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Book marketing 101: synopses, part VIII, or, the long and the short of it

For the last week or so, I’ve been going over prepping a synopsis for tucking inside a query envelope, adding to the partial an agent has requested that you send, plopping into a contest entry, or having at the ready in anticipation for such a request at a pitch meeting. As with the author bio, I strongly recommend getting your synopsis ready before you anticipate needing it.

Especially if you are intending to query or pitch at a conference anytime soon. You will be SUBSTANTIALLY happier if you walk into any marketing situation with your synopsis already polished, all ready to send out to the first agent or editor who asks for it, rather than running around in a fearful dither after the request, trying to pull your submission packet together. Then, too, giving some serious thought to the overarching themes of your book is an excellent first step in pulling together a pitch.

Even if you think that both of the reasons I have just given are, to put it politely, intended to help lesser mortals less talented than your good self, whatever you do, try not to save writing your synopsis for a contest for the very last moments before you stuff a submission or entry into an envelope. That route virtually guarantees uncaught mistakes, even for the most gifted of writers and savviest of self-promoters.

If you take nothing else away from the synopsis-writing part of the Book Marketing 101 series, please remember this: writing a synopsis well is hard; be sure to budget adequate time for it.

If the task feels overwhelming — which would certainly be understandable, faced with the daunting task of summarizing a 400-page book in just a few well-written pages — remind yourself that even though it may feel as though you effectively need to reproduce the entire book in condensed format, you actually don’t. The synopsis shouldn’t depict every twist and turn of the plot — just strive to give a solid feel of the mood of the book and a basic plot summary.

Show where the major conflicts lie, introduce the main characters, interspersed with a few scenes described with a wealth of sensual detail, to make it more readable.

Remember, too, that you should be shooting for 3 — 5 pages, unless you are SPECIFICALLY asked to produce something longer or shorter. If your draft persists in being less, and you are synopsizing a book-length work, chances are that you are not including the plot or argument in sufficient detail.

So go back and reread it: is what you have hear honestly a reader-friendly telling of your story or a convincing presentation of your argument, or is it merely a presentation of the premise of the book and a cursory overview of its major themes? For most too-short synopses, it is the latter.

If you really get stuck about how to make it longer, print up a hard copy of the synopsis, find yourself a highlighting pen, and mark every summary statement about character, every time you have wrapped up a scene or plot twist description with a sentence along the lines of and in the process, Sheila learns an important lesson about herself.

Go back through and take a careful look at these highlighted lines. Then ask yourself for each: would a briefly-described scene SHOW the conclusion stated there better than just TELLING the reader about it? Is there a telling character detail or an interesting plot nuance that might supplement these general statements, making them more interesting to read?

I heard that gasp of recognition out there — yes, campers, the all-pervasive directive to SHOW, DON’T TELL should be applied to synopses as well. The fewer generalities you can use here, the better, especially for fiction.

I’ll let those of you into brevity in on a little secret: given a choice, specifics are almost always more interesting to a reader than generalities. Think about it from an agency screener’s POV, someone who reads 800 synopses per week: wouldn’t general statements about lessons learned and hearts broken start to sound rather similar after awhile? But a genuinely quirky detail in a particular synopsis — wouldn’t that stand out in your mind?

And if that unique grabber appeared on page 1 of the synopsis, or even in the first couple of paragraphs, wouldn’t you pay more attention to the rest of the summary?

Uh-huh. It’s very easy to forget in the heat of pulling together a synopsis that agency screeners are readers, too, not just decision-makers. They like to be entertained, so the more entertaining you can make your synopsis, the more likely Millicent is to be wowed by it.

Isn’t it fortunate that you’re a writer with the skills to do that?

If your synopsis has the opposite problem and runs long, you should also sit down and read it over with a highlighter gripped tightly in your warm little hand. On your first pass through, mark any sentence that does not deal with the [primary] plot or argument of the book.

Then go back through and read the UNMARKED sentences in sequence, ignoring the highlighted ones. Ask yourself honestly: does the shorter version give an accurate impression of the book? If so, do the marked sentences really need to be there at all?

If your synopsis still runs too long, try this trick of the pros: minimize the amount of space you devote to the book’s premise and the actions that occur in Chapter 1. Yes, you will need this information to appear prominently in a synopsis you would send with a cold query letter, but as I mentioned yesterday, once you have been asked to submit pages, your synopsis has different goals.

You might want to consider minimizing the premise-setting section regardless; the vast majority of synopses spend to long on it. Here’s a startling statistic: in the average novel synopsis, over a quarter of the text deals with premise and character introduction.

Try trimming this down to just a few sentences and moving on to the rest of the plot.

If this seems dangerous to you, think about it: if the agent or editor asked to see Chapter 1 or the first 50 pages, and if you place the chapter BEFORE the synopsis in your submission packet, the reader will already be familiar with both the initial premise AND the basic characters AND what occurs at the beginning in the book. So why be repetitious?

Let me show you how it works (and yes, long-term readers, I have used this example before). Let’s say that you were Jane Austen, and you were pitching SENSE AND SENSIBILITY to an agent at a conference. (You should be so lucky!)

The agent is, naturally, charmed by the story — because you were very clever indeed, and did enough solid research before you signed up for your agent appointment to have a pretty fair certainty that this particular agent is habitually charmed by this sort of story — and asks to see a synopsis and the first 50 pages.

See? Advance research really does pay off.

Naturally, you dance home in a terrible rush to get those pages in the mail. As luck would have it, you already have a partially-written synopsis on your computer. In it, the first 50 pages’ worth of action look something like this:

ELINOR (19) and MARIANNE DASHWOOD (17) are in a pitiable position: due to the whimsical will of their great-uncle, the family estate passes at the death of their wealthy father into the hands of their greedy half-brother, JOHN DASHWOOD (early 30s). Their affectionate but impractical mother (MRS. DASHWOOD, 40), soon offended at John’s wife’s (FANNY FERRARS DASHWOOD, late 20s) domineering ways and lack of true hospitality, wishes to move her daughters from Norland, the only home they have ever known, but comparative poverty and the fact that Elinor is rapidly falling in love with her sister-in-law’s brother, EDWARD FERRARS (mid-20s), render any decision on where to go beyond the reach of her highly romantic speculations.

Yet when John and his wife talk themselves out of providing any financial assistance to the female Dashwoods at all, Mrs. Dashwood accepts the offer of her cousin, SIR JOHN MIDDLETON (middle aged) to move her family to Barton Park, hundreds of miles away. Once settled there, the Dashwoods find themselves rushed into an almost daily intimacy with Sir John and his wife, LADY MIDDLETON (late 20s) at the great house. There, they meet COLONEL BRANDON (early 40s), Sir John’s melancholy friend, who seems struck by Marianne’s musical ability — and beauty. But does his sad face conceal a secret?

Marianne’s heart is soon engaged elsewhere: she literally falls into love. Dashing and romantic WILLOUGHBY (26) happens to be riding by when Marianne tumbles down a hillside, spraining her ankle. Just like the romantic hero of her dreams, he sweeps her up and carries her to safety. Soon, the pair is inseparable, agreeing in every particular: in music, in poetry, in the proper response to life, which is to ignore propriety in favor of expressing unrestrained feeling. When Col. Brandon is abruptly obliged to cancel a party in order to rush off to London to attend to mysterious business, the lovers are perfectly agreed that stuffy old Brandon made up the urgency in order to spoil their pleasure.

All too quickly, however, it is Willoughby’s turn to be called away by mysterious duties, leaving a weeping Marianne courting every memory of their happy days together while Elinor wonders why the pair have not announced their evident engagement.

Edward comes to visit the Dashwoods, but he is sadly changed, morose and apparently afraid to be left alone with Elinor, despite Marianne’s continual and well-meaning efforts to allow the lovebirds solitude in which to coo. Edward is wearing an unexplained ring, human hair set in metal: he claims it is his sister Fanny’s but the Dashwoods are sure it is Elinor’s.

Now, all of this does in fact occur in the first 50 pages of SENSE AND SENSIBILITY, at least in my well-worn little paperback addition. However, all of the plot shown above would be in the materials the agent requested, right? So, being a wise Aunt Jane, you would streamline your submission synopsis so it looked a bit more like this:

At the death of their wealthy father, ELINOR (19) and MARIANNE DASHWOOD (17) and their affectionate but impractical mother (MRS. DASHWOOD, 40) are forced to leave their life-long home and move halfway across England, to live near relatives they have never seen, far away from Elinor’s beloved EDWARD FERRARS (mid-20s). At the home of their cousins SIR JOHN (late 30s) and LADY MIDDLETON (late 20s), melancholy COLONEL BRANDON (early 40s), seems struck by Marianne’s musical ability — and beauty. But does his sad face conceal a secret?

Dashing WILLOUGHBY (26) happens to be riding by when Marianne tumbles down a hillside, spraining her ankle. Just like the romantic hero of her dreams, he sweeps her up and carries her to safety. Soon, the pair is inseparable, much to Col. Brandon’s chagrin. He rushes off to London to attend to mysterious business. All too quickly, however, Willoughby’s is called away, too. Marianne spends her days courting every tender memory of him, while Elinor wonders why the pair has not announced their evident engagement.

Elinor’s love life is less successful: when Edward comes to visit, he seems afraid to be left alone with her, despite Marianne’s continual and well-meaning efforts to allow the lovebirds solitude in which to coo. Does his silence mean he no longer loves Elinor?

See what space-saving wonders may be wrought by cutting down on the premise-establishing facts? The second synopsis is less than half the length of the first, yet still shows enough detail to show the agent how the submitted 50 pp. feeds into the rest of the book. Well done, Jane!

I feel another one of my pre-flight checklists welling up with me, but that will have to wait until tomorrow. Keep up the good work!

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Book marketing 101: the nonfiction synopsis, or, believe me when I tell you…

Welcome back to my ongoing series on how to craft an attention-grabbing synopsis BEFORE you need it, so you will not be thrown into forty-seven kinds of panic the instant an agent or editor asks you to send one. Last time, if you will recall, I went on (and on and on) about the importance of a novel synopsis’ demonstrating beyond a shadow of a doubt that its writer is a gifted storyteller. For nonfiction, the task is a trifle more complicated.

Don’t worry — I have a LOT of experience writing both types, as it happens: I’ve sold two memoirs to publishers, and my second novel is just starting to make the rounds. Not to mention all of the synopses I see as a frequent contest judge and even more frequent freelance editor. So yours truly has spent quite a bit of time in the last few years hunkered over the odd synopsis, let me tell you. I know whereat I speak. Kindly imagine the following words of wisdom booming from the mouth of Oz, the Great and Terrible:

oz-the-great-and-terrible.tiff

In a NF synopsis, your goal is threefold: to give the argument of the book in some detail, along with some indication of how you intend to prove your case; to demonstrate that the book will appeal to a large enough market niche to make publishing it worthwhile, and to show beyond any reasonable question that you are the best-qualified person in the universe to write the book.

In 3-5 pages. I’m not entirely sure that I proved half that much in my master’s thesis.

The argument is the most important element here — in the synopsis, you should not only show the content of the argument, but also that you can argue coherently.

Yes, yes, I know: this seems counterintuitive. Wouldn’t the best way for an agent or editor to check out your argumentative style be to, you know, read your book?

I could shoot that one down right away, but first, let’s all take a mental holiday and picture how much easier all of our lives would be people in the publishing industry actually thought that way. Ah, that’s nice: a world where writers’ talent was judged solely by thoughtful, well-paid, prose-loving agents and editors, lounging on comfy sofas in sun-drenched lofts, languidly turning over page after page of entire manuscripts sent to them by aspiring authors.

And look, outside that massive loft window — do I see a pig flying by, with Jimmy Stewart on his back?

Okay, back to the real world: realistically, a nonfiction synopsis does indeed need to encapsulate the argument that it takes an entire book to make in just a couple of pages — or at least to establish the central question and indicate how you’re going to go about answering it.

Think of it as a tap-dancing audition, your two-minute chance to show your fancy footwork: if you argue well enough here, the agent will ask to see the argument in the book.

Did I just hear some gasps out there? “Two minutes?” a few of you squeak. “How closely can they possibly read my synopsis in that short amount of time?”

I didn’t mean to startle you — but yes, that’s roughly how long your synopsis will have under an agent’s (or, more likely, an agency screener’s) bloodshot, overworked eyes. This isn’t a lot of time to establish an argument much more complicated than the recipe for your sainted mother’s cream of tomato soup, even if your mother’s methodology consisted primarily of opening a can of Campbell’s.

It is enough time, though, to demonstrate that you have the writing skills to make an argument where each sentence leads logically to the next. It’s also enough time to show that you have a coherent plan for proving your propositions, and for indicating what evidence you intend to use.

If I seem to be harping on the necessity of making a COMPLETE, if skeletal, argument here, it is because the single most common mistake NF synopsizers make is to give only PART of the argument, or still worse, only the premise, with no indication of how they intend to make their case. Instead, they use the space to go on a rant about how necessary the book is, essentially squandering precious argumentative space with marketing jargon and premise.

But a solid underlying argument is the sine qua non of the NF synopsis. Period.

To make it appear as solid as I’m sure it is, don’t forget to mention what kind of evidence you will be using to support your claims. Have you done extensive research? Exhaustive interviews? Hung out with the right people?

If you have a professional with the subject that makes you an expert, or personal experience that gives you a unique insight into the subject, try to mention that in your opening paragraph, or at least in the second. Otherwise, stick to the subject matter, and explain what the book is going to teach people about it.

I use the term teach advisedly, because it is often quite helpful for synopsis writers to think of the task as producing a course overview for the lesson that is the book’s content. How will this book help readers, and what kind of readers will it help?

Obviously, a good professor would not try to cram an entire semester’s worth of material into the first lecture, right? Neither would a good NF synopsizer. Instead, both outline their work in general, try to convince their audiences that it is worthwhile to sign up for the class or buy the book in order to learn more about the topic.

Your first task, then, is to make your subject matter sound absolutely fascinating. To achieve this successfully, you will need to show how your take on it is original — and to do that, you are going to have to spell out your argument.

(Have I convinced you yet that you really do need to present a cohesive theory here? And did I mention the importance of its being cohesive?)

Easier said than done, of course. In the author’s mind, the argument often lies the details, not in the larger, more theoretical points. How can you narrow it down? It’s helpful to have an outline of your proposed chapters in front of you, so you can use the synopsis to demonstrate how each chapter will build upon the next to make your overall case.

If you’re writing a NF book, you are going to need to pull together a chapter-by-chapter anyway, of course, to include in your book proposal: it’s called the annotated table of contents. This moniker is a tad misleading, because it brings to mind the simple chapter title + page number tables of contents we’ve all seen in published books. An annotated table of contents consists of the titles in order, yes, but it also contains a paragraph or two about the argument or material to be presented in that chapter.

Don’t get so caught up in reproducing the argument in the synopsis, though, that you do not include a BRIEF explanation of why the world needs your book, and why you are the best person imaginable to write it, the second and third goals on our list. If you are writing on a subject that has already been well-trodden by past authors, this is even more important. Make it plain why your book is different and better than what’s already on the market.

There is no need to be heavy-handed in your own praise to achieve this, either. To prove it to you, I’m going to give you a sample opening, modest enough that it would strike no one as overbearing. Read carefully, as there will be a pop quiz afterward to see if you can spot the ways that this brief paragraph achieves Goals #2 and #3:

Have you ever wondered what goes on underneath the snow while you are skiing on top of it? Although there are many books currently on the market for the US’s 1.3 million snowboarding enthusiasts, MOUNTAINS MY WAY is the first to be written by a geologist. Seen through the eyes of a professional rock hound with thirty years of experience in the field, the reader is introduced to mountains as more than an array of cold, hard rocks: mountains emerge as a historical document, teeming with life and redolent of all of the stages of human history.

How did you do? Give yourself points if you noticed that the opening question grabbed the reader, showing immediately how this book might relate to the reader’s practical life; a rhetorical question for which the book itself provides an answer is a great way to establish a book’s appeal at the very beginning of the synopsis.

Also, pat yourself on the back fifty times if you zeroed in on the subtle way in which this paragraph dissed the competition — the implication here is that the authors all previous books on the subject were such boneheads that THEY thought mountains were just collections of rocks. No one is naming names here, but those authors know who they are.

Still more points if you noted the clever (if I do say so myself) use of demographic information. (Which I made up for the example, so please don’t quote them elsewhere.) If you have statistics on your prospective market, this is the place to mention them — here, and in your query letter, and in your pitch. As in:

There are currently 2 million Americans diagnosed with agoraphobia, yet there are few self-help books out there for them — and only one that is actually written by an agoraphobic, someone who truly understands what it feels like to be shut in by fear.

Why is it so important to hammer home the statistics in every conceivable forum? Well, no matter how large the prospective market for your book is (unless it is an already well-covered market, such as golf fans), you can’t ever, ever assume that an agent or editor will be aware of its size. ALWAYS assume that they will underestimate it — and thus the market appeal of your book.

On that stirring statement, I think I shall end for the day. More on NF synopses follows tomorrow. In the meantime, keep up the good work!

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Entr’acte: waiting by the telephone

In keeping with my periodic semi-lazy Sunday break tradition (translation: I’m only working a 8-hour day today, and I’d like to keep it that way), I’ve decided to re-run a post from last year. It seemed like an apt time to dust off this example — US agents and editors are back from their long summer hiatuses (hiati?), and I know a lot of you are still waiting to hear back from agents met at summer conferences.

So here it is, for the benefit of all of those writers out there who have had one eye on your e-mail in-box and the other on your telephone, not to mention checking the mailbox three times per day, waiting for a response to a submission. Enjoy!

A faithful reader who, for reasons best known to himself, has requested anonymity, wrote in with a couple of questions that I think would be of interest to everybody. So I have changed the identifiable information to preserve the secret identities of both author and agent, and am reproducing the essential questions here:

Agent Abraham Lincoln (note: not his real name, but a clever pseudonym) requested the full manuscript and I sent it three weeks ago. How long should I wait for him to make contact? Is it all right for me to call? I don’t want to pressure him, but I am desperate to move forward with the project. Oh, the anxiousness. Ah, the sleepless nights. I have never wanted anything more than to be a published author…

I know there are no set timelines for responses and such, but roughly how long should I wait before moving on?

