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Author bios, part II, or, the impossible will take a little while

 

Yes, I’m still singing the blues today. Why do you ask?

Actually, I’m feeling a little better, thanks. Writing yesterday’s post reminded me just how comforting it is that there are SOME constants in the ever-changing literary world; unfortunately, many of the unchanging verities don’t exactly work in the aspiring writer’s favor. Expecting everyone who has ever had a good book idea to know — by magic, presumably — about standard format for manuscripts, for instance; those rules haven’t changed much in 30 years, but how is a brand-new submitter to know that?

That question was one reason I started this blog. So if you’re new to the game and by some remarkable chance the format fairy has not yet visited you in the night to tuck a list of manuscript rules under your pillow, run, don’t walk, I implore you, to the STANDARD FORMAT BASICS and/or STANDARD FORMAT ILLUSTRATED categories on the list at right.

In my capacity as stand-in for the format fairy, I’m going to move on with the ins and outs of author bios.

As those of you who sat through yesterday’s long, rambling, but I hope entertainingly persuasive post already know, the necessity of writing an author bio is often sprung upon an aspiring writer. Not in a delightful, hands-over-the-eyes way, but in brusque, business-like manner: “You’ll have it to me in the morning, right?” requesting agents and editors are prone to say. “You can just e-mail it to me now, of course?”

Some writers never get the resulting lump out of their throats again.

Those of us who have been at the writing game for a while have learned not to voice dismay at this kind of request. Surviving in the ultra-competitive literary environment is just easier for be an upbeat, can-do kind of writer, the sort who says, “Rewrite WAR AND PEACE by Saturday? No problem!” than the kind who moans and groans over each unreasonable deadline.

Hey, the energy that you expend in complaining about an outrageous request could be put to good use in trying to meet that deadline. As the late great Billie Holiday so often sang,

The difficult
I’ll do right now.
The impossible/will take a little while.

(Will it vitiate my moral too much if I add that the name of the song was “Crazy, He Calls Me”? Clearly, Billie must have spent a lot of time with my agent.)

I also spent yesterday, if memory serves, encouraging you to put together an author bio for yourself as soon as possible, against the day that you might need to produce one, immediately and apparently effortlessly, in response to a request from an agent or editor.

I know, I know: we writers are expected to produce a LOT on spec; it would be nice, especially for a fiction writer, to be able to wait to write SOMETHING affiliated with one’s first book after an advance was already cooling its little green heels in one’s bank account.

Trust me, at that point, you’ll be asked to write more for your publisher’s marketing department, a whole lot more –heck, if you’re a nonfiction writer, you’ll be asked write the rest of the book you proposed — so you’ll be even happier to have one task already checked off the list.

Get the bio out of the way now.

Even if the happy day that you’re juggling the demands of your publishers’ many departments seems impossibly far away to you, think of bio-writing as another tool added to your writer’s toolkit. Not only the bio itself, although it’s certainly delightful to have one on hand when the time comes, but the highly specialized skills involved in writing one.

I’m deadly serious about this — just knowing in your heart that you already have the skills to write this kind of professional document can be marvelously comforting. Every time I have a tight deadline, I am deeply, passionately grateful that I have enough experience with the trade to be able crank out the requisite marketing materials with the speed of a high school junior BSing on her English Literature midterm. It’s definitely a learned skill, acquired through having produced a whole lot of promotional materials for my work (and my clients’, but SHHH about that) over the last decade.

At this point, I can make it sound as if all of human history had been leading exclusively and inevitably to my acquiring the knowledge, background, and research materials for me to write the project in question. The Code of Hammurabi, you will be pleased to know, was written partially with my book in mind.

Which book, you ask, since I have several in progress? Which one would you like to acquire for your publishing house, Mr. or Ms. Editor?

A word to the wise, though: your author bio, like any other promotional material for a book, is a creative writing opportunity. Not an invitation to lie, of course, but a chance to show what a fine storyteller you are.

This is true in spades for NF book proposals, by the way, where the proposer is expected to use her writing skills to paint a picture of what does not yet exist, in order to call it into being. Contrary to popular opinion (including, I was surprised to learn recently, my agent’s — I seem to be talking about him a lot today, don’t I? — but I may have misunderstood him), the formula for a NF proposal is not

good idea + platform = marketable proposal

regardless of the quality of the writing, or even the ever-popular recipe

Take one (1) good idea and combine with platform; stir until well blended. Add one talented writer (interchangable; you can pick ‘em up cheaply anywhere) and stir.

Just as which justice authors a Supreme Court decision affects how a ruling is passed down to posterity, the authorship of a good book proposal matters. Or should, because unlike novels, which are marketed only when already written (unless it’s part of a multi-book deal), NF books exist only in the mind of the author until they are written. That’s why it’s called a proposal, and that’s why it includes an annotated table of contents: it is giving a picture of the book that already exists in the author’s mind.

For those of you who don’t already know, book proposals — the good ones, anyway — are written as if the book being proposed were already written; synopses, even for novels, are written in the present tense. It is your time to depict the book you want to write as you envision it in your fondest dreams.

Since what the senior President Bush used to call “the vision thing” is thus awfully important to any book, particularly a NF one, the author bio that introduces the writer to the agents and editors who might buy the book is equally important. It’s the stand-in for the face-to-face interview for the job you would like a publisher to hire you to do: write a book for them.

The less of your writing they have in front of them when they are making that hiring decision — which, again, is usually an entire book in the case of a novel, but only a proposal and a sample chapter for nonfiction, even for memoir — the more they have to rely upon each and every sentence that’s there, obviously. Do you really want the ones that describe your background to be ones that you wrote in 45 minutes in the dead of night so you could get your submission into the mail before you had to be at work in the morning?

Let me answer that one for you: no, you don’t.

I mention all of this as inducement to you to write up as many of the promotional parts of your presentation package well in advance of when you are likely to be asked for them. This is a minority view among writers, I know, but I would not dream of walking into any writers’ conference situation (or even cocktail party) where I am at all likely to pitch my work without having polished copies of my author bio, synopsis, and a 5-page writing sample nestled securely in my shoulder bag, all ready to take advantage of any passing opportunity.

Chance favors the prepared backpack, as Louis Pasteur is rumored to have said. Or at least something very, very like it.

Once you’ve been asked to give an unexpected pitch at 3:30 in the morning to a bleary-eyed, heavy-drinking editor at an industry party, believe me, you never go near walk out the door unprepared. (The request, incidentally, was made by my agent, who is apparently always looking out for our joint interests, bless his book-mongering heart. Unless he was trying to barter my company for the evening in exchange for reading another client’s work; I’ve never been precisely sure.)

Are you chomping at the bit to get at your own author bio yet? Good. Then you are in the perfect mindset for your homework assignment: start thinking about all of the reasons you are far more interesting than anyone else on the planet.

I’m serious — and I’m not talking about boasting; I’m talking about uniqueness. What makes you different from anyone else who might have written the book you are trying to sell?

Don’t worry for the moment about how, or even whether, these things have any direct connection to the subject matter of the book you’re writing or don’t sound like very impressive credentials. Just get ready to tell me — and the world! — how precisely you are different from everybody else currently scurrying across the face of the planet.

Don’t tell me that you’re not. I shan’t believe it. Why? Because I know, as surely as if I could stand next to God and take an in-depth reading of each and every one of your psyches, that there is no one out there more truly interesting than someone who has devoted her or his life to the pursuit of self-expression. I’ve met writers I didn’t like, certainly, but I’ve never met a genuinely boring one.

Okay, so maybe I need to get out more. I spend an awful lot of time at my keyboard, expressing myself.

We’ll put those lists of attributes to good use next time, I promise. In the meantime, I’ll keep singing the blues, and keep up the good work!

Posted on - No Comments on I need to produce an author bio by WHEN?

I need to produce an author bio by WHEN?

I’m in a terrible, terrible mood today, my friends — and to make it worse, the source of my grumpiness would make a perfectly marvelous blog post so directly related to the issues we habitually confront here at Author! Author! that the Recording Angel himself would take one look at it and say, “Darn, that’s apt. Couldn’t have categorized that one any better myself.”

So why don’t I just let loose and spill all of the juicy details? Off the top of my head, I can think of two genuinely excellent reasons: first, as an agented and/or published writer could tell you, the slings and arrows of life after impressing Millicent are legion — and so different than the challenges that face the pre-agented writer that sometimes even mentioning them seems kind of mean. Every stage of the road to publication has its own potholes, and even if I find myself eyeballing one of the deeper ones at the moment, my describing it before I figure out how to traipse around it with my petticoats unmuddied would merely be scary to those treading earlier parts of the path.

Second — and this, too, anyone who has ever inked a representation contract could tell you — since publishing is a pretty fast-paced industry (except when it is being slow), what strikes everyone concerned as an insurmountable problem this week might not even be an issue a month hence. So what I wrote on this (jolly interesting) subject today would almost certainly not be even my final word on the subject, much less THE final word.

Realizing that, I’m going to limit myself to pointing out that developing a Zen-like calm in the face of continual change is a really, really valuable skill in a professional writer. Here’s hoping I get better at it soon.

I’m also going to go ahead and change the subject utterly, to something that I have been wanting to talk about for weeks: creating a great author bio.

Soothingly (at least to my present mood), author bios are one of the few marketing materials in the writer’s promotional kit that tends not change much throughout the agent-finding-through-publication process. Nor, even more comforting, have the basics of writing one changed much in the last 30 years.

Refreshing, huh? I feel calmer already.

Don’t go sinking into that lavender-scented bath too quickly, though, because one thing about the author bio HAS changed in recent years: the author is now expected to write it, and increasingly early in the publication process.

How early, you ask? Um, do you have time to start work on yours right now?

I’m not kidding about this: agents and editors routinely ask for bios routinely when they request pages. Even if the agent of your dreams does not, any novelist will need to have one to tuck at the bottom of her manuscript before AOYD sends it to an editor, and every NF writer will need it to form the last page of a book proposal.

So on a purely practical level, it’s a good idea to have one handy.

I sense some glancing at the clock out there, don’t I? “Um, Anne?” I hear the time-pressed pipe up. “Weren’t we talking as recently as last week about how bloody difficult it is for so many of us to carve out time in our schedules to write, much less to market our work to agents? I’m in the middle of my tenth revision of Chapter 3, and I’m trying to get a dozen queries in the mail before Thanksgiving. I also have a life. May I be excused, please, from dropping all that in order to sit down and compose something I only MIGHT need if one of those agents asks to see the book?”

Well, first off, clock-watchers, congratulations for having the foresight to send off a flotilla of queries before the onset of the holiday season. As long-term readers of this blog are already aware (I hope, given how frequently I mention it), the publishing industry is notorious for slowing W-A-Y down between Thanksgiving and the end of the year.

Best to get your query letters in before the proverbial Christmas rush, I always say. Because, really, if you don’t, you’re probably going to want to hold off on sending the next batch until after the new president is inaugurated.

Yes, in response to all of those shouted mental questions: I do mean after January 20th. 2009.

Why wait so long, you howl? Several reasons. First, as we discussed before, during, and after the traditional mid-August-through-Labor-Day publishing vacation period, Millicent’s desk is going to be piled pretty high with envelopes when she returns after her winter holidays. Place yourself in her snow boots for a moment: if you were the one going through all of that backlog of unopened queries, would you be more eager to reject any given one, or less?

I’m going to leave the answer to that between you and your conscience.

Second, in the US, agencies are required by law to produce tax documents for their clients by the end of January, documenting the royalties of the previous year. Yes, everyone knows it’s coming, but common sense will tell you that the vast majority of the inmates of agencies were English majors.

Have you ever watched an English major try to pull together her tax information? ‘Nuff said.

Third — and to my mind, the best reason by far — do you REALLY want your query (or submission) to get lost amongst similar documents from every unpublished writer in North America who made the not-uncommon New Year’s resolution, “By gum, I’m going to send out 20 queries a month, beginning January 1!”

Fortunately for Millicent’s sanity, the average New Year’s resolution lasts a grand total of three weeks — which, this coming January, lands quite nicely near Inauguration Day.

All that being said (and I had a surprising amount to say on the subject, didn’t I, considering that it could easily have been summarized as, “Get those queries out now!”), I would encourage all of you who are at the querying stage of your careers to set aside anywhere from a few hours to a couple of days to sit down and hammer out a great author bio for yourself.

Ideally, sometime really, really soon. Again, how does now sound?

Why I am I pressing you on this? For very, very practical reasons: often, the request for a bio comes when your mind is on other things, like doing a lightning-fast revision on your book proposal so you can send it to that nice editor who listened so attentively to your pitch at a conference or just before you start dancing around your living room in your underwear because your before-bed e-mail check revealed a response to a query.

Agents and editors tend to toss it out casually, as if it’s an afterthought: “Oh, and send me a bio.” The informality of the request can be a bit misleading, however: your one-page author bio is actually a very important tool in your marketing kit.

Yeah, I know: over the years (and definitely over this last summer, when I devoted a whole lot of our time together to querying, pitching, and submission issues), I have told you that many, many things were important tools in your marketing kit. Your synopsis, for instance. Your query letter. Your pitch. Your first 50 pages. Your first page.

And you know something? I wasn’t lying to you any of those times. They’re all important.

So just how important is the author bio, you ask? Well, it’s not unheard-of for editors, in particular, to decide to pass on the book they’re being offered, but ask the agent to see other work by the author, if the bio is intriguing enough.

Yes, really: it’s happened to me more than once.

Admittedly, I come from a pretty wacky background (detailed in my bio, if you’re interested), but I think a general axiom may be derived from the fact that attracting interest in this manner has happened to any writer, ever: it is not a tremendously good idea just to throw a few autobiographical paragraphs together in the last few minutes before a requested manuscript, proposal, or synopsis heads out the door.

Which is, I am sorry to report, precisely what most aspiring writers do. In the extra minute and a half they have left between dashing off a 20-minute synopsis and when the post office door locks for the night.

Big, big mistake: if the bio reads as dull, disorganized, or unprofessional, agents and editors may leap to the unwarranted conclusion that the writer is also dull, disorganized, and/or unprofessional. After all, they are likely to reason, the author’s life is the material that he should know best; if he can’t write about that well, how can he write well about anything else?

I know; wacky. But remember, these folks usually don’t know the writers who submit; Millicent and her ilk have to draw conclusions based upon the evidence on paper in front of them.

A good bio is especially important if you write any flavor of nonfiction, because the bio is where you establish your platform in its most tightly-summarized form.

In answer to the exasperated gasp that just arose in the ether: all of you nonfiction writers out there know what a platform is, don’t you?

You should: it is practically the first thing any agent or editor will ask you when you pitch a NF book. Your platform is the background that renders you — yes, YOU — the best person on earth to write the book you are pitching. This background can include, but is not limited to, educational credentials, relevant work experience, awards, and significant research time.

You know, the stuff we discussed in the selling points posts, back in the summer. (For those of you who missed it, a crash course in marketing a book to agents may be found under the BOOK MARKETING 101 category on the list at right; those of you looking for tips on how to figure out what your book’s selling points are might try looking under the YOUR BOOK’S SELLING POINTS category on that list. Really, how DO I come up with these category titles?)

For a NF writer, the author bio is a compressed résumé, with a twist: unlike the cold, linear presentation of the résumé format, the author bio must also demonstrate that the author can put together an array of facts in a readable, compelling fashion.

Lest you fiction writers out there think that you are exempt from this daunting challenge, think again. “A bio?” novelists say nervously when agents and editors toss out the seemingly casual request. “You mean that thing on the back cover? Won’t my publisher’s marketing department write that for me?”

In a word, no. They might punch it up a little down the line, but in the manuscript-marketing stages, you’re on your own.

Here’s a bit of my authorial experience that I can share today: that tendency to assume that someone else will take care of your bio is practically universal amongst writers — until they have been through the book publication process. Unfortunately, despite the ubiquity of this misconception, hemming and/or hawing about the production of one’s bio is NOT the way to win friends and influence people in an agency.

Or a publishing house, for that matter. You think the marketing department isn’t eager to get to work reorganizing your bio?

So if you take nothing else from today’s blog, take this enduring truth and clutch it to your respective bosoms forevermore: whenever you are asked to provide extra material whilst marketing your work, train yourself not to equivocate.

Instead, learn to chirp happily, like the can-do sort of person you are: “A bio? You bet!”

Yes, even if the agent or editor in question has just asked you to produce some marketing data that strikes you as irrelevant or downright stupid. Even if what you’re being asked for will require you to take a week off work to deliver. Even in you have to dash to the nearest dictionary the second your meeting with an agent or editor is over to find out what you’ve just promised to send within a week IS.

Or, perhaps more sensibly, drop me an e-mail and inquire. That’s what my blog is here for, you know: to help writers get their work successfully out the door.

Why is appearing eager to comply and competent so important, I hear you ask? Because professionalism is one of the few selling points a writer CAN’T list in an author bio — and to most people in positions to bring your work to publication, it’s regarded as a sure indicator of how much extra time they will have to spend holding a new author’s hand on the way to publication, explaining how the industry works.

How much extra time will they want to spend on you and your book, I hear you ask, over and above the time required to sell it? (My readers are so smart; I can always rely on them to ask the perfect questions at the perfect times.) It varies from agent to agent, of course, but I believe I can give you a general ballpark estimate without going too far out on a limb: none.

Yes, I know — all the agency guides will tell the previously unpublished writer to seek out agencies with track records of taking on inexperienced writers. It’s good advice, but not because such agencies are habitually eager to expend their resources teaching newbies the ropes.

It’s good advice because such agencies have demonstrated that they are braver than many others: they are willing to take a chance on a new writer from time to time, provided that writer’s professionalism positively oozes off the page and from her manner.

I’ll bet you a nickel that the writers these agencies have signed did not respond evasively when asked for their bios.

Professionalism, as I believe I have pointed out several hundred times before, is demonstrated in many ways. Manuscripts that conform to standard format, for instance, or knowing not to call an agency unless there’s some question of requested materials actually having been lost. It is also, unfortunately for those new to the game, demonstrated through familiarity with the basic terms and expectations of the industry.

This is what is known colloquially as a Catch-22: you get into the biz by showing that you know how people in the biz act — which you learn by being in the biz.

So, as you have probably already figured out, “Bio? What’s that?” is not the most advisable response to an agent or editor’s request for one. Nor is hesitating, or saying that you’ll need some time to write one. (You’re perfectly free to take time to write one, of course; just don’t say so up front.)

Why is even hesitation problematic, I hear you ask? (Another terrific question; you really are on the ball today.)

Well, let me put it this way: have you ever walked into a deli on the isle of Manhattan unsure of what kind of sandwich you want to get? When you took the requisite few seconds to collect your thoughts on the crucial subjects of onions and mayo, did the guy behind the counter wait politely for you to state your well-considered preferences, or did he roll his eyes and move on to the next customer?

And did that next customer ruminate at length on the competing joys of ham on rye and pastrami on pumpernickel, soliciting the opinions of other customers with the open-mindedness of Socrates conducting a symposium, or did he just shout over your shoulder, “Reuben with a dill pickle!” with the ultra-imperative diction of an emergency room surgeon calling for a scalpel to perform a tracheotomy with seconds to spare before the patient sustains permanent brain damage from lack of oxygen?

If you frequent the same delis I do when I’m in town, the answers in both cases are emphatically the latter. Perhaps with some profanity thrown in for local color.

NYC-based agents and editors eat in those delis, my friends. They go there to RELAX.

This regional tendency to mistake thoughtful consideration or momentary hesitation, for malingering or even slow-wittedness often comes as an unpleasant shock to those of us who are West Coast bred and born, I must admit. Here in the Pacific Northwest, we like to encourage meditation in daily life; there are retail emporia in the greater Seattle metropolitan area where the Buddha himself could happily hold a full-time job with no significant loss of contemplative time.

Even in retail. “I’m here if you need anything,” the Buddha would say, melting into the background to think. “Just let me know if you have questions about those socks. There’s no rush.”

This is why, in case you have been wondering, NYC-based agents and editors sometimes treat those of us out here like flakes. In certain minds, we’re all wandering around stoned in bellbottoms, offering flowers to strangers at airports, reusing and recycling paper, and spreading pinko propaganda like, “Have a nice day.”

That is, when we’re not writing our books in moss-covered lean-tos, surrounded by yeti in Birkenstocks.

Oh, you laugh, but I’m not entirely sure that my agent understands that I’m not composing my current novel in a yurt. But I’m getting a bit far afield, amn’t I?

My point is, it would behoove you to have an author bio already written by the time you are asked for it, so you will not hesitate for even one Buddha-like, yeti-consulting moment when the crucial request comes.

Take it from the writer who said last winter, “Write a different denouement? Two weeks? Sure — I’ll get right on that.” Make mine tempeh, avocado, and sprouts on sourdough, please, with a side of smoked salmon for my yeti friend here. We’ve got some revision to do.

Or any of the other grump-inducing tasks that are the career writer’s lot. Keep up the good work!

Posted on - 1 Comment on What should a query letter look like, anyway? Part III: suspense novel seeks LTR with agent

What should a query letter look like, anyway? Part III: suspense novel seeks LTR with agent

Throughout this latest barefoot run through the often rocky field of query letters, I have been thinking a lot about querying fatigue, that dragging, soul-sucking feeling that every querier — and submitter, and contest entrant — feels if and when that SASE comes back stuffed with a rejection. “Oh, God,” every writer thinks in that moment, “I have to do this again?” Unfortunately, if an aspiring writer wants to land an agent, get a book published by press large or small instead of self-publishing, or win a literary contest, s/he DOES need to pick that ego off the ground and keep moving forward.

That’s just a fact. So I hope that my last post, about the very, very short amount of time a writer has to grab an agent’s attention in a query letter, did not discourage anyone from trying.

Yes, querying is a tough row to hoe, both technically and psychologically. But here’s a comforting thought to bear in mind: someone who reads ONLY your query, or even your query and synopsis, cannot logically be rejecting your BOOK, or even your writing; to pass a legitimate opinion on either, she would have to read some of your work.

I’m quite serious about this — aspiring writers too often beat themselves up unduly over rejections, and it just doesn’t make sense. Unless the agency you are querying is one of the increasingly rare ones that asks querants to include a brief writing sample, what is rejected in a query letter is either the letter itself (for unprofessionalism, lack of clarity, or simply not being a kind of book that particular agent represents), the premise of the book, or the book category.

So, logically speaking, there is NO WAY that even a stack of rejection letters reaching to the moon could be a rejection of your talents as a writer, provided those rejections came entirely from cold querying. Makes you feel just the tiniest bit better to think of rejections that way, doesn’t it?

The sole goal of querying, as of pitching, then, is to generate a request to read some of it — not, as many queriers and pitchers seem to believe, to sell the book per se.

Why am I bringing this up in mid-series, you ask, other than to be a ray of sunshine on a rainy Seattle day? Well, it’s all part of a longer-term plan: earlier in the summer, if you will recall, I promised that learning how to pitch would help make you a better querier; last week and this, I have discussed how a savvy pitcher might apply those lessons to constructing a query letter; yesterday, I broached the often-neglected subject of the difference between query letters that claim to be the next bestseller, and those that provide an agent with some reasons to believe it.

Beginning to descry the outlines of my evil plan? I don’t want any of you to follow my querying guidelines blindly, but to UNDERSTAND the goals and pieces of the query letter well enough to write one that is actually original. I would like to see my readers not merely sending out professional-looking query letters, but ones that shout, “Hey, I’m not just a writer who has slapped my ideas into a boilerplate query — I’m a smart, thoughtful person with a good idea for a book who has taken the time to learn how the industry works.”

Overkill? Perhaps. But in my experience, more effective than just changing the words in the same template half the aspiring writers in North America are using this week — and believe me, fashions in querying change almost as often as fashions in hemlines.

All of which brings me back to a question thoughtful reader Jake wrote in to ask earlier in the summer, in the middle of my rhapsodies on pitching:

 

I’ve been applying this series to query writing, and I think I’ve written a pretty good elevator speech to use as a second paragraph, but there’s something that bothers me.

 

We’ve been told countless times not to write teasers or book-jacket blurbs when trying to pick up an agent. (“Those damned writer tricks,” I think was the term that was used)

I’m wondering exactly where the line between blurbs and elevator speeches are, and how can I know when I’ve crossed it. Any tips there?

Jake, this is a great question, one that I wish more queriers would ask themselves. The short answer:

 

A good elevator speech/descriptive paragraph of a query letter describes the content of a book in a clear, concise manner, relying upon intriguing specifics to entice a professional reader into wanting to see actual pages of the book in question.

 

whereas

 

A blurb is a micro-review of a book, commenting upon its strengths, usually in general terms. Usually, these are written by someone other than the author, as with the blurbs that appear on book jackets.

 

 

The former is a (brief, admittedly) sample of the author’s storytelling skill; the latter is promotional copy. As I mentioned in yesterday’s post, many, if not most, queriers make the mistake of regarding query letters — and surprisingly often synopses, especially those submitted for contest entry, as well — as occasions for the good old American hard sell, boasting when they should instead be demonstrating.

Or, to put it in more writerly language, telling how great the book in question is rather than showing it. From Millicent’s perspective, the difference is indeed glaring.

So how, as Jake so insightfully asks, is a querier to know when he’s crossed the line between them? As agents like to say, it all depends on the writing, and as my long-term readers are already aware, I’m no fan of hard-and-fast rules. However, here are a couple of simple follow-up questions to ask while considering the issue:

(1) Does my descriptive paragraph actually describe the book, or does it pass a value judgment on it?

Generally speaking, agents and editors tend to be wary of aspiring writers who praise their own work, as I mentioned yesterday. To use a rather crude analogy, boasts in queries come across like a drunk’s insistence that he can beat up everybody else in the bar, or (to get even cruder) like a personal ad whose author claims that he’s a wizard in bed.

That’s at MAKING the bed, naturally, children.

My point is, if the guy were really all that great at either, wouldn’t otherpeople be singing his praises? Isn’t the proof of the pudding, as they say, in the eating?

The typical back-jacket blurb isn’t intended to describe the book’s content — it’s to praise it. And as counter-intuitive as most queriers seem to find it, the goal of a query letter is not to praise the book, but to pique interest in it.

See the difference? Millicent does.

(2) Does my query present the book as a reviewer might, in terms of the reader’s potential enjoyment, assessment of writing quality, speculation about sales potential, and assertions that it might make a good movie? Or does my query talk about the book in the terms an agent might actually use?

Does this question sound eerily familiar? It should, at least to those of you who followed me through the pitching series earlier this summer.

I’ve said it before, and I’ll no doubt say it again: an effective query or pitch describes a book in the vocabulary of the publishing industry, not in terms of general praise.

(3) Are the sentences that strike me as possibly blurb-like actually necessary to the query letter, or are they extraneous?

I hate to be the one to break it to you, but the average query letter is crammed to the gills with unnecessary verbiage. Just as your garden-variety unprepared pitcher tends to ramble on about how difficult it has been to find an agent for her book, what subplots it contains, and what inspired her to write the darned thing in the first place, queriers often veer off-track to discuss everything from their hopes and dreams about how well the book could sell (hence our old friend, “It’s a natural for Oprah!”) to mentioning what their kith, kin, and writing teachers thought of it (“They say it’s a natural for Oprah!”) to thoughtfully listing all of the reasons that the agent being queried SHOULDN’T pick it up (“You probably won’t be interested, because this isn’t the kind of book that ends up on Oprah.”)

To Millicent and her fellow screeners, none of these observations are relevant.

A successful query letter has ALL of the following traits: it is clear; it is less than 1 page (single-spaced); it describes the book’s premise (not the entire book; that’s the job of the synopsis) in an engaging manner; it is polite; it is clear about what kind of book is being pitched; it includes a SASE, and it is addressed to an agent with a successful track record in representing the type of book it is pitching.

You would not BELIEVE how few query letters that agencies receive actually have all of these traits. And to be brutally blunt about it, agents rather like that, because, as I mentioned in my last, it makes it oh-so-easy to reject 85% of what they receive within seconds.

No fuss, no muss, no reading beyond, say, line 2. Again, sound familiar?

