Posted on - 13 Comments on The single most important thing you can do to get your manuscript taken seriously, part II, or, do I have your attention yet?

The single most important thing you can do to get your manuscript taken seriously, part II, or, do I have your attention yet?

Hello again, campers –

Welcome back to my series on standard format for manuscripts. If you were previously unaware that there IS a professional standard for presenting a book, well. now you know. Kindly raise your right hand (if you have one) and repeat after me: from this day forth, as long as I shall live, I will submit my writing ONLY in standard format.

Yes, it really is that important — and that simple. If you want your submission treated professionally, it needs to look like the manuscripts already-published authors produce.

And yes, yes, I know: I harp on this quite a lot on Author! Author!, but honestly, it breaks my heart to see good writers, even great ones, making the same formatting mistakes year in and year out, getting rejected for reasons that are apparent to professional readers from halfway across the room. Obviously, competition to land an agent and get published is very intense, but I say, if you’re going to get rejected, let it be because an agent or editor legitimately disagreed with your writing choices, not because you didn’t follow the rules.

So there.

Frankly, it’s bad for writers everywhere that these rules are not more widely known. Okay, so it keeps freelance editors like me in business, but it has created a submission environment where poor formatting is generally considered a warning sign of poor WRITING to come.

By Millicent and her ilk, in any case.

And that drives conscientious aspiring writers, the ones who — like you, perhaps — have invested considerable time and sweat in learning something about the trade, completely batty. Because, like so much generalized criticism, the fine folks who take the advice most seriously tend to be the ones who need it least, I know that there are thousands of you out there who stay up nights, compulsively going over their manuscripts for the 147th time, trying to ferret out that one last bit of less-than-professional presentation.

Bless your heart, if you’re one of those. You’re helping raise aspiring writers’ collective reputation within the industry.

One quick caveat before we get started today: the standard format restrictions I’m listing here are for BOOK submissions, not for short stories, poetry, journalistic articles, academic articles, or indeed any other form of writing. For the guidelines for these, you may — and should — seek elsewhere.

Which is a gentle way of saying that the formatting and grammatical choices you see in newspapers will not necessarily work in manuscripts. AP style is different from standard format in several important respects, not the least being that in standard format (as in other formal presentations in the English language), the first letter of the first word after a colon should NOT be capitalized, since technically, it’s not the beginning of a new sentence.

I don’t know who introduced the convention of post-colon capitalization, but believe me, those of us who read the submissions of aspiring book writers for a living have mentally consigned that language subversive to a pit of hell that would make even Dante avert his eyes.

But enough about my fevered fantasies. Let’s get down to the proverbial brass tacks, shall we?

Yesterday, while scores of my long-time readers flung their hands over their eyes and screamed, “No! Not again!”, I started going over the rigors of standard formatting for manuscripts again. Please, even if you are morally certain that you know what you’re doing, take a few minutes for a refresher course.

Why? Because while submitting pages that deviate from standard format MIGHT not result in automatic rejection of otherwise fine writing, it does indeed happen – and often. And not just because our old friend Millicent the agency screener is having a bad day.

Professional-level critique is HARSH; it’s like having your unmade-up face examined under a very, very bright light by someone who isn’t afraid to hurt your feelings by pointing out flaws. In the industry, this level of scrutiny is not considered even remotely mean.

Actually, if your work generates tell-it-like-it-is feedback from a pro, you should be a bit flattered – it’s how they habitually treat professional authors.

Yet the vast majority of submitting writers seem to assume that agents and their staffs will be hugely sympathetic readers of their submissions, willing to overlook technical problems because of the quality of the writing or the strength of the story. Every so often, there is the odd exception that justifies this belief. If the writing is absolutely beautiful, or the story is drool-worthy, but the formatting is all akimbo and the spelling is lousy, there’s an outside chance that someone at an agency might be in a saintly enough mood to overlook the problems and take a chance on the writer.

You could also have a Horatio Alger moment where you find a billionaire’s wallet, return it to him still stuffed with thousand-dollar bills, and he adopts you as his new-found son or daughter.

Anything is possible, of course. But it’s probably prudent to assume, when your writing’s at stake, that yours is not going to be the one in 10,000,000 exception.

Virtually all of the time, an agent, editor, contest judge, or screener’s first reaction to an improperly-formatted manuscript is the same as to one that is dull but technically perfect: speedy rejection.

The trouble is, submitters rejected for this reason are almost never aware of it. With few exceptions, the rejecters will not even take the time to scrawl, “Take a formatting class!” or “Next time, spell-check!” on the returned manuscript. If a writer is truly talented, they figure, she’ll mend her ways and try again.

Call me zany, but I think that the way-mending might go a TRIFLE faster if the writer knew that the manuscript was broken.

I’d like to speed up that learning curve. It’s not as though the strictures of standard format are state secrets, after all. To recap from yesterday:

(1) All manuscripts should be printed or typed in black ink and double-spaced, with one-inch margins around all edges of the page, on 20-lb or better white paper.

(2) All manuscripts should be printed on ONE side of the page and unbound in any way.

(3) The text should be left-justified, NOT block-justified. By definition, manuscripts should NOT resemble published books in this respect.

(4) The preferred typefaces are 12-point Times, Times New Roman, Courier, or Courier New — unless you’re writing screenplays, in which case you may only use Courier.

One last word on point #4 before I move on: if you want a specific font for your finished book that ISN’T one of these, you should NOT use it in your manuscript. No, not even if you found a very cool way to make your Elvin characters’ dialogue show up in Runic.

Like choices about italicization, bolding, and whether to use a medieval-style fancy first letter at the beginning of each chapter, the typeface ultimately used in the published book is a matter of discussion between you and your future editor — or, even more frequently, a decision made by the publishing house without any authorial input at all.

Oops, I guess I didn’t need to leap on this point yesterday. Oh, well, it bears repeating, since so few aspiring writers seem to be aware of it.

If you try to illustrate the fabulousness of your desired typeface now, you run the risk of your manuscript being dismissed as unprofessional. Don’t. Save it for later discussion.

(5) No matter how cool your desired typeface looks, or how great the title page looks with 14-point type, keep the ENTIRE manuscript in the same font and size.

Industry standard is 12-point. Again, no exceptions, INCLUDING YOUR TITLE PAGE, where almost everyone gets a little wacky the first time out. No pictures or symbols here, either, please. Just the facts.

I hate to be the one to break it to you, but there’s a term in the industry for title pages with 24-point fonts, fancy typefaces, and illustrations.

It’s “high school book report.”

(6) Do NOT use boldface anywhere in the manuscript BUT on the title page — and not even there, necessarily.

Yes, you read that correctly: you may place your title in boldface on the title page, if you like, but that’s it. Nothing else in the manuscript should be in bold.

This is a throwback to the old typewriter days, where only very fancy machines indeed could darken selected type. Historically, using bold in-text is considered a bit tacky for the same reason that wearing white shoes before Memorial Day is in certain circles: it’s a subtle display of wealth.

(You didn’t think all of those white shoes the Victorians wore cleaned themselves, did you? Shiny white shoes equaled scads of busily-polishing staff.)

(7) EVERY page in the manuscript should be numbered EXCEPT the title page.

Violating of this rule will result in instantaneous rejection virtually everywhere. Number those pages if it’s the last thing you do.

Few non-felonious offenses irk the professional manuscript reader (including yours truly, if I’m honest about it) more than an unnumbered submission — it ranks right up there on their rudeness scale with assault, arson, and beginning a query letter with, “Dear Agent.”

Why? Gravity, my friends, gravity. What goes up tends to come down — and if the object in question happens to be an unbound stack of paper…

Picture, if you will, two manuscript-bearing interns colliding in an agency hallway. (You may giggle, but anyone who has ever worked with submissions has first-hand experience of this.) After the blizzard of flying papers dies down, and the two combatants rehash that old Reese’s Peanut Butter Cup commercial’s dialogue (“You got romance novel in my literary fiction!” “You got literary fiction in my romance novel!”), what needs to happen?

Yup. Some luckless soul has to put all of those pages back in the proper order. Just how much more irksome is that task going to be if the pages are not numbered?

Trust me, it is far, far, FAR easier to toss the entire thing into the reject pile than to spend the hours required to guess which bite-sized piece of storyline belongs before which. Number your pages.

The first page of the text proper, incidentally, is page 1 of the text, not the title page, and should be numbered as such. If your opus has an introduction or preface, the first page of THAT is page 1, not the first page of chapter 1.

Why, you ask? Long-time readers, chant it with me now, please: BECAUSE A MANUSCRIPT SHOULD NOT LOOK IDENTICAL TO A PUBLISHED BOOK.

To run over the other most popular choices for pages to mislabel as page 1: manuscripts do not contain tables of contents, so there should be no question of pagination for that. Also, epigraphs — those quotations from other authors’ books so dear to the hearts of writers everywhere — should not appear on their own page in a manuscript, as they sometimes do in published books; if you feel you must include one (considering that 99.9999% of the time, Millicent will just skip over it), include it between the chapter title and text on page 1.

If that last sentence left your head in a whirl, don’t worry — I’ll show you how to format epigraphs properly later in this series. Yes, including some discussion of that cryptic comment about Millicent.

(8) Each page of the manuscript (other than the title page) should have a standard slug line in the header. The page number should appear in the slug line, not anywhere else on the page.

Most writing handbooks and courses tend to be a trifle vague about this particular requirement, so allow me to clarify: a well-constructed slug line includes the author’s last name, book title, and page number, to deal with that intern-collision problem I mentioned earlier. And the header, for those of you who have not yet surrendered to Microsoft Word’s lexicon, is the 1-inch margin at the top of each page.

This means, in effect, that every page of the manuscript has the author’s name on it — a great idea, should you, say, want an agent or editor to be able to contact you after s/he’s fallen in love with it.

The slug line should appear in the upper left-hand margin (although no one will sue you if you put it in the upper right-hand margin, left is the time-honored location) of every page of the text EXCEPT the title page (which should have nothing in the header or footer at all).

Traditionally, the slug line appears all in capital letters, but it’s not strictly necessary. Being something of a traditionalist, the third page of my memoir has a slug line that looks like this:

MINI/A FAMILY DARKLY/3

Since the ONLY place a page number should appear on a page of text is in the slug line, if you are in the habit of placing numbers wacky places like the middle of the footer, do be aware that it does not look strictly professional to, well, professionals. Double-check that your word processing program is not automatically adding extraneous page markers.

Do not, I beg of you, yield like so many aspiring writers to the insidious temptation add little stylistic bells and whistles to the slug line, to tart it up. Page numbers should not have dashes on either side of them, be in italics or bold, or be preceded by the word “page.” The point here is not to make your slug line stand out for its innovative style, but for your manuscript’s pages to look exactly like every other professional writer’s.

If you have a very long title, feel free to abbreviate, to keep the slug line from running all the way across the top of the page. (Technically, a slug line should be 30 spaces or less, but there’s no need to stress about that in the computer age. A slug, you see, is the old-fashioned printer’s term for a pre-set chunk of, you guessed it, 30 spaces of type.) For example, my agent is currently circulating a novel of mine entitled THE BUDDHA IN THE HOT TUB — 26 characters, counting spaces. Since my last name is quite short, I could get away with putting it all in the slug line, to look like this:

MINI/THE BUDDHA IN THE HOT TUB/1

If, however, my last name were something more complicated, such as Montenegro-Copperfield — 22 characters all by itself, including dash — I might well feel compelled to abbreviate:

MONTENEGRO-COPPERFIELD/BUDDHA/1

(9) The first page of each chapter should begin a third of the way down the page, with the chapter title appearing on the FIRST line of the page, NOT on the line immediately above where the text begins.

That’s twelve single-spaced lines, incidentally. The chapter name (or merely “Chapter One”) may appear on the FIRST line of the first page — not on the last line before the text, as so many writers mistakenly do. The chapter title or number should be centered, and it should NOT be in boldface or underlined. Don’t panic if you’re having trouble visualizing this — I’ll be giving concrete examples of what the first page of a chapter should look like later in this series.

Why shouldn’t the title appear immediately above the text, as one so often sees? Because that’s where the title of a SHORT STORY lives. I’ve literally never seen a professional book manuscript formatted this way.

Very frequently, agents, editors and contest judges are presented with improperly-formatted first pages that include the title of the book, “by Author’s Name,” and/or the writer’s contact information in the space above the text. This is classic rookie mistake. To professional eyes, a manuscript that includes any of this information on the first page of the manuscript (other than in the slug line, of course) seems term paper-is.