Mystery Reader (another cunning substitution), there are short answers and long answers to these questions. The short: don’t even think about following up for 6-8 weeks, and when you do DON’T CALL; e-mail or write.

In the meantime, Mysterious One, YOU should move on: get back to your writing projects. You might even consider sending out a few more queries, just in case.

On to the long answer. Badgering an agent interested in your work will definitely NOT get him to read faster, so it is not a good course to pursue. In fact, most agents will regard follow-up calls or too-soon e-mails as a sign that the prospective client does not understand how the business works — which, trust me, is not an impression you want to give an agent you would like to sign you.

Why? Well, it tends to translate, in their minds, into a client who is going to require more attention at every step of the process. While such clients are often rewarding on many levels, they are undoubtedly more expensive for the agency to handle, at least at first.

Think about it: the agent makes his living by selling books to publishing houses. This means a whole lot of phone calls, meetings, and general badgering, all of which takes a lot of time, in order to make sales. So which is the more lucrative way to spend his time, hard-selling a current client’s terrific novel to a wavering editor or taking anxious phone calls from a writer he has not yet signed?

Trust me, agent Abraham Lincoln already knows that you want to be published more than anything else in the world; unfortunately, telling him so will not impress him more.

How does he know? Because he deals with authors all the time — and this is such a tough business to break into that the vast majority of those who make it to the full-manuscript request are writers who want to be published more than anything else in the world.

All you can do is wait — at least for 6 weeks or so.

The reason that there are no set timelines, except for ones that the agents may tell you themselves, is that a TREMENDOUS amount of paper passes through the average agency’s portals, and yours is almost certainly not the only full manuscript requested by Mr. Lincoln within the last couple of months. Yours goes into the reading pile after the others that are already there — and if that feels a little unfair now, think about it again in a month, when a dozen more have come in after yours.

Most agents read entire manuscripts not at work, but in their off hours. In all probability, yours will not be the only MS sitting next to his couch. Also, in a big agency like Lincoln’s, it’s entirely possible that before it gets to the couch stage, it will need to be read by one or even two preliminary readers. That takes time. Furthermore, the vast majority of the publishing industry goes on vacation from mid-August until after Labor Day, so there is always a big crunch around this time of year, while the agency is working through the summer’s backlog.

He may well read it on vacation, but actually, with an entire manuscript, I would be extremely surprised if you heard back in under a month. But if he didn’t give you a timeframe, 6-8 weeks is the industry norm to wait.

In the meantime, though, you are under no obligation not to query or follow up with any other agent. (See earlier comment about sending out a few queries now.)

That is SO easy for an excited writer to forget: until you sign an agency contract, you are free to date other people, literarily speaking. Really. No matter how many magical sparks there were between the two of you at your pitch meeting, even if Mr. Lincoln venerable eyes were sparkling with book lust, it honestly is in your best interest to keep querying other agents until Mr. Lincoln antes up a firm offer.

Until that ring is on your finger, keep playing the field.

And where does that leave you? Waiting by the phone or mooning by the mailbox, of course.

For those of you who have never been a heterosexual teenage girl, this may be a new problem, but for those who have, this probably feels very, very familiar. It’s hard to act cool when you want so much to make a connection. Yes, he SAID he would call after he’s read my manuscript, but will he? If it’s been a week, should I call him at the agency, or assume that he’s lost interest in my book? Has he met another book he likes better? Will I look like a publication-hungry slut if I send an e-mail after three weeks of terrifying silence?

Don’t sit by the phone; you are not completely helpless here. Get out there and date other agents, so that when that slow-reading Mr. Lincoln DOES call, you’ll have to check your dance card.

Of course, if another agent asks to see the manuscript, it is perfectly acceptable, even laudable, to drop Mr. Lincoln an e-mail or letter, letting him know that there are now other agents checking out your work. For the average agent, this news is only going to make your work seem all the more attractive.

Even after 6 weeks, you might want to e-mail, instead of calling. The last thing you want is to give the impression that you would be a client who would be calling three times per week. Calling is considered a bit pushy, and it almost certainly won’t get your work read any faster. If you haven’t heard back, it’s not because he’s thinking about it; it’s because he hasn’t read it yet, so most agents get a bit defensive if you call.

Like, if memory serves, teenage boys. Oh, how I wish we had all outgrown that awkward stage.

I know that this isn’t exactly the answer you wanted, Mystery Reader, but please, try to chill out for the next few weeks. Get working on your next book, because if this goes through, you will want to have it well in motion.

And be very, very proud of yourself for getting to the point in your writing that an agent as prestigious as Mr. Lincoln WANTS to read the whole manuscript. He doesn’t ask just anybody on a date, you know.

Try to be patient, and keep up the good work!

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Book marketing 101: scanning your query letter for problems, part III, or, far from the madding zombie crowd

For the past few days, I have been urging you to take a long, hard look at your query letter, to make sure that you are projecting the impression that you are an impressively qualified, impeccably professional writer waiting to be discovered — as opposed to the other kind, who in agents’ minds swarm to post offices around the world in legions like creatures in zombie films, droning, “Represent my book! Represent my book!”

(That would be the undead they’re thinking of storming post offices, mind you, not the 1960s band.)

Yes, I know that it seems impossibly nit-picky to concentrate this hard upon a page of text that isn’t even in your manuscript. I’m just trying to save you some time, and some misery — and a whole lot of rejection. So print up your latest query letter, please, and let’s ask ourselves a few more probing questions before we pop that puppy in the mail.

Everybody comfortable? Good. Let’s promote the heck out of your book.

First, please read the entire letter aloud, so it is clear in your mind — and to catch any lapses in logic or grammar, of course. I don’t care if you did it yesterday: do it again, because now you’re doing it in hard copy, where — long-time readers, chant it with me now — you’re significantly more likely to catch itty-bitty errors like missed periods.

Why aloud? Because it’s the best way to catch a left-out word or logic problem. Don’t feel bad if you find a few: believe me, every successful author has a story about the time that she realized only after a query or a manuscript was in the mailbox that it was missing a necessary pronoun or possessive. Or misspelled something really basic, like the book category.

And if you don’t read it aloud IN HARD COPY one final time between when you are happy with it on your computer screen and when you apply your soon-to-be-famous signature to it…well, all I can do is rend my garments and wonder where I went wrong in bringing you up.

All right, I’ll hop off the guilt wagon now and back onto the checklist road. (My mother’s favorite joke — Q: how many Mediterranean mothers does it take to screw in a light bulb? A: None. “Don’t mind me; I’ll just sit here in the dark, while you do what you want…”)

(6) Is the first paragraph of my query compelling? Does it get to the point immediately? If I were an agency screener, would I keep reading into the next paragraph?

I am dwelling upon the first paragraph of the query letter because — oh, it pains me to be the one to tell you this, if you did not already know — countless query letters are discarded by agents and their screeners every day based upon the first paragraph alone. This is the primary reason I advise against e-mail queries, incidentally, except in the case of agents who specifically state they prefer them over the paper version: it’s too easy to delete an e-mail after reading only a line or two of it.

This may seem draconian, but think about it from Millicent the screener’s perspective: if you had to get through 200 queries before the end of the afternoon, would you keep reading the one in front of you if the first paragraph rambled? Or, heaven forefend, contained a typo or two?

Oh, yes, you SAY you would. But honestly, would you?

Take a good, hard look at your first paragraph, and make sure it is one that will make the agent want keep reading. Does it present the relevant information — why you are querying this particular agent, book category, title, etc. — in a professional, compelling manner?

Cut to the chase. All too often, when writers do not make their intentions clear up front — say, by neglecting to mention the book category — the letter simply gets tossed aside after the first paragraph.

All right, on to paragraph two:

(7) Is my brief summary of the book short, clear, and exciting? Have I actually said what the book is ABOUT?

Frequently, authors get so carried away with conveying the premise of the book that they forget to mention the theme at all. Or they try to cram the entire synopsis into the query letter. Given that the entire query letter should never be longer than a page, your summary needs to be very short and sweet, just like your hallway pitch.

Here’s a quick way to tell if your letter is hitting the mark: unearth that book keynote you came up with earlier in this series for a pitch, and compare it with your summary paragraph in the query. Do they read as though they are describing the same book?

If you’re worried about leaving out salient points, here’s an idea: include the synopsis in your query packet. While you have an agency screener’s attention, why not have a fuller explanation of the book ready to hand? That’s 3-5 entire, glorious pages to impress an agent with your sparkling wit, jaw-dropping plot, and/or utterly convincing argument.

Did I hear a few gasps out there? “But Anne,” I hear timorous non-zombie voices cry, “the agency’s listing in the standard agency guide and/or website does not mention sending a synopsis with my query. I thought I was supposed to send only EXACTLY what the agent requested?”

Well caught, oh anonymous voices: sending only what is requested is indeed the rule for SUBMISSIONS. And obviously, you should check what the particular agency wants to see. If an agency asks for something special in its querying guidelines, such as the first 5 pages of your manuscript (the agency that represents yours truly encourages writers to send a first chapter, but that’s rare), you should send precisely that.

However, most agencies do not spell out so clearly what they want to see stuffed in that query envelope: even the most cursory flip through the Writer’s Digest Guide to Literary Agents will produce many repetitions of the minimal phrase query with SASE that it becomes slightly hypnotic. In my experience, the Millicents at such agencies may not always read an included synopsis, but they don’t go around automatically rejecting queries that include them, either.

With one exception: if a synopsis is sent as an attachment with an e-mail query. Most agencies have policies against opening unrequested attachments, so if you include a synopsis with your e-query, add it in the body of the message, after the letter itself.

In a paper query, I think a good synopsis is usually worth including, provided that it is brief, well-written, and professional. (Don’t worry; I shall be going over how to write a killer synopsis next week.) Including it will free you to concentrate on the point of the query letter, which is to capture the reader’s attention, not to summarize the entire book.

Within the query letter itself, you honestly do have only have 3-5 sentences here to grab an agent’s interest, so generally speaking, you are usually better off emphasizing how interesting your characters are and how unusual your premise is, rather than trying to outline the plot.

Still tempted to spend the entire page recounting plot twists? Okay, let’s step into an agency screener’s shoes for a minute. Read these two summaries: seriously which would make you ask to see the first fifty pages of the book?

Basil Q. Zink, a color-blind clarinetist who fills his hours away from his music stand with pinball and romance novels, has never fallen in love — until he meets Gisèle, the baton-wielding conductor with a will of steel and a temper of fire. But what chance does a man who cannot reliably make his socks match have with a Paris-trained beauty? Ever since Gisèle was dumped by the world’s greatest bassoonist, she has never had a kind word for anyone in the woodwind section. Can Basil win the heart of his secret love without compromising his reputation as he navigates the take-no-prisoners world of the symphony orchestra?

Clear in your mind? Now here is entry #2:

BATON OF MY HEART is a love story that follows protagonist Basil Q. Zink, whose congenital color-blindness was exacerbated (as the reader learns through an extended flashback) by a freak toaster-meets-tuning-fork accident when he was six. Ever since, Basil has hated and feared English muffins, which causes him to avoid the other boys’ games: even a carelessly-flung Frisbee can bring on a flashback. This circle metaphor continues into his adult life, as his job as a clarinetist for a major symphony orchestra requires him to spend his days and most of his nights starting at little dots printed on paper.

Life isn’t easy for Basil. Eventually, he gets a job with a new symphony, where he doesn’t know anybody; he’s always been shy. Sure, he can make friends in the woodwind section, but in this orchestra, they are the geeks of the school, hated by the sexy woman conductor and taunted by the Sousaphonist, an antagonist who is exactly the type of Frisbee-tossing lunkhead Basil has spent a lifetime loathing. The conductor poses a problem for Basil: he has never been conducted by a woman before. This brings up his issues with his long-dead mother, Yvonne, who had an affair with little Basil’s first music teacher in a raucous backstage incident that sent music stands crashing to the ground. Basil’s father never got over the incident, and Basil…”

Okay, ersatz agency screener: how much longer would you keep reading? We’re all the way through a lengthy paragraph, and we still don’t know what the essential conflict is!

Tomorrow, I shall delve a bit more into the mysteries of that summary paragraph. I’m going to get back to editing now. Don’t mind me; I’ll just sit here in the dark. Go have your fun. And keep up the good work!

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Book marketing 101: there’s a reason that it’s called line editing

Sorry about the skipped day of posting, everybody: yesterday just seemed to slip away from me somehow, probably because I was in the throes of Deep Thought. This summer has been an unusually intense one for me, teaching fewer classes, but editing more; doing less original writing, but selling one NF book and making the last tweaks on a novel to head out the door just after Labor Day. So it’s safe to say that I’ve spent the last few months buried up to my neck in the sand of publishing industry expectations.

Okay, so maybe that wasn’t the most graceful image.

But it does give an accurate sense of how the prevailing norms both surround and constrain a writer. Or an editor, for that matter: a freelancer like me is at the double disadvantage of enforcing the prevailing rules without being able to reward good book with a publishing contract.

I was thinking about this yesterday, and I realized with a jolt that even though we are approaching the end of the Summer of Marketing (to be followed, I devoutly hope, by the Autumn of Craft), I have not yet written about one of the single most important truths a submitter needs to know about the industry. It is this:

Agents and editors do not read like other people.

Do I hear some guffawing out there? “Come on, Anne,” I hear the odd skeptic calling from the gallery, “give us a little credit for paying attention. Of course, they don’t read like other people, or at any rate don’t read submissions that way: while the rest of us read for pleasure, they read for business. Whether they pick up a book or not is not merely a matter of whether they LIKE it, but whether they think they can SELL it.”

My, but the skeptics are articulate today, aren’t they?

And smart: all of this is indeed true. However, there is another immense difference between the way professional readers and other book-lovers scan a manuscript. When your garden-variety reader picks up a book, she will generally read a few pages, a chapter, or even the entire book before making up her mind about it, right? Even if she doesn’t like one of the characters, or finds an aspect of the premise improbable, she will usually give the book a chance to change her mind.

Professional readers, on the other hand — and that includes not just editors like me, but agents, their screeners, and pretty much everyone in a position to say yea or nay on acquiring a manuscript for publication — read a manuscript line by line, especially at first. Then page by page.

And if something in one of those lines, or on one of those pages strikes them as off, they will stop.

Now, when an editor stops reading a manuscript she’s already acquired, it’s generally to write suggestions on the manuscript page; when an agent is perusing an already-signed client’s work, that tends to be the case, too.

But in a submission, it’s not the agent or editor’s goal to improve the manuscript: it’s to decide whether they want to take it on.

Which is precisely why the VAST majority of submissions are not read beyond the first page.

If this is news to you — in my bones, I felt a number of you clutching your hearts immediately after I typed that — I implore you to set aside a couple of hours before the next time you submit to read through the FIRST PAGES AGENTS DISLIKE category at right.

It may be a trifle depressing to see just how many ways a first page can garner rejection, but winnowing out the factors that tend to provoke a knee-jerk reaction in our old pal, Millicent the agency screener, will improve your submission’s chances of getting past her to the agent of your dreams markedly.

The fact is, agency screeners and editorial assistants are generally told to stop reading as soon as a red flag flutters its nasty little head.

Even if Millicent does not begin her career in submission-reading thinking this was a good plan, after she’s spent a few months, or even weeks, going through fifty submissions at a pop, she’s quickly going to realize that this policy is not about hating literature or making it as hard as possible to pass the Rubicon of landing an agent: it’s about time management.

Which means, as I have been saying for a couple of years now, that yes, presentation counts. It means that it is not only possible that some very small problem will knock a submission out of consideration, but that it is the norm.

Thus the difference in how they read and how we do: they are looking for a reason to stop reading; we are living in hope that the author will wow us.

I think it would save a great deal of chagrin if this simple dichotomy were more widely known. But the opposite seems to be true: the vast majority of aspiring writers believe, bless their optimistic hearts, that agents and editors will read with a kindly eye, one that can see errors in presentation and execution understandable in someone new to the biz to the talent that lies underneath.

You know, the way the members of a good critique group do, pointing out the problems, yes, but responding to the essential story and craft.

Most writers believe, in short, that when an agent asks to see the first chapter or the first 50 pages, someone at the agency will read the entire thing; if the agent asked to see the entire book, he will read it end to end in a single sitting. Then, and only then, will the agent decide whether to give the author a chance or not.

Believe me, my friends, if I ran the universe, the industry would work this way. Every submission would receive a full, thoughtful consideration before any decision was made. Armies of literature-loving cherubim would be employed around the clock to write encouraging, helpful analyses of each manuscript, to explain precisely why it did not, in the parlance of the industry, meet their needs at this time. Rejected submitters would be urged to work on specific craft issues, clearly explained in the feedback, and resubmit at a later date.

And flower gardens would spring up spontaneously amongst urban sprawl, every child in the world would have adequate health care and a good reading light installed over her wee bed, and dear little birds would come and perch on my finger while I drew water from the well to prepare the Seven Dwarves’ dinners.

As I believe I may have mentioned before, I do not run the universe.

99% of the time, rejected writers never find out just why Millicent bounced their manuscripts. But I’ll bet you a nickel that no matter what aroused her ire, she did not read even a sentence beyond it.

I mention all this not to depress you into a stupor, my friends, but to empower you: most of the time, a rejection is not based upon an entire manuscript, but a fraction of it. Which means, contrary to popular belief, that Millicent is not passing judgment on the entire book when she tucks that form letter into a SASE.

Logically, she can only have rejected only the fraction of it that she read. So does it make sense to revise the entire manuscript in the wake of such a rejection — or to go back, sit down, and figure out where she probably stopped reading?

Yup. That’s a LOT less work for you. When you start getting rejection letters that give substantive feedback, where the agent or editor has taken the time to explain why he is passing, THEN you can be sure that someone in the industry is basing his opinion upon a close reading of your entire work.