A particularly common omission: the book category. Because, you see, many writers just don’t know that the industry runs on book categories; it would be literally impossible for an agent to sell a book to a publisher without a category label. And other writers, bless their warm, fuzzy, and devious hearts, think that they are being clever by omitting it, lest their work be rejected on category grounds. “This agency doesn’t represent mysteries,” this type of strategizer thinks, “so I just won’t tell them until they’ve fallen in love with my writing.”

I have a shocking bit of news for you, Napoléon: the industry simply doesn’t work that way; if they do not know where it will eventually rest on a shelf in Barnes & Noble, they’re not going to read it at all.

Yes, for most books, particularly novels, there can be legitimate debate about which shelf would most happily house it, and agents recategorize their client’ work all the time (it’s happened to me, and recently). However, people in the industry speak and even think of books by category — trust me, you’re not going to win any Brownie points with them by making them guess what kind of book you’re trying to get them to read.

If you don’t know how to figure out your book’s category, or why you shouldn’t just make one up, please, I implore you, click on the BOOK CATEGORIES section of the list at right before you send out your next query letter. Or pitch. Or, really, before you or anything you’ve written comes within ten feet of anyone even vaguely affiliated with the publishing industry.

But I’m veering off into specifics, amn’t I? We were talking about general principles.

I find that it often helps aspiring writers to think of their query letters as personal ads for their books. (Oh, come on: everyone reads them from time to time, if only to see what the new kink du jour is.) In it, you are introducing your book to someone with whom you are hoping it will have a long-term relationship — which, ideally, it will be; I have relatives with whom I have less frequent and less cordial contact than with my agent — and as such, you are trying to make a good impression.

So which do you think is more likely to draw a total stranger to you, ambiguity or specificity in how you describe yourself?

To put it another way, are you using the blurb or demonstration style> Do you, as so many personal ads and queries do, describe yourself in only the vaguest terms, hoping that Mr. or Ms. Right will read your mind correctly and pick yours out of the crowd of ads? Or do you figure out precisely what it is you want from a potential partner, as well as what you have to give in return, and spell it out?

To the eye of an agent or screener who sees hundreds of these appeals per week, writers who do not specify book categories are like personal ad placers who forget to list minor points like their genders or sexual orientation.

Yes, it really is that basic, in their world.

And writers who hedge their bets by describing their books in hybrid terms, as in “it’s a cross between a political thriller and a gentle romance, with helpful gardening tips thrown in,” are to professional eyes the equivalent of personal ad placers so insecure about their own appeal that they say they are into, “long walks on the beach, javelin throwing, or whatever.”

Trust me, to the eyes of the industry, this kind of complexity doesn’t make you look interesting, or your book a genre-crosser. To them, this at best looks like a rather pitiful attempt to curry favor by indicating that the writer in question is willing to manhandle his book in order to make it anything the agent wants. At worst, it comes across as the writer’s being so solipsistic that he assumes that it’s the query-reader’s job to guess what “whatever” means in this context.

And we all know by now how agents feel about writers who waste their time, don’t we?

Don’t make ’em guess; be specific, and describe your work in the language they understand. Because otherwise, they’re just not going to understand the book you are offering well enough to know that any agent in her right mind — at least, anyone who has a substantial and successful track record in selling your category of book — should ask to read all or part of it with all possible dispatch.

I know you’re up to this challenge; I can feel it.

Don’t worry, though — you don’t need to pull it off within the next thirty seconds, regardless of what that rush of adrenaline just told you. More discussion of the ins and outs of querying follows in the days to come, so take a nice, deep breath and keep up the good work!

Posted on - 11 Comments on What does standard format look like, anyway? Part VII: my memoir is WHAT?

What does standard format look like, anyway? Part VII: my memoir is WHAT?

Hello, campers –

Okay, I am officially annoyed: someone has had the temerity to write a bad Amazon review of my memoir, A FAMILY DARKLY: LOVE, LOSS, AND THE FINAL PASSIONS OF PHILIP K. DICK. Which would be a little less odd if the book had ever been released, but as far as I know, not even review copies were ever available.

And I certainly never sent this person a copy of any draft of my manuscript. So what can she possibly be reviewing? The blurb on the Amazon page — which, like pretty much every marketing blurb, was written not by the book’s author, but by the publisher’s marketing department?

Yes, yes, I know: Amazon lists my book as being out of print — limited ability, not as still to be released, which implies that there are a few copies running around out there. Their assertion is technically true, because it was never IN print, but factually inaccurate.

So how did it end up with a listing on Amazon at all? Well, as long-time readers of this blog already know, Carroll & Graf was supposed to publish it in February, 2006 — then May, 2006, then September, 2006 — before the project was permanently put on ice, due to a series of nebulous threats from the Dick estate. Although to the best of my knowledge, they never asked my publisher to make any changes in the book whatsoever, the figure two million dollars was bandied about menacingly.

A right about the same time as the A MILLION LITTLE PIECES scandal broke. That the publisher would balk was inevitable.

I’ve come to peace with all that, mostly: I have faith that the book will eventually come out, even if I have to outlive the naysayers to do it; it’s not as though the audience for it is going to disappear. I know that my memoir is honest; someday, a larger audience will see the story.

In the meantime, I have a life to live and books to write.

Still, it rankles me that someone who apparently hasn’t read the book should review it — and that the review should have come (evidently) from one of Philip’s ex-wives — to be precise, the one three wives after my mother. I don’t even understand why Amazon would ALLOW her to review it, when for over two years now, it apparently hasn’t permitted others who HAVE read drafts of the book to post reviews.

You HAVE already lined up fellow writers to tap out Amazon reviews for you when your first book comes out, right?

What makes me think that this review didn’t filch a stray draft copy to pass judgment upon, you ask? Because her sole stated objection to the book is that I couldn’t possibly have spoken with Philip on the telephone, because, she claims — brace yourselves, because I think this is going to come as a shocker to those hoping to make a career writing science fiction — she and Philip were too poor to afford a phone during their very brief marriage.

Interesting claim. She is presumably referring to the early 70s, when Philip had been publishing his writing successfully for over 15 years, including a little number called THE MAN IN THE HIGH CASTLE. It won a Hugo Award in 1963, not an achievement typically associated with a writer’s book sales declining to the point of penury, especially one as prolific as Philip was throughout the 1960s.

But even he had been reduced to living in a treehouse in a public park, my memoir isn’t ABOUT the early 70s, as those happy few who have read the manuscript could tell you. It takes place mostly in the late 70s and early 80s, when Philip and I were indeed talking on the phone a great deal (as were others, some of whom seem to recall having picked up the phone a few years earlier and calling…well, never mind), and the 1950s, when Philip and my mother were married. (The same period when, not entirely coincidentally, he was working with my father, my science fiction-writer uncle was giving him marketing advice, and my godfather was dropping by to play chess…well, you get the picture.)

In other words, I’ve been writing what I know.

In fact, for this critique to be remotely apt, my entire memoir would have to have been devoted to ages 5 to 8 — years which, if memory serves, take up only a small handful of pages in the manuscript at all. Why? Well, I was a precocious child, certainly, but if I was slandering anyone mid-elementary school, it’s news to me.

Even if there were an honest difference of recollection here (which I don’t think is the case), why this review should wait to bring this up until more than two years after the book in question was supposed to be released mystifies me. Unless she’s planning to write a book of her own?

And don’t even get me started on the irony of someone who has ever been married to an SF/fantasy writer using the term fantasy as an insult about a piece of writing.

Okay — deep breath. I don’t need to get upset over this. But I have to tell you, it did give me a turn to be accused of slander on an Amazon discussion board. (In an apparent effort to leave no stone unturned in discrediting me, the reviewer evidently started a discussion thread. Thorough of her, no?)

Now, to set all of you memoirists’ minds at ease, this is a pretty empty accusation — the dead have no reputations, my lawyer tells me, and thus cannot be libeled. Also, rumor has it that truth is an absolute defense against both libel and slander, and so far, no one who has objected to the book’s publication has shown me — or, to the best of my knowledge, my publisher — any evidence whatseverthat my memories are not grounded in fact. It’s all just been assertions of different points of view.

Which, strange to say, has been hard to get the relevant parties to understand. Contrary to criticisms leveled at some popular memoirists lately, few people’s lives are documented down to the last second. How would you, for instance, prove that everything that happened on your first date actually occurred, in the absence of the other party?

You couldn’t, of course. Welcome to the dilemma of the present-day memoirist.

I can’t even begin to tell you how tired I am of all this — I’ve been defending this book for over three years now, without anyone ever having produced a single tangible reason it shouldn’t be published. Yet until today, as far as I knew, no one had ever even implied that anything about my memoir had broken the law.

Prior to this review, the issues of alternate points of view and who owns personal memories, if not the person herself — both subjects upon which Philip Dick wrote frequently, as it happens — dominated the discussion of my memoir. Now, it seems as though my very memories are being called libelous.

I can’t explain it.

In fact, I wouldn’t be bringing it up at all, except the only reason I found out about this puzzling review at all was that I was double-checking a link in the post below, a little gem on standard format from last December. To be precise, I originally posted it on Philip’s birthday.

Don’t ever say I didn’t do anything for you people; I may never double-check a link again. Enjoy the post.

Many thanks to all of you sweet souls who forwarded me links to the many literary and SF sites out there that commemorated what would have been my good old friend Philip K. Dick’s 79th birthday. This was the first year that I received a whole boatload of these messages, so it was great fun — rather like receiving a flotilla of birthday cards in the mail.

I needed the cheering up, I’m afraid, as usually, I throw a little dinner party on this particular day. Not only out of respect for my first serious writing teacher, but also as a birthday shindig for some of the other great artists born today: Beethoven, Sir Noël Coward, Sir Arthur C. Clarke (of 2001 and CHILDHOOD’S END fame), and of course, Author! Author!’s own beloved, wise auntie, Jane Austen.

You could do worse than to raise a glass to that crowd. But this year, I’ve just been too wiped out to allow anyone but the postman to drop by — and some days, I’m not even up to seeing him.

Thus, no dinner party this year, more’s the pity. I did a little too much last week, so this weekend, all I did was sleep and make groggy suggestions about how to maneuver the Christmas tree in order to make it stand up straight. (Which actually is necessary in our household: due to a truly spectacular bracken-and-cat interaction a few years back, we now tie the top of the tree to a ring firmly attached to the ceiling, so the tree does not need to be completely vertical in order to keep from toppling over.)

But enough about me; let’s talk about you.

While I was incapacitated, a group of my wonderful readers was holding down the fort here, trading tips on how to deal with that pesky problem, how to add a second space between sentences if a writer had mistakenly typed the whole thing thinking there should only be one. If you have even a passing interest in this topic, I implore you, check out the comments on the last two days’ posts; it’s well worth it. (Here’s a link to the first and here’s one to the second.)

We have only few rules of standard format left to cover in this series, so my first instinct was to use the text of one of Philip’s short stories for the examples. (Seemed appropriate, given that he used to mark deviations from standard format on stories I wrote for school and send them back to me for correction. What 11-year-old girl wouldn’t have loved THAT?) But since fair use permits only 50 consecutive words in a quote without explicit permission from the copyright holder, and the copyright holders in his case have a nasty habit of waving $2 million lawsuits in my general direction (and my quondam publisher’s) every time I so much as breathe his name, that didn’t seem entirely wise.

So I thought, in honor of the day, I would use a little something that I am undoubtedly entitled to reproduce here. Here is the first page of Chapter Six of my memoir:

Every chapter should begin like this: on a fresh page, 12 single lines (or 6 double-spaced) from the top.

As with the first page of text, the only reference to the author’s name or the title should appear in the slug line, located in the upper left-hand margin. (And in answer to reader Janet’s intelligent question: the slug line should appear .5 inches from the top of the paper, floating within the 1-inch-deep top margin. I can’t believe I never mentioned that before.) The page number belongs within it, rather than anywhere else on the page.

The slug line confuses a lot of aspiring writers; until you have seen piles and piles of professional manuscripts, it looks kind of funny, doesn’t it? And when you’ve been told over and over again that a manuscript should have a 1-inch margin on all sides, it can seem counterintuitive to add a line of text, even such a short one, IN that margin.

But I assure you, it’s always been done that way. And why? Followers of this series, chant it with me now: BECAUSE IT LOOKS RIGHT.

Yes, that logic IS tautological, now that you mention it. If you have a problem with that, I would suggest taking it up with the powers that rule the universe. I, as I believe the reference above to my memoir’s troubled path makes abundantly clear, apparently do not rule the universe.

If I did, today would be a holiday for every writer on the planet. Especially the ones who are having trouble getting their work published, like, oh, Philip K. Dick, Arthur C. Clarke, and Jane Austen all did at the beginning of their fiction careers.

I just mention.

Back to business. Placing the slug line in the header (located in Word under the VIEW menu) also enables the writer to take advantage of one of the true boons of the advent of word processing, pages that number themselves. Every so often, I will receive a manuscript where the author has, with obviously monumental effort, typed a slug line onto the first line of TEXT of each page, so it looks like this:

See how pulling the slug line down into the text messes with the spacing of the page? An entire line of text is sacrificed to it — and let me tell you, that line is not going to go quietly.

Why not? Well, what’s going to happen if new writing is inserted on a page formatted this way? That’s right: the author is going to have to go back and move each and every one of those slug lines to match the NEW pagination.

I’d show you a picture of this, but it’s just too ugly to contemplate. Trust me, it would be a heck of a lot of work.

See any other problems with this page? How about the fact that the slug line includes the word PAGE? Shouldn’t be there; just the numbers will suffice.

Did I just hear some huffs of indignation out there? “But Anne,” I hear the formatting-ambitious cry, “it’s kind of stylish to include PAGE before the page number, isn’t it? It’s just a matter of personal style — who could be hurt by including it, if I like the way it looks?”

Well, you, for starters. And why? (Chanters, ready your lungs.) BECAUSE IT JUST WOULD NOT LOOK RIGHT TO A PROFESSIONAL READER.

I’m quite serious about this; I’ve seen screeners get quite huffy about this one. “Does this writer think I’m STUPID?” Millicent is prone to huff. (Don’t answer that question; it’s rhetorical.) “Does she think I DON’T know that the numeral that appears on every page refers to the number of pages? Does she think I’m going to go nuts and suddenly decide that it is a statistic, or part of the title?”

Don’t bait her. Do it the standard way.

Okay, did you spot any other problems? What about the fact that the first paragraph of the chapter is not indented, and the first character is in a different typeface?

The odd typeface for the first letter, in imitation of the illuminated texts hand-written by monks in the Middle Ages, doesn’t turn up all that often in manuscripts other than fantasy and YA, for one simple reason: books in that category are more likely to feature this it’s-a-new-chapter signal than others. But once again, what an editor may decide, rightly or wrongly, is appropriate for a published book has no bearing upon what Millicent expects to see in a manuscript.

Save the bells and whistles for someone who will appreciate them. Hop in your time machine and track down a medieval monk to admire your handiwork, if you like, but in this timeframe, keep the entire manuscript in the same typeface and size.

The non-indented first paragraph of a chapter is fairly common in mystery submissions, I have noticed. I’ve been told by many mystery writers that this is an homage to the great early writers in the genre, an echo of their style.

But you know what? Almost without exception, in Edgar Allan Poe’s time all the way down to our own, the EDITOR has determined the formatting that appeared on any given printed page, not the author. To professional eyes, especially peevish ones like Millicent’s, a manuscript that implicitly appropriates this sort of decision as authorial might as well be the first step to the writer’s marching into Random House, yanking off a well-worn riding glove, and striking the editor-in-chief with it.

Yes, you read that correctly: it’s sometimes seen as a challenge to editorial authority. And while we could speculate for the next week about the level of insecurity that would prompt regarding a minor formatting choice as a harbinger of incipient insurrection, is the manuscript of your first book REALLY the right place to engender that discussion?

Exactly.

If you want to make Millicent and her bosses happy — or, at any rate, to keep them reading calmly — indent every paragraph of the text should the expected five spaces. It just looks right that way.

While we’re at it, how about the bolded chapter number and title? Nothing in a manuscript should be in boldface. Nothing, I tell you. Uh-uh. Not ever.

Well, you could get away with the title itself on the tile page, but frankly, I wouldn’t chance it.

Nor should anything be underlined — not even names of books or song titles. Instead, they should be italicized, as should words in foreign tongues that are not proper nouns.

I heard that gigantic intake of breath out there from those of you who remember constructing manuscripts on typewriters: yes, Virginia, back in the day, underlining WAS the norm, for the simple reason that most typewriters did not have italic keys.

If you consult an older list of formatting restrictions, you might conceivably be told that publications, song titles, and/or foreign words (sacre bleu!) should be underlined. But trust me on this one: any agent would tell you to get rid of the underlining, pronto.

And why? All together now: because IT JUST DOESN’T LOOK RIGHT THAT WAY.

All right, campers, do you feel ready to fly solo? Here are two pages of text, studded with standard format violations for your ferreting-out pleasure. (I wrote these pages, too, in case anyone is worried about copyright violation or is thinking about suing me over it. Hey, stranger things have happened.)

How did you do? Are those problems just leaping off the page at you now? To reward you for so much hard work, here are a couple of correctly-formatted pages, to soothe your tired eyes:

good example

Whenever you start finding yourself chafing at the rules of standard format, come back and take a side-by-side gander at these last sets of examples — because, I assure you, after a professional reader like Millicent has been at it even a fairly short time, every time she sees the bad example, mentally, she’s picturing the good example right next to it.

And you know what? Manuscripts that look right get taken more seriously than those that don’t. And regardless of how you may feel about Millicent’s literary tastes, isn’t a serious read from her what you want for your book?

Keep up the good work!

Posted on - 8 Comments on Le jour de gloire est arrivé!

Le jour de gloire est arrivé!

Happy Bastille Day, everyone!

Somehow, it seems appropriate that at the end of a series about building the pitch, brick by brick, we should be celebrating the anniversary of a whole lot of very fed-up people’s having torn down, brick by brick, that famous prison at 232 Rue Saint-Antoine. And that it should be the same day that I discovered, when a reader’s question caused me to take a gander at the offerings at the Conference-That-Shall-Remain-Nameless, a bit of advice to writers to limit their pitches to a single sentence.

Quoth our own Thomas Jefferson (himself a lifelong fan of liberté, égalité, et fraternité AND writers), “I have sworn upon the altar of God eternal hostility against every form of tyranny over the mind of man.”

Yesterday, I tackled a reader’s question about pitching a novel that features multiple protagonists. Since I had a lot to say on the subject, I didn’t quite finish — but conveniently enough, the part I left for today dovetails nicely with a few other readers’ concerns about what should and shouldn’t make its way into the formal 2-minute pitch.

Last time, I went over a few reasons that it’s a better idea to pitch the overall story of a multiple perspective book, rather than try to replicate the various protagonists’ personal story arcs. It tends to be substantially less confusing for the hearer this way, but there’s another very good reason not to overload the pitch with too much in-depth discussion of HOW the story is told, rather than what the story IS.

Writers very, very frequently forget this, but the author is not the only one who is going to have to pitch any given book.

Think about it. A writer has chosen the multiple POV narrative style because it fits the story she is telling, presumably, not the other way around, right? That’s the writer’s job, figuring out the most effective means of telling the tale. That doesn’t change the fact that in order for an agent to sell the book to an editor, or the editor to take the book to committee, he’s going to have to be able to summarize the story.

That’s right — precisely the task all of you would-be pitchers out there have been resenting for a month now.

If the story comes across as too complex to be able to boil down into terms that the agent or editor will be able to use to convince others that this book is great, your pitch may raise some red flags.
So it really does behoove you not to include every twist and turn of the storyline — or every point of view.

If you really get stuck about how to tell the overarching story, you could conceivably pick one or two of the protagonists and present his/her/their story/ies as the book, purely for pitching purposes.

“But Anne,” I hear some of you upright souls cry, “isn’t that misleading?”

Not really. Remember, the point of the pitch is NOT to distill the essence of the book: it is to convince the agent or editor to ask to READ it.

No one on the other side of the pitching table seriously expects to learn everything about a book in a 2-minute speech. If they could, how much of a storyline could there possibly be? Why, in fact, would it take a whole book to tell it?

“But Anne,” the upright whimper, “I don’t want to lie. Won’t I get in trouble for implying that my book has only two protagonists when it in fact has twelve?”

Trust me, this strategy is not going to come back and bite you later, at least not enough to fret over, because frankly, it would require the memory banks of IBM’s Big Blue for a pitch-hearer to recall everything he heard over the average conference period. After an agent or editor has heard a hundred pitches at a conference this weekend, and two hundred the weekend after that, he’s not going to say when he receives your submission, “Hey! This has 4 more characters than the author told me it did!”

I know, I know: we all want to believe that our pitches are the exception to this — naturally, the agent of our dreams will remember every adjective choice and intake of breath from OUR pitches, as opposed to everyone else’s. But that, my dears, is writerly ego talking, the same ego that tries to insist that we MUST get our requested submissions out the door practically the instant the agent or editor’s request for them has entered our ears.

In practice, it just isn’t so.

And shouldn’t be, actually, in a business that rewards writing talent. Given the choice, it’s much, much better for you if the agent of your dreams remembers what you said in your submission than what you said in your 10-minute meeting.

As to the question of being misleading…well, I’ll get back to the desirability of telling the truth, the whole truth, and nothing but the truth a little later in this post. For now, let’s move on to the next reader question.

Insightful long-term reader Janet wrote in some time ago to ask how to handle the rather common dilemma of the writer whose local conference happens whilst she’s in mid-revision: “What do you do when you realize that you might have to change the structure of the novel? Pitch the old way?”

I hear this question all the time during conference season, Janet, and the answer really goes back to the pervasive writerly belief I touched upon briefly above, the notion that an agent or editor is going to remember any given pitch in enough detail a month or two down the road to catch discrepancies between the pitch and the book.

Chant it with me now, experienced pitchers: they’re going to be too tired to recall every detail by the time they get on the plane to return to New York, much less a month or two from now, when they get around to reading your submission.

Stop deflating, ego — this isn’t about you. It’s about them.

Remember last week, when I was talking about pitch fatigue? At a conference, the average agent or editor might be hearing as many as hundred pitches a day. Multiply that by the number of days of the conference — multiply THAT by the number of conferences a particular agent or editor attends in a season, not to mention the queries and submissions she sees on a daily basis, and then you can begin to understand just how difficult it would be to retain them all.

I hate to bruise anyone’s ego, but now that you’ve done the math, how likely is it that she’s going to retain the specifics of, say, pitch #472?

But you shouldn’t fret about that, because — pull out your hymnals, long-term readers — the purpose of ANY book pitch is to get the agent or editor to ask to read it, not to buy the book sight unseen. Since that request generally comes within a few minutes of the writer’s uttering the pitch, if it’s going to come at all, what you need to do is wow ‘em in the moment.

Although it IS nice if yours is the pitch that causes an agent to scrawl in her notes, “Great imagery!”

The upside: you don’t really need to worry if your story changes between the time you pitch or query it and when you submit the manuscript pages. That’s par for the course. Writers rewrite and restructure their books all the time; it’s not considered particularly sinister.

That being said, your best bet in the case of a book in the throes of change is to tell the story that you feel is the most compelling. If you haven’t yet begun restructuring, it will probably be the old one, as it’s the one with which you are presumably most familiar, but if you can make a good yarn out of the changes you envision, it’s perfectly legitimate to pitch that instead.

It really is up to you. As long as the story is a grabber.

The final questions du jour, which the various askers have requested be presented anonymously, concern the ethics of not mentioning those aspects of the book one is afraid might negatively influence a pitch-hearer’s view of the book. I refer, of course, to the book’s length and whether it is actually finished on the day of your pitching appointment.

Let me take the second one first, as it’s easier to answer. There is a tacit expectation, occasionally seen in print in conference guides, that a writer will not market a novel until it is complete, because it would not be possible for an agent to market a partial first novel.

So it would most definitely be frowned-upon to pitch a half-finished book that might take a year or two to polish off — unless, of course, the book in question is nonfiction, in which case you’d be marketing it as a book proposal, not as an entire manuscript, anyway. (Yes, even if it’s a memoir; although some agents do prefer to see a full draft from a previously unpublished writer, the vast majority of memoirs are still sold in proposal form.)

Like so many of the orders barked at conference attendees, however, the expectation of market-readiness has mutated a bit in translation. You’re most likely to hear it as the prevailing wisdom that maintains you should have a full draft before you pitch BECAUSE an agent or editor who is interested will ask you for the entire thing on the spot.

As in they will fly into an insensate fury if you’re not carrying it with you at the pitch meeting.

But as I have mentioned earlier in this series, that doesn’t happen all that often anymore (and the insensate fury part never happened in the first place). 99.9% of the time, even an agent who is extremely excited about a project will prefer that you mail it — or e-mail it.

I’ll bring this up again when I go over submission packets next week — so PLEASE, if you’re pitching this weekend, hold off on sending anything until we’ve had a chance to go over the most frequent submission mistakes — but I always advise my clients and students not to overnight anything to an agency or publishing house unless the receiving party is paying the postage.

Yes, even if an agent or editor asks you to overnight it.

I heard that horrified gasp out there, but the fact is, it’s a myth that overnighted manuscripts get read faster — yes, even if the agent asked you to send it instantly. FedEx and other overnight packaging is just too common to attract any special notice in a crowded mailroom these days.

If you’re worried about speed, Priority Mail (which gets from one location to another within the US in 2-3 days) is far cheaper — and if you write REQUESTED MATERIALS in great big letters on the outside of the package, might actually get opened sooner than that spiffy-looking overnight mail packet.

Besides, even if you did go to the trouble and expense to get your manuscript onto the requester’s desk within hours of the request, it can often be months before an agent reads a manuscript, as those of you who have submitted before already know. Which means, in practical terms, that you need not send it right away.

And that, potentially, means that a savvy writer could buy a little time that could conceivably be used for revision. Or even writing.

Catching my drift here? After all, if you’re going to mail it anyway…and pretty much everyone in the industry is gone on vacation between the second week of August and Labor Day…and if you could really get away with sending requested materials anytime between now and Christmas…and if they’ve asked for the first three chapters only…

Or, to put it in querying terms: if the agencies are going to take a month to respond to my letter…and then ask for the first 50 pages…and that has to get by a couple of screeners before they can possibly ask for the rest?

Starting to get the picture? Naturally, I would never advise anyone to pitch a book that isn’t essentially done, but the fact is, it may well be months before the person sitting across the table from you in a pitch meeting asks to see the entire manuscript.

And you know what? You’re under no obligation to send it out instantly, even then.

Although I would not encourage any of you to join the 40% of writers who are asked to submit requested materials but never do, anyone who has ever written a novel can tell you that where writing is concerned, there is finished — as in when you’ve made it all the way through the story and typed the words THE END on the last page — and then there is done — as in when you stop tinkering with it.

Then there’s REALLY done, the point at which you have revised it so often that you have calculated the exact trajectory of the pen you will need to lob toward Manhattan to knock your agent or editor in the head hard enough to get him to stop asking for additional changes.

And then there’s REALLY, REALLY done, when your editor has changed your title for the last time and has stopped lobbying for you to transform the liberal lesbian sister into a neo-conservative professional squash player who wrote speeches for Ronald Reagan in his spare time.

But frankly, from the point of view of the industry, no manuscript is truly finished until it is sitting on a shelf in Barnes & Noble. Until the cover is attached to the book, it is an inherently malleable thing.

The fact that everyone concerned is aware of this, I think, renders a bit of sophistry on the writer’s part over the question of whether a manuscript is completed somewhat pardonable.

This does NOT mean, however, that it is in your best interests to waltz into a pitch meeting and ANNOUNCE that the book isn’t finished yet — and because agents and editors are, as a group, perfectly aware that writers are prone to levels of tinkering that would make Dante’s inferno appear uncomplex, it’s actually not a question that gets asked much.

If you are asked? Sophistry, my dears, sophistry: “I’m not quite happy with it yet, but I’m very close.”

You are close to finishing it, aren’t you?

I’m sensing that the hands that shot into the air a dozen paragraphs ago are waving frantically by now. “Um, Anne?” the observant owners of those hands cry. “What do you mean, pretty much everyone in the industry is gone on vacation between the second week of August and Labor Day? I’m going to a conference two weeks from now — surely, despite what you said above about not needing to overnight my submission, I have to send out requested materials immediately?”

