the local petting zoo until the day that all of them died.

Poor strategy, that. If you go on too long, they may well draw some unflattering conclusions about the pacing of your storytelling preferences, if you catch my drift.

This outcome is at least 27 times more likely if the book being pitched happens to be a memoir or autobiographical novel, incidentally. Bad idea. Because most memoir submissions are episodic, rather than featuring a strong, unitary story arc, a rambling pitching style is likely to send off all kinds of warning flares in a pitch-hearer’s mind. And trust me, “Well, it’s based on something that actually happened to me…” no longer seems like a fresh concept the 783rd time an agent or editor hears it.

Word to the wise: keep it snappy, emphasize the storyline, and convince the hearer that your book is well worth reading before you even consider explaining why you decided to write it in the first place. (Yes, both memoirists and writers of autobiographical fiction work that last bit into their pitches all the time. Do not emulate their example; it may be unpleasant to face, but nobody in the publishing industry is likely to care about why you wrote a book until AFTER they’ve already decided that it’s marketable. Sorry to be the one to break that to you.)

Which brings me to the second reason that it’s better to tell the story of the book, rather than the story of each of the major characters: POV choices are a WRITING issue, not a storyline issue per se. And while you will want to talk about some non-story issues in your pitch — the target audience, the selling points, etc. — most of the meat of the pitch is about the story (or, in the case of nonfiction, the argument) itself.

In other words, the agent or editor will learn HOW you tell the story from reading your manuscript; during the pitching phase, all they need to hear is the story.

Which is why, in case you are curious, so many agents seem to zone out when a writer begins a pitch (and believe me, many do) with, “Well, I have these three protagonists…”

It’s an understandable thing to say, of course, because from the writer’s perspective, the structural choices are monumentally important. But from the marketing perspective, they’re substantially less so.

Don’t believe me? When’s the last time you walked into a bookstore, buttonholed a clerk, and asked, “Where can I find a good book told from many points of view? I don’t care what it’s about; I just woke up this morning yearning for multiplicity of perspective.”

I thought not. Although if you want to generate a fairly spectacular reaction in a bored clerk on a slow day, you could hardly ask a better question.

I have a bit more to say on this subject, but I’ve already run long for today. Dig deep for those memorable details, everybody, and keep up the good work!

Pitching 101, part VIII: you’ve gotta have heart, miles and miles and miles of heart — oh, and a professional pitch for your work doesn’t hurt, either

damn-yankees

“A little brains, a little talent — with an emphasis on the latter.”

Welcome back to my fourth annual series on building the toolkit to construct a stellar pitch — or a brilliant query letter, for that matter. While I’m taking my time this year, walking you through the essential elements, if you happen to be in a great big hurry — if, say, you happen to be attending a Conference That Shall Remain Nameless in the greater Seattle area weekend after next — feel free to take the express route. The posts gathered under the HOW TO WRITE A PITCH AT THE LAST MINUTE category on the archive list at right will take you through this process at record speed.

How do I come up with those esoteric category names?

Even if you do not plan on pitching anytime soon — or, indeed, ever — I would strongly encourage you to work through this series as if you were. As I may PERHAPS have intimated before, the essential skills a writer uses for creating a pitch and crafting a query are, if not the same, at least closely related.

Note that I called them skills, and not talents. Contrary to popular belief, success in marketing one’s work is not entirely reliant upon the quality of the writing; it’s also about professional presentation.

Which is, in fact, learned. As in any other business, there are ropes to learn. No shame in that.

Stop shaking your head in disbelief: pitching and querying well require skills that have little to do with writing talent. No baby, no matter how inherently gifted in finding la mot juste, has ever crawled out of the womb already informed by the celestial talent-handlers how to make her work appealing to the publishing industry, I assure you.

I wish this were a more widely-accepted truth on the conference circuit. Writers so often plunge into pitching or querying with sky-high hopes, only to have them dashed by what is in fact a perfectly acceptable response to a pitch: a cautious, “Well, it all depends upon the writing. Send me the first three chapters.”

That’s if everything happened to go well in the pitch, of course. If it didn’t, a polite but firm, “I’m sorry, but that’s just not for my agency/publishing house,” is the usual dream-crusher.

In the stress of pitching or querying, it can be hard to remember that quite apart from any interest (or lack thereof) an agent might have in the story being told, an unprofessionally-presented pitch or query letter is often rejected on that basis alone, not necessarily upon the book concept or the quality of the writing. So until a book has been marketed properly, it’s virtually impossible to glean writing-related feedback from rejections at all.

Onerous as it is, it truly behooves writers to start to think like marketers, at least for the few weeks immediately prior to attending a literary conference or sending out a flotilla of queries.

Okay, that’s enough justification for one day. Back to the business at hand.

Last time, I suggested that a dandy way to prepare for a conversation with a real, live agent or editor was to sit down and come up with a list of selling points for your book. Or, if you’re pitching nonfiction, how to figure out the highlights of your platform.

Not just vague assertions about why an editor at a publishing house would find it an excellent example of its species of book — that much is assumed, right? — but reasons that an actual real-world book customer might want to pluck that book from a shelf at Barnes & Noble and carry it up to the cash register. It may seem like a pain to generate such a list before you pitch or query, but believe me, it is hundreds of times easier to land an agent for a book if YOU know why readers will want to buy it.

Trust me, “But I spent three years writing it!” is not a reason that is going to fly very well with agents and editors.

Why? Well, pretty much everyone who approaches them has expended scads of time, energy, and heart’s blood on his book; contrary to what practically every movie involving a sports competition has implicitly told you, a writer’s WANTING to win more than one’s competitors is not going to impress the people making decisions about who does and doesn’t get published.

I’m bringing this up advisedly — sad to report, a disproportionately high percentage of pitchers (and quite a few queriers as well) make the serious marketing mistake of giving into the impulse to tell the pitchee about how HARD it was to write this particular book, how many agents have rejected it, at how many conferences they’ve pitched it, etc. The more disastrously a pitch meeting is going, the more furiously these pitchers will insist, often with hot tears trembling in their eyes, that this book represents their life’s blood, and so — the implication runs — only the coldest-hearted of monsters would refuse them Their Big Chance. (For some extended examples of this particular species of pitching debacle, please see my earlier post on the subject.)

Sometimes, these pitchers will get so carried away with the passion of describing their suffering that they will forget to pitch the book at all. (Yes, really.) And then they’re surprised when their outburst has precisely the opposite effect of what they intended: rather than sweeping the agent or editor off her feet by their intense love for this manuscript, all they’ve achieved is to convince the pro that these writers have a heck of a lot to learn about why agents and editors pick up books.

Surprised? Don’t be. A writer who melts down the first time he has to talk about his book in a professional context generally sets off flashing neon lights in an agent’s mind: this client will be a heck of a lot of work. Once that thought is triggered, a pitch would have to be awfully good to wipe out that initial impression of time-consuming hyperemotionalism.

Sadly, pitchers who play the emotion card often believe that it’s the best way to make a good impression. Rather than basing their pitch on their books’ legitimate selling points, they fall prey to what I like to call the Great Little League Fantasy: the philosophy so beloved of amateur coaches and those who make movies about them that decrees that all that’s necessary to win in an competitive situation is to believe in oneself.

Or one’s team. Or one’s horse in the Grand National, one’s car in the Big Race, or one’s case before the Supreme Court. You’ve gotta have heart, we’re all urged to believe, miles and miles and miles of heart.

Given the pervasiveness of this dubious philosophy, you can hardly blame the pitchers who embrace it. They believe, apparently, that pitching (or querying) is all about demonstrating just how much their hearts are in their work. Yet as charming as that may be (or pathetic, depending upon the number of tears shed during the description), this approach typically does not work. In fact, what it generally produces is profound embarrassment in both listener and pitcher.

Which is why, counterintuitively, figuring out who will want to read your book and why IS partially about heart: preventing yours from getting broken into 17 million pieces while trying to find a home for your work.

I’m quite serious about this. Whenever I teach pitching classes, I like to ask writers about their books’ selling points before they pitch or query in order to pull the pin gently on a grenade that can be pretty devastating to the self-esteem. A lot of writers mistake professional questions about marketability for critique, hearing the fairly straightforward question, “So, why would someone want to read this book?” as “Why on earth would ANYONE want to read YOUR book? It hasn’t a prayer!”

Faced with what they perceive to be scathing criticism, some writers shrink away from agents and editors who ask this perfectly reasonable question — a reluctance to hear professional feedback which, in turn, can very easily lead to an unwillingness to pitch or query ever again.

“They’re all so mean,” such writers say, firmly keeping their work out of the public eye. “It’s just not worth it.”

This response makes me sad, because the only book that hasn’t a prayer of being published is the one that is never submitted at all. There are niche markets for practically every taste, after all.

Your job in generating selling points is to SHOW (not tell) that there is indeed a market for your book.

Ooh, that hit some nerves, didn’t it? I can practically hear some of you, particularly novelists, tapping your feet impatiently. “Um, Anne?” some of you seem to be saying, with a nervous glance at your calendars, “I can understand why this might be a useful document for querying by letter, or for sending along with my submission, but have you forgotten that I will be giving VERBAL pitches at a conference just a week or so away? Is this really the best time to be spending hours coming up with my book’s selling points?”

My readers are so smart; you always ask the right questions at precisely the right time. So here is a short, short answer: yes.

Before you pitch is EXACTLY when you should devote some serious thought to your book’s selling points. Because, you see, if your book has market appeal over and above its writing style (and the vast majority of books do), YOU SHOULD MENTION IT IN YOUR PITCH.

Not in a general, “Well, I think a lot of readers will like it,” sort of way, but by citing specific, fact-based REASONS that they will clamor to read it. Preferably backed by the kind of verifiable statistics we discussed last time.

Why? Because it will make you look professional in the eyes of the agent or editor sitting in front of you — and, I must say it, better than the seventeen pitchers before you who did not talk about their work in professional terms. Not to mention that dear, pitiful person who wept for the entire ten-minute pitch meeting about how frustrating it was to try to find an agent for a cozy mystery these days.

The more solid reasons you can give for believing that your book concept is marketable, the stronger your pitch will be. Think about it: no agent is going to ask to see a manuscript purely because its author says it is well-written, any more than our old pal Millicent the agency screener would respond to a query that mentioned the author’s mother thought the book was the best thing she had ever read with a phone call demanding that the author overnight the whole thing to her.

“Good enough for your mom? Then it’s good enough for me!” is not, alas, a common sentiment in the industry. (But don’t tell Mom; she’ll be so disappointed.)

So let’s get back to constructing that list of selling points for your manuscript, shall we?

Yesterday, I concentrated on the standard writing résumé bullet points. To recap:

(1) Any experience that makes you an expert on the subject matter of your book.

(2) Any educational credentials you might happen to have, whether they are writing-related or not.

(3) Any honors that might have been bestowed upon you in the course of your long, checkered existence.

(4) Any former publications (paid or unpaid) or public speaking experience.

All of these are legitimate selling points for most books, but try not to get too bogged down in listing the standard prestige points. Naturally, you should include any previous publications and/or writing degrees on your list of selling points, but if you have few or no previous publications, awards, and writing degrees to your credit, do not despair. We shall be going through a long list of potential categories in order that everyone will be able to recognize at least a couple of possibilities to add to her personal list.

Let’s get cracking, shall we?

(5) Relevant life experience.
This is well worth including, if it helped fill in some important background for the book. Is your novel about coal miners based upon your twenty years of experience in the coalmining industry? Is your protagonist’s kid sister’s horrifying trauma at a teen beauty pageant based loosely upon your years as Miss Junior Succotash? Mention it.

And if you are writing about firefighting, and you happen to be a firefighter, you need to be explicit about it. It may seem self-evident to YOU, but remember, the agents and editors to whom you will be pitching will probably not be able to guess whether you have a platform from just looking at you.

There’s a reason that they habitually ask NF writers, “So what’s your platform?” after all.

What you should NOT do under any circumstances, however, is stammer out in a pitch meeting (or say in a query letter) that your novel is “sort of autobiographical.” To an agent or editor, this can translate as, “This book is a memoir with the names changed. Since it is based upon true events, I will be totally unwilling to revise it to your specifications.”

The distinction I am drawing here is a subtle one, admittedly. Having the background experience to write credibly about a particular situation is a legitimate selling point: in interviews, you will be able to speak at length about the real-life situation.

However, industry professionals simply assume that fiction writers draw upon their own backgrounds for material. But to them, a book that recounts true events in its author’s life is a memoir, not a novel. Contrary to the pervasive movie-of-the-week philosophy, the mere fact that a story is true does not make it more appealing; it merely means potential legal problems.

Translation: until folks in the industry have forgotten about the A MILLION LITTLE PIECES fiasco, it’s not going to be a good idea to highlight the fact that a novel is semi-autobiographical in your pitch. Especially since — again, it pains me to be the one to tell you this, but how else are you going to find out? — a good third of fiction pitches include some form of the phrase, “Well, it’s sort of autobiographical…”

Just don’t do it. Trust me on this one.

(6) Associations and affiliations.
If you are writing on a topic that is of interest to some national organization, bring it up here. Also, if you are a member of a group willing to promote (or review) your work, mention it. Some possible examples:

The Harpo Marx Fan Club has 120, 000 members in the U.S. alone, as well as a monthly newsletter, guaranteeing substantial speaking engagement interest.

Angelina Jolie is a well-known graduate of Yale University, which guarantees a mention of her book on tulip cultivation in the alumni newsletter.

Currently, the Yale News reaches over 28 million readers bimonthly.

(Perhaps it goes without mentioning, but I pulled all of the examples I am using in this list out of thin air. Probably not the best idea to quote me on any of ‘em, therefore.)

(7) Trends and recent bestsellers.
If there is a marketing, popular, or research trend that touches on the subject matter of your book, add it to your list. If there has been a recent upsurge in sales of books on your topic, or a television show devoted to it, mention it. (Recent, in industry terms, means within the last five years.)

Even if these trends support a secondary subject in your book, they are still worth including. If you can back your assertion with legitimate numbers (see last weekend’s earlier posts on the joys of statistics), all the better. Some possible examples:

Novels featuring divorced mothers of small children have enjoyed a considerable upswing in popularity in recent years. A July, 2008 search on Amazon.com revealed over 1,200 titles.

Ferret ownership has risen 28% in the last five years, according to the National Rodent-Handlers Association.

Last year’s major bestseller, THAT HORRIBLE GUMBY by Pokey, sold over 97 million copies. It is reasonable to expect that its readers will be anxious to read Gumby’s reply.

(8) Statistics.
At risk of repeating myself, if you are writing about a condition affecting human beings, there are almost certainly statistics available about how many people in the country are affected by it. As we discussed earlier in the week, including the real statistics in your pitch minimizes the probability of the agent or editor’s guess being far too low.

Get your information from the most credible sources possible, and cite them. Some possible examples:

400,000 Americans are diagnosed annually with Inappropriate Giggling Syndrome, creating a large audience potentially eager for this book.

According to a recent study in the Toronto Star, 90% of Canadians have receding hairlines, pointing to an immense potential Canadian market for this book.

(9) Recent press coverage.

I say this lovingly, of course, but people in the publishing industry have a respect for the printed word that borders on the mystical. Minor Greek deities were less revered.

Thus, if you can find recent articles related to your topic, list them as evidence that the public is eager to learn more about it. Possible examples:

So far in 2009, the Chicago Tribune has run 347 articles on mining accidents, pointing to a clear media interest in the safety of mine shafts.

In the last six months, the New York Times has written twelve times about Warren G. Harding; clearly the public is clamoring to hear more about this important president’s love life.

(10) Your book’s relation to current events and future trends.
I hesitate to mention this one, because it’s actually not the current trends that dictate whether a book pitched or queried now will fly off the shelves after it is published: it’s the events that will be happening THEN.

Current events are inherently tricky as selling points, since it takes a long time for a book to move from proposal to bookstand. Ideally, your pitch to an agent should speak to the trends of at least two years from now, when the book will actually be published.

(In response to that loud unspoken “Whaaa?” I just heard out there: after you land an agent, figure one year for you to revise it to your agent’s specifications and for the agent to market it — a conservative estimate, incidentally — and another year between signing the contract and the book’s actually hitting the shelves. If my memoir had been printed according to its original publication timeline, it would have been the fastest agent-signing to bookshelf progression of which anyone I know had ever heard: 16 months, a positively blistering pace.)

However, if you can make a plausible case for the future importance of your book, go ahead and include it on your list. You can also project a current trend forward. Some examples:

At its current rate of progress through the courts, Christopher Robin’s habeas corpus case will be heard by the Supreme Court in late 2009, guaranteeing substantial press coverage for Pooh’s exposé, OUT OF THE TOY CLOSET.

If tooth decay continues at its current rate, by 2012, no Americans will have any teeth at all. Thus, it follows that a book on denture care should be in ever-increasing demand.

(11) Particular strengths of the book.
You’d be surprised at how well a statement like, BREATHING THROUGH YOUR KNEES is the first novel in publishing history to take on the heartbreak of kneecap dysplasia can work in a pitch or a query letter. If it’s true, that is.

So what is your book’s distinguishing characteristic? How is it different and better from other offerings currently available within its book category? How is it different and better than the most recent bestseller on the subject?

One caveat: avoid cutting down other books on the market; try to point out how your book is GOOD, not how another book is bad.

Why? Well, publishing is a small world: you can never be absolutely sure that the person to whom you are pitching DIDN’T go to college with the editor of the book on the negative end of the comparison. Or date the author. Or represented the book himself.

I would STRONGLY urge those of you who write literary fiction to spend a few hours brainstorming on this point. How does your book deal with language differently from anything else currently on the market? How does its dialogue reveal character in a new and startling way? Why might a professor choose to teach it in an English literature class?

Again, remember to stick to the FACTS here, not subjective assessment. It’s perfectly legitimate to say that the writing is very literary, but don’t actually say that the writing is gorgeous.

Even if it undeniably is.

Why not? Well, that’s the kind of assessment that publishing types tend to trust only if it comes from one of three sources: a well-respected contest (in the form of an award), the reviews of previous publications — and the evidence of their own eyes.

Seriously, this is a notorious industry pet peeve: almost universally, agents and editors tend to respond badly when a writer actually SAYS that his book is well-written; they want to make up their minds on that point themselves. It tends to provoke a “Show, don’t tell!” response.

In fact, it’s not at all unusual for agents to tell their screeners to assume that anyone who announces in a query letter that this is the best book in the Western literary canon is a bad writer. Next!

So be careful not to sound as if you are boasting. If you can legitimately say, for instance, that your book features the most sensitive characterization of a dyslexic 2-year-old ever seen in a novel, that will be heard as a statement of fact, not a value judgment.

Stick to what is genuinely one-of-a-kind about your book — and don’t be afraid to draw direct factual comparisons with other books in the category that have sold well recently. For example:

While Jennifer Anniston’s current bestseller, EYESHADOW YOUR WAY TO SUCCESS, deals obliquely with the problem of eyelash loss, my book, EYELASH: THE KEY TO A HAPPY, HEALTHY FUTURE, provides much more detailed guidelines on eyelash care.

(12) Any research or interviews you may have done for the book.
If you have done significant research or extensive interviews, list it here. This is especially important if you are writing a NF book, as any background that makes you an expert on your topic is a legitimate part of your platform. Some possible examples:

Leonardo DiCaprio has spent the past eighteen years studying the problem of hair mousse failure, rendering him one of the world’s foremost authorities.

Bruce Willis interviewed over 600 married women for his book, HOW TO KEEP THE PERFECT MARRIAGE.

(13) Promotion already in place.
Yes, the kind of resources commonly associated with having a strong platform — name recognition, your own television show, owning a newspaper chain, and the like — but more modest promotional efforts are worth listing as well.

Having a website already established that lists an author’s bio, a synopsis of the upcoming book, and future speaking engagements carries a disproportionate weight in the publishing industry — because, frankly, the publishing industry as a whole has been a TRIFLE slow to come alive to the promotional possibilities of the Internet, beyond simply throwing up static websites.

So almost any web-based marketing plan you may have is going to come across as impressive. Consider having your nephew (or some similarly computer-savvy person who is fond enough of you to work for pizza) put together a site for you, if you don’t already have one.

(14) What makes your take on the subject matter of your book fresh.
Remember a few weeks back, when I was talking about the distinction between a fresh book concept and a weird one? Well, this is the time to bring up what makes your work new, exciting, original. (And if you missed that discussion, you might want to check out the FRESHNESS IN MANUSCRIPTS category at right.)

I like to see EVERY list of selling points include at least one bullet’s worth of material addressing this point, because it’s awfully important. If YOU don’t know what makes your book different and better than what’s already on the shelves, how can you expect an agent or editor to guess?

Again, what we’re looking for here are not merely qualitative assessments (“This is the best book on sailboarding since MOBY DICK!”), but content-filled comparisons (“It’s would be the only book on the market that instructs the reader in the fine art of harpooning from a sailboard.”)

Finished brainstorming your way through all of these points? Terrific.

Now go through your list and cull the less impressive points. Ideally, you will want to end up with somewhere between 3 and 10, enough to fit comfortably as bullet points on a double-spaced page.

Then reduce each point to a single sentence. Yes, this is a pain for those of us who spend our lives meticulously crafting beautiful paragraphs, but trust me, when you are consulting a list in a hurry, simpler is better.

When your list is finished, label it MARKETING POINTS, and keep it by your side until your first book signing. Or when you are practicing answering the question, “So, what’s your platform?”

Heck, you might even want to have it handy when you’re giving interviews about your book, because once you’ve come up with a great list of reasons that your book should sell, you’re going to want to bring those reasons up every time you talk about the book, right?

Oh, and keep a copy handy to your writing space. It’s a great pick-me-up for when you start to ask yourself, “Remind me — why I am I putting in all of this work?”

Yes, generating selling points IS a lot of trouble, but believe me, in retrospect, you will be glad to have a few of these reasons written down before you meet with — or query — the agent of your dreams.

Trust me on this one. And remember me kindly when, down the line, your agent or editor raves about how prepared you were to market your work. There’s more to being an agent’s dream client than just showing up with a beautifully-written book, you know: there’s arriving with a fully-stocked writer’s toolkit.

Exhausted? I hope not, because for the next couple of weeks, we’re going to be continuing this series at a pretty blistering pace. Next week, I shall move on to constructing those magic few words that will summarize your book in half a breath’s worth of speech.

But since you’ve all been working so hard, I have a treat in store for you this weekend. Be sure to tune in; it’s going to be a good one. (Hint: those of you who write comedy are going to be really, really happy.)

So prepare yourselves to get pithy, everybody — and, as always, keep up the good work!

Pitching 101, part VII: identifying why precisely the world needs YOUR book, as opposed to any other, or, how to make it plain to even a pitch-fatigued Mr. Magoo what you’re holding out to him

mr-magoo-in-danger

A few hours after I posted yesterday, I ran into a local author who drops by Author! Author! on a fairly regular basis. (Appropriately enough, I bumped into him in a bookstore.) “I loved your blog this morning,” he told me, chuckling. “You really made the poor souls who hear pitches sound out-of-touch with reality.” Since it has been his considered professional opinion for years that the version of reality as understood by the business side of writing and the version in which the rest of us live have little in common but a shared respect for the force of gravity, he was, he said, pretty psyched to forward the link to that post to half of the writers he knew.

Flattering, of course. Except that view of pitch-hearers had not been precisely what I’d been trying to convey yesterday.

For those of you who missed it, I devoted part of yesterday’s post to the concept of a niche market, the publishing industry’s term for a target readership that really isn’t big enough to buy significant numbers of books. Agents tend to be leery of manuscripts that they think will appeal to only a niche market, since the book sales are unlikely to yield much in the way of commission.

And lest we forget, few agencies are non-profit organizations, at least intentionally. Contrary to what far too many aspiring writers believe, the business of selling art is in fact a business, not a charitable enterprise devoted to seeking out and publishing the best writing currently on the planet. An agent or editor at a writers’ conference is looking for projects that he believes he can sell.

So when an agent dismisses a pitch with an airy, “Oh, that will only appeal to a niche market,” she’s not saying that it’s a bad idea for a book; she’s saying that it would be difficult for her to convince an editor at a major publishing house that there are very many readers out there who will spot it on a shelf at Barnes & Noble and carry it to the cash register.

See the difference? I hope so, because understanding that subtle distinction can often mean ending a pitch meeting on a cordial note, rather than with the writer weeping into the hallway, feeling as though he’s just been told his book concept is terrible.

As I mentioned yesterday, though, sometimes agents and editors are wrong about a book concept’s having only niche market appeal. Sometimes, that belief springs from the agent or editor’s having handled a similar project recently that flopped; sometimes, it’s a matter of not being psychic enough to know what will be the hot seller next year. But sometimes, they just aren’t aware of how many potential readers there are for a certain subject.

And sometimes, it must be said, their conceptions of these preferences are years or even decades out of date. “Soccer?” they scoff, wrinkling their collective noses. “Nobody in the United States is interested in that.

Except, of course, for the 18.2 million Americans who played soccer at least once in 1998. (Speaking of outdated statistics; it just happened to be the one I had at my fingertips, but it’s really too old to be of much use in a pitch or query letter. Do as I say, not as I do: try to stick to statistics for the last five years. )

Thus, as I pointed out last time, it’s a really, really good idea to do a bit of homework on your target demographic before walking into a pitch appointment, so you may point out — politely and preemptively — just how immense it actually is.

However, please do not fall into the same trap that my author friend did: don’t automatically assume that any agent or editor unfamiliar with your subject matter is out-of-touch or (as all too many conference-goers are apt to conclude) just not very bright. Actually, the opposite is usually true — both agencies and publishing houses tend to attract genuinely smart people.

Very smart English majors. See why they might not as a group know much about soccer? Or model train-building? Or lion-taming?

As I’ve pointed out before, no agent or editor works with every kind of book. They’re specialists, and once a writer lands a contract with them, that’s good for everybody. However, one side effect of that praiseworthy concentration on a particular type of book can be myopia.

And I’m not just talking about needing to wear glasses because they read too much, if you catch my drift.

But to be fair, let’s put that particular stripe of myopia in perspective: hands up, everyone who is an expert in a whole lot of subjects that don’t interest him. In the world outside the publishing industry, we don’t generally expect a pipelayer to be conversant with the ins and outs of oral surgery, or an oral surgeon to know much about floral arrangement, or a florist to be an expert in particle physics. Yet at conference after conference, year after year, aspiring writers are shocked to discover that agents and editors aren’t all that up on the subject matters of their books.

Go figure. If it makes you feel better about having to go to the trouble to prove just how many potential readers are demonstrably interested in the subject matter of your book, pretend that you are going to be pitching to an optometrist, not an agent. (Unless your book happens to be intimately concerned with the workings of the eye, that is.)

One more reason that it would behoove you to compile a few statistics before you write your pitch or query: any number in the hundreds of thousands or millions will jump out at the hearer, a serious advantage when addressing an agent or editor suffering from pitch fatigue.

Or anyone else, for that matter. After the tenth pitch, even rather dissimilar books can start to sound kind of similar.

Again, I don’t mean to cast any aspersions on the fine folks who inhabit the publishing industry: tired people in any profession tend to be rather poor listeners. Heck, many perfectly alert people are lousy listeners.

So make it as easy as possible for the pitch-fatigued (or, in the case of a query, a bleary-eyed agency screener) to see the huge market appeal of your book concept. Quantify it.

Oh, before I forget, one more tip before I move on: because anything above half a percent of the US population will translate into some pretty significant numbers, you should use the numbers, wherever possible; they will sound more impressive. More to the point, citing the numbers rather than the percentages allows for the possibility that your listener might not be up on the latest headcounts of the citizenry.

Or, to put it another way: quick, what’s the population of the US?

According to the US census’ population clock a moment ago, the answer was 306,972,221. How can you make that number work for you? Well, if you happened to be writing a ghost story, you might be thinking of bringing up in your pitch that oft-cited statistic that 1 in 3 Americans believes in ghosts. You could state it that way, or you could mention that according to that survey (which makes one wonder how the surveyors asked the question, doesn’t it?), 33% of the population might arguably be predisposed to be interested in your subject matter.

Mighty impressive, right? But to a former English major, which is likely to sound larger, a third of the population or 102.3 million people?

Now that I have you all excited about figuring out just how big your target market could be, I suppose I should throw a bucket of cold water on the proceedings by pointing out that nobody in the publishing industry will seriously believe that 102.3 million Americans will actually rush out and buy every ghost book on the market. The last time I checked, the entire Harry Potter series collectively had accounted for only 27.7 million sales in this country.

But your books should be so lucky, right?

You don’t need to argue that all of those people will buy your book — just that they are predisposed to be interested in a ghost story. Trust the intelligence of the pitch hearer to be able to conclude that if even a tiny fraction of the believers in ghosts act upon that initial interest, you could have a runaway bestseller on your hands.

I’m sensing some synapses firing out there in the ether; are those light bulbs I see appearing over my readers’ heads? “But Anne,” some of you newly-eager book marketers exclaim, “how do I get those millions of people to act upon that wholly admirable impulse and buy my book? Or, if that’s jumping the gun at this juncture, how do I convince the agent or editor to whom I pitching that my book has a genuine shot at attracting those readers?

Glad you asked, oh pitchers. Next, I am — surprise, surprise — going to talk about something pitching classes very seldom address, identifying a book’s selling points.

Over the next couple of days, I’m going to be asking you to work on developing a list of selling points for the book to be pitched or queried. Specifically, I’m going to ask you to prepare a page’s worth of single-sentence summaries of attributes (the book’s or yours personally) that make the book the best thing since the proverbial sliced bread.

Why bullet-pointed, rather than paragraphs, you ask? So you can retrieve precisely the piece of information you need at any given moment, without fumbling for it. Even if sweat is pouring down your face into your eyes and your heart is palpitating, you will be able to sound professional.

In other words, so you won’t forget any of the reasons that your book will appeal to readers, even if you should happen — heaven forbid!– to have a panic attack during your pitch appointment.

Already, I can sense that some of you who have attended pitching classes are feeling a trifle skeptical about this suggestion. “Yeah, right, Anne,” these already-instructed few are scoffing, “I should put in still more effort into preparing to prepare to write my pitch. If having selling points at the ready is so darned useful, why doesn’t every pitching teacher out there advise it? Or why isn’t doesn’t that list pop up in every how-to for writing a good query letter? Isn’t this in fact just another manifestation of your overwhelming desire to have all of us over-prepare for approaching agents and editors?”

Frankly, I don’t have any idea why other pitching teachers don’t recommend this, because in my experience, it works very well as a tool for improving pretty much any pitch, query, or book proposal. In fact, I generally recommend to my proposal-writing clients that they include a bulleted list of selling points in their book proposal. True, it’s unusual to include, but both times I’ve sold nonfiction books, the editors have raved about how much they wished every proposer would include a similar page.

A really well-prepared list of selling points is like a really, really tiny press agent that can travel everywhere your manuscript goes. And whose manuscript couldn’t benefit from that?

But to be clear: a list of selling points is not something you absolutely NEED to prepare before you pitch or query, merely a really, really good idea. It’s unlikely to the point of hilarity, though, that an agent is going to look at you expectantly as soon as you walk into a pitch meeting and say, “Well? Where’s your list of selling points?” (Unless, of course, you happen to be pitching to my agent after having identified yourself as one of my blog’s readers.)

Even if you are not planning to pitch anytime soon, it is still worth constructing your list of selling points. Pulling together such a document forces you to come up with SPECIFIC reasons that an agent or editor should be interested in your book.

Other than, of course, the fact that you wrote it.

I’m only partially kidding about that last point. Nonfiction writers accept it as a matter of course that they are going to need to explain explicitly why the book is marketable and why precisely they are the best people in the known universe to write it — that mysterious entity called platform. These are specific elements in a standard NF book proposal, even.

Yet ask a fiction writer why his book will interest readers, let alone the publishing industry, and 9 times out of 10, he will act insulted. Why the discrepancy? Well, as I mentioned earlier in this series, a lot of writers, perhaps even the majority, do not seem to give a great deal of thought to why the publishing industry might be excited about THIS book, as opposed to any other.

Interestingly, though, many do seem to have thought long and hard about why the industry might NOT want to pick up a book. As a long-time pitching coach, I cannot even begin to tote up how many pitches I’ve heard that began with a three-minute description of every rejection the book has ever received.

Not only will constructing a list help you avoid this very common pitfall — it will also aid you in steering clear of the sweeping generalizations writers tend to pull out of their back pockets when agents and editors ask follow-up questions.

Did that gigantic gulping sound I just heard ripping across the cosmos emit from you, dear readers? “Follow-up questions?” the timorous quaver. “You mean that in addition to gasping out a pitch, I have to have enough brain power handy to answer FOLLOW-UP QUESTIONS? I always thought that the agent or editor just listened to the pitch, said yes or no, and that was that.”

