Querypalooza, part XVI: the logic — and illogic — behind the SASE, or, how to be prepared if something falls on you from a zeppelin

I have a few more insights into query-construction, campers — hard as it is to believe that I left anything out over the last week, I’ve just realized that I had yet to address the problems inherent to writing a query for a multiple-protagonist, multi-perspective, and/or multi-voiced novel. I shall be addressing those burning issues tonight, never fear.

And yes, it was in poor taste to use the phrase burning issues immediately below a photo of a zeppelin, now that you mention it. Sorry about that, but as it happens, the matters I shall be tackling this morning are ones notorious for blowing up in aspiring writers’ faces when they least expect it.

Last time, I began talking about the infamous and ubiquitously-requested SASE, industry-speak for the Stamped, Self-Addressed Envelope (get it?) that should accompany EVERY mailed query letter and/or submission packet. (E-mailed queries and submissions cannot include them, obviously, as these forms of communication have no temporal heft to them.)

Forgetting to include a SASE is an instant-rejection offense at most agencies, and with good reason: if the agent decides to pick up the manuscript, the writer’s having included the expected SASE demonstrates a pleasing ability to follow directions, and if the agent decides to pass, s/he may return rejected pages at the writer’s expense. Yes, I know: it’s annoying to be underwriting one’s own rejection, but there actually are some benefits for the writer in this arrangement.

To name but one: finding out that your query or submission has in fact been rejected, rather than gnawing your fingernails in perpetual worry for a year or two.

Contrary to popular opinion, a SASE shouldn’t always take the form of a business-size envelope; it varies according to what was sent in the first place. For a query, it’s usually letter-sized, but should you happen to be querying an agency whose guidelines call for writers to include more than five pages of additional materials (e.g., writing sample, synopsis, author bio, book proposal, a chapter or two), you’d be sending that in a Manila envelope, right? In that case, the SASE would need to be a second Manila envelope, stuffed inside the first, carrying sufficient materials to ship all of those additional materials back to you.

Why? Because the point of the SASE is to ensure the safe return of whatever a writer sends to an agency; you should always include enough postage on your SASE that everything you submitted may be popped into it and mailed. The basic rule of thumb is to include a container and enough postage for the recipient to be able to ship any materials you may have submitted back to you.

Oh, you hadn’t been thinking of the SASE in those terms? Or was that giant whoosh I heard not a collective gasp, but a whole bunch of eyebrows out there hitting the ceiling?

Probably the latter, I’m guessing, because I’m constantly meeting aspiring writers who are unaware that a SASE should also accompany a manuscript submission. And I’m not just talking about the stamped, self-addressed #10 envelope one would send with a mailed query letter: I’m talking about a package with enough postage to get all of those requested pages back to the writer in one piece.

It can get cumbersome, once the time comes to pack it all up. Not to say expensive, especially for writer submitting to US-based agencies from outside the country, who not only have to figure out what the return postage would be in dollars instead of their local currency, but have to wrap their eager fingertips around some US stamps.

Don’t worry, foreign readers: there’s a trick to it. I’ll be getting to that.

The expectation that an aspiring writer will ALWAYS include a SASE with any kind of paper query or submission is universal, at least among U.S. agencies and publishers, so much so that I’ve noticed that many agencies don’t even explain what it means on their websites or listings in the standard guides anymore. It’s become one of those secret handshake things — you know, a practices that the industry just assumes that any writer who is serious about getting published will magically know all about without being told.

Call me zany, but as those of you have been reading this blog for a while are already aware, I’m not a big fan of unspoken assumptions; they place the writer new to the game at a serious strategic disadvantage. So I hope those of you who have been at this for some time will forgive my taking a second post to explain to those new to querying what a SASE is and why, to put it bluntly, the writer is expected to pay the postage for a rejection letter or returned manuscript.

SASE logic seems to be counterintuitive for many aspiring writers. I’m constantly barraged with questions from readers about why, in the age of fairly universal paper recycling and cheap, high-quality printers, a writer shouldn’t just ask an agent to recycle a rejected manuscript. Quoth, for instance, clever reader Melospiza:

Why on earth would you want your manuscript back (after it has been rejected)? It won’t be pristine enough to send out again. Why spend the money? And any parcel over one pound can’t be dropped in a mailbox, but must be taken to the post office, not something an agent will appreciate. Let the agent recycle the paper and enclose a (business-size) SASE only.

Oh, would only that were possible, Melospiza, but there’s a rather basic, practical reason to include the SASE for safe return of the manuscript: as with a SASEless query, NOT including a SASE in a submission is usually an automatic-rejection trigger.

Yes, you read that correctly: leaving a SASE out of the submission packet can, and often does, result in a submission’s being rejected unread; ask about it sometime at a writers’ conference. The vast majority of agents will be perfectly up front about the fact that they train their screeners accordingly.

The owners of all of those eyebrows are clutching their heads now, aren’t they, thinking of all of those SASEless submissions — or, more likely, submissions accompanied by only a #10 SASE, rather than one with sufficient postage for the manuscript’s return — they sent out in the dark days of yore. “Okay, I can understand why Millicent would reject SASE-free queries without reading them,” these head-clutchers cry, “but why, in heaven’s name, would an agent who asked to see pages reject them unread?”

Good question, oh retrospective panickers. The short answer: because it’s obvious to Millicent that a writer who submits without a manuscript-size SASE doesn’t know the secret handshake.

The longer answer is hardly more comforting. In the publishing industry, it’s considered downright rude for a writer not to include a SASE both large enough and loaded down with enough pre-paid postage to send EVERYTHING enclosed back to the sender. Which means, in practical terms, that if the agency is going to keep its side of the tacit agreement allowing it to read a writer’s unpublished work, IT is going to have to shell out the dosh to mail the rejected manuscript back.

Ditto with a query letter that arrives unaccompanied by a SASE. The result in both cases is generally a form-letter rejection — or no response at all. (Yes, even for a submission. Pages often go bye-bye.)

I implore you, no matter how little you want to see that manuscript again, do not omit the SASE for the return of the manuscript — UNLESS the agency’s website or listing in one of the standard agency guides says specifically that they will recycle rejected manuscripts. (Practically none of them do, but check anyway.)

Okay, before the disgruntled muttering out there becomes too deafening, let’s voice it: “You must be pulling our collective leg, Anne,” I hear some of you saying. “Okay, maybe SASEless queries do tend to get rejected unread, but I can’t believe that it happens to submitted manuscripts or book proposals. By the time an agent is sufficiently interested in you to want to see actual chapters of your book, your foot is too firmly in the door for your submission to be tossed aside unread for a reason as unrelated to the quality of the writing as not including a SASE. I mean, really, what purpose would being that touchy serve?”

A fairly tangible one, actually: it would be one less manuscript for Millicent to read. Remember, it’s her job to reject 98% of what crosses her desk; even a very successful agent at a giant agency seldom picks up more then 5 or 6 new clients per year, even including ones poached from other agencies. (Which happens all the time, by the way. It would astonish most aspiring writers to know just how many of us agented writers are unhappy with our current representation. As I say early and often, you don’t want just any agent to represent you — you want a well-connected, engaged agent who loves your writing and will defend it to the death.)

Thus every submission that disqualifies itself on technical grounds is another step toward that ongoing goal of thinning the pack of contenders. Do you really want to volunteer your precious manuscript for that particular kamikaze mission?

Admittedly, from the submitter’s point of view, a good argument could be made that this practice inevitably leads to, as Melospiza rightly points out, a big ol’ waste of money, not to mention trees, without really providing much benefit to the people who actually pay for the return postage. After all, from the writer’s perspective, a SASE included with a submission is only going to be used if the news is bad. If the agency likes the MS, they’re going to ask to see the rest of the manuscript — which means your initial submission will get filed, you will send another packet (with another SASE), and your first SASE may well end up in the trash.

Or, if you’re really lucky, you’ll never see it again, because it will end up in a file drawer in your new agent’s office. Fingers crossed!

If they don’t like it, all you are doing by providing the postage is paying to get the news that they’re turning you down in a way that will make your postal carrier’s back ache, rather than via a nice, light #10 envelope. So why not just send the manuscript along with a business-size SASE, and be done with it?

Because that’s not how the industry works, that’s why. (See commentary above re: secret handshakes.)

If you’re willing to risk it, you could always include a line in the cover letter, POLITELY asking the agency to recycle the manuscript if they decide not to offer representation and mentioning the business-sized SASE enclosed for their reply. Do be aware, however, that this strategy sometimes backfires with screeners trained to check first for a manuscript-sized SASE: it’s not unheard-of for the Millicents of the world to toss aside such a manuscript to be tossed aside without reading the cover letter.

As I believe I may have mentioned before, I don’t make the rules of submission; I only try to render them comprehensible. Let’s all pray that when Millicent does engage in the summary rejection of the SASEless, she flings that precious ream of paper into a recycling bin.

Originally, the whole paper-wasting arrangement was set up this way in order to PROTECT writers. The sad thing is, though, the logic behind this one is so pre-computer — heck, it’s pre-recycling, if you don’t count Abe Lincoln scrawling the Gettysburg Address on the back of a used envelope — that it’s likely to be counterintuitive to anyone querying or submitting for the first time today.

Return with me now to those thrilling days of yesteryear, when books were widely read, writers didn’t need agents because publishing houses still read through their slush piles, and the photocopier had not yet been invented. Prior to personal computers (and nice laser printers in workplaces that might be accessible after the boss goes home for the day), you could not print out spare copies of your precious manuscript to submit to every Tom, Dick, and Random House in the biz, obviously. Nor could you attach a Word document to an e-mail and send it off via Pony Express.

Equally obviously, no sane human being would send out his only copy. So how did writers reproduce their work to submit to several publishing houses simultaneously?

They retyped it, that’s how. Every single page, every single syllable, every single time.

Think those hardy souls wanted to get their rejected manuscripts back? Darned tootin’. It might save them weeks of retyping time.

My long-term readers will have heard my favorite concrete example of how these returned manuscripts helped writers before, but it’s a terrific illustration of just how much the SASE used to assist the average aspiring writer. Back in the far-away 1950s, my mother, Kleo, was married to Philip, a struggling science fiction writer. While she toiled away at work and went to school, Philip spent his days composing short stories.

Dozens of them. Type, type, type, week in, week out. She would come home and edit them; he would type a revised version. One or the other of them would get a good idea, and they would collaborate in writing the result: one dictating, one typing. She would take them to writing classes and the magazine editors who were already publishing her brother’s SF short stories, returning with still more feedback. Off he went to type another draft.

From scratch. Every single time either of them wanted to change a word. Hard for those of us who write on computers even to imagine, isn’t it?

As writers did in those dark days prior to e-mail, Philip and Kleo stuffed each of those short stories into a gray Manila envelope with a second envelope folded up inside as a SASE and sent them off to any magazine that had evinced even the remotest interest in SF or fantasy. (Except for the ones that Kleo hand-sold by taking to a magazine editor, which is actually how Philip got his first story published. She was, in effect, his original agent. But I digress.)

Each time a short story was rejected — as, in the beginning, all of Philip’s and Kleo’s were — and landed once again in their mailbox with the accuracy of a well-flung boomerang, they acted as professional writers should act: they submitted the rejected story to another magazine immediately. To minimize retyping, they would iron any pages that had gotten bent in the mail, slip the manuscript into a fresh envelope (yes, with a fresh SASE), and pop it in the mail.

Since there were not very many magazines that accepted SF or fantasy back then, they had to keep impeccable records, to avoid sending a rejected story back to a magazine that had already refused it. But Philip kept typing away, and kept as many stories in circulation at once as possible.

How many? Well, no one knows for sure anymore — since occasionally the only copy of a story got sent by mistake, some inevitably got lost.

(Which reminds me to nag those of you sending out manuscripts in the computer age: when was the last time you made a back-up of your manuscript? If, heaven forfend, a gigantic anvil fell from one of those anvil-toting zeppelins we’re always seeing overhead these days onto your main writing space, would it crush both your computer and your back-ups? I don’t want to see you crawling about in the ashes, frantically trying to find the remnants of your hard disk.)

One day, the young couple opened their front door to find 17 rejected manuscripts spread all over their miniscule front porch. Their tiny mailbox apparently hadn’t been able to hold that many emphatic expressions of “No!”

So what did the aspiring writers of yesteryear do when faced with 17 rejections on the same day? Did they toss all of that paper into the recycling bins that had not yet been invented? Did they rend their garments and give up writing forever? Did they poison their mail carrier for bringing so much bad news all at once?

No, they did what professional writers did back then: Philip had his wife iron the pages so they could be sent out again and resubmitted.

Lest you find the story depressing, the science fiction writer was Philip K. Dick, and I have it on good authority that one of those stories was THE MINORITY REPORT. Which a director who shall remain nameless (because he changed the ending in a way that would have caused any author’s resentful spectre to dive-bomb LA, howling) made into a rather lucrative movie, decades later.

Which only goes to show you: contrary to the common writerly fantasy/daydream/self-flagellation-after-rejection theme, even the best writers generally have to brazen through quite a bit of rejection before hitting the big time. As my mother likes to say, the only manuscript that stands NO chance of getting published is the one that sits in the bottom drawer, unseen by human eyes.

Admittedly, it was not the most comforting lullaby to have sung above one’s cradle, but she knew whereat she spoke — and it’s as true today as it was five decades ago, when there were no photocopying machines, no computers, and no guarantee that the copy you sent would ever be retrievable if it went astray in some publisher’s office.

For our purposes today, the important thing to take away from this story is not the warm glow from the implied pep talk (although that’s nice, too), but the understanding that agencies don’t ask for SASEs in order to inconvenience, annoy, or impoverish aspiring writers. They do it today for precisely the same reason that they did it in the 1950s: to get your work back to you as expeditiously as possible, so you may try its fortunes elsewhere.

Also, as I mentioned last time, the practice was intended to protect the writer’s copyright. Just as an e-mailed attachment could conceivably end up, through the magic of multiple forwarding, anywhere on the planet, a loose manuscript that isn’t either in an agent or editor’s office, safely tucked away in that proverbial bottom desk drawer, or being conveyed through sleet, snow, and/or dark of night between one and the other could in fact be stolen.

I know; creepy even to consider. But think about it: is it more or less likely than something falling on your house from a zeppelin?

I’ll answer that one for you: it does happen from time to time, so a savvy writer keeps very, very good track of who precisely has his manuscript when. (If this prospect tends to keep you up at night, please see the SHOULD I WORRY ABOUT MY WORK BEING STOLEN? category on the list at right for tips on how to protect your work.)

Three other things of which a savvy writer keeps very good track: which agents she has already queried (and with what unsolicited-but-permitted extra materials), which already-queried agents have requested materials (and what they requested; every agency asks for the submission packet to contain different components), and which agents are still waiting for her to send them those materials. If an aspiring writer is querying and/or submitting to multiple agents at once — and she should, unless the agent of her dreams has a no simultaneous submissions policy — she had better maintain excellent records; otherwise, it’s just too easy to mix things up.

Or not to know where to send Query #18 when the first 17 SASEs turn up in her mailbox. Or her inbox.

Speaking of minding the details, a savvy writer also takes care when applies postage to her SASE. Let’s take a gander at what postage-related fears were keeping intrepid reader Rachel up at night:

I have a question about the SASE that you put in with your materials. I understand it was always better to use stamps so that the agent can just toss it in the outgoing mail bin at the agency. But I was talking to the postal clerks yesterday and they said that post-911 rules are now in effect: any stamped package over 13 ounces has to be brought to the post. I asked to get metered mail instead, and they said it wouldn’t work because it would have that date (yesterday) on it. A dilemma!

I explained my situation to them and the clerks suggested just using a priority stamp (and the same shipping box), because if a SASE were expected, then stamps are really the only way to go. Is that how they’re doing it now?

Good question, Rachel. Before I answer it, let’s clarify the situation by reiterate the difference between a query packet’s SASE (i.e, a missive containing the query letter + any unsolicited materials an agency’s website said were permissible to send with it) and one tucked into a submission (requested materials).

When sending a query, including a SASE is pretty straightforward: the writer takes a second envelope, writes his own address on it, adds appropriate postage, folds it, and stuffs it — neatly, please, as becomes a Sanitary Author — into the query envelope. (Oh, like you’ve been able to get the SA out of your mind.)

When sending a submission packet, the process is similar, but the packaging is different. If the agent only asks to see 50 pages or a chapter or two, few enough that they could be comfortably placed in a Manila envelope without wrinkling them (the Sanitary Author deplores crumpled pages; so do many agents), all you need to do is take a second Manila envelope, self-address it, affix the same amount of postage you’re going to use to send the whole packet to the agency, fold it, and place it neatly within the submission envelope.

(Don’t worry; I shall be devoting part of this coming weekend about how to handle a request for a partial. I wouldn’t leave you hanging.)

SASE-wrangling becomes a bit trickier if you’ve been asked to send the entire manuscript, because that generally entails using a box. (For a detailed explanation of what types of box should and shouldn’t be used, complete with glamorous photographs of cardboard in its various manifestations, again, tune in this weekend.)

Obviously, it’s going to be unwieldy to stuff a second box inside the first, so it’s completely acceptable just to include a self-addressed mailing label and postage. (Be sure to mention both in your cover letter, so they won’t get lost on the agency end; I’ll be talking about how to pull off including such necessary-but-prosaic details gracefully, you guessed it, this weekend.)

Equally obviously (but I’m going to mention it anyway, just in case), the stamps on the SASE need to be US stamps, if the agency is US-based. That requirement means that SASEing is invariably a great deal more challenging — and expensive — for writers in foreign climes querying or submitting to US agencies; the far-flung are not exempt from the SASE expectation, I’m afraid, which can make e-mailed querying a more attractive option.

Good news for the far-flung: the US Postal Service’s website sells stamps at face value, rather than at the exorbitant mark-up one frequently finds for them abroad. The USPS more than happy to ship ‘em to your doorstep in exotic climes so you may stick ‘em onto your SASE before popping your submission into the mail.

But let’s get back to the crux of Rachel’s question: has the post-9/11 alteration in post office policy altered what agencies expect to see on a SASE?

The last few years have indeed seen some changes in how agencies handle packages, but actually, most of them date from before 9/11, back to the anthrax scare. Before that, virtually no agency accepted electronic submissions, for instance; they may not pay their Millicents much, but the average agency certainly doesn’t want its screeners to get sick from opening a poisoned query envelope.

E-mailed queries and submissions don’t carry the risk of that sort of infection (and I think we can all guess how the Sanitary Author would feel about that). They do, however, occasionally contain computer viruses, so few agents will open an attachment unless they have already specifically requested an electronic submission from a writer.

That’s why, in case you’d been wondering, most agencies have policies forbidding e-queriers from sending unsolicited materials as attachments. Too much risk of computer contamination. Instead, they will usually ask queriers to copy any permissible additional materials and paste them into the body of an e-mail.

Rachel’s clerk was quite right about heavier packages having to be physically carried into the post office by human being, rather than blithely dropped into a mailbox or dumped in a mailroom — a policy shift that would affect virtually any submitted full manuscript, since they tend to be heavy little critters. However, that most emphatically does not mean is that the agent is going to be taking a rejected manuscript to the post office herself, or even that the Millicent who screened it will. Some luckless agency intern will be toting a whole mess of them there every few days.

Or not; since the USPS changed its regulations in this respect, many agencies have side-stepped the return mail problem by ceasing to return submitted manuscripts to their writers at all. Check policies before you submit. (Interestingly, agencies that operate this way virtually always still expect submitters to include SASEs with their submissions.)

The moral: unless you are querying or submitting electronically OR an agency specifically says it doesn’t use SASEs, you should always include one.

And always use actually stamps on it, rather than metered postage. It’s called a STAMPED, self-addressed envelope for a reason, you know.

Despite the changes I mentioned above, the imperative to use stamps on a SASE has never wavered: the goal here is not convenience in mailing, but the submitter’s paying for his own manuscript’s return. Regardless of whether that means tossing it into the nearest mailbox (which would still be possible for most partial manuscripts) or assigning Millicent to do it, stamps have always served the purpose best.

That being said, I must confess that I don’t quite understand the clerk’s recommendation to Rachel to affix Priority Mail postage to the SASE, unless he was either lobbying her to use a flat-rate Priority Mail envelope as a SASE (not a bad idea, especially if the submission is just a few chapters; they fold nicely into a submission envelope) or simply trying to hawk a more expensive stamp. The distinction between Priority Mail and regular mail is the speed with which it arrives; the ease of mailing is identical.

Which means that buying a more expensive stamp or a cheaper one to affix to the SASE is entirely up to the writer. Like overnighting requested materials vs. sending them regular mail, whether a submitter elects to pay a shipper extra money to convey a manuscript from point A to point B is generally a matter of complete indifference to the agent receiving it, as long as it gets there in one piece.

(“And looking pretty,” adds the Sanitary Author. “None of those pesky wrinkles. And print your manuscript on nice, bright-white, 20-pound paper while you’re at it, please. It’s aesthetically more pleasing than the cheap stuff.”)

To be blunt about it, the agent has absolutely no reason to care how quickly a rejected manuscript reaches its submitter. All she’s going to care about is whether you’ve included the means to mail it back to you at your expense, not hers.

And that, my friends, is the information that most agencies’ listings in the standard agency guides and websites compress into the terse advice Include SASE. Apparently, somewhere on earth, there lurks a tribe of natural-born queriers who realize from infancy precisely what that means, so it requires no further explanation.

I’ll bet our old pal, the Sanitary Author, is one of that happy breed. For the rest of us, learning how agencies work requires a bit of homework — and the asking of good questions.

Tune in at 7 p.m. PST tonight for a few more thoughts on query construction. In the meantime, keep up the good work!

Querypalooza, part XIV: getting creative with your platform paragraph, or, can we strike the phrase worthless credential from the language, please?

narrow road sign

I had to laugh this morning, campers. You know how I’ve been complaining periodically throughout this querying series about how often reasonable advice (or, even more often, an agent’s offhand comment about a personal preference) becomes transformed through sheer repetition into a purported Cosmic Law of Querying that bears only a faint familial resemblance to the original advice? Nowhere is the potent equation specific statement + word of mouth + time = distortion more operational than in the word-of-mouth paradise that is the aspiring writers’ community. Especially now, when Internet searches are so gifted at ripping individual statements out of context and communications are so rapid.

Now, to paraphrase Mark Twain, a misconception can make it halfway around the world before the truth has a chance to get its boots on.

Case in point: do you recall how careful I was in yesterday’s post on constructing a platform paragraph to assure all of you that the examples I was using were fictional, and thus should not be cited anywhere, anytime as truth? Well, the moment I logged onto the blog this drizzly Seattle a.m., I found an incoming link from the University of Bonn.

Why? Because yesterday’s post contained this totally made-up statement: Audrey Hepburn holds an earned doctorate in particle physics from the University of Bonn, and thus is eminently qualified to write on atomic bombs.

This is not true; I said in the post it was not true. But did the web bot searching for the phrase University of Bonn trouble itself with fact-checking? Or with context?

The moral: Don’t believe everything you read on the Internet. Even if you read it here. Or heard someone say that they might have heard it here.

Speaking of the nature of truth and one’s obligation to tell it, inveterate commenter Elizabeth chimed in on Querypalooza XII, bringing up a very common misconception about what is and is not a credential of sufficient literary significance to include in one’s platform paragraph:

My sister is in marketing, and was a recruiter and hires writers all the time and told me the story credit in my resume from my school literary mag is worthless. “I would see that and assume you are still in school and trash your resume,” she said cruelly.

I left it out of the last query. In fact, I left out my two college degrees, one of which is in criminology (crime novel) also. Ironically, it contains the BEST descriptive stuff I’ve ever written for this book.

Have you ever noticed how frequently the word worthless comes up when talking about credentials, campers? In querying advice, it’s as closely associated with the platform paragraph and pitching as the term spry is to the elderly. (When’s the last time you heard a young person described as spry?)

As we saw last time, the use of worthless vis-à-vis writing credentials is not limited to the mouths and keyboards of those who give professional advice to writers trying to get published. It is ubiquitous on the web, in blogs, in writers’ fora — and, as a direct result, in writers’ psyches.

In my experience, practically every aspiring writer who has not yet published a book with a major house — thus the descriptor aspiring — harbors a deep, gnawing fear that none of his credentials are good enough to include in his platform paragraph. Or his platform, if he writes nonfiction. When in doubt, the ubiquitous worthlessness-mongers tell him, leave it out.

“But this is my first novel!” he will protest. “Nothing I can possibly say will hide that fact from Millicent the agency screener. She’ll see right through my six master’s degrees, seventeen magazine articles, and Olympic bronze medal in ski jumping. She’ll know it’s only filler. I’d best not mention any of it.”

No, she’ll know that you’re a previously published author — what are those articles, chopped liver? And even if you didn’t have those publications in your background, sir, she would know from the rest of your credentials that you’re interesting.

Heck, if she knows her business, she’ll know that you might have a potentially gripping memoir in you. (When did you write all of those theses? In mid-air?)

In the face of the barrage of advice about querying (and marketing, for that matter), it’s so easy for aspiring writers to lose sight of the fact that the platform paragraph is about you. It’s a conceptual container for information that might make Millicent say either, “Wow, this writer knows whereat she speaks,” or, “Wow, this writer knows her way around the writing process.”

Or even, “Wow, this writer sounds like someone my boss, the agent, would absolutely love to work with on a long-term, mutually-beneficial basis.” You would argue with that?

So in excising her two best credentials, Elizabeth merely fell into the unfortunately all-too-common trap of confusing her platform paragraph with a résumé. But that’s not terrifically surprising, is it, in the face of all of that yammering about worthless credentials?

The usual conception of a platform is of a relatively limited checklist of pre-approved credentials. If you can check Box X, then you can list that credential. If you can’t check any of the boxes, you simply have no credentials at all, and thus are better of not mentioning anything about your background.

Basically, this conception turns the platform into a Who’s Who entry: if you happen to have one of the small handful of achievements for which there are boxes on the form, you have a listing. If you don’t, you don’t. Which means, in practice, that if all the available boxes are publications — or, in most first-time queriers’ minds, book publications with major houses — virtually no aspiring writer would have any credentials worth mentioning in a query letter.

Anybody see a logical problem with this? Like, for instance, the fact that if Millicent actually did take umbrage at non-literary (or even non-book-literary) credentials, she would have to reject 99.99% of what crosses her desk?

That’s ridiculous, of course. It’s her job to reject 98% of what crosses her desk. And it’s your job to convince her in your query letter that you and your book project are in the top 2%.

Following the common wisdom — if you don’t have any of the narrowly-defined credentials, you should leave the platform paragraph out of your query altogether — may not be the best strategy. And it would be a suicidal strategy for writers of nonfiction, including memoir: just as part of what a nonfiction book proposer is marketing is her expertise in the subject matter of her book, part of what a memoirist is marketing is her personality.

So why on earth would a savvy querier want to pretend that she doesn’t have one? Or a background?

To a lesser extent, the same holds true for fiction: remember, any sensible agent seeking new clients is going to be looking for a career writer, not the proverbial author with only a single book in him. If you have traveled extensively, she might want to know that: you may have a travel memoir in you, or she may have a memoirist with a great story who could use a co-writer. And let’s not forget the fact that interesting people tend to do better at book readings, giving interviews, and other necessary promotional events in a successful author’s life.

There are also the practical concerns to consider. She’s going to want to know what you do for a living, not only because it will tell her more about you, but because your ability to take time off work will have a direct effect upon your ability to drop everything and make revisions. (Sorry to break that to you, ER-doctors-who-write.) On the flip side, if you travel for work, you’ll already be in a position to do book signings in multiple cities without your future publishing house’s having to cough up any dosh for traveling expenses.

Again, the down side to alerting Millicent to any of these selling points is?

Please don’t let yourself get talked out of — or, even more common, talk yourself out of — including relevant information in your query. If you find yourself tempted, think of Elizabeth’s example: what did she gain by cutting her two best credentials, ones that are absolutely germane to her current project? My police procedural is informed by my degree in criminology is, after all, precisely the kind of Eye-Catching Query Letter Candy (ECQLC) Millicent deliberately scans those platform paragraphs to find.

Let’s get brainstorming, shall we? Yesterday, I concentrated on the standard writing résumé bullet points. To recap:

(1) Any experience that makes you an expert on the subject matter of your book.

(2) Any educational credentials you might happen to have, whether they are writing-related or not.

(3) Any honors that might have been bestowed upon you in the course of your long, checkered existence.

(4) Any former publications (paid or unpaid) or public speaking experience.

Today, we move on to less obvious stuff. You know, the things in your background that render you such a fascinating person.

(5) Relevant life experience.
This is well worth including, if it helps fill in some important background for the book. Is your novel about coal miners based upon your twenty years of experience in the coalmining industry? Is your protagonist’s kid sister’s horrifying trauma at a teen beauty pageant based loosely upon your years as Miss Junior Succotash? Mention it.

There’s a reason that agents and editors habitually ask aspiring NF writers, “So what’s your platform?” after all.

And don’t discount how much more credible your life experience might make you if you write fiction about it, either. Which author do you think would be easier for a publisher’s marketing department to convince a magazine writer to interview, one who has written a book whose protagonist is a day trader, or this great new author who’s just distilled her 8 years as a day trader into a behind-the-scenes novel?

Quite different, isn’t it? The amazing thing is that both of these statements could quite easily refer to the same book.

Make sure, by the way, that if your life experience is your most important credential, it appears first in your platform paragraph. If you are writing about firefighting, and you happen to be a firefighter, Millicent needs to know that right away. Don’t be coy — the connection with your book may seem self-evident to YOU, but remember, Millicent will not be able to guess whether you have a perfect platform for writing your book unless you tell her about it.

What you should NOT do under any circumstances, however, is say that your novel is “sort of autobiographical.” To an agent or editor, this can translate as, “This book is a memoir with the names changed. Since it is based upon true events, I will be totally unwilling to revise it to your specifications. Oh, and someone I know may later come along and try to sue you over it, future publisher. Please read my manuscript anyway.”

No wonder, then, that the words autobiographical and fiction in the same sentence so often prompt Millicent to shout, “Next!”

The distinction I am drawing here is a subtle one, admittedly: basically, I’m urging you to say FALLING CINDERS draws upon my twenty years as a working firefighter instead of FALLING CINDERS is semi-autobiographical or — sacre bleu!This novel is partially based on my life.

Having the background experience to write credibly about a particular situation is a legitimate selling point: in interviews, you will be able to speak at length about the real-life situation, a very tangible plus for a first-time author. However, industry professionals simply assume that fiction writers draw upon their own backgrounds for material.

But to them, a book that recounts true events in its author’s life is a memoir, not a novel. Contrary to the pervasive movie-of-the-week philosophy, the mere fact that a story is true does not make it more appealing; it merely means potential legal problems.

Translation: until folks in the industry have forgotten about the A MILLION LITTLE PIECES fiasco, it’s not going to be a good idea to highlight the fact that a novel is semi-autobiographical in your pitch. (Industry rumor has it that AMLP was originally sold as fiction, not memoir, but what did I just tell you about believing rumors?) Especially since — again, it pains me to be the one to tell you this, but how else are you going to find out? — a good third of queries (and most first-novel pitches) include some form of the phrase, “Well, it’s sort of autobiographical…”

Just don’t do it. Trust me on this one.

(6) Associations and affiliations.
If you are writing on a topic that is of interest to some national organization, bring it up here. If it’s a large organization, go ahead and mention its size. (Left to her own devices, Millicent’s guesstimate would probably be low.) Also, if you are a member of a group willing to promote (or review) your work, you might want to bring it up — although you might want to clear make sure first that your group is in the habit of such promotion. Some possible examples:

The Harpo Marx Fan Club has 120,000 members in the U.S. alone, as well as a monthly newsletter, guaranteeing substantial speaking engagement interest.

My main character’s struggle with multiple sclerosis will speak to the 400,000 people the National MS Society estimates currently have the disease.

I am a graduate of Yale University, guaranteeing a mention of my book on tulip cultivation in the alumni magazine. Currently, The Yale News reaches over 100,000 readers bimonthly.

(To reiterate: I pulled all of the examples I am using in this list out of thin air. Probably not the best idea to quote me on any of ‘em, therefore. I’m looking at you, University of Bonn.)

(7) Trends and recent bestsellers.
If there is a marketing, popular, or research trend that touches on the subject matter of your book, add it to your list. (Don’t mentally shake off that last sentence. Not everything on your brainstorming list is going to end up in your query letter; give yourself some creative leeway.)

If there has been a recent upsurge in sales of books on your topic, or a television show devoted to it, mention it. (Recent, in industry terms, means within the last five years.) Do be careful, though, not to imply that everyone who watches a popular TV show will buy a book that’s similar to it: Millicent is well aware that in the couple of years between when an agent picks up a new writer and when the book might reasonably be expected to appear on the shelves, the show might easily become less popular. Or even go off the air entirely.

(In response to that loud unspoken “Whaaa?” I just heard out there: after you land an agent, figure one year for you to revise it to your agent’s specifications and for the agent to market it — a conservative estimate, incidentally — and another year between signing the contract and the book’s actually hitting the shelves. If my memoir had been printed according to its original publication timeline, it would have been the fastest agent-signing to bookshelf progression of which anyone I know had ever heard: 16 months, a positively blistering pace.)

Even if trends support a secondary subject in your book, they are still worth including. If you can back your assertion with legitimate numbers (see last weekend’s earlier posts on the joys of statistics), all the better. Some possible examples:

Ferret ownership has risen 28% in the last five years, according to the National Rodent-Handlers Association.

Last year’s major bestseller, THAT HORRIBLE GUMBY by Pokey, sold over 97 million copies. It is reasonable to expect that its readers will be anxious to read Gumby’s reply.

(8) Statistics.
At risk of repeating myself, if you are writing about a condition affecting human beings, there are almost certainly statistics available about how many people in the U.S. are affected by it. We Americans are unparalleled at numerically documenting our experiences. As we discussed earlier in this series, including the real statistics in your pitch minimizes the probability of the agent or editor’s guess being far too low.

Get your information from the most credible sources possible, and cite them. Some possible examples:

750,000 Americans are diagnosed annually with Inappropriate Giggling Syndrome, creating a large audience potentially eager for this book.

According to a recent study in the Toronto Star, 90% of Canadians have receding hairlines, pointing to an immense potential Canadian market potential for MASSAGE YOUR WAY BACK TO BUSHINESS.

(I’ll keep you posted on whether that last one gets picked up by a Canadian web bot.)

(9) Recent press coverage.
I say this lovingly, of course, but as I mentioned yesterday, people in the publishing industry have a respect for the printed word that borders on the mystical. Minor Greek deities were less revered.

Thus, if you can find recent articles related to your topic, list them as evidence that the public is eager to learn more about it. Possible examples:

So far in 2010, the Chicago Tribune has run 347 articles on mining accidents, pointing to a clear media interest in the safety of mine shafts.

In the last six months, the New York Times has written twelve times about Warren G. Harding; clearly the public is clamoring to hear more about this important president’s love life.

(10) Your book’s relation to current events and future trends.
I hesitate to mention this one, because it’s actually not the current trends that dictate whether a book pitched or queried now will fly off the shelves after it is published: it’s the events that will be happening THEN.

Like popular TV shows, current events are inherently tricky as selling points, since it takes a long time for a book to move from proposal to bookstand. Ideally, your pitch to an agent should speak to the trends of at least two years from now, when the book will actually be published.

However, if you can make a plausible case for the future importance of your book, go ahead and include it on your list. You can also project a current trend forward. Some examples:

At its current rate of progress through the courts, Christopher Robin’s habeas corpus case will be heard by the Supreme Court in late 2011, guaranteeing substantial press coverage for Pooh’s exposé, OUT OF THE TOY CLOSET.

If tooth decay continues at its current rate, by 2015, no Americans will have any teeth at all. Thus, it follows that a book on denture care should be in ever-increasing demand.

(11) Particular strengths of the book.
You’d be surprised at how well a statement like, BREATHING THROUGH YOUR KNEES is the first novel in the last two decades to take on the heartbreak of kneecap dysplasia can work in a pitch or a query letter. If it’s true, that is.

(If it isn’t, of course, or if the writer simply didn’t do his homework well enough to know that it isn’t, the query’s toast. But as someone suffering from kneecap dysplasia at this very moment, I find that I long to read this novel even though I know it doesn’t exist. I am, in fact, the target audience for this book. Which is kind of funny, because when I made this example up several years ago, my knees were pointing in the right direction.)

So what is your book’s distinguishing characteristic? How is it different and better from other offerings currently available within its book category? How is it different and better than the most recent bestseller on the subject?

One caveat: if you engage in a direct comparison with an already-published book, avoid cutting it down. Try to stick to pointing out how your book is GOOD, not how another book is bad.

Why? Well, publishing is a small world: you can never be absolutely sure that the Millicent or her boss DIDN’T go to college with the editor of the book on the negative end of the comparison. Or date the author. Or, and the agent’s case, represented the book himself.

Stick to what is genuinely one-of-a-kind about your book — and don’t be afraid to draw direct factual comparisons with other books in the category that have sold well recently. For example:

While Jennifer Anniston’s current bestseller, EYESHADOW YOUR WAY TO SUCCESS, deals obliquely with the problem of eyelash loss, my book, EYELASH: THE KEY TO A HAPPY, HEALTHY FUTURE, provides much more detailed guidelines on eyelash care.

I would STRONGLY urge those of you who write literary fiction to spend a few hours brainstorming on this point. How does your book deal with language differently from anything else currently on the market? How does its dialogue reveal character in a new and startling way?

Or, to put it in the most ego-satisfying manner possible, why might a professor choose to teach your novel in an English literature class?

Again, remember that you need to express these difference in terms of facts, not subjective assessment. It’s perfectly legitimate to say that the writing is very literary, but don’t actually say that the writing is gorgeous.

Even if it undeniably is.

Why not? Well, that’s the kind of assessment that publishing types tend to trust only if it comes from one of three sources: a well-respected contest (in the form of an award), the reviews of previous publications — and the evidence of their own eyes.

Seriously, this is a notorious industry pet peeve: almost universally, agents and editors tend to respond badly when a writer actually says that his book is well-written; they want to make up their minds on that point themselves. It tends to provoke a “Show, don’t tell!” response.

In fact, it’s not at all unusual for agents to tell their screeners to assume that anyone who announces in a query letter This is the best book in the Western literary canon! must necessarily be a bad writer — and one whose literary intake is probably fairly meager at that.

“What on earth must this writer think is currently on the market,” Millicent says under her breath, reaching swiftly for the form-letter rejection stack, “if he thinks he can make a claim like this. I’d bet a wooden nickel that he hasn’t read any literary fiction that’s come out within the last seven years. Next!”

Cast your selling points as marketing realities, though, and she’ll be pleasantly surprised — as long as what you say is true. If you can legitimately say, for instance, that your book features a sensitive characterization of a dyslexic 2-year-old, and thus will speak to the parents of the 4-7% of children who are dyslexic, that will be heard as a statement of fact, not a value judgment.

(12) Any research or interviews you may have done for the book.
If you have done significant research or extensive interviews, list it here. This is especially important if you are writing a nonfiction book, as any background that makes you an expert on your topic is a legitimate part of your platform. Some possible examples:

Leonardo DiCaprio has spent the past eighteen years studying the problem of hair mousse failure, rendering him one of the world’s foremost authorities.

Tiger Woods interviewed over 6000 women for his book, HOW TO KEEP THE PERFECT MARRIAGE PERFECT.

(13) Promotion already in place.
Yes, the mind does immediately spring to the kind of resources commonly associated with having a strong platform — name recognition, your own television show, owning a newspaper chain, and the like — but more modest promotional efforts are worth listing as well. Being the organizer of your local libraries’ monthly meet-the-author forum certainly would count — because, really, who would be in a better position to blandish speaking time with your local library once your book comes out.

(Note to the 11% of you who just cried, “But my local library doesn’t have such a program!”: has it occurred you to start one yourself? Speaking as both someone who grew up surrounded by working authors and the daughter of a public school librarian who served for years on the city library’s board, half the librarians in the country, community and school alike, and fully two-thirds of the authors would line up to kiss you on the lips if you would volunteer to coordinate such a program in your town. And can you think of a better way to meet your favorite authors?)

Don’t engage in wishful thinking here, though; the point here is not to speculate about what you might do in future, as NF writers must in the marketing plan portion of their book proposals. For platform paragraph purposes (try saying that three times fast), only include promotion that does indeed already exist. Or that you are positive that you can make exist by the time you are having your first honest-to-goodness conversation with an agent who wants to represent your book.

Establishing a website for your writing is a good start — and it’s something practically any aspiring writer with Internet access can do, even with the most minimal resources. Having a website already established that lists an author’s bio, a synopsis of the upcoming book, and future speaking engagements carries a disproportionate weight in the publishing industry, because, frankly, the publishing industry as a whole has been a TRIFLE slow to come alive to the promotional possibilities of the Internet, beyond simply throwing up static websites.

So almost any web-based marketing plan you may have is going to come across as impressive. Consider having your nephew (or some similarly computer-savvy person who is fond enough of you to work for pizza) put together a site for you, if you don’t already have one.

(14) What makes your take on the subject matter of your book fresh.
I like to see every brainstormed list of selling points include at least one bullet’s worth of material addressing this point, because it’s awfully important. If YOU don’t know what makes your book different and better than what is already on the shelves, how can you expect an agent or editor to guess?

So this is the time to bring up what makes your work new, exciting, original, and/or a genuinely significant contribution to the current market in your chosen book category. (For some tips on how to figure that out, as well as an in-depth explanation of the sometimes elusive distinction between what the publishing industry considers fresh and what it will dismiss as weird, check out the FRESHNESS IN MANUSCRIPTS category at right.)

Again, what we’re looking for here are not merely qualitative assessments (“This is the best book on sailboarding since MOBY DICK!”), but content-filled comparisons (“It’s would be the only book on the market that instructs the reader in the fine art of harpooning from a sailboard.”)

Finished brainstorming? Terrific. Now you can write your platform paragraph or book proposal.

After you do, though, don’t throw out your list of selling points — that’s going to come in handy down the line. Even more so if you take the time now to put it in a format you can use again and again.

How? Start by going through your list and figuring out what are the best points, from a marketing point of view. Cull the less impressive stuff. Ideally, you will want to end up with somewhere between 3 and 10 selling points, enough to fit comfortably as bullet points on a double-spaced page.

Then reduce each point to a single sentence. Yes, this is a pain for those of us who spend our lives meticulously crafting beautiful paragraphs, but trust me, when you are consulting a list in a hurry, simpler is better.

When your list is finished, label it MARKETING POINTS, and keep it by your side until your first book signing. Or hand to your agent when she’s ready to start pitching to editors. Or pull it out when you are practicing answering the question, “So, what’s your platform?”

Heck, you might even want to use it as a study guide before you give interviews about your book, because once you’ve come up with a great list of reasons that your book should sell, you’re going to want to bring those reasons up every time you talk about the book, right?

Oh, and keep a copy handy to your writing space. It’s a great pick-me-up for when you start to ask yourself, “Remind me — why I am I putting in all of this work?”

Yes, generating selling points IS a lot of trouble, but believe me, in retrospect, you will be glad to have a few of these reasons written down before you meet with — or query — the agent of your dreams.

Trust me on this one. And remember me kindly when, down the line, your agent or editor raves about how prepared you were to market your work. There’s more to being an agent’s dream client than just showing up with a beautifully-written book, you know: there’s arriving with a fully-stocked writer’s toolkit.

Next time — that’s 7 o’clock PST this evening, campers, on our slightly-less-breathless post-Labor Day schedule — we shall be moving on to query packet construction and mailing issues. Can’t you just feel the excitement in the air?

No, but seriously, paying attention to these details can save a querier a heck of a lot of trouble. Not to mention rejection. Keep up the good work!

Querypalooza, part XV: nicely stamping your SASE and other Millicent-pleasing habits of the sanitary author

sanitary-author

I’m not much given to double-takes, campers, but I must admit, I did a lulu when I spotted this sign standing by the side of a two-lane highway in unincorporated Neskowin, Oregon. To the casual observer, Neskowin is a blink-and-you-miss-it collection of buildings, but to the observant tourist, it is fraught with enigma: its population is 170, according to its ostensibly unofficially municipal website — a human density which renders the two golf courses located there, well, surprising. Who is playing golf in such high numbers that a lone course wasn’t deemed sufficient for local needs? Bears? Sea lions? Migratory Scots with an affection for Pacific Rim cuisine?

All of these legitimate wonders pale, however, next to the enigma of the Sanitary Author.

What makes him or her so darned clean, the passing motorist is left to speculate, and why is the population of Neskowin so proud of that particular resident’s hygiene habits that the non-city fathers saw fit to erect a sign to commemorate the SA’s immaculate practices? Did s/he win some sort of international award for cleanliness, a plaudit akin to the Nobel prize, in order to raise him or her so very high in the town’s esteem?

Not, obviously, as high as videos, coffee, or ice cream, but still, it’s more recognition than most authors get.

Does the SA reside in remote forest because such cleanly writing practices would not have been feasible within the confines of a large city like New York, Los Angeles, or even charming and nearby Portland? More importantly from the point of view of fellow authors, how does being so sanitary affect the quality of the SA’s writing — and if it has a net positive effect, should we all be beating a path to Oregon, demanding to follow in the SA’s spotless footsteps?

And should we be worried about all of the unsanitary authors running around out there?

Oh, I know what prosaic types out there are likely to tell me: since the period after AUTHOR would tend to indicate an abbreviation, this sign probably only refers to the local sanitary authority, the fine municipal employees who look after water quality and maintain the local sewer system. So much for impenetrable ambiguity, the literal would doubtless conclude. Just ignore that sasquatch strolling by; there’s nothing to see here.

But look closely at that sign: there’s a period after SANITARY, too. Complete words are seldom abbreviations, I find.

So the mystery continues. I shall make a valiant effort to wrest my mind away from the Sanitary Author and concentrate on the matter at hand: queries and the things that accompany them.

Oh, it’s no use: the image is burned into my brainpan. A psychologist friend of mine once told me that recent research demonstrates that the brain can respond as dramatically to recalled memories as to present life; sometimes, she says, the mind will experience flashbacks AS current events. I’m fascinated by this, not only as a memoirist (and yes, the memoir that was supposed to come out a few years ago is still tied up in legal knots; thanks for asking), but as a novelist.