So where does all of that necessary contact information go, you ask? Read on.

(10) Contact information for the author belongs on the title page, NOT on page 1.

This is one of the main differences between a short story submission (say, to a literary journal) and a novel submission. To submit a manuscript — or contest entry, for that matter — with this information on page 1 is roughly the equivalent of taking a great big red marker and scrawling, “I don’t know much about the business of publishing,” across it. Just don’t do it.

“But wait,” I hear some of you out there murmuring, “I need a title page? Since when?”

Funny you should mention that, because…

(11) Every submission should include a title page, even partial manuscripts.

This one seems to come as a surprise to a LOT of aspiring writers. You should ALWAYS include a title page with ANY submission of ANY length, including contest entries and the chapters you send after the agent has fallen in love with your first 50 pages.

It is genuinely unheard-of for a professional manuscript not to have a title page: literally every manuscript that any agent in North America sends to any editor will include one. Yet, astonishingly, 95% of writers submitting to agencies seem to be unaware that including it is industry standard.

On the bright side, this means that if you are industry-savvy enough to include a professionally-formatted title page with your work, your submission automatically looks like a top percentile ranker to professional eyes from the moment it’s pulled out of the envelope. It’s never too early to make a good first impression, right?

If you do not know how to format a proper title page (and yes, Virginia, there IS a special format for it, too), please see the Your Title Page category at right. Or wait a few days until I cover it later in this series. Up to you.

Before anyone says it: omitting a title page is too common a mistake to be an automatic deal-breaker — and yes, one does occasionally meet an agent at a conference or one blogging online who says she doesn’t care one way or the other about whether a submission has a title page resting on top. Bully for them for being so open-minded, but even these are not going to toss out a submission BECAUSE it has a properly-formatted title page.

As I point out roughly 127,342 times per year in this forum, how can you be sure that the person deciding whether to pass your submission upstairs or reject it ISN’T a stickler for professionalism?

I’m going to sign off for today, but I hope to finish up the rules of standard format next time, so we may move on to practical examples of what a professional manuscript looks like. Believe me, as tedious as it is to change these things in your manuscript now, by the time you’re on your third or fourth book, it will be second nature to you.

Why, I’ll bet that the next time you sit down to begin a new project, you will automatically format it correctly.

And, more importantly, any submissions you might happen to send out in the near future will look like the work of a pro. Again, call me zany, but I would rather see an agent or editor evaluate your book on the basis of your writing and your story, not your formatting knowledge.

I’m funny that way. Keep up the good work!

Posted on - 8 Comments on A topic that just can’t wait, or, I can’t believe that it’s been almost a year since I last went over this

A topic that just can’t wait, or, I can’t believe that it’s been almost a year since I last went over this

Hello, campers –

Thanks to everyone who wrote in with good wishes after my last post — I’m feeling a touch better, thanks. I’m still coughing up a storm, but I couldn’t stand another minute of not filling you in on standard format. Because — and I can hardly believe this myself — it’s been ALMOST A YEAR since I last went over the rules point by point.

I know: time flies when you’re having fun, eh?

Admittedly, my nearest and dearest/medical practitioners/pretty much everyone sane to whom I have spoken about it have suggested that I might want to wait until my temperature normalizes a bit more before I get back to full-tilt blogging again. They are probably right. They also probably didn’t realize that having suggested this renders them prime candidates for being dictation victims indentured servants unpaid labor kind volunteers until my chipper fingers are up to speed again.

In order to render surrogate blogger duty as painless as possible, I’m going to be re-running some older posts on standard format with (I hope) italicized new comments interspersed. Today, I’m starting with a post that not only goes over the hows and whys of professional manuscript format, but does so in a context that illustrates why people like me professional readers tend to focus so very much on technical details when scanning the work of a new writer: evidently, our brains are wired differently than other people’s.

This is a really, really good thing to know BEFORE you submit to an agent or editor: 99.9% of the format isn’t right, it WILL distract any professional reader from even the most beautiful writing.

And that’s not merely a matter of being obsessive-compulsive (although truth compels me to say that in this line of work, OCD is hardly an occupational drawback) — as I shall be showing you later on in this series, to someone who reads manuscripts for a living, deviations from standard format might as well be printed in blood-red ink. Because all professional manuscripts are formatted identically, it’s INCREDIBLY obvious when one isn’t.

So while it may seem tedious, annoying, or just a whole lot of work to go through your submissions with the proverbial fine-toothed comb in order to weed out this kind of distraction.

Remember, too, that IF AN AGENT OR EDITOR REQUESTED YOU TO SEND PAGES, S/HE IS EXPECTING THEM TO BE IN STANDARD FORMAT, unless s/he SPECIFICALLY tells you otherwise.

Indeed, it’s so much assumed that s/he probably won’t even mention it, because most agents and editors believe that these rules are already part of every serious book-writer’s MO. So much so, in fact, that agents who’ve read my blog sometimes ask me why I go over these rules so often. Doesn’t everyone already know them? Isn’t this information already widely available?

I’ll leave you to answer those for yourselves. Suffice it to say that our old pal Millicent the agency screener believes the answers to be: because I like it, yes, and yes.

And please, those of you who have been through this material with me before: don’t just skip these posts, I beg of you. I see manuscripts all the time by experienced writers that contain standard format violations. Until a writer has worked closely with an editor or agent long enough for these rules to become second nature, it’s just too easy to let an exception or two slip by.

My patient dictation-taker du jour is scowling at me, so I’m going to let us get on with the show. Keep up the good work!

I’ve been typing WAY too much lately — not a particularly good idea, for someone who spent nearly two years of the late 1990s doctor-banned from a keyboard. (And trust me, voice-recognition programs at the time were not designed for first sopranos.) The first sign of overuse: lack of grip strength.

After first a water glass, then a teacup shattered on the floor, I betook myself to the safely unbreakable couch to curl up with the equally shatter-proof new Harry Potter for half a day. I’d been saving my copy until all the hype died down, so I could form an unfettered opinion, but I had made a point of paying full price for it, rather than getting it at Costco, because typically, the author’s royalty percentage is lower in a bulk market.

Call me zany, but even if an author can afford a different tiara for every day of the week (“Should I go with the emerald today? Or the star sapphire with ruby clusters?”), I believe it’s important to buy the works of living writers in order to create a world where — brace yourselves — there’s a market for the work of living writers.

I know in my heart of hearts that it’s wrong to give away a book’s big secret before people have had a chance to read it, but spoiler alert: apparently, no one, but no one, proofed the galleys for this book.

Where are all the commas that should inhabit Harry’s world? Did Voldemort wave a wand and spirit them all away? Did the Ministry of Magic legalize run-on sentences? Are sentences featuring colons the new black? Or does JK Rowling have enough money now to buy off the world’s English professors to the extent of changing the rule about the first word after those ubiquitous colons NOT being capitalized?

Naturally, this didn’t stop me from staying up all night to finish the book; she’s an amazing pacer and plotter. But it’s evil magic, indeed, when Scholastic teaches our children that there are four periods in an ellipse, rather than three.

Branded with the Dark Mark, indeed.

My editorial peevishness is well-timed, because yesterday, I threatened — no, make that promised — to revisit the rules of standard format for submissions. Because, you see, I am far from the only professional reader who takes umbrage (not Dolores Umbridge-style umbrage, but close), when manuscripts deviate from certain time-honored restrictions.

To put it bluntly, improperly-formatted manuscripts are often shoved into the reject pile on sight.

Which means that while, yes, this may well be most spectacularly unsexy topic of them all, and perhaps the single most necessary for any aspiring writer to know. At least for anyone who ever intends to submit a manuscript — a group that I have some reason to suspect includes one or two of you.

To begin with the basics: for those of you who do not already know. standard format for manuscripts is NOT the same as standard format for published books. I asked to make this sentence bold this time around, because I’m constantly meeting aspiring writers who are not aware of this fact. Heck, my dictation-taker du jour apparently was not aware of this fact until she read this paragraph.

Nor is it identical to what your word processor’s grammar checker will ask you to do – nor, heaven help us, business format. None of these will look correct to an agent or editor.

It is VERY much to your advantage to be aware of this salient fact.

Why? Well, Since standard manuscript format differs in a number of significant ways from ALL of the above, agency screeners, agents, editors, and contest judges tend to regard submissions formatted in any other way as either unpolished (if they’re feeling generous) or unprofessional (if they’re not). And unfortunately for writers unaware of the rules, a non-standard manuscript is child’s play to spot from the moment a professional reader lays eyes upon it.

Spoiler alert: being identified as not professionally formatted renders a submission FAR more likely to be rejected than any writing-related problem.

Why? Long-time readers, shout it with me now: agencies and publishing houses get so many submissions that a screener’s PRIMARY goal is to weed out the one he is reading at the moment. The faster he can do that, the better, to move through that mountain of paper on his desk.

By logical extension, the more professional your manuscript looks, the more likely it is to be read with interest by a screener in a hurry.

Period. And I don’t know about you, but I’m all for anything that helps a good writer’s work get taken more seriously, especially in the current super-tight submission environment, which is more rejection happy than I’ve ever seen it — and I’ve been listening to writers, agents, and editors complain about the state of the literary market since I was in my cradle.

A couple of disclaimers before I begin. I fully realize that many of the tiny-but-pervasive changes I am about to suggest that you make to your manuscript are going to be irksome to implement. Reformatting a manuscript is time-consuming and tedious – and I would be the first to admit that some of these rules are pretty absurd.

At least on their faces, that is. Speaking as someone who reads manuscripts for a living, I can let you in on a little secret: quite a few of these restrictions remain beloved of the industry even in the age of electronic submissions because they render a manuscript a heck of a lot easier to edit in hard copy — still the norm, incidentally. As I will show later in this series, a lot of these rules are designed to maximize white space in which the editor may scrawl trenchant comments like, “Wait, wasn’t the protagonist’s sister named Maeve in the last chapter? Why is she Belinda here?”

As I said above, this is one line of work where a touch of compulsiveness is a positive boon. Treat it with the respect it deserves.

As I believe I may have mentioned once or twice before, I do not run the universe, and thus do not make the rules. Sorry. No matter how much I would like to absolve you from some of them, it is outside my power.

Take it up with the fairy godmother who neglected to endow me with that gift at birth.

Also, every time I run a series of posts on standard format, I am inundated with comments pointing out that website X advises something different, that this agent said at a conference she doesn’t care what typeface you use, or that a certain manual said that standards have changed from the traditional guidelines I set out here.

I have no doubt that all of these comments are indeed pointing out legitimate differences in advice, but it is not my purpose here to police the net for standardization of advice. If you like guidelines you find elsewhere better, by all means follow them.

All I claim for these rules – and it is not an insubstantial claim – is that nothing I advise here will EVER strike an agent or editor as unprofessional. Adhering to them will mean that your writing is going to be judged on your writing, not your formatting.

And that, my friends, is nothing at which to sneeze. Or cough, although I seem to be managing it.

Here are the rules of standard format — and no, NONE of them are negotiable. Harry Houdini himself would have extreme difficulty sneaking a non-standard manuscript past an agency screener, even though he undoubtedly has the world’s best platform to write a book on extricating oneself from tight situations.

If that last quip didn’t make you groan, if not chuckle, it’s time to brush up on your agent-speak. On to the rules:

(1) All manuscripts should be printed or typed in black ink and double-spaced, with one-inch margins around all edges of the page, on 20-lb or better white paper.

No exceptions, unless someone in the industry (or a contest’s rules) SPECIFICALLY asks you to do otherwise.

No ecru paper, no off-white, no Dr. Seuss-type stripes. Yes, buff or parchment can look very nice, but there’s a strategic reason to use bright white paper: very sharp black-white contrast is strongly preferred by virtually every professional reader out there, probably as a legacy of having read so many dim photocopies over the course of their lifetimes.

The ONLY colored paper that should ever go anywhere near a manuscript is the single sheet that separates one copy of a submission or book proposal from the next, so it is easy for an agent to see where to break the stack. (But you don’t need to know about that until your agent asks you to send 15 copies of your book for submitting to editors. Put it out of your mind for now.)

And do spring for a new printer cartridge, and skip the trip to the copy center. Badly-photocopied work is almost never read. Actually, you’d be amazed (at least, I hope you would) at how poor the printing quality is on some submissions; it’s as though the author dunked in a swiftly-flowing river several times before popping it in the mail.

(2) All manuscripts should be printed on ONE side of the page and unbound in any way (again, unless you are specifically asked to do otherwise).