Um, no — at least, not if the agent or editor likes what s/he heard you say. As in ordinary conversation, follow-up questions after a pitch are a common indicator of the hearer’s interest in what’s being discussed. One very, very common follow-up question, as it happens, is “Okay, why do you think this story will appeal to readers?”

Stop hyperventilating. It’s a perfectly reasonable question, and by the time we finish this series, you will be prepared — nay, HAPPY — to answer it.

But you will have to prepare, I’m afraid. What most pitchers do when caught off-guard by such a question is EITHER to start making wild assertions like, “This book will appeal to everyone who’s ever had a mother!” or “Every reader of horror will find this a page-turner!” OR to hear the question as a critique of the book they’re pitching. “Oh, I guess you’re right — no one will be interested,” these poor souls mutter, backing away from the bewildered agent.

Neither course will serve you. As I mentioned the other day, agents and editors tend to zone out on inflated claims about a novel’s utility to humanity in general — although if your book actually CAN achieve world peace, by all means mention it — or boasts that it will appeal to every literate person in America (a more common book proposal claim than one might imagine). They also tend, like most people, to equate a writer’s apparent lack of faith in her own work with its not being ready for the slings and arrows of the marketplace.

A writer’s having thought in advance about what REALISTIC claims s/he can legitimately make about why readers might like the book thus enjoys a significant advantage on the pitching floor.

In short, the selling point sheet prevents you from panicking in the moment; think of it as pitch insurance. Even if you draw a blank three sentences into your pitch, all you will have to do is look down, and presto! There is a list of concrete facts about you and your book.

”Yeah, right,” I hear the more cynical out there thinking. “What is this list, a Ginzu knife? Can it rip apart a cardboard box, too, and still remain sharp enough to slice a mushy tomato?”

Doubt if you like, oh scoffers, but his handy little document has more uses than duct tape — which, I’m told, is not particularly good at mending ducts.

How handy, you ask? Well, for starters:

1. You can have it by your side during a pitch, to remind yourself why your book will appeal to its target market. (Hey, even the best of us are prone to last-minute qualms about our own excellence.)

2. You can use it as a guideline for the “Why I am uniquely qualified to write this book” section of your query letter. (If you don’t know why you might want to include this section, please see the HOW TO WRITE A QUERY LETTER category on the list at right before you write your next.)

3. You can add it to a book proposal, to recap its most important elements at a glance. (My memoir agent liked the one I included in my proposal so much that she now has her other clients add them to their packets, too.)

4. You can tuck it into a submission packet, as a door prize for the agency screener charged with the merry task of reading your entire book and figuring it out whether it is marketable.

5. Your agent can have it in her hot little hand when pitching your book on the phone to editors.

6. An editor who wants to acquire your book can use the information on it both to fill out the publishing house’s Title Information Sheet and to present your book’s strengths in editorial meetings.

Okay, let’s assume that I’ve convinced you that pulling together this list is a good idea. (Just ignore the muffled screams in the background. People who can’t wait until the end of a post to register objections deserve to be gagged, don’t you find?) What might you include on it?

Well, for starters, the names of similar books that have sold well (along with some indication of why your book is different, better, and will appeal to the same demographic), your past publications, credentials, trends, statistics, high points in your background — anything that will make it easier to market your book.

Why are you the best person in the universe to tell this story (or to put it as the nonfiction agents do: what’s your platform?), and why will people want to read it?

Those of you wise to the ways of the industry are probably already thinking: oh, she means the items on my writing résumé. (And for those of you who do not know, a writing résumé is the list of professional credentials — publications, speaking experience, relevant degrees, etc. — that career-minded writers carefully accrue over the years in order to make their work more marketable. For tips on how to build one from scratch, please see the aptly named BUILDING YOUR WRITING RESUME category at right.)

Yes, list these points, by all means, but I would like to see your list be broader still. Include any fact that will tend to boost confidence in your ability to write and market this book successfully — and that includes references to major bestsellers on similar topics, to show that there is already public interest in your subject matter.

So it’s time for a good, old-fashioned brainstorming session. Think back to your target market (see the posts of the last two days). Why will your book appeal to that market better than other books? Why does the world NEED this book?

Other than, obviously, the great beauty of the writing. Because absolutely the only way to demonstrate that to the agent or editor is by getting her to read your manuscript, right?

I hear all of you literary fiction writers out there groaning. Yes, it would be in your best interest to give some thought to this point, too. As I’ve said before and will doubtless say again, even the most abstruse literary fiction is about something other than just the writing. So why will the subject matter appeal to readers? How large is the book’s target demographic?

And if you were the publicity person assigned to promote the book, what would you tell the producer of an NPR show in order to convince him to book the author?

No need to write pages and pages of justification on each point — a single sentence on each will serve you best here. Remember, the function of this list is ease of use, both for you and for those who will deal with your book in future. Keep it brief, but do make sure that you make it clear why each point is important.

Possible bullet points include (and please note, none of my examples are true; I feel a little silly pointing that out, but I don’t want to find these little tidbits being reported as scandalous factoids in the years to come):

(1) Experience that makes you an expert on the subject matter of your book.
This is the crux of a NF platform, of course, but it’s worth considering for fiction, too. If you have spent years on activities relating to your topic, that is definitely a selling point. Some possible examples:

Marcello Mastroianni has been a student of Zen Buddhism for thirty-seven years, and brings a wealth of meditative experience to this book.

Clark Gable has been Atlanta’s leading florist for fifteen years, and is famous state-wide for his Scarlett O’Hara wedding bouquets.

Tammy Faye Baker originally came to public attention by performing in a show featuring sock puppets, so she is well identified in the public mind with puppetry.

(Actually, I think this last one is at least partially true. But I should probably state up front that otherwise, my examples will have no existence outside my pretty little head, and should accordingly remain unquoted forever after.)

(2) Educational credentials.
Another favorite from the platform hit parade. Even if your degrees do not relate directly to your topic, any degrees (earned or honorary), certificates, or years of study add to your credibility.

Yes, even if you are a fiction writer: a demonstrated ability to fulfill the requirements of an academic program is, from an agent or editor’s point of view, a pretty clear indicator that you can follow complex sets of directions. (Believe me, the usefulness of a writer’s ability to follow directions well will become abundantly apparent before the ink is dry on the agency contract: deadlines are often too tight for multiple drafts.) Some possible examples:

Audrey Hepburn has a doctorate in particle physics from the University of Bonn, and thus is eminently qualified to write on atomic bombs.

Charlton Heston holds an honorary degree in criminology from the University of Texas, in recognition of his important work in furthering gun usage.

Jane Russell completed a certificate program in neurosurgery at Bellevue Community College, and thus is well equipped to field questions on the subject.

(3) Honors.
If you have been recognized for your work (or volunteer efforts), this is the time to mention it. Finalist in a major contest, in this or any other year, anybody?

Some possible examples:

Myrna Loy was named Teacher of the Year four years running by the schools of Peoria, Kansas.

Keanu Reeves won the Nobel Prize in Chemistry in 1990 for his research on THE MATRIX.

Fatty Arbuckle was named Citizen of the Year of Fairbanks, Alaska. As a result, newspapers in Fairbanks are demonstrably eager to run articles on his work.

(4) Your former publications and public speaking experience.
Another good one from the standard platform list. If you have any previous publication whatsoever, list it, EVEN IF IT IS OFF-TOPIC. If your last book in another genre sold well, or if you were affiliated somehow with a book that sold well, mention it.

If you have ever done any public speaking, mention it, too: it makes you a better bet for book signings and interviews. If you have done a public reading of your work, definitely mention it, because very few first-time authors have any public reading experience at all.

Some possible examples:

Diana Ross writes a regular column on hair care for Sassy magazine.

Twiggy has published over 120 articles on a variety of topics, ranging from deforestation to the rise of hemlines.

Marcel Marceau has a wealth of public speaking experience. His lecture series, “Speak Up!” has drawn crowds for years on eight continents.

I feel some of you tensing up out there, but never fear: if you have few or no previous publications, awards, writing degrees, etc. to your credit, do not panic, even for an instance. There are plenty of other possible selling points for your book — but of that array, more follows next time.

In the meantime, keep brainstorming about your book’s selling points — and keep up the good work!

Pitching 101, part VI: the dreaded niche market, or, the book market’s a banquet of possibilities, and most poor pitchers are starving to death

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auntie-mame-dark1auntie-mameauntie-mame-negative
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Still hanging in there, campers? In this series, I’m expecting you to swallow a whole lot of rather unpleasant truths about marketing in great big gulps. Shall I slow down a bit today, to give your mental digestive processes time to catch up?

Hark — do I hear a chorus of small voices out there in the ether? “Heck, no, Anne!” my plucky readers chirp. “I want to learn to pitch! Bring it on, and keep it coming!”

How gratifying. Let us press on, then.

For those of you who did not shout hosannas in response, or who think that my spending so many posts on pitching is sort of a waste of time, since the vast majority of aspiring writers will never do it (specifically, the vast majority who never attend writers’ conferences or literary parties), please, for your own sakes, do not simply zone out during this series because you aren’t planning on pitching anytime soon. Learning how to give a verbal pitch well will improve your ability to write query letters and synopses — all three are built, after all, out of the same essential components, based upon a firm understanding of how the industry does and doesn’t work.

To that end, I urged you last time to embrace the industry’s practice of thinking about the target reader for your book– and why that reader really wants to read your book, rather than any other book currently on the market. I asked all of you out there — and not, as the question is usually framed, merely the nonfiction writers — to figure out why the world NEEDS your book.

I felt some of you cringing at the grandiloquence of that last statement, but please don’t be afraid to think of your little book in those terms. Doesn’t a good book leave the world a better place? Doesn’t it add to human knowledge, to human insight, to how much human beings enjoy the weary journey from cradle to grave, at least the part that occurs after they learn to read?

Feeling just a little bit better about yourself, aren’t you? Well, you should: writers are indispensable to humanity’s health, happiness, and welfare.

But that’s not the primary reason you should walk into any pitching situation having already identified your target readership. Not only is this useful information to include in your pitch (yes, yes, we’re getting to how to do it) and query letter, but it ALWAYS pays to be prepared in as many ways as possible for questions you may be asked about your book’s market potential.

Remember, your goal in preparing to pitch is not to compress the plot into a single breath’s worth of sentences, to be gasped out as quickly as possible before you fall in a dead faint at the agent’s feet: it’s to be able to present your work intelligently and professionally in a variety of promotional contexts.

(And yes, I’m aware that most conference brochures will tell you the opposite. They’re wrong, for reasons I detailed in the first couple of posts in this series.)

Let’s face it: if you’re going to be talking about your book to people you want to sell it for you, “Who is your target audience?” is not, after all, an unreasonable question for them to ask. Telling them up front shows that you understand what they do for a living.

Which, at most literary conferences, will render you something of a novelty.

So let’s get back to practicalities. Yesterday, I suggested in passing that one good way to identify your book’s target market is to seek out how many people are already demonstrably interested in the book’s subject matter. Not the good folks who are already out there buying novels like yours, bless ‘em, but potential readers with an interest in some aspect of the story you are telling.

What do I mean? Well, in even the most personal literary fiction, even the most intimate memoir is about something other than the writing in the book, right? A sensitive novel about a professional mah-jongg player who falls in love with a bricklayer she meets in her Morris dancing class is arguably not only going to be of interest to inveterate readers of women’s fiction; potentially, those who already participate in mah-jongg, bricklaying, and Morris dancing might well find your book absolutely fascinating.

If you doubt that such interests translate into book sales, take a gander at how many books only marginally related to golf there are: quite a few, probably disproportionate to the percentage of the reading population who actually plays the game. But think about Christmas and Father’s Day: these books answer the perennial question, “What do you give the golfer who has everything BUT a thriller about a 5 iron-wielding maniac?”

People who are interested in your novel’s or memoir’s underlying subject matter are as legitimately your book’s target market as readers who regularly buy books in your chosen category. Declare them as such.

It’s not enough just to tell agents and editors that these additional demographics exist, however. For this information to help you market your book, you’re going to have to get specific. To build upon yesterday’s example, let’s say you’ve written a charming novel about Tina, a Gen X woman who finds herself reliving the trauma of her parents’ divorce when she was 12.

As the better-prepared incarnations of Suzette informed us yesterday (you had to be there), there are 47 Gen Xers currently living in the U.S., roughly half of whom have divorced parents. And half of them are, like Tina, female.
So without reaching at all, you could safely say that almost 12 million Americans already have life experience that would incline them to identify with Tina.

That’s a heck of a lot more persuasive, from an agent’s point of view, than merely pointing out that daughters of divorced parents might conceivably find resonance in Suzette’s book.

Nor need you limit yourself, you clever marketer, to the demographic closest to your protagonist’s; you could consider the vocations and avocations of minor characters as well. If Tina’s father is a collector of classic cars, do you think he’s the only one in the country? If her best friend has a child with Down syndrome, wouldn’t your book be interesting to parents dealing with similar issues?

And given that one of the greatest gifts the internet has bestowed upon us all is the ability to create interest-based communities amongst far-flung people, what’s the probability that a simple web search will turn up a support group or an article containing statistics about just how many of these fine people are currently navigating their way across the earth’s crust?

”Whoa!” I hear some of you cry indignantly. “Who do I look like, George Gallup? Wouldn’t any agent or editor who specializes in a book like mine have a substantially better idea of the existing market than I ever could — and what’s more, infinitely greater practical means of finding out the relevant statistics? Do I have to do ALL of the agent’s job for him? When will this nightmare end, oh Lord, when will it end?”

Has anyone ever told you that you’re beautiful when you get angry?

Especially, as in this case, when annoyance stems from a very real change in the publishing industry: even ten years ago, no one, but no one, would have expected a fiction writer to be able to produce relevant potential target market statistics for her book. (It’s always been standard for NF book proposals.)

And even now, you could get away with not quoting actual statistics in your pitch, as long as you are very specific about whom your ideal reader will be. However, if you do, you run the very serious risk of the agent or editor to whom you are pitching underestimating how big your potential market is.

And when I say underestimating, I’m not talking about a merely imprecise ballpark estimate. I’m talking about an extremely busy publishing professional who hears a pitch or reads a query and thinks, “This would be really appealing to readers who’ve recently experienced deaths in their immediate families, but realistically, how many of them could there be in the United States in any given year? Maybe a hundred thousand? That’s a niche market.”

Niche market, incidentally, is the industry’s polite term for any group of people too small to deserve its own floor-to-ceiling shelf at Barnes & Noble. If the agent or editor to whom you’re pitching says, “Well, your book would appeal to only a niche market,” that’s his way of telling you there just isn’t a market for you type of book right now.

A couple of problems with this response, logically speaking. First, the literary market changes all the time; what’s considered niche market fodder today may well be the hot trend of next year. (I don’t advise telling that to an agent or editor who has just rejected your pitch on that basis; I just thought you might like to know.)

Second — and more pertinent to the construction of a successful pitch — the agent/editor is radically underestimating the size of the potential market: the book described above has millions of readers with direct personal experience of dealing with a loved one’s death.

How do I know this? The old-fashioned way; I did some research. In 2004, 8 million people in the US suffered deaths in the immediate family; of those, 400,000 of the survivors were under the age of 25. Before they are old enough to vote, more than 2% of Americans have lost at least one parent. Furthermore, widows and widowers make up 7% of the U.S. population; 45% of women over the age of 65 have been widowed at least once.

If that’s a niche in the book-buying market, I’d hate to see a cave.

How much harm could it possibly do if your dream agent or editor misunderstands the size of your book’s potential audience? Let me let you in on a little industry secret: people in the industry have a very clear idea of what HAS sold in the past, but are not always very accurate predictors about what WILL sell in the future. THE FIRST WIVES’ CLUB floated around forever before it found a home, for instance, as, I’m told, did COLD MOUNTAIN. And let’s not even begin to talk about BRIDGET JONES.

My point is, it might be worth taking some of the prevailing wisdom floating around writers’ conferences with a grain of salt. Acquiring a book is ALWAYS a speculation.

Historically, a book’s getting rejected quite a bit hasn’t necessarily proven a very good predictor of its eventual success. In fact, as long-time readers of this blog are already well aware, five of the ten best-selling books of the twentieth century were initially refused by more than a dozen publishers who simply did not understand their market appeal — and refused to take a chance on a first-time author.

Get a load of what got turned down as appealing to only a niche market:

mash-coverRichard Hooker’s M*A*S*H — rejected by 21 publishing houses. {“How many Army doctors could there possibly be?” they must have scoffed. “And who else would care?”)

kon-tiki-coverThor Heyerdahl’s KON-TIKI — rejected by 20 publishing houses. (Yes, THAT Kon-Tiki. “This might appeal to people who sail for pleasure, but can we afford a novel for the yacht-owning niche?”)

mulberry-street-coverDr. Seuss’ first book, AND TO THINK THAT I SAW IT ON MULBERRY STREET — rejected by 23 publishing houses. (“Do we really want to confuse children?”)

jonathan-livingston-seagull-coverRichard Bach’s JONATHAN LIVINGSTON SEAGULL — rejected by 18 publishing houses. (“The only person I have ever known who cared about seagulls was my mad great-aunt Kate, who spent her last years wandering down to the beach to offer them caviar on crackers. Next!”)

auntie-mame-coverPatrick Dennis’ AUNTIE MAME — rejected by 17 publishing houses. (I have no idea what they were thinking here; perhaps that it was really a memoir?)

To render these rejections more impressive, these first books were passed upon back when it was significantly easier to get published than it is now. How much easier, you ask? Well, back then, the major publishing houses were still willing to read unagented work; it was before the computer explosion multiplied submissions exponentially, and before the array of major publishing houses consolidated into just a few.

With this much editorial rejection, can you imagine how difficult it would have been for any of these books to find an agent today, let alone a publisher? And yet can you even picture the publishing world without any of them?

Aren’t you glad these five authors didn’t listen to the prevailing wisdom and give up on their manuscripts?

But if you were Richard Hooker today, wouldn’t you take a few moments to verify the number of Korean War veterans (or veterans of any foreign war, or doctors who have served in war zones, or…) BEFORE you composed your first query letter? If for no other reason than to make it easier for your agent to pitch the book to editors, for your editor to pitch it in-house, and the marketing department to pitch it to distributors.

The Internet is a tremendous resource for finding such statistics, although do double-check the sources of statistics you find there — not all of the information floating around the web is credible.

How can you verify the numbers? Call the main branch of public library in the big city closest to you, and ask to speak to the reference librarian. (In Seattle, the Quick Information Line number is 206-386-4636, and the staff is amazing. Send them flowers.) They may not always be able to find the particular fact you are seeking, but they can pretty much invariably steer you in the right direction.

One caveat about information line etiquette: every time I have ever given this advice in a class, at least one writer has come stomping back to me. “I called and asked,” this earnest soul will cry with ire, “but they said they couldn’t help me.”

When prodded, they all turn out to have made the same mistake: they called up an information line and said something on the order of, “I am marketing a YA novel about a serial killer. What statistics can you give me?” Naturally, the info line folks demurred; it’s not their job, after all, to come up with marketing insights for aspiring writers’ books.

What their job does render them eminently qualified to do, on the other hand, is to answer questions like, “Can you tell me, please, how many US high schools offer gun safety classes? And how many students take these classes each year?”

The moral: make your questions as specific as possible, and don’t ask more than three in any given call. (You can always call back tomorrow, right?)

And please, don’t waste their time by telling them WHY you want to know, or you’re likely to end up with statistics about how many first novels on coal-mining beauty queens were sold within the last five years. Keep it short and to the point.

I think I’ll pause here for the day, to give all of you a chance to give some deep, serious thought to what your book has to offer readers — and how you might quantify the mobs of readers you envision. Think creatively, everyone, and as always, keep up the good work!

Pitching 101, part IV, in which I finally stop giving preliminary cautions and start talking about the building blocks of a terrific pitch. Oh, and you’re going to have to pick a book category.

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Yes, it’s true: in the fourth installment in this series, I’m moving beyond telling you how to prepare for a conference where you might be able to pitch your book to an agent or editor, either formally or informally, and proceeding toward how to decide what to say when you get there. While some might shake their heads, muttering, “Why on earth is she going over every nuance, when we’re already deep in literary conference season?”, well, I have two answers.

First, for the many, many aspiring writers who (unwisely, I think) put off constructing (or often even thinking about) their pitches until the eve of the conference, I’ve established a super-quick crash course in how to do it: you’ll find it under the aptly-named HOW TO WRITE A PITCH AT THE LAST MINUTE category on the archive list on the lower right-hand side of this page.

Second, years of experience teaching good writers to pitch lead me to believe that just telling you what to do without helping you understand why each part of the pitch is necessary in order to market your work persuasively to agents and editors — including parts that are usually left out of the three-line pitch entirely — usually results not only in less effective pitches, but writers not particularly comfortable with giving them. Call me zany — and believe me, there are plenty of local conference organizers who do — but I just don’t believe that pitching advice that tells writers to blurt out a summary of their books as fast as humanly possible and leaves it at that is actually all that helpful come pitching time.

Hey, I warned you that my approach to pitching was a bit unorthodox.

Contrary to the prevailing wisdom, I believe that the definition of pitching successfully is not merely being able to cram an entire 400-page book into three sentences and spit it out coherently. Instead, I define pitching success as the ability to speak fluently and persuasively about a book in terms that make an agent or editor likely to say, “Gee, I’d like to read that. Please send me the first 50 pages right away.”

I define a pitch’s success by its results, not its conformity to a pre-set model to be used in all instances. I know: radical.

Thinking of it this way makes it far, far easier to make it through the pitch preparation process: instead of grumblingly adhering to an evidently arbitrary and difficult standard of presentation, you’re gearing up to have all of the marvelously fulfilling conversations that will define the rest of your life as a professional writer.

Much nicer to wrap your brain around than croaking out the bare bones of your premise in 10 seconds, isn’t it?

Now that you are prepared for my advice to be a bit offbeat, I am not afraid to shock you with my first unorthodox suggestion:

DON’T start the pitch-prepping process by sitting down and trying to summarize your book’s plot or argument in just a few lines. Instead, let your first step be figuring out where your book would be placed on the bookshelves of Barnes & Noble, Borders, or a similar chain bookstore.

Why? Because this is the single most important piece of information you can tell an agent or editor about what you write. And because everyone in the US publishing industry talks about the demarcations in the same terms, you’re going to communicate a whole lot better with them if you use the book categories they already know. Which are:

For fiction: Fiction (a.k.a. Mainstream Fiction), Literary Fiction, Historical Fiction, Futuristic Fiction (that is not SF. The usual example is THE HANDMAID’S TALE.), Adventure Fiction, Sports Fiction, Contemporary Fiction, Adult Fiction; Women’s Fiction, Contemporary Women’s Fiction, Chick Lit, Lady Lit, Lad Lit; Romance, Category Romance, Contemporary Romance, Historical Romance (designate period), Paranormal Romance, Romantica, Erotica, Inspirational Romance, Multicultural Romance, Time Travel Romance; Science Fiction, SF Action/Adventure, Speculative SF, Futuristic SF, Alternate History, Cyberpunk; Fantasy, Dark Fantasy, Comic Fantasy, Epic Fantasy; Horror, Paranormal, Vampire Fiction; Thriller, Spy Thriller, Suspense, Romantic Suspense; Mystery, Police Procedural Mystery, Legal Mystery, Professional Mystery, P.I. Mystery, Psychological Mystery, Forensic Mystery, Historical Mystery, Hardboiled Mystery, Cozy Mystery, Cops & Killers Mystery, Serial Killer Mystery, British Mystery, Noir, Caper; Western; Action/Adventure; Comics; Graphic Novel; Short Stories; Poetry; Young Adult, Picture Book, Children’s, Middle Readers.

For nonfiction: Entertaining, Holidays, House & Home, Parenting & Families, How-To, Self-Help, Pop Psychology, Pop Culture, Cookbook, Narrative Cookbook, Food & Wine, Lifestyle, Medical, Alternative Medicine, Health, Fitness, Sports, Psychology, Professional, Engineering, Technical, Computers, Internet, Automotive, Finance, Investing, Business, Careers, Memoir, Autobiography, Biography, Narrative Nonfiction, Historical Nonfiction, True Crime, Law, Philosophy, Religion, Spirituality, Travel, Travel Memoir, Outdoors & Nature, Essays, Writing, Criticism, Arts, Photography, Coffee Table, Gift, Education, Academic, Textbook, Reference, Current Events, Politics/Government, Women’s Studies, Gay & Lesbian (a.k.a. GLBT).

Actually, there are a few more, but these are the main ones. For more detailed analysis, again, please see the BOOK CATEGORIES heading on the list at right. Also, the major genre’s writers’ associations tend to provide precise definitions of each subgenre on their websites. But these are enough to get you started.

Pick one.

Before anybody out there starts to freak out about the prospect of having to select the perfect pre-fab label, let me hasten to add: aspiring writers are not singled out for punishment in having to do this; literally every professional author does as well. It’s a technical designation, after all, not a summary of the book’s contents.

And contrary to popular belief, choosing does not define a writer for life: the book category is merely the conceptual box into which all books aimed at a particular already-established market are placed. Literally every book published by a North American publisher has been assigned to such a category.

So calm down and ask yourself: in a marketing display, what kind of books would be grouped around it? How would it be placed so as to suggest that if the potential buyer liked book X, he would probably be interested in your book as well?

Lest any of you fiction writers are tempted to say, “Oh, my book would just be in the literature section, filed under my last name,” that’s not a good enough answer. Nor is, “Oh, I’m a genre-buster — I don’t want to limit myself with a label.”

That kind of answer just isn’t useful to an agent — on order to sell your book to an editor, your agent is going to need to be able to tell him right off the bat what kind of a book it is, not merely that she thinks it’s well written. Similarly, in order to argue that your book belongs in next year’s catalog, an editor is going to have to tell the rest of the folks at the publishing house the book category, just as the marketing department is going to have to tell the distributor, and the distributor the bookstore buyer.

Thus, the book category is in fact the industry shorthand for where a book should be directed in order to sell, at every level. So it follows as night the day that aspiring writers who equivocate between categories because they believe (not entirely without reason) that their books are too complicated to be shoved into a single conceptual box, or even refuse define their work automatically render it harder for all of these people to do their jobs.

And that’s not the world’s best idea, because if you want them to assist you in getting your writing into print, it’s really much more in your interests than theirs to make it as easy as possible to help you.

Let me repeat that, because it’s vital and I’ve never heard any other pitching advisor mention it: aspiring writers who go out of their way to make it easy for folks in the publishing industry to help them succeed tend to garner a heck of a lot more help than those who make it difficult.

Partially, that’s just human nature: a person for whom it’s a pain to do favors tends not to have others leaping forward to do him any. But partially, it’s also because most writers inadvertently make it difficult by not learning how to talk about or present their work professionally.

Which leads me to the other, utterly selfish reason that you should figure out the proper category for your book, and pronto: once you know where the pros would envision your book selling best, you will have both an infinitely easier time pitching AND finding agents to query. Suddenly, those cryptic lists of book types in agents’ guides and opaque conference bio blurbs will spring to life for you.

Unfortunately, the vast majority of aspiring writers do not do their homework in this respect — and believe me, from the pros’ perspective, it shows in their pitches. The industry defines types of books far more specifically than writers tend to do — and, as I’ve been pointing out over the last few days, no agent represents every kind of book. Since they define their work by book category, writers’ reluctance to commit just seems like ignorance of how books are sold.

Does that conclusion seem harsh? Actually, it isn’t, particularly: the sad fact is, the vast majority of aspiring writers out there have only a vague idea of how their books would be marketed to booksellers. So I’m here to tell you: the FIRST question any editor would ask an agent about a book, or a committee would ask an editor, or a book buyer would ask a publishing house’s marketing department is, “What’s the book category?”

But I even as I typed that last bit, I could sense that some of you out there were still feeling abused for having to adhere to the established categories, feeling (and not without some justification) that there’s more to art than marketing labels. If you feel that way, you’re certainly not alone: you can’t throw a piece of bread at a writers’ conference anywhere in North America without hitting a writer who believes that his artistic freedoms are endangered by the very request. Or a writer who has fretted for a year about picking the right category. And anyone who has ever listened to pitches for a living can tell you horror stories about writers who wasted half (or even all) of their pitch appointments complaining about it.

To save any of you from ending up as the subject of such a tale. let’s take a look at how the average pitcher deals with this fundamental question, and why the standard oh, my God, don’t make me pick! responses tend not to impress agents and editors very much.

In the first place, writers often mishear the question as, “So, what is your book about?” rather than what it is, a straightforward request for marketing information. Thus, they all too often give exactly the same response they would give anybody who asked the more general latter question at a cocktail party:

“Well (gusty sigh), it’s a novel…mostly, it’s women’s fiction, but it’s not really a romance novel. I guess it’s also suspense, with thriller elements. And the writing is definitely literary.”

I hate to be the one to break it to you, but to an agent or editor, this kind of response sounds EXACTLY like that noise that Charlie Brown’s teachers used to make: Wah wah wah wah waagh…

Remember, agents and editors think about books as products, rather than merely as works of art or expressions of the inner workings of the writers’ souls. And as products, agents need to sell books to editors, and editors to editorial committees, and marketing departments to distributors, and distributors to bookstores, and bookstores to readers.

I assure you, a vaguely-defined book is much harder to drag through that process. And much, much, MUCH harder for a writer to pitch successfully.

So it’s an excellent idea to tell them up front — as in both your pitch and the first few lines of your query letter — what kind of book it is. But in order to make sense to people in the industry, you need to speak their language: pick one of their recognized categories. In other words, don’t just guess, don’t lump a couple of categories together into a Frankenstein’s monster of a hyphenate, and don’t just make up a category.

How do you know where to start? Glad you asked — you know how I love step-by-step instructions.

1. Learn where book categories lurk.
In this age of rampant standardization of book packaging, this isn’t all that hard to do. Take a gander at the back jacket of most recently-released hardcover books: you will find, usually in either the upper left corner or just above the barcode, a one- or two-word description. That is the book category.

Not sure how to find it? Okay, here’s the back cover of Sarah Vowell’s ASSASSINATION VACATION (a terrific book for anyone interested in political history, by the way; she’s a very funny writer). Follow the lead of my pen:

sarah-vowells-back-cover-ii

You may notice that her publisher has listed the book in two categories: biography and travel. That makes perfect sense, because the book both talks about the lives of various murdered American presidents and follows Ms. Vowell’s journeys to their assassination sites. (I’m not kidding: it honestly is very funny.)

The other common locale for a book category, especially on trade paperbacks and softcover books, is in the box with the barcode. Here’s the back of Jonathan Selwood’s hilarious THE PINBALL THEORY OF APOCALYPSE:

jonathan-selwood-back-cover

Okay, so that last photo was a trifle askew. However, since the novel partially concerns the aftermath of a major earthquake, that seems rather appropriate.

2. Find some recently-released books similar to yours and check how they’ve been categorized.
Think about your book. Can you come up with, say, 3-5 titles that are similar to it in subject matter, tone, approach, voice, etc., that have come out in North America within the last five years? Not similar in ALL respects, necessarily — just one or two may be enough to steer you in the right direction

If you can’t come up with any that are remotely similar, I suspect that you’re not overly familiar with the current book market — a serious liability for anyone hoping to pitch or query a book to someone who makes a living following such trends.

If all else fails, start feeding relevant search terms into Amazon and see what comes up.

3. See how the books on your list have been categorized by their publishers.
Once you have your list, go to a bookstore (either physically or online) and see where those books are housed. That is, most likely, where your book would be categorized, too.

4. From among those categories, select the one that intuitively seems to fit your book best.
Book categorization is not a perfect science — pick the one that comes NEAREST to where you envision the book being shelved in a big bookstore. (Since I’ve written about this topic quite frequently and I’m trying to get us through the pitching basics fairly quickly, for more specific tips on how to do this, please see the BOOK CATEGORIES heading on the list at right.)

Fair warning: many categories overlap — fiction, women’s fiction, and literary fiction, for instance, share quite a bit of common ground. Choose the one that you like best; as long as you’re close, your future agent will be able to tell you how to categorize it.

Whoa, I didn’t even have time to move my hand to the return key before I felt a mighty gust of cries of WAIT! coming from out there. “But Anne,” breathless voices cry, “I honestly don’t know how to categorize my novel. Is it literary, mainstream, or just plain fiction — and will agents hurt me if I guess wrong?”

This is an excellent question — one that I covered at some length in several posts; I would encourage you to go back over this postthis one, and this. You might also try asking yourself few questions about your book:

(a) Does your book assume a college-educated readership? Does it try experiments with structure and language? Is character development more important to the reading experience than plot? If you answered yes to at least two of these, literary fiction would probably be the safest choice.

(b) Is your book aimed at a general adult audience, or is more heavily weighted toward a female readership? (Okay, so this is kind of a trick question, since women buy over 80% of the fiction sold in the US and almost all of the literary fiction, but bear with me here.) If it is genuinely aimed at a general market, fiction would be a good choice.