The writer’s descent into a creative trance is one of the least-understood of human phenomena, isn’t it? Don’t know what I’m talking about? Ask your kith and kin what you’re like during periods of intensive writing.

Personally, when I’m in mid-chapter, I lose most of my sense of the passage of time. If my cats didn’t remind me occasionally that they do not possess opposable thumbs or the ability to open cabinets (well, okay, MOST cabinets), they would probably be forced to start nibbling on my toes under my desk to stave off imminent starvation.

I’m inclined to blame this on the way that the creative process colonizes the writer’s brain. The cats seem inclined to blame it on me, which I suppose amounts to more or less the same thing: if it can’t wait until I polish the scene in front of me to a high gloss, it’s probably not going to happen.

You may be unusually good at jumping back and forth between the creative and observational parts of your brain, but if you’re writing on a regular basis, I’m betting that those who have the good fortune to live and work with you have built up a stockpile of anecdotes about how you space out on the minutiae of quotidian life when you’re writing hard. Or — and I honestly am getting around to the point of our series again — when you are embroiled in sending out a flotilla of queries.

Oh, you thought you were the only one who spaced out? Far from it. Little things like laundry, taking vitamins, watering plants, and checking e-mail seem to slip unnoticed out of the working writers’ consciousness in the middle of a querying binge or writing jag — and don’t even get me started on how the amnesia about practicalities can intensify in the face of an imminent deadline or, heaven help us, immediately after an agent asks to see a partial or full manuscript.

(I’m going to be talking about those last two contingencies this weekend, by the way. Delving into the practicalities of submission seemed like a natural way to round out the ten days of Querypalooza.)

I suspect that this checking out from the everyday world is a necessary side effect of the alchemy of creation. Because, really, in order to render our characters’ lifeworlds gripping on the page, we writers have to create them in our minds every bit as vividly and in all of the detail of a vitally important memory. That’s a pretty absorbing task, isn’t it?

With a pretty gratifying payoff, potentially: if we do our job very well indeed, we might create a story, a situation, a character that seems to the reader to have stepped straight out of real life. Only better.

Is it that same is-it-real-or-is-it-Memorex trick of the brain, I wonder, that would allow a reader to fall in love with a character in a novel? As Mario Vargas Llosa wrote in THE PERPETUAL ORGY:

A handful of fictional characters have marked my life more profoundly than a great number of the flesh-and-blood beings I have known.

He’s talking about a literary orgy, incidentally, not a physical one: quite a lot of the book is about his passionate decades-long love affair with the entirely fictional Emma Bovary. And who can blame for falling in love with her, really? She’s a pretty absorbing character.

Do I sense those of you who intended to get queries and/or submissions out the door now that the annual post-Labor Day return of the publishing world to New York has arrived becoming a bit restless in the face of these musings? “I’m as fond of the creative haze as anyone else,” I hear some of you stalwart souls say, “but right now, most of my writing time is getting eaten up by the process of trying to find an agent. So if you don’t mind my asking, what does any of this have to do with the very practical concerns we’ve been discussing for the last week?”

A couple of things, actually. First, in the throes of agent-seeking, it can be pretty easy to forget that Millicent and others like her who screen queries actually are looking to fall in love with some writer’s work.

The querying hurdle is, at least in principle, set in place to maximize the probability of discovering the next Great American Novel — or memoir, or nonfiction book — by freeing agency staff from the necessity of reading pages from every ambitious soul currently writing in English. That way, the theory goes, Millicent can concentrate on deciding amongst the crème de la crème.

Your mind is still focused on the paragraph before last, isn’t it? Yes, you read that correctly: even the most virulent rejection-generator is usually eager to discover a novel that pulls him immediately into its lifeworld, or a memoir that wrings his heart, or the next Emma Bovary. I don’t think it’s at all coincidental that agents and editors so often describe their first responses to submissions in the language of attraction: you’re going to love this book, it’s a sexy topic, it didn’t grab me, I can’t get this book off my mind, I just didn’t fall in love with the protagonist.

Set those to music, and you’ve got a pop song. As hard as it may be to believe, Millicent is waiting to be swept off her feet.

Which is why, in case any of you fine souls out there have been wondering, I tend to discuss querying and submission in romantic terms: the query letter is a personal ad for your book; you want attract not just any agent, but the one that’s the best match for you and your work; the first page needs to seduce Millicent into wanting to read on; the chemistry between an agent and a book matters deeply. Ditto between a book and an editor. So in addition to everything else we writers are trying to create, our writing also need to inspire love.

The interminable and annoying querying/submission process sounds substantially more noble put that way, doesn’t it? Feel free to use this argument the next time some non-writer gapes at the amount of time you’ve invested in trying to land an agent; generating love can take some time.

My second reason for bringing up this high-falutin’ topic is, I’m afraid, disappointingly prosaic. I meant to begin this post by talking about SASEs (Self-Addressed Stamped Envelopes), and I seem to have gotten sidetracked.

I can only plead that I was absorbed in my writing. Excuse me a moment while I feel my languishing cats.

Or perhaps I zoned out because, let’s face it, SASEs are not the most thrilling of topics. But they are absolutely vital to discuss within the context of Querypalooza, because a mailed query unaccompanied by a SASE will get rejected automatically at virtually every U.S. agency. Almost invariably without being read.

And if Millicent doesn’t read your query, it’s literally impossible for her to decide to request your manuscript, and therefore impossible for her to fall in love with your writing. Which, in turn, renders it impossible for her boss, the agent, to fall in love with your writing, for the agent to convince an editor to fall in love with your writing, for the editor to convince an editorial committee to fall in love with your writing, and for the publishing house’s marketing department to convince readers to fall in love with your writing.

So omitting the SASE isn’t just a technical gaffe; it’s the catalyst in a tragic tale of lost love.

That’s the writer’s opportunity cost of neglecting to include a SASE in your query packet, but there are costs on the agency end as well. Think about it: having the SASE arrive in the same envelope with the query means that Millicent can grab either a form-letter rejection or please-send-us-pages note (oh, didn’t you realize that both were boilerplates?) the very instant after she makes up her mind which is appropriate.

It takes very little time, and the writers themselves are providing the resources. What’s not for the agency to like?

In fact, they like it so much that that most agencies have standing policies against SASE-free queries at all. Providing an envelope and a stamp to reject a single forgetful writer may seem like a negligible expense — but multiply it by the 800-1500 queries the average agency receives every week, and we’re talking about a considerable investment in writers whose work they’ve already decided not to represent.

So if you didn’t hear back on that last raft of queries — you know, the ones where you glibly told Millicent to contact you via e-mail if she wanted to see pages — that’s probably why.

Yes, in answer to what half of you just thought so loudly, answering your mailed query via e-mail would have been costly for the agency, too, although obvious, not as much so as hauling an envelope from the supply cabinet. The Millicent charged with opening all of those envelopes and scanning the paper queries would have to stop what she was doing, carry your query — and only yours — to a computer, open the agency’s e-mail server, type in a rejection (which would probably be identical to the form letter she’s been stuffing in SASEs all day), send it, then go back to work.

Multiply that by every querier who thinks he’s being clever, considerate, and/or paper-saving by insisting on this, and it would add up to a lot of unnecessarily expended energy over the course of a year. Far, far cheaper for the agency just to tell its Millicents to toss any query unaccompanied by a SASE into the recycling bin.

Although if she does decide to ask for pages, she will probably let you know via e-mail, rather than by sending a reply in the SASE you so thoughtfully provided. I like to think of this as the SASE Utility Paradox: the rejected writer must pay for the postage and envelope that carry the bad news; the accepted writer must offer the stamp and envelope as a sacrifice to the gods of querying.

Either way, you’re going to be buying some envelopes and stamps. (Don’t forget to keep receipts; if you file a Schedule C for your writing business, you may be able to deduct the cost of both as a promotional expense. Talk to a tax expert with experience handling writers’ returns — which I am not –before you deduct anything, however, because the IRS rules governing writers are both strange and different than those applicable to other kinds of artist.)

Believe it or not, part of the SASE’s original purpose was not just to save agencies the cost of postage, but to render the querying and submission processes cheaper for the writer: it was substantially less expensive than if the agencies sent back manuscripts with postage due. (Which used to be the alternative.) It was also intended to preserve copyright by allowing the writer ostensible control about whose grimy paws were on the manuscript when.

Writers tend to forget this in the cyber age, when huge chunks of writing can be transferred from one end of the planet to the other with the simple push of a button (yes, of course I know that the world is not as flat as that image implies. Don’t quibble at me now; I’m on a roll), but technically, in order to prove copyright over unpublished writing, the writer needs to know at all times where all the extant copies are, saying who can and cannot read it. Writing I post on this blog, for instance, is under my control, since I dictate where people can view it; I could disable RSS feeds, if I wanted. (Oh, the power! The power!) If I sent the same posts out via e-mail, they could end up anywhere, forwarded far beyond my knowledge.

That’s why, in case any of you had been wondering, writing posted online is technically published. It makes it easier for writers to prove that they were the original authors of their online work.

The control-who-reads-it doctrine still governs how agencies operate. When you send previously unpublished material off to an agency — to a credible one, anyway — you are both operating on the tacit assumption that no one on the other end will reproduce your work without your permission. You are not, in effect, authorizing them to show it to anyone else until you sign a contract that explicitly grants them the right to do so.

(Which means, by the way, that you should be very wary of an agent who implies, as some have been known to do in order to edge out the competition, that she has already shown submitted materials to an editor as an inducement for you to sign with her. Technically, she cannot market your writing to anyone until you give her explicit permission to do so — but a writer who has just won a literary contest and is juggling manuscript requests from several agents might not be aware of that.)

When you send a SASE with a submission, you are implicitly asserting your right to control where your work is sent next. It conveys an expectation that if they reject it, they will mail it back to you, rather than forwarding it to the kind of pirate press that is currently cranking out the 8th, 9th, and 10th installments in the Harry Potter series.

I hear the one in which Harry fights a dragon actually isn’t bad.

As I believe I have mentioned seventeen or eighteen hundred times before, this is a tradition-bound industry; it has historically been slow to change. No matter how good the logic against some of its long-held norms, this one did not change at all until there were some very tangible benefits on the agencies’ end to altering it.

For example, the anthrax scare convinced some agencies to accept e-mailed queries and submissions; prior to that, virtually none of them did. (Some still don’t; double-check before you press SEND.) And the post 9/11 requirement to tote heavy packages to the post office prompted some agencies to start recycling rejected manuscripts, rather than having the lowest intern on the totem pole wheel a paper-loaded dolly up out of the building.

But practice, most agencies still adhere to the old norms. Don’t believe me? Thumb through any of the standard agency guides, and count how many agencies mention that they recycle.

Spoiler alert: your thumb is probably going to get pretty tired before you find even one. Yes, even in 2010.

Like so many other aspects of the querying and submission process, at one time, the use of the SASE carried greater benefits to the writer than it does now, but time has hardened courtesies into demands, and habits into traditions. Today, if you do not include a SASE with your submission, you may well be perceived as thumbing your nose at the traditions of people you are trying to impress.

As satisfying as that may be, allow me to suggest that it might not be the best way to convince Millicent of your Socratic intellect and lamb-like willingness to take direction. So while my long-standing affection for writers, trees, and the printed pages both work to produce would LOVE to be able to say dispense with the SASE, it would not be in your best interest to fling away the old norms.

Knowing the likelihood of those norms changing anytime soon, I feel as though I should go off and plant a tree now. Or perhaps reread MADAME BOVARY. Instead, I’m going to be intensely practical for a few moments and tell you PRECISELY how to play the SASE game correctly.

When you send a paper query (as opposed to the e-mail variety), include a stamped (not metered envelope addressed to yourself. Do this EVERY time, regardless of whether the agency you’re querying actually asks for a SASE on its website or in its blurb in the standard agency guides.

If you are sending more than 4 pages of text along with your query — if the agent asked for an author bio, for instance, or a synopsis — make sure that the postage on your query’s SASE is sufficient to get all of those pages back to you. A #10 (business-size) envelope is the norm to accompany queries, and stamps are universally preferred over metered postage.

Since the agency will be popping the returned materials into the nearest mailbox, the stamps you use should be those currently in use in the AGENCY’s country of residence, not yours. This means that if you are submitting to a US-based agency or publishing house from outside the country, you will need to dig up some US stamps. Since foreign post offices often sell these at a considerable mark-up, you can save a lot of money if you buy the stamps directly from the US Postal Service online.

When you send requested materials via mail (again, as opposed to e-mail submissions), include in your submission packet an envelope or box addressed to yourself, along with sufficient postage for the safe return of EVERYTHING you have submitted. If you want to be really considerate, you may also include a #10 SASE, so the agent may contact you to ask for more pages, but in the age of e-mail and relatively inexpensive long-distance calling, that particular request is unlikely to come via regular mail.

Again, do this EVERY time, regardless of whether the agency (or publishing house) to whom you are submitting has actually asked for a SASE. Omit it only if the agency specifically asks in its guidelines that you not include it. (I know of only one agency that currently makes this request; need I remind you to read each and every agency’s submission guidelines, in case they differ?)

If the requested pages fit in a Manila envelope, it’s perfectly acceptable to fold a second one in half, stamp and address it, and tuck it in the submission packet. If you have been asked to send so many pages that you need to pack ‘em in a box, paper-clip a return mailing label and stamps to your cover letter, along with a polite request that the agent would affix both to the shipping box in the event of rejection.

You HAVE been sending cover letters with your submissions, right? Just sending a manuscript all by itself is considered a bit rude.

Relax, those of you who just clutched your chests: I’ll be talking about how to put together a cover letter for a submission packet as soon as I polish off this series on SASEs. Who knew there were so many different things that needed to go into a submission packet, eh?

Next time — that’s 10 a.m. PST tomorrow, for those of you keeping track — we’ll delve a bit deeper into the practicalities of submission. You wouldn’t want to be caught unprepared if your query is successful, would you? Keep up the good work!

Querypalooza, part X: it’s been a hard day’s night. Several in a row, actually.

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ringo and the clean old man4ringo and the clean old man4aringo and the clean old man5

As promised, we’re nearing the end of Querypalooza, our high-speed crash course on how to write a better-than-average query letter — if, by the end of Labor Day week, your query letter is not polished to a high gloss, I shall not be to blame. But oh, as the old joke goes, are my arms ever tired!

You know how much I enjoy being thorough. Let’s turn our attention back to query letter diagnostics.

And already eyes across the English-speaking world roll. “Isn’t there an easier way to go about this?” the time-strapped cry. “No offense, Anne, but you’ve been making me concentrate so intensely on a single piece of paper for three days straight. Now, on day 4, every fiber of my being ties itself in a sailor’s knot at the very mention of a query. On top of everything you’ve pointed out here, I’m also going to have to do some research on each of the agents to whom I intend to address my highly-personalized queries. PLEASE tell me that I won’t need to write an entirely fresh missive for each one.”

Not entirely, no: quite a few paragraphs will probably be recyclable, unless you plan to gain a new credential or two between the time you send Query A and when you pop Query B into the mailbox. However, it’s never, ever, EVER a good idea to use an entire query letter again wholesale.

Why not, you ask? Do I hear sweet music in the distance?

broken-recordLike any other reader, individual agents have individual likes and dislikes. As a logical result, there is no such thing as a query letter that will please every agent currently in practice.

Thus Querypalooza: the goal here is not to help you construct a generic letter that will work for every agent to whom you might conceivably decide to send it, but to assist you in ferreting out problems with the personalized missives you’re constructing for each one. Yes, you may well reuse sentences and even entire paragraphs from letter to letter, but as anyone who has had much contact with agents can tell you, these are not generalists.

Which means, to put it bluntly, that while Millicents share common pet peeves, each is looking for slightly different things in a query letter.

Stop groaning; it wouldn’t have made good strategic sense to send an identical letter out to everyone, anyway, for reasons we have been discussing for days. Besides, there is no such a thing as a universally perfect query letter, one that will wow every agent currently hawking books on the planet. It is logically impossible: agents represent different kinds of books, for one thing, so the moment you mention that your book is a Gothic romance, it is going to be rejected by any agent who does not represent Gothic romances.

It honestly is as simple as that.

More fundamentally, though, I do not accept the idea of a magical formula that works in every case. Yes, the format I have been going over here tends to work well; it has a proven track record across many book categories. However — and I hate to tell you this, because the arbitrary forces of chance are hard to combat — even if it is precisely what your targeted agency’s screener has been told to seek amongst the haystack of queries flooding the mailroom, it might still end up in the reject pile if the screener or agent is having a bad day.

What factors might produce that outcome, you ask? A million and one that are utterly outside the querier’s control.

If the agent has just broken up with her husband of 15 years that morning, for instance, it’s probably not the best time to query her with a heartwarming romance. If she slipped on the stairs yesterday and broke both her wrists, she’s probably not going to be all that receptive to even the best knitting book today. And if he has just sprained his ankle in tripping over that stack of manuscripts he meant to read two months ago, it’s highly unlikely that any query is going to wow him within the next ten minutes, even if it were penned by William Faulkner, Toni Morrison, and William Shakespeare in an unprecedented show of time-traveling collaboration.

No writer, however gifted, can win in such a situation; even the query that wins most will lose some. Don’t squander your precious energies worrying about it.

A strategic-minded querier can, however, avoid sending e-mailed queries or submissions over the weekend, the most popular time to hit the SEND button: Millicent’s inbox is pretty much guaranteed to be stuffed to the gills on Monday morning. Ditto with the first few days after her boss has returned from a writers’ conference, Labor Day (hint, hint), or, heaven help us, the single heaviest querying time of all, immediately after January 1.

Trust me, all of those New Year’s resolution-fulfillers will provide her with more than enough reading material to keep her cross and rejection-happy for a few weeks. Best to avoid slipping anything you want her to approve under her nostrils then. Unless, of course, she’s just fallen in love, or her college roommate just won the Pulitzer Prize in journalism, or she’s found a hundred-dollar bill on the street.

broken-recordThere will always be aspects of querying success that you cannot control, and you will be a significantly happier writer in the long run if you accept that there is inevitably an element of luck involved — as well as writing talent, marketing savvy, and query-construction skill.

Frankly, the luck part took me quite a long time to accept myself. I once received a rejection from an agent who had hand-written, This is literally the best query letter I have ever read — but I’ll still have to pass in the margins of my missive — as if that was going to make me feel any better about being rejected.

To tell you the truth, this compliment annoyed me far more than it pleased me, and like so many aspiring writers, my mind flooded with resentful questions. Had the agent just completed a conference call with every editor in the business, wherein they held a referendum about the marketability of my type of novel, voting it down by an overwhelming margin? Had she suddenly decided not to represent the kind of book I was presenting due to a mystical revelation from the god of her choice? Or had the agent just gotten her foot run over by a backhoe, or just learned that she was pregnant, or decided to lay off half her staff due to budget problems?

Beats me; I’ll never know. Which is kind of funny, because I’ve had some very nice chats with this agent at conferences since.

The important thing to recognize is that whatever was going on at that agency, it was beyond my control. Until I am promoted to minor deity, complete with smiting powers, love potions, and telepathic control of the mails, I just have to accept that I have no way of affecting when any query — or manuscript, or published book — is going to hit an agent, editor, reviewer, or reader’s desk.

(Okay, so I do have more control over when my agent sees my manuscripts — but even then, it’s up to him when to read them. You can lead a horse to water, etc.)

My advice: concentrate on the aspects of the interaction you CAN control. Like, say, the matters on our troubleshooting list.

(25) If I intend to submit this query to agents based in the United States, have I used ONLY US-spellings throughout my query packet? Or UK spellings, if I am sending it there or to Canada?
This is true of submissions as well. While honour, judgement, and centre are perfectly correct in some places in the English-speaking world, they are technically incorrect in the US, just as honor, judgment, and center are on the other side of the pond, or even north of the border.

Tailor your query and submission to what will look right to your intended audience: the agent. You don’t want Millicent to think that you just don’t know how to spell, do you, oh centred, honourable person of sound judgement?

(26) When I mentioned the book category in the first paragraph of my query, did I use one of the established categories already in use by the publishing industry, or did I make up one of my own?
Queriers new to the game often believe, mistakenly, that claiming that their books are so completely original, so unlike anything else currently for sale to the English-reading public, that even trying to squeeze them into one of the conceptual boxes provided by the industry would undersell their originality. Instead, these well-meaning souls just make up their own categories with names like Hilarious Western Romance Travelogue or Time-Travel Thriller.

They think — again, mistakenly — that such names are helpful to agents. How could being more specific than the average bookseller’s shelving system be bad?

In quite a number of ways, actually. To name but two, mythical book categories are unprofessional, and using them betrays a misunderstanding of why agents want to see them in query letters: to figure out whether the book presented is the kind that they currently want to sell. Also, an aspiring writer who clearly knows that he’s supposed to name a book category but tries to wiggle around it is playing rules lawyer, not a strategy likely to convince Millicent and her boss that he’s the type who just loves following directions without a fight.

Do it because they say so. If you’re at a loss about how to go about narrowing down the choices, please see the HOW TO FIGURE OUT YOUR BOOK’S CATEGORY section on the archive list at right.

“Can’t make me!” some rebels shout. “No one’s going to put MY book in a conceptual box.”

That’s quite true: no one can force an aspiring writer to commit to a book category — at least before she’s signed with an agent, of course. Agents make their clients commit all the time; in fact, it’s not all that unusual for an agent to accept a new project as one category, ask for targeted revisions, then pitch it to editors as a different category.

A book category is nothing but a conceptual box, after all, merely a marketing label used to get a manuscript to the people who represent and sell similar books. So a categorical (so to speak) refusal to allow your work to be labeled at the query stage isn’t going to impress anybody familiar with how books are sold in this country.

Especially not Millicent — and especially if she happens to open your query at an inopportune moment.

Don’t believe me? Okay, picture this: Millicent’s subway train from her tiny apartment in Brooklyn that she shares with four other underpaid office workers has broken down, so she has arrived at work half an hour late. There’s an agency-wide meeting in an hour, and she needs to clear her desk of the 200 query letters that came yesterday, in order to be ready for the 14 manuscripts her boss is likely to hand her at the meeting. After she has speed-read her way through 65 of the queries, a kind co-worker makes a Starbucks run. Just before Millicent slits open your query (#126), she takes a big gulp of much-needed caffeine — and scalds her tongue badly.

Your query with its fanciful pseudo book category is now in her hand. What is she more likely to do, to humor your reluctance to place your book in the traditional conceptual box, as her boss will require her to do if she recommends picking you up as a client, or to shrug, say, “Here’s another one who doesn’t understand how the business works,” and move on to the next envelope?

Blistered tongue or not, do you really want to bait her?

If you’re absolutely, positively convinced that it would be an outrage upon the very name of truth to commit your novel to any one category, PLEASE don’t make up a hyphenate like Western-Fantasy-How-to, in order to try to nail it with scientific precision. In a pinch, if your novel doesn’t fall clearly into at least a general category, just label it FICTION and let the agent decide.

Provided, of course, that you are querying an agent who routinely represents fiction that does not fit neatly into any of the major established categories. I definitely wouldn’t advise this with, say, an agent who represents only romantica or hard-boiled mysteries.

But whatever you do, avoid cluttering up your query letter, synopsis — or indeed, any communication you may have with an agent or editor prior to clutching a signed contract with them in your hot little hand — with explanations about how your book transcends genre, shatters boundaries, or boldly goes where no novel has gone before.

Even if it’s true. Perhaps especially if it’s true.

Yes, such a speech makes a statement, but probably not the one the writer intends. Here’s how it translates into agent-speak: “This writer doesn’t know how books are sold.”

(27) Have I listed my credentials well in my platform paragraph? Do I come across as a competent, professional writer, regardless of my educational level or awards won?
I’m going to be revisiting the platform paragraph in more detail in a future post, but here’s the short version: if you have any background that substantially aided you in writing this book, you need to make sure you mention it in your query. Period. Even your camp trophy for woodworking can be a selling point, in the proper context. Ditto with any publication, anytime, anywhere, regardless of whether you were paid for writing it.

But truthfully, unless you are writing a book that requires very specific expertise, most of your credentials will not actually be relevant to your book. But do say where you went to school, if you did, and any awards you have won, if you have. To professional eyes, these too are what I like to call ECQLC (Eye-Catching Query Letter Candy).

If you are a member of a regularly-meeting writers’ group, feel free to mention that, too: anything that makes you sound like a serious professional is appropriate to include. But if you don’t have anything you feel you can legitimately report here, don’t stretch the truth: just leave out this paragraph.

Unless, of course, you happen to be trying to find an agent or editor for a nonfiction work. Which brings me to…

(28) If I am querying nonfiction, have I made my platform absolutely plain? Would even a Millicent in a hurry understand why I am uniquely qualified to write this book, if not actually the best-qualified person in the known universe to do it?
A platform, for those of you unfamiliar with the term, is the background that renders a nonfiction author qualified to write a particular book. Consequently, “What’s the author’s platform?” is pretty much always the first question either an agent or an editor will ask about any nonfiction book.

Which means — and I do seem to being blunt quite a bit today, don’t I? Blame it on lack of sleep — that a nonfiction query that does not make its writer’s platform absolutely clear and appealing will practically always be rejected.

And yes, you do need to satisfy this criterion if your nonfiction field happens to be memoir.

I know, I know: it’s self-evident that a memoirist is the world’s leading authority on his own life, but as I’ve mentioned before, a memoir is almost invariably about something other than the author’s sitting in a room alone. If your memoir deals with other subject matter, the platform paragraph of your query letter is the ideal place to make the case that you are an expert on that.

(29) Have I made any of the standard mistakes, the ones about which agents often complain?
I like to think of this as a primary reason to attend writers’ conferences regularly: they are some of the best places on earth to collect massive lists of the most recent additions to agents and editors’ pet peeves. I’ve been going through most of the major ones throughout this series, but some of them can be quite itty-bitty.

Referring to your book as a fiction novel, for instance, is invariably on the top of every agent’s list; in point of fact, all novels are fiction, by definition. A nonfiction memoir, a real-life memoir, a true memoirand nonfiction based on a true story, as well as permutations on these themes, are all similarly redundant.

Just don’t do it.

Waffling about the book category is also a popular choice, as are queries longer than a single page, including promotional blurbs from people of whom the agent has never heard (Chester Smith says this is the most moving book about trout fishing he’s ever read!), or — chant it with me now, folks — ANY mention of the book’s potential for landing the author on Oprah. Any or all of these will generally result in the query being tossed aside, unread.

Especially the last; the average screener at a major NYC agency could easily wallpaper her third-floor walk-up in Brooklyn seven times over with query letters that make this claim — and I’m talking about ones received within a single month.

Is this the last of the query checklist, since it’s now officially after Labor Day? Not quite, but close. I can’t absolutely promise that my arms are going to be up to posting again today — I’m due to drag myself to the physical therapist in a few hours, and he’s bound to frown at least a little on how much I’ve been typing this weekend — but I really would like to polish off Querypalooza as soon as possible.

So tune in this evening at our usual Querypalooza time — and, of course, to keep up the good work!

Querypalooza XI: making your book sound like a real page-turner

How was the first workday after the long weekend, campers? Dragging a bit today?

If it’s any consolation, Millicent the agency screener probably is, too. Imagine walking into your office after a lovely Labor Day holiday (or, in many agency offices, an even more lovely multi-week break) to discover your desk has totally disappeared under the backlog of incoming queries and submissions? Or that your e-mail inbox is crammed so full that if you are going to do anything else over the next few days, you’ll have to be doing nothing but hitting the DELETE key constantly for hours on end?

(Confidential to the three readers who started as Millicents today: congratulations on the new gig! But I wasn’t kidding about the volume of work, was I?)

I hope you’ve been whipping those manuscripts into shape for submission, because this week, I’m going to be wrapping up my ongoing series on writing a compelling query letter. In fact, I anticipate polishing off the infamous troubleshooting checklist today. I’m going to be tackling a few readers’ questions on the subject later in the week, so now would be a great time to leave a comment with any lingering concerns on the subject that might be troubling your mind in the dead of night.

Hey, it happens. Writers have magnificently creative minds, gifted at creating angst. Speaking of which, after Querypalooza, it’s right back to close textual analysis, self-editing, and more of those fascinating winners of the Author! Author!/WHISPER Great First Page Made Even Better Contest.

Speaking of fascinating prose presented well (a clumsy segue, but hey, it was an awfully long weekend chez Mini), the last batch of questions focus upon conveying that your book is INTERESTING, in addition to being marketable in the current literary market. Contrary to what most aspiring writers seem to think, it’s not necessarily self-evident in a plot description for an interesting book how or why it is interesting. Or exciting. Or even vaguely original.

Blessed are the Millicents, for they shall be plowing through it all.

Of course, some of those queries must be for books that are neither interesting, exciting, or original in any way, but you’d be astonished at how many query letters for genuinely interesting books fail to make them sound even remotely so. (At least, I hope you would.) It’s as though half the aspiring writers out there believe that the mere fact of having completed the manuscript is in itself a merit badge of fascination.

Just not true, I’m afraid; the ability to produce complete manuscripts is the beginning of the professional writer’s job description, not the end. Truth be known, an astonishingly high percentage of the query letters that fall onto agents’ desks make the books sound dull as the proverbial dishwater.

Which, I hasten to add, isn’t necessarily a reflection upon the book being queried at all. It is, however, a damning indictment of the effectiveness of the query letter.

Some of you are already annoyed, aren’t you? “But Anne,” a few purists protest, “I’m a NOVELIST/MEMOIRIST/NARRATIVE NONFICTION WRITER, not an ad copywriter. If everything I had to say could be summarized in a single-page letter, I wouldn’t have much material for a 400-page book, now would I? Surely Millicent the agency screener must be aware of that — and if she isn’t, why doesn’t she have the intellectual curiosity/open-mindedness/common decency to take a gander at my manuscript before deciding that it and I are dull, rather than leaping instantly at that conclusion?”

The short answer: time.

The long answer: our Millie has a heck of a lot of queries to plow through on any given day. (See earlier expression of sympathy for the newbies’ eyestrain.) Since her boss agent could not possibly read every manuscript queried, it’s her job to weed out the ones that don’t seem like good fits, are not well written, are not likely to do well in the current market — and yes, the dull ones.

Darned right, that requires a snap judgment, and certainly a subjective one. A Millicent who bores easily tends to be very, very good at her job — which, lest we forget, primarily involves rejecting aspiring writers.

Still seem unfair? Think about that massive pile of queries on her desk for a moment: the authors of every single one of those find their own books fascinating, too, but that’s not enough to intrigue our favorite agency screener. To be the one query out of a hundred for which she will request pages (a more generous proportion of acceptance to rejection than most, incidentally), the letter is going to have to make HER believe that the book is fascinating.

Which is a pretty tall order — and virtually impossible when a writer forgets that the query is a writing sample, just as much as the manuscript is. Long-time readers of this blog, please open your hymnals and sing along:

broken-recordRealistically, every English sentence a writer looking to sell a book places under an agent or editor’s nose is a writing sample: the query, the synopsis, the bio, the book proposal. Every paragraph is yet another opportunity to show these people that you can write.

Not to mention demonstrating that your book — and you — are interesting enough for them to want to be embroiled with for the next couple of years.

Again, this is where adhering to a pre-set formula for query letter perfection can really harm a manuscript’s chances. By definition, cooking-mix prototypes are generic; you really don’t want to add your title to one of the many templates out there and stir.

It’s conducive to boredom, amongst other drawbacks. Instead, you will want to use every ounce of writing skill to make that agency screener forget that you are hitting the basic points that a solid, professional query letter hits.

Yes, cramming all of that info into a page is an annoying exercise — your job is to make it look easy. Not entirely coincidentally, the next couple of items on the query checklist speak to these very issues.

(30) Is my query letter 100% free of clichés?
In a manuscript, the desirability of steering clear of the hackneyed and well-worn is self-evident — or should be — the goal here, after all, is to convince an agent or editor that the manuscript is original; by definition, clichés have been done before.

Yet clichés turn up with surprising frequency in query letters, synopses, and even author bios.

There are some pretty good reasons for that, actually: generalities are the next-door neighbors of clichés, and anybody who has ever had any contact with marketing copy, particularly for movies, might easily fall into the mistaken belief that using the usual shorthand (boy meets girl, doctor who can’t heal himself, protagonist in high-risk job who cannot commit, etc.) is just the way that creative people talk about their projects amongst themselves.

It isn’t. So don’t. Use the space instead to make her exclaim, “Wow, I’ve never seen that before.”

How? Remember what I was saying earlier in this series about wowing Millicent with amazing details? That’s the best cure for the common cliché.

The other way that clichés often creep into queries and synopses is when writers invoke stereotypes, either as shorthand (that descriptive paragraph can’t be very long, after all) or in an attempt to put a spin on a hackneyed concept.

News flash: the first almost never works, especially for fiction.

If you’re wondering why, please see my earlier comment about how the industry wants to see YOUR ideas, not the common wisdom.

The second is just hard to pull off in a short piece of writing, for much the same reason that experimental spellings, innovative sentence structures, and imaginative punctuation tend not to lend magic to a writing sample. (Unfortunately for writers of cutting-edge literary fiction.) To a professional eye seeing any given writer’s work for the first time, it’s pretty hard to tell what is a deliberate play upon language and what is simply evidence that the submitter did not pay very close attention in English class.

Similarly, on a quick read of a short sample, it can be pretty hard to tell the difference between a reference to a tired old concept like:

She’s a ditsy cheerleader who dominates her school, but learns the true meaning of caring through participation in competitive sport

and a subtle subversive twist on a well-worn concept:

She’s a ditsy cheerleader, apparently, but in reality, she’s young-looking nuclear physicist acting a role so she can infiltrate the local high school to ferret out the science teacher bent upon world domination.

I don’t mean to shock anyone, but it’s just a fact that skimmers will often read only the beginnings of sentences. And since both descriptions begin with she’s a ditsy cheerleader

Getting the picture?

Save the subtle social criticism for the manuscript; in your query letter and synopsis, stick to specifics, and avoid stereotypes like the proverbial plague. Cut anything that has even the remotest chance of being mistaken for a cliché.

(31) Is my query letter free of catchphrases?
Sometimes, writers will include hackneyed phrases in an effort to be hip — notoriously common in older writers’ queries for books aimed at the YA or twentysomething market, incidentally. However, there can be a fine line between a hip riff on the zeitgeist and a cliché, and few human creations age faster than last year’s catchphrase.

And nothing signals an older writer faster to Millicent than a teenage character who rolls her eyes, pouts, habitually slams doors, and/or quotes the latest catchphrase every 42 seconds at the dinner table. Certainly if he does it in the summary paragraph of a query letter.

Yes, some teenagers have been known to do all of these things in real life; Millicent’s seen it, too. Telling her again is just going to bore her.

When in doubt, leave it out, as my alcoholic high school expository writing teacher used to hiccup into my cringing adolescent ear.

Why? Well, many people in the publishing industry have a hatred of clichés that sometimes borders on the pathological. “I want to see THIS writer’s words,” some have been known to pout, “not somebody else’s.”

Don’t tempt these people — they already have itchy rejection-trigger fingers.

(32) Is my query letter free of jargon?
Not all boredom springs from predictability,: sometimes, it’s born of confusion. A common source of the latter: the over-use of technical terms in a query letter.

Predictably, jargon pops up all the time in nonfiction queries and proposals, especially for manuscripts on technical subjects: how better to impress Millicent with one’s expertise, the expert thinks, than by rattling off a bunch of terms a layperson couldn’t possibly understand?

I can think of a better way: by presenting one’s credentials professionally — and by explaining complex concepts in terms that even someone totally unfamiliar with the subject matter will understand.

Remember, even if Millicent works for an agent who happens to specialize in your type of nonfiction book, she’s almost certainly not a specialist in your area. Nor is her boss — or, in all probability, the editor. For marketing purposes, it’s safest to assume that they were all English majors, and choose your words accordingly.

Novelists also tend to use jargon quite a bit in their queries, especially if their protagonists are doctors, lawyers, physicists like our cheerleader friend, or members of another legitimately jargon-ridden profession. These writers believe, not entirely without cause, that incorporating jargon will not only make these characters sound credible (“But they really sound that way!”), but will make the writers themselves sound as though they know what they’re talking about.

Laudable goals, both — but if Millicent can’t understand what either is saying, this strategy is not going to work. (The same holds true with contest judges, by the way.)

Remember, one of the things any successful query needs to demonstrate is that the sender can write; since jargon is by definition shorthand, it tends to be a substitute for evocative descriptions.

Wow Millicent with your vivid descriptions — in layman’s terms. Speaking of writing talent…

(33) Does the sentence structure vary enough to show off my writing talent?
Writers tend not to think about sentence structure much in this context, but remember, Millicent is reading a whole lot of these missives in a row. The fact that your garden-variety query letter is stuffed to the brim with simple declarative sentences — or with four-line beauties with two semicolons in each — is bound to make those queries start to blur together after a while. Take a peek at this fairly typical gem:

I have written a book called Straightforward Metaphors. I hope it will interest you. It is about two sailors who go to sea. They get wet.

Sorry, writer-who-loves-simplicity, but THE OLD MAN AND THE SEA has already been done. There’s a reason that book is taught to 15-year-olds: the sentence structure is definitely YA, and thus probably not reflective of the narrative voice in this particular narrative. Despite the current popularity and burgeoning innovation of the YA market, using YA language is not the best way to pitch adult fiction.

Too-simple sentence structures are not the only reason Millicent might draw unflattering conclusions about a writer’s skill level from a query letter — far more common reason is poor grammar and spelling. However, even subtle structural repetition can set off some red flags, as in this example.

I have written a novel, Straightforward Metaphors, and I hope you will be interested in representing it. Two sailors put to sea, and they find their clothing all wet in record time. They toss their uniforms into the ocean, and their captain sees them dancing about the deck in their very non-regulation underwear. Hilarity ensues, and a court-martial has never been funnier.

Did you catch the problem? As I have argued about narrative writing, it’s tiring for a reader to scan the same sentence structures back-to-back, line after line.

Mixing it up a little is a relatively painless way to make your writing seem more sophisticated and lively without altering meaning. After all, that single-page letter is your big chance to wow Millicent with your writing acumen.

(34) Have I avoided the passive voice altogether in my query letter?
Eschewing the passive voice in every piece of writing you submit to an agency or a publishing house is an excellent idea because — not to put too fine a point on it…

broken-recordPretty much every professional reader is specifically trained to regard the passive voice as inherently poor writing, by definition. At minimum, it’s less vibrant than more direct and active sentences. If you want to impress a pro with the quality of your writing, you should avoid the passive voice as much as possible.

Have you been left in doubt by me as to why? (Yes, well might that sentence make you cringe, campers. It is incumbent upon me as your writing teacher to be brutal in my application of the passive voice in this example.) It is designed to avoid mention of who is actually doing what in a sentence. It makes it look as though things are making themselves happen, rather than things being done by protagonists. Characters seem to be acted-upon, rather than acting. The plethora of subordinate clauses to which writers fond of this indirect style appear constitutionally drawn to as if they were being pulled by a giant magnet is bound to result in sentences to which there appears to be no end. There are even instances where so many passive-voiced sentences appear in a row that it becomes quite confusing for the reader of the page in front of him to be impressed with a clear view of what is happening in the story.

Had enough of that reader-abusing structure? Millicent has — and frankly, so have I. After years of yanking such sentences out of query letters, synopses, and manuscripts, I actually found it mentally painful to construct that last paragraph.

Because the literary disdain for the passive voice is so close to universal, most of you probably already take active steps to avoid using it in your manuscripts, but surprisingly few queriers seem to realize that the norms of good writing apply to query letters as well. In a way, that’s understandable: when a writer is in the throes of trying to sum up the appeal of a 400-page book in the space of a single paragraph (or a 3-5 page synopsis, even), it can be awfully tempting to trim some space by letting the sentence structure imply that actions happened entirely of their own accord.

So instead of Harold’s teacher went around the room, rapping the students who had received grades of B- or lower over their quivering knuckles with a ruler, many queries will opt for The students who had received grades of B- or lower got their knuckles rapped, or even after receiving a C, Harold found himself with rapped knuckles, as if ruler-wielding cherubim descended from the heavens and did the rapping without human intervention of any kind.

And the Millicents of this world roll their eyes, just like the teenage characters in so many novel submissions.

There’s another, subtler reason to avoid the passive voice in queries and synopses. On an almost subliminal level, the passive voice tends to imply that your protagonist is being acted-upon, rather than being the primary actor in an exciting drama. Which conveniently brings us to…

(35) Does my descriptive paragraph make my protagonist come across as the primary actor in an exciting drama? Or simply a character acted-upon by forces swirling around her?
As I have pointed out before, agents and editors see a LOT of novel submissions featuring passive protagonists, stories about characters who stand around, observing up a storm, being buffeted about by the plot.

We’ve all read stories like this, right? The lead watches the nasty clique rule the school, silently resenting their behavior until the magic day that the newly-transferred halfback notices her; the amateur detective goes to the prime suspect’s house and instead of asking probing questions, just waits to see what will happen. The shy couple is madly in love, but neither will make a move for 78 pages — until that hurricane forces them to share the same cramped basement.

I’ve ranted at length in the past (for evidence of same, see the PURGING PROTAGONIST PASSIVITY category, right) about why first novels with passive protagonists tend to be harder to sell than ones with strong actors. My point at the moment is that in the course of trying to summarize a complex premise, many queriers present their protagonists as mere pawns buffeted about by forces beyond their control, rather than interesting people in interesting situations. Particularly, I’ve noticed, if those protagonists happen to be female.

So can you really blame Millicent for drawing the conclusion that the protagonists in these books are passive, when these queries present her as so?

Yes, it’s unfair to leap to conclusions about an entire book’s writing choices based upon only a paragraph’s worth of summary. But lest we forget, that exercising that particular bit of unfairness forms a crucial part of Millicent’s job description.

Don’t risk it. It’s not enough for your protagonist to be the heroine of her own story; your query has to make her sound like the heroine.

(36) For fiction and memoir, does my query (particularly the descriptive paragraph) make the stakes seem high enough for my protagonist that readers will care about the outcome? Does the conflict come across as both plausible and compelling? For other nonfiction, have I made the problem or issue I’m addressing appear important?
There’s a truism in editing: if a dialogue scene is dragging, raise the stakes for one of the speakers. The more the characters care about the outcome of a conflict, the easier it will be for the reader to care, too. By the same token, a fine revision tactic for keeping the reader turning nonfiction pages is to make a strong and continual case for why the subject matter of the book is vital — to the individual reader, to the society, to the world.

The same principle holds true for queries: if Millicent understands what a protagonist stands to gain or lose from confronting a clearly-defined problem, she’s more likely to find the story compelling. Similarly, if the query makes it pellucidly clear why she should care about its central question — and, more importantly, why readers in the target audience should care — the argument is more likely to grab her.

Or, to cast it in #35 terms: it’s not enough to impress upon reader over the course of for your manuscript or book proposal that your subject matter, characters, and/or situation is gripping enough to justify reading an entire book about it; your query has to make it sound gripping, too.

Memoir queries are especially prone to underselling the importance of what’s at stake for the protagonist. After all, from the memoirist’s perspective (and frequently for writers of autobiographical fiction as well), the primary significance of the story may well be that (a) it’s a true story, and (b) it happened to the writer. Shouldn’t the very truth of the story, combined with the single person most able to give an inside perspective, be enough to captivate readers?

That’s certainly an understandable point of view, from a writerly perspective, but from a professional viewpoint, the answer is usually no. No one buys a non-celebrity memoir simply because the events described in it happened to the author; there are far, far too many truthful memoirs out there for that to be the sole criterion for book buyers. Readers always weigh other factors into their choice of book.

So does Millicent in evaluating a query to decide whether she should request pages. Just as it’s the writer’s job to construct a manuscript or book proposal’s narrative to render the story compelling not just for herself, it’s incumbent upon the querying memoirist to give a screener plenty of reason to say, “Wow, this sounds not only like the narrator is an interesting person in an interesting situation — the conflict he faces comes across as one that will fascinate many readers in the already well-saturated memoir market.”

Yes, her thoughts really are that prolix. Our Millie is a complex reasoner.

Obviously, you don’t want to go overboard in making your case for your story or argument’s importance: implying that resolving leaf droppage on neighbors’ yards is the single most important factor in attaining world peace is only going to provoke peals of laughter from Millicent. The line between conveying importance and self-importance can be distressingly thin.

That’s the beauty of raising the stakes: ideally, you won’t have to make positive statements about the importance of your subject matter at all, at least for fiction. (For nonfiction, go ahead and explain why the world should care.) Your sterling description of the dynamic tension in the narrative will allow the reader to draw his own conclusion. You’re just leading him toward the conclusion you wish him to draw.

(37) Is my query letter in correspondence format, with indented paragraphs?
Yes, yes, I know: I brought this up in question #1, but enough queries get rejected every year on this basis alone that I couldn’t resist an end-of-list reminder. Ahem:

broken-recordFor a paper query, it’s absolutely imperative that the paragraphs are indented. No exceptions. Business format is simply inappropriate for a query letter.

(38) Does my query letter read as though I have a personality?
I like to save this question for last, since it so frequently seems to come as a surprise to writers who have done their homework, the ones who have studied guides and attended workshops on how to craft the perfect query letter.

Personality?” they cry, incredulous and sometimes even offended at the very thought. “A query letter isn’t about personality; it’s about saying exactly what the agent wants to hear about my book, isn’t it?”

I beg to differ. A cookie-cutter query is like the man without a face we were discussing last night: he may dress well, but you’re not going to be able to describe him five minutes after he walks out of the room.

The fact is, the various flavors of perfect query are pervasive enough that a relatively diligent agency screener will be familiar with them all inside of a week. In the midst of all of that repetition, a textbook-perfect letter can come across as, well, unimaginative.

In a situation where you are pitching your imagination and perceptiveness, is this the best impression you could possibly make?

Your query letter should sound like you at your very best: literate, polished, and unique. You need to sound professional, of course, but if you’re a funny person, the query should reflect that. If you are a writer whose prose tends to be quirky, the query should reflect that, too.

Of course, if you spent your twenties and early thirties as an international spy and man of intrigue, that had better come across in your query. Because, you see, a query letter is not just a solicitation for an agent to pick up your book; it is an invitation to an individual to enter into a long-term relationship with you.