When that happens, you should be very pleased: it means that your manuscript is so clean, so free of logical leaps and narrative problems, so interesting that even a time-pressed professional reader, someone whose entire career has trained him to respond on a line level to writing, couldn’t find a reason to stop reading.

And that, my friends, is why detailed, personalized sorry-it’s-not-for-us letters are known in the biz as rave rejections. If the rejecter didn’t like the book quite a bit, he wouldn’t have read that far.

Allow these home truths to settle in the backs of your minds, awaiting the next time you receive a request for pages. Then, when you sit down with — long-time readers, chant it with me now — a hard copy of your manuscript and read it out loud, in order to catch any potential problems, you can try to read like a professional reader: when you encounter a problem, you will stop reading and fix it before moving on.

I actually will launch into my promised discussion of query letters tomorrow. In the meantime, keep up the good work!

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Book marketing 101: dealing with the Grand Silence, part III, or, what actually happens to those reams of paper you submit

For the past couple of days, I’ve been celebrating the publishing world’s practice of virtually shutting down between mid-August and Labor Day by re-running some posts about adapting to the industry’s sense of time. It can be substantially different from what the rest of us mortals expect, and being aware of that can save a writer a whole lot of grief and stress at submission time.

Tomorrow, I shall be diving into the fine art of querying, the topic which will round the Summer of Marketing to a close. Hey, I didn’t dub this series Book Marketing 101 for nothing: in case it snuck up on you or you joined us late, this summer has been an intensive course in marketing here at Author! Author! Like the rest of the industry, my thoughts will turn back to craft after Labor Day.

Enjoy! Or, if not precisely enjoy, I hope it makes you gnaw on your fingernails less over the next few weeks.

Over the past week or so, I have been writing about the inadvertent etiquette gaffes writers new to the business often commit, costing them credibility points with agents. A couple of days ago, I brought up several examples of the kind of writer who has a hard time understanding that while his manuscripts us the most important single item in the universe to him, to an agent, it is one of hundreds, or even thousands – and this is true REGARDLESS OF THE QUALITY OF THE WRITING.

I know with is hard to accept. It is counterintuitive, and we’ve all heard stories about how this or that book was picked up in a flash. If you scratch those stories, however, you’ll usually discover that the books to which they refer either came out 20+ years ago, however, or their writers had actually been shopping their books around for quite a while first.

Like, say, the first in the Harry Potter series, AUNTIE MAME, and THE FIRST WIVES’ CLUB.

We hear fewer of these long-struggle stories than we used to, I notice. After a well-established writer had made a few turns around the conference circuit, accounts of struggle tend to shrink: the more famous a writer is, the shorter a time he claims it took him to find an agent.

But not understanding that agencies deal in hundreds of pounds of submitted paper per week – thus rendering the probability of any given one getting read out of order slim – can lead to some pretty dire consequences for the writer.

Why? Because we’re constitutionally incapable of NOT trying to second-guess what’s taking so damned long. Observe the plight of our next exemplar:

Writer-centered scenario 4: After sending out his second round of queries, Harold has received a request to submit from agent Hermione. Delighted, he prepares his packet with care, making sure to send only precisely what Hermione has asked him to send, and mails it off.

And he waits. While normally he would spend a couple of hours per week preparing fresh queries, he abandons this effort while he is waiting for Hermione’s reply. What would be the point? He’d only have to contact all of those agencies after Hermione has made an offer, anyway.

After the first week, Harold is disappointed not to have heard back. By the fourth, he’s genuinely begun to worry. By the end of the eighth, he’s distraught. Still, he’s always heard on the conference circuit that one should NEVER call an agent, so he sits tight.

By the time the third month has passed, Harold has come up with an explanation to justify the wait: Hermione, he has concluded, read his submission as soon as it came in, and now everyone else in the agency is reading it. Or she read it, and has been thinking ever since about whether to pick it up.

Ultimately, he never hears back. After six months, he begins sending winsome little e-mails to her, asking her whether she has made up her mind yet.

Hermione never responds. Rumor has it that she has started an anonymous agenting blog where she complains humorously about being stalked by writers. Harold is stunned to see some of his own missives posted there, as warnings to others.

Okay, where did Harold go wrong?

First, he fell prey to that same bugbear I was discussing earlier in the week, the notion that a requesting agent will – and should – drop everything the instant his manuscript arrives, in order to give it her full attention. It’s an unrealistic expectation, however, and leads to tremendous amounts of unnecessary chagrin.

Many, if not most, aspiring writers want to believe that talent is the universal solvent of business-as-usual, but that is simply not true – and furthermore, is based upon a commonly-held misconception about what happens to submissions after they arrive at an agency. The fantasy generally runs like this: the day’s mail comes in, containing Manuscript X. The agent pounces upon it, rips open the packaging, peruses it instantly, and makes a decision on the spot whether to represent the author.

The reality, on the other hand, runs more like this: the day’s mail comes in, and the agency’s screener is charged with opening it. If a package is marked REQUESTED MATERIALS, it will usually be opened first, but otherwise, the screener just sorts it. Manuscript X is then sent along to the first submission screener, who will open the package and check that the submission conforms to the agency’s submission requirements. If not, it can be dealt with immediately: rejection.

This, by the way, is the reason that bad news often travels faster than good, in this business.

If it passes that first-glance test, Manuscript X will then sit in a pile until the screener has time to read it. If the manuscript is wonderful, the screener will write a brief report for the agent; otherwise, the manuscript is sent back to the author. At many agencies, a manuscript that passes the first round successfully will be given to a second screener. If she likes it, she too will write a report, and Manuscript X will be passed along to the agent.

Then, and only then, will the agent read it. But, given how busy agents tend to be, Manuscript X might easily begin to decompose while it is sitting on her desk. Paper is, after all, biodegradable. So Harold, and writers like him, wait.

I’ve said it before, and I’ll say it again: be realistic in your time expectations. If you haven’t heard back from an agent or editor, 99% of the time it’s because your manuscript has yet to be read. Even if they were reading submissions the second they received them, agents and editors are too specialized, and too busy to drop everything to attend to even the most promising new client.

There’s a very good reason for this, too: they make their living by selling books, not by acquiring new clients. In order to stay in business, proportionally little of an agent’s time CAN be spent gobbling up new submissions. In fact, most of the agents I know don’t have time to read in their offices at all; they wrestle stacks of manuscripts home on the subway, to read in their spare time. They actually do love good writing, for the most part: they just don’t have much time to devote to indulging that love.

Trust me, after you have signed with the agent of your dreams, you’ll be happy that she spends the vast majority of her time selling your work, rather than hunting up new clients.

So where does this leave poor Harold? Well, in a sense, he was right: his submission probably was being passed up the food chain. But his further supposition that Hermione would have read his work and was pondering it is unrealistic: everyone along the chain I’ve described above reads far too many manuscripts in any given month, or even any given week, to reserve brain space for reconsidering past reads.

Okay, I think I’ve beaten that late equine enough. But here’s the kicker: what should he have done differently?

Well, in the first place, Harold never should have stopped querying while he was waiting to hear back from Hermione. If another agent had asked him to submit, Harold would have had a legitimate reason to contact Hermione right away: I thought you would want to know that another agent is also looking at my book. That alone probably would have speeded up the process.

Without such an excuse at the ready, though, what should Harold have done? Well, he might have used his imagination to come up with the single most likely explanation for an ultra-long delay: his manuscript may have gotten lost. After 8 weeks or so, he should have sent an e-mail, letter, or even – gasp! – a phone call, politely asking if the agency had received his submission packet.

Or, if he were genuinely shy, he could have sent another copy of the submission, with a cover letter saying that he feared that his earlier package had been lost. My point is, by following up in a businesslike manner, Harold would have offended no one, and if his package had actually been lost, he could have remedied the situation.

Having waited too long to follow up, however, Harold was wrong to bug Hermione on an ongoing basis. After 6 months, she probably will not recognize his name or any reference to his project; she may just read it as an offbeat attempt at querying. Remember, it is not beyond belief that she never saw the submission at all – it might have gotten stalled at the screening level. So coy reminders of his existence are probably not going to do Harold any good whatsoever.

I know submission is a tough, nerve-wracking process, but do try to be reasonable: unless the agency or agent is brand-new, I can absolutely guarantee you that yours is not the only stack of paper it received on any given day. Nor, unless you are already a celebrity or a minor deity with the power to cause your submission packet to glow with an unearthly radiance, did all ongoing business stop the instant your manuscript crossed the threshold. Expect it to take some time.

And if you have not heard back within a reasonable amount of time, treat it as you would any other business lapse. Be polite and call it to the agency’s attention.

But most of all, keep moving. And, of course, keep up the good work!

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Book marketing 101: dealing with the Grand Silence, part II, or, assumptions, assumptions

In the spirit of the publishing world’s time-honored tradition of August vacations, I am spending a few days re-running former posts on how writers’ and agents’ senses of how long it should take to respond to a submission differ. To put it mildly, their expectations are generally not on the same calendar page.

And I’m talking month-at-a-glance calendar page here. Not a lot is going on in the industry until after Labor Day. (For my international readers, that’s the first Monday in September, when we in the US gather in back yards and beaches to barbeque things, or in malls to buy mattresses. How this communal frivolity celebrates the American worker remains a mystery.)

Of all of the many aspects of submission that are outside the writer’s control, timing is probably the least discussed, because we would all like to think (c’mon, admit it) that our work is so compelling that the instant anyone on the business side of the industry touches it, he will immediately feel compelled to clear his schedule for the rest of the day to give it a good, hard read. By logical extension of this fantasy, when we don’t hear back, something must be dreadfully wrong.

Knowing how turn-around time usually works can help relieve the stress of suspecting that one’s own submission is the only one not being attended to with the speed of an ER staff greeting the inhabitants of an ambulance. Trust me, it’s not just you.

Here is a post that I wrote some months back, showing where giving in to the fantasy can lead. Enjoy!

Yesterday, I broached the seldom-discussed subject of writers’ expectations about how agents will react to their work – specifically, how writers are often surprised and demoralized when they first encounter the legendary slowness of agency turn-around times. There are icebergs that move faster. The temptation, of course, is to correlate slowness of response with the industry’s openness to one’s work, but really, the two are seldom related.

Honestly. If you haven’t heard back, 99% of the time it’s because the agent hasn’t read the submission yet. It’s under those other 49 submissions propping up her file cabinet. How could that possibly be a reflection upon the quality of your work?

Yesterday, I discussed how unrealistic expectations might eat away at a writer’s confidence from the inside. Today, I want to take a look at how they might cause a writer to violate industry etiquette, thus harming the book’s chances for success.

Writer-centered scenario 2: Edgar decides his novel is akin to a bestseller from a couple of years ago, so he very sensibly finds out who represented it. After having looked up the agent, Emmanuel, in one of the standard agency guides, he picks up the phone and calls Emmanuel in New York.

(Hush, those of you who just gasped: I’m making a point here.)

Amazingly, Emmanuel answers his own phone, and Edgar pitches his work. Much to Edgar’s surprise, though, Emmanuel’s response lukewarm; instead of wanting to discuss the project, he gets off the phone as quickly as possible.

Okay, what did Edgar do wrong?

All right, gaspers, go ahead and tell the rest of the class: Edgar called an agent, something every agency guide ever published will tell a writer not to do unless the building in which the agency is housed is on fire.

And maybe not even then. Seriously, they hate it when writers with whom they have no previous relationship call. It’s not quite considered “Hey, you kicked my grandmother!” rude, but it’s definitely black tie party-crashing rude.

Why is cold-calling an agent considered such a HUGE faux pas? Because these are busy, busy people; they don’t have time to talk with every writer in the English-speaking world, and besides, until an agent knows that you can write, isn’t chitchat irrelevant?

There is another reason Edgar’s approach was poor strategy. A writer would never see it like this, of course, but from Emmanuel’s perspective, the expectation that he WOULD have time to take phone calls from writers he’s never met implies that Edgar thinks he’s not very successful.

And that wouldn’t just be paranoia on Emmanuel’s part. Because, practically, only a VERY unsuccessful agent would be sitting around waiting for requested materials to come in — and since agents are notorious for saying in every agency guide and at every conference that prospective clients should not bug them with calls, most of them would assume that a writer who did so is either casting aspersions upon their success rates or entirely new to the industry.

The result: insult. The moral: never call an agent who hasn’t ASKED you to call. And never, ever use a call as a substitute for a query letter.

Writer-centered scenario 3: Gertrude met agent Germaine at a conference. After hearing her pitch, Germaine responded very nicely, asking to see the first few chapters.

Instead of sending it out right away, though, Gertrude, like so writers in her situation, went into a revision frenzy, going over every line with a magnifying glass, tweezers, AND a fine-toothed comb. After a couple of days, it became apparent to Gertrude that this revision was going to for a few weeks, so she sent a page-long e-mail to Germaine, explaining that she was not going to be able to get the pages to her right away.

Germaine did not respond. Stunned not to have heard back, Gertrude concluded that the agent had lost interest altogether, and never sent the pages at all.

Oh, dear, Gertrude has stumbled into several of the most common drop-everything-for-me problems. Any guesses as to what they are? (Hint: the revision panic wasn’t directly involved.)

If you said that Gertrude’s problem was assuming that the request to send materials was only good for as long as the agent remembered her, give yourself a gold star. Agents hear FAR too many pitches – and receive far too many queries – to remember them all indefinitely, or even by the time their planes touch down at La Guardia after the conference.

Yes, even the ones they liked. So you’re going to have to remind the agent in the cover letter that she requested the enclosed pages, anyway. (If you’re not clear on why, please see my earlier posts on SUBMISSION PACKETS, right.)

Gertrude would have been okay, though, had she not put her assumption that she was the only writer in Germaine’s universe in writing. Anyone care to guess why Germaine did not respond?

That’s right – what may have seemed like courtesy from Gertrude’s perspective looked like something else entirely from the agent’s POV: a writerly assumption that the agent had dropped everything, from her 141 clients’ books to screening queries, waiting for Gertrude’s pages. Again, it implies that the agent had nothing else to do.

And we already know how they feel about THAT assumption, right?

Trust me, it’s not as though agents whip out a pencil immediately after they have requested a manuscript and pencil in time to read it. When it arrives, it arrives. If a couple of months has passed since an agent requested your manuscript, you should probably drop a BRIEF, polite note saying when it may be expected, but otherwise, don’t waste their time.

They don’t like it, you see. And the last thing you want to be labeled before an agent reads your work is a client who is going to be bugging them all the time, right?

Gertrude made one more mistake here, and for the sake of her marketing success, it’s a whopper. Anyone? Anyone?

Three gold stars if you caught that Gertrude expected the agent to write back and reassure her before she sent out her pages. From the agent’s POV, Gertrude was asking for the agent to request the pages again – and from a professional perspective, why would anyone need to be asked twice to have a shot at professional success?

I know, I know: it’s not very comfortable, following the trajectories of these industry faux pas, but far better that you read about them here than stumble into them unwarily yourselves, right? I shall sleep better at night, knowing that my readers, at least, will not be emulating Edgar and Gertrude.

Keep up the good work!

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Book marketing 101: dealing with the Grand Silence

Well, it’s official: the annual exodus of the publishing world from Manhattan has begun. From now until after Labor Day, it’s a no-man’s land, a desert where underpaid agency interns rule the office for a couple of weeks, Millicent’s screening rate comes to a stand-still, and it’s well-nigh impossible for an editor who has fallen in love with a book to pull together enough bodies for an editorial meeting to acquire it.

Not everyone in the industry is on vacation, of course, but most are. Let’s just say that if you yodeled in my agency right now, the echo would astonish you.

What does this mean for writers, in practical terms? Well, agencies are not going to be getting around to a whole lot of submissions over the next couple of weeks, so if you haven’t sent your post-conference queries or submissions out, and the agent you’re querying isn’t low man on the totem pole at the agency (often the one who is left behind to guard the fort in August), you might want to take a couple of weeks to revise before sending it. And if you HAVE sent a submission, it’s very, very unlikely that you will hear back before Labor Day week.

Yes, even if you sent it a month ago.

And yes, they’re doing this to everybody. And oh, yes, they ARE aware that they’re dealing with people’s dreams. Doesn’t stop ’em from going on vacation.

In that spirit, I’m going to take a little break between the author bio and the post-conference query letter to re-run a few posts (the parts that still seem pertinent, anyway) on the rather counter-intuitive ethos of turn-around time. Writers new to the submission process often mistake slow responses from agents for lack of interest, and that can lead to some fairly spectacular faux pas.

(Also, I seem to have done something marginally hideous to my wrist — not my mousing one, fortunately — so a few days of reduced keyboarding seems like a dandy idea.)

So return with me now to the world of our imaginary writing pals, and let their fumblings help relieve some of your submission stress. Enjoy!

Over the past few months, I have noticed a pernicious ailment cropping up with astonishing frequency amongst writers of my acquaintance. It’s a syndrome that, in its mild form, can drive writers to lose confidence in their work after only a few queries, and in its most virulent form, can alienate agents and editors before they’ve even read a word that the writer has penned.

And, to make it harder to head off at the pass, or to diagnose before symptoms develop, this syndrome leads to behavior that a professional writer, one who was actually making a living at it, would never even consider doing. So, naturally, it had never occurred to me that writers I know, good ones with probably quite bright futures, were engaging in it — and it might be hurting their publication prospects. So today I’m going to flag it, so none of my dear readers get caught in this quite common trap.

I refer, of course, to the notion that ANY book by a first-time author — be it absolutely the latest word in literary fiction, the mystery that even Perry Mason couldn’t solve before page 355, or the next DA VINCI CODE — would be so exciting to agents and editors that they would drop everything else to pay attention to it.

Or, potentially even more damaging, that they SHOULD, and that the writer has a right to expect instantaneous responses. Or even very quick ones.

Now, I have mentioned the most common corollary to this belief many times before: the insidious idea that if a book is really good (or, more usually, if its writer is truly talented), that the first query, the first pitch, the first submission will instantly traject it into a cozy lifetime relationship with the perfect agent or editor.