If it does assume a female readership, or if the protagonist is female, consider women’s fiction. And just in case any of you are harboring the surprisingly pervasive prejudice that women’s fiction label is automatically pejorative: women’s fiction is far and away the best-selling fiction category.

(c) Does your book have a filmic, easily-summarized plot? Are the style and storytelling technique similar to a bestselling author’s? If so, it might be mainstream fiction (also known as commercial fiction).

(d) Is your protagonist relatively young — and have sex with more than one partner/do drugs/have a drinking problem? Does the plot deal with adult-themed issues that probably wouldn’t make it onto network television in the dinner hour? If so, it might be adult fiction or contemporary fiction.

(e) Are all of the criteria in #4 true, but the protagonist is female, under 40, have a sense of humor, doesn’t pursue significant interests in the book OTHER than having sex with more than one partner/doing drugs/having a drinking problem — and yet is not a memoir by Elizabeth Wurtzel? If so, you might want to consider the chick lit category, especially if your protagonist’s interest in shoes and handbags borders on the pathological.

Before any chick lit writer gets all defensive on me, allow me to add that there is some chick lit out there does deal with serious subject matter (see the comments on this post); like many, many other book category distinctions, the difference between women’s fiction and chick lit is often a matter of tone. If you write in either category and are unsure what that means, it would be a grand idea to walk into a bookstore, ask a savvy clerk to point out the three best recent releases in women’s fiction and chick lit, and read the first few pages of each.

All that being said, it’s not completely unheard-of for women’s fiction with a young protagonist to be assigned to chick lit simply due to the sex and age of the writer, or for an agent to decide to submit a book to chick lit editors as chick lit and women’s fiction editors as women’s fiction. Ultimately, categorization is a call the agent to make; all you’re trying to do in a pitch or query is to find a label in the general ballpark.

Which leads me to…

(f) Are you planning on pitching or querying an agent who likes to make this call himself? In that case, you might be best off simply labeling it fiction — but you’re unlikely to know that unless you’ve spoken to the agent personally. If this is the case, you should pick the closest label, then nod smilingly when the agent to whom you are pitching says you are mistaken.

Hey, it’s how those of us already signed with agents do it. I even know a quite prominent author who claims that she doesn’t know for sure whether any particular piece is women’s fiction or memoir until her agent has sold it as one or the other.

All that being said, try not to get too discouraged if your book’s category does not immediately pop to mind. Often, it is genuinely a hard call. Just do your best.

5. Use the book category you’ve chosen to describe your manuscript whenever you are communicating with anyone in the publishing industry.

Feel free to use it ubiquitously. Its uses are myriad: in your pitch, in your query letter, on your title page (if you don’t know where this info should go, please see the TITLE PAGES category on the list at right), in checking an agent’s conference blurb or listing in an agency guide to see whether she represents your kind of book, whenever anyone at a literary event asks, “So, what do you write?”

But whatever you do, NEVER tell anyone in the industry that you have a “fiction novel” — this is a very, very common pet peeve amongst agents and editors. By definition, a novel IS fiction, always, just as a memoir is always nonfiction. (Technically, anyway. Don’t even get me started on how many memoirists have found their books under just-the-facts scrutiny over the last couple of years.)

Some of you are still squirming under the necessity of choosing, aren’t you? “But Anne,” I hear some confused would-be pitchers and queriers cry, “I occasionally see categories other than the ones you’ve listed on book jackets and when authors speak about their work. Therefore, you must be wrong about agents and editors expecting to us to label our books, and I can refer to my manuscript any way I like — or not categorize it at all.”

Oh, that old saw. Naturally, there are new categories popping up all the time, a side effect of the expansive creative impulse of the human mind. And there’s no international police force compelling every published author out there to speak of their books in the same terms.

That doesn’t mean, however, that it behooves an aspiring writer to make up a book category. All one has to do is check out any of the standard agency guides to see why: when asked what kinds of books they represent, agents don’t use descriptions that are only meaningful to themselves and their closest friends; the vast majority of the time, they use the standard category designations.

That being said, generally speaking, it’s safer to pick one of the standards rather than to insist upon a category that has only been introduced recently: if it’s too new, the agent or editor to whom you are pitching may not yet be aware of it yet. (Hey, it happens.)

When in doubt, pick a more general category over a hyper-specific one. Or at any rate, select the more marketable one. It increases your chances of your work sounding to an agent like something that will sell.

But again, try not to stress about it too much. Believe me, if you are off just a little, an agent who is intrigued by your work will nudge you in the right direction, rather than writing you off because you picked the wrong sub-category. In fact, it’s not at all uncommon for an agent to sign a writer and then say, “You know, Ghislaine, I think your book would sell better as women’s fiction than mainstream fiction. Let’s market it as that.”

And if Ghislaine is a savvy writer, she won’t immediately snap back, “Why is it women’s fiction rather than mainstream — because the author possesses ovaries?” (Not all that an uncommon an underlying reason for the choice, actually; some of my work has been categorized that way on apparently no other pretext.) Instead, market-ready writer that she is, she will respond, “If you think it’s a better idea, William. But do you mind explaining the logic to me, so I may consider how you’ve planning to market my work when I’m writing my next novel?”

THAT, my friends, is language the entire industry understands. This is a business where finesse definitely counts.

Hey, I don’t make up the lingua franca; I just speak it. (For more on the ins and outs of defining women’s fiction (particularly when a book occupies the rather broad territory where women’s, literary, and mainstream overlap), please see the three posts beginning here.)

6. What to do if you just cannot bring yourself to apply step 5 to the category that makes the most sense
If you truly get stuck in mid-decision, here is a sneaky trick: go to a well-stocked bookstore and track down a friendly-looking clerk. Describe your book to her in very general terms, and ask her to direct you to the part of the store where you might find something similar.

Then start pulling books off the shelf and examining their back covers for categories.

Hint: don’t be too specific in your description to the clerk — and whatever you do, don’t mention that you wrote the book you are describing. “My favorite book is a suspenseful romantic comedy about murderous contraltos set in the Middle Ages — would you have anything close to that?” tends to yield better results than, “I’m looking for a book about an opera diva who lives in 9th-century Milan, has scores of amorous misadventures, and strangles her conductor/lover. Where would I find that in your store?” The latter is more likely to turn up a puzzled shrug than useful directions.

Repeat in as many bookstores as necessary to start seeing a pattern in where you’re being advised to look. That location is where your book is most likely to be shelved.

Yes, this process can be a pain, but stating your category up front will simply make you come across as more professional, because it’s the way that agents and editors talk about books. Agencies do not impose this requirement in order to torment writers, you know; the category you pick will determine to a very great extent whether any given agent or editor will be even remotely interested in your work.

Because yes, Virginia, there are professionals who will simply not read a query or listen to a pitch unless it is for a book in one of their pre-chosen categories. Agents and editors LIKE making snap judgments, you see. It saves them time.

Sorry to be the one to break it to you.

To put a more positive spin on the phenomenon, think of it this way: if you tell an agent immediately what kind of book you are pitching, the busy little squirrels in her brain can start those wheels spinning toute suite, so she can instantly start thinking of editors to whom to sell your book.

Since that is precisely what you want her to be doing, what are you complaining about?

If you’re still a bit confused and want more help fine-tuning your selection, again, I would recommend taking a gander at the posts under the BOOK CATEGORIES heading at right. In the past, I have spent more time on this particular point; I could easily spend a week on this point alone. (And have, as it happens.)

And if you’ve narrowed it down to a single category, congratulations! You’re ready to move on to Step 2 of writing your pitch.

Which, not entirely coincidentally, will be the subject of my next post. (Hey, I told you I liked step-by-step directions.) Keep up the good work!

Constructing effective interview scenes, part IX: fox-trotting with squids and other less-than-stellar argumentative techniques deployed by your garden-variety protagonist

postcardsquiddancer

Okay, okay, I guess it’s finally time to admit it: I was overly-optimistic in predicting that I’d get to the basics of pitching to an agent this week. Mea culpa. That series, always popular during literary conference season, will start Monday, barring hell, high water, or the kind of deadline that both agented authors and book doctors like yours truly know so well, the kind that is announced with the phrase, “I know I should have told you about this months ago, but I need it next week!”

Take heart, however, good people: I’ll be wrapping up my ongoing series on effective interview scenes today.

We’ve talked about quite a number of ways that a protagonist can (and so often does) annoy Millicent by being a bad interviewer — that is, by thwarting the reader’s desire to know what’s going on by failing to ask good questions, omitting to ask logical follow-up questions, and generally not stepping fully into his role as the audience’s surrogate detective. Since these flaws are so very pervasive in manuscripts, professional readers tend to feel that scenes that contain them drag.

“Pick up the pace, already,” Millicent mutters darkly into her latte. “Don’t just sit there, waiting for something to happen.”

Millicent doesn’t have much patience for passive protagonists in general, as all of us here at Author! Author! are only too sorrowfully aware. (And if you’re not, you might want to check out the PURGING PROTAGONIST PASSIVITY category on the archive list located at the lower right-hand side of this page, to learn precisely why a slow-moving hero irritates her so.) Even in a submission stuffed to the gills with conflict, a protagonist who doesn’t invest much energy into an interview, even for a half a page, is likely to raise her hackles.

The professional reader’s distaste for low-conflict dialogue often comes as a great big shock to novelists (and memoirists, for that matter), especially those who write literary fiction. In trying to avoid spending the entire narrative inside the protagonist’s head, they tend to regard dialogue as action — there’s exchange between the characters, right? But if the stakes aren’t very high in the discussion, or if the protagonist doesn’t take a definite side, dialogue is not necessarily conflictual, in the literary sense.

Or, to put it another way: after reading literally thousands of manuscript submissions, Millicent no longer believes that a protagonist is active just because her lips happen to be moving. Talk is as cheap on the page as it is in real life.

In fact, a protagonist can become more passive by talking. Let’s revisit one of my all-time favorite examples of a classic bad interview scene, a rather lengthy excerpt from the 1625 opera La liberazione di Ruggiero dall’isola d’Alcina by Francesca Caccini. (Hey, I told you it was a classic.)

The brave knight Ruggiero, ensnared by the love spells of the evil sorceress Alcina (who had a nasty habit of turning her exes into trees; opera gives one a lot of room for imaginative touches), has deserted both his fighting obligations and his warrior girlfriend, Bradamante. So another sorceress, Melissa, turns herself into an image of Ruggiero’s father, Atlante, to try to free him. Dressed as Atlante (and turning from an alto into a baritone for the occasion, a nifty trick), Melissa berates Ruggiero for lying around in sensual bliss when there’s work to be done.

A single three-minute solo later, Ruggiero’s mind is changed, with no argument from the big guy himself: he is free from the spell, and goes on to bellow some extraordinarily nasty insults at Alcina while Punchinello dances around with a squid.

Try not to be distracted by the squid for the moment. (Although would you believe that I wrote the line about squid-jiggery first, then found the antique postcard image above? The Internet is a weird and wonderful place.) Concentrate on how too-easy agreement scuttles what could be some interesting argument.

Or, as Millicent might put it, a scene that might keep her reading.

This type of persuasion in an interview scene — where the protagonist’s mind is changed on an issue about which he is supposedly passionate simply because someone TELLS him he’s wrong, without engaging in convincing argument — occurs in novel submissions more often than you might think. Many a protagonist who is downright tigerish in defense of his ideals elsewhere in the book becomes positively lamblike when confronted by a boss, a lover, a child, etc. who points out his flaws.

And that, unfortunately, makes the conflict seem much less important than if the characters argue the pros and cons at least a little. Usually, the result is a more compelling scene — and better character development for the arguers.

Oh, heck, I’ll go out on a limb here: it’s almost always better storytelling.

Why? Everybody haul out your hymnals and sing along with me now: because conflict is more interesting in a scene than agreement. As we discovered last time, unending harmony, as delightful (and rare) as it may be in real life, can be a real snooze-fest on the page.

Even the injection of just a little good, old-fashioned passive-aggression can ginger up a scene no end. (Stop speculating about that squid, I tell you. We’ve moved on.)

Nor does being easily persuaded, non-confrontational, or generally — brace yourself — nice necessarily render a protagonist (or any other character) more likeable to the reader. No, not even if the reader happens to enjoy the company of such sterling souls in real life.

Why, you cry? Because endlessly making nice tends to kill dramatic tension dead, dead, dead.

That seems to come as a surprise to many aspiring writers, judging by the number of first novels and memoirs where the protagonist bends over backwards never to offend anyone — especially common in manuscripts where the protagonist happens to be female, I notice. Butter wouldn’t melt in some of these ladies’ mouths, as the saying goes. Which pretty much inevitably results in either a relatively conflict-free plot or a passive protagonist who stands on the sidelines while the less scrupulous (and more interesting) characters act.

Make something happen: let your characters disagree, equivocate, be downright obstructionist. Interpersonal conflict will usually bring a smile to Millicent’s over-caffeinated face faster than agreement. (Conflict on the page, at least; don’t argue )

And while you’re at it, here’s a radical thought: why not have more going on in a dialogue scene than just the dialogue?

Ooh, that one raised as many hackles as confused eyebrows, didn’t it? I’m not entirely surprised — many, many novelists (and, again, memoirists are not exempt from the practice) cling tenaciously to that old warhorse of writerly advice, the notion the dialogue should show absolutely everything necessary for the reader to know about a situation, without the added distraction of commentary, insight into thought processes, or physical reactions.

Oh, dear, how to break the realities of professional writing gently to those of you fond of this classic piece of 11th-grade writing guidance? Here’s the best I can do: Millicent would be far, far happier if far, far fewer 11th-grade English teachers had given this advice.

Why? Because approximately 95% of novel submissions contain extensive sections that might as well be written as plays. And while dialogue-only scenes can convey all the reader needs to know, they have a nasty tendency to minimize nuance.

Or, as Millicent has been known to put it, to produce scenes where all that’s going on is what’s going on.

To be fair, chucking all the narrative out of an interview scene is a strategy we’ve all seen work brilliantly, particularly for comedy. Sticking solely to dialogue enables the reader to move quickly through banter, without having her attention drawn away by side comments from the narrator. To haul out yet another of my favorite examples (hey, I had to do something to get your mind off that squid), take a gander at this bit of self-sufficient dialogue from Joseph Heller’s CATCH-22:

“What’s your name, son?” asked Major — de Coverley.

“My name is Milo Minderbinder, sir. I am twenty-seven years old.”

“You’re a good mess officer, Milo.”

“I’m not the mess officer, sir.”

“You’re a good mess officer, Milo.”

“Thank you, sir. I’ll do everything in my power to be a good mess officer.”

“Bless you, my boy. Have a horseshoe.”

“Thank you, sir. What should I do with it?”

“Throw it.”

“Away?”

“At that peg there. Then pick it up and throw it at this peg. It’s a game, see? You get the horseshoe back.”

“Yes, sir, I see. How much are horseshoes selling for?”

This is a pretty admirable use of pure dialogue, isn’t it? It tells us everything we need to know about characters that the book is not going to explore in much depth: Major — de Coverley is a whimsical commander who regards his own word as law, and Milo is obsessed with the art of the deal.

Not bad character development, for only thirteen lines of dialogue. As a technique, no-frills dialogue can undoubtedly be extremely useful, and I applaud its use in moderation. However — and this is one of my patented BIG howevers — like the rule about perspective in third-person narration, a lot of writers and writing teachers get carried away with it.

In fact, you can’t throw a piece of bread at a writers’ conference without hitting someone who will tell you, with an absolutely straight face, that dialogue should NEVER be encumbered by non-spoken information.

Those of you who have been reading the blog for awhile should be able to predict my reaction to this: I’m no fan of the hard-and-fast stylistic rule, generally speaking. The rules of grammar I can respect as immutable (as I wish more writers, particularly those who crank out copy for magazines and newspapers, did), but I am always mistrustful of any rule that tells me that I must dismiss a particular piece of writing automatically, without really reading it, on the basis of a stern stylistic preference.

Perversely, so does Millicent, usually, at least in this particular case. Yes, I know that’s a bit odd in someone whose job is to dismiss many pieces of writing automatically, often based on rather cursory readings, on the basis of stern preconceived notions of, say, how a professional manuscript should be formatted (if you’re not absolutely positive, please see the HOW TO FORMAT A MANUSCRIPT category at right before you even dream of passing your pages under her bloodshot eyes) or current conceptions of style within her boss agent’s chosen genre.

But believe me, if you read manuscripts for a living, you might start resenting dialogue-only scenes as well. I must admit it: like Millicent, I often find long stretches of pure dialogue rather boring.

Yet despite the pervasiveness of this attitude amongst professional readers — yes, including contest judges — aspiring writers keep submitting manuscripts crammed with lengthy dialogue-only scenes, probably for much the same reason that the other dialogue weaknesses we’ve discussed in this series are so incredibly common. Movies and television have accustomed us to stories told entirely by dialogue, visuals, and background music, after all.

Is this the right time to remind everybody that novels and memoirs are not limited to those storytelling techniques? Would it be too cruel to suggest that utilizing only those means in a manuscript is rather like an orchestra conductor’s telling the woodwind, brass, and percussion sections that they might as well go home, since the tune’s going to be carried entirely by the strings?

There’s nothing wrong with violin music, of course — but if you’re going to the symphony, is that all you want to hear?

I’m sensing some disgruntlement amongst those of you who have been hanging out at writers’ conferences lately — particularly conferences that feature those ever-popular speakers, screenwriters eager to share the tricks of their trade with book writers. If you took that same piece of bread you were trying to fling above and cast it at the speakers’ table at the same average conference, you might well hit some expert who had come to tell novelists that their work would be best served by embracing screenwriting techniques with vigor, and keeping thought and physical sensation reportage to a minimum.

I can tell you the source of this advice: a very common fledgling writer tendency to get so bogged down in reporting every thought the protagonist has that the text slows down to the rate of molasses flowing uphill. It is definitely possible to stay too much in a character’s head.

Yes, yes, we all know about Proust and Dostoyevsky’s characters who languish in bed for scores of pages at a stretch, contemplating their lives. It was fresh when they did it, but it’s been done so many times now that it’s bound to seem derivative.

For my sins, I once sat through a five-hour version of HAMLET that so catered to the title character that the actor (who, since he is now a rather famous political blogger and former editor-in-chief of THE NEW REPUBLIC, shall remain nameless) was allowed to take FIFTEEN MINUTES to get from “To be or not to be” to “Soft you now, the fair Ophelia” — a mere 33 lines of text, according to the Riverside Shakespeare that every college student of my generation owns.

And this for a speech that, as any Shakespearian actor can tell you, half the audience knows well enough by heart to chant softly along with the actor. It was a bit de trop. (Truth compels me to own that since it was the late 1980s, the audience of this particular production of HAMLET was also plagued by repeated playings of Frankie Goes to Hollywood’s dubious hit, RELAX, DON’T DO IT. I’ve witnessed more subtle directorial symbolism.)

From the reader’s perspective, a too-long sojourn into any character’s thoughts, feelings, and doubts (a particular favorite for writers of literary fiction, perhaps due to too many viewings of HAMLET in their early youths) can feel interminable. I am not necessarily an advocate of the hard-and-fast rule that some conflict should occur on every single page (although it’s not a bad rule for a first-time self-editor to follow), but most readers do tend to get a bit restive after the fourth or fifth page of a character’s sitting around and thinking.

And we already know how Millicent tends to react to it, right?

If you are not of the sit-and-ponder school, but are still wondering if you are staying too much in a character’s head in a third-person narrative, here’s a self-editing tip: go through the text and note every time the reader is given information outside dialogue by the protagonist’s specifically NOTICING something. Pay attention to whether the text lets the narration mention that the truck stop waitress has red hair, or whether Joe Protagonist SEES her have red hair.

If you find that more than about a tenth of the information is conveyed as protagonist sensation, you should think about moving the perspective outside him more. Or consider switching to first-person narration, where thought may be intermingled seamlessly with narration.

All that being said, I am still a fan of exposition alternated with dialogue, particularly in emotionally-charged scenes. We writers live so much in our heads that we tend to create characters who do so, too. However, in real life, people have physical reactions to things: discomfort in their guts when meeting someone smarmy, tightness in the chest when yelled at by the boss, slumping of the shoulders when receiving the news of the death of a friend.

These are legitimate pieces of information to include in characterization; they often add depth to dialogue-based scenes. Not to mention being a great way to introduce more to the scene than is apparent in the words spoken. Because, let’s face it, there are plenty of human interactions that cannot be adequately conveyed in all of their nuanced glory by dialogue alone.

Frankly, I’m skeptical about the idea that dialogue can ALWAYS convey everything that is going on in a scene, either emotionally or factually. People very frequently do not say what they are thinking, and Freudian slips, though common in post-war literature, actually do not occur with great frequency in real life. Frequently, what a character is NOT saying can be as telling as what she is. Even in comedy, where speed of exchange is most desirable, adding exposition amid the verbal exchanges of wit can considerably heighten the tension of a scene.

Since I’m trotting out so many of my pet exemplars today, let’s take a look at this excerpt from E.F. Benson’s LUCIA IN LONDON, the second installment in Benson’s brilliantly funny Mapp and Lucia series. Here, social climber Lucia is sitting in the boudoir of duchess Marcia, chatting with her newly-acquired friends about lovers; she has been pretending to be having an affair with fey Stephen, to make herself appear more interesting, and Marcia et alia are trying to grill her about it. Lucia has just finished saying:

“… If you all had fifty lovers apiece, I should merely think it a privilege to know about them all.”

Marcia longed, with almost the imperativeness of a longing to sneeze, to allude directly to Stephen. She raised her eyes for a half second to Adele, the priestess of this cult in which she knew she was rapidly becoming a worshipper, but if ever an emphatic negative was wordlessly bawled at a tentative enquirer, it was bawled now. If Lucia chose to say anything about Stephen, it would be manna, but to ask — never! Aggie, seated sideways to them, had not seen this telegraphy, and unwisely spoke with her lips.

“If an ordinary good-looking woman,” she said, “tells me that she hasn’t got a lover or a man who wants to be her lover, I always say, ‘You lie!’ So she does. You shall begin, Lucia, about your lovers.”

Nothing could have been more unfortunate. Adele could have hurled the entire six rows of Whitby pearls at Aggie’s face…The effect of her carelessness was that Lucia became visibly embarrassed, looked at the clock, and got up in a violent hurry.

“Good gracious me!” she said. “What a time of night! Who could have thought our little chat had lasted so long?”

There is a LOT of information conveyed in this excerpt, and all of it contributes to Benson’s comic effect. Now look at the same passage after the dialogue-only rule has been applied to it:

“… If you all had fifty lovers apiece, I should merely think it a privilege to know about them all.”

“If an ordinary good-looking woman,” Aggie said, “tells me that she hasn’t got a lover or a man who wants to be her lover, I always say, ‘You lie!’ So she does. You shall begin, Lucia, about your lovers.”

“Good gracious me!” Lucia said. “What a time of night! Who could have thought our little chat had lasted so long?”

Quite a bit flatter, isn’t it? Aggie’s fluke and Lucia’s reaction are still there, but the other two women might as well not have been in the room. We have entirely lost the delicious sense of conspiracy between Marcia and Adele, and Aggie’s blunder has been reduced to simple gaucherie. As a direct result, it’s substantially less funny — and less nuanced.

Again, the enriched dialogue method should be used in moderation, just as the dialogue-only method should be. Like profanity, stylistic restrictions are far more effective when used sparingly than constantly; who pays attention to the profanity of a constant swearer? Select the time when your dialogue choice will have the greatest effect.

And that, thank heavens, is my last word on dialogue, at least for the moment. Brace yourself for our giddy, headlong upcoming plunge into pitching — and, as always, keep up the good work!

PS: when’s the last time you made a back-up of your computerized writing files? If you haven’t done it within the last week, humor me, please, and do it as soon as possible; I’d hate to think of any of you losing pages or chapters in the event of a hard disk crash. If you’re unclear on what your backing-up options are, please rush post-haste to the BACK-UP COPIES category on the list at right.

Constructing effective interview scenes, part VIII: like I said, yeah, and other snore-inducing perils of dialogue lifted from real life

Waiting for the next pile of submissions to hit the editorial desk

Waiting for the next pile of submissions to hit the editorial desk

 

Much like the career writer’s life, the life of a professional reader like me is singularly devoid of holidays. The struggling economy sure is pulling a lot of dusty manuscripts out of bottom desk drawers, so this summer, even the nicest weather seldom pulls me away from my editorial desk. At best, I move it outside.

All of that intensive reading leaves me with an unusually high level of sympathy for our old friend, the infamous Millicent agency screener. You remember her, right? She’s the luckless soul employed by an agency to sift through the hundreds of query letters they receive every week — and, more often than not, to read requested submissions to see if they should be passed along to the agent who requested them.

Was that giant sucking noise I just heard all of you who are approaching agents for the first time gasping at the notion that the agent to whom you addressed your query — or worked up nerve to give a pitch at a conference — might not be the one making the decision whether to reject your manuscript? Sorry to disillusion anyone, but at a large agency, and even most of the small ones, the agent is seldom the first reader.

Why? Long-time readers of this blog, chant it with me now: time. If the average agent read every single incoming letter, e-mail, and manuscript sent by an aspiring writer, she’d never have time to sell any books. Millicent’s eagle eye assures that she will see only the submission that she might realistically end up representing.

Try not to resent that too much: folks in agencies tend to work exceptionally long hours. Heck, Millicent’s boss is probably reading her existing clients’ next books on the subway on her way home to Brooklyn, or after she tucks her kids into bed at night; she has to squeeze work by potential clients into her schedule wherever she can.

Which means, incidentally, that she’s every bit as likely to be bleary-eyed and grumpy when her pupils hit a manuscript’s first few pages as the submission-inundated Millicent is. Remember that, the next time you’re tempted to complain that agency screeners — who are, after all, employed primarily in order to reject manuscripts, since any agent can only take on a tiny fraction of the writers that approach it in any given year — are too harsh in their expectations. She was very likely instructed to be that touchy about manuscript megaproblems.

Why, what a remarkable coincidence — we’ve just been talking about one of the most pernicious manuscript megaproblems, poorly-constructed interview scenes, haven’t we? Let’s get back to it by examining one of my –and Millicent’s — perennial least-favorites, repetitious dialogue.

Yes, it does turn up all the time in interview scenes, especially in that annoying species of unrealistic dialogue that consists of lightly-disguised monologue with a monosyllabic second character thrown in. These sterling specimens of prose tend to run a little something like this:

“I can’t believe how arrogant that car dealer was!” Sandy fumed. “You’d think he’d never met a woman who wanted to buy a car.”

“Yeah,” Jeff replied.

“I should have told him that I was going home to e-mail the National Organization for Women, to get them to issue a general boycott of his lot.” Angrily, she wrestled to undo the bungee cords that held the driver’s side door onto her 1978 Saab, provided that she never attempted to accelerate above thirty miles per hour. “Did you see how surprised he was that we left?”

“Um-hm.”

“You don’t suppose his telling me that women don’t know anything about cars is his standard sales technique, do you? Other women can’t actually have bought cars after a line like that.”

“No,” Jeff said, crawling into the passenger seat via the smashed back window. “I imagine not.”

Sandy dug under the visor to retrieve the seatbelt. “Well, I wouldn’t be so sure. It’s like those construction workers who yell disgusting things at women walking by their worksites: if it didn’t provoke a positive response at least once every 10,000 times, would they keep doing it? Or do you think that’s just blaming the victims?”

“Could be.”

“Anyway,” she concluded after she had successfully hot-wired the car, so she would not have to force the mangled key into the half-melted ignition, “I guess he won’t be offering five dollars on a trade-in again!”

“Absolutely,” Jeff said, clinging for dear life to what was left of the dashboard.

I ask you: what purpose is Jeff serving in this conversation, other than listener? And if he isn’t in the scene for any other reason, why doesn’t he just shut up and let Sandy blurt out her entire speech, instead of adding line after excisable line of entirely colorless dialogue?

Not to mention repetitious. And, lest we forget, a rather poor interview scene, because it’s not actually a conversation; all Jeff has to do to obtain Sandy’s opinion (of a scene he’s apparently just witnessed, no less) is to be there.

Stop jumping up and down — I see all of those raised hands out there. “But Anne!” the first realism-lover I call upon protests. “Isn’t this a common type of real-life conversation? Mightn’t Jeff just be a monosyllabic guy, and couldn’t the fact that he’s basically not participating in this scene be indicative of something about his relationship with Sandy? Couldn’t it, in fact, be justified as character development?”

Yes, yes, yes, and maybe. But let me ask you something: are you planning to be sitting next to Millicent when she reads this particular piece of dialogue, in order to explain why Jeff’s being so darned uninteresting?

I didn’t think so, but you’d be amazed at how often aspiring writers believe that if an authorial choice can be explained — even if it needs to be explained, when the text itself doesn’t reward the choice — then it’s perfectly fine. The fact is, it’s unlikely to the point of laughability that the author will be in the room when an agent, editor, or contest judge first encounters a scene like this, so when precisely is the writer going to defend it? After the manuscript’s already been rejected?

If you don’t like that answer, you’ll be happy to hear that I can suggest another, even better reason not to reproduce this type of dialogue on the page: it’s usually boring for the reader. Never forget that part of the novelist’s goal is to entertain.

Trust me: Millicent never forgets it. A submission that bores her is going to end up in the rejection pile, inevitably.

But you do indeed have a point, reality-huggers: in life as we know it on a quotidian basis, people really do talk like this. Sometimes, it isn’t even deliberate. I recently enjoyed a long, gossipy conversation with a very old friend of mine with a very distinctive speech pattern: she says, “Like I said…” every other minute or so. In a long anecdote — to which she is quite addicted, as a world traveler with unusual tastes in traveling companions — she often uses this phrase ten or fifteen times.

In a single two-minute anecdote.

Since we grew up together, you would think I would know where she had picked up this rare trope, but I don’t; it’s an adult acquisition. We have both wandered far from home, evidently. But still, you’d think I would have some inkling as to its origin: she and I were so closely allied in high school that at her wedding, her father spent 45 minutes grilling my boyfriend about his prospects and intentions toward me.

You might say that we come from a close-knit community.

Our hometown does in fact have a distinct speech pattern, a mixture of the lilt remaining when a small town in Switzerland (cow and wine country) picked up and became a small town in California (wine and cow country), certain Mexican-influenced words, a smattering of barrel-related French, and a linguistically inexplicable tendency to pronounce “mirror” as “meer.”

Being a farming community (the aforementioned wine), of course, certain agricultural tropes abound in season, such as, “How about this rain? Sure do need it,” “The grapes would have been in by now, 20 years ago” (untrue, incidentally), “Did you hear that bears have been at Farmer X’s grapes?” (true, incidentally; brown bears like expensive fruit), and “Damned drunken tourists have been at my vines again. They think every grape in sight is a free sample. Don’t they know that I make my living from growing them?”

But “like I said,” no.

Now, being a sharp-eyed writer with a strong sense of verisimilitude in dialogue, you may have noticed something about all of these phrases, real-life tropes that actual human beings actually say quite bloody often in my native neck of the woods. Chant it with me now: they would all be DEADLY dull in written dialogue.

As would a character who constantly punctuated her personal stories with “like I said…” Or indeed, almost any of the small talk which acquaintances exchange when they bump into one another at the grocery store. Take this shining piece of Americana, overheard in Sunshine Foods in my hometown not so long ago:

A: “See you got some sun today, Rosemary.”

B: “I was picking peaches. How did your dentist appointment go?”

A: (Laughs.) “The dentist won’t be buying his new boat on my dime. Was that the Mini girl who just dashed by?”

B: (Craning her head around the end of the aisle.) “Could be. Must be visiting family. She’s not married yet, is she?”

A: (Shakes her head.) “Oh, hi, Annie. Visiting your mother?”

Me: (Seeking escape route.) “Yes. How’s your son? I haven’t seen him since high school. (Murmurs to boyfriend, covered by Mrs. A’s lengthy description of the relative heights, ages, and weights of her grandchildren.) Thank God.

A: And how’s your mother?

Me: Oh, fine, fine. I’d better be going. Nice to see you.

B: Give my regards to your mother.

Me: I will. (Wheeling cart away.) Remember me to Bobby, his third wife, and his eighteen children from various marriages.

A: Well?

B: (Sighing.) Still no wedding ring.

Okay, what’s wrong with this scene as dialogue on the page, over and above its repetition? You can hardly fault this exchange for verisimilitude — it not only is more or less a transcript of an actual conversation, but it sounds like one, literary traits that do not necessarily go hand-in-hand — but it’s missing something, right? Any guesses, wild or otherwise?

Award yourself three gold stars if you yelled, “Well, it’s hardly character-revealing, is it? Who are these people as individuals, as opposed to representatives of a collective small-town mentality?”

See it now? This exchange might as well have been said by actors, rather than specific people with personal quirks. Granted, as is, it might tell you a little something about the spying capability of my home town’s feared and respected Little Old Lady Mafia, but it doesn’t tell you much about the characters as human beings, or their relative positions within society.