As I mentioned at the very beginning of Querypalooza, I firmly believe that there is no 100% foolproof formula, my friends, whatever the guides tell you. But if you avoid the classic mistakes, your chances of coming across as an interesting, complex person who has written a book worth reading goes up a thousand fold.

Next time — that’s 10 am PST tomorrow, campers; although we’re still in Querypalooza mode, it would be madness to try to maintain the three-shift schedule of the weekend — I shall be tackling that perennial bugbear of query-constructors: figuring out is and is not a credential worth including in the platform paragraph of your query. Or, as we like to call it here at Author! Author!, Eye-Catching Query Letter Candy.

Yum, yum. Keep up the good work!

Querypalooza, Part VII: pretty is as pretty does, or, what makes you think that bell bottoms are still in style, Barbie?

Barbie ad

Still hanging in there, campers? Last night, I threw all of you queriers a bit of a curve ball: in the midst of talking about how to polish a basic query letter — polite salutation, title, book category, brief description, writing credentials/platform for writing the book, courteous sign-off, your contact information, SASE if you’re going to send it via mail — I insisted ordered blandished you into suggested that you write it not in your own good prose, but in the language of the publishing industry.

Why might you want to invest the time in doing that? To elevate a ho-hum query that features just the basics into one that veritably leaps off the incoming mail stack at Millicent the agency screener.

That made your eyes pop open this fine morning, didn’t it? “Wait,” some of the bleary-eyed call out, “back up a little. Did you just give a formula for a bare-bones query in the middle of that paragraph? Before I was fully awake? Is that fair?”

Never mind that — you’re beyond basic querying now, my friends. You’ve even, if you have been following Querypalooza with an open heart and inquisitive mind (or even vice-versa) moved past the quite good query letter we discussed in Part I of this series. (Was that only 48 hours ago? This weekend has, I must confess, been a lengthy one for me.) You’re ready to become so conversant with the logic of querying that you could toss out future queries in a pain-free hour or two, instead of an anguish-filled week or month.

And what’s the magic wand that’s going to enable you to make that radical transformation? Learning how to describe your work as an agent or editor would.

The first two steps: nailing down a book category for it and figuring out who your ideal reader is. A savvy querier needs to do more than assert that such a reader exists, however; she must provide some evidence of it.

Which is to say: once you’ve identified your target audience, it’s greatly to your advantage to do a bit of research on just how big it is. Throwing some concrete numbers into your query, demonstrating just how big your target market actually is, will make it MUCH easier for Millicent to talk about your book to higher-ups — and, in turn, for an agent to pitch it to anyone at a publishing house.

Why? Well, sales and marketing departments expect agents and editors to be able to speak in hard numbers — and no matter how much the editors at a publishing house love any given book, they’re unlikely to make an actual offer for it unless the sales and marketing folks are pretty enthused about it, too. So doesn’t it make sense to make sure the agent and editor fighting for your book have that demographic information at their fingertips, when it’s relatively easy for you to put it there?

Some of you are still not convinced that it would behoove you to go to the additional effort, aren’t you? “But Anne,” I hear those of you writing for some of the bigger markets protest. “Surely, everyone with a pulse is aware of how big my particular target audience is and why they would find my book appealing. Wouldn’t it be, you know, a little insulting if my query assumed that the agent wasn’t sufficiently aware of the world around him to know these things?”

Well, yes, if you happen to be pitching a YA book about a teenage girl’s relationship with a vampire or another book whose appeal to a recent bestseller’s already-established readership is so self-evident that any agent with a brain would pitch it as, “It’s basically TWILIGHT, but with twist X…”

But the fact is, few books that aren’t really, really derivative of current bestsellers have that obvious a target audience. Let me tell you a parable about what can happen if a writer is vague about her target market’s demographics.

Aspiring writer Suzette has written a charming novel about an American woman in her late thirties who finds herself reliving the trauma of her parents’ divorce when she was 12. Since the book is set in the present day, that makes her protagonist a Gen Xer, as Suzette herself is. (“It’s sort of autobiographical,” she admits, but only amongst friends.) Like the vast majority of queriers, she has not thought about her target market before approaching agent Briana.

So she’s stunned when Briana tells her that there’s no market for such a book. But being a bright person, quick on her feet, Suzette comes up with a plausible response: “I’m the target market for this book,” she shoots back in an e-mail. (Something a rejected querier should NEVER, EVER do, by the way, but necessary here for the sake of drama.) “People like me.”

Now, that’s actually a pretty good answer — readers are often drawn to the work of writers like themselves — but it is vague. What Suzette really meant was:

“My target readership is women born between 1964 and 1975, half of whom have divorced parents. Just under 12 million Americans, in other words — and that’s just for starters.”

But Briana heard what Suzette SAID, not what she MEANT. Since they’ve just met, how reasonable was it for Suzette to expect Briana to read her mind?

Given this partial information, Briana thought: “Oh, God, another book for aspiring writers.” (People like the author, right?) “What does this writer think my agency is, a charitable organization? I’d like to be able to retire someday.”

And what would an editor at a major publishing house (let’s call him Ted) conclude from Suzette’s statement? Something, no doubt, along the lines of, “This writer is writing for her friends. All four of them. Next!”

Clearly, being vague about her target audience has not served Suzette’s interests. Let’s take a peek at what would have happened if she had been a trifle more specific, shall we?

Suzette says: “Yes, there is a target market for my book: Gen Xers, half of whom are women, many of whom have divorced parents.”

Agent Briana thinks: “Hmm, that’s a substantial niche market. 5 million, maybe?”

Sounding more marketable already, isn’t it?

But when Briana pitches it to editor Ted this way, he thinks: “Great, a book for people who aren’t Baby Boomers. Most of the US population is made up of Baby Boomers and their children. Do I really want to publish a book for a niche market of vegans with little disposable income?”

So a little better, but still, no cigar. Let’s take a look at what happens if Suzette has thought through her readership in advance, and walks into her pitch meetings with Briana and Ted with her statistics all ready to leap off her tongue.

Suzette says (immediately after describing the book in her query): “I’m excited about this project, because I think my protagonist’s divorce trauma will really resonate with the 47 million Gen Xers currently living in the United States. Half of these potential readers have parents who have divorced at least once in their lifetimes. Literally everybody in that age group either had divorces within their own families as kids or had close friends that did. I think this book will strike a chord with these people.”

Agent Briana responds: “There are 47 million Gen Xers? I had no idea there were that many. I want to see the manuscript; this has market potential.”

And editor Ted thinks: “47 million! Even if the book actually appealed to only a tiny fraction of them, it’s still a market well worth pursuing. Yes, Briana, send me that manuscript by your new client.”

The moral of this exciting fairy tale: even the best book premise can be harmed by vague assertions about its target audience; it can only helped by the query’s talking about in marketing terms.

There is one drawback to using up-to-the-minute demographic statistics, of course — if you end up querying the same project over a long period (not at all unusual for even very well-written manuscripts, at this point in literary history), you may have to go back and update your numbers. Actually, it’s not a bad idea to reexamine your query’s arguments every so often anyway. it’s quite easy to fall into the habit of pumping out those queries without really pondering their content — or whether this particular letter is the best means of marketing to that particular agent.

Speaking of which, let’s return to our ongoing query-improvement list.

(10) Have I addressed this letter to a specific person, rather than an entire agency or any agent currently walking the face of the earth? Does it read like a form letter?
Some of you just did a double-take, didn’t you? “But Anne,” you cry in unison, and who could blame you? “I’m experiencing déjà vu. Didn’t we already cover this in #5, Is it clear from the first paragraph that I am querying the appropriate agent for my work?

Well, yes and no. Yes, I made some suggestions in Querypalooza VI (was that only last night?) for some tried-and-true reasons for explaining why approaching a particular agent makes sense for your book. But no, we didn’t discuss how to fix a generic-sounding first paragraph.

Basically, you fix it by not using the same first paragraph in every query.

As I mentioned in an earlier post in this series, experienced queriers will tweak their basic query letters to personalize them for each agent on their list. Less experienced serial queriers, though, often do not change anything but the first paragraph, address, and salutation between each time they sent out their mailed letters, more or less insuring that a mistake made once will be replicated a dozen times. Copying and pasting the text of one e-mailed query into the next guarantees it.

And those of you who habitually did this were surprised to receive form-letter rejections? The electronic age has made it much, much easier to be dismissive. Although it may seem needlessly time-consuming, it’s worth reviewing every single query to ascertain that the opening paragraph speaks specifically to the recipient’s tastes and placement record.

Most aspiring writers don’t even consider doing this — and frankly, it’s easy to see why. Many approach quite a few agents simultaneously — and with good reason. At this point in publishing history, when many agencies don’t even respond to e-mailed queries if the answer is no, waiting to hear back from one agent before approaching the next is poor strategy. One-by-one queries can add years to the agent-finding process.

Do I sense some restless murmuring out there? “But Anne,” some of you conference veterans protest, “I heard that some agents will become furious if they find out that a writer is sending out many queries simultaneously. I don’t want to scare them away from my book by breaking their rules right off the bat!”

I agree with the general principle imbedded in this cri de coeur — it’s only prudent to check an agency’s website and/or its listing in one of the standard agency guides to ascertain what precisely the agent you are addressing wants to see in a query packet. The differentials can be astonishing: some want queries only, others want synopses, many ask for pages to be placed in the body of an e-mail, a few ask queriers just to go ahead and send the first 50 pages unsolicited.

broken-recordThere is no such thing as a one-size-fits-all query packet. In order not to run afoul of these wildly disparate expectations, a querier must be willing to do a bit of homework and follow individualized directions.

Admittedly, sometimes an agency’s listing in one of the standard guides, its website, and what one of its member agents will say at a conference are at odds. In the event of a serious discrepancy, don’t call or e-mail the agency to find out which they prefer. Go with the information that appears to be most recent — in my experience, that’s usually what’s posted either on the website or on Publisher’s Marketplace.

What no agency will EVER leave off any of its expressions of preference, however, is mention of a policy forbidding simultaneous querying, the practice of sending out queries to more than one agent at a time — if it has one, which is exceedingly rare. Some do have policies against simultaneous submissions, where more than one agent is reading requested materials at the same time, but believe me, the agencies that want an exclusive peek tend to be VERY up front about it.

So If you have checked to ascertain that the agent of your dreams — or at least the next on your list — does not have an exclusivity policy, you should assume that s/he doesn’t. Trust me, if an agent who does prefer an exclusive peek doesn’t want other agents seeing it, s/he will let you know.

Until then, it’s a waste of your valuable time to grant a de facto exclusive to someone who hasn’t asked for it. (For some tips on dealing with an actual request for an exclusive if and when it comes up, please see the EXCLUSIVES TO AGENTS category on the list at right.)

So why does the rumor that that agents secretly crave exclusives (and thus penalize queriers who don’t read their minds and act accordingly) remain so pervasive? Beats me. If I had to guess, I would say that it is an unintended side effect of agents’ standing up at writers’ conferences and saying, “For heaven’s sake, don’t send out mass queries — if I see a query that’s clearly been sent to every agent in the book, I send straight it into the rejection pile.”

In other words, don’t send out generic queries. They’re just not worth your time.

A query letter designed to please all is unlikely to be geared to the specific quirks and literary tastes of any particular agent — one of the many reasons that this shotgun approach seldom works. The other, believe it or not, is that mass submitters often render the fact that they don’t know one agent on their lists from another by sending out what is known in the biz as a Dear Agent letter. As in one that begins:

Dear Agent,

I haven’t the vaguest idea who you are or what you represent, but since the big publishing houses don’t accept submissions from unagented authors, I come to you, hat in hand, to beg you to represent my fiction novel…

Why, when there is so much to resent in this (probably quite honest) little missive, would the salutation alone be enough to get this query rejected without reading farther? Well, to folks who work in agencies, such an opening means only one thing: the writer who sent it is sending an identical letter to every agent listed on the Internet or in one of the standard agency guides.

Willy-nilly, with no regard to who represents what and consequently who is likely to be interested in the book at hand.

Which means, they reason, that it is unlikely to the point of mockery that the book being proposed is going to fit the specific requirements and tastes of any of the agents currently domiciled at the agency. And, most will additionally conclude, the writer hasn’t bothered to learn much about how the publishing industry works. Virtually any Millicent will simply toss it into the reject pile, if not actually the trash. (Dear Agent letter-writers seldom know to include SASEs, alas.)

Since this is such a NOTORIOUS agents’ pet peeve, I’m going to trouble you with yet another question aimed at making that first paragraph a beautiful case that you — yes, you — are the best possible fit for the agent you happen to be querying at the moment. And to make that case pellucidly clear even to a Millicent who has only 30 seconds or so to devote to each query.

(11) Do I make it clear in the first paragraph of the letter SPECIFICALLY why I am writing to THIS particular agent — or does it read as though I could be addressing any agent in North America?
This is a corollary of the last, of course — to put it another way, writers aren’t the only ones screaming at the heavens, “Why me? Why me?” (Agents scream it, too, but with a slightly different meaning.)

No, but seriously, agents (and their screeners) wonder about this. So it’s worth taking a look at your query letter and asking yourself if it answers the question: there are hundreds and hundreds of literary agents in the United States alone — why did you choose this one, out of all others, to query? What specifically about this agent’s track record, literary tastes, and/or bio led you to say, By gum, I would like this person to represent my work?

And no, in this context, because she is an agent and I desperately want to sell my book to a publisher is not a reason likely to impress Millicent. She hears it too often.

The best way to justify your agent choice is by mentioning one of the agent’s recent sales. Remember, agents — like most other people — tend to be proud of their best work: if you want to get on their good side, showing a little appreciation for what they have done in the past is just good strategy. Especially if you can honestly compliment them on a project they really loved, or one that was unusually difficult to sell.

I picked this little trick up not at writers’ conferences, but in academia. When a professor is applying for a job, she is subjected to a form of medieval torture known as a job talk. Not only is she expected to give a lecture in front of the entire faculty that is thinking of hiring here, all of whom are instructed in advance to jump on everything she says with abandon, but she is also expected to have brief private meetings with everyone on the faculty first.

It’s every bit as horrible as it sounds, like going through a series of 20 or 30 interviews with authors who think simply everyone in the universe has read their work. (Everyone smart, anyway.) If you’re the job candidate, you’d better have at least one pithy comment prepared about each and every faculty member’s most recent article, or you’re toast.

Gee, I can’t imagine why I didn’t want to remain in academia. But it did teach me something very valuable indeed: pretty much every human being affiliated with any book ever published likes to be recognized for the fact.

Fortunately, it’s very easy to work a compliment into a query letter without sounding cheesy or obsequious. If the agent you are querying has represented something similar to your work in the past, you have a natural beginning:

Since you so ably represented X’s excellent book, {TITLE}, I believe you may be interested in my novel…”

There are many ways to find out what an agent has represented. Check the acknowledgments of books you like (authors often thank their agents), or check the agency’s website to see whom the agent represents. If all else fails, call your favorite book’s publisher, ask for the publicity department, and ask who the agent of record was; legally, it’s a matter of public record, so they have to tell you.

Actually, with small publishers, this isn’t a bad method for finding out what they are looking to publish. I once had a charming conversation with an editor at a small Midwestern press, who confided to me that when she had acquired the book about which I was inquiring, the author did not yet have an agent. Sensing an opportunity, I promptly pitched my book to her — and she asked me to send her the first fifty pages right away.

Sometimes opportunities are hiding in some unexpected places. For instance…

(12) If I met this agent or editor at a conference, or am querying because I heard him speak at one, or picked him because s/he represents a particular author, do I make that obvious immediately? If I picked him purely because he represents my book category, have I at least made that plain?
Queriers often seem reluctant to mention bring up having heard an agent speak, but since such a low percentage of the aspiring writers out there attend conferences (under 4%, according to the last estimate I saw), attending a good one that the agent you’re querying also attended is in fact a minor selling point for your book.

broken-recordThe prevailing wisdom dictates that writers who make the investment in learning how to market their work professionally tend to have more professional work to present. A kind of old-fashioned notion, true, but if you’re a conference-goer, it’s one you should be riding for all it is worth.

I would suggest being even more upfront than this, if the conference in question was a reputable one and you did in fact attend it. Why not write the name of the conference on the outside of the envelope, in approximately the same place where you would have written REQUESTED MATERIALS had you pitched to the agent successfully there?

And if you are an e-querying type, why not mention it in the subject line of the e-mail? (Also a good idea to include: the word QUERY.)

If you have not heard the agent speak at a conference, read an article she has written in a writer’s magazine or online, or noticed that your favorite author thanked her in the acknowledgments of a book you liked — all fair game to mention in the first line of your query — don’t give in to the temptation not to personalize the first paragraph. Be polite enough to invent a general explanation for why you added her to your querying list:

Since you represent such an interesting array of debut fiction about women in challenging situations, I hope you will be interested in my novel…

(13) Am I sending this query in the form that the recipient prefers to receive it? If I intend to send it via e-mail, have I quadruple-checked that the agency accepts e-mailed queries? If I am sending it via regular mail, have I checked that the agency still accepts paper queries?

Stop laughing, hard-core web fiends. The publishing world runs on paper — even as I write this, it’s still far from unusual for a prestigious agency not to accept e-submissions at all. Even agencies with websites (which not all of them maintain, even today) that accept submissions directly through the website often employ agents who prefer paper queries, even from writers residing in foreign countries for whom getting the right stamps for the SASE is problematic.

Double-check the agency’s policy before you e-query. This information will be in any of the standard agency guides, and usually on the website as well.

If you’re in doubt, query via regular mail — strategically, it’s a better idea, anyway.

broken-recordit’s far, far less work to reject someone by the press of a single button than by stuffing a response into a SASE. Also, the average reader scans words on a screen 70% faster than the same words on paper. Thus, a truly swift-fingered Millicent can reject 50 writers online in the time that it would take her to reject 10 on paper.

The relative speed of scanning e-queries is why, in case you’re wondering, quite a few of the agencies that actively solicit online queries tend to respond more quickly than those that don’t. Or not at all — which means that it’s also worth your while to check an agency’s policy on responding to e-queries before you approach them; many have policies that preclude responding to a querier if the answer is no.

“But Anne,” I hear many of you shout, “what happens if I accidentally send an e-query to an agent who doesn’t like them, or a paper query to one who prefers to be approached electronically? That won’t result in an automatic rejection, will it?”

Not necessarily, but often. But let me ask you this: who would you prefer to read your letter, an agent calmly going through a stack (or list) of queries, or an agent whose first thought upon seeing your epistle is, “Oh, God, not another one! Can’t any of these writers READ? I’ve said in the last ten years’ worth of Herman’s Guides that I don’t want to be queried via e-mail!”

I don’t know about you, but given my druthers, I would select the former.

Call me old-fashioned, but I believe that just as it’s polite to address a person the way he prefers to be addressed, rather than by a hated nickname, a courteous writer should approach an agent in the manner she prefers to be approached. Those with strong preferences either way seldom make a secret of it; verify before you send.

And before anyone out there asks: yes, most agents will assume that a writer worth having as a client will have gone to the trouble of learning something about their personal preferences. If they have expressed a pet peeve in one of the standard agency guides, they will assume that you are aware of it.

While we’re on the subject of double-checking, allow me to sneak in one more quick question before I sign off for the morning:

(14) Am I absolutely positive that I have spelled the agent’s name correctly, as well as the agency’s? Am I positive that the letter I have addressed to Dear Mr. Smith shouldn’t actually read Dear Ms. Smith? Heck, am I even sure that I’m placing the right letter in the right envelope?
I hear some titters out there, but you wouldn’t BELIEVE how common each of these gaffes is. The last is usually just the result of a writer’s being in a hurry to get the next set of queries in the mail, and tend to be treated accordingly, but the first two constitute major breaches of etiquette.

And yes, an agent with a first name that leaves gender a tad ambiguous is every bit as likely to resent an incorrect salutation as a Rebecca or Stephen would. Often more, because a Cricket, Chris, or Leslie would constantly be receiving queries apparently addressed to someone of the opposite sex.

If you’re in serious doubt, call the agency and ask point-blank whether the agent is a Mr. or Ms. (Quick note for those querying US agents from other parts of the world: currently, Mr. or Ms. are the only two options, unless the person in question happens to be a doctor or a professor; unless a woman makes a point of identifying herself as a Miss or Mrs., Ms. is the proper salutation.)

I know: you’ve heard 4500 times that a writer should NEVER call an agency until after she has a signed representation contract in hand or the agent has left a message asking him to call back, whichever comes first. While it is quite true that allowing the agent to set the level of familiarity in the early stages of exchange is good strategy, most offices are set up to allow a caller to ask a quick, anonymous question, if she’s polite about it. As long as you don’t ask to speak to the agent personally and/or use the occasion to pitch your book, you should be fine.

Have you noticed how many of these tips boil down to some flavor of be clear, do your homework, and be courteous? That’s not entirely accidental: as odd as it may seem in an industry that rejects so many talented people so brusquely, manners honestly do count in this business.

As my grandmother was fond of saying, manners cost nothing. But as I am prone to tell my clients and students, not exhibiting courtesy can cost an aspiring writer quite a lot.

So sit up straight, brush your teeth, and help little old ladies across the street; it will be great practice for working with an agent or editor.

Think we’re at the end of the query-refining questions? Not by a long shot. Tune in at 6 pm for my next installment, and keep up the good work!

Querypalooza, part VI: announcing your arrival clearly, or, insert cliché here about having only one chance to make a first impression

street lamp Pacifica1

Before I launch into our latest installment of Querypalooza, I’d like to ask for a moment of silence, please. (Which shouldn’t be terribly difficult for those of you reading this in the middle of the night, should it?) All of us here at Author! Author! would like to sent out a heartfelt RIP to Larry Ashmead, editor to such science fiction luminaries as Isaac Asimov. Mr. Ashmead was one of the great eclectic-minded editors, known for taking chances on first books simply because — gasp! — he fell in love with them.

His background was eclectic, too: as his AP obituary notes, “He received a doctorate in geology from Yale University, but decided he preferred geology to geologists and chose to work in publishing, his 43-year career beginning at Doubleday and ending with his retirement from HarperCollins in 2003.” This kind of leap from academia to publishing used to be charmingly common; for smart, well-read people, it seemed like a natural next step.

May you enjoy the extensive libraries of the afterlife, Mr. Ashmead. Do say hello to Mark Twain for me.

Back to the business at hand. In our last thrilling installment of Querypalooza, we began going through a list of questions intended to help you steer clear of the most common querying mistakes. So far, our troubleshooting list has concentrated upon length and tone. Tonight, however, I would like to shift our focus toward the more market-oriented aspects of the query.

And half of you just tensed up, didn’t you? Not entirely surprising: for many, if not most, aspiring writers, marketing is a dirty word. You can’t throw a piece of bread at a circle of writers without hitting someone who will insist that writing for the market is the moral opposite of writing for art’s sake.

To a professional writer, the market/art split is a false dichotomy. There’s plenty of marvelous writing that’s done very well commercially. And it would be surprising if most aspiring writers weren’t aware of that: as a group, after all, we’re some of the most devoted readers of the already-published, right?

Besides, insisting that thinking seriously about who is going to buy your work is tantamount to selling out is self-defeating for a writer trying to land an agent. Knowing something about how books are sold is not optional for an author working with an agent or editor; it’s a prerequisite. (If you are brand-new to the process, you might want to set aside some time to peruse the HOW DO MANUSCRIPTS GET PUBLISHED? category on the archive list at right.)

If you don’t want to make a living at it, of course, you needn’t worry about marketing realities. Writing for your own pleasure, and that of your kith and kin, is a laudable pursuit. I would never knock it. But if you want total strangers to buy your work, you are going to have to think about how to market it to them.

And that means learning to speak the language of the industry, at least enough to describe your work in terms that every agent, editor, and screener will understand. To do that, you’re going to need to give some thought to what your book is about, who you expect to read it, and where it might sit on a shelf in a brick-and-mortar bookstore.

Not to frighten you, but you’re also going to have to be able to convey all of this information within a few sentences.

Query letters are, after all, brief — and may not have even an entire page of Millicent’s attention to make their cases. To crank up the broken record player again,

broken-recordThe vast majority of queries are not read in their entirety before being rejected. Therefore, the first paragraph of your query is one of the very few situations in the writing world where you need to TELL, as well as show.

So let’s turn our attention to the crucial information in that first paragraph. To our muttons!

(5) Is it clear from the first paragraph that I am querying the appropriate agent for my work?
Why is it so VERY important to make absolutely certain that this information is clearly presented in the first paragraph?
If your first paragraph doesn’t tell Millicent either that the book in question is in fact the kind of book her boss is looking to represent or another very good reason to query him (having spoken to him at a conference, having heard her speak at same, because she so ably represented Book X, etc.), she is very, very likely to shove it into the rejection pile without reading any farther.

Don’t groan over the amount of research this may entail — indiscriminate querying is not likely to match you up with the best agent for your work. Besides, in order to personalize each query, you need to come up with only one or two reasons for picking this particular agent.

Remember our two examples from last time, where Flaubert accidentally mixed up one agent’s name and background with another’s? It contained some good reasons, couched in some restrained praise. To refresh your memory, he sent this:

wrong names query

When he intended to send this:

Despite our Gustave’s momentary inattention to critical detail, he had essentially the right approach in both letters: he devoted the opening sentences of his various queries to telling each agent why he was querying him or her, rather than simply sending the same letter to everybody. In fact, he brought up two perfectly adequate for each: for Ms. Marketer, he mentioned both an article she had written and a book she had successfully represented; for Mr. Bookpusher, he brought up having heard him speak at a conference — and a book Ms. Marketer had successfully represented.

Again: proofread before you send it out. Every time, without exception.

Agents-who-blog make this kind of opening quite easy for queriers: all you have to do is mention that you’re a fan. Do be absolutely positive before embracing this tactic, however, that you have read enough of the blog in question to know what the agent has said she is looking for in a query or book project. Trust me, AWBs’ Millicents already see enough queries from people who make it quite plain that all they know about the blogging agent is her name.

Don’t hesitate to mention if you attended a conference where the agent spoke: traditionally, conference attendance is considered a sign that a writer is serious about learning how the publishing business works. (Which is kind of funny, actually, as so many writers’ conferences focus far more on craft than practical issues like manuscript preparation and submission. You’d be amazed at how often conference organizers have asked incredulously, “You want to teach a two-hour seminar on formatting? What on earth for? Isn’t everybody already familiar with professional standards?”) Even now, when so many writers are gleaning their knowledge from the Internet, many agents still tell attendees to include the conference’s name in the first line of the query, the subject line of the e-query, or both.

It’s worth using as an entrée even if you did not get a chance to interact with him at all. At a large or snooty conference, it’s not always possible — and even if you do manage some face-to-face time, the agent may well be meeting so many aspiring writers in so short a time that he may not remember every individual. So don’t be shy about reminding him that you were a face in the crowd.

(6) Is it clear from the first paragraph what kind of book I am asking the agent to represent?
This may seem like a silly question, but it’s jaw-dropping how many otherwise well-written query letters don’t even specify whether the book in question is fiction or nonfiction. Or the book category. Or even, believe it or not, the title.

Quoth Millicent: “Next!”

The book category, the most straightforward way to talk about your writing in professional terms, is the most often omitted element. And that’s a shame, because in either a query or a pitch, the more terse and specific you can be about your book’s category, the more professional you will sound.

Why terse? Well, mostly because book categories tend to be only one or two words long: historical romance, science fiction, urban fantasy, women’s fiction, Highland romance, YA paranormal, Western, literary fiction, memoir, and so forth. In fact, these terms are so concentrated that it’s very, very easy to annoy Millicent by adding unnecessary adjectives or explanation: literary fiction novel or science fiction novel are technically redundant, for instance, because all novels are fiction, by definition. By the same logic, true memoir, real-life memoir, and memoir about my life are all needlessly repetitive descriptions.

The sad thing is, the widespread tendency among both queries and pitchers is in the opposite direction of terseness — or even using the terminology that agents themselves use. As much as writers seem to adore describing their work as, “Well, it’s sort of a romance, with a thriller plot, a horror villain, and a resolution like a cozy mystery,” agents and editors tend to hear ambiguous descriptions as either waffling, a book’s not being ready to market, or the writer’s just not being very familiar with how the industry actually works.

Which means, incidentally, that within the query, you might want to avoid those ever-popular terms of waffle, my writing defies categorization, my book is too complex to categorize, my book isn’t like anything else out there, no one has ever written a book like this before, and that perennial favorite of first novelists, it’s sort of autobiographical.

Which, translated into industry-speak, come across respectively as I’m not familiar with how books are sold in North America, I don’t know one book category from another, I’m not familiar with the current market in my area of interest — which means, Mr. Agent, that I haven’t been buying your clients’ work lately, I’m not familiar with the history of the book market in my area, and I was afraid people would hurt me if I wrote this story as a memoir.

Don’t blame the translator, please: the writers and the agents are just not speaking the same language.

Contrary to popular opinion, picking a conceptual box for your work will not limit its market appeal; it will simply tell Millicent which shelf at Barnes & Noble or category on Amazon you expect to house your book. It honestly is that simple. You really do not need to stress out about the choice nearly as much as most aspiring writers do.

So take a nice, deep breath and consider: what books currently on the market does my book resemble? How are these books categorized?

“But Anne,” I hear the more prolific among you protest, “I write in a number of different book categories, and I’m looking for an agent to represent all of my work, not just some of it. But won’t it be confusing if I list all of my areas of interest at the beginning of my query?”

In a word, yes — and generally speaking, it’s better strategy to query one book at a time, for precisely that reason. If you like (and you should like, if you have a publication history in another book category), you may mention the other titles later in your query letter, down in the paragraph where you will be talking about your writing credentials. It will only render you more memorable if you are the science fiction writer whose query included the immortal words, Having twenty-seven years’ experience as a deep-sea archeologist, I also am working on a book on underwater spelunking.

But in the first paragraph, no. Do you really want to run the risk of confusing Millicent right off the bat about which project you are trying to sell? Terseness is your friend here.

(7) Does my letter sound as though I am excited about this book, or as if I have little confidence in the work? Or does it read as though I’m apologizing for querying at all?
We all know that writing query letters is no one’s idea of a good time. Well, maybe a few masochists enjoy it (if they’re really lucky, maybe they can give themselves a paper cut while they’re at it), but the vast majority of writers hate it, hate it, hate it.

Which, unfortunately, can translate on the page into sounding apprehensive, unenthusiastic, or just plain tired. While query fatigue is certainly understandable, it tends not to produce a positive tone for presenting your work.

Insecurities, too, show up beautifully on the query page. While the writer’s opinion of her own work is unavoidably biased, in my experience, that bias tends to be on the negative side for most. We’ve all heard a lot about queriers who make overblown claims about their work (This book will revolutionize fiction!, This is a sure-fire bestseller!, or that perennial favorite, It’s a natural for Oprah!), but apologetic openings like I’m so sorry to bother you,, Pardon me for taking up your time,, and This may not be the kind of book that interests you, but… turn up on Millicent’s desk more often than you’d think.

Much of the time, this sad-sack tone is the result of query fatigue. I know that repeated rejection is depressing and exhausting, but it really is in your best interest to make an effort to try to sound as upbeat in your seventeenth query letter as in your first.

No need to sound like a Mouseketeer on speed, of course, but try not to sound discouraged, either. And never, ever, EVER mention how long you’ve been querying, how many agents have already rejected this project, or how hard it has been emotionally. It’s unprofessional. A query is not the place to express frustration with the querying process; save that for lively conversation with your aforementioned significant other, family members, and friends.

While it is a nice touch to thank the agent at the end of the query for taking the time to consider your work, doing so in the first paragraph of the letter and/or repeatedly in the body can come across as a tad obsequious. Begging tends not to be helpful in this situation. Remember, reading your query is the agent’s (or, more likely, the agent’s assistant’s) JOB, not a personal favor to you.

No, no matter HOW long you’ve been shopping your book around. Speaking of overly-effusive politeness,

broken-recordOf you have already pitched to an agent at a conference and she asked you to send materials, you do not need to query that same agent to ask permission to send them, unless she specifically said, “Okay, query me.”

To the pros, being asked over and over again whether they REALLY meant that request is puzzling and, if it happens frequently, annoying.

Many conference-goers seem to be confused on this point. Remember, in-person pitching is a substitute for querying, not merely an expensive extension of it.

This remains true, incidentally, even if many months have passed since that pitch session: if it’s been less than a year since an agent requested pages, there is absolutely no need to query, call, or e-mail to confirm that she still wants to see them. (If it’s been longer, do.)

(8) Does my book come across as genuinely marketable, or does the letter read as though I’m boasting?
In my many, many years of hanging out with publishing types, I have literally never met an agent who could not, if asked (and often if not), launch into a medley of annoyingly pushy, self-aggrandizing query letter openings he’s received. As I may have mentioned already,

broken-recordEvery agent and screener in the biz already seen a lifetime’s supply of, “This is the greatest work ever written!”, “My book is the next bestseller!”, and “Don’t miss your opportunity to represent this book!” Such inflated claims make a manuscript seem LESS marketable, ultimately, not more.

Trust me, they don’t want to hear it again. Ever.

So how do you make your work sound marketable without, well, just asserting that it is? Glad you asked.

(9) Does my query make it clear what kind of readers will buy my book — and why?
Few queries address this point, but to folks who speak publishing’s lingua franca, it’s simply not possible to talk about a manuscript without considering these questions. So you’ll reap the benefits of both professional presentation and comparative rarity if your query identifies your target market clearly, demonstrating (with statistics, if you can) both how large it is and why your book will appeal to that particular demographic.

Trust me, Millicent is going to respond quite a bit better to a statement like MADAME BOVARY will resonate with the 20% of Americans who suffer from depression at some point in their lives than Every depressed woman in America will want to read this book! She sees the latter type of claim on a daily — or even hourly — basis and discounts it accordingly. At best, such claims come across as exaggerations; at worst, they look like lies.

Why might she think that? Well, logically, a claim like Every depressed woman in America will want to read this book! could not possibly be true. No book appeals to everyone in a large demographic, and nobody knows that better than someone who works within the publishing industry. Far, far better, then, to make a realistic claim that you can back up with concrete numbers.

I’m not talking about publishing statistics here; I’m talking about easy-to-track-down population statistics — and that comes as a big surprise to practically every aspiring writer who has ever taken my pitching class. “Why,” they almost invariably cry, “shouldn’t I go to the trouble to find out how many books sold in my chosen category last year? Wouldn’t that prove that my book is important enough to deserve to be published?”

Well, for starters, any agent or editor would already be aware of how well books in the categories they handle sell, right? Mentioning the Amazon numbers for the latest bestseller is hardly going to impress them. (And you’d be astonished by how many agents don’t really understand how those numbers work, anyway.)

Instead, it makes far more sense to discover how many people there are who have already demonstrated interest in your book’s specific subject matter. I feel a golden oldie coming on:

broken-recordNo book ever written appeals to every conceivable reader — or can be represented effectively by any randomly-selected agent. While your future publisher’s marketing department will undoubtedly have ideas about who your ideal reader is and why, it’s far, far easier to talk about your book professionally if you first take the time to figure out what kind of readers are in your target audience.

The term target audience made some of you tense up again, didn’t it? As scary as it may be to think about, if you are going to make a living as a writer, you will be writing for a public. In order to convince people in the publishing industry that yours is the voice that public wants and needs to hear, you will need to figure out who those people are, and why they will be drawn toward your book.

Let’s start off with a nice, non-threatening definition of terms. What is a target audience?

Simply put, the target audience for a book is the group of people most likely to buy it. Not just a segment of the population, mind you, but readers who are already in the habit of buying books like yours. That’s why it is also known as a target market: it is the demographic (or the demographics) toward which your publisher will be gearing advertising.

So I ask you: who out there needs to read your book and why?

If that question leaves you a bit flummoxed, you’re certainly not alone — most fiction writers and nearly all memoirists initially have a difficult time answering that question about their own work. First-time memoirists are notorious in their first panic to answer huffily, “Well, obviously, the book’s about me.”

Yes, that is obvious, now that you mention it. But what else is the memoir about? Even the most introspective memoir is about something other than its author.

Fiction writers, too, tend to stumble over the answer. “Well, people will read it for the writing, obviously,” novelists mutter. “Isn’t that enough? It’s sort of based on something that really happened, if that helps.”

Of course, lovely writing is going to be one of a good novel’s attractions, but every book category has well-written books in it. Well-crafted sentences are expected in professional writing. But unless you are planning to market your book as literary fiction — i.e., a novel where the beauty or experimental nature of the writing and exquisitely-examined character development are the book’s primary selling points — nice writing, which of course a plus, is not much of a descriptor. (Besides, literary fiction is a relatively tiny portion of the fiction market, usually coming in around 3-4%. Why so small? It assumes a college-educated readership.)

What makes it a poor descriptor? It does not answer the central questions of a query letter: what is your book about, and who needs to read it?

Or, to put in the terms Millicent might: what are the potential readers for this book already reading? Why are they reading it? What about this book is likely to appeal to those same readers?

But let’s not get ahead of ourselves. Your book is about something other than its protagonist, right? That something has probably been written about before — so why not find out how those books were marketed, to glean inspiration about how to market yours? (As Pablo Picasso was reportedly fond of saying, “Bad artists copy. Good artists steal.”)

Or you can approach it even more straightforwardly: pick an element of your story that might make your ideal reader pick up your book. It’s set on a farm; the protagonist’s sister has multiple sclerosis; the characters keep going to a drive-in movie theatre. Any running theme is legitimate subject matter for marketing purposes.

Then ask yourself: who might be interested in this subject? How many small family farms are there in the US? Just how many people have multiple sclerosis? Who is likely to remember drive-in theatres fondly?

Getting the picture? Might not people who are already interested in that topic — and, ideally, are already demonstrating that interest by buying books about it — be reasonably regarded as potential readers for your book? What books do these readers already buy? Who are their favorite living authors, and what traits do your books share with theirs?

While we’re at it, who represents these readers’ favorite authors, and would those agents be interested in your book?

Is tracking down all of this information bound to be a lot of work? Yes, possibly, but as the Internet has made performing such research quite a bit easier than it was at any previous point in human history, you’re probably not going to garner any sympathy from Millicent. (Word to the wise: just because information is posted online doesn’t mean it is true; it’s worth your while to double-check with credible sources. Why, just last month, a Wikipedia spokesperson told an interviewer that the site is not intended to be anyone’s only source of information; it’s designed to give an overview of a subject.) But just as performing background research on who agents are and what they represent will enable you to target your queries more effectively than indiscriminate mass mailings to everyone who has ever sold a book in your book category, doing a bit of digging on your target audience before you send out your queries will save you time in the long run.

Still at a loss about how to begin about gathering this data, or even what information you should be gathering? As it happens, I’ve written about these issues at some length — and have carefully hidden the relevant posts under the obscure monikers IDENTIFYING YOUR TARGET MARKET and YOUR BOOK’S SELLING POINTS in the category list at right. Those posts should give you quite a bit of material for brainstorming.

Do I hear some disgruntled muttering out there? “I’m not a marketer; I’m a writer,” I hear some of you say. “How the heck should I know who is going to buy my book? And anyway, shouldn’t a well-written book be its own justification to anyone but a money-grubbing philistine?”

Well, yes, in a perfect world — or one without a competitive market. But neither is, alas, the world in which we currently live.

As nice as it would be if readers flocked to buy our books simply because we had invested a whole lot of time in writing them, no potential book buyer is interested in EVERY book on the market, right? There are enough beautifully-written books out there that most readers expect to be offered something else as well: an exciting plot, for instance, or information about an interesting phenomenon.

To pitch or query your book successfully, you’re going to need to be able to make it look to the philistines like a good investment.

And before anybody out there gets huffy about how the industry really ought to publish gorgeously-written books for art’s sake alone, rather than books that are likely to appeal to a particular demographic, think about what the pure art route would mean from the editor’s perspective: if she can realistically bring only 4 books to press in the next year (not an unusually low per-editor number, by the way), how many of them can be serious marketing risks, without placing herself in danger of losing her job? Especially in this economy, when the major publishers have been trimming their editorial staffs.

As with choosing a book category, it pays to be specific. For one thing, it will make your query stand out from the crowd. And PLEASE, for your own sake, avoid the oh-so-common trap of the dismissive too-broad answer, especially the ever-popular women everywhere will be interested in this book; every American will want to buy this; it’s a natural for Oprah. Even in the extremely unlikely event that any of these statements is literally true in your book’s case, agents and editors hear such statements so often that by this point in human history, they simply tune them out.

Make sure your target market is defined believably — but don’t be afraid to use your imagination. Is your ideal reader a college-educated woman in her thirties or forties? Is it a girl aged 10-13 who doesn’t quite fit in with her classmates? Is it an office worker who likes easy-to-follow plots to peruse while he’s running on the treadmill? Is it a working grandmother who fears she will never be able to afford to retire? Is it a commuter who reads on the bus for a couple of hours a day, seeking an escape from a dull, dead-end job?

While these may sound like narrow definitions, each actually represents an immense group of people, and a group that buys a heck of a lot of books. Give some thought to who they are, and what they will get out of your book.

Or, to put a smilier face upon it, how will this reader’s life be improved by reading this particular book, as opposed to any other? Why will the book speak to her?

Again, be as specific as you can. As with book category, if you explain in nebulous terms who you expect to read your book, you will simply not be speaking the language of agents and editors.

Try to think of learning to speak this language as less of an annoying hurdle than as another step toward assembling a serious writer’s bag of marketing tools, a collection that will, I hope, serve you well throughout the rest of your writing life. Learning to figure out a book’s ideal readership, how to identify a selling point, coming to describe a book in the manner the industry best understands — these are all skills that transcend the agent-finding stage of a writer’s career.

More thoughts on marketing your work follow at 10 am. In the meantime, keep up the good work!

Querypalooza, part V: before you pop that missive in the mail…

Anne Mini and the mail slot

We’ve just been zipping through the diagnosis and treatment of the ailments from which your garden-variety query letter tends to suffer, haven’t we? There’s a good reason for that: many, many aspiring writers stateside are using this long weekend to prepare their next barrages of query letters, and I wanted my readers to have freshly updated advice on hand for the beginning of the autumn foray.

It’s not only the queriers who are feeling autumn in the air these days; it’s prime polishing time for submitters, too. Labor Day marks the dividing line between the summer writers’ conference season and the fall conference season, so pitchers who received requests for materials over the summer are starting to feel antsy about sending out those submissions. Another week’s worth — or month’s worth — of proofreading won’t harm their books’ chances, actually, but still, most savvy manuscript-owers feel that they should send out summer-requested materials by the time school starts.

The cumulative result, naturally, is that when Millicent, her fellow agency screeners, and their boss agents come dragging into the office on Tuesday, they will be greeted by a month’s backlog of queries and submissions. Inboxes both literal and virtual will be stuffed to overflowing.

So it’s probably not the world’s worst idea to hold off for a couple of weeks or so before you mail yours off, if only to wait until Millie’s in a better mood. At minimum, do not even dream of e-mailing a query until at least Thursday, when the into-the-agency flood will have subsided a little. (You already knew not to e-mail queries on weekends in general, right? Monday morning always greets Millicents and their agents with overloaded inboxes.)

All of which is to say: just because we’re devoting this weekend to all things query-related does not mean that you absolutely have to send something off by the end of the weekend, or even the end of the week. I’d much, much rather see my readers spend an extra week or two on drafting a really good query letter than to have any of you kicking yourselves a month from now, wishing you’d queried differently.

Especially if the difference between popping it in the mail on this Tuesday a.m. and next means being able to have someone whose literary (and grammatical) opinion you trust read your query draft. Even if a writer’s been at it a while, it can be pretty hard to see the flaws in one’s own query letters — and for some reason I have never been able to fathom, even aspiring writers professional enough to be routinely soliciting feedback on their manuscripts often guard their queries jealously from any human eyes other than Millicent’s.

Whose peepers, as those of you who have been visiting this blog for a good long time are already aware, are not generally charitably-oriented. And that’s as much of a problem for writers accustomed to the querying process as for those new to it: since most experienced queriers will tweak their basic query letters to personalize them for each (don’t worry; I’ll be getting to that), there tends to be a lot of cutting, pasting, and general rewriting going on between mailings and/or strikings of the SEND button.

And what is an extremely likely outcome when any piece of writing is constantly being revised over time? Shout it out, those of you who were hanging around this blog earlier in the summer: it can turn into a Frankenstein manuscript, an unholy mish-mash of half-completed revisions.

The single most common type of Frankenstein query, as we saw last time, is the mismatched salutation and address. Nothing screams out I’m doing a mass mailing of queries, and you, sir, are palpably on the bottom of my wish list! like a letter that runs thus:

wrong names query

See the problem? In the stress of sending out multiple queries — a smart strategy in its own right, by the way; with sometimes months-long turn-around times at some agencies and no-reply policies at others, waiting to hear back from Agent A before querying Agent B is a sure-fire strategy for wasting years of your life — Mssr. Flaubert copied the address of one agent onto a letter personalized for another.

What he intended to send (and probably didn’t ever notice he didn’t send) was this:

Our Gustave fell victim to query fatigue, in short. Quite understandable, of course, but how do you think Ms. Marketer is likely to respond not only to being addressed by the wrong name and with the honorific for the wrong sex, but being congratulated for her speech at a conference she never attended?

That’s right, campers: “Next!”

So please, proofread every single query every single time . Yes, even e-queries. Many a Millicent has been left shaking her head regretfully over a dropped word or misspelling in an otherwise admirable query.

Better yet, have a first reader you trust go over it. This is an excellent contribution to your writing career for any significant others, family members, or friends whom you, in your great wisdom, have deemed too fond of you to be trusted to provide critical feedback on your manuscript. (Trust me, “But my mom loved it!” is not an argument that flies well in the publishing industry.)

Whatever you do, don’t fall into the oh-so-common trap of getting complacent about your basic query. Just because a letter has garnered chapter requests in the past does not mean that it couldn’t use a bit of punching up. Even if you are a querying veteran, at least cast your eye over this list of garden-variety query turn-offs.

That’s right, campers: it’s another of my famous faux pas check-lists.

Why should a writer who has been querying a while take the time to go through a do-not list? Well, for most aspiring writers, it takes quite a bit of rejection to open their eyes to the possibility that their query letters themselves might be problematic. Okay, out comes the broken record:

broken-recordUnfortunately, writers all too often automatically assume that it’s the idea of the book being rejected, rather than a style-hampered querying letter or a limp synopsis.

