A few words on feedback, part II: just when you thought that ex might come in handy

Last time, I waxed long, if not precisely poetic, on the desirability of getting some trustworthy soul to read your work IN ITS ENTIRETY before you send it out to an agent, editor, or contest. Trustworthy, in this case, means objective as well as truthful, well-read in your book’s genre yet not inflexibly wedded to its conventions.

Not, in other words, the kind of reader that you’re likely to find through the simple expedient of asking everyone at work who happens to think your impression of Groucho Marx is funny. It can be tough to find a good first reader, but from a professional perspective, necessary.

As counter-intuitive as it may seem, it’s essential from an emotional perspective as well. Think about it: what are you doing when you send out virgin material to a total stranger who, after all, has the institutional ability to change your life by bringing your book to publication? Basically, it’s the equivalent of bypassing everyone you know in getting an opinion on your fancy new hairdo and going straight to the head of a modeling agency.

Maybe not the best FIRST choice, in terms of bolstering your self-esteem.

As I have pointed out several times this fall, amongst professional writers, agents, and editors, feedback tends to be honest to the point of brutality; professionals have no reason to pull their punches. If a publishing professional does take the time to critique your work — a compliment that has become rarer and rarer for submissions — the criticism comes absolutely unvarnished. Even when rejection is tactful, naturally, with the stakes so high for the author, any negative criticism feels like being whacked on the head with a great big rock.

I’m trying to save you some headaches here.

Far too few aspiring writers get honestly objective feedback on their work before they send it out. Instead, as I deplored last time, they give it to relatives or friends, whether or not they have any experience whatsoever giving the kind of feedback good writers need.

Even when these would-be helpful souls do have relevant reading or writing experience, the prospect of having to walk the thin line between being truthful enough to provide useful critique and crushing a loved one’s fragile ego can be awfully darned intimidating. (A recent post on Buzz, Balls & Hype gives an insightful peek into how and why — and many thanks to sharp-eyed reader Linda for calling my attention to it.)

Save your supporters for support. What you need from a first reader is well-informed, practical advice based upon a thorough understanding of your target market.

Translation: it shouldn’t come from people who already love you.

Or hate you, for that matter. One of the miracles of both love and hate is the emotion’s ability to jaundice the eye of the beholder.

So no matter how supportive, kind, literate, critical, eagle-eyed, or brutally honest your parents may be – and I’m sure that they’re sterling souls – their history with you renders them not the best sources of feedback. The same principle applies to your siblings, your children, your best friend since you were three, and anyone who has ever occupied your bed while you were in it for any length of time since you hit puberty.

ESPECIALLY anyone who has ever occupied your bed. Even on a very casual basis.

And yes, in answer to the question hanging on the tips of so many tongues out there, that includes other writers. Being horizontal with a first reader can have the same effect on truthfulness as tears on mascara: things get murky, and lines previously well-drawn begin to blur.

Which is not to say that pursuing rich, full emotional relationships with fellow writers is a bad idea. It undoubtedly is — as long as everyone concerned has a clear understanding of when support is called for, and when no-holds-barred critique. (It’s also not a bad idea to talk about who has first dibs on milking shared experiences for material. Believe me, there are easier things than waking up one morning to find a baby picture of yourself on the cover of a friend’s book: ask first.)

But I digress. Yes, it can be hard to find a good first reader, but it truly is worth your while. If you haven’t shown your writing to another trustworthy soul — be it through sharing it with a writers’ group, workshopping it, having it edited professionally, or asking a great reader whom you know will tell you the absolute truth — you haven’t gotten an adequate level of objective feedback.

I know, I know: it seems as though I’m harping on this point. However, I regularly meet aspiring writers who have sent out what they thought was beautifully-polished work to an agent without having run it by anyone else — only to be devastated to realize that the manuscript contained some very basic mistake that objective eyes would have caught easily.

Trust me, wailing, “But my husband/wife/second cousin just loved it!” will not help you at that juncture.

If you belong to a writers’ group, you already have a built-in problem-catching system in place — or you do if you belong to a GOOD writers’ group. If you have been hanging with other writers too kind to tell you about logical holes in your text, grammatical problems, or the fact that your protagonist’s sister was names Myrna for the first hundred pages and Myra thereafter, it really would behoove you to have a few more critical eyes look over your work before you send it out.

But even as I write this, I know there are some ultra-shy or ultra-independent Emily Dickinson types out there who prefer to write in absolute solitude — then cast their work upon the world, to make its way as best it can on its own merits. No matter what I say, I know you hardy individualists would rather be drawn and quartered than to join a writers’ group, wouldn’t you? You are going to persist in deciding that you, and only you, are the best judge of when your work is finished.

And maybe you are right. I am not saying that a writer can’t be a good judge of her own work — she can, if she has a well-trained eye, is not prone to coddling herself, and sufficient time to gain perspective on it.

That last condition is the rub, isn’t it? Ray Bradbury, I’m told, used to lock each of his manuscripts up in a desk drawer for one full year before taking them out for revision. After that long, and after working on so many projects in between (our Mr. B. has always been rather prolific), he could come back to it with a relatively unbiased eye.

I would be the last person to trot out that tired old axiom about killing your darlings — hands up, everyone who has attended a writers’ workshop and seen a promising piece that needed work darling-chopped into a piece of consistent mediocrity. CONSIDERING killing your pet phrases is often good advice, but for a writer with talent, the writer’s pet phrases are often genuinely the best part of the work.

Take that, Dorothy Parker.

However — and this is a lulu of a however – until you get an objective opinion, you cannot know for sure how good your own eye is. Isn’t it just a trifle masochistic to use your big shot at catching an agent’s attention as your litmus test for whether you are right about your own editing skills? Even if you find only one person whom you can trust to tell you the absolute truth, your writing will benefit from your bravery if you ask for honestly locally first.

Ideally, you would run your submission materials past your writing group, or a freelance editor familiar with your genre, or a published writer IN YOUR GENRE. No matter how good a poet is, her advice on your nonfiction tome on house-building is unlikely to be very market-savvy, unless she happens to read a lot of house-building books.

However (and this is not an insignificant however, either), not all of us have the kind of connections or resources to command that kind of readership. Professional editing, after all, isn’t particularly cheap, nor are the writing conferences where you are likely to meet writers in your field.

And even then, it’s considered pretty darned rude for an aspiring writer to walk up to a total stranger, however famous, and hand him a manuscript for critique. As in any relationship, there are social niceties to be observed first. (If you’re in any doubt whatsoever about where the lines are drawn, please see the INDUSTRY ETTIQUETE category at right BEFORE you approach your first industry insider.)

Do I hear some of you out there gnashing your teeth? “I HAVE been giving my work to first readers,” I hear you grumbling, “and they NEVER give me feedback. Or they hold onto the manuscript for so long that I’ve already made revisions, so I can’t really use their critique. I’ve gotten SAT scores back faster. Or they so flood me with minute nit-picking that I have no idea whether they even LIKED the manuscript or not. I really feel burned.”

If you do, you are not alone: trust me, every freelance editor has heard these complaints hundreds of times from new clients. In fact, freelance editors ought to be downright grateful for those poor feedback-givers, as they tend to drive writers either to despair or into the office of a pro.

At the risk of thinning the ranks of potential editing clients, I have a few suggestions about how to minimize frustrations in the first reader process.

First, never, but NEVER, simply hand a manuscript to a non-professional reader (i.e., someone who is not a professional writer, editor, agent, or teacher) without specifying what KIND of feedback you want.

Why not? Remember that intimidation factor I mentioned above? Well, the first-time manuscript reader often becomes so intimidated at the prospect of providing first-class advice that she simply gives no feedback at all — or just keeps putting off reading the manuscript.

Sound familiar?

Other readers will run in the other direction, treating every typo as though it were evidence that you should never write another word as long as you live. All of these outcomes will make you unhappy, and might not produce the type of feedback you need.

Second, in case anyone has missed the subtle hints I’ve been dropping over the last couple of days, RELATIVES, LOVERS, AND CLOSE FRIENDS ARE POOR CHOICES FOR FEEDBACK. Think very, very carefully before you place them in that particularly hard spot.

If you DO have them read it, make a positive statement when you give them the manuscript, limiting what you expect in response. By telling them up front that you do not expect them to do the work of a professional editor (which at heart, many first-time manuscript readers fear), you will make the process more pleasant for them and heighten the probability that you will get some useful feedback.

Couching the request in terms of feeling reactions rather than textual analysis is a great way to make both writer and reader comfortable: “I have other readers who will deal with issues of grammar and style,” you can tell your kin, for example. “Don’t worry about sentence structure. I want to know if the story moved you.”

Better still, you can couch it in a compliment. “You know the world of the pool hall so well, my darling,” you can suggest to your lover, “that I want you to concentrate on whether the characters feel real to you. Don’t give even 38 seconds’ consecutive thought to the writing itself; I’ve got someone else reading for that.”

Notice how I keep bringing up other readers? If you do (sigh…) decide to use your kith and kin as first readers, it can been VERY helpful to cite other readers, even if they’re imaginary. Why? Knowing that others are available to give the hard-to-say feedback can lighten the intimidated reader’s sense of responsibility considerably, rendering it much, much more likely that s/he will enjoy reading your book, rather than coming to regard it as a burdensome obligation.

“Burdensome?” I hear some tremulous souls cry. “My delightful literary romp?”

For an ordinary reader, by no means — but did you seriously believe that handing your baby to your cousin at Thanksgiving, knowing full well that you were scheduled to meet again at Christmas, wasn’t imposing an obligation to read it, and pronto? Or that giving in to your coworker’s repeated requests to read something you’ve written, even though that meant her having to meet your reproachful, why-haven’t-you-read-it-yet eyes every week at the staff meeting, didn’t involve setting up a tacit deadline?

To appreciate the literature-dulling potential of deadline-imposition fully, you need only cast your mind back to high school for a moment: which did you enjoy more, the book you were assigned to read, the one that was going to be on the final exam, or the one you read in your own good time?

Still unsympathetic to first readers who hang onto manuscripts forever and a day? Would it help to consider that most people don’t understand that writers want to submit their work to agents, editors, and contests almost immediately upon completion?

I know, I know: that ex-lover with the three-book contract at St. Martin’s is starting to look pretty good as a first reader. NO, I tell you. It’s a bad idea.

So where should you turn? Ideally, your best first reader choice (other than a professional reader, such as an editor, agent, or teacher) is a fellow writer in your own genre, preferably a published one. Second best would be a good writer in another genre. Third is an excellent reader, one who has read widely and deeply and is familiar with the conventions of your genre.

In a pinch, if you all you feel you need is proofreading, you could always pick the most voracious reader you know or the person so proud of her English skills that she regularly corrects people in conversation. My litmus test is whether the potential reader knows the difference between “farther” and “further” — yes, they actually mean different things, technically — and uses “momentarily” in its proper form, which is almost never heard in spoken English anymore. (Poor momentarily has been so abused that some benighted dictionary editors now define it both as “for a moment” – its time-honored meaning – AND “in a moment,” as we so often hear on airplanes: “We will be airborne momentarily…” Trust me, you wouldn’t want to be in a plane that was only momentarily airborne…unless you have a serious death wish.)

Which brings me to my third suggestion: stick to readers familiar with your genre. Someone who primarily reads nonfiction is not the best first reader for a novel; an inveterate reader of mysteries is not the best first reader of literary fiction or a how-to book. Readers tend to impose the standards of the books they like best onto anything they read, with results that can sometimes puzzle writers and readers of other genres.

For instance, my fiancé, an SF/fantasy reader since his elementary school days, shocked me on one of our first dates by confessing, in the middle of my rhapsody in praise of John Irving, that he had not been able to make it all the way through THE WORLD ACCORDING TO GARP. “I found it boring,” he admitted. “Not much happened.”

“A character gets castrated in mid-car crash,” I pointed out, stunned. “How much more action do you want?”

From his reading background, though, he was right: it’s rare that more than a page goes by in a good SF novel without overt action, and mainstream novels tend to be lamentably devoid of, say, time travel. John Irving would be wise, then, to avoid my sweetie as a first reader.

As would I — oh, here’s a great opportunity for a pop quiz. Why SHOULDN’T I use my SF-loving boyfriend as a first reader?

If your first impulse was to cry out, “He’s double-disqualified! He’s more or less kith and kin, AND he doesn’t read either adult fiction or memoirs on a regular basis! What’s that he’s reading on the couch right now, yet another SHARPE novel?” you get an A.

More on the care and feeding of first readers follows in the days to come, of course. In the meantime, keep up the good work!

See for yourself, part VI: but wait, there’s more!

I was all set to clamber onto my moral high horse again and dispense more of yesterday’s philosophy, honest — but then sharp-eyed long-time reader Janet caught, as is her wont, the missing puzzle piece in my illustrated romp through standard format. So I’m sliding elevated ethical questions to the back burner for the nonce and diving right back into practicalities.

As Janet so rightly pointed out, I completely skipped over one of the more common first-page-of-chapter controversies (and yes, in my world, there are many from which to choose), whether to place the title and/or chapter designation at the top of the page, or just above the text.

To place the options before you, should the first page of a chapter look like this:

/snapshot-2007-12-19-20-40-58.tiff

Or like this?

/snapshot-2007-12-19-20-42-20.tiff

Now, I had been under the impression that I had waxed long and eloquent about the side I took in this burning debate, and that quite recently, but apparently, my eloquence has been confined to posts more than a year old, exchanges in the comments (which are not, alas, searchable, but still very worth reading), and my own fevered brain.

So let me clear up my position on the matter: the first version is in standard format; the second is not. No way, no how. And why do they prefer the first?

Chant it with me now: BECAUSE IT LOOKS RIGHT TO THEM.

Yet, if anything, agents and contest judges see more examples of version #2 than #1. Many, many more.

Admittedly, anyone who screens manuscripts is likely to notice that a much higher percentage of them are incorrectly formatted than presented properly, this particular formatting oddity often appears in otherwise perfectly presented manuscripts.

And that fact sets Millicent the agency screener’s little head in a spin. As, I must admit, it does mine and virtually every other professional reader’s. Because at least in my case — and I don’t THINK I’m revealing a trade secret here — I have literally never seen an agent submit a manuscript to a publishing house with format #2. And I have literally never even heard of an agent, editor, or anyone else in the publishing industry’s asking for a chapter heading to be moved from the top of the page to just above the text.

Oh, I’ve heard some pretty strange requests from agents and editors in my time, believe me; I’m not easily shocked anymore. But to hear a pro insist upon placing the chapter heading where you have to skip down a third of a page to read it…well, that would have me reaching for my smelling salts. (Do they even make those anymore?)

But clearly, somebody out there is preaching otherwise, because agents, editors, and contest judges are simply inundated with examples of this formatting anomaly. We see bushels of ’em. Hordes of aspiring writers are apparently absolutely convinced that the sky will fall in if that chapter heading is located anywhere but immediately above the text.

In fact, it’s not all that uncommon for an editor to find that after she has left a couple of subtle hints that the writer should change the formatting…

/snapshot-2007-12-19-20-56-36.tiff

…the subsequent drafts remain unchanged. The writer will have simply ignored the advice.

(Off the record: editors HATE that. So do agents. Contest judges probably wouldn’t be all that fond of it, either, but blind submissions mean that a writer must submit the same chapter two years running to the same contest, have the entry land in the same judge’s pile — in itself rather rare — AND the judge would have to remember having given that feedback.)

This may seem like a rather silly controversy — after all, why should it matter if the white space is above or below the title? — but sheer repetition and writerly tenacity in clinging to version #2 have turned it from a difference of opinion into a vitriol-stained professional reader pet peeve. (See earlier comment about how we tend to react to our advice being ignored; it isn’t pretty.)

Which, unfortunately, tends to mean that in discussions of the issue at conferences degenerate into writing-teacher-says-X, editor-at-Random-House-says-Y: lots of passion demonstrated, but very little rationale beyond each side’s insisting that the other’s way just looks wrong.

However, there is a pretty good reason that moving the chapter heading information to just above the text looks wrong to someone who edits book manuscripts for a living: it’s a formatting tidbit borrowed from short stories, whose first pages look quite different:

/snapshot-2007-12-19-20-58-59.tiff

There, as you may see for yourself, is a mighty fine reason to list the title just above the text: a heck of a lot of information has to come first. But that would not be proper in a book-length manuscript, would it? Let’s see what Noêl’s editor has to say, viewing this as the first page of a book:

/snapshot-2007-12-19-21-02-21.tiff

Ouch. (That last bit would have been funnier if the entire page were readable, by the way, but my camera batteries were running low.) But as Millicent and that angry mob of pitchfork-wielding ignored editors would be only too happy to tell you, short stories don’t HAVE chapters, so who on earth are they to be telling those of us in the book world how to format our manuscripts?

Stick with version #1.

While I’ve got the camera all warmed up, this would probably be a good time to show another ubiquitous agent and editor pet peeve, the bound manuscript. As with other ploys to make a manuscript appear identical to a published book, binding the loose pages of a manuscript for submission will NOT win you friends in the publishing world.

Why? Not only does this not look right (I spared you the chanting this time), but it seems so wrong that Millicent will be positively flabbergasted to see a submitter to do it.

Seriously, this is one of those things that is so engrained in the professional reader’s mind that it seldom even occurs to authors, agents, or editors to mention it as a no-no at writers’ conferences. Heck, I’m not sure that I’ve mentioned it once within the last six months — and by anyone’s standards, I’m unusually communicative about how manuscripts should be presented.

So pay attention, because you’re not going to hear this very often: by definition, manuscripts should NEVER be bound in any way.

Not staples, not spiral binding, not perfect binding. There’s an exceedingly simple reason for this: binding renders it impossible (or at least a major pain in the fingertips) to pull out a chapter, stuff it in one’s bag, and read it on the subway.

Hey, paper is heavy. Would YOU want to lug home ten manuscripts every night on the off chance you’ll read them?

In practice, I’m sorry to report, a bound manuscript will seldom survive long enough in the screening process for the chapter-separation dilemma to arise, because — and it pains me to be the one to break this to those of you who’ve been submitting bound manuscripts, but if I don’t tell you, who will? — those pretty covers tend never to be opened.

Remember that immense pile of submissions Millicent has to screen before going home for the day — and it’s already 6:30? Well, when she slits open an envelope that reads REQUESTED MATERIALS on the outside, she fully expects to see something like this lurking between the cover letter and the SASE tucked underneath:

/snapshot-2007-12-11-01-28-43.tiff

But in the case of the bound manuscript, she instead sees something like this:

/snapshot-2007-12-19-21-05-59.tiff

Kind of hard to miss the difference, isn’t it? And unfortunately, nine times out of ten, the next sound a bystander would hear would be all of that nice, expensive binding grating against the inside of the SASE.

Honestly, it’s not that she is too lazy to flip open the cover; she just doesn’t see why she should. Her logic may not be fair or open-minded, but it’s a fairly common argument throughout the industry: if this submitter does not know this very basic rule of manuscripts, how likely is she to know the rules of standard format? And if she does not know either, how likely is she to be producing polished prose?

Yes, this logic often does not hold water when it comes down to an individual case. But from her perspective, that matters less than we writers would like — because, as unpleasant as it is for aspiring writers to realize, her agency is going to see enough technically perfect submissions this week to afford to be able to leap to unwarranted conclusions about this one.

Don’t waste your money on binding.

Now that I have depressed you all into a stupor, let me add a final note about learning to conform to these seemingly arbitrary preconditions for getting your book read: any game has rules. If you saw a batter smack a baseball, then dash for third base instead of first on his way around the diamond, would you expect his home run to count? Would an archer who hit the bulls-eye in her neighbor’s target instead of her own win the grand prize? If you refused to pay the rent on Park Place because you didn’t like the color on the board, would you win the Monopoly game?

I can go on like this for days, you know.

My point is, submitting art to the marketplace has rules, too, and while your fourth-grade P.E. teacher probably did not impart them to you (as, if I ran the universe, s/he would have), you’re still going to be a whole lot better at playing the game if you embrace those rules, rather than fight them.

You’ll also, in the long run, enjoy playing the game more.

And remember, you’re playing this game by choice: you could, after all, make your own rules and publish your book yourself. Weigh the possibilities, and keep up the good work!

See for yourself, part V: appearances for appearances’ sake — and happy birthday, Philip!

Many thanks to all of you sweet souls who forwarded me links to the many literary and SF sites out there that commemorated what would have been my good old friend Philip K. Dick’s 79th birthday. This was the first year that I received a whole boatload of these messages, so it was great fun — rather like receiving a flotilla of birthday cards in the mail.

I needed the cheering up, I’m afraid, as usually, I throw a little dinner party on this particular day. Not only out of respect for my first serious writing teacher, but also as a birthday shindig for some of the other great artists born today: Beethoven, Sir Noël Coward, Sir Arthur C. Clarke (of 2001 and CHILDHOOD’S END fame), and of course, Author! Author!’s own beloved, wise auntie, Jane Austen.

You could do worse than to raise a glass to that crowd. But this year, I’ve just been too wiped out to allow anyone but the postman to drop by — and some days, I’m not even up to seeing him.

Thus, no dinner party this year, more’s the pity. I did a little too much last week, so this weekend, all I did was sleep and make groggy suggestions about how to maneuver the Christmas tree in order to make it stand up straight. (Which actually is necessary in our household: due to a truly spectacular bracken-and-cat interaction a few years back, we now tie the top of the tree to a ring firmly attached to the ceiling, so the tree does not need to be completely vertical in order to keep from toppling over.)