Yes, this IS criminally wasteful of paper, especially when you consider the literally millions of pages of submissions that go flying into the agencies and publishing houses every month. Most agencies do not even recycle; the vast majority of agencies did not even consider accepting e-mailed queries at all until the anthrax-in-envelopes scare. (I swear I’m not making that up.)

I assure you, if I ran the universe, paper conservation would be the norm, and recycling mandatory. Also, writers would all be granted an extra month a year in which to write, excellent and inexpensive child care while writing, a cedar-lined cabin on the shores of Lake Michigan in which to do it, and a pineapple upside-down cake on Kurt Vonnegut’s birthday. Perhaps some hard candies on Agatha Christie’s birthday as well, in affluent years, and dancing on Mme. de Staël’s.

But since the unhappy reality is that I do NOT run the universe (see disclaimer above), we shall all have to live with the status quo.

Which is to say: the publishing industry is one vast paper-wasting enterprise. Sorry.

You’d be surprised at how often writers violate the thou-shalt-not-bind rule, including paper clips, rubber bands, or even binders with their submissions. Since agents always circulate manuscripts without any sort of binding, these doohickies just scream, “I’m unfamiliar with the industry.” SASE, here we come.

The ONLY exception to this rule is a nonfiction book proposal — not the manuscript, just the proposal — which is typically presented UNBOUND in a black folder, the kind with horizontal pockets. (For tips on how a book proposal should be presented, please see the aptly-titled BOOK PROPOSALS category on the list at right.)

To forestall the comment beloved reader Dave usually posts when I bring this up, if you wish to make double-sided, 3-hole-punched, be-bindered drafts for circulating to your first readers for ease of toting around, be my guest. But NEVER submit in that manner to a professional reader.

I’m serious about this. Don’t make me crawl out of this bed to stop you.

(3) The text should be left-justified, NOT block-justified, as published books, e-mails, business letters, and online writing tend to be.

Yes, books feature text that runs in straight vertical lines along both side margins, and yes, your word processing program can replicate that practically effortlessly, if you ask it nicely to do so.

But don’t: the straight margin should be the left one; the right should be ragged, as if you had produced the manuscript on a typewriter.

Many writers find this one nearly impossible to accept, because it is one of the most visually obvious ways in which a professional manuscript differs from a printed book. They believe, wrongly, that anything that makes their submission look more like what’s on the shelves at Barnes & Noble is inherently professional.

Trust me, quite the opposite is true.

And NEVER format a query or cover letter to someone in the industry in business format: indent those paragraphs. More on that later in this series.

(4) The preferred typefaces are 12-point Times, Times New Roman, Courier, or Courier New.

Personally, I would never dream of allowing a client of mine to submit a manuscript in anything but Times New Roman, nor would I ever submit any of my work in anything else. It is the standard typeface of the industry.

It’s one of the bizarre facts of publishing life that manuscripts in these fonts tend to be taken far more seriously, and with good reason: these are the typefaces upon which the most commonly-used word count estimations are based. (Psst: if you don’t know why you should be estimating the length of your manuscript rather than using actual word count, please see the WORD COUNT category at right.)

There are advocates of Courier, too, so you may use it, but I implore you, do not get any wackier than that. If you write screenplays, you may ONLY use Courier. Most screenplay agents will not read even the first page of a script in another typeface — which means that most contest judges will follow suit.

There are a few agents out there who have their own font preferences, so do check their websites and/or listings in the standard agency guides. As ever, the golden rule of dealing with an agent you want to represent you is GIVE ‘EM PRECISELY WHAT THEY ASK TO SEE, not what you would like them to see.

If you are a writer who likes to have different voices presented in different typefaces, or who chooses boldface for emphasis, a submission is not a forum where you can express those preferences freely. Yes, one sees this in a published book occasionally, but I assure you, the choice to indulge in these formatting differences was the editor’s, not the author’s.

Sorry. (See my earlier disclaimer about proprietorship of the universe.)

To forestall the usual question someone brings up at this point: yes, most published books ARE in typefaces other than Times or Courier, but at the risk of repeating myself, MANUSCRIPTS AND PUBLISHED BOOKS AREN’T SUPPOSED TO LOOK THE SAME. Typeface decisions for published books are made by the publishing house, not the author.

Although if you’re very nice, they may listen to your suggestions. They might giggle a little, but they might listen. Ditto with the cover and the title, which are — brace yourselves — almost never under the author’s control.

Why? Good question — because these are considered matters of packaging and marketing, not content.

All of which begs the question, of course: why do they give us so many typefaces from which to choose, if we’re not supposed to use them? Answer: because the people who make word processing programs are not the same people who decide what books get published in North America. Which is why, in case you’re wondering, what Microsoft Word means by word count and what the average agent or editor does are not typically the same thing.

All right, I’ve run very long indeed today, so I’m going to stop here for the nonce. More rules follow tomorrow or whenever I can next blandish someone to take my dictation. In the meantime, keep up the good work!

Posted on - 16 Comments on Some good news…and some bad news

Some good news…and some bad news

First, the good news: congratulations to long-time reader Jeanne Ryan (better known in Author! Author! circles as clever and insightful commenter Serenissima) for taking third place in the Science Fiction/Fantasy Genre Novel category in the Pacific Northwest Writers’ Association Literary Contest! Everyone, please join me in a big round of applause!

I recognized a few names of Author! Author! commenters on the finalist list, but the Organization-That-Shall-Not-Be-Named has not yet posted the winners and placers. Please, those of you who have triumphs to report, report them so we may all gloat properly.

Ditto with landing agents, selling manuscripts, placing articles, and other triumphs of the writers’ life — this long, long road is considerably easier to traverse if we can cheer for one another along the way.

That’s the good news. Now for the bad news.

I must have been overdoing it of late, as I seem to have picked up a touch of the demon pneumonia again. (I thought the docs were just kidding about needing to take it easy for a year or two after my late bout with mono. Apparently, they weren’t.)

As a result, I am going to be taking an unplanned hiatus from blogging. I’m hoping that it will be no more than a week (at least, that’s the period during which the docs have threatened to storm my house and rip the keyboard out of my fever-weakened hands), but I can’t say for sure.

I’m really, really sorry about the timing, of course — I will, rest assured, be going over submission packets, standard format, and query letters upon my return. For those of you who have need of advice on any of the above in the interim, I please check out the SUBMISSION PACKETS, STANDARD FORMAT BASICS, STANDARD FORMAT ILLUSTRATED, and/or HOW TO WRITE A QUERY LETTER categories from the extensive list at right, as your requirements dictate. (Yes, it did occur to me just to rerun each of these series while I’m knocked out, but in my experience, these are all topics that tend to generate mountains and mountains of thought-provoking questions that take much concentration and time to answer. Better to wait, on the whole, until oxygen can reach my brain on a more regular basis.)

I shall be back as soon as I can, I promise. In the meantime, keep up the good work!

Posted on - 9 Comments on But what happens if they LIKE my pitch?

But what happens if they LIKE my pitch?

Congratulations to long-time reader Auburn McCanta, who took third place in the Pacific Northwest Writers’ Association’s literary contest’s poetry division! Well done, Auburn!

Please join me in a big round of applause to everyone who was nominated, and I’ll keep reporting good news as it rolls in. Or not, as the case may be. But I’m proud of all the finalists, and everyone who was brave enough to enter.

Congratulations, too, to all of you who have mustered up the courage to pitch, query, and/or submit this year. It takes genuine bravery to put yourself and your work out there; I don’t think the writing community gives aspiring writers enough credit for that. I’m proud of you, though.

In an effort to become prouder of those of you who do not have easy access to face-to-face pitching opportunities or — dare I say it? — the vast majority of you who do not have the resources readily available to attend a first-rate writers’ conference, I am going to show you how to apply those lessons we learned in constructing a pitch to crafting a pleasing query letter. I hope you’ll pardon me, though, if I put that worthy topic on hold for a week or so to go over how to put together a submission packet.

I know, I know: I’ve been lavishing a lot of attention on pitching lately, and I freely admit that the timing on this week’s series is all about trying to help those pitching this conference season. However, since all of you, I hope, will be facing the joyous-but-stressful prospect of responding to a request for pages at some point, whether you get there by querying or pitching, I feel justified in dealing with this all-important topic now.

Another reason to leap right into submission packets: for those of you who aren’t already aware of it, much of the NYC-based publishing industry goes on vacation between mid-August and Labor Day — and yes, that includes the staff of the average agency. So if you’re pitching or querying this summer (or already have), you’re better off either sending your submission within the next couple of weeks or waiting until after Labor Day.

If you haven’t had the opportunity to read your pages for submission IN HARD COPY, IN ITS ENTIRETY, and OUT LOUD, might want to take advantage of the annual August break to do that. Ditto if you have yet to get good feedback from first readers outside of your circle of family and close friends (who tend to have a hard time giving unbiased feedback, no matter how gifted they are as readers; for more on the hows and whys of selecting good first readers, please see the GETTING GOOD FEEDBACK category at right).

But I see that mad light in some recent pitchers’ eyes — some of you are determined not to sleep, eat, or take your multivitamins until you get those requested materials out the door, right?

Okay, let me tackle your dilemma…but wait; what is that strange whirling object floating in the air before you? You are getting sleepy, I tell you. Sleepy…

Did it work? I thought not. Worth a try, though, because the single best piece of advice those of you who have pitched or queried successfully recently could get right now is RELAX.

Actually, it’s some of the best advice you could take at any point of the marketing process: you are relaxing, I tell you, RELAXING in the face of your upcoming pitching appointment…your only goal is to get these people to ask to see your work…you are buttonholing agents in at conference events and successfully giving your hallway pitch…you are calmly going through your 2-minute pitch to an agent who is delighted to hear it…your only goal is to get these people to ask to see your work, and you are thrilled when they do…

So let’s assume for the moment that the mantras I’ve been chanting at you for the last few weeks have worked, and an agent or editor has asked to see the first chapter, the first 50 pages, or even the entirety of your manuscript. What do you do next?

In the first place, you should send your submissions simultaneously to everyone who asked for them, for reasons I explained via example over the weekend: it’s in your best interest to do it..

Your heart may tell you to give that dreamy agent who was so nice to you an unrequested exclusive, but believe me, your brain should be telling you to play the field. Don’t tell me that love is blind. Wear your glasses, for heaven’s sake.

Second, you should send precisely what each agent asked you to send.

The first 50 means just that: the first 50 pages in standard format. Under no circumstances should you round up or down, even if pp. 49 or 51 is the last of the chapter.

Yes, even if that means stopping the submission in mid-sentence. (And if you aren’t absolutely positive that your manuscript IS in standard format or if you were not aware that manuscripts are NOT formatted like published books, please run, do not walk, to the FORMATTING MANUSCRIPTS category at right. Or wait a few days until I run over the rules again.)

No slipping in an extra five pages because there’s nifty writing in it, no adding a videotape of you accepting the Congressional Medal of Honor, no cookies or crisp $20 bills as bribes.

Need I say that I know writers who have done all these things, and now know better? Remember, showing the beauty and innovation of your writing is not the only purpose of submission — part of the point of this exercise is to show that you can follow directions, a rather desirable attribute in a potential client who might be expected to meet sudden deadlines or make surprise revisions down the line.

Believe me, an agent who decides to sign a writer will be issuing a LOT of directions between that initial handshake and sending out that book or proposal to editors. A writer who cannot follow basic packaging directions (such as “Send me the first 50 pages, please.”) is inherently more time-consuming to represent.

Is that really the first impression you want your submission to convey?

If you’re asked for a specific number of pages, don’t count the title page as one of them — but no matter how long an excerpt you have been asked to send, DO include a title page.

I shall be going over how to construct one in a few days, but if you’re in a hurry and if you don’t know how to format a professional title page, or even that there is a professional format for one, please wend your way to the YOUR TITLE PAGE category at right. (You see, I really have been preparing my readers for this moment.)

If asked for a synopsis, send one; do not enclose one otherwise. Ditto for an author bio (don’t worry; I’ll be talking about how to build one soon; if you’re in a hurry, check out the AUTHOR BIO category on the list at right), table of contents (unless you’ve been asked to submit a book proposal), illustrations, letters of recommendation from your favorite writing teacher, and/or the aforementioned cookies.

Just send what you’ve been asked to send: no more, no less. With two exceptions: you should include a SASE, industry-speak for a stamped (not metered), self-addressed envelope for the manuscript’s safe return, and you should include a cover letter.