But how is this possible, without a level of mental telepathy on the screener’s part that would positively stun the Amazing Kreskin?

Are the rejecting agents seeing past the initial letter to the manuscript itself, decreeing from afar that the writing is not worth reading — and thus that the writer should not be writing? Do they have some sort of direct cosmic link to the Muses that allows them to glance at the first three lines of a query and say, “Nope, this one was last in line when the talent was handed out. Sorry,” before they toss it into the rejection pile?

No, of course not. Only editors have that kind of direct telephonic connection to the demi-gods.

Yet this particular fear leaps like a lion onto many fledgling writers, dragging them off the path to future efforts: it is the first cousin that dangerous, self-hating myth that afflicts too many writers, leading to despair, the notion that if one is really talented, the first draft, the first query, and the first book will automatically traject one to stardom.

It never –- well, almost never — turns out like that. Out comes the broken record player again:

broken-recordBeing a professional writer is work, and what gets the vast majority of queries rejected is a lack of adherence to professional standards. Which can, my friends, be learned.

As, indeed, we’ve seen over the course of Querypalooza. But what if you already have a query letter that meets all the technical criteria, and it’s still not getting the responses you want?

Pull up your chairs close, boys and girls: it’s time for the master class on querying. Today, we’re going to concentrate on fine-tuning the delicate art of query diagnosis.

Why? I feel another broken record coming on:

broken-recordThe querying market is even tighter than it was the last time I visited this issue. It’s as competitive now as it has ever been in my lifetime.

And I’m not nearly so young as I look. (Nor is my hair always as wild as it appears in the photo at the top of this post, but that’s another story.)

Seriously, it’s a jungle out there, to coin a phrase. But before you begin to feel for your submission’s pulse, please (wait for it):

broken-recordRe-read everything in your query packet IN HARD COPY and OUT LOUD: your query letter, synopsis, author bio, and ANY pages the agency’s website or agency guide listing has asked queriers to include in a querying packet.

Better still, read them over AND have someone you trust read it over as well, checking for logical holes and grammatical problems. For any attached pages, the best choice for this is another writer, ideally one who has successfully traversed the perils of the agent-finding ravine. Let’s slap another broken record on the turntable:

broken-recordAs much as you may love your mother, your spouse, and your best friend, they are, generally speaking not the best judges of your writing.

Look to these fine folks for support, encouragement, and the occasional spot-check for salutation-matching, not for technical feedback on your writing. Find someone whose LITERARY opinion you trust — such as, say, a great writer you met at a conference, or the person in your writing group who keeps being asked to send sample chapters — and blandish her into giving your query packet materials a solid reading.

(Lest you think I am casting unwarranted aspersions upon your mother, your spouse, or your best friend, let me add that my own fabulous mother spent her twenties editing the work of Philip K. Dick and others; fifty years later, she is one of the best line editors I have ever seen, in my professional opinion, but as she is my mother, I would never dream of using her as my only, or indeed even my primary feedback source. Naturally, that doesn’t stop her from line editing while she reads my work, as I do for hers — years of professional editing causes a particular type of myopia that prevents one from ever reading again without brandishing a vicious pen that attacks margins with the intensity a charging rhinoceros — but I respect my work enough to want first reader feedback from someone who was NOT there when I took my first toddling steps.)

As excellent as this advice is, I sense that some of you are already merrily making plans to disregard it. If you are planning to be the only pre-Millicent peruser of your query packet…

broken-recordMake sure that you read all of the constituent parts of your submissions in hard copy, not just on a computer screen. Proofreading is far easier –- and more likely to be accurate — in hard copy.

I’m quite serious about treating this a final flight-check: don’t leave rooting out the proofreading and logic problems until the last minute. As Gustave knows to his sorrow, it’s just too easy to skip them when you’re in a hurry.

Once you have cleared out any grammatical or spelling problems and made sure your submission pieces say what you thought they were saying (you’d be surprised how many don’t), sit down with yourself and/or that trusted first reader and ask yourself the following questions.

(1) Is my query letter longer than a single page in standard correspondence format?
I covered this earlier in this series, speaking of broken records, but it bears repeating: even e-mailed queries longer than a page are seldom read in their entirety. I know it’s hard to cram everything you want to say to promote your work into a single page, but it’s just not worth it to go longer.

And please, for your own sake, don’t take the common escape route of shrinking the margins or the typeface; trust me, any screener, agent, editor, or contest judge with even a few weeks’ worth of experience can tell. (For a quick, visual-aid-assisted run-down on why their being able to tell that is bad news for the querier who does it, please see my last post.)

Remember, if you are sending a paper query or any pages at all (even if the agency’s guidelines ask you to imbed them in an e-mail),

broken-recordYou must indent your paragraphs in a mailed query letter — or, indeed, in any writing sample of any length intended for agent-dwelling eyes. No exceptions; business format is not acceptable in this context.

For those of you unclear on the difference between correspondence format and business format (or, to put it another way, those who are coming upon this checklist in my archives, rather than reading it as today’s post), please see my earlier post on the subject.

(2) If my query letter just refuses to be shorter than a page, am I trying to achieve too much in it? Specifically, is my query trying to do more than get the agent to ask to see the manuscript?
Is it perhaps trying to convince the agent (or the screener) that this is a terrific book, or maybe including the plot, rather than the premise? Is it reviewing the book, rather than describing it? Is it begging for attention, rather than presenting the book professionally? Is it trying to suit the tastes of every agent to whom you might conceivably send it, rather than the one to whom it is currently addressed?

All of these are extremely common ways in which query letters over-reach. Like pitches, queries often turn into litanies of summary, rather than convincing, professional presentations of a book’s category, premise, and selling points. As I have advised before,

broken-recordDon’t try to cram a half an hour’s worth of conversation about your book into a scant page. Just present the information necessary to interest an agent in your manuscript, then STOP.

(3) If my query letter is too long, am I spending too many lines of text describing the plot?
The attempt to force the query to serve the purpose of the synopsis or book proposal is, of course, the most common letter-extender of them all. All too often, the plot or argument description overflows its allotted single paragraph so dramatically that other necessary features of the query letter — why the querier has selected THIS agent and no other, the intended readership, the book category — get tossed overboard in a desperate attempt to keep the whole to a single page.

The simplest fix for this, in most instances, is to reduce the length of the descriptive paragraph.

broken-recordRemember, your job in the query is not to summarize the book (that’s what the synopsis is for), but to pique enough interest to generate a request for pages. Keep it brief.

How brief? Well, let’s just say that if you can’t say the first two paragraphs of your query letter — the ones where you say why you are approaching that particular agent, the book category, and the premise — in under 20 seconds of normal speech, you might want to take a gander at the ELEVATOR SPEECH category at right.

(4) Is my query letter polite? Does it make me sound like a professional writer it might be a hoot to get to know?
You’d be amazed at how often writers use the query letter as a forum for blaming the agent addressed for prevailing conditions in the publishing industry, up to and including how difficult it is to land an agent. But (feel free to sing along; you should all know the words by now)

broken-recordMillicent and her ilk did not create the ambient conditions for writers; treating them as though they did merely betrays a lack of familiarity with how the industry actually works.

And even if they had plotted in dark, smoke-filled rooms about how best to make writers’ lives more difficult, pointing it out either explicitly or implicitly would not be the best way to win friends and influence people. In my experience, lecturing a virtual stranger on how mean agents are is not the best tack to take when trying to make a new friend who happens to be an agent, any more than cracking out your best set of lawyer jokes would be at a bar association meeting.

I’ve seen some real lulus turn up in query letters. My personal favorite began Since you agents have set yourself up as the guardians of the gates of the publishing world, I suppose I need to appeal to you first…

A close second: I know that challenging books seldom get published these days, but I’m hoping you’ll be smart enough to see that mine…

And third: Before you dismiss this query without reading it, just let me point out…

Remember, even if you met an agent at a conference (or via a recommendation from a client) and got along with him as though you’d known each other since nursery school, a query is a business letter. Be cordial, but do not presume that it is okay to be overly familiar.

Demonstrate that you are a professional writer who understands that the buying and selling of books is a serious business. After hours staring at query letters filled with typos and blame, professional presentation comes as a positive relief to Millicent.

The checklist shall continue in my late-night (2 am Pacific) Querypalooza post. Keep plowing forward, everyone, and keep up the good work!

Querypalooza, part III: eschewing the classic annoyance triggers, or, once the egg is broken, how are you going to put it back into the carton?

cracked eggs

Are you still hanging in there after 6 pm’s packed-to-the-gills post, campers? Good for you. In deference to anyone who might happen to be sleeping next to someone reading this, I’m going to keep it down in this, the third post in our Querypalooza series (which began at 10 am yesterday morning, for those of you just tuning in; I shall be posting every 8 hours or so throughout Labor Day weekend.)

So get comfortable, and we’ll warm up to the hardcore discussion of query letters in a casual manner, with a nice, calming, verdure-based anecdote about interpersonal vitriol.

Until a couple of months ago, we lived next door to people who simply couldn’t abide trees, or indeed, greenery in any form. I’m not talking about a minor antipathy to swaying cedars, either — the mere sight of any leaf-bearing living thing irritated the adults in this family into a frenzy of resentment.

Particularly if the leaf in question happened to detach itself from its parent plant and respond to gravity. Not so much as a stray blade of grass ever seemed to evade their notice: their yard could not have had more impervious surfaces if it were an industrial kitchen.

At least twice a year, the Smiths (not their real name, but a clever pseudonym designed to hide their true identities) would demand that we chop down our magnificent willow tree. The rest of the time, they contented themselves with scowling at our ornamental crabapple, refusing gifts of homegrown pears, and swearing audibly throughout the entirety of their every-other-day concrete-sweeping extravaganzas. That last ritual began just after they very pointedly ripped out their (uncovered, with five children in residence) swimming pool because, they told us huffily, OTHER PEOPLE’S leaves kept blowing into it.

Just between us, we like trees on our side of the fence. So did the people who owned the house before us, and so do all of our neighbors except the dreaded Smiths. We live in Seattle, for heaven’s sake, where a proposal to rip out a single 100-year-old cedar on private property typically attracts fifty citizens to a public meeting to howl in protest. In fact, prior to a recent city council election, I received more than one circular explaining where all the candidates stood on trees (sometimes literally, judging by the photographs) and their possible removal.

If I were a tree forced to live in an urban environment, in short, I’d definitely move here.

So in the Smith’s view, we were far from their only inconsiderate neighbors — we are merely the geographically closest in a municipality gone greenery-mad. We were, however, the only locals who kept bringing them holiday cookies in the hope of smoothing things over, as well as the only ones to tell them to go ahead and cut off branches at the property line, as is their right.

This neighborly behavior did not win us any Brownie points with the Smiths, alas, and with good reason: long after the cookies disappeared down their gullets, our willow tree still greeted them every morning by waving its abundant leaves at them. I don’t know if you’ve ever lived in close proximity to one of these gracefully-swaying giants, but they have two habits that drive people like the Smiths nuts: they love dropping leaves that are, unfortunately, susceptible to both gravity and wind, and they just adore snaking their branches into places where there aren’t other trees.

Like, say, the parking lot that was the Smiths’ yard.

Thus, I cannot truthfully say I was surprised to walk into our yard to discover Mr. Smith ten feet up in the willow, hacksaw in hand and murder in his eye. (I talked him down before any branches fell.) Nor was I stunned when the Smiths tore down the fence between our yards, propping the old fence on our lilac and laurel for a few weeks, apparently in the hope that the trees wouldn’t like it much. (They didn’t, but they survived.) Or when the two trees closest to the new fence shriveled up and died (dropping MASSES of leaves in the process, mostly on the Smith’s concrete) because someone had apparently dumped a bunch of weed killer on them.

The arborist said he sees that a lot.

In the interest of maintaining good relationships on the block, we let all it all go, apart from telling Mr. Smith that our insurance wouldn’t cover neighbors plummeting from our tree and laughing as though his repeated requests that we remove the willow taller than our house were a tremendously funny joke that just keeps getting more humorous with each telling. We just stopped plant anything close to the fence and heroically resisted the urge to shake our trees just before one of the Smiths’ immensely noisy yard parties.

From the Smiths’ point of view, of course, this response was unsatisfactory in the extreme: from their perspective, we held all the power, as we were the stewards of the tallest trees in the neighborhood. (Which shade a stream that runs off to a salmon breeding ground; we are the ones who explain to new neighbors not to use anything toxic on their yards, lest it run into the stream.) We were the harborers of raccoons, the protectors of the possums, the defenders of that unsightly hawks’ next.

To them, we had a monopoly on the ability to change the situation, and that, to put it mildly, irks them so much that each spring, I trembled for the baby hawks.

Seen from our side of the fence, though, the Smiths possessed a far from insignificant power: the ability to annoy us by molesting wildlife, intimidating our cat, and poisoning our trees. We quietly took defensive steps, trying to avoid open confrontation, but we could not always protect ourselves or our furry friends. (Because I love you people, I’ll spare you the story of what happened when someone in the neighborhood fed the mother of three small raccoon cubs wet cat foot with broken glass mixed into it.)

So we, the Smiths, the wildlife, and the rest of the neighborhood lived in a state of uneasy détente, at least until the day we were moving the debris from the dead trees. Even though our efforts were speeded by audible cheering from the Smiths’ house, I could have sworn that we had cleared the ground. Yet a couple of days later, branches littered our side of the fence again. We carted those away, only to discover the following week piles of leaves that had apparently fallen from trees that were no longer there.

The Smiths had evidently decided to start dumping fallen leaves over the fence. That showed us, didn’t it?

Why am I sharing this lengthy tale of woe and uproar, other than to demonstrate my confidence that no one on the Smiths’ side of the fence reads? Because our situation with the neighbors so closely paralleled the relationship between agents and many of the aspiring writers who query them.

Yes, really: by everyone’s admission, the agents own the trees — but that doesn’t mean that aspiring writers don’t resent clearing up the leaves. Or that they don’t in their own small ways have the ability to annoy agents quite a bit.

I sense some of you settling in to enjoy my account of this. “Pop some popcorn, Martha,” long-time query-resenters cry. “We’re going to have us some entertainment!”

Don’t get your hopes up — most of these annoyance tactics are only visible from the agents’ side of the fence. Completely generic Dear Agent letters, for instance. Sneaking a few extra lines above the prescribed page into an e-mailed query letter because, after all, what agency screener is going to have time to check that whether it ran longer? Shrinking the margins and/or the typeface on a paper query so that while it is technically a single page, it contains a page and a half’s worth of words. Deciding that the agency website didn’t really mean it about sending only the first five pages with the query, since something really great happens on page 6 of yours. Continuing to e-mail after a rejection, trying to plead the book’s case. Telephoning at all, ever.

Oh, and all of those nit-picky little manuscript problems we have been discussing all summer. Including any or all of those can be a trifle annoying, too.

Think about that, I implore you, the next time you are tempted to bend an agency or contest’s submission rules. While dumping the leaves over the fence might well make the Smiths feel better, it certainly didn’t render them any more likely to convince us to rip out all of our trees; if anything, it’s made us more protective of them.

By the same token, aspiring writers’ attempts to force agents to change the way they do business by ignoring stated guidelines and industry-wide expectations doesn’t achieve the desired effect, either. It merely prompts agencies to adopt more and more draconian means of weeding out submissions.

Nobody wins, in short.

While you’re thoughtfully crunching popcorn and turning that little parable over in your mind, I’m going to switch sides and talk about that great annoyer of the fine folks on the other side of the querying-and-submission fence, querying fatigue.

Those of you who have been seeking agents for a while are familiar with the phenomenon, right? It’s that dragging, soul-sucking feeling that every querier — and submitter, and contest entrant — feels if and when that SASE comes back stuffed with a rejection. “Oh, God,” every writer thinks in that moment, “I have to do this again?”

Unfortunately, if an aspiring writer wants to land an agent, get a book published by press large or small instead of self-publishing, or win a literary contest, s/he DOES need to pick that ego off the ground and keep moving forward.

Stop glaring at me — that’s just a fact.

Yes, querying is a tough row to hoe, both technically and psychologically. But here’s a comforting thought to bear in mind: someone who reads only your query, or even your query and synopsis, cannot logically be rejecting your BOOK, or even your writing.

Why did that make some of you gasp? Logically speaking, to pass a legitimate opinion on either, she would have to read some of your manuscript.

I’m quite serious about this — aspiring writers too often beat themselves up unduly over query rejections, and it just doesn’t make sense. Unless the agency you are querying is one of the increasingly common ones that asks querants to include a brief writing sample, what is rejected in a query letter is either the letter itself (for unprofessionalism, lack of clarity, or simply not being a kind of book that particular agent represents), the premise of the book, or the book category.

Those are the only possibilities, if all you sent was a query. So, if you think about it, there is NO WAY that even a stack of rejection letters reaching to the moon could be a rejection of your talents as a writer, provided those rejections came entirely from cold querying.

Makes you feel just the tiniest bit better to think of rejections that way, doesn’t it?

“But Anne,” some of you protest through a mouthful of popcorn, “I make a special point of querying only agencies whose websites ask me to imbed a few pages in my e-query or on its submission form. So when those folks reject me — or more commonly these days, just don’t respond — I should take that as a rejection of my writing talent and/or book, right, and not just of my query?”

Not necessarily. You have no way of knowing whether the rejection happened before Millicent finished reading the query (the most frequent choice), after she finished reading it, on page 1 of the writing sample, or at the end of it. All you know for sure is that something in your query packet triggered rejection.

The query is the most sensible first choice for reexamination, since it’s the part of the query packet that any Millicent would read first — or at all. After all, if the query itself didn’t grab her attention (or if it dumped any of those pesky leaves over her fence), it’s unlikely to the point of laughability that she read the attached pages.

In response to all of those jaws I just heard hitting the floor, allow me to repeat that: typically, professional readers stop reading the instant they hit a red flag. True of Millicents, true of contest judges, even frequently true of editors. Sorry to be the one to break that to you.

The vast majority of queriers and pitchers do not understand this. They think, and not without some justification, that if an agent’s website asks for ten pages of text, that someone at the agency is going to be standing over Millicent with a whip and a chair, forcing her to read that last syllable on p. 10 before making up her mind whether to reject the query.

Just doesn’t happen. Nor would it be fair to our Millie if it did. In practice, she simply does not have the time to scan every syllable.

Even at a mere 30 seconds per query — far less than writers would like, but still, about average — screening 800-1200 queries per week would equal one full work day each week doing absolutely nothing else…like, say, reading all of those submissions from aspiring writers whose pages she actually requested.

Besides, from her point of view, why should she take the time to read the entirety of a query letter whose first paragraph or two is covered with those annoying leaves? “Someone ought to take a rake to this letter,” she grumbles, slurping down her latte. “Next!”

A pop quiz, to see if you’ve been paying attention: is the best strategic response to this kind of rejection to

(a) decide that the rejection constitutes the entire publishing world’s condemnation of the entire book and/or your talent as a writer, and never query again?

(b) conclude that the manuscript itself was at fault, and frantically revise it for a year before querying again?

(c) e-mail the agency repeatedly, pointing out all of your manuscript’s finer points in an effort to get them to change their minds about rejecting your query?

(d) insist that Millicent was a fool and send out exactly the same query packet to the next agency?

(e) scrutinize both the query and the pages for possible red flags, then send out fresh queries as soon as possible thereafter?

If you said (a), you’re like half the unpublished writers in North America: not bad company, but also engaging in behavior that renders getting picked up by an agent (or winning a contest, for that matter) utterly impossible. I’ve said it before, and I’ll doubtless say it again: even a thoughtful rejection is only one reader’s opinion; no single rejection of a query or submission could possibly equal the condemnation of the entire publishing industry.

If you said (b), you’re like many, many conscientious aspiring writers: willing, even eager to believe that your writing must be faulty; if not, any agency in the world would have snapped it up, right? (See the previous paragraph on the probability of a single Millicent’s reaction being an infallible indicator of that.)

If you said (c), I hope you find throwing those leaves over the fence satisfying. Just be aware that it’s not going to convince Millicent or her boss to chop down the willow.

If you said (d), well, at least you have no illusions that need to be shattered. You are tenacious and believe in your work. Best of luck to you — but after the tenth or fifteenth rejection, you might want to consider the possibility that there are a few leaves marring the beauty of your query letter or opening pages.

If you said (e), congratulations: you have found a healthy balance between pride and practicality. Keep pushing forward.

While we’re considering the possibility of fallen leaves, let me bring up the most common fallen leaf of all: boasting about the writing quality, originality of the book concept, or future literary importance of the writer in the query. If your query contains even a hint of this, take it out immediately.

Why, you ask? Agents and editors tend to be wary of aspiring writers who praise their own work, and rightly so. To use a rather crude analogy, boasts in queries come across like a drunk’s insistence that he can beat up everybody else in the bar, or (to get even cruder) like a personal ad whose author claims that he’s a wizard in bed.

He’s MAKING the bed, naturally, children. Go clean up your respective rooms.

My point is, if the guy were really all that great at either, wouldn’t other people be singing his praises? Isn’t the proof of the pudding, as they say, in the eating?

Even if you are feeling fairly confident that your query does not stray into the realm of self-review, you might want to ask someone whose reading eye you trust to take a gander at your query, to double-check that you’ve removed every last scintilla. Why? Well, aspiring writers are not always aware that they’ve crossed the line from confident presentation to boasting.

To be fair, the line can be a mite blurry. As thoughtful reader Jake asked some time back, in the midst of one of my rhapsodies on pitching:

I’ve been applying this series to query writing, and I think I’ve written a pretty good elevator speech to use as a second paragraph, but there’s something that bothers me.

We’ve been told countless times not to write teasers or book-jacket blurbs when trying to pick up an agent. (”Those damned writer tricks,” I think was the term that was used)

I’m wondering exactly where the line between blurbs and elevator speeches are, and how can I know when I’ve crossed it. Any tips there?

Jake, this is a great question, one that I wish more queriers would ask themselves. The short answer:

A good elevator speech/descriptive paragraph in a query letter describes the content of a book in a clear, concise manner, relying upon intriguing specifics to entice a professional reader into wanting to see actual pages of the book in question.

whereas

A back jacket blurb is a micro-review of a book, commenting upon its strengths, usually in general terms. Usually, these are written by someone other than the author, as with the blurbs that appear on book jackets.

The former is a (brief, admittedly) sample of the author’s storytelling skill; the latter is promotional copy. To translate that into the terms of this post, the first’s appearance in a query letter is professional, while the second is a shovelful of fallen leaves.

Many, if not most, queriers make the mistake of regarding query letters — and surprisingly often synopses, especially those submitted for contest entry, as well — as occasions for the good old American hard sell, boasting when they should instead be demonstrating. Or, to put it in more writerly language, telling how great the book in question is rather than showing it.

From Millicent’s perspective — as well as her Aunt Mehitabel’s when she is judging a contest entry — the difference is indeed glaring. So how, as Jake so asks insightfully, is a querier to know when he’s crossed the line between them?

As agents like to say, it all depends on the writing, and as my long-term readers are already aware, I’m no fan of hard-and-fast rules. However, here are a couple of simple follow-up questions to ask while considering the issue:

(1) Does my descriptive paragraph actually describe what the book is about, or does it pass a value judgment on it?
Remember, if Millicent can’t tell her boss what your book is about, she’s going to have a hard time recommending that the agency pick it up. So go ahead and tell her; resist the temptation to use your dream back-jacket blurb.

The typical back-jacket blurb isn’t intended to describe the book’s content — it’s to praise it, in the hope of attracting readers. And as counter-intuitive as most queriers seem to find it, the goal of a query letter is not to praise the book, but to pique interest in it.

See the difference? Millicent does. So do her Aunt Mehitabel and her cousin Maury, who screens manuscripts for an editor at a major publishing house.

(2) Does my query present the book as a reviewer might, in terms of the reader’s potential enjoyment, assessment of writing quality, speculation about sales potential, and assertions that it might make a good movie? Or does my query talk about the book in the terms an agent might actually use to try to sell it to an editor at a publishing house?

I’ve said it before, and I’ll no doubt say it again: an effective query describes a book in the vocabulary of the publishing industry, not in terms of general praise. (If you’re not certain how to do that, don’t worry — we’ll be getting to that later this weekend.)

(3) Are the sentences that strike me as possibly blurb-like actually necessary to the query letter, or are they extraneous?
I hate to be the one to break it to you, but the average query letter is crammed to the gills with unnecessary verbiage. Just as your garden-variety unprepared pitcher tends to ramble on about how difficult it has been to find an agent for her book, what subplots it contains, and what inspired her to write the darned thing in the first place, queriers often veer off-track to discuss everything from their hopes and dreams about how well the book could sell (hence our old friend, “It’s a natural for Oprah!”) to mentioning what their kith, kin, and writing teachers thought of it (“They say it’s a natural for Oprah!”) to thoughtfully listing all of the reasons that the agent being queried SHOULDN’T pick it up (“You probably won’t be interested, because this isn’t the kind of book that ends up on Oprah.”)

To Millicent and her fellow screeners, none of these observations are relevant. You don’t have very much space in a query letter; use it to provide only the information that’s required.

(4) Does my query make all of the points I need it to make?
Oh, you may laugh, but humor me for a moment while we go over the basics. A successful query letter has at minimum ALL of the following traits:

* it is clear,

* it is less than 1 page (single-spaced),

* it describes the book’s premise (not the entire book; that’s the job of the synopsis) in an engaging manner,

* it is politely worded,

* it states unequivocally what kind of book is being pitched, using a book category that already exists in the publishing industry, rather than one the writer has simply made up,

* it mentions whether the book in question is fiction or nonfiction,

* if it is nonfiction, it includes some description of the writer’s platform (credentials for writing the book, including expertise and/or celebrity status),

* it includes a SASE (if it is being sent via regular mail) or full contact information for the querier, and

* it is addressed to a specific agent with a successful track record in representing the type of book it describes.

You would not believe how few query letters that agencies receive actually have all of these traits. (Yes, even the fiction/nonfiction bit is often omitted.) And to be brutally blunt about it, agents rather like that, because, as I mentioned in my last, it makes it oh-so-easy to reject 85% of what they receive within seconds.

No fuss, no muss, no reading beyond, say, line 5. Again, sound familiar?

A particularly common omission: the book category. Many writers just don’t know that the industry runs on book categories, not vague descriptions. That’s unfortunate, because it would be literally impossible for an agent to sell a book to a publisher without a category label.

Other writers, bless their warm, fuzzy, and devious hearts, think that they are being clever by omitting it, lest their work be rejected on category grounds. “This agency doesn’t represent mysteries,” this type of strategizer thinks, “so I just won’t tell them what kind of book I’ve written until after they’ve fallen in love with my writing.”

I have a shocking bit of news for you, Napolèon: publishing simply doesn’t work that way; if they do not know where it will eventually rest on a shelf in Barnes & Noble, they’re not going to read it at all.

Yes, for most books, particularly novels, there can be legitimate debate about which shelf would most happily house it, and agents recategorize their clients’ work all the time (it’s happened to me, and recently). However, people in the industry speak and even think of books by category.

Trust me, you’re not going to win any Brownie points with them by making them guess what kind of book you’re trying to get them to read.

If you don’t know how to figure out your book’s category, or why you shouldn’t just make one up, please, I implore you, click on the HOW TO FIGURE OUT YOUR BOOK’S category on the archive list at right before you send out your next query letter. Or pitch. Or, really, before you or anything you’ve written comes within ten feet of anyone even vaguely affiliated with the publishing industry.

But I’m veering off into specifics, amn’t I? We were talking about general principles.

(5) Does my query make my book sound appealing — not just to any agent, but to the kind of agent who would be the best fit for my writing?
You wouldn’t believe how many blank stares I get when I ask this one in my classes, but as I’ve pointed out before, you don’t want just any agent to represent your work; you want one with the right connections to sell it to an editor, right?

That’s not a match-up that’s likely to occur through blind dating, if you catch my drift. You need to look for someone who shares your interests.

I find that it often helps aspiring writers to think of their query letters as personal ads for their books. (Don’t pretend you’re unfamiliar with the style: everyone reads them from time to time, if only to see what the new kink du jour is.) In it, you are introducing your book to someone with whom you are hoping it will have a long-term relationship – which, ideally, it will be; I have relatives with whom I have less frequent and less cordial contact than with my agent – and as such, you are trying to make a good impression.

So which do you think is more likely to draw a total stranger to you, ambiguity or specificity in how you describe yourself?

To put it another way, are you using the blurb or demonstration style? Do you, as so many personal ads and queries do, describe yourself in only the vaguest terms, hoping that Mr. or Ms. Right will read your mind correctly and pick yours out of the crowd of ads? Or do you figure out precisely what it is you want from a potential partner, as well as what you have to give in return, and spell it out?

To the eye of an agent or screener who sees hundreds of these appeals per week, writers who do not specify book categories are like personal ad placers who forget to list minor points like their genders or sexual orientation. It really is that basic, in their world.

And writers who hedge their bets by describing their books in hybrid terms, as in it’s a cross between a political thriller and a gentle romance, with helpful gardening tips thrown in, are to professional eyes the equivalent of personal ad placers so insecure about their own appeal that they say they are into long walks on the beach, javelin throwing, or whatever.

Trust me, to the eyes of the industry, this kind of complexity doesn’t make you look interesting, or your book a genre-crosser. To them, it looks at best like an attempt to curry favor by indicating that the writer in question is willing to manhandle his book in order to make it anything the agent wants.

At worst, it comes across as the writer’s being so solipsistic that he assumes that it’s the query-reader’s job to guess what whatever means in this context. And we all know by now how agents feel about writers who waste their time, don’t we?

Don’t make ‘em guess; be specific, and describe your work in the language they understand. Because otherwise, they’re just not going to understand the book you are offering well enough to know that any agent in her right mind — at least, anyone who has a substantial and successful track record in selling your category of book — should ask to read all or part of it with all possible dispatch.

I know you’re up to this challenge; I can feel it. Don’t worry, though — you don’t need to pull it off within the next thirty seconds, regardless of what that rush of adrenaline just told you.

But don’t, whatever you do, vent your completely understandable frustration in self-defeating leaf-dumping. It’s a waste of energy, and it will not get you what you want.

More discussion of the ins and outs of querying follows at 10 am, naturally. Sweet dreams, campers, and keep up the good work!

Querypalooza, part II: state your business!

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Are some of you still feeling a bit shell-shocked after this morning’s Querypalooza post? I wouldn’t be at all surprised if you were: in it, I set out a very basic structure for a query letter. In deference to everyone’s possibly strained nerves, I’m going to take it a bit more gently in this post, assuaging the fears of the nervous, adding nuances to the prototype, and generally spreading joy and enlightenment abroad.

And then I’m going to plunge you back into shock again. Don’t say I didn’t warn you. It’s for your own good, I promise.

Querying, I think we can all agree, is a necessary evil: no one likes it. It generates a whole lot of inconvenience for writer and agency alike, and to engage in it is to put one’s ego on the line in a very fundamental way.

Rejection hurts, and you can’t be rejected if you never send out your work, right? So you can either try to lie low, keeping your dreams to yourself, or you can attempt to approach those high-and-mighty gatekeepers of the industry, asking to be let inside the Emerald City.

Sounds a lot like high school social dynamics, doesn’t it?

Just as many people stay away from their high school reunions because they fear exposing themselves to the judgment of people whom past experience has led them to believe to be, well, kinda shallow and hurtful, many, many writers avoid querying, or give up after just a handful of queries, because they fear to be rejected by folks they have heard are — wait for it — kinda shallow and prone to be hurtful.

There are a variety of ways to deal with such fears. One could, for instance, not query at all, and resign oneself to that great novel or brilliant nonfiction book’s never being published. Alternatively, one could query just a couple of times, then give up.

Or — and if you haven’t guessed by now, this would be my preferred option — you could recognize that while some of the people at the reunion may in fact turn out to be kind of unpleasant, you really only need to find the one delightful person who finds you truly fascinating to make the entire enterprise worthwhile.

You’ll be pleased to hear, though, that unlike a hapless ex-school kid gearing up to attend a reunion, there are certain things an aspiring writer can do before querying to increase the probability of a positive reception. Certain elements mark a query letter as coming from someone who has taken the time to learn how the publishing industry works.

Agents like writers who bother to do that, you know, and with good reason. Such new clients are much less time-consuming than those whose ideas of how books are sold bear only scant relation to reality. Aspiring writers harboring unrealistic expectations tend not only to express resentment when their work encounters stumbling-blocks — they often end up feeling disappointed when things are going well.

I just mention.

The query letter structure I proposed last time — which is, I must reiterate, NOT the only one possible by any means, or even the only one that works; it’s just what has worked best in my experience — also frees the writer from the well-nigh impossible task of trying to cram everything good about a book into a single page. Which is, I have noticed over the years, precisely what most aspiring writers try to do.

No wonder they get intimidated and frustrated long before they query the 50 or 100 agents (yes, you read that correctly) it often takes these days for a good book to find the right fit. To put this in perspective, a truly talented writer might well end up querying the equivalent of my entire high school graduating class before being signed.

Believe it or not, masses of rejected queries are not necessarily a reflection on the manuscript in question. Rejection is often a function of heavy competition, agent specialization, and aspiring writers not being aware of what information a query letter is supposed to contain.

Apart from doing the necessary homework to get a query that DOES contain the right information onto the desk of an agent who does habitually represent that type of book, the only way that I know to speed up that process is to make the query letter itself businesslike, but personable.

Don’t tense up — I’m not talking about spilling your soul onto a single sheet of paper. I’m talking about making your query letter unique.

And not in the all-too-common misdefinition of the word as a synonym for special. I mean unique in its proper sense of one of a kind.

A tall order, you say? Well, keep in mind that the SOLE purpose of the query is to engender enough excitement in an agent (or, more commonly, in Millicent the agency screener: it is rare for agents at the larger agencies to screen query letters themselves; thus Millicent’s being the one to get the paper cuts) that she will ask to see a representative chunk of the book itself, not to reproduce what you would like to see on the book’s back jacket or to complain about having to work through an agent at all.

If either of the last two options made you chuckle in disbelief, good. Believe it or not, I’ve seen both turn up many, many times in unsuccessful query letters. Boasting and petulance both abound, and both tend to discourage positive response.

Now, I know that my readers are too savvy to do either of those things deliberately, but isn’t it worth sitting down with your query letter and asking yourself: could an exhausted Millicent — in a bad mood, with a cold, having just broken up with her boyfriend AND burned her lip on that over-hot latte yet again — possibly construe that letter as either?

Yes, querying is a chore, and an intimidating one at that; yes, ultimately it will be the agent’s job, not yours, to market your work to publishers, and an agent or editor probably would have a far better idea of how to spin your book than you would.

Agents and their screeners are in fact aware of all of these things. You don’t need to tell them.

Your query letter needs to market your book impeccably anyway, in a tone that makes you sound like an author who LOVES his work and is eager to give agent and editor alike huge amounts of his time to promote it. Not a walk in the park, definitely, but certainly doable by a smart, talented writer who approaches it in the right spirit.

Sound like anyone you know?

So start thinking, please, about how to make your query the one that waltzes into the reunion with a positive attitude, not the one who storms in with a chip on its little shoulder. Or, heaven forefend, the one that doesn’t stick its nose through the door at all.

The gates of the Emerald City are not going to open unless you knock, people. The only manuscript that has absolutely no chance of getting published is the one that is never queried or pitched.

Yet even as I typed that, I could sense some ardor-deflation out there. “”My God,” the little voice in the back of my head which I choose to attribute to my readership is saying, “how is all of that possible within the context of a single-page missive? How can I cram all I need to say to grab their attention in that little space, much less seem unique while doing it?”

Um, are you sitting down? You don’t actually have the entire page to catch their attention; to be on the safe side, figure you have only about five lines to convince them to keep reading.

Yes, you read that correctly. While you already have the heart medication and/or asthma inhaler at the ready, it seems like a good time to add: most query letters are not even read to their ends by Millicent and her ilk.

Are you rending your garments and shouting, “Why, oh Lord, why?” Because the vast majority of query letters disqualify themselves from serious consideration before the end of the opening paragraph.

Hey, I told you to sit down first.

At the risk of repeating myself, this is largely attributable to aspiring writers’ not being aware of what information a query letter should and should not contain. Unfortunately, Americans are so heavily exposed to hard-sell techniques that many aspiring writers make the mistake of using their query letters to batter the agent with predictions of future greatness so over-inflated (and, from the agent’s point of view, so apparently groundless, coming from a previously unpublished writer) that they may be dismissed out of hand.

Like what, you ask? Here are some popular favorites:

This is the next (fill in name of bestseller here)!

You’ll be sorry if you let this one pass by!

Everyone in the country will want to read this book!

Women everywhere will want to buy this book!

It’s a natural for Oprah!

This book is like nothing else on the market!

I hate to burst anyone’s bubble (yet I do seem to be doing it quite a bit lately, don’t I?), but to professional eyes, these are all absurd statements to discover in a query letter. Yes, even if the book in question IS the next DA VINCI CODE.

Why? Because these aren’t descriptions of the book; they’re back-jacket blurbs, marketing copy, equally applicable to (and equally likely to be true about) any manuscript that crosses their desks.

After one has heard the same claim 1500 times, it starts to lose a little vim. “Why do these queriers keep telling me that their books are unique?” Millicent grumbles, reaching for her fourth latte of the afternoon. “Why aren’t they SHOWING me?”

Ah, there’s the rub: assertions like these simply are not as effective at establishing a writer’s ability or a story’s appeal as demonstrating both practically, through well-written sentences and a summary containing lively and unusual details. Even in the extremely rare instances that these statements aren’t just empty boasts based upon wishful thinking, consider: whose literary opinion would you be more likely to believe in Millicent’s shoes, the author’s vague claim of excellence about his own book or another reader’s recommendation?

To put it another way, if someone you’d never met before came up to you on the street and said, “Hey, I bake the world’s best mincemeat pies, the kind that can change your life in a single bite,” would you believe him? Would you trustingly place that total stranger’s good-looking (or not) slice of God-knows-what into your mouth?

Or would you want some assurances that, say, this hard-selling yahoo knows something about cooking, had produced the pie in a vermin-free kitchen, and/or hadn’t constructed the mincemeat out of ground-up domestic pets?

Oh, you may laugh, thinking that this isn’t really an apt parallel, but why would agents and editors’ desire to hear about a new writer’s past publication history — or educational background, or even platform — if NOT to try to figure out if that pie is made of reasonable materials and in a manner up to professional standards of production?

That’s why, in case you’ve been wondering, a good query letter includes what I like to call ECQLC, Eye-Catching Query Letter Candy, platform information and/or selling points that will make Millicent sit up and say either, “Wow, this writer has interesting credentials,” “Wow, this writer is uniquely qualified to tell this story,” and/or “Wow, this book has greater market appeal/a larger target audience/is significantly more important to human existence than I would have guessed.”

The crucial exclamation to elicit, obviously, is “Wow!” Not merely because Millicent honestly does enjoy discovering exciting new writing projects (yes, even though it’s her job to reject 98% of the ones that cross her desk), but because a query letter that mentions either the writer’s credentials or the book’s selling points is genuinely rare.

I sense some disgruntled muttering out there, do I not? “Here we go again, Anne,” some mutterers, well, mutter. “I can’t STAND it when the pros start rattling on about platform. Isn’t that just code for we’re not interested in taking a chance on previously unpublished authors?”

Actually, it isn’t. Agents and their Millicents don’t ask to see platform information in queries in order to seem exclusionary toward previously unpublished writers (okay, not merely to seem exclusionary). They want it to be there because specific references to specific past literary achievements are signals to a quick-scanning screener that this is a query letter to take seriously.

As will an opening paragraph that states clearly and concisely why the writer decided to query this agent, as opposed to any other; a well-crafted single-paragraph elevator speech for the book; some indication of the target market, and a polite, respectful tone.

The same basic elements, in short, as an effective verbal pitch.

Did some light bulbs just flicker on over some heads out there? That’s right, campers — the difference between a vague boast and solid information about your book and why THIS agent is the best fit for it is actually a show, don’t tell problem, at base. Part of your goal in the query letter is to demonstrate through your professional presentation of your project that this is a great book by an exciting new author, not just to say it.

So you might want to eschew such statements as, “My friends say this is the greatest novel since THE GRAPES OF WRATH. It’s also a natural for Oprah.” You can make better arguments for your manuscript’s relevance.

“But Anne,” I hear some of you protest, “my book really is a natural for Oprah! I’m going on her show next week!”

Well, congratulations — go ahead and open your query letter with the date of your appearance on the show, and the best of luck to you. For the overwhelming majority of you who have not already negotiated with her production staff, I would recommend against mentioning your book’s Oprah potential at all, either in the query letter or, if you write nonfiction, in the book proposal.

Why? Because, conservatively speaking, at least 40% of book proposals Millicent sees mention the possibility of appearing on Oprah. As will most marketing plans, a hefty percentage of verbal pitches, and a higher percentage of query letters than I even like to say.

What’s the result of all of that repetition? Usually, Millicent will simply stop reading if a query letter opens with an empty boast like that, because to her, including such statements is like a writer’s scrawling on the query in great big red letters, “I have absolutely no idea how the publishing industry works.” Which, while an interesting tactic, is unlikely to get an agent or her screener to invest an additional ten seconds in reading on to your next paragraph.

That’s right, I said ten seconds: as much as writers like to picture agents and their screeners agonizing over their missives, trying to decide if such a book is marketable or not, the average query remains under a decision-maker’s eyes for less than 30 seconds.

That doesn’t seem like a lot of time to make up one’s mind, does it? Actually, it is ample for a query letter rife with typos and unsubstantiated claims about how great the book is to turn a professional reader off.

Try not to blame Millicent for this. I can’t stress enough that agency screeners do not reject quickly merely to be mean. It’s their job, and to a certain extent, developing pet peeves and shortcuts is a necessary psychological defense for someone handling hundreds of people’s hopes and dreams in any given day’s work.

Even the best-intentioned Millicent might conceivably, after as short a time as a few weeks of screening queries, might start relying pretty heavily upon her first impressions. Consider, for instance, the English major’s assumption that business format is in fact not proper formatting for either query letters or manuscripts. Think about it from a screener’s point of view: it’s true, for one thing, and let’s face it, improper formatting is the single quickest flaw to spot in either a query or manuscript.

So why wouldn’t Millicent free up an extra few seconds in her day by rejecting paper query letters devoid of indentation on sight? Especially when empirical experience has shown her that aspiring writers who don’t use grammatically-necessary indentation in their query letters often eschew it in their manuscripts as well?

I’m hearing more huffing. “But Anne,” some of you demand indignantly, and who could blame you? “What does indentation have to do with the actual writing in a manuscript? Or a query, for that matter?”

Potentially plenty, from Millicent’s point of view: remember, the competition for both client spots at agencies and publication contracts is fierce enough that any established agent fill her typically scant new client quota hundreds of times over with technically perfect submissions: formatted correctly, spell- and grammar-checked to within an inch of their lives, AND original. So there’s just not a lot of incentive for her to give a query with formatting, spelling, or grammatical problems the benefit of the doubt.

Some of you still don’t believe me about the dangers of using business formatting, do you? Okay, let’s take a gander at what Millicent expects to see, a letter formatted observing standard English rules of paragraph-formation:

mars query indented

Now let’s take a look at exactly the same letter in business format:

biz style mars query

Interesting how different it is, isn’t it, considering that the words are identical? And isn’t it astonishing how many paces away a reader can be for the difference to be obvious?

One lone exception to the intent-your-paragraphs rule: in an e-mailed query, of course, the business format would be acceptable, but on paper, it’s not the best strategic choice. Ditto with requested materials, even if you are sending them via e-mail. (Unless her agency specifies otherwise, Millicent will expect you to send any requested pages as Word attachments, not as inserts in the body of an e-mail; thus, all pages should include indented text. FYI, agencies that tell queriers to include sample pages or chapters with their queries are not technically requesting material: they simply like for Millie to have more information at her fingertips before she makes a decision. For an in-depth discussion of the differences between query packets and submission packets, please see the HOW TO PUT TOGETHER A QUERY PACKET and HOW TO PUT TOGETHER A SUBMISSION PACKET on the archive list at right.)

Indented paragraphs are, to put it bluntly, the industry standard. Unfortunately, a lot of aspiring writers seem not to be aware that business format tends to be regarded as less-than-literate, regardless of whether it appears in a query letter, a marketing plan, or — heaven forfend! — a submitted manuscript. (If you don’t know why I felt the need to invoke various deities to prevent you from using business format your manuscripts, please run, don’t walk to the HOW TO FORMAT A MANUSCRIPT category at right.)

In fact, I am perpetually meeting writers at conferences and in classes who insist, sometimes angrily, that a query letter is a business letter, and thus should be formatted as such. They tell me that standards have changed, that e-mail has eliminated the need for observing traditional paragraph standards, that it’s the writing that counts, not the formatting.

I understand the logic, of course, but it simply doesn’t apply here: not all businesses work in the same way. As anyone who works in an agency or publishing house would no doubt be delighted to tell you, there are many, many ways in which publishing doesn’t work like any other kind of business. One does not, for instance, require an agent in order to become a success at selling shoes or to become a well-respected doctor.

If you’re looking for evidence of the biz’ exceptionalism, all you have to do is walk into a bookstore with a good literary fiction section. Find a book by a great up-and-coming author that’s sold only 500 copies since it came out last year, and ask yourself, “Would another kind of business have taken a chance like this, or would it concentrate on producing only what sells well? Would it continue to produce products like this year after year, decade after decade, out of a sense of devotion to the betterment of the human race?”

Okay, so some businesses would, but it’s certainly not the norm.

Yet almost invariably, when I try to tell them that publishing is an old-fashioned industry fond of its traditions, and that agents and their screeners tend to be people with great affection for the English language and its rules, I receive the same huffy reply from writers who dislike indenting: some version of, “Well, I heard/read/was told that a query/marketing plan had to be businesslike. Therefore, it must be in business format. QED, tradition-hugger.”

I’m always glad when they bring this up — because I strongly suspect that this particular notion is at the root of the surprisingly pervasive rumor that agents actually prefer business format. I can easily envision agents stating point-blank at conferences that they want to receive businesslike query letters.