No, actually — it means that it might behoove you to tinker with them (see distinctions amongst types of doneness above) until after the mass exodus from Manhattan is over. Because, really, do you WANT your submission to be the last one Millicent needs to read before she can head out the door to someplace cooler than sweltering New York?

Naturally, there are exceptions to the closed-until-after-Labor-Day norm; many agencies arrange to have one agent remain on-site, in case of emergencies. But since editorial offices tend to clear out then, too, it would be a kind of quixotic time to be pitching a book: even if an editor loved it, it would be well-nigh impossible to gather enough bodies for the necessary editorial meeting to acquire it.

(If all that sounded like Greek to you, and you’re not particularly conversant with the tongue of ancient heroes, you might want to take a gander at the AFTER YOU LAND AN AGENT category on the list at right, as well as the WHEN ARE THE BEST AND WORST TIME TO QUERY? sections.)

The question of length is a bit more tortured, as it tends to generate a stronger knee-jerk response in pitches and query letters than the question of submission timing. Or so I surmise, from the response to the inevitable moment at every writers’ conference I have ever attended when some stalwart soul stands up and asks how long a book is too long.

And without fail, half the room gasps at the response.

I hesitate to give limits, for fear of triggering precisely the type of literalist angst I deplored a couple of days ago, but here are a few ballpark estimates. Currently, first novels tend to run in the 65,000 – 100,000 word range — or, to put it another way, roughly 250 – 400 pages. (That’s estimated word count, by the way, 250 x # of pages in Times New Roman, standard format. For the hows and whys of estimation vs. actual word count, please see the WORD COUNT category at right.)

So if your book runs much over that, be prepared for some unconscious flinching when you mention the length. Standards do vary a bit by genre, though — check the recent offerings in your area to get a general sense.

And remember, these are general guidelines, not absolute prohibitions. Few agency screeners will toss out a book if it contains a page 401. Do be aware, though, that after a book inches over the 125,000 word mark (500 pages, more or less), it does become substantially more expensive to bind and print. (For more on this point, please see the rather extensive exchange in the comment section of a recent post.)

If at all possible, then, you will want to stay under that benchmark.

And not just for marketing reasons, or at any rate not just to preclude the possibility of an instinctive response to a book’s length. If a manuscript is too long (or too short, but that is rarer since the advent of the computer), folks in the industry often have the same response as they do to a manuscript that’s not in standard format: they assume that the writer isn’t familiar with the prevailing norms.

And that, unfortunately, usually translates into the submission’s being taken less seriously — and often, the pitch or query as well.

If your book IS over or under the expected estimated length for your genre, you will probably be happier if you do not volunteer length information in either your pitch or your query. This is not dishonest — neither a pitcher nor a querier is under any actual obligation to state the length of the manuscript up front.

I’m not recommending that you actually lie in response to a direct question, of course — but if the question is not asked, it will not behoove you to offer the information. Remember, part of the art of the pitch involves knowing when to shut your trap. You will not, after all, be hooked up to a lie detector throughout the course of your pitch.

Although that would be an interesting intimidation strategy, one I have not yet seen tried on the conference circuit. Given the current level of paranoia aimed at memoirists, I wouldn’t be at all surprised to see it come into fashion.

Yes, I know, many experts will tell you that you MUST include word count in your query, but as far as I know, no major agency actually rejects queries where it’s not mentioned. Some agents will say they like to see it, for the simple reason that it makes it easier to weed out the longest and the shortest manuscripts — but if your book would fall into either of those categories, is it really in your interest to promote a knee-jerk rejection?

Whew! We covered a lot of ground today, didn’t we? Well, the path to glory has never been an easy one, right?

Marchons! Marchons! Or, to put it in more familiar terms, keep up the good work!

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Building block of the pitch #6: the elevator speech, part IV, or, fourth floor, ladies’ lingerie, history, and memoir

Yes, you guessed it: this is another exercise in expanding your expectations for what reality can look like. So — what do you think this picture depicts?

Give it some thought.

This pitch-preparing series been a long, dusty road so far, hasn’t it? Trust me, all of this intensive work will feel very worthwhile indeed ten minutes before your first scheduled pitch meeting. Or thirty-two seconds into your first hallway pitch.

Feeling positively faint at the prospect of the latter? Don’t worry; more timorous souls than you have braved the hallway pitch and survived it. They may not have enjoyed it while it was going on, but I’ve never had a pitching student keel over at the moment of truth yet.

Honest. I wouldn’t put you through the pain of creating an elevator speech unless I were very confident that you’d actually be able to put it to some use.

And yet, I feel as though I have been discussing elevator speeches — those 3-4 line gambits for use in informal pitching situations, as opposed to the 2-minute pitch reserved for formal appointments and other actual sit-down conversations — so intensely over the past few days that I may be inducing a phobia of lifts in my readers. (Not the shoes, the elevators.)

To clear the air: you have my permission to get into an elevator with an agent or editor without pitching, if you so desire.

But I am going to ask something else of you. Here and now, raise your dominant writing hand (or both of ’em, if you work primarily on a keyboard) repeat after me:

“I hereby solemnly swear that I shall not have learned the magic first hundred words and elevator speech in vain. The next time I attend a writers’ conference, I will pitch to at least three agents or editors with whom I do NOT have a previously-scheduled appointment.”

Okay, you can put your hand down now — and I’m going to hold you to that, you know.

Why? Because I know from experience that the only thing better than walking out of a conference with a request to send pages to an agent you like is walking out with 5 requests to send pages to agents you like, I always say.

So let’s get back to work, shall we?

As I have been going over the logic of the elevator speech, I could hear your NF writers out there grumbling, “This is all very well for a novel, but how does all this apply to a MY book?” (Bloggers develop tremendously acute senses of hearing, you see. That rumble I just heard was slight settling on mile 32 of the Great Wall of China.)

Calm your grumbles, oh memoir-writers and pursuers of fact. Today, I am going to deal with your plight very specifically.

In an elevator speech for a NF book, your goal is the same as for a novel: to intrigue your hearer into asking follow-up questions, or even the entire 2-minute pitch.

Which I am GETTING TO, people. Hold onto those proverbial horses.

But while a novelist can simply spring his premise on the nearest agent or editor within shouting distance, the NF writer needs to use a little more finesse. Especially if the book in question happens to be a memoir.

The key here is not to try to stuff too much information into your elevator speech. As with a novel, you do not want to tell so much about the book that the agent or editor to whom you are speaking feels that you have told the whole story.

Remember, the elevator speech is the first course, not the entrèe. No version of a pitch should give the impression that there’s no need to read the book.

I can tell you from long experience as a pitching coach: many, many pitches do convey precisely that impression, because they go into far, far too much detail. Heck, I’ve heard pitches that took 15 minutes to get to page 36 of the book.

Trust me, you will want to leave enough of a question hanging in the air that your listener will say, “Gee, that sounds intriguing. Send me the first 50 pages,” rather than, “God, this person has been talking for a long time. I wonder if room service would bring a drink and a snack to me here in the appointment lounge.”

I can already feel those of you who’ve pitched NF at conference shaking your heads. “Yeah, yeah,” these weary souls point out, “obviously, I want to make the book sound like an interesting story. But as any NF writer who has ever come within 50 feet of an agent or editor can tell you, the first question anyone in the industry asks us is, So, what’s your platform? If you aren’t already famous for being an expert on your subject matter, or famous for being famous, it seems as though they don’t even listen to the story you’re pitching.”

Well, in my experience, that’s not quite true — they do listen to the story a NF writer is pitching. But you’re quite right that they will want to know right away what that writer’s platform is.

A platform, for those of you new to the term, consists of whatever in the writer’s background, experience, birth, credentials, connections, research, etc. that would enable her agent to say truthfully, “Oh, the author is an expert in this area.” Or, at any rate, to be able to claim that people in the general public will already recognize the author’s name.

Which isn’t, contrary to what many aspiring writers believe, always a matter of fame. Basically, your platform is the answer to why are you the best-qualified person in the universe to write this book?

And no, for a memoir, simply being the protagonist who lived through the events described in the book is NOT necessarily a sufficient platform, in the eyes of the industry. So if you’re a memoirist who is planning to pitch, you’re going to need to come up with a better answer for, “So, what’s your platform?” than “Well, I lived through it,” or “It’s about ME.”

Sorry to be the one to break that to you.

Having successfully pitched a memoir myself, I have to say, I’m not a big fan of allowing an agent or editor to ask that particular question. I prefer to anticipate it in both the elevator speech and pitch.

In other words, I believe that any really good NF pitch should establish the author’s platform as the best conceivable writer of the book, BEFORE anyone thinks to ask about it.

Piece o’ proverbial cake, right, to pull that off in a 30-second speech?

See why I made you figure out what your book’s marketing points, including your qualifications, BEFORE I let you anywhere near anything that remotely resembled a pitch? During a hallway meeting is a lousy time to brainstorm about your platform, after all — and not being prepared leaves you prey to nagging doubts when agents and editors say from the podium (as someone invariably does at every writers’ conference ever given atop the earth’s crust), “Well, unless a writer has a good platform, it’s not possible to sell a nonfiction book.”

I can’t imagine how aspiring writers hearing this could have derived the impression that only the already-famous need apply, can you?

The fact is, though, MOST NF books are written by non-celebrities — and even by people who aren’t especially well-known in their respective fields. Literally millions of NF books are sold each and every year — and few of their authors are the Stephen Hawkings of their respective fields.

How is that possible, you ask? Let me whisper a secret to you: great platforms are constructed, not born.

If you’re not certain why you’re the best-qualified — if not the only qualified — writer currently wandering the face of the earth to tap out your NF book, you’re going to be pitching at a severe disadvantage.

(If you’ve been feeling queasy for the last few paragraphs because you don’t know what your platform is, run, don’t walk to the right-hand side of the page, and check out the posts on YOUR BOOK’S SELLING POINTS, PLATFORM, and NONFICTION MARKETING categories for a bit of inspiration.)

I’m sensing some uncomfortable shifting in seats out there. “But Anne,” a few of you protest, “this sounds like a whole heck of a lot of work without a very clear pay-off. Obviously, my memoir is about ME — why do I have to prove that I’m the best-qualified person to write about MY life>:

You’d think so, wouldn’t you? Yet, as I’ve pointed out many times in this blog, a memoir is ALWAYS about something in addition to its protagonist — and in order to establish your platform, you will need to demonstrate that you’re qualified to write authoritatively on that background issue, too. Because, you see, it just doesn’t make sense to expect the person hearing your pitch to guess what your background is.

For example, if you grew up in a traveling circus, you would probably have some pretty interesting stories to tell — but that will not necessarily be obvious to an agent or editor to whom you’re pitching unless you DEMONSTRATE that your first-hand knowledge renders you a credible expert with an intriguing, unique point of view on the subject.

As with a novel, introducing specific, unusual details is usually the best way to achieve this.

It would not necessarily establish your platform as a circus kid to say, “Look, I was the little girl watching from beneath the bleachers,” because to an outside observer, that little girl wouldn’t necessarily have seen anything different than what any audience member did. But if you were more specific about how YOUR experience was unique, you more or less automatically sound credible: “By the time I was five, I had graduated to riding the lion during the circus parade,” for instance, would be a real show-stopper in a pitch.

Once you’ve figured out what makes your point of view unique, making the case that you are the best person currently living to write about it will become substantially easier, no?

It’s much, much smarter to think in advance about what makes your point of view unique and work it into your informal AND your formal pitches than to try to wing it in the moment. By including some indication of your platform (or your book’s strongest selling point) in your elevator speech, you will forestall the automatic first question of any NF agent: “So, what’s your platform?”

This same strategy will work with any NF book, believe it or not. What is unique about your take on the subject — and does your special point of view offer your reader that other books in this are do not?

Don’t boast — be specific and practical. Demonstrate what the reader will learn from reading your book, or why the book is an important contribution to the literature on your subject.

With a strong grasp of your selling points to build upon, you can use your elevator speech in much the same way that a novelist might: to provide specific, vividly-drawn details to show what your book offers the reader.

In other words, you will want make it clear in your elevator speech what your book is and why it will appeal to your target market. Here’s an example:

Swirling planets, the Milky Way, and maybe even a wandering extraterrestrial or two — all of these await the urban stargazing enthusiast. For too long, however, books on astronomy have been geared at the narrow specialist market, those readers possessing expensive telescopes. ANGELS ON YOUR BACK PORCH opens the joys of stargazing to the rest of us. Utilizing a few simple tools and a colorful fold-out star map, University of Washington cosmologist Cindy Crawford takes you on a guided tour of the fascinating star formations visible right from your backyard.

See? Strong visual imagery plus a clear statement of what the reader may expect to learn creates a compelling elevator speech for this NF book. And did you notice how Prof. Crawford’s credentials just naturally fit into the speech, obviating the necessity of a cumbersome addendum about platform?

I told you that it was all about finesse.

Try reading Dr. Crawford’s elevator speech out loud: feels a little awkward to be tooting the author’s horn quite that much, doesn’t it? We writers tend to be rather unused to describing our own work in such unequivocal terms, so I always advise trying it out for oneself — say, a few hundred times.

There’s nothing like practice for learning the ropes, so it’s not a bad idea to buttonhole a few like-minded writers and figuring out elevator speeches for THEIR books, too. I know it sounds wacky, but learning to pitch other people’s books is a great way to get comfortable with the style.

Remember, your elevator speech should be entertaining and memorable, but leave your hearer wanting to know more. Don’t wrap up the package so tightly that your listener doesn’t feel she needs to read the book. Questions are often useful in establishing WHY the book needs to be read:

EVERYWOMAN’S GUIDE TO MENOPAUSE: “Tired of all of the conflicting information on the news these days about the change of life? Noted clinician Dr. Hal Holbrook simplifies it all for you with his easy-to-use color-coded guide to a happy menopausal existence. From beating searing hot flashes with cool visualizations of polar icecaps to rewarding yourself for meeting goals with fun-filled vacations to the tropics, this book will show you how to embrace the rest of your life with passion, armed with knowledge.

Okay, here’s a pop quiz for those of you who have been following this series from the beginning: what techniques did NF pitcher Holbrook borrow from fiction writing?

Give yourself at least a B if you said that the writer incorporated vivid sensual details: the frigid polar icecaps, the twin heat sources of hot flashes and tropical destinations. And make that an A if you noticed that the savvy pitcher used a rhetorical question (filched from Dr. Holbrook’s keynote, no doubt) to pique the interest of the hearer — and double points if your sharp eye spotted the keywords agents love to hear: happy, passion.

Extra credit with a cherry on top and walnut clusters if you cried out that this elevator speech sets up conflicts that the book will presumably resolve (amongst the information popularly available; the struggle between happiness and unhappiness; between simple guides and complicated ones). Dualities are tremendously effective at establishing conflict quickly.

Speaking of odd sensual details and dualities, have you come to any conclusion about the picture at the top of this post? Looks kind of like light reflected off water, doesn’t it? Or a very heavy rain falling through the air, perhaps?

Actually, it’s a photograph of a granite-tiled patio on a sunny day. Completely different level of hardness than water or air, similar effect.

Which only goes to show you: first impressions are not always accurate. Sometimes, a surface that initially appears to be wavering is as solid as stone; sometimes, an author who doesn’t at first seem to have many qualifications to write a book turns out to have precisely the right background for presenting a fascinating new take on the subject.

I’m just saying that the world is a pretty complex place.

Practice, practice, practice, everybody — next time, we get to the prize at the bottom of the box of Cracker Jacks. Or one of ‘em, at any rate.

Keep up the good work!

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Building block of the pitch #6, part II: o’er the ramparts we watched…a great big rock candy mountain?

Happy Independence Day, everybody!

For those of you not currently domiciled within the borders of the United States, and thus not intimately acquainted with those kids down the block who evidently blandished some weak-willed adult into driving them either to the nearest Native American reservation to purchase fireworks illegal in this jurisdiction or to Chinatown to purchase firecrackers ostensibly for the next lunar new year, today is the day that we here in the Fifty like to celebrate the power of the written word by watching things blow up.

Seriously, this holiday is about writing, at base: it’s the anniversary of the signing of the Declaration of Independence, not the beginning of the Revolutionary War. A handful of brave people got together and put their John Hancocks (literally) on a seriously seditious (and quite stirringly-written) document, one that threatened the overthrow of their current government.

It might have been just a piece of paper, but signing that document generated some pretty serious fallout, by the way, on a personal as well as a national level. Thomas Jefferson, the author, and John Hancock, the guy who signed first and largest to encourage others to believe that they would not be killed, imprisoned, or have their property confiscated were among the few signers who were not — you guessed it — killed, imprisoned, or deprived of property as a result.

Let no one say the written word is not powerful. But the fact that this national day of remembrance for the consequences of a few words scribbled on paper invariably results in a few dozen kids’ pen-using fingers being blown off by bottle rockets is, at best, ironic.

Enough national history. Back to the care and feeding of the elevator pitch.

What a lot we’ve learned in the past couple of weeks, eh? We’ve talked about how to identify your book’s category (June 26-27) and target market (June 27-28), coming up with several selling points (June 29-30), up to and including what’s fresh about your approach (June 19, July 1), inventing a snappy keynote statement (July 1-2), and pulling all of these elements together into the magic first 100 words (July 2).

All of that, my friends, will enable you to move gracefully and professionally into conversation with anyone even vaguely affiliated with the publishing industry. Now you’re ready to start practicing what to say after that.

To put it another way, from here on out we’re going to be talking about what you should say after the agent of your dreams responds to your magic first hundred words with, “Why, yes, Stalwart Writer, I would like to hear more about this marvelous book of which you speak. Enlighten me further, and awe me.”

Okay, so maybe the average Manhattanite agent doesn’t speak like an extra in a production of Robin Hood. The fact remains, if you’ve been following this series and doing your homework, you already have something prepared for that precious moment when someone in the industry turns to you and says, “So, what do you write?”

Now, we’re preparing for that even more fruitful moment when an agent sighs, glances longingly at the pasta bar just a few feet ahead of her, and says, “Yeah, sure, intrepid writer who has just accosted me, you may have 30 seconds of my time.”

Moments like this were just made for the elevator speech.

For those of you joining us late in the series, an elevator speech is a 3 — 4 sentence description of the protagonist and central conflict of your book, couched in the present tense. As we discussed yesterday, it is not a plot summary, but an introduction to the main character(s) by name and an invitation to the listener to ask for more details.

Believe it or not, most of you probably already have a fair amount of experience constructing an elevator speech for your book: such a description is typically the second paragraph of a classically-constructed query letter. This is hardly accidental — a pitch is, after all, more or less a verbal query letter. (If anything I’ve said in this paragraph is a major surprise to you, I would strongly advise checking out the mysteriously-titled HOW TO WRITE A QUERY LETTER category on the list at right.)

Not entirely surprisingly, then, query letters and elevator speeches often share focus problems. All too often, for instance, the constructors of both will go off on tangents, detailing how difficult it is to find an agent or boasting about how this is the best book ever written. And like the descriptive paragraph of a query letter, elevator speeches all too often get bogged down in plot details.

But summarization is not what’s required, in either instance — and if more aspiring writers realized that, people on both ends of the querying and pitching processes would be significantly happier, I suspect.

Do I hear some of you out there moaning, or are you merely thinking very loudly? I could have sworn I just heard someone cry, “But Anne, I spent MONTHS over my query letter, and I never got the descriptive part under two-thirds of a page! How do you expect me to be able to make my book sound fascinating in half that many words, and out loud?”

In a word: strategy. (To be followed shortly by a second word, as well as a third and a fourth: practice, practice, and practice.)

Here are a few tips:

1) Be specific about who your protagonist(s) is (are) and what’s happening to him/her/it/them.
Nothing makes a hearer’s eyes glaze over faster than a spate of generalities that might apply to the nearest 100,000 people. In a novel or memoir, events do not happen to people in general: they happen to a specific person or group of people with individual quirks. Give a taste of that.

I know it’s hard in such a short speech, but believe me, a single memorable character trait or situational twist is worth paragraphs and paragraphs of generalities.

2) Emphasize what is fresh about your story, not its similarities to other books.
If I had a penny for every time I’ve heard a pitcher say, “It’s just like BESTSELLER X, but with Twist Y,” I would build a rock-candy mountain just south of Winnipeg and invite all Canadian children to feast for a week. It’s just not very efficient use of brief elevator speech time; the keynote is a better place to draw such parallels, if you feel you must.

Why isn’t it efficient? Because the elevator speech is NOT about indicating genre or book category — which, to someone in the industry, is precisely what citing an earlier successful book in your chosen book category achieves — but once you’ve told an agent or editor what your book category is, getting specific about a similar book is actually a trifle redundant.

It also makes your book seem less original, at least at the elevator speech stage — here is where you need to wow your hearers with the uniqueness of your premise, your protagonist, and your approach. Making your book sound like a rehash of a well-worn concept is not usually the best way to accomplish that.

3) Try not to bottom-line the plot — and definitely avoid clichés.
Steer clear of sweeping statements on the order of, “…and in the process, he learned to be a better axe murderer — and a better human being.” Or “Their struggles brought them closer together as a couple AND won her the election.” Or, heaven forbid, “Can they learn to live happily ever after?”

Writers often incorporate the sort of terminology used to promote TV shows and movies — but in an elevator speech (or a query letter — or a pitch, for that matter), the last reaction a writer wants to evoke is, “Gee, this sounds like the movie-of-the-week I saw last night.”

Translation: this technique doesn’t show off your creativity as a plot-deviser, any more than the use of clichés would display your talent for unique phraseology. You want to make your story sound original and fresh, right?

4) Enliven your account with concrete, juicy details that only you could invent.

Yes, in 3-4 sentences. You’re a writer: making prose interesting is what you DO, right?

5) Include at least one strong MEMORABLE image.
This should be a mental picture that your hearer will remember after you walk away, business card and request for the first fifty pages clutched firmly to your heaving bosom.

Ideally, this image should be something that the hearer (or our old pal Millicent, the agency screener) has never heard before. And it needn’t be a visual detail, either: the other senses tend to be seriously under-utilized in elevator speeches.

Just makes sure it sticks in the mind.

6) Present your protagonist as the primary actor in the plot, not as the object of the action.
You wouldn’t believe how many pitches portray characters who only have things happen TO them, rather than characters who DO things to deal with challenging situations. If I had a penny for each of THOSE I’ve heard, I’d build THREE of those rock-candy mountains, one in each of the NAFTA nations, for the delight of local children.

Don’t underestimate the importance of establishing your protagonist as active: believe me, every agent and editor in the biz has heard thousands of pitches about protagonists who are buffeted about by fate, who are pushed almost unconsciously from event to event not by some interior drive or conflict, but because the plot demands it.

Long-time readers of this blog, chant with me now: “Because the plot requires it” is NEVER a sufficient answer to “Why did that character do that?”

The books being pitched may not actually have passive protagonists — but honestly, it’s very easy to get so involved in setting up the premise of the book in an elevator speech that the protagonist can come across as passive, merely caught in the jaws of the plot.

There are a few code words that will let an industry-savvy listener know that your protagonist is fully engaged and passionately pursing the goals assigned to her in the book. They are, in no particular order: love, passion, desire, dream, fate (kismet will do, in a pinch), struggle, loss, and happiness. Any form of these words will do; a gerund or two is fine.

I’m serious about this. This is recognized code.

7) Make sure that the tone of your elevator speech matches the tone of your book.
You’d be surprised at how often this basic, common-sense principle is overlooked by your garden-variety pitcher. Most elevator speeches and pitches come across as deadly serious — usually more a reflection of the tension of the pitching situation than the voice of the book.

This undersells the book, frankly. If the book is a steamy romance, let the telling details you include be delightfully sensual; if it is a comic fantasy, show your elves doing something funny. Just make sure that what you give is an accurate taste of what a reader can expect the book as a whole to provide.

Next time, I shall give a few concrete examples, so you may see these rules in practice. In the meantime, happy Independence Day, everybody, and keep up the good work!

Posted on - No Comments on Building block of the pitch #5: the magic first hundred words, or, as I like to think of it, the formula for urbanity

Building block of the pitch #5: the magic first hundred words, or, as I like to think of it, the formula for urbanity

Okay, today is where this series starts to get exciting: if you’ve been following my lightning-fast posts for the past couple of weeks, and doing your homework, you have already constructed several significant building blocks of your pitch. (You’ve constructed quite a bit of a good query letter, too, but I’ll come back to that after I’ve run all the way through the pitching cycle.)

Really, you’re to be congratulated; you’re already far more prepared to market your work than 90% of the writers who slink into pitch meetings.

I’m quite serious about this. By now, you have faced some of the most basic fears most writers harbor about pitching (June 20, 21, 24), determined your book’s category (June 26-27), identified your target market and figured out how to describe it to folks in the industry (June 27-28), figured out what about it is fresh (June 19, July 1), come up with a few strong selling points (June 29-30), and developed a snappy keynote statement (July 1).

To put all that in terms of gaining fluency in a foreign language, you’ve already learned enough to order a meal in a fancy restaurant in Publishingland. By the end of the next couple of posts, you’re going to be able to chat with the waiter.

Impossible, you say? Read on.

Today, I’m going to show you how to pull all of the elements you’ve already constructed together into the first hundred words you say to anyone you meet at a writer’s conference. With these first hundred words, even the shyest, most reclusive writer can launch into a professional-sounding discussion with anyone in the publishing industry.

And I do mean ANYONE, be it an agent or editor to whom you are pitching, a writer who is sitting next to you in a class, or the person standing next to you while you are dunking your teabag in hot water, trying to wake up before the 8 a.m. agent and editor forum.

Nifty trick, eh?

Once again, I must add a disclaimer about my own tendency toward iconoclastism: this strategy is an invention of my own, because I flatly hate the fact that the rise of pitching has made it necessary for people whose best talent is expressing themselves at length and in writing to sell their work in short, verbal bursts. I feel that pitching unfairly penalizes the shy and the complex-minded, in addition to tending to sidestep the question that agents and editors most need to know about a brand-new writer: not can she speak, but can she write?

However, since we’re stuck with pitching and querying as our two means of landing agents, we need to make the best of it. But — as some of you MAY have figured out by now — I don’t believe that just telling writers to compress their lives’ work into three sentences is sufficient preparation for doing it successfully.

In fact, I think that encouraging writers to think that those three sentences are all that is needed to sell a book is short-sighted, inaccurate — and is an almost sure-fire recipe for ending up feeling tongue-tied and helpless in a pitching situation.

Over the years, I’ve watched hundreds and hundreds of stammering writers struggle to express themselves at conferences all over the country. Not just because pitching is genuinely hard, but also because they had blindly followed the pervasive pitching advice and prepared only three sentences — no more, no less — about their books.

Which left them with precisely nothing else to say about it, or at least nothing else that they had polished enough to roll smoothly off their tongues.

Seriously, this species of brain freeze happens all the time to good writers, squelching their big chance to make a connection with the right person to help their book to publication. Frequently, these poor souls forget even to introduce themselves prior to giving their official 3-line pitch; most of the time, they walk out of the pitch without having told the agent what kind of book it is.

Leaving the agent or editor understandably confused and frustrated, as you may well imagine.

The results, I’m afraid, are relatively predictable: a meeting that neither party can feel good about, and one that ends without a request to submit pages.

Frankly, I think it’s rather cruel to put well-meaning people in this position. There is certainly a place in the publishing industry for the three-sentence pitch — quite a significant place, about which I will tell you over the next few days — but there is information about you and your book that should logically be mentioned BEFORE those three sentences, so the agent or editor to whom you are pitching knows what the heck you are talking about.

In answer to that gigantic unspoken cry of, “What do you mean, I have to say something to an agent or editor BEFORE I pitch! I was told I had to prepare only three sentences, total, and I would be home free!” we all just heard, I can only reply: yes, yes, I know. But I have literally never seen a conference brochure that gave advice on what to say BEFORE a pitch.

The fact is, simple etiquette forbids charging up to a total stranger, even if you have an appointment with her, and blurting, “There’s this good actor who can’t get a job, so he puts on women’s clothing and auditions. Once he’s a popular actress, he falls in love with a woman who doesn’t know he’s a man.”