Why the cover letter? Well, in the first place, render it as easy as humanly possible to contact you — the last thing you want is to make it hard for them to ask for more pages, right? But also, you should do it for the same good, practical reason that I’m going to advise you to write

(Conference name) — REQUESTED MATERIALS

in 3-inch letters on the outside of the envelope: so your work doesn’t end up languishing in the slush pile of unsolicited manuscripts (which are, incidentally, almost invariably rejected).

Agents and editors hear a LOT of pitches in the course of the average conference; no matter how terrific your book is, it’s just not reasonable to expect them to remember yours weeks after the fact (which it almost certainly will be, by the time they get around to reading it) simply by its title and your name.

Thus, it is in your best interests to remind them that they did, indeed, ask to see your manuscript.

Be subtle about the reminder — no need to state outright that you are worried that they’ve confused you with the other 150 people they met that day — but it is a good idea to provide some context. Simply inform the agent or editor him/her where you met and that s/he asked to see what you’re sending. As in,

Dear Mr. White,

I very much enjoyed our meeting at the recent Conference X. Thank you for requesting my fantasy novel, WHAT I DID TO SAVE THE PLANET.

I enclose a SASE for your convenience, and look forward to hearing from you soon. I may be reached at the address and phone number below, or via email at…

Regards,

A. Writer

That’s it. No need to recap your plot or re-pitch your concept. Just simple, clean, businesslike.

But do NOT, I beg you, present it in block-indented business format, as the rigors of blog format have forced me to do above — indent your paragraphs. Why? Well, many folks in the industry regard business format as only marginally literate, at best.

Trust me, they don’t care what you do in the multi-million dollar factory you run: indent those paragraphs whenever you are dealing with anyone in publishing.

Oh, and if other agents or editors requested pages, say that others are also looking at it. No need to be specific. This is considered good manners, and often gets your submission read a bit faster.

The other reason that mentioning where you met is a good idea is — and I tremble to tell you this, but it does happen — there are some unscrupulous souls who, aware that pitch fatigue may well cause memory blurring, send submissions that they CLAIM are requested, but in fact were not.

“Oh, like he’s going to remember ANY pitcher’s name,” these ruthless climbers scoff, stuffing first chapters into the envelopes of everyone who attended a particular conference.

Such scoffers occasionally receive a comeuppance redolent with poetic justice: VERY frequently, the roster of agents and editors scheduled to attend a particular conference changes at the last minute. How well received do you think a, “I enjoyed our conversation at last weekend’s Conference That Shall Not Be Named,” letter goes over with an agent who missed a plane and didn’t show up at that particular conference?

Tee hee.

Do remember, though, for the sake of your blood pressure, you do NOT need to drop everything and mail off requested materials within hours of a conference’s end. The standard writers’ conference wisdom advises getting it out within three weeks of the conference, but actually, that’s not necessary.

Especially this time of year. Had you heard that the publishing industry pretty much shuts down from early August until after Labor Day, anyway?

And no, an agent or editor’s perceived friendliness during the pitching session should NOT be regarded as a legitimate reason to rush a submission out the door willy-nilly. As I believe I said half a dozen times in the week leading up to the Conference That Shall Not Be Named, a nice conversation with an agent or editor at a conference is just a nice conversation at a conference, not a blood pact.

Nothing has yet been promised — and it can’t have been. As I have mentioned several dozen times throughout this series, no agent is going to sign you on a pitch alone; no matter how good your book concept is, they are going to want to see actual pages before committing.

Why? Consult that old industry truism: “It all depends upon the writing.”

By the same token, you are not bound to honor the request for materials instantaneously. And no, the fact that you said you would send it the moment you got home from the conference does NOT mean that you should send it off without proofing and performing any necessary revisions; unless they asked for an exclusive, they do not expect you to send it within a day or two, or to overnight it.

Besides, it is very much to your advantage that they see your work at its absolute best, after all, not as our work tends to be before a hard-copy proofing.

Long-time readers, chant it with me now: take the time to read EVERY page you intend to submit to ANYONE in the industry in hard copy, out loud, every time.

There is no better way to weed out the mistakes that will strike you a week later as boneheaded (for real-life samples of these, see the archived Let’s Talk About This on the subject), and the extra couple of weeks fixing any problems might take will not harm your chances one iota.

Trust me, agents and editors meet too many writers at conferences to sit around thinking, “Darn it, where is that Jane Doe’s manuscript? I asked for it two weeks ago! Well, I guess I’m just going to reject it now, sight unseen.”

A common writers’ negative fantasy, but it just doesn’t happen. These people are simply too busy for that. If you wait 6 months to send it, they may wonder a little, but 6 days or 6 weeks? Please.

So unless you already have the manuscript in apple-pie order (which includes having read it — take a deep breath now, so you can say it along with me — in its ENTIRETY, IN HARD COPY, and ALOUD), it’s worth your while to take the time for a final polish.

You want your book to be pretty for its big date, right?

While you’re doing that, I’m going to be running over how to pull together a submission packet that just bellows, “This writer has done her homework! How refreshing!” So do keep checking in throughout the next week or so.

In the meantime, you are relaxing about getting those requested materials out the door, I tell you…relaxing…

Keep up the good work!

Posted on - No Comments on More conference lore: learning the difference between a kind soul, a helping hand, and a career-long commitment

More conference lore: learning the difference between a kind soul, a helping hand, and a career-long commitment

Hello, readers:

Since most of the faux pas writers tend to make at conferences are simple matters of not being aware of the unwritten rules of the industry, this weekend I have been taking break from my ongoing series on pitching and querying to re-run excerpts from some conference-related older posts on how not to run afoul of agents and editors.

Okay, so I’ve punched them up a little. Also, these little homilies may be a touch on the depressing side, since my fictional exemplars do EVERYTHING wrong, but hey, better them than you, right?

Today’s drama concerns that ubiquitious conference misapprehension: not being versed enough in the ways of publishing folk to tell the difference between a nice conversation at a conference, an offer of help, and the beginning of a beautiful friendship. Sometimes, they can look awfully similar. But as the international relations folks say, where you stand depends on where you sit.

Enjoy! Tomorrow, we’ll dive into the meaty subject of what to do if a real, live agent or editor asks you to send materials — other than celebrate, of course.

Yesterday, as part of my ongoing series on how to recognize and avoid common faux pas writers make in their initial encounters with agents, I introduced exemplar Lorenzo, an intrepid soul who believed that arguing with the agent who rejected him would cause her to change her mind and take him on as a client. Instead, he merely impressed her as an ill-mannered boor and unprofessional writer who could not deal with rejection well.

Um, bad idea.

In an industry where even ultimately very successful books are often rejected dozens of times before being picked up by an editor or publishing house, that latter quality is NOT one any agent is likely to be eager to embrace in a client. Because, contrary to common expectation amongst the pre-agented, those of us lucky enough to have signed with someone terrific tend to spend a LOT of time gnawing on our nails, waiting for the phone to ring.

(Yes, it IS a lot like dating in high school. Sorry to be the one to break that to you.)

A writer does not necessarily need to go over the top to bug an agent with over-persistence. Sometimes, the trick is knowing when to stop following up. Take, for example, the case of Mina:

Blurry boundary scenario 3: After several years of unsuccessful querying, Mina goes to her first writers’ conference. There, her learning curve is sharp: much to her astonishment, she learns that the ostensibly tried-and-true querying and submission techniques she had been using are seriously out of date; as a result, her submissions may not even have been read for more than a paragraph or two before being rejected.

“What?!?” she scrawls all over the conference program. “Why didn’t anyone mention this possibility before? I had thought that they were reading every syllable twice before rejecting me!

Like many writers when first faced with an accurate realization of just how hard it is to land an agent, Mina reacts with depression. Fortunately, she has made friends with a couple of more experienced writers at the conference, one of whom introduces her over drinks to Simon & Schuster editor Maxine.

After having spent many, many years trolling for clients at conferences, Maxine instantly recognizes the source of Mina’s despair, and takes the time to speak to her encouragingly. At the end of their chat, seeing that Mina is still a little blue, Maxine hands her a card and tells her to go ahead and send the first chapter of her novel.

For the rest of the conference, Mina chatters excitedly about her new friend Maxine. (To Lorenzo, as it happens, but he is too busy talking about Loretta to hear her.) Since they clicked so well, Mina reasons, there doesn’t seem to be all that much point in pitching to anyone else, but hey, she paid for those appointments, so she goes ahead and pitches to a couple of agents and an editor. Two of the three ask for pages.

Mina is feeling terrific about herself and her work — but as soon as the conference is over, when she sits down again to pull together her post-pitching packets, her former depression returns, even more strongly. Why even try, she wonders, when she now knows that it’s so easy to get rejected?

So she seeks out the help that worked before: she sends a friendly, chatty e-mail to her new buddy. Maxine never replies. Wondering what went wrong, Mina tries again — and again, no response.

Mina is shattered, deciding that since Maxine’s friendliness had obviously been a sham, she must also have been utterly insincere in her request for pages. But wait — since Maxine was so much nicer than everybody else, and she turned out not to want the pages, doesn’t that mean that the other agents and editors who requested submissions wanted it even less? Why bother?

Having talked herself out of the possibility of ever succeeding, Mina ultimately never sends out any packets at all.

Okay, what did Mina do wrong?

She made that oh-so-common conference mistake: like Lauren and Lorenzo, she did not understand that a nice conversation at a conference is just a nice conversation at a conference, not necessarily the beginning of a lifelong friendship.

Nor was a lack of effusiveness an indication that the other agents were not going to read her work carefully — the behavior of one person, however well connected in the industry, is just the behavior of one person.

Yet, like about 40% of writers asked at conferences to submit materials, Mina managed to convince herself that she shouldn’t bother to place her ego on the line further: it was easier to decide instead that all of these people were too mean, too self-centered, too hostile to writers, etc.

But this train of thought (which is a common one, unfortunately) followed Maxine’s non-response, rather than prompted it. So what was Mina’s INITIAL mistake?

If you shouted out that it was not knowing Simon & Schuster’s policy on picking up unagented authors, give yourself partial marks: being aware of that would have helped her here. But Mina’s primary mistake was not so much a professional lapse in judgment as an interpersonal one: she mistook someone in the industry’s being nice to her as an invitation to take advantage of similar kindness in the future.

This, I assure you, happens ALL the time, not only to agents and editors, but to anyone who speaks at conferences, teaches writing classes, publishes a book, or even — I must say it — writes a reasonably informative blog.

Doubt this? Okay, the next time you’re at a conference, wander into the bar that’s never more than 100 yards away, stand on a chair, and offer to buy a drink for anyone in the industry who will tell you about the time that some aspiring writer mistook friendliness for a commitment. You may well go bankrupt before you run out of takers.

The sad part is, from the writer’s perspective, it almost always begins fairly innocuously: after an initial contact, a writer will e-mail or call with a question. Then e-mail or call again — and again, and again, until soon, it starts to look to the industry professional as though the writer is inventing excuses for contact, for precisely the same reason Mina did: to try to evoke a human response from an industry that from the outside appears monolithic, cold, and hostile to new writers.

That’s nonsense, of course: the industy’s not monolithic; it’s polychromatically cold and hostile.

From the encroaching writer’s POV, of course, the progression of contact doesn’t look out of line at all, right? Mina just thinks that she has a friend on the inside who can help her retain hope; most of the time, writers who e-mail or call speakers at conferences have legitimate questions.

But it’s a slippery slope: there’s a big difference between calling on a resource person who is happy to help out with the occasional quick question, starting to regard that person as one’s FIRST stop for any publishing-related question — and e-mailing four times a day simply because one enjoys having contact with someone in the industry.

All of the above are real examples, by the way, and all have happened many times to every conference speaker I know.

By all means, seek expert advice, but tread lightly: remember, by definition, people involved in the publishing industry are trying to make a living at it — and as my agent keeps hinting, no one has ever made a living dispensing free advice.

Except Dear Abby.

“Wait just a minute!” a protesting cry emerges from cyberspace. “Maxine gave Mina her card! Why would she do that, if not to encourage future contact?”

For precisely the reason Maxine said: so Mina could send the first chapter to her.

While handing over a card may well have seemed like the heavens opening and St. Peter reaching out his staff to a writer who has been buffeted for a long time by rejection, it was actually a fairly low-commitment (and certainly low-effort) thing for Maxine to do. Simon & Schuster, like all of the major US publishers, has an absolute policy against picking up unagented writers: even if Maxine fell in love with Mina’s work at the first paragraph, the best assistance she could have offered would be a recommendation to an agent, not a publication contract.

In that case, what was so wrong with Mina dropping a friendly line?