But businesslike and business format are not the same thing. Businesslike means professional, market-savvy, not overly-familiar — in short, the kind of query letter we talked about last time.

Business format, on the other hand, doesn’t dictate any kind of content at all; it’s purely about how the page is put together. There’s absolutely nothing about this style, after all, that precludes opening a query with the threat, “You’ll regret it for the rest of your natural life if you let this book pass you by!”

All of these negative examples are lifted from actual query letters, by the way. My spies are everywhere.

All that being said, there’s another reason that I would strenuously advise against using business format in your query letters. A comparative glance at the two letters above will demonstrate why.

Take another look, then put yourself in Millicent’s shoes for a moment and ask yourself: based upon this particular writing sample, would you assume that Aspiring Q. Author was familiar with standard format? Would you expect Aspiring’s paragraphs to be indented, or for him/her (I have no idea which, I now realize) NOT to skip lines between paragraphs?

Okay, would your answer to those questions change if you had a hundred query letters to read before you could get out of the office for the day, and you’d just burned your lip on a too-hot latte? (Millicent never seems to learn, does she?)

No? Well, what if it also contained a typo within the first line or two, had odd margins, or began with, “This is the best book you’ll read this year!” or some similar piece of boasting? Wouldn’t you be at least a LITTLE tempted to draw some negative conclusions from the format?

Even if you wouldn’t, Millicent would — and perhaps even should. Why? Because although most aspiring writers seem not to be aware of it, every sentence a writer submits to an agency is a writing sample.

Even if the writer doesn’t treat it as such, a screener will. After all, when that stranger comes up to sell you a meat pie, you’re going to be looking for whatever clues you can to figure out if he’s on the up-and-up.

I can feel some of you getting depressed over this, but actually, I find it empowering that the high rejection rate is not arbitrary. Quick rejections are not about being mean or hating writers — they’re about plowing through the mountains of submissions that arrive constantly. The average agency receives 800-1200 queries per week (that’s not counting the post-Labor Day backlog or New Year’s Resolution Rush, folks), so agents and screeners have a very strong incentive to weed out as many of them as possible as rapidly as possible.

That’s why, in case you were wondering, that agents will happily tell you that any query that begins “Dear Agent” (rather than addressing a specific agent by name) automatically goes into the rejection pile. So does any query that addresses the agent by the wrong gender in the salutation. (If you’re unsure about a Chris or an Alex, call the agency and ask; no need to identify yourself as anything but a potential querier.)

So does any query that is pitching a book in a category the agent is not looking to represent. Yes, even if the very latest agents’ guide AND the agency’s website says otherwise. This is no time to play rules lawyer; these people know what their own connections are.

And you know what? These automatic rejections will, in all probability, generate exactly the same form rejection letter as queries that were carefully considered, but ultimately passed upon.

So how precisely is an aspiring writer to learn what does and doesn’t work in a query? By finding out what Millicent has been trained to spot — and learning what appeals to her.

A great place to start: go to writers’ conferences and ask questions of agents about what kind of queries they like to see. Attend book readings and ask authors about how they landed their agents. Take writers who have successfully landed agents out to lunch and ask them how they did it.

But do not, whatever you do, just assume that what works in other kinds of marketing will necessarily fly in approaching an agent. After all, almost universally, agency guidelines specifically ask aspiring writers not to use the hard-sell techniques used in other types of business: writers seeking representation are expected not to telephone to pitch, send unrequested materials, or engage in extracurricular lobbying like sending cookies along with a query letter.

Instead, be businesslike, as befits a career writer: approach them in a manner that indicates that you are aware of the traditions of their industry. Tune in late tonight for some more tips on how. And, of course, keep up the good work!

First pages that grab: Normal Is What You Know, by 2010 Author! Author! Award for Expressive Excellence in Memoir winner Jennifer Lyng

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Is everyone getting excited for Querypalooza this coming weekend? I hope so; although I frequently teach query letter-development boot camps, I’ve never before done a weekend seminar here on Author! Author! The timing really couldn’t be better, however: as we had discussed early last month, most of the NYC-based publishing world goes on vacation from the end of the second week of August through Labor Day. So there really wasn’t much point querying recently.

Especially for those of you devoted to querying via e-mail. I’m not a big advocate of electronic querying in general, unless the agent of your dreams absolutely insists upon it: it’s significantly less time-consuming to reject via e-mail. That’s especially important to realize around this time of year, for just as e-queries sent between Thanksgiving and Christmas tend to pile up, to be read in droves when Millicent the agency screener is back from vacation, August-sent e-queries usually end up being read in an unusually great hurry (even by Millie’s standards). And since the quickest way to clear an e-query out of her inbox is to reject it…

Human nature, I’m afraid. Who doesn’t rush through the backlog on one’s desk after a few days out of the office?

What wisdom may we derive from this set of depressing observations? Well, for starters, it’s a safe bet that our Millicent is going to be pretty swamped right after Labor Day — so whatever you do, campers, do not send out an e-query between now and then.

Trust me, you do not want your query to be the 512th in her inbox. If you must e-query, wait a few days, until her inbox no longer looks like it was the RSVP site for Chelsea Clinton’s wedding.

So much for today’s cautions. On to the fun part: awarding a prize.

Today, I shall be discussing the 2010 Author! Author! Award for Expressive Excellence in Memoir winner, Jennifer Lyng’s NORMAL IS WHAT YOU KNOW. As with the three other A!A!AEE winners this year, Jennifer also won the Grand Prize in the Author! Author!/WHISPER Great First Page Made Even Better Contest.

After yesterday’s very technical discussion on the merits and liabilities of the A!A!AEE winner in Adult Fiction, I thought it might make for a nice change of pace to discuss this entry on a more visceral level — which is, not entirely coincidentally, the level at which the judges most enthusiastically responded to it. And, while we’re at it, to talk a little bit about how differently memoir tends to be evaluated from fiction at the submission and contest-judging stages.

For starters, as I hope most of you memoirists are already aware, the vast majority of memoirs currently acquired by publishers in the United States are sold via a book proposal, not an entire manuscript. That means, in effect, that a memoirist not have to have a complete draft in hand before beginning to query; technically, all that’s required is a book proposal and a beautifully-polished sample chapter or two.

Does that giant collective gasp mean that some of you had heard otherwise? I’m not entirely surprised; misinformation on this subject has been circulating rampantly around the writers’ conference circuit for at least a decade. But as an author who has successfully garnered publication offers for two memoir book proposals, I’m living proof that the you-must-write-the-whole-thing rumor just isn’t true.

For those of you who are already sprinting toward the archive list at right, you’ll find the guidance you’re seeking under the aptly-named HOW TO WRITE A BOOK PROPOSAL and HOW TO FORMAT A BOOK PROPOSAL categories. You’re welcome.

To be fair, though, one does encounter memoir agents who state categorically in their submission guidelines that they will only read the work of first-time memoirists, but that certainly is not an industry-wide preference. Prudently, these agents want to make sure before they sign a new writer that (a) she has a gripping book-length story to tell (not always apparent in the first draft of a proposal), (b) she has the writing chops to tell it well (ditto), and (c) she is already aware that writing a truly revealing memoir is awfully hard work, emotionally speaking.

Obviously, it is a whole lot easier to tell whether any or all of these thing are true if the writer has already produced a full draft. No imagination required: the potential of the book may simply be evaluated on the manuscript page, like a novel.

But even after a manuscript proves itself on (a), (b), and (c) levels, the acquiring agent will probably expect the by-now-exhausted writer to toss off a book proposal, anyway. That’s how memoir is sold in this country, you know.

(a), (b), and (c) are not the only reasons a cautious agent might want to see the whole thing right off the bat, though. Many a promising memoir heralded by an excellent book proposal has never seen the light of day as a book. And not just because first memoirs by non-celebrity writers have become significantly harder for agents to sell in the post-A MILLION LITTLE PIECES literary world. As I mentioned above, the darned things are emotionally draining to write.

Even for those lucky memoirists whose books’ publication is not stymied by threatened $2 million lawsuits. (Long-time readers, can you believe that as of last month, my A FAMILY DARKLY has been on hold for FIVE YEARS?)

The trouble is, a memoirist may not realize just how draining the process can be until he’s well into the writing process — which is to say, for a memoir sold on a proposal, perhaps not until after he’s penned the proposal or even sold the book. It can take a while to reconstruct one’s own past substantively enough to be able to write about it, after all. Unfortunately for personal happiness, but fortunately for the emotional truth of memoir, the brain and the body do not always make a strong distinction between a vividly-recalled event and one that is actually happening in the moment.

Please think about that, the next time you pick up a beautifully-written memoir on a searingly painful subject. The author had to walk through fire twice in order to tell you about her experience.

Which brings me back to Jennifer Lyng’s powerful entry. Frankly, the judges had not originally planned to have a separate memoir category in the Author! Author!/WHISPER Great First Page Made Even Better Contest; when I set up Category II: Adult Fiction and Memoir, I had anticipated simply including any winning memoirs in the general adult category.

Then we read Jennifer’s entry. It was clear right away that memoir deserved its own category.

Actually, I probably should have designed the contest that way in the first place: after all, as we discussed above, memoirs are not usually submitted in the same manner as novels. Yes, grabbing Millicent by the bottom of page 1 is still important, but let’s face it, if she has to plow through 30-50 pages of marketing material before she gets to it — sample chapters are placed at the end of proposals, typically — she’s probably not going to make it to page 1 if she is not already at least slightly interested in the subject matter.

That’s why for this contest, the judges read the memoir entrants’ brief book descriptions prior to turning to the first page, instead of the other way around. The result was a reading that more closely resembled how Millicent would approach the first page of a memoir.

Happily, Jennifer’s description was a lulu. So much so, in fact, that one of the judges immediately suggested, “Maybe you should run this on the blog to show queriers that it is actually possible to intrigue a reader with a one-paragraph description.”

Good idea, judge. Here it is, in all of its glory:

How does a child live with the man she believes killed her mother? My book, a combination of memoir and true crime, will answer that question, as well as detail the murder trial that took 17 years to unfold — one with no body, weapon or eyewitness.

Wow. You already want to pick up that book, right?

It also — and this is remarkable in a blurb this short — answers one of the first two questions the pros invariably ask about a non-celebrity memoir: is this a story that only this author could tell? If not, why is this author uniquely qualified to tell it in this particular way? Jennifer addresses these salient issues even more fully in her one-page description:

Normal is synopsis

Sends chills up your spine, doesn’t it? If you were Millicent, wouldn’t you run, not walk, to the first page of the sample chapter, to see how well the person who lived through this remarkable set of events can write?

As it happens, quite well. Here is Jennifer’s first page, precisely as the judges saw it.

Lyng entry page 1

What do you think? More importantly for submission purposes, if you were Millicent and basing your decision whether to read on solely upon the descriptions above and this first page, would you? And if you were Millie’s boss, what conclusions would you leap to about (a), (b), and (c)?

The judges felt (and I concur) that this first page has a lot of promise — but not for the same reasons that a similarly-written novel opening might. Remember, the single biggest way in which fiction and nonfiction first pages are read differently is that it is ASSUMED that the nonfiction manuscript will be rewritten to the acquiring editor’s specifications. It is still to be written: the proposal is in essence the job application the writer submits to the publishing house in hopes of being paid to write it. A novel, on the other hand, is expected to be print-ready by the time the writer submits it to an agency.

Admittedly, agents often ask novelists for significant revisions after the representation contract is signed. So do editors, either before or after they acquire a manuscript. That may seem odd, given that they expect fiction to be polished to a high shine before they see it, but it makes abundant sense from a professional point of view: a writer who has the skills to perfect a submission, they reason, is the best candidate for making good revisions.

Part of the point of selling a memoir — or any nonfiction book, for that matter — via a book proposal, rather than a manuscript, is that the publisher will be able to tell the writer how it should be written. Although book proposals always include an annotated table of contents, it’s not at all unusual for an acquiring editor to ask for different chapters to appear in the finished book, for instance. It’s not even all that uncommon for the editor to request slight changes in authorial voice.

I mention all this in part because I suspect some of you novelists are going to be a smidge shocked when I show you how Millicent might respond to this first page on a sentence-by-sentence level. She’s expecting it to be revised between now and publication, so why not go to town on the feedback?

Lyng p 1 edited

(If you’re having a spot of trouble reading the comments, try enlarging the image by holding down the COMMAND key while pressing the + button. And no, I hadn’t realized that the light in this room was so very golden.)

Most of these points are pretty self-explanatory — beginning the page with the moment of dread, for instance, rather than showing a moment of normalcy first for contrast — but I want to take a minute to talk about the ones that turn up most often in memoir. I would have flagged the percussive repetition of my mother on any first page, but does anyone have a wild guess about why this redundancy is especially dangerous on the first page of a memoir?

Give up? It’s because virtually every first-time memoirist consistently refers to relatives as my mother, my father, my sister, and so forth, just as they would in a verbal anecdote. That’s fine in speech, but on the printed page, a constant reminder of characters’ relationship to the narrator quickly becomes tedious for the reader.

“What’s wrong,” Millicent fumes, “with referring to all of these people by NAME? They’re characters in a book, for heaven’s sake!”

That objection is relevant even in a case like this, where the single most likely name to replace the relationship marker is Mom. Believe it or not, simply changing two of the three my mothers to Mom would make most Millicents like it better.

The moral, should you not already have shouted it toward the sky: the little stuff matters. Especially on page 1.

It’s also both common and dangerous for a memoir to open with a sentence in the passive voice. As this one does: It was a crisp, overcast fall day… Any guesses why this simple statement of fact might raise Millicent’s hackles?

If you immediately cried, “Because it’s in the passive voice, by jingo!” give yourself a gold star for the day. As we have often discussed, the overwhelming majority of professional readers have been trained to regard the passive voice as poor writing. While that’s not quite fair — plenty of very good established authors use the passive voice all the time, after all — it is a belief worth noting.

In fact, I’m going to lay it down as an axiom: never, unless you are actually quoting someone else, use the passive voice on page 1 of a submission. And never, ever, EVER use it in the first sentence of a manuscript, or in the first sentence of any paragraph within the first few pages.

Why is the use of the passive voice more likely to make Millicent’s molars grind if they occupy those particular positions within the text? The first sentence of any paragraph is the one most likely to catch a skimmer’s eye. And if Millicent reads nothing else on page 1, she will take a gander at the first sentence.

The third common first memoir characteristic I’d like you to notice is much subtler than the first two: the emotional distance between the narrator and what is going on. On the first page of a memoir — and in memoir-writing in general — the more the reader can feel that he is observing the action from within the narrator’s body and psyche, the better.

Didn’t expect another axiom so soon, did you? Hey, I was on a roll.

Are some of you having trouble spotting the emotional distance, given how nicely Jennifer has set up the suspense here? A professional reader would appreciate the tangible sense that something awful is about to happen, but would note that while we’re seeing the narrator’s thoughts and reasoning in detail, the narrator is not telling us much about her own feelings, fears, or even physical sensations.

Yes, she mentions needing to go to the bathroom, but is that honestly the most character- or situation-revealing physical sensation the narrative could bring up here? At the risk of overloading this post with axioms, I would like to see this narrative be the protagonist’s head a bit less and in her body and emotions a bit more.

Jennifer’s in luck here: as she has presented this situation, it is particularly rich in opportunities for working in this kind of telling detail. The narrator could have a visceral reaction to the unexpected sensation of the doorknob fighting her hand, or to the sight of the “Sorry we missed you” sign. She could feel a rush of comfort when the dogs bark. Heck, she could even feel the cold coming through her jacket as she stood outside longer than she had expected.

Or — and this would be my first stop, revision-wise — the narrative could give us a peek at the most awful thing that 13-year-old could have imagined resulting in the door’s being locked. Given what the book description has led us to expect, the contrast between the normal fears of a kid and what is about to become her new reality would probably be quite poignant.

But you want to turn the page to find out, don’t you?

That, my friends, is the best possible evidence that a first page is a grabber — and yes, what constitutes a grabber does in fact often vary between fiction and nonfiction. Already, in just this page and her one-paragraph description for her query letter, Jennifer has made it clear that she has a fascinating story to tell, has the writerly tools to tell it well, and is ready to embrace the memoir-writing experience.

It’s as clear as (a), (b), (c), right? Congratulations on a job well done, Jennifer — the judges can’t wait to read the rest of the book.

In future posts, we shall continue apply what we’ve been learning all summer to the great first pages of more contest winners. (You did realize that’s what we’ve been doing, right?) Think of it as a master class in seeing submissions from Millicent’s perspective.

That noble effort will have to wait, however, until after Querypalooza — after so much craft, we’re all ready for a marketing weekend, right? Keep up the good work!

First pages that grab: Divided States, by 2010 Author! Author! Award for Expressive Excellence winner Jennifer Sinclair Johnson

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Yes, it’s been a lengthy process, campers, but today, at long last, I shall begin presenting you with the winning entries in the Author! Author!/WHISPER Great First Page Made Even Better Contest. For the rest of this week, I am delighted to be sharing with you the winning entries in Category II: Adult Fiction and Memoir.

And if you’re not careful, as the pundit Fat Albert used to say, you might learn something before it’s done.

Why start with Category II, you ask, instead of the more numerically logical Category I? Well, Phoebe Kitanidis, author of the HarperCollins’ new YA release, Whisper will be joining me after Labor Day to give feedback on the Category I: YA entries. We have some surprises in store that I hope will be worth another few days’ wait.

Let’s concentrate on the now, though, and Jennifer Sinclair Johnson’s winning first page, the opening to a manuscript she described for the judges thus:

What if Dorothy landed in Hollywood instead of Oz? DIVIDED STATES spins a new twist on Cozy Mysteries as a Midwestern insurance adjuster arrives, finding her coworker in earthquake rubble. Navigating natural disaster and local rules with more cracks than sun-baked Nebraska clay, she brings fresh perspective to light.

First off, kudos to Jennifer for winning not only the Grand Prize for Adult Fiction in the Author! Author!/WHISPER Great First Page Made Even Better Contest, but also this year’s Author! Author! Award for Expressive Excellence. For those of you who missed the initial contest announcement, I had decreed that the contest would have two levels: a straightforward competition for the most intriguing opening page for a manuscript, and an optional award level, if the judges felt that Grand Prize in the former was not sufficient to record their reactions to an entry.

I’m delighted to report that the judges required this extra outlet for their feelings not once, but four times in this contest. You shall see why in the days to come.

Jennifer’s was the Adult Fiction entry that elicited the more enthusiastic plaudits from the judges. Before I tell you why, let’s take a gander at what made them cheer until the rafters resounded. (If you are having trouble reading it, try holding down the COMMAND key while hitting +.)

Divided States page 1

The writing here is good, of course, crammed to the gills with telling details, but as we know from our summer of craft, there’s more to creating a great first page than collecting a series of strong, well-constructed sentences. In order to grab the reader — particularly a professional one like a contest judge or our old pal, Millicent the agency screener — a fiction first page needs to present the protagonist as an interesting person in an interesting situation.

Check. What else renders this first page so compelling?

If that question leaves you a trifle stumped, you’re not alone. Most aspiring writers know what they like, but have only a vague notion of what makes a first page compelling, marketable, accessible, and/or grabbing. There’s an excellent reason for that, of course: unlike professional readers, who read thousands upon thousands of page 1s in any given year, the overwhelming majority of aspiring writers have never read any manuscript’s first page but their own.

Or, at best, a writer friend’s. It’s not likely, in short, to be an impartial reading. While active members in a regularly-meeting critique group gain more exposure to the possible range of openings, participation in such groups is rarer than one might think.

But how is the isolated aspiring writer to learn what works on page 1? Typically, the average writer’s conception of what a good opening is comes from precisely the same source as any other readers’: what he’s seen in published books. As we have discussed, though, what an established writer can get away with on page 1 and what someone trying to break into the biz could slip past Millicent are often quite different things. Ditto with what might have caught an agent’s eye 5 or 10 years ago vs. now.

That’s why, in case you had been wondering, we have been spending so much time this summer concentrating on first page revision. I’ve been trying to move your conception of what makes a strong opening beyond a simple combination of what you like and what you have seen authors you respect do; all of these posts have been attempting to help you read more like a professional.

So let’s go ahead and turn to the pros for advice on how to assess today’s page 1. Specifically, let’s recall from last time the agent-generated list of qualities they like to see in a first page. How well do you think the example above meets these criteria?

1. A non-average character in a situation you wouldn’t expect.
Oh, do you see many stories about insurance adjusters newly transplanted to earthquake zones? Admittedly, it is not immediately apparent here whether our narrator is a man or a woman, but there isn’t much doubt that s/he is interesting, is there?

As we have discussed, as well as slice-of-life writing can work in short stories, plays, and novellas, it’s difficult to grab a novel reader — particularly a professional one like Millicent — on page 1 with a protagonist who is aggressively ordinary. A savvy writer is usually better off emphasizing what is unusual about his characters in an opening scene.

2. An action scene that felt like it was happening in real time.
This isn’t an action scene, so this one is not applicable. Remember, not all of these criteria will work for every opening.

3. The author made the point, then moved on.
In many first-person narratives, the self-analysis in page 1 would have extended for the rest of the page, if not beyond. Here, Jennifer has been quite restrained, moving the reader swiftly out of the protagonist’s head and into observation of the environment. That well-handled pacing will prevent Millicent from feeling that the story isn’t beginning fast enough.

4. The scene was emotionally engaging.
This lies largely in the eye of the beholder, of course. Perhaps a better way to approach this issue: based on this first page alone, do you want to read the rest of this book?

The judges did, unanimously. And if a quick scan of page 1 does not seem like an entirely fair basis for making a determination on an entire manuscript, bear in mind that Millicent often reads less than that before making up her mind.

5. The narrative voice is strong and easy to relate to.
Again, this is quite subjective, but the judges found this narrative voice quite likable. With a protagonist engaged in a work project on page 1, it would have been very easy to load the narrative voice down with industry-specific jargon. Jennifer has steered clear of that danger, offering us instead a narrator who seems swept up in the details of the beauty of her new environment.

The only sentence that gave any of the judges pause on a voice level was The earthquake that hit Hollywood with the bang of a summer blockbuster’s opening had cast me into new territory. Opinions were divided over whether using Hollywood and cast so close together was intended as a pun based on the double meaning of cast (to throw/to be given a part in a play or movie). Since the pun, if intentional, was not very funny, the judges expressed the hope that the word choice would be reexamined.

6. The suspense seemed inherent to the story, not just how it was told.
This is a subtle one. It’s clear that something is about to happen here, isn’t it? The reader isn’t sure what, but the suspense is palpable.

Again, some of the judges had a quibble with one of the sentences: After the way my new boss had sent me to the property before my flight finished taxiing along the tarmac, I wouldn’t have been surprised to find destruction akin to the aftermath of Armageddon. The ending image is strong, but the reader has to interpolate some action in order to make the first part make sense: since airline passengers are currently not allowed to use cell phones while the plane is in the air, and there’s no indication that the story is not taking place in the present, the narrator must have turned on her phone as soon as allowed, after the plane touched down.

So did her boss call her the second she powered up the phone? That would be the only way that the timing of his having issued the order could have conveyed urgency all by itself, but the narrative is in such a hurry (understandable, on a first page) that it leaves the reader to fill in the blanks.

Amid those blanks lies a logical question: how did he know that she had just turned it on? Is he psychic? Or — and this seems substantially more likely — had he been calling every five minutes since he thought her plane could possibly have landed? That in turn begs another question: did he call her, or did she turn on the phone, hear his 47 messages, and call him right away?

Yes, that is a whole lot of questions to have about a single event, now that you mention it. But that’s not an uncommon reaction to a page 1 where the narrative has left out logical steps in the interests of streamlining. Frankly, from a professional reader’s perspective, both that paragraph and that joke would have worked better if it hadn’t all been crammed into a single sentence.

That’s a small quibble, however, one likely too tiny to put off most Millicents. Even the judges who made it recognized that.

7. “Good opening line.”
Professional readers are notoriously fond of first sentences that contain some element of paradox. This opener does not disappoint.

8. ”There was something going on beyond just the surface action.”
Well? Did you think there was?

What is the benefit of presenting a layered reality over a completely straightforward one, when clarity is also so highly valuable on page 1? Simply put, a narrative that implies that there’s more going on that immediately meets the eye is a better reflector of reality. The protagonist appears to be inhabiting an actual world, rather than just a tale.

As fine as all of those criteria are for evaluating a first page, the judges in our contest were looking for a bit more. For instance, in a submission, as we have discussed, it’s vital to give some indication from the very top of page 1 what the book is about. Based on Jennifer’s opening, would you or would you not expect some intrigue to arise from the earthquake site her narrator’s boss is so eager to get her to see?

How did we judges know whether this was representative of the rest of the book? Advance thought, my dears: as some of you may perhaps recall, one of the contest requirements was a brief teaser, indicating the subject matter, book category, and what the manuscript to follow would add to the current offerings in that category. Here’s what Jennifer told us:

What if Dorothy landed in Hollywood instead of Oz? DIVIDED STATES spins a new twist on Cozy Mysteries as a Midwestern insurance adjuster arrives in Los Angeles to find her coworker lying unconscious in earthquake rubble. Navigating natural disaster and local rules with more cracks than sun-baked Nebraska clay, she brings fresh perspective to light.

Quite a close match with the opening, isn’t it? Millicent would appreciate that. So did the judges: all of them commented on how beautifully this page 1 fulfilled the promise Jennifer had made in the book’s description.

I can already sense literal-minded readers thinking about raising their hands. “But Anne,” these detail-oriented souls point out, “the protagonist doesn’t discover her coworker in the rubble on page 1, nor do we hear much about the differences between Nebraska and Los Angeles. So in what sense does her page 1 fulfill the promise of the description?”

Glad you asked, literal-minded ones; aspiring writers often confuse the imperative to let Millicent know right away what the book with an expectation that page 1 would be crammed with backstory. Usually, though, backstory-heavy openings are slow — your garden variety NYC-based Millie tends to prefer manuscripts that open with conflict (or at least the potential for it), with the backstory filled in later.

Jennifer’s page 1 contains several different species of conflict — we learn right away that her protagonist is a fish out of water, coming into an inherently dangerous situation with an already-tense boss breathing down her neck. Furthermore, it appears that the last person sent to do her job ran into some serious difficulties. That’s a pretty rich set of possibilities for a single page of text, no? But rather than stop the action short to explain what precisely happened to her predecessor that necessitated flying our heroine out from Nebraska, the reader gets to figure out the situation along with the narrator.

Thus, how this page fulfills the promise of the premise is not by resolving all of the questions it raises on page 1, but by (a) giving the protagonist hints about what the conflicts in store for her are and (b) doing so in a manner that allows the readers to speculate — yes, even by the bottom of page 1 — how she is going to be drawn into those conflicts-to-come.

Of course, as the organizer of this contest, I enjoy a considerable advantage in anticipating those conflicts. I had the power to ask for a longer description of the book:

Divided States description

The judges were also looking for page 1 to present a narrative voice appropriate to the intended target audience. Here, Jennifer is showing us a very literate, likable, thoughtful voice, appropriate for a high-end cozy mystery or women’s fiction.

Wisely, she has not designated this voice as literary fiction, as many aspiring writers would have done: it’s an excellent example of well-written genre fiction. Rather than trying to pitch the book on the writing alone, though, she has made the market-savvy choice of categorizing her manuscript by its subject matter.

The hyper-literal have raised their hands again, have they not? “But Anne, are you saying that the judges — or, even worse, Millicent — would have liked this page less had it been categorized as literary fiction? To my admittedly less experienced eye, the writing has literary sensibilities.”

In a word, yes. In several words, that’s to be expected, isn’t it?

Miscategorized submissions are, after all, among the easiest for Millicent to reject. As we have discussed many times before, no agent (or editor, or publishing house, or even most contests) handles every conceivable kind of writing. They specialize.

So when Millicent is confronted with even a very well-written submission that does not seem to fit comfortably into a book category that her boss represents, it just doesn’t make sense for her to keep reading once she’s determined it’s not something her agency is going to pick up. Even if she positively loves it, she is not in a position to help that book come to successful publication.

She has only one option, unfortunately: “Next!”

Starting to gain a better sense of what kind of first pages don’t provoke that response? If not, don’t despair — you’re going to get quite a bit of practice over the next week or two, as we continue to go over contest winner’s first pages. Except for the days during which we shall be taking a brief-but-content-heavy detour for Querypalooza, of course.

Lots of action in store at Author! Author! Tune in tomorrow for more first page high jinks.

Well done, Jennifer — and as always, everybody, keep up the good work!

Speaking of dialogue revision, part VI: and then there’s the fine art of doing it right, or, love, agent-style

pre-butchered fir tree

This, I am happy to say, used to be one of the views from my studio window, a sweet fir tree stuffed to the proverbial gills with cavorting crows, mischievous blue jays, and a small family of squirrels deeply devoted, for reasons best known to themselves, to digging up my crocus bulbs, saving them for a month or two, then replanting them in entirely different locations. I used to enjoy watching them before the strange men from the phone company showed up unannounced yesterday and slashed a ten-foot hole in the middle of the tree in order to make room for a half-inch cable scheduled to be installed three months from now. As one does.

Actually, it would have been a twenty-foot hole — quoth the foreman: “But those other branches were, like, in our way! We would have had to work around them!” — had I not managed to hobble out front to stop them in mid-slice. (Never underestimate the moral force of a crutch-wielding Valkyrie with a rudimentary knowledge of property law.) The damage has been done, though: this morning, there are no birds in the defiled tree.

Why does this seem like an apt time to wrap up this series on revising dialogue?

I can tell you why: all too often, in the first glow of enthusiasm following a newly-acquired self-editing tip — or, if you’ve been following our intensive discussions of craft this summer, a whole mess of ‘em — writers will, to put it succinctly, over-cut. Fired up by the time-honored advice to kill their darlings, they hack and slash with gusto, assuming, sometimes incorrectly, that if a line or two of dialogue runs afoul of the freshly-learned rule, the entire speech should go. Or the entire scene. Or the entire chapter.

But not all darlings are apt candidates for slaughter. Sometimes, too-vigorous cutting can do some serious harm to the tree. You don’t want to scare off the pretty birds, after all.

(I know — isn’t it amazing how often my day-to-day life provides PRECISELY the metaphor for what we’ve been discussing? Somebody up there must have a great fondness for blogs. Either that, or a monumental antipathy toward trees.)

Which is to say: not all of the results of revision are necessarily intentional. Over-enthusiastic cutting can, among other things, result in uneven tone, the loss of information the reader might need to know later in the plot, confusion of motivation, the omission of that foreshadowing sneer that alerts the attentive reader to the possibility that the protagonist’s mild-mannered coworker may turn out to be the super villain intent on destroying every ice cream stand in Gotham…

It can lead, in short, to a Frankenstein manuscript. There is no such thing, then, as a revision that would not benefit from a follow-up re-reading of the ENTIRE manuscript (preferably IN HARD COPY and, especially if it is dialogue-heavy, OUT LOUD) to make absolutely certain that the post-cut scenes not only read well on the page, but still pull their weight in the plot.

With that incentive for caution in mind, here is a final post in our revisit to 2009’s Seeing Submissions From the Other Side of the Desk series. Actually, it’s a mash-up of two posts in that series, presented in composite form for your perusing pleasure. When I originally posted the second, John Updike had just died — providing, yet again, a nudge toward a blog-friendly example.

Enjoy! But please, employ your pruning shears judiciously — and sparingly — after reading it.

Are you surprised to see another post on first-page rejection reasons coming after I’ve already gone over the agent-generated list of submission red flags? What can I possibly still have to say on the subject, after nearly three weeks of harping upon it?

Plenty, as it turns out. As excellent and extensive as the agent-generated list was in its day, as full of classic submission problems as any such list could possibly be, the agents in question generated it several years ago. As I’ve been shouting from the rooftops practically since I began writing this blog, the standards for what agents are seeking in a manuscript change all the time, along with the literary market itself.

Contrary to popular belief amongst aspiring writers, good writing, a solid premise, and catchy character names are not necessarily enough to catch an agent’s eye today. Yes, a novel or memoir submission typically needs all of those elements to be successful, but now as ever, it needs something else: to be a book that the agent can picture selling in within not an ideal market, but the one in which s/he is currently attempting to sell books.

Yes, I do realize what I just said: a manuscript could conceivably be perfectly marvelous and still not be what an agent would consider marketable in the literary market right now.

Why right now in particular? Well, agents have always made their living by selling their clients’ work to publishers — since reputable agents don’t charge fees over and above their contracted percentage of a book sale, they make money only when they hawk their clients’ books successfully — but even a cursory glance at PUBLISHERS WEEKLY or PUBLISHERS MARKETPLACE will tell you that these are exceptional times for the publishing industry.

What does this mean for aspiring writers? Probably, that agents will be a bit warier about picking up new clients until the publishing houses decide what their new strategies will be. That, and that vampire books like the TWILIGHT series will continue to get snapped up at a prodigious rate until the next surprise bestseller comes along. {Present-day Anne here: amazingly, although I originally posted this a year and a half ago, this statement remains true. That’s how cautious agents have become.}

So the best thing you could possibly do right now is rush right out and buy 50 books similar to yours — and convince 100,000 of your friends to do the same. Like it or not, that’s now new marketing trends are made.

Since my readership is made up almost exclusively of writers, I’m going to go out on a limb here and assume that none of you like it.

I don’t pretend to be able to predict the next big thing — other than the novel I’m about to finish writing, of course — but there are a few trends in what gets rejected and accepted that I’ve noticed cropping with increasing frequency over the last year or so. Since once a pet peeve is established, it tends to hang around for a while on Millicent the agency screener’s red flag list, it’s probably a good idea to avoid them for the foreseeable future.

I know — kind of ironic, given how opaque the future of publishing is right now. Let’s plow ahead anyway. Some stuff that hasn’t been playing well lately {and, again, this list remains astonishingly current}:

1. Unprofessionally formatted manuscripts.

I know that I harp on this one quite a bit — as evidence and for the benefit of readers new enough to this blog not to have lived through my extensive discussions of what publishing professionals expect manuscripts to look like, please see the HOW TO FORMAT A MANUSCRIPT and STANDARD FORMAT ILLUSTRATED categories on the archive list at right — but it honestly is true that if a submission does not look professional, Millicent is more likely to reject it, regardless of the quality of the writing. Since the volume of queries and submissions has been skyrocketing as the economy has worsened (writing a book is a LOT of people’s Plan B, apparently), she can afford to be even pickier than usual.

Take the time to make it look right.

2. “I’ve seen that before.”

This is a practically inevitable side effect of the aforementioned volume of queries and submissions rising, but standard storylines, stock characters, and literary clichés in general seem to be getting judged more harshly of late, probably because Millicent has been seeing the same things over and over again.

Does this mean that this is a great time for writers who embrace radical originality. Not exactly, because…

3. Fiction that challenges the status quo very strongly.

This is one of the truisms of the publishing industry for the last century — during uncertain economic times, comforting and escapist plot lines tend to sell better. Unfortunate, but true. It has to do with what’s known as the Peanut Butter and Jelly Index: when Americans are feeling insecure about the future, sales of inexpensive comfort foods tend to rise — as do books that make readers all warm and fuzzy.

Historically, agents and editors have followed these trends, shying away from more challenging plot lines, unusual worldviews, and even experimental use of prose. Since I’m personally a big fan of challenging plot lines, unusual worldviews, and experimental use of prose, I’m not all too happy about this, but it might be worth holding off on submitting any of the above for a few months, until the industry has had time to get used to new economic realities.

I know; it’s annoying. {Even more annoying: that this advice is still apt, to a very great extent.}

4. Vocabulary or tone inappropriate to book category.

I’ve been hearing a LOT of complaints in that bar that’s never more than a 100 yards from any literary conference in North America about submissions from writers who don’t seem aware of either the target audience or the conventions of the categories in which they have written books. From coast to coast, Millicents and their bosses have been railing about YA with too-adult word choices, literary fiction with a fourth-grade vocabulary, cynical romances, paranormals where vampires cavort in the sun…

I suspect that the increased pervasiveness of this one is actually an expression of the publishing industry’s smoldering resentment that book sales have dropped; if the writers of these books were actually buying the new releases in their genres, the logic goes, they would be more conversant with what’s selling right now. Having met scads of writers who say, “What do you mean, what do I read? I don’t have time; I’m too busy writing,” I have to say, I have some sympathy with this one.

Remember, from the pros’ point of view, a writer’s being up on the current releases for her type of book is considered a minimum standard of professionalism, not an optional extra. At least take the time to go to a well-stocked bookstore and thumb through the recent releases, to make sure that your submission doesn’t fly too far out of the acceptable range.

5. Narrative voices that read as though the author has swallowed a dictionary.

This is a perennial complaint that’s been getting more play recently, probably because of the convenience of the Thesaurus function in Word, but for Millicent, a submission crammed with what used to be called three-dollar words does not necessarily read as more literate than one that relies upon simpler ones. Especially if — and this problem turns up more often than anyone would like to admit — not all of those words are used correctly.

Or, to put it as some aspiring writers might: without embroiling us in superfluous polysemousness, it must be averred that the aesthetic propensities of a vainglorious tome toward prolixity or indeed even the pseudo-pragmatic co-optation — as by droit du seigneur — of an antiquitarian lexis, whilst purportedly an amendment to the erudition of said opuscule and arguably consanguinean (metaphorically speaking) and perhaps even existentially bound up with its literary apprizal, can all too facilely directionize in the azimuth of fustian grandiloquence or unmanacle unpurposed (or even dystelelogical) consequences on a pith and/or douceur de vivre level vis-à-vis even the most pansophic reader. As Pliny was wont to quip in his cups…

Come on, admit it: this is a BIT over-the-top for YA.

Yes, yes, I know that English is a beautiful language crammed to the gills with fabulous words, but use that thesaurus sparingly: from a professional reader’s point of view, the line between erudite and pretentious can sometimes be pretty thin. Few readers, they argue, will actually stop reading in order to go and look up a word in a novel written in their native tongue.

They speak from personal experience: it’s something Millicent would literally never do while scanning the first few pages of a submission.

Here again, your best guideline is the current market for your type of book: generally speaking, a writer will always be safe sticking to the vocabulary level of recent releases in his book category. If you want to sneak in more obscure words here and there, make sure that their meaning is evident from context. Trust me on this one.

6. Humor that Millicent doesn’t find funny.

Perhaps it’s due to the major presidential candidates’ having employed speechwriters last time around who wrote better jokes for them, but in the last few years, more aspiring writers seem to be trying to incorporate humor into their work. Since genuinely funny writing is a rare and wonderful thing, I can only applaud this trend.

Just make sure that it’s actually funny before you submit it on the page — not just to you and your kith and kin, but to someone who has never met you and is from a completely different background. And no, having one character laugh at a joke another character has just made will not cause Millicent to find it humorous.

Remember, too: nothing dates a manuscript faster than borrowing a joke from the zeitgeist. Particularly if the joke in question is lifted from a sitcom. (Have your parents explain why they ever thought “Whatchoo talkin’ about, Willis?” was funny, children.)

If you choose to open with humor, run your first scene (at least) by a few good, unbiased first readers before submitting it. Even those of us who write comedy professionally are heavily reliant on reader reaction to determine what is and is not legitimately funny.

7. Unlikable protagonists.

This is another golden oldie that’s been cropping up with increasing frequency of late: it’s long been an industry truism that if the reader doesn’t find the protagonist likable, she’s not going to want to follow him through an entire book. And I don’t just mean finding him kind of tolerable; Millicent’s going to want to find the guy actively engaging.

Why might this perennial objection be flying out of Millicent’s mouth more often recently, you ask? Did you read that one above about the Peanut Butter and Jelly Index?

And don’t tell me that your protagonist or narrator becomes more likable as the reader gets to know her. If the writing on page 1 doesn’t grab Millie, it doesn’t matter if the protagonist is marvelous on page 15.

It’s not as though agents or editors open books at random to check out the writing, after all. Millicent honestly does expect to see your best writing on page 1 of your submission — and that since she is going to assume that the writing on page 1 IS your best writing, it’s worth taking exceptional pains over it.

Begin at the beginning, as a reader would, when you revise. Your time investment will bear the greatest returns there. As agents have been known to tell one another when they’re in their Pliny-like cups (in that bar that’s never more than 100 yards from any writers’ conference, natch), they want to fall in love on page 1.

All that being said, a moment of silence, please: John Updike is dead.

When I heard the news — repeatedly; one of the mixed blessings of being widely known as a writer and descendent of a long line of writers is that people very considerately call to break the news to me whenever any well-established author kicks the bucket, as if everyone who has ever set pen to paper were a distant cousin of mine whose death I should not be forced to learn from the standard media sources — I naturally went straight to my bookshelf and glanced through some of his work. In light of our ongoing series on opening pages and the fact that his first novel, THE POORHOUSE FAIR, came out in 1959, I expected his initial pages would, to put it politely, have a tough time making in past today’s Millicents, thus underscoring Updike’s frequently-made point about how literary fiction has been all but brought to earth over the last 40 years.

I was pleased to find that quite the opposite was true: his first pages were grabbers. Take that, eulogists of literary fiction!

More to the point of the latter part of this series, his hooks largely operated not through garish action, but interesting character development. Take a gander, for instance, at the first two paragraphs of THE WITCHES OF EASTWICK (1984):

“And oh yes,” Jane Smart said in her hasty yet purposeful way; each s seemed the black tip of a just-extinguished match held in playful hurt, as children do, against the skin. “Sukie said a man has bought the Lenox mansion.”

“A man?” Alexandra Spofford asked, feeling off-center, her peaceful aura that morning splayed by the assertive word.

Now, we could speculate all day about the probable insecurities of a male author who felt compelled not only to have a female character repeat the word man here, as though the very concept of the Y chromosome were inherently unsettling to heterosexual women (at least the frail kind discombobulated by assertive words) but also to employ splayed, a term commonly associated with the things models do in the centerfolds of men’s magazines, to describe a mental state. It might not be too much of a stretch to assume based upon this opening that Mr. Updike wasn’t picturing much of a female readership for this book when he wrote it — intriguing, since in 1984 as now, women were far and away the most common purchasers of literary fiction.

But none of that concerns us at the moment. Look, I ask you, at how beautifully he has used visceral details to establish both a mood and character in the first lines of this book.

It’s a heck of an opening in general. Let’s take a moment to ponder why: instead of easing the reader into the story by an extensive description of the physical space in which we discover these characters, or the even more common physical description of the characters themselves, Updike introduces these women by providing specific insight into their mental processes and motivations. Instead of just telling us that Jane is mean and Alexandra shy, he shows us through an analogy and word choices that we might not expect.

Yes, what you just thought is absolutely right: this opening would grab Millicent because it’s not only well-written, but surprising.

Seeing all the elements in action helps to clarify what we’ve been talking about, doesn’t it? But while we’re at it, let’s be thorough about this. Quick, without rushing back and checking our initial list of red flags that often lead Millicent to reject a submission on page 1, what might strike her as problematic if she saw this opening in a submission by a brand-new writer today?

If you pointed out the typo in the very first sentence, give yourself a great big gold star for the day. (Technically, there should be a comma between oh and yes; as Mr. Updike was a graduate of my alma mater, I’m relatively certain that he should have been aware of this.) While some Millicents might be kind enough to read past a first sentence grammatical or spelling error, it’s not a foregone conclusion.

Proofread.

While we’re giving out prizes for observation, take a red ribbon out of petty cash if you flagged the repetitive dialogue. As we discussed earlier in this series, repetitive dialogue tends to annoy agents and editors, since they’ve been trained since they were pups to excise redundancy. Besides, characters who simply echo what has already been said tend to come across as less intelligent than those who actually add something new to the conversations in which they participate — always a tad risky in a protagonist.

Anything else? What about the unnecessary tag lines (Jane Smart said, Alexandra Spofford asked), now out of fashion? Since Mr. Updike had already been established in the first rank of North American authors by the time for decades by the time the use of tag lines fell out of fashion, this might seem like an unwarranted quibble, but remember, we’re judging this by the standards that would apply to a writer trying to break into the biz now.

Long-time readers, pull out your hymnals and sing along with me now: an established author can often get away with things that someone new could not.

Did any of you red-flag the semicolon? If Mr. Updike were submitting this to Millicent labeled as anything but literary fiction, you’d be right to consider cutting it. Generally speaking, in fiction that isn’t aimed at a college-educated audience — as literary fiction is, ostensibly, but most fiction is not — semicolons are considered a bit highbrow.

Admittedly, the fact that Millicent regularly sees manuscripts whose vocabulary barely scrapes the 10th grade positively peppered with semicolons might have something to do with this. No one but writers really like semicolons, and not even all of us use them correctly (as the late John Harvard would no doubt be delighted to note, Mr. Updike has done properly above), but my, don’t we like to shoehorn them into a manuscript!

Unless you’re submitting your work as literary fiction to an agent with a successful track record of representing a whole lot of it AND her client list fairly bristles with semicolon-wielding authors, you might want to minimize their use.

All of which, as fate would have it, is a perfect lead-in to my wrap-up of the rejection reasons because, really, it’s important to recognize that while, in the past, agents tended to be open to working with their clients in order to work out the technical kinks prior to submission to publishing houses, now most of them expect writers to submit manuscripts so clean and camera-ready that the agency screener could confidently walk them directly from the agency’s mail room to the desk of even the pickiest editor. Thus these last few weeks of weeding out the most common submission problems, at least on page 1: we’ve been going over these points exhaustively precisely so you can meet standards far higher than when the late, great Mr. Updike faced when he was first trying to break into the biz.

Today, however, we get to see the reward: the kind of manuscript that makes agents weak in the knees.

Surprisingly, agents and editors tend not to talk too much at conferences about what they love to see in manuscripts. They tend to stick to describing what is marketable, because that is, after all, their bread and butter. Remember, agents (most of them, anyway) don’t hold submissions to such high standards in order to be mean — they want to take on books that they know they can sell within today’s extremely tight market.

Which is to say: it’s not enough for an agent to love your work; she needs to be able to place it at a publishing house for you. Contrary to popular opinion amongst aspiring writers, that’s in the writer’s interest as much as the agent’s.

But as those of you who have been querying strong, marketable projects for a while already know, agencies often reject submissions for perfectly marketable books, a fact that is very confusing to those who believe that every agent is looking for the same thing, or that a single rejection from a single agent means that everyone in the industry will hate a book. Or that there exists writing so beautifully literary that every agent currently drawing breath will instantly exclaim, “Oh, of course — I’ll represent that!”