And if there was a plot (other than to get me married off to someone with whom I might produce more little winemakers, a quest that is ongoing and perpetual), its intricacies are not particularly well revealed by this slice o’ life.

Oh, how often writers forget that real-life dialogue generally does not reproduce well on the page! If I had a nickel for every time I’ve heard a writer say, “But s/he really said that!” or “But that’s what people really sound like!” I would buy my own Caribbean island and send the entire Little Old Lady Mafia on annual vacations there.

“But Anne,” I hear some of you protest, “speaking of boring one’s readers, haven’t we already talked about this, and relatively recently? I get it, already: just as real-life events often don’t translate well into fiction, neither does most dialogue. Am I missing a nuance here?”

Perhaps one: aspiring writers also tend to forget that real-life dialogue is SELDOM character-revealing — and thus reproducing it in a manuscript will often not convey as much about a character as they sometimes expect.

Or, to put it less gently, Millicent couldn’t care less whether the dialogue on the page actually happened, unless the manuscript is nonfiction; what concerns her in a novel submission is whether it’s entertaining.

In fact, you’d have to search long and hard to find a Millicent who wouldn’t argue that novel dialogue should specifically not be like real speech — it should be much, much better. Take, for instance, the oh-so-common writerly habit of placing the speeches of an annoying co-worker, relative, ex-lover, nasty dental receptionist, etc. into fictional mouth of a minor novel character as a passive-aggressive form of revenge. (Come on, every writer’s at least thought about it.)

To a professional reader, the very plausibility of this type dialogue often labels it as transcripts of reality:

“Oh, wait a minute, Sarah.” Pausing in mid-gossip, Theresa picked up the overturned plastic cup before anyone else could step on it, placing it neatly on the dining hall checker’s desk.

Dina the checker glared at it as if it was covered in baboon’s spit. “Don’t you dare leave your trash on my desk. Do you think I have nothing to do but clean up your messes?”

“It was on the floor,” Theresa stammered awkwardly.

“Don’t you give me your excuses.” Dina grew large in her seat, like a bullfrog about to emit a great big ribbet. “You walk that right over to the trash can. Now, missie.”

“I thought you had dropped it.”

“Go!”

“I’ll save you a seat,” Sarah offered, embarrassed.

Inwardly seething and repenting of her Good Samaritanism, Theresa obediently gave up her place in the block-long lunch line in order to take the walk of shame to the garbage receptacles on the far end of the dining hall. How quickly a good mood could evaporate.

Tell me: what about this scene would tip off Millicent that this really happened, and that Dina is a character from the author’s past? And why would her being able to tell this be a liability? Why, in fact, would Millicent be surprised if Dina ever showed later in the book any side other than the touchy one displayed here — or, indeed, if she ever appeared again?

Actually, that was a trick set of questions, because the answer to each part is the same: because the narrative doesn’t provide enough motivation for the intensity of Dina’s response — and fairly clearly, the writer doesn’t think that any such explanation is necessary. That’s usually an indication that the writer has a fully-formed mental image (negative, in this case) of the villain in question.

In other words, this is a rather subtle manifestation of the telling, rather than showing phenomenon: because the writer experienced this exchange as nasty because Dina was nasty, she has assumed that the reader will perceive it that way as well. But without more character development for Dina — or indeed, some indication of whether this kind of insistence was typical for her — the reader isn’t really getting enough information to draw that conclusion…or any other. It’s just an anecdote.

Yet without reader feedback, most aspiring writers wouldn’t notice this narrative problem — any guesses why?

If you said it was due to the fact that the writer’s memory of Dina the real person is so strong, run out and get yourself a chocolate sundae with jimmies on top. In his mind, her character is so well established that he can just write about her, rather than helping the reader get to know her.

The other tip-off that this was a real exchange, in case you were wondering, is that Theresa is presented as a completely innocent victim of an unprovoked attack. The pure villain vs. completely blameless protagonist is a dead giveaway that dear self is concerned.

And yes, thank you, I WAS darned annoyed when Dina — in real life, a very nice woman named Ellen who happened to be having a spectacularly bad day — misinterpreted my act of good citizenship. But if I crave well-deserved vindication from the total strangers who might conceivably read this story, I’m going to have to do quite a bit more character development.

Not to mention integrating the incident into the storyline well enough that it’s actually interesting to read. And, dare I say it, entertaining.

Stop scowling at me; expecting writing to be interesting and entertaining is not a Philistine’s objection. Of course, writers want to be true-to-life in our dialogue: as Virginia Woolf wrote, “fiction must stick to the facts, and the truer the facts, the better the fiction.” But let’s not forget that in order to maintain a reader’s interest, a book has to have entertainment value, too — and that however amusing a verbal tic might be in person, repetition is often annoying in a character on the printed page.

This is especially true when a character is tired, angry, or in pain, I notice: all of a sudden, the dialogue sounds as though all of the characters are trapped in one of those interminable Samuel Beckett plays where the people are doomed to move immense piles of sand from one end of the stage to the other with teaspoons. See if this dialogue sounds familiar, theatre-goers:

A: “Oh. You’re home.”

B: (nursing the thumb the elephant trod upon in the last scene) “Yeah.”

A: “Have a nice day?”

B: “Um-hm.”

A: “I was cleaning out the attic today, and I came across that picnic blanket we used when we went out to Goat’s Rock Beach to scatter Father’s ashes to the four winds and the tides. How it rained that day, and then the sun broke out as if Father and God had joined forces to drag the clouds aside to smile upon our picnic.”

B: “Yeah.”

A: “Ham sound good for dinner?”

B: “Yeah.”

Since it’s my job as a book doctor to be irritated by exchanges that might irritate Millicent, I like to flag any piece of dialogue that contains more than one use of yeah, really, yes, no, uh-huh, um, or a linguistic trope such as our old pal “like I said…” Almost invariably, these are an indication that the dialogue could either be tightened considerably or needs to be pepped up.

“Like I said…” would be a particularly easy edit, because it would be a pretty sure indicator that the speaker is repeating herself (although interestingly enough, my old friend habitually uses this phrase when she ISN’T repeating herself, I notice). Similarly, anyway and however in dialogue are pretty reliable flares, indicating that the speaker has gotten off-topic and is trying to regain his point — thus warning the manuscript reviser that perhaps this dialogue could be tightened so that it stays ON point.

My fictional characters tend to be chatty (dialogue is action, right?), and I was once taken to task for it by a fairly well-known writer of short stories. She had just managed to crank out her first novella — 48 pages typeset, so possibly 70 in standard manuscript format — so perhaps unsurprisingly, she found my style a trifle generous with words. “Only show the dialogue that is absolutely necessary,” she advised me, “and is character-revealing.”

Now, since the dialogue in her published works has seldom, if ever, strayed beyond three lines, regardless of situation or character, I was not particularly inclined to heed this advice — have you noticed how often it’s true that established writers with little or no teaching background spout aphorisms that all boil down to “Write as I do”? — but I have to say, it has been useful in editing, both for others’ work and my own.

I can even derive an axiom of my own from it: if a person said it in real life, think twice before including it wholesale.

Because, like I said, if it isn’t either interesting or character-revealing, does it really need to be there? Keep up the good work!

Constructing effective interview scenes, part VI: professor, how can I make my dialogue more realistic?

masters-hoods-en-masse

Did everyone have a nice Fourth of July? In order to teach me a lesson about realistic dialogue, apparently, Someone Up There arranged for me to spend it with a bevy of college professors. Nice people, all, full of charming chat about…

Wait a minute; I’ll bet I can read your minds. 90% of you have already decided that the conversation was stuffy, learned, and generally uninteresting to anyone who doesn’t happen to be conversant with particle physics, James Joyce, and/or the Bourbon Dynasty, haven’t you?

What makes me leap to that (in your case, possibly unwarranted) conclusion? Reading manuscripts for a living, that’s what. Rare is the professorial character who walks into a bar, sits down, and doesn’t immediately start spouting the greatest hits from his latest lecture. Usually right before he does something spectacularly absent-minded.

Seriously, the prating professor is one of the great unsung stereotypes of the literary world. Just ask any professional reader (agent, editor, contest judge, writing teacher, Millicent the agency screener) who happens to hold an advanced degree herself: it’s bound to be her pet peeve.

And with good reason: even manuscripts that conscientiously eschew the sulky teenager, the ditsy flight attendant, the corrupt politician, and the unattractive computer genius have been known to embrace the ever-lecturing lecturer with a vim that makes one wonder just how many aspiring writers were bored to death in college. Or high school. Or merely have never had the good fortune to hobnob with doctorate-holders at a social function.

The ugly, ugly result: like many a reader before her, a Millicent with a master’s degree is fated to roll her eyes over unrealistic dialogue.

Why, we were talking about that just the other day, weren’t we? If memory serves — and I’m quite positive that it does — just before I elected to ski down the slippery slope of dissecting all of the problems Hollywood narration can bestow upon a manuscript, I was already perched upon a soapbox, pointing out the pacing, voice, and storytelling dangers inherent to sneaking too much background information or physical description into interview scenes early in a novel submission.

Today, I’m clambering back up on that soapbox. Because, honestly, I’m reading as fast as I can, but I’m just not going to be able to read every manuscript in the English language before it lands upon the always-crowded desk of our old pal Millicent.

No doubt spilling her too-hot latte on her master’s hood, like the ones depicted above. Because, naturally, like everyone who has ever earned an advanced degree, she never takes off her robes, right?

While I’m adjusting my purple velvet doctoral tam — yes, really — allow me to recap a bit for those of you who missed the earlier posts in this series: an interview scene is one where a character, generally the protagonist, obtains information critical to the plot and/or character development from another character, extracted through dialogue. An inefficient interview scene is one in which, as is all too often the case in submissions, the narrator is not a particularly good interviewer. Or thinks that s/he is being clever by not just coming out and demanding the information s/he has ostensibly walked into the scene to collect.

Can you blame a reader for becoming a tad impatient with an interviewer who NEVER ASKS THE LOGICAL FOLLOW-UP QUESTION or JUST SITS THERE WITHOUT ASKING ANYTHING, waiting for the interview subject to spill his guts spontaneously?

If the reader in question happens to be Millicent, her cousin Maury the editorial assistant, or her Aunt Mehitabel the noted contest judge (hey, they’re a literary-minded family; advanced degree-holders, all), the consequences are usually even more serious: if s/he loses interest in the manuscript before her, she tends to stop reading.

In other words, “Next!”

How may a writer avoid this grisly fate? Here’s a good rule of thumb: while not everything that people say in real life makes good dialogue, it’s an excellent idea to make sure that all of your dialogue is in fact something a real person MIGHT say.

And here’s a secondary rule of thumb — a rule of forefinger, so to speak: that goes double for any dialogue that sounds anything remotely like Hollywood narration. Yes, if you have heard with your own tiny, shell-like ears a real person speak that way.

Remember, please, that dialogue is not automatically realistic just because a real person has at some point uttered it. As I have been pointing out none too gently throughout this series, real human beings tend not to tell one another things they already know — except, of course, about the weather (“Some heavy rains we’ve been having, eh?”), the relative progress of sports teams (“How about them Red Sox?”), and tidbits from the latest celebrity death scandal (in the interests of moving this along, I’ll spare you all my eulogistic renditions of Ben and I’ll Be There, despite the fact that they happen to fall smack in the middle of my flute-like soprano range).

In print, such iterations of mundane issues are notably primarily for their soporific value. (Translation: zzzzz.) As storytelling, such homely gems just tend to slow down the action of the scene.

Interestingly enough, adhering to these two rules while revising almost always results in trimming interview scenes substantially. This is particularly true for interviews that provide the opening conflict in novels, where Hollywood narration and dialogue stuffed to the gills with visual clues about characters tend to congregate — and thus are likely to do the most damage.

I sense some shifting in seats out there. “Yeah, yeah,” the impatient are murmuring. “You already yammered at us about this last week, Anne. Cut to the chase, already.”

Funny, that last sentence is precisely what Millicent is often heard muttering over interview scenes. Without the last week part, that is.

But you have a legitimate point, impatient mutterers. However, in my earlier discussion of the phenomenon, I left out one of the primary reasons Millicent tends to have that particular knee-jerk reaction: if the first couple of pages of text are a bit heavy-handed, agency screeners, contest judges, and other professional readers usually leap to the conclusion that the ENTIRE text reads the same way.

An assumption, as you no doubt have already guessed, that conveniently enables Millie and her ilk to reject the descriptively front-loaded submission immediately and move swiftly on to the next.

I have seen a LOT of good manuscripts done in by this tendency. Because this is such a common problem, as an editor, one of the first places I look to trim is that first scene — which, as I mentioned a few days back, is very, very frequently an interview scene. My editing antennae perk up particularly strongly if the opening scene relies far more heavily upon dialogue than narration.

Why, all of you interview-writers ask in trembling tone? Well, see for yourself, in this piece of purple-tinted prose:

“Don’t you go rolling those large hazel eyes at me, Thelma,” Marcel warned. “It hasn’t worked on me since our days in the chorus twelve years ago, in that bizarre road company of Auntie Mame. And you can save the eyelash fluttering, too. You’re wearing too much mascara, anyway.”

Thelma laughed. “That’s a fine criticism, coming from a man wearing false eyelashes. Just because you’re a drag queen doesn’t mean you can’t dress with some taste. I mean, bright red lipstick with a pale lavender sweater? Please.”

“What about you?” Marcel shot back. “In your puce bathrobe with purple magnolias dotted all over it still, at this time of day!”

Thelma walked around him, to check that the seams on his stockings were straight. “Because you’re my best friend in the world, I’m going to be absolutely honest with you: you’re too heavy-set for a miniskirt now, darling. Certainly if you’re not going to shave your legs. What are you now, forty-five and a size twenty-four?”

Marcel smoothed down his Technicolor orange wig. “At least at six feet, I’m tall enough to wear Armani with style. Your cramped five foot three wouldn’t even be visible on a catwalk.”

Admittedly, the banter here is kind of fun, but a judicious mixture of dialogue and narration would convey the necessary information less clumsily, without rendering the dialogue implausible. Try this moderately snipped version on for size:

Thelma rolled her large hazel eyes. Even ensconced in a ratty puce bathrobe that barely covered her short, round form, she carried herself like the Queen of the Nile.

Unfortunately for her dignity, her icy hauteur act had grown old for Marcel twelve years ago, three weeks into their joint chorus gig in that chronically under-attended road tour of Auntie Mame. “You can save the eyelash fluttering, sweetheart. You’re wearing too much mascara, anyway.”

Thelma laughed. “You’re a fine one to talk taste. Bright red lipstick with a pale lavender sweater? Please.”

His thick, black false eyelashes hit where his pre-plucked eyebrow had originally been; his current fanciful impression of an eyebrow swooped a good four inches higher, threatening to merge with his Technicolor orange wig. Even for a career drag queen, his moué of surprise was a bit overdone. “Will you be getting dressed today, darling?” he asked brightly. “Or should I just get you another bottle of gin, to complete your Tallulah Bankhead impression?”

Thelma walked around him, to check that the seams on his stockings were straight. He was getting too heavy to wear fishnets every night; still, not bad gams, for a forty-five-year-old. “If you insist upon wearing a miniskirt, my sweet, you might want to consider shaving your legs.”

Same information, but more naturally presented, right? By having the narration take over the bulk of the descriptive burden, a rather amusing narrative voice has emerged, conveying a point of view distinct from either Marcel or Thelma’s.

I can hear my mutterers muttering again, can I not? “Okay, so the second version has a stronger narrative voice,” they concede. “But even so, all of that physical description makes the scene drag a bit, doesn’t it?”

Yes, and that brings me back to my closing question from earlier in this series: other than the fact that television and movies have accustomed us all to having an instantaneous picture in our heads of a story’s protagonist, is there a reason that a narrative must include a photographic-level description of a character the instant s/he appears in the book?

I’ll go ahead and answer that one myself: no, there isn’t; TV and movies have simply accustomed us to the notion that our first impressions of any character should be visual, just as in radio, we first hear him speak.

In a visual medium, there’s plenty of reason to give the audience a snapshot, but books are not visual media; narratives can appeal to all of the senses. So the next time you sit down to ponder revising the first few pages of a novel, it’s worth investing a moment or two in pondering the possibility that there is no such reason.

Consider it, perhaps, while sitting with a hard copy of your first few pages in your hand. Is there backstory or physical description in your opening dialogue that could come more gradually, later in the chapter — or even later in the book?

Or – and this is a possibility that occurs frequently to professional readers of interview scenes, let me tell you — is that Hollywood narration or description-laced dialogue the book’s way of telling us that perhaps the book opens at the wrong part of the story?

I hope that didn’t make anyone out there faint; my kind of doctorate doesn’t allow me to resuscitate the fallen with impunity.

Might, for instance, we learn more about Thelma and Marcel in a more graceful manner if, instead of beginning the novel with the dialogue above, it opened with a short prologue showing them twelve years ago, bright-eyed, innocent, and slim — and then jumped ahead to this scene, to show how they and their relationship have changed?

Dramatic, eh? One might even say character-revealing.

Of course, front-loading an opening scene with physical description is not necessarily an indicator of a structural problem. I suspect that often, writers who use this technique as a means of introducing description are driven primarily by a panicked sense that the reader must be told what the characters look like the instant they appear in the text – combined with a recollection that their high school writing teachers said that too-extensive physical descriptions in the narrative are dull. So they’re sort of trying to, you know, sneak the physical description in when the reader isn’t looking.

Trust me, a professional reader is ALWAYS looking. It’s her job.

Looking specifically, in the case of an agency screener or editorial assistant plugging through a mountain of submissions, for a reason to reject the manuscript in front of her. By avoiding the common twin traps of overloading the first scene with crammed-in backstory and physical description, a manuscript stands a much greater chance of cajoling Millicent into reading on to scene #2.

And we all want that, don’t we?

I sense more impatient shifting in the peanut gallery. “Um, Anne?” these fed-up folks say. “Isn’t this the same point you made above? I get it, already: don’t use dialogue to have characters describe one another. Have you considered that there might not be a reason to keep telling us this?”

Ah, but you’re assuming that I’ve already made my primary point. Far from it; like other doctors, we book medicos bill for our advice by the hour. Relax; we’ve still got some time left in our session.

So here comes some professional wisdom: after a screener has had the privilege of scanning a thousand manuscripts or so, it becomes pretty clear that many aspiring writers don’t really understand what the writing gurus mean when they urge us all to open with a hook.

A hook, for those of you new to the term, is a grabber located within the first paragraph of a story or book — preferably within the first sentence, according to some writing teachers — that so intrigues the reader that s/he is instantly sucked into the story. (This is not to be confused with a Hollywood hook, a one- or two-sentence pitch for a script or book. See the so-named category on the list at right, if you are curious about the care and feeding of the latter.)

Often, aspiring writers will interpret the advice to open with a hook to mean that a storyline must open with violent or even bloody action, a mystery that the reader will want to solve, or a conflict-ridden scene. While admittedly Millicent sees a whole lot of manuscripts that open with a bang (with or without gushes of blood), all of these strategic choices can indeed work, if handled well.

Although let me tell you, they are such common choices that it’s a downright relief to most professional readers when a writer elects to open with a powerful visual or sensual image instead.

What’s even more common than the book that kicks off with conflict? An beginning that insists that the reader must be 100% up to speed on the plot and characters by the bottom of page 1 — or page 5 at the latest.

Again, that vexing question rears its ugly head: is this strictly necessary?

Brace yourselves, because I’m about to suggest a revision technique that may shock some of you: just as an experiment, try removing the first scene of your book.

Not permanently, mind you — and certainly not without having made a backup copy of the original first, in case you decide after mature and careful consideration that what I’m about to suggest next was a stupid idea: cut it just long enough to find out whether the story would make sense to the reader without it. If it can fly that way, consider cutting the scene entirely and starting fresh slightly later in the plot.

I’m quite serious about this — you wouldn’t believe how many good manuscripts don’t actually begin until a couple of scenes in, or that allow absolutely gorgeous opening sentences or images to languish on page 4. Or page 15.

Or the beginning of Chapter Three.

Yes, I know: what I’m suggesting is potentially pretty painful; as we discussed in the GETTING GOOD AT ACCEPTING FEEDBACK series (still conveniently accessible in the category list at right, in case you missed it), many, many aspiring writers regard the approach of the reviser’s pen with every bit of the fear and loathing that the published writer feels for governmental censorship. But it’s just a fact that when we’re first constructing a narrative, we writers are not always right about where the story should begin and end.

If you don’t believe this, I can only suggest that you take a gander at THE BROTHERS KARAMAZOV, an undoubted masterpiece that could have lost most of the first 200 pages without bugging the reader much at all.

(That’s a professional opinion, by the way. One of the great fringe benefits of having walls lined with diplomas from prestigious institutions is the ability make sweeping judgments like that about classics without fear of sounding ignorant. While I’m at it, allow me to add: THE TAMING OF THE SHREW is a stupid play, and I found A TALE OF TWO CITIES far-fetched. So there.)

Try to keep an open mind while you’re revising. Be willing to consider the possibility that your story might be more effective — and hook the reader better — if you began it at a different point. Or at least do a little field testing to rule it out.

Believe me, you’ll sleep better at night if you do.

How do I know this, you ask? Because now, I’ve planted the doubt in your mind. As much as you might pooh-pooh the idea that all or part of your opening could be snipped away without fundamental harm to the storyline, you can’t be ABSOLUTELY sure that it’s a stupid suggestion without going back over it pretty rigorously, can you?

You’re welcome — and I mean that very seriously, because an aspiring writer who is willing to examine and reexamine her writing before she submits it is going to have a much, much easier time coping with editorial feedback later on in the process.

Trust me; I’m a doctor. That diploma over there says so.

By the way, what the group of professors were discussing when I walked into the Fourth of July party was Charles Dickens’ BLEAK HOUSE. After I laughed and told them that this was precisely the type of conversation people who didn’t know any professors would write for them, one of them said, “Yes, and the funny thing is, this is a conversation we normally wouldn’t have outside a Dickens conference.”

I rest my case. Keep up the good work!

Musings on an airplane: the return of Edith Wharton, or, the heavy, heavy responsibility of original selectivity

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Sorry about the lapse in posting; I honestly meant to start blogging again a few days ago. I’ve been just exhausted.

To restate that more positively: I’m back from my fabulous writing retreat in the beautiful mountains of southwestern France — or to be precise, I wrote most of this post while I was on a plane from Zurich to Chicago. (Props to Swiss Air: the flight attendants had no problem with my co-opting three middle seats for a mid-air office. Much easier to use a laptop with your legs stretched out, I find, than folded underneath an unstable tray table. Oh, and they let you know that you’re about to land by offering you wee bars of chocolate.) Truth compels me to say, though, that I took this photo on the way to the retreat, not from it: those dark blobs are the Pyrenees.

If any of you map-huggers out there are thinking that I was neither retreating anywhere near Zurich nor do I generally reside in the vicinity of Chicago, you’re right: it took a van ride, two train trips, and three airplanes to get me from La Muse to Seattle.

Now that’s what I call retreated.

So if I still seem a bit jet-lagged, well, I’m entitled. Which is perhaps why I’ve elected to devote today’s post to yet another extensive discussion with a dead person.

Hey, it’s not as crazy as it sounds. A while back, I started a conversation with Edith Wharton — or, if you want to be pedantic about it, with a few choice excerpts from her THE WRITING OF FICTION, as good a discussion of the craft as you’re likely to find anytime soon.

Should anyone happen to be in the market for one, that is. Stephen King’s ON WRITING is pretty good, too, as is Annie Lamott’s BIRD BY BIRD. I don’t think any female writer should even consider skipping Joanna Russ’ HOW TO SUPPRESS WOMEN’S WRITING. And I’ve never made a secret of my admiration for Carolyn See’s MAKING A LITERARY LIFE.

I could go on all day, but does anyone else have suggestions to share?

My point is, THE WRITING OF FICTION is a fascinating book for anyone interested in, well, the writing of fiction. Particularly, I suspect, for those acclimated to the episodic ramblings endemic to blogs. (Who, me? Episodic? Rambling? Perish the thought.) Although our Edith wrote the book back in the 1920s, her highly opinionated, self-referential argumentative style would be right at home in the blogosphere.

So I’m dragging her into it.

When last I crossed literary swords with Edith, we were talking about whether it’s possible for a writer to imagine a character from a different background sufficiently to render actual research into the conditions under which that character might have lived superfluous.

She seemed to think it was possible, if not necessarily desirable, for imagination to hold the reins of probability, provided that the author maintained an objective distance from the subject matter. Quoth she:

The chief difference between the merely sympathetic and the creative imagination is that the latter is two-sided, and combines with the power of penetrating into other minds that of standing far enough aloof from them to see beyond, and relate them to the whole stuff of life out of which they but partially emerge. Such an all-around view can be obtained only by mounting to a height; and that height, in art, is proportioned to the artists’ power of detaching one part of his imagination from the particular problem in which the rest is steeped.

Myself, I think objectivity is overrated in fiction. Perhaps because the intervening 80 years since she wrote this book have offered so many spectacular examples of authors who decided to ignore the old writing saw write what you know with disastrous results — and if you doubt that, check out some of the female characters that turned up in the works of male authors in the 1950s — I am of the opinion that just guessing how a character unlike oneself might respond to certain stimuli can lead to both unrealistic and stereotyped characters.

How off the mark, you ask? To haul out my favorite example again, the collected short stories of F. Scott Fitzgerald contain SEVEN instances of a female character’s saying to another human being, “I’m so beautiful; why can’t I be happy?”

Need I say more? Except perhaps that what an author regards as his own objectivity might well strike a reader who has something in common with the character on the page as ignorance?

However, for about a century, objectivity was all the rage, so much so that if you bump into an author or editor trained in the 1940s or 1950s, you may well be treated to a lecture on how first-person narratives are inherently flawed. They’re so subjective.

Or good first-person narratives are, anyway.

I didn’t revive the debate on objectivity in order to blame Edith for the pseudo-objective failings of some of the writers who followed in her quite broad wake. (Okay, not merely for that purpose.) I wanted to draw your attention to this little gem of writerly wisdom:

One of the causes of the confusion of judgment on this point[i.e., the difference between mere human sympathy and writerly empathy] is no doubt the perilous affinity between the art of fiction and the material it works in. It has been so often said that all art is re-presentation — the giving back in conscious form of the shapeless raw material of experience — that one would willingly avoid insisting on such a truism. But while there is no art of which the saying is truer than fiction, there is none in respect of which there is more danger of the axiom’s being misinterpreted.

Or, to put it another way, just providing a transcript of what happens in real life isn’t art; it’s court reporting. Good realistic writing is by definition a selective recreation of reality.

Which tends to come as a surprise to advocates of slice-of-life fiction, who believe that the primary goal of writing is to reproduce quotidian reality as closely as possible. That can work very well in a short story or scene in a novel or memoir, but just listing everything that happened in even the most fascinating human interaction tends to overwhelm the reader with detail — and annoy Millicent the agency screener, incidentally.

So how can a writer decide what parts of reality are and are not essential to conveying the story at hand? Ah, there’s the rub. As, indeed, Edith herself points out:

The attempt to give back any fragment of life in painting or sculpture or music presupposes transposition, “stylization.” To re-present in words is far more difficult, because the relation is so close between model and artist. The novelist works in the very material out of which the object he is trying to render is made. He must use, to express soul, the signs which soul uses to express itself. It is relatively easy to separate the artistic vision of an object from its complex and tangled actuality if one has to re-see it in paint or marble or bronze; it is infinitely difficult to render a human mind when one is employing the very word-dust with which thought is formulated.

In case she’s being too polite here, let me make it a bit blunter: one of the difficulties of this art form as opposed to others is that your average Joe on the street doesn’t suddenly whip out a block of marble or embark upon an interpretive dance to react to, say, someone cutting in front of him in a long line — although you must admit that either would be an interesting tactic. No, he uses words, so it’s darned tempting for a fledgling writer to believe that just quoting what he says on that particular occasion will in fact convey the entire situation to the reader.

The usual result? Pages upon pages of dialogue uninterrupted by narrative text, like a radio play, as though the writer believes that no further elucidation could possibly be necessary — one of Millicent’s better-known pet peeves, by the way. Or writers who are flabbergasted to hear professional readers (agents, editors, contest judges, writing teachers, Millicents) castigate their stories as unbelievable or unrealistic.

“Unbelievable?” they gasp. “Unrealistic? But that’s impossible: the scene you’ve targeted really happened!”

I hate to be the one to break it to those of you who love to write the real, but this cri de coeur almost never carries any weight with professional readers. In fact, if I’m going to be honest about it, this incredibly common protest is much, much more likely to elicit a chuckle, or even an eye-roll, than a cry of, “Wow, touché, dear writer. Let’s leave that scene entirely untouched.”

Why can I predict that with such certainty? Well, I’ve said it before, and I’ll no doubt say it again: just because something happened in real life doesn’t mean that it will strike the reader as realistic when it appears on the page.

As the pros like to say, it all depends on the writing. (For a far more detailed analysis of this quandary, check out John Irving’s TRYING TO SAVE PIGGY SNEED, speaking of established authors’ books about the writing life.)

So if Edith hadn’t brought this up, I would have: this is a classic point upon which aspiring writers who have yet to see their words in print and those authors who have (and give advice to the former) so often don’t see eye-to-eye. It’s rare that an established author will argue that all a good writer needs to do to offer fresh insights to the reader is simply to reproduce exactly what she observes in real life. If all a good writer had to do was hold, as ’twere, the mirror up to nature, there would be little difference between the documentary filmmaker and the novelist except medium.

Good art is a lot more complicated than that.

However, you can’t throw a piece of bread at your garden-variety writers’ conference without hitting a writer who will insist that his manuscript — or, in classes, his scene — must have the resonance of truth because IT REALLY HAPPENED THAT WAY. And then these aspiring writers wonder why the pros just stop listening.

Edith, would you mind telling the class why, please?

Still the transposition does take place as surely, if not as obviously, in a novel as in a statue. If it did not, the writing of fiction could never be classed among works of art, products of conscious ordering and selecting, and there would consequently be nothing to say about it, since there seems to be no way of estimating aesthetically anything to which no standard of choice can be applied.

Did some of you get lost in the verbiage there? Basically, Edith is saying that just throwing your diary onto the printed page isn’t art, any more than simply setting up a camera to film every second of everyday life would be, because that would remove the artist from the process as anything but transcriptionist. A good writer, however, picks and chooses what parts of reality are important to the story and leaves out the rest.

Or, to use a glaring modern example, do you honestly think that reality TV would be bearable for even fifteen consecutive minutes’ viewing if no one were editing the footage?

Think about that the next time you hear someone say that the point of written dialogue is just to reproduce the speech of everyday life. (And yes, school-age readers, you have my permission to print out what I just said and wave it in your English composition teacher’s face.)

Before the young and the daring think Edith and I are taking their side too completely, let’s see what she has to say about the perennial bugbear of the young writer, the desire to do something that’s never been done before in print:

Another unsettling element in modern art is that common symptom of immaturity, the dread of doing what has been done before; for though one of the instincts of youth is imitation, another, equally imperious, is that of fiercely guarding against it. In this respect, the novelist of the present day is in danger of being caught in a vicious circle, for the insatiable demand for quick production tends to keep him in a state of perpetual immaturity, and the ready acceptance of his wares encourages him to think that no time need be wasted in studying the past history of his art, or in speculating on its principles.

“Ha!” I just heard half of you exclaim. “Ready acceptance of his wares! You try landing an agent in the current literary market, Edith.”

Before you dismiss this portion of her argument accordingly, consider a moment: I think a case could be made, and a pretty good one, that the extreme difficulty of selling first fiction, combined with how much busier our lives are than writers who lived a hundred years ago, tends to have the same effect that she’s describing here.

Don’t believe me? Okay, line up ten unpublished novelists and ask them to name not only the bestsellers in their categories in which they write, but the back-list perennials. Don’t accept any answer that names a book that’s been out for more than two years. Ask them to give you thumbnail reviews of each, and explain how their own books are similar or different.

8 of them will not be able to it; at least 5 will not have read anything in their chosen category that has come out within the last two years, which means that they are unfamiliar with the market. And 2-3 will laugh and tell you that they don’t have time to read at all.

But if you ask them if their novels are original, all ten will promptly say yes. But if they’re not familiar with the market in their book categories, how on earth do they know?

This, I’m afraid, is one of the things that render professional writers fairly easy to spot at a conference. Ask ten recently published novelists the same question, and you’ll probably get some pretty detailed analysis of the current book market. (Not to mention a plethora of complaints about their agents and editors.)

“Ah,” some of those non-readers will say, “but I don’t want my vision sullied by contact with others’. Nothing tamps down originality more than listening to what other people say.”

Really? Interesting. Let’s hear Edith’s opinion on the subject.

True originality consists not in a new manner but in a new vision. That new, that personal, vision is attained only by looking long enough at the object represented to make it the writer’s own; and the mind which would bring this secret germ to fruition must be able to nourish it with an accumulated wealth of knowledge and experience.