That’s a Hollywood-style pitch for Tootsie, by the way, a great story. But even if you run up to an agent and shout out the best pitch for the best story that ever dropped from human lips, the agent is going to wonder who the heck you are and why you have no manners.

Mastering the magic first hundred words will transform you from the Jerry Lewis of pitchers into the Cary Grant of same. Urbanity is key here, people: ideally, both pitcher and pitchee should feel at ease; observing the niceties is conducive to that.

And not just for reasons of style; I’m being practical. Trust me, in the many, many different social situations where a writer is expected to be able to speak coherently about her work, very few are conducive to coughing up three sentences completely out of context. There are social graces to be observed.

So take it away, Cary.

The goal of my first hundred words formula is to give you a lead-in to any conversation that you will have at a writer’s conference, or indeed, anywhere within the profession. Equipped with these magic words, you can feel confident introducing yourself to anyone, no matter how important or intimidating, because you will know that you are talking about your work in a professional manner.

Whetted your appetite yet? Ready to learn what they are? Here goes:

”Hi, I’m (YOUR NAME), and I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE).”

Voilà! You are now equipped to start a conversation with anybody at any writing event in the English-speaking world.

These magic words — which, you will note, are NOT generic, but personalized for YOUR book — will introduce you and your work in the language used by the industry, establishing you right off the bat as someone to take seriously.

You’re welcome.

The beauty of the first hundred words formula (if I do say so myself) is its versatility. If you learn them by heart, you can walk into any pitching situation — be it a formal, 15-minute meeting with the agent of your dreams or a chance meeting at the dessert bar when you and an editor are reaching for the same miniature éclair — confident that you can comport yourself with ease and grace.

Why is so important to introduce yourself gracefully — and get to your point quickly? Well, agents and editors are (as I believe I may have mentioned seven or eight hundred times before) MAGNIFICENTLY busy people; they honestly do prefer to work with writers to whom they will not have to explain each and every nuance of the road to publication.

(That’s my job, right?)

It’s natural to be hesitant when approaching someone who could conceivably change your life. But think about what even a brief flare-up of shyness, modesty, or just plain insecurity at the moment of approach can look like from their perspective. By the time the average pitcher has gotten around to mentioning her book after several minutes of shilly-shallying, the agent in front of her has usually already mentally stamped her foreheads with “TIME-CONSUMING” in bright red letters.

Which means, in practical terms, that in any subsequent pitch, her book is going to have to sound amazing, rather than just good, for the agent to want to see it. And in a hallway encounter, she might not get to pitch at all.

By introducing yourself and your work in the lingua franca of the industry, however, you will immediately establish yourself as someone who has taken the time to learn the ropes. Believe me, they will appreciate it.

I’m sensing some insecurity out there, amn’t I? “But Anne,” I hear some of the more modest amongst you protest, “I DON’T know much about how publishing works. They’ll see through my false mask of confidence right away. And look — that agent has a knife! AHHHHHH!” (Sound of talented body thudding onto the ground.)

Would this be a good time to point out that the vast majority of aspiring writers radically overestimate how scary interacting with an agent or editor will be, building it up in their minds until it can seem downright life-threatening?

Which is, of course, ridiculous: in my experience, very few agents come to conferences armed. In their natural habitat, they will only attack writers if provoked, wounded, or very, very hungry.

Seriously, most genuinely like good writing and good writers; apart from a few sadists who get their jollies bullying the innocent, they’re not there to pick fights. A pitch, either in a formal or an informal context, is not an exercise in an agent or editor’s trying to trick an aspiring writer into making a career-destroying mistake. They come to these conferences to find talent.

They want to like you, honest.

But they will like you better if you meet them halfway. Let’s take another gander at those magic first hundred words, to see precisely how far they can bridge that gap:

”Hi, I’m (YOUR NAME), and I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE).”

Believe me, to an agent or editor who has been listening to writers stammer helplessly all day, this simple speech will be downright refreshing. Quite apart from the content conveying what they actually want to KNOW — again, something of a rarity in a three-line pitch — the magic first hundred words also say:

”Hi, I’m a polite and professional writer who has taken the time to learn how you and your ilk describe books. I understand that in order to make a living, you need to be able to pitch good books to others, so I have been considerate enough to figure out both the BOOK CATEGORY and TARGET MARKET. Rather than assuming that you have no individual tastes, I am now going to run the premise by you: (KEYNOTE).”

What’s to see through? Over the past couple of weeks, you HAVE done all these things, right?

Practice your magic first hundred words until they flow out of your smoothly, without an initial pause. And not just in your mind: OUT LOUD, so you get used to hearing yourself say them. Only repetition will make them feel natural.

Which is a perfectly lovely reason not to save the magic first hundred words for the important folks at a conference, but to use them to introduce yourself to the writer standing ahead of you in the registration line. And the one behind you, as well as the people sitting around you at the first seminar on the first day.

In fact, it would be perfectly accurate to say that any writers’ conference anywhere in the world will be stuffed to capacity with people upon whom to practice this speech. Knock yourself out.

One caveat about using these words to meet other writers at a conference: they’re a great introduction, but do give the other party a chance to speak as well. It is accepted conference etiquette to ask the other party what HE writes before you start going on at too great length about your own work. So if you find that you have been speaking for more than a couple of minutes to a fellow writer, without hearing anyone’s voice but your own, make sure to stop yourself and ask what the other writer writes.

In this context, the very brevity of the first 100 words will ensure that you are being polite; if your new acquaintance is interested, he will ask for more details about your book.

I mention this, because it’s been my experience that writers, especially those attending their first conferences, tend to underestimate how much they will enjoy talking to another sympathetic soul about their work. It’s not at all unusual for a writer to realize with a shock that he’s been talking non-stop for twenty minutes.

Completely understandable, of course. We writers are, by definition, rather isolated creatures: we spend much of our time by ourselves, tapping away at a keyboard. Ours is one of the few professions where a touch of agoraphobia is actually a professional advantage, after all.

It can be very lonely — which is precisely why you’re going to want to use the magic first hundred words to introduce yourself to as many kindred souls as you possibly can at a conference. What better place to meet buddies to e-mail when you feel yourself starting to lose momentum? Where else are you more likely to find talented people eager to form a critique group?

Not to mention the distinct possibility that some of those people sitting next to you in seminars are going to be household names someday.

This is, in fact, an excellent place for a writer to find new friends who GET what it’s like to be a writer. And at that, let no one sneeze.

Let’s face it, most of our non-writing friends’ curiosity about what we’re DOING for all that time we’re shut up in our studios is limited to the occasional, “So, finished the novel yet?” and the extortion of a vague promise to sign a copy for them when it eventually comes out.

(Word to the wise: get out of the habit NOW of promising these people free copies of your future books: nowadays, authors get comparatively few free copies; you don’t want to end up paying for dozens of extra copies to fulfill all those vague past promises, do you?)

Back to my original point: at a writers’ conference, or even at a pitch meeting, the euphoria of meeting another human being who actually WANTS to hear about what you are writing, who is THRILLED to discuss the significant difficulties involved in finding time to write when you have a couple of small children scurrying around the house, who says fabulously encouraging things like, “Gee, that’s a great title!”

Well, let’s just say it’s easy to get carried away.

For the sake of the long-term friendships you can make at a conference, make sure you listen as much as you talk. For your conversational convenience, the magic first hundred words transform readily into questions about what concerns writers:

”Hi, what’s your name? What do you write? Who is your target audience? What’s your premise?

Senseing a theme here?

By all means, though, use your fellow conference attendees to get used to speaking your first hundred words — and your pitch, while you’re at it. It’s great practice, and it’s a good way to meet other writers working in your genre. Most writers are genuinely nice people — and wouldn’t it be great if, on the day your agent calls you to say she’s received a stellar offer for your first book, if you knew a dozen writers that you could call immediately, people who would UNDERSTAND what an achievement it was?

Trust me on this one: you don’t want to have to wonder whom to call when that happy day comes.

Practice, practice, practice those first hundred words, my friends, until they roll off your tongue with the ease of saying good morning to your co-workers. They’re going to be your security blanket when you’re nervous, and your calling card when you are not.

Starting tomorrow, we’ll be moving to the elevator speech (that’s those pesky three sentences we’ve all heard so much about), so do plan to take some time off from barbequing and watching fireworks to join us here.

After that, we’ll be ready for the home stretch: pulling it all together for the pitch proper. Can the query letter be far behind?

You’re doing really, really well — keep up the good work!

Posted on - 2 Comments on Building block of the pitch #3, part II: you’ve gotta have heart, miles and miles and miles of heart — oh, and make a professional pitch for your work as well.

Building block of the pitch #3, part II: you’ve gotta have heart, miles and miles and miles of heart — oh, and make a professional pitch for your work as well.

Yesterday, I suggested that a dandy way to prepare for a conversation with a real, live agent or editor was to sit down and come up with a list of selling points for your book. Or, if you’re pitching nonfiction, how to figure out the highlights of your platform.

Not just vague assertions about why an editor at a publishing house would find it an excellent example of its species of book — that much is assumed, right? — but reasons that an actual real-world book customer might want to pull that book from a shelf at Barnes & Noble and carry it up to the cash register.

It may seem like a pain to generate such a list before you pitch or query, but believe me, it is hundreds of times easier to land an agent for a book if YOU know why readers will want to buy it. Trust me, “I spent three years writing it!” is not a reason that is going to fly very well with agents and editors.

Why? Well, pretty much everyone who approaches them has expended scads of time, energy, and heart’s blood on his book; contrary to what practically every movie involving a sports competition has implicitly told you, a writer’s WANTING to win more than one’s competitors is not going to impress the people making decisions about who does and doesn’t get published.

I’m not bringing this up randomly — many, many pitchers (and quite a few queriers as well) make the serious marketing mistake of giving into the impulse to tell the pitchee about how HARD it was to write this particular book, how many agents have rejected it, at how many conferences they’ve pitched it, etc. (For some extended examples, please see my earlier post on the subject.)

They believe, apparently, that pitching (or querying) is all about demonstrating just how much their hearts are in their work. As charming as that may be (or pathetic, depending upon the number of tears shed during the description), this approach typically does not work. In fact, what it generally produces is profound embarrassment in both listener and pitcher.

Which is why, counterintuitively, figuring out who will want to read your book and why IS partially about heart: preventing yours from getting broken while trying to find a home for your work.

I’m quite serious about this. Apart from the very real benefits having such a list by your side when pitching, I like to ask writers about their books’ selling points before they pitch or query in order to pull the pin gently on a grenade that can be pretty devastating to the self-esteem. A lot of writers mistake professional questions about marketability for critique, hearing the fairly straightforward question, “So, why would someone want to read this book?” as “Why on earth would ANYONE want to read YOUR book? It hasn’t a prayer!”

Deriving these impressions, some writers shrink away from agents and editors who ask it — a reluctance to hear professional feedback which, in turn, can very easily lead to an unwillingness to pitch or query.

“They’re all so mean,” such writers say, firmly keeping their work out of the public eye.

This response makes me sad, because the only book that hasn’t a prayer of being published is the one that is never submitted at all. There are niche markets for practically every taste, after all. Your job in generating selling points is to SHOW (not tell) that there is indeed a market for your book.

Ooh, that hit some nerves, didn’t it? I can practically hear some of you, particularly novelists, tapping your feet impatiently. “Um, Anne?” some of you seem to be saying, with a nervous glance at your calendars, “I can understand why this might be a useful document for querying by letter, or for sending along with my submission, but have you forgotten that I will be giving VERBAL pitches at a conference just a couple of short weeks away? Is this really the best time to be spending hours coming up with my book’s selling points?”

My readers are so smart; you always ask the right questions at precisely the right time.

Before you pitch is EXACTLY when you should devote some serious thought to your book’s selling points. Because, you see, if your book has market appeal over and above its writing style (and the vast majority of books do), YOU SHOULD MENTION IT IN YOUR PITCH. Not in a general, “Well, I think a lot of readers will like it,” sort of way, but by citing specific, fact-based REASONS that they will clamor to read it.

Preferably backed by verifiable statistics.

Why? Because it will make you look professional in the eyes of the agent or editor sitting in front of you. And because, really, no agent is going to ask to see a manuscript purely because its author says it is well-written, any more than our old pal Millicent the screener would respond to a query that mentioned the author’s mother thought the book was the best thing she had ever read with a phone call demanding that the author overnight the whole thing to her.

“Good enough for your mom? Then it’s good enough for me!” is not, alas, a common sentiment in the industry. (But don’t tell Mom; she’ll be so disappointed.)

Enough pep talk for today; let’s get back to work.

Last time, I concentrated on the standard writing résumé bullet points yesterday, but try not to get too bogged down in listing the standard prestige points. Naturally, you should include any previous publications and/or writing degrees on your list of selling points, but if you have few or no previous publications, awards, and writing degrees to your credit, do not despair. I am going through a long list of potential categories in order that everyone will be able to recognize at least a couple of possibilities to add to her personal list.

(5) Relevant life experience. This is well worth including, if it helped fill in some important background for the book. Is your novel about coal miners based upon your twenty years of experience in the coalmining industry? Is your protagonist’s kid sister’s horrifying trauma at a teen beauty pageant based loosely upon your years as Miss Junior Succotash? Mention it.

And if you are writing about firefighting, and you happen to be a firefighter, you need to be explicit about it. It may seem self-evident to YOU, but remember, the agents and editors to whom you will be pitching will probably not be able to guess whether you have a platform from just looking at you.

There’s a reason that they habitually ask NF writers, “So, what’s your platform?” after all.

What you should NOT do, however, is stammer out in a pitch meeting (or say in a query letter) that your novel is “sort of autobiographical.” To an agent or editor, this can translate as, “This book is a memoir with the names changed. Since it is based upon true events, I will be totally unwilling to revise it to your specifications.”

The distinction I am drawing here is a subtle one, admittedly. Having the background experience to write credibly about a particular situation is a legitimate selling point: in interviews, you will be able to speak at length about the real-life situation.

However, industry professionals simply assume that fiction writers draw upon their own backgrounds for material. But to them, a book that recounts true events in its author’s life is a memoir, not a novel. Contrary to the pervasive movie-of-the-week philosophy, the mere fact that a story is true does not make it more appealing; it merely means potential legal problems.

Translation: until folks in the industry have forgotten about the A MILLION LITTLE PIECES fiasco, it’s not going to be a good idea to include the fact that a novel is semi-autobiographical in your pitch.

(6) Associations and affiliations. If you are writing on a topic that is of interest to some national organization, bring it up here. Also, if you are a member of a group willing to promote (or review) your work, mention it.

Some possible examples: the Harpo Marx Fan Club has 120, 000 members in the U.S. alone, as well as a monthly newsletter, guaranteeing substantial speaking engagement interest; Angelina Jolie is a well-known graduate of Yale University, which guarantees a mention of her book on tulip cultivation in the alumni newsletter. Currently, the Yale News reaches over 28 million readers bimonthly.

(Perhaps it goes without mentioning, but I pulled all of the examples I am using here out of thin air. Probably not the best idea to quote me on any of ‘em, therefore.)

(7) Trends and recent bestsellers. If there is a marketing, popular, or research trend that touches on the subject matter of your book, state it here. If there has been a recent upsurge in sales of books on your topic, or a television show devoted to it, mention it. (Recent, in industry terms, means within the last five years.)

Even if these trends support a secondary subject in your book, they are still worth including. If you can back your assertion with legitimate numbers (see last weekend’s earlier posts on the joys of statistics), all the better.

Some possible examples: novels featuring divorced mothers of small children have enjoyed a considerable upswing in popularity in recent years. A July, 2008 search on Amazon.com revealed over 1,200 titles; ferret ownership has risen 28% in the last five years, according to the National Rodent-Handlers Association; last year’s major bestseller, THAT HORRIBLE GUMBY by Pokey, sold over 97 million copies. It is reasonable to expect that its readers will be anxious to read Gumby’s reply.

(8) Statistics. At risk of repeating myself, if you are writing about a condition affecting human beings, there are almost certainly statistics available about how many people in the country are affected by it. By listing the real statistics here, you minimize the probability of the agent or editor’s guess being far too low. Get your information from the most credible sources possible, and cite them.

Some possible examples: 400,000 Americans are diagnosed annually with Inappropriate Giggling Syndrome, creating a large audience potentially eager for this book; according to a recent study in the TORONTO STAR, 90% of Canadians have receding hairlines — pointing to an immense potential Canadian market for this book.

(9) Recent press coverage. I say this lovingly, of course, but people in the publishing industry have a respect for the printed word that borders on the irrational. Thus, if you can find recent articles related to your topic, list them as evidence that the public is eager to learn more about it.

Possible example: so far in 2008, the CHICAGO TRIBUNE has run 347 articles on mining accidents, pointing to a clear media interest in the safety of mine shafts.

(10) Your book’s relation to current events and future trends. I hesitate to mention this one, because it’s actually not the current trends that dictate whether a book pitched or queried now will fly off the shelves after it is published: it’s the events that will be happening THEN.

Current events are inherently tricky, since it takes a long time for a book to move from proposal to bookstand. Ideally, your pitch to an agent should speak to the trends of at least two years from now, when the book will actually be published.

(In response to that loud unspoken “Whaaa?” I just heard out there: after you land an agent, figure one year for you to revise it to your agent’s specifications and for the agent to market it — a conservative estimate, incidentally — and another year between signing the contract and the book’s actually hitting the shelves. If my memoir had been printed according to its original publication timeline, it would have been the fastest agent-signing to bookshelf progression of which anyone I know had ever heard: 16 months, a positively blistering pace.)

If you can make a plausible case for the future importance of your book, do it here. You can also project a current trend forward. Some examples: at its current rate of progress through the courts, Christopher Robin’s habeas corpus case will be heard by the Supreme Court in late 2009 – guaranteeing substantial press coverage for Pooh’s exposé, OUT OF THE TOY CLOSET; if tooth decay continues at its current rate, by 2012, no Americans will have any teeth at all. Thus, it follows that a book on denture care should be in ever-increasing demand.

(11) Particular strengths of the book. You’d be surprised at how well a statement like, “BREATHING THROUGH YOUR KNEES is the first novel in publishing history to take on the heartbreak of kneecap displasia,” can work in a pitch or a query letter. If it’s true, that is.

So what is your book’s distinguishing characteristic? How is it different and better from other offerings currently available within its book category? How is it different and better than the most recent bestseller on the subject?

One caveat: avoid cutting down other books on the market; try to point out how your book is GOOD, not how another book is bad.

Why Publishing is a small world: you can never be absolutely sure that the person to whom you are pitching DIDN’T go to college with the editor of the book on the negative end of the comparison. Or date the author. Or represented the book himself.

I would STRONGLY urge those of you who write literary fiction to spend a few hours brainstorming on this point. How does your book deal with language differently from anything else currently on the market? How does its dialogue reveal character in a new and startling way? Why might a professor choose to teach it in an English literature class?

Again, remember to stick to the FACTS here, not subjective assessment. It’s perfectly legitimate to say that the writing is very literary, but don’t say that the writing is gorgeous.

Even if it undeniably is.

Why not? Well, that’s the kind of assessment that publishing types tend to trust only if it comes from one of three sources: a well-respected contest (in the form of an award), the reviews of previous publications — and the evidence of their own eyes.

Seriously, this is a notorious industry pet peeve: almost universally, agents and editors tend to respond badly when a writer actually SAYS that his book is well-written; they want to make up their minds on that point themselves. It tends to provoke a “Show, don’t tell!” response.

In fact, it’s not at all unusual for agents to tell their screeners to assume that anyone who announces in a query letter that this is the best book in the Western literary canon is a bad writer. Next!

So be careful not to sound as if you are boasting. If you can legitimately say, for instance, that your book features the most sensitive characterization of a dyslexic 2-year-old ever seen in a novel, that will be heard as a statement of fact, not a value judgment.

Stick to what is genuinely one-of-a-kind about your book — and don’t be afraid to draw direct factual comparisons with other books in the category that have sold well recently. For example: while Jennifer Anniston’s current bestseller, EYESHADOW YOUR WAY TO SUCCESS, deals obliquely with the problem of eyelash loss, my book, EYELASH: THE KEY TO A HAPPY, HEALTHY FUTURE, provides much more detailed guidelines on eyelash care.

(12) Research. If you have done significant research or extensive interviews for the book, list it here. This is especially important if you are writing a NF book, as any background that makes you an expert on your topic is a legitimate part of your platform.

Some possible examples: Leonardo DiCaprio has spent the past eighteen years studying the problem of hair mousse failure, rendering him one of the world’s foremost authorities; Bruce Willis interviewed over 600 married women for his book, HOW TO KEEP THE PERFECT MARRIAGE.

(13) Promotion already in place. Yes, the kind of resources commonly associated with having a strong platform — name recognition, your own television show, owning a newspaper chain, and the like — but more modest promotional efforts are worth listing as well.

Having a website already established that lists an author’s bio, a synopsis of the upcoming book, and future speaking engagements carries a disproportionate weight in the publishing industry — because, frankly, the publishing industry as a whole has been a TRIFLE slow to come alive to the promotional possibilities of the Internet, beyond simply throwing up static websites.

So almost any web-based marketing plan you may have is going to come across as impressive. Consider having your nephew (or some similarly computer-savvy person who is fond enough of you to work for pizza) put together a site for you, if you don’t already have one.

(14) What makes your take on the subject matter of your book fresh. Remember a few weeks back, when I was talking about the distinction between a fresh book concept and a weird one? Well, this is the time to bring up what makes your work new, exciting, original. (And if you missed that discussion, you might want to check out the FRESHNESS IN MANUSCRIPTS category at right.)

I like to see EVERY list of selling points include at least one bullet’s worth of material addressing this point, because it’s awfully important. If YOU don’t know what makes your book different and better than what’s already on the shelves, how can you expect an agent or editor to guess?

Again, what we’re looking for here are not merely qualitative assessments (“This is the best book on sailboarding since MOBY DICK!”), but content-filled comparisons (“It’s would be the only book on the market that instructs the reader in the fine art of harpooning from a sailboard.”)

Finished brainstorming your way through all of these points? Terrific. Now go through your list and cull the less impressive points. Ideally, you will want to end up with somewhere between 3 and 10, enough to fit comfortably as bullet points on a double-spaced page.

Then reduce each point to a single sentence. Yes, this is a pain for those of us who spend our lives meticulously crafting beautiful paragraphs, but trust me, when you are consulting a list in a hurry, simpler is better.

When your list is finished, label it MARKETING POINTS, and keep it by your side until your first book signing. Or when you are practicing answering the question, “So, what’s your platform?”

Heck, you might even want to have it handy when you’re giving interviews about your book, because once you’ve come up with a great list of reasons that your book should sell, you’re going to want to bring those reasons up every time you talk about the book, right?

Oh, and keep a copy handy to your writing space. It’s a great pick-me-up for when you start to ask yourself, “Now, why I am I putting in all of this work?”

Yes, generating selling points IS a lot of trouble, but believe me, in retrospect, you will be glad to have a few of these reasons written down before you meet with — or query — the agent of your dreams.

Trust me on this one. And remember me kindly when, down the line, your agent or editor raves about how prepared you were to market your work.

Exhausted? I hope not, because for the next couple of weeks, we’re going to be continuing this series at a pretty blistering pace. Tomorrow, I shall move on to constructing those magic few words that will summarize your book in half a breath’s worth of speech.

Be prepared to get pithy, everybody. In the meantime, keep up the good work!

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Building Block of the Pitch #3, in which we begin to figure out PRECISELY why the world not only wants your book, but needs it

Welcome back to my series on building the toolkit to construct a stellar pitch — or a brilliant query letter, for that matter. As I may PERHAPS have intimated before, the essential skills a writer uses for creating each are, if not the same, at least closely related. Note that I called them skills, and not talents. Contrary to popular belief, success in marketing one’s work is not entirely reliant upon the quality of the writing; it’s also about professional presentation.

Which is, in fact, learned. As in any other business, there are ropes to learn.

I cannot stress this enough: pitching and querying well require skills that have little to do with talent. No baby, no matter how inherently gifted in finding la mot juste, has ever crawled out of the womb already informed by the celestial talent-handlers how to make her work appealing to the publishing industry, I assure you.

I wish this were a more widely-accepted truth on the conference circuit. Writers so often plunge into pitching or querying with sky-high hopes, only to have them dashed. But an unprofessional pitch or query letter is generally rejected on that basis, not necessarily upon the book concept or the quality of the writing. Until a book has been marketed properly, it’s virtually impossible to glean writing-related feedback from rejections at all.

So, onerous as it is, it truly behooves writers to start to think like marketers, at least for the few weeks immediately prior to attending a literary conference or sending out a flotilla of queries.

Today, I am — surprise, surprise — going to talk about something pitching classes very seldom address, identifying a book’s selling points. Over the next couple of days, we’re going to work on developing a list of selling points for the book to be pitched or queried.

Specifically, I’m going to ask you to prepare a page’s worth of single-sentence summaries of attributes (the book’s or yours personally) that make the book the best thing since the proverbial sliced bread.

And why bullet-pointed, rather than paragraphs? So you can retrieve precisely the piece of information you need at any given moment, without fumbling for it. Even if sweat is pouring down your face into your eyes and your heart is palpitating, you will be able to sound professional.

And that, my friends, is nothing at which to be sneezing.

Why am I encouraging you to do this? Because a really well-prepared list of selling points is like a really, really tiny press agent that can travel everywhere your manuscript goes. And whose book couldn’t benefit from that?

To be clear: this is not something you absolutely NEED to prepare before you pitch or query, but I think it’s a really, really good idea. But unless you happen to be pitching to my agent after having identified yourself as one of my blog’s readers, it’s unlikely to the point of hilarity that an agent is going to look at you expectantly as soon as you walk into the meeting and say, “Well? Where’s your list.

Even if you are not planning to pitch anytime soon, it is still worth constructing your list of selling points. Pulling together such a document forces you to come up with SPECIFIC reasons that an agent or editor should be interested in your book.

Other than, of course, the fact that you wrote it.

I’m only partially kidding about this last point. Nonfiction writers accept it as a matter of course that they are going to need to explain explicitly why the book is marketable and why precisely they are the best people in the known universe to write it — that mysterious entity called platform. These are specific elements in a standard NF book proposal, even.

Yet ask a fiction writer why his book will interest readers, let alone the publishing industry, and 9 times out of 10, he will be insulted.

Why the differential? Well, as I mentioned earlier in this series, a lot of writers, perhaps even the majority, do not seem to give a great deal of thought to why the publishing industry might be excited about THIS book, as opposed to any other.

Interestingly, though, many do seem to have thought long and hard about why the industry might NOT want to pick up a book. As a long-time pitching coach, I cannot even begin to tote up how many pitches I’ve heard that began with a three-minute description of every rejection the book has ever received.

Not only will constructing a list help you avoid this very common pitfall — it will also aid you in steering clear of the sweeping generalizations writers tend to pull out of their back pockets when agents and editors ask follow-up questions.

Did that gigantic gulping sound I just heard ripping across the cosmos emit from you, dear readers? “Follow-up questions?” the timorous quaver. “You mean that in addition to gasping out a pitch, I have to have enough brain power handy to answer FOLLOW-UP QUESTIONS? I always thought that the agent or editor just listened to the pitch, said yes or no, and that was that.”

Um, no — at least, not if the agent or editor likes what s/he heard you say. As in ordinary conversation, follow-up questions after a pitch are a common indicator of the hearer’s interest in what’s being discussed. One very, very common follow-up question, as it happens, is “Okay, why do you think this story will appeal to readers?”

Stop hyperventilating. It’s a perfectly reasonable question.

What most pitchers do when caught off-guard by such a question is EITHER to start making wild assertions like, “This book will appeal to everyone who’s ever had a mother!” or “Every reader of horror will find this a page-turner!” OR to hear the question as a critique of the book they’re pitching. “Oh, I guess you’re right — no one will be interested,” these poor souls mutter, backing away from the bewildered agent.

Neither course will serve you. As I mentioned the other day, agents and editors tend to zone out on inflated claims about a novel’s utility to humanity in general — although if your book actually CAN achieve world peace, by all means mention it — or boasts that it will appeal to every literate person in America (a more common book proposal claim than one might imagine). They also tend, like most people, to equate a writer’s apparent lack of faith in her own work with its not being ready for the slings and arrows of the marketplace.