Especially for first fiction or memoir, it’s not enough for an agent to recognize that a writer has talent and a book has market potential: they like to fall in love. If you’re a good pitcher, you already know the reaction I’m talking about: the eyes becoming moist with desire, the mouth appearing to go dry with lust. When an agent wants a project, the symptoms strongly resemble infatuation, and as this series has taught us, it’s often a case of love at first sight.

As with any other type of love, every agent has his own particular type that is likely to make his heart beat harder, his own individual quirks and kinks. Just as an agent will train his screeners to rule out submissions containing his pet peeves, he will usually set some standards for the kind of project he would like to see forwarded to his desk.

So, in a way, our old pal the underpaid, latte-quaffing, late-for-her-lunch-date screener is her boss’ dating service. Literarily, of course.

With an eye toward getting your submission on the litero-romantic short list, here’s the list of what the Idol panelists said would light their fires sufficiently to ask for a second date. In other words, these are the traits they said would lead them to want to read beyond page 1 of a submission:

1. A non-average character in a situation you wouldn’t expect.

2. An action scene that felt like it was happening in real time.

3. The author made the point, then moved on.

4. The scene was emotionally engaging.

5. The narrative voice is strong and easy to relate to.

6. The suspense seemed inherent to the story, not just how it was told.

7. “Good opening line.”

8. ”There was something going on beyond just the surface action.”

Notice anything about this list? Like, say, that the opening of THE WITCHES OF EASTWICK knocks every single one of these criteria out of the proverbial ballpark?

Hey, I told you Updike’s work stood up well.

Notice anything else? How about that all of these criteria could be applied equally well to a memoir and a novel? That’s something that memoirists often forget: just because a story is true does not mean that it will be judged by less stringent requirements than a fictional one. A good memoirist, like a good novelist, is first and foremost a storyteller.

“Hey,” I hear some of you out there saying, “isn’t there something missing from this list? Shouldn’t ‘This is a marvelous writer,’ or ‘That’s the best metaphor I’ve ever seen for a love affair gone wrong,’ or ‘Wow, great hook’ have made the list? Shouldn’t, in fact, more of these have been about the craft of writing, rather than about the premise?”

Excellent questions, both. Would you like the cynical answer, or the one designed to be encouraging to submitters?

Let me get the cynicism out of the way first: they are looking for a book that can sell quickly, not necessarily a writer whose talent they want to develop over a lifetime, and that means paying closer attention to an exciting plot than pure beauty of voice. Yes, they are seeking good writing with a genre-appropriate voice, but at first glance, they are looking to fall in love with a premise.

The less cynical, and probably more often true, reason is that this is not the JV team you are auditioning to join: this is the big league, where it is simply assumed that a writer is going to be talented AND technically proficient AND able to draw the reader immediately into a pulse-elevating plot.

Unless an agent specifically represents literary fiction — not just good writing, mind you, which can be produced in any book category, but that specific 3-4% of the fiction market which is devoted to novels where the loveliness and/or experimental nature of the writing is the primary point of the book — the first question she is going to ask her screener is probably not going to be, “Is it well-written?”

Why not? Well, presumably, if any submission weren’t fairly well-written and free of technical errors, it would not make it past the screener. Thus, her question is much, much more likely to be, “What is this book about?”

Before you sniff at this, think about it for a minute: the last time you recommended a book to someone, did you just say, “Oh, this is a beautifully-written book,” or did you give some description of either the protagonist or the plot in your recommendation? Even the most literary of literary fiction is, after all, ABOUT SOMETHING.

Ideally, any good novel will be about an interesting character in an interesting situation. Why does the protagonist need to be interesting? So the reader will want to follow her throughout the story to come, feeling emotionally engaged in the outcome. Why does the situation need to be interesting? So the reader will not figure out the entire book’s plotline on page 1.

If you have included both of these elements in your premise, and you have presented them in a way that avoids the 74 rejection reasons I’ve been discussing throughout this series, most of the rest of the criteria on this love-it list will follow naturally. Not necessarily, but usually.

If the reader cares about the protagonist, the stakes are high enough, and the pacing is tight, the scene is much more likely to be emotionally engaging than if any of these things are not true. If you eschew heavy-handed description and move straight to (and through) the action, conflict is more likely to seem as though it is happening in real time, no one can complain that you are belaboring a point, and the suspense will develop naturally.

So really, this avalanche of critique has been leading directly to the characteristics of an infatuation-worthy book. (You’re welcome.)

Of course, all of this IS about the quality of the writing, inherently: in order to pull this off successfully, the writer has to use a well-rehearsed bag of tricks awfully well. Selecting the right narrative voice for a story, too, is indicative of writerly acumen, as is a stunning opening line. Each of these elements is only enhanced by a beautiful writing style.

However, most agents will tell you that lovely writing is not enough in the current market: the other elements need to be there as well. As well as a certain je ne sais quoi that the pros call an individual voice.

All of which is to say: submission is not the time to be bringing anything but your A game; there really is no such thing as just good enough for a first book in the current market. (Unless, of course, you’re already established, like John Updike, or a celebrity, or you happen to have written the story that the agent always wanted to write himself, or…) Playing in the big leagues requires more than merely telling a story well — that’s the absolute minimum for getting a serious read.

Which brings me to #8, ”There was something going on beyond just the surface action.” Submission mail bags positively burgeon with clear accounts of straightforward stories, as well as with manuscripts where every nuance of the plot is instantly accessible to the reader as soon as it is mentioned. Books that work on a number of different levels simultaneously, that give the reader occasion to think about the world to which the book is introducing her, are rare.

That the Idol agents would be looking actively for such a book might at first blush seem astonishing. How much subtlety could a screener possibly pick up in a 30-second read of the first page of a manuscript?

Well, let me ask you: the last time you fell in love, how much did you feel you learned in the first thirty seconds of realizing it?

On that note, I’m going to close this series. Pat yourselves on the back for making it all the way through this extremely sobering list, everybody: this was good, hard, professional work, the kind that adds tangible skills to your writer’s tool bag. Be pleased about that — and keep up the good work!

Speaking of dialogue revision, part V: genius is no excuse for lack of polish, or, quoth the raven, “Next!”

tenniel-theraven

What a week it has been, campers! On top of the annoying crutches, the difficult physical therapy, and the seemingly endless series of doctors’ appointments, I seem somehow to have contracted a cold. Can’t imagine how that happened, spending all of that time next to sneezers in medical waiting rooms…

Fortunately, my will to communicate is apparently stronger than my scratchy throat’s ability to inhibit it. Onward and upward!

Before we launch into today’s installment from our long-ago and much-beloved fearedcommented-upon series, Seeing Submissions From the Other Side of the Desk, I must mention: something happened that exactly mirrored one of the attitudes I discuss in this post. I won’t tell you about it up front, though — you’ll appreciate the story much more, I suspect, if I introduce it afterward. Enjoy the anticipation!

We’re almost at the end of our very, very long examination of reasons agents tend to reject a submission on page 1, Can’t you feel the air buzzing with excitement? Haven’t you noticed the bees murmuring in their hives, the birds stopping in mid-air to gape, and every little breeze seeming to whisper, “Louise!” like Maurice Chevalier?

No? Are your dreams still haunted by Millicent the agency screener hovering over your workspace, intoning “Next!” in the same sepulchral tone in which Edgar Allen Poe’s raven purportedly squawked, “Nevermore!” while you try to crank out query letters?

Quite understandable, if so. Facing the truth about just how harsh agents and their screeners can be in their readings — and need to be, in order to thin out the steady barrage of applicants for very, very few client positions available in any given year — requires great bravery.

“True genius,” Winston Churchill told us, “resides in the capacity for evaluation of uncertain, hazardous, and conflicting information.” You can say that again, Win.

At first, it’s can be easier to keep cranking out those queries and submissions if a writer isn’t aware of the withering gaze to which the average submission is subjected. The pervasive twin beliefs that all that matters in a submission is the quality of the writing and that if an agent asks for a full manuscript, s/he is actually going to read the entire thing before making up his or her mind has buoyed many a submitter through months of waiting for a response.

Be proud of yourself for sticking around to learn why the vast majority of manuscripts get rejected, however — and not just because, as Goethe informs us, “The first and last thing required of genius is the love of truth.” (So true, Johann Wolfgang, so true.)

In the long run, a solid understanding of the rigor with which the industry eyeballs manuscripts is going to serve you well at every stage of your writing career. While the truth might not set you free of worry, it will at least enable you to take a long, hard look at the opening pages of your manuscript to scout for the most common red flags, the ones that have caused Millicent to grind her teeth so much that she has TMJ syndrome.

She has to do something with her mouth between cries of, “Next!” you know.

Speaking of jaws, you may find yours dropping over today’s selection of submission red flags. Even in this extensive list of fairly subjective criteria, I have saved the most subjective for last. In fact, this set is so couched in individual response that I have reported them all within quotation marks.

Why, you ask? Because these, my friends, are the rejection reasons defined not by the text per se, but by the reader’s response to it:

64. “Overkill to make a point.”

65. “Over the top.”

66. “Makes the reader laugh at it, not with it.”

67. “It’s not visceral.”

68. “It’s not atmospheric.”

69. “It’s melodramatic.”

70. “This is tell-y, not showy.”

From an agent, editor, or contest judge’s point of view, each item on this subset of the list shares an essential characteristic: these exclamations are responses to Millicent’s perception that the submission in front of her is unlike what she and her cohort expect a marketable manuscript to resemble. Not because it’s formatted incorrectly or uses language poorly (although submissions that provoke these cries often exhibit these problems, too), but because the writing doesn’t strike them as professional.

Since most aspiring writers operate in isolation, often without even having met anyone who actually makes a living by writing books, this distinction can seem rather elusive, but to the pros, the difference between professional’s writing and that of a talented amateur not yet ready for the big time is often quite palpable. How so? Because a professional writer is always, always thinking about not only self-expression and telling the story she wants to tell the way she wants to tell it, but about the effect of the writing upon the reader.

What makes that thought so obvious to Millicent on the printed page? A combination of talent and meticulous polish. As Thomas Carlyle liked to put it at the end of a long day, “Genius is the capacity for taking infinite pains.”

I’m not merely bringing up the concept of genius for comic effect here, but as a conscious antidote to the all-too-pervasive belief amongst aspiring writers that if only a writer is talented enough, it’s not necessary for him to follow the rules — literarily, in terms of formatting, or by paying any attention to his work’s marketability. Trust me on this one: every agent and editor in the biz has fifteen stories about writers who have tackled them, shoving manuscripts into their startled hands, claiming that their books are works of unusual genius.

Maybe they are and maybe they aren’t — who could possibly tell, without reading each and every one? — but this kind of approach is a very poor way to win friends and influence people in the industry. Why? Because so many writers who don’t happen to be geniuses so frequently make precisely the same claim. Or, if they do not state it outright, they at least imply by how they present their work that they are so talented that it should not matter whether they follow the rules of standard format (or even grammar) at all. It’s Millicent’s job, their attitude proclaims, to see past all of the presentation problems, not the writer’s to clean them up.

Quoth Millicent: au contraire.

A much, much better way for honest-to-goodness genius to get itself noticed (not to mention a more polite one) is by polishing that manuscript to a high sheen, then submitting it through the proper channels. Yes, it’s a great deal of work, but as Thomas Alva Edison urged us to bear in mind, “Genius is one percent inspiration and ninety-nine percent perspiration.”

Or, to put it rather more bluntly, Millicent can generally tell the difference between a submission that the writer just tossed off and one that has been taken through careful revision. Ditto with a half-revised Frankenstein manuscript. Many a potentially marketable book has blown its chance with an agent by being stuffed into an envelope before it was truly ready for professional scrutiny.

I just mention, in case any of you were on the cusp of sending out requested materials before having read them IN THEIR ENTIRETY, IN HARD COPY, and OUT LOUD, to catch any lingering unpolished bits.

Yes, now that you mention it, I have suggested this a few thousand times before. I’m perfectly capable of repeating that advice until the proverbial cows come home, and shall probably continue doing so as long as talented aspiring writers keep submitting manuscripts containing mistakes that even a cursory proofreading would catch.

Enough banging on that particular tom-tom for now. Let’s get back to today’s list of red flags, shall we?

Present-day Anne here again, all ready to share today’s beautifully illustrative example. I had mentioned, I think, that since I have been posting a little less often post-accident, more readers have evidently been combing my archives — or so I surmise from the wildly increased volume of questions on years-old posts. Sometimes, the questions are simple to answer; sometimes, I have written on the topic since, and can quickly refer the questioner to the relevant subsequent post (or series — it’s always worth checking the archive list at the bottom right-hand side of this page); sometimes, I give a brief answer to a complex question, then file the matter away on my ever-burgeoning to-blog-about-soon list.

The vast majority of questions on past posts fall into one of these three categories. From time to time, however, a well-meaning writer will simply unload a barrage of hopes, fears, and inquiries.

Lest that sound like a fever-induced exaggeration, today’s correspondent left four pages’ worth of questions — not a record for an Author! Author! comment, by the way, or even a posted list of questions here. Most of his concerns were relatively straightforward, easily addressed in a paragraph or two, or, failing that, a referral to some subsequent posts. The last question, however, made my heart bleed for the asker: he claimed, in all seriousness, to be unable to follow either the rules of standard format or the usual formatting for dialogue. Instead, he wanted to know if he could submit the dialogue in play format, while the rest of the manuscript was formatted like, well, a manuscript.

The short answer is no, by the way, but that was not why his question made me sad. What made me sigh far more over his short last question than the long, long list that preceded it was that he argued that he should be able to ignore the prevailing structures and hard-and-fast rules because he was creating a new form of writing, a mash-up of screenplay and novel, something he seemed unaware had ever been done before. (It has.) He thought that switching between formats lent something to the dialogue that fleshed-out scenes would not convey as well. He genuinely seemed to believe, in short, that violating the formatting rules would strike the literary world as exciting and different, rather than — and I hated to be the one to break it to him — ill-informed about the norms of the biz.

In short, interesting, innovative, and/or experimental are not the words most likely to spring to Millicent’s mind upon seeing a mixed-format manuscript. The only word we can be almost positive she would use is, “Next!”

I’m not bringing this up to make fun of the obviously earnest writer who asked about it — believe me, I don’t particularly enjoy bursting people’s creative bubbles — or even solely to discourage other readers from embarking upon ambitious formatting experiments in a first novel. (Save those for later in your career, when your work won’t have to make it past a Millicent.)

No, my reasoning was more basic: while the specifics of this writer’s approach were unusual, his reasoning is unfortunately all too common amongst aspiring writers. Any professional reader has heard a hundred versions of my writing/book concept/gift for {fill in the blank} is so obviously good that I don’t need to follow the rules; it’s the standard excuse used by aspiring writers exasperated by the necessity of following submission requirements. Or even those requirements’ existence.

Oh, they may not express that attitude openly, but what other conclusion could Millicent be expected to draw from a single-spaced submission in 10-point type? While most deviations from standard format are the result of simple ignorance — hey, I don’t discuss the rules several times a year here because they’re widely-known — some are so extreme that they come across as deliberate.

Indeed, some aspiring writers evidently believe flouting the rules is a legitimate means of making their queries and submissions stand out from the crowd. But as any pro could tell you, while submitting your book proposal in a hot pink folder, or your manuscript bound in leather, would indeed make Millicent notice your work, it would not be for the right reason. No aspiring writer should want the first impression she makes on an agency to be, “Wow, this one’s not very professional.”

That’s why, should any of you conference-attendees have been wondering, so many agents say from the conference podium, “Please, don’t send me cookies/balloons/DVDs of interpretive dance versions of your story along with your query or submission.” The sad fact is, they have been sent all of these things in the past — and that strategy has never once worked in attracting positive attention to the book projects to which those goodies were attached.

Don’t believe me? Okay, the next time you hear an agent bring up the no gifts, please policy at a conference, ask about the last time she or anyone at her agency has received such an extra in a query or submission packet. If so, ask her to name the title of the book, its author, or what it was about.

I guarantee you that in even the most egregious case, she will not be able to remember the first two. And if she can recall the third, it will be because the gift in question was directly related to the book’s subject matter.

As in, “Oh, God, remember the time that the live iguana crawled out of the box holding that jungle survival memoir?”

Trust me, that’s not how you want Millicent — or anyone else at an agency, on a contest-judging panel, or at a publishing house — to remember you or your work. Nor, really, do you want to be memorable primarily as the person who sent the wacky formatting. Ultimately, wouldn’t you rather be remembered for the beauty of your writing, the poignancy of your plot, the trenchancy of your analysis, the depth of your character development…

Well, you get the picture. If you happen to be a genius — and, again, who am I to say, without first examining the evidence? — removing the distractions of unusual formatting, non-standard spelling or grammar, and so forth can only help Millicent notice it. Positively, that is.

Let your writing speak for itself. The same holds true, of course, for magnificent dialogue. Read on!

Obviously, whether a particular opening page constitutes overkill, over the top, laughable, or is melodramatic (rejection reasons nos. 64, 65, 66, and 69, respectively) lies largely in the eye of the reader — specifically, in the reader’s sense of the possible. The agents on the panel cried, “Unbelievable!” and “Implausible!” a lot in response to the submitted first pages that they rejected for these reasons.

That’s not all that surprising: whether a situation is believable or not is largely dependent upon the reader’s life experience, isn’t it? Since my childhood strongly smacked at times of having been directed by Federico Fellini, I tend to find a broader array of written situations plausible than, say, someone who grew up on a cul-de-sac in an middle-class suburb, attended a minor Ivy, and was working at a first job in Manhattan while her parents paid a significant portion of her living expenses because that glamorous entry-level job in the publishing industry didn’t pay enough to live.

Does that mean I would probably be a more sympathetic reader for most manuscripts than the average agency screener or editorial assistant? Probably — but remember, these people are individuals with individual tastes, not manuscript-scanning robots sharing a single computerized brain. Naturally, not every Millicent or Maury (Millie’s cousin who screens submissions at a publishing house, if you’ll recall) is from the background I mentioned above; some have conceptions of the probable that would undoubtedly make mine seem downright prosaic.

So what kind of level of credulity should an aspiring writer expect in a professional reader? Good question — but not one with an easy answer.

The safest strategy is to bear in mind that even if you hit the submission jackpot and your work slides under the eyes of a Millicent very open to the worldview and style of your particular book, it’s the writer’s job to depict that world believably — and to do so not merely for her ideal reader. No matter how sophisticated you expect your target audience to be, the first person who reads your submission at an agency or publishing house is probably going to be new to the milieu you are painting in your book.

Sometimes, this shows up in surprising ways. Recently, I found myself dealing with a well-respected publishing professional who was surprised to learn that couples often pay for their own weddings now, rather than relying upon their parents’ wallets. Apparently, she was not yet old enough to have many friends well-heeled enough to run their own shows.

Yeah, I know: where has she been for the past 30 years? (Partially, not yet being born, I would guess.)

While there’s no way to disaster-proof a manuscript so no conceivable reader could ever find it implausible, not all of the rejection reasons above invariably spring from personal-experiential approaches to judgment. Most of the time, these criticisms can be averted by judicious presentation of the story.

And that, my friends, the writer can control.

For instance, #64, overkill to make a point, and #65, “over the top,” usually refer to good writing that is over-intense in the opening paragraphs. It’s not necessarily that the concept or characterization is bad, or even poorly-drawn: there’s just too much of it crammed into too short a piece of prose.

Since most of us were taught that the opening of any piece of writing needs to hook the reader, the critique of over-intensity can seem a bit contradictory, if not downright alien. As we’ve discussed many times before, good writers are people of extraordinary sensitivity; “Genius,” Ezra Pound taught us, “is the capacity to see ten things where the ordinary man sees one.”

Setting aside the fact that as much could be said for the delusional — is it genius that produces dancing pink elephants in one’s peripheral vision? — Mssr. Pound’s observation may be applied productively to talent. Good writers do notice more than other people, typically.

So is it really all that astonishing when an aspiring writer attempting to catch an agent’s attention (especially one who has attended enough writers’ conferences to learn that Millicent LIKES books that open with action) begins with slightly too big a bang? Not really, but this is a classic instance of where additional polishing can make the difference between an exciting opening scene and one that strikes Millicent as over-the-top.

The trick to opening with intensity is to get the balance right. You don’t want to so overload the reader with gore, violence, or despair that she tosses it aside immediately. Nor do you want to be boring. Usually, it is enough to provide a single strong, visceral opening image, rather than barraging the reader with a lengthy series of graphic details.

Before half of you start reading the opening page of THE LOVELY BONES to me, allow me to say: I know, I know. I don’t make the rules; I just comment upon them.

Allow me to remind you: there is no such thing as a single book that will please every agent and editor in the industry. If you are worried that your work might be too over the top for a particular agency, learn the names of four or five of their clients, walk into your nearest well-stocked bookstore, and start pulling books from the shelves. Usually, if your opening is within the intensity range of an agency’s client list, your submission will be fine.

The same tactic works well, incidentally, for dialogue. If you want to gain a sense of what kind of — or how much — dialogue the agent of your dreams thinks is just right for an opening page, take a judicious gander at page 1 of that agent’s clients’ most recent books. Ideally, the clients who have published their first or second books recently. (Don’t bother with releases more than five years old; they won’t necessarily be reflective of what the agent is selling now.) If that particular agent isn’t a fan of opening with dialogue, or prefers a higher character-development to action ratio, that should become apparent pretty quickly, once you have an array of books you know he likes in front of you.

No need to be slavish about it — “His clients average 6.7 lines of dialogue on page 1, so I must revise until I have no fewer than 6 and no more than 7!” would, in fact, be an insanely literal response. There’s no magic formula here. Just aim for the same ballpark.

You could also, I suppose, apply this standard to the question of plausibility. (Ah, you’d thought I’d forgotten about that, hadn’t you?) For that test to be useful, though, you should limit your book selections to titles within your chosen book category.

Oh, does somebody out there think what would be believable in a paranormal urban mystery would also fly in a Highland romance?

#69, “It’s melodramatic,” and #66, “Makes the reader laugh at it, not with it,” are the extreme ends of the plausibility continuum. Both tend to provoke what folks in the movie biz call bad laughter, chuckles that the author did not intend to elicit; because the writing seems mismatched to the action (the most common culprit: over-the-top or clichéd dialogue), the reader’s willing suspension of disbelief is broken.

Thus, both #69 and #66 refer to ways in which the narrative pulls the reader out of the story — the exact opposite of the goal of the hook, to draw the reader into it.

What’s the difference between melodrama and just plain old drama, you ask? The pitch at which the characters are reacting to stimuli. Although most of us tend to think of melodrama as being constantly concerned with operatic, life-and-death issues (“I can’t pay the rent!” “You must pay the rent!” etc.), usually on the page, melodrama is the result of the stakes of the conflict shown not being high enough for the characters.

Lowering the intensity level to drama then is making the stakes and the reaction seem proportionate. For example, if your protagonist bursts into tears because her mother has died on page 1, that will generally come across as dramatic. If, however, she sings a self-pitying aria because there is no milk for her cornflakes on page 1, chances are good that you’ve strayed into melodrama. (Or comedy.)

Need I even say that the rise of reality TV, which is deliberately edited to emphasize interpersonal conflict, has increased the amount of melodrama the average agency screener encounters in submissions on any given day? Or any given hour?

A good rule of thumb for revision purposes: it’s dramatic when a character believes that his life, welfare, or happiness is integrally involved with the outcome of a situation; it’s melodramatic when he ACTS as though his life, welfare, or happiness is threatened by something minor. (Before anyone rolls his eyes at me: as I’ve mentioned earlier in this series, “But the protagonist’s a teenager!” is not an justification that generally gains much traction with Millicent.)

If you open with a genuine conflict, rather than a specious one, you should be fine, but do bear in mind that to qualify, the conflict has to matter to the reader, not just to you. As I pointed out above, one mark of professional writing is a clear cognizance of the reader’s point of view; many a manuscript has been scuttled by bad laughter at a submission’s overblown insistence that a minor inconvenience is one of the major slings and arrows to which flesh is prey.

As Carl Sagan so trenchantly informed us, “the fact that some geniuses were laughed at does not imply that all who are laughed at are geniuses. They laughed at Columbus, they laughed at Fulton, they laughed at the Wright Brothers. But they also laughed at Bozo the Clown.” Hard to argue with that, Carl.

And this goes double if you are writing comedy, because the line between cajoling the reader into laughing along with the narrative and at it is a fine one. Overreaction to trifles is a staple of film and television comedy, but it’s hard to pull off on the printed page. Especially on the FIRST printed page, when the reader is not yet fond of the protagonist or familiar with the protagonist’s quirks — much sitcom comedy relies upon the audience’s recognizing a situation as likely to trigger character responses before the character realizes it, right?

Generally speaking, comedy grounded in a believable situation works better in a book opening than a scene that is entirely wacky, or where we are introduced to a character via his over-reactions. The more superficial a situation is, the harder it is for the reader to identify with the protagonist who is reacting to it.

#71, “It’s not visceral,” and #72, “It’s not atmospheric,” also share a continuum. The latter deals with a sense of place, or even a sense of genre: if a reader can make it through the first page and not be sure of the general feeling of the book, you might want to rework it before you submit. Ditto if the reader still doesn’t have a strong impression of what it would be like to stand in the room/in the wilderness/on the burning deck where your opening scene takes place.

Not that you should load down your opening with physical description — that was a bugbear described earlier on the rejection list, right? Just provide enough telling details to make the reader feel as if he is there.

Because, after all, “The essence of genius is to know what to overlook,” as William James teaches us.

And, if you can, do it through action and character development, rather than straightforward narrative. That way, you will avoid pitfall #70, “This is tell-y, not showy.” Because of all the common writerly missteps that a pro would polish away from both fiction and memoir, nothing prompts Millicent to cry, “Next!” faster than prose that tells, rather than shows.

Hey, there’s a reason that show, don’t tell is the single most frequently-given piece of manuscript critique. The overwhelming majority of writing out there — yes, including the first pages of submissions — is generality-ridden. Just ask Millicent.

Visceral details don’t just show — they give the reader the impression of physically occupying the protagonist’s body, vicariously feeling the rude slap of air-conditioning upon sun-warmed skin, the acrid smudge of smoke on the tongue while fleeing the scene of the fire, the sweet tang of the slightly under-ripe peach that girl with long, red hair has just slipped into the protagonist’s mouth.

“The patent system,” Abraham Lincoln noted, “added the fuel of interest to the fire of genius, in the discovery and production of new and useful things.” (Oh, you thought it was easy to come up with an apt quote every time? Besides, I had to get that redhead’s oral incursions out of your head somehow.)

Okay, okay, if you insist, here’s a better one: “What is genius,” Elizabeth Barrett Browning asked us, “but the power of expressing a new individuality?”

That’s lovely, Liz, and couldn’t be more appropriate to the struggle to create genuinely memorable writing and a unique authorial voice. Try to view the imperative to keep the reader in mind not as a limit upon your personal creativity, but as an extension of it, an opportunity to share the world you have created in your book more fully with your audience.

Yes, to pull that off, you’re probably going to have to invest quite a bit of time in revision and polishing, but as F. Scott Fitzgerald observed, “Genius is the ability to put into effect what is on your mind.”

I couldn’t have said it better myself, Scotty. More on ramping up those visceral details follows next time — keep up the good work!

Speaking of dialogue revision, part IV: sins of excess, prose that flushes purple (or at least mauve), and the effect of all of that caffeine on Millicent’s reading sensibilities

St Therese at Albi 2St Therese at Albi 3

I think that revisiting some of our well-beloved (and much-hated) list of reasons agents give for rejecting submissions on page 1 is being very fruitful, but it’s a mite depressing, isn’t it? I’m re-posting only selected ones, moving through the dialogue-relevant ones, as swiftly as I can, but still, it feels a bit like wading through mud. Thick mud, the kind that doesn’t come off easily in the wash.

Not to nag, but I suspect it feels that way in part because folks have been chiming in less than usual in the comments. That could mean one of three things: you don’t have anything to say, you’re all off madly pulling together queries and submissions in anticipation of the annual Return of the Literary to New York-based agencies and publishing houses after Labor Day , or even this limited dip back into the dreaded rejection list has stunned and shocked half of you into a coma.

Present-day Anne here: the comments on this post the first time I ran it indicated that the coma option was the most popular response, followed closely by manuscript-shredding despair. As honest and incisive reader Reba pointed out:

Having spent the afternoon reading this entire series, I am struggling to not permanently trunk everything I’ve ever written. Fortunately, that whinging reaction triggered my stubborn streak and I have come to accept that what is necessary is a good, hard look at what I’ve written and, I shudder to say, an enormous amount of actual WORK before I subject the poor Millicents of the world to my prose.

I find this attitude very healthy, truth be known. Naturally, it’s annoying to hear that professional standards for breaking into the biz are quite a bit higher — as well as quite a bit more specific — than the average aspiring writer has been lead to believe, or even than what that same writer may have seen done in books published ten years ago or by already-established authors. Those of you who have poured your heart, time, and intellect into producing a manuscript have every right to find that news irritating. Have a good, old-fashioned tantrum about it, then do what Reba did: take a critical look at your own work and move on.

Why am I bringing this up just before we launch into today’s blast from the archived past, you ask nervously? Well, I’m hoping to be winding up out trip down memory lane fairly soon — before Labor Day, we’ve got contest-winning first pages to discuss at length and a truly exciting guest blog (more on that later). In this interval, I also hope many of you are busily preparing your entries for the Author! Author!/Hard Time Words Across the Water literary contest; deadline for entries is midnight (in whatever time zone you happen to be occupying) on September 6.

Why the rush to get through all of that before Labor Day? Well, that’s when the NYC publishing world’s annual exodus ends. While it might be a bit much to expect dancing in the streets, it will once again make sense to send queries and submissions in Manhattanite agents’ general direction.

Not entirely coincidentally, I like to mark the occasion with an intense discussion of what does and does not make a good query letter. Heck, we’re close enough to this exciting time of the year that I have punched up today’s revisited post, to alter its original January-specific submission advice to some that’s more applicable to this time of year.

So why are we sitting around gabbing? We have a lot to do this hot August evening. As the saying goes (or should, at any rate), no rest for the weary, the wicked, and the agent-seeker.

One caveat about the post to come: although some of the points below are not directly related to the construction and the revision of dialogue per se, all of them could be applied to dialogue scenes. In their rush toward reproducing dialogue realistically, aspiring writers often overlook opportunities to use dialogue for character development. But shouldn’t interesting characters say interesting things?

Worth pondering, at least. Enjoy!

Does that large-scale collective whimpering I’ve been hearing over the last week, a sort of humanoid version of a slightly rusted machine cranking gears in stasis back into unaccustomed action, mean that many of you have leapt back into action and are laboring feverishly to prep those queries and long-requested submissions with an eye to popping those materials into the mail in a couple of weeks? If so, good thinking: early to mid-September is a grand time to be getting those marketing materials out the door.

Since some of you are probably planning to labor toward that laudable goal during the upcoming (and aptly-named) Labor Day weekend, this seems like an apt time to remind everyone of something I haven’t mentioned in a while: if you’re planning to query or submit electronically, either via e-mail or through an agency or small publisher’s website, don’t do it between Friday afternoon and Monday at noon.

Stop laughing; I’m quite serious about this. Anecdotal evidence strongly suggests that rejection rates are higher for queries and submissions sent over the weekend.

I’m not talking merely about this particular weekend, mind you, but any weekend, especially those that contain a national holiday on either end. Trust me, you don’t want your e-query or e-submission lost in the just-back-from-vacation backlog.

Why avoid weekend e-submissions, when it’s usually the most convenient time for the writer? For precisely that reason: because weekends are far and away the most popular time for contacting agents, their inboxes are almost invariably stuffed to the gills on Monday morning. If you wait to send off your missive until after lunchtime in New York, you will probably be dealing with a less surly and thus easier to please agent.

Or, more likely, a less overwhelmed screener, a Millicent who has had time to let her scalding-hot latte cool — or possibly be on her second or third — before reading what you sent. That increase in caffeine and concomitant decrease in grumpiness gives your query or submission a slight competitive edge over those that she finds stacked up in her inbox first thing Monday morning, when all she wants to do is weed through them as quickly as humanly possible.

Admittedly, this is often her goal, especially with queries, which routinely arrive at any well-established agency by the truckload. But as the Carpenters so often whined back in the 1970s, rainy days and Mondays always get her down.

So tell me: if you were she, would you be more or less likely than usual to shout “Next!” over the first submission or query that happened to run afoul of one of your pet peeves?

On a not entirely unrelated note, shall we get on with the many, many reasons Millicent is likely to reject a submission on page 1, so you can continue prepping to send out those submissions? As you may have noticed over the course of this series, most of the professional readers’ pet peeves we’ve been discussing are at the larger level — paragraph, conception, pacing, choosing to include a protagonist with long, flowing red hair, etc. — but today’s subsection of the list falls squarely at the sentence level:

55. Took too many words to tell us what happened.

56. The writing lacks pizzazz.

57. The writing is dull.

58. The writing is awkward.

59. The writing uses too many exclamation points.

60. The writing falls back on common shorthand descriptions.

61. Too many analogies per paragraph.

Most of these are fairly self-explanatory, but I want to zero in on a couple of them before I talk about sentence-level red flags in general. Objection #55, took too many words to say what happened, is to a great extent the offspring of our old friend, the thirty-second read-prior-to-rejection, but to professional eyes, text that takes a while to get to the point is not problematic merely because Millicent has to wait too long to see the action in action. To an agent or editor, it is a warning signal: this is probably a book that will need to be edited sharply for length.

Translation: this manuscript will need work.

Why might that in and of itself raise a raise flag for Millicent? Well, as we have learned over the course of this series, your garden-variety NYC-based agent would much, much rather that any necessary manuscript reconstruction occur prior to their seeing the book at all. Rather ironic, considering that same agent may well ask the producer of that 1-in-10,000 camera-ready manuscript for some fairly hefty revisions after signing her, but hey, the pros reason, an aspiring writer capable of producing a clean, compelling draft might reasonably be expected to produce a clean, compelling revision, too.

The reverse expectation applies as well, of course — and that can be most unfortunate for a Frankenstein manuscript that needs only one more solid revision pass to be market-ready. While the writer might well ( and with good reason) regard such a manuscript as close enough to perfect that it’s worth starting to submit, it can be pretty hard for a swiftly-scanning Millicent to differentiate between a voice that’s uneven because the writer was in a hurry to get it out the door and a voice that’s uneven because the writer has not found the proper narrative voice for the book yet.

Why might that difficulty be problematic for a submitter? Because Millicent’s boss would have to invest a great deal more time and energy in giving guidance to the writer still experimenting with voice; by contrast, all the agent would have to do for the writer who just hasn’t ironed out the kinks yet is make a few generalized revision requests. By the same token, when faced with writing that’s not polished, our Millie is left to guess whether the writer just hasn’t had a chance to go back and buff it up a bit (and thus might be relied upon to do so without much coaching) or if — heaven forfend — the writer simply isn’t experienced enough to be able to tell which sentences flow well and which do not.

That’s why, in case you’d been wondering, even a quite beautifully-written submission that takes a while to warm up will often find itself in the rejection pile. Millicent does not want to risk running into her boss’ office, exclaiming, “Here’s one that you’ll really like — but fair warning, the writer doesn’t seem to realize that the book doesn’t start until page 17. You don’t mind explaining that to her, do you?”

Chances are that he will mind. Quite a lot, actually.

Which is a pity, especially for the large contingent of writers enamored of either most books written before 1920 or quite a lot of the literary fiction still being published in the British Isles, which often take pages and pages to jump into the story proper. Many’s the time that I’ve picked up a volume that’s the talk of London, only to think, “This is lovely, but Millicent would have been tapping her fingers, toes, and anything else that was handy four pages ago, muttering under her breath, ‘Will you please get on with it?’”

This should sound at least a trifle familiar, yes? US-based agents tend to prefer books that start with action, not character development for its own sake, even in literary fiction. And I’m not necessarily talking about CGI-worthy fireworks, either: for the purposes of literature, conflict is action.

Which means, in practice, that even an unquestionably gorgeous 4-page introduction that deftly situates the protagonist with respect to time, space, social status, costume, dialect, educational level, marital status, voting record, and judgment about whether ice dancing is too harshly judged in the Olympics is less likely to be read in its entirety than a substantially less stylistically sound scene that opens, say, mid-argument.

The same principle applies to a dialogue scene that dwells on the same argumentative point for too long — or, even more common, consists entirely of people being polite and pleasant to one another. Remember, the point of good dialogue is not to hold a tape recorder up to actual speech; it’s a tool to show interpersonal conflict, develop character, and move the plot along.

What should a reviser do when confronted with dialogue that does none of these things? Well, I don’t know about you, but I find it warms up my editing shears wonderfully to imagine Millicent muttering, “Get ON with it!”

I know; it’s limiting to have to think in these terms. But being aware of the pacing imperative prior to submission enables the talented writer with the 4-page opening to move it later in the book, at least in the draft she’s marketing, and open with an equally beautiful conflict, right? As I’ve said many, many times before: a manuscript is not set in stone until it’s set in print — and not always even then.

Translation: you can always change it back after the agent of your dreams signs you, but that can’t happen unless you get your book past Millicent first.

To be fair, her get on with it, already! attitude doesn’t emerge from nowhere, or even the huge amounts of coffee, tea, and Red Bull our Millicent consumes to keep up with her hectic schedule. Just as most amateur theatrical auditions tend to be on the slow side compared to professional performances, so do most submissions drag a bit compared to their published counterparts.

Sorry to be the one to break that to you, but the tendency to move slowly is considerably more common in manuscript submissions than an impulse too move too fast. As in about 200 to 1. Millicent often genuinely needs that coffee.

Yes, even to make it through dialogue scenes. When a reader sees as much dialogue as our Millie does, it’s genuinely rare that a character says something that simultaneously makes sense for the ongoing scene, adds to character development, AND surprises her.

But that doesn’t mean you shouldn’t try. Especially on page 1.

Also, because so few submissions to agencies come equipped with a professional title page, most screeners will also automatically take the next logical (?) step and assume that a prose-heavy first page equals an overly long book. (Interestingly, they seldom draw the opposite conclusion from a very terse first page.) See why it’s a good idea to include a standard title page — if you are not already aware of the other good reasons to do this, please see the TITLE PAGE category at right — that contains an estimated word count?

In short, it is hard to over-estimate the size of the red flag that pops out of an especially prolix first page.

And in answer to the question that half of you mentally howled at me in the middle of the last paragraph about how long is too long, it obviously varies by book category and genre, but for years, the standard agents’ advice to aspiring writers has been to keep a first novel under 100,000 words, if at all possible.

Again, in case you’re wondering: that’s 400 pages in standard format, Times New Roman.

Before any of you start rushing toward the COMMENTS function below to tell me that you asked an agent at a recent conference about your slightly longer work, and she said rather evasively that it was fine, 60,000 – 110,000 words is fairly universally considered a fine range for a novel. (This is estimated word count, of course, not actual; if you do not know why the pros figure it this way, or how to estimate the way they do, please see the WORD COUNT category at right.)

Shorter than 60,000, and it’s really a novella, which would usually be packaged with another work (unless the author is already very well-established); longer than 110,000, and it starts becoming substantially more expensive to print and bind (and yes, they really do think about that as soon as they lay eyes on a novel). Do check, though, about the standards in your particular genre and sub-genre: chick lit, for instance, tends to be under 90,000 words, and a quick romp through any well-stocked bookstore will demonstrate that many romances, mysteries, and humor books weigh in at a scant 40,000 – 60,000.

If your manuscript falls much outside that range, don’t despair. Or at least don’t despair until you’ve worked your way step by step through this checklist:

(1) Double-check that it is indeed in standard format

If you’re not positive, please see the MANUSCRIPT FORMATING 101 and STANDARD FORMAT ILLUSTRATED categories on the archive list at right. If the margins are too wide or the font too big (Times New Roman is one of the most space-efficient), those choices can apparently add specious length to a manuscript.

(2) Make sure that you are estimating correctly

Actual word count is typically quite a bit higher than estimated. (Again, if you’re unsure, please see the WORD COUNT category at right.) If actual and estimated are wildly different, use the one that’s closest to the target range.

(3) If your word count is well out of range, don’t include the word count in your query letter or title page.

I heard that great big gasp out there; I know that I’m one of the rare online writing advice-givers that recommends this. But frankly, since agents routinely have their clients leave the word count off too-length manuscripts, I don’t see an ethical problem with an omission that will help your work get past the querying stage so it can be judged on the merits of the writing.

(4) Consider editing for length.

If it’s too long to render that feasible, consider chopping the storyline into a pair of books or a trilogy, for marketing purposes. (What was that I said earlier about the possibility of changing it back later?)

(5) If 1-4 fail to solve the problem, you have my permission to panic.

Well, that took us rather far afield from sentence-level red flags, didn’t it? Let’s get back to those proverbial brass tacks.

Like taking too long to come to the point, #59, too many exclamation points and #61, too many analogies are also sins of excess, but the uncharitable conclusion screeners tend to draw from them are more about their perpetrators than about the books in question. What is that conclusion, you ask? The writer doesn’t think this story or these characters are interesting enough to retain a reader’s attention, and thus relies on punctuation and/or writing tricks to compensate.

Hey, I warned you that it was uncharitable.

To a professional reader, a manuscript sprinkled too liberally with exclamation points just looks amateurish. In much the same way that an insecure comedy writer will depict characters rocking with laughter in order to convey that a situation or speaker is supposed to be funny, a barrage of exclamation points reads like an artificial attempt to make prose exciting through punctuation.

Since these particular prejudices are shared by most of the writing teachers in North America, agents and editors will automatically assume that such a manuscript was produced by someone who has never taken a writing class. Not a good one, anyway. And while that is not necessarily a bad thing (professional readers often complain that they see too much over-workshopped writing), they tend, as a group, to eschew writers whom they perceive to still be learning their craft, because — wait for it — such writers are more time-consuming clients.

Yes, yes: of course, we’re all still learning our craft as long as we live, but to be on the safe side, save the exclamation points for dialogue.

That made some of you dialogue-revisers sit up and take notice, didn’t it? Generally speaking, exclamation points are far more comfortable in dialogue than in narrative paragraphs — but even then, take care not to go overboard. Punctuation is not really designed to take the place of description, after all; if a character is excited, there are a million ways to show it over and above simultaneously hitting the SHIFT and 1 keys.

If you suspect that your dialogue is exclamation point-heavy, try this experiment: select a chapter and circle all of the exclamation points. Then pick up a highlighting pen (you knew I wouldn’t let you keep ‘em in the drawer for long, didn’t you?) and mark every non-dialogue sentence that ends in one of the pesky things. Take another color and highlight every piece of dialogue spoken by the protagonist that ends in an exclamation point. Using different colors for each speaker, repeat.

Now flip back through the chapter. What color predominates? How many pages between highlighting? How many paragraphs? How many lines?

Once you have identified patterns, you can begin to make strategic choices. If you find, for instance, that exclamation points tend to congregate in scenes between particular characters, ask yourself: am I using punctuation as a substitute for character or relationship development here? If you are using the exclamation points primarily for younger characters (a rather common unconscious authorial choice, by the way), are there speech patterns or vocabulary choices that would make the same point? What would happen if you picked the most exclamation point-using character, and removed the exclamation points from other characters’ speech, to make the emphasis a character trait?

And so forth. There is no formula for how much exclamation point use is too much, but as with semicolons, norms vary from book category to book category. For most adult fiction and memoir, though, you should seriously consider removing most or all of the exclamation points from narrative sentences.

While over-use of exclamation points is often a mark of inexperience, #61, too many analogies, on the other hand, is often the result of having been exposed to too much writing advice. Most of us, I think, had similes and metaphors held up to us as examples of good writing at some point in our formative years, and I, for one, would be the last to decry the value of a really good analogy.

But too many in a row can make for some pretty tiresome reading. An amazingly high percentage of first pages are feature narration positively peppered with as if, as though, and our old friend like. While all of these analogy-introducers are perfectly acceptable in moderation, a too-heavy reliance upon them is one of the classic birthmarks of a first manuscript.

Why, you ask? Well, descriptive flights of fancy are by definition deviations from what’s going on in the moment, right? As such, they can slow down a nice, dramatic scene considerably — and can weigh down an opening so much that it can’t get off the ground. Take a gander at this lightly lavender-tinted passage, for instance:

Like a rat in a maze, Jacqueline swerved her panther of a sports car through the Habitrail of streets that is Nob Hill as if she were being pursued by pack of wolves howling for her blood. Her eyes were flint as she stared through the rain-flecked windshield, as reflective as a cat’s eye at night. She had left her heart behind at Roger’s apartment, bloodied and torn; she felt as though she had put her internal organs through a particularly rusty meat grinder, but still, she drove like a woman possessed.

Now, that’s not a bad piece of writing, even if I do say so myself. The prose isn’t precisely purple, but still, the analogies are laid on with a trowel, not a tweezers.

Taken individually, of course, there is nothing inherently wrong with any of the clauses above, but all in a row, such writing starts to sound a bit evasive. It reads as though the author is actively avoiding describing the car, the streets, or Jacqueline’s feelings per se. To a screener who is, after all, in a hurry to find out what is going on in the book, all of those things that are like other things could provide distraction from what the story is ABOUT.

#60, writing that falls back on common shorthand, could be interpreted as a subsection of the discussion of clichés earlier in this series, but actually, you would have to read an awful lot of manuscripts before you started identifying these as tropes. Still, tropes they are, radically overused in submissions as a whole.

There are far too many stock phrases to list here, of course, but the agents on the panel specifically singled out She did not trust herself to speak, She didn’t want to look, and a character thinking, This can’t be happening — all of which are, from a writer’s POV, are simple descriptions of what is going on.

But then, so is the opening, It was a dark and stormy night, right? Many a night has been devoid of significant light, and a significant proportion of those see storms. However, that doesn’t mean It was a dark and stormy night isn’t the champagne of clichéd first lines.

Or that Millicent doesn’t see pointlessly resentful teenagers rolling their eyes, protagonists sighing as the sole indicator of disgruntlement, children growing up too fast, women pressuring men to get married, and men wanting more physical contact than their partners (possibly with those half their partners’ ages) dropped into every third manuscript she sees. To a professional reader, such overused phrases and hackneyed concepts represent wasted writing opportunities.