Well, as I hope any long-time reader of this blog now parrots in her sleep, there is NOTHING that people in the industry hate more than having a nanosecond of their time wasted. So extraneous e-mails, letters (beyond queries, cover letters for requested materials, and perhaps a simple thank-you note), and virtually any phone call that is not initiated by the agent are all regarded as symptoms of unprofessionalism in a writer.

Why is that a bad thing, in a writer marketing a first book? Well, agents are pretty tenacious of their time, and a neophyte, by definition, is going to have a lot of questions to ask.

That’s fine, if they’re intelligent, thoughtful questions — but the next time you’re at a conference, ask any agent you happen to meet for a definition of their nightmare client, and I can assure you that it will include a shuddering reference to someone who contacts them so often that they can’t get on with their work.

Is it unfair for Maxine to assume that Mina is one of these fearsome types based upon a single chatty e-mail? Probably. But Mina made one other mistake: she sent the e-mail INSTEAD of mailing (or e-mailing) off the chapter Maxine requested.

Even if she requested it only to be nice (as seems probable here), a professional request is a professional request; by not complying with it, Mina announced to Maxine as effectively as if she had used it as the subject line of her e-mail that she’s not industry-savvy enough to be likely to break into the industry very soon. So, professionally speaking, Maxine would lose nothing by brushing her off.

Beggars, the old adage goes, can’t be choosers, and aspiring writers, as we all know to our cost, cannot set the terms of engagement with prospective agents. Sometimes, perhaps even most of the time, these terms are unfair; certainly, agents have set the rules to their own advantage.

Which means, perversely, that there is a fail-safe fallback rule governing your interactions with them: let the agent determine the level of intimacy between you.

Within reason, of course. Obviously, it makes sense for you to take the initiative to pitch and query your work; equally obviously, it is to your advantage to send out your work promptly after it is requested.

Perhaps less obviously, it behooves you to follow up if an agent has sat on a project of yours too long without responding.

Beyond that, however, let the agent set the pace of your progressing relationship. Save the chatty e-mails for after she has started to send them to you; call only after she has established that she welcomes your calls. And keep the contact professionally courteous until you have solid, ongoing evidence that your agent regards you as a friend as well.

Trust me on this one: agents are not typically shy people; habitual reticence would be a serious professional impediment. If an agent has decided to make you a lifelong friend, she’s going to let you know about it.

Keep your chins up, everybody, and keep up the good work!

Posted on - 2 Comments on More conference lore: some of the more common faux pas made innocently, or, does this boundary look blurry to you?

More conference lore: some of the more common faux pas made innocently, or, does this boundary look blurry to you?

Hello, readers:

As I mentioned earlier in the week, I’m taking this weekend off from posting, partially to gear up for next week’s series on how to pull together a submission packet, partially because the weather is REALLY nice outside at the moment, and partially because I’ve been simply heaping the blog with information over the last few weeks. Thought you might like a bit of a breather.

While we’re on the entrancing subjects of conferences and conference pitching, I thought it might be a good time to re-run a couple of applicable posts from my ever-popular Industry Faux Pas series (collected under the less-judgmentally-titled INDUSTRY ETIQUETTE category on the list at right). The manners expected of an aspiring writer at such events are not always intuitively apparent, after all.

Why darken a perfectly pleasant weekend day with this? Well, most of the faux pas writers tend to make at conferences are simple matters of not being aware of the rules of the game. Better that my fictional exemplars make these mistakes than my readers, I say.

Think of it as educational soap opera.

Today’s little dramas are excerpted from three of my earlier posts, combined because all deal with the differential between what writers often expect to happen at a literary conference (meet the perfect agent instantly, get signed within the hour, sell the book within the week, Oprah and literary luncheons within the year) and what actually occurs.

Our first heroine falls prey to an extremely common impulse amongst pitchers and queriers, to tell the agent or editor all about the difficulties the book has met so far on the road to publication. While the impulse is certainly understandable, to the pros, such a litany tends to make the book seem, at best, less marketable than it would have seemed without such a recital.

But let’s allow her to speak for herself, eh? Enjoy!

Yesterday, I switched gears a little in my ongoing series on common faux pas writers inadvertently commit, infractions of industry etiquette the eager often stumble into without realizing. I had intended, from here on out, to talk about only what you should do, rather than what you shouldn’t. However, since conference season is coming up, with its concomitant pitching opportunities, I thought it would be a good idea to follow Norbert’s example from yesterday with another unfortunately pervasive conference misstep.

This next example is the one that most consistently breaks my heart, because it is almost always merely a side effect of the nervousness most writers feel the first few times they pitch their work — and, as such, seems to me disproportionately frowned-upon in the industry. This is the one that prompted me to establish the Pitch Practicing Palace, actually, because so very many first-time pitchers do it. Case in point.

Misguided approach 2: Olive has been querying her excellent first novel unsuccessfully for some years. Having read that it is easier to make contact with an agent at a literary conference than through cold querying (which is quite true, generally speaking), she plunks down a significant amount of cash to attend a major regional conference.

Once there, however, she becomes intimidated by both the enormity of pitching her beloved novel to a powerful stranger and the sheer number of confident-seeming writers around her, all geared up to pitch successfully. Since she knows no one there, she does not have an opportunity to talk through her fears before her appointment; she walks into her pitch meeting with agent Osprey shaking visibly.

Osprey is a nice enough guy to see that she is nervous, so he does his best not to be any more intimidating than their relative positions dictate. He shakes Olive’s hand, offers her a seat, and asks, not unreasonably, “So, what is your book about?”

His kindness is the last blow to her already tenuous composure. Staring down at the tabletop between her and the agent of her dreams, Olive is horrified to hear herself begin to babble not about the book, but about how difficult it has been to try to find a home for it. About her years of querying. About her frantic total revisions of the book after every 20th rejection or so. About how she has gotten to the submission stage a few times, but was never given any reason why her book was rejected — so when she sat down to revise again, she was doing it essentially in the dark.

She has become, in fact, the complete anti-salesperson for her book. Every so often, Osprey tries to steer her back toward the book’s content and why it would appeal to her target audience, but by now, it feels so good to talk to someone, anyone, in the industry about how hard it’s been for her that she just can’t stop. Her every third sentence seems to begin, “Well, you probably wouldn’t be interested, because…”

After awhile, Osprey stops asking questions, letting her ramble. When she finally works up nerve to glance up at his face, her throat contracts: his eyes are distinctly glazed over, as though he were thinking about something else. At that point, all Olive wants to do is run away.

“So,” Osprey says, making a note on a paper before him behind a defensive arm. “What is your book actually about?”

This situation is so sad that I hesitate to ask this, but what did Olive do wrong? Not from a writer’s point of view, but from Osprey’s?

From a writer’s POV, of course, her problem was lack of confidence that led Olive to go off on a tangent unrelated to her pitch, right? But Osprey is an agent well used to dealing with nervous pitchers: her fear alone would not necessarily have put him off.

Her real mistake was telling him — indirectly, of course — that she would be hard to help.

How? By not telling him what the book was. What book category, at what target market it aimed, who the characters are, what the premise is. What the book is ABOUT. Essentially, by airing her fears of rejection at such great length, Olive turned the pitch meeting into a guessing game for Osprey.

Translation: she made it clear to Osprey that if he wanted to hear about her book project — which is, ostensibly, the primary reason they are having this conversation at all — he was going to have to invest quite a bit of energy in drawing the book out of her. Sad but true. Even sadder, Osprey never got an opportunity to hear about Olive’s book, which is actually very well written.

(Omniscient narrators know hidden facts like this, you see.)

Try not to judge Olive too harshly — she fell into a very common panic spiral. It may seem odd to those of you who have never pitched your work verbally, but in the moment, it’s amazingly common for pitchers to take five or ten minutes to calm down before they are able to talk about the book at all. This is why every conference guide ever printed will tell you to prepare your pitch in advance: so you actually talk about the book.

Advance preparation can substantially reduce the probability of falling into a panic spiral — or into the other form Olive’s faux pas often takes (I am re-using Olive here, to give her a happier lifepath):

Misguided approach 3: Olive has brought her excellent novel to pitch to agent Osprey. He shakes her hand, offers her a seat, and asks, “So,” he checks his schedule here, “Olive, tell me what your book is about?”

Delighted by his interest, Olive tells him her title, then proceeds to tell him the entire plot of the book, beginning on page 1. Ten minutes later, she has reached the end of Chapter 4.

Osprey looks shell-shocked, but that might just be effects of the day’s cumulative pitch fatigue. “Um, that sounds very interesting,” he says, standing to lead her back to the appointment desk, “but a trifle complicated for us.”

This version of Olive reached the same result — convincing Osprey that she would be hard to help — by completely opposite means. By presenting a kitchen-sink pitch, replicating the entire storyline rather than concentrating on the primary themes of the book, Olive told Osprey — again, indirectly — that he would need to put in a lot of effort to make her work market-worthy.

In other words, by prepping your pitch in advance (and don’t worry; I’ll do a nice, juicy series on how to do that between now and conference season), you are telling the agent to whom you pitch, “Here I am, making it as easy as humanly possible to help me. I am more than prepared to meet you halfway, and together, let’s walk the path to publication.”

Anne in the present again here. Sort of disorienting, isn’t it, to think of it that way?

Okay, let’s move on to a couple of other exemplars of misfortune.

I’ve been writing for the last couple of weeks about the ways in which writers often overstep the bounds of what the publishing industry considers courtesy, and for the most part, I’ve been concentrating on simple differentials of expectation: the pro expects one standard of behavior, and the hopeful petitioner another. Sometimes, though, the depth of the writer’s desire to be published leads to a total disregard of boundaries — which, in turn, leads the industry professional the writer is pursuing to back away quickly.

Much of the time, the boundary-blurred writer does not overstep; she merely assumes that her project is of greater importance to the pro than is actually the case. If she doesn’t transgress the expected norms of behavior, this mistaken belief will harms the writer only emotionally, not professionally, as in the case of Lauren:

Blurry boundary scenario 1: After working tirelessly on her novel to make sure it was ready for conference season, Lauren lugs it to a conference. During the agents’ forum, she is delighted to hear Loretta, the agent to whom she has been assigned for a pitch appointment, wax poetic about her great love of writers and good writing. In fact, of the agents on the panel, she sounds like the only one who regards her job as the promotion of art, rather than finding marketable work and selling it. This, Lauren decides, is the perfect agent for her book.

Since she has only pitched a couple of times before, Lauren takes advantage of the Pitch Practicing Palace, where she works on her pitch with someone who looks suspiciously like yours truly. After having worked the major kinks out of her pitch, my doppelganger asks to whom Lauren intends to pitch it.

“Oh,” Lauren says happily, “I have an appointment with Loretta.”

My apparent twin frowns briefly. “Are you planning to pitch to anyone else? As far as I know, she has not picked up any clients at this conference in years, and she very seldom represents first-time writers. She writes really supportive rejection letters, though.”

Lauren shrugs and walks off to her appointment with Loretta. Her pitch goes well; the agent seems genuinely interested in her work, saying many encouraging things about the novel. Even better, she seems genuinely interested in Lauren as a writer and as a person; they seem to click, and are soon chatting away like old friends. Loretta asks to see the first 50 pages of the novel.

Walking on air, Lauren decides that since she’s made such a good personal connection with Loretta, she does not need to pitch to anyone else. Obviously, she thinks, the agent would not have been so encouraging unless she were already more or less decided to take on the book.

The second she returns home, Lauren prints up and ships off her first 50, along with an effusively thankful cover letter. Three weeks later, her SASE returns in the mail, accompanied by a very supportive rejection letter from Loretta.

What did Lauren do wrong?

Actually, not much: she merely responded to her meeting with Loretta based upon her hopes, not upon solid research. Lauren should have checked before making the appointment (or asked Loretta during the agents’ forum) how many debut novels she had sold lately (in this case, none), and how recently she had picked up a new writer at a conference. Even if she did not have the time to do the necessary background research, since the Pitch Practicing Palace lady had raised the issue, Lauren should have asked around at the conference.

If she had, she might have learned that Loretta had been attending the conference for years without picking up any new clients at all. Unfortunately, there are agents — and prominent ones — who attend conferences regularly, being charming and supportive to every writer they meet, but without seriously intending to sign anyone at all.

Unless, of course, the next DA VINCI CODE falls into their laps. Then, they might make an exception.

While this attitude is not in itself an actionable offense — I would be the last to decry any agent’s being nice to any aspiring writer — it has roughly the same effect on the hooking-up expectations of conference attendees as a mysterious young man’s walking into a Jane Austen novel without mentioning that he is secretly engaged: the local maidens may well fall in love with him without knowing that he is attached.