A writer’s having thought in advance about what REALISTIC claims s/he can legitimately make about why readers might like the book thus enjoys a significant advantage on the pitching floor.

In short, the selling point sheet prevents you from panicking in the moment; think of it as pitch insurance. Even if you draw a blank three sentences into your pitch, all you will have to do is look down, and presto! There is a list of concrete facts about you and your book.

”Yeah, right,” I hear the more cynical out there thinking. “What is this list, a Ginzu knife? Can it rip apart a cardboard box, too, and still remain sharp enough to slice a mushy tomato?”

Doubt if you like, oh scoffers, but his handy little document has more uses than duct tape — which, I’m told, is not particularly good at mending ducts.

How handy, you ask? Well, for starters:

1. You can have it by your side during a pitch, to remind yourself why your book will appeal to its target market. (Hey, even the best of us are prone to last-minute qualms about our own excellence.)

2. You can use it as a guideline for the “Why I am uniquely qualified to write this book” section of your query letter. (If you don’t know why you might want to include this section, please see the HOW TO WRITE A QUERY LETTER category on the list at right before you write your next.)

3. You can add it to a book proposal, to recap its most important elements at a glance. (My memoir agent liked the one I included in my proposal so much that she now has her other clients add them to their packets, too.)

4. You can tuck it into a submission packet, as a door prize for the agency screener charged with the merry task of reading your entire book and figuring it out whether it is marketable.

5. Your agent can have it in her hot little hand when pitching your book on the phone to editors.

6. An editor who wants to acquire your book can use the information on it both to fill out the publishing house’s Title Information Sheet and to present your book’s strengths in editorial meetings.

Okay, let’s assume that I’ve convinced you that pulling together this list is a good idea. (Just ignore the muffled screams in the background. People who can’t wait until the end of a post to register objections deserve to be gagged, don’t you find?) What might you include on it?

Well, for starters, the names of similar books that have sold well (along with some indication of why your book is different, better, and will appeal to the same demographic), your past publications, credentials, trends, statistics, high points in your background — anything that will make it easier to market your book.

Why are you the best person in the universe to tell this story (or to put it another way: what’s your platform?), and why will people want to read it?

Those of you wise to the ways of the industry are probably already thinking: oh, she means the items on my writing résumé. (And for those of you who do not know, a writing résumé is the list of professional credentials — publications, speaking experience, relevant degrees, etc. — that career-minded writers carefully accrue over the years in order to make their work more marketable. For tips on how to build one from scratch, please see the aptly named BUILDING YOUR WRITING RESUME category at right.)

Yes, list these points, by all means, but I would like to see your list be broader still.

Include any fact that will tend to boost confidence in your ability to write and market this book successfully — and that includes references to major bestsellers on similar topics, to show that there is already public interest in your subject matter.

So it’s time for a good, old-fashioned brainstorming session. Think back to your target market (see the posts of the last two days). Why will your book appeal to that market better than other books? Why does the world NEED this book?

Other than, obviously, the great beauty of the writing.

And yes, literary fiction writers, it would be in your best interest to give some thought to this point, too. As I’ve said before and will doubtless say again, even the most abstruse literary fiction is about something other than just the writing.

So why will the subject matter appeal to readers? How large is the book’s target demographic? And if you were the publicity person assigned to promote the book, what would you tell the producer of an NPR show in order to convince him to book the author?

No need to write pages and pages of justification on each point — a single sentence on each will serve you best here. Remember, the function of this list is ease of use, both for you and for those who will deal with your book in future. Keep it brief, but do make sure that you make it clear why each point is important.

Possible bullet points include (and please note, none of my examples are true; I feel a little silly pointing that out, but I don’t want to find these little tidbits being reported as scandalous factoids in the years to come):

(1) Experience that makes you an expert on the subject matter of your book. This is the crux of a NF platform, of course, but it’s worth considering for fiction, too. If you have spent years on activities relating to your topic, that is definitely a selling point.

Some possible examples: Marcello Mastroianni has been a student of Zen Buddhism for thirty-seven years, and brings a wealth of meditative experience to this book; Clark Gable has been Atlanta’s leading florist for fifteen years, and is famous state-wide for his Scarlett O’Hara wedding bouquets; Tammy Faye Baker originally came to public attention by performing in a show featuring sock puppets, so she is well identified in the public mind with puppetry.

(Actually, I think this last one is at least partially true. But I should probably state up front that otherwise, my examples will have no existence outside my pretty little head, and should accordingly remain unquoted forever after.)

(2) Educational credentials. Another favorite from the platform hit parade. Even if your degrees do not relate directly to your topic, any degrees (earned or honorary), certificates, or years of study add to your credibility.

Yes, even if you are a fiction writer: a demonstrated ability to fulfill the requirements of an academic program is, from an agent or editor’s point of view, a pretty clear indicator that you can follow complex sets of directions. (Believe me, the usefulness of a writer’s ability to follow directions well will become abundantly apparent before the ink is dry on the agency contract: deadlines are often too tight for multiple drafts.)

Some possible examples: Audrey Hepburn has a doctorate in particle physics from the University of Bonn, and thus is eminently qualified to write on atomic bombs; Charlton Heston holds an honorary degree in criminology from the University of Texas, in recognition of his important work in furthering gun usage; Jane Russell completed a certificate program in neurosurgery at Bellevue Community College, and thus is well equipped to field questions on the subject.

(3) Honors. If you have been recognized for your work (or volunteer efforts), this is the time to mention it. (Finalist in a major contest, in this or any other year, anybody?)

Some possible examples: Myrna Loy was named Teacher of the Year four years running by the schools of Peoria, Kansas; Keanu Reeves won the Nobel Prize in Chemistry in 1990 for his research on THE MATRIX; Fatty Arbuckle was named Citizen of the Year of Fairbanks, Alaska. As a result, newspapers in Fairbanks are demonstrably eager to run articles on his work.

(4) Your former publications and public speaking experience. Another good one from the standard platform list. If you have any previous publication whatsoever, list it, EVEN IF IT IS OFF-TOPIC. If your last book in another genre sold well, or if you were affiliated somehow with a book that sold well, mention it.

If you have ever done any public speaking, mention it, too: it makes you a better bet for book signings and interviews. If you have done a public reading of your work, definitely mention it, because very few first-time authors have any public reading experience at all.

Some possible examples: Diana Ross writes a regular column on hair care for Sassy magazine; Twiggy has published over 120 articles on a variety of topics, ranging from deforestation to the rise of hemlines; Marcel Marceau has a wealth of public speaking experience. His lecture series, “Speak Up!” has drawn crowds for years on eight continents.

I feel some of you tensing up out there, but never fear: if you have few or no previous publications, awards, writing degrees, etc. to your credit, do not panic, even for an instance. There are plenty of other possible selling points for your book — but of that array, more follows next time.

Keep up the good work!

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Building block of the pitch #2, part II: the book market’s a banquet of possibilities, and most poor pitchers are starving to death

Last time, I urged you to think about your target reader — and why that reader really wants to read your book, rather than any other book currently on the market. Not only is this useful information to include in your pitch (yes, yes, we’re getting to it) and query letter, but it ALWAYS pays to be prepared in as many ways as possible for questions you may be asked about your book’s market potential.

Remember, your goal in preparing to pitch is not to compress the plot into a single breath’s worth of sentences, to be gasped out as quickly as possible before you fall in a dead faint at the agent’s feet: it’s to be able to present your work intelligently and professionally in a variety of promotional contexts. (And yes, I’m aware that most conference brochures will tell you the opposite. They’re wrong.)

And if you’re going to be talking about your book to people you want to sell it for you, “Who is your target audience?” is not, after all, an unreasonable question for them to ask. Telling them up front shows that you understand what they do for a living.

Which, at most literary conferences, will render you something of a novelty.

Yesterday, I suggested in passing that one good way to identify your book’s target market is to seek out how many people are already demonstrably interested in the book’s subject matter. Not the good folks who are already out there buying novels like yours, bless ‘em, but potential readers with an interest in some aspect of the story you are telling.

What do I mean? Well, in even the most personal literary fiction, even the most intimate memoir is about something other than the writing in the book, right? A sensitive novel about a professional mah-jongg player who falls in love with a bricklayer she meets in her Morris dancing class is arguably not only going to be of interest to inveterate readers of women’s fiction; potentially, those who already participate in mah-jongg, bricklaying, and Morris dancing might well find your book fascinating.

If you doubt that such interests translate into book sales, take a gander at how many books only marginally related to golf there are: quite a few, probably disproportionate to the percentage of the reading population who actually plays the game. But think about Christmas and Father’s Day: these books answer the perennial question, “What do you give the golfer who has everything BUT a thriller about a 5 iron-wielding maniac?”

These people are as legitimately your book’s target market as readers who regularly buy books in your chosen category. Declare them as such. It’s not enough just to tell agents and editors that these additional demographics exist, however. For this information to help you market your book, you’re going to have to get specific.

To go back to yesterday’s example, let’s say you’ve written a charming novel about Tina, a Gen X woman who finds herself reliving the trauma of her parents’ divorce when she was 12. As the better-prepared incarnations of Suzette informed us yesterday (you had to be there), there are 47 Gen Xers currently living in the U.S., roughly half of whom have divorced parents. And half of them are, like Tina, female.

So without reaching at all, Suzette could safely say that almost 12 million Americans already have life experience that would incline them to identify with Tina. That’s a heck of a lot more persuasive, from an agent’s point of view, than merely pointing out that daughters of divorced parents might conceivably find resonance in Suzette’s book.

Nor need Suzette limit herself to the demographic closest to her protagonist’s; she could consider the vocations and avocations of minor characters as well. If Tina’s father is a collector of classic cars, do you think he’s the only one in the country? If her best friend has a child with Down syndrome, wouldn’t your book be interesting to parents dealing with similar issues?

And given that one of the greatest gifts the internet has bestowed upon us all is the ability to create interest-based communities amongst far-flung people, what’s the probability that a simple web search will turn up a support group or an article containing statistics about just how many of these fine people are currently navigating their way across the earth’s crust?

”Whoa!” I hear some of you cry indignantly. “Who do I look like, George Gallup? Wouldn’t any agent or editor who specializes in a book like mine have a substantially better idea of the existing market than I ever could — and what’s more, infinitely greater practical means of finding out the relevant statistics? Do I have to do ALL of the agent’s job for him? When will this nightmare end, oh Lord, when will it end?”

You’re beautiful when you get angry. Especially, as in this case, when annoyance stems from a very real change in the publishing industry: even ten years ago, no one, but no one, would have expected a fiction writer to be able to produce relevant potential target market statistics for her book. (It’s always been standard for NF book proposals.)

And even now, you could probably get away with not quoting actual statistics, as long as you are very specific about whom your ideal reader will be. However, if you do, you run the very serious risk of the agent or editor to whom you are pitching underestimating how big your potential market is.

And when I say underestimating, I’m not talking about a merely imprecise ballpark estimate. I’m talking about an extremely busy publishing professional who hears a pitch or reads a query and thinks, “This would be really appealing to readers who’ve recently experienced deaths in their immediate families, but realistically, how many of them could there be in the United States in any given year? Maybe a hundred thousand? That’s a niche market.”

Niche market, incidentally, is the industry’s polite term for any group of people too small to deserve its own floor-to-ceiling shelf at Barnes & Noble.

But the book described above has millions of readers with direct personal experience of dealing with a loved one’s death. How do I know this? I did some research: in 2004, 8 million people in the US suffered deaths in the immediate family; of those, 400,000 of the survivors were under the age of 25. Before they are old enough to vote, more than 2% of Americans have lost at least one parent. Furthermore, widows and widowers make up 7% of the U.S. population; 45% of women over the age of 65 have been widowed at least once.

If that’s a niche in the book-buying market, I’d hate to see a cave.

How much harm could it possibly do if your dream agent or editor misunderstands the size of your book’s potential audience? Let me let you in on a little industry secret: people in the industry have a very clear idea of what HAS sold in the past, but are not always very accurate predictors about what WILL sell in the future. THE FIRST WIVES’ CLUB floated around forever before it found a home, for instance, as, I’m told, did COLD MOUNTAIN.

And let’s not even begin to talk about BRIDGET JONES. My point is, it might be worth taking some of the prevailing wisdom floating around writers’ conferences with a grain of salt. Acquiring a book is ALWAYS a speculation.

Historically, a book’s getting rejected quite a bit hasn’t necessarily proven a very good predictor of its eventual success. In fact, five of the ten best-selling books of the twentieth century were initially refused by more than a dozen publishers who simply did not understand their market appeal — and refused to take a chance on a first-time author. Get a load of what got turned down as appealing to only a niche market:

Richard Hooker’s M*A*S*H — rejected by 21 publishing houses. {“How many Army doctors could there possibly be?” they must have scoffed. “And who else would care?”)

Thor Heyerdahl’s KON-TIKI — rejected by 20 publishing houses. (Yes, THAT Kon-Tiki. “This might appeal to people who sail for pleasure, but can we afford a novel for the yacht-owning niche?”)

Dr. Seuss’ first book, AND TO THINK THAT I SAW IT ON MULBERRY STREET — rejected by 23 publishing houses. (“Do we really want to confuse children?”)

Richard Bach’s JONATHAN LIVINGSTON SEAGULL — rejected by 18 publishing houses. (“The only person I have ever known who cared about seagulls was my mad great-aunt Kate, who spent her last years wandering down to the beach to offer them caviar on crackers. Next!”)

Patrick Dennis’ AUNTIE MAME — rejected by 17 publishing houses. (I have no idea what they were thinking here; sorry.)

To render these rejections more impressive, these first books were passed upon back when it was significantly easier to get published than it is now. Back then, the major publishing houses were still willing to read unagented work; it was before the computer explosion multiplied submissions exponentially, and before the array of major publishing houses consolidated into just a few.

With this much editorial rejection, can you imagine how difficult it would have been for any of these books to find an agent today, let alone a publisher?

And yet can you even picture the publishing world without any of them? Aren’t you glad they didn’t listen to the prevailing wisdom?

But if you were Richard Hooker today, wouldn’t you take a few moments to verify the number of Korean War veterans (or veterans of any foreign war, or doctors who have served in war zones, or…) BEFORE you composed your first query letter? If for no other reason than to make it easier for your agent to pitch the book to editors, for your editor to pitch it in-house, and the marketing department to pitch it to distributors.

The Internet is a tremendous resource for finding such statistics, although do double-check the sources of statistics you find there — not all of the information floating around the web is credible.

How can you verify the numbers? Call the main branch of public library in the big city closest to you, and ask to speak to the reference librarian. (In Seattle, the Quick Information Line number is 206-386-4636, and the staff is amazing. Send them flowers.) They may not always be able to find the particular fact you are seeking, but they can pretty much invariably steer you in the right direction.

One caveat about information line etiquette: every time I have ever given this advice in a class, at least one writer has come stomping back to me. “I called and asked,” this earnest soul will cry with ire, “but they said they couldn’t help me.” When prodded, they all turn out to have made the same mistake: they called up an information line and said something on the order of, “I am marketing a YA novel about a serial killer. What statistics can you give me?”

Naturally, the info line folks demurred; it’s not their job, after all, to come up with marketing insights for aspiring writers’ books.

What their job does render them eminently qualified to do, on the other hand, is to answer questions like, “Can you tell me, please, how many US high schools offer gun safety classes? And how many students take these classes each year?”

The moral: make your questions as specific as possible, and don’t ask more than three in any given call. (You can always call back tomorrow, right?)

And please, don’t waste their time by telling them WHY you want to know, or you’re likely to end up with statistics about how many first novels on coal-mining beauty queens were sold within the last five years. Keep it short and to the point.

Tomorrow, I shall move on to the next building block of a great pitch: identifying your book’s selling points. In the meantime, keep up the good work!

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Building block of the pitch #2: never assume — and other lessons gleaned from Saturday morning cartoons

Did I overwhelm you yesterday, by cramming everything you always wanted to know about book categories but were afraid to ask into a single post? I hope not; I’ll try to take my Building Blocks of the Pitch series a touch more slowly from here on out. And, as always, if any of you out there find what I’m suggesting confusing, I would MUCH rather that you ask me about it BEFORE you follow my advice than after.

I’m funny that way.

What I hope none of you will do is simply zone out during this series because you aren’t planning on pitching anytime soon. Believe it or not, learning how to give a verbal pitch well will improve your ability to write query letters and synopses — all three are built, after all, out of the same essential components, based upon a firm understanding of how the industry does and doesn’t work.

So as Fat Albert used to say, if you’re not careful, you might learn something before it’s done.

Yesterday, I introduced (quickly) the first building block of a successful pitch: the book category, the terminology that enables everyone in the industry to know instantly which presses, editors, and agents might be interested in a particular book.

Being able to describe one’s book in market terms is as essential for a killer pitch as for an effective query letter. As much as writers seem to adore describing their work as, “Well, it’s sort of a romance, with a thriller plot, a horror villain, and a resolution like a cosy mystery,” agents and editors tend to hear ambiguous descriptions as either waffling, a book’s not being ready to market, or the author’s just not being very familiar with how the industry actually works. The more specific you can be about your book’s category, the more professional you will sound.

Which means, incidentally, that within the pitch setting, you might want to avoid those ever-popular terms of waffle, my writing defies categorization, my book is too complex to categorize, my book isn’t like anything else out there, no one has ever written a book like this before, and it’s sort of autobiographical. Which, translated into industry-speak, come across respectively as I’m not familiar with how books are sold in North America, I don’t know one book category from another, I’m not familiar with the current market in my area of interest — which means, Mr. Agent, that I haven’t been buying your clients’ work lately, I’m not familiar with the history of the book market in my area, and I was afraid people would hurt me if I wrote this story as a memoir.

Hey, I just report the rules; I don’t make ‘em up.

My point is, walking into a pitch meeting NOT knowing how the industry would categorize your book is not smart strategy. It may feel like writing your own tombstone, but commit to a category and state it at the BEGINNING of your pitch, rather than making your hearer guess.

Why? Well, among other things, being up front about it will permit your pitch-hearer to listen to the CONTENT of your pitch, rather than thinking the whole time, “Well, that sounds sort of like a romance, with a thriller plot, a horror villain, and a resolution like a cosy mystery. How on earth am I going to categorize that?”

‘Nuff said, I think.

So let’s assume that you have in hand that vital first building block, your book’s category. This handy tool will not only feature prominently in your pitch, but also on the title page of your manuscript and in the first few lines of your query letter. (If it’s news to you that your title page should include these elements — or if it’s news to you that your manuscript should include a title page at all — please see the YOUR TITLE PAGE category at right before you even CONSIDER submitting any material to an agent or editor.)

Next, I shall be moving on to a more sophisticated marketing tool, one that is not technically required, but will instantly stamp your pitch/query as more professional. I refer, of course, to identifying your target market.

Or, to be more precise, to preparing a concise, well-considered statement of your book’s target market, including an estimate of how many potential buyers are in that demographic group. And yes, Virginia, that can mean talking — dare I say it? — statistics.

Intimidating news to those of us who vastly preferred the verbal section of the SAT to the math, isn’t it? (Actually, I was always good at math, but I suppose my high school calculus teacher didn’t nickname me Liberal Arts Annie for nothing. Still, there’s no fool like a fool playing hooky, so let’s press on.)

I’m not talking about publishing statistics here; I’m talking about easy-to-track-down population statistics — and that comes as a big surprise to practically every aspiring writer who has ever taken my pitching class. “Why,” they almost invariably cry, “shouldn’t I go to the trouble to find out how many books sold in my chosen category last year? Wouldn’t that prove that my book is important enough to deserve to be published?”

Well, for starters, any agent or editor would already be aware of how well books in the categories they handle sell, right? Mentioning the Amazon numbers for the latest bestseller is hardly going to impress them.

Instead, it makes far more sense to discover how many people there are who have already demonstrated interest in your book’s specific subject matter. But before I talk about how one goes about doing that, let’s discuss what a target market is.

Simply put, the target market for a book is the group of people most likely to buy it. It is the demographic (or the demographics) toward which your publisher will be gearing advertising.

Or, to put it another way, who out there needs your book and why?

I know these are not the first questions we writers like to ask ourselves, but if you pictured your ideal reader, who would it be? What books does this reader already buy? Who are her favorite living authors, and what traits do your books share with those that would draw your ideal reader to both?

While we’re at it, who represents her favorite authors, and would those agents be interested in your book?

Do I hear some disgruntled muttering out there? “I’m not a marketer; I’m a writer,” I hear some of you say. “How the heck should I know who is going to buy my book? And anyway, shouldn’t a well-written book be its own justification to anyone but a money-grubbing philistine?”

Well, yes, in a perfect world — or one without a competitive market. But neither is, alas, the world in which we currently live. As nice as it would be if readers flocked to buy our books simply because we had invested a whole lot of time in writing them, no potential book buyer is interested in EVERY book on the market, right? There are enough beautifully-written books out there that most readers expect to be offered something else as well: an exciting plot, for instance, or information about an interesting phenomenon.

To pitch or query your book successfully, you’re going to need to be able to make it look to the philistines like a good investment.

And before anybody out there gets huffy about how the industry really ought to publish gorgeously-written books for art’s sake alone, rather than books that are likely to appeal to a particular demographic, think about what the pure art route would mean from the editor’s POV: if she can realistically bring 4 books to press in the next year (not an unusually low per-editor number, by the way), how many of them can be serious marketing risks, without placing herself in danger of losing her job?

Do Fat Albert and the Cosby kids really need to break down these issues into a song for the likely outcome here to be clear?

It’s very much worth your while to give some thought to your target readership BEFORE you pitch or query, so you may point it out to that nervous editor or market-anxious agent. Try to think about it not as criticism of your book, but as a legitimate marketing question: who is going to read your book, and why?

As with choosing a book category, it pays to be specific. For one thing, it will make you stand out from the crowd of pitchers.

Why? Well, to put it charitably, the vast majority of fiction writers do not think very much about the demographics of their potential readers — which is to say, most don’t seem to consider the question at all. (A luxury, I might point out, that NF writers do not have: NF book proposals invariably have an entire SECTION on target audience. No one ever seems to think that is incompatible with the production of art.) Or when fiction writers are forced to answer the question, they identify their readership in the broadest possible terms.

PLEASE, for your own sake, avoid the oh-so-common trap of the dismissive too-broad answer: women everywhere will be interested in this book; every American will want to buy this; it’s a natural for Oprah. Even in the extremely unlikely event that any of these statements is literally true in your book’s case, agents and editors hear such statements so often that by this point in human history, they simply tune them out.

Especially the one about Oprah.

Seriously, if I had a dime for every time I have heard it, I would own my own publishing house — and the island upon which it stood, the fleet of sailboats to transport books from there to market, and a small navy’s worth of shark-wranglers to keep my employees’ limbs safe while they paddled between editing projects.

Why do sweeping generalizations tend to be ineffectual, you ask? Well, agents and editors do have quite a bit of practical experience with book marketing: they know for a fact that no single book will appeal to EVERY woman in America, for instance. Since they hear such claims so often, after awhile, they just block out all hyperbole.

Coming from authors, that is. Anyone who has ever read a marketing blurb knows that they’re not all that shy about using hyperbole themselves.

Make sure your target market are believable — but don’t be afraid to use your imagination. Is your ideal reader a college-educated woman in her thirties or forties? Is it a girl aged 10-13 who doesn’t quite fit in with her classmates? Is it an office worker who likes easy-to-follow plots to peruse while he’s running on the treadmill? Is it a working grandmother who fears she will never be able to afford to retire? Is it a commuter who reads on the bus for a couple of hours a day, seeking an escape from a dull, dead-end job?

While these may sound like narrow definitions, each actually represents a very large group of people, and a group that buys a heck of a lot of books. Give some thought to who they are, and what they will get out of your book.

Or, to put a smilier face upon it, how will this reader’s life be improved by reading this particular book, as opposed to any other? Why will the book speak to him?

Again, be as specific as you can. As with book category, if you explain in nebulous terms who you expect to read your book, you will simply not be speaking the language of agents and editors.

If you want to make their lives even easier, throw in some concrete numbers, showing just how big your target market actually is — it will make it MUCH easier for them to sell the book to higher-ups. Sales and marketing departments expect agents and editors to be able to speak in numbers — and no matter how much the editors at a publishing house love any given book, they’re unlikely to make an actual offer for it unless the sales and marketing folks are pretty enthused about it, too.

Doesn’t it make sense to make sure the agent and editor fighting for your book have that demographic information at their fingertips, when it’s relatively easy for you to put it there?

Not yet convinced that it would behoove you to go to the additional effort? Let me give you a concrete example of what can happen if a writer is vague about her target market’s demographics.

Aspiring writer Suzette has written a charming novel about an American woman in her late thirties who finds herself reliving the trauma of her parents’ divorce when she was 12. Since the book is set in the present day, that makes her protagonist a Gen Xer, as Suzette herself is. Let’s further assume that like the vast majority of pitchers, she has not thought about her target market before walking into her appointment with agent Briana.

So she’s stunned when Briana, the agent to whom she is pitching, says that there’s no market for such a book. But being a bright person, quick on her feet, Suzette comes up with a plausible response: “I’m the target market for this book,” she says. “People like me.”

Now, that’s actually a pretty good answer — readers are often drawn to the work of writers like themselves — but it is vague. What Suzette really meant was, “My target readership is women born between 1964 and 1975, half of whom have divorced parents. Just under 12 million Americans, in other words — and that’s just for starters.”

But Briana heard what Suzette SAID, not what she MEANT. Since they’ve just met, how reasonable was it for Suzette to expect Briana to read her mind?

The result was that Briana thought: “Oh, God, another book for aspiring writers.” (People like the author, right?) “What does this writer think my agency is, a charitable organization? I’d like to be able to retire someday.”

And what would an editor at a major publishing house (let’s call him Ted) conclude from Suzette’s statement? Something, no doubt, along the lines of, “This writer is writing for her friends. All four of them. Next!”

Clearly, being vague about her target audience has not served Suzette’s interests. Let’s take a peek at what would have happened if she had been a trifle more specific, shall we?

Suzette says: “Yes, there is a target market for my book: Gen Xers, half of whom are women, many of whom have divorced parents.”

Agent Briana thinks: “Hmm, that’s a substantial niche market. 5 million, maybe?”

Sounding more marketable already, isn’t it?

But when Briana pitches it to editor Ted this way, he thinks: “Great, a book for people who aren’t Baby Boomers. Most of the US population is made up of Baby Boomers and their children. Do I really want to publish a book for a niche market of vegans with little disposable income?”

So a little better, but no cigar. Let’s take a look at what happens if Suzette has thought through her readership in advance, and walks into her pitch meetings with Briana and Ted with her statistics all ready to leap off her tongue.

Suzette says (immediately after describing the book): “I’m excited about this project, because I think my protagonist’s divorce trauma will really resonate with the 47 million Gen Xers currently living in the United States. Half of these potential readers have parents who have divorced at least once in their lifetimes. Literally everybody in that age group either had divorces within their own families as kids or had close friends that did. I think this book will strike a chord with these people.”

Agent Briana responds: “There are 47 million Gen Xers? I had no idea there were that many. Let’s talk about your book further over coffee.”

And editor Ted thinks: “47 million! Even if the book actually appealed to only 1% of them, it’s still a market well worth pursuing.”

As scary as it may be to think about, if you are going to make a living as a writer, you will be writing for a public. In order to convince people in the publishing industry that yours is the voice that public wants and needs to hear, you will need to figure out who those people are, and why they will be drawn toward your book.

If you don’t want to make a living at it, of course, you needn’t worry about marketing realities; writing for your own pleasure, and that of your kith and kin, is a laudable pursuit. But if you want total strangers to buy your work, you are going to have to think about marketing it to them.

As I have said before, and shall no doubt say many times again: art for art’s sake is marvelous, but an author’s being cognizant of the realities of the market renders it far more likely that her book is going to be successful.

And, to paraphrase Fat Albert, those who don’t do their homework are not as likely to succeed as often as those who do.

Tomorrow, I shall talk about how to dig up specifics about your target demographic relatively painlessly. In the meantime, don’t play hooky, try not to assume, and keep up the good work!