Yes, they convey what is going on concisely and clearly, but not in a way that hasn’t been done before. Remember, you want an agent to fall in love with YOUR unique voice and worldview, so using the phrases of others, even when apt, is not the best way to brand your work as your own.

Ultimately, though, you should tread lightly around all of today’s objections for strategic reasons, because they imply something to a professional reader that you might not want to convey: because virtually any good first reader would have called the writer’s attention to these problems (well, okay, perhaps not #60), they make it appear as though the screener is the first human being to read the submission. (Other than the author’s mother, spouse, lover, best friend, or anyone else who has substantial incentive not to give impartial feedback, that is, but of that, more another time) To the pros, these mistakes make a submission read like a work-in-progress, not like one that is ready to market.

Uh-oh. Did that red flag just mean that this submission needs further work?

Remember, it’s not all that uncommon for any given agent or editor to perceive him/herself to be the busiest human being on the planet. (Try not to dwell on the extremely low probability of this being true; it will only confuse the issue.) Your chances of impressing them favorably rise dramatically if your work cries out, “I will not make unwarranted inroads onto your time! You can sell my work as is!”

Please, I implore you, do not make an agency screener the first impartial reader for your work. Frankly, they just are not going to give you the feedback you need in order to learn how to bring your book to publication. They simply don’t have — or believe they don’t have– the time.

Acknowledging that you need feedback to bring your work to a high polish does not make you a bad writer; it makes you a professional one who recognizes that there is more going on in a submission that your expressing yourself. It makes you a savvy one who knows that a book is a product to be sold, in addition to being a piece of art.

It also makes you, if I may be blunt about it, a better self-marketer than 98% of the aspiring writers who enthusiastically fulfill their New Year’s resolutions by licking stamps for SASEs on January first, or who will be blithely hitting the SEND button on their electronic queries and e-mails just after Labor Day.

Don’t worry, weary first page-revisers: we’re very close to being done with the rejection reason list. Hang in there, and keep up the good work!

Speaking of dialogue revision, part III: avert your eyes, children

ourbodiesourjunkcover

I find myself in a quandary today, campers: I want to announce — nay, trumpet — the release of FAAB (Friend of Author! Author! Blog) Mike Sacks’ new book, SEX: OUR BODIES, OUR JUNK from Random House today. Don’t get me wrong — I don’t have any reservations at all about recommending this hilarious take-off on the Boston Women’s Health Collective’s venerable reference classic, OUR BODIES, OURSELVES. (What took that so long to happen, eh?) It’s funny, it’s comprehensive, and it’s written by a group of well-respected comedy writers under the collective pseudonym the Association for the Betterment of Sex.

What’s not to like?

So what’s the crux of my quandary, you ask impatiently? If I posted the publisher’s blurb for this book verbatim, as is my wont with new releases, most Internet filters of the type employed by parents and public libraries would block this post.

Oh, you may laugh at a screening program’s not being bright enough to tell the difference between comedy and {WORD EXPUNGED}, but it’s actually true — and I find that annoying, as I suspect a lot of smart teenage readers (and public library-users, for that matter) would enjoy Mike’s writing quite a bit. Pardon me while I rack my brains, searching for a way around this knotty problem.

That’s knotty, not naughty, screening program.

Those of you who have been hanging out here at Author! Author! for a while may remember Mike’s guest post last year, a fabulous discussion of the art of being funny with legendary comedy writer Merrill Markoe. I’ve been busily blandishing Mike behind the scenes into gracing us again with his insights on comedy writing; since I’m a champion author-blandisher, I suspect that I shall succeed. (Watch this space, comedy writers.)

Those of you interested in getting tips from the best might also remember him as the interviewer and compiler of AND HERE’S THE KICKER: CONVERSATIONS WITH 21 TOP HUMOR WRITERS ON THEIR CRAFT, a fascinating and very useful volume, containing sections billed as Quick and Painless Advice for the Aspiring Humor Writer, on topics that should make aspiring writers’ hearts sing. To name but three:

Getting Your Humor Piece Published in The New Yorker

Finding a Literary Agent for Your Humor Book Idea

Acquiring an Agent or Manager for Your Script

Ah, how well I recall plugging AND HERE’S THE KICKER last year. It was a simpler time, a happier time, when good new releases had family-friendly language in their blurbs…

All right, already: I’m going to throw caution to the winds and post the publisher’s blurb for OUR BODIES, OUR JUNK. Darn the torpedoes, so to speak; I would like to see my teenage readers have access to both this book and OUR BODIES, OURSELVES. To ascertain that this post will be visible to as many of my regular readers as possible, though, I shall simply place a few discreet visual barriers in front of the words and concepts that might prove problematic.

GOOD GOD—YOU’RE DOING IT ALL WRONG . . .

The Association for the Betterment of Sex (A.B.S.) presents Sex: Our Bodies, Our Junk, a radical and invaluable resource for improving your sexual communication—whether you have been in a committed relationship for years, or have just moments ago removed the shrinkwrap from your new {EXPUNGED}.

Here are just a few sensual revelations you’ll find within these pages:

– The precise location of the female {EXPUNGED} (latitude and longitude)

– “Going on tour with Midnight Oil” and more outmoded {EXPUNGED} slang

– Forced perspective and other techniques for visually enhancing the size of {EXPUNGED}

– The Top Five pastry-related euphemisms for {EXPUNGED}

– How to score big at your next {EXPUNGED} party, with our crowd-pleasing ambrosia-salad recipe

– Listings of “Don’t ask, Don’t tell” dry-cleaning services, for freshening up your vinyl {EXPUNGED} or adult-sized {EXPUNGED} costume

– Your first {EXPUNGED}, and how the ancient Mayans predicted it wouldn’t go over so hot

Exhaustively researched and fully illustrated, Sex: Our Bodies, Our Junk is a must-read for you, your sexual partner(s), and anyone who wishes there was more to sex than {EXPUNGED} for a few seconds and begging for forgiveness.

Now that we’ve celebrated Mike’s new release, let’s get back to the topic at hand: dialogue revision. (If you can manage to drag your mind away from speculating about all of those expunged words and phrases, that is. I’ve said it before, and I’ll say it again: a little artistic draping of the essentials can actually be quite a bit sexier on the page than {EXPUNGED}.)

At the risk of setting the filtering programs’ red lights flashing, enjoy!

pearlfishers

I went to see THE PEARLFISHERS at the Seattle Opera again last night; since the tenor had been practically inaudible with the cast we saw the first time, we went back and saw the other, in which the baritone was practically inaudible. Oh, well, you can’t have everything — where would you put it? (As comic Stephen Wright has been asking plaintively for years. One should never borrow a good joke without attributing it.)

During opera mach II, I was thinking about you fine people and the list of common reasons submissions get rejected on page 1 we’ve been discussing, admittedly a bit one-sidedly, for the last couple of weeks. During the protracted opening scene with the acres of milling supernumeraries and ten minutes of heavily Balanchine-influenced prancing around (don’t even get me started on the five minutes of dance in Act III that was apparently lifted directly from THE PRODIGAL SON), I kept murmuring to myself, “Um, haven’t we heard this dialogue already? And is it really necessary to tell the audience fifteen times that you’re dancing when the choreographer has placed ocular evidence at the front of the stage?”

I suppose that my response could be regarded as a sort of SCARED STRAIGHT for would-be editors — this is where hardcore manuscript screening leads, kids — but seriously, the opera’s first ten minutes ran afoul of a hefty percentage of our cringe list for manuscript openings. For instance:

3. The opening was about setting, not about story.

6. Took too long for anything to happen.

7. Not enough happens in the opening.

24. The opening spent too much time describing the environment, and not enough on character.

32. Where’s the conflict?

38. Repetition (all of that explanation that they’re dancing in Sri Lanka)

39. Too many generalities.

51. Hollywood narration

It just goes to show you: judging one art form by the standards of another isn’t all that productive — so any of you who are planning to defend repetitious or Hollywood narration-based dialogue to your future agents and editors as something done in movies, plays, or on opera stages all the time might want to think twice.

I just mention. Back to not entirely unrelated business.

I’m writing today’s post between appointments, balanced on the rather unstable table of a coffee-purveying chain that shall remain nameless. While I’ve been sitting here, I’ve been doing the dialogue experiment I suggested to you last time, and I freely admit it: I was mistaken in telling you that 99.9% of overheard conversations would not work in print.

Based on today’s sample, I radically overestimated how much would be bearable as written dialogue.

It may be that the patrons’ caffeine purchases haven’t hit their bloodstreams yet, but if what they said had turned up on the submission page, our old pal Millicent the agency screener would have been reaching for the Xeroxed rejection letters within seconds. You wouldn’t believe how similar the things one customer says to a barista are to the things the next customer says, and the next.

Which brings me to #31 on our list of common reasons submissions get rejected before the list, real-life incidents are not always believable on paper. If I may be so bold as to elaborate upon this excellent observation, permit me to add: and neither is real-life dialogue, necessarily.

This is a point I harp upon this particular point with fair regularity (and if you doubt that, please see the posts under the aptly-named BUT IT REALLY HAPPENED THAT WAY! category on the archive list at right), I’m not going to dwell too long upon why any writer who includes a true incident within a fictional story needs to make absolutely certain that the importation is integrated seamlessly into the novel. Suffice it to say that real-life events are so frequently shoved into otherwise fictional accounts wholesale so often that any Millicent worth her weight in lattes soon learns to spot ‘em a mile away.

Already, I sense some readerly disgruntlement out there. “But Anne,” some writers of the real point out querulously, “one of the virtues of fiction is the insight it gives the reader into life as it is actually lived. So how precisely is it a remotely negative thing if Millicent mutters over my manuscript, ‘Oh, that bit seems real’?”

Counterintuitive from the writer’s perspective, isn’t it? It’s a storytelling problem, at base: while there’s nothing inherently wrong with incorporating real events into a fictional narrative, it’s undoubtedly jarring for the reader trundling along merrily within a fictional reality to suddenly be confronted with a scene or incident that is, as the LAW AND ORDER folks like to say, ripped from the headlines.

Why? Because anything that pulls the reader out of the story by breaking the smoothness of the narrative’s worldview is bound to be distracting.

Which is a nice way of hinting obliquely that aspiring writers very frequently just drop in real elements — and real dialogue — into a story as if their very veracity were sufficient excuse to include them. From the reader’s point of view, that’s just not true; to get and remain involved, the story in from of him must appear to be one unbroken piece.

“But Anne,” the disgruntled pipe up again, “I can understand where that might be problematic in mid-book, after the story has gotten up and running, but on page 1, there isn’t an already-established narrative line to break, is there? It seems to me that if I should be dropping real elements into my writing wholesale — which I fully understand that you’re advising me not to do — page 1 would be absolutely the safest place to do it.”

Interesting argument, but no: strategically, you’re going to want page 1 to exhibit not only your best writing — the better to entrance Millicent, my dears — but to be representative of the writing throughout the rest of the book. If, as is often the case in dialogue, the real is not as compelling as the fictional, it’s not going to be as effective an introduction to the rest of the book as a writer might like.

One of the things we’ve learned in this series is that in order to be grabbed by a manuscript, Millicent needs to be sufficiently charmed by the narrative voice and storyline from the very first sentence, so it is imperative for the writing to establish the author’s unique voice and worldview right away. If that first sentence — or anything on the first page, really — is at odds with the rest of the narrative, the transition is going to feel rocky whenever it comes.

And if that displacement rocks the reader’s willing suspension of disbelief on page one, it’s going to be pretty difficult for the reader to sink into the story. Particularly if that reader is as jaded to the practice as Millicent.

But I said I wasn’t going to lecture you on the inherent perils of dropping the unpolished real into your manuscripts, didn’t I? Honestly, all I intend to do is nudge you gently about making sure that the narrative in including such incidents is not biased to the point that it will tip the reader off that this IS a real-life event. I’m not even going to remind you that, generally speaking, for such importations to work, the author needs to do quite a bit of character development for the real characters — which most real-character importers neglect to do, because they, after all, know precisely who they mean.

No, today, I’m going to concentrate on the other side of including the real, the way in which the panelists used it: the phenomenon of including references to current events, pop culture references, etc. in a novel.

The editorial advice against utilizing such elements dates your work is older than the typewriter: Louisa May Alcott was warned to be wary about having characters go off to the Civil War, in fact, on the theory that it would be hard for readers born after it to relate to her characters. (And if you doubt that, try explaining to a 14-year-old why any bystander was shocked when Rosa Parks declined to proceed to the rear of a certain bus.)

Many, many aspiring writers forget just how long it takes a book to move from its author’s hands to a shelf in a bookstore: longer than a Congressional term of office, typically, not counting the time it takes to find an agent. Most of the time, an agent will ask a just-signed author to make revisions upon the book before sending it out, a process that, depending upon the author’s other commitments — like work, sleep, giving birth to quintuplets, what have you — might take a year or more.

Then the agent sends out the book to editors, either singly or in a mass submission, and again, months may pass before they say yea or nay.

This part of the process can be lengthy, even for a book that ultimately sells very well indeed. Even after an editor falls in love with a book, pushes it through the requisite editorial meetings, and makes an offer, it is extraordinarily rare for a book to hit the shelves less than a year after the contract is signed.

Often, it is longer — so a reference that seemed fresh as paint (where that cliché come from, do you suppose?) when it fell off the writer’s fingertips onto the keyboard will almost certainly be at least two and a half years old before it reaches readers of the published book.

Think how dated a pop culture reference might become in that time. It might even generate — heaven forfend! — a bad laugh, a chuckle unforeseen by the author that jars the reader out of the world of the story.

Believe me, agents and editors are VERY aware of just how quickly zeitgeist elements can fade — so seeing them in a manuscript automatically sends up a barrage of warning flares. (Yes, even references to September 11th.)

About seven years ago, I was asked to edit a tarot-for-beginners book. I have to say, I was a trifle reluctant to do it, even before I read it, because frankly, there are a LOT of books out there on the tarot, so the author was seeking to add to an already glutted market niche. (If memory serves, tarot books were at the time on the Idiot’s Guide to Getting Published list of books not to write.) So, as I tried to explain gently to the writer, this manuscript was heading for agents and editors with one strike already against it.

The second strike was a superabundance of references to the TV shows of the year 2001. In an effort to be hip, its author had chosen to use characters on the then-popular HBO show SEX & THE CITY to illustrate certain points. “In five years,” I pointed out, “this will make your book obsolete. You want readers to keep finding your book relevant, don’t you? Could you possibly come up with less time-bound examples?”

The author’s response can only be adequately characterized as pouting. “But the show’s so popular! Everyone knows who these characters are!”

She stuck to her guns so thoroughly that I eventually declined to edit the book; I referred her elsewhere. About a year and a half later, she contacted me to gloat: she had managed to land an agent, who did manage, within the course of another year, to sell the book to a small publisher.

The book came out at almost exactly the time as SEX & THE CITY went off the air. It did not see a second printing.

My point, shout you care to know it: be careful about incorporating current events, especially political ones, into fiction manuscripts — and seriously consider excising them entirely from your first few pages, unless the book is set more than 20 years ago. The chances that Millicent will immediately exclaim, “Well, that’s an interesting example/analogy/temporal marker, but it’s going to read as dated by next week,” are just too high.

Yes, yes, I know: you can’t walk into a bookstore without seeing scads and scads of nonfiction books on current events, even ones recent enough that they could not possibly have gone through the lengthy pre-publication process I’ve just described. The next time you are in that bookstore, take a gander at the author bios of these books: overwhelmingly, current events books are written by journalists and the professors whom they interview. It is extraordinarily difficult to find a publisher for such a book unless the writer has a significant platform.

Being President of Pakistan, for instance, or reporting on Hurricane Katrina for CNN — and at this point, even the latter might well strike an agent or editor as a dated credential. Mainstream culture marches on FAST.

Present-day Anne here: as is abundantly illustrated by just how outdated that Hurricane Katrina reference seems now. It was just-out-of-the-oven fresh when I first drafted a version this post — and still pretty strongly in the public consciousness when I ran an updated version a year and a half ago. Sic transit gloria.

One last point about pop or political culture references: if you do decide to disregard my advice entirely — oh, I have no illusions left about writers’ reactions to even the best editorial advice, at this point — and include present-day references, double-check to make sure that you’ve spelled all of the names you cite correctly. Not only people’s names, but brand names as well.

Stop laughing; this is a mistake I see constantly as a contest judge, and it’s usually enough to knock an entry out of finalist consideration, believe it or not. Seriously. I once saw a quite-good memoir knocked out of finalist consideration solely for referring to a rap band as Run-DMV.

Half of you didn’t laugh at that, right? That joke would have slayed ‘em in 1995. See what I mean about how fast pop culture references get dated?

Make sure, too, that the sources you consult for verification are reliable; remember, it’s not as though everything currently posted on the Internet is spelled correctly. If you’re in serious perplexity about where to turn to double-check, call your local public library and ask where to start looking.

But whatever you do, don’t just run them through a spell-checker — because the more up-to-the-minute those names are, the less likely your spell-checking program is to be aware of them — or check with kith and kin, who may also have been laboring under your misconception that it’s FDR that delivers flowers, rather than FTD.

Not that I wouldn’t pay good money to see President Roosevelt show up on my doorstep bearing a bouquet, mind you. I’m just saying that Millicent up on her presidential history might be a trifle startled to see him navigating a wheelchair festooned with stargazer lilies into her cubicle today.

There’s an important lesson to take from this, over and above the perennial proofreading imperative to get technical matters right before submitting pages containing them: ultimately, the written word is for the ages, not the moment.

That can be easy to forget in catering to agents focused on what’s selling to publishing houses right now, but it’s true, nevertheless. Nothing ages as quickly (or as badly) as last year’s pop culture reference.

Or, to get back to my initial nag, as last year’s cool catchphrase. If you’re devoted to reproducing actual conversation, you might want to bear that in mind, because, as anyone sentenced to listen to ambient chatter in a café could tell you, everyday conversation is loaded with catchphrases and references that would make the reader of ten years from now mutter, “Huh?” under her breath.

And the well-trained Millicent to shake her head over them right now. Choose your references carefully, everybody, and keep up the good work!

Speaking of dialogue revision, part II: let’s revisit dialogue repetition…repetition…repetition…

broken-record

For those of you who haven’t joined us for a week or two, I’ve been busy spending my doctor-ordered take-it-easy-on-the-hands time by re-running a few older posts. Specifically, posts at least marginally related to the topic we were discussing when a car crash so rudely interrupted us: writing and revising dialogue so it rings true, adds to the story, and entertains the reader.

Or, to translate all that into the negative terms in which professional readers tend to critique work, so it doesn’t seem contrived, isn’t gratuitous, and prevents the reader from falling into the deep, refreshing slumber so often induced by dialogue ripped from real life.

To that end, I shall be repeating today the two tactics that worked so well (if I do say so myself) last time. First, I’m going to import material from that still most visited of my archival series, Seeing Submissions From the Other Side of the Desk, a lighthearted romp through dozens and dozens of reasons that our old pal, Millicent the agency screener, might feel compelled to reject a submission on page 1. Second, rather than re-run the dialogue-related posts in that series individually, I shall mash a couple together and add a bit more material, just to keep things interesting for those of you who were hanging around Author! Author! a year and a half ago.

So is it a re-run, if it is no precisely as it was the first time around? You tell me.

Enjoy!

As I may have mentioned before in this forum, Hollywood narration (dialogue wherein characters telling one another things they already know purely for the purpose of letting the reader know them, too) tends to annoy the dickens out of your garden-variety agency screener. Not merely because it is so common — and believe me, it is: TV and movie scripts abound with this sort of dialogue, which in turn influences both how people speak and what writers hear — but because it’s kind of an underhanded way of introducing backstory.

In a script, it’s understandable, as film has only sound and sight to tell a story. But a book has all kinds of narrative possibilities, right?

There was a sterling example of a VERY common subgenus of Hollywood narration read at the agents’ forum from which I derived the list of pet peeves we’ve been discussing. It was apparently a mystery that opened with the mother of a recently-recovered kidnap victim badgering the detective who was handling the case to find the kidnapper, pronto. My, but Mom was informative: within the course of roughly ten lines of back-and-forth dialogue, she filled in the detective on the entire background of the case.

Because, naturally, as the primary investigator, he would have no recollection of anything associated with it. (Maybe he was suffering from amnesia; having heard only the first page, I couldn’t tell you.) And, equally naturally, she insisted upon being brought in to collaborate on the investigation.

The agents on the panel tore it to pieces. Actually, the panelists’ reaction to this piece was fascinating, because every time one of them started to wind down his or her critique of it, another found yet more reason to object to it. Among the objections:

*The characters are telling one another things they already know.

*The opening scene was almost entirely dialogue, without giving the reader a sense of place or character.

*This scene has been in a LOT of books and movies. (Hey, blame Dashiell Hammett.)

*”I’ve never understood why third parties in mysteries always want to investigate the crimes themselves.” (I’m guessing that the agent who said this doesn’t represent a whole lot of cozy mysteries.)

*(After a slight lull in the bloodbath.) “If the kid is back safely after the kidnapping, why should we care?”

Brutal, eh, for less than a single page of dialogue? If you learn nothing else from this series, please take away this one thing: agency screeners virtually never cut any submission any slack. That opening page needs to SCREAM excellence.

So it would really behoove you to check your dialogue-based opening scenes very, very carefully to make sure that they are saying PRECISELY what you want them to say about you as a writer.

What can happen if an aspiring writer just assumes that what he’s got in mind is what Millicent will take away from the page? Well, let me put it this way: the writer who penned the opening I’ve just described– a gentle lady who had waited a year to be able to submit her opening page to this forum, I later learned — did not laugh along with the judges. She sat there, open-mouthed and blushing furiously, obviously stunned that anyone could read her innocent page 1 in such a manner.

Why did she feel so blindsided? Well, if I had to guess — and I do! I do! — it was probably because her opening gambit was one she had seen so often in the openings of TV shows, movies, and yes, even books.

Wait, where have I heard that before?

Seriously, this sub-species of Hollywood narration can be very hard for self-editors to catch. Take, for instance, the following example. (And if you can’t take it because the image is so small, try increasing the size by holding down the COMMAND key while pressing +.)

Hollywood narration2

While you were reading that little gem, did you think at least twice, Gee, is there a particular reason that the reader needs to be told all of this backstory on page 1? If so, congratulations: Millicent would have had the same thought. By the middle of paragraph 3.

But be honest now, campers: if you had encountered that page in a critique group yesterday, would you instantly have tapped its author on the shoulder and whispered, “Dear friend, what you have there is a classic example of Hollywood narration, and I implore you to reconsider opening your book in this manner?” Or would you simply have admired how quickly and economically the writer worked in all of that backstory?

The vast majority of aspiring writers would have opted for the latter. Just so you know, however, Millicent would appreciate it if the next time any of you should find yourself in this situation, you would start tapping some shoulders.

Why? Because she sees this sort of opening so very, very often. Which brings me to rejection reason #30: over-use of dialogue in the name of realism.

At the risk of dropping the needle on a broken record (have your grandparents explain that metaphor to you, children), real-life dialogue tends to be very repetitious, self-referential, and, frankly, not something that would tend to move a plot along. But in defense of realism, real-life dialogue seldom resembles Hollywood narration, either. If you’re in conversation with someone with whom you speak quite frequently, you will use shared metaphors that might not make sense to an outside observer, but you’re not very likely to be discussing anything crucial to the plot of your life over coffee with a coworker.

And even if you ARE, unlike a conversation in a book, where much matter can be compressed into a single exchange, there’s just not a whole lot of incentive in real life for the stakes to be high enough to settle major life decisions within just a couple of minutes’ worth of highly relevant dialogue. Nor are you likely to import lovely language or trenchant symbolism that enlightens the reader about the human condition. It’s not even all that likely to be entertaining to a third party.

It’s just talk, usually, something people do to lubricate relationships and fill time. I’m all for relationship-lubrication on the page, but time-filling can be deadly, especially on page 1 of a book. Move it along.

When talkers do fill one another in on personal backstory, it’s usually in the form of specific anecdotes (“When I was seventeen, I had just put on my favorite record when a condor flew into my bedroom…”) or personalized summaries of larger events (“I got married in the year the condors carried off my little brother…”), rather than in Hollywood narration-type generalities (“When I was young, condors were the number one municipal problem here in Ridgedale, the pleasant small town where you and I both grew up, Tony. Remember how often the black wings used to blot out the sun? Why, I was just reminding my wife, Martha, about how dark it was on our wedding day. Remember, dear? How you screamed as the black, black birds carried our ring bearer — my brother and your fishing buddy, Tony — off into the wild blue yonder…”

See the difference? If not, I’m sure Tony would be happy to go over your collective past with you a few more times.

Typically, at this juncture, I blithely suggest that writers enamored of the idea of reproducing dialogue precisely as it is heard in real life try a little experiment: sit in a crowded café for two hours, jotting down overheard conversations verbatim. Don’t fill in any logical gaps; reproduce it as is. Afterward, go home and type up those conversations as scenes, using ONLY the dialogue actually heard.

If you can complete the second part of that exercise without falling into a profound slumber, you either have an unusually high threshold for boredom or a great affection for the mundane. Either way, have you considered a career as an agency screener, where these traits would be positive boons?

It’s highly unlikely that you would be able to get the result of this exercise past Millicent, either as dialogue or as narrative. In professional writing, merely sounding REAL is not enough; a manuscript must also be entertaining.

So here’s a radical notion for all of you revisers out there: why don’t you edit your opening pages with an eye toward entertaining Millicent, as well as future readers, rather than using them merely as a medium for backstory?

I heard half of you groaning. Yes, oh groaners, your surmise is correct: I am indeed about to tell you that a savvy reviser should pay as much attention to word, phrase, and concept repetition in dialogue as in narrative paragraphs.

Yes, Virginia, even if your work happens to be literary fiction, if it’s book-length. Slice-of-life pieces can be quite effective IF they are short — but frankly, in my opinion, most of what goes on in the real world doesn’t rise to the standards of literature.

Far, far better to apply your unique worldview and scintillating ability with words to create something BETTER than reality, I say. The same goes for dialogue.

And yes, now that you mention it, that will mean a good deal more revision for most writers. Feel free to groan again.

Some of you are already reaching for your BUT PEOPLE REALLY TALK LIKE THAT! picket signs, aren’t you? That’s not too surprising. Many aspiring writers consciously strive for prose that echoes the kind of conversational rhythms and structures one hears every day, particularly when they are penning first-person or present-tense narratives. “I want it to sound real,” they say with engaging earnestness. “My goal is to hold, as ’twere, the mirror up to nature.”

Unfortunately, from Millicent’s perspective, most of these writers don’t realize just how widespread this particular goal is — or that much real-life conversation would be either deadly dull, logically incoherent, or at minimum not literarily interesting transferred directly to the printed page.

Why? Chant it with me now, long-time readers of this blog: because real-life speakers repeat both words and sentence structures to an extent that would make even the most patient reader rip her hair out at the roots in frustration.

If this sounds vaguely familiar, it’s probably because I spoke earlier in this series about how little Millicent appreciates repetition of any kind; I also rattled on a bit last time about how conceptually repetitious most real-life dialogue tends to be. But today, I want to talk about repetition on a smaller scale, within the actual writing.

As I have pointed out before, the single most common word appearing in submissions in every book category is and. Leaning on this multi-purpose word can lead to run-on sentences, dull action sequences, and contracting the bubonic plague.

Well, okay, perhaps not the last. But the results still aren’t pretty, from Millicent’s point of view.

You would not believe, for instance, just how often the sentence structure, X happened and Y happened turns up in dialogue. From a hold-the-mirror-up-to-nature point of view, that’s completely understandable, because it’s structure that speakers use all the time. Even when writers are constructing narrative rather than dialogue, they tend to find this structure appealing: like stringing together sentences beginning with conjunctions, it artificially creates the impression conversation-like flow, as in:

I woke up the next morning and poisoned my husband’s cornflakes.

See? Chatty, casual: the way your local poisoner is very likely to say it to her next-door neighbor, right? In a single sentence, it makes for a rather likable voice.

If this structure is used sparingly, it can work very well indeed — but as any professional reader who has been at it a while would be delighted to tell you, its advocates seldom seem to be able to restrain themselves. Let’s take a peek at several sentences of this type in a row, to see why it might annoy your garden-variety Millicent at the end of a long, hard day of rejection:

Esmeralda blanched and placed her lily-white hand upon her swiftly-beating heart. Rolando nodded with satisfaction and strode toward her, grinning. She grabbed a poker from next to the fire and glanced around for an escape. He chortled villainously and continued to move closer.

See what I mean? Although each of these sentences is in fact grammatically correct, and this structure reads as though it is merely echoing common spoken English, it’s also pretty much the least interesting way to present the two acts in each sentence: the and is, after all, simply replacing the period that could logically separate each of these actions.

By contrast, take a look at how varying the sentence structure and adding the odd gerund livens things up:

Esmeralda blanched, her lily-white hand clutching her swiftly-beating heart. Rolando strode toward her, grinning. She grabbed a poker from next to the fire and glanced around for an escape. He chortled villainously, moving closer every second.

Easier to read, isn’t it? Admittedly, the prose is still pretty purple — or at least flushing lilac — but at least the paragraph is no longer jumping up and down, screaming, “My author knows only one way to structure a sentence!”

Lest any of you just thought, “Well, all Millicent would have to do is read on to the next paragraph” (or next page, or next chapter) “to discover that I know a whole lot of ways to structure a sentence; I’m not going to worry about that,” may I remind you of one of the most startling truths divulged in this series, that most manuscripts get rejected on page 1? If the opening paragraphs of a submission are structurally repetitious, how likely is it that she’s going to keep reading to find out if the writer shakes things up a little later on?

The sad fact is, most agents, editors, and contest judges would not, alas, at least while perusing a manuscript by an author with whom they do not already enjoy a professional relationship. They tend to have a very low tolerance for over-use of this particular sentence structure.

Seriously. I’ve seen pens poked through manuscripts at the third instance of an X happened and Y happenedsentence within half a page. (See why I felt this issue was important enough to interrupt our review of the Idol list to cover?) At minimum, it would be very much in your submission’s best interest to ferret out over-use of the word and.

So while you are going over your first page with a fine-toothed comb in the wake of this series anyway, why not identify and considering reworking ANY sentence in which and appears more than once? Chances are high that such a sentence will be a run-on, in any case:

In evading the police, Zelda ran down the Metro stairs and out onto the platform and into the nearest train.

This is a classic run-on: too much information crammed into a single sentence, facilitated by those pesky conjunctions. Yes, people actually do say things like this in real life, but how much do you think the realism of this sentence is going to help its author get a manuscript past Millicent?

Uh-huh. Good writing matters in dialogue every bit as much as in narration. It’s merely harder to make sound realistic.

Some writers, of course, elect to include run-on sentences deliberately in their work, for specific effect: to make the narrator sound less literate, for instance, or more childlike, or to emphasize the length of a list of actions the protagonist has to take to achieve a goal. Or sometimes, the point is to increase the comic value of a scene by the speed with which it is described, as in this excerpt from Stella Gibbons’ classic comedy, COLD COMFORT FARM:

He had told Flora all about his slim, expensive mistress, Lily, who made boring scenes and took up the time and energy which he would much sooner have spent with his wife, but he had to have Lily, because in Beverly Hills, if you did not have a mistress, people thought you were rather queer, and if, on the other hand, you spend all your time with your wife, and were quite firm about it, and said that you liked your wife, and, anyway, why the hell shouldn’t you, the papers came out with repulsive articles headed “Hollywood Czar’s Domestic Bliss,” and you had to supply them with pictures of your wife pouring your morning chocolate and watering the ferns.

So there was no way out of it, Mr. Neck said.

Quite the sentence, eh? (Not the second, silly — the first.)

I’m going to part company with pretty much every other editor in the world for a moment and say that I think that a writer can get away with this sort of run-on every once in a while, under three very strict conditions — and no, none of them is optional to observe:

(1) IF it serves a very specific narrative purpose that could not be achieved in any other manner (in this example, to convey the impression that Mr. Neck is in the habit of launching into such diatribes on intimate topics with relative strangers at the drop of the proverbial hat),

(2) IF it achieves that purpose entirely successfully (not a foregone conclusion, by any means), AND

(3) IF the writer chooses to do this at a crucial point in the manuscript, s/he doesn’t use it elsewhere — or at least reserves the repetition of this choice for those few instances where it will have the greatest effect.

Why minimize it elsewhere? Well, as we have seen above, this device tends to create run-on sentences with and…and…and constructions, technically grammatical no-nos. YOU may be doing it deliberately, but as with any grammatical rule, many writers who do not share your acumen with language include them accidentally.

Let me ask you this: how is a speed-reading agency screener to tell the difference between a literate submitter pushing a grammatical boundary on purpose and some under-read yahoo who simply doesn’t know that run-ons are incorrect?

Usually, by noticing whether the device appears only infrequently, which implies deliberate use, or every few lines, which implies an ingrained writing habit.

I’ve sensed disgruntled rumblings out there since I mentioned point #3. “But Anne,” I hear some of you protest, “I read a great deal, and I see published literary fiction authors break this rule all the time. Doesn’t that mean that the language has changed, and people like you who go on and on about the rules of grammar are just fuddy-duddies who will be first up against the wall come the literary revolution?”

Whoa there, disgruntled rumblers — as I believe I have pointed out before, I invented neither the rules of grammar nor the norms of submission evaluation. If I had, every agency and publishing house would post a clear, well-explained list of standard format restrictions on its website, along with explanations of any personal reading preferences and pet peeves its staff might happen to be harboring. Millicent would be a well-paid, under-worked reader who could spend all the time she wanted with any given submission in order to give it a full and thoughtful reading, and the government would issue delightful little checks to compensate writers for all of the time they must now spend marketing their own work.

Clearly, then, these matters are not under my personal control, so kindly take me off your literary hit lists.

Even in literary fiction, it’s rather dangerous to include grammatically incorrect sentences in a submission. To someone who hasn’t read more of your work than the first few pages of your manuscript, it’s impossible to tell whether you are breaking the normal rules of grammar in order to create a specific effect, or because you just don’t know the rule. If an agency screener concludes that it’s the latter, she’s going to reject the manuscript, almost invariably.

Thus, unless you are getting a valuable effect out of a foray into the ungrammatical, it’s best to save your few opportunities to do so intentionally for when it serves you best. At the very least, make sure that two such sentences NEVER appear back-to-back, to avoid your submission’s coming across as the work of — gasp! — a habitual runner-on.

Sometimes repeated ands work rhythmically, but to an agent or editor, a manuscript that employs X happened and Y happened as its default sentence structure it just starts to read like uncomplicated writing — which makes it less appealing to the pros.

The other common conclusion trained eyes often draw from over-use of this technique smacks of the narrative’s trying to rush through an otherwise not very interesting series of events — which, if you’ve been paying attention throughout this series, should automatically make you cringe at the idea of boring Millicent.

And honestly, is a statement like Georgette ran down the stairs and out the station door, then she made a sharp left at the corner, proceeded a hundred yards past the fruit and flower stands, now at four o’clock sadly depleted, and dashed to the waiting taxi worth the risk?

This kind of dismissive reading is not always a fair assessment of an and-ridden text, of course. But when you do find patches of ands in your text, step back and ask yourself honestly: “Do I really NEED to tell the reader this so tersely — or all within a single sentence? Or, indeed, at all?”

“Perhaps,” (you’re still speaking to yourself here, in case you were wondering, despite the fact that most Millicents find soliloquizing protagonists a touch annoying) “I could find a way that I could make the telling more interesting by adding more detail? I notice by reading back over the relevant paragraphs that my X happened and Y happened sentences tend to be light on telling specifics.”

My, you’re starting to think like Millicent. Do keep it up.

Since your revision eye is getting so sophisticated, let’s consider the opposite possibility: in paragraphs where ands abound (or, sacre bleu, sentences!), are you rushing through the action of the scene too quickly for the reader to enjoy it? Are some of those overloaded sentences cramming four or five genuinely exciting actions together — and don’t some of these actions deserve their own sentences?

Or, to put it a bit more bluntly, is the repeated use of and in fact your manuscript’s way of saying COME BACK AND FLESH THIS OUT LATER?

C’mon, admit it — almost every writer has resorted to this device at the end of a long writing day, haven’t we? Or when we have a necessary-but-dull piece of business that we want to gloss over in a hurry? Or did you think you were the only writer in the history of the world who did this?

Don’t be so hard on yourself — writers do this all the time. When the point is just to get lines down on a page — or to get a storyline down before the inspiration fades — X happened and Y happened and Z happened is arguably the quickest way to do it.

It’s a perfectly acceptable time-saving strategy for a first draft — as long as you remember to go back later and vary the sentence structure. Oh, and to make sure that you’re showing in that passage, not telling.

When we forget to rework these flash-written paragraphs, the results may be a bit grim. Relying heavily on the and construction tends to flatten the highs and lows of a story: within them, actions come across as parts of a list, rather than as a sequence in which all the parts are important.

Which — you guessed it — encourages the reader to gloss over them quickly, under the mistaken impression that these events are being presented in list form because they are necessary to the plot, but none is interesting enough to sustain an entire sentence.

Which is not exactly the response you want your sentences to evoke from Millicent, right?

When in doubt, revise to minimize the ands. I hate to come down unfairly on any grammatically correct sentence, but the fact is, the X happened and Y happened structure is just not considered very literary in the business. So the automatic assumption if it shows up too much is that the material covered by it is to be read for content, rather than beauty of prose.

To quote Millicent’s real-life dialogue: “Next!”

I would prefer to see your submissions getting long, luxurious readings, on the whole, not getting knocked out of consideration over technicalities. I’m funny that way. Keep up the good work!

Speaking of dialogue revision…

speechgraphic

“It is my custom to keep on talking until I get the audience cowed.”

— Mark Twain

What a week, campers! Again, I’ll spare you the grisly details. Suffice it to say that I shall probably soon be writing comic scenes about medical practitioners who can’t remember which leg is the injured one (hint: could it be the one encased from ankle to hipbone in a brace?), physical therapists incapable of describing any of the activities of the human body without resorting to impenetrable medical jargon, and the intricacies of sweeping out of a treatment room with dignity while on crutches. Adding to the hilarity: the physical therapy facility did not have ADA-compliant doors, so leaving (or coming in, for that matter) required yanking open two thirty-pound glass doors.

How fortunate that the facility never had any visitors with leg or arm problems, eh?

Speaking of characters who evidently have trouble expressing themselves, I’m going to spend the next few days re-running dialogue-related posts from my extremely popular 2009 series on agency screeners’ pet peeves, Seeing Submissions From the Other Side of the Desk. Actually, I’m going to run two today, albeit in a tricky manner: to save all of you brave and intrepid souls who worked through our recent Frankenstein manuscript series a bit of repetition, I’m smashing the relevant (and non-repetitive) bits together into great, big, Friday-worthy post.

That’s appropriate for Frankenstein manuscript-hardened readers, isn’t it? Enjoy!

I’m a great proponent of the doctrine of free will. I’m also a great fan of the art of conversation, which is why I’m going to spend the next couple of days going over the rejection reasons on the Idol first-page rejection list related to dialogue. (If you’re unfamiliar with this list, please see the first post in this series.)

One caveat before I begin: as I mentioned at the beginning of this series, this list is not intended to be exhaustive; the red flags we’ve been discussing are not the only ones that might conceivably raise Millicent’s hyper-sensitive hackles. They are merely some of the most common hackle-elevators, the ones that anyone who reads manuscripts for a living would see with great enough frequency that the sheer repetition across otherwise unrelated submissions might start to seem like some sort of immense writerly conspiracy.

Why am I repeating this caution? Because although it pains me to say it, there’s quite a bit of unpolished dialogue running amok out there. As any professional reader — agent, editor (freelance or otherwise), contest judge, agency screener, etc. — could wearily confirm, much of the dialogue that crosses her desk is genuinely trying to read. Here are a few of the many reasons this might conceivably annoy an agent on page 1, plucked from the Idol list:

17. The characters talk about something (a photo, a person, the kitchen table) for more than a line without describing it, creating false suspense.

25. The first lines were dialogue. (To be fair, only one of the agents on the panel seemed to have a problem with this.)

26. When the first lines are dialogue, the speaker is not identified.

30. Overuse of dialogue, ostensibly in the name of realism.

51. What I call Hollywood narration – when characters tell one another things they already know. (The agents on the panel did not call it by my term for it, but they don’t like it, either.)

52. The tag lines are more revealing than the dialogue. (The example cited: “She squawked.”)

Already, I hear some discouraging dialogue flying at me in response: “Wait just a minute, missy,” readers with retentive memories cry. “Didn’t we already cover that first one when we were talking a few days ago about creating false suspense? What are you trying to pull here, recycling of rejection reasons?”

Well caught, memory-retainers: I did indeed bring up #17 within the context of my discussion of why it’s a bad idea to withhold pertinent information from Millicent in the opening lines of a book. (Can you tell that I would really, really like it if any of you who happened to miss that earlier discussion chose to go back and read it?)

However, since opening pages often do feature characters exclaiming things like, “Oh, it’s horrible! Keep it away from me!” without specifying what it is, this is legitimate to discuss as a dialogue problem. While there’s nothing wrong with depicting such cries from time to time, its main stumbling-block as dialogue is that tends to be generic, rather than character-revealing.

And that is often a mistake in the first lines a major character speaks, which tend to be branded upon the reader’s memory as setting the character’s tone for the book. Just as a character who spouts nothing but bland, predictable courtesies often comes across on the page as dull, one whose primary function when the reader first meets him is to react to some unspecified stimulus can come across as a trifle annoying.

Don’t believe me? Okay, take, for instance, this sterling opening:

Ermintrude’s large gray eyes stretched to their maximum extent, a good three centimeters in height by five and a half centimeters in diameter. “But — George! How long have you been suffering from this terrible affliction?”

George smiled as extensively as his newly-acquired deformity would permit. “Not long.”

“Is this…condition…a common after-effect of trench warfare?”

“Come, come,” Norma said reprovingly. “It’s not polite to stare. Would you like some tea, George? I could slip a little brandy into it.”

Ermintrude was not so easily distracted. She inched closer, the better to gape at the awful sight. “Does it hurt? I mean, would it hurt you if I touched it?”

Quick: what are these three people talking about? More importantly, who are these people?

Beats me; based upon what is actually said, could be any group of three people responding to whatever has happened to George. Like so many such wails, this dialogue is purely reactive, a generic response to it rather than individualized, character-revealing statements.

On top of which, it’s just not very gripping, is it? Although TV and film have accustomed most of us to hearing people emit such ejaculations — and to judging how shocking/exciting/horrifying a stimulus is primarily by how the protagonist reacts to it — they often don’t make for very scintillating talk on the page.

Which is why, in case you were wondering, some professional readers will profess knee-jerk negative responses like 25. The first lines were dialogue. Sorry about that; a lot of Millicents like to have a sense of where the speakers are and what’s going on mixed in with their dialogue.

No accounting for taste, eh?

Or, glancing again at the example above, perhaps there is. Remember, the first questions that Millicent is going to need to answer in order to recommend this manuscript to her boss are “Who is this protagonist, and what’s her conflict?” If the first page of a submission doesn’t provide some solid indication of both how she is going to answer those questions and how those answers are going to be fascinating and surprising to the target market for the book, it’s not the best calling-card for the story to follow.

Admittedly, the opening above does convey the situation rather effectively — George is evidently a trifle difficult to gaze upon, due to something that may or may not have occurred during World War I — but other than that, what has this exchange actually told us about the speakers? Is Ermintrude an adult, a teenager, or a child, for instance? Does she have any genuine affection for George, or merely curiosity? Does Norma have a right to scold her due to her relationship with either Ermintrude or George? Is she Ermintrude’s mother, George’s wife, or the housekeeper? Does George resent this attention, or does he welcome it?

Yes, yes, you’re right: that’s quite a few questions to expect the first 14 sentences of a book to answer. Allow me to suggest, however, that this excerpt of dialogue would have been more interesting to the reader — and accordingly more likely to grab Millicent — had the dialogue been less focused upon verbalizing Ermintrude’s horror at the sight and more upon conveying character.

Oh, and while you’re at it, Reticent Author, you might want to give us a glimpse of what Ermintrude is actually seeing while she is seeing it. Millicent kind of likes to know.

The great frequency with which generic dialogue graces the first pages of submissions is often the basis for professional pet peeves like #26. When the first lines are dialogue, the speaker is not identified and #25. The first lines were dialogue. If the dialogue is surprising, character-revealing, and fascinating, even the most rule-bound Millicent actually isn’t all that likely to start waving these particular red flags.

And yes, I am aware of the startling twin implications of what I just said: first, although most of the agents’ pet peeves on the list are shared by a great many, if not most, professional readers, each individual Millicent will hold these irritants as noxious for her own set of reasons. Like a good protagonist, Millicent’s responses are not merely reactive to input in precisely the same way that anyone else holding her job would respond, but in her own personally neurotic manner.

See my comments earlier in this series about accepting what a submitting writer can and cannot control.

The second implication, and perhaps the more trenchant for today’s topic, is that — is the fainting couch handy? — what Millicent might regard as an instant-rejection offense in 99.99% of the submissions she scans might not strike her as irremediable in the one manuscript in 10,000 that is so beautifully written and gripping that the violation doesn’t seem all that glaring in context.

But before anyone gets too excited about that possibility, let me hasten to add: but that doesn’t mean it’s a good idea to provoke her.

I bring this up because in practically every context where aspiring writers discuss what agents do and don’t like — you can’t throw a piece of bread at most writers’ conferences without hitting at least one member of a group discussing it, for instance — someone who apparently doesn’t really understand the difference between a reliable trend and an absolute rule will pipe up, “Oh, manuscripts don’t get rejected for that; I know a writer who did that who landed an agent.”

Or, even more commonly uttered: “Oh, that’s not true: {book released 5+ years ago} began that way.” Since I’ve already discussed in this series both why what wowed agents in the past will not necessarily do so today, as well as why incorporating the stylistic tricks of bestsellers is not always the best way to win friends and influence people who happen to work in agencies, I shall leave you to ponder the logical fallacies of that last one.