But enough about me; let’s talk about you.

While I was incapacitated, a group of my wonderful readers was holding down the fort here, trading tips on how to deal with that pesky problem, how to add a second space between sentences if a writer had mistakenly typed the whole thing thinking there should only be one. If you have even a passing interest in this topic, I implore you, check out the comments on the last two days’ posts; it’s well worth it.

We have only few rules of standard format left to cover in this series, so my first instinct was to use the text of one of Philip’s short stories for the examples. (Seemed appropriate, given that he used to mark deviations from standard format on stories I wrote for school and send them back to me for correction. What 11-year-old girl wouldn’t have loved THAT?) But since fair use permits only 50 consecutive words in a quote without explicit permission from the copyright holder, and the copyright holders in his case have a nasty habit of waving $2 million lawsuits in my general direction (and my quondam publisher’s) every time I so much as breathe his name, that didn’t seem entirely wise.

So I thought, in honor of the day, I would use a little something that I am undoubtedly entitled to reproduce here. Here is the first page of Chapter Six of my memoir:

snapshot-2007-12-17-21-59-42.tiff

Every chapter should begin like this: on a fresh page, 12 single lines (or 6 double-spaced) from the top. As with the first page of text, the only reference to the author’s name or the title should appear in the slug line, located in the upper left-hand margin. (And in answer to reader Janet’s intelligent question: the slug line should appear .5 inches from the top of the paper, floating within the 1-inch-deep top margin. I can’t believe I never mentioned that before.) The page number belongs within it, rather than anywhere else on the page.

The slug line confuses a lot of aspiring writers; until you have seen piles and piles of professional manuscripts, it looks kind of funny, doesn’t it? And when you’ve been told over and over again that a manuscript should have a 1-inch margin on all sides, it can seem counterintuitive to add a line of text, even such a short one, IN that margin.

But I assure you, it’s always been done that way. And why? Followers of this series, chant it with me now: BECAUSE IT LOOKS RIGHT.

Yes, that logic IS tautological, now that you mention it. If you have a problem with that, I would suggest taking it up with the powers that rule the universe. I, as I believe the reference above to my memoir’s troubled path makes abundantly clear, apparently do not rule the universe.

If I did, today would be a holiday for every writer on the planet. Especially the ones who are having trouble getting their work published, like, oh, Philip K. Dick, Arthur C. Clarke, and Jane Austen all did at the beginning of their fiction careers. (I just mention.)

Back to business. Placing the slug line in the header (located in Word under the VIEW menu) also enables the writer to take advantage of one of the true boons of the advent of word processing, pages that number themselves. Every so often, I will receive a manuscript where the author has, with obviously monumental effort, HAND-numbered each page, so it looks like this:

snapshot-2007-12-17-22-04-43.tiff

See how pulling the slug line down into the text messes with the spacing of the page? An entire line of text is sacrificed to it — and let me tell you, that line is not going to go quietly.

Why not? Well, what’s going to happen if new writing is inserted on a page formatted this way? That’s right — the author is going to have to go back and move each and every one of those slug lines to match the NEW pagination.

I’d show you a picture of this, but it’s just too ugly to contemplate. Trust me, it would be a heck of a lot of work.

See any other problems with this page? How about the fact that the slug line includes the word PAGE? Shouldn’t be there; just the numbers will suffice.

Did I just hear some huffs of indignation out there? “But Anne,” I hear the formatting-ambitious cry, “it’s kind of stylish to include PAGE before the page number, isn’t it? It’s just a matter of personal style — who could be hurt by including it, if I like the way it looks?”

Well, you, for starters. And why? (Chanters, ready your lungs.) BECAUSE IT JUST WOULD NOT LOOK RIGHT TO A PROFESSIONAL READER.

I’m quite serious about this; I’ve seen screeners get quite huffy about this one. :Does this writer think I’m STUPID?” Millicent is prone to huff. (Don’t answer that first question; it’s rhetorical.) “Does she think I DON’T know that the numeral that appears on every page refers to the number of pages? Does she think I’m going to go nuts and suddenly decide that it is a statistic, or part of the title?”

Don’t bait her. Do it the standard way.

Okay, do you spot any other problems? What about the fact that the first paragraph of the chapter is not indented, and the first character is in a different typeface?

The odd typeface for the first letter, in imitation of the illuminated texts hand-written by monks in the Middle Ages, doesn’t turn up all that often in manuscripts other than fantasy and YA, for one simple reason: books in that category are more likely to feature this it’s-a-new-chapter signal than others. But once again, what an editor may decide, rightly or wrongly, is appropriate for a published book has no bearing upon what Millicent expects to see in a manuscript.

Save the bells and whistles for someone who will appreciate them. Hop in your time machine and track down a medieval monk to admire your handiwork, if you like, but in this timeframe, keep the entire manuscript in the same typeface and size.

The non-indented first paragraph of a chapter is fairly common in mystery submissions, I have noticed; I’ve been told by many mystery writers that this is an homage to the great early writers in the genre, an echo of their style.

But you know what? Almost without exception, in Edgar Allan Poe’s time all the way down to our own, the EDITOR has determined the formatting that appeared on any given printed page, not the author. To professional eyes, especially peevish ones like Millicent’s, a manuscript that implicitly appropriates this sort of decision as authorial might as well be the first step to the writer’s marching into Random House, yanking off a well-worn riding glove, and striking the editor-in-chief with it.

Yes, you read that correctly: it’s sometimes seen as a challenge to editorial authority. And while we could speculate for the next week about the level of insecurity that would prompt regarding a minor formatting choice as a harbinger of incipient insurrection, is the manuscript of your first book REALLY the right place to engender that discussion?

Exactly.

If you want to make Millicent and her bosses happy — or, at any rate, to keep them reading calmly — indent every paragraph of the text should the expected five spaces. It just looks right that way.

While we’re at it, how about the bolded chapter number and title? Nothing in a manuscript should be in boldface. Nothing, I tell you. Uh-uh. Not ever.

Well, you could get away with the title itself on the tile page, but frankly, I wouldn’t chance it.

Nor should anything be underlined — not even names of books or song titles. Instead, they should be italicized, as should words in foreign tongues that are not proper nouns.

I heard that gigantic intake of breath out there from those of you who remember constructing manuscripts on typewriters: yes, Virginia, back in the day, underlining WAS the norm, for the simple reason that most typewriters did not have italic keys.

If you consult an older list of formatting restrictions, you might conceivably be told that publications, song titles, and/or foreign words (sacre bleu!) should be underlined. But trust me on this one: any agent would tell you to get rid of the underlining, pronto.

And why? All together now: because IT JUST DOESN’T LOOK RIGHT THAT WAY.

All right, campers, do you feel ready to solo? Here are two pages of text, studded with standard format violations for your ferreting-out pleasure. (I wrote these pages, too, in case anyone is worried about copyright violation or is thinking about suing me over it. Hey, stranger things have happened.)

snapshot-2007-12-17-22-11-51.tiff

snapshot-2007-12-17-22-13-22.tiff

How did you do? Are those problems just leaping off the page at you now? To reward you for so much hard work, here are a couple of correctly-formatted pages, to soothe your tired eyes:

snapshot-2007-12-17-22-14-23.tiff

snapshot-2007-12-17-22-15-34.tiff

Whenever you start finding yourself chafing at the rules of standard format, come back and take a side-by-side gander at these last sets of examples — because, I assure you, after a professional reader like Millicent has been at it even a fairly short time, every time she sees the bad example, mentally, she’s picturing the good example right next to it.

And you know what? Manuscripts that look right get taken more seriously than those that don’t. And regardless of how you may feel about Millicent’s literary tastes, isn’t a serious read from her what you want for your book?

Keep up the good work!

See for yourself, part IV: yet another great cosmic mystery explained, sort of

snapshot-2007-12-14-18-37-00.tiff

No, the statue is not a Christmas angel, but rather Nike, the winged goddess of victory, bringing a laurel wreath for reader ACD, who will be famed in song and story forevermore for the comment she posted on yesterday’s blog. Why? Because she, clever soul, wrote in with a method for using Word’s Find and Replace feature to change single spaces between sentences into double spaces within sentences. And if that’s not an achievement worthy of a laurel leaf or two, I should like to know what is.

Okay, so maybe that wasn’t the artist’s original intent with this particular statue (which comes to us courtesy of FreeFoto.com), but some celebration seemed appropriate, no?

And if THAT isn’t enough to meet whatever standard you may be cherishing for what constitutes a reason to initiate dancing in the streets, long-time reader, prolific commenter, and computer whiz Chris has once again gone far above and beyond the call of duty and written an entire blog post on the subject.

Thanks, Chris and ACD. Laurel leaves all around!

All week, I have been running through the strictures of standard manuscript format and some common deviations from it, to demonstrate just how clearly our old pal, Millicent the agency screener, discerns the differences. And let me tell you, at the end of a long day’s reading, they definitely jump out at her, and with good reason: once a professional reader gets used to seeing the similarities that pretty much all professional manuscripts share, submissions formatted in other ways might as well have UNPROFESSIONAL stamped on them in bright red ink.

And while Millicent may strive valiantly NOT to allow that impression to color her reading of the submission itself, it’s just not a good idea to assume that it won’t. She’s only human, after all.

It’s an even worse idea to assume a charitable reading for a contest entry, by the way. If anything, contest judges tend to be even more sensitive to the beauty of standard format than Millicent, for the simple reason that they’ve usually been reading a whole lot longer. The agency gig may well be Millie’s first job out of college, but the judge handed your entry may well have just retired from a long and fruitful career teaching English composition. Her fingers ache for the red pen of correction.

Then, too, most well-respected contests require some professional credentials from their judges, either as writers, editors, or teachers. Which means, in practice, that judges have often been writing in standard format themselves for years or bludgeoning other writers into compliance with its requirements.

To put it another way, other kinds of formatting won’t look right to them, either. By now, you’re probably having a similar reaction, aren’t you?

Don’t think so? Or don’t want to believe you could conceivably share any traits with Millicent? Let’s test the proposition by trying a little Aphra Behn on for size.

If you don’t know her work, you should, at least historically: as far as we know, she was the first woman paid for writing in English. (She’s also hilarious.) Here is a page from THE FAIR JILT (1688):

snapshot-2007-12-14-20-23-16.tiff

You could tell instantly that there was something wrong here, couldn’t you, and not just because Miranda’s trying to seduce her priest? (For convent, read monastery.) Set aside her practically Dickensian affection for semicolons for the moment — which would tend to turn off a modern Millicent pretty quickly — and try to tote up in your mind all of the deviations from standard format.

To refresh your memory and gladden your now-sharpened eyes, here’s what it should have looked like:

snapshot-2007-12-14-20-24-37.tiff

Got your list of problems in hand? Let’s take the problems on the first version from the top of the page: the incorrect version does not have a proper slug line. (For those of you joining us late, a slug line is AUTHOR’S LAST NAME/TITLE/PAGE #, repeated on every page of the text.)

Seeing this lone page out of context, it’s quite obvious why a slug line is a dandy idea, isn’t it? Without a slug line, it would be virtually impossible to return this wandering page back into the manuscript from whence it came. “Who wrote this?” Millicent cries in ire, glaring around her cubicle at the 47 manuscripts lying there. “It could be from any of these!”

At least Ms. Behn thought to number the pages of Example #1 — but did you catch the problem with how she did it? The page number is in the bottom right-hand margin, not in the slug line, where it belongs.

Did you catch any other difficulties? What about the 10-point type, which will strain Millicent’s already overworked eyes? Or the Ariel typeface? There is nothing inherently wrong with either, but when she’s used to seeing practically every manuscript that heads out of the agency to publishing houses in 12-point Times New Roman, it (chant it with me here) just doesn’t look right.

Anything else? What about that right margins? Mighty straight, isn’t it? That look proper to you?

It’s called block-justification, and it’s another problem that can be laid squarely at the feet of those who insist that a manuscript and a published book should be identical. The text in many published books, and certainly in many magazines and newspapers, is spaced so that each line begins at exactly the same distance from the left-hand edge of the page and ends (unless it’s the last line of a paragraph) at exactly the same distance from the right-hand edge of the page.

Which, to let you in on why this type of neatness bugs professional readers, renders skimming quite a bit more difficult. Fewer landmarks, as it were; to the glancing eye, practically every line of narrative text resembles every other. To those of us used to the ragged right margins and even letter spacing of standard format, it’s actually kind of hard to read.

So there’s quite a bit in Example #1 that’s distracting, isn’t there? Doesn’t help sell the text, does it?

Okay, all of these rhetorical questions are beginning to make me dizzy, so I’m going to wind down for the day. But before I do, let’s take one more look at Example #2, the one Millicent and a contest judge would like:

snapshot-2007-12-14-20-24-37.tiff

Now, let’s take a gander at the same page in business format:

snapshot-2007-12-14-20-26-40.tiff

Startlingly different, isn’t it, considering that I made only two formatting changes? (In case you missed one or the other, all I did was I eliminate the indentations at the beginning of each paragraph and skipped a line between paragraphs.) This, of course, is the norm for business correspondence, as well as for most of the text currently posted on the Internet.

Including this blog. It drives me NUTS that my blogging program won’t allow me to indent paragraphs.

And why? Because it just doesn’t look right. In a contest entry, business formatting is often grounds all by itself for knocking a manuscript out of finalist consideration.

Finding yourself asking why again? Well, to a professional reader, the differences between the last two examples would be more than visually jarring — they’d be downright confusing. In standard format, the only reason for a skipped line between paragraphs would be a section break, so Millicent would be expecting the second paragraph to be about something new.

Okay, so a misconception like that might distract her attention for only few consecutive seconds, but let’s not kid ourselves: Millicent is spending less than a minute on most of the submissions she rejects — it’s actually not all that uncommon for her not to make into the second or third paragraph before reaching for the SASE and a copy of that annoying form rejection letter.

Time loss is not the only reason she might take umbrage at momentary confusion. Let me let you in on a little secret: professional readers, especially those who inhabit agencies and publishing houses, are not overly fond of having their mental image of the story they are reading at the moment jarred.

How do I know this? Well, for one thing, they commonly refer to it as being tricked. As in, “I hate being tricked by a first paragraph that is about someone other than the protagonist.”

There’s a practical basis to this dislike, of course, but it’s kind of complicated. I wrote a couple of fairly extensive posts on the subject last year (here’s a link to the first, and here’s a link to the second, in case you’re interested), but here is the thumbnail version.

Comfortably seated?

To get through all of those manuscripts she’s assigned to screen each week, Millicent has to read quite quickly. If she decides to pass a manuscript on to the next level, she is going to need to be able to tell her boss what the book is about: who the protagonist is, what the conflict is, and why that conflict is important enough to the protagonist for the reader to be drawn into it.

Basically, she’s going to need to be able to pitch it to the higher-ups at the agency, just as the agent is going to have to do in order to sell the book to an editor, and an editor is going to have to do in order to convince HIS higher-ups that the publishing house should acquire the book. And, often, as first-round contest judges will need to do on an evaluation form in order to pass an entry onto the next round.

Okay, brace yourself, because explaining what comes next involves delving into one of the great cosmic mysteries. It’s not for the faint of heart.

Remember earlier in the week, when I mentioned that agents and editors don’t read like other people? Well, one of the primary differences is that from line one of page one, they’re already imagining how they’re going to pitch this book.

So if paragraph 2 or 3 (or page 2 or 3) suddenly informs them that their mental patter has been about the wrong character, they feel as if they’ve been backing the wrong horse. And while there may have been any number of perfectly reasonable narrative reasons for the text to concentrate upon an alternate character for the opening, unless the writing AND the story have already really wowed Millicent, her resentment about being [tricked} about the identity of the protagonist if often sufficient to make her reach for that SASE and form letter.

Feel free to go scream into a pillow over that last piece of logic; you don’t want to keep that kind of existential cri de coeur pent up inside. I’ll wait until it’s out of your system.

Feel better? Good. Before you go rushing off to see if your opening paragraphs might be open to an interpretation of trickery — because, for instance, you might have taken the bold authorial step of noticing that there is more than one human being in the world, and reported a piece of action accordingly — let’s return to the formatting issue that prompted my little segue into the psychology of resentment. Can we extrapolate any practical lesson about business format from it?

You bet your boots we can: it’s not a good idea to give the impression of a section break where there isn’t one.

There’s a lot more psychodrama than one might think involved with these formatting choices, isn’t there? I’ll wrap up this series next time, to spare us further emotional toll. Keep up the good work!

Entr’acte: please DON’T just take my word for it

After yesterday’s post, a reader wrote in to take issue with my stand about the burning issue of whether the language has, without the intervention of the English professors of the world, spontaneously changed to require only one space between sentences and after colons, rather than two. And, as you may perhaps be able to tell from that last sentence, it’s a topic upon which, as an editor, I have some fairly strong feelings.

After I was well into my fourth page of response, it occurred to me that the comment sections aren’t subject-searchable. So I’m going to put off the next installment in my series on how and why standard format is so easily recognizable to professional readers in order to devote an entire post to the issue, where future readers will be able to track it down.

Fasten your seatbelts; I’m about to go to town.

Every time I do a post on standard format, readers write in to tell me that the rules have changed, on this point or on others. And frankly, they SHOULD be commenting, if they believe I have misspoken, or even if they feel a particular point requires further elucidation: false modesty aside, quite a few people do read this blog on a regular basis, and the last thing that I want to do is lead anyone astray inadvertently.

So please, folks, keep sending in those constructive comments.

Apart from the community-support reason to ask follow-up questions, there is another, more self-interested reason that you should consider giving a shout if you think I’ve just told a real whopper: no writer, aspiring or otherwise, should apply a rule to her book without understanding WHY its application is a good idea.

Yes, even with something as basic as standard format. If a particular suggestion doesn’t make sense to you, PLEASE don’t do it just because I say so. Do it because you have thought about it and decided that trying it might help you market your writing.

I know, I know: life would be a whole lot easier if it came with a foolproof set of directions, and nowhere it that more true than in one’s first approaches to the publishing industry. It’s definitely confusing to a newcomer, fraught with unspoken expectations and counterintuitive requirements. As someone who has spent a lifetime around it, I could just give you a list of standard format requirements, dust off my hands, and traipse off to finish my holiday shopping.

That’s not my style, however. I like to take the time to explain the rules, both to render submission less of a big, ugly mystery and to give my readers a chance to make up their minds for themselves. Call me wacky, but in the long run, I think my way helps people more than pronouncements from on high.

Speaking of pronouncements from on high, my correspondent began, charmingly, by quoting one of mine:

“In fact, in all of my years writing and editing, I have never — not once — seen a manuscript rejected or even criticized for including the two spaces that English prose requires after a period or colon. ”

Have you heard of a manuscript being rejected for using only ONE space between sentences? Within the past five years or so?

Isn’t that a trenchant question? Isn’t it about time I stopped yammering about the desirability of discussion and got around to answering it?

Here’s the short answer: rejected SOLELY upon that basis, no; criticized as unprofessional, yes, often. Knocked out of finalist consideration as contest entries, absolutely. And I’ve certainly heard it listed among several equally subtle points that led to rejection at agencies; basically, like the other minor restrictions of standard format, it’s contributes to the sense that a writer just doesn’t know the ropes.

The irony, of course, is that the sources that claim the language HAS changed — and permanently, at that — tend to insist that skipping the second space after a period or colon, as our dear old white-headed English teachers taught us to do, automatically stamps a manuscript old-fashioned, obsolete, and generally silly.

How do they justify this? The logic, as I understand it, runs thus: since printed books, magazines, newspapers, and to a great extent the Internet have been omitting these spaces in recent years, the language must therefore have changed. So much so that not only is leaving out the second space now permissible — which it definitely was not until very recently; Paula’s estimate of the last five years is pretty accurate — omitting it is now REQUIRED.

That sounds very serious, doesn’t it? Scary, even. The problem is, if it is required, why isn’t the industry enforcing it in the ways that formatting restrictions are generally enforced, by agents and editors asking writers to change their submissions accordingly?

I’m not being flippant about this: while this rather radical formatting rule change has been popping up in a lot of fora that give advice to aspiring writers over the past five years, the actual practices of the industry have seemed to be the engine behind the change. I have literally never seen (or heard) an argument in favor of omitting the second space made by anyone who works within the publishing industry.

At least not about MANUSCRIPTS.

Printed books, yes — and here, I think, is where the confusion lies, because many publishers have made this change in their newer releases. Essentially, the proponents of eliminating the second space between sentences are arguing that what one sees in print is what one should reproduce on the manuscript page.

As I pointed out yesterday, publishers have made this shift in order to save paper. Which, as those of you who followed this summer’s Book Marketing 101 series already know, is most emphatically NOT the goal of manuscript format, which aims toward ease of reading and hand-editing.

Omitting that second space does, as I mentioned yesterday, render it considerably harder to write corrections on hard copy. It may not seem like a lot of room, but believe me, when you’re trying to make four grammatical changes within a single sentence legibly, any extra bit of white space is a boon.

Hey, carrots are room-consuming. So are scrawls that read confusingexpand this, or Aristotle who?, all of which editors have bestowed upon my manuscripts at one time or another.