Oh, you laugh, but deep down, most of us would love to believe that our work is so redolent with talent that it will be the exception to the long turn-around time norm. The fantasy is a compelling one: place a stamp on a query on Monday, receive a request for the full manuscript by the end of the week, sign before a fortnight has elapsed, sell to a prominent publisher by Halloween.

Or, for those who choose to query via e-mail, the expected timeline runs even faster: query tonight, request tomorrow, sign by next Wednesday, sale by Labor Day.

I wish I could tell you it could happen, but as long-time readers of this blog already know, the industry just doesn’t work that way. Occasionally, people do strike lucky, but a good writer should EXPECT to have to try many agents before being signed, and to have to wait weeks or even months to hear back from agents and editors.

So, in case any of you have missed the other 147 times I’ve said it in the last few months: it just doesn’t make sense to query or submit to agents one at a time. No matter how much you like a particular agent. Giving in to the notion that good work gets picked up immediately may cause a writer to take years to cover the requisite array of agents to find the right one, or even to stop querying in frustration after only a few tries.

Strategically, either is a bad idea. Competition over who is going to represent you, like competition over who is going to publish your book, can only help you, and unless an agent asks you point-blank for an exclusive look (which you are under no obligation to grant), these days, most agents ASSUME that a writer is sending out simultaneous submissions.

But the larger assumption, the one that dictates an expectation that ANY book is a drop-my-other-hundred-projects occasion for an agent or editor, is even more pernicious, because it can lead to behavior that is not only unlikely to convince industry types of a writer’s professionalism, but might even alienate them permanently. It can — sacre bleu! — lead to a writer’s being pushy.

Why is this a problem? Because as anyone in the industry can tell you, there is no book for which every agent is holding his breath. Naturally, everyone would like to snap up the next bestseller, of course, but since no one really knows what that will be, and they spend their lives surrounded by so much paper that the average agency could use it for insulation, it would simply be too exhausting to leap upon each new submission as though it contained the philosopher’s stone.

Even if that book turns out to be the next HARRY POTTER AND THE PHILOSOPHER’S STONE.

They need time to read, and no matter how much you would like yours to be the only submission on your dream agent’s desk at any given moment, yours is probably going to be one of fifty. So there can be no legitimate reason, in their minds, for a writer to act as if HER book is THE one. Even if it is.

But try telling that to some writers. Let’s trot out our cast of exemplars to enact the sad trajectory of the most common manifestation of all:

Writer-centered scenario 1: Marcel has been working on his novel for a decade. Finally, after showing it timorously to his lover and a couple of roués claiming to be artistes he met at the corner café, he decides it is ready to submit. Being a careful sort of person, he researches agencies, and finally settles on the one that represents his favorite writer.

He submits his work, fully expecting to hear back within the week. By the end of a month, he is both flabbergasted and furious: why hasn’t that agent gotten back to him? As the sixth week ticks by, he decides that there is no point in hoping anymore. When his SASE and manuscript finally arrive back on his doorstep at the beginning of week 9, he doesn’t even bother to open the packet. He pitches them straight into the recycling bin.

He never submits again. Instead, he hangs out in absinthe bars with his amis, bemoaning the fact that the publishing world has refused to see his genius. When oh when will the ideas of the truly original man be recognized? Pass the Pernod.

Okay, what did Marcel do wrong? (Other than drinking absinthe, which I’m told is pretty lethal.)

Oh, let me count the ways. Give yourself an A if you said he assumed that a single agent’s reaction was identical to that of everyone’s in the publishing world, as if rejection once means rejection eternally. What does Marcel think, that every agent in the country gets together every night under the cover of dark to share the day’s submissions, so every agent can provide a uniform response?

Like it or not, the belief that one agent equaled the industry actually stems not merely from insecurity, but also from an extreme case of egoism on Marcel’s part. Rather than realizing that he is one of the literal millions submitting manuscripts each year, or pondering the notion that he might need to learn a bit more about the industry before he can submit successfully, he prefers to conclude that his IDEAS are too out there for the cowardly market.

At least, he concludes that aloud: in his heart, he may actually believe that no one is interested in what he has to say. In this, he would be far from alone: there are plenty of Marcels out there who never send their books out even once.

Was that great collective “OH!” I just heard indicative of realizing that you know a writer like Marcel? Most of us do. The Marcels of the world are the ones who are all talk, and no query.

It takes real guts to pick yourself up after a rejection and send your work out again. It’s mighty tempting to give up, isn’t it? So give yourself an A+ if you pointed out by giving up so easily, Marcel never has to risk his ego’s being demolished by rejection again.

Extra credit with a cherry on top if you noticed that Marcel sought feedback only from his lover and friends, who could not possibly give him unbiased critique.

But you’re too clever to follow Marcel’s route in any of those three respects, aren’t you, readers? You know that a single rejection cannot logically mean that the book is unmarketable, that your writing is no good, or that you should give up writing altogether. Even a dozen rejections do not necessarily mean that: what an individual rejection means is that the agency in question didn’t like something about THAT submission.

Try to improve your submissions, by all means, but keep trying. Having to send out your work again and again is not — I repeat, is NOT — necessarily a reflection upon the quality of your writing, although it often is a reflection of how it is presented on the page. Thus my continual yammering on the joys of standard format — and my dogged insistence that the more you learns about how the business end of the industry actually works, the happier your creative life will be.

Keep your chins up, campers. And keep up the good work.

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Book marketing 101: and why did I encourage you to read author bios?

Yesterday, I advised all of you to run right out to the nearest well-stocked bookstore and take a gander at a bunch of author bios on the dust jackets of books recently released in your chosen category. Not only will this help you get a sense of the tone and extent of successful author bios in the section of the publishing world in which you hope to publish, but it will give you a feel for what does and doesn’t work in a bio.

I realized after I posted yesterday that I should have warned you about a disappointment you are likely to encounter as you read through book jacket blurbs: there are a LOT of lousy bios out there, littering up the covers of otherwise perfectly fine books. Clearly, a boring or hastily-written bio is not a significant barrier to publication — which is interesting, because a really great bio can be such a valuable marketing tool for a book.

Reading the duds may seem like a waste of your time, but actually, you can learn a lot from the bad ones, which typically share some common traits. You can learn what to avoid.

What makes them bad quickly becomes apparent. The bad ones are too similar, which makes them inherently dull. At their worst, they are merely lists of where the author went to school, if anywhere, what the author did (or does) for a living before (or besides) writing, where they live now, and their marital status. Scores of them end up sounding something like this:

Turgid McGee was born in upstate New York. After attending the Albany Boys’ Reformatory, he served a term in the U.S. Air Force. After graduating from Princeton University, McGee attended law school at the University of Oklahoma. Now retired, McGee now lives in Bermuda with his wife, Appalled, and his three children, Sleepy, Dopey, and Sneezy. He is currently working on his second book.

Makes you want to run right out and pick up McGee’s book, doesn’t it?

But inducing boredom is not ol’ Turgid’s worst offense here — the biggest problem with this blurb is that it’s poor marketing material. Quick, based solely on that bio, answer these essential questions:

What is Turgid’s book about?

Why is he uniquely qualified to write it?

Does he have any background in writing at all?

Does he have any sense of humor, derring-do, or other desirable human characteristic?

If you picked up this book in a used bookstore years from now, would you have any interest in checking the shelves to see what his second book was?

In case you’re wondering, if the answer to any of these questions is no for any author bio, it’s not put together very well.

Turgid also made a subtle mistake here, one that perhaps only those who have read a whole lot of author bios — such as, say, an agent, an editor, or a me — would catch. Turgid says he attended the University of Oklahoma, not that he graduated from it.

Why might this cause industry eyebrows to rise? This is the standard industry euphemism for not having finished a degree program — when a publishing professional reads “Daffy Duck attended Yale University” in an author bio, she is automatically going to assume that poor Daffy dropped out after a year.

And this is problematic in the current case, since (and knowing dear old Turgid so well, I can say this with authority,) he actually did obtain his law degree.

Moral: if you graduated from a school, say so.

(And as a personal favor to me, never, ever say that you graduated a school; retain the necessary preposition and say that you graduated from it. I can’t tell you how many times I have been introduced as the speaker who “graduated Harvard.” It makes my molars grind together.)

Looking at my own bio on this website, I’m not sure that I’ve avoided all of Turgid’s mistakes, but as far as the industry is concerned, the 50-word bio {what’s likely to be on Amazon or most blogs, for instance) and the 250-word bio (for submission and a book jacket) are entirely different animals. The former does tend to be a list, but the latter is the author’s big chance to prove to the publishing industry that she is not only a talented writer, but a person who might actually be interesting to know.

If you are in doubt about whether a certain tidbit is appropriate to include, use this test: would you be comfortable having that fact displayed on the dust jacket of this particular book? Even if your sainted mother were to pick up a copy? More importantly, is it a detail that would help build the reader’s confidence that the author of this book is has credibly mastered its subject matter?

Note that I specified THIS book. It is perfectly legitimate to have different bios for different projects; in fact, it’s sometimes advisable, if your different projects have very different emphases or target markets, to highlight the relevant parts of your character in each.

I used to do quite a bit of food and wine writing (under an alter ego, now gratefully defunct). That bio emphasized the fact that I grew up on the second floor of a winery in the Napa Valley — which is, in fact, true. For my next nonfiction book, a serious examination of political and environmental subjects, however, the winery connection is less relevant, and my credibility more, so the bio I used for those gives greater prominence to the fact that I hold degrees from some pretty prominent and snotty schools.

And I graduated from them, thank you very much.

It is perfectly acceptable to make it funny, especially if your book is funny. My comic novel, currently cooling its heels in my agent’s office, relies heavily on my quirky sense of humor, so I was able to pull out all the stops and gear the accompanying author bio for maximum comic value. It mentions, among other things, that I learned to run a still when I was in elementary school and that when I was a delegate to a national political convention which shall remain nameless, an over-eager cameraman chasing a minor candidate knocked me over, spraining both my ankles. The next day of the convention, I covered my bandaged limbs with political stickers and propped them up on a rail; the AP spread photographs of this, billed as evidence of the dangers of political activism, all over the globe.

Think editors who read my bio are going to remember me?

As you may see, I think it is of paramount importance for an author’s bio not to be boring, provided that everything said there is true. (Yes, my father really did teach me to make brandy when I was in elementary school.) If you honestly can’t think of a thing to put, try asking a couple of friends to describe you. Chances are, they will mention the top few things that should be in your bio.

Remember, this is the document your agent will be using in order to describe you to editors, and editors to other editors at editorial meetings while arguing in favor of buying your book. If the full-fledged author bio doesn’t give the impression that if you were trapped in a snowstorm for three days with the author, the author would be capable of keeping you entertained with anecdotes the whole time, the bio isn’t interesting enough.

And, perhaps, if you’re lucky, something in your bio will stick in your agent’s mind enough down the road that it will occur to her to pitch your offhand reference to it to a sniffly editor in an elevator, or to poke you in the ribs at a party and urge you to pitch an on-hold project. That’s the kind of thing that happens to interesting people.

Keep up the good work!

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Book marketing 101: the SASE and the politics of recycling

Yesterday, I started to answer a very logical question: why, in these days of growing environmental awareness, is the writer expected to send a SASE (that’s stamped, self-addressed envelope to the rest of the population) in anticipation of a rejected manuscript’s return?

As a writer, freelance editor, and writing teacher, I hear permutations of this question all the time. “I understand why I need to include a SASE for a query,” aspiring authors tell me, “but do I really need it for the submission? It’s not as though I’m going to be able to reuse the manuscript after it’s passed through the mail twice, anyway. Can’t I just ask them to recycle it instead?”

In a word, no. In several words, no, no, no, no, no, no, NO!

Yesterday, I explained the history behind the SASE: part of its original purpose was not just to save agencies the cost of postage, but also to render submissions cheaper for the writer. It was also intended to preserve copyright by allowing the author ostensible control about whose grimy paws were on the manuscript when.

Writers tend to forget this in the cyber age, when huge chunks of writing can be transferred from one end of the planet to the other with the simple push of a button (yes, of course I know that the world is not as flat as that image implies. Don’t stop me now; I’m on a roll), but technically, in order to retain copyright over your own writing, you need to control where and when it is read by others. Writing a post on this blog, for instance, is under my control, since I dictate where people can view it; I could disable RSS feeds, if I wanted. (Oh, the power! The power!) If I sent the same posts out via e-mail, they could end up anywhere, forwarded far beyond my knowledge.

When you send uncopyrighted material off to an agency or publishing house — to a credible one, anyway — you and your readers there are both operating on the tacit assumption that they will not reproduce your work without your permission. You are not, in effect, authorizing them to show it to anyone else until you sign a contract that explicitly grants them the right to do so.

When you send a SASE, you are implicitly asserting your right to control where your work is sent next. It conveys an expectation that if they reject it, they will mail it back to you, rather than forwarding it to the kind of pirate press that is currently cranking out the 8th, 9th, and 10th installments in the Harry Potter series.

As I believe I have mentioned before, this is a tradition-bound industry; it has historically been slow to change. No matter how good the logic against some of its long-held norms, this one did not change at all until there were some very tangible benefits on the agents’ end to altering it.

For example, the anthrax scare convinced some agencies to accept e-mailed queries and submissions. And the post 9/11 requirement to tote heavy packages to the post office prompted some agencies to start recycling rejected manuscripts, rather than having the lowest intern on the totem pole — the one who aspires to Millicent’s job someday — wheel a paper-loaded dolly up out of the building.

But practice, most agencies still adhere to the old norms. Don’t believe me? Thumb through any of the standard agency guides, and count how many agencies mention that they recycle.

Like so many other aspects of the querying and submission process, at one time, the use of the SASE carried greater benefits to the writer than it does now, but time has hardened courtesies into demands, and habits into traditions. Today, if you do not include a SASE with your submission, you are perceived to be thumbing your nose at the traditions of people you are trying to impress.

As satisfying as that may be, it’s not the best way to convince an agent of your Socratic intellect and lamb-like willingness to take direction.

So while my long-standing affection for writers, trees, and the printed pages both work to produce would LOVE to be able to say dispense with the SASE for the manuscript’s return in favor of a simple #10 envelope, it would not be in your best interest to fling away the old norms.

The only alternative that I have seen work in practice is to include a line in the cover letter, POLITELY asking the agency to recycle the manuscript if they decide not to offer representation and mentioning the business-sized SASE enclosed for their reply. Do be aware, however, that this strategy sometimes backfires with screeners trained to check first for a manuscript-sized SASE: it’s not unheard-of for the Millicents of the world to toss aside such a manuscript to be tossed aside without reading the cover letter.

As I believe I may have mentioned before, I don’t make the rules; I only comment upon them. Let’s all pray that when Millicent does engage in summary rejection, she flings that precious ream of paper into a recycling bin.

Knowing the likelihood of that happening, I feel as though I should go off and plant a tree now. Keep sending in those great questions, and keep up the good work!

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Book marketing 101: the logic — and illogic — of the SASE

Sharp-eyed reader Melospiza wrote in the other day with a very good series of questions about SASEs. Because these are questions I suspect a lot of writers have, especially those new to submissions, and because not everyone follows the comment streams), I wanted to address them here, as soon as humanly possible. Quoth Melospiza:

Why on earth would you want your manuscript back (after it has been rejected)? It won’t be pristine enough to send out again. Why spend the money? And any parcel over one pound can’t be dropped in a mailbox, but must be taken to the post office, not something an agent will appreciate. Let the agent recycle the paper and enclose a (business-size) SASE only.

I’m SO glad you brought this up, because this is one of those secret handshake things — you know, a practices that the industry just assumes that any writer who is serious about getting published will magically know all about without being told.

There’s a rather basic reason to include the SASE for safe return of the manuscript: NOT including one leads to automatic rejection at most agencies. And the vast majority of agents are perfectly up front about the fact that they train their screeners accordingly.

Yes, you read that correctly: leaving it out of the packet can, and often does, result in a submission’s being rejected unread. In the publishing industry, it’s considered downright rude for a writer not to include a SASE both large enough and loaded down with enough pre-paid postage to send EVERYTHING enclosed back to the sender. The result, even if the submitter sends a business-sized SASE, is generally a form-letter rejection.

I implore you, no matter how little you want to see that manuscript again, do NOT omit the SASE for the return of the manuscript — UNLESS the agency’s website or listing in one of the standard agency guides says specifically that they will recycle rejected manuscripts. (Practically none of them do.)

Okay, before the disgruntled muttering out there gets too deafening, let’s voice it: “But surely,” I hear you say, “by the time an agency or publishing house is sufficiently interested in you to want to see actual chapters of your book, you aren’t running the risk of having your submission tossed aside unread because you didn’t include a SASE, are you? I mean, really, what purpose would that serve?”

A fairly tangible one, actually: it would be one less manuscript to read.

Admittedly, a good argument could be made, though (and hey, why don’t I go ahead and make it now, and save you the trouble?), that a SASE with a submission is only going to be used if the news is bad — and why should the writer subsidize his own rejection? If the agency likes the MS, they’re going to ask to see the rest of the manuscript — which means your initial submission will get filed, you will send another packet (with another SASE), and your first SASE may well end up in the trash.

Which is, as Melospiza rightly points out, a big ol’ waste of money, not to mention trees.

If they don’t like it, all you are doing by providing the postage is paying to get the news that they’re turning you down in a way that will make your postal carrier’s back ache, rather than via a nice, light #10 envelope. So why not just send the manuscript along with a business-size SASE, and be done with it?

Because that’s not how the industry works, that’s why. (See commentary above about secret handshakes.) Originally, believe it or not, it was set up this way in order to PROTECT writers. The sad thing is, though, the logic behind this one is so pre-computer — heck, it’s pre-recycling — that it’s likely to be counterintuitive to many people new to the biz.

Return with me now to those thrilling days of yesteryear, when books were widely read, writers didn’t need agents, and the photocopier had not yet been invented. Prior to personal computers (and nice laser printers in workplaces that might be accessible after the boss goes home for the day), you could not print out spare copies of your precious manuscript to submit to every Tom, Dick, and Random House in the biz; equally obviously, no sane human being would send out his only copy.

So how did writers reproduce their work to submit to several publishing houses? They retyped it, that’s how. Every single page.