This, my friends, is one of the best definitions I’ve ever seen of what the publishing industry means by fresh, an elusive quality that tends to catch Millicent’s eye and warm the cockles of her boss agent’s cold, cold heart. Many, many writers could write the same story, but the difference between a fresh take and something that Millicent has seen fifteen times in the last week lies largely in how the writer chooses to tell the story, right?

Think the various writers’ respective decisions about how to narrow down what parts of reality do and do not add to the story might have anything to do with that?

Uh-huh; Edith’s not just whistling Dixie here: this is serious writing advice.

Not to mention a killer self-editing philosophy: when in doubt, ask yourself: could anyone but me have written this particular sentence/scene/character? If so, how can I revise it to render my voice and worldview more apparent? Repeat with every sentence/scene/character in your manuscript.

A lot of work? You bet. But as Edith says:

At any rate {the myth of originality without study} is fostering in its young writers the conviction that art is neither long nor arduous, and perhaps blinding them to the fact that notoriety and mediocrity are often interchangeable terms. But though the trade-wind in fiction undoubtedly drives many beginners along the line of least resistance, and holds them there, it is far from being the sole cause of the present quest for short-cuts in art.

That’s her really, really nice way of saying that if a writer’s only goal is to get published, the art is likely to suffer. Ditto if the writer is too lazy to learn what being a writer in her chosen category entails before taking a crack at it herself.

But she’s not about to let off the hook those who assume that if

(a) their own writing is having a hard time getting published, then

(b) all good writing must be having a hard time getting published, therefore

(c) everything currently being published is rubbish.

You will literally never hear a published author arguing this, incidentally, for obvious reasons, which is why, in case those of you who hang around writers’ conferences have been wondering, agents and editors simply stop listening to anyone who makes this particular argument. Which may be why Edith is so unsympathetic to it:

There are writers indifferent to popular success, and even contemptuous of it, who sincerely believe that this line marks the path of the true vocation. Many people assume that the artist receives, at the outset of his career, the mysterious sealed orders known as “Inspiration,” and has only to let that sovereign impulse carry him where it will.

We all know writers who say that, right?

Inspiration does indeed come at the outset to every creator, but it comes most often as an infant, helpless, stumbling, inarticulate, to be taught and guided; and the beginner, during this time of training his gift, is as likely to misuse it as a young parent to make mistakes in teaching his first child.

Wow. I think every writer who has ever even been tempted to say, “Oh, I don’t need to learn about the marketing side of the business; that will be my agent’s job. I handle the creative part,” should think long and hard about what Edith just said. Especially those who subscribe to the astonishingly pervasive writerly belief that all good writing will inevitably get published, regardless of how poorly its author happens to market it.

So does that mean that an aspiring writer should invest all of her writing time in boning up on what’s already on the market? Or that only after a writer has read everything published in the last hundred years should he attempt to write his own book?

Of course not; total immersion in other people’s books and absolute ignorance of the market are not the only two possible courses here. A savvy aspiring writer is going to want to forge a middle path.

And that can be difficult, especially now that finding a mountain of writerly advice is as simple as typing a question into a search engine. As Edith admits,

Study and meditation contain their own perils. Counsellors intervene with contradictory advice and instances.

See? I told you she seems surprisingly up on the current state of blogging about writing.

In such cases these counselors are most often other people’s novels: the great novels of the past, which haunt the beginner like a passions, and the works of his contemporaries, which pull him this way and that with too-persuasive hands. His impulse, at first, will be either to shun them, to his own impoverishment, or to let his dawning individuality be lost in theirs.

Or, to put this as Millicent the agency screener might, the vast majority of the submissions she sees are either completely out of step with the current literary market or quite derivative of a recent bestseller.

…but gradually he will come to see that he must learn to listen to them, take all they can give, absorb it into himself, and then to turn his own task with the fixed resolve to see life only through his own eyes.

In other words, to develop his own voice — and to demonstrate his own unique worldview through the details he chooses from real life to incorporate into his writing.

You had thought I was just rambling on without an ultimate point in mind, hadn’t you? Jet-lagged as I am, I still try to be selective.

I’m looking forward to a less befogged brain on the morrow, however. Keep up the good work!

The Frankenstein manuscript, part II: when you should be wary about following in the footsteps of the greats

moat-at-la-cite
Isn’t this a great horror movie castle? It’s the (dry) moat around La Cité in Carcassonne, a 19th-century reconstruction of a medieval walled city. Not just any medieval walled city, mind you — the one that used to be on that very spot.

It’s also, and probably more to the point at the moment, a half-hour drive from La Muse, where I am currently enjoying a particularly productive writing retreat.

Speaking of which: I begin today by repeating yesterday’s announcement about the new deadline for the First Periodic Author! Author! Awards for Expressive Excellence: entries are no longer due yesterday. Although as those of you who are already working with agents and editors can probably attest, I need it yesterday actually isn’t all that unusual a request in the publishing industry (which seems to run on two speeds: delay and panic; alternate and repeat as necessary), as you may have heard someplace, I’m on a writing retreat.

In fact, I’ve decided to extend the retreat another couple of weeks. I’m writing up a storm, and where there’s such great support for writing AND magnificent cheese…

So l’m also extending the contest deadline. Entries are due via e-mailed by midnight on Monday, June 1.

Yesterday, I introduced you to the Frankenstein manuscript, the frightening entity that is presented as a book written by a single author, but reads as though it had been written by several, so different are the voices, perspectives, and even word choices throughout. To professional readers — e.g., agents, editors, contest judges, and our old pal Millicent, the agency screener — this kind of patched-together manuscript is a sign of a not-yet-fully-developed authorial voice.

And why is that, boys and girls? Chant it with me now: because a fully-developed voice is consistent throughout the entire narrative.

Unfortunately for those who like to experiment with multiple voices, such meandering manuscripts are common enough that tend to become profoundly suspicious of any manuscript that changes style or voice abruptly — at least, if those manuscripts were produced by first-time authors. With the super-quick readings that manuscripts generally receive in the pre-acquisition stage (and always get in the first round of contest judging), the Frankenstein manuscript and the manuscript genuinely setting out to do interesting things with perspective are easily confused.

There are many fine examples of good books where writers have adopted a Frankenstein format self-consciously, in order to make a point. If you are even vaguely interested in experiments in narrative voice, you should rush out and read Margaret Atwood’s ALIAS GRACE. In this novel-cum-historical account-cum narrative nonfiction book, Atwood tells the story of a murder, alternating between a tight first-person point of view (POV, for the rest of this post), straightforward third-person narrative, contemporary poems about the case, letters from the parties involved, newspaper clippings and even direct quotes from the murderess’ confession.

It is an enjoyable read, but for writers, it is also a rich resource on how to mix battling narrative styles and structures well; as one might expect from a stylist as gifted as she, Atwood constructs her patchwork narrative so skillfully that the reader never has to wonder for more than an instant why (or how) the perspective has just changed.

Which is, in case you were wondering, one of the primary reasons Millicents usually object to narrative shifts: in multiple POV manuscript submissions, it’s not always clear when the perspective switches from one character to another. It’s especially confusing if the different viewpoints — or worse, various narrators in a multiple first-person narrative — are written in too-similar voices.

Is everyone clear on the distinction I’m making here? A Frankenstein manuscript often displays unintentionally displays a multiplicity of voices, tones, vocabulary levels, etc. A well-written multiple POV novel, by contrast, presents each point of view and/or first-person narrative voice as distinctly different, so the reader doesn’t have any trouble following who is in the driver’s seat when, plot-wise.

Or, to put it another way, the Frankenstein manuscript is evidence of a lack of authorial control, consistency, and often, proofreading; a good multiple POV narrative is beautiful evidence of a sure authorial touch, a strong sense of character, and great attention to detail.

That being said, it is just a hard fact of submission that it’s a whole lot easier for an established author to impress professional readers with a multiple POV novel — or, indeed, any sort of experimental writing — than someone trying to break into the biz. I admire Margaret Atwood tremendously as novelist, poet, and essayist; I have spent years crossing my fingers as she hovered around the short list for the Nobel Prize. However, I suspect that even she would have had terribly difficult time marketing ALIAS GRACE if it were her first novel, at least in the current market, due to its arguably Frankenstein structure.

Ditto for the inimitable Mario Vargas Llosa’s AUNT JULIA AND THE SCRIPTWRITER, one of my favorite novels of all time, and also a must-read for any writer considering playing funny tricks with narrative voice. Vargas Llosa is something of a structural prankster, folding, spindling, and mutilating the ordinary rules of storytelling in order to keep the reader off-balance.

The result, I must admit, might confuse a reader who wasn’t already in love with his writing from other books. One might be tempted, upon encountering the third or fourth startlingly radical shift in tone, vocabulary, and apparently intended audience, to conclude that this is just a Frankenstein manuscript by a writer who couldn’t make up his mind what the book is about.

Personally, I admire Vargas Llosa’s dash; when he was running for president of Peru (yes, really), he published an erotic novel, IN PRAISE OF THE STEPMOTHER, about…well, you can probably guess. (He lost the election, incidentally.) He, too, has been rumored to be on the short list for the Nobel Prize for an awfully long time.

But if he were trying to market AUNT JULIA AND THE SCRIPTWRITER right now as a first novel…well, you know the tune by now, don’t you?

The moral here is this: once you’ve gained international acclaim as a prose stylist, you have a lot more leeway to mess with the conventional rules of writing. So please don’t kid yourself that just because your favorite author got away with an experiment, you can necessarily do so as well.

Heck, Alice Walker made up entirely new punctuation rules for THE COLOR PURPLE, and that won the Pulitzer Prize. In SEEING, José Saramago treated us to an entire narrative devoid of punctuation that I, for one, consider necessary to clear communication, and he won the Nobel Prize.

But that doesn’t mean you should try either of these things at home. It’s just too likely that Millicent will take one look at your fascinating experiment and exclaim, “Here’s another one who doesn’t know how to use a semicolon!” or “Criminy, what makes this guy think I’m going to read more than two sentences of a book without any periods?”

Sad, but true. In your first book, in the current market, you probably cannot get away with breaking more than one or two of the rules — and even those need to be immistakably marked, so agents, editors, and contest judges know that you broke them for a reason, rather than out of ignorance.

Trust me, no one on the Pulitzer committee seriously believed that Alice Walker did not know how to use a semicolon properly.

“Wait a gosh-darned minute,” I hear some of you exclaiming. “I take some liberties with narrative style, but it becomes clear over the course of the book why I’m doing it. By the end, it will seem downright clever to the reader. Do you mean to say that if it is not clear in the first 50 pages, or whatever short excerpt the agent, editor, or contest has asked to see, my innovative experiment in English prose might just get thrown into the reject pile because it will be mistaken for bad writing?”

In a word, yes. Next question?

Before you fret and fume too much about how the intense pre-screening of the current agency system prevents genuinely bold experiments in writing from reaching the desks of publishers at the major houses, take a moment to consider the Frankenstein manuscript from the point of view of the agent, editor, or judge who finds it on her desk one busy morning.

It’s not a pretty sight, I assure you; stitched-together corpses seldom are.

As a freelance editor, when I receive a Frankenstein manuscript, I have the option of sitting down with the author, having a major discussion about what she wants the book be, and helping guide the work toward more internal stylistic consistency. Basically, the process entails identifying and compiling a list of all of the battling styles, making the author come up with a justification for using each, and having the justifications duke it out until one (or, rarely, two) is declared the winner by the author.

It takes time, and it’s generally worth the effort. But had I mentioned that freelance editors are generally paid by the hour?

However, when a screener at an agency or an editor at a publishing house receives a Frankenstein manuscript — and yes, some manuscripts are so internally scattered that the problem becomes apparent in just the first chapter or first 50 pages — she is unlikely to have the time to figure out which voice and/or style is going to end up dominating the book. Even if she absolutely loves one of the styles or voices, her hectic schedule does not allow time for equivocation.

She must that she select one of two options, and quickly: either she commits to nursing the author through precisely the kind of boxing match I described above, or she can simply reject the work and move on to the next submission, in the hope of finding a writer whose book will not need as much tender loving care.

With literally hundreds of new submissions coming in each week, which option do you think she’ll select more often?

When a contest judge receives a Frankenstein manuscript, the choice is even quicker and more draconian. The judge knows that there’s no question of being able to work with the author to smooth out the presentation; in the vast majority of literary contests, the judge won’t even know who the author is.

Plop! There it goes, into the no-prize-this-year file. Better luck – and first readers – next year.

The moral, I devoutly hope, is obvious. If you are attempting to play with unconventional notions of structure or style, make sure that it is pellucidly clear in the manuscript exactly what you are doing. Don’t leave it to the reader to guess what you’re up to, because, as I’ve shown above, professional readers just don’t have the time to figure it out.

Also, consider making your deviations from standard structure and narrative rules bold, rather than slipping them in here and there. Experimenting with several styles within a short number of pages is decidedly risky – and perversely, the less daringly experimental you are, the riskier it is, because tentative attempts look to professional eyes like unfinished work.

To borrow E.F. Benson’s wonderful example, let’s say you were planning to paint a picture of a house down the street. The house has a crooked chimney. The novice painter would paint it exactly as is, unskillfully, and viewers of the finished painting would wonder forever after if the chimney had really looked like that, or if the novice just couldn’t paint straight lines. An intermediate painter would paint the chimney as straight, to rule out that conclusion.

But an expert painter would add 10 degrees to the angle of the chimney, so there would be no doubt in the observer’s mind that he had painted it that way intentionally.

The more deliciously complex and groundbreaking your chosen style is, the more clearly you should announce it. Unless, of course, you want to wait until you’re on the short list for the Nobel Prize before you start getting wacky.

Tomorrow, I shall talk about practical measures to keep your manuscript from falling accidentally into the Frankenstein realm.

In the meantime, keep up the good work!

An antidote to literary naysaying — or at least a slim volume to keep within reach of your writing space

burn-this-book-cover

Before I begin today’s show-and-tell, I want to blandish those of you who haven’t yet done so into entering the First Periodic Author! Author! Awards for Expressive Excellence. Entry is free, the topic interesting (your very own contribution to our fascinating ongoing series on subtle censorship and other factors that discourage writers from writing what and how they want), and fabulous prizes await the winners.

Not to mention the immortal fame and ECQLC (eye-catching query letter candy) that winning such an award would doubtless entail.

The deadline for entry is Monday, May 18. To get those of you who have not yet entered inspired, I shall be devoting the rest of this week to continuing our discussion of ways in which writers are discouraged from sharing their stories, their writing, or even their opinions with the world at large.

In other words, to further exposition on the contest’s essay topic.

Not entirely coincidentally, today, I’d like to talk about a brand-new collection of essays on censorship edited by Nobel laureate Toni Morrison, BURN THIS BOOK: PEN Writers Speak Out on the Power of the Word (HarperStudio). Given the subject matter, I had picked it up in the expectation that it would provide a tremendous amount of food for thought about our ongoing subject; what came as a pleasant surprise was how squarely some of the essays in it spoke to writers about the problems of self-expression that are not externally imposed.

Before I get too carried away, here’s the publisher’s blurb for the book. I added the links, so anyone who is interested may learn more about the authors cited:

Published in conjunction with the PEN American Center, Burn this Book is a powerful collection of essays that explore the meaning of censorship, and the power of literature to inform the way we see the world, and ourselves. Contributors include literary heavyweights like Toni Morrison, Salman Rushdie, Orhan Pamuk, David Grossman, Nadine Gordimer discusses the role of the writer as observer, and as someone who sees “what is really taking place.” She looks to Proust, Oe, Flaubert, and Graham Greene to see how their philosophy squares with her own, ultimately concluding, “Literature has been and remains a means of people rediscovering themselves.” “In Freedom to Write,” Orhan Pamuk elegantly describes escorting Arthur Miller and Harold Pinter around Turkey and how that experience changed his life.

As Americans. we often take our freedom of speech for granted. When we talk about censorship, we talk about China, the former Soviet Union. But the recent presidential election has shined a spotlight on profound acts of censorship in our own backyard. Both provocative and timely, Burn this Book includes a sterling list of award winning writers; it is sure to ignite spirited dialogue.

If some of those names sound familiar, it’s because the only reason that some of them aren’t on the current short list for the Nobel Prize in Literature is that most of these writers have already won it, and some of the others have already passed on to That Great Literary Salon in the Sky. (That, and the fact that I mentioned Graham Greene on this very blog only yesterday might have left him rattling around regular readers’ brainpans.)

This is, in other words, not just a book of commentary by writers on writing. It’s a book of commentary by WRITERS on WRITING.

The Who’s Who line-up is part of the fun of this book, actually, insofar as a serious collection of essays on the horrors of censorship can be said to be fun: quite a number of these essays involve exceedingly well-known authors whom we all admire writing about the work of exceedingly well-known authors that they admire. Let me tell you, if you’ve never seen John Updike gush about the bravery of Henry Miller’s early novels, or Francine Prose sigh about how she wishes she had known Roberto Bolaño — well, suffice it to say the besotted reader is a side of an Eminènce Grise one seldom sees.

Since pretty much all writers start out life as besotted readers, it’s rather refreshing to behold the greats owning up to it. And hey, I’m not too proud to admit it: I did feel incrementally cooler, literarily speaking, upon seeing that Ms. Prose and I share an admiration for Wallace Shawn’s THE DESIGNATED MOURNER — but of that excellent play, more follows below.

This volume’s tendency to praise means, among other things, that BURN THIS BOOK is an absolutely terrific source for what I like to call good book surfing — learning what books have influenced authors one loves, tracking those works down, and reading them. I know of few better ways to gain a sense of being part of a literary tradition.

(The months I spent following the reading tips Jane Austen so carefully laid out in NORTHANGER ABBEY completely changed my understanding of 18th-century female authorship, for instance. Aunt Jane’s shelves were apparently stuffed to the gills with women’s writing — which I imagine would come as something of a surprise to all of the compilers of English literature syllabi who habitually present her as having sprung into literary history as a complete anomaly. And don’t even get me started on what Anne Brontë — whose brilliant novel about substance abuse, THE TENANT OF WILDFELL HALL, was dismissed by contemporary critics as “utterly unfit to be put into the hands of girls,” speaking of disregarded voices — or Mary Wollstonecraft Shelley were reading in their spare time.)

I also found it both fascinating and amusing to see really, really famous authors incorporate the same essay-writing tactics that, say, a high school junior might use in making a case against censorship. Who’d have thought, for instance, that Updike, surely enough of a literary name to express his own opinions unaided, would feel the need to justify his statements about how difficult writers find their work by citing what Flaubert said of his own struggles?

And after having spent many years patiently explaining to university students that defining one’s terms in an essay did not mean just opening the nearest dictionary and reproducing what’s printed there, what was I to make of Nadine Gordimer’s using the Oxford English Dictionary in precisely that manner in her essay? Oh, how glad I was that I’m no longer lecturing when I saw that. My students would surely have waved Ms. Gordimer’s piece in my face endlessly, as proof positive that it is possible to incorporate a verbatim dictionary definition gracefully into a written argument without boring readers to death.

But I would still urge amateurs not to try it at home. The twins goals of defining one’s terms in an essay are to demonstrate that one knows what one is talking about and to make sure that the reader does as well, not merely to plagiarize what some underpaid linguist at Funk & Wagnall’s said about a particular word or phrase. For this reason, hyper-literalists tend not to make the best essay-writers.

Despite undermining one of my first rules of academic essay-writing, I would highly recommend BURN THIS BOOK to readers of high school and college age. Why? Well, because this book contains so many good examples of the kinds of essays high school and college students are so frequently asked to write, it’s an inadvertently helpful how-to manual on how to structure and argue a piece on an abstract topic.

(Are the standardized test folks still giving vaguely provocative essay topics like, Censorship: is it ever a good idea? and Should a government try to legislate morality? They seem so open-ended, but the graders are invariably looking for a particular type of argument. In my day, the Achievement Test scorers would automatically spot you quite a few points if you managed to work Rosa Parks’ historic bus ride into your essay, regardless of the topic. The point of academic writing is not necessarily knock-your-socks-off style, if you catch my drift.)

For this reason, BURN THIS BOOK seems like a natural to assign in a composition course, to teach young writers the tricks o’ the trade, as it were. Or perhaps it would make more sense in a literature class. I would slap it onto the syllabus right after THE GRAPES OF WRATH, to provoke some interesting discussion about the hows and whys of banning books, and just before THE CATCHER IN THE RYE.

Speaking of Nobel laureates, are you surprised to hear that THE GRAPES OF WRATH was ever banned? No kidding: schoolteachers all over the US had a hard time assigning it for decades, and not always because of that left-leaning speech that Henry Fonda, the Tom Joad of the movie, gives at the end. (But usually. You’d be amazed at how seldom clamorers against a book have actually read it; it’s not unheard-of for parents to go roaring into school board meetings to scream about a scene from the movie version of an assigned book, only to learn that the objectionable bits were the filmmaker’s invention. The protests over the movie version of THE LAST TEMPTATION OF CHRIST, for instance, were over a love scene that wasn’t particularly startling in the book; what brought the threat of excommunication onto novelist Nikos Kazantzakis’ head was the book’s treatment of Judas‘ role in the story, not the Big Guy’s.)

Wondered long enough what anyone who wasn’t worried about Communist infiltration of America’s high schools might have had against THE GRAPES OF WRATH? Not surprisingly, it’s a scene that didn’t make it into the movie, although it’s far from explicitly written: Rose of Sharon feeds a man who’s starved too long to be able to ingest solid food what, ahem, she might otherwise have fed her stillborn baby.

The reason I’m being a bit vague here, incidentally, is that some of my readers have access to this blog only through their school or public library computers. If I described the ending of the book any more clearly, the individual words that I would have to use might result in this page getting blocked by what are euphemistically known as parental control programs.

I know; it’s not pleasant to contemplate. But like it or not, it is the world in which we write.

By suggesting that BURN THIS BOOK might make for some interesting classroom discussion, I don’t mean to imply that that all of the essays here are equally good; they’re not. At times, the reader is left wondering what some of this undoubtedly well-written rambling has to do with the topic at hand, or even if there is a single topic tying the book’s many entries together. (Also, semicolons are not always used correctly throughout, something that’s likely to bug a teacher charged with explaining to students that ; and is in fact redundant in a list that contains a series of semicolons, since the earlier semicolons were ostensibly replacing and.)

The authors’ assigned briefs seem to have been rather disparate, as if contributors were merely asked to contribute an essay, rather than an essay on book-banning: collectively, this is a better collection of writing about writing than writing about censorship. As a result, the subtitle (PEN Writers Speak Out on the Power of the Word) is a substantially more accurate indication of what lies between the covers than the title.

Of course, being a book about writing is not necessarily a drawback in a collection of essays whose target market is writers. As one would expect from an edited volume by such a terrific bunch of writers (a contributor list that also includes Paul Auster, Pico Iyer, Russell Banks, and Ed Park, in case you were wondering), BURN THIS BOOK abounds in really glorious quotes, the kind that aspiring writers like to jot down on little scraps of paper and tape to their computer monitors to inspire them in moments of creative desperation.

Seriously, there is some lovely, inspiring stuff here. Take, for instance:


“A writer’s life and work are not a gift to mankind; they are its necessity.” -Toni Morrison

“When we write, we feel the world in flux, elastic, full of possibilities — unfrozen…I write, and the world does not close in on me. It does not grow smaller. It moves in the direction of what is open, future, possible. I imagine, and the act of imagination revives me. I am not fossilized or paralyzed in the face of predators. I invent characters. Sometimes I feel as if I am digging people out of the ice in which reality has encased them. But perhaps, more than anything, the person I am digging out at the moment is myself.” — David Grossman

“Thus the true task of the novelist is to dramatize first for himself or herself and ultimately for the rest of us what it is to be human in our time and for all time. What it is to be human in our place and in every place. As a species, we have always depended upon our storytellers to tell us what it means to be human. To be ourselves.” — Russell Banks.

“The artist’s personality has an awkward ambivalence: he is a cave dweller who yet hopes to be pursued into his cave…J.D. Salinger wrote a masterpiece, The Catcher in the Rye, recommending that readers who enjoy a book call up the author; then he spent his next twenty years avoiding the telephone.” — John Updike

Okay, so I thought that last one was sort of funny. My point is, there’s a lot of rich ore here for the writer searching for insight to mine.

Finally — and most relevant to our ongoing series — despite a certain range of topic, most of these essays have quite a few interesting things to say on censorship. Or, more precisely, about the kinds of things than can happen to people who write the truth when those in power don’t want those truths bruited about.

As Wallace Shawn’s THE DESIGNATED MOURNER (I told you I’d be coming back to it) makes so mournfully clear, the writers, the artists, the truth-tellers tend to be among the first carted off in times of great fear. The world is substantially less interesting for it — and less safe, my friends, for people like us.

BURN THIS BOOK reminds us to ask ourselves every so often when we look at the world around us, gathering impressions to inform our writing: what stories are going unheard? Whose voices are not particularly audible, from a literary perspective? Which voices are actively discouraged, and which do the fine folks who run publishing houses just not think will sell very well?

To share some questions that popped into my mind when I first began to contemplate running this series: what does the reader of mainstream memoir currently know about the kind of prison conditions that guest blogger Shaun Attwood told us about last weekend? Heck, how much does the mainstream novel reader know about the other side of the legal equation, what goes on behind the beautifully-veneered doors of the high-powered law firms Mary Hutchings Reed wrote about? If those inside these institutions don’t share with the world how they run, how precisely are the rest of us to find out? Telepathy?

And how much does the fear of riling nay-sayers affect what we ask readers are able to find on the shelves? Considering how hot narrators with mental disabilities have been over the last few years, why do readers so seldom see book either about or by people with physical disabilities, as Eileen Cronin brought to our attention in April? Does a hot-button political debate actually have to be over before the publishing world would get excited about an intriguing memoir like Beren deMotier’s, which couldn’t possibly be more timely? How much does the prospect of negative reader reaction cause even established authors to alter their content in order to avoid controversy, as Bob Tarte discussed?

These questions trouble me in the dead of night; honestly, they do. And what’s more, they should.

Yet while all writers are potentially affected by censorship, subtle and otherwise, we don’t tend to talk much amongst ourselves the more draconian ways in which it is wielded, up to and including imprisoning or even killing outspoken authors. Those possibilities certainly deserve more of a place in writerly discussion of what does and doesn’t get published than we usually hear — and, to be candid, what you hear from me here on this blog.

For the most part, the untold stories and as-yet-undiscovered voices we discuss are ones that are having trouble pleasing someone with the authority to get them published, rather than the ones that must overcome actual legal barriers or strong social taboos in order to see the light of day at all. As a result, writers’ conferences, writers’ fora, and yes, blogs like this one tend to focus upon finding a market for our work, or better ways to touch the heart of a reader, or decoding the often perplexing ways of agencies and publishing houses.

So an alien from another planet landing in the middle of your garden-variety North American writers’ gathering would probably assume that a great undiscovered writer’s voice not being heard is primarily the result of her submissions being rejected or ignored, rather than, say, a heavily-enforced prohibition upon writing anything remotely critical about her government, or laws that ban a writer from offending someone else religious sensibilities. “My, what a lot of freedom creative artists have here,” E.T. might conclude.

That’s not meant as a criticism of the very practical concerns of those trying to get published — far from it. It’s completely natural that worrying about freedom of expression worldwide may not be the most immediate concern for a writer who is trying to find an agent for a torrid romance involving a country doctor and a cowgirl or hoping to publish a science fiction trilogy on the colonization of the Crab Nebula. At that juncture, it’s certainly understandable if trying to second-guess what the gatekeepers of the book world want to see is of far more absorbing interest than which might be happen to a writer one doesn’t know personally someplace else.

Heck, after seemingly endless rounds of querying, a series of rejected submissions, and/or being told flatly by an agent or editor after a verbal pitch, “Oh, there’s just no market for that kind of book right now,” plenty of writers feel that there’s an active conspiracy against their kind of work.

In a moment of feeling unheard — which, let’s face it, forms a large part of the frustration of trying to find an agent or waiting for one’s agent to sell one’s books — a collection of essays like this that deals with more drastic means of keeping writing (and writers) out of the public eye can be very useful for reestablishing perspective. Sometimes, we could all use someone who has been down the path before us to remind us that it is indeed worth taking — and that as writers, we are all part of a global community that some people are always going to find threatening.

I just mention.

While I’m at it, I’ll also mention that BURN THIS BOOK is available on Amazon and at Borders.

Does all of this high-falutin’ talk about the importance of considering the situation of writers worldwide mean that I’m abandoning the attention to nit-picky, practical details for which Author! Author! has become so justly famed? Of course not; rest assured, bread-and-butter issues will once again abound here soon.

But in the meantime, consider giving some thought to the big picture. And, as always, keep up the good work!

So how does a book go from manuscript to published volume, anyway? Part X: wait, that’s not what I heard!

imshocked

This series on the basics of publishing has been quite a slog, hasn’t it? First, we debunked a few common myths about getting published (most notably, the one about good writing always finding an agent or publisher relatively quickly), approaching major publishing houses (if the houses you have in mind are located within the United States, you need an agent to do it for you), how agents handle queries and submissions from aspiring writers, and finally, what happens to a manuscript after an agent picks it up.

Given how complex, counter-intuitive, and let’s face it, contrary to the prevailing societal notions of how books get published so much of this has been, it’s no longer just a bit puzzling that folks in the publishing industry just expect aspiring writers to pick up the basics on their own, is it? I, for one, find it genuinely astonishing that anyone who has spent years getting familiar with the process would believe that those new to the biz know anything about it.

Yes, yes, I know: those of you who have been submitting for a nice, long while are shocked, shocked, to hear that the learning curve for those new to the trying-to-get-published game can be pretty steep. But remember, this honestly was news to every currently-published writer at some point.

Hey, it’s complicated stuff.

As I’ve been going through the basics, I’ve been sensing a strange combination of discomfort, disbelief, and outright outrage floating around in that part of the cosmic ether where I choose to imagine my far-flung readership resides. Oh, the discontented have been too nice to kick up much of a protest over my account of these rather grim realities, but since the commenter-to-non-commenting-reader ratio on any blog is quite top-heavy, I’ve gotten good at sensing unspoken confusion. If I had to guess the single sentiment that has been muttered most often by readers of this series, it would be this:

“Hey — that’s not what I heard!”

Hands up, everyone who has thought some permutation of this sentiment, either throughout this series or when getting the skinny from some ostensibly authoritative source like me. In a way, I applaud this reaction — you should be thinking critically about all of the marketing and writing advice you hear. If I haven’t mentioned recently, it’s not a good idea to take any self-described publishing expert as gospel, even if that expert happens to be yours truly.

That can be an awfully tall order; as most of you are probably already aware, there’s a LOT of conflicting advice out there.

Including, incidentally, the information writers pick up at literary conferences. On the conference dais and even during pitch sessions, aspiring writers sometimes hear radically mixed messages. See if any of these scenarios sound at all familiar:

*A writer preparing to attend a conference diligently wades through both the standard agents’ guides and the websites of the agents scheduled to attend the conference. Once she hears those agents speak at the conference, she finds head spinning at how different her dream agent’s speech about what she wanted to represent right now was from her stated preferences in the guide or on her website.

*After waxing poetic behind a podium about how much he loves literature in general and/or a particular genre, an agent or editor brushes off those aspiring writers brave enough to take him at his word and approach him to pitch, giving cold responses ranging from “I don’t handle that sort of book” (spoken in a tone that implied that you should already have known that, whether or not he specified during his speech) to “Gee, that sounds interesting, but my client roster is totally full at the moment” (so why come to a conference to solicit more?)

*The agents at a particular conference say that they are eager to find new clients, yet none of them actually end up signing anyone who pitches to them there. (A more common occurrence than most of us who teach at conferences tend to admit.)

* An agent’s (or editor’s) warm face-to-face response to a writer’s conference pitch is very much at odd with the rather tepid communications during the submission process, a drop in enthusiasm that sometimes extends even past acceptance of a manuscript. “But she loved my idea at the conference!” the writer will protest, tears in her eyes, wondering what she has done wrong. (The probable answer: nothing. The fact is, sometimes a nice conversation at a conference is just a nice conversation at a conference.)

Why am I bringing up these mixed messages here, toward the end of this series on the basic trajectory of publication, other than to validate some writers’ well-justified confusion?

Well, you know how I’ve been yammering for the last couple of weeks about how much easier life is for a writer who has realistic expectations than one who does not? Expecting to hear at least partially conflicting advice from the pros will at least relieve a writer of the substantial stress of suspecting that there’s a secret handshake required to break into print, a trick that may be learned by following every single piece of advice one hears to the letter.

Trust me, that way lies madness. Do your homework, figure out what you’re going to do, and do it. Listen to new input, certainly, but use your acquired knowledge of how the industry does and doesn’t work to weigh how likely any fresh piece of advice is to help you.