I suspect that the underlying assumption of the second-space elimination movement is that editing on hard copy has gone the way of the dinosaur (it hasn’t), just because it is now feasible to send and edit manuscripts electronically. But just because it is technically POSSIBLE to eliminate paper from the process doesn’t mean that it occurs in practice all the time, or even very often.

Remember when Internet-based shopping first became popular, and technology enthusiasts assured us all confidently that the supermarket and shopping mall would be obsolete within a decade? Turns out that a lot of people still wanted to squeeze melons and try on clothes before they bought them. Who knew?

Also, for the argument that the extra spaces are obsolete to makes sense on a practical level — or, at minimum, to generate the levels of resentment amongst agents and editors that its proponents predict — the industry would have to expect that every submission would be camera-ready. In other words, in EXACTLY the format that it would appear in the finished book.

Seeing a problem here?

As those of you who have been following the current See For Yourself series are already aware, standard format for MANUSCRIPTS has little to do with how BOOKS are formatted. As I have been demonstrating for the past few days, manuscripts differ in many important respects from the format the Chicago Manual tells us to expect in a published book, or that AP style urges us to produce in a magazine or newspaper.

Which prompts me to ask: is it really so astonishing that spacing would also differ? And why would a change in publishing practice necessarily alter what professional readers expect to see in a manuscript — especially when that alteration would unquestionably make their jobs harder?

And that, in case you were interested, is why I don’t embrace the practice of eliminating the second space between sentences in manuscripts. Until I see strong evidence that agents, editors, and contest judges frown upon the extra space, I’m going to continue to recommend it.

So there.

I can certainly understand why aspiring writers who had gone the single-space route would be miffed at this juncture, though; changing that fundamental an aspect of a text could eat up a LOT of time. As, indeed, my insightful correspondent pointed out:

It took a lot of effort to train myself to STOP using the two spaces. It’s one of those grammatical rules that seems to have all but disappeared (much like the rather perplexing fad to omit the comma before the word “too”). If it’s necessary, I suppose there’s an easy “find and replace” way to correct my manuscript to add an additional space between sentences?

I’m very glad that the commenter brought up the comma elimination fad, because it provides a perfect parallel to what has happened with the spaces. Just because a rule of grammar’s relaxation becomes common doesn’t mean that the rule itself has disappeared; it just means that breaking the rule has become marginally more acceptable.

For instance, these days, few people other than my mother would stop a conversation in order to correct a speaker who referred to “everyone and their beliefs,” but technically, it remains incorrect. To preserve subject-object agreement, it should be “everyone and his beliefs” or “everyone and her beliefs.” The reason for this shift is primarily sociological, I suspect: when American businesses (and television writers) began to take active steps to make language more friendly to women, the incorrect version sounded less sexist, and thus became widely accepted.

Does that mean that “everyone and their beliefs” magically became grammatically correct overnight? Not on your life. And the better-educated the intended reader- or listenership for the sentence, the more likely that the error will raise hackles.

Had I mentioned that Millicent, along with pretty much everyone who works in her agency, was probably an English major? Heck, she probably wrote her senior thesis on this kind of colloquial speech.

The fact is, the grammatical rule about the requisite number of spaces between sentences and after colons HASN’T changed — the PRACTICE has in many published works; in manuscripts, academic work (almost always the last to accept any sea change in the language), and private writing, the rule most emphatically has not.

And, as with splitting infinitives or ending sentences with prepositions, while most people won’t care, the ones who DO care feel very strongly about it indeed. To them, it’s more serious than formatting: it’s a matter of literacy.

That may seem harsh, given that most of the aspiring writers who have embraced this practice report that they are doing it because some apparently authoritative source told them to make the switch — but tellingly, those sources’ certainty on the matter didn’t stop howls of protest from the professional reading community when Miss Snark (among others) suddenly started advising aspiring writers to leave it out. The result was pretty dramatic: mysteriously, half the submissions agents received were harder to read, and the change happened more or less overnight — and since most agents don’t read even the major writing blogs, it seemed to come out of nowhere.

How loud were those howls, you ask? Suffice it to say that the grumbles continue to this day. No one who edits text for a living would vote for this particular change. To professional eyes, it just looks wrong.

To get return to my correspondent’s last comment, I don’t know of an easy way to make the change universally, alas; Word’s grammar checker currently accepts both single and double spaces between sentences as correct, treating it as a stylistic choice rather than a grammatical one. (If the language had actually changed to require only a single space, presumably Word would follow, eventually.) Like most of the population, the good folks at Microsoft seem perplexed by the dual standard.

Yes, it’s a pain for the writer — but as you have probably already noticed, the industry is not exactly set up to minimize effort for writers. Sorry. If I ran the universe…well, you know the rest.

If anyone reading this HAS figured out a simple way to make the change universally throughout a document, PLEASE write in and share it with the rest of us. Aspiring writers the world over will bless your name, and who wouldn’t want that?

A wiser person would probably sign off now, but I’m going to bite the bullet and bring up the question that is probably on many, many minds at this juncture: barring a flash of insight from a reader or a well-timed act of celestial intervention, could you get away with retaining the single-space convention in a document already written?

As you may have gathered, I would not advise it, especially in a contest submission. However, it really is up to the individual writer. As much as writers would LIKE for there to be a single standard upon which every single person in the industry agreed, it just doesn’t happen. There are exceptions in what individual agents and editors want; you might strike lucky.

If you DO decide to go the single-space route (picture me rending my garments here), make absolutely certain that your manuscript has NO other problems that might trigger Millicent’s ire. Also, be prepared for an agent to ask to make the change before the manuscript is submitted to editors — and, if asked, do it cheerfully and without explaining at length why you originally embraced the single-space practice.

Not that YOU would do such a thing, of course, but for those who don’t know better: agents and editors tend not to be amused when writers of first books lecture them on how the industry has changed, and they should change with it.

And this is definitely an instance where folks outside the industry have been making pronouncements about how the industry should operate for quite a while. Even if you are completely polite in how you express it, chances are that the last writer who made the case to Millicent’s boss was not.

The word Luddite may actually have been uttered.

One more caveat before I sign off: I would caution any aspiring writer against assuming that any single problem, formatting or otherwise, was the ONLY reason a manuscript was getting rejected. Most of the time, it’s quite a few reasons working in tandem– which is why, unfortunately, it’s not all that uncommon for Millicent and her cohorts to come to believe that an obviously improperly-formatted manuscript is unlikely to be well-written. So changing the spaces between sentences alone probably isn’t going to be the magic bullet that results in instant acceptance.

Whatever course you decide to pursue, though, make it YOUR decision — and stick to it. Don’t leap to make every change you hear rumored to be an agent’s pet peeve unless you are relatively certain in your heart of hearts that implementing it will make your manuscript a better book.

Yes, even if the suggestion in question came from yours truly. It’s your manuscript, not mine.

Thanks for the great question, Paula, and everybody, keep up the good work!

See for yourself, part III: God bless the Millicents, every one

For the last couple of days, I’ve been pursuing the dual goals of trying to show you just how obvious it is to a professional reader when a submission ISN’T in standard manuscript format (as opposed to being set up to ape the format of published books) and to drum up a little holiday sympathy for Millicent, everybody’s favorite agency screener.

She’s the Tiny Tim of the literary world, you know; at least the Bob Cratchits a little higher up on the office totem pole get paid, but our Millie often doesn’t. Even if she’s not an intern, she’s still unlikely to be paid very much. Her hours are typically long, and quite a lot of what she reads in the course of her day is, let’s face it, God-awful.

Yes, that thought that suddenly sprang into your mind is precisely right: rejecting queries and manuscripts by the score IS considered on-the-job training for a fledgling agent, in much the same way as an editorial assistant’s screening manuscripts at a publishing houses is the stepping-stone to becoming an editor.

You didn’t think determining a manuscript’s literary merits after just a few lines of text was a skill that came naturally, did you?

The aspiring writer’s learning curve is often not dissimilar to Millicent’s, actually: no one is born knowing the rules of manuscript formatting. (Okay, so I practically was, growing up around so many writers, but that’s a rare exception.) Like Millicent, most of us learn the ropes only through reading a great deal.

She has the advantage over us, though: she gets to read books in manuscript form, and most aspiring writers, especially at the beginning of their journeys to publication, read mostly books. The format is, as I believe that I have pointed out, oh, several hundred times before in this very forum, quite different.

So what writers tend to produce in their early submissions are essentially imitations of books. The problem is, there are many reasons that a manuscript in book format would be hard for an agent or editor to handle — and not merely because the individual pages would appear unprofessional to Millicent.

For starters, published books are printed on both sides of the page, manuscripts on one. Why the difference, in these days of declining tree populations and editors huffily informing writers at conferences that paper is expensive?

Simple: it’s easier to edit that way.

Believe it or not, even in these days of widely available word processors, most professional editing is still done by hand. It’s hard to give trenchant feedback while traveling in a crowded subway car if you have to maneuver a laptop, and many agencies remain far too virus-fearful to allow their employees solicit attachments from writers who aren’t already clients. (Even those who do generally have a policy that forbids the opening of unsolicited attachments.)

But ultimately, most editors edit in hard copy because they prefer it. The human eye is, of course, to blame for this: reading comprehension drops by about 70% when the material is presented on a computer screen; the eye tends to skim.

Which is why — you can hear this coming, can’t you? — a wise writer always reads her ENTIRE manuscript IN HARD COPY before submitting it to anyone even vaguely affiliated with the publishing industry. It’s much, much easier to catch typos and logic problems that way.

Manuscripts should also be typed (don’t laugh; it’s not unheard-of for diagrams to be hand-drawn in submissions, or for late-caught typos to be corrected in pen), double-spaced, and have 1-inch margins all the way around. To call upon our old friend Dickens again, an average page of a manuscript should look like this:

snapshot-2007-12-13-00-09-57.tiff

(If you’re having trouble seeing specifics, or just aren’t seeing an image at all, try right-clicking on the image and saving it to your hard disk.)

To give you some idea of just how difficult — or even impossible — it would be to hand-edit a manuscript that was NOT double-spaced or had smaller margins, take a gander at this little monstrosity:

snapshot-2007-12-13-00-11-28.tiff

Reader-hostile, isn’t it? Even with nice, empty back pages upon which to scrawl copy edits, trying to cram spelling or grammatical changes between those lines would be well-nigh impossible. Knowing that, Millicent would never dream of passing such a manuscript along to the agent who employs her; to do so would be to invite a lecture on the vicissitudes of the editorial life.

Don’t tempt her just to reject it unread — and don’t, I beg you, provide the same temptation to a contest judge.

You know what I’m talking about, don’t you, past contest entrants and submitters who wanted to squeeze in a particularly exciting scene before the end of those requested 50 pages? Faced with a hard-and-fast page limit for submission, some wily writers will shrink the font or the margins, to shoehorn a few more words onto each page. After all, who is going to notice a tenth of an inch sliced off a left or right margin, or notice that the typeface is a trifle smaller than usual?

Millicent will notice, that’s who, and practically instantly. As will any reasonably experienced contest judge; after hours on end of reading 12-point type within 1-inch margins, a reader develops a visceral sense of when something is off.

Don’t believe me? Go back and study today’s first example, the correctly formatted average page. Then take a look at this:

snapshot-2007-12-13-00-13-48.tiff

I shaved only one-tenth of an inch off each margin and shrunk the text by 5% — far less than most fudgers attempt. Yet admit it — you can tell it’s different, can’t you, even without whipping out a ruler?

So could a professional reader. And let me tell you, neither the Millicents of this world nor the contest judges tend to appreciate attempts to trick them into extraneous reading. Next!

The same principle applies, incidentally, to query letters: often, aspiring writers, despairing of fitting a coherent summary of their books within the standard single page, will shrink the margins or typeface. Trust me, someone who reads queries all day, every day, will be able to tell.

The other commonly-fudged spacing technique involves skipping only one space after periods and colons, rather than the grammatically-requisite two spaces. Frequently, writers won’t even realize that this IS fudging: ever since published books began omitting these spaces in order to save paper, I’ve seen a theory propounded all over the Internet (and sometimes even in writing classes, where the teachers should know better) claiming that skipping the extra space is obsolete. Frequently, the proponents will insist that manuscripts that include the space look old-fashioned to agents and editors.

Well, guess what: standard manuscript format IS old-fashioned, by definition; that fact doesn’t seem to stop anyone in the industry for using it. In fact, in all of my years writing and editing, I have never — not once — seen a manuscript rejected or even criticized for including the two spaces that English prose requires after a period or colon.

I have, however, heard endless complaint from professional readers — myself included — about those second spaces being omitted. Care to guess why?

Reward yourself with a virtual candy cane if you said that cutting those spaces throws off word count estimation; the industry estimates assume those doubled spaces. And give yourself twelve reindeer if you also suggested that omitting them renders a manuscript harder to hand-edit.

We all know the lecture Millicent is likely to get if she forgets about that, right?

Again, a pro isn’t going to have to look very hard at a space-deprived page to catch on that there’s something fishy going on. Since Dickens was so fond of half-page sentences, the examples I’ve been using above won’t illustrate this point very well, so (reaching blindly into the depths of the bookshelf next to my computer), let’s take a random page out of Elizabeth Von Arnim’s VERA:

snapshot-2007-12-13-00-16-24.tiff

There are 310 words on this page; I wasn’t kidding the other day about how far off the standard word count estimations were, obviously. Now cast your eye over the same text improperly formatted:

snapshot-2007-12-13-00-18-09.tiff

Doesn’t look much different to the naked eye, does it? The word count is only slightly lower on this version of this page — 295 words — but enough to make quite a difference over the course of an entire manuscript.

So I see some hands shooting up out there? “But Anne,” I hear some sharp-eyed readers cry, “wasn’t the word count lower because there was an entire line missing from the second version?”

Well spotted, criers-out: the natural tendency of omitting the second spaces would be to include MORE words per page, not less. But not spacing properly between sentences was not the only deviation from standard format here; Millicent, I assure you, would have caught two others.I tossed a curve ball in here, to make sure you were reading as closely as she was.

Wild guesses? Anyone? Anyone?

The error that chopped the word count was a pretty innocent one, almost always done unconsciously: the writer did not turn off the widow/orphan control, found in Word under FORMAT/PARAGRAPH/LINE AND PAGE BREAKS. This insidious little function, the default unless one changes it, prevents single lines of multi-line paragraphs from getting stranded on either the bottom of one page of the top of the next.

As you may see, keeping this function operational results in an uneven number of lines per page. Which, over the course of an entire manuscript, is going to do some serious damage to the word count.

The other problem — and frankly, the one that would have irritated a contest judge far more, but probably Millicent slightly less — was on the last line of the page: using an emdash (“But—”) instead of a doubled dash. Here again, we see that the standards that apply to printed books are not proper for manuscripts.

Which brings me back to today’s moral: just because a particular piece of formatting looks right to those of us who have been reading books since we were three doesn’t mean that it is correct in a MANUSCRIPT. Millicent reads manuscripts all day; contest judges read entries for hours at a time. After a while, a formatting issue that might well not even catch a lay reader’s attention can begin to seem gargantuan.

As I pointed out yesterday, if the writing is good, it deserves to be free of distracting formatting choices. You want agents, editors, and contest judges to be muttering, “Wow, this is good,” over your manuscript, not “Oh, God, he doesn’t know the rules about dashes,” don’t you?

Spare Millicent the chagrin, please; both you and she will be the happier for it. Keep up the good work!

See for yourself, part II: the little things matter, honest

Yesterday, I began a compare-and-contrast exercise, showing common examples of the first pages of submissions and fine-tuning your binoculars so you might see how our old friend Millicent the Agency Screener might view them. And as those of you who read the post can attest, it was pretty obvious that the professionally-formatted title page won the beauty contest hands-down.

After I posted it late last night, I heard wee pixie voices bearding me. “But Anne,” I heard these winsome creatures pipe, “aren’t you assuming that Millicent’s pretty shallow? Whenever I’ve heard agents and editors asked at conferences or on their websites about whether cosmetic issues can get a manuscript rejected, they always reject the notion with scorn. Isn’t it the writing that matters, ultimately?”

Well, yes and no, querying sprites. Naturally, the writing matters MOST — but it is not, as many aspiring writers assume, the only issue in how a professional reader will perceive the polish of a manuscript.

But that doesn’t stop folks from talking about it as though it were the only issue, does it?

And I suspect that’s not just because a sane, sensible individual with a reputation to protect is unlikely to stand up in front of 500 eager potential submitters and say, “Look, if you’re planning to submit a grimy photocopy of your book, or insist upon presenting it in 10-point type, or not indenting your paragraphs, just don’t bother to query me.” Instantly, 500 pens would scrawl on 500 programs, DO NOT QUERY THIS ONE.

Which would rather defeat the purpose of the agents coming to the conference to recruit new clients, wouldn’t it?

They learn to be careful: an agent or editor doesn’t have to speak at many conferences (or blog for very long) before recognizing that anything they about submissions is likely to be repeated with the éclat of a proverb for years to come amongst the writing community. I’ve heard offhand comments made from the dais, or even jokes, being debated for hours in conference hallways, and some of Miss Snark’s pronouncements have been more commented upon than St. Paul’s second letter to the Corinthians.

Okay, so that’s a slight exaggeration. My point is, such speakers are in extreme danger of having everything they say quoted back to them as an inflexible rule.

Which is why, I have to say, I don’t feel too many qualms about presenting the rules of standard format as inflexible rules. We are talking, after all, about an industry that both values creativity and considers submitting a book proposal in anything but a black folder dangerously radical.

Presentation issues definitely do matter — which is, again, not to say that the quality of the writing doesn’t. But — and this is a BIG but — rejection decisions are often made on page 1 of a manuscript. Sometimes even within the course of the first paragraph. And if the manuscript is hard to read, due to a funky typeface or odd spacing or just plain poor print quality, it may not be read at all.

And the person who announced that from the dais at a literary conference would be covered head to foot with flung tomatoes in twenty seconds flat.

To the eye of someone who reads manuscripts for a living, professional formatting is simply the least distracting way a book can possibly be presented. Perversely, adhering to the industry’s cosmetic expectations renders it MORE likely that an agent or editor will concentrate upon the beauty of the writing, not less.

So instead of thinking of the rigors of standard format as a series of unimportant (or even silly) superficial choices, try regarding them as translating your calling card, a means of catching Millicent’s tired eye and informing her that this is a manuscript that should be taken seriously.

Because she can’t fall in love with your good writing until she reads it, can she?

My, that was a long preamble, wasn’t it? Let’s get back to the nitty-gritty.

Yesterday, I showed how the first page of text does not, from a professional perspective, make an adequate substitute for a title page. Instead of being a replica of a hoped-for book cover, as many submitters produce, or a shouted-out declaration of the book’s title and who wrote it, the properly-formatted title page is a quiet, practical piece of paper, containing a specific set of marketing information. It should look, in case you missed it, like this:

snapshot-of-ultra-pro-title.tiff

Like everything else in the manuscript, the title page should be entirely in 12-point type. No matter how cool your title page looks with 24-point type, resist the urge, because Millicent will be able to tell from across the room if you didn’t:

snapshot-2007-12-11-22-18-42.tiff

Take a look at the first example again, then the second. Notice any other dissimilarities?

If you said that Mssr. Smith’s title page included both a slug line (the author’s name and title in the upper right margin of the page) and a page number in the bottom right corner, give yourself a gold star for the day. Add whipped cream and walnut clusters if you mentally added the reason that those additions are incorrect: because the title page is not the first page of text. Technically, it should not be numbered.

This means, incidentally, that the title page should not be counted as one of the 50 pages in those 50 pages the agent of your dreams asked you to submit, either. Nor would it count toward the total number of pages for a contest entry.

On both the title page and elsewhere, I would highly recommend using either Times, Times New Roman, or Courier typefaces, both here and in the manuscript as well, as these are the standards of the industry.

I know, I know: another cosmetic weirdness. But like some of the other strictures of standard format, there’s a pretty good reason for this one: word count estimation is predicated upon these typefaces. The Times family is estimated at 250 words/page; Courier at 200. So a 400-page manuscript in Times New Roman is assumed to be roughly 100,000 words. (To make the math clear, 400 x 250 = 100,000.)

Now, in actual fact, it’s probably closer to 115,000 words; as any writer who has compared the estimated word count for her book with the total her word processing program provides, they tend to differ wildly. But word count, like beauty, is in the eye of the beholder: a novelist whose title page reported, accurately, that her 400–age novel was 115,000 words might well see it rejected out of hand on the grounds that it was too long.

Why? Well, math may not have been Millicent’s best subject (the inmates of agencies were overwhelmingly English majors), but she can do third-grade math in her head: 115,000 words at 250 words/page would equal a 460-page manuscript. That’s quite a bit longer than editors tend to expect first novels in most genres to be.

In other words, next!

“But Anne,” I hear you cry, “why is Millicent estimating at all? If she wants to know how long it is, why doesn’t she just flip to the last page and check the page number?”

I could give you a long song and dance about how much her wrists hurt from opening all those query envelopes all day, or how her secret midnight e-mail orgies have rendered pinching a torture, but in practice, the answer is far less personal: because the industry doesn’t work that way.

Also, how exactly could she manage to turn to page 400 of a requested 50-page submission?

Let’s turn to the first page of the submission, to see how much of a difference font and typeface make at first glance. Here’s a correctly-formatted page 1 in Times New Roman:

snapshot-2007-12-11-22-20-23.tiff

Pretty spiffy, eh? But definitely not how it would appear in a published book.