Think those hardy souls wanted to get their rejected manuscripts back? Darned tootin’. It might save them weeks of retyping time.

I don’t even have to go outside my immediate family to find a concrete example of how these returned manuscripts helped writers. Back in the far-away 1950s, my mother, Kleo, was married to an at-the-time-unknown science fiction writer named Philip K. Dick. (You may have heard of him since.) While she toiled away at work and went to school, Philip spent his days composing short stories. Dozens of them. Type, type, type, week in, week out.

As writers did in the days prior to e-mail, Philip and Kleo stuffed each of those short stories into a gray Manila envelope with a second envelope folded up inside as a SASE and sent them off to any magazine that had evinced even the remotest interest in SF or fantasy. (Kleo was also taking both his writing and her own to be critiqued by other writers and editors at the time, which is actually how Philip got his first story published. But that’s another story — and part of the memoir that the Dick estate stopped from being published last year. Amazing how persuasive people with millions of dollars can be, in the lawsuit-shy post-A MILLION LITTLE PIECES environment. But I digress.)

When a short story was rejected — as, in the beginning, all of Philip’s and Kleo’s were — and landed once again in their mailbox with the accuracy of a well-flung boomerang, they acted as professional writers should act: they submitted the rejected story to another magazine immediately. To minimize retyping, they would iron any pages that had gotten bent in the mail, slip the manuscript into a fresh envelope (yes, with a fresh SASE), and pop it in the mail.

Since there were not very many magazines that accepted SF or fantasy back then, they had to keep impeccable records, to avoid sending a rejected story back to a magazine that had already refused it. But Philip kept typing away, and kept as many stories in circulation at once as possible.

How many? Well, no one knows for sure anymore (since occasionally the only copy of a story got sent by mistake, some inevitably got lost), but one day, the young couple opened their front door to find 17 rejected manuscripts spread all over their miniscule front porch.

Their tiny mailbox apparently hadn’t been able to hold that many emphatic expressions of “No!”

I have it on pretty good authority that one of those stories was THE MINORITY REPORT. Which a director who shall remain nameless (because he changed the ending in a way that would have caused any author’s resentful spectre to dive-bomb LA, howling) made into a rather lucrative movie, decades later.

So what did the aspiring writer of yesteryear do when faced with 17 rejections on the same day? Did he toss all of that paper into the recycling bins that had not yet been invented? Did he rend his garments and give up writing forever? Did he poison his mail carrier for bringing so much bad news all at once? All of the above?

No, he did what professional writers did back then: had his wife iron the pages so they could be sent out again and resubmitted.

And this, my friends, is the reality toward which the request for continual SASEs is geared. No photocopying machines, no computers, and no guarantee that the copy you sent would ever be retrievable if it went astray in some publisher’s office.

Yes, as hard as it to believe, in the beginning, the SASE was intended to save the author money.

While you’re still choking on that one, I’m going to sign off for today. More on SASE tradition follows tomorrow, if you can stomach it, and then next week, we’re on to author bios, query letters, and perhaps a few self-editing tips. In the meantime, keep up the good work!

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Book marketing 101: pick me! Pick me!

The other evening, I was attending a book reading, and after the inevitable few “What gave you the idea to write this book?” exchanges during question-and-answer period, a sweet young thing in the audience (she must have been about 15) piped up to ask how the author had gone about getting published. When he mentioned his agent, she promptly asked how to nab one of those.

I had to admire her persistence; it will serve her well, if she decides to go into writing. And then she asked a question that took everyone in the room aback: “Aren’t you afraid that you’ll spend years writing a book, and then no one will publish it?”

There is a stock answer published authors are supposed to give to this kind of question, of course, a murmured assurance that good writing always finds a home. But to his credit, the author gave what was probably an absolutely truthful answer: “I have done that, and it sucks.”

I really wished that I had thought to bring a video camera, because in many ways, this exchange summed up why I write this blog: even for the best writers, getting a book from the initial idea to the bookshelf is really, genuinely, no-kidding-about-it hard, every single step of the way. The writer’s life is not something to enter upon lightly; just the other day, I had a long talk with a successfully published NF writer about why we put ourselves through it.

So please know that when I nit-pick and urge you to strive toward the highest standards possible, it is to try to make that road easier.

I know that I have been going over how to put together a submission packet in extensive — and some might say excruciating — detail, but I hope that even those of you with submission experience have been taking good notes. In the VAST majority of instances, 99% of an agent’s decision to sign a writer is based upon what is in the submission envelope, so it honestly is vital that it displays your writing at its absolute best.

This is even true, incidentally, if the initial contact between the agent and the writer occurred at a conference: no successful agent accepts a client simply because she happens to like him. Or because a writer is a friend of a client of his. Everyone has to write her way in.

Okay, except for the guy who wrote THE BRIDGES OF MADISON COUNTY, and the one who wrote THE HORSE WHISPERER; we’ve all heard those stories. To lapse into truism for a moment, most overnight successes take years to get there.

Remember that, the next time you are chatting with an agent at a conference. If the agent has not yet read your work, there is no tacit promise of representation here. Just, if you’ve pitched well, a request that you send pages so the agent can find out for herself whether you can write or not.

Long-time readers, chant along with me: agents read submissions looking for reasons to reject them, not reasons to accept them. Yet given the hundreds of queries and dozens of submissions agents read every week, the average agent could fill her client roster 80 times over with writers who write competently.

Think about it: a relatively successful agent might sell 5-10 books per year; the average agency receives roughly 800-1000 queries per week. Just how selective is that agent going to have to be?

Knowing that, place yourself in that agent’s shoes for a moment: if you were considering two clients, one who had demonstrated an understanding of the boundaries of industry etiquette, and one who stepped outside those norms one or more times during your brief interaction, which would you be more likely to sign?

That’s the pesky other 1% of the decision, in case you were wondering. I hate to be the one to break it to you, but it really is possible to blow your big chance with an agent through something that has nothing to do with your writing.

And that comes as a surprise to many, if not most, aspiring writers, who often violate the unwritten rules simply out of simple enthusiasm. Take the case of Dennis:

Submission scenario 3: After sending out a round of queries on his novel, Dennis is delighted to receive replies from two agents. One asks him to send the first chapter of his manuscript (in his case, the first 19 pages) and a 5-page synopsis. The other asked for the first 50, a 1-page outline, and bio.

Out of his mind with glee, Dennis pops two packets containing the first 50 pages, a 5-page synopsis, and his bio into the mail, and waits feverishly by the phone for The Call. In a month, he receives two form-letter rejections, with no indication why his submissions were rejected.

What did Dennis do wrong?

He violated one of the golden rules of submission: he did not send PRECISELY what the agent asked to see, no more, no less. Instead, he assumed that the agents must want the same thing.

Now, it would undoubtedly be infinitely easier on writers if every agent DID want the same thing, just as it would be simpler if every contest had the same submission requirements. Wouldn’t it be wonderful, for instance, if the term “synopsis” always referred to a document of predictable length, as opposed to the 1, 3, 4, and 5 pages to which the term might refer?

And wouldn’t it be marvelous if everyone agreed on whether a hook is absolutely necessary in a first paragraph, or if dialogue is acceptable in a first line? And wouldn’t it be downright miraculous if individual agents and editors did not speak as though their own personal preferences on these points were industry standard?

Yup. I would also like Prince Charles to attend my birthday party (what can I say — I have a weakness for architecture buffs), the New York Times bestseller list to be filled entirely with the works of writers I like, and lasting world peace. Let’s just say that I kinda doubt HRH is going to be swinging a Louisville Slugger at a piñata in my back yard anytime soon.

Every agent is different, just as every agency is different. And just as there is no single writing style that will please every agent in North America, there is no single array of items to include in a submission packet. This is why they invariably tell you specifically what they want to see.

How touchy are they, you ask? Let’s take a look at a related scenario.

Submission scenario 4: After sending out a raft of query letters, Wendy is delighted to receive several requests for submissions. Because she is in a writers’ group with Dennis, she knows to check carefully for what each agent has asked her to send. Xerxes, agent #1, has asked her to send the first chapter + synopsis; Yellom, agent #2, has asked for the first two chapters, bio, and synopsis; Zeke, agent #3, asked for the first 50.

Wendy has been preparing for years for this moment, naturally, so she has well-polished pages, a solid synopsis, and an interesting-sounding bio all ready to go. Yet after she has printed up her submissions to Xerxes and Yellom on bright white paper, she hesitates: Chapter 3 ends on page 54. Zeke would not want to stop reading mid-line, would he? She prints through page 54, seals the envelope, and sends them off.

The result: both Xerxes and Xerxes ask to see the rest of the book; the pages she sent to Zeke are sent back without comment.

I would ask what Wendy did wrong, but I would hope that by now, all of you would have seen her mistake coming a mile away, and started screaming,
No, Wendy, NO!” just as you would at a slasher-movie heroine about to explore that dank basement alone wearing only a tube top, shorts, and an anxious expression.

Do NOT second-guess what the agent wants: follow directions.

This used to be one of the FIRST things writers learned on the conference circuit, but it seems to have fallen out of fashion as something writers tell one another. Perhaps it was displaced by that awful rumor about the national agents’ database where every query received by any agency is logged, so that if a book is rejected once, it can be rejected everywhere. (And at the risk of repeating myself: no, it’s not true.)

No matter which rumor bumped it, its current lack of circulation unfortunate, because violations of this rule genuinely make agents angry, practically universally.

How angry? Well, let me put it this way: you know how the agents and editors hang out together in that bar that’s never more than 100 yards away from the epicenter of any given conference in North America? After they’ve gotten a few drinks into ’em, try asking one if they mind receiving more pages than they asked to see.

The trick here is getting only ONE to answer — and then getting him to stop giving you examples before midnight.

Practically everyone has a horror story about the time some eager author sent a live kitten along with his manuscript on pet care. And even the agents who don’t will say, “What, the writer thinks we won’t notice? Or that we’re asking every writer for a different number of pages?”

There are two reasons this bugs agents so much. First, every agent has established how many pages he is willing to read before deciding whether he is interested enough in a book to read the whole thing. It can be as little as 1, as few as 5, or as many as 100.

Trust me, the agent who requests your materials knows PRECISELY how long it will take him to read that many pages. Sending more translates in his mind to an expectation that he will devote more time to your submission than he had planned.

I don’t think I need to remind you how folks in the industry feel about those who waste their time, do I?

The second reason is a bit harder to guess. To professional eyes, Wendy’s sending the extra pages demonstrates from the get-go that she is going to be a difficult client to handle, one who will have to be told more than once what to do.

As long-time readers of this blog already know, the publishing industry apparently has only two speeds: delay and I-need-it-today! A client with poor direction-following skills is going to have a difficult time with both.

Heck, a well-organized life-long Simon Says champion would have a hard time juggling both.

But think about it: would you want to be the agent who had to tell an editor at a major house, “I know Wendy didn’t give you the revisions you wanted on her book. Give her a second chance — this time, I’ll go through and explain to him what you wanted. Maybe she’ll deliver it this time.”

This is not to say that by any reasonable standard of human behavior, Zeke was not overly-touchy to draw the conclusion from a few extra pages that Wendy was unreliable: he was, or more likely, his screener was. However, as neither Zeke nor his screener know Wendy personally, they worked with the limited information at their disposal.

As do we all. Keep up the good work!

Posted on - No Comments on Book marketing 101: do they think writers are MADE of money?

Book marketing 101: do they think writers are MADE of money?

Yesterday, I spent a very practical few pages of post talking about ways to save money when shipping requested materials to an agent or editor. We writers don’t talk about this very much amongst ourselves, but the fact is, the process of finding an agent can be pretty expensive.

How expensive, those of you still working up to the marketing stage ask? At minimum, we’re talking about postage, shipping, boxes, paper, ink cartridges, wear and tear on your computer, and a ton of your time that could be used for, well, anything else. Not to mention the even greater optional costs of attending conferences, entering contests, and hiring freelance editors like me to help pull your submission into tip-top shape.

It adds up, so I like to pass along money-saving tips where I can.

If you’re a US citizen and marketing a book, it’s also worth looking into the possibility of filing a Schedule C for your writing as a business, so you can deduct these expenses. Talk to a tax professional about it (I am not a tax professional, so I cannot legally give you advice on the subject), but do try to find one who is familiar with artists’ returns: ones who are not will almost invariably say that a writer must sell work in a given year to claim associated expenses, but that’s not necessarily true.

Yesterday, as part of my ongoing quest to save you a few sous, I brought up the case of Lysette, the writer who rushed out and overnighted her manuscript. I went into her possible reasons for doing this — rather than sending the book regular mail or the more affordable 2-3 day Priority Mail rate. Today, I want to talk a bit about the other primary motivator for jumping the gun: eagerness.

Few souls walking the planet are in a greater hurry than a writer who has just received a request for materials, especially if that request comes at the end of a long period of querying. Whew! the writer thinks, the hard part is over now: my premise has been recognized as a good one by an agent who handles this sort of material.

Now, naturally, everything is going to happen in a minute: reading, acceptance, book sale, chatting on Oprah. You know, the average trajectory for any garden-variety blockbuster. Who wouldn’t want to cut a week, or even a few days, out of tackling that bright future?

I sincerely hope that yours is the one in eight million submissions that experiences this particular trajectory — and that’s the probability in a good year for publishing — but writerly hopes to the contrary, a request for submission is the beginning of the game, not the end. The fact is, as small a percentage of queries receive a positive response (and it’s unusually under 5%), even fewer submissions pass the initial read test.

There’s a reason that I grill you on the details, you know. I want yours to be in that top percentile. Which is why I would rather see your resources and energy going toward perfecting the submission itself, rather than getting it there with a rapidity that would make Superman do a double-take.

Also, the writer’s speed in getting the submission to the agent will not make one scintilla of difference in how quickly a manuscript is read — or even the probability of its moldering on an agent’s desk for months. Certainly, whether the agent’s receiving the manuscript the next day or in the 2-3 days offered by the more reasonably priced Priority Mail will make no appreciable difference to response time.

Especially this time of year; most of the industry is on vacation from early August through Labor Day. Or around Christmastime, when the biz more or less shuts down.

This is true, incidentally, even when the agent has ASKED a writer to overnight a project. Consider the plight of poor Gilberto:

Submission scenario 2: Gilberto has just won a major category in a writing contest. During the very full pitching day that followed his win, five agents ask him to send submissions. Seeing that he was garnering a lot of interest, Glenda, the most enthusiastic of the agents, requests that he overnight the manuscript to her, so she can respond to it right away.

Being a savvy submitter, Gilberto says yes, but submits simultaneously to all six, rather than waiting to hear back from Glenda before he sends off his other submission. He writes REQUESTED MATERIALS — FIRST PLACE, CONTEST NAME on the outside of every submission and mentions the request in the first line of his cover letter, to minimize the possibility of his work being lost in amongst the many submissions these agencies receive.

Within three weeks, he’s heard back from all but one of them; puzzlingly, Glenda is the last to respond. And when she finally does, six weeks after he overnighted her the manuscript, it’s with form letter.

What did Gilberto do wrong? He said yes to an unreasonable request.

Why was it unreasonable? In essence, the situation was no different than if Glenda had asked him to leave the conference, jump in his car, drive three hours home to print up a copy of his manuscript for her, drive three hours back, and hand it to her.

In both cases, the agent would have been asking the writer to go to unnecessary effort and expense for no reason other than her convenience. As Glenda’s subsequent behavior showed, she had no more intention of reading Gilberto’s manuscript within the next couple of days than she did of reading it on the airplane home.

Okay, here is a pop quiz to see how much those of you who have been following the Book Marketing 101 series have learned: why did she ask him to overnight it at all?

Give yourself full marks if you said it was to get a jump on other interested agents. As I mentioned earlier in the series, agents tend to be competitive people who value book projects in direct proportion to how many other agents are interested in them? This is one way it manifests — and the primary reason that it is ALWAYS in a writer’s best interest to make simultaneous submissions and queries.

Pause and consider the ramifications of this attitude toward other agents for a moment. Let them ripple across your mind, like the concentric circles moving gently outward after you throw a stone into a limpid pool, rolling outward until… OH, MY GOD, WHAT DOES THIS MEAN FOR THE AVERAGE QUERY-GENERATED SUBMISSION?

Uh-huh.

Explains quite a bit about why the agent who requested your first 50 pages doesn’t get back to you for two months, doesn’t it? While the average agent expects that the writer querying her will be simultaneously querying elsewhere, the converse is also true: she will assume, unless you tell her otherwise, that the packet you send her is the only submission currently under any agent’s eyes.

This is why it is ALWAYS a good idea to mention in your submission cover letter that other agents are reading it, if they are. No need to name names: just say that other agents have requested it, and are reading it even as she holds your pages in her hot little hand.

I heard that thought go through some of your minds: I would have to scold you if you lied about this, just to speed up the agent’s sense of urgency. Ooh, that would be too strategic, clever, and unscrupulous. Sneaky writer; no cookie.

Okay, here’s the extra credit question: in the scenario above, Glenda already knows that other agents are interested in Gilberto’s work; she is hoping to snap him up first. So why didn’t she read it right away?

Give up? Well, Glenda’s goal was to get the manuscript before the other agents made offers to Gilberto, not necessarily to make an offer before they did.

Is that a vast cloud of confusion I feel wafting from my readers’ general direction? Was that loud, guttural sound a collective “Wha–?”

It honestly does make sense, when you consider the competition amongst agents. Glenda is aware that she has not sufficiently charmed Gilberto to induce him to submit to her exclusively; since he won the contest, she also has a pretty good reason to believe he can write up a storm. So she definitely wants to read his pages, but she will not know whether she wants to sign him until she reads his writing.

And she’s met enough writers to be aware that it is distinctly possible that Gilberto’s response to his big win will be to spend the next eight months going over his manuscript with the proverbial fine-toothed comb, perfecting it before showing it to anyone at all. She would like to see it before he does that, if at all possible. To beat the Christmas rush, as it were.