I’m also bringing it up to encourage all of you to use caution in evaluating whether to pay to attend writers’ shindigs in the upcoming spring and summer conference season. Many conferences promote their conferences by implying, if not outright stating, that they’re flying in agents and editors who will sign attendees on the spot. However, that’s seldom the norm: many agents pick up only one or two clients a year out of ALL of the conferences they attend.

I tremble to mention this, but there is even an ilk who goes to conferences simply to try to raise authorial awareness of market standards, with no intention of signing any authors. The ones who attend conferences just so they can visit their girlfriends in cities far from New York, or who just want a tax-deductible vacation in the San Juans, are beyond the scope of my discussion here, but I’m sure the karmic record-keepers frown upon them from afar.

The good news is that doing your homework about any conference you are considering attending can help you avoid wasting your time pitching to people who aren’t interested in helping you. For some tips on figuring out how to maximize your chances of ending up at a conference where you will be able to pitch to — or at least hear useful, up-to-the-minute advice from — agents who are genuinely looking to represent books like yours, please see the posts under the CONFERENCE SELECTION category on the list at right.

Nor are mixed messages limited to conferences. See if this one rings a bell:

*An agency states categorically in one of the standard agency guides and/or on its website that it is looking for new authors in a wide array of genres, a list that apparently doesn’t change from year to year? Yet when a writer queries with a book in one of the listed categories, he is crushed by a form letter huffily announcing that the agency NEVER represents that kind of work.

I have personal experience with this one, I’m sorry to report. I once made the mistake of signing with an agent (who shall remain nameless, because I’m nicer than she) who listed herself as representing everything from literary fiction to how-to books, but who in fact concentrated almost exclusively on romance novels and self-help books, two huge markets. I did not learn until the end of our rather tumultuous association that she had signed me not because she admired the novel she was ostensibly pushing for me, but because I had a Ph.D.: she hoped, she told me belatedly, that I would become frustrated at the delays of the literary market and write a self-help book instead.

I know; I was pretty flabbergasted, too.

Why would an agent advertise that he is looking for genres she does not intend to represent? Well, for the same reason that some agents and most editors go to conferences in the first place: just in case the next bestseller is lurking behind the next anxious authorial face or submission envelope. An agent may well represent cookbooks almost exclusively, but if the next DA VINCI CODE falls into his lap, he probably won’t turn it down. He may well reject 99.98% of the submissions in a particular genre (and actually state in his form rejections that he doesn’t represent the genre at all, as an easy out), but in his heart of hearts, he’s hoping lighting will strike.

Hey, a broad advertiser is always a gambler, at some level.

Yes, Virginia, that’s very, very annoying for the writers who believed his blurb in a conference guide or website. (For some tips on how to decipher these, please see the HOW TO READ AN AGENCY LISTING category on the list at right.)

Because the process can seem mean or even arbitrary to those who are new to it, rendering it very tempting to cling to every new piece of information one hears. Giving advice to would-be authors is big business these days; just because a writer pays anywhere from fifty to several hundred dollars to attend a conference or intensive seminar doesn’t necessarily mean that what he will hear there is a single coherent explanation of what to do in order to get his book published.

Don’t expect it. Good seminars and conferences can be extremely informative — as long as you keep your critical faculties active at all times, because you are most assuredly going to be receiving some conflicting information.

Or at least information that sounds contradictory to a writer. Allow me to explain.

The fine folks on the business side of publishing and those of us on the creative side of the business often speak rather different languages. If you’ve learned anything throughout this series, I hope that it was that necessarily, a writer thinks about her writing quite differently than an agent or editor does, and for the best possible reasons: for the writer, it’s self-expression; for the agent or editor, it’s a commodity to be sold.

The result: rampant communication problems between the two sides.

I wish I could refer you to a reliable translation guide between writer-speak and industry-speak, but frankly, I don’t know of one. However, over the years I have gathered an accepted array of truisms that agents and editors tend to spout at eager authors they meet at conferences, in agents’ guides, and on their websites. Although aspiring writers often decide in retrospect that these statements were, at best, inaccurate and/or misleading, these are not lies so much as polite exit lines from conversations, statements of belief, and as often as not, sincere attempts to make struggling aspiring writers feel better about facing the genuinely daunting task of finding representation.

Yet from the writer’s point of view, they might as well be real whoppers.

So here’s my top ten list of confusing statements agents and editors tend to make at conferences. Because I love you people, I have also included a translation for each that makes sense in writer-speak; I suspect some of the translations may surprise you.

Do keep this guide by you the next time you receive a rejection letter or go to a conference, so you can keep score — and your sanity.

10. “There just isn’t a market for this kind of book right now.”
Translation: I don’t want to represent/buy it, for reasons that may well have something to do with what is selling at the moment, but may also relate to my not having the connections to sell this particular kind of book at this juncture. Don’t waste both of our time; move on.

9. “The market’s never been better for writers.”
Translation: I have a very strong preference for representing previously published authors. Since it is now possible for an author to self-publish a blog or write for a website, I don’t think there’s any excuse for a really talented writer not to have a relatively full writing resume. (Note: this attitude is almost never seen in those who have ever written anything themselves.)

8. “I could have sold this 10/20/2 years ago, but now…”
Translation: You’re a good writer (or your pitch was good), but I’m looking for something that more closely resembles the most recent bestseller. I’m not even vaguely interested in anything else right now. Actually, I am pretty miffed at you authors for not paying closer attention to the bestseller lists, because, frankly, you’re wasting my time.

OR:

You’re a good writer, but I started being an agent/editor a long time ago, back when it was easier to sell books. Your work may have a political slant that has gone out of fashion, or it is too long, or it shares some other trait with a book I truly loved that I struggled to sell for a year to no avail. I don’t want to get my heart broken again, so I really wish you would write something else. Have you checked the bestseller list lately?

7. “We gave your work careful consideration.”
Translation: like most submissions, we probably invested less than a minute in reading it — and by we, I really mean an underpaid summer intern who was looking for predetermined grabbers on the first page or in the query letter. Please do not revise and resubmit, because we’re really, really busy.

OR:

If I had actually taken the time to read it, I might have had some constructive comments to make, but I simply haven’t the time. In my heart of hearts, I do feel rather guilty for not having done so; that is why I am making this defensive statement in my form-letter reply.

OR:

Your manuscript made it past the screening eyes of three Millicents, and I stuck within it for the first 20 pages before I got distracted. But I just don’t think that I can sell this right now.

6. “The length of the manuscript doesn’t matter, if the writing quality is high.”
Translation: I don’t want to be the one to tell you this, but a first novel shouldn’t be more than 400 pages for literary or mainstream fiction, 250-350 for anything else. (Anne here, breaking in mid-translation: for the benefit of those of you who just turned pale, you’ll find an explanation under the BOOK LENGTH category at right. Also, these page counts assume standard manuscript format — and if you don’t know what that is, please see the HOW TO FORMAT A MANUSCRIPT category.)

OR:

Frankly, I think you should have taken the time to check how long works in your genre are. However, if you’re a spectacularly talented writer, I would like a peek at your work, because maybe I could work with you to bring it under accepted limits.

OR:

I think the current length standards are really stupid, and I don’t want to give them more credibility by stating them here.

5. “We are interested in all high-quality work, regardless of genre.”
Translation: We actually represent only specific genres, but we are afraid that we will miss out on the next bestseller.

OR:

We are an immense agency, and you really need to figure out who on our staff represents your genre. If I am feeling generous when you pitch to me, I will tell you who that is. I may also pass your query along to the right agent within my agency.

OR:

We are a brand-new agency. We don’t have strong contacts yet, so we’re not sure what we can sell. Please, please send us books.

4. “I am looking for work with strong characters/a strong plot.”
Translation: I am looking for books easy to make into movies.

(I wish I had an alternate translation to offer for that one, but frankly, I’ve never heard this statement used any other way at a conference. Sorry about that. Agents looking for literarily strong plots are usually more specific about what they’re seeking.)

3. “We are always eager to find new talent.”
Translation: we are looking for the next bestseller, not necessarily for someone who can write well. (Yes, I know; this one is genuinely counterintuitive.)

OR:

We honestly are looking for new writers, but that does not mean that we’re going to be willing to represent work that we don’t think we can sell in the current market. Please send us only genuinely marketable work.

2. “We are looking for fresh new approaches.”
Translation: This is a definitional issue. If it is a spin on something already popular or on a well-worn topic, it is fresh; if it is completely original, or does not appeal to NYC or LA states of mind, it is weird.

Yes, really. For an intensive examination of the prevailing logic, please see the FRESHNESS IN MANUSCRIPTS category at right.

OR:

We are looking for young writers, and think older ones are out of touch.

1. “True quality/talent will always find a home.”
Translation: But not necessarily with my agency.

OR:
Because I love good writing, I really want to believe that the market is not discouraging talented writers, but I fear it is. Maybe if I say this often enough, the great unknown writer in the audience will take heart and keep plowing through those rejections until she succeeds.

There are two sentiments, however, that always mean exactly what they say:

“I love your work, and I want to represent it,” and

“I love this book, and I am offering X dollars as an advance for it.”

These, you can take at face value.

Again, I’m bringing all of this up not to depress you, but to prepare those of you new to the agent-seeking process for the earth-shattering notion that you honestly don’t want to work with an agent who isn’t excited about your type of book. In the hurly-burly of a conference or in the frustration of trying to come up with a list of agents to query next, it can be very, very easy to forget that.

Please remember that there are plenty of good agents and editors out there, ones with integrity who genuinely want to help talented writers sell their work. I am passing all of this along in the hope that knowing the tactics of some of the ones who aren’t so wonderful will help you figure out whose opinions are worth taking seriously — and whose should be brushed aside without further ado, so you can continue on your merry way.

Okay, I really do mean it this time: that’s it for the agent-related part of this series. Next, on to small publishing houses and self-publishing.

Keep up the good work!

So how does a book go from manuscript to published volume, anyway? Part II: show me the money!

pile-of-money

My last post was so excessively long that I wore myself out, apparently: thus the skipped day between posts. I honestly hadn’t planned it that way. Let’s see if I learned my lesson sufficiently to keep today’s within a more reasonable range.

Stop your chortling, long-time readers. Perhaps it’s unlikely that I’ll be terse, given my track record, but I’ll give it the proverbial old college try.

For those of you who happened to miss Tuesday’s epic, I’m devoting a few days this week to explaining briefly how a manuscript moves from the writer’s fingertips to publication. There are several ways that this can happen, of course, and but for now, I’m concentrating upon what most people mean by a book’s getting published: being brought to press and promoted by a large publisher. In the US, that publisher’s headquarters will probably be located in New York.

Everyone clear on the parameters — and that what I am about to say might not be applicable to a big publishing house in Paris, Johannesburg, or Vladivostok? Good. Let’s recap a bit from last time — and while we’re at it, let’s get conversant with some of the terms of the trade.

How a manuscript typically comes to publication at a major U.S. publishing house these days (as opposed to way back when)
As we discussed yesterday, fiction is typically sold as a completed manuscript; nonfiction is usually sold as a book proposal, a packet of marketing materials that includes a sample chapter and a competitive market analysis, showing how the proposed book will offer the target readership something different and better than similar books already on the market. While the proposal will also include a summary of each of the chapters in the book-to-be-written (in a section known as the annotated table of contents; for tips on how to construct this and the other constituent parts of a book proposal, please see the HOW TO WRITE A BOOK PROPOSAL category on the archive list at right), the editor will often ask the writer to add or subtract chapters or change the book’s running order.

Which underscores a point I made last time: a nonfiction book proposal is essentially a job application wherein the writer is trying to convince the publisher to pay him to write the book being proposed; a novel is a product that the author is trying to sell.

I can already feel some of your eyes glazing over from jargon fatigue, can’t I? Hang in there; I assure you that there are plot twists to come.

A hundred years ago, writers who wished to get their books published went about it in a fairly straightforward manner, by approaching editors at major publishing houses directly. If the editor the author approached liked the book, he would take it to what was (and still is) known as an editorial committee, a group of editors and higher-ups who collectively decided what books the house would bring out in the months and years to come. If the editorial committee decided to go ahead with the project, the publisher would typically pay the author an advance against projected royalties, edit the manuscript, and have it typeset (by hand, no less).

Today, a writer who intends to approach a large U.S. publisher must do so through an agent. The agent’s job is to ferret out which editors might be interested in her clients’ books and pitch to them. Unless an editor happens to be exceptionally well-established at his or her house, however, s/he is not the only one who needs to approve a book’s acquisition: typically, the book will still go before an editorial committee.

At that point, back in the day as well as now, it’s the editor’s turn to be the advocate for the book s/he wants to publish — and that’s not always an easy task, because other editors will be fighting for their pet projects at the meeting as well. Since a publishing house can only afford to bring out a very small number of books in any given marketing season, the battle for whose project will see print can become quite intense, and not only amongst the editors around the table. At a large publishing house, the marketing and legal departments might weigh in as well.

If a manuscript makes it through the hurly-burly of the editorial committee, the editor will offer the writer a publication contract. (Actually, s/he will offer it to the writer’s agent, but it amounts to the same thing.) Contractual terms vary widely, but at base, they will stipulate that in return for pocketing the lion’s share of the profits, the publisher would bear all of the production and promotional costs, as well as responsibility for getting the book onto bookstore shelves.

In return, the author will agree to provide the manuscript for by a particular date (usually quite soon for a novel — which, as you will recall, is already written before the agent takes it to the editor) or as much as a year and a half later for a book proposal. If the editor wants changes, s/he will issue an editorial memo requesting them.

Some of you just had a strong visceral reaction to the idea of being asked to alter your manuscript, didn’t you? If your heart rate went up by more than a third at the very suggestion, you might want to sit down, put your feet up, and sip a soothing beverage whilst perusing the next section. (Camomile tea might be a good choice.)

Why? Because when an author signs a book contract, she’s agreeing to more than allowing the publisher to print the book.

Control over the text itself
While the author may negotiate over contested points, the editor will have final say over what will go into the finished book. The contract will say so. And no, in response to what you’re probably thinking: you’re almost certainly not going to be able to win an argument over whether something your editor wants changed will harm the artistic merit of the book. (Sorry about that, but it’s better that you’re aware of this fact going in.)

How do I know? Experience, mostly. After all, pretty much every first-time author faced with editorial demands has attempted to declare something along the lines of, “Hey, buddy, I’m the author of this work, and what you see on the page represents my artistic vision. Therefore, I refuse to revise in accordance with your (boneheaded) suggestion. Oh, well, that’s that.” Or at least thought it very loudly indeed.

That’s an argument that might conceivably work for a well-established, hugely marketable author, but as virtually all of those aforementioned first-time authors could tell you, no one, but no one, at a publishing house is going to find the “My art — my way!” argument particularly compelling.

Or even original.

Why? Well, remember my earlier quip about how publishing houses can only bring out a few titles in any book category per year, far, far more than their editors would like to bring to press?

Uh-huh. It’s never wise to issue a take-it-or-leave-it ultimatum to people so well equipped with alternatives that they can easily afford to leave it. Especially if the issue in question is something as small as cutting your favorite paragraph.

I’m telling you all this not to depress you — although it’s not all that difficult to imagine its having that effect, admittedly — but so that you will not waste your energy and reputation on battling over every single requested change with your editor. If you bring a book to successful publication, I can virtually guarantee that you will have to compromise on something; editorial control is built into the publishing process. Learning to pick your battles, figuring out when give in gracefully and when to go to the mat, will serve both your interests and your book’s best in the long run.

May I hear an amen? No? How about a few begrudging grunts of acknowledgment? Well, suit yourself, but if you found that last argument trying, you might want to find something to bite down upon before you read on.

Why, you ask with trembling voice? Well, final say over the actual text and the ability to determine the timing of publication are not generally the only authorial rights one signs over via a publishing contract.

A few little matters that most first-time authors are stunned to learn that they cannot dictate for their own books: the typeface, the type of binding, the use of italics or special fonts, the number of illustrations, if any, when it will come out, and what the cover will look like. Also almost always beyond a first-time author’s ability to do anything about: the book’s title (that’s generally the marketing department’s call, believe it or not) and whether there is an acknowledgments page (the reason that they have become rarer in recent years is not that authors as a group have magically become less grateful, but that, like the dedication and epigraphs — those nifty quotes from other authors that often appear in published works — they take up extra page space, and thus render publishing a book more expensive).

Hey, don’t blame me — I’m just the messenger here. As a memoirist whose title was summarily changed by her publisher from something she expected to be changed (Is That You, Pumpkin?) to one that was bizarrely ungrammatical (A Family Darkly), believe me, my sympathies are mostly on the writers’ side here. (And no, no employee of my former publishing house was ever able to explain to me with any degree of precision what they thought their preferred title meant.)

My point is, while landing a publication contract for a first book is certainly a coup, you’ll have a much, much happier life as a professional writer if you don’t expect it all to be one big literary luncheon where the glitterati congratulate you warmly on the beauty of your prose and the insight of your book’s worldview. It’s going to be hard work — for a crash course in just how hard many first-time authors find it, please see the GETTING GOOD AT INCORPORATING FEEDBACK category on the list at right — and if you’re going to be successful at it, you’re going to need to come to terms with what you can and cannot control.

Speaking of which…

The hows and whens of book publishing
Another matter that the publication contract will specify is the format in which the publisher will release the book — and no, it won’t be up to you whether your book will be released in hardcover or not. Historically, the author’s percentage has been higher for a hardcover book than for a paperback; until fairly recently, newspapers and magazines habitually reviewed only hardcovers for most novel categories, since that was the standard for high-quality fiction releases.

In the last 15-20 years, however, fiction (and quite a bit of nonfiction, too) has increasingly been released in trade paper, those high-quality softcovers that so conveniently may be rolled and stuffed into a pocket or backpack, so the earlier review restriction has softened. That’s definitely good news for first-time novelists, as well as those of us who like to lug around several different books when we travel.

Once an editor has acquired a manuscript, it is assigned a place in the publisher’s print queue. In other words, they will tell the author when the book will actually be printed. Since much must happen between the time the editor receives a finished manuscript and when it goes to press, the contracted date by which the author must provide the book is typically months prior to the print date. This often comes as a surprise to a first-time author.

If you wish to see your books published, though, you will have to come to terms with the fact that an author’s life is a hurry up/wait/hurry up/wait existence. The main manifestation of this: how long it takes for a major publisher to bring out a book. Although they sometimes will do a rush job to meet the demands of a current fad, the typical minimum time between an author’s signing a book contract and the volume’s appearance in bookstores is at least a year.

And that’s for fiction — which, as you will no doubt recall, is already written before the publisher has any contact with the book at all. For nonfiction, the time lapse is often substantially longer, in order to permit the author to write the book in question.

The moral: although one does indeed see books on current news stories hitting the shelves within a matter of weeks (the OJ Simpson trial, anyone?), that is most emphatically not the norm. A savvy writer takes this into account when constructing a narrative, avoiding references that might seem absolutely up-to-the-minute when he first types them, but will be as stale as last year’s fashions a year or two hence, when the book is finally available for readers to buy.

I could go on and on about timing and control issues, but I’m seeing some raised hands out there. “Um, Anne?” the folks attached to those hands ask timidly. “I don’t mean to seem shallow about my writing, but I notice that you haven’t said much about how and when an author actually gets paid for her work. Since I will have invested years of unpaid effort in writing a novel or perhaps months in constructing a marketable book proposal, is it unreasonable for me to wonder when I might start to see some tangible return on that investment?”

Of course it isn’t. Let’s take a closer look at how and when a writer might conceivably start cashing in for those manuscripts and/or book proposals she’s written on spec.

How authors get paid for their books
An author who publishes through a large publisher is paid a pre-agreed proportion of the book’s sale price, known as a royalty. An advance against royalties (known colloquially just as an advance) is an up-front payment of a proportion of what the publisher expects the author’s percentage of the jacket price for the initial print run (i.e., the total number of books in the first edition).

Thus, the more spectacularly the publisher expects the book to sell, the larger the advance. And because the advance is by definition an estimate of a number that no human being could predict with absolute accuracy, if the publisher’s estimate was too high, and thus the advance too large for the royalties to exceed, the author is seldom expected to pay back the advance if the book doesn’t sell well. However, once the book is released, the author does not receive further royalty payments until after her agreed-upon share of the books sold exceeds the amount of the advance.

Since approximately 2/3rds of you just gasped audibly, let me repeat that last bit: the advance is not in addition to royalties, but a prepaid portion of them. An advance is not a signing bonus, as most people think, but a down payment toward what a publisher believes it will eventually owe the author.

While your jaw is already dropped, let me hasten to add that royalties over and above the advance amount are usually not paid on an as-the-books-sell basis, which could entail the publisher’s cutting a check every other day, but at regularly-scheduled intervals. Once every six months is fairly standard.

Don’t feel bad if you were previously unaware of how writers get paid; half the published authors I know were completely in the dark about that last point until their first books had been out for five months or so.

The moral: read your publication contract carefully. If you don’t understand what it says, ask your agent to explain it to you; it’s her job.

Those hands just shot up again, didn’t they? “I’m glad you brought that up, Anne. You’ve made it clear why I would need an agent to help me though this process, which sounds like a drawn-out and somewhat unpredictable one. So how do I go about finding the paragon who will protect me and my work?”

I’m glad you asked, hand-raisers — but I’m afraid agent-seeking is a topic for another day. In the meantime, keep up the good work!

Yes, I KNOW that lots and lots of people use run-ons in everyday speech, but Millicent isn’t judging every word that falls out of the guy sitting next to you in the café’s mouth, is she? Anyway, what’s your hurry?

janiece-coverjaniece-hopper-and-dwarfy

Before I launch into our topic du jour, I’ve some delightful news to announce about a member of the Author! Author! community: Janiece Hopper’s CRACKED BAT has won first prize in both the best book from the Pacific West region and the Religion/Spirituality category in the 2008 Reader Views Literary Awards, (receiving an honorable mention) and BEST in the Pacific West Region. It also received an honorable mention in the General Fiction Category. While she was at it, CRACKED BAT also won the Author’s Marketing Experts Award for the Best Regional Book of the Year!

It just goes to show you: clearly, the Muses smile upon those authors generous enough to share their wisdom here with us at Author! Author!, at least at award-granting time.

For those of you who missed Janiece’s two guest posts (one on dealing with that perennial writers’ bugbear, repetitive strain injuries, the other on the ins and outs of self-publishing, here’s a brief synopsis of CRACKED BAT:

Linnea Perrault is the editor of The Edge, a successful community newspaper. Happily married to Dan, Spinning Wheel Bay’s premier coffee roaster and owner of The Mill, she is the mother of an adorable four-year-old daughter who insists upon lugging a fifteen-pound garden dwarf everywhere they go. When Linnea’s wealthy father returns to their hometown to make amends for abandoning her to a cruel stepfather twenty-eight years earlier, she painfully resurrects his old place in her heart. He buys the local baseball team. Before long, fairy tales, Islamic mystics, and a host of cross-cultural avatars come into play as the team is propelled to the top of the league. After a foul pass and an accident at the stadium, Linnea finds herself locked in the stone tower of pain as she realizes how much the man she married is like the father she never knew. Doctors can’t diagnose her debilitating condition, but kind, magical strangers give her a chance to save her soul. Cracked Bat is dedicated to the approximately five million people who have experienced the mystifying and frustrating ailments of myofascial pain syndrome, fibromyalgia, and chronic fatigue.

Congratulations, Janiece, and may there be many more awards in your future!

Okay, let’s get back to the subject at hand. How are you enjoying our recent foray into craft issues and revision tips? Inspiring? Annoying? A little of both? A trifle too theoretical?

Never fear — here at Author! Author!, we never stray very far from marketing issues. As much as I love to talk about writing qua writing, my focus throughout this series is going to remain practical: how to revise your manuscript to minimize its chances of running afoul of screener Millicent’s hyper-critical eyes.

Last time, I began discussing that most overused of words in manuscripts, and. Leaning on this multi-purpose word can lead, I argued, to run-on sentences, dull action sequences, and contracting the bubonic plague.

Well, okay, perhaps not the last. But the results still aren’t pretty, as far as Millicent is concerned.

One result of writerly over-reliance on and is the pervasiveness of that immensely popular sentence structure, X happened and Y happened. A perennial favorite in both submissions and contest entries, it’s appealing because, like stringing together sentences beginning with conjunctions, it artificially creates the impression conversation-like flow. For instance:

I woke up the next morning and poisoned my husband’s cornflakes.

See? It’s chatty, casual, echoing the way your local spouse-poisoner is likely to say it to her next-door neighbor. True, it doesn’t quite match the arid eloquence of Ambrose Bierce’s

Early one June morning in 1872, I murdered my father — an act which made a deep impression on me at the time.

But then, what does?

My point is, in moderation, there’s nothing wrong with X happened and Y happenedsentence structure. In fact, as I mentioned yesterday, it can be very helpful — and downright indispensable in constructing dialogue or a first-person narrative. Why? Because actual English-speaking people incorporate this structure into their speech with great regularity.

In many cases, with monotonous regularity.

Few real-world patterns are as consistently reproduced with fidelity. Sociological movements come and go unsung, slang enters and leaves the language literarily unnoted, but redundant or pause-riddled speech is frequently reproduced mercilessly down to the last spouted cliché. (How ’bout them Red Sox?) And don’t even get me started on the practically court-reporter levels of realism writers tend to lavish on characters who stutter or — how to put this gracefully? — do not cling tenaciously to the rules of grammar when they speak.

In some manuscripts, it seems that if there’s an ain’t uttered within a five-mile radius, the writer is going to risk life and limb to track it down, stun it, and affix it to the page within quotation marks.

There are some pretty good reasons that authors might feel so inclined, of course. Many aspiring writers consciously strive for prose that echoes the kind of conversational rhythms and structures one hears every day, particularly when they are penning first-person or present-tense narratives. “I want it to sound real,” they say with engaging earnestness. “My goal is to hold, as ’twere, the mirror up to nature.”

Unfortunately, from Millicent’s perspective, most of these writers don’t realize just how widespread this particular goal is — or that much real-life conversation would be either deadly dull, logically incoherent, or at minimum not literarily interesting transferred directly to the printed page.

Why? Well, to take the reason most relevant to us today, because real-life speakers repeat both words and sentence structures to an extent that would make even the most patient reader rip her hair out at the roots in frustration.

If you doubt this, here’s a little experiment: sit in a crowded café for two hours, jotting down the conversations around you verbatim. Afterward, go home and type up those conversations as scenes, using ONLY the dialogue that you actually overheard. No cheating: reproduce ALL of it.

If you can complete the second part of that exercise without falling into a profound slumber, you have an unusually high threshold for boredom; perhaps you have a future as an agency screener. Or perhaps you have a great affection for the mundane.

In any case, it’s highly unlikely that you would be able to get the result past Millicent, either as dialogue or as narrative. As I pointed out a few days ago, in professional writing, merely sounding REAL is not enough; a manuscript must also be entertaining.

Yes, Virginia, even if it happens to be literary fiction, if it’s book-length. Slice-of-life pieces can be quite effective IF they are short — but frankly, in my opinion, most of what goes on in the real world doesn’t rise to the standards of literature.

Not of good literature, anyway. Far, far better to apply your unique worldview and scintillating ability with words to create something BETTER than reality, I say.

In that spirit, let’s look at that sentence structure beloved of the real-life speaker, X happened and Y happened and see if we can’t improve upon it, eh?

If this structure is used sparingly, it can work very well indeed — but its advocates seldom seem to be able to restrain themselves. Let’s take a peek at several sentences of this type in a row, to see why it might annoy your garden-variety Millicent at the end of a long, hard day of rejection:

Esmeralda blanched and placed her lily-white hand upon her swiftly-beating heart. Rolando nodded with satisfaction and strode toward her, grinning. She grabbed a poker from next to the fire and glanced around for an escape. He chortled villainously and continued to move closer.

See what I mean? Each of these sentences is in fact grammatically correct, and this structure reads as though it is merely echoing common spoken English. It’s also pretty much the least interesting way to present the two acts in each sentence: the and is, after all, simply replacing the period that could logically separate each of these actions.

By contrast, take a look at how varying the sentence structure and adding the odd gerund livens things up:

Esmeralda blanched, her lily-white hand clutching her swiftly-beating heart. Rolando strode toward her, grinning. She grabbed a poker from next to the fire and glanced around for an escape. He chortled villainously, moving closer every second.

Easier to read, isn’t it? Admittedly, the prose is still pretty purple — or at least flushing lilac — but at least the paragraph is no longer jumping up and down, screaming, “My author knows only one way to structure a sentence!”

Most agents, editors, and contest judges would agree with the paragraph’s assessment of its creator, alas. They tend to have a very low tolerance for over-use of this particular sentence structure.

Seriously. I’ve seen pens poked through manuscripts at the third instance of this kind of sentence within half a page. Screaming has been known to ensue after the sixteenth use within the same space.

If that seems like an over-reaction, consider this: most professional readers go into the job because they like to read. Adore it. Millicent screens manuscripts all day at work, pulls a battered paperback out of her bag on the subway home, and reads herself to sleep at night; her boss totes submissions back and forth on that same subway because he’s so devoted to his job that he does half of his new client consideration at home.

I know that I spend a lot of time on this blog explaining that these are individual people with personal preferences, but I can guarantee that they all share one characteristic: they love the language and the many ways in which it can be used. Consider, for instance, the exceptionally beautiful and oft-cited ending of F. Scott Fitzgerald’s THE GREAT GATSBY:

And as I sat there brooding on the old, unknown world, I thought of Gatsby’s wonder when he first picked out the green light at the end of Daisy’s dock. He had come a long way to this blue lawn, and his dream must have seemed so close that he could hardly fail to grasp it. He did not know that it was already behind him, somewhere back in that vast obscurity beyond the city, where the dark fields of the republic rolled on under the night.

Gatsby believed in the green light, the orgiastic future that year by year recedes before us. It eluded us then, but that’s no matter — tomorrow we will run faster, stretch out our arms farther… And one fine morning–

So we beat on, boats against the current, borne back ceaselessly into the past.

Even before I finished typing this, I could sense hands shooting up all over the ether. “Aha, Anne!” the more literal rule-followers out there point out triumphantly. “He began two sentences with and! And he used the very X happened and Y happened structure you’ve been complaining about for the last two days. So you must be wrong about them both, right?”

No, actually — I selected this passage precisely because he does incorporate them; he also uses the passive voice in one sentence. He does it sparingly, selectively. Look at the horror that might have resulted had he been less variable in his structural choices (I apologize in advance for this, Scott, but it must be done):

And I sat there brooding on the old, unknown world, and I thought of Gatsby’s wonder when he first picked out the green light at the end of Daisy’s dock. He had come a long way to this blue lawn, and his dream must have seemed so close that he could hardly fail to grasp it. He did not know that it was already behind him, and that it was somewhere back in that vast obscurity beyond the city, and it was where the dark fields of the republic rolled on under the night.

Gatsby believed in the green light, and in the orgiastic future that year by year recedes before us. And It eluded us then, but that’s no matter — tomorrow we will run faster and we will stretch out our arms farther… And one fine morning–

So we beat on, boats against the current, borne back ceaselessly into the past.

The moral: even when the writing is very good indeed, structural repetition can be distracting. Take that, writers who believe that they’re too talented for their work ever to require revision.

Where might one start to weed out the ands, you ask? Glance over your pages for sentences in which and appears more than once. Chances are high that such a sentence will be a run-on, in any case:

In avoiding the police, Irene ran down the Metro stairs and out onto the platform and into the nearest train.

This is a classic run-on: too much information crammed into a single sentence, facilitated by those pesky conjunctions.

Some writers, of course, elect to include run-on sentences deliberately in their work, for specific effect: to make the narrator sound less literate, for instance, or more childlike, or to emphasize the length of a list of actions the protagonist has to take to achieve a goal. Or sometimes, the point is to increase the comic value of a scene by the speed with which it is described, as in this excerpt from Stella Gibbons’ classic comedy, COLD COMFORT FARM:

He had told Flora all about his slim, expensive mistress, Lily, who made boring scenes and took up the time and energy which he would much sooner have spent with his wife, but he had to have Lily, because in Beverly Hills, if you did not have a mistress, people thought you were rather queer, and if, on the other hand, you spent all your time with your wife, and were quite firm about it, and said that you liked your wife, and, anyway, why the hell shouldn’t you, the papers came out with repulsive articles headed “Hollywood Czar’s Domestic Bliss,” and you had to supply them with pictures of your wife pouring your morning chocolate and watering the ferns.

So there was no way out of it, Mr. Neck said.

Quite the sentence, eh? (Not the second, silly — the first.)

I’m going to part company with pretty much every other editor in the world for a moment and say that I think that a writer can get away with this sort of run-on every once in a while, under three very strict conditions:

(1) IF it serves a very specific narrative purpose that could not be achieved in any other manner (in this example, to convey the impression that Mr. Neck is in the habit of launching into such diatribes on intimate topics with relative strangers at the drop of the proverbial hat),

(2) IF it achieves that purpose entirely successfully (not a foregone conclusion, by any means), and

(3) If the writer chooses to do this at a crucial point in the manuscript, s/he doesn’t use it elsewhere — or at least reserves the repetition of this choice for those few instances where it will have the greatest effect.