Here is the same page, also correctly formatted, in Courier. Note how many fewer words per page it allows:

snapshot-2007-12-11-22-22-42.tiff

Got both of those firmly imbedded in your brainpan? Good. Now format your first pages that way for the rest of your natural life.

Wanna see why it’s a good idea? Take a gander at the SAME first page, but not in standard manuscript format. See how many deviations you can spot:

snapshot-2007-12-11-22-23-50.tiff

Interesting what a difference a few small formatting changes can make, isn’t it? It’s exactly the same WRITING — but it just doesn’t look as professional. To Millicent, who reads hundreds of pages per day, the differences between the three could not be clearer.

And yet there were really very few deviations from standard format here. For those of you playing at home, the typeface is Georgia; the chapter title is in the wrong place, and there isn’t a slug line. Also, the page is numbered in the wrong place — the default setting, incidentally, in many word processing programs.

Again, none of these infractions against the rules of standard format are serious enough to cause Millicent to throw up her hands as soon as she notices them, giving up on the last manuscript. But when poor formatting is combined with literary experimentation — like, say, that paragraph-long first sentence — which do you think she is going to conclude, that Dickens is a writer who took the time to polish his craft, or that he just doesn’t know what he’s doing?

And that, my friends, is why you should pay attention to the little details. The longer you remain in the business, the more those little things will strike you as just, well, matters of right and wrong. As, fortunately or not, they do Millicent and her ilk.

More show-and-tell follows tomorrow. Keep up the good work!

See for yourself, or, Millicent may have a point this time

snapshot-2007-12-11-01-22-46.tiff
First things first: Boston-area readers, mark your calendars, because next month, I’m going to be giving a talk, The Multiple Myths of Philip K. Dick, at Harvard next month. Saturday, January 26th, to be precise, from 10 am to noon. I shall be joined by the excellent David Gill of Total DickHead fame. Advance registration is strongly encouraged, and I would love to see some of you there!

And in answer to that huge question mark hanging in the air above the heads of those of you who have been following my memoir’s saga faithfully for the last 2+ years: yes, I shall be speaking on precisely what you think I couldn’t possibly be. Not all the beans will be spilled, naturally, but I anticipate a fair number escaping the sack.

It’s all part of the festivities at Vericon, the Harvard/Radcliffe Science Fiction Association’s annual convention. I am especially pleased by the invitation to speak, for back in the dim days of antiquity, I was one of the founding members of HRSFA — where, if memory serves, I was known there as “the girl,” to give you a rough indication of how many of us there were. It seems odd in retrospect, but then, nice Ivy Leaguers pretended that they didn’t read SF, by and large; we had a hard time getting Harvard even to recognize the association. Now, it’s one of the largest clubs on campus.

As Kurt Vonnegut would have told us all: and some people say there’s no such thing as progress.

Back to work. As you may have noticed, I’ve been quiet for the last few days, having recently returned from giving a completely different talk: a species of my favorite class to teach to writers, a blow-by-blow on how VERY different a professional manuscript looks from, well, any other stack of paper an agent or editor might receive in the mail. I love teaching it.

Admittedly, it’s a trifle depressing to watch the inevitable cloud of gloom descend upon my students as they begin to realize just how many small mistakes there are that can result in a manuscript’s getting rejected — but it’s a pure joy to watch those brows unfurrow and those shoulders unclench as their owners learn that there is something they can DO about improving their books’ chances of success.

Over the next few days, I am going to attempt a similar trick at a distance and, like the Flying Wallendas, without a safety net. Drum roll, please: in the spirit of that old chestnut, SHOW, DON’T TELL, I shall demonstrate just how different a manuscript that follows the rules looks from one that doesn’t.

Hold on tight.

Writers often overlook odd formatting as a reason that a manuscript might have been rejected. Certainly, other reasons get a lot more airplay, particularly at writers’ conferences.

If you want to take a long, hard look at some of the better-discussed reasons, I would urge you to gird your loins and plunge into the FIRST PAGES AGENTS DISLIKE category at right. For those of you who missed it, last autumn, I went over list of knee-jerk rejection reasons given by a group of agents going over a stack of actual submissions at a conference, one by painful one. Because so many of the reasons caused writerly blood to boil and learned eyebrows to hit ceilings, I was sorely tempted to re-run that series while I was ill this fall, but in 2006, it took up more than three weeks’ worth of posts to cover the topic. Of late, I have had other proverbial fish to fry.

As we are heading into the long, dark days of winter, however, while agents and editors are cuddled up all snug in their offices, reading the manuscripts they hadn’t gotten to over the previous eleven months, it seemed like a good time to revisit the most common mistakes of them all, deviations from standard format for manuscripts.

Not to be confused with what is correct for published books.

In answer to all of the cries of “Huh?” that elicited from readers new to this site, a professional manuscript SHOULD differ from the published version of the same book in a number of subtle but important ways. All too few aspiring writers realize this, a fact that is unfortunately quite obvious to an agent, editor, contest judge, etc., from practically the moment their eyes light upon a submission.

Why is it so very apparent? Because much of the time, writers new to the business clearly go out of their way to format their submissions to resemble published books, in the mistaken belief that this will make their work seem more professional.

The opposite is generally true — and often, it’s apparent as early as the title page.

(If the implications of that last assertion made you dizzy — if, for instance, you found yourself picturing our old pal Millicent the agency screener pulling a submitted manuscript out of its envelope, casting a critical eye over the first page, hooting, and stuffing the whole thing into the handy SASE — try placing your head between your knees and breathing deeply. I’ll wait until you recover.)

The most common initial signal is the absence of any title page whatsoever. Many submitters, for reasons best known to themselves, omit the title page altogether — often, I suspect, because they are unaware that a professional book-length manuscript ALWAYS has a title page.

To set your minds at ease, forgetting to include a title page almost certainly won’t prevent Millicent from reading your manuscript; she tends to read even the most bizarrely-formatted submissions for at least a line or two. But that initial impression of an author’s lack of professionalism — or, to call it by a kinder name, of having a lot to learn about how the publishing industry works — does often translate into a rather jaundiced reading eye for what comes next.

Why? Well, let’s take a peek through her reading glasses, shall we? The first thing Millicent sees when she opens the average requested materials package is something like this:

snapshot-2007-12-11-01-25-34.tiff

(Note to those of you Windows users who have been having problems viewing posted pictures: helpful reader Chris wrote in to say that you can view them in Windows Picture Viewer by right-clicking on the images and saving them to your hard disk. Thanks, Chris!)

I see all of you long-term blog readers out there with your hands in the air, jumping up and down, eager to tell everyone what’s wrong with this as a first page of text — and you’re absolutely right, of course. We’re going to be talking about precisely those points in the days to come.

For now, however, I want you to concentrate upon how this example has failed as both a title page and a first page of text, by not including the information that Millicent would expect to see on either.

What makes me so sure she would find this discovery, at best, disappointing? Because what she (or her boss agent, or an editor, or a contest judge) would have expected to see on top of that pile of paper was this:

snapshot-2007-12-11-01-28-43.tiff

This is a standard manuscript title page for the same book — rather different, isn’t it? Visibly different, in fact, from several paces away, even if Millicent isn’t wearing her reading glasses.

Again, submitting the first example rather than the second would not necessarily be instantly and automatically fatal to a manuscript’s chances, of course. Most of the time, Millicent will go ahead and plunge into that first paragraph of text anyway.

However, human nature and her blistering reading schedule being what they are (for those of you new to this screener’s always-rushed ways, she has a stack of manuscripts up to her chin to screen — and that’s at the end of a long day of screening queries), if she has already decided that a submission is flawed, just how charitable an eye do you think she is likely to cast upon the NEXT problem on the page?

Uh-huh. To use her favorite word: next!

To be fair to Millicent, while it may well be uncharitable of her to leap to the conclusion that Faux Pas’ manuscript is likely to be unpolished because he did not include a proper title page, agencies do have a vested interest in signing writers who present themselves professionally. For one thing, they’re cheaper to represent, in practical terms: the agent doesn’t have to spend as much time working with them, getting their manuscripts ready to submit to editors.

And no agent in his right mind would send out a manuscript that didn’t include a standard title page. It serves a number of important — nay, vital — marketing functions.

Let’s take another look at the professional version, shall we? So you don’t have to keep scrolling up and down the page, here it is again:

snapshot-2007-12-11-01-28-43.tiff

How is this sheet of paper a better piece of marketing material than Faux Pas’ first page?

Well, right off the bat, it tells a prospective agent or editor what kind of book it is, as well as its approximate length. (If you do not know how to estimate the number of words in a manuscript, or why you should use an estimate rather than relying upon your word processor’s count, please see the WORD COUNT category at right.) Both of these are pieces of information that will tell Millicent instantly whether the submission in her hand would meet the requirements of the editors to whom her agency tends to sell.

For instance, if her boss had decided not to represent Action/Adventure anymore, or if editors at the major houses had started saying that they were only interested in seeing Action/Adventure books longer than 90,000 words, Rightly Stepped would be out of luck.

The standard title page also tells Millicent precisely how to contact the author to offer representation — and that’s a very, very good thing for everyone concerned. If I’ve said it once, I’ve said it a thousand times: it’s ALWAYS in an aspiring writer’s interest to make it easy for an agent to help her.

I might be wrong, of course, but I suspect that NOT forcing Millicent to forage through the mountain of paper on her desk to find a misplaced cover letter with your phone number on it MIGHT be a good start.

By contrast, Faux Pas’ first page doesn’t really do anything but announce the title of the book and leap right into the story. That’s one underachieving piece of paper.

Some writers attempt to consolidate the proper functions of the title page and first page of text into a single sheet of paper. This format is particularly common for contest entries, for some reason:

snapshot-2007-12-11-01-32-39.tiff

While such a top page does indeed include the requisite information Millicent or her boss would need to contact the author, cramming it onto the first page of text doesn’t really achieve anything but saving a piece of paper. It doesn’t even shorten the manuscript or contest entry, technically speaking: the title page is never included in a page count; that’s why pagination begins on the first page of text.

I shall go into what DOES belong on the first page of text tomorrow, with accompanying exercises. For today, let’s keep it simple: all I ask is that you would look at the proper title and the unprofessional examples side by side.

Got all of those images firmly in your mind? Good. Now weigh the probability that someone who reads as many manuscripts as Millicent — or her boss, or the editor to whom her boss likes to sell books — would NOT notice a fairly substantial difference in the presentation. And assess the probability of that perception’s coloring any subsequent reading of the manuscript in question.

Kind of obvious, once you know the difference, isn’t it? Keep up the good work!

SIOA, Part V: combating the “Oh, God — have I blown it?” blues

Earlier this week, I told you the story of SIOA-avoider Zack, who had talked himself into a fairly common agent-soliciting writer’s dilemma. He had pitched successfully — so much so that he had been asked to send both the first 50 and the whole manuscript, respectively, to a number of different agents — but he had become so intent upon revising the book that he never quite managed to get any of those requested materials packets out the door.

Not that he intended not to send them out when he was pitching — no, at the time, and even for a few weeks after, he was willing and even eager to place his work under as many agents’ noses as possible. He certainly stressed out often enough about it. But somehow, he kept delaying making those last crucial changes.

And one day, he woke up to realize that five months had gone by. Or seven. Or a year.

It may have been as little as four weeks, but regardless of the actual number of cast-off calendar pages involved, it was long enough to prompt that thought always so close to the front of a writer gearing up for submission’s mind:

“Oh, God, have I blown my big chance?”

From that cri de coeur, it was only a small step to talking himself into believing that the agents in question would be miffed over the delay, so his submission really didn’t have a chance, anyway. Why, he reasoned, waste postage, now that rejection was a foregone conclusion?

For one very, very good reason, Zack: it wasn’t.

What doomed the submission was not anything that happened on the agent’s end; what guaranteed failure was not pulling out of the SIOA-avoidance spiral. There are, of course, plenty of things a submitter can do to render rejection more LIKELY, but at the risk of sounding like the proverbial broken record, the only manuscript that has absolutely no chance of being picked up by an agent is one that no agent ever sees.

So today I’m going to ask the question the Zacks of the world should be asking themselves: what precisely do you have to lose by sending it out at this point?

And yes, that’s a perfectly serious question.

Admittedly, I wouldn’t ADVISE waiting 7 or 8 months to submit requested materials (or pushing it for longer than a year, regardless of the reason), but it’s not as though Millicent the screener will take one look at the return address, consult a list of expected arrivals, and toss it aside unread, muttering, “Well, we’ll never know if THAT one had potential, will we?”

For one thing, handling it this way would require her to take the 14 seconds required to check a list — and for someone to have gone to the trouble of creating and maintaining such a list. Ripping open an envelope marked REQUESTED MATERIALS and starting to read is, when multiplied by a hundred manuscripts.

So if Zack’s long-delayed manuscript falls into her hands, Millicent probably just going to — you guessed it — rip open the envelope and start reading. Oh, she will probably roll her eyes at the line in his cover letter that mentions at which conference her boss requested the enclosed pages, but in all likelihood, she’s going to take a gander at the first page, at least.

PLEASE do not, however, regard that likelihood as carte blanche to push off revising that requested material until some future point when you’ll have unbroken time to revise. Some agents do take umbrage at long delays, particularly after face-to-face pitching.

You can see their point, can’t you? Listening to many pitches in a row is pretty exhausting, after all, and one of the first reactions someone who makes her living by selling books is likely to have to the pitch that truly excited her is to start brainstorming quietly about which editors might be interested in the book in question. Don’t you want to keep that train of thought going — or at least (hold on, racking my brains for a train metaphor here) place your good writing under her nose while that moment of excitement is still within living memory?

(Couldn’t come up with an appropriate follow-up railroad metaphor, obviously.)

If you want to build upon the excitement generated by a pitch or query letter, it’s prudent to try to get it out the door within 6 weeks of the request (not counting standard publishing not-at-home periods, like the three weeks leading up to Labor Day). The common wisdom dictates 3, but since agents hear SO many pitches at conferences and Millicent sees SO many queries, it’s unlikely that either is going to recall details of a pitch or query.

It IS nice, though, if you can get it to ‘em soon enough so SOMETHING about your project seems at least vaguely familiar. More than that isn’t necessary, strictly speaking, because you will have written REQUESTED MATERIALS in big, fat marker on the outside of the envelope and reminded them in the first line of your cover letter that they did, in fact, ask to see it. (If anything in the last sentence came as a surprise to you, I would highly recommend taking a gander at the SUBMISSION PACKET category at right.)

Less than 6 weeks is ideal, but if you can send it out in under 3 months, there really is no need to apologize for the delay. (As writers often do, and at great length.) Longer than that, though, and it’s a good idea to add a sentence to your cover letter, apologizing for the delay.

What you do NOT need to do is query again and ask for permission to send it at all. A crisp, businesslike cover letter set on top of your requested materials will do beautifully. Something along the lines of this is ample:

Dear (Requesting Agent’s Name),

Thank you for asking to see the first fifty pages of my novel, INVISIBLE INK. Please find it enclosed, along with a SASE for its safe return.

I had hoped to get these pages to you a trifle sooner, but the confluence of an unusually protracted work crisis and a bright idea for improving Chapter Two rendered my proofreading eye a bit slower than usual. I apologize for the delay.

Thank you for considering this, and I look forward to hearing from you soon.

Sincerely,

Charlotte Brontë

Nice, clean, professional — and most importantly, not maudlin. No need to go on at length about what actually delayed you; you’re just being polite here, not filling in a long-lost buddy about the last six months of your life. (If you don’t like the work crisis line, try a computer meltdown: everyone can identify with that.) All you really need to do here is to establish that you realize that you may have been slow to SIOA, and that you don’t plan to make a habit of it.

If you DO plan on making a habit of it, you can buy yourself some additional time if you are polite about any anticipated delays early on. Naturally, if you experience a genuine life crisis, that’s beyond your control — and if one occurs within the first couple of months after a request, it is perfectly proper to send out a courteous (and BRIEF) e-mail or letter to the requesting agent, stating that there’s going to be an unavoidable delay in sending those pages he asked to see.

Do everything in your power, though, to keep the lapse between request and submission under a year, especially for a follow-up on a conference pitch. (Since conferences are annual, and agencies frequently send different agents in different years, it can be really, really obvious if a submitter’s cover letter refers to the 2007 or 2008 conference.)

One more piece of practical advice: if you are SIOAing after a substantial delay, I would HIGHLY recommend submitting your work via mail, rather than as an e-mail attachment. Yes, even if the agent or editor originally suggested that you send it via e-mail.

Why? Because while Millicent will almost certainly open even a months-late envelope, she may not open a months-late attachment. Most agencies will not open unrequested e-mail attachments, anyway, due to fear of viruses, and the chances of your submission’s being mistaken for unsolicited grows as your name recognition at the agency fades.

If, knowing all this, you still find yourself firmly in the do-not-send-it-out-until-Groundhog-Day camp, I have one last question for you: are you positive that you really want to submit this book at all?

That may sound flippant, but listen: chronic SIOA-avoidance is a extremely common phenomenon, but in my experience, its severity does not correlate with how ready the book in question is to be marketed or the inherent talent of its writer. It’s very frequently a manifestation of fear of rejection, a way to protect one’s baby from criticism.

And that’s completely understandable, right? A manuscript that is never submitted cannot be rejected. It’s logically impossible.

So for many aspiring writers, it just feels more comfortable to cut the process short by not mailing requested materials — in essence, rejecting their own work before the agent can do it — than to take the risk of exposing their books to professional critique. That way, they can never learn for sure whether their books are marketable or not.

Let me be clear here: I have absolutely nothing negative to say about writers who create solely for their own pleasure. Bless the Emily Dickinsons of this world, I say, who limit their audience to people they already know. This can be wonderfully fulfilling, if the writer is honest about it, embracing the desire for an intimate readership — and doesn’t torture herself by continually trying to find an agent and/or editor she doesn’t really want or need.

However, the VAST majority of writers write in order to be read by people they DON’T know. To do that necessarily means risking rejection.

And let’s not kid ourselves about the kind of personal strength taking that level of risk requires: you have to be damned brave to send your work out to hyper-critical strangers. Let’s face it, there aren’t a lot of professions where the practitioner’s FIRST official act is to take a piece of her soul and allow people a couple of time zones away to examine it under a microscope for minute flaws.

So, just for today, let’s celebrate how courageous we are when we do send out our work, rather than castigating ourselves when we don’t. Just for today, let’s clap our hands for all of us who have taken the great leap of submission. And for those who are going to pluck up the courage to break the SIOA spiral now.

Chins up, my friends, and keep up the good work!

Steering between the Scylla of over-confidence and the Charybdis of under-confidence, or, a Thanksgiving meditation on the blessings of interactive gratitude

Yes, yes, I know: this is a national holiday, and by all that is right, patriotic, and holy, I ought to be lying prone on some big, well-upholstered piece of furniture, moaning about how much turkey I managed to stuff down my gullet over the course of the day, rather than posting here. But I’m still convalescing, thank you very much, a state not very conducive to reveling with pie.

This is also the first Thanksgiving within the span of my memory when I haven’t at least helped with the cooking, so I burn to be useful. Don’t get up off the couch; I’ll just lecture you from afar.

My charming SO has spent the last hour telling me that I can — and, presumably, should — take at least a few days off a year from burning to be useful, lest I find myself reduced to a Joan of Arc-style pile of cinders (which, frankly, didn’t look awfully good on her, and probably wouldn’t look any better on me). But one of the first things any editor learns upon getting into the advice-giving business is that writerly angst doesn’t take holidays.

Lest you doubt this: when I sat down to write tonight, I found no fewer than three e-mails from writer friends in my inbox, asking for advice. (I knew that they must be from friends, because mere acquaintances would have waited to send them until tomorrow.)

So: back to business. For those of you just joining us after a long winter’s nap, I’ve been yammering for the last couple of days about the desirability of SIOA — Send It Out, Already! — when one is faced with a request for pages, rather than revising and revising the manuscript for so long that the window of opportunity closes on the agent’s request.

Yesterday, I gave a pep talk to those good writers who find themselves currently in the painful throes of SIOA-avoidance, as well as laying the conceptual groundwork so writers who have not yet encountered “But is it REALLY ready?” turmoil will be prepared for it when it comes. Because, frankly, at one time or another, fear of submission has struck every successful writer I have ever known.

Okay, not EVERY: some are blessed with a superabundance of self-confidence, but in the publishing industry as in so many others, the hugely confident tend to be the folks who leave the air in their wake positively blackened with the smoke of their burning bridges.

Give me a worried nail-biter any day, I say. (Well, perhaps not on Christmas… or my birthday… but I can walk away from my e-mail any time, I tell you.)

The most confident writer I have encountered was a cookbook author who blandished me a couple of years ago (around Christmas, as a matter of fact) into introducing her to my agent and helping her with her book proposal practically to the point of co-authorship, only to pretend that she didn’t know me as soon as the ink dried on her book contract. She never seemed to doubt for an instant that the world needed her book — and apparently, a publisher agreed with her, because it’s out now.

For some reason, the agented encounter this stripe of bizarre super-confidence amongst favor-askers all the time: evidently, the shy, self-effacing, and polite are substantially less likely to approach us. (Which is one reason, in case you’re curious, that I respond so enthusiastically to those of you who post questions as comments here — here, I can answer a question once for the benefit of many, rather than one at a time privately.)