Even if she doesn’t get an advance peek, Glenda is setting up a situation where Gilberto will automatically tell her if any other agent makes an offer. By asking him to go to the extraordinary effort and expense of overnighting the manuscript to her, she has, she hoped, conveyed her enthusiasm about the book sufficiently that he will regard her as a top prospect. Even if he gets an offer from another agent, he’s probably going to call or e-mail her to see if she’s still interested before he signs with anyone else.

If she gets such a call, Glenda’s path will be clear: if she hasn’t yet read his pages, she will ask for a few days to do so before he commits to the other agent. If she doesn’t, she will assume that there hasn’t been another offer. She can take her time and read the pages when she gets around to it.

What’s the rush, from her perspective?

From the agent’s POV, asking a writer to overnight a manuscript is a compliment, not a directive: it’s the agent’s way of saying she’s really, really interested, not that she is going to clear her schedule tomorrow night in order to read it. And even if so, the tantalization will only be greater if she has to live through another couple of days before cloistering herself to read it.

So what should Gilberto have done instead? The polite way to handle such a request is to say, “Wow, I’m flattered, but I’m booked up for the next few days. I can get it to you by the end of the week, though.”

And then he should have sat down, read it IN HARD COPY and OUT LOUD to catch any glaring mistakes, and Priority Mailed it a few days later.

Sound daring? Well, let me let you in on a little secret: in the industry, the party who wants a manuscript overnighted is generally the one who pays for it. After a publisher acquires your book, the house will be paying for you to ship your pages overnight if they need them that quickly, not you. So by asking the writer to pay the costs, the agent is actually stepping outside the norms of the biz.

More submission tips, and faux pas avoidance strategies, follow tomorrow. Keep up the good work!

P.S.: For those of you who are in the process of sending out packets: if you have follow-up questions on the subject, PLEASE post them here as comments, rather than e-mailing them to me directly. That way, everyone can benefit from the responses, and I can use my time more efficiently. I thank you; my agent thanks you; my editor thanks you; my kith and kin thank you.

Posted on - 10 Comments on Book marketing 101: but what happens if they LIKE it?

Book marketing 101: but what happens if they LIKE it?

Congratulations to reader Kari Diehl, who took third place in the Pacific Northwest Writers’ Association’s literary contest’s romance genre division! Well done, Kari!

That’s the second placer amongst the 8 blog readers that I now know were nominated (reader Amy Fisher won the memoir/NF book category, as I announced over the weekend. Wahoo!), but as I did not go to the ceremony and the results are not yet posted online, I do not know how the rest did.

But please join me in a big round of applause to everyone who was nominated, and I’ll keep reporting good news as it rolls in. Or not, as the case may be. But I’m proud of all the finalists, and everyone who was brave enough to enter.

Okay, back to serious business:

sinclair-lewis.tiff

I feel as though I have been engaging in hypnosis for the last couple of weeks: you are relaxing, I tell you, RELAXING in the face of your upcoming pitching appointment… your only goal is to get these people to ask to see your work… you are buttonholing agents in at conference events and successfully giving your hallway pitch… you are calmly going through your 2-minute pitch to an agent who is delighted to hear it… your only goal is to get these people to ask to see your work, and you are thrilled when they do…

And you will read Sinclair Lewis (whose picture that is, incidentally: I love the intensity of those early 20th-century author photos; they always look as if they’re about to take a big bite out of the photographer)… and not think his work is dated… not dated, I tell you…

So let’s assume for the moment that the mantras I’ve been chanting at you for all these weeks have worked, and an agent or editor has asked to see the first chapter, the first 50 pages, or even the entirety of your manuscript. What do you do next?

In the first place, you send your submissions simultaneously to everyone who asked for them, for reasons I explained on Saturday. Your heart may tell you to give that dreamy agent who was so nice to you an unrequested exclusive, but believe me, your brain should be telling you to play the field.

Don’t tell me that love is blind. Follow Sinclair’s example and wear your glasses, for heaven’s sake.

Second, you send precisely what each agent asked you to send. No slipping in an extra five pages because there’s nifty writing in it, no adding a videotape of you accepting the Congressional Medal of Honor, no cookies or crisp $20 bills as bribes.

Need I say that I know writers who have done all these things, and now know better?

The first 50 means just that: the first 50 pages in standard format, even if that means stopping the submission in mid-sentence. (And if you aren’t absolutely positive that your manuscript IS in standard format or if you were not aware that manuscripts are NOT formatted like published books, please run, do not walk, to the FORMATTING MANUSCRIPTS category at right.)

If you’re asked for a specific number of pages, don’t count the title page as one of them — but no matter how long an excerpt you have been asked to send, include a title page. (If you don’t know how to format a professional title page, or even that there is a professional format for one, please wend your way to the YOUR TITLE PAGE category at right. You see, I really have been preparing my readers for this moment.)

Under no circumstances should you round up or down, even if pp. 49 or 51 is the last of the chapter: part of the point of this exercise is to show that you can follow directions, a rather desirable attribute in a potential client who might be expected to meet sudden deadlines or make surprise revisions down the line.

If asked for a synopsis, send one; do not enclose one otherwise. Ditto for an author bio (don’t worry; I’ll be talking about how to build one next week), table of contents (unless you’ve been asked to submit a book proposal), illustrations, letters of recommendation from your favorite writing teacher, and the aforementioned cookies.

Just send what you’ve been asked to send: no more, no less. With two exceptions: first, you should include a SASE. industry-speak for a stamped (not metered), self-addressed envelope for the manuscript’s safe return. Second, you should include a cover letter.

Why the cover letter? Well, in the first place, render it as easy as humanly possible to contact you — the last thing you want is to make it hard for them to ask for more pages, right? But also, you should do it for the same good, practical reason that I’m going to advise you to write

(Conference name) — REQUESTED MATERIALS

in 3-inch letters on the outside of the envelope: so your work doesn’t end up languishing in the slush pile of unsolicited manuscripts (which are, incidentally, almost invariably rejected). Agents and editors hear a LOT of pitches in the course of the average conference; no matter how terrific your book is, it’s just not reasonable to expect them to remember yours weeks after the fact (which it almost certainly will be, by the time they get around to reading it) simply by its title and your name.

Thus, it is in your best interests to remind them that they did, indeed, ask to see your manuscript.

Be subtle about the reminder — no need to state outright that you are worried that they’ve confused you with the other 150 people they met that day — but it is a good idea to provide some context. Simply inform the agent or editor him/her where you met and that s/he asked to see what you’re sending. As in,

Dear Mr. White,

I very much enjoyed our meeting at the recent Conference X. Thank you for requesting my fantasy novel, WHAT I DID TO SAVE THE PLANET.

I enclose a SASE for your convenience, and look forward to hearing from you soon. I may be reached at the address and phone number below, or via email at…

Regards,

A. Writer

That’s it. No need to recap your plot or re-pitch your concept. Just simple, clean, businesslike. (But NOT, I beg you, in block-indented business format; many folks in the industry regard business format as only marginally literate, at best. I don’t care what you do in the multi-million dollar factory you run: indent those paragraphs whenever you are dealing with anyone in publishing.)

Oh, and if other agents or editors requested it, say so. Considered good manners, and often gets your submission read a bit faster.

The other reason that mentioning where you met is a good idea is — and I tremble to tell you this, but it does happen — there are some unscrupulous souls who, aware that pitch fatigue may well cause memory blurring, send submissions that they CLAIM are requested, but in fact were not.

“Oh, like he’s going to remember ANY pitcher’s name,” these ruthless climbers scoff, stuffing first chapters into the envelopes of everyone who attended a particular conference.

Such scoffers occasionally receive a comeuppance redolent with poetic justice: VERY frequently, the roster of agents and editors scheduled to attend a particular conference changes at the last minute. How well received do you think a, “I enjoyed our conversation at last weekend’s Conference That Shall Not Be Named,” letter goes over with an agent who missed a plane and didn’t show up at that particular conference?

Tee hee.

Do remember, though, for the sake of your blood pressure, you do NOT need to drop everything and mail off requested materials within hours of a conference’s end. The standard writers’ conference wisdom advises getting it out within three weeks of the conference, but actually, that’s not necessary. The publishing industry pretty much shuts down from early August until after Labor Day, anyway.

As I believe I said half a dozen times in the week leading up to the Conference That Shall Not Be Named, a nice conversation with an agent or editor at a conference is just a nice conversation at a conference, not a blood pact.

Nothing has yet been promised — and it can’t have been. As I have mentioned several dozen times throughout this series, no agent is going to sign you on a pitch alone; no matter how good your book concept is, they are going to want to see actual pages before committing.

Why? That old industry truism: “It all depends upon the writing.”

By the same token, you are not bound to honor the request for materials instantaneously. And no, the fact that you said you would send it the moment you got home from the conference does NOT mean that you should send it off without proofing and performing any necessary revisions; unless they asked for an exclusive, they do not expect you to send it within a day or two, or to overnight it.

Besides, it is very much to your advantage that they see your work at its absolute best, after all, not as our work tends to be before a hard-copy proofing.

Long-time readers, chant it with me now: take the time to read EVERY page you intend to submit to ANYONE in the industry in hard copy, out loud, every time.

There is no better way to weed out the mistakes that will strike you a week later as boneheaded (for a sample of these, see the archived Let’s Talk About This on the subject), and the extra couple of weeks fixing any problems might take will not harm your chances one iota.

Trust me, agents and editors meet too many writers at conferences to sit around thinking, “Darn it, where is that Jane Doe’s manuscript? I asked for it two weeks ago! Well, I guess I’m just going to reject it now, sight unseen.”

A common writers’ negative fantasy, but it just doesn’t happen. These people are simply too busy for that. If you wait 6 months to send it, they may wonder a little, but 6 days or 6 weeks? Please.

So unless you already have the manuscript in apple-pie order (which includes having read it — take a deep breath now, so you can say it along with me — in its ENTIRETY, IN HARD COPY, and ALOUD), it’s worth your while to take the time for a final polish. You want your book to be pretty for its big date, right?

Don’t worry: I’ll be talking about that final polish in the days to come, and a bit more about timing your submissions tomorrow. In the meantime, heaps of congratulatory applause to Kari, Amy, and everyone else whose bravery in pitching resulted in requests for material. Way to get out there and market your work!

You are relaxing about getting those requested materials out the door, I tell you… relaxing…

Keep up the good work!

Posted on - 8 Comments on The return of the Point-of-View Nazis, Part II: ve haf veys of making your POV singular

The return of the Point-of-View Nazis, Part II: ve haf veys of making your POV singular

Yesterday, I re-introduced the Point-of-View Nazi, that fine ilk of professional reader who positively insists that the ONLY way to conduct a third-person narrative is to focus upon a single protagonist for the entire duration of the book. Since — as insightful new reader Betsy commented on yesterday’s post — tight third-person is so very in at the moment, the POVN is always eager to tell aspiring writers that their work is going down in flames if they take the smallest step toward omniscience or multiple protagonists.

To sum up my feeling on the subject as expressed in my last post: piffle.

I’m eager to move through a few more craft topics before we move on to the Month of Marketing that will be June, but I can’t resist spending another day on the POVNs: they are such a beautiful example of writing advice-givers who apparently do not make the smallest distinction between Thou Shalt Do This dicta and style tips that I want to spend today giving you a concrete look at what a difference taking such advice as absolute can do. So if my long-time readers will forgive me, I’m going to take another look at what a difference taking their advice can make.

This may seem like an odd thing for a professional writing advice-giver to say, but I don’t think that it’s ever a good idea to take ANYONE else’s opinion on your book as gospel. Even mine; one of the reasons I go on at such length about the rationale behind industry norms and stylistic tips is so you have enough information to make up your own minds about your writing choices.

I was notorious for this attitude back when I was teaching at the university, incidentally. Professors would come fuming (or laughing) into the faculty lounge, exclaiming, “I’ve got another of your old students, Anne! She’s questioning EVERYTHING I say.”

“Good,” I would say. “You wouldn’t want it otherwise, would you?”

I gather that some would, the POVNs among them.

Philosophically, I find POVNs’ idea that there are only two ways to tell a story — the first person singular and a tight third person singular, where the narration remains rigidly from the point of view of a single actor in the drama, usually the protagonist — troubling, and not especially conducive to the production of good art. In my experience, there are few real-life dramatic situations where everyone in the room absolutely agrees upon what occurred, and even fewer conversations where all parties would report identically upon every nuance.

Watch a few randomly-chosen days’ worth of Court TV, if you doubt this. I think that interpretive disagreement is the norm amongst human beings, not the exception.

And the disagreement amongst writing experts on this point tends to support my argument, doesn’t it?

I also believe that there are very, very few people who appear to be exactly the same from the POV of everyone who knows them. Most people act, speak, and even think rather differently around their children than around their adult friends, just as they often have slightly (or even wildly) different personalities at home and at work.

If anyone can find me a real, live person who acts exactly the same in front of his three-year-old daughter, his boss’ boss, the President of the United States, and a stripper at a bachelor party, I shall happily eat my hat. Either the person in question has serious social adjustment problems (on the order of Forrest Gump’s), or that perhaps the person who THINKS this guy is always the same in every context is lacking in imagination. Or simply doesn’t know the guy very well. Almost nobody can be completely portrayed from only a single point of view — which is why sometimes narratives that permit the protagonist to be seen from the POV of other characters can be most illuminating.

But that’s just my opinion. Read a bunch of good novels and make up your own mind.

Regardless of your own POV preferences, it’s important that you know that there are people out there who will want to impose their stylistic preferences upon yours, because they turn up with some fair frequency in agencies, as contest judges, as editors, and as critics. They are statistically more likely to be Baby Boomers than Gen Xers or Gen Yers, however, so they are less likely to be agency screeners than in years past. (Being a manuscript screener is typically someone’s first job in the business, not one kept for decades.)

Nevertheless, they do turn up, sometimes in agents’ chairs and behind editorial desks, so it’s best to be prepared for them.

When your work is attacked with phrases like, “well, it’s more or less impossible to pull off an omniscient narrator in contemporary fiction,” resist the temptation to throw the entire Great Books fiction shelf at the speaker. Recognize that you are dealing with a POVN, and take everything he says with a gargantuan grain of salt. You can’t convince a true believer; you’ll only wear yourself out with trying. Cut your losses and move on.

But before you do, consider the possibility that the critique may be useful to apply to your manuscript of the moment.

You’re surprised I said that, aren’t you? But really, POVNs do occasionally have a point: too-frequent POV switches can be perplexing for the reader to follow. One of the more common first-novel megaproblems is POV switching in mid-paragraph, or even mid-sentence — and therein lies the POVN’s primary justification for dismissing all multiple POV narratives as poor writing.

But heck, that’s what the RETURN key is for, to clear up that sort of confusion, isn’t it? When in doubt, give each perspective its own paragraph. It won’t protect you from a POVN’s rage, of course, but it will make your scene easier for your reader to follow.

Let’s take a look at how the POVN works in practice, so you may recognize him in the wild, to decide whether you want to join forces with him or not. Suppose that Jane Austen took the following paragraph from PRIDE AND PREJUDICE to her writing group, which contained a cabal of POVNs:

Elizabeth, having rather expected to affront him, was amazed at his gallantry; but there was a mixture of sweetness and archness in her manner which made it difficult for her to affront anybody; and Darcy had never been so bewitched by a woman as he was by her. He really believed, were it not for the inferiority of her connections, he should be in some danger.

As an editor, I might quibble about Austen’s use of semicolons here, but it’s not too difficult to follow whose perspective is whose, right? Yet, as the POVNs in her group would be the first to point out, there are actually THREE perspectives rolling around promiscuously together in this single brief paragraph, although there are only two people involved:

Elizabeth, having rather expected to affront him, was amazed at his gallantry… (Elizabeth’s POV)

…but there was a mixture of sweetness and archness in her manner which made it difficult for her to affront anybody. (the POV of an external observer)

Darcy had never been so bewitched by a woman as he was by her… (Darcy’s POV)

Now, a POVN in our Jane’s writing group would undoubtedly urge her to pick a single perspective (Elizabeth’s would be the logical choice) and stick to it consistently throughout the book; a POVN agent would probably reject PRIDE AND PREJUDICE outright, and a POVN editor would pick a perspective and edit accordingly — or, more commonly, send out an editorial memo saying that he MIGHT consider buying the book, but only if Jane revised it so all of the action is seen from Elizabeth’s perspective only).

Let’s say that Jane was cowed by the vehemence of the POVNs and scuttled home to take their advice. The resultant passage would necessarily be significantly different from her original intention. It would probably ending up reading rather like this:

Elizabeth, having rather expected to affront him, was amazed at his gallantry; but there was a mixture of sweetness and archness in her manner which made it difficult for her to affront anybody. Darcy remained silent.

Legitimately, that is all that she could keep, if she were going to please the POVNs completely. Comparatively terse, isn’t it?

My gut feeling is that Jane would not be particularly satisfied with this revision, both because some characterization has been lost, as well as some long-term plot clues. At this rate, the reader is not going to know how Darcy feels until Elizabeth learns it herself, many chapters later. This would, of course, mean that his proposal would be a greater plot twist, coming out of the blue, but the reader would also end up with absolutely no idea how, beginning from initial indifference, Elizabeth charms began to steal over Darcy, over his own objections.

Which would mean, really, that the title of the book should be changed to just PREJUDICE. And since PRIDE AND PREJUDICE is a quote from another novel (Fanny Burney’s excellent-but-dark 1782 novel CECILIA), I’m inclined to think that Aunt Jane would have disliked that result.

Yet if I may pull up a chair in Jane’s writing group for a moment (oh, like this whole exercise wouldn’t require time travel), allow me to point out how easily a single stroke of a space bar clears up even the most remote possibility of confusion about who is thinking what:

Elizabeth, having rather expected to affront him, was amazed at his gallantry; but there was a mixture of sweetness and archness in her manner which made it difficult for her to affront anybody.

Darcy had never been so bewitched by a woman as he was by her. He really believed, were it not for the inferiority of her connections, he should be in some danger.

The moral here, my friends, is once again that you should examine writerly truisms very carefully before you accept them as invariably true in every case. Grab that gift horse and stare into its mouth for a good, long while.