Why minimize it elsewhere? Well, as we have seen above, this device tends to create run-on sentences with and…and…and constructions, technically grammatical no-nos. YOU may be doing it deliberately, but as with any grammatical rule, many writers who do not share your acumen with language include them accidentally.

Let me ask you this: how is a speed-reading agency screener to tell the difference between a literate submitter pushing a grammatical boundary on purpose and some under-read yahoo who simply doesn’t know that run-ons are incorrect?

Usually, by noticing whether the device appears only infrequently, which implies deliberate use, or every few lines, which implies an ingrained writing habit.

I’ve been sensing disgruntled rumblings out there since point #3. “But Anne,” I hear some of you protest, “I read a great deal, and I see published literary fiction authors break this rule all the time. Doesn’t that mean that the language has changed, and people like you who go on and on about the rules of grammar are just fuddy-duddies who will be first up against the wall come the literary revolution?”

Whoa there, disgruntled rumblers — as I believe I may have pointed out before, I invented neither the rules of grammar nor the norms of submission evaluation. If I had, every agency and publishing house would post a clear, well-explained list of standard format restrictions on its website, along with explanations of any personal reading preferences and pet peeves its staff might happen to have. Millicent would be a well-paid, under-worked reader who could spend all the time she wanted with any given submission in order to give it a full and thoughtful reading, and the government would issue delightful little checks to compensate writers for all of the time they must now spend marketing their own work.

Clearly, then, these matters are not under my personal control, so kindly take me off your literary hit lists.

Even in literary fiction, it’s rather dangerous to include grammatically incorrect sentences in a submission — to someone who hasn’t read more of your work than the first few pages of your manuscript, it’s impossible to tell whether you are breaking the normal rules of grammar in order to create a specific effect, or because you just don’t know the rule. If an agency screener concludes that it’s the latter, she’s going to reject the manuscript, almost invariably.

Thus, unless you are getting a valuable effect out of a foray into the ungrammatical, it’s best to save your few opportunities to do so intentionally for when it serves you best. At the very least, make sure that two such sentences NEVER appear back-to-back, to avoid your submission’s coming across as the work of — gasp! — a habitual runner-on.

Sometimes repeated ands work rhythmically, but to an agent or editor, a manuscript that employs X happened and Y happened as its default sentence structure it just starts to read like uncomplicated writing — which makes it less appealing to the pros.

The other common conclusion trained eyes often draw from over-use of this technique smacks of either the narrative’s trying to rush through an otherwise not very interesting series of events. This is not always a fair assessment, of course. But when you do find patches of ands in your text, step back and ask yourself honestly: “Do I really NEED to tell the reader this so tersely — or all within a single sentence? Or, indeed, at all?”

“Perhaps,” (you’re still speaking to yourself here, in case you were wondering) “I could find a way that I could make the telling more interesting by adding more detail? I notice by reading back over the relevant paragraphs that my X happened and Y happened sentences tend to be light on telling specifics.”

My, you’re starting to think like an editor, reader.

Since your revision eye is getting so sophisticated, let’s consider the opposite possibility: in paragraphs where ands abound (or, sacre bleu, sentences!), are you rushing through the action of the scene too quickly for the reader to enjoy it? Are some of those overloaded sentences cramming four or five genuinely exciting actions together — and don’t some of these actions deserve their own sentences?

Or, to put it a bit more bluntly, is the repeated use of and in fact your manuscript’s way of saying COME BACK AND FLESH THIS OUT LATER?

C’mon, admit it — almost every writer has resorted to this device at the end of a long writing day, haven’t we? Or when we have a necessary-but-dull piece of business that we want to gloss over in a hurry?

You thought you were the only one who did this, didn’t you?

Don’t be so hard on yourself — writers do this all the time. When the point is just to get lines down on a page — or to get a storyline down before the inspiration fades — X happened and Y happened and Z happened is arguably the quickest way to do it.

It’s a perfectly acceptable time-saving strategy for a first draft — as long as you remember to go back later and vary the sentence structure. Oh, and to make sure that you’re showing in that passage, not telling.

When we forget to rework these flash-written paragraphs, the results may be a bit grim.

Relying heavily on the and construction tends to flatten the highs and lows of a story: within them, actions come across as parts of a list, rather than as a sequence in which all the parts are important. Which — you guessed it — encourages the reader to gloss over them quickly, under the mistaken impression that these events are being presented in list form because they are necessary to the plot, but none is interesting enough to sustain an entire sentence.

Which is not precisely the response you want your sentences to evoke from an agency screener, right?

When in doubt, revise to minimize the ands. I hate to come down unfairly on any grammatically correct sentence, but the fact is, the X happened and Y happened structure is just not considered very literary in the business. So the automatic assumption if it shows up too much is that the material covered by it is to be read for content, rather than beauty of prose.

To quote Millicent’s real-life dialogue: “Next!”

I would prefer to see your submissions garnering long, luxurious readings, on the whole, not getting knocked out of consideration over technicalities. I’m funny that way.

Wow, this is a lengthy post, even for me, isn’t it? That does it: I’m taking the weekend off, so I can curl up with a good book. Keep up the good work!

Still more thoughts about redundancy: but…but…but…

schoolhouserock-best-of

Yes, dear readers, it’s time once again to revisit Conjunction Junction. (And if that very thought made you long to rush out and find a copy of the old Schoolhouse Rock videos for your kids, you may find them here. You can buy them on other sites as well, but this one also features those great old Bop-Em Bozo inflatable punching bags! What’s not to love?) Since I’ve spent the last couple of posts taking about how professional readers tend to respond to repetition in submissions — summary for those of you who missed it: not well — I cannot in good conscience round off my lobbying for reduced repetition in your manuscripts without discussing those ever-popular inhabitants of Conjunction Junction: and, but, and then.

Ooh, that last sentence caused the grammar mavens out there to sit up and pay attention, didn’t it? Okay, you caught me: then isn’t strictly speaking a conjunction. However, enough writers are now using it as if it were a synonym for and in a list of actions (as in, Sophia kneaded the bread, baked it, then fed it to her forty-seven children.) that I feel justified in — nay, compelled to — include it here.

Language does grow and change, of course. Back in the bad old days, when dinosaurs roamed the earth and Roosevelts were presidents, it was considered improper to begin ANY sentence with and, but, or then; amongst the literate, these words were purely intra-sentence phenomena. As my Uncle Alex (a fairly well-known SF short story writer in the 1950s, an editor at the LA Free Press, and a stickler for grammar for his entire life) used to scrawl in the margins of letters I had written when he returned them to me, by definition, a conjunction connects one part of a sentence to another.

“Therefore,” he would ink in large letters, “they may not BEGIN a sentence. How’s your mother?”

There are easier things than growing up in a family of writers and editors. Toward the end of his long, colorful, and largely scurrilous life, Uncle Alex was even known to shout grammatical advice at the TV screen when newscasters began their sentences with conjunctions.

But despite Uncle Alex’s best efforts, time and the language have been marching on, and at this point in North American history, it’s considered quite acceptable to begin the occasional sentence with a conjunction. In fact, as you may have noticed, I do it here all the time, as do most bloggers and columnists.

That mournful crashing sound you just heard was Uncle Alec and his late cronies from the LA Free Press stomping their feet on the floor of heaven, trying to get me to cut it out, already.

Back to your celestial poker game, boys — your heavenly cacophony isn’t going to work. There are legitimate stylistic reasons to open a sentence with a conjunction. They can, for instance, be very valuable for maintaining an ongoing rhythm in a paragraph:

Evelina spotted the train pulling into the station. But would Jeremy be on it? He would — he had to be. And if he wasn’t, well, she was just going to have to call him to find out why. Or not. Anyway, she wasn’t going to waste her energy speculating on what would be a moot point the second Jeremy stepped off that train and caught her in his arms.

As Uncle Alex would undoubtedly have been the first (and last, and middle) to tell you, classic English grammar has an elegant means of preventing those conjunctions from hanging out at the beginnings of those sentences: by eliminating the periods and replacing them with commas. The result would look like this:

Evelina spotted the train pulling into the station, but would Jeremy be on it? He would — he had to be, and if he wasn’t, well, she was just going to have to call him to find out why — or not. Anyway, she wasn’t going to waste her energy speculating on what would be a moot point the second Jeremy stepped off that train and caught her in his arms.

To old-fashioned eyes — sorry, Uncle — this paragraph’s meaning is identical to the first; it is merely cleaner grammatically. However, I suspect that most current readers of English prose would recognize a difference in the rhythm. A period is, as the English like to call it, a full stop; a comma, on the other hand, indicates a pause. A dash indicates a slightly longer and more pointed pause. To this millennium’s sensibilities, the first example has a choppiness, a breathless quality that conveys the subtle impression that Evelina’s breathing is shallow, her pulse racing.

The periods my uncle would consider forbidden, then, could be regarded as indicators of protagonist stress. At least to those in the habit of breaking paragraphs down into their constituent parts to see what their functions are.

Which is, of course, why any of us pay a visit to Conjunction Junction, right?

Conjunction-opened sentences can also mirror actual speech better than more strictly grammatical ones, so the former can be a positive boon to dialogue. Contrast this sterling exchange:

“And I tell you, Maurice, it was eerie. I’m never going back into that deserted house again. And that’s final.”

“But Yvette, you’re ignoring the conventions of our genre! You’re a scantily-clad, unattached female who screams easily. But you are fleet of foot in the face of danger. Therefore, you must return!”

“Or what? Or you’re going to come after me with an axe?”

“Or else, that’s all.”

“Fine. Then give me the key to the tool shed.”

“If you insist. But don’t come crying to me when an axe comes crashing through your door at the closed-for-the-season hotel.”

with the same dialogue after the conjunctions have been tucked into the middle of the sentences:

“I tell you, Maurice, it was eerie. I’m never going back into that deserted house again. That’s final.”

“Yvette, you’re ignoring the conventions of our genre! You’re a scantily-clad, unattached female who screams easily, but you are fleet of foot in the face of danger; therefore, you must return!”

“Is there some penalty attached to my refusal? Are you going to come after me with an axe?”

“You must, that’s all.”

“Fine. Give me the key to the tool shed.”

“If you insist, but don’t come crying to me when an axe comes crashing through your door at the closed-for-the-season hotel.”

The difference is subtle, but it’s there: the second version is sounds more formal. Partially, this is a function of the verbal gymnastics required to avoid the colloquial Or what? Or else.

But these are not the only ways aspiring writers utilize sentence-beginning conjunctions in narrative prose, are they? As anyone who has ever been trapped in a conversation with a non-stop talker can tell you, beginning sentences in this way gives an impression of consecutiveness of logic or storyline. (As was the case with the previous sentence, as it happens.) Even when no such link actually exists, the conjunctions give the hearer the impression that there is no polite place to interrupt, to turn the soliloquy-in-progress into a dialogue.

I’m not going to give you an example of this, because we all hear it so much in everyday speech. If you feel that your life lacks such monologues, try this experiment: the next time you’re at a boring cocktail party (they’re coming back, I hear), try this experiment, preferably on a stranger or someone you do not like very much: tell a lengthy anecdote, beginning every sentence with either and, but or then. Take as few breaths as possible throughout — and time how long it takes a reasonably courteous person to get a word in edgewise.

Personally, I’ve kept this game going for over 15 minutes. The imminent threat of fainting due to shortness of breath alone stopped me.

Which is, in case you happen to be writing about such things, why panhandlers and telemarketers so often speak for minutes at a time in what seems to the hearer to be one long sentence: it discourages interruption. Almost invariably, this phenomenon is brought to you by the heavy lifting skills of and, but and then.

For this very reason, aspiring writers just LOVE to tuck conjunctions in all over the place: to create the impression of swift forward movement in the narrative. Or, even more often, to create a chatty-sounding first-person narrative voice.

Sometimes, this can work beautifully, but as with any repeated stylistic trick, there’s a fine line between effective and over-the-top. Because it is a device that professional readers see so very much, you might want to screen your submission for its frequency.

Particularly, if you’ll forgive my being a bit pushy and marketing-minded here, in the early pages of your manuscript. And absolutely on the first page.

Why especially the opening? Long-time readers, chant it with me now: agents and editors tend to assume that the writing on pages 1-5 is an accurate representation of the style throughout the entire manuscript. Heck, many of them proceed on the assumption that what is found on the first page, or even the first paragraph, is an infallible indicator of subsequent writing quality.

This often-unwarranted assumption, in case you’re interested, underlies Millicent’s practices of not reading past any problems that might turn up on page 1 of a submission: once you’ve seen a modicum of this author’s writing, she reasons, you’ve seen enough.

No comment.

As I’ve been hinting at over the last few posts, narrative structure and voice are not just matters of style; to a market-savvy writer, they are also matters of strategy. If you over-use ANY single narrative tool in those early pages, Millicent and her ilk are not going to stick around to see whether you’ve mended your ways by page 25, alas. They’re going to stop reading, so they may move on to the next submission.

Do I hear some moaning out there that’s not attributable to my late relatives heavenly cohort? “But Anne,” these disembodied voices moan, bravely beginning their protest with a conjunction, thus risking a thunderbolt flung by Uncle Alex and whatever minor deities he may have managed to befriend in his time in the choir eternal; he always did throw great parties, “not every book’s best writing falls on its first page, or even within its first chapter. Many, many writers take a chapter or two to warm up to their topics. So doesn’t this practice give an unfair advantage to those writers who do front-load their work?”

In a word, yes.

I would highly recommend it, in fact, because I want your work to succeed. So instead of complaining about the status quo (which I could, at great length), I’m going to give you some hints about how to minimize the problem early on, so your work can get a comparatively fair reading.

So whip out your trusty highlighter pens, and let’s get to work.

Print out the first 5 pages of your submission; if you want to be very thorough, print the entire first chapter, as well a random page from each subsequent chapter. Pick a color for and, one for but (go ahead and use it for the howevers and yets, too), and one for then.

Why these words and no others? Well, these particular ones tend to get a real workout in the average manuscript: when writers are trying to cover material rapidly, for instance, and, but, and then often appear many times per page. Or per paragraph.

Or even — yes, I see it all the time — per sentence.

So ready, set, start marking. Not just where these words open a sentence, mind you, but EVERY time these words appear on those pages.

All finished marking? Good. Now go back and re-examine every use of then, asking yourself: could I revise that sentence to cut the word entirely? If it begins a sentence, is that the most effective opening?

At the risk of seeming draconian, you should seriously consider excising every single use of then in those opening pages — and seriously considering getting rid of most of the ones thereafter. Sound drastic? Believe me, I have an excellent reason for suggesting it: many professional readers have a visceral negative reaction to repetitive use of then that sometimes borders on the paranoiac.

Why? Well, it’s one of the first words any professional editor would cut from a text, because in written English, pretty much any event that is described after any other event is assumed to have happened later than the first described, unless the text specifies otherwise. For instance:

Herve poached the eggs in a little butter, slid them onto the plate, then served them.

Ostensibly, there’s nothing wrong with this sentence, right? Perhaps not, but given the average reader’s belief that time is linear, it is logically identical to:

Herve poached the eggs in a little butter, slid them onto the plate, and served them.

Technically, then is unnecessary here. In fact, thenis almost always omittable as a purely temporal marker.

Yet it is very widely used in submissions as a matter of style — or, if appears frequently enough, as a characteristic of authorial voice. To professional eyes, it’s merely redundant, if not a sign that the writer is getting a bit tired of writing interestingly about a series of events and so crammed them all into a list.

Which brings me back to my earlier suggestion: in your first five pages, you would be wise to avoid provoking this reaction by cutting all of the thens. Actually, it’s not a bad idea to omit temporal thens altogether in your writing UNLESS the event described after them is a genuine surprise or happened suddenly. Here’s an instance where the use is undoubtedly justified:

Herve poached the eggs in a little butter, slid them onto the plate — then flung their steaming runniness into Anselmo’s astonished face.

Now THAT’s a then that signals a change in sentence direction, isn’t it? Reserving the device for this use will render your thens substantially more powerful.

Let’s turn now to the buts, howevers, and yets on your marked-up pages. Each time they appear, ask yourself: is the clause that immediately follows the word ACTUALLY a shift in meaning from what has come immediately before it? If not, consider excising the words altogether.

I hear more squawking from the non-celestial peanut gallery. “But Anne,” they cry, bravely persisting in their long-term habit of opening every protest hurled my way with a conjunction, “you can’t seriously mean that! Don’t you mean that I should carefully rewrite the sentence, substituting another word that means precisely the same as but, however, or yet? The whole point of my introducing however and yet was to give my but a periodic rest, after all.”

Good question, but-resters, but I did mean what I said. But, however, and yet all imply contradiction to what has already been stated, but many aspiring writers use these words simply as transitions, a way to make the sentence before seem to flow naturally — that is, in a way that sounds like conversation — into the next. What I’m suggesting here is not that you remove every legitimate negation, but rather that you should remove the negative conjunctions that are misused.

How may you tell the difference? Let’s take a look at some practical examples:

Bartholomew wanted to answer, but his tongue seemed to be swelling in his mouth. Was it an allergic reaction, stress, or had Musette poisoned him? He felt panic rising within him. However, his epi pen was in the pocket of his fetching dressing gown, so he need not panic. Yet now that he began to search for it, his personal first-aid kit seemed to have vanished from its usual resting-place.

“Cat got your tongue?” Musette asked sweetly, adding another lump of strangely-colored sugar to his tea.

I would vote for keeping all of buts, howevers, and yets in this paragraph, because each is serving its proper function: they are introducing new facts that are genuinely opposed to those that came just before the conjunction. That is not always the case, however. Take a look at a version of the same scene where none of these words is ushering in a twist related to the last information before it:

Bartholomew settled his fetching dressing gown around him irritably, but his tongue seemed to be swelling in his mouth. Was it an allergic reaction, stress, or had Musette poisoned him? He felt panic rising within him. However, he could not breathe. Yet his asthma seemed to be kicking in full force.

“Cat got your tongue?” Musette asked sweetly, adding another lump of strangely-colored sugar to his tea.

See the difference? By including conjunctions that imply an opposition is to follow, but not delivering upon it, the transitional buts, howevers, and yets ring false.

Yes, this level of textual analysis IS a heck of a lot of work, now that you mention it. Strategically, though, it’s worth it, for this device is so popular amongst aspiring writers that the transitional but has become, you guessed it, a common screeners’ pet peeve.

Harrumphs all round from my interlocutors, earth-bound and otherwise. “No big surprise there,” they huff. “To hear you tell it, it doesn’t take much for a writerly preference to graduate to industry pet peeve.”

Actually, it does take much — much repetition. It just doesn’t take very long manning the screening desk to discover the first 100 submissions that all share the same narrative device.

And yes, Virginia, the transitional but IS that common. As is the unnecessary then. Trust me, agents and editors alike will bless you if your manuscript is relatively light on these overworked words.

Or if you don’t overuse favorite words in general. English is a marvelous language for prose because contains so very many different words; it enables great precision of description.

“So why on earth,” Millicent wonders, wrathfully waiting for her latte to cool (for once), “do these submissions keep leaning so heavily on to be, to have, to think, to walk, to see, to say, and to take? If it happened in, say, one submission out of fifty, I could cope with it, but every other one?”

Fact: varying your word choice almost always makes a better impression upon professional readers than leaning too heavily on the basics.

That’s a fact that I wish more first-time submitters knew, but usually, US writers been taught just the opposite: all throughout their school years, teachers kept flinging THE OLD MAN AND THE SEA at us and quoting either Mark Twain or Somerset Maugham’s (depending upon how old the teachers were, and what examples THEIR teachers had used) overworked axioms about never using a complex word when a simple word would do.

The reason that your teachers told you this is not that simple, straightforward words are inherently better than polysyllabic ones, but because they were trying to prevent you from making the opposite mistake: a narrative that sounds as if it has swallowed a thesaurus whole, dragging in pretentious or obsolete words inappropriate to the book category or target market. For most manuscripts, this is still pretty good advice.

Now, however, it’s considered less a mater of style than of marketing. Remember, the standard vocabulary expectation for adult fiction is a 10th-grade reading level; in many genres, it’s even lower. Doing a bit of reading in your chosen category can help you figure out where to pitch your word choices.

Not only is the gratuitous induction of polysyllabic terminology into a tome projected for a less erudite audience not liable to electrify a professional reader into spontaneous cries of “Huzzah!” (see how silly it looks on the page?) — it can also stick out like the proverbial sore thumb, knocking the reader out of the story.

The much-hyped 2007 movie JUNO contained such a sterling example of this that you might want to consider renting it just to see this phenomenon in action. After spending fully two-thirds of the film establishing the protagonist’s father as a Working Man with a Heart of Gold, living in a house that apparently contains no books, repeatedly telling better-heeled folk that he’s just a plain man, and who never once mentions to his pregnant 16-year-old daughter that her condition might conceivably (so to speak) affect any future college plans she might have (to be fair, the film never indicates that she has any, although her boyfriend does), he says to his daughter, “You look morose.”

At which, naturally, half of my fellow theatregoers laughed, believing this line to be a joke, because it didn’t seem to be a word that this character would ever use. Yet from context, it wasn’t intended humorously: evidently, the screenwriter simply liked the word.

More on overused conjunctions follow in the days to come, so don’t toss out those marked-up pages, please: next time, it’s on to the ands. In the meantime, keep up the good work!

More thoughts about redundancy — what is this, part II? Part III?

okeeffe-headache-drawing
Did you miss me during my multi-day hiatus? As those of you who have been hanging around Author! Author! for a while are no doubt already aware, I seldom skip posting for that many days in a row, but I had a lulu of a migraine. An occupational hazard, I’m afraid, amongst those of us who spend 12-hour days staring at backlit screens and poring over manuscripts, pouncing on redundancies.

Seriously, most of the editors of my acquaintance are plagued by some form of chronic headache. We squint a lot. (As did painter Georgia O’Keeffe, apparently: the picture above is her drawing of a headache.)

And for good reason. Over the course of hours and hours of scanning manuscripts — as opposed to published books, which typically have already been subjected to at least one editorial eye — all of that repetitive word and phrase use starts to seem downright percussive. If not actually deliberate. So if you picture our pal Millicent the agency screener and me at our desks on the opposite sides of the country, fretfully rubbing our respective weary foreheads, you won’t be far off.

Admittedly, since many of you will be reading this the morning after St. Patrick’s day, all you may need to do to spot someone nursing an aching head is to glance into the next cubicle at work, but I’m making a point here. You will make all of the professional readers lurking in your future much, much less likely to associate your writing with aspirin if you put some effort into minimizing repetition in your submissions.

Why, look: we’ve returned to where we left off last time. This blog is a marvelous atmosphere for coincidence.

Last time, I brought up the issue of repetitive structure, the phenomenon of a writer’s falling in love with a certain kind of sentence and consequently over-using it throughout a manuscript. Like any other kind word and phrase repetition, professional readers find this distracting, and tend to dock manuscripts points for it. If you’re planning to slide your pages under the nose of Millicent, who tends to reject submissions after deducting the second (or even the first) point, or beneath the spectacles of a contest judge, who knows that two or three points often make the difference between an entry that reaches the finals and one that doesn’t, you might want to bear this in mind.

In case you forgot throughout the course of that long last sentence what you were supposed to be bearing in mind, here it is again: like any other kind of repetition, you might want to think twice about incorporating too much structural repetition into your preferred authorial voice.

After I made a similar suggestion last week, I could have sworn I sensed eyes rolling heavenward in writers’ garrets all across the globe. “Okay,” I heard repetition-huggers worldwide admitting reluctantly, “I can see why, for strategic reasons, I might want to minimize the use of repetitive structures in the first few pages of my manuscript, to get past Millicent or to improve my contest entry’s chances. As you said in your last post, though, an invocatory rhythm can be really cool at the end of a book, as well as to mark moments of emotional climax. If I minimize its use at the beginning of my manuscript, may I keep it elsewhere, or will Millicent fly into a tizzy if she spots it on page 102?”

The answer is, as it is so often in this business: it depends. If Millicent has already fallen in love with your voice, platform, and/or story, probably not. (Isn’t it fascinating just how many of the industry’s euphemisms for dealing with a book are amorous? I didn’t fall in love with this character; I adore this writer’s voice; the editor’s flirting with the idea of acquiring it, the critics are having a love affair with this author: it all sounds so torrid.)

Speaking as an editor, however, I have to say, an abrupt descent into the not-so-wonderful world of redundancy would make me wonder if the manuscript had been incompletely revised — and if the rest of the book was going to be first draft, instead of the second draft version that I had been enjoying so far. I would speculate about which was the real voice.

Would that suspicion just be the cynicism of an editor who has felt let down by too many promising beginnings in too many submissions? Not really — patchily-revised manuscripts are the norm for submissions, not the exception. A text that carefully varied its rhythms for 101 pages, but was redundant for the next 50, tells a professional reader that the writer either gave up mid-edit or changed his mind about what he wanted his voice to sound like in the middle of writing the book.

“Does that mean that Millicent would give that writer the benefit of the doubt?” I hear some of you piping up hopefully. “After all, the first 101 pages demonstrated that he could polish up his work. Wouldn’t it be worth taking a chance on a writer like that?”

Well, it depends, hopeful pipers-up. Does she have a repetition-induced migraine coming on?

That’s not an entirely flippant answer: the pros have a point about redundancy, you know. Even when the word choices vary enough to keep things interesting, it’s simply more tiring to read the same kind of sentence over and over than to read text where the form varies more. To see why this is true, we need look no farther than the early reader books of our youth.

You know the type, right? See Spot run. See Spot bite Dick. See Dick shiv Jane. Stab, Dick, stab.

Dull, from an adult perspective, weren’t they? But dull with a purpose: part of their point was to encourage new readers to recognize letter patterns as particular words. Varying the sentence structure enough to render the insipid story interesting to more advanced readers would merely have distracted from the task at hand.

So we were treated to the same sentence structure for what seemed like the entire book. I have a distinct memory of taking my kindergarten copy of FROG FUN home from school (Hop, frog, hop. Hop, hop, hop: hardly Thackeray), derisively reading a two pages of it to my father, and both of us deciding simultaneously that no reasonable human being would keep slogging through that much narrative repetition. He wrote a very amusing little note to my teacher about it.

I’ll spare you his choice comments about this particular authorial choice. Suffice it to say that my teacher quickly learned to send me to the library for alternate reading material. See Anne pick a better book. Pick, Anne, pick.

Millicent’s teachers, unfortunately, probably kept her nose to the simple sentence grindstone for quite a bit longer — and that’s bad for submitters. Why? Well, when a professional reader sees a manuscript that uses the same sentence structure or the same few verbs use over and over, the specters of Dick, Jane, and Spot seem to rise from the page, moaning, “This is not very sophisticated writing!”

Reject, Millie, reject.

Word and phrase repetition tends to engender this knee-jerk reaction, surprisingly, even if the chosen structure is quite complex. When one’s eye is trained to zero in on detail, it doesn’t take much redundancy to trigger a negative response. In fact, a good professional reader will often catch a repetition the FIRST time it recurs — as in the second time something is mentioned in the text. It’s not unheard-of for an editorial memo to contain a angry paragraph about “your inordinate fondness for phrase X” when phrase X shows up only three or four times in the entire manuscript.

As in over the course of 400 pages. We pros are trained to be extremely sensitive to redundancy.

Imagine, then, how much more annoying they find it when every third sentence begins with, It was cold when… or Breathlessly, George was… or the ever-popular, As she was doing X… .

Not a vivid enough horror picture for you? Okay, picture Millicent’s reaction to It was the best of times; it was the worst of times…

Reject, Millie, reject.

To repetition-sensitive eyes, the effect is like badly-done CGI in movies, where battle scenes between thousands of characters are created by filming 50 extras flailing at one another, copying that image, and plastering it seventeen times across the scene, perhaps alternated with two or three other images of the same actors in different positions.

Honestly, to those of us who count patterns for a living, repetition can be downright migraine-inducing. And I hate to be the one to break it to you, but repetitive phraseology can render even the most exciting, conflict-ridden scene quite a bit less nail-biting than its activity level should dictate.

“Wait just a nit-picking minute, Anne!” I hear you self-editors out there exclaiming. “English grammar only permits so many ways of arranging sentences properly. Isn’t ANY manuscript going to exhibit a certain amount of pattern repetition?”

Yes, of course — but that does not give writers carte blanche to use the same structures back-to-back, or to utilize a favorite complex sentence form twice per paragraph. And that’s unfortunate, because it’s not as though your garden-variety writer is repeating herself on purpose: the writer simply likes a kind of sentence or a particular verb enough to use it often.

I see that you’re not going to believe me until I give you a concrete example — nor should you, really. Since yesterday’s example from A TALE OF TWO CITIES was so obvious, here’s a subtle one. See if you can catch the problem:

Rubbing his sides for warmth, Stephen glanced unhappily at his fellow cheerleaders. Waving his pom-poms in a wan impression of good sportsmanship, he reminded himself never to be stupid enough to accept one of his sister’s bets again. Pulling up his flesh-colored tights — oh, why hadn’t he listened to Brian, who had told him to wear nylons under them on this near-freezing night? — he wondered if Tammy would be vicious enough to demand the performance of the promised splits before the game ended. Sighing, he figured she would. Realizing that running away now would only delay the inevitable ripping of his hamstrings, he furtively flexed his feet, trying to warm up his thigh muscles.

Quite the gerund-fest, isn’t it? Individually, there is nothing wrong with any given sentence in this paragraph. Yet taken communally — as sentences in submissions invariably are — the repetition of the same kind of opening each time starts to ring like a drumbeat in Millicent’s head, distracting her from the actual subject matter, the quality of the writing — and, alas, even the blistering pace the writer worked so hard to achieve on the page.

That’s not just a voice problem — it’s a marketing problem, because agents and editors generally cannot afford to work with specialists in a single type of sentence. (The career of Ernest Hemingway to the contrary.)

The sad thing is, most of the time, writers don’t even realize that they’re repeating patterns, because unless the repetition bug has really bitten them, the redundancy isn’t in EVERY sentence. Or if it is, the repetition often lies in words or phrases that are similar, but not identical:

Arnold began sweating, sweating as though his sweat glands were going on strike tomorrow. Should he go to the window and throw it open, beginning the cooling-down process? Or should he go downstairs, into the basement, to the cool of the pickle cellar?

Or the structures a writer favors may be common enough in themselves that he would actually need to read his pages IN HARD COPY and OUT LOUD (hint, hint) to catch the problem. As in:

“But I didn’t steal the payroll,” Claire insisted, “because I had no reason.” 

“But you did take it,” Edward shot back, “because you needed the money for your sainted mother’s operation.”

Claire’s eyes filled with tears. “You leave my sainted mother out of it, since you don’t know her.”

 

These three lines of dialogue feature different words, of course, but they sport identical structures. That may not seem like a serious problem on any given page, but once a professional reader notices a manuscript exhibiting this kind of repetition a couple of times, she will simply assume (almost always rightly, as it happens) that the pattern will recur throughout the manuscript.

How does s/he know, you ask? Experience, my dears, experience. Let me put it this way: how many horror films did you have to see before you realized that the monster/killer/Creature from the Black Lagoon wasn’t REALLY dead the first time it appeared to be?

There’s another problem here. Go back and re-read that last example out loud: did you notice how similar those three paragraphs sound in the mouth — almost as though they were not actually the words of two different speakers?

The repetitive structure here makes Claire and Edward speak in essentially the same rhythm, as though they were echoes of the same voice. (Which, from an authorial point of view, they are.) When two characters speak in the same rhythm, it mutes the conflict between them a little. Check out how varying the sentence structure ramps up the tension between them, even in an excerpt this short:

“But I didn’t steal the payroll,” Claire insisted, “because I had no reason.”

“You lie,” Edward shot back. “You needed the money for your sainted mother’s operation.”

Claire’s eyes filled with tears. “You leave my sainted mother out of it. You don’t know her.”

Nifty trick, eh? That, in case you were wondering, is the kind of benefit a writer is likely to derive from reading her work OUT LOUD. (Had I mentioned that was a good idea?)

But a writer need not only pay attention to how many times he’s using the same words or similar sentence structures in back-to-back sentences, but also on any given page, or even over the course of a scene. Let’s take a look at how non-consecutive repetition might play out on the page:

As the car door opened, Bernice swallowed a horrified gasp. It was Harold’s severed hand, dragging itself around the latch mechanism, one grisly fingertip at a time. As she reached for the gun, her intestines palpitated, but she forced her arm to remain steady. While she loaded the bullets into the chamber, she thought about how much she had loved Harold, back when his constituent parts were all still interconnected as a human’s should be. It was a shame, really, to have to keep blowing him to bits. But blow him to bits she would continue to do, as often as necessary, until this nightmare of a prom night was over.