Posted on - 6 Comments on Building block of the pitch #1: navigating the tricky terrain of book category identification

Building block of the pitch #1: navigating the tricky terrain of book category identification

Yesterday, I warned you that my approach to pitching is a TEENY bit unorthodox. Contrary to the prevailing wisdom, I believe that the definition of pitching successfully is not merely being able to cram an entire 400-page book into three sentences and spit it out coherently.

Call me zany, but it’s true.

Instead, I define pitching success as the ability to speak fluently and persuasively about a book in terms that make an agent or editor likely to say, “Gee, I’d like to read that. Please send me the first 50 pages right away.” I define a pitch’s success by its results, not its conformity to a pre-set model to be used in all instances.

I know: radical.

But thinking of it this way makes it far, far easier to make it through the pitch preparation process, I find: instead of grumblingly adhering to an evidently arbitrary and difficult standard of presentation, you’re gearing up to have all of the marvelously fulfilling conversations of the rest of your life as a professional writer.

Much nicer to wrap your brain around, isn’t it?

Now that you are prepared for my advice to be a bit offbeat, I am not afraid to shock you with my first unorthodox suggestion: DON’T start the pitch-prepping process by sitting down and trying to summarize your book.

Instead, let your first step be figuring out where your book would be placed on the bookshelves of Barnes & Noble, Borders, or a similar chain bookstore.

And no, I don’t mean just in fiction, alphabetically. In a marketing display, what kind of books would be grouped around it? How would it be placed so as to suggest that if the potential buyer liked book X, he would probably be interested in your book as well?

Once you know where the pros would envision your book selling best, you will have both an infinitely easier time pitching AND finding agents to query. Suddenly, those cryptic lists of book types in agents’ guides and opaque conference bio blurbs will spring to life for you.

Unfortunately, the vast majority of aspiring writers do not do their homework in this respect — and believe me, from the pros’ perspective, it shows in their pitches. The industry defines types of books far more specifically than writers tend to do — and no agent represents every kind of book. The sad fact is, the vast majority of aspiring writers out there have only a vague idea of how their books would be marketed to booksellers.

Yet the FIRST question any editor would ask an agent about a book, or a committee would ask an editor, or a book buyer would ask a publishing house’s marketing department is, “What’s the book category?”

To put it as bluntly as possible, the book category is in fact the industry shorthand for where a book should be directed in order to sell, at every level.

Before I launch into how to figure out where your book belongs, let’s take a look at how the average pitcher deals with this primary question, and why the standard response tends not to impress agents and editors very much.

In the first place, writers often mishear the question as, “So, what is your book about?” rather than what it is, a straightforward question about marketing. Thus, they all too often give exactly the same response they would give anybody who asked the more general latter question at a cocktail party:

“Well (gusty sigh), it’s a novel…mostly, it’s women’s fiction, but I guess it’s also suspense, with thriller elements. And the writing is definitely literary.”

I hate to be the one to break it to you, but to an agent or editor, this kind of response sounds EXACTLY like that noise that Charlie Brown’s teachers used to make: Wah wah wah wah waagh…

Remember, agents and editors think about books as products, rather than merely as works of art or expressions of the inner workings of the writers’ souls. And as products, agents need to sell books to editors, and editors to editorial committees, and marketing departments to distributors, and distributors to bookstores, and bookstores to readers.

And I assure you, a vaguely-defined book is much harder to drag through that process.

So it’s an excellent idea to tell them up front — as in both your pitch and the first few lines of your query letter — what kind of book it is. But in order to make sense to people in the industry, you need to speak their language: pick one of their recognized categories.

In other words, don’t just guess, don’t lump a couple of categories together into a Frankenstein’s monster of a hyphenate, and don’t just make up a category.

How do you know where to start? Take a gander at the back jacket of most hardcover books: you will find, usually in either the upper left corner or just above the barcode, a one- or two-word description. That is the book category.

Now, think about your book. Can you come up with, say, 3-5 titles that are similar to it in subject matter, tone, approach, voice, etc., that have come out in North America within the last five years? Not similar in ALL respects, necessarily — just one or two may be enough.

If you can’t come up with any that are remotely similar, I suspect that you’re not overly familiar with the current book market — a serious liability for anyone hoping to pitch or query a book to someone who makes a living following such trends. If all else fails, start feeding relevant search terms into Amazon and see what comes up.

Once you have your list, go to a bookstore (either physically or online) and see where those books are housed. That is, most likely, where your book would be categorized, too.

You can also go through the generally accepted categories and see what intuitively seems like the best fit. Here is the standard list for fiction:

Fiction (a.k.a. Mainstream Fiction), Literary Fiction, Historical Fiction, Futuristic Fiction (that is not SF. The usual example is THE HANDMAID’S TALE.), Adventure Fiction, Sports Fiction, Contemporary Fiction; Women’s Fiction, Contemporary Women’s Fiction, Chick Lit, Lady Lit, Lad Lit; Romance, Category Romance, Contemporary Romance, Historical Romance (designate period), Paranormal Romance, Romantica, Erotica, Inspirational Romance, Multicultural Romance, Time Travel Romance; Science Fiction, SF Action/Adventure, Speculative SF, Futuristic SF, Alternate History, Cyberpunk; Fantasy, Dark Fantasy, Comic Fantasy, Epic Fantasy; Horror, Paranormal, Vampire Fiction; Thriller, Spy Thriller, Suspense, Romantic Suspense; Mystery, Police Procedural Mystery, Legal Mystery, Professional Mystery, P.I. Mystery, Psychological Mystery, Forensic Mystery, Historical Mystery, Hardboiled Mystery, Cozy Mystery, Cops & Killers Mystery, Serial Killer Mystery, British Mystery, Noir, Caper; Western; Action/Adventure; Comics; Graphic Novel; Short Stories; Poetry; Young Adult, Picture Book, Children’s, Middle Readers.

Pick one for your novel.

Specifically, pick the one that comes CLOSEST to where you envision the book being shelved in a big bookstore. (Since I’ve written about this topic quite frequently and I’m trying to get us through the pitching basics fairly quickly, for more specific tips on how to do this, please see the BOOK CATEGORIES heading on the list at right.)

But whatever you do, NEVER tell anyone in the industry that you have a “fiction novel” – this is a very, very common pet peeve amongst agents and editors. By definition, a novel IS fiction, always, just as a memoir is always nonfiction.

Technically, anyway. Don’t even get me started on how many memoirists have found their books under just-the-facts scrutiny over the last couple of years. But speaking of which, here are the main NF categories:

Entertaining, Holidays, House & Home, Parenting & Families, How-To, Self-Help, Pop Psychology, Pop Culture, Cookbook, Narrative Cookbook, Food & Wine, Lifestyle, Medical, Alternative Medicine, Health, Fitness, Sports, Psychology, Professional, Engineering, Technical, Computers, Internet, Automotive, Finance, Investing, Business, Careers, Memoir, Autobiography, Biography, Narrative Nonfiction, Historical Nonfiction, True Crime, Law, Philosophy, Religion, Spirituality, Travel, Travel Memoir, Outdoors & Nature, Essays, Writing, Criticism, Arts, Photography, Coffee Table, Gift, Education, Academic, Textbook, Reference, Current Events, Politics/Government, Women’s Studies, Gay & Lesbian (a.k.a. GLBT).

Actually, there are a few more, but these are the main ones. For more detailed analysis, again, please see the BOOK CATEGORIES heading on the list at right. Also, the major genre’s writers’ associations tend to provide precise definitions of each subgenre on their websites.

I’m sensing some disgruntlement out there. “But Anne,” I hear some confused would-be pitchers and queriers cry, “I occasionally see other categories listed on book jackets. Therefore, you must be wrong about agents and editors expecting to us to label our books.”

Oh, that old saw. Naturally, there are new categories popping up all the time, a side effect of the expansive creative impulse of the human mind.

That doesn’t mean, however, that you should make one up. All one has to do is check out any of the standard agency guides to see why: when asked what kinds of books they represent, agents don’t make up terms that are only meaningful to themselves and their closest friends; the vast majority of the time, they use the standard category designations.

Generally speaking, it’s safer to pick one of the standards rather than to insist upon a category that has only been introduced recently: if it’s too new, the agent or editor to whom you are pitching may not yet be aware of it yet.

Hey, it happens.

Believe me, if you are off just a little, an agent who is intrigued by your work will nudge you in the right direction, rather than writing you off because you picked the wrong sub-category. In fact, it’s not at all uncommon for an agent to sign a writer and then say, “You know, Ghislaine, I think your book would sell better as women’s fiction than mainstream fiction. Let’s market it as that.”

And if Ghislaine is a savvy writer, she won’t immediately snap back, “Why is it women’s fiction rather than mainstream — because the author possesses ovaries?” (Not all that an uncommon an underlying reason for the choice, actually; some of my work has been categorized that way on apparently no other pretext.) Instead, market-ready writer that she is, she will respond, “If you think it’s a better idea, William. But do you mind explaining the logic to me, so I may consider it when I’m writing my next novel?”

THAT, my friends, is language the entire industry understands. This is a business where finesse definitely counts.

When in doubt, pick the more general category. Or at any rate, the more marketable one. It increases your chances of your work sounding to an agent like something that will sell.

Just in case any of you out there sporting ovaries are assuming that women’s fiction label is automatically perjorative: women’s fiction is far and away the best-selling fiction category. It’s something of a misnomer, because the vast majority of fiction buyers in North America are women.

Hey, I don’t make up the lingua franca; I just speak it. For more on the ins and outs of defining women’s fiction (particularly when a book occupies the rather broad territory where women’s, literary, and mainstream overlap), please see the three posts beginning here.

If you truly get stuck, here is a sneaky trick: go to a well-stocked bookstore and track down a friendly-looking clerk. Describe your book to her in very general terms, and ask her to direct you to the part of the store where you might find something similar.

Then start pulling books off the shelf and examining their back covers for categories.

Hint: don’t be too specific in your description to the clerk — and whatever you do, don’t mention that you wrote the book you are describing. “My favorite book is a suspenseful romantic comedy about murderous contraltos set in the Middle Ages — would you have anything close to that?” tends to yield better results than, “I’m looking for a book about an opera diva who lives in 9th-century Milan, has scores of amorous misadventures, and strangles her conductor/lover. Where would I find that in your store?” The latter is more likely to turn up a puzzled shrug than useful directions.

Repeat in as many bookstores as necessary to start seeing a pattern in where you’re being advised to look. That location is where your book is most likely to be shelved.

Yes, this process can be a pain, but stating your category up front will simply make you come across as more professional, because it’s the way that agents and editors talk about books. Agencies do not impose this requirement in order to torment writers, you know; the category you pick will determine to a very great extent whether any given agent or editor will be even remotely interested in your work.

Because yes, Virginia, there are professionals who will simply not read a query or listen to a pitch unless it is for a book in one of their pre-chosen categories.

Agents and editors LIKE making snap judgments, you see. It saves them time. Sorry to be the one to break it to you.

To put a more positive spin on the phenomenon, think of it this way: if you tell an agent immediately what kind of book you are pitching, the busy little squirrels in her brain can start those wheels spinning toute suite, so she can instantly start thinking of editors to whom to sell your book.

Since that is precisely what you want them to be doing, what are you complaining about?

If you’re still a bit confused and want more help fine-tuning your selection, again, I would recommend taking a gander at the posts under the BOOK CATEGORIES heading at right. In the past, I have spent more time on this particular point; I could easily spend a week on this point alone. But as I mentioned above, I honestly am trying to move us through this as quickly as possible.

Whoa, I didn’t even have time to move my hand to the return key before I felt a mighty gust of cries of WAIT! coming from out there. “But Anne,” breathless voices cry, “I honestly don’t know how to categorize my novel. Is it literary, mainstream, or just plain fiction — and will agents hurt me if I guess wrong?”

This is an excellent question — one that I covered at some length in several posts last summer; I would encourage you to go back over this post, this one, and this. You might also try asking yourself few questions about your book:

(1) Does your book assume a college-educated readership? Does it try experiments with structure and language? Is character development more important to the reading experience than plot? If you answered yes to at least two of these, literary fiction would probably be the safest choice.

(2) Is your book aimed at a general adult audience, or is more heavily weighted toward a female readership? (Okay, so this is kind of a trick question, since women buy over 80% of the fiction sold in the US (and almost all of the literary fiction, but bear with me here.) If it is genuinely aimed at a general market, mainstream fiction would be a good choice.

(3) Does your book have a filmic, easily-summarized plot? Are the style and storytelling technique similar to a bestselling author’s? If so, it might be commercial.

(4) Is your protagonist relatively young — and have sex with more than one partner/do drugs/have a drinking problem? Does the plot deal with adult-themed issues that probably wouldn’t make it onto network television in the dinner hour? If so, it might be adult fiction.

(5) Are all of the criteria in #4 true, but the protagonist is female, under 35, and doesn’t pursue significant interests in the book OTHER than having sex with more than one partner/doing drugs/having a drinking problem? Does her interest in shoes and handbags border on the pathological? If so, you might want to consider the chick lit category.

(6) Are you querying an agent who likes to make this call himself? In that case, you might be best off simply labeling it fiction — but you’re unlikely to know that unless you’ve spoken to the agent personally. If this is the case, you should pick the closest label, then nod smilingly when the agent to whom you are pitching says you are mistaken.

Hey, it’s how those of us already signed with agents do it. I even know a quite prominent author who claims that she doesn’t know whether any particular piece is women’s fiction or memoir until her agent has sold it as one or the other.

All that being said, try not to get too discouraged if your book’s category does not immediately pop to mind. Often, it is genuinely a hard call. Just do your best.

Okay, I admit it: that was a MASSIVE amount of information to cover in a single post — but look at it this way: the more quickly we can race through this, the sooner we can get back to craft!

The next pitch building block follows tomorrow. In the meantime, keep up the good work!

PS: I understand that some readers may feel that it is too time-consuming to go through my fairly massive archives, but please do check that I haven’t already written a post on a subject before asking me to write a fresh one. I’ve taken care to address many of the most common questions directly in the category list on the right-hand side of this page, just underneath the blogroll. I have also provided a site search engine in the upper-right corner; please use them.

And please, archive searchers, resist the temptation to blame the site for providing too much information gratis to aspiring writers — a sentiment that, perversely enough, commenters seldom expressed until my bout of mono earlier this year. After three full years of my intensive work here, it’s a trifle unreasonable to expect NOT to have to search for the particular topic any individual out there happens to want. It’s the nature of a blog to be cumulative, after all.

Posted on - 6 Comments on Conference pitching warm-up, part II, in which you may be surprised to learn that you and the agent or editor on the other side of the pitching table actually want the same thing. Honest.

Conference pitching warm-up, part II, in which you may be surprised to learn that you and the agent or editor on the other side of the pitching table actually want the same thing. Honest.

Yesterday, I was waxing poetic on an must-follow piece of conference-preparation advice — if you are looking for an agent (as the vast majority of writers willing to shell out the dosh to attend major conferences are), it makes sense only to invest in attending conferences where agents with a proven track record of selling with your type of book will be available for your pitching pleasure.

Feel free to derive an important corollary from this excellent axiom: from this moment on, ONLY pitch or query your book to agents who represent that kind of book.

Seems so simple, put that way, doesn’t it?

Yet every year, literally millions of aspiring writers either take a scattershot approach, querying fairly randomly (thus all of those “Dear Agent” letters that folks in the industry hate so much) or let the conferences do the selection for them, pitching to whoever is there with a winsome disregard for matching their books with the right agent.

Sigh.

I cannot say this often enough: you do not want to be signed by just ANY agent — although, in the throes of agent-seeking, it’s certainly very easy to start believing that any agent at all would be better than none. You want the agent who is going to be able to sell your work quickly and well.

Believe it or not, even the surliest agent who ever strode contemptuously into a literary conference and brushed off a pitcher wants this as well. Agents, perversely enough, want to sign authors of books they know they can sell.

Which is, in case you were wondering, why they tend to be so quick to reject what doesn’t fall within their sphere of influence. Since they are inundated with queries and pitches, it is in their best interests to weed out the absolutely-nots as swiftly as humanly possible — and although it may not feel like it at the time, in yours as well.

Don’t believe me? Ask any author who has found herself spending a year or two in the purgatory of a representation contract with an agent who didn’t have the contacts to sell her book, but still snapped up the book because it was in an at-the-time-hot book category. (Yes, it happens.)

So if an agent who doesn’t represent your kind of work rejects you — and this is equally true if it happens at a conference or via query — be open to the possibility that it may not have anything to do with the quality of your writing or the idea you are pitching.

It might just be a bad fit.

I know it’s hard to accept this philosophically when your baby is rejected out of hand, but it is vital for your professional mental health that you bear the issue of fit in mind constantly while you are pitching and querying. Not only isn’t anything personal about a bad-fit rejection — it does not even begin to be a fair test of how the book will fly with an agent who does represent that kind of work.

Let me repeat that, because it’s awfully important: a book’s being rejected by an agent or editor who doesn’t represent that type of work is NOT a viable test of its marketability amongst those who do. Thus it follows with an elegant inevitability that if you want to know whether your book is marketable, you should pitch or query it only to those with whom such a test WOULD be a good indicator of how the publishing industry might view it.

Or, to put it another way, the best way to avoid this kind of rejection is not to pitch or query your book to any agent that isn’t predisposed to be interested in it. Check before you pitch.

Even better, check before you register for the conference where you intend to pitch.

Ditto with editors, by the way. No editor in the business acquires across every conceivable genre; in fact, most editors’ ability to acquire is sharply limited by their publishing houses to just one or two types of book.

So it would be a waste of your pitching energies to, say, try to interest an editor who does exclusively mysteries in your fantasy novel, right? Right?

Another thing that any writer pitching at a North American conference ABSOLUTELY MUST KNOW: all of the major NYC publishing houses currently have policies forbidding their editors to acquire work by unagented writers.

Don’t believe me? Check their websites. At least for the adult market, the policy is uniform. (Some YA imprints have different policies; again, it’s in your interests to check.)

This means, in essence, that the BEST that could happen if you pitched your book to an editor from one of these houses is that he might help you hook up with an agent. Although it’s somewhat counterintuitive, an editor at a smaller or regional house might have more leeway to pick up your book.

Sort of changes how you view those much-vaunted conference appointments with bigwig editors, doesn’t it?

I’m bringing this up because in most of the flavors of common being-discovered-at-a-conference fantasy, an editor from Random House or somewhere similar hears a pitch, falls over backwards in his chair, and offers a publication contract on the spot, neatly bypassing the often extended agent-seeking period entirely.

Conference today, contract tomorrow, Oprah on Thursday.

In reality, even if an editor was blown over (figuratively, at least) by a pitch, he might buttonhole one of the attending agents at a conference cocktail party on your behalf, and they might together plot a future for the book, but you’re still going to have to impress that agent before you can sign with the editor.

In other words, pitching to an editor at a major house might help your book in the long run, but it will not enable you to skip the finding-the-agent step, as so many aspiring writers believe. Sorry.

Frankly, I think it’s really, really unfair to the editors from these houses that more writers’ conference promotional materials are not up front about this policy, considering that it is in fact common knowledge — which means, incidentally, that most editors will assume that a writer attending the conference is already aware of it. It’s not as though the individual editor could change the status quo, after all, or as if he’s following the policy merely because he likes to taunt the hopeful.

Before any of you protest that at the last conference you attended, editors from the Big Five asked for your work as though they intended to pick you up regardless of your representation status, let me hasten to add that you are not alone: the we-accept-only-the-agented is most assuredly NOT the impression that most conference pitchers to editors receive.

There’s a reason for this: unless they are asked point-blank during an editors’ forum how many of them have come to the conference empowered to pick up a new author on the spot — a question well worth asking, hint, hint — most editors who attend conferences will speak glowingly about their authors, glossing over the fact that they met these authors not in settings like this, but through well-connected agents.

See earlier comment about common knowledge. They honestly do think you know. It doesn’t mean that they can’t give you some valuable advice.

Yet few conference brochures or websites are honest enough to feature the major houses’ policies next to the appropriate attending editors’ listings. In fact, most conference rhetoric surrounding pitch appointments with editors directly states the opposite, encouraging pitchers to believe that this meeting could be their big break.

I don’t think that conference organizers do this in order to be mean or misleading — I just think many of them are not hip to the current conditions of the industry. Trust me, no editor is going to jeopardize his job at Broadway by handing a contract to a writer his boss would throw a fit if he signed.

So why, you may be wondering, do editors from the majors attend literary conferences — and, once there, why do they request submissions?

This is an important question, because editors from the major houses request manuscripts from pitchers all the time — but not because they are looking to sign the author instantly on the strength of the book. They just want to get in on the ground floor if the book is going to be the next…

You guessed it: no editor wants to be the one who passed on the next DA VINCI CODE. It’s a gamble, pure and simple.

So even though they would almost certainly not in fact pick up the next DA VINCI CODE if its author DID pitch to them at a conference, having a personal connection with the author is a great means of queue-jumping. If one of them is nice enough to you, you might tell your agent (once you hook up with one) that you want your potential bestseller sent to that editor first.

Heck, if she’s nice enough to you, you might be gullible enough to insist that she gets an exclusive peek at it.

Don’t laugh: it’s not a bad gamble, from their perspective. Aspiring writers, as I believe I have pointed out a couple of hundred times before, can get some strange ideas about loyalty owed to industry types who met them for a grand total of fifteen minutes once.

But trust me: deep in their steamy little hearts, those editors from major houses who ask you to send chapters will be hoping that you will land an agent before they get around to reading the manuscript they requested you send. If you are looking to pitch to an editor who might conceivably pick up your book right away, you are generally better off pitching to an editor from a smaller or regional house.

The overall moral: learning what individual agents and editors are looking for AND what their bosses will allow them to pick up (aside from the next DA VINCI CODE, of course) will help you target both your conference pitches and your queries more effectively.

Everyone — agents, editors, and writers alike — are happier when you do. Honest. Nobody concerned wants to break your heart gratuitously.

Keep repeating to yourself between now and the conference: they don’t reject to be mean; they don’t reject to be mean; they don’t reject to be mean. They’re doing it to fight their way to the book they can support wholeheartedly.

Getting a trifle depressed? Don’t worry — I’m almost through with the don’t list; very soon, we’ll be moving on to the dos, which are far more empowering. Keep up the good work!

Posted on - No Comments on Preserving that freshness seal, or, you’re not going out wearing that, are you?

Preserving that freshness seal, or, you’re not going out wearing that, are you?

I’m winding down this series on craft for the nonce, because I do want to take a quick barefoot run through pitching (and what to do if an agent or editor says yes after you’ve pitched, other than jump up and down like a six-year-old jumping rope) before conference season gets too much older. Too few aspiring writers prepare adequately for face-to-face pitches — and since pitching a learned skill that really doesn’t have a tremendous amount to do with learning to write well, that lack of preparation results every year in a whole lot of good writers’ disappointment.

We’re going to be doing something about that over the next few weeks.

Not to worry, though, craft-mongers: I’m going to be hurrying back to craft as soon as possible thereafter. I have not yet begun to explain all the ways that interesting books scuttle themselves with unfortunate openings, for instance. Not to mention the fact that it’s been almost six months since I last went through the hows and whys of standard format for manuscripts.

Stop groaning, long-time readers. You should know almost as well as I do by now that a professionally-formatted submission tends to be treated with a great deal more respect in agencies and publishing houses.

And if you DON’T know that almost as well as I do, run, don’t walk to the STANDARD FORMAT BASICS and STANDARD FORMAT ILLUSTRATED categories on the list at right. Seriously, these can be life-or-death issues for your submission, and too few writers know the rules.

In case anyone out there is reading this blog for the first time: yes, Virginia, tiny problems CAN and WILL knock a manuscript out of consideration at most agencies, publishing houses, and contests. Remember, the first reader in each of these venues is usually given explicit criteria for weeding out submissions, so the screener is often not looking to like the book in front of her.

Today, I want to talk about not the nit-picking little concerns that agents and editors so love to jump upon as evidence of a manuscript’s not being ready for print, but a larger issue that traditionally causes editorial eyes to roll and Millicent the screener to mutter, “Oh, God, not another one.”

The time has come, my friends, to speak about freshness, the industry term for projects that are exciting because no one has written something like it before — or hasn’t made a success with something like it recently — yet isn’t so out there that those whose ideas of normalcy are predicated upon the current literary market will reject it as weird.

Confused yet? Don’t worry; you will be.

Freshness is one of those concepts that people in the publishing industry talk about a lot without ever defining with any precision. It is not synonymous with cutting-edge — although cutting-edge concepts are indeed often marketed as fresh.

And it doesn’t, contrary to popular opinion amongst late middle-aged writers complaining to one another at conferences, mean something aimed at the youth market. Nor does it mean original, because originality, in the eyes of the industry, often translates into the kind of strange topics that don’t make sense within either a Manhattan or LA context: cow tipping, for instance, or rural tractor-racing.

Although, of course, in some cases, all of these things are true of fresh manuscripts.

Okay, are you confused now? You’re not alone. But that’s not much of a consolation, is it?

As a basic rule of thumb, a fresh story is either one that has never been told before, never been told from that particular point of view before, or contains elements that make the reader say, “Wow — I didn’t expect THAT.”

Assuming, of course, that the reader in question scans as many manuscripts in a given week as Millicent.

Yet, as I pointed out above, original stories are not automatically fresh ones. In the eyes of the industry, a fresh story that makes it is generally not an absolutely unique one, but a new twist on an old theme.

BROKEBACK MOUNTAIN, for instance, was certainly not the first tragedy ever written about socially frowned-upon love, or even the first one involving either cowboys or two men. It was the combination of all of these elements — and, I suspect, the fact that it was written by a woman, not a man, which rendered it a bit less socially threatening at the time it came out — that made for a fresh story.

Had it been more explicitly sexual, or overtly political, or had a happy ending, or even been written by an author less well-established than Annie Proulx, I suspect that publishing types would have dismissed it as weird.

Weird, incidentally, is defined even more nebulously than fresh in the industry lexicon: it is anything too original, off-the-wall, or seldom written-about to appeal to the agent or editor’s conception of who buys books in the already-established publishing categories.

Graphic novels, for instance, were considered until about 15 years ago not to have broad enough market appeal to be comfortably sold in mainstream bookstores, and thus were weird. Practically overnight, though, a few successful graphic novels (Art Spiegelman’s Pulitzer prize-winning MAUS or THE DARK KNIGHT, anyone?) sold really well, and BOOM! Editors started searching eagerly for fresh concepts in the graphic format.

THE DARK KNIGHT is a useful example, I think, of how a creative author can turn a well-worn story into a fresh concept, and since we’re about to be inundated with so much promotion for the movie version that soon it will no longer seem fresh, I should probably talk about it now. For those of you not familiar with it, THE DARK KNIGHT was a retelling of the story of Batman — who, before the graphic novel was published, had a sort of friendly, light-hearted reputation from both decades of comic books and a tongue-in-cheek TV show. Batty was, by the 1980s, considered pretty old hat (or old mask-with-pointed-ears, if you prefer.)

But in THE DARK KNIGHT, the focus switched from Batty’s do-gooding to his many, many deep-seated psychological problems — after all, the guy gets his jollies by hanging out in a damp cave encased in latex, right? That can’t be healthy. He is not saving Gotham time and time again because he happens to like prancing around in tights; it serves to ease his pain, and he very frequently resents it.

And that, my friends, was a fresh take on a well-traveled old bat.

It is endlessly fascinating to me that when people in the industry talk about literary freshness, they almost invariably resort to other art forms for examples. WEST SIDE STORY was a fresh take on ROMEO AND JULIET; RENT was a fresh retelling of LA BOHÈME, which was in itself a retelling of an earlier book, Henri Murger’s Scènes del la Vie de Bohème; almost any episode of any sitcom originally aired in December is a fresh take on A CHRISTMAS CAROL. (Or maybe not so fresh.) And can we even count how many Horatio Alger-type stories are made into movies — like, say, ERIN BROCKOVICH?

Hey, just because a story is true doesn’t mean its contours do not conform to standing rules of drama.