You may well find, after serious consideration, that you want to embrace being a POVN, at least for the duration of a particular project; there are many scenes and books where the rigidity of this treatment works beautifully. But for the sake of your own growth as a writer, make sure that the choice is your own, and not imposed upon you by the beliefs of others.

Now that our collective loins are girded for possible knee-jerk objections to multiple perspective narratives, I feel I can move on to the topic of juggling them with a clear conscience. Tune in tomorrow, and keep up the good work!

Posted on - 12 Comments on The Point-of-View Nazis return, bigger and badder than ever

The Point-of-View Nazis return, bigger and badder than ever

I was thinking about all of you at a film festival earlier today, during a short film showcase. (Yes, it was kind of arty film fest where one sees experimental shorts. I like to keep up with a wide variety of artistic expression.) In a documentary called Absolute Zero, a man freezes to death in what he believes to be a refrigerated (it isn’t) railway car. Trapped, with no prospect of escape, he documented his sensations while yielding to apparently psychosomatic hypothermia by writing on the car’s walls at periodic intervals. After it finished, I leaned over to my date and whispered, “Now THAT’s an active protagonist!”

See? It can be done.

Actually, I’m posting significantly later tonight than usual, because I found I was too disturbed in the wake of one of the evening’s full-length films to be either funny or objective before the dead of night arrived. The culprit: quite the creepiest film about stalking EVER, a little flick called For Love and Stacie. Not my usual fare (or even my preferred narrative style), but cleverly done and very thought-provoking.

Let’s just say that the protagonist was very active indeed, and leave it at that.

I had planned to launch into the burning issue of juggling multiple protagonists today, but all of the control issues of that film must have seeped into my consciousness: I had written only a few paragraphs before I noticed that I had already used the term “Point-of-View Nazi” in passing twice. Rather than making those of you new to this site guess what this means, I thought I might go the wacky route of spending today’s post defining it, and THEN use it in later discussion.

Hey, if you’d seen these films, you would need a little distraction, too.

So who is the Point-of-View Nazi, and how can he harm those of you who favor, say, the use of multiple protagonists?

A Point-of-View Nazi (POVN) is a reader — most often a teacher, critic, agent, editor, or other person with authority over writers — who believes firmly that the ONLY way to write third-person-narrated fiction is to pick a single character in the book or scene (generally the protagonist) and report ONLY his or her (usually his) thoughts and sensations throughout the piece. Like first-person narration, this conveys only the internal experience of a single character, rather than several or all of the characters in the scene or book.

In other words, the POVN is the Millicent who automatically throws up her hands over multiple protagonist narration REGARDLESS OF HOW WELL IT IS DONE. And while this ilk of screener has been less prominent in recent years than formerly, those of you who play interesting experiments with narrative voice definitely need to know of her existence.

Now, of course, there is absolutely nothing wrong with tight third person narration focused upon a single character, inherently: it combines the advantages of a dispassionate narrator with the plotting and pacing plusses of a single perspective. It permits the author to sink deeply (or not) into the consciousness of a chosen character without losing the emotional distance of an omniscient narrator. Since no one else’s POV is depicted, it can render the later actions of other characters more surprising to the reader, which can in turn help build suspense and conflict on the page.

It is not, however, the only third-person narrative possibility — a fact that drives your garden-variety POVN positively mad with rage.

Okay, not I’m-gonna-cause-some-mayhem mad, but certainly I’m-gonna-reject-this-manuscript mad.

All of us have our own particular favorite narrative styles, naturally, and many of us have been known to lobby for their use. What distinguishes a POVN from a mere POV enthusiast is his active campaign to dissuade all other writers from EVER considering the inclusion of more than one POV in a third-person narrative.

Just ask one — trust me, he would be more than glad to tell you how to write your book. He would like multiple-consciousness narratives to be wiped from the face of the earth with all possible speed, please. He has been known to tell his students — or members of his writing group, or his clients, or the writers whom he edits or represents — that multiple POV narration in the third person is, to put it politely, terrible writing.

It should be stamped out, he feels — by statute, if necessary. And definitely by rejection letter.

So much for most of the fiction currently being published in the English-speaking world, I guess. And so much for Jane Austen and most of the illustrious third-person narrative-writers of the 18th and 19th centuries, who used multiple perspectives to great effect.

I bring up our forebears advisedly, because one of the reasons that POVNs are so common is that in the post-World War II era, the prose stylings of the 18th and 19th centuries tended to be rejected as old-fashioned (and therefore bad) by writing teachers. “Downright Dickensian,” many a POVN has cried, covering her students’ first forays into fiction with gallons of red ink. “How can we possibly follow the story, with so many characters’ perspectives?”

I should stop here and make a distinction between the POVN and a good professional reader who objects when a narrative that HAS been sticking to a single POV suddenly wanders into another character’s head. That can be genuinely confusing to any reader, regardless of preexisting belief systems.

Think about it: if a book has been looking out of the protagonist’s eyes for 147 pages, it is a little jarring for the reader to be abruptly introduced to another character’s thoughts. The implication is that the protagonist has magically become psychic, and should be benefiting, along with the reader, from hearing the thoughts of others.

No matter what perspective you have chosen for your book, it would behoove you to give it a once-over, checking for this species of slip; it drives those of us who read manuscripts for a living batty.

A POVN, however, is not merely the kind of well-meaning soul who will point out this type of slip to aspiring writers. No, a POVN will jump upon ANY instance of multiple perspective, castigating it as inherently unacceptable, even unpublishable writing — and will rather smugly inform the author that she has broken an ironclad writing rule by doing it.

They believe it, too. Many of today’s more adamant POVNs are merely transmitting the lessons they were taught in their first good writing classes: for years, many English professors set it down as a general rule that multiple POVs were inherently distracting in a third-person narrative.

Take that, CATCH-22!

Personally, I think the focus of the narrative voice is a legitimate stylistic choice, up to the writer, rather than something that can be imposed like the Code of Hammurabi on every novel wavering on human fingertips, waiting to be written. My primary criteria for judging voice is whether a writer’s individual writing choices serve her story well, rather than rejecting a manuscript outright because of a preconceived notion of what is and isn’t possible.

Again, call me zany.

To be fair, though, as an inveterate reader of literary fiction, I have a special affection for authors whose talent is so vast that they can pull off breaking a major writing commandment from time to time. Alice Walker’s use of punctuation alone in THE COLOR PURPLE would have caused many rigid rule-huggers to dismiss her writing on page 1, but the result is, I think, brilliant.

(Fortunately, and probably not entirely coincidentally, she already had an agent when she wrote it, so she did not have to subject that stylistic choice to the vagaries of Millicent and her ilk.)

I love to discover a writer so skilled at her craft that she can afford to bend a rule or two. Heaven forefend that every writer’s voice should start to sound alike — or that writing should all start to sound as though it dropped from a single pen. Which is precisely what hard-and-fast rules of narrative style tend to produce, across a writing population.

One effect of the reign of the POVNs — whose views go through periods of being very popular indeed, then fall into disuse, only to rise anew — has been the production of vast quantities of stories and novels where the protagonist’s POV and the narrator’s are astonishingly similar. (And, wouldn’t you know it, those POVs are overwhelmingly upper-middle class, college-educated thinkers rather than doers. The kind of people who might, say, have the time and resources to go through a low-residency MFA program. Astonishing coincidence, eh? Couldn’t possibly have anything to do with the fact that the POVN’s teachers were also the ones who kept barking, “Write what you know!” could it?)

The POVNs have also given us a whole slew of books where the other characters are EXACTLY as they appear to the protagonist: no more, no less. The rise of television and movies, where the camera is usually an impersonal narrator of the visibly obvious, has also contributed to this kind of “What you see is what you get” characterization (if you’ll forgive my quoting the late great Flip Wilson in this context).

The result is a whole lot of submissions that just beg the question, “Why wasn’t this book just written in the first person, if we’re not going to gain any significant insight into the other characters?”

I suspect that I am not the only reader who addresses such questions to an unhearing universe in the dead of night, but for a POVN, the answer is abundantly obvious. The piece in question focused upon a single POV because there is no other way to write a third-person scene.

Tomorrow, I shall, I suspect, take issue with this, after the effects of that disturbing film (which was, I now realize, very much a single-perspective view) have won off a little. Be safe, everybody, and keep up the good work!

Posted on - 3 Comments on The plague of passivity III: oh, what am I to DO?

The plague of passivity III: oh, what am I to DO?

Toward the end of my last post, I snuck in an aside about how writers often use passivity as a means of increasing their protagonists’ perceived likeability. Likeability tends to be a sore point amongst fiction writers, especially for those of us who write about female protagonists: when we include characters in our work whose political views are a bit challenging, for instance, or have sexual kinks beyond what the mainstream media currently considers normal, or even pursue their goals too straightforwardly, we are often told that our characters are not likeable enough.

Translation: according to New Yorkers, this chick might not play in Peoria.

Frankly, I think the industry tends to underestimate Peorians, but the fact remains, it actually isn’t all that unusual for an agent or editor to ask a writer to tone down a particular character’s quirks. Usually, these requests refer to secondary characters (as in, “Does Tony’s sister really have to be a lesbian?” or “Could the Nazi brother be just a little bit right-wing instead?”) or to specific scenes (“Need she tie Bob down?”).

Occasionally, though, the request is not quite so helpfully phrased: “I didn’t like the protagonist,” an editor will say. “If you fix her, maybe I’ll pick up the book.”

(Did I just hear some jaws hitting the floor? Yes, Virginia, it has become quite common for editors to ask for major revisions PRIOR to making an offer on a novel. Sometimes several rounds of revisions, even, so the writer is essentially performing rewrites on command for free. THAT’s how tight the fiction market is right now; ten years ago, most good agents would have laughed at such a request before a contract was signed.)

Much of the time, the author responds to such requests by making the character MORE passive — a bad move. As I mentioned yesterday, it’s a common writerly mistake to believe that a passive protagonist is automatically a likeable one.

It’s understandable, of course: Passive Paul’s a courteous fellow, typically, always eager to step aside and let somebody else take the lead. Almost all of his turmoil is in his head; he tends to be rather polite verbally, reserving his most pointed barbs for internal monologue.

Why, his boss/friend/wife/arch enemy can taunt him for half the book before he makes a peep — and then, it’s often indirect: he’ll vent at somebody else. His dog, maybe, or a passing motorist.

Romantically, Paul’s a very slow mover, too; he’s the grown-up version of that boy in your fifth-grade class who had a crush upon you that he had no language to express, so he yanked on your pigtails. He’s been known to yearn at the love of his life for two-thirds of a book without saying word one to her. Perhaps, his subconscious figures, she will spontaneously decide she likes me with no effort on my part — and astonishingly, half the time, his subconscious ends up being right about this!

Our Paul most emphatically did not cause the central problems of the plot — far from it. He’s usually the guy who tries to get everyone to calm down. Passive Paul has taken to heart Ben Franklin’s much-beloved maxim, “He in quarrels interpose/must often wipe a bloody nose.” He just doesn’t want to get INVOLVED, you know?

Oh, he SAYS he does, and certainly THINKS he does, but deep down, he’s a voyeur. All he really wants is for the bad things happening to him to be happening to somebody else four feet away. As a result, he watches conflict between other characters without intervening, as if they were on TV.

Yes, plenty of people feel that way in real life, especially Ordinary Joes who are unwittingly drawn into Conspiracies Beyond their Ken. We all have our moments of adolescent yearning when we long to have the entire universe rearrange itself around us, in order to get us what we want.

But as appealing and universal as that fantasy may be, it is very hard to turn into an exciting plot. What tends to end up on the page is a great deal of what we here on the West Coast call processing: lengthy examination of self, loved ones, and/or the situation in order to wring every last drop of psychological import from one’s life.

What does this look like on the page, you ask? Paul encounters a thorny problem. (Writers LOVE working through logical possibilities in their heads, so their protagonists seldom lack for mulling material.) So he dons his proverbial thinking cap…

…and two pages later, he’s still running through the possibilities, which are often very interesting. Interesting enough, in fact, that they would have made perfectly dandy scenes, had the author chosen to present them as live-action scenes that actually occurred. Instead, they are summarized in a few lines, told, rather than shown.

Did that set off warning bells for anyone but me?

Yes, there are plenty of good books where the protagonists sit around and think about things for chapters at a time. But before you start quoting 19th-century novelists who habitually had their leads agonize for a hundred pages or so before doing anything whatsoever, ask yourself this: how many novels of this ilk can you name that were published within the last five years? Written by first-time novelists?

Okay, how about ones NOT first published in the British Isles?

Come up with many? If you did, could you pass their agents’ names along to the rest of us with all possible speed?

Because, honestly, in the current very tight fiction market, there aren’t many North American agents who express this preference — and still fewer who act upon it in establishing their client lists. They see beautiful writing about inert characters more than you might think.

(Especially if they represent literary fiction; unfortunately, there seems to be a sizable and actively writing portion of the literary community who proceeds on the assumption that literary fiction SHOULDN’T be about anything in particular. But literary fiction refers to the writing style, not the plotline: Cormac McCarthy’s hyper-literary current hit THE ROAD is a reworking of a premise long familiar to any SF/Fantasy reader, after all.)

Protagonists who feel sorry for themselves are particularly prone to thought-ridden passivity: life happens to them, and they react to it. Oh, how lucidly they resent the forces that act upon them, while they wait around for those forces to strike back at them again! How redolent of feeling do the juices in which they are stewing become!

This is fine for a scene or two, but remember, professional readers measure their waiting time in lines of text, not pages.

To say that they bore easily is like saying that you might get a touch chilly if you visited the North Pole without a coat: true, yes, but something of an understatement, and one that might get you hurt if you relied upon it too literally.

“But wait!” I hear some of you shouting. “Now I’m so paranoid about Passive Paul and his lethargic brethren and sistern that I’m terrified that my book will be rejected every time my protagonist pauses for breath! I’m no longer sure what’s being nice and what’s being passive!”

Never fear, my friends. When you are in doubt about a scene, ask yourself the following series of questions about it, to reveal whether your protagonist is taking an active enough role in, well, his own life. If you can honestly answer yes to all of them, chances are good that you don’t have a passivity problem on your hands.

(1) Is it clear why these events are happening to my protagonist, rather than to someone else? (Hint: “Because the book’s ABOUT Paul!” is not an insufficient answer, professionally speaking.)

(2) Does the scene reveal significant aspects of my protagonist’s character that have not yet been seen in the book?

(3) Is there conflict on every page of this scene? If yes, is my protagonist causing some of the conflict?

(4) Does the conflict arise organically? In other words, does it seem to be a natural outcropping of a person with my protagonist’s passions, skills, and background walking into this particular situation?

(5) Does this scene change the protagonist’s situation with respect to the plot? Is either the plot or an important interrelationship between the characters somehow different after the scene than before it? If not, is this scene absolutely necessary?

(6) Is my protagonist doing or saying something to try to affect the outcome or change the relationships here? Is the protagonist integrally involved in that change, or merely an observer of it?

(7) If the scene contains dialogue, is my protagonist an active conversational partner? (Hint: if Paul’s linguistic contributions consist of “What?” “What do you mean?” “How is that possible?” and/or “Really?” you should consider tossing out his lines and writing him some new ones.)

(8) If my protagonist is not saying much (or anything), does he care about what’s going on? If he doesn’t feel that the situation warrants intervention yet, are the stakes high enough for the reader to worry about the outcome of this conflict? If not, is this scene necessary to keep?

#8 may seem like a harsh assessment, but make no mistake about it, to the eye of someone who reads hundreds of submissions, a protagonist who observes conflict, rather than getting actively involved in it, seems as though he doesn’t care very much about what’s going on.

Or, to translate this into the language of the industry: if the protagonist isn’t passionate about what’s going on here, why should the reader be?

To be fair, this assumption may not have as much to do with your manuscript as with the last fifty manuscripts the screener read, half of which opened with slice-of-life vignettes that demonstrated conclusively that the protagonist was a really nice person who did everything she could to avoid conflict. After a couple of dozen of these, a rude and pushy Paul can start to seem rather refreshing.

Yes, these are a lot of questions to ask yourself about every questionable scene in the book — but kindly notice that I have considerately dumped this truckload of queries upon you immediately prior to a long holiday weekend, at least in the U.S. And if you don’t plan to implement them right away, there are always those sleepless summer nights ahead.

It’s a great alternative to counting sheep, after all: Passive Paul would never consider using his pondering time to such useful effect.

Keep up the good work!

Posted on - 10 Comments on The plague of passivity

The plague of passivity

Before I get started on today’s self-editing extravaganza, my friends, let’s all hear it for new reader Kerry, who very generously posted a comment over the weekend about how to deal with that pesky Autoformat feature in Word that insists upon changing all of our standard format-mandated doubled dashes into emdashes, those long, word-to-word lines that we writers know better than to include in our manuscripts. Quoth Kerry:

On the Mac, you go to Tools, then Autocorrect…, then AutoFormat As You Type. You can then uncheck the “Symbol characters…” under “Replace as you type.”

You can do it on the PC, too, but it’s not in exactly the same place. On the PC (I’m using Word 2002), here’s what you do: Go to Tools, AutoCorrect Options…, AutoFormat As You Type, and unclick “Hyphens (–) with dash (emdash).”

Doesn’t the very notion of NOT having to swear under your breath while watching your computer undo your hard work lighten your spirits and make your little toes begin to tap? It certainly does mine. Thanks, Kerry!

After the sentence-level self-editing tips of the last week or so, the kind that had your eyeballs glued to your manuscripts, I thought it might be something of a relief to sit back for some conceptual editing. Today, I want to talk about editing to make your characters more active, both to improve your manuscript’s pacing and to make your protagonist more likeable.

We’ve all read books starring the passive protagonist, right? He’s the main character who is primarily an observer of the plot, rather than an active participant in it. Things happen to the passive protagonist as the plot put-puts along, rather than his internal drives moving the plot along.

Let me share a secret: any screener, agent, editor, editorial assistant, and/or contest judge who has been at it more than a week automatically rolls his/her/its eyes when such a protagonist lumbers his way across the pages of yet another manuscript. Because, you see, a similar malaise plagues the lead in, oh, 85% of the manuscripts they see. At least in a scene or two.