To most self-editors, this paragraph would not seem especially problematic. However, to a professional reader, it contains two of the most commonly-repeated structures, the While X was Happening, Y was Occurring and the It Was Z…, both big favorites with the aspiring writing set.

You kids today are into some crazy things.

Standing alone as sentences, either form is perfectly valid, of course; the problem arises when either appears too frequently on the page. Let’s take a look at how the paragraph above would scan to Millicent:

As the car door opened, Bernice swallowed a horrified gasp. It was Harold’s severed hand, dragging itself around the latch mechanism, one grisly fingertip at a time. As she reached for the gun, her intestines palpitated, but she forced her arm to remain steady. While she loaded the bullets into the chamber, she thought about how much she had loved Harold back when his constituent parts were all still interconnected as a human’s should be. It was a shame, really, to have to keep blowing him to bits. But blow him to bits she would continue to do, as often as necessary, until this nightmare of a prom night was over.

See how even spread-out repetition jumps off the page, once you’re attuned to it? Millicent –like her boss, and the editors at the publishing house across the street, and even the average contest judge after reading the first handful of entries — is SO sensitive to it that she might not even have made it as far as the end of the paragraph.

Reject, Millie, reject.

Of course, you may strike lucky: your submission may be read by a screener who hasn’t been at it very long, a contest judge brand-new to the game, or an agent whose tolerance for pattern repetition is unusually high. Heck, your work may even land on the desk of that rara avis, the saint who is willing to overlook some minor problems in a manuscript if the writer seems to have promising flair. In any of these cases, you may be able to put off winnowing out pattern repetition until after the book is sold to an editor — who is VERY unlikely to be so forgiving.

But do you honestly want to risk it at the submission stage?

Because editorial response to this kind of repetition tends to be so strong — I wasn’t kidding about those migraines — you would be well advised to check your first chapter, ESPECIALLY your opening page, for inadvertent pattern repetitions. Actually, since quick-skimming pros tend to concentrate upon the openings of sentences, you can get away with just checking the first few words after every period, in a pinch.

How might a time-pressed aspiring writer go about doing this, you ask? Sit down with five or ten pages of your manuscript and a number of different colored pens (highlighters are dandy for this). Mark each kind of sentence in its own color; reserve a special color for nouns and verbs that turn up more than once per page.

You probably already know what your favorite kinds of sentence are, but it would be an excellent idea to pre-designate colors for not only the ever-popular While X was Happening, Y was Occurring and the It Was… sentences, but also for the X happened and then Y happened and Gerund Adverb Comma (as in Sitting silently, Hortense felt like a spy.) forms as well, just on general principle.

After you have finished coloring your pages, arrange all of the marked-up pages along some bare surface — against the back of a couch, along a kitchen counter, diagonally across your bed — and take three steps backward. (Sorry, kitty; I didn’t mean to step on your tail.)

Does one color predominate? If you notice one color turning up many times per page — or two or three times per paragraph — you might want to think about reworking your structures a little. Or perhaps learning a few more.

If this all seems terribly nit-picky to you, well, it is. But the more you can vary the structure and rhythm of your writing, the more interesting it will be for the reader — and, from a professional perspective, the more it will appeal to educated readers. Think about it: good literary fiction very seldom relies heavily upon a single sentence structure throughout an entire text, does it?

You know what kinds of books use the same types of sentences over and over? The ones marketed to consumers with less-developed reading skills. If that is your target readership, great — run with the repetitive structure. (Run, Jane, run! Don’t let Dick stab, stab, stab you.) But for most adult markets, the industry assumes at least a 10th-grade reading level.

Then, too, agency screeners and editorial assistants typically hold liberal arts degrees from pretty good colleges. That’s a long, long way from the reading level that was contented to watch Dick and Jane running all over the place with Spot, isn’t it?

Let your structural choices be as exciting as the writing contained within them — and let your voice emerge as more than a repetitive collection of your favorite words and sentences. Let your beloved monsters appear rarely enough that their every groan and roar feels like a revelation.

I sense that I have at least one more post on redundancy in me, so I shall be revisiting the subject next time. Keep up the good work!

While we’re on the subject of repetition, let’s keep talking about redundancy. Again and again and again.

heracles-vase-painting

Did you find my recent series on character names enlightening? Mildly entertaining? Did I at least talk you out of naming your protagonist and his five brothers Harold, Harry (as a nickname for Henry, natch), Herbert, Norbert, Bertrand, and Humbert?

No? Well, did I manage to convince you not to refer to each of them by name fifteen times per page?

Even if you chose to blow off 99.2% of my advice in the series, please tell me that you checked the first five pages of your manuscript for these problems. Or that you will definitely do so before even thinking about slipping them into an envelope with a SASE and mailing them off to an agent, editor, or contest.

Don’t just make a vague, affirmative-sounding noise: I’m waiting for an actual promise here. Aspiring writers who are lax about checking for this type of repetition keep book doctors like me up at night.

Part of being a good developmental editor — as opposed to a good copyeditor, who concentrates on making sure that the writing is clear and the sentences grammatically correct, bringing the work to the minimum standard for professional writing — involves not only checking for possible red lights that might lead to rejection, but also figuring out what a manuscript’s strengths are, as well as why it will appeal to its target audience.

(And no, Virginia, those are not necessarily the same thing — but that’s a topic for another day.)

Most aspiring writers DO need to be reminded, I’ve noticed, what is good about their work, other than the fact that they themselves sat down and wrote it. Heck, many apparently need to be told what the selling points for their books are, if the typical responses to the perfectly straightforward questions, “Who is your target audience, and why will your book appeal to those folks?” are any indication.

There’s a pretty good reason for this, actually. Throughout the writing process, it’s awfully easy to start to think of the effort you’ve put into a book as its most important characteristic, isn’t it? But realistically, books literally never get acquired and published simply because someone went to the trouble to write them.

Okay, so books by celebrities and politicians occasionally do. I’m talking about works of literary merit here.

The vast majority of the time, though, manuscripts sell because of their strengths. In fact, should you ever happen to find yourself chatting about your work with an agent or editor, the length of time it took you to write a book is precisely the WRONG thing to mention in a pitch — or in a query letter, for that matter.

Why? Well, from a professional point of view, what matters is what’s on the page, not what Herculean efforts it took to get there. Or, to put it another way, everyone concerned is perfectly aware that every book requires Herculean efforts to bring from conception to completion, much less to publication.

So what agents and editors tend to conclude when writers rattle on about those efforts is not, “Gee, this book must be worthwhile,” but “Heavens – if a single draft took five years, how long will any revisions I want take?”

I know: it’s unfair; in actual practice, how long it takes to write a book is not a particularly good indicator of how long it would take to revise.

But as submitting writers are all too prone to forget, publishing is a business, not an art form — agents and editors acquire books they believe are marketable, not just ones they believe are well-written. And, as I believe I have mentioned several hundred times before, they do not — contrary to the hope of most submitting writers — read the entire submission before making up their minds on either point.

Anyone care to tell the class at what point in the average submission Millicent stops reading? For those of you who started reading this blog in February or later: it doesn’t necessarily correlate to the number of pages her agent boss asked you to send. Not at all.

How does this relate to the revision process, you ask, or to yesterday’s insights about the perils of name repetition on the manuscript page? Well, the swift judgments endemic to agencies, publishing houses, and yes, even contest judging mean that if you have limited revision time at your disposal, it’s smart strategy to concentrate on the first 50 pages of your manuscript — the usual first request from an agent — or, in a pinch, the first 5.

If, say, you were intending to comb your work for any of the many knee-jerk rejection reasons in the FIRST PAGES AGENTS DISLIKE category at right. Or even just to minimize the name repetition.

And yes, in response to what you just thought: that’s going to be a heck of a lot of work. One might even call it a Herculean task. Sorry about that.

While you’re rolling up your proverbial sleeves to launch into it, you might want to keep an eye out for a very, very common type of textual repetition, especially in book openings end endings: invocatory rhythms that don’t quite work.

Invocatory rhythms are one of the most popular tools aspiring writers use to beautify their narratives, a kind of sing-song rhythm that alerts the reader that Something Literary is Going on Here. As so many writers have been delighted to discover, one of the easiest ways to add this music to a text is through word and phrase repetition:

Geraldine ran through the corridor, ran like the wind, ran as though lions were behind her and the open arms of a knight in shining armor in front. Didn’t she deserve her freedom, after all this time? Didn’t she deserve a life free of the incessant demands of boss, husband, co-worker, photocopy machine, cat? Didn’t she, in fact, deserve to breathe the fresh air of autonomy?

That’s a relatively moderate use of invocatory rhythm. Here’s a galloping case of it:

Bewildered, Paul hung his head in shame. Not in shame, precisely: he hung his head partially in pride, a fierce pride that he had done the right thing, made the brave choice, under extremely trying circumstances. No, it was not in shame that he hung his head — that much was clear to him, even in the midst of the wilds of bewilderment. He was proud, pleased-proud, surprised-proud, PROUD in capital letters. He wouldn’t have canceled out his supposed shame even if he could have turned back time with a wave of his hand.

Yes, the rhythm here is indeed driving, but what a heck of a lot of word repetition! That’s what a professional reader is likely to take away from this paragraph, incidentally, not the emotional intensity. In fact, here’s how it’s likely to burn itself into Millicent the agency screener’s overworked retinas:

Bewildered, Paul hung his head in shame. Not in shame, precisely: he hung his head partially in pride, a fierce pride that he had done the right thing, made the brave choice, under extremely trying circumstances. No, it was not in shame that he hung his head — that much was clear to him, even in the midst of the wilds of bewilderment. He was proud, pleased-proud, surprised-proud, PROUD in capital letters. He wouldn’t have canceled out his supposed shame even if he could have turned back time with a wave of his hand.

To put it less graphically, it’s the repetition that Millicent is likely to notice, rather than the poetic rhythm. Notice, too, that it’s not only the verbatim word and phrase repetition that will make her grind her teeth: words that scan similarly, like wild and Bewildered are likely to stick in her craw as well. As will different forms of the same verb.

Just in case any of you were thinking of using have, having, and had within the course of a single paragraph.

I’ve been sensing some head-shaking out there throughout my discussion of these examples. “I see that there are repeated words here, Anne,” these disapprovers say, “but surely that is a stylistic choice on the author’s part, a matter of bending the ordinary rules of writing in order to produce a particular type of voice — in this case, one that sounds like chanting. Unless you have just inadvertently proven your oft-made point about not every reader’s liking every voice, and you are demonstrating yourself to be the kind of knuckle-dragging troglodyte who eschews the joys of literary fiction in favor of novels that — ugh — have a plot?”

Actually, I’ve been known to read and enjoy both, oh ye quick to judge — and what’s more, I’ve read plenty of literary fiction with strong plots AND genre fiction that features beautiful language. So there.

But you are right that the example above is far more likely to have dropped from the fingertips of a writer with specifically literary aspirations than one who was aiming for a more mainstream market. Since invocatory rhythms are quite common in poetry, this style turns up very frequently in the work of writers who write it. Unfortunately for Millicent’s aching eyes, it’s also a frequent guest device in novel and memoir submissions, particularly in those that are either literary fiction or are other types of manuscript written with an overtly literary voice.

It just SOUNDS pretty, somehow.

“If the writing’s pretty,” the head-shakers argue, “how could THAT be problematic in a submission?”

In many ways, believe it or not. Rather than telling you why, let’s look at the single most famous piece of invocatory prose in English literature, the opening to Charles Dickens’ A TALE OF TWO CITIES. (Yes, yes, I know: I’m fond of this particular example, but honestly, it’s one of the best examples of how not to write a first page ever written. Bear with me here.) Just for kicks, pretend that you have never seen it before, and try to read like an agency screener:

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way – in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.

There were a king with a large jaw and a queen with a plain face, on the throne of England; there were a king with a large jaw and a queen with a fair face, on the throne of France. In both countries it was clearer than crystal to the lords of the State preserves of loaves and fishes, that things in general were settled for ever.

Or if you want to don Millicent’s eyeglasses even more thoroughly, take a gander at it in standard manuscript format:

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Now, this voice is certainly distinctive, isn’t it? Hard to conceive of a more memorable opening, rhythmically speaking. (Clearly, I haven’t been able to get it out of my head, since I used it as an example of something else entirely not too long ago.) But it’s also true that if these were the first two paragraphs of a submission, pretty much any professional reader today would have rejected it by line three.

Close your eyes, channel Millicent, and tell me why.

If you said that it was because the first paragraph is one interminable run-on sentence — 119 words, connected incorrectly by commas, rather than semicolons, sacre bleu! — give yourself lollipop, a pat on the head, and an A for the day.

Ditto if you zeroed in upon the apparently random capitalization of nouns, the criminal punctuation choices, the ubiquitous logical contradictions (yes, I know Dickens meant it to be ironic; stop parroting your high school English teacher and think like a screener for a moment), and the fact that two paragraphs into the piece, the reader still has absolutely no idea who the protagonist is or what’s going on.

And can’t you just picture an editor furiously scribbling in the margins: “Which was it — the best of times or the worst of times? Commit to one or the other! The reader only knows what you tell him!”

However, there is a subtler reason — which will be abundantly apparent if you stand up right now, take two steps backward from your computer monitor, and take another look at Dickens’ opening.

See the visual pattern? Millicent would have spotted it as soon as she pulled the first page out of the envelope.

If you’ve been revising for a while (or if you paid close attention to the title of this post), you might have caught that the problem was repetition without backing away: the first ten verbs are identical, after all. But it’s not just the repeated words and phrases that would raise professional readers’ weary eyebrows here: it’s the structural repetition, the phenomenon of consecutive sentences being set up in the same way.

Dickens, bless his now-still heart, has provided us with a lulu of an example of why structural repetition is problematic in print. No matter how great your high school English teacher told you this particular opening was, it’s an undeniable fact that it’s dull for the reader to read the same It was X, it was Y sentence structure over and over again.

Or, indeed, any given sentence structure, if it is repeated often enough within too few lines of text. Even had Dickens wielded all of those semicolons correctly (he didn’t, by current grammatical standards), Millicent would have known at a glance that an opening this repetitious was unlikely to be an easy sell, either to readers or to her boss, the agent.

And for precisely the same reason: it’s both conceptually boring and hard on the eyes to read that many similarly-structured sentences in a row.

Unfortunately, a lot of writers really LIKE structural repetition: it reads a bit like a prayer — or if your tastes are more secular, like a poem. As we saw in all of today’s examples, it can provide a driving, almost galloping rhythm to a page. Many aspiring writers see that rhythm in the work of authors they admire and say, “Wow, that’s cool. By jingo, I’m going to make my paragraphs read like that!”

That’s a perfectly legitimate voice choice — provided that it is used sparingly. Like any magic trick, however, repetitive structure loses its ability to charm when the reader sees it too often; after a while, it can start to come across less as an interesting stylistic choice than as a sort of narrative tic.

How often is too often? Well, let me ask you: how many iterations of It was… did Dickens put you through before you first murmured, Oh, come on, Chuck; get on with it?

For Millicent, that number is likely to be as low as two, even if the repetition isn’t in consecutive sentences. Why so few? Well, editors are trained to zero in on redundancy and excise it, so it shouldn’t come as too much of a surprise to anybody that the contest judges, agents, and Millicents who cull the herd of submissions should develop a sensitivity to something likely to offend an editor’s sensibilities. If a particular stylistic choice is unlikely to sell to a publishing house, those whose job it is to find the bestsellers of tomorrow have to pay attention that editorial preference.

So yes, in answer to what practically all of you were thinking at the beginning of the last paragraph, Millicent — or any other professional reader who has been at it a while — honestly may notice structural repetition the first time it occurs, not the seventh. But that’s a matter of speculation, as she is very, very unlikely to still be reading long enough to stumble upon #7.

Heck, it’s not all that uncommon for a professional reader to sit bolt upright in the middle of page 172, exclaiming indignantly, “Hey, this writer is reusing sentences!” if the first iteration occurred on page 3. Millicents tend to have good memories for text.

So do agents, editors, contest judges, writing coaches, and pretty much everyone else who reads work-in-progress for a living. Which is why, in case you’ve spent years wondering, recipients of professional feedback are so often stunned by assertions that their manuscripts use particular words or phrases constantly. To someone with a memory trained for editing, four times in a 300-page submission may feel pretty constant.

Don’t repeat yourself more than is absolutely necessary.

“Okay, okay,” I hear some of you rules lawyers out there murmuring, “I understand that Millicent is hyper-sensitive to reused sentences and repeated sentence structures. But as you pointed out yourself, Anne, many writers like to open and close their books with poetic rhythms; that doesn’t necessarily mean that the entire book will be written that way. A TALE OF TWO CITIES doesn’t continue repetitively, after all. So why doesn’t Millicent just assume that the device will end in a page or two and read on?”

Well, the easy answer is something that we spent most of last January discussing: Millicent seldom makes it all the way to the end of page one. She’s not in the habit of reading on until she gets to a patch of text she likes. (Too bad our pal Chuckles blew his chance by repeating himself so much, eh?)

I could sidestep the crux of the question by leaving it at that, but the real issue is why a professional reader would assume that the way a manuscript opens is necessarily indicative of what is to come. It’s an excellent question, because this assumption does underlie any rejection on page one. The fact is, though, that this presumption is not always inaccurate, at least with regard to redundancy. More often than not, when a manuscript opens with repetitive structure, it will continue with repetitive structure.

Obviously, this renders invocatory repetition dangerous for a writer to use in the first pages of a submission. Or book proposal. Agents and editors are just so used to this tendency that they’re all too likely — fairly or not — to conclude that to read on would be to be treated to the same type of sentence over and over, ad infinitum.

And that, my friends, would be less poetic than soporific.

Next time, I shall talk about ways to tell which is which in your writing, to figure out when and how invocatory rhythms will help your work. Keep up the good work!

10, 9, 8, 7, 6, 5, 4, 3, 2, 1: Character Names, by guest blogger Askhari Hodari

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Hello, readers –
Well, I’m delighted to report that authorial blandishment has once again borne fruit: Askhari Johnson Hodari, Ph.D., author of the newly-released book to name-seeking writers, The African Book of Names (published by HCI Books), has very kindly agreed to share her terrific insights with us today. Specifically, she will be giving us some tips on how to go about naming a character.

I couldn’t be more thrilled: Askhari is absolutely tops at this, as anyone familiar with her latest book could tell you.

I just can’t put it down, actually. In addition to offering an absolutely fascinating list of more than 5000 names, indexed by character attribute (don’t you wish that every name book had the foresight to do THAT?) and region of origin, The African Book of Names offers in-depth advice on how to go about picking a name. Here’s the publisher’s blurb:

The African Book of Names: 5,000+ Common and Uncommon Names from the African Continent offers readers names organized by theme from 37 countries and at least 70 different ethnolinguistic groups. Destined to become a classic keepsake, The African Book of Names shares in depth insight about the spiritual, social, and political importance of names from Angola to Zimbabwe. The most far-reaching book on the subject, this timely, informative resource guide vibrates with the culture of Africa and encourages Blacks across the world to affirm their African origins by selecting African names. In addition to thousands of names from north, south, east, central and west Africa, the book shares:

• A checklist of dos and don’ts to consider when choosing a name

• A guide to conducting your own African-centered naming ceremony

• A 200-year naming calendar

As someone who tried desperately to convince her best friend from college to name her second child Harpo — how great a childhood would that have been, eh? — instead of Joe, the name lists fascinate me. My favorites at the moment are the Azanian name Chireshe (pronounced chee-REH-sheh, the book informs me), which means He mixes speech with little bursts of laughter — how charming is that? — the Nigerian Iyora (ee-YOH-rah), I am not a stranger to this community, and the Camaroonian Gukaa (goo-kah), the mouth talks a lot. If I had to christen this blog right now, I would choose these.

I’m going to stop my mouth from talking a lot and let you move on to a guest blog that I think everyone will find extremely helpful. Before I step aside, however, I should mention that THE AFRICAN BOOK OF NAMES is available in bookstores, at Powell’s (for those of you who prefer to support indie booksellers), as well as on Amazon. On the latter, you may also pre-order Askhari’s next book, Lifelines: The Black Book of Proverbs, due out in November from Random House’s Broadway. (With a forward by Archbishop Desmond Tutu!)

One more word before I go: I sincerely hope that all of you will give some serious thought over the weekend to how you go about naming your characters, what challenges you have encountered, etc. We’re going to be talking about naming for the next few posts, culminating in one of our valuable Let’s Talk About This segments, so please think about what you would like to share with the Author! Author! community.

Take it away, Askhari, and thank you for sharing some of your strategies with us!

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People always call me for names. And not just for baby names, either. I help people come up with memorable, meaningful business and organization names, titles of stories, books, events and programs. And, characters. Characters. I love naming characters. So, I am no expert or anything, but I do know at least…

10 Things to Do When You Are Naming a Character

1. Give your characters names that tell readers something about the character.
For example, a feminist character may keep her maiden name, or hyphenate her name. She may give her daughters androgynous names like Drew, Alex, or Jesse. A formal character would prefer to be called by the formal form of his or her name- William versus Willie, or Constance versus Connie.

Whenever you choose a name, I recommended that you look up the name’s meaning to ensure the name either compliments, or does not conflict with the message you are trying to send.

2. Select names that are both age and time period appropriate.
A character’s name should give the audience clues to the age of the character. Do the names Beatrice, Victoria or Katherine sound like appropriate names for teenagers?

Albert, Alfred, Clara, Doris, Elton, Gladys, Rudolph, Helen, Lillian, Ralph, Sarah and Sadie are examples of old-fashioned names. Yet, some old fashioned names like Anna, Emma, Grace, and Hannah are now trendy. Christopher, Elizabeth, Matthew, and Michael are examples of names that never seem to age.

When selecting a name, I suggest you review old census records, looking for names that were popular in your character’s time. The Social Security site is also a good resource for this type of research.

3. Choose culturally appropriate names to help make the character and story realistic.
Character names should reflect the cultural world of the character. Names like Yang, Ito, Gupta, Lopez, Smirnov, Johansson, and Rossi provide immediate clues as to ethnic identity. However, America’s political reality is such that Blacks frequently carry the surnames of their former slave-owners; and Asians and Jewish persons have historically changed or altered their names so the names were more socially acceptable.

Some characters will have first and last names that reflect different or blended cultures. Christina Yang, and the real world names, Spike Lee and Shaquille O’Neal are examples. Culture can also refer to a non-race specific location- would you expect to have a “Billy Bob” in the middle of Boston? Or, would you expect to find someone named Sergei in Tuskegee, Alabama? No. Not really.

4. Make sure the name is pronounceable.
Say the name aloud several times to make sure it is something you and readers can pronounce readily. For example, I never really knew how Sethe was pronounced until I heard Toni Morrison read from her book. Was it like Seth, or Sethay, or Seththe. And, how would you pronounce Rande—is it Randy, or Randeh, or Rand?

Don’t make your audience walk around for four years pronouncing a character name incorrectly. Why spend time choosing a name readers don’t know how to pronounce? Don’t do it. Just don’t. But, if you do decide to use a name with an ambiguous pronunciation, write something to let the audience know how to pronounce the name. For example, “Rande hated her teacher for pronouncing her name wrong, like Randy, instead of like Randay.”

5. Choose names that are “character” appropriate.
You wouldn’t expect the plumber to be named Joseph, Frederick, or Edward. But Joe the plumber, and Fred the plumber and Ed the plumber sound realistic. Can you imagine a bus driver, or gravedigger with a “rich-sounding” name like Danforth, Witherspoon, Sinclair, Fairchild, or Maximillian? Could be interesting though…

6. Employ syllabic variety.
The length of the first and last name should vary. Tom Sawyer, Erica Kane, Huckleberry Finn, Molly Bloom, or Lennie Small, for example. For some reason, which I cannot explain, variety makes names more pleasing to the ear and easier to remember.

There are many resources for first names, but for last names/surnames, you can visit Nuts and Bolts Filmmaking or download a list here.

7. Choose names that are gender appropriate.
I really, really, really like androgynous names (and repetition). Wasn’t Scout Finch a great name for a girl? However, I would not be a good guide if I didn’t tell you things like short, one-syllable names with hard consonants are usually seen as masculine. Take Jake, Kurt, Max, and Dirk, for example. Likewise, folk seem to feel that names with soft multiple syllables suggest femininity- names like Heather, Gina, Sharon, Jennifer, and Suzy.

Sometimes names imply gender. There is a reason fictional male detectives have names like: Alex Cross, and Sam Spade; and fictional heroines have names such as Scarlett O’Hara, Anna Karenina, or Annabelle Lee. (For a list of male character names, please visit here.)

8. When writing for a novel or television show that is populated with numerous characters, make sure the character names are distinct.
There are a few ways to make sure your audience does not get confused: 1) make sure character names start (and end) with different letters; and 2) avoid names that sound alike (i.e.Paul and Saul; Tim, and Tom).

The Color Purple is a good example of a well-named cast of characters: Celie, Mister/Albert, Shug, Harpo, Sophia, Nettie, Kate, Bub, Squeak and so on. With the possible exception of Celie and Nettie, none of the names sound too similar.

9. Save good names for the major characters.
Don’t waste a great name on a minor character, a walk on character; or an extra. What would have been the point of having an extra, walk-on, or one line character named Tony Soprano, Rhett Butler, Stringer Bell, Jay Gatsby, Holden Caulfield, Vic Mackey, or Teacake?

10. Keep a handwritten or electronic list of potential character names.
Keep a running list. Whenever you hear a name you like, write it down. Save it. For instance, I had a student once named Harch Decar. Great name- right? You know I am going to change the spelling to something like Harsh DeKar and use that name one day.
So, see? I actually do have a list of some names I plan to use one day. Wanna hear some? Here they go: Ash, Blackbelt, Cade, Cairo, Chata, Cyri, Khaler, Kori, Queenie, Rizi, Ryder, Spell, Tansy, Tantrum, York and Zella. Now, I trust you not to use them before I do- okay?

9 Great Character Names (FROM LITERATURE, TELEVISION AND MOVIES)

1. Sula Peace
2. Yuri Zhivago
3. James Bond
4. Hannibal Lecter
5. Bigger Thomas
6. Easy Rawlins
7. Sherlock Holmes
8. Ishmael (Moby Dick)
9. Celie

8 Things To Avoid When Naming A Character

1. The obvious.
You know the names: a gardener named Herb Green; a nun named Virginia, a lawyer named Justice Scales; an accountant named Matthew…

2. Similar sounds.
Please, please, please, don’t end the first name with the same sound as the last name, and try not to name the characters with names that start with the same syllable. Even though spellings may differ, names can still sound the same. Take, for examples, the names Jack and Zachary; Mary and Terry; and Sam and Tammy.

3. Overly exotic names.
Okay, I am talking about names that are usually reserved for strippers, I mean exotic dancers, professional sex workers and soap opera stars: Remington Steele, Shy Love, Johnny Wad, Trixie Rain, Jack Hammer, Bunny Bleu, Cookie Anderson, Angel Long, Summer Haze, etc.

4. Alliteration and rhyme.
Sometimes, it is difficult to take names beginning with the same sounds seriously: Candy Cane, Mandy Matthews, Ted Thomas, Shay Sweet, and Vicky Vet. Again, these types of names bring exotic dancers (strippers) to mind. Or cartoon characters- Lois Lane, Clark Kent, Peter Parker, Lana Lang, Lex Luthor, and Vicky Vale.

Rhyming names are also sometimes difficult to take seriously- Ned Ted, Sally Rally, and Chet Wet. These types of names are appropriate for children’s fiction (think Dr. Seuss), but adult work — not so much…

5. Names with negative or precarious connotations.
Did you hear about that three-year-old kid named Adolf Hitler? His sister was named Aryan Nation. And, even though Barack Obama’s middle name, Hussein, means handsome, folk will forever tie the name Hussein to Saddam Hussein.
Other examples of names that have negative connotations include Butch, Pansy, Fanny, Gaylord, Dick, etc.

6. Initials that spell something undesirable or negative.
Avoid this especially when the spellings of the initials don’t relate to the character or to the story, and aren’t going to be used. Take Sarah Tanya Dennison, for example.

Other combinations you may wish to avoid: ASS, BAD, BUM, DIE, DUD, DUM, FAG, KKK, PIG, RAT, RIP, STD.

7. Unnecessary A’postroph’e’s.
Don’t even get me started on unnecessary a’pos’trophes. You know the names: Ta`Qwan, Ga’Nay, D’Angela, Che’nille… What does the a’postrophe actually add to a first name? And, why do this to the audience? Apostrophes are just messy. Messy, I say…

8. Names that end in “s.”
This tip seems trivial until you find yourself having an awkward time writing the possessive form of the name that ends in “s.”

7 of the Worst CHARACTER NAMES (FROM LITERATURE, TELEVISION AND MOVIES)

1. Bucky Wunderlick
2. Ralph Malph
3. Renée Rienne
4. Bob Loblaw
5. Steve Urkel
6. Tess of the D’Urbervilles
7. Captain Marvell

6 Resources to Help You Choose a Name for a Character

1. Name books
2. Soap operas
3. Phone book
4. Bible
5. Television and movie credits
6. Comic Books

5 Electronic Resources to Help You Choose a Name for a Character

1. Muse Names.
40,000 names classified by country or cultural origin. What turns a long list into a powerful tool for writers is the way it selects a name to match a keyword.

2. Name Maker LE
Millions of possible combinations of first and last names.

3. Baby Name Genie
“Granting wishes for the ‘perfect’ baby names.”

4. Parenthood.com
A random name generator that allows you to search by first letter.

5. Sandra Petit’s site
Another random name generator.

4 Things to Consider When Naming a Character
1. Theme, motif.
Themes can add extra layers to the story and enhance the overarching themes of the book, movie, or novel. Often, character names can help clarify theme.

Take, for example, the novel To Kill a Mockingbird. Several of the characters had names relating to birds: Atticus Finch, Tom Robinson.

In the movie Rocky, the characters have names that represent strength: Rocky, Apollo Creed. A god versus an indestructible force.

In Song of Solomon, several character names (and the title) are taken from the Bible: Reba, Pilate, Hagar, Magdalene, First Corinthians, and Ester. Morrison also had characters named Sweet, Circe, and Sing Byrd. What was the significance of these names? Figuring out the significance of character names also gives the audience something (fun) to do.

2. The Character’s Family.
If the parents of your character are very traditional, the characters should probably have more olde English or Victorian names like James, Mary, Elizabeth or Michael. Or, if the parents are religious, their children would likely have names from the Torah, the Quar’an, or the Bible. If you find character siblings named Diana, Smokey, and Marvin, isn’t it likely the parents are Motown fans?

3. Nicknames.
If your character is a main character, consider a nickname, or term of endearment to show the relationship of the character to other characters, parents and intimates, in particular.

4. Name Fame.
There are times when certain names have positive connotations because of a celebrity or famous person or character. For example, the name Kent now connotes strength, Elizabeth now sounds queenly; John Paul connotes purity, and Abraham or Lincoln suggest honesty.

3 Things People do too much of

1. Add “y”s to a name, unnecessarily.
Nychole, Mykenzie, Karsyn, Miakyel (for a male), etc.

2. Ruin a perfectly good name by adding “sha”, “ra”, “kwa” or “la”, etc.
For example, Kwatina, LaRenee, LaQuincy, DeShane…

3. Try to be too clever.
For instance, naming a writer Auther Book; naming a vegetarian Lett Us; naming an alcoholic, Hein A. Ken.

2 Things people don’t do enough of when naming characters

1. Use places and or things as people names.
There are an abundance of lakes, cities, mountains, numbers, and other constructs that would make great names. Think Africa, Britain, Chad, China, Cuba, Egypt, Everest, Freedom, Georgia, India, Kenya, London, Mali, Nile, Paris, Seven, and Sahara.

2. Use androgynous names for complex characters.
I just love androgynous names: Adrian, Bailey, Casey, Jordon, Justice, Parker, Phoenix, Riley, Sage, Shay, and Sidney. And, so on…

1 THING NO ONE ELSE IS GOING TO TELL YOU

1. Everything I have shared here can be meaningless in a matter of minutes.
For example, who expects a “brother” to be named Bentley Fonzworth? I love the idea of creating a working class man with a wealthy, elegant sounding name. And, even though I said to avoid alliteration, Sam Spade and Marilyn Monroe are effective examples of times when alliteration works. And, my own name rhymes, but I love it—don’t you?

I could go on and on and on about names, but I am going to stop here, so if you want to know more about names, you could check out my recently released book, The African Book of Names. Naturally, the book is filled with African names, but you there is also information you might find useful like a guide to naming ceremonies and a checklist of what to consider when choosing a name.

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black-facts-calendarAskhari Hodari, Ph.D., is a Birmingham-based freelance writer; former Black Studies professor, and the author of The African Book of Names (Health Communications, Inc., 2009); and Lifelines: The Black Book of Proverbs (Broadway Books, October 2009). She also developed the Black Facts Calendars.