And who can blame Lauren for falling in love with Loretta, professionally speaking? The absolute demands of the industry can be so overwhelming at the agent-seeking stage that when that slammed door opens even a chink, it is tempting to fling oneself bodily at it, clinging to any agent, editor, or author who so much as tosses a kindly smile in the direction of the struggling.

That being said, though, a nice conversation at a conference does NOT a commitment make. A writer is a free agent until a representation contract is signed, and there are agents out there who feel it’s their duty to be nice to aspiring writers. It’s very, very common for writers to interpret this as something more than it is.

So what should Lauren have done differently? Even if she hadn’t done her background research, she should have kept on pitching her book to others. Even if Loretta HAD actually wanted to sign her on the spot, no reputable agent is going to made a decision about representation without reading the book in question. Lauren should not have relied so heavily upon her — as it turned out, false — first impressions of her. Nice interpersonal contact may help nudge an agent toward offering a likeable writer a contract, but ultimately, no experienced agent would make such an offer upon a conversation, or even a verbal pitch, alone.

I’ve said it before, and I’ll no doubt say it again: no matter what pitching experts, including myself, tell you, a pitch alone is NEVER enough to sell a book to an agent or editor, no matter how good it is. The writing always needs to fulfill the promise of the pitch; the pitch merely opens the door to a favorable reading.

And, realistically, Loretta did not expect exclusivity from Lauren, so there is no chance whatsoever that she would have been offended had Lauren pitched to every agent at the conference. Long-time readers, chant with me now: if an agent wants an exclusive, she will ask for it.

Learn from Lauren’s example: it should take more than a few kind words to make you lose your heart — and your valuable pitching opportunities — to an agent. Don’t act as if you are going steady until your signature has dried upon a representation contract.

To give Lauren her props: she was awfully well-behaved about it all, and thus did not offend agent Loretta with her misconceptions. For the sake of argument, let’s meet another of Loretta’s pitch appointments, Lauren’s twin brother Lorenzo, to see how someone less knowledgeable about industry norms might have responded to the same situation:

Blurry boundary scenario 2: Lorenzo attends the same conference as his sister, and like Lauren, has an almost unbelievably positive pitch meeting with agent Loretta. Pleased, he too stops pitching, boasting in the bar that is inevitably located no more than 100 yards from ground zero at any writers’ conference that he has found the agent of his dreams. From here on in, he has it made.

So, naturally, Lorenzo goes home, spends the usual panicked week or two frantically revising his novel, and sends it off to Loretta. Like Lauren, he too receives a beautifully sympathetic rejection letter a few weeks later, detailing what Loretta feels are the weaknesses of the manuscript.

Unlike Lauren, however, Lorenzo unwisely picked conference week in order to go off his anti-anxiety medication. His self-confidence suffers a serious meltdown, and in order to save his ego from sinking altogether, he is inspired to fight back. So he sits down and writes Loretta a lengthy e-mail, arguing with her about the merits of his manuscript.

Much to his surprise, she does not respond.

He sends it again, suitably embellished with reproaches for not having replied to his last, and attaching an article about how the publishing industry rejected some major bestseller 27 times before it was picked up.

Still no answer.

Perplexed and angry, Lorenzo alters his first 50 pages as Loretta advised, scrawls REQUESTED MATERIALS on the outside of the envelope, as he had the first time, and sends it off.

Within days, the manuscript is returned to him, accompanied by a curt note stating that it is the practice of Loretta’s agency not to accept unrequested submissions from previously unpublished authors. If Lorenzo would like to query…

Okay, what did Lorenzo do wrong? Where do we even start?

Let’s run through this chronologically, shall we? First, he made all of the same mistakes as Lauren did: he did not check Loretta’s track record for taking on previously unpublished writers, assumed that a nice conference conversation automatically meant a lasting connection, and did not keep pitching. Had he stopped there, he would have been a much happier camper.

But no, our Lorenzo pressed ahead: he decided to contest with Loretta’s decision, adopting the always people-pleasing strategy of questioning her literary judgment. In order to insult her knowledge of the book-buying public more thoroughly, his follow-up included an article implying that no one in the industry knew a book from the proverbial hole in the ground.

Bad move, L. Arguing with an agent’s decision, unless you are already signed with that agent, is always a bad idea. Even if you’re right. Perhaps even especially if you’re right, because agents’ egos tend to get bruised easily.

More to the point, arguing with rejection is not going to turn it into acceptance. Ever. At the agent-seeking stage, this strategy has literally never worked. All it does is impress the agent (or, more likely, her screeners) with the fact that the writer in question is not professional enough to handle rejection well.

And that, my friends, is not an impression at all likely to engender a sympathetic re-read.

I’m sure, however, that you’re all too savvy to follow in Lorenzo’s footsteps, aren’t you? You would never be so blunt, I’m sure, nor would you ever be so dishonest as to write REQUESTED MATERIALS on materials that had not, in fact, been requested. (Since Loretta had not asked Lorenzo to revise and resubmit, her request ended when she stuffed his initial 50 pages into his SASE.)

However, a writer does not necessarily need to go over the top right away to bug an agent with over-persistence. Give some thought to how you can present yourself as easy for an agent to help.

Anne in the present again. The moral, if you’ll forgive my pounding it with a hammer: it is ALWAYS in a writer’s best interest to pitch or query to more than one agent at a time. Always, always, always.

Another set of conference-related object lessons follows tomorrow. Keep up the good work!

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Surviving a conference with your sanity — and energy — in one piece, or, if a stone can smile, so can you

That’s an actual stone in my yard, by the way, one that apparently went out of its way to anthropomorphize for our viewing pleasure. If rocks can be that friendly, it gives me great hope for human beings.

Which is my subtle way of leading into asking: after these last few weeks of posts, are you starting to have dreams yet about pitching?

If they’re not nightmares, and you’re scheduled to pitch at a conference anytime soon, you’re either a paragon of mental health, a born salesperson — or I’ve underemphasized the potential pitfalls. For the purposes of the rest of this series, I’m going to assume that you either ARE waking up in the night screaming or that I haven’t yet explained this adequately.

Hey, it always helps to be prepared.

A technologically-savvy reader wrote in to ask if it was considered appropriate to take notes on a laptop or Blackberry during conference seminars. It’s still not very common — surprising, given how computer-bound most of us are these days — but yes, it is acceptable, under two conditions.

First, if you do not sit in a very prominent space in the audience — and not solely because of the tap-tap-tap sound you’ll be making. Believe it or not, it’s actually rather demoralizing for a lecturer to look out at a sea of heads that are all staring at their laps: are these people bored, the worried speaker wonders, or just taking notes very intensely?

Don’t believe me? The next time you attend a class of any sort, keep your eyes on the teacher’s face, rather than on your notes. I guarantee that within two minutes, the teacher will be addressing half of her comments directly to you; consistent, animated-faced attention is THAT unusual. The bigger the class, the more quickly s/he will focus upon you.

Back to the Blackberry issue. It’s also considered, well, considerate to ask the speaker before the class if it is all right to use any electronic device during the seminar, be it computer or recording device.

Why? Think about it: if your head happens to be apparently focused upon your screen, how is the speaker to know that you’re not just checking your e-mail?

Enough about the presenters’ problems; let’s move on to yours. Do be aware that attending a conference, particularly your first, can be a bit overwhelming. You’re going to want to pace yourself.

“But Anne!” I hear conference brochure-clutching writers out there crying, “The schedule is jam-packed with offerings! I don’t want to miss a thing!”

Yes, it’s tempting to take every single class and listen to every speaker, but frankly, you’re going to be a better pitcher if you allow yourself to take occasional breaks. Cut yourself some slack; don’t book yourself for the entire time.

And make a point of doing something other than lingering in the conference center. Go walk around the block. Sit in the sun. Grab a cup of coffee with that fabulous SF writer you just met. Hang out in the bar that’s never more than 100 yards from any writers’ conference; that tends to be where the already-agented and already-published hang out, anyway.

This is NOT being lax about pursuing professional opportunities: it is smart strategy, to make sure you’re fresh for your pitches. If you can’t tear yourself away, take a few moments to close your eyes and take a few deep breaths, to reset your internal pace from PANIC! to I’m-Doing-Fine.

I know that I sound like an over-eager Lamaze coach on this point, but I can’t overemphasize the importance of reminding yourself to take deep breaths throughout the conference. A particularly good time for one is immediately after you sit down in front of an agent or editor.

Trust me: your brain could use the oxygen right around then, and it will help you calm down so you can make your most effective pitch.

And at the risk of sounding like the proverbial broken record, please remember: writing almost never sells on pitches alone. You are not going to really know what an agent thinks about your work until she has read some of it.

Your goal here is NOT to be discovered on the spot, but to get the industry pro in front of you to ask to read your writing. Period.

Yes, I know: I’ve said this before. And I’m going to keep saying it as long as there are aspiring writers out there who walk into pitch meetings expecting to hear the agent cry, “My God, that’s the best premise since OLIVER TWIST. Here’s a representation contract — and look, here’s my favorite editor now. Let’s see if he’s interested.”

Then, of course, the editor falls equally in love with it, offers an advance large enough to cover New Hampshire in $20 bills, and the book is out by Christmas. As an Oprah’s Book Club selection, of course.

Long-time readers, sing along with me now: this is not how the publishing industry works.

The point of pitching is to skip the querying stage and pass directly to the submission stage. So being asked to send pages is a terrific outcome for this situation, not a distant second place to an imaginary reality.

Admittedly, though, is SO easy to forget in the throes of a pitch meeting. Almost as easy as forgetting that a request to submit is not a promise to represent or publish.

To reiterate: whatever an agent or editor says to you in a conference situation is just a conversation at a conference, not the Sermon on the Mount or testimony in front of a Congressional committee. Everything is provisional until some paper has changed hands.

This is equally true, incidentally, whether your conference experience includes an agent who actually starts drooling visibly with greed while you were pitching or an editor in a terrible mood who raves for 15 minutes about how the public isn’t buying books anymore. Until you sign a mutually-binding contract, no promises — or condemnation, for that matter — should be inferred or believed absolutely.

Try to maintain perspective.

Admittedly, perspective is genuinely hard to achieve when a real, live agent says, “Sure, send me the first chapter,” especially if you’ve been shopping the book around for eons. But it IS vital to keep in the back of your mind that eliciting this statement is not the end of your job as a marketer, because regardless of how much any given agent or editor says she loves your pitch, she’s not going to make an actual decision until she’s read at least part of it.

So even if you are over the moon about positive response from the agent of your dreams, please, I beg you, DON’T STOP PITCHING IN THE HALLWAYS. Try to generate as many requests to see your work as you can.

I’m serious about this. No matter who says yes to you first, you will be much, much happier two months from now if you have a longer requested submissions list. Ultimately, going to a conference to pitch only twice, when there are 20 agents in the building, is just not efficient.

Also, it is VERY much in your interest to send out submissions to several agents at once, rather than one at a time. And no, there is absolutely nothing unethical about this, unless (a) one of the agencies has a policy precluding multiple submissions (rare) or (b) you promised one agent an exclusive. (I would EMPHATICALLY discourage you from granting (b), by the way — and if you don’t know why, please see the EXCLUSIVES TO AGENTS category at right before you even CONSIDER pitching at a conference.)

And don’t worry — I’ll be talking next week about how to cover your proverbial donkey whilst sending out multiple submissions. For now, all you really need to know is that the old saw about agents’ getting insulted if you don’t submit one at a time is absolutely untrue; unless an agent ASKS for an exclusive look at your work, it’s neither expected nor in your interest to act as if s/he has.

So there.

Back to why you should keep on pitching in those hallways: it tends to be a trifle easier to get to yes than in a formal pitch.

Counter-intuitive, isn’t it? Yet in many ways, casual pitches are easier, for one simple reason: time. In a hallway pitch, agents will often automatically tell you to submit the first chapter, in order to be able to keep on walking down the hall, finish loading salad onto their plates, or be able to move on to the next person in line after the agents’ forum.

If the agent handles your type of work, the premise is interesting, and you are polite, they will usually hand you their business cards and say, “Send me the first 50 pages.”

Okay, pop quiz to see who has been paying attention to this series so far: after the agent says this, do you:

(a) regard this as an invitation to talk about your work at greater length?

(b) say, “Gee, you’re a lot nicer than Agent X. He turned me down flat,” and go on to give details?