The persistence of the over-persistent ought to annoy the polite a little, because the boundary-pushers make it harder for everyone in the long run. For instance, one of the reasons that published authors tend to be reluctant to give feedback to hopeful strangers is that such a favor so often engenders not the gratitude it should, alas, but a detailed (and not always courteous) explanation from the overly-confident about how the kind author’s advice could not possibly be anywhere near the ballpark of correct.

Why, just the other day, the excellent and hilarious Bob Tarte, FAAB (Friend of Author! Author! blog) and animal life memoirist extraordinaire, sent me this illuminating anecdote on the subject:

A writer who had read Enslaved by Ducks and Fowl Weather emailed and asked me questions about how to write her query, attaching a copy of the query. I answered the questions and made suggestions about re-writing the query. The response from the writer: a detailed argument about my suggestions. Now, I’ll be the first to admit that I’m no authority on queries, but it seems to me that if you ask an author for input, then you should probably accept or dismiss the suggestions — and ask additional questions if you need to — but don’t argue with a person who is trying to help you out.

I’m with you, Bob: I can’t even count the number of times that writers have asked for my advice on a particular point — not infrequently by buttonholing me at a social event to ask me to summarize, essentially, an entire category’s worth of blog posts — and then came back to tell me with evident glee that they decided that it wasn’t worth taking, for the following fourteen reasons…

If I’m the only habitual advice-giver who doesn’t find it especially satisfying to be thanked this way… well, I won’t complete that thought, because I know for a fact that I’m not.

And how do I know that? Because spend an hour at any gathering of established authors, agents, editors, writing teachers, and the like (at, say, the bar at a writers’ conference), and you will almost certainly hear at least three complaints (often in the form of hilariously-embellished anecdotes, complete with mimicked voices) about this kind of behavior.

Here’s a good rule of thumb: while it’s perfectly fine to ask an author you admire for advice — because, after all, s/he always has the option of saying no — if the author is generous enough to respond, recognize that granting you a one-time favor does not imply an invitation to a lifetime of debate.

Simple thanks would do. Flowers would be nice, of course, but not strictly speaking necessary.

Sometimes, though, the super-confident camouflage argument under the cover of thanks. I once had a writer friend hit me up for detailed advice on a contest entry. After I gave it, he was so good as not only to explain to me in vivid Technicolor why my advice was misguided, but go on to hit up my mother (also a writer and editor) for feedback on his entire manuscript.

Wait — there’s more. Over my gasps of disapproval, my dear old white-headed mother was generous enough to ignore the fact that the book was half again as long as novels in that genre generally were and gave it some gentle analysis.

Need I even tell you that the writer responded promptly by sending her an EXTENSIVE letter, ostensibly thanking her for her trouble, but also meticulously addressing each point she had raised to demonstrate that she didn’t know what she was talking about? Or that many of the issues he raised there were ones for which I had already established well-defined categories here on the blog?

I’m bringing this up not to complain (okay, not ONLY to complain), but because over-confident writers often extend this type of behavior to agents and editors at publishing houses as well. Calling an agent to pitch on the phone, for instance. Or e-mailing a flame-mail response to a thoughtful rejection letter. Walking up to a rejecting agent or editor at a conference and demanding, “Why did you reject that manuscript I sent you six months ago?”

Or, the engenderer of many an embellished cocktail party anecdote, shooting back a letter to a rejecting agent jumping on one of the standard industry euphemisms: “What do you mean, you just didn’t fall in love with it? HOW doesn’t my book fit our needs at this time?”

This just isn’t good long-term career strategy.

Why am I harping upon the outrages upon etiquette committed by the tiny fraction of aspiring writers who happen to be blessed (or cursed, depending upon how you look at it) with complete confidence that they are so extraordinarily talented that everyone in the publishing industry not only should be delighted to help them — and that within seconds of having formed the acquaintance, or even before — but should confine their critique to Gee, your query letter/pitch/manuscript is magnificent. Don’t change a thing?

Because it doesn’t take very many such approaches to render the approached wary of ALL aspiring writers, including the 80% who would never dream of being so rude. Bombarded with many such approaches, as agents are, often from aspiring writers who have not learned enough about the industry to be aware that there IS any other way to try to market a book, wariness can turn fairly quickly to standoffishness toward the hopeful.

An attitude that, alas, is very discouraging for the shy. Having witnessed it in action– as a coldly-worded form rejection letter, perhaps, a slow response to a submission, or a “Well, that kind of book just isn’t selling right now” response to a pitch — the sensitive writer can fall prey to frightening fantasies about, say, how nasty the next rejection may be.

Or how mad that agent is going to be that three months have passed, and I haven’t sent those requested materials yet. Oh, it’s going to be terrible; maybe I’d better not send them out at all.

Starting to sound familiar? The over-confident’s dream transforms into the under-confident’s nightmare: the pushiness of the former feeds the environment that in turn feeds the fear of the latter.

Perhaps I’m overly-optimistic, but I believe that if more writers took the time to express gratitude for the help we DO get — and no, I’m not fishing — there would, in time, be more help available. I’ve met plenty of folks involved in publishing who honestly do like to lend a hand — and would do so happily, if not for the fear that the extended hand was going to be used as a ladder.

But this is a change that’s going to happen incrementally, through a lot of small acts of kindness in return for kindness.

Case in point: Bob Tarte sent me a really helpful anecdote to use here on the blog, and I’m grateful. So not only am I going to mention that I REALLY admire his writing — he is genuinely funny, not praise I bestow lightly — but I’m going to go ahead and post his book jackets here, for ease of recognition in a bookstore:

/snapshot-2007-11-23-00-24-39.tiff /snapshot-2007-11-23-00-26-24.tiff

Heck, I’m even going to add a plug for his new project, a weekly 30-minute podcast on exotic pets (anything other than cats, dogs, and livestock) on the aptly-named PetLifeRadio.com. The show is called, much to my amusement, What Were You Thinking? and he co-hosts it with his lovely wife, Linda.

Okay, so it’s a small thing, but it gets the ball rolling.

And illustrates perhaps the best argument I can possibly give to the super-confident about why their tactics may not serve them in the long term: you don’t see me plugging the work of that forgetful cookbook author here, do you?

As my beloved first writing teacher, Philip K. Dick, liked to say: “Never screw over a living writer. You’ll only end up as material.”

Keep up the good work!

SIOA! Part III, in which your humble hostess does battle with the “what if” demons on your behalf

For the last couple of days, I have been urging those of you who received requests to submit all or part of your manuscripts to an agent or editor more than a season ago to take some swift steps to get them out the door as soon as possible. Yes, you do want your work to be in tip-top shape before you slide it under a hyper-critical reader’s nose — and agency screeners who are not hyper-critical tend to lose their jobs with a rapidity that would make a cheetah’s head spin — but once you’ve shifted from your summer to winter wardrobe without popping that those pages requested when your Fourth of July decorations were up into the mail, it’s easy to keep sliding down the slippery slope toward never sending it out at all.

Whoa, Nelly, that was a long sentence! But you get my point.

For most writers, holding on to those pages too long can create an increasing sense of shortcoming that starts to color the editing process — rendering it MORE difficult to make those last-minute changes as time goes on, not less. And then there’s the self-doubt.

“If my pitch/query were really so wonderful,” a nasty little voice in our heads starts to murmur, “why hasn’t that agent followed up with me, to see why I haven’t sent it? Maybe s/he was just being nice, and didn’t want to see it at all.”

Little voice, I can tell you with absolute certainty why that agent or editor hasn’t followed up: BECAUSE THE INDUSTRY DOESN’T WORK THAT WAY. It has exactly nothing to do with what the requester did or did not think of you or your book, then or now. Period.

You wanna know why I can say that with such assurance? Because their offices look like this:

/snapshot-2007-11-20-15-53-49.tiff

Trust me, the agent who requested your manuscript seven months ago is not currently staring listlessly out her office window, wishing she had something to read. She’s been keeping herself occupied with those thousands of pages already blocking her way to her filing cabinet.

Which is why a writer who is waiting, Sally Field-like, to be told that the agent likes her, really, really likes her before submitting is in for a vigil that would make Penelope think that Odysseus didn’t take all that long to meander back from the Trojan War.

I hate to disillusion anybody (although admittedly, that does seem to be a large part of what I do in this forum), but unless you are already a celebrity in your own right, no agent in the biz is going to take the initiative to ask a second time about ANY book that she has already requested, no matter how marvelous the premise or how much she liked the writer.

And before you even form the thought completely: no, Virginia, there ISN’T a pitch you could have given or a query you could have sent that would have convinced her to make YOUR book her sole lifetime exception to this rule. The Archangel Gabriel could have descended in a pillar of flame three months ago to pitch his concept for a cozy mystery, and it still would not occur to the slightly singed agent who heard the pitch to send a follow-up skyward now to find out why the manuscript has never arrived.

Gabriel got sidetracked at work, apparently.

So while that agent who legitimately fell in love with your pitch five months ago might well bemoan over cocktails with her friends that great book concept that the flaky writer never finished writing — which is, incidentally, what she will probably conclude happened — but she is far more likely to take up being a human fly, scaling the skyscrapers of Manhattan on her lunch hour on a daily basis, than to pick up the phone and call you to ask for your manuscript again.

Sorry. If I ran the universe, she would call after three weeks. But as I believe I have pointed out before, due to some insane bureaucratic error at the cosmic level, I do not, evidently, rule the universe.

Will somebody look into that, please?

By the same token, however, the agently expectation that the writer should take the initiative to reestablish contact can be freeing to someone caught in a SIOA-avoidance spiral. It’s very, very unlikely that the requesting agent is angry — or will be angry when the material arrives later than she expected it.

Agents learn pretty quickly that holding their breath, waiting for requested manuscripts to arrive, would equal a lifetime of turning many shades of blue. SIOA-avoidance is awfully common, after all.

So a writer who has hesitated for a couple of months before sending in requested materials can mail them off with relative confidence that a tongue-lashing is not imminent. 99.998% of the time the agent in question’s first response upon receiving the envelope WON’T be: “Oh, finally. I asked for this MONTHS ago. Well, too late now…”

I hate to break this to everyone’s egos, but in all probability, there won’t be any commentary upon its late arrival at all — or, at any rate, commentary that will make its way back to you. But that is a subject best left for a later post.

For now, suffice it to say that even if it has been four or five months since an agent requested your manuscript, I would still STRONGLY advise sending it out anyway — with perhaps a brief apology included in your “Thank you so much for requesting this material” cover letter. And I would advise this not only because the agent might pick it up, but because it’s important to break the SIOA-avoidance pattern before it becomes habitual.

Think about it: once you have put your ego on the line enough to pitch or query a book and then talked yourself out of sending it, do you honestly think either the pitch/query or submission processes are going to be emotionally EASIER the next time around?

Typically, after one round of SIOA-avoidance, they’re considerably harder, because the last time set up the possibility of NOT following through as a viable option.

I’m not saying this to judge anybody, but because it is a legitimate occupational hazard in our profession: I know literally hundreds of good writers who have been in pitch-reedit-talk self out of submitting-reedit-pitch again next year cycles for years. One meets them at conferences all over North America, alas: always pitching, always revising, never submitting.

Please, I implore you, do not set up such a pattern in your writing life. SIOA. And if you have already fallen into SIOA-avoidance, break free the only way that is truly effective: SIOA now.

I can tell that all of this begging is not flying with some of you. “But Anne,” I hear the recalcitrant say, “what if I’ve been feeling ambivalent toward sending it out because there is actually something seriously wrong with it? Shouldn’t I listen to my gut, and hang onto my book until I feel really good about showing it to the pros?”

Perhaps, reluctant submitters; if a manuscript is indeed deeply flawed, I would be the last person on earth (although I know other editors who would arm-wrestle me for the title) who would advise the writer against taking serious steps to rectify it. Joining a first-rate writers’ group, for instance, or hiring a freelance editor to whip it into shape. Almost any such steps, however, are going to take some time.

Before anyone screams, “AHA! Then I shouldn’t send it out yet!” let me hasten to add: your garden-variety agent tends to assume that a concerned writer will have implemented this kind of extensive long-term strategy to improve a manuscript BEFORE querying or pitching it, not after.

I would go ahead and send it now anyway, just in case your sense of shortcoming is misplaced, AND take steps to improve it thereafter. It might be accepted, and even if it isn’t, there’s nothing to prevent you from querying the agent again in a year or two with a new draft, gleaming with all of that additional polishing.

(For the benefit of those of you who have heard that apparently immortal writers’ conference circuit rumor: no, agencies do NOT keep such meticulous records that in 2010, the Millicent du jour will take one glance at a query, go rushing to a database, and say, “Oh, God, THIS manuscript again; we saw it in 2007. I need to reject it instantly.” Although she might start to think it if you submitted the same manuscript three times within the same year.)

Again, PLEASE do not be hard on yourself if you wake up in a cold sweat tomorrow morning, screaming, “Wait — she’s talking about ME! I’m in SIOA-avoidance mode!” (For your ease in waking your bedmates, I pronounce it SEE-OH-AH.) The important thing is to recognize it when it is happening — and to take steps to break the pattern before it solidifies.

Don’t worry — before I’m done, I’ll give you some pointers on how to phrase a cover letter to accompany a much-delayed submission without sounding like you’re groveling or requiring you to pretend that you’ve been in a coma for the last six months, unable to type. You can move on with dignity, I promise.

Have a nice Thanksgiving, everybody, and keep up the good work!

SIOA! Part II: why can’t I seem to send the darned thing out?

For those of you who missed yesterday’s post, the nifty little acronym above stands for Send It Out, Already! It, in case you are curious, refers to requested materials that an agent or editor asked to see more than three months ago. While such a piece of advice may come as something of a surprise falling from the fingertips someone who routinely advises going over submissions with a fine-toothed comb — and a diverse array of highlighter pens — many aspiring writers do get stuck between the query (or pitch) and submission stages of agent-finding.

This week, I’m concentrating on helping those writers become unstuck.

First of all, if you’ve found yourself in this kind of stasis: don’t be too hard on yourself. All too often, writers (and their well-meaning non-writing kith and kin) attribute not sending requested materials is attributed to procrastination, but in my experience, that isn’t usually what’s going on.

Many, many writers lose the vim to submit, despite beginning with excellent intentions, yet they certainly don’t start out intending to be slow in getting their work out the door. They just want to make absolutely sure it’s perfect before they drop it in the mailbox.

And that, as we all know, can take time. Here’s the progression I see most often:

1. The writer believes the book to be in good shape; query or pitch is full of enthusiasm.

2. The agent says (or writes) some permutation of, “Sure, send me the first 50 pages.”

3. The writer is THRILLED for a week. (During which time the aforementioned non-writer friends and relatives may be relied upon to ask the ego-dampening question: “So when is your book coming out?”)

4. Upon looking over the piece again, though, the writer begins to wonder if the book IS good enough. (Oftentimes, this is accompanied by a rising feeling that this submission is the ONLY chance the book may have to be read by an agent.)

5a. The writer starts to revise the first 50 pages wildly in order to make it perfect, OR

5b. The writer starts to panic and puts off submission until after some future defined period when he’ll have time to completely rework it. (“By Christmas” is a popular choice for writers attending summer and autumn conferences, I notice.)

6. Revising — or thinking about revising — continues. Since the self-appointed task is to make the submission 100% perfect, the amount of time the writer mentally allots to the task of revision continues to grow exponentially over time. (Here, “years on end” becomes the preferred option.)

7. One day, the writer looks at the calendar and finds that X amount of time has gone by since the original request for materials, and decides that the agent will actually be angry (read: will reject it without reading it) if the requested pages are sent now. Since the revision process has been so stressful, this conclusion often comes as something of a relief to the writer.

8. Result: the requested materials are never sent.

This scenario is slightly more likely to play out, I notice, when agents and editors ask to see the whole book, as opposed to the first 50. Or — and I’ll deal with this option a bit more tomorrow — if the writer has already been through steps 1-8 before.

The progression is perfectly understandable, right? That’s what makes it hard to diagnose in the early stages.

Because, you see, many of these writers run straight to their desks after receiving a positive response and throw themselves into a revising frenzy. Often, far from procrastinating, SIOA-avoiders put in many, many productive editing hours before they give up on submitting.

“I just want to get this ONE part right in Chapter Two,” they say, “so the agent of my dreams can see my best work.”

Which is, of course, a laudable and even professional sentiment — if the writer can get to this worthwhile endeavor within a reasonable amount of time. But when the writer starts thinking things like, “Well, okay, I didn’t get it out by Labor Day, as I intended — but I have some vacation time coming to me at Christmas; I can work on it then,” that should start setting off a few alarm bells.

Why? Because a lot can happen between Labor Day and Christmas.

That made some of you perfection-seekers sit up and take notice, didn’t it? “But Anne,” I hear some of you say, “that’s not the only issue. I care more about this book than anything else I’ve ever done, and once it’s published, this book is going to be bearing my name for the rest of my life, possibly even after. I don’t anything less than my absolute best writing to end up between those covers.”

Ah, but the draft you’re going to submit to the requesting agent isn’t going to be the book in its final form. It will be the version upon which future revisions will be based.

Did some coffee-drinker out there just do a spit-take?

It’s quite true — yet and the vast majority of unpublished writers do not seem to be aware of it. Yes, your book does need to be as polished as possible before submission, but realistically, you will almost certainly be expected to revise it between signing a publishing contract and publication. And perhaps between signing with an agent and signing with a publisher as well.

I don’t need a crystal ball to predict this, either. Merely simple observation: almost every book you see on the shelves at Barnes & Noble was revised significantly AFTER an agent or editor picked it up.

It may seem almost sacrilegious to say about a work of art, but the author’s vision of the book is not the only one that matters to the publisher. Your editor will definitely have some opinions on the subject; your agent probably will as well. It’s not unheard-of for a publishers’ marketing department to weigh in, as well as the legal department, copy editors, proofreaders…

In short, even if you produced the Platonic version of your book for submission, chances are that it would not be the version that would see print.

Another early warning sign that a writer may be beginning to fall prey to SIOA-avoidance behaviors: when the intended changes are in Chapter 10, and the writer is unwilling to send out the first 50 pages the agent requested. “But what if she asks for the rest?” the writer worries. “I want to be completely ready to send the entire book.”

I hear this one all the time, too, and my answer is invariably the same: “Um, if you send the first 50 now, won’t you have until AFTER the agent asks to see the rest to polish the book? From where I’m sitting, that could be 2-3 months from now! SIOA, and get right to work on the rest of the book!”

How do I figure 2-3 months, you ask? Well — and those of you who have not yet begun querying might want to avert your eyes for a moment; this news might make those new to the biz a bit queasy — at almost every agency on the planet, turn-around times for submissions are SIGNIFICANTLY longer than for queries. Three to six weeks to read a requested 50 pages is what a CONSCIENTIOUS agency strives to achieve; I tremble to tell you how long the ones who don’t respect writers take.

For an entire manuscript, it can often run 2-3 months or longer, even at the writer-friendliest agency.

A quick digression, to remind you of a former admonition: from a professional perspective, 2-3 months is too long to wait between queries; there is no legitimate reason that your marketing efforts must be stymied by an agency’s slow turn-around time. Keep sending out queries while your submissions are being considered, please: trust me, if the agent reading your first 50 decides to pass, you will be much, much happier if you already have Plan B queries in the pipeline.)

Was that pause long enough for those of you new to the industry to pick your chins up off the floor? See why I always advise writers that under no circumstances should they overnight their books to agents or editors unless THEY agree to pay for it? (99% of the time, they won’t.) Why overnight something that’s going to be sitting in a file drawer for the next month?

And if THAT’s not enough incentive to give serious pause to those of you with the opposite problem to SIOA-avoidance — the compulsion to send out requested materials instantly, without giving them a last-once over — I should like to know what would be.

Trust me: a LOT of those manuscripts moldering unread in piles at this very moment were overnighted by their authors; the overnight packaging doesn’t get a submission read any faster. Save your sheckles, and send requested materials via regular mail — or Priority Mail, if you really want to rush.

I’m bringing this up as a precursor to suggesting something fairly radical: under these predictably slow turn-around conditions — over which, after all, we writers have absolutely no control, right? — I would argue that no writer is under any obligation to send the rest of a book within a nanosecond or two of receiving an agent’s request for it.

I’m quite serious about this: you may well have 2 months, and possibly as much as 4, of reasonably predictable rest-of-the-book revision time AFTER sending a requested first 50 pages. If you sent off the initial chapters and an agent asked for more, you could legitimately (after an initial polite e-mailed explanation, of course) take an additional month or six weeks AFTER the request to finish revising, if you felt it necessary.

So you can SIOA those early chapters with a relatively clear conscience, knowing that you have some time at your disposal to fiddle with the rest of the book.

And you should do both.

Why? So you can move on as a writer without feeling that you might have let a wonderful opportunity slip through your grasping fingertips. So you do not label yourself as a procrastinator, because that’s a hard, hard self-label to peel off from yourself before the next round of queries. So you can act like a professional writer, one who knows that to risk success is also to risk rejection, and that the only book that has absolutely no chance of being picked up is the one that’s never submitted.

And, last but certainly not least, because a REAL, LIVE agent or editor asked to see YOUR writing!

More on this topic follows tomorrow. Keep up the good work!

SIOA!