Like it or not, folks in the publishing industry just love the incorporation of contemporary elements into classic stories. There is just no other way to explain the industry now-embarrassing enthusiasm for BRIDGET JONES’ DIARY (well, okay, the sales might have had something to do with it), which reproduced the plot of PRIDE AND PREJUDICE so completely that many of the characters’ names remained the same. (Trust me, Darcy has never been all that common a first name for Englishmen.)

In the mid-1980s, publishing professionals regularly described THE COLOR PURPLE as “THE UGLY DUCKLING with racial issues” — a description dismissive of the great artistry of the writing, I have always thought, and the fact that THE UGLY DUCKLING in its original Hans Christian Anderson form is absolutely about race.

That sad little signet was on the receiving end of a whole lot of nasty ethnic stereotyping, if you ask me.

Do I hear the unmistakable sounds of disgruntlement out there? “Gee, Anne,” some of you seem to be muttering, “this would be very helpful indeed if I were starting a book from scratch. But at the moment, I am packaging an already-existing manuscript for submission to an agent or editor — in fact, I’m about to pitch it at a conference. How does the freshness issue affect ME?”

A fine question, and one that richly deserves an answer. Actually, it is almost more important to consider your story’s freshness at the point that you are about to send it out the door than when you first start the process — because once the manuscript is complete, it is far easier to see where the storyline (or argument; the freshness test applies to NF, too) falls into too-familiar grooves.

Because absolutely the last thing you want an agent to think when reading your submission is, “Oh, I’ve seen this before,” right?

Since a big selling point of a fresh manuscript is its surprise, you will want to play up — both in your marketing materials and your editing — how your manuscript is unique. And quickly, as in within the first few pages of the book.

Think about it: if you begin it like just another Batman story, the reader is going to have a hard time catching on where your work is fresh and different from what is already on the market.

Yes, Virginia (who seems to be asking an unusually high volume of questions today), you DO need to make the freshness apparent from page 1.

I hate to be the one to tell you this — and yet I seem to be the one who breaks the news very frequently, don’t I? — but people who work in the publishing industry tend to have knee-jerk reactions, deciding whether they like a writer’s voice or story within a very few pages. It’s not a good idea, generally speaking, to make them wait 50 pages, or even 5, to find out why your submission is special — and so very, very marketable.

Oh, dear, I’m afraid I’ve made the average agency screener sound a bit shallow, a trifle ill-tempered, a smidge impatient. Oh, I WOULD hate it if you got that impression.

Read over your manuscript, and ask yourself a few questions — or, better yet, have a reader you trust peruse it, and then start grilling:

How is this book unlike anything else currently in print within its genre?

Is that difference readily apparent within the first chapter? Within the first couple of pages? In the first paragraph?

Are the unusual elements carried consistently throughout the book, or does it relapse into conventional devices for this kind of story?

Would, in short, a well-read reader be tempted to say, “Oh, I’ve seen this a dozen times this month,” or “Wow, I’ve never seen this before!” upon glancing over your submission?

If the story is a familiar one, is it being told in a new voice?

If the story is surprising and new, are there enough familiar stylistic elements that the reader feels grounded and trusts that the plot will unfold in a dramatically satisfying manner? (And yes, you should be able to answer this last question in the affirmative, even if your book takes place on Planet Targ.)

It’s better to ask these questions BEFORE you send out your work, of course, than after, because as that tired old aphorism goes, you don’t get a second chance to make a good first impression. Make sure those early pages cry out, “I’m so fresh you could eat me!”

Yes, I know: I sound like your mother before you went out on your first date. You’re not going to wear THAT, are you?

I also know that getting hooked up with an agent with whom you plan to have a lifetime relationship via a level of scrutiny that seems suspiciously like speed-dating (oh, come on: that analogy has never occurred to you when you were pitching at a conference?) may strike you as a bad idea…well, I have to say I agree. All of our work deserves more careful reading than the average agency gives it. We are all, after all, human beings, timorous souls who are putting the fruits of our stolen hours on the line for scrutiny. Our work should be treated with respect.

And oh, how I wish I could assure you that it always will be. But don’t you think it is prudent to prepare it for the dates where it won’t be? Button up that top button, and axe the nail polish.

Above all, keep up the good work!

Posted on - 7 Comments on Finding your voice, or, yet another post featuring a small, nagging bug

Finding your voice, or, yet another post featuring a small, nagging bug

I begin today with some terrific news about one of our own, FAAB (Friend of Author! Author! Blog) and fabulous writer Caleb Powell has just signed with agent Diane Nine of DC-based agency Nine Speakers, Inc.. Congratulations, Caleb!

Keep that good news rolling in, everybody — we all love hearing about it.

Despite being happy for Caleb, I’m feeling a bit stuffy-headed today, perhaps due to the fact that the great big crabapple tree in my backyard has suddenly burst into magnificent masses of pink blooms. Very beautiful, very pollen-laden.

It reminds me of the small town — a village, really, ensconced within an agricultural preserve — where I grew up, in the Napa Valley. (Note to those not from those parts: PLEASE don’t refer to the entire area as Napa; it makes the locals apoplectic. Napa is a well-developed city on the south end of the quite rural Napa Valley. If you’re thinking of vineyards, you actually mean the latter. Thank you.)

Tourists overrun the Napa Valley in the autumn, when the grapevines sport leaves ranging from bright green to mellow gold to sunburned red, but my favorite time there has always been the early spring, this time of year, when the vines are dormant and the vineyards are full of knee-high fluorescent yellow mustard flowers: acres and acres of neon brilliance.

The local truism runs that if you don’t suffer from pollen allergies during a Napa Valley spring, you never will. Because I am inherently contrary, I never suffered from pollen allergies while I was living there. Then, years later, I moved to Seattle, where the pollen apparently especially virulent.

A-choo.

I bring this up, not merely because my head is stuffy, but as an apt metaphor for today’s topic. Some weeks back, intrepid and curious reader Gordon wrote in to ask:

Anne – How do we tell if our voice is actually …our voice—? Is there an easy answer, or do we rely on our early reader to tell us? Or our editor?

Terrific question, Gordon, and one that is surprisingly rarely discussed at literary conferences or in writing classes. There’s a pretty good reason for this: while craft is general, voice is individual.

Which is, I must admit, why my first response to this question was, “God, no — by definition, the best arbiter for a truly original voice is its author.” Authorial voice can’t really be taught (although there are some writing teachers who would disagree with me on that point): typically, it arises organically, often after years of cultivation.

I already hear some disgruntled muttering out there. “Very pretty, Anne,” these mutterers say, “but we’re looking for practicality here, not philosophy. What precisely IS voice, and why should I worry about whether my work exhibits a unique one?”

For those of you who have heard it bruited about in literary circles but were afraid to ask for a definition, voice is that combination of tone, worldview, vocabulary, rhythm, and style that makes one author’s work differ from another’s, even if they are telling the same story.

It is, to put it as simply as possible, what makes YOUR work sound like YOU, and not like someone else.

In a book with a strong, well-developed voice, every paragraph — indeed, every sentence — will be in that voice, a phenomenon the pros call consistency. And that’s darned hard for a writer to pull off, particularly (as is often the case for those new to the craft) if the writer in question isn’t quite sure what his voice IS.

But think about it: as a reader, don’t you expect consistency of voice — and haven’t you ever read a book where the tone, vocabulary, and/or style abruptly altered so much that it jarred you out of the storyline?

Most readers dislike that feeling of being pulled out of the story, so industry pros tend to edit with an eye to removing it. The result: the authors we tend to love are those whose voices are so consistent that if we took a two-line excerpt from Chapter 2 and another from Chapter 8, we could tell that the same person wrote them.

“Golly,” say the former scoffers, “that sounds awfully important. Why doesn’t every writers’ conference devote huge amounts of time to helping aspiring writers seek out and develop theirs?”

Beats me — unless it’s because by definition, teaching a group means catering to commonalities; to help a writer develop his voice, an instructor would have to read enough of his work to figure out what he does better than any other writer on the planet, the literary acumen to weed out those elements that are borrowed from other authors’ styles (more common than you might think), and the time to encourage the writer, draft after draft, to cater to his own strengths.

Kind of a tough brief for a one-time two-hour seminar with twenty students, no?

To be fair to conference organizers, most submissions do fall under the weight of formatting, grammar, and clarity problems, not an inconsistency of voice, so it does make some sense to offer instruction on those issues first. And when a writer is still struggling to express herself clearly and in a way that will appeal to an established market, those are definitely the skills she should master first.

Or, to put it another way, if her manuscript is not in standard format, contains many grammatical errors, and is confusing to read, an agent or editor’s rending his garments and crying, “But the voice is not consistent!” is probably the least of her worries.

So, to reiterate Gordon’s question, how does a writer know when he’s found his voice? For starters, it’s extraordinarily rare that an author’s distinctive personal voice shows up in her first writing projects, except perhaps in flashes.

Why? Well, as much as we might like to think of ourselves as expressing ourselves as no one else does, doing so in writing is a rather difficult skill to master. Most writers begin by imitating the voices of authors they admire, so it’s not at all uncommon to see a manuscript scene that contains a patch that reads a bit of Annie Proulx, a terse dialogue reminiscent of Ernest Hemingway, and a blistering line or two of Jay Mcinerney cynicism, all tied together by a few straightforward declarative sentences.

Tell me, out of all of those disparate elements, which part is the writer’s own voice?

Usually — and brace yourselves, because some of you may find this rather discouraging — a writer comes to recognize her own voice because over time, it becomes the most natural for her to use. Its consistency sits up and announces itself to be how she should be writing all the time.

Which means, Gordon, that I have quite an annoying answer to your excellent question: you may not know what your voice IS, but you will probably recognize it when you see it.

I know, I know; that sounds very woo-woo, but I swear that it’s true. For most good writers, one day, after seemingly endless writing, a personal voice abruptly emerges and takes over the narration, like all of those crabapple and mustard flowers bursting into bloom.

And the writer says, “Hey, I like that. I think I’m going to write like that all the time.”

To complicate matters, just as those early spring flowers make some people smile and others sneeze violently, a strong, original voice will not appeal to all readers, so not all published writing DOES exhibit an individual narrative voice. The more distinctive the voice, the greater the risk, in a way — it can irritate in a way that a merely clear, pleasant, generic voice may not.

And that, in case you were wondering, is one of the many reasons that journalists are trained to sound so much alike: they are urged to keep their individual voices out of the story, so as not to distract the reader.

The ambient mutters have been steadily growing to a near-roar. “Okay, now I’m REALLY confused,” I can hear some of you saying. “If I understand you correctly, it’s safer NOT to write in an individual voice, but if I want to be known for the beauty of my writing, I need not only to do just that, but to do it consistently throughout my manuscript.”

Nicely summarized, ghostly mutterers: it is a genuine paradox. It’s also a choice that every writer has to make for himself.

Feet continue to shuffle out there, and hips to shift uncomfortably on computer chairs. “What I’m really asking, I guess, is what separates a good voice from a bad voice. Or, to put it another way, how on earth can an agent, editor, or contest judge rate voice on anything but personal preference?”

Remember back in my Book Marketing 101 series, when I pointed out that, contrary to popular opinion amongst the aspiring, a writer shouldn’t want to sign with just ANY agent; she should aspire to signing with one who truly loves her work? This is precisely why — response to voice IS quite individual.

Is the common rejection line I just didn’t fall in love with it making a bit more sense now?

In order to represent you successfully, an agent needs not only to like your voice, but to be able to identify what is individual about it lucidly enough to be able to go to an editor and say truthfully, “Look, based on the books you have been buying lately, I think you are going to like this author’s voice, for these twelve reasons…”

Because a runny nose is apparently conducive to decoding cosmic mysteries, allow me to add: that’s why nonfiction is reputed to be easier to sell than fiction; fiction is inherently much more heavily reliant upon voice, right? Particularly literary fiction, where the freshness and strength of the voice is the book’s primary selling point.

And, let’s face it, no matter how strong a story is, few readers will finish a novel if they dislike the author’s voice. “I just couldn’t get into it,” they will say, setting it aside.

Nonfiction, on the other hand, is much more concerned with the interest of the subject matter, the slant of the approach, and — yes, I must say it — the credentials of the author. (Oh, stop your groaning — you didn’t honestly expect me to talk about selling NF {without} bringing up platform, did you?) While a strong voice may be an additional selling point, clarity is generally the main desiratum.

Unless, of course, it’s a memoir, where voice is nearly as important as in a novel.

Is your head spinning from all this? Not to worry; tomorrow, I shall discuss voice choices in greater detail.

For today’s purposes, it’s less important that you come away from this with a clear idea of the strategic uses of voice than to realize that you may well have more than one voice lurking inside you — and that before you can make it consistent throughout the narrative, you are going to want to give some thought to tailoring the one you choose to emphasize to the book project at hand.

“I’ve got just one more question,” the disgruntled mutterers who have been dogging me throughout this post are piping up to say. “Why did you decide to start talking about voice in what I sincerely hope is the middle, not the end, of a series on keeping our narratives moving?”

Because, my friends, there is more to revising a manuscript than deciding whether this sentence is necessary, that paragraph is clear, or a scene tells rather than shows. All of these are necessary, of course — but ideally, a revising writer should also be asking himself, “But does this part of the manuscript fit with the overall voice? Does it sound like ME?”

Just a small, noisy bug to stick in your ear while you’re reviewing your manuscript. Keep up the good work!

Posted on - 2 Comments on The Short Road Home, part III: wait, where did the category list go?

The Short Road Home, part III: wait, where did the category list go?

Weren’t expecting THAT plot twist, were you? Frankly, neither was I.

So before any of you start e-mailing me frantically to tell me about it: I’m aware that all 151 categories have vanished from the category list at right — and, believe me, no one could be more appalled at the prospect of losing them than I am. I shudder to think how long it would take to re-code all of those thousands of archived pages. Or to search them all for a relevant topic, for that matter.

Okay, let’s all take a few nice, deep breaths. Nothing to panic about here. It’s not as though the archives themselves have disappeared…

But if everyone reading this would please clap his or her hands (you know, the way you did as a kid to bring Tinkerbell back to life) and chant, “This is a simple problem to fix. This is a simple problem to fix,” until the category lists reappear, I would certainly appreciate it.

Let’s get back to the topic at hand, before I start picturing other parts of the blog vanishing as well.

Over the weekend, I brought up a manuscript mega-problem — i.e., a writing problem that is difficult to catch unless you sit down and read the work straight through, as a reader would, rather than on a computer screen, as most writers do — that I like to call the Short Road Home, a too-quick resolution of a major problem in the plot. For the sake of discussion, I brewed it for you in its full-bodied version, where it directly affects the plot in a notable way: “What’s that, Lassie? Timmy’s fallen into the well?”

Today, I am going to deal with the subtle flavor of Short Road Home, scenes where character development or conflict is curtailed by too-quick analysis. Like the full-bodied version, this mega-problem is not limited to works of fiction, but runs rampant through narrative nonfiction and memoir as well.

I see it in my freelance editing practice all the time, and literally every time I have been a judge in a literary contest, I have seen otherwise excellent manuscripts infected with it — and, inevitably, penalized for it.

(Not that the other judges would have called it that when they saw it. Just so you know, the names I tend to bestow upon manuscript mega-problems — and the terms mega-problem and micro-problem themselves — are of my own making. So if you use them with an agent or editor, be prepared to be rewarded with a blank look. You’ll get used to it.)

The subtle flavor of the Short Road Home is easy for the author to overlook, particularly in a first novel. First-time novelists tend to be so pleased when they develop the skill to pin down an emotional moment with precision that they go wild with it for a little while.

Those of you who have done time in critique groups and writing classes are familiar with the phenomenon, right? The instant a solidly conflictual moment peeps its poor little head above ground, these eager beavers stop the plot cold to devote themselves to analyzing it, often for pages on end. If a nuance tries to escape unpinned-down, perhaps in order to grace a later scene, the narrative leaps upon it like a vicious wildcat, worrying it to bits.

Frequently, this analysis takes the form of what could be an interestingly subtle conversational conflict’s being presented as provocation + protagonist’s mulling over the provocation without responding overtly at all. Rhetorical questions are just dandy for this. It tends to run a little something like this:

“No more cake for me,” Moira said with a sigh. “I’m stuffed.”

“Oh, have some more, Moira,” Cheyenne wheedled. “You could use to pack on a few pounds.”

Moira’s hand froze in mid-air, crumb-bedusted dessert plate trembling aloft. What did Cheyenne mean by that? Was he just being polite — or was this a backhanded way of reminding her that she was supposed to be on a perpetual diet, with the Miss America pageant only three months away? Or was he afraid that if the guests didn’t consume every last morsel, he would revert to his habits from before, from those torrid days at the emergency reduction boot camp where they’d met, and snort up all of the remaining calories like a Hoover? She had to smile at the thought: he had been adorable chubby. But that’s not the kind of person who should be seen on a beauty queen’s arm.

She decided to change the subject, as well as her conversational partner. “So, Barbara, how are you enjoying wombat farming?”

See what the narrative has done here? The long internal monologue provides both backstory and character development, but it has also deprived the reader of what could have been a meaningful exchange between Moira and Cheyenne. Instead of allowing the reader to derive impressions of their attitudes toward each other through action and dialogue, the narrative simply summarizes the facts.

Why is this a problem? Well, when situations and motivations are over-explained, the reader does not have to do any thinking; it’s like a murder mystery where the murderer is identified and we are told how he will be caught on page one. Where’s the suspense? Why keep turning pages?

To depress the tension of the scene even further, once the logical possibilities for Cheyenne’s motivation have been disposed of in this silent, non-confrontational manner, the scene proceeds as if no conflict had ever reared its ugly head.

The subtle Short Road Home is, as we’ve just seen, far more conducive to telling than showing — and after Millicent has thought, “Show, don’t tell!” once, she’s probably not going to cut the submission any further slack.

Most aspiring writers tend to forget this, but professional readers do not, as a rule, devour an entire chapter, or even an entire page, before making up their minds about whether they think the submission is marketable. They read line by line, extrapolating patterns.

How might this affect a submission in practice? Let’s say Millicent has in her hot little hands the first 50 pages of a manuscript. She reads to the end of page 1 and stops, because a subtle Short Road Home has already appeared. Because this is her first contact with the writer’s work, she left to speculate whether this is a writing habit, or a one-time fluke. Depending upon which way she decides, she may choose to take a chance that it is a one-time gaffe and keep reading — or, and this is by far the more popular choice, she may pass with thanks.

Generally, she will conclude that this is a recurring writing problem, and score the piece accordingly. She labels the writer as promising, but needing a more experience in moving the plot along.

Subtle Short Roads Home often trigger the feedback, “Show — don’t tell!” But frankly, I think that admonition does not give the writer enough guidance. There are a lot of ways that a writer could be telling the reader what is going on; a subtle Slow Road Home is only one of many, and I don’t think it’s fair to leave an aspiring writer to guess which rule she has transgressed.

But then, as I believe I have pointed out before, I don’t rule the universe. If I did, though, every writer who was told “Show — don’t tell!” would also receive specific feedback on where and how. In addition, I would provide them with three weeks of paid holiday every six months just for writing (child care provided gratis, of course), a pet monkey, a freezer full of ice cream, and a leather-bound set of the writings of Madame de Staël.

Because, frankly, subtle Short Roads Home bug me, as anyone who has ever been in a writers’ group with me can tell you. I feel that they should be stopped in our lifetime, by federal statute, if necessary.

For me, seeing a subtle Short Road Home stop the flow of a wonderful story reminds me of the fate of the migratory birds that used to visit my house when I was a child. Each spring, lovely, swooping swallows would return to their permanent nests, firmly affixed under the eaves of my house, invariably arriving four days after their much-publicized return to Mission San Juan Capistrano, much farther south. For me, it was an annual festival, watching the happy birds frolic over the vineyard, evidently delighted to be home.

Then, one dark year, the nasty little boy who lived half a mile from us took a great big stick and knocked their nests down. The swallows never returned again.

Little Georgie had disrupted their narrative, you see. Once an overly-enthusiastic in-text analysis has laid the underlying emotional rubric of a relationship completely bare, the rhythm of a story generally has a hard time recovering momentum. When a text over-analyzes, the reader is left with nothing to do.

Readers of good writing don’t want to be passive; they want to get emotionally involved with the characters, so they can inhabit, for a time, the world of the book. They want to care about the characters — to keep turning page after page, to find out what happens to them.

Essentially, subtle Short Roads Home are about not trusting the reader to draw the right conclusions about a scene, a character, or a plot twist. They’re about being afraid that the reader might stop liking a character who has ugly thoughts, or who seems not to be handling a situation well. They’re about, I think, a writer’s being afraid that he may not have presented his story well enough to prove the point of his book.

And, sometimes, they’re just about following the lead of television and movies, which show us over and over emotions analyzed to the nth degree. We’ve gotten accustomed to being told immediately why any given character has acted in a particular manner.

The various LAW & ORDER franchises excel at this, particularly L&O SVU: in practically every episode, one of the police officers will, in the interests of drama and character development, lose an apparently tenuous grasp on his or her emotions/underlying hostility/grasp of constitutional law and police procedure and let loose upon a suspect.

Or a witness. Or a coworker. The point is, they yell at somebody.

Then, practically the nanosecond after the heat of emotion has passed, another member of the squad will turn up to explain why the character blew up. Helpfully, they often direct this explanation TO the person who has just finished bellowing.

Whew — just when the audience member thought s/he might have to draw a conclusion based upon what s/he had seen occur.

Or — and this one’s my personal favorite — one of the police officers (or forensic pathologist, or administrator, or someone else entitled to a series of close-ups of an anguished face) does or says something well-intentioned at the beginning of the episode that triggers (however indirectly) someone else to do something stupid. An actual example: “If I hadn’t bought my nephew that computer, he would never have met that online predator!”

The character in question exhibits his remorse, naturally, by repeating this sentiment at crucial points throughout the episode, looking tortured. Then he bends some pesky police regulation/federal statute/commandment because (and in the interests of brevity, I’m going to cut to the essentials of the argument here) the ends of catching THAT CREEP justify the means.

Cue recap of feeling guilty — often punctuated by a co-worker’s patient explanation that capturing the creep du jour didn’t REALLY change the underlying emotional situation, raise the dead, get the nephew un-molested, etc. — and leave those emotional threads hanging for next week’s episode. Wash, rise, repeat.

What identifies this kind of plot as a Short Road Home is not so much that the villain is pretty much always caught and convicted, but that complex human emotions that talented actors would surely be delighted to play are simply summarized in the plot.

Or, to put it as an editor might, the turmoil is told, rather than shown. But, to be fair, TV and movie scripts are technically limited to the sensations of sight and sound: they cannot tell their stories any other way.

A novelist, on the other hand, can draw upon the full range of sensations — and show thoughts. A book writer who restricts herself to using only the tools of TV and movies is like a pianist who insists upon playing only the black keys.

Live a little. You have a lot of ways to show character development and motivation; use them.

Consider your manuscript for a moment: does it contain scenes where, instead of interaction between characters showing the reader what the conflicts are and how the protagonist works through them, the protagonist sits around (often in a car) and thinks through the problem to its logical conclusion?

Or sits around drinking coffee with her friends while THEY come up with analysis and solution?

Or — and this one often surprises writers when I bring it up — sits around with her therapist, dissecting the problem and coming up with a solution?

If you can answer yes to any of these questions, sit down right away and read your book straight through. Afterward, consider: would the plot have suffered tremendously if those scenes were omitted entirely? Are there other ways you could convey the same points, through action rather than thought or discussion?

Just a little food for thought. (“And just what does she mean by that?” Moira worried, gnawing her fingernails down to the elbow.)

Next time, I shall load you with practical examples of subtle Short Roads Home, and discuss how to work with them. In the meantime, keep up the good work!

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Getting good at incorporating feedback: oh, dear

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Today, thank goodness, is the last installment of my series on how to deal with revision requests — and buckle your seatbelts, everybody; it’s going to be a bumpy night.

I have been dealing with this topic at length, because for all of the complaints one hears amongst writers about unreasonable editorial demands, writers actually do not tend to talk much amongst themselves about practical means of accommodating or rejecting requested changes.

Yet another area, I suspect, where fear of appearing less accomplished than other writers (“Of course, I can make those changes! In my sleep! Hanging upside-down from my toes like a bat!”) keeps us from sharing common experiences.

Also, most published writers are too nice (or too reputation-savvy) to discuss the problems their books have encountered on the way to publication, even in the relative safety of a writing class or literary contest. So their published comments on the subject tend to sound as though they’ve just joined a major sports franchise: “Everyone here has been wonderfully supportive. I’m just trying to do my best for the team.”

Understandable, of course, but not as helpful to constructing aspiring writers’ expectations of the publishing process as it might be.

Especially for a first book. If you are new to the writing game, you are, unfortunately, far more susceptible to micro-editing than a better-established author; from the editor’s prospective, you have fewer bargaining chips, and from yours, you do not yet have the market experience to be able to put your foot down with credibility.

To put it bluntly, you do not yet have a comeback to that all-too-common editorial comment, “Look, I know what sells, and you don’t.”

While it definitely behooves a new author to recognize that this statement is usually true, today, we’re going to tackle the worst-case scenario for when it isn’t: what do you do if your agent or, still worse, your editor has asked you to make a major textual change that you genuinely feel would be harmful to the book AND every polite, professional means of demurring has failed?

Before I move on to the final steps of the process, I want to repeat my earlier disclaimer: please do NOT take the steps advised below before taking the ones described in my last post — or, indeed, the ones from throughout this entire series. Starting the delicate negotiation process in the middle will not speed your efforts; it will, however, greatly increase the probability of insulting your editor and/or agent, upon whose good opinion your work is largely dependent.

Take it slowly, and remember to be polite at all times.

If you have taken the steps in order, by the time you are ready to proceed to the more serious argumentative steps below, you will have learned enough about your critiquer to be able to avoid his pet peeves in argument. You also will already have taken the minor points off the table, in order to concentrate on the primary issues; Steps 1 — 10 (explained in my last posts) will achieve that.

Even if you cannot resolve all of your contested points, you will at least have learned a great deal about WHY the editor wants the changes — and how flexible he is. If he’s a my-way-or-the-highway kind of guy, or if he is terrified of symbolism, or if he’s a point-of-view Nazi, you’re MUCH better off knowing that early in the editing process.

This may not, in short, be someone accustomed to compromise.

From here on out, I am going to assume that you have been a model of restraint and courtesy throughout your dealings with the poor advice-giver. Let’s move on to what you do when your editor or agent has refused to fall in with your first genteel indications of displeasure.

(11) Make the changes you have already agreed to make — then reassess.

It’s a good idea to wait a few days, deadlines permitting, before implementing ANY changes you conceded in your earlier discussions. It’s been my experience that my clients tend to feel rather let down if they make the changes right away, as though they had lost the fight entirely. Taking some time to let the intense feelings subside permits you to reassess the text calmly.

Then take a look at the remaining contested points: is there any way at all that you could make those changes, now that you have won some of the concessions that you wanted? In other words, are you sure that you want to push this fight to the next level?

(12) Make your case — but do not, under any circumstances, resort to ultimatum.

I know, I know: so far, this has been a list of dos, rather than don’ts. I mention this because it’s almost always the first thing a writer wants to do at this juncture.

Heck, for many writers, it’s the first thing they want to do when any conflict arises with their agents or editors; I’ve known writers who have threatened to dump agents who went three days without answering an e-mail.

I can’t imagine how writers gained a reputation for being a hypersensitive bunch.

I’m not bringing up our collective reputation flippantly — it does affect how folks in the industry respond to our e-mails when we’re angry. It’s not all that uncommon for an agent to hold off on answering a writer’s anguished outcry for a few days or even a week, waiting for this author to calm down.

Unfortunately, many writers interpret silence as rejection. (Can’t imagine why they would leap to that conclusion, can you, when some agencies now no longer bother to inform submitters that their manuscripts have been rejected?) After a few such missives, upping the ante to an ultimatum may well appear to be the only means to get an agent or editor’s attention.

Don’t do it.

Even if you are 100% right, engaging in a pitched battle with your editor after the book is often like a Mini Cooper’s contesting the right of way with a Mac truck: legally, the truck may have to yield to the Mini, but if it does not, the Mini is going to be far more damaged than the truck, right?