(c) launch into a ten-minute diatribe about the two years you’ve spent querying this particular project?

(d) thank her profusely and vanish in a puff of smoke?

If you said anything but (d), go back and reread the whole series again — and the entirety of the INDUSTRY ETIQUETTE category at right as well. You need to learn what’s considered polite in the industry, pronto.

In a face-to-face pitch in a formal meeting, agents tend to be more selective than in a hallway pitch. (I know; counterintuitive, isn’t it?) Again, the reason is time. In a ten-minute meeting, there is actual leisure to consider what you are saying, to weigh the book’s merits — in short, enough time to save themselves time down the line by rejecting your book now.

Why might this seem desirable to them? Well, think about it: if you send it to them at their request, someone in their office is ethically required to spend time reading it, right? By rejecting it on the pitch alone, they’ve just saved Millicent the screener 5 or 10 minutes.

Also, sitting down in front of an agent or editor, looking her in the eye, and beginning to talk about your book can be quite a bit more intimidating than giving a hallway pitch — it helps to be aware of that in advance, I find. In a perverse way, a formal pitch can be significantly harder to give successfully than a hallway one.

So get out there and pitch, pitch, pitch! Think of it this way: every time you buttonhole an agent and say those magic first hundred words is one less query letter you’re going to need to send out.

Still hanging in there? Still breathing at least once an hour? Good; I’ll move on.

As a veteran of many, many writers’ conferences all over the country, I can tell you from experience that they can be very, very tiring. Especially if it’s your first conference. Just sitting under fluorescent lights in an air-conditioned room for that many hours would tend to leech the life force out of you all by itself, but here, you will be surrounded by a whole lot of very stressed people while you are trying to learn as much as you possibly can.

As you may have noticed, most of my advice on how to cope with all of this ambient stress gracefully is pretty much what your mother probably said to you when you went to your first party: be polite; be nice to yourself and others; watch your caffeine and alcohol intake, and make sure to drink enough water throughout the day. Eat occasionally.

And you’re not wearing THAT, are you?

Oops, slipped too far into Mom mode. Actually, on the only occasion when my mother actually made that comment upon something I was wearing, she had made the frock in question; she hastened to alter it. For my senior prom: a backless little number in midnight-blue Chinese silk that she liked to call my “Carole Lombard dress,” for an occasion where practically every other girl was going to be wearing something demure and flouncy by Laura Ashley; not what anyone expected the valedictorian to wear. Even with the alterations, most of the male teachers followed me around all night long.

Oh, what a great dress that was. Oh, how inappropriate it would have been for a writers’ conference — or really, for any occasion that did not involve going out for a big night on the town in 1939. But then, so would those prissy Laura Ashley frocks.

Which brings me back to my point (thank goodness).

I wrote on what you should and shouldn’t wear to a conference at some length in an earlier post, but if you find yourself in perplexity when you are standing in front of your closet, remember this solid rule that will help you wherever you go within the publishing industry: unless you will be attending a black-tie affair, you are almost always safe with what would be appropriate to wear to your first big public reading of your work.

And don’t those of you who have been hanging around the industry for a while wish someone had shared THAT little tidbit with you sooner?

To repeat a bit more motherly advice: do remember to eat something within an hour or two of your pitch meeting. I know that you may feel too nervous to eat. but believe me, if you were going to pick an hour of your life for feeling light-headed, this is not a wise choice. If you are giving a hallway pitch, or standing waiting to go into a meeting, make sure not to lock your knees, so you do not faint. (I’ve seen it happen, believe it or not.)

And practice, practice, practice before you go into your meetings; this is the single best thing you can do in advance to preserve yourself from being overwhelmed. As I pointed out yesterday, you will also be surrounded by hundreds of other writers. Introduce yourself, and practice pitching to them.

Better still, find people who share your interests and get to know them. Share a cookie; talk about your work with someone who will understand. Because, really, is your life, is any writer’s life, already filled with too many people who get what we do? You will be an infinitely happier camper in the long run if you have friends who can understand your successes and sympathize with your setbacks as only another writer can.

I know this from experience, naturally. The first thing I said to many of my dearest friends in the world was, “So, what do you write?”

To which the savvy conference-goer replies — chant it with me now, everyone — the magic first hundred words.

In fact, the first people I told about my first book deal — after my s.o. and my mother, of course — were people I had met in precisely this manner. Why call them first? Because ordinary people, the kind who don’t spend all of their spare time creating new realities out of whole cloth, honestly, truly, sincerely, often have difficulty understanding the pressures and timelines that rule writers’ lives.

Case in point: the FIRST words by mother-in-law uttered after hearing that my book had sold: “What do you mean, it’s not coming out until the autumn of 2009? Why the delay?”

This kind of response is, unfortunately, common. I don’t think any writer ever gets used to seeing her non-writer friends’ faces fall upon being told that the book won’t be coming out for a year, at least, after the sale that’s just happened, or that signing with an agent does not automatically equal a publication contract, or that not every book is headed for the bestseller list.

Thought I got off track from the question of how to keep from getting stressed out, didn’t you? Actually, I didn’t: finding buddies to go through the conference process with you can help you feel grounded throughout.

Not only are these new buddies great potential first readers for your manuscripts, future writing group members, and people to invite to book readings, they’re also folks to pass notes to during talks. (Minor disobedience, I find, is a terrific way to blow off steam.) You can hear about the high points of classes you don’t attend from them afterward.

And who wouldn’t rather walk into a room with 300 strangers and one keynote speaker with a new-found chum than alone?

Making friends within the hectic conference environment will help you retain a sense of being a valuable, interesting individual far better than keeping to yourself, and the long-term benefits are endless.

To paraphrase Goethe, it is not the formal structures that make the world fell warm and friendly; friends make the earth feel like an inhabited garden.

So please, for your own sake: make some friends at the conference, so you will have someone to pick up the phone and call when the agent of your dreams falls in love with your first chapter and asks to see the entire book! And get to enjoy the vicarious thrill when your writing friends leap their hurdles, too.

This can be a very lonely business; I can tell you from experience, nothing brightens your day like opening your e-mail when you’re really discouraged to find a message from a friend who’s just sold a book or landed an agent.

Well, okay, I’ll admit it: getting a call from your agent telling you that YOU’ve just sold a book is rather more of a day-brightener. As is the call saying, “I love your work, and I want to represent you.” But the other is still awfully darned good.

One more little thing that will help keep you from stressing out too much: while it’s always nice if you can be so comfortable with your pitch that you can give it from memory, it’s probably fair to assume that you’re going to be a LITTLE bit nervous during your meetings.

So do yourself a favor — write it all down; give yourself permission to read it when the time comes, if you feel that will help you. Really, it’s considered perfectly acceptable, and it will keep you from forgetting key points.

I would advise writing on the top of the paper, in great big letters: BREATHE!

Do remember to pat yourself on the back occasionally, too, for being brave enough to put yourself on the line for your work. As with querying and submitting, it requires genuine guts to submit your ideas to the pros; I don’t think writers get enough credit for that.

In that spirit, I’m going to confess: I have one other conference-going ritual, something I do just before I walk into any convention center, anywhere, anytime, either to teach or to pitch. It’s not as nice or as public-spirited as the other techniques I have described, but I find it is terrific for the mental health. I go away by myself somewhere and play at top volume Joe Jackson’s song Hit Single and Jill Sobule’s (I Don’t Want to Get) Bitter.

The former, a charming story about dumbing down a song so it will hit big on the pop charts, includes the PERFECT lyric to hum walking into a pitch meeting:

And when I think of all the years of finding out
What I already knew
Now I spead myself around
And you can have 3 minutes, too…

If that doesn’t summarize the difference between pitching your work verbally and being judged on the quality of the writing itself, I should like to know what does. (Sorry, Joe: I would have preferred to link above to your site, but your site mysteriously doesn’t include lyrics.)

The latter, a song about complaining, concludes with a pretty good mantra for any conference-goer:

So I’ll smile with the rest, wishing everyone the best
And know the one who made it made it because she was actually pretty good.
‘Cause I don’t want to get bitter
I don’t want to turn cruel

I hum that one a LOT during conferences, I’ll admit. Helpful, I find, when a bestselling author whose agent is her college roommate’s cousin tells a roomful of people who have been querying for the past five years that good writing always finds a home. Perhaps, but certainly not easily.

What you’re trying to do certainly is not easy, or fun, but you can do it. You’re your book’s best advocate. And remember, all you’re trying to do is to get these nice people to take a look at your writing. No more, no less.

It’s a perfectly reasonable request, and you’re going to be terrific at making it, because you’ve been sensible and brave enough to face your fears and prepare like a professional.

Take a deep breath on me, everyone, and keep up the good work!

Posted on - 4 Comments on Working up the nerve to pitch — or to ask pointed questions, for that matter

Working up the nerve to pitch — or to ask pointed questions, for that matter

Sorry to have missed posting yesterday, campers, and during conference season, too: I had a lulu of a migraine, so my activities yesterday were limited to (a) moaning, (b) telling the cats to keep it DOWN, already, and (c) contemplating rolling over, then not doing it. Miserable stuff; I don’t recommend its cultivation.

As my SO (and cats) can attest, a fairly high percentage of my moans were about the fact that I really wanted to post yesterday, because I had planned to talk about a rather important topic for conference season: working up nerve to approach agents to pitch.

And — brace yourselves — to start to think of the pitching process as your interviewing agents as much as their interviewing you.

Okay, perhaps not quite as much, given just how competitive the agent-finding market is these days, but certainly, it’s not a face-to-face meeting to approach uncritically. As, alas, the vast majority of pitchers — and queriers, for that matter — seem to do.

Oh, I’m not saying that it isn’t understandable — undoubtedly, it is. In the flurry of pitching and querying, signing with an agent can start to feel like the end goal, the point at which all of the hard work is going to end, rather than a victory to be celebrated along the way. Yes, you do want an agent to fall in love with your writing — but never forget that the point of having an agent is to market your book.

Before you shout, “Well, duh!” at me, allow me to add that this means it is very much in your interests be considering if the person in front of you is a good bet for helping you meet your ultimate goal of publication, rather than whether you happen to like this person.

Because believe me, the author’s work does not end when the ink dries on the agency contract: its nature merely changes. So you’re going to want to ask some questions about who these people are, what they typically represent, and how they like to work with writers.

Stop cringing — if you’re going to be a successful author, this is CRUCIAL information.

Why? Well, agenting styles are very different: some are very hands-on, line-editing the work they represent, and some prefer to, as the saying goes, “leave the writing to the writers.” Some enjoy explaining the publishing process to their clients, and some are infuriated by it.

It really does behoove everyone concerned, therefore, that such preferences be aired up front.

I know: it’s intimidating, and you don’t want to offend anybody. But remember, these people come to a conference to discover people like YOU. Don’t talk yourself out of approaching them. Yes, the deck is stacked, but that does not mean that it’s impossible to make it: writers find agents at conferences all the time.

Including, incidentally, yours truly. After asking simply mountains of very pointed questions.

Fortunately, you need not wait until your pitching appointment or you have buttonholed an agent in the hallway to ask such questions: most writers’ conferences, including this coming weekend’s Conference That Shall Not Be Named, feature panels where agents and editors talk about their work. Almost universally, the moderator will ask for questions from the audience.

That prospect should make you start rubbing your hands in glee like the villain in a melodrama: here’s a risk-free chance to ask many agents at once about what they like in a book — and in a client.

It’s a golden opportunity — yet much of the time, it’s is squandered with the too-specific question of the conference newbie who thinks this is an invitation to pitch. “Would you be interested,” such a fellow will stand up and ask, “in a book about a starship captain who finds himself marooned on a deserted planet where only mistletoe grows, and his only chance of escape is to court the ancient Druidic gods?”

Now, personally, I would probably want to take a gander at that particular book, if only for giggles, but question time at an agents’ forum is NOT an appropriate venue for pitching.

Let me repeat that, as it may sound a bit strange coming from the fingertips of the queen of the hallway pitch: the agents’ and editors’ forums should NOT be construed as pitch sessions. You should feel free to walk up to the panelists afterward to try out your hallway pitch, but you will make a much, much better impression if you use the question time for, um, questions.

What is likely to happen when our misguided friend above ignores this dictum — as, I assure you, someone invariably does? One of two things, depending upon the mood and generosity level of the agents so approached. If they’re feeling kind, one of them will try to turn this too-specific question into an issue of more general concern, as in, “It’s interesting that you ask that, because the SF market right now is very much geared toward…”

The other, less charitable and more common response is for the agents all to say no and the moderator to ask for the next question from the audience.