Now that I have finally wrapped up the Book Marketing 101 series (phew!), I am looking forward to a nice, leisurely couple of months’ discussion of common red flags that tend to traject submissions into the reject pile faster than a writer new to the process can say, “But I didn’t know that there WAS a standard format for manuscripts, or that a manuscript page wasn’t supposed to look just like the same page in a published book!” (If that last sentence didn’t make you smirk knowingly, you might want to check out the FORMATING MANUSCRIPTS category at right before you proceed much farther in your writing career.)

Before I launch into that worthy endeavor, I would like to take the opportunity to urge those of you who have owed requested materials to an agent for a full season — from, say, having pitched successfully at a summer conference or received a positive response to a query prior to the annual August holidays — to send it out, already.

As in, if possible, this week.

Did that request make panic-generated fireworks go off in some writerly heads out there? I shouldn’t wonder; the last time I checked, over 70% of requested manuscripts were never actually sent to the agents and editors that requested them. That’s a whole lot of potentially publishable writing sitting in a whole lot of desk drawers.

Let’s give some thought to why that might be.

Consider, if you will, Zack, a good-but-as-yet-unagented novelist. Zack has been looking for an agent for quite some time now for a well-written, complex book — the kind of book that folks in the industry like to describe, if they’re feeling charitable, as “needing precisely the right agent/editor/push campaign.” (If they’re not feeling charitable, they describe it as “difficult.”)

In short, Zack’s novel is original, and the perfect agent has yet to fall in love with it.

We’ve all been there, right? If I haven’t said it again recently, allow me to remind you that the time elapsed between when a writer begins to seek an agent for a particular project and when she finally signs with one is NOT necessarily an especially reliable predictor of the writer’s talent.

In fact, it usually isn’t a predictor at all: if the writing quality were the only factor involved, we wouldn’t ever see a bad book on the tables at the front of a chain bookstore, would we?

But try convincing a well-meaning friend or relative — the kind that might lecture one over turkey at a certain annual family gathering about the desirability of dropping a time-consuming hobby that has not yet yielded fortune or fame — that even the best books often take time to find the right home, eh? Non-writers tend to assume that talent is the ONLY factor, but then, the non-writing world lives under the happy delusion that the only reason a book would not get published right away is that it isn’t any good!

Long-time readers, chant it with me now: plenty of good writers have queried for years before getting picked up, and frankly, it’s harder to land an agent today than it was even five years ago.

Okay, pep talk administered. Back to my tale.

Like a sensible writer, Zack knows that his book’s only chance of getting published lies in his promoting it to agents and editors, so he routinely spends the spring and summer going around to literary conferences. Since he both has an interesting story to tell and is a talented pitcher, he always picks up a few requests to see all or part of the book.

Yet invariably, when I see him at holiday parties, he responds uncomfortably to my eager inquires about how agents have responded to his submissions. “I’m still revising the end of the book,” he says, eyes averted.

We have this exchange down to a ritual now, so I ask, “Does that mean that you haven’t sent out the first 50 to the agents who asked you for it, either?”

Zack looks sheepish, self-righteous, and fearful all at once, a facial feat I would have sworn was not possible. “I want to be completely ready when they ask to see the rest.”

Readers, care to know how often you are on my mind? Exactly three seconds before I start to read him the riot act on the virtues of SIOA (Send It Out, Already!), I routinely think, “Gee, how long has it been since I’ve blogged about this? I really should do a reminder post.”

So here I am, telling you: if you got a request prior to the first week of September (and I mean this LAST September, not the one before) to send all or part of a manuscript to an agent or editor, please, please SIOA!

Yes, even if it isn’t perfect. Requests for materials are like vitamins, boxes of cereal, and hunks of meat: they come with expiration dates.

Not firm ones, of course, but when a request is made, it is considered professional to follow up on it in a timely manner. It shows what a good client you would be: after all, your agent would like to be able to tell editors, “Oh, she’s great about meeting deadlines.”

More to the point, I’ve never met an agent or editor yet whose raving praise about an author included the words, “And when I ask for something, she doesn’t get back to me for eight months!”

Sounds flippant, I know, but from a business perspective, it’s a legitimate question. After all, an author working under a book contract would not have the luxury of setting aside a manuscript for a few months until she had a few unbroken weeks’ time to make requested revisions, right?

Most of the time, of course, a requesting agent is not going to be drumming her nails on her desk for months on end, wondering where a particular submission is, unless the submitter is already a client. If a project that particularly excited her in query or pitch form doesn’t appear, she’s likely to assume that the writer went with another agent — or dropped the project entirely.

She’s going to move on without following up.

Please, please don’t wait for her to nag you about sending those requested materials; it’s not going to happen. Just SIOA.

Many aspiring writers misinterpret silence from the requester’s end as a lapse of interest, but that isn’t necessarily the case; a good agent simply has too many books on the brain — and too many eager writers clamoring for her attention — to badger writers slow to submit.

And even if she were so inclined, remember, this person doesn’t know you. From the requester’s end of the relationship, there isn’t necessarily any visible difference between not receiving requested materials because the writer’s obsessing over whether every comma is right, because the writer just hasn’t had time to give it a once-over, because the writer has had a sudden bout of massive insecurity, and because the writer had been pitching or querying a book not yet written.

And frankly, most pros would expect that if those first chapters did need to be written from scratch post-request, it could be done successfully between midsummer and Christmas, anyway. From a writer’s POV, that may not be a particularly realistic expectation, given how most aspiring writers are already struggling to sandwich their writing between work and family and friends and a million other demands upon their time, but remember, at the submission stage, intentions don’t count for much.

Agents and editors want to judge a writer by what’s on the page, and they can’t do that without having pages to read. The general expectation –for fiction, at least — is that if the book is at the querying/pitching point, it ought to be ready to send out.

Which isn’t always the case in practice, admittedly. An aspiring writer might jump the gun on querying for a number of reasons: because conferences fall at particular times of year, for instance, or because that terrific new character didn’t pop into the mind until a week after the query letter went out. Or because some darned fool of an Internet expert told you that the industry moves with glacial speed during certain parts of the year, and you wanted to beat the post New Year’s rush.

Heck, I once won a major literary award for a memoir for which I had written only the first chapter and synopsis. But I knew enough about the industry to respond to agents’ requests for a book proposal with a chipper, “Great! I can have a proposal to you in six weeks.” Then I sat down and wrote it during the August publishing lull.

But the point is, I did send it out, and that’s how my agency was able to figure out that it wanted to sign me.

“But Anne,” I hear those who had planned on spending another few months polishing their submissions piping up, “you said that the industry shuts down between Thanksgiving and Christmas, and that it’s not a good idea to query just after the New Year. Why does it make any difference if I send it now or in February?”

A couple of very good reasons, actually: first, enthusiasm is not a permanent condition, but a fleeting one.

The fact is, the chances of the requester’s remembering you (and, more importantly, your book) are significantly higher now than three months from now. A long lapse is not necessarily a deal-breaker, but it’s not unheard-of for an agent to respond to a submission that arrives six months after a pitch with a statement that she doesn’t remember having requested it.

The second reason is that many, many agents and editors spend the next month and a half catching up on their READING. The industry slows down not because everyone who works in a publishing house takes six weeks off, but because there are so many Judeo-Christian holidays during that period that it’s hard to get enough bodies together for an editorial meeting.

Why is that significant? Well, unlike agencies, where an individual agent can decide to take a chance on a new author, a publishing house’s acquiring a book requires the collective agreement of a great many people. If the requisite bodies are heading over the river and through the woods to Grandmother’s house, it’s kinda hard to obtain their consent to anything.

But as anyone who has had much contact with the industry knows, it’s full of folks who tend to deal with the most immediate crisis of any given moment. Naturally, this workplace orientation results in much work being put off until some nebulous future date when the agent or editor has time to deal with it.

Wild guesses as to when they get around to it? Right: between now and the end of the year. And because agents know that editors will be occupied with what is already on their overburdened desks, they tend to curl up with a few good manuscripts and take a well-deserved breather, too.

In other words, it behooves a submitting writer to adhere to their calendar, rather than expecting them to follow yours.

“Why,” I hear one plaintive-but-reasonable voice out there demanding querulously, “in an industry where it is considered perfectly acceptable for an agent to take several months to get back to a writer who has submitted a manuscript, and six months or more for an editor to read a submission via an agent,” (yes, it happens) “should there be ANY restrictions on how long I have to send out requested materials? Why is the writer the only one expected to adhere to a tacit deadline?”

Want the honest answer? (Look away NOW if you don’t.) Because the writer is the one with the least power in this situation, and the competition for scarce representation and publishing slots is fierce.

Any well-established agent or editor sees hundreds upon hundreds of perfectly-formatted, well-written submissions per year: they don’t worry too much about the one who got away. And that gives them the power to set unreasonable (and, yes, as regular readers of this blog already know, often unwritten and unspoken) rules for writerly conduct.

Unfortunately, it’s as simple as that.

Amongst agents and editors, the writer who pitches well but never sends in the requested follow-up materials is as notorious as the guy who doesn’t call again after the first date. As is the NF writer who comes up with a stellar book idea but never actually submits a book proposal. Ask any agent: they find this phenomenon genuinely frustrating.

But it is common enough that after an agent has been in the biz for a while, she usually isn’t holding her breath waiting for ANY pitched or queried book to show up on her desk just because she asked for it. No, she’s not the kind of girl to sit by the phone.

Now, logically, one might expect that this ambient cynicism would mean that the writer had MORE time leeway, rather than less. Even an agent who flatly fell in love with a pitch wouldn’t be at all upset if the requested pages didn’t show up for a couple of months; if he’s at all experienced, he would already be aware that almost every writer on the planet likes to give the book one last read-through before submitting it, to catch any rookie, grammatical, or continuity mistakes. And, of course, he’s not the kind of boy to sit by the phone.

However, as I mentioned above, publishing is very much a seasonal business; the pros even talk about the year that way. Is your book a summer novel, a fall culture book, or a late winter special interest release? In practice, this means that submissions that might be tossed into a pile of fifty to molder during one month might be being placed in much, much shorter piles in another, where they might be read within a week or two.

But that’s not the only reason you should SIOA now. As any of my editing clients (they’re the ones cringing in that corner over there) can tell you, I am the last person on earth who would advise submitting a manuscript that has fundamental problems. And realistically, if you absolutely had to, you might be able to get away with sending requested materials as much as 5 months after the request, if you were polite enough to send a letter explaining the need for delay quite early in the process.

However, it has been my experience that if a writer puts off sending requested materials for more than a couple of months, they may not get sent at all. Let me repeat that statistic from above: somewhere in the neighborhood of 70% of requested materials are NEVER sent to their requestors.

That’s a whole lot of lost opportunity, isn’t it? And that’s just sad. SIOA, my friends: it may be scary, but it’s a necessary – and indispensable — step in becoming a professional writer.

But don’t beat yourself up if you recognized yourself in this post; many, many good writers sometimes have a hard time SIOA-ing. Tomorrow, I’m going to talk about the major reasons that SOIA-avoidance happens, and what a writer can do to snap out of the pattern.

Keep up the good work!

At long last, the final installment of Book Marketing 101: tell me again why are we going to all this trouble?

If you have made it all the way through this series, either reading it as I posted or in retrospect, please give yourself a big ol’ pat on the back. By committing to learning how querying and submission works, you can, I hope, avoid the most common mistakes that lead to rejection — and approach the process of finding an agent for your work not as a massive, ugly mystery, but as a professional endeavor that’s going to take some time.

You know how I’d like you to celebrate? Send out a few additional query letters this weekend. (Five is a nice number. Ten is better.)

Did I hear a few exasperated gasps out there? “But Anne,” some of you point out, and not unreasonably, “doesn’t the industry slow to a crawl between Thanksgiving and Christmas? If I haven’t gotten a raft of queries out by now, shouldn’t I wait until after Martin Luther King, Jr. Day?” (That’s the third week of January, for those of you reading outside the US.)

I have to admit, that’s a pretty reasonable objection. I’m not going to tell you it’s okay to put the querying on hold, mind you, but I give you full points for a good argument.

Even this late in the season, the autumn is an excellent time to be looking for an agent, much better than the dead of winter. Not only are there always a lot of great new books hitting the shelves in the fall (including most of the year’s crop of literary fiction and culture books), but by querying now, you’ll also get a jump on the literally tens of thousands of aspiring authors who will suddenly decide at the end of December that their New Year’s resolution is going to be to query fifteen agents per month.

Since the average New Year’s resolution lasts only about two and a half weeks, January is when ALL of those well-meaning resolvers’ missives hit agents’ desks — right after a long holiday break AND in the middle of tax-preparation time for agencies. With the monumentally increased volume, agents and their assistants tend to get a MIGHT testy around then.

Since the vast majority of those rejected during that period will not query again until, oh, about twelve months later — if they try again at all — Millicent’s life calms down considerably toward the end of January. And wouldn’t you rather have your query under her nose while her joie de vivre is on the upswing?

The moral of the story: get your queries out now, and beat the post-Christmas rush.

Even with predictably slower turn-around times over the next month and a half, making a big push now, rather than after the New Year, will make it easier to keep up the momentum an aspiring writer needs to keep a query cycle going as long as necessary to land an agent.

Stop groaning. If your book deserves to be published — and I’m betting that it does — it deserves to make the rounds of the fifty or hundred agents that even the best books sometimes make these days. Yes, that’s a long haul — but nothing extends the querying process like taking extended breaks from it.

Query 5-10 agents at once — hey, your time is too valuable to query them singly — and keep that momentum going. The moment one rejection comes in, send out another query, so there are always a constant number in motion.

Why send out a new query on the same day as the last comes back? Because it’s the best way to fight off rejection-generated depression, that’s why: it’s something you can DO in response to that soul-sapping form letter. Recognize that rejection by an agent, any agent, is only one person’s opinion (or, more commonly, one person’s screener’s opinion), and move on.

It can take a lot of asking before a writer hears yes. Yes, even a very good writer with a great book. Remember, you don’t want to sign with just any agent, any more than you would want to marry just anyone the law says you can: a relationship with an agent is, ideally, a very long-term commitment.

You want to find the best one for you. Finding that special someone is going to take some serious dating around.

And that is not, contrary to popular opinion, necessarily any reflection at all upon your level of writing talent.

Oh, you’ll want to write a good query letter, as well as avoiding the most common writing problems that lead submissions to be rejected. That, like other matters of format and craft, can be learned. Talent, however, can’t — but you can’t know for certain how talented you are until you get the technical matters right, so you can get a fair reading from the pros.

Not to worry — I’m going to spend the weeks to come going over some of the more pervasive writing problems. But if you’ve been following this series, you already have the skills to write a professional-quality query letter, don’t you?

Get on out there and do it. At this point, you’re probably not going to hear back for a month or more, anyway. That’s plenty of time for us to work on polishing your manuscript.

I feel in my bones that some of you out there are still resisting my pep talk — I’ve been hearing it bouncing off your psyches like bullets off Superman’s chest. Okay, I’m going to pull out all the stops, and end this series with one last blast of kryptonite-laden truth, to help you see why it just doesn’t make sense to take the vagaries of this often drawn-out process personally.

Throughout this Book Marketing 101 series — originally intended to encompass only a couple of months of summer — I have been trying, in my own small way, to educate aspiring writers to the hard facts of the current literary market: it is, in fact, as difficult as it has ever been to land an agent and/or sign a publication contract. In my experience, understanding the basics of how the acceptance (and rejection) process works can save good writers time, chagrin, and wasteful expenses of despair.

Yet as I have been writing, even I have caught myself wondering from time to time whether it is really THAT hard to break into the biz. Oh, I certainly haven’t been exaggerating, say, how small, inadvertent mistakes can and do lead to instant rejection or the level of competition one must beat in order to sign with a good agency; by comparison with the conversation you’d be likely to hear behind the scenes at a top-flight writers’ conference, my rendition has been positively mild.

But still, I worry about scaring good writers away from trying at all. And then I read an article like this one in a trade journal:

Hachette moves to firm sale on backlist
Hachette Livre UK is taking the radical step of moving its backlist publishing to a firm sale basis for environmental reasons. The UK’s largest publishing group, which includes Orion, Hodder, Headline, Octopus and Little, Brown, told staff and authors this morning…that it intends for all of its trade publishing to be put on a backlist firm sale footing by the end of 2008, following consultation with retailers. (For the rest of this article, follow this link.)

If this piece of news did not make you gasp spontaneously, I would guess that you are only dimly aware of just how many books are already pulped each year — that is, sent back to the publisher unsold for paper recycling — or how backlist sales typically work. Most bookstores buy new books from publishers on a provisional basis, with the understanding that they can send clean, unread copies back if they do not sell within a specified period of time. Often, the returns, especially paperbacks and trade paper, will be ground down into pulp to provide the raw material to print other books (thus the term pulping).

From a marketing point of view, this arrangement makes quite a bit of sense: with certain rare exceptions (think Harry Potter), it’s pretty hard for a bookseller to know in advance how well a book will sell. Stocking extra copies encourages browsing, which is potentially good for retailer, publisher, and reader alike. In recent years, however, books have been remaining on shelves for shorter stints than in the past. The length of time a bookseller will choose to keep a particular book on a shelf varies considerably by book and retailer — the same book may be allowed shelf space for a year at a small bookstore, yet last only a few weeks at a megastore like Barnes & Noble.

All of which means, in practice, that these days, a new book typically does not have very long to establish a track record as a seller before being subject to return. This, in turn, renders it more expensive for publishers to promote books, as the window of opportunity can be pretty small. (See why publishers might be willing to pay a premium to have their books displayed face-up on tables for the first few weeks, rather than spine-out on a shelf? Or why authors sometimes see fit to hire their own publicists for the first month after a book’s release?)

Backlist titles, by contrast, have been out for a while; they’re the releases from past seasons that the publisher elects to keep in print. Although they do not receive the press attention of new releases, backlist books have historically been the financial heart of most publishers’ business — and this, too, has tended to work to all of our benefits. How often, for instance, have you discovered a genre author three books into a series? Or fell in love with a writer’s latest book and went back to read everything she ever published? (As I sincerely hope you do; after all, if we writers won’t purchase the more obscure works of living writers, who will?)

Or, to take a very up-to-the-minute example, discovered a great writer who has been plugging away for years because he suddenly wins the National Book Award? (Well deserved, Sherman Alexie!)

If you’ve been able to find these books at your local bookstore, you’ve been buying backlist titles, gladdening publishers’ hearts and keeping the heartbeat of the industry alive. Because of readers like you, stocking backlist titles has been good bet for retailers: you might not move many copies of Clarissa in a given month, but when a reader wants it, it’s great if you have it to hand.

But if a bookseller has to buy those backlist titles outright, with no opportunity to return them, it becomes substantially more expensive to keep, say, the complete opus of Sherman Alexie in stock in the years when he is NOT winning prestigious awards.

Speaking as a hardcore reader of English prose, I think that would be a genuine shame. And since I hear that other UK publishers are considering implementing similar policies, I worry about all of those British writers whose work may go out of print before those of us on this side of the pond have had a chance to hear how wonderful they are.

Call me a worrywart, but this news also made me gnaw my nails, pondering the financial prospects of UK authors already in print. Just as increasingly quick shelf turn-around for a current season’s books have rendered retailers less likely to take a chance on new authors (how much word-of-mouth can a small book garner in under a month, after all?), it’s probably safe to assume that a policy shift like this will make it harder for backlist authors to remain in print.

“But Anne,” I hear some of you saying, “you’ve just spent the last week telling us that publishing trends change all the time — and that even if I get an agent tomorrow, it might be a couple of years before my book hits the shelves. Do I really need to worry about return policies now?”

Well, perhaps worry is too strong a word, but it is something to keep in mind when planning out your writing career in the long term. Working authors often rely upon sales of their backlist works to pay the bills. If backlist sales decline — as they well might, if such a policy is embraced industry-wide — it may be significantly more difficult to make a consistent living as a writer of books in the years to come.

In other words, this change may affect your ability to quit your day job after you’re published.

In the short term, however, I think it’s always helpful for an aspiring writer to be aware that there is almost always more to an editor’s decision to acquire a book — and by extension, to an agent’s decision to offer it representation — than simply whether the writing is good. During periods when booksellers are taking fewer risks, publishers have historically relied more upon their tried-and-true authors than upon exciting new talent.

Thus tightening the already tight market for what used to be called writers of promise, excellent authors who don’t catch on with the public until the fourth or fifth book. (Mssr. Alexie’s first book, The Lone Ranger and Tonto Fistfight in Heaven, was originally published in 1993. Fortunately, it’s still available as a backlist title.)

Do I think this change is cause for rending your garments and casting your hard-collected query lists into the nearest fire? No, certainly not. But I do think that aspiring writers who approach the querying and submission processes as though the book market had NOT become significantly tighter in recent years are more likely to give up when faced with rejection — because, unfortunately, there’s still a very pervasive myth out there that the ONLY reason a manuscript, or even a query, ever has trouble finding a professional home is because of a lack of writerly talent.

That’s just not true. Like the common fantasy of walking into a writers’ conference, pitching to the first agent in sight, getting signed on the spot, and selling the book within the month, that misapprehension makes too many good writers stop trying after only a handful of efforts. What is true is that the competition is fierce, and the more a writer learns about how the business works, the more she can hone her queries and submissions to increase their likelihood of success.