As I MAY have mentioned before, the steps to come are to be reserved for ONLY those situations where you have tried several rounds of tactful, non-confrontational approaches to ironing out your differences with your editor or agent FIRST. If you escalate the conflict too early in the discussion process — as, alas, too many writers do — before you have tried the preliminary steps, you run the risk of being dismissed as unable to take criticism.

At worst, your passion in defense of your book may come across to your editor as an ultimatum: take my book as is or not at all. Or, in the case of a revision request impasse with an agent, as an implied threat: stop asking me to change my manuscript and start sending it out to editors, or I’ll take it to another agency.

Bad, bad, BAD idea. This is not an industry that takes well to ultimata. They’re far too likely to say, in the words of the immortal Noël Coward, “Pack up your talent; there’s always plenty more.”

Yes, even with the author of a book they love. Most standard publishing and agency contracts are specifically written to make it far from difficult for an editor to dump an uncooperative writer.

So do try your utmost not to allow the situation to degenerate into ultimatum-flinging. You may be hopping mad, and thus have to do violence to your emotions in order to take the early non-confrontational steps I advised earlier, but trust me, it’s honestly in your best interest to be as sweet as pie socially while you are raising hell textually.

(13) Separate the fact-based issues from the opinion-based issues, and demonstrate that you are correct about the facts.

This may seem as though you should have done it at the beginning of the process, but providing someone who regards himself as an authority on a book with evidence that he is flat-out wrong is actually a fairly confrontational move. Few of us like admitting that we are wrong, and occasionally, one does meet an editor or agent who is on, as we say on this coast, his own little power trip. Even if you absolutely have to prove your contentions, it’s best not to humiliate your opponent.

Be very clear about whether it is the fact in your book your critiquer is contesting or your interpretation of them — an issue very likely to be muddied in a memoir or other nonfiction book. If you have done your homework and can back up your claims, the should be non-negotiable; if it is the facts, quietly provide photocopies of reputable print sources for your contentions. (Print sources are better than electronic ones in this instance, as the printed word has greater power in the publishing industry than does electronica.)

On questions of grammar, for instance, simply photocopy the page in one of the standard editing guides — you own a copy of Strunk & White, right? — and mail it to your critiquer. Write a nice cover letter, of course, saying, “Hey, after our discussion about this, I thought I should double-check my facts, and…”

Don’t gloat, and don’t negotiate: you are sending this corroboration as a courtesy, not as persuasion. This evidence is merely your way of explaining why you will NOT be making the requested factual or grammatical changes. Do it politely, and finish your cover letter with an assurance that you’re already busily working on the OTHER changes he’s requested.

At the end of this step, you should have a list of all of the remaining contested issues that are purely matters of opinion. Again, reassess: are the remaining points worth a fight?

(14) Bring in outside help, if appropriate.

If you have an agent, this is a great time to turn the matter over to her — the situation has gone beyond your ability to negotiate. Your agent may well know more about this editor than you do, or about editorial imperatives within the publishing house. There may be more going on here than you realize — such as, for instance, the hiring of a new senior editor who has just declared strong opposition to the kind of argument you are making in your book.

If you do turn the issue over to your agent, you must recognize that you are no longer one of the negotiators. As such, you must accept the outcome.

Think of it like the electoral college: technically, you are not voting for a presidential candidate, but for an elector who has PLEDGED to vote for that candidate. Like delegates taking the primary and/or caucus results from their states to the national elections (who are bound to vote for particular candidates only on the first ballot, FYI; the media seem a little fuzzy about how that fact might conceivably affect the Democratic nomination this year), electors can in fact change their votes in a pinch.

In other words, your agent may come back with a compromise that does not please you.

If the agent is the one making the suggestions, however, or if you do not have an agent and are in dispute with an editor at a small press, you may need to explore other options for outside help.

Running the remaining suggestions past your first readers, for instance. Your bargaining position will be marginally stronger if you can legitimately go back to your critiquer and say,

Hey, I know that you are pretty firmly committed to my removing the Ellen character, but none of my 15 first readers drew the same conclusion you did about her. Your concern was about male readers, and half of mine were men. Would you be open to reading a revised manuscript that did retain Ellen, to see if any of the compensatory changes I made alters your dislike of her?

If you are writing nonfiction, consider calling in an expert in the field to back you up. Having spent many years teaching in a university, I can tell you that most academics will very happily devote half an hour to talking to any writer who is interested in their life’s work.

You may have trouble tracking down a famous professor to corroborate your points, but it is often surprisingly easy to get to one of the top people in the field. Offer to add a footnote or a line in your acknowledgments in exchange.

If the expert supports your view, resist the urge to gloat. Call your agent or editor and say, “Hey, I’ve been thinking a lot about what you said about point X, and you raised an excellent point.” (Even if he didn’t.) “I thought I should double-check, so I contacted…” (Refer to your expert by every title she has ever held.) “And SHE says…”

Few editors or agents would continue to argue with you at this point. You will have given them a piece of proof that they can use if higher-ups at the publishing house raise the concern.

(15) For the opinion-based suggestions, recognize that you are dealing with someone else’s OPINION, not fact, and you may not be able to change his mind.

If the editor/agent categorically refused to negotiate certain points (or all of them), you may have found yourself reduced to steps #13 and #14 rather quickly. Once you have winnowed out all of the fact-based objections and tried to prove that you are not alone in believing as you do, you just have to face that your critiquer may not actually have any rational reasons for certain of his objections. Something in your book may have rubbed him the wrong way, and he wants it out.

“In all matters of opinion,” Mark Twain wrote, “our adversaries are insane.”

It is seldom worth the energy to debate the merits of a personal dislike, but if you try, keep your tone respectful. Frequent use of such phrases as, “I respect your opinion, but…” and “I can see what you mean, but I think…” will go a long way toward keeping the conversation civil.

In an extremity, you can always go the Gaslight route — implying gently that the fault is not in the text, but in the beholder — but I warn you, it can provoke anger. Tread carefully as you say: “I’ve been over all of Ellen’s dialogue several times now, and I’m afraid I still don’t see where it is overtly political. If you can identify it, I’d be happy to take out any particular phrase that strikes you as untoward.”

You can fight the good fight for only so long, though, so do not allow this kind discussion to go for many rounds. Try to keep the squabbles brief, so that they do not come to dominate your relationship with your editor or agent.

(16) Know when to stop arguing. Either walk away or give in — but either way, keep a copy of your original version.

Ultimately, you cannot move forward in the publication process unless your agent and editor approve of your work. Period. If you have done everything possible to make sure that you understand how and why your agent or editor thinks they are necessary, and you still genuinely feel that incorporating the last of the requested revisions will ruin the book, take your book and go home.

Or — and once most authors ponder it a little, they tend to prefer this route — go ahead and make the changes. If your agent is indeed right about the book’s being more marketable that way, it may well be worth trying. (You can always discuss the possibility of changing it back with the acquiring editor after she picks it up, after all.)

What you should NOT do is allow the conflict to drag on for months or even weeks after both sides have made their positions clear. It’s not in your interest, and it’s almost impossible not to sound whiny at that juncture.

Nor should you try the surprisingly common reviser’s trick of just skipping certain parts of the requested revisions. Once you have discussed it and lost your appeal, you do need to keep up your end of the deal. Trust me, although you can sometime get away with not making minor changes that were not the bones of contention, I can assure you that your critiquer WILL notice if you do not make the major ones.

If, after you make your case as persuasively as you can while still remaining polite, and you have exhausted your other options for proving your point, prove that the book, and not the passage, is most important to you. Make the changes.

Yes, I know it’s awful, but your only other viable option remaining would be to produce precisely the ultimatum I advised you above to avoid at all costs: take my book as is or forget it. Strategically, it’s always a poor idea to offer a this-or-that choice unless you are comfortable with BOTH of the options you are presenting.

With an agent, this may well be a choice you are willing to offer — although it is not one that you should consider lightly, in light of how hard it is to land an agent these days. If you have another book in the drawer that your agent might interested in representing, this might be a good time to pull it out.

With an editor who has already bought your book, however, you have considerably less leeway. Given how VERY likely it is that an affronted editor will drop the book, and how very much harder it will be for your agent to re-sell it, now that it has a history of conflict, do make very sure that you’re willing for the answer to be, “Fine — go ahead and take the book away.”

Many unpublished writers have romantic conceptions about the purity of their visions, but honestly, I have seen very few books where the entire point of the book was lost due to a stupid editorial decision. Consider this: you need to get your book published before you can make a name for yourself as an author.

If the disagreement between you becomes a pitched battle, you are inevitably the loser in the end. Do not allow the argument to go on long enough or become vicious enough that the editor considers dropping the book — or your agent considers dropping you.

Just get on with it — and move as swiftly as possible from revision to working on your next book.

(17) Be proud that you handled it professionally, regardless of the outcome — and move on with your life.

After you decide to play ball, get the manuscript off your desk as soon as humanly possible; don’t give yourself time to continue to agonize. No need to send a cover letter admitting that you’ve thrown in the towel — a polite note accompanying the manuscript, saying that you have revised it, along with a numbered list of major changes, will suffice.

I know this all sounds like a nightmare for your reputation, but often, poor editorial choices harm the author less than you’d think within the industry. Forced editorial changes that are bad ideas are a well-recognized phenomenon, after all: most reasonable folks in the publishing industry will merely shrug sympathetically and believe you when you mention in later years that your did not want to make the changes in question.

If you make sure to keep a copy of the original version of the book, the one before any of the hateful changes, you can always reinstate your vision in future editions — or, and this actually isn’t terribly far-fetched, if the editor is replaced anytime in the near future. Editors move around a great deal these days, you know.

In the shorter term, notice what has happened here: although it may not feel like it at the time, you are actually better off than you were at the beginning of the revision process. By being polite and professional, you will have established yourself as being reliably pleasant under pressure, a trait publishing house like to know that their authors have before sending them on publicity tours. By going through the steps methodically, you probably will have gained at least a few concessions, so you will be better off than you would have been if you had just kept quiet and made them all.

You will definitely be better off than the many, many writers who, upon being faced with nasty editorial demands, just throw up their hands and hide for months on end, procrastinating about dealing with the book at all. I can’t even begin to count the number of times I have heard agents and editors complain bitterly about writers who do that.

Instead, you kept your dignity and worked through the problem like a professional. Bravo! (Or brava, as the case may be.)

I hope that you will never be in a position to need this advice, of course — but now you are prepared if you ever should. Starting next week, I shall be moving on from this ultra-depressing topic to lighter, more congenial matters, such as increasing conflict in a storyline and how to kill off your characters with aplomb. A relief for everyone, I expect, including your humble correspondent.

And since you have all been such brave little troopers throughout this disturbing series, I have a treat in store for you tomorrow. So make sure to tune in — and keep up the good work!

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Learning to take feedback well, or, just how far backwards would you like me to bend?

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How did you do on this weekend’s little quiz? How many examples did it take you to start to suspect that none of the exemplars were very adept at accepting feedback?

To hear agents and editors tell the tale, difficulty listening to and incorporating constructive criticism is the common cold of the writing breed: eventually, pretty much every writer seems to suffer from it in one form or another. They tend to attribute it to a writerly tendency to be so in love with their own words that the very notion of changing any of ‘em seems downright sacrilegious.

Of course, there are SOME writers who feel this way, but in my experience, that’s not really what is at the core of writers’ kicking and screaming over suggested changes. I suspect that in the vast majority of cases, the phenomenon has less to do with ego (which is what folks in the industry call it when they’re not being polite) than with unrealistic expectations going into the publishing experience.

Or, to put it another way: hands up, everyone who assumed when you first started writing that the draft the author believed was market-ready was identical, plus or minus some proofreading, to what would end up on the shelf at your local Barnes & Noble. Keep those hands raised if you also thought in your dimly-remembered innocence that agents never asked for manuscript changes and that only unmarketable books were subject to requests for major alterations by publishers.

And go ahead and give a great big primal scream if it is now or would ever have been news to you that the industry considers a manuscript a work-in-progress until the covers have actually been affixed to the book. In some cases, even after.

Let’s take a gander at that particular set of shattered assumptions, shall we? Don’t they all really stem from a belief that the writer has complete control over her artistic product — or, to put it a bit more graphically, that a manuscript must either be accepted as is or not at all?

One small problem with these beliefs: neither is true.

Oh, I can certainly understand why an aspiring writer would think that they were — you can hardly throw a piece of bread at a writers’ conference these days without hitting someone in the biz explaining at the top of his lungs that the literary market is so tight these days that a submission needs to be polished to the point where it could go to press as is in order to attract the attention of a really good agent or major publishing house.

This does not, however, mean that it will NOT be revised after that point.

In fact, you can bet your next-to-last nickel that it will, no matter how beautifully written that submission actually is. A manuscript’s being revised between acquisition and publication — and usually between the writer’s signing with an agent and the manuscript’s being submitted as well — is the NORM, not the exception. Typically, the editor who acquires the book, the higher-ups at the publishing house, the marketing department, AND the agent have creative input, at least to the extent of asking for changes.

In other words, our pal Alcibiades is not alone — and from his agent and editor’s points of view, it’s pretty astonishing that he would react as though he were. Because, you see, they know that he was not even the only author given a set of change requests that DAY.

Rather than sending you on your merry way for today with your tender sensibilities reeling into shock with the implications of all this for every manuscript currently under construction in the English language, I’m going to ask you to take a couple of deep, cleansing breaths.

No, not those little gasps: I want honest-to-goodness lung-swellers.

That’s better, isn’t it? To get you used to the concept of creative flux, I’m going to ask you to contemplate not the prospect of changing an entire manuscript at an agent or editor’s request, but merely a few short words.

Admittedly, I’m talking about some important words: the title of the book.

Ask 99.999% of aspiring writers — and about 90% of published authors — and they will tell you that a good title is crucial to the success of a book. When a stunner is chosen, then, it is set in stone.

Again, there are many good arguments to be made in favor of this belief. A good title intrigues potential readers: it has good meter, isn’t a cliché (and don’t we all wish the people who title movies understood THAT?), and feels good in the mouth. It is memorable, catchy, and ideally, has something to do with the content and/or tone of the book.

Knowing this, if you are like most authors, you have probably spent months or even years agonizing over whether the title you have selected for your baby is the right one.

So I really, really hate to be the one to break it to you, but the original title the writer bestows upon a manuscript is like the name given to a newborn kitten: the tyke may have been a perfect Cuddles in her infancy, but as an adult, she is probably going to transmogrify at some point into a Chelsea.

In other words, please do not be too disappointed if the title you picked is not be the one that ends up on the published book cover. The author’s choice seldom is.

Nice, deep breaths. That’s right.

This propensity to change is not, I’m told, a reflection upon writers’ ability to tell readers succinctly what their books are about so much as a practical demonstration that marketers control many ostensibly creative decisions. Even great titles hit the dust all the time, because they are too similar to other books currently on the market or don’t contain catchphrases that will resonate with the target market or even just don’t please the people who happen to be sitting in the room when the titling decision is made.

In fact, editorial rumor has it that many marketing departments will automatically reject the first title offered by the author, on general principle, no matter how good or how apt it may be, in order to put the publishing house’s stamp upon the book.

I don’t know how true this rumor is, but I can tell you for an absolute certainty that if your publisher retitles your book, literally everyone at the publishing house will think you are unreasonable to mind at all. In fact, they will probably be hurt if you are not positively thrilled with the new title.

Keep breathing. If you can get past this, the worst is over.

I could give you hundreds of examples, but as I have personal experience with this phenomenon, I’ll share it with you. My memoir was originally titled IS THAT YOU, PUMPKIN?, but I certainly did not expect it to stick. As a freelance editor and friend of hundreds of aspiring writers, I have held a lot of weeping authors’ hands in the aftermath of their titles being ruthlessly changed from above.

In short, I was expecting my title to be changed, and frankly, I was not expecting to be consulted about it. I am, after all, not a person with a marketing degree, but a writer and editor. I know a good title when I see one, but I cannot legitimately claim to know why one book will make its way up to the cash register while the one next to it won’t. I was prepared, then, to be humble and bow to the inevitable. I was prepared to be spectacularly reasonable.

This compliant attitude, I am sorry to report, was not adequate to deal with the situation. I could have been as chipper as Shirley Temple in tap-dancing shoes and as willing to change my habits as a first-time dieter, and it still would not have been enough.

As it happens, outside forces intervened, sealing my fate. At the time, my former writing teacher Philip K. Dick’s work was, and remains, popular with moviemakers: one of the selling points of my memoir was that two movies based upon his works were scheduled to come out within the next year and a half, A SCANNER DARKLY in the fall of 2005 and THE GOLDEN MAN in the summer of 2006. However, movie schedules being what they are and animation being time-consuming, A SCANNER DARKLY’s release date got pushed back to March, 2006. And THE GOLDEN MAN (retitled NEXT) was pushed back to 2007.

This could not have been better news to the folks sitting in marketing meetings in 2005, talking about my book. IS THAT YOU, PUMPKIN? was already scheduled to be published in the winter of 2006. In the blink of an eye, my nebulous publication date gelled into almost instantaneous firmness, to coincide with a film release date, and the marketing department decided within the course of a single meeting to change the title of my book to A FAMILY DARKLY.

“Interesting,” I said cautiously when my editor first told me that my baby had been rechristened while I was looking the other way. “Um, do you mind if I ask what A FAMILY DARKLY means?”

Thereupon followed much scintillating discussion – and no, I still haven’t found out what it means, or why it was deemed necessary to throw the rules of grammar to the winds. Suffice it to say that both sides set forth their arguments; mine were deemed too “academic” (meaning that I hold an earned doctorate from a major research university, which apparently rendered my opinion on what motivates book buyers, if not actually valueless, at any rate very amusing indeed to marketing types), and the title remained changed.

Some of you have gone cataleptic with horror, haven’t you? Try wiggling your toes and allowing yourself to be distracted by the question murmured by some of your fellow readers: “Why did they bother to discuss it with you at all, if they had already made up their minds?”

An excellent question, and one that richly deserves an answer; half the published writers I know have wailed this very question skyward repeatedly after their titles were summarily changed by their publishers. I believe that the answer lies in the field of psychology.

Because, you see, when a brand-new title is imposed upon a book, the publishers don’t just want the author to go along with it: they want the author to LIKE it. And if the title goes through several permutations, they want the author to be more enthusiastic about the final change than about the first one.

In other words: get out those tap-dancing shoes, Shirley.

Furthermore, your enthusiasm is, if you please, to be instantaneous, despite the fact that if the marketing department is mistaken about the market value of the new title, the author is invariably blamed. (Think about it: haven’t you always held your favorite writers responsible if their new books have silly monikers?)

Oh, and unless your contract states specifically that you have veto power over the title, you’re going to lose the fight hands down, even if you don’t suffer the argumentative handicap of holding postgraduate degrees.

This is not the kind of frustration you can complain about to your writing friends, either. You will see it in their eyes, even if they are too polite to say it out loud: you have a publishing contract, and you’re COMPLAINING?

Thus, the hapless author gets it from both sides: you’re an uncooperative, unrealistic, market-ignorant mule to your publishers, and you’re a self-centered, quibbling deal-blower to your friends. All anyone can agree about is that you are ungrateful beyond human example.

I wish I could report that I had found a clever way to navigate past this Scylla and Charybdis, to win the battle AND the war — but I have not, nor has any author I know. The best you can hope to be, when your time comes, is polite and professional. And a damned good tap-dancer.

I guess, in the end, all the writer can do is accept that some things, like the weather and the titles of her own books, are simply beyond her control, now and forever, amen. For my next book, I gave it my SECOND-best title, reserving my first choice for the inevitable discussion with the folks on the editorial side.

You know what? They kind of liked both of ‘em — and I preserved my reputation for being cooperative and flexible.

Why did I chose to tell you this story at the beginning of my series on taking feedback well, you ask? Simple: to demonstrate just how flexible a first-time author is expected to be — and how high the stakes can be if she can’t quite manage to bend on a small point.

If you’re going to limber up, I think you deserve to know for whom you will be performing that nifty dance routine. Keep up the good work!

Posted on - No Comments on When what you see ISN’T what you get

When what you see ISN’T what you get

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Hey, guess what I realized during my couple of days off? You know how I’ve been yammering for weeks — nay, years — about the advisability of reading every syllable of a contest entry or submission IN HARD COPY and OUT LOUD to catch various textual problems that would be extremely difficult to spot on a computer screen?

(Don’t tell me that you have a screen the size of Montana, so this axiom does not apply to you: I could bed down a litter of puppies very happily on my monitor, and I STILL read everything in hard copy before a stamp gets anywhere near it. So there.)

Well, after all that hypnotic advice-repetition, I sat down with a prospective client’s manuscript the other day — and saw instantly that I had over the last two and a half years neglected to mention the single most important reason to scan your work in hard copy, rather than trusting that what appears on the screen is going to be what the page will look like.

Stand back, please. This is so important that it deserves a paragraph of its own:

Because that way, you notice when your word processing program has lied to you about something as fundamental as whether your bottom margin is at least an inch, or whether page 62 is one-and-a-half spaced when you thought the entire document was double-spaced.

The shock of this particular electronic betrayal is probably more familiar to those of you who have a long history of Word for the PC than those who either work on a Mac or favor WordPerfect. That’s no reflection upon the computer-savvy of the average PC user, either: until the makers of Word self-consciously tried to make the PC and Mac versions similar, to ease the transition between them for users, the PC version was not designed to be WYSIWYG.

No, I didn’t suddenly start speaking Urdu: it’s a legitimate acronym. Living in Seattle, in the environs and long political shadow of Microsoft, even the common folk speak this mystic word, programmer-speak for What You See Is What You Get.

As in how a document appears on the computer screen being a reliable guide to what will appear on the printed page.

I’ve always rather liked the term WYSIWYG (pronounced whizzy-wig, in case you’re curious), not only because it’s a downright useful trait for a word processing program to have, but because it reminds me of the catchphrase of one of my favorite TV characters from my toddlerhood, the brazenly marvelous Geraldine on the late lamented Flip Wilson’s variety show.

Hands up, everyone who remembers her. Oh, she was a wonder to behold: perfect hair, perfect outfits, moving through life with verve and grace, so sure of herself in the face of (constant) opposition that when she drew a line in the sand, the waves would be afraid to wash it away.

Not ringing a bell? Would it help jog your memory if I mentioned that she was played by a man, by the great Mssr. Wilson himself, in fact?

This last fact renders Geraldine a trifle hard to explain to those who were never lucky enough to experience her directly — and, as with that pink brontosaurus I was convinced lived in my back yard when I was a tot, I have occasionally found myself wondering in the intervening decades if she wasn’t a figment of my preschool imagination. In retrospect, how was it even possible that an African-American drag queen (whose never-seen boyfriend was named Killer, no less) was accepted on network television in the early 70s — on the second most popular show of 1972, believe it or not — and still less likely, was genuinely funny?

Her secret was, I suspect, that Geraldine honestly believed that she was, as they say, all that and a bag of chips. Several bags of chips, in fact. But what elevated her beyond a stereotype is that she didn’t question her self-worth, ever. She also absolutely demanded that everyone she met treat her with respect — unusual enough behavior at the time (or now, for that matter) that hilarity generally ensued.

Her self-confidence was so immense that when she triumphed (as she invariably did), she would engage in a movement that we would all later see echoed in Nelson Mandela’s fall-of-apartheid victory jig and announce to anyone who happened to be listening, “What you see is what you get!”

You had to be there, I guess. (And isn’t THAT a beautiful illustration of why references to long-gone pop icons tend not to work in print?)

But I digress. We were talking about word processing programs, weren’t we?

Macs have from their inception been WYSIWYG, which has historically made it easier for those of us who use them to adhere to standard format. And WordPerfect has tended to make it clearer to its users what was and was not WYSIWYG. The result is that there’s just less guesswork involved in the transition from document to page.

PCs, however, are not really designed to be WYSIWYG, so unless a user is unusually committed to checking the Print Preview option for every single page, there can be surprises at printing time. If the user happens to be a writer frantically trying to get requested materials out the door, or to meet a deadline, or to get a contest entry postmarked on time, these surprises often go overlooked.

Now you might expect, if you happened to be aware that most US-based agencies and publishing houses have used some version of Word for the PC for years, and, like the rest of us, usually don’t have in-house tech support to walk them through its mysteries, that your garden-variety agency screener and editorial assistant might be somewhat sympathetic to the resulting problems on the printed page.

An innocent soul might, for instance, assume that they would look at a fluke such as a line of text’s abruptly having decided to be in 11-point type as the kind of insignificant glitch that might happen to anyone. Don’t give it another thought; it can easily be fixed before the book goes to print.

Yet, amazingly, that is not the most common response. What is, you ask? Some stripe of, “Oh, darn, this writer didn’t bother to proofread.”

Give or take an adjective or two that an awareness that underage writers do frequent this site prevents me from sharing.

Literally the only way to catch problems on the printed page that did not turn up on the computer screen is to read the ENTIRE thing in hard copy. (If only someone would nag writers about doing that, eh?)

And I do mean EVERY page; it’s not all that unusual for a glitch to occur mid-manuscript. Or for a printer (or photocopier) to misprint a page, skip it, or add a blank piece of paper for the heck of it.

Yes, it’s annoying to have to do, but not doing it implies a faith — not always justified — that just because a machine is designed to perform a function that it will always perform it correctly.

Or that it will understand that when you told it to place the entire manuscript in 12-point Times New Roman, you actually meant it AND expected that order to apply to the slug line, too.

But let’s be honest here, long-time computer users: has it really been your experience that they always function perfectly? Or that when you first figure out how to use a function — like, say, inserting pagination and a slug line in the header of a document — the results are always what you expected, given what turned up on the screen.

And who would you rather have discover that an experiment in formatting went awry, Millicent or yourself?

Hint: which of you is more likely to forgive a worthy writer an inadvertent mistake, and which of you sees so many manuscripts in any given workday that even the smallest deviation from standard format leaps off the page as if a bobcat were chasing it?

There’s a moral to be derived from all of this, of course: any writer who plans on submitting her work for professional scrutiny needs to be aware of precisely which functions in her word processing program are and are not WYSIWYG. And guess how most of us end up figuring it out?

Uh-huh. In hard copy. Preferably out loud.

I think you can extrapolate a larger principle here, too: what you see is what you get is not at all a bad motto for any submitting writer to embrace. If it’s NOT on the page — be it necessary punctuation, gorgeous verbiage, or character development thought through but never actually worked into the manuscript — it just doesn’t count, from a professional reader’s point of view.

All too often, submitters to agencies, publishing houses, and contests seem to forget this salient fact, or perhaps have never been aware of it. Their pages — in odd typefaces, with non-indented paragraphs, opened with large blocks of italicized text or epigraphs that most Millicents will simply skip — seem to cry out: read me with a generous eye. Don’t pay attention to the typos here; you can always correct them later. Concentrate instead upon the story I’m telling, the way I use words, the talent that’s lurking under the surface of a pond clouded by handfuls or even bucketfuls of technical problems.

I’m here to tell you: this is not a situation where it pays to rely upon the kindness of strangers.

I know that it seems unfair, but a new writer’s work is judged on its appearance — and virtually never read charitably by the pros. To get the kind of respectful, I’m-ready-to-be-wowed reading that all of us long for our work to receive, a manuscript needs to be impeccably put together, just like Geraldine.

Its hair needs to be perfectly coiffed, its nails done, its wardrobe, if not currently in fashion, at least tailored so that those who appreciate trendiness can see that it is stylish — and all of that talent displayed in a way that showcases it. Not just on the screen, but on the printed page as well.

That, my friends, is a manuscript that demands respect.

If you can scan your manuscript or contest submission from top to toe and say with Geraldine-like confidence, “What you see is what you get — my unique voice and my best writing,” you will not necessarily win over every professional reader, naturally — but your submission will have a fighting chance to be judged on its literary merits, not on its word processor’s technical flukes.

Incidentally, remember that pink brontosaurus I had imagined living in my back yard in the days when I spent a lot of time in the sandbox under its massive noggin? A few years ago, going through some family photos, I found a picture of it. A sculptor friend of my parents’ stored it at our house until the children’s zoo for which he had created it was ready for it to be installed near the slide.

Sometimes, what you see really is what you get. Keep up the good work!