Suffice it to say, however, that I have heard similar logic blithely applied to every potential agent-annoyer from incorrect formatting to a first-person narrative from 17 different perspectives (not counting the omniscient narrator who somehow managed to sneak in to comment from time to time) to outright plagiarism. Heck, I’ve even heard writers at conference claim that spelling doesn’t really count in a query letter, because they once met someone whose single typo didn’t result in instant rejection.

In the uncertain and often arbitrary world of querying and submission, you’d be amazed at how little evidence can prompt the announcement of an immutable rule — or the declaration that an old one doesn’t apply anymore.

Spell-check anyway. And while you’re at it, take a gander at the dialogue on your opening page to see if it is purely situation-based, rather than character-based. Because, really, why chance it?

Do I see some raised hands out there? “Um, Anne? May we backtrack to something you said earlier? What did you mean about the first line a character speaks setting his tone for the rest of the book?”

It’s a truism of screenwriting that the first line a character speaks is his most important — since film is limited to conveying story through only two senses, sight and sound, how a character introduces himself verbally tells the audience a great deal about who he is and his relationship to the world around him. On the printed page, character can be conveyed through all of the senses, as well as thought and the waving of psychic antennae, but still, the first lines the writer chooses to place in her characters’ mouths should be regarded as introductory.

In other words, why not use them to present something interesting about that character, rather than merely as a demonstration that the writer is aware of how real people actually speak? After all, you have an entire book’s worth of dialogue to prove the latter, right?

I suspect that most aspiring writers radically underestimate dialogue’s potential for character-revelation. In the vast majority of the dialogue on the first pages of submissions, one senses a great deal more writerly attention concentrated upon making sure the dialogue is realistic, something that a person in that situation might actually say, than upon producing statements that ONLY those particular speakers would say in THAT particular situation.

The first is generic; the second is individual. Which do you think is likely to strike Millicent as the utterance of a gripping protagonist?

Shall I pause for a moment to allow the implications of that disturbing question to sink in fully? If you’re feeling an overwhelming urge to stop reading this and hurriedly open the file containing your manuscript to reread its opening page, well, I can only applaud that. Go right ahead; I’ll wait.

Ready to move on from that startling piece of theory to the nitty-gritty practicalities of 26. When the first lines are dialogue, the speaker is not identified and our old friend #25. The first lines were dialogue? Excellent. Let’s take a look at an example where both occur — see if you can guess why this opening might irritate a Millicent in a hurry.

“Hey — who’s there? Hello? Hello?”

“Oh, sorry. I didn’t mean to startle you. Is this the way to Professor Blaitwistle’s class?”

The old man leaned on his broom, his faithful companion and coworker for the past thirty-seven years. “Yes,” he lied. “Just down that hall, then take a right immediately after the mad scientist’s laboratory, the doorway with the two growling three-headed dogs guarding it. You can’t miss it.”

“Thank you, sinister lurker. I would so hate to be late for my first day of class.”

He chuckled at her retreating back. “Last day of class, more like.”

If you immediately cried, “By jingo, this opening relies on false suspense to create a sense of mystery, withholding information such as who these speakers are and what the physical environment is like in order to rush the reader into a confused sense of imminent danger!” give yourself a gold star for the day. Award yourself two — hey, they’re small — if you also pointed out that the character heading smack into that imminent danger spoke in dialogue that didn’t reveal anything about his or her personality other than a tendency to be polite to frightening strangers.

However, none of those things are what I want you to concentrate upon at the moment. Go back and reread the passage again, then ask yourself, “What purpose does not identifying who is speaking actually serve here? And why am I talking out loud to myself, when that tends to annoy Millicent on page 1, too?”

I can’t help you with the second question, not being conversant with your personal quirks and motivations, but I can provide an answer to the first: none.

Not one iota. It is devoid of any scintilla of character development. All the writer has achieved here is to make the reader wait until paragraph 3 to find out whose voice opened the book, and not to identify the other speaker at all.

I appeal to your sense of probability: if you were a Millicent trying to screen ten more submissions before lunchtime, would you be intrigued by being kept in the dark on these salient points for so many lines? Or would you think huffily that the submitter had some nerve to expect you to invest energy in guessing based on such scant evidence?

The moral of today’s story: if you’re going to open with dialogue, make it count. There is no such thing as a throw-away line on page 1 of a submission.

So let your dialogue reveal more than it conceals about who your protagonist is and precisely why s/he is going to turn out to be a fascinating character in an intriguing situation. Because, after all, if a writer is going to go to all of the trouble of creating a fully-realized, completely unique character on the page, the reader is going to want to sit up and take notice when s/he speaks.

Opening dialogue that lives up to that hope is rarer than you might think. Don’t believe me? May I remind you that a full 8.1% — roughly an eighth — of the Idol first-page rejection reasons were dialogue-based, more than on any other single technical aspect?

Be very, very sure that any dialogue you use on page 1 is flawlessly executed, scintillating in content, and absolutely necessary. Because, as we may see, some agents seem to be a trifle touchy about it.

Actually, while I’m at it, I’m going to add a quibble of my own: too many tag lines. For those of you unfamiliar with the term, a tag line is the he said part of the dialogue, and a healthy percentage of the industry was trained to believe that in good writing, (a) in two-person dialogue, tag lines are usually disposable, thus (b) writing with fewer tag lines tends to be better than writing with more, and (c) the vast majority of the time, said is a perfectly adequate word to describe a human being speaking.

(c), obviously, underlies the critique of “she squawked.”

While, equally obviously, the degree to which a particular speaking verb is problematic varies from reader to reader, #52, the tag lines are more revealing than the dialogue, is a fairly standard objection to dialogue scenes. Most of us have had English teachers who subscribe to this school of thought, the type who rapped us on the knuckles if we dared to use an adverb in a tag line, because, well, Hemingway never would have done it, and if the dialogue itself were descriptive enough, no one would need to know that Charles said it laconically.

I’ve posted enough, I think, on the issue of dialogue-only scenes, where the reader isn’t given one iota of hint about how certain things are said or what is going on in the room, for my regular readers to know my opinion on bare-bones dialogue. But over-used tag lines are something different: trust me, if your job were reading hundreds of pages of prose every single day, unnecessary verbiage would be likely to start to annoy you FAST.

To try to show you why you might want to go a little light on the tag lines (and on the squawking, while we’re at it) on page 1, here’s a relatively average chunk of dialogue:

“It’s about time you got home,” Andrew said snappishly. “Your soup is ice-cold.”

Joanna sighed, “I told you that I was going to have to work late. It’s inventory time at Poultryco, honey, and as you know, I am the barnyard manager. Who is going to count the geese, if not me?”

“Like that’s hard work,” Andrew snorted. “The dumb clucks just sit there.”

“No, actually,” Joanna said priggishly. “Geese are quite aggressive. They’re territorial, in fact. Why, don’t you remember just last year, when young Jeremy Faulkner was pecked to death in the granary?”

“Yes, of course, I remember,” Andrew huffed, irritated and annoyed. “I sang the Ave Maria at his funeral, right? You know I’m the only tenor in the local Methodist church choir who can hit that top C. But that doesn’t explain why you need to stay out until eleven p.m.”

“We have to wait until after dark,” Joanna moaned, “until the birds are asleep.”

“We?” Andrew pounced. “Don’t tell me that good-looking ruffian Dario Blaine is working for you again. Why, every husband here in Karaoke City knows his reputation with the ladies. He’s the Don Juan of chicken pluckers.”

Now, this excerpt would be especially annoying to a tag line minimalist, as it is reflects a quite common writerly misconception that the mere fact of enclosing phrases within quotation marks is not signal enough to the reader that a character is speaking the words out loud, rather than just thinking them. To adherents of this theory, the mere idea of not both identifying every speaker and stating specifically that he is, in fact, saying these words out loud is a one-way ticket to anarchy.

However, to most professional readers this kind of tag line use just seems repetitive — or, to phrase it in the language of the biz, time-wasting. Remember, our over-worked and under-dated agency screener has to write a summary of the story of any submission she recommends her superior reads; she wants you to cut to the chase.

So what’s the writer to do, just cut out all but the absolutely essential tag lines, in order that her first page would read 42 seconds faster? Let’s take a gander at what would happen:

“It’s about time you got home,” Andrew snapped. “Your soup is ice-cold.”

Joanna sighed. “I told you that I was going to have to work late. It’s inventory time at Poultryco, honey, and as you know, I am the barnyard manager. Who is going to count the geese, if not me?”

“Like that’s hard work. The dumb clucks just sit there.”

“No, actually, geese are quite aggressive. They’re territorial, in fact. Why, don’t you remember just last year, when young Jeremy Faulkner was pecked to death in the granary?”

“Yes, of course I remember. I sang the Ave Maria at his funeral, right? You know I’m the only tenor in the local Methodist church choir who can hit that top C. But that doesn’t explain why you need to stay out until eleven p.m.”

“We have to wait until after dark, until the birds are asleep.”

“We? Don’t tell me that good-looking ruffian Dario Blaine is working for you again. Why, every husband here in Karaoke City knows his reputation with the ladies. He’s the Don Juan of chicken pluckers.”

A trifle sparse, admittedly, but there isn’t any serious question about who is speaking when, is there? Personally, I would opt for breaking up the dialogue a bit more by adding a few character-revealing descriptive elements that are not speech-related, such as the facts that Andrew is wearing a giant panda costume and the soup is cream of bamboo.

Those two telling details made you reconsider your view of Joanna’s tardiness, didn’t they? Would you rush home to that, particularly if you knew that every Thursday’s dessert was Pinecone Flambé?

Do I hear some of you whimpering impatiently out there, hands in the air, to tell me what else is wrong with this chunk of dialogue? The de-tag lined version made it even more apparent, didn’t it?

Sorry, the Idol agents beat you to it: #51. when characters tell one another things they already know, so that the reader will be filled in on necessary background. Those of you familiar with this blog already have a name for this phenomenon, Hollywood narration; in the science fiction/fantasy community, it goes by another name, “So as I was telling you, Bob…”

Either way, it is logically indefensible. It is absurd to the point of impossibility that Andrew does not know his wife’s job title or where she works, just as it is exceptionally improbable that he would have forgotten Jeremy Faulkner’s traumatic death, or that Joanna would have forgotten either the funeral or her husband’s participation in the church choir.

And don’t even get me started on ol’ Dario’s local reputation. Make every line of dialogue count, campers, and keep up the good work!

The scourge of the passive interviewer, part VIII: more less-than-stellar argumentative techniques, or, when are the violins going to kick in? I’m fox-trotting with a giant squid here!

postcardsquiddancer

Wow, have I ever had a lousy couple of days, campers. Rather than burden you with a vivid account that would depress you into a stupor, though, I’m just going to mention that this is a re-run of an older post and slink off to lick my wounds.

Cheer me up by having some fun with this one in the comments, why don’t you? You may have seen one or two of these examples before — they’re favorites of mine, admittedly — but there’s quite a lot of thought-provoking material analysis here, even if I do say so myself.

As, apparently, I do. Enjoy!

We’ve already talked about quite a number of ways that a protagonist can (and so often does) annoy Millicent by being a bad interviewer — that is, by thwarting the reader’s desire to know what’s going on by failing to ask good questions, omitting to ask logical follow-up questions, and generally not stepping fully into his role as the audience’s surrogate detective. Since these flaws are so very pervasive in manuscripts, professional readers tend to feel that scenes that contain them drag.

“Pick up the pace, already,” Millicent mutters darkly into her latte. “Don’t just sit there, waiting for something to happen.”

Millicent doesn’t have much patience for passive protagonists in general, as all of us here at Author! Author! are only too sorrowfully aware. (And if you’re not, you might want to check out the PURGING PROTAGONIST PASSIVITY category on the archive list located at the lower right-hand side of this page, to learn precisely why a slow-moving hero irritates her so.) Even in a submission stuffed to the gills with conflict, a protagonist who doesn’t invest much energy into an interview, even for a half a page, is likely to raise her hackles.

{Present-day Anne here: especially on a bad day. Every Millicent is entitled to a few of those.}

The professional reader’s distaste for low-conflict dialogue often comes as a great big shock to novelists (and memoirists, for that matter), especially those who write literary fiction. In trying to avoid spending the entire narrative inside the protagonist’s head, they tend to regard dialogue as action — there’s exchange between the characters, right? But if the stakes aren’t very high in the discussion, or if the protagonist doesn’t take a definite side, dialogue is not necessarily conflictual, in the literary sense.

Or, to put it another way: after reading literally thousands of manuscript submissions, Millicent no longer believes that a protagonist is active just because her lips happen to be moving. Talk is as cheap on the page as it is in real life.

In fact, a protagonist can become more passive by talking. Let’s revisit one of my all-time favorite examples of a classic bad interview scene, a rather lengthy excerpt from the 1625 opera La liberazione di Ruggiero dall’isola d’Alcina by Francesca Caccini. (Hey, I told you it was a classic.)

Anne here again: to head off the critique that invariably appears every time I use this example, none of this is intended as criticism of the opera. As those who stumble upon this simply because they did a word search on the opera’s name often don’t seem to take the time to notice, this is a blog devoted to the improvement of writing, not musical criticism.

That said, on with the example:

The brave knight Ruggiero, ensnared by the love spells of the evil sorceress Alcina (who had a nasty habit of turning her exes into trees; opera gives one a lot of room for imaginative touches), has deserted both his fighting obligations and his warrior girlfriend, Bradamante. So another sorceress, Melissa, turns herself into an image of Ruggiero’s father, Atlante, to try to free him. Dressed as Atlante (and turning from an alto into a baritone for the occasion, a nifty trick), Melissa berates Ruggiero for lying around in sensual bliss when there’s work to be done.

A single three-minute solo later, Ruggiero’s mind is changed, with no argument from the big guy himself: he is free from the spell, and goes on to bellow some extraordinarily nasty insults at Alcina while Punchinello dances around with a squid.

Try not to be distracted by the squid for the moment. (Although would you believe that I wrote the line about squid-jiggery first, then found the antique postcard image above? The Internet is a weird and wonderful place.) Concentrate on how too-easy agreement scuttles what could be some interesting argument.

Or, as Millicent might put it, a scene that might keep her reading.

This type of persuasion in an interview scene — where the protagonist’s mind is changed on an issue about which he is supposedly passionate simply because someone TELLS him he’s wrong, without engaging in convincing argument — occurs in novel submissions more often than you might think. Many a protagonist who is downright tigerish in defense of his ideals elsewhere in the book becomes positively lamblike when confronted by a boss, a lover, a child, etc. who points out his flaws.

And that, unfortunately, makes the conflict seem much less important than if the characters argue the pros and cons at least a little. Usually, the result is a more compelling scene — and better character development for the arguers.

Oh, heck, I’ll go out on a limb here: it’s almost always better storytelling.

Why? Everybody haul out your hymnals and sing along with me now: because conflict is more interesting in a scene than agreement. As we discovered last time, unending harmony, as delightful (and rare) as it may be in real life, can be a real snooze-fest on the page.

Even the injection of just a little good, old-fashioned passive-aggression can ginger up a scene no end. (Stop speculating about that squid, I tell you. We’ve moved on.)

Nor does being easily persuaded, non-confrontational, or generally — brace yourself — nice necessarily render a protagonist (or any other character) more likeable to the reader. No, not even if the reader happens to enjoy the company of such sterling souls in real life.

Why, you cry? Because endlessly making nice tends to kill dramatic tension dead, dead, dead.

That seems to come as a surprise to many aspiring writers, judging by the number of first novels and memoirs where the protagonist bends over backwards never to offend anyone — especially common in manuscripts where the protagonist happens to be female, I notice. Butter wouldn’t melt in some of these ladies’ mouths, as the saying goes. Which pretty much inevitably results in either a relatively conflict-free plot or a passive protagonist who stands on the sidelines while the less scrupulous (and more interesting) characters act.

Make something happen: let your characters disagree, equivocate, be downright obstructionist. Interpersonal conflict will usually bring a smile to Millicent’s over-caffeinated face faster than agreement. (Conflict on the page, at least; don’t argue with the nice people in agencies and publishing houses at the submission stage. It will not end well for you.)

And while you’re at it, here’s a radical thought: why not have more going on in a dialogue scene than just the dialogue?

Ooh, that one raised as many hackles as confused eyebrows, didn’t it? I’m not entirely surprised — many, many novelists (and, again, memoirists are not exempt from the practice) cling tenaciously to that old warhorse of writerly advice, the notion the dialogue should show absolutely everything necessary for the reader to know about a situation, without the added distraction of commentary, insight into thought processes, or physical reactions.

Oh, dear, how to break the realities of professional writing gently to those of you fond of this classic piece of 11th-grade writing guidance? Here’s the best I can do: Millicent would be far, far happier if far, far fewer 11th-grade English teachers had given this advice.

Why? Because approximately 95% of novel submissions contain extensive sections that might as well be written as plays. And while dialogue-only scenes can convey all the reader needs to know, they have a nasty tendency to minimize nuance.

Or, as Millicent has been known to put it, to produce scenes where all that’s going on is what’s going on.

To be fair, chucking all the narrative out of an interview scene is a strategy we’ve all seen work brilliantly, particularly for comedy. Sticking solely to dialogue enables the reader to move quickly through banter, without having her attention drawn away by side comments from the narrator. To haul out yet another of my favorite examples (hey, I had to do something to get your mind off that squid), take a gander at this bit of self-sufficient dialogue from Joseph Heller’s CATCH-22:

“What’s your name, son?” asked Major — de Coverley.

“My name is Milo Minderbinder, sir. I am twenty-seven years old.”

“You’re a good mess officer, Milo.”

“I’m not the mess officer, sir.”

“You’re a good mess officer, Milo.”

“Thank you, sir. I’ll do everything in my power to be a good mess officer.”

“Bless you, my boy. Have a horseshoe.”

“Thank you, sir. What should I do with it?”

“Throw it.”

“Away?”

“At that peg there. Then pick it up and throw it at this peg. It’s a game, see? You get the horseshoe back.”

“Yes, sir, I see. How much are horseshoes selling for?”

This is a pretty admirable use of pure dialogue, isn’t it? It tells us everything we need to know about characters that the book is not going to explore in much depth: Major — de Coverley is a whimsical commander who regards his own word as law, and Milo is obsessed with the art of the deal.

Not bad character development, for only thirteen lines of dialogue. As a technique, no-frills dialogue can undoubtedly be extremely useful, and I applaud its use in moderation. However — and this is one of my patented BIG howevers — like the rule about perspective in third-person narration, a lot of writers and writing teachers get carried away with it.

In fact, you can’t throw a piece of bread at a writers’ conference without hitting someone who will tell you, with an absolutely straight face, that dialogue should NEVER be encumbered by non-spoken information.

Those of you who have been reading the blog for a while should be able to predict my reaction to this: I’m no fan of the hard-and-fast stylistic rule, generally speaking. The rules of grammar I can respect as immutable (as I wish more writers, particularly those who crank out copy for magazines and newspapers, did), but I am always mistrustful of any rule that tells me that I must dismiss a particular piece of writing automatically, without really reading it, on the basis of a stern stylistic preference.

Perversely, so does Millicent, usually, at least in this particular case.

Yes, I know that’s a bit odd in someone whose job is to dismiss many pieces of writing automatically, often based on rather cursory readings, on the basis of stern preconceived notions of, say, how a professional manuscript should be formatted (if you’re not absolutely positive, please see the HOW TO FORMAT A MANUSCRIPT category at right before you even dream of passing your pages under her bloodshot eyes) or current conceptions of style within her boss agent’s chosen genre.

But believe me, if you read manuscripts for a living, you might start resenting dialogue-only scenes as well. I must admit it: like Millicent, I often find long stretches of pure dialogue rather boring.

Yet despite the pervasiveness of this attitude amongst professional readers — yes, including contest judges — aspiring writers keep submitting manuscripts crammed with lengthy dialogue-only scenes, probably for much the same reason that the other dialogue weaknesses we’ve discussed in this series are so incredibly common. Movies and television have accustomed us to stories told entirely by dialogue, visuals, and background music, after all.

Is this the right time to remind everybody that novels and memoirs are not limited to those storytelling techniques? Would it be too cruel to suggest that utilizing only those means in a manuscript is rather like an orchestra conductor’s telling the woodwind, brass, and percussion sections that they might as well go home, since the tune’s going to be carried entirely by the strings?

There’s nothing wrong with violin music, of course — but if you’re going to the symphony, is that all you want to hear?

I’m sensing some disgruntlement amongst those of you who have been hanging out at writers’ conferences lately — particularly conferences that feature those ever-popular speakers, screenwriters eager to share the tricks of their trade with book writers. If you took that same piece of bread you were trying to fling above and cast it at the speakers’ table at the same average conference, you might well hit some expert who had come to tell novelists that their work would be best served by embracing screenwriting techniques with vigor, and keeping thought and physical sensation reportage to a minimum.

I can tell you the source of this advice: a very common fledgling writer tendency to get so bogged down in reporting every thought the protagonist has that the text slows down to the rate of molasses flowing uphill. It is definitely possible to stay too much in a character’s head.

Yes, yes, we all know about Proust and Dostoyevsky’s characters who languish in bed for scores of pages at a stretch, contemplating their lives. It was fresh when they did it, but it’s been done so many times now that it’s bound to seem derivative to any seasoned reader.

For my sins, I once sat through a five-hour version of HAMLET that so catered to the title character that the actor (who, since he is now a rather famous political blogger, shall remain nameless) was allowed to take FIFTEEN MINUTES to get from “To be or not to be” to “Soft you now, the fair Ophelia” — a mere 33 lines of text, according to the Riverside Shakespeare that every college student of my generation owns.

And this for a speech that, as any Shakespearian actor can tell you, half the audience knows well enough by heart to chant softly along with the actor. It was a bit de trop. (Truth compels me to own that since it was the late 1980s, the audience of this particular production of HAMLET was also plagued by repeated playings of Frankie Goes to Hollywood’s dubious hit, RELAX, DON’T DO IT. I’ve witnessed more subtle directorial symbolism.)

From the reader’s perspective, a too-long sojourn into any character’s thoughts, feelings, and doubts (a particular favorite for writers of literary fiction, perhaps due to too many viewings of HAMLET in their early youths) can feel interminable. I am not necessarily an advocate of the hard-and-fast rule that some conflict should occur on every single page (although it’s not a bad rule for a first-time self-editor to follow), but most readers do tend to get a bit restive after the fourth or fifth page of a character’s sitting around and thinking.

And we already know how Millicent tends to react to it, right? “Next!”

If you are not of the sit-and-ponder school, but are still wondering if you are staying too much in a character’s head in a third-person narrative, here’s a self-editing tip: go through the text and note every time the reader is given information outside dialogue by the protagonist’s specifically NOTICING something. Pay attention to whether the text lets the narration mention that the truck stop waitress has red hair, or whether Joe Protagonist SEES her have red hair.

If you find that more than about a tenth of the information is conveyed as protagonist sensation, you should think about moving the perspective outside him more. Or consider switching to first-person narration, where thought may be intermingled seamlessly with narration.

All that being said, I am still a fan of exposition alternated with dialogue, particularly in emotionally-charged scenes. We writers live so much in our heads that we tend to create characters who do so, too.

However, in real life, people have physical reactions to things: discomfort in their guts when meeting someone smarmy, tightness in the chest when yelled at by the boss, slumping of the shoulders when receiving the news of the death of a friend. These are legitimate pieces of information to include in characterization; they often add depth to dialogue-based scenes.

Or, as the classic piece of advanced writing advice has it: get out of your protagonist’s head and into her body!

Interspersing narrative sentences with dialogue is a great way to introduce more to the scene than is apparent in the words spoken. Because, let’s face it, there are plenty of human interactions that cannot be adequately conveyed in all of their nuanced glory by dialogue alone.

Frankly, I’m skeptical about the idea that dialogue can ALWAYS convey everything that is going on in a scene, either emotionally or factually. People very frequently do not say what they are thinking, and Freudian slips, though common in post-war literature, actually do not occur with great frequency in real life. Frequently, what a character is NOT saying can be as telling as what she is. Even in comedy, where speed of exchange is most desirable, adding exposition amid the verbal exchanges of wit can considerably heighten the tension of a scene.

Since I’m trotting out so many of my pet exemplars today, let’s take a look at this excerpt from E.F. Benson’s LUCIA IN LONDON, the second installment in Benson’s brilliantly funny Mapp and Lucia series. Here, social climber Lucia is sitting in the boudoir of duchess Marcia, chatting with her newly-acquired friends about lovers; she has been pretending to be having an affair with fey Stephen, to make herself appear more interesting, and Marcia et alia are trying to grill her about it. Lucia has just finished saying:

“… If you all had fifty lovers apiece, I should merely think it a privilege to know about them all.”

Marcia longed, with almost the imperativeness of a longing to sneeze, to allude directly to Stephen. She raised her eyes for a half second to Adele, the priestess of this cult in which she knew she was rapidly becoming a worshipper, but if ever an emphatic negative was wordlessly bawled at a tentative enquirer, it was bawled now. If Lucia chose to say anything about Stephen, it would be manna, but to ask — never! Aggie, seated sideways to them, had not seen this telegraphy, and unwisely spoke with her lips.

“If an ordinary good-looking woman,” she said, “tells me that she hasn’t got a lover or a man who wants to be her lover, I always say, ‘You lie!’ So she does. You shall begin, Lucia, about your lovers.”

Nothing could have been more unfortunate. Adele could have hurled the entire six rows of Whitby pearls at Aggie’s face…The effect of her carelessness was that Lucia became visibly embarrassed, looked at the clock, and got up in a violent hurry.

“Good gracious me!” she said. “What a time of night! Who could have thought our little chat had lasted so long?”

There is a LOT of information conveyed in this excerpt, and all of it contributes to Benson’s comic effect. Now look at the same passage after the dialogue-only rule has been applied to it:

“… If you all had fifty lovers apiece, I should merely think it a privilege to know about them all.”

“If an ordinary good-looking woman,” Aggie said, “tells me that she hasn’t got a lover or a man who wants to be her lover, I always say, ‘You lie!’ So she does. You shall begin, Lucia, about your lovers.”

“Good gracious me!” Lucia said. “What a time of night! Who could have thought our little chat had lasted so long?”

Quite a bit flatter, isn’t it? Aggie’s fluke and Lucia’s reaction are still there, but the other two women might as well not have been in the room. We have entirely lost the delicious sense of conspiracy between Marcia and Adele, and Aggie’s blunder has been reduced to simple gaucherie. As a direct result, it’s substantially less funny — and less nuanced.

Again, the enriched dialogue method should be used in moderation, just as the dialogue-only method should be. Like profanity, stylistic restrictions are far more effective when used sparingly than constantly; who pays attention to the profanity of a constant swearer? Select the time when your dialogue choice will have the greatest effect.

And that, thank heavens, is my last word on dialogue, at least for the moment. As always, keep up the good work!

PS: when’s the last time you made a back-up of your computerized writing files? If you haven’t done it within the last week, humor me, please, and do it as soon as possible; I’d hate to think of any of you losing pages or chapters in the event of a hard disk crash. If you’re unclear on what your backing-up options are, please rush post-haste to the BACK-UP COPIES category on the list at right.

The scourge of the passive interviewer, part VII: wait, did I doze off in the midst of all that loving harmony?

"If you call me muffin ONE more time, I will turn you into lover tartare!"

“If you call me Snuggums ONE more time, I will turn you into husband tartare!”

I had to laugh earlier today, campers: less than twenty-four hours after going on at great length in this very forum about how professors seldom sit around lecturing one another in real life, I found myself embroiled in a conversation with a professor wherein we were blithely lecturing each other. Actually, she had taken issue with my minor-league gloating over a Wikipedia spokesman’s coming out against using Wikipedia as the sole source for attribution in a footnote or article reference; even though many, many people use it as their primary research source, it’s intended to give an overview of a topic, rather than be the authority.

Quoth the spokesman: “Wikipedia should not be used as a primary source. We completely support that. We would not encourage people to cite Wikipedia in their [academic] papers. That’s not what it’s for.”

Editors have been telling indignant nonfiction writers this for years. So have professors nonplused by term papers whose references have all apparently been gleaned from open-media sources. But that didn’t stop my professor friend from gleefully implying all of us who would prefer bibliographies and footnotes to refer to books and articles, rather than to a source that is designed to change between the time an author uses it for reference and a reader could possibly try to follow up on that reference, are Luddites, fuddy-duddies, and destined to go the way of the dodo. Naturally, I responded by asking her whether she actually believed that the Knowledge Fairy was watching over all open-source media, assuring that in the long run, the only corrections anyone would ever post would be factually accurate, rather than simply adjustments to render the post closer to what the latest contributor had heard someplace might be true.

It was a rather interesting debate, actually. But can you guess why I’m not going to reproduce it as dialogue here? That’s right: because, like the vast majority of real-life exchanges, it would be deadly dull to read.

My friend’s willingness — nay, eagerness — to debate with me on a social networking site, despite the fact that she’s aware I have a hand injury did get me thinking about the Author! Author! community, I confess. And about the self-professed regular reader who selected this particular week to pick a fight with me over — and even I find this hard to believe — something I 2006. I should not, he told me flatly, have written about this topic at all; he hoped, he said, that I had evolved since I’d written it.

Although I’m quite positive that reader’s sainted mother would cringe at his manners, being told to shut up was not the part of his comment that most annoyed me; as those of you who participate in the discussions in the comments are already aware, I like a lively debate about the topic du jour. Nor was it entirely that I felt compelled to waste my scant daily typing time responding to his fit of pique.

No, it was the fact that there was an entire CATEGORY on the archive list that would have shown him, at the low, low cost of a couple of minutes’ worth of scrolling, that I had already addressed his objections at length in the intervening years — that, in fact, we were not fundamentally in disagreement on his primary point. He merely hadn’t bothered to check.

Normally, I wouldn’t trouble my regular readership with the story of a single ill-mannered reader, but as I have been posting less since the car crash (and, as today, rerunning some older posts), more readers than usual have been combing the archives. Or so I surmise, because for the last few weeks, I have been positively inundated with questions the comment section of posts I first ran years ago.

While I applaud those of you who have made the effort to leave your questions on posts related to the topic about which you are inquiring — that way, there’s a significantly greater probability of the next reader with a similar question discovering my reply — in practice, this has meant quite a bit of extra writing during my ostensible rest time. Although I have not been writing new posts every day, I have been one-handedly writing pages and pages of responses to these questions.

Buried in the bowels of the archives, where those of you who tune in regularly to read the top posts may never see them. Sometimes on topics for which there are three or four directly-related categories on the archive list.

Like the guy who hushed me, quite a few commenters evidently have not noticed how specific some of the category headings are — or that there is a keyword search engine located in the upper-right corner of this page. I’m certainly not averse to repeating myself from time to time (do I hear a few cheeky souls murmuring my mantra, read your submission IN ITS ENTIRETY, IN HARD COPY, and OUT LOUD before you send it out?), but this does not seem like the most efficient use of my scant blogging time, does it?

So may I ask an indulgence of all of you archive-divers? If the post in question is more than a year old, would you mind checking the category list (conveniently located at the lower right-hand side of this page for your perusal) to see if (a) I’ve written a more recent post on the topic that may address your concerns and/or (b) since I wrote that post, I’ve added an entire category or done an entire series on that particular topic.

It honestly won’t take all that long to check, and it really will save me quite a bit of typing time. Not to mention freeing up my sore hands for adding more new material to the blog.

But enough about research methodologies; today, we are going to be talking about love. Or, more specifically, writing and revising love scenes. Enjoy!

In my last post, I clued you in to the dangers of including too much physical description of your characters and/or backstory in your interview scenes, particularly in ones near the opening of the book. (If you have not given a physical description of your protagonist or some insight into her primary relationships by page 182, the manuscript has a different problem.) Within this context, I asserted — perhaps rashly — that conversation where Person A describes Person B’s physical attributes TO Person B are relatively rare.

It hit me in the wee hours, however, that I had neglected to mention the primary real-life situation where speakers routinely engage in this sort of banter: in the first throes of being in love. Especially if one or both are in love for the first time, their vocal cords are likely to emit some otherwise pretty unlikely dialogue. As in:

Wow, your eyes are so blue, Yummikins!” (Giggle.)

“Your nose is adorable, Muffin. I love that little freckle right there especially.” (Smack.)

“Who’s a little snuggle bunny? Is it you? Is it?”

Or the ever-popular mutual protestation of affection:

“Do you love me?”

“Of course I love you. Do YOU love ME?”

“How can you even doubt it? I love you twice as much every time I blink. You can’t possibly love me even half as much as I love you.”

“That can’t be true, because I already love you five times more than anyone has ever loved anyone else.”

“Oh, darling, what a wonderful thing to say. I love you so much.”

“And you know what? I love you.”

Zzzz…oh, pardon me; I must have been indulging in a well-deserved nap while waiting for something interesting to happen during this love scene.

Do I sound cynical? I have nothing against love, in principle — truly, I don’t. It has produced some fairly spectacular poetry, as well as much of the human race. But allow me to suggest that this particular species of conversation, even when spoken live, is properly only interesting to Yummikins and Muffin themselves.

Why? Well, it’s just a TAD conceptually repetitious, is it not? Not to mention the fact that entirely self-referential dialogue becomes intensely boring to any third-party listener with a rapidity that makes the average roller coaster ride seem languid by comparison.

Don’t believe me? Tag along on a date with two people (or heck, three or four) deep in the grip of the early stages of infatuation with each other. Count the seconds until the quotidian problems of which way to hang the toilet paper roll and not being able to sleep for more than five consecutive minutes before being awakened by a snore that would put Godzilla to shame have reared their ugly heads. They may be charmed by it, but are you?

News flash: such banter can be equally deadly to continued consciousness on the page — but naturally, as writers, when we write about the enamored, we want to capture that breathless feeling of discovery inherent in infatuation.

Nothing wrong with that, if it’s done well. Yet in print, rhapsodies on eyes of blue all too often produce prose of purple:

”Tiffany, your eyes are the most astonishing color, blue like Lake Tahoe on a cloudless day. Not a cloudless day in midwinter, mind you, when you might drive by the lake on your way to a ski slope, but the blue of midsummer, of long, dreamy days on Grandfather’s boat. Or still later, when you and I were in junior high school, and our parents shipped us off to that Episcopalian summer camp — the one that used the 1929 prayer book, not the modern edition – when we swam beneath skies of azure…”

True, someone might conceivably say something like this in real life, but let’s not kid ourselves here: you’d have to be Charles Boyer to pull off a speech like this without prompting gales of laughter in Tiffany and bystander alike. And snores from Millicent the agency screener.

Generally speaking, extensive physical descriptions like this work far, far better in narration than as dialogue. Most people already have some fair idea what they look like: while it’s always nice to be told that one is pretty (anyone? anyone?), one seldom needs to be told that one is 5’6” (“Ooh, darling, I love all 66 inches of your length, as well as your half-meter of bouncy brown hair!”), even if that is indeed the case.

In fact, mentioning the latter fact in real life might actually engender some resentment. Height and weight are the two self-descriptors the average person is most likely to fudge. Lopping 20 pounds off your weight in casual conversation isn’t usually considered lying, precisely — after all, you’re not standing on a scale at that very moment, are you?

It’s not completely inconceivable that you’ve shrunk radically since breakfast, but it’s not precisely court testimony, either.

I find this kind of misrepresentation fascinating, as it so seldom fools anyone. Most people would never dream of perjuring themselves about their eye color on a driver’s license application — but don’t most people subtract a few pounds, or perhaps 30 or 40, on general principle, on the same form?

While we’re on the subject of doubting self-serving statements, aren’t personal ads living proof that many people are, at best, rather optimistic about their height? Don’t we all get at least a vague sense that the average movie star’s date of birth is somewhat variable, when she admitted to being five years older than we are when her first movie came out, two years older at the time of her first real hit, and yet asserts that she has now, a long, full career behind her, aged at about half the normal human rate?

Can’t we all live with that? I mean, River Phoenix’s four years at nineteen were good years for all of us, weren’t they?

Ethically, I don’t have much of a problem with these harmless little pieces of self-aggrandizement; for the most part, they’re victimless crimes. (“That’s he, officer – he says he’s six feet tall, but he’s 5’9″ in his stocking feet!”) In fact, being aware of this tendency can add a certain piquancy to an interview scene.

Love scenes in particular. Again, I hate to seem cynical, but is it entirely beyond the bounds of probability the Boyer-wannabe above might have slightly exaggerated the blueness of Tiffany’s eyes for romantic effect?

In other words, what if instead of depicting your infatuated lovers commenting upon the REAL physical attributes of one another, the dialogue made it plain that a certain amount of hyperbole was going on? Or if one professed blindness to a physical defect in the other?

Such a scene might not provide just-the-facts-ma’am physical descriptions of the characters, but it might conceivably be more character-revealing — and more interesting to the reader — than the usual transcripts of either sweet nothings or undiluted praise.

If a writer really wanted to get tricky, the narrative might not even make it clear in the moment precisely how and why Lover A is choosing to lie to Lover B. Conveying a subtle sense that there’s something more going on in this scene than meets the enamored eye is a great to increase tension.

Provided, of course, that the narrative doesn’t immediately stab the rising conflict in the heart by explaining in minute detail precisely what’s going on. This has been the death blow to many a promising love scene.

What might that look like in print, you ask? Let’s take a look at a scene where mixed motives have been handled with restraint.

Angelica backed off slightly, instinctively when Desmond kissed her, but lips pressed to hers, he failed to notice. Or if he did, her enthusiastic embraces soon quelled any qualms he may have had.

After a few minutes’ slurping passion, she loosed her lips enough to ask, “When do you need to be back at the White House, darling?”

He toyed with the come-hither straps of her meter maid uniform. “Not until half-past one. And even if I’m late, the republic won’t fall if the President gets his security briefing is a few minutes behind schedule.”

Angelica sighed, pulling him closer. “Promise me that I’ll always be more important to you than national security.” She glanced over his shoulder at the alarm clock. “Right now, I feel as though we’re the only two human beings left on earth.”

“Oh, sweetheart,” he murmured into her shapely neck.

Gives a pretty strong impression that Angelica’s motives in pursuing the tryst might not be completely identical to his, doesn’t it? The slight tension between her actions and her words convey that easily, without a lot of heavy-handed justification or acres of internal monologue.

Which, alas, is how many manuscript submissions would have approached it. Here’s a sample — note all of the named emotions, explanations through thought, and just how quickly the reader’s ability to speculate about what might be going on evaporates:

Oh, God, Angelica thought, stunned by the onslaught of Desmond’s cologne, not again. Didn’t this lummox ever think of anything but sex, sex, sex? Still, she had been ordered to keep him here until after the President had been assassinated, and if a little nookie was the most pleasant way to achieve that goal, well, so be it.

She hoped that it would not take very long; her husband, Ivan, would be expecting her home soon. “When do you need to be back at the White House, darling?”

“Not until half-past one,” Desmond panted. “And even if I’m late, the republic won’t fall if the President gets his security briefing is a few minutes behind schedule. It’s not as though anyone out there is planning to perch atop the Washington Monument during his speech on the Mall and shoot him with a crossbow in front of 210,000 people, right?”

Angelica stiffened with fear. How on earth had he ferreted out the details of their plan? Had she been betrayed by a careless or treacherous fellow spy? Was Desmond merely toying with her, in order to extract further information?

She pulled him close. “Promise me that I’ll always be more important to you than national security,” she whispered, shuddering inwardly at the irony of her own words. She glanced over his shoulder at the alarm clock; if only she could keep him here until after Reginald had charged the herd of maddened elephants into the assembled throng, all might still be well. “Right now, I feel as though we’re the only two human beings left on earth.” Little did he know how soon they might be.

“Oh, sweetheart,” he murmured into her shapely neck.

Kind of stops the tension dead in its tracks, doesn’t it? The suspense builds naturally when the narrative merely hints at the underlying plot, rather than screams it from the rooftops.

The same technique also works beautifully in anti-love scenes, by the way. If you want to ramp up the tension, try both muddying the players’ motivations a little and conveying those mixed emotions through action, rather than having them say precisely what they mean at all times.

Yes, yes, I know: your tenth-grade composition teacher told you that good dialogue should be able to convey all of the emotional nuances of a scene without additional narration. Let me guess — s/he came up with that pearl of wisdom while either trying get you to read Hemingway or to stop relying so heavily upon adverbs to express a character’s feelings, right?

Adults don’t let ten-year-olds drive Mac trucks, either; one needs to be trained to use dangerous tools safely before running amok with them.

Which is to say: I tend to doubt that s/he intended it as a lifetime embargo upon certain parts of speech. The kind of writing s/he was probably trying to train you to avoid with her prohibition runs a little something like this:

“I can’t pay the rent!” Polly exclaimed distressedly.

“But you must pay the rent,” dastardly Donald declaimed determinedly.

“But I can’t pay the rent!” she wailed helplessly.

“But you must pay the rent,” Donald insisted violently.

“But I can’t pay the rent!” she sobbed unhappily.

“I’ll pay the rent!” nattily-dressed Nathan called helpfully.

“My hero!” Polly cried relievedly.

“Curses,” Donald said morosely, “foiled again.”

I seriously doubt that s/he was hoping you would never use another adverb as long as you lived. The dear thing was merely hoping that you would learn to use them with discretion.

But as with so many of the old writing saws, the creaky old chestnut has mutated over time in the conversation of the literal-minded from

don’t use adverbs to describe how every speech was said; how about letting the dialogue itself show tone?

to

it’s bad writing to use an adverb ever, under any circumstances. Purge your manuscript NOW of all -ly verbs, or you’ll tumble into a pit of burning pitch.

Just a SLIGHT difference between those two iterations of that rule of thumb, eh? I know I’m going out on an editorial limb here, but I suspect you’ve progressed enough as a writer to be trusted not to over-use adverbs, haven’t you?

There, I absolve you: from now on, you’re allowed to use all available parts of speech, if you do it with discretion. Fly on your merry way, allowing your shackles to fall to the ground.

Just don’t start using adverbs to describe how every character says every speech, okay? Oh, and while you’re at it, you don’t need to add a tag line (he said, she averred, they bellowed) to every line with quotation marks. Use them sparingly, just enough to keep the reader abreast of who is speaking when.

Which means, in case your tenth-grade composition teacher forgot to mention it to you, that in a two-person exchange where the opinions expressed are not identical, simply alternating speeches after the text identifies who is saying what initially is usually sufficient.

It’s perfectly acceptable to tuck narrative sentences between the bursts of dialogue, but surely you can come up with something more character-revealing than he said morosely, can’t you? There’s more to conflictual dialogue than just tone, after all.

If you feel ready to implement a more advanced writing technique, try varying the tone a little throughout confrontation scenes. Watching two characters spit vitriol at each other unceasingly can get a rather old rather fast. For instance:

“I hate you, Ted Fairfax, more than any human being I’ve ever known in my life.”

“Yeah? Well, I’ve got a message for you, Tammy: I haven’t been able to stand you since high school.”

“But you and I dated in high school!”

“Precisely.”

“Ooh, you’re a jerk, Ted.”

Perhaps I’m an overly-critical reader (actually, I’d better be, or I wouldn’t be good at my job), but a little bit of barb-trading goes a long way for me. Call me zany, but I would rather be shown Tammy and Ted’s mutual loathing through action, rather than merely hearing it in their words.

Or, to put it as your crusty old writing teacher might have, by showing, rather than telling.

Ted could, for instance, be lying about what his feelings for her were in high school. That would automatically render their relationship more complex — and thus more interesting — than simple mutual hatred. Mixed emotions are almost always more intriguing on the page than simple, straightforward feelings.

Especially if, as we’ve seen in pretty much all of today’s examples, the characters are going around bellowing about their feelings at the top of their lungs, as if they were traipsing about in the last act of La Bohème — and expressing those emotions with a pinpoint accuracy that would make living and dead poets alike turn bright green with envy.

Allow me to make a subversive suggestion: people aren’t always telling the truth when they say that they’re in love. Or in hate, for that matter.

Occasionally, they have been known to change their minds on the subject. Some are reluctant to name their emotions at all, and still others are prone to aping the emotion that they believe the person sitting across from them expects them to be feeling.

Here’s a shocker of a revelation: human beings are complex critters, far more so than they appear in the average interview scene in a manuscript submission. Individuals have even been known — sacre bleu! — to mislead total strangers who show up, demanding information about that set of sextuplets who fell down the well thirty years ago.

Or did they?

Actually, in any interview scene, it’s worth giving some serious thought to having the information-imparter lie, distort, or soften the facts he’s conveying. If the protagonist has to guess what is and is not true, the scene automatically becomes more dynamic than if she’s just passively nodding and saying, “Oh, that must be so hard for you,” or spouting Hollywood narration like “What do you mean, Uncle George has left me his once-lucrative sheep ranch in Bolivia?”

After all, logically speaking, in scenes where the protagonist is extracting information from a stranger, why SHOULD the imparter tell the absolute and complete truth? Would you tell your deepest, darkest secret to a complete stranger who showed up on YOUR doorstep demanding answers?

I ask this rhetorically, coming from a family where total strangers routinely show up on our respective doorsteps and demand answers about what certain well-known deceased authors were REALLY like.

But even among those not used to being trapped into impromptu interviews by would-be biographers who evidently just tumbled out of the sky, I would suspect that compulsive truth-telling to strangers is not the norm. People have been known to equivocate a bit when someone they’ve never seen before abruptly appears and demands to be told intimate life details. Even very nice people.

I know; shocking.

But such a possibility amazingly seldom seems to trouble the daydreams of your garden-variety protagonist. A good 90%, interviewers in novel submissions apparently just assume that they are being told the truth, the whole truth, and nothing but the truth.

And most of the time, that assumption turns out…to be…zzzz…correct. (Oh, did I doze off again?)

Yet in an interview scene — especially one that opens a book — certainty is almost always less interesting than doubt, just as reading about complete amity is less gripping than interpersonal friction. And in the real world, complete understanding, let alone agreement, between any two people is rare enough that I think it should be regarded as remarkable.

There’s a reason that most professional readers will advise against writing much in the first person plural, after all, despite the success of the Greek chorus first person plural narration in Jeffrey Eugenides’ THE VIRGIN SUICIDES: interpersonal conflict is, generally speaking, far more interesting than pages at a time of harmonious agreement.

Let your characters disagree; allow them to quibble, providing that they do so in character-revealing ways. And let them lie to one another occasionally. Both your plot and your characters will thank you for allowing them to be more complex.

More thoughts on dialogue revision follow next time. In the meantime, keep up the good work!