There is an immense gulf between the difficult and the impossible — and, as I have stressed time and again, the only impossible hurdle for a book to overcome is the one that confines it in a desk drawer, unqueried and unread.

No matter how tight the book market becomes, it’s not the industry that controls the lock on that drawer; it’s the writer. Never, ever allow the prospect of rejection to seal that drawer shut permanently.

This is your dream — give it a fighting chance. Send out those queries.

Thank you for your patience with my slow posting during my illness, and keep up the good work!

Book marketing 101: tracking the wily agent in the wild

Yes, I am sticking my toe back into the blogging pool again today, but don’t worry: I’m dictating this immediately after an afternoon-long nap, whilst wrapped up to my nose in blankets, reclining on a couch, clutching a mug of herbal tea AND using a long-ago post as a crib. No low-tech effort has been spared, you see, to render this post as minimally energy-sapping as possible.

I’m anxious, you see, to get you out querying before the industry’s long winter’s snooze. This week marks the Frankfurt Book Fair, an annual literary extravaganza that leaves many high-powered agencies and publishing houses down a few bodies each fall, but from next week through Thanksgiving is prime querying time.

It’s a good time to send out a few additional queries even if you are already on the query-a-week plan — and especially if the best agent in the known universe has the full manuscript of your novel sitting on her desk even as I write this.

As my long-time readers are well aware, I’m of the keep-querying-until-the ink-is-actually-dry-on-the-contract school of thought. Think of keeping the query flow going as insurance: if, heaven forefend, something goes wrong with your top prospect, you will have possible alternates waiting in the wings. Or at the very least will be spared the effort of having to come up with a new prospect from scratch.

I’ve said it before, and I shall no doubt say it again: contrary to pervasive belief amongst aspiring writers, being sought-after by more than one agent is a GOOD thing — after all, nothing speeds up reading turn-around like the news that another agent has already made an offer.

I know it’s tempting to rest on your laurels while waiting to hear back on a partial or a full, but believe me, if — heaven forefend — the answer is no, you will be far, far, FAR happier if you have already begun to seek out pastures anew. The law of inertia tells us that a process already in motion tends to remain in motion; as anyone who has done serious time in the querying trenches can tell you, it takes quite a bit more energy to restart your querying engines again after they have gone cold than to keep plowing forward.

I know you’re tired of querying; it’s a whole lot of work. You have my sympathy, really. Now go out and send a couple of fresh queries this week. And next. Repeat until you’re picked up.

But to keep that flow going, you’re going to need to generate a hefty list of prospects. Today, as promised, I am going to talk about how to find agents to query — not just any agents, but the kind of agents who represent writing like yours.

And by writing like yours, I don’t mean books along vaguely similar lines — I’m talking about books in the same marketing category.

Didn’t I tell you that those exercises earlier in the Book Marketing 101 series would come in handy later on? Those of you who have been reading all the way through should already have a fairly clear idea of which categories come closest to your work — and if you do not, please see the BOOK CATEGORIES category at right.

Why is nailing down your marketing category so important? Because it is the language agents and editors use to describe books. Until you know in which category (or categories; many overlap) your baby falls, you will have great difficulty not only understanding agents express their professional preferences at conferences, but also deciphering their wants as stated in agency guides and on their websites.

I cannot overstress the importance of targeting only agents appropriate to your work, rather than taking a scattershot approach. I’ve written about why at some length in this series, so I shall not repeat myself, except to say that if you’ve ever heard a successful agent talk about the business for five consecutive minutes, chances are you’ve already heard four times that one of the biggest mistakes the average aspiring writer makes is to regard all agents as equally desirable, and thus equally smart to approach.

As a rule, they don’t like being treated as generic representatives of their line of work, rather than highly-focused professionals who deal in particular types of books. This is true, incidentally, even of those agents who list every type of book known to man in the agency guides. Go figure.

As I mentioned earlier in this Book Marketing 101 series, the single best thing you can do to increase your chances of acceptance is to write to a specific person — and for a specific reason, which you should state in the letter. Agents all have specialties; they expect writers to be aware of them.

Later in this series, I will go into why this isn’t a particularly fair expectation, but for now, suffice it to say that it’s expected. Within the industry, respecting the agents’ preferences in this respect marks the difference between the kind of writer that they take seriously and the vast majority that they don’t.

This is probably old news to most of you, right? If you’re taking the time to do research on the industry online, you have probably encountered this advice before, right? Although perhaps not its corollary: don’t approach agents — at conferences, via e-mail, or through queries — unless they have a PROVEN track record of representing your type of writing successfully.

This is for your protection, as much as to increase your probability of querying success. Think about it: do you really want to be your new agent’s FIRST client in a particular genre?

Of course not; it will be twice as hard to sell your book. You want an agent who already has connections with editors who buy your type of work on a daily basis.

Which brings me to the most logical first step for seeking out agents to query. If you attended a conference this year, now is the time to send letters to the agents to whom you were NOT able to pitch.

However, be smart about it: don’t bother to query those who client lists do not include books like yours.

I’m dead serious about this. No matter how much you may have liked the agent personally at the conference: the second easiest ground of rejection, after a “Dear Agent” salutation, is when the query is for a kind of book that the agent does not represent; like “Dear Agent,” an agency screener does not need to read more than a couple of lines of this type of query in order to plop it into the rejection pile.

Allow me to repeat: this is true, no matter how much you may have liked the agent when you met her, or how well you thought the two of you clicked, or that the second agent from the left on the panel bears a startling resemblance to your beloved long-ago junior high school French teacher. Deciding whom to represent is a business decision, not a sentimental one — and it will save you a tremendous amount of time and chagrin if you approach selecting your querying list on the same basis.

So do a little homework first. If you didn’t take good notes at the conference about who was looking for what kind of book (and didn’t keep in touch with the person sitting next to you, scribbling like a fiend), check out the standard agents’ guides, where such information abounds.

Then, when you find the right fits, go ahead and write the name of the conference on the outside of your query envelopes, and mention having heard the agent speak at the conference in the first line of your letter; at most agencies, this will automatically put your query into a different pile, because conference attendees are generally assumed to be more industry-savvy, and thus more likely to be querying with market-ready work, than other writers.

If you went to a big conference, this strategy might yield half a dozen more agents to query. Where do you go after that?

This is a serious question, one that I have argued long and hard should be addressed explicitly in seminars at writing conferences. Far too many aspiring writers abandon their querying quests too soon after their first conferences, assuming — wrongly — that once they have exhausted the array of attending agents, they have plumbed the depth and breadth of the industry.

This is simply not true. The agents who show up at any given conference are just that — the agents who happened to show up for that particular conference, people with individual tastes and professional preferences. If you didn’t strike lucky with that group, it doesn’t necessarily mean that you would have the same luck with another.

But obviously, conferences are expensive; few writers can afford to attend an unlimited number of them. So how else can you find out who is eager to represent what?

The common wisdom on the subject, according to most writing guides and classes, is that you should start with the agents of writers whose work you like, advice predicated on the often untrue assumption that all of us are so myopic that we will only read writers whose work resembles ours.

Me, I’m not so egocentric: I read books by a whole lot of living writers, most of whose styles are nothing at all like mine; if I want a style like my own, I read my own work.

However, especially if you write in a genre of NF, querying your favorite authors’ agents is not a bad idea. Certainly, the books already on your shelves are the easiest to check the acknowledgments page for thank-yous.

Actually, you should get into the habit of checking these pages anyway, if you are planning on a career in this business: one of the best conversation-starters you can possibly whip out is, “Oh, you worked on Author X’s work, didn’t you? I remember that she said wonderful things about you.”

Trust me, there is not an agent or editor in the business who will not be flattered by such a statement. You would be amazed at how few of the writers who approach them are even remotely familiar with the average agent’s track record. But who doesn’t like to be recognized and complimented on his work?

So, knowing this about human nature, make an educated guess: would an agent would be more or less likely to ask to see pages from a writer whose well-targeted query began, “Since you so ably represented Author X’s GREAT AMERICAN NOVEL, I believe you will be interested in my work…”

You bet your boots, baby.

So I hear some disgruntled murmuring out there? “But Anne,” I hear some of you call out, “I already knew about querying agents I saw at conferences and checking acknowledgement pages. Aren’t there more creative ways to expand my query list?”

As a matter of fact, there are — but even as a dictator (dictatrix?), I have run out of steam for today. Hang in there, folks, and keep up the good work!

Book marketing 101: a professional-looking title page, part III

Well, so much for predicting how tired I would be: the very day after I said I didn’t want to abandon you all in mid-title page, I found myself too wiped out to do my promised next post on title pages. Mea culpa — but I think I shall be taking the next few days off from posting, until I figure out how to integrate it with the masses of sleep I seem to need at the moment.

Let me move on to the second style of title page quickly, though, while I am fresh from a nap.

Last time, I mentioned that there were two formats commonly used in professional title pages. The one I showed you last time, what I like to call the Me First, is actually rather more common in submissions to agents than submissions from agents to editors, but it is certainly acceptable.

While the Me First format is perfectly fine, the other standard format, which I like to call the Ultra-professional, more closely replicates what most agents want their authors’ ultimate manuscript title pages to look like. Take a gander:

snapshot-of-ultra-pro-title.tiff

Elegant, isn’t it? And yet very market-oriented, because all of the requisite information is so very easy to find. Here is a downloadable version of the same, for those of you who would prefer to have it on hand.

I probably don’t need to walk through how to construct this little gem, but as my long-term readers know, I’m a great believer in making directions as straightforward as possible. I like them to be easy to follow in the ten minutes after an agent has said, “My God, I love your premise! Provide me with the manuscript instantly!” Call me zany, but on that happy day, I suspect that you’re going to have a lot on your mind.

So here’s how to put this little gem together. Set up a page with the usual standard format for manuscripts defaults — 1-inch margins all around, 12-point Times, Times New Roman, or Courier — then type in the upper right-hand corner:

Book category (If you’re unclear on what this is, are tempted to vacillate between several, or resent having to categorize your complex book at all, believe me, I sympathize — but please see the BOOK CATEGORIES category at right with all possible speed.)

Estimated word count (If you’re unclear on the hows and whys of estimation, please see the WORD COUNT category at right.)

Skip down 12 lines, then add, centered on the page:
Your title
(Skip a line)
By
(Skip a line)
Your name (or your nom de plume)

Skip down 12 more lines, then add in the lower right corner:

Your real name
Line 1 of your address
Line 2 of your address
Your telephone number
Your e-mail address

As you may see from the example, it looks nifty if the information in the top section and the information in the bottom one share the same left margin. Since some addresses are longer than others, using this format results in that left margin’s being set at different points on the page for different manuscripts. While Flaubert’s address is short, Edith Wharton’s is not, producing a cosmetically altered title page:

snapshot-edith-wharton-title.tiff

Again, there should be NO other information on the title page, just lots and lots of pretty, pretty white space. After you sign with an agency, your agent’s contact information will appear where your contact information does.

That’s it, my friends – the two primary options you have, if you want your title page to look like the bigwigs’ do. And believe me, you do. Try formatting yours accordingly, and see if your work is not treated with greater respect!

After my last post, forward-thinking reader Christa anticipated my next point, so I have already covered the issue of whether you should include a title page in an e-mailed submission. Since the comments are less easily searched than the text of my posts, I’m going to go over the logic a bit here as well.

The answer, in case you were wondering, is yes — it is an excellent idea to include a title page with an e-submission. It’s an even better idea to include it as PART of the manuscript attachment, rather than as a separate attachment.

A bit perplexed? You’re not alone. Let me deal with the whys first, then the hows.

As Christa rightly points out, an agent who sends you an e-mail to ask for a full or partial manuscript, like one who calls after reading your first 50 pages to ask for the rest of the book, obviously has your contact information already. So why repeat it by sending a title page?

The first reason — and not the least significant, in an industry that values uniformity of format — is that every professional title page includes this information. It’s what agents and editors expect to see, and believe me, any agent who accepts e-queries receives enough e-mail in a day to render the prospect of scrolling through those received a few weeks ago a Herculean task. Make it easy for her to contact you, and she’s more likely to do it.

Second, even if the agent or screener scrupulously noted all of your contact information from your query AND filed away your e-mail address for future reference, agencies are very busy places. Haven’t you ever accidentally deleted an e-mail you intended to save?

I tremble to mention this, but most of the agents of my acquaintance who’ve been in the game for a while have at least one horror story about reading a terrific piece of writing, jumping up to show it to someone else in the office — and when they’ve returned, not being able to find the mystery author’s contact information.

Don’t let them tell a story like this about you: Millicent is unlikely to scroll through 700 e-mails to track down even the most captivating author’s contact information. And even if an agent asks for an e-mailed submission, he will not necessarily read all of it on screen — once it’s printed out, it’s as far from the e-mail that sent it as if it had come by regular mail.

Besides, do you really want to begin your relationship with the agent of your dreams (or editor of your passions) by deviating from standard format, even virtually? As every successful civil disobedient knows, you are generally better off politely meeting expectations in matters of little moment, so you may save your deviations for the things that really matter.

As Flaubert famously advised writers, “Be regular and orderly in your life, so that you may be violent and original in your work.”

Okay, so he wasn’t talking about title pages. But the same principle applies here: a title page — or lack thereof — does make a strong statement about the professionalism of the manuscript, regardless of context.

I wouldn’t advise sending the title page as a separate attachment, though: because viruses can be spread through attachments, folks in the industry tend not to open attachments they did not specifically ask to see. Instead, insert the title page at the beginning of your manuscript file.

Do I see a raised hand or twelve out there? “But Anne,” I hear some quick-on-the-draw readers cry, “won’t including it in the document make the title page look wrong? Won’t it automatically have a slug line, and won’t including it mess up my pagination?”

Good questions, all, but these outcomes are relatively easy to avoid in Word. To prevent a slug line’s appearing on the title page, insert the title page into the document, then go to the Format menu and select Document, then Layout. There should be an option there called “Different First Page.” If you select that, you can enter a different header and footer for the first page of the document, without disturbing the slug line you will want to appear on every other page.

Don’t include a slug line (AUTHOR’S LAST NAME/TITLE/#) on the title page, or a page number. Just leave the header and footer blank.

To ensure that the first page of text (which will be page 2 of the document, right?) is numbered as page 1, you will need to designate the title page as 0. In Word, you do this by going to the View menu, selecting Header and Footer, then Page Number Format.

While I’m on the subject of formatting, and now that I know how to insert snapshots of pages into this blog, I think that next time, I shall take reader Dave’s excellent suggestion and show you what a page of text in standard format looks like. I have long been yearning to show how to format the first page of a chapter correctly.

And that’s the kind of longing I have when I’m NOT feverish; there’s no accounting for taste, eh? Speaking of which, my couch is calling me again, so I am signing off for today. Keep up the good work!

Book marketing 101: a professional-looking title page, part II, or, lots of lovely, lovely white space

Yesterday, I waxed long, if not precisely eloquent, about what a difference a professional-looking title page can make to a submission or contest entry. I hit this point pretty hard, because I know from experience as both a freelance editor and a contest judge that many, many talented aspiring writers simply assume that they don’t need a title page — a misconception that definitely costs them presentation points.

So where do these sterling souls tend to place the title page information, such as contact information and the book’s title? On page 1 of the text, where one might expect to find it in a short story submitted to a literary magazine.

Trust me, this is not where a professional reader is going to expect to find this information in a manuscript — and in many contests, including requested information such as genre and target audience on the first page of the text, rather than on a title page, can actually get an entry disqualified.

(To address the most common reason contest entrants misplace this information: don’t worry about the title page’s adding to your page count; it is not included in the page total. In every type of manuscript, pagination begins on the first page of TEXT, not on the title page.)

In a submission to an agency or publishing house, a professional reader will expect to see pieces of information on the title page: title, author’s name (or nom de plume), book category, word count (estimated), and contact information. If an author has an agent, the agent’s contact information will appear on the title page, but for your garden-variety submission, the contact info will be the writer’s.

As I mentioned yesterday, it really is to your advantage to arrange your contact information precisely where an agent or editor expects to find it. You want to make it as easy as humanly possible for them to say yes to you, right?

That being said, as in so many aspects of the publishing industry, there is actually more than one way to structure a title page. Two formats are equally acceptable from an unagented writer. (After you sign with an agent, trust me, your agent will tell you which one she prefers.)

I like to call Format #1 the Me First, because it renders it as easy as possible for an agent to contact you after falling in love with your work. It’s the less common of the two at agencies, and it’s a trifle spare, compared to most title pages. Lots and lots of blank page space, which is catnip to writers. We long to fill it. But resist that urge:

snapshot-of-me-first-title.tiff

For those who would like to have their very own copies, to see the formatting up close, here is a downloadable version. (Many thanks to clever reader Chris for suggesting this, and brilliant webmaster Brian for teaching me how.)

And here are the step-by-step directions. Standard format restrictions apply, so 1-inch margins, please, as well as 12-point type, and do use the same typeface as you used in your manuscript. However, unlike every other page of the text, the title page should neither have a slug line nor be numbered. As I mentioned above, it is not included in either the page or the word count.

In the upper left-hand corner, list:

Your name
Your address
Your phone number
Your e-mail address.

In the upper right-hand corner, list:

The book category (see how important it is to be up front about it? It’s the very top of the title page!)
Estimated word count.

Skip down 10 lines, then add, centered on the page:

Your title
(Skip a line)
By
(Skip a line)
Your name (or your nom de plume)

There should be NO other information on the title page in Format #1. Luxuriate in all of that lovely, lovely white space.

Why, you may be wondering, does the author’s name appear twice on the page? For two reasons: first, in case you are writing under a name other than your own, as many writers choose to do. It’s quite common for writers to use only their pseudonyms in submissions — which can cause some real confusion when a fictional person’s name appears on under the signature line on a contract.

Standard format eliminates any possible confusion by clearly delineating between the name the writer wishes to use on the title page (which appears, straightforwardly enough, under the title) and the one the writer would like to see on royalty checks (listed under the contact information).

(And no, for those of you who have been asking about it, Anne Mini is not a nom de plume, but the name on my birth certificate, believe it or not. My parents were so literarily-oriented that my father demanded to be led to a typewriter before they settled on a name, to see how each of the top contenders would look in print. The better to grace future dust jackets, my dear. And yes, there is a nonplused nurse out there somewhere who can swear that this is true.)

The second reason that the writer’s name appears twice on the title page is, as I mentioned above, to make it as easy as possible for the agent or editor to acquire the book. And that, in case you were wondering, is one reason that it is so very easy for the major US publishing houses to enforce their no-unsolicited-submissions-from-unagented-writers rule: the merest glance at the contact information will tell an editorial assistant instantly whether there is an agent involved.

Do not, under any circumstances, include a quote on the title page — and I wouldn’t recommend doing it on the first page of your manuscript, either. Many authors do this, because they have seen so many published authors use quotes at the openings of their books, to situate themselves amongst the pantheon of the published — and because, let’s face it, most of us read widely enough that we’ve collected a few pithy sayings along the way.

Trust me, the aptness of your quote selection isn’t going to wow the pros, for the very simple reason that 99.8% of them will just skip over it. They ask for submissions to read your writing, after all, not other people’s.

If you must use a quote at the opening of the book, center it on an unnumbered separate page that follows the title page. Or, better still, wait until after the book has been acquired by an editor, then have a heart-to-heart about it.

And remember, if you want to use a lyric from a song that is not yet in the public domain, it is generally the author’s responsibility to get permission to use it — and while for other writing, a quote of less than 50 consecutive words is considered fair use, ANY excerpt from an owned song usually requires specific permission, at least in North America. Contact the American Society of Composers, Authors, and Publishers (ASCAP) for assistance in making such requests.

Tomorrow, I shall go through the other title page style, which is my preferred method, the Ultra-Professional.

On a personal note, my posts will probably be shorter than usual in the weeks to come, and I may not be posting as often: I’ve recently found out that I have come down with mono, a rather nasty condition that apparently requires sleeping about twice as much as I usually do. The recovery time is rather lengthy — but I wasn’t about to abandon you all in mid-title page, was I?

So bear with me, please, if my responses are a bit slower than usual in the near future — and keep up the good work!

Book marketing 101: a professional-looking title page

My, this has been a long series, hasn’t it? A lot of ground to cover. Before I move on to topics more closely related to the writing in your book, rather than the writing in your marketing materials — specifically, I would like to spend a substantial chunk of the next couple of months going over the most common writing problems agents and editors see in submissions — I want to spend today talking about the very first thing an agent or editor will see IN your submission: the title page.

And yes, Virginia, EVERY submission needs one, as does every contest entry. Even if you are sending chapters 2-38 after an agent has pronounced herself delighted with chapter 1, you should send a title page with every hunk of writing you submit.

I know, I know: pretty much nobody ASKS you to include one (although contests sometimes require it), but a manuscript, even a partial one, that is not topped by one looks undressed to folks in the publishing industry. So much so that it would be completely out of the question for an agent to submit a book to a publishing house without one.

Why? Because, contrary to popular belief amongst writers, it is not just a billboard for your book’s title and your chosen pen name. It’s the only page of the manuscript that contains your contact information, book category, and word count.

In words, it is both the proper place to announce how you may best be reached and a fairly sure indicator of how much experience you have dealing with the publishing industry. Why the latter? Because aspiring writers so often either omit it entirely or include the wrong information on it.

You, however, are going to do it right — and that is going to make your submission look very good by comparison.