So tell me: how are they usually going to treat to a submission whose first chapter features a passive protagonist? Or whose first five pages does?

Starting to sense an overall pattern here? Folks in the biz see positive oceans of submissions with problems, so the more common a manuscript problem is, the more likely they are to have a knee-jerk response to it.

How knee-jerk, you ask? A very famous agent told me a few years ago that he automatically stops reading a submission the moment the protagonist sits down in a car or begins to drink coffee, tea, or any other non-alcoholic beverage in the company of another character. At that point, he says, the action almost invariably is put on hold.

Translation: a protagonist does not need to be passive for very long to be diagnosed as such. (Or even particularly passive.)

Over and above notoriously low thresholds of agent boredom, this phenomenon presents a genuine obstacle to the creation of a compelling narrative. It’s hard for a reader to sympathize with someone who is purely acted-upon without pushing back, at least in some miniscule way.

It’s no accident that early screenwriter Elinor Glyn advised those who would create screenplays never to allow their heroes to feel sorry for themselves for more than a minute on film.

She meant a literal minute, by the way, not a figurative one, but her advice easily translates into a page for our purposes here. If there’s an ongoing plot problem — and there should be more or less constantly throughout a story, to keep the pacing tight — audience members and readers alike prefer to see the protagonist DOING something about it. Even if that something is completely misguided.

Perhaps ESPECIALLY if it is completely misguided; poor life choices for a character are often great fun for the reader, right? One of the quickest ways to add complexity to a two-dimensional character is to have her act out of character at some point early in the book.

To be fair, the vast majority of protagonists are not uniformly passive (and for good reason: it’s a challenge to construct a storyline around a static character). In most manuscripts, the hero lapses only occasionally into total observation mode.

Unfortunately, they often do so during those interview scenes I was discussing a few weeks back. You know the ones: our guy Jerry is on the trail of a secret that could bring down City Hall while his brother, Arnold, is sitting on death row, accused of a murder he didn’t commit that was — mirabile dictu! — actually committed by someone at the bottom of THAT VERY SECRET. Jerry has been rushing all over town, dodging bullets, in order to seek out answers, yet anytime he bumps into someone who might be able to shed light on the matter, he just sits there while the source spills his proverbial guts.

Even, amazingly, when the source has just spent the last 50 years in excruciating emotional pain, keeping that particular portion of his guts inside. Go figure.

Frequently, Jerry doesn’t even have to ask a single question beyond, “What do you know about it, old timer?” to provoke this innard exposure. (Passive protagonists’ skin apparently secretes some sort of truth serum.)

As I mentioned before, TV and movies have inured most of us to this kind of spontaneous truth-telling; it has seeped into our collective consciousness to the point that it seems almost normal.

Why, just last night, I was tapping away on my computer while my SO Rick was watching the season finale of one of the five million LAW & ORDER franchises. By the time I had finished my post and sat down next to him, there were only ten minutes left. A harried-looking woman was on the witness stand, being grilled about a long-ago rape. Apparently, she’d kept the identity of her rapist a secret for the past 26 years.

I got up to fix myself a sandwich.

“How can you leave at such an exciting point?” Rick asked.

I yawned. “Because she’s about to blurt out that she was raped by her father. Are you hungry?”

THAT’s how common this kind of interview scene has become: the instant we in the audience learn that a character is hoarding a great big secret, we EXPECT the whole truth to pop out of her mouth within minutes.

So hard, in fact, that it’s not uncommon for agency screeners to be told to use the protagonist’s passivity for more than a page as a reason to reject a submission.

Yes, you read that correctly: more than a PAGE. And in the opening scenes of a novel, often even less than that.

You can see your assignment coming, can’t you? Don’t worry; it’s not going to be as bad as you think.

Go through your manuscript, scene by scene. No need to read for specifics; the general sense will do. If your protagonist is not the primary actor in any given scene, mark it, as well as any scene where she is observing action around her rather than participating in it.

Employ different kinds of markers for these two types of scenes; top and bottom folded page corners or Post-It™flags will do. If you really want to be thorough, you can make a list of scenes as you go, marking them accordingly.

After you’ve rated the scenes, go back and revisit those where the protagonist is not the main mover and shaker. Could adding a line or two here or there beef up her presence in the scene? Could she ask some of the questions currently in the mouth of a third party, for instance, or take a more aggressive stand against a villain? Or against her mother?

Could you, in short, inject some conflict into every page of the scene? How about every half-page?

Now turn to the scenes where the protagonist is watching what is going on. This one is going to sting a little: ask yourself honestly, without weighing in the balance how much you like the writing, whether this scene is actually essential to the book. If not, could you cut it?

I know, I know: some of my favorite scenes are quiet, too. But it’s often apparent to an outside observer (like, say, an editor) that a protagonist is merely observing a scene because it’s not central to the plot or to her character’s development. And when a scene adds to neither, it’s a prime candidate for trimming.

Tomorrow, I shall delve into the nitty-gritty of ferreting out protagonist passivity. In the meantime, enjoy shutting off that annoying Autoformat feature, and keep up the good work!

Posted on - 10 Comments on And? And?

And? And?

Hey, great news, everybody: reader Jeff Jacobson has written in to say that he has landed an agent! A good one, too: Steve Laube of the Steve Laube Agency.

Congratulations, Jeff! May your writing career continue to prosper – and may I continue to have such wonderful news to report about my readers early and often.

So keep your chins up, everyone – it CAN be done.

Yesterday, I urged you to scan your submission pages (in particular, the first five) for over-use of the words and, but, and then; in fact, I suggested that you print out these pages and highlight these words throughout, so that you might get a sense of just how often you tend to utilize them.

What was I thinking, you ask, to advise such a time-consuming (and potentially ink-consuming) exercise? Well, quick-reading agency screeners and contest judge are routinely ordered to subtract points for grammatical errors – and that habitual roommate of conjunctions, the run-on sentence, is always high on their penalty list. As is word repetition.

So take up your marked pages, please, and let’s observe the frequency of and.

If you’re like most writers, your marking project probably revealed two major patterns of usage: in lists and in the HUGELY popular X happened and then Y happened structure. See if you can spot ‘em here:

Abe took a deep breath and ran his palms over his face. He pulled his handkerchief from his pocket and mopped the red and black tattoo over his left eyebrow. Outwardly composed, he smiled and extended his hand to Emile.

Although these types of repetition may sound merely chatty when read out loud, they come across as structurally redundant on the page. Let’s look at this same paragraph with a screener’s heightened antennae:

Abe took a deep breath and ran his palms over his face. He pulled his handkerchief from his pocket and mopped the red and black tattoo over his left eyebrow. Outwardly composed, he smiled and extended his hand to Emile.

See? The repetition of all those ands can be downright hypnotic – they lull the reader, even if the action being described on either end of the and is very exciting indeed. Why? Because the eye automatically jumps between repeated words on a page. The result: submission pages that are read far, far more quickly than any of us might wish.

The best way to avoid triggering this skimming reaction is to vary your sentence structure, but while you are editing, it’s also a good idea to keep an eye out for any sentence in which the word and appears more than once. As in:

Ezekiel put on his cocked hat, his coat of many colors, and his pink and black checked pantaloons.

It’s a subtle problem, but did you spot it? To eyes trained to catch redundancy, even this minor word repetition can set editorial teeth on edge. Because we writers tend to think of words according to their respective functions within any given sentence, this kind of repetition often flies under our self-editing radars; unless one is looking for it, it’s easy to overlook.

Thus the highlighting pens.

The other common and structure, X happened and Y happened, is a very frequent stylistic choice for relatively new writers. It’s appealing, as I mentioned yesterday, because like beginning sentences with and, it artificially creates the impression conversation-like flow.

You’re already cringing, aren’t you, in anticipation for the conclusion that so often follows upon a declaration that a writing device is pervasive?

Yes, I’m afraid it’s true: agents, editors, and contest judges tend to have a very low tolerance for over-use of this particular sentence structure. Seriously. I’ve seen pens poked through manuscripts at the third usage of this kind of sentence within half a page.

While you are self-editing, then, it’s a dandy idea to rework any sentence in which and appears more than once. Chances are high that it’s a run-on:

In avoiding the police, Zelda ran down the Metro stairs and out onto the platform and into the nearest train.

This is a classic run-on: too much information crammed into a single sentence, facilitated by those pesky conjunctions.

Some writers, of course, elect to include run-on sentences deliberately in their work, for specific effect. If you choose to do this, strategically speaking, you should avoid using it ANYWHERE else in the text except in these arpeggios of evocative lists.

Why minimize it elsewhere? Well, this device tends to create run-on sentences with and…and…and constructions, which are technically grammatical no-nos. You may be doing it deliberately, but as with any grammatical rule, many writers who do not share your acumen with language include them accidentally.

Let me ask you this: how is a super-quick agency screener to tell the difference? Usually, by noticing whether the device appears only infrequently, which implies deliberate use, or every few lines, which implies writing habit.

Even in literary fiction, it’s rather dangerous to include grammatically incorrect sentences in a submission — to someone who hasn’t read more of your work, it’s impossible to tell whether you are breaking the normal rules of grammar in order to create a specific effect, or because you don’t know the rule. If an agency screener concludes that it’s the latter, the manuscript is going to get rejected, almost invariably.

Thus, unless you are getting a valuable effect out of being ungrammatical, it’s best to save your few opportunities to do so intentionally for when it serves you best.

At the very least, make sure that two such sentences NEVER appear back-to-back, to avoid your submission’s coming across as the work of –gasp! — a habitual runner-on.

As with the use of then, it pays to be extremely selective. Sometimes the repeated ands work rhythmically, but to an agent or editor, a manuscript that employs X happened and Y happened as its default sentence structure it just starts to read like uncomplicated writing — which makes it less appealing to the pros.

The other common conclusion trained eyes often draw from over-use of this technique smacks of either the narrative’s trying to rush through an otherwise not very interesting series of events.

This is not always a fair assessment, of course. But when you do find patches of ands in your text, step back and ask yourself honestly: do I really need to tell the reader this? Or is there a way that I could make the telling more interesting by adding more detail? (X happened and Y happened sentences tend to be light on telling specifics, I have noticed.)

Which leads me to the opposite possibility, and a more conceptual editing question: in paragraphs where ands abound (or, sacre bleu, sentences!), are you rushing through the action of the scene too quickly?

Is the repeated use of and in fact your manuscript’s way of saying COME BACK TO THIS LATER?

Almost every writer has resorted to this device at the end of a long writing day, haven’t we? Or when we have a necessary-but-dull piece of business that we want to gloss over in a hurry? When the point is just to get lines down on a page – or to get a storyline down before the inspiration fades — X happened and Y happened and Z happened is arguably the quickest way to do it.

It’s a great strategy – as long as you remember to go back later and vary the sentence structure. Oh, and to make sure that you’re showing in that passage, not telling.

The results for the scene can be a bit grim when we forget to rework these flash-written paragraphs. Relying heavily on the and construction tends to flatten the highs and lows of a story: within them, actions come across as parts of a list, rather than as a sequence in which all the parts are important. This leads to overloaded sentences where four or five genuinely exciting actions are all crammed together.

Which – you guessed it — encourages the reader to gloss over them quickly, under the mistaken impression that these events are being presented in list form because they are necessary to the plot, but none is interesting enough to sustain an entire sentence.

Which is not exactly the response you want from an agency screener, right?

When in doubt, revise. I hate to come down unfairly on any grammatically correct sentence, but the fact is, the X happened and Y happened structure is just not considered very literary in the business. So the automatic assumption if it shows up too much is that the material covered by it is to be read for content, rather than beauty of prose.

I would prefer to see your submissions getting long, luxurious readings, on the whole. Keep those highlighters handy — and keep up the good work!

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The name game

Did you have a good weekend, everybody? I spent mine nursing my wrenched neck, watching old films from the 1950s and 60s and marveling at just how much time the average woman seems to have spent on her hair back then. I can’t imagine having the time to tease, truly I can’t.

Last time, I called your attention to the perils of introducing too many characters all at once in the first few pages of your novel, or even in your opening chapter. Again, I think TV and movies are partially to blame for how common first-page crowd scenes have become in recent years: filmic storytelling techniques are primarily visual, so many writers want to provide a snapshot-like view of the opening of the book.

Introducing your character more slowly will allow the reader to tell the players apart without a program, and thus render the ones you do introduce early on more memorable. It is worth giving some thought to how much those first few players in your story stick in the mind, anyway, particularly if your opening is an interview scene.

Why? Well, since the primary point of an interview scene is to convey necessary information to the reader, and the main thrust of an interview scene that opens a book is almost invariably to introduce background and premise, character development tends to fall by the wayside. Or, if it doesn’t in the text, it often does in the reader’s mind.

Think about it: if the reader is being given a great deal of history in a chunk, interspersed with relatively minor details about the tellers of that history, which is the reader more likely to remember?

Yes, yes, I know: in a perfect world, it would be enough to mention these things once in a text, and readers would remember them forever — or at any rate, for the next few chapters. But in practice, particularly with the rapid once-over a professional reader is likely to give a manuscript, names often start to blur together.

This is particularly the case in books where characters have similar names. I once edited an otherwise excellent book where 8 of the 11 children of the family being depicted all had names that ended in —een: Colleen, Maureen, Doreen, Marleen, Laurene, Arleen, and Coreen, if memory serves… I eventually had to draw extensive diagrams on scratch paper, just to keep track of who was allied with whom on any given page.

The ubiquitous advice to screenwriters not to feature more than one character whose name begins with the same sound is basically very good, you know — if your story has a Cindy, you’re better off not also depicting a Sydney, for instance, or a Cilla.

Yes, yes, I know: character names are vital to the writer’s relationship with them. However, trust me on this one — no agent is going to care that Sydney is your favorite name in the world, if she keeps confusing him with your protagonist Cindy; no editor is going to want to listen to your protestations that Chelsea and Charity are not in enough scenes together to confuse anyone of normal intelligence.

Argue about names AFTER a publishing house buys the book. Opt for clarity now.

Actually, it’s not a bad idea to go to the length of avoiding names that begin with the same first letter — not just the similar sounds — at least for major characters. Why? Well, to the skimming eye, one of the easiest clues that it can skip a word is a capitalized first letter: if your protagonist is named Samuel, then it’s natural for the speed-reader to assume that every capital S refers to him, and move on.

Try reading this passage as rapidly as you can:

***Samuel cursed his luck: thanks to Maggie, he would have to explain yet again that he had been raised by wolves. Not the kind of upbringing that made for lighthearted cocktail party conversation; people tended to back away from him at the first mention of a howl. (How Samuel missed howling! But investment bankers did not do such things in polite society.) Important people like Edgar, his boss-to-be, would definitely not be amused.***

See how easily your eye slid from the first Samuel reference to the next? When the same letter is used repeatedly, however swift reading can become a tad confusing. Slide your eyes over this morsel:

***Tanya had rented her in-line skates from Tucker last time she came to Taormina, but Tammy was so insistent that they frequent Trevor’s establishment this time that Tanya could not resist her blandishments. If only Tommy had joined them on this vacation, instead of fly to Toronto with Tina and the Tiny Tot Orchestra; he would have known how to handle Tammy.***

See how perplexing that is to the eye? (Not to mention extraordinarily difficult to read out loud; you may not be giving public readings at this point in your career, but…) If the facts here were important to the plot, the reader would have to go back and re-read this passage, something that agency screeners are notoriously reluctant to do.

Why? Long-time readers, chant it with me now: time, time, time. As I pointed out yesterday (and, not to put too fine a point on it, have been mentioning periodically for the past two years), the denizens of agencies and publishing houses read much, much faster than your friendly neighborhood book buyer.

Not out of any hatred of the written word, necessarily, but out of sheer self-defense. In a way, it’s perfectly understandable: tell me, if you had a hundred 50-page submissions on your desk, were anticipating another hundred within the next couple of days, AND had other work to do (including opening those 800+ queries that came this week), how much time would YOU devote to each?

It’s just a fact: no matter how good your writing is, agencies are generally awash in queries and up to their ears in still-to-be-read submissions. As one of those submitters, you really do not have very long to wow ’em. Rather than letting this prospect make you fear that your work is going to get lost in the crowd, let it be empowering: the vast majority of the time, it’s the small errors, not the big ones, that get submissions rejected.

Why should you find that encouraging? Because you can fix the little problems with relative ease, and let your good ideas and fine writing shine through.

I’m bringing this up again, because frankly, I know it’s nit-picky of me to ask you to cull the characters in your opening scenes, just as I know that the advice to make sure your interview scenes always have more going on in them than just the exchange of information is in fact setting the writing bar rather higher than most published books. I could easily understand if you felt from time to time that the standards I urge here are higher than they may actually need to be in order to get your work a fair reading.

But the fact is, it is rather rare for a submission that isn’t technically first-rate to receive a fair and complete reading at an agency, unless it happens to fall upon precisely the right desk at precisely the right time. Emphasis upon complete: as any agency screener would tell you — any honest one, at any rate — they are trained to look for reasons to reject manuscripts, not to accept them.

And that means, necessarily, that good writing often gets bypassed because of rather nit-picky reasons.

That’s a hard pill to swallow, I know. I’ve said it before, and I’ll say it again: many, if not most, aspiring writers have an unrealistic idea of what happens to those packets of requested materials they send. Naturally, we would all like for our work to be read promptly, carefully, and completely by a thoughtful, intelligent professional reader well versed in the conventions of our particular genres.

And that does happen — occasionally. But significantly more often, packets sit around in agents’ and editors’ offices for weeks on end, and/or are read hurriedly, and/or are discarded after only a few pages. Frequently after only one, or even after only a few paragraphs.

So if I’ve seem to be harping upon small matters here lately, believe me, it’s not just to make your life harder by suggesting new and different ways for you to revise your manuscript. I’m just trying to help you minimize the technical problems — and thus maximize the probability that your fine writing will have a chance to speak for itself.

Back to the nit-picking tomorrow, then, eh? In the meantime, keep up the good work!