There is information that should be on the title page, and information that shouldn’t; speaking with my professional editing hat on for a moment, virtually every manuscript I see has a non-standard title page, so it is literally the first thing I, or any editor, will correct in a manuscript.

I find this trend sad, because for every ms. I can correct before they are sent to agents and editors, there must be hundreds of thousands that make similar mistakes. Even sadder, the writers who make mistakes are their title pages are very seldom TOLD what those mistakes are. Their manuscripts are merely rejected on the grounds of unprofessionalism, usually without any comment at all.

I do not consider this completely fair to aspiring writers — but once again, I do not, alas, run the universe, nor do I make the rules that I report to you. If I set up the industry’s norms, I would decree that every improperly-formatted title page would be greeted with a very kind letter, explaining precisely what was done wrong, saying that it just doesn’t count this time, and inviting the writer to revise and resubmit.

Perhaps, in the worst cases, the letter could be sent along with a coupon for free ice cream. Chances are, the poor writer is going to be shocked to learn that the title page of which he is so proud is incorrectly formatted.

But I digress.

The single most common mistake: a title page that is not in the same font and point size as the rest of the manuscript.

Since the rise of the personal computer and decent, inexpensive home printers, it has become VERY common for writers to use immense type and fancy typefaces for title pages, or even photographs, designs, or other visually appealing whatsits.

From a creative point of view, the tendency is completely understandable: if you have 50 or 100 fonts at your disposal, why not use the prettiest? And while you’re at it, why not use a typeface that’s visible from five feet away?

For one extremely simple reason: professional title pages are noteworthy for only two things, their visual spareness and the consequent ease of finding information upon them.

It’s rare, in fact, that any major US agency would allow its clients to send out a title page in anything BUT 12-point Times, Times New Roman, or Courier for a submission, since these are the standards for the industry.

Why these fonts? The logic is complicated here, but in essence, it boils down to an affection for the bygone days of the typewriter: Times is the equivalent of the old elite typeface; Courier is pica. (I know, I know: there are other explanations floating around the Internet, but as this is what people in the industry have actually said when asked about it for the last 25 years, I’m going to continue to report it here.)

More to the point, agents and editors are used to estimating word counts as 250 words/page for the Times family and 200/page for the Courier family. When a submitting writer uses other fonts, it throws off calculations considerably.

Mind you, in almost every instance, an actual word count will reveal that these estimates are woefully inadequate, sometimes resulting in discrepancies of tens of thousands of words over the course of a manuscript. But if you check the stated word counts of published books from the major houses, you’ll almost always find that the publisher has relied upon the estimated word count, not the actual.

Unless an agency or publishing house SPECIFICALLY states a preference for actual word count, then, you’re usually better off sticking to estimation.

I wish that this were more often made clear at literary conferences; it would save masses of writerly chagrin. When an agent or editor at conference makes everyone in the room groan by announcing that she would have a hard time selling a novel longer than 100,000 words, she is generally referring not to a book precisely 100,012 words long, but a 400-page manuscript.

Is that hoopla I hear out there the rejoicing of those of you who tend to run a mite long? Or perhaps those who just realized that unless an edit cuts or adds an entire page to the manuscript, it isn’t going to affect the estimated word count? These are not insignificant benefits for following industry norms, are they?

So let’s take it as given that your title page should be in 12-point Times, Times New Roman, or Courier. All of it, even the title. No exceptions — and no pictures, designs, or other bits of whimsy. You may place the title in boldface, if you like, or in all capitals, but that’s as elaborate as it is safe to get.

DEFINITELY do not make the title larger than the rest of the text. It may look cool to you, but to professional eyes — I hate to tell you this, but better you find out from me — it looks rather like a child’s picture book.

Do I hear disgruntled voices out there? “Oh, come on,” I hear some of you saying, “the FONT matters that much? What about the content of the book? What about my platform? What about my brilliant writing? Surely, the typeface choice pales in comparison to these crucial elements?”

You’re right, of course — it does, PROVIDED you can get an agent or editor to sit down and read your entire submission.

Which happens far less often than aspiring writers tend to think. Ask any agent — it’s not at all uncommon for a submission to be rejected on page 1. So isn’t it better if the submission hasn’t already struck the screener as unprofessional prior to page 1?

Unfortunately, this is a business of snap decisions, especially in the early stages of the road to publication, where impressions are often formed, well, within seconds. If the cosmetic elements of your manuscript imply a lack of knowledge of industry norms, your manuscript is entering its first professional once-over with one strike against it.

It seem be silly — in fact, I would go so far as to say that it IS silly — but it’s true, nevertheless.

Even queries in the proper typefaces tend to be better received. If you are feeling adventurous, go ahead and experiment, sending out one set of queries in Times New Roman and one in Helvetica, and see which gets a better response.

As any agency screener will tell you after you have bought him a few drinks (hey, I try to leave no stone left unturned in my quest to find out what these people want to see in submissions, so I may pass it along to you), the Times New Roman queries are more likely to strike agents (and agents’ assistants, once they sober up again) as coming from a well-prepared writer, one who will not need to be walked through every nuance of the publication process to come.

Yes, I know — it seems shallow. But think of conforming to title page requirements in the same light as following a restaurant’s dress code. No one, not even the snottiest maitre d’, seriously believes that forcing a leather-clad punk to don a dinner jacket or a tie will fundamentally alter the disposition of the wearer for the duration of the meal. But it does guarantee a certain visual predictability to the dining room, at least insofar as one overlooks facial piercings, tattoos, and other non-sartorial statements of individuality.

And, frankly, setting such standards gives the maitre d’ an easy excuse to refuse entry on an impartial basis, rather than by such mushy standards as his gut instinct that the lady in the polyester pantsuit may be consorting with demons in her off time. Much less confrontational to ask her to put on a skirt or leave.

Sending your submission into an agency or publishing house properly dressed minimizes the chances of a similar knee-jerk negative reaction. It’s not common that a submission is rejected on its title page alone (although I have heard of its happening), but an unprofessional title page — or none at all — does automatically lower expectations.

Or, to put it another way, Millicent the screener is going to be watching the guy with the tie a whole lot less critically than the guy with the studded leather dog collar and 27 visible piercings, and is far less likely to dun the former for using the wrong fork for his salad.

Tomorrow, I am going to go over the two most common formats for a professional title page — and, if my newly-learned computer trick works, give you some concrete examples. In the meantime, keep up the good work!

Book marketing 101: at long last, the end of the synopsis trail!

I am plagued with a nasty cough today, my friends, but I am determined nonetheless: I am going to wrap up my synopsis-writing series today, so we may move on to other matters. How to format a title page, for instance, and how to come up with a hefty list of agents to query between now and Thanksgiving. And I notice that it’s been a while since I’ve gone through a list of common submission problems.

So this is no time to be hacking up a storm. Back to my list of questions to ask yourself after you have completed a solid draft of your synopsis:

(5) Are its pages numbered?

Even after years of reading synopses intended for submission, I remain perennially shocked at how few of them identify either themselves or the author, due no doubt to a faith in the filing systems of literary agencies that borders on the childlike.

Why do I attribute this to faith? Well, like everything else in a manuscript or book proposal, the synopsis should not be bound in any way; like pretty much everything else on earth, paper responds to gravity.

Translation: things fall; pages get separated, and some luckless soul (generally, the person under Millicent the screener on the agency’s totem pole, if you can picture that) is charged with the task of reordering the tumbled pages.

Place yourself in that unhappy intern’s Doc Martens for a moment: given the choice between laboriously guessing which page follows which by perusing content, and pitching the whole thing (into what we devoutly hope is the recycling bin, but is probably merely the overloaded wastepaper basket) and moving on to the next task, which would YOU choose?

Okay, so maybe you’re ultra-virtuous. What if you were Millicent, and had 20 other submissions to screen before lunch?

Don’t rely upon the kindness of strangers. Especially busy ones who have been trained to believe that unnumbered pages are unprofessional in a submission. Make it easy to put the pages back in the proper order.

(6) Does the first page of the synopsis SAY that it’s a synopsis? Does it also list the title of the book, or does it just begin abruptly? And does every page of the synopsis contain the slug line AUTHOR’S LAST NAME/TITLE/SYNOPSIS/#?

Standard format for a synopsis dictates that the title (either all in caps or bolded) is centered at the top of the first page of the synopsis, with “Synopsis” on the line below it. Then skip one double-spaced line, and begin the text of the synopsis.

And if it seems a bit silly to tell the nice people who asked you to send a synopsis that what they’ve got in their trembling hands is in fact a synopsis, remember that in a largish agency, the person who requests a submission is often not the person who subsequently reads it. (Not the first person, anyway.) Even if it were, from the envelope-opener’s perspective, being expected to recall one request for further materials from — how long? Perhaps a month? — before is tantamount to being asked to guess how many fingers the author is holding up.

In Nebraska. Don’t make ‘em guess.

(7) Is the synopsis absolutely free of errors of any kind? Not just what your word processing software tells you is an error, but an actual error?

Naturally, you should both spell-check and read the ENTIRETY of your synopsis IN HARD COPY, ALOUD, before you send it anywhere. Period. No excuses.

95% of writers — and 99% of non-writers — fall into the trap of thinking that if a document passes muster with their computers’ spelling and grammar checkers, it must therefore be spelled correctly and grammatically sound. That is, alas, generally not true.

Word processing programs’ dictionaries are NOTORIOUSLY inaccurate — and often suprisingly outdated. I am fascinated by the fact that mine evidently does not contain any words that relate to the Internet or computer operations. Should I really have had to introduce “blogger” into its vocabulary, for instance?

And don’t even get a professional editor started on the chronic inadequacies of most word processing programs’ grammar checkers. Mine disapproves of gerunds and semicolons, apparently on general principle, strips necessary accent marks off French words, leaving them obscenely naked, and regularly advises me to use the wrong form of THERE. (If anybody working at Microsoft does not know the ABSOLUTELY IMMUTABLE rules governing when to use THERE, THEIR, AND THEY’RE, I beg you, drop me an e-mail, and I shall make everything clear.) Once, when I was not looking, it incorrectly changed a word in this very blog from “here” to “hear.”

Grammar checkers also typically butcher dialogue, especially if it contains necessary slang. Suffice it to say, most standard word processing spelling and grammar checkers would condemn the entirety of Mark Twain’s opus outright.

My point is, like a therapist who doesn’t listen well enough to give good advice, a poor grammar checker cannot be sufficiently disregarded. Even in the unlikely event that your grammar checker was put together by someone remotely familiar with the English language as she is spoke, you should NEVER rely solely upon what it tells you to do.

Read the manuscript for yourself.

And if you’re in doubt on a particular point, look it up. In a well-regarded dictionary, not on the Internet: contrary to popular opinion, most search engines will list both the proper spelling of a word and the most common misspellings. There is no gigantic cosmic English teacher monitoring proper spelling and grammar on the web. So get up, walk across the room, and pick up a physical dictionary. After so much time spent sitting in front of a monitor, the walk will do you good.

(8) Are all of the proper nouns spelled correctly?

Triple-check all character and place names — believe it or not, misplaced cities, states, and even character names are rife in synopses.

Why? Because these are words that are generally omitted from standard spell-checkers — or are entered with a number of possible variations. So unless you have inserted all of the proper nouns in your work into your spell-checker’s memory, it will often overlook the difference between your elegant heroine, Sandy, and that trollop who wandered into your synopsis unbidden, Sandie.

(9) Does the synopsis read as though I am genuinely excited about this book and eager to market it, or does it read as though I am deeply and justifiably angry that I had to write it at all?

Yes, I’ve talked about this one before, and recently, but this is a subtlety, a matter of tone rather than of content, so it bears repeating. It’s often not as visible to the author as it is to a third party.

As I mentioned earlier in this series, writerly resentment shows up BEAUTIFULLY against the backdrop of a synopsis, even ones that do not breathe an overt word about marketing. The VAST majority of synopses (particularly for novels) simply scream that their authors regarded the writing of them as tiresome busywork instituted by the industry to satisfy some sick, sadistic whim prevalent amongst agents, a hoop through which they enjoy seeing all of the doggies jump.

If you have even the vaguest suspicion that your synopsis — or, indeed, any of your marketing materials — may give off a whiff of that attitude, hand it to someone you trust for a second opinion.

Made it through all of the questions above? After you have tinkered with the synopsis until you are happy with all of your answers, set your synopsis aside. Stop fooling with it. Seriously — there is such a thing as too much editing.

Then, just before you send it out, read it again (IN HARD COPY and OUT LOUD, naturally), and ask yourself a final question:

(10) Does my synopsis support the image of the book I want the requesting agent or editor to see? Would it be worth my while to modify it slightly in order to match more closely to what I told this sterling individual my book was about?

“Wait!” I hear some sharp readers out there cry. “Is Anne saying that it’s sometimes a good idea to tailor the synopsis to the particular agent or editor?”

Well caught, those of you who thought that. If you heard an agent or editor expresses a strong personal preference for a particular theme or style in her speech at an agents’ and editors’ forum or during a pitch meeting, isn’t it just common sense to tweak your already-existing synopsis so it will appeal to those specific likes? If your dream agent let slip in your meeting that she was really intrigued by a particular aspect of your story, doesn’t it make sense to play that part up a little in the synopsis?

A word of warning about pursuing this route: do NOT attempt it unless you have already written a general synopsis with which you are pleased AND have saved it as a separate document. Save your modified synopsis as its own document, and think very carefully before you send it out to anyone BUT the agent or editor who expressed the opinions in question.

Why? Well, as I have been pointing out for over two years now in this very forum, agents and editors are not a monolithic entity with a single collective opinion on what is good and what is bad writing. They are individuals, with individual tastes that vary wildly, sometimes even moment to moment — and certainly over the course of a career.

Think about it: was your favorite book when you were 13 also your favorite book when you were 30? Neither was any given agent’s.

And isn’t your literary opinion rather different on the day you learned that you were being promoted at work and the day that your cat died? Or even the moment after someone complimented your shirt (it brings out your eyes, you know, and have you lost a little weight?), as opposed to the moment after you spilled half a cup of scalding coffee on it?

Again, what’s true for you is true for any given agent, editor, or screener: a LOT of factors can play into whether they like the pages sitting in front of them — or the pitch they are hearing — right now.

Bear this in mind when you are incorporating feedback into your synopsis — or, indeed, any of your work. Just because one agent has given you feedback to tweak your story this way or that, it doesn’t necessarily mean everyone in the industry will greet that tweak rapturously.

Use your judgment: it’s your book, after all. But by all means, if you can modify your synopsis for eyes of the individual who expressed the particular opinion in question, do it with my blessings.

Keep up the good work!

Book marketing 101: the query synopsis vs. the submission synopsis

Yesterday, in the midst of a discussion about how to banish annoyance about having to summarize your beautifully complex plotline or subtly nuanced argument in just a few pages from your synopsis — because nothing frames resentment better than a synopsis, unless it’s a query letter or pitch — I suggested working out your (completely legitimate) aggressions in other, more constructive manners. Like screaming at your imaginary friend or jousting with the end of your couch.

Don’t keep it inside, festering in your guts, but for heaven’s sake, don’t loose it on an agent or editor until after you’ve signed a contract with ’em.

Instead, show that you are professional enough to approach the synopsis as the marketing necessity it is. Remember, agents do NOT ask writers for synopses because they are too lazy to read entire books: they ask for synopses because they receive so many submissions that, even with the best of wills, they could never possibly read them all.

The synopsis, then, is your chance to make your work jump up and down and scream: “Me! Me! I’m the one out of 10,000 that you actually want to read, the one written by an author who is willing to work with you, instead of sulking over the way the industry runs!”

Mind you, I’m not saying that you SHOULDN’T sulk over the often arbitrary and unfair way the industry runs: actually, it would be merely Pollyannaish NOT to do that from time to time. Vent as often as you please.

But it simply is not prudent to vent anywhere near an agent or editor whom you want to take on your work — and certainly not in the tone of the synopsis. The synopsis’ tone should match the book’s, and unless you happen to be writing about deeply resentful characters, it’s just not appropriate to sound clipped and disgruntled.

Sorry. As I believe I have mentioned before, if I ran the universe, not only would manuscripts be judged purely upon the quality of their writing by book-loving souls who would read every submission in full, but there would be free merry-go-rounds in every schoolyard, college tuition would cost nothing, lions and tigers would want nothing more than to cuddle up to humans and purr — and my schedule would permit me to post before the wee hours of the morning.

However, as a glance at the clock clearly tells me, I do not, in fact, run the universe. Unfortunate.

After you have thrown a well-deserved tantrum or two at how difficult it is to catch an agent’s attention, remind yourself that that maddening-to-prepare synopsis DOES serve a couple of legitimate purposes.

However — and I hate to be the one to tell you this, but how else are you going to find out? — a synopsis that a writer might choose to send with a query letter actually serves a slightly different purpose than one that an agent asks you to send along with your first 50 pages. You might want to come up with different versions to suit the different occasions.

Take some nice, deep breaths, and that dizzy feeling will pass in a few seconds.

If a query letter is a verbal hallway pitch, the synopsis destined to be tucked into a query envelope is the surrogate for the book itself, enabling you to lay out the plot at greater length than a paragraph in a query letter permits. Its primary purpose is to prompt the agent or editor to ask to see the first 50 pages — or, if you’re lucky, the entire manuscript.

Let me repeat that, because it’s important: the purpose of the query synopsis is to garner a request for pages, not to cause the agency screener to set it down with a sigh and say, “What a beautiful story. Now I don’t need to read the book.”

As with any good seduction, you’re going to want to leave a little to the imagination — but PLEASE don’t make the very common mistake of not explaining how the plot is resolved.

A synopsis is the place to show off what a clever plotter or argument-monger you are, not to tease with vague hint about what might happen. This is not the time to conceal your favorite plot twist, as a delightful surprise for when the agent requests the entire book. Revealing it now will SUBSTANTIALLY increase the probability that the rest of the book will get read, in fact.

Why? Well, agents and editors tend not to be very fond of guessing games — or, as they like to call them, “those damned writer tricks that waste my time.”

So ending your synopsis on a cliffhanger on the theory that they will be DYING to read the rest of the book to find out how it all ends seldom works. Remember, agency screeners are suspicious people: if you don’t show how the plot works itself to a conclusion, they may well conclude that you just haven’t written the ending yet.

Next!

And realistically, there tends to be a fairly large time gap between when an agent or screener reads a query synopsis and when our Millicent can expect to be holding the manuscript in her hot little hands to find out what’s going to happen next. It’s not a profession that attracts the type of person who automatically skips to the last page of a murder mystery to find out who dunnit, after all.

Even if it did, trust me, anyone who is going to be reading a synopsis in an agency is going to be aware of the probable time lag before the suspense can possibly be relieved. If she scans the mail eagerly every day and pounces upon the submission the instant it appears, it’s still bound to be at least a few weeks.

Tell me, cliffhanger-lovers: when’s the last time that you set a book down at an exciting point and walked away for a month?

It doesn’t really work that way. In a query synopsis, you will want to make the book sound well-rounded and satisfying, providing enough detail to pique Millicent’s interest, but not so much that the screener begins to wonder if you’ve sent the synopsis or the first few pages of the book. When in doubt, stick to the strongest dramatic arc.

Within your submission packet, on the other hand, a requested synopsis serves a different function: from the requesting agent’s POV, it is the substitute for the rest of the book.

Repeat that last sentence like a mantra while you are constructing your synopsis. In a packet of requested materials, the synopsis has a different goal than the query synopsis: to convince the agent or editor that the rest of the book is every bit as interesting and action-packed as your first 50 pp.

In other words, it is a marketing tool, intended to get the agent or editor to ask to see the rest of the book. Since the agent already has your partial in hand, however, your submission query can gloss over the premise much more quickly than in a query synopsis.

I hear some of you out there grumbling. “But Anne,” you cry, “isn’t it the job of the first 50 pp. to inspire such interest in the reader that she wants — nay, longs — to read the rest of the book?”

In a word, yes, but not alone.

Usually, agents (and their screeners; remember, even if an agent asks you to send pages, she is usually not the first person in the building to read them, even if she REALLY liked you in a pitch meeting) will read the requested chapter(s) first, to see if they like the authorial voice, THEN turn to the synopsis.

Thus, it is relatively safe to assume that Millicent doesn’t need you to spend a page of the synopsis setting up the premise and introducing the protagonist: remember, her eyes, like most agents’ and editors’, have been trained to spot and regard repetition as one of the seven deadly sins.

It’s right up there with Boring, Incorrectly Formatted, Rude, Confusing, Been Done, and Vague.

The synopsis is where you demonstrate to their hyper-critical eyes that you are not merely a writer who can hold them in thrall for a few isolated pages: you have the vision and tenacity to take the compelling characters you have begun to reveal in your first chapter through an interesting story to a satisfying conclusion.

The synopsis, in short, is where you show that you can plot out a BOOK.

For this reason, it is imperative that your synopsis makes it very, very clear how the first 50 pp. you are submitting fits into the overall arc of the book, regardless of whether you are submitting fiction or nonfiction. But don’t forget to make the rest of the book sound interesting, too.

If your head is whirling from all of this, or if it’s starting to sound as though your synopsis will need to be longer than the book in order to achieve its goals, don’t worry. Tomorrow — or actually, my clock tells me, later today, I shall cover some tips on how to avoid the most common synopsis bugbears, as well as how to slim it down if it becomes overlong.

Keep up the good work!