Just don’t do it. It will get you talked about negatively in the bar that’s never more than 100 yards from any writers’ conference in North America. Trust me on this one.

A popular variation on this faux pas is a questioner’s standing up, describing his book, and asking how much he could expect to receive as an advance.

From the writer’s point of view, this certainly seems like a reasonable question, doesn’t it? Yet to industry-trained ears, it says very clearly that the asker has not gone to the trouble of learning much about how publishing actually works.

Why is that so evident? Well, in the first place, advances vary wildly. Think about the deal memo: pretty much everything that has to do with the author’s cut is a matter of negotiation.

Which leads to the second point: a book that attracts competitive bidding today may not interest any editor at all six months from now.

So really, when an aspiring writer asks such a question, what an agent tends to hear is, “I want you to predict the market value of a book you know absolutely nothing about, which may or may not be any good, and I expect this advice to be applicable at any time I may try to market this book concept.”

Again: not the best idea.

So how does one use question time correctly, you ask? You’re going to want to keep your question general and, if at all possible, have everyone on the panel answer it, so you don’t appear to be targeting one of them for something he said.

Oh, it happens. It’s pretty to see how quickly agents — who, after all, are in competition with one another just as much as writers are — will rush to defend one of their own.

Another common faux pas is to challenge what an agent on the panel has already said. Often, the writers who go this route will cite another source, for added credibility, “You said X ten minutes ago, but Miss Snark says…”

If you take nothing else I say into the Q&A session, remember this: this question format will not help you win friends and influence people.

Why? Well, no one particularly likes to be contradicted in front of a roomful of people, right? Being told that someone out there is laying down rules of her conduct is far more likely to raise hackles than provide clarification.

And it’s not as though the average agent reads the many writing blogs out there, even if she happens to write one herself. So any name you cite — up to and including Miss S’s, who enjoys at best a mixed reputation amongst agents — is unlikely to seem like an unimpeachable source.

Although should you happen to bump into MY fabulous agent at a conference, you may certainly feel free to preface your remarks to him with, “I really like Anne Mini’s blog,” should you be so moved.

As long, that is, as you did not add immediately thereafter, “…and she says that what you told us before is wrong.” Trust me: as an opening gambit, it just doesn’t work.

So what should you ask that intimidating row of agents? A few suggestions that designed to elicit information you would probably have a hard time gleaning anywhere else — and will generally provoke interesting comments, rather than the usual bleak diagnoses of how tough the market is right now:

“What was the last book each of you picked up at a conference? What made that book stand out from the others you heard pitched?” (I love this question, as it gives pitchers hints about how the agents like to hear a book described; darned useful information.)

“Who is your favorite client, and why?” (This is a question they tend to love, as it enables them to promote a client’s work. Make a great show of writing down names.)

“How long do you stick with a book you really love that’s not selling before you give up on it?” (In many ways, this is the single most important thing to know about an agent with whom you’re considering signing — and it’s an agent-friendly question, because they almost invariably answer it by talking about a pet project that was hard to place, but eventually succeeded.)

“If I were looking to understand what a great first novel from an agent’s point of view read like, what books recently out would you suggest I read?” (Another question that tends to be popular — because, trust me, no agent on earth is going to name a book that s/he DIDN’T represent.)

“How is selling a first-time author’s book different from selling the work of someone more established?” (They’ll like this question less, but it will give you a pretty good idea of who has sold a debut novel lately and who hasn’t.)

“Are you looking for a career-long relationship with a writer when you consider a submission, or are you only thinking about the book in front of you? If you thinking in the long term, how often do you expect your clients to produce new books?” (This last varies a LOT.)

“How much feedback to you give your clients before you submit their books? Do you usually ask for a revision before you send a book out? How much do you like to get involved in the revision process?” (Yes, this is an enormous question, but the agents who never edit at all will usually say so immediately.)

“Is there any kind of book you specifically do NOT want to hear pitched this weekend” (Hey, someone’s got to pull the pin on that grenade. Sometimes they will answer this question unsolicited, however, so do keep an ear out during the forum.)

“I’ve been hearing that many of the big agencies employ submission screeners. How many other people need to read a submission before it will reach your desk — and what kinds of comments to you like to see from them?” (It can be difficult to get an answer to this question — some agents who normally employ screeners pride themselves on reading requested materials from pitchers themselves — but it can reveal quite a lot about the unwritten rules of screening.)

“What’s the worst query letter you ever got, and why?” (This is a great question to ask if you’re not planning to do any hallway pitching, but only intend to query the attending agents after the conference. The responses are usually pretty colorful. It’s also worth asking if they have any automatic red flags for submissions.)

These are pretty fundamental questions, but you are well within your rights to ask them. Every agent has a different representation style, and you will want to know about any pet peeves or preferences before you stick your pages under their respective noses, right?

You’ll be pleased to hear, after all that, that there is really only one question that someone absolutely needs to ask at the editors’ forum — although most of the questions above will work in this context, too. Since most publishing houses now have policies forbidding their editors from picking up unagented work, everyone in the room will be happier in the long run if you just pull the pin on the grenade:

“If you found a fabulous book here at the conference, which of you could sign the author directly, and which of you would have to refer her to an agent?”

Yes, it’s a bit in-your-face, but the fact is, the editors from houses that have this policy tend to assume that pitchers are already aware of it. Asking to know whether you’ll be pitching to someone who could act directly or not can help you streamline your pitching attempts.

These questions will also help you decide to whom to pitch (in the hallways, probably) on a more professional basis than whether the agent or editor struck you as a nice person whilst speaking on the dais. This is not the best criterion to use, and certainly not the best ONLY criterion to use, because:

(a) Most people are rather different when speaking to large groups than one-on-one, which is how a signed writer would be dealing with them; your first impression might not be an accurate one.

(b) Agent and editor fora tend to be rather early in the morning, and folks in the arts are often not morning people (see conclusion on previous point).

(c) The pro who comes across as nastiest may in fact just be trying to save writers some chagrin. Telling the hard truth from a podium is not usually conducive to popularity, but the truth about the publishing industry is what you paid to come to the conference to hear, right?

(d) The pro who just oozes affection for writers and good writing may not have the best track record for picking up clients. (Of which, more in a couple of days.)

Finding out more about these people’s personal tastes and professional interests is also just good manners — and this is an industry where manners do count to a surprisingly great extent. From a more self-interested perspective, wouldn’t you rather learn in an impersonal forum that Agent A isn’t remotely interested in your kind of book than during a face-to-face, one-on-one meeting?

Of course you would. See why I was so adamant about your picking a book category?

Once you have figured out which agents and editors from small houses (again, all of the major US publishers currently have policies against picking up unagented authors) represent books in your category and like your type of voice (not always the same thing, in practice), try to get appointments with ALL of them.

Standing by the appointment desk and listening for cancellations is a good way to do this — although fair warning: this does tend to annoy the volunteers manning the appointment desk. If you can’t get appointments, try to pitch to them in the hallways.

I felt your chest seize up, but please, don’t be afraid: you’re there to learn how to market your work better, and they are there to pick up new writers. You are not a second-class citizen begging the nobility for a favor, as so many first-time pitchers seem to think: you are trying to find the best collaborators for your writing career.

As Francis I of France put it: “The sun shines for me as for others. I should very much like to see the clause in Adam’s will that excludes me from a share of the world.”

You deserve to be heard, in short. Don’t let ‘em intimidate you.

But if you DO find yourself too intimidated to walk up to someone in the industry and gasp out your magic first hundred words, do not despair: that information you gathered at the agents and editors’ forum will still serve you well. After the conference, you can query ALL of them — or at least the ones on your narrowed-down list.

And do you know what I would do in your quivered-in shoes? I would go ahead and write the name of the conference on the outside of the envelope or put it in the subject line an e-mailed query.

Why? Because in most agencies, conference-goers are regarded as a bit savvier than the average querier; their queries, therefore, tend to be taken a bit more seriously AND read with greater attention. So it’s well worth your while.

Oh, and for those of you who will be pitching this weekend and are already determined to ignore my advice about waiting until after my submission packet series next week to send off requested materials: make sure to write REQUESTED MATERIALS in great big letters on the outside of the envelope or place it in the subject line of your e-mail, for the reasons above.

Assuming, of course, that an agent or editor DID request those materials. Don’t scrawl it otherwise.

Tomorrow, a few hints on maintaining your energy throughout what can be a pretty exhausting event — that is, if my head remains clear. Keep up the good work!

Posted on - 6 Comments on Enough of this serious, practical information about pitching — what about the frivolous stuff?

Enough of this serious, practical information about pitching — what about the frivolous stuff?

As we head into the final days of prep before the Conference That Shall Not Be Named (which happens to be my local one), I’m feeling pretty good about our collective level of pitch preparedness, aren’t you? We’ve covered acres of ground over the last few weeks: we’ve gone over how to narrow down your book’s category (June 26-27), figured out who your target market is (June 27-28), brainstormed selling points for your book (June 29-July 1) and a platform for you (June 19, July 1, July 6), and constructed a snappy keynote statement (July 1-2). We’ve practiced introducing ourselves and our work with the magic first 100 words (July 2), learned to keep it pithy with the elevator speech (July 3-6), and to be ready for the happy accidents chance may provide with a hallway pitch (July 7-8).

Finally, we’ve spiced up your pitch with great details (July 9, 11), and pulled it all together into an attention-grabbing formal 2-minute pitch (July 10, 12, 13, 14). Not only that, but we’ve talked about forming realistic expectations (June 20-21; July 12-13), dealing with some of the bogeymen that frighten pitchers (June 20, 21, 24; July 6 and 9), including what to do if a pitch session goes hideously awry (June 24);

Since we’ve all been so very good for so very long, I have a fun-but-practical topic for today: what materials should you bring with you to a conference — and, more importantly, to your agent and editor meetings?

Other than good, strong nerves, an iron stomach, and faith that your book is the best literary achievement since MADAME BOVARY, of course.

At minimum, you’re going to want a trusty, comfortable pen and notebook with a backing hard enough to write upon, to take good notes. You’ll also want to bring all of the paperwork the conference organizers sent you, including a copy of your conference registration, information about your agent and/or editor appointments, and tickets to any dinners, luncheons, etc. for which you may have paid extra (as, alas, one almost invariably does now at literary conferences).

Do NOT assume that the conference organizers will have this information on hand — remember, most writers’ conferences are organized by hard-working volunteers; details occasionally fall through the cracks –or even access to their computers to double-check. Few literary conferences are held in the offices or homes of the organizers, after all, and while being able to get into the dinner where you paid $60 to hear the keynote speaker may be vitally important to you, the volunteers on site will probably neither have the time nor the inclination to run home to double-check a misprinted list of attendees.

All of which is to say: if you registered electronically, make sure to bring a hard copy of the confirmation. And if everything goes perfectly when you check in, please remember to thank the volunteer who helped you.

As my grandmother used to say: manners cost nothing.

While you’re printing things out, go ahead and produce a hard-copy confirmation of your hotel reservation as well, if you’re not attending a conference that permits you to sleep in your own bed at night. I hate to be the one to break it to you, but it is not at all unheard-of for a hotel hosting a conference to over-book.

Also, it’s a good idea to bring a shoulder bag sturdy enough to hold all of the handouts you will accumulate and books you will buy at the conference. This is not an occasion for a flimsy purse.

Don’t underestimate how many books you may acquire. It’s rare that a literary conference doesn’t have a room devoted to convincing you to buy the collected works of conference speakers, local writers, and the folks who organized the conference. (At the Conference That Shall Not Be Named, for instance, only organization members’ and conference presenters’ work are typically featured.)

Don’t expect any discounts — because the conference typically gets a cut of sales, offering a members’ discount seldom seems to occur to organizers — but it’s usually child’s play to get ’em signed. Even if the author is not hovering hopefully behind a pile of his literary output, if he’s at the conference at all, he’s going to be more than happy to autograph it. Don’t be shy about walking up to ‘em in hallways and after speeches to ask; this is basic care and feeding of one’s readership.

Do be aware, though, that when major bookstore chains organize these rooms (and at large conferences, it’s often a chain like Barnes & Noble), they often take an additional payment off the top, so a self-published author may well make less per book in such a venue.

This is not to say that you should hesitate to purchase a book from the writer with whom you’ve been chatting in the book room for the last half an hour. You should. However, if the book is self-published, you might want to ask the author if s/he would prefer for you to buy it elsewhere.

Speaking of requests folks in the industry are thrilled to get, if you are struck by a particular agent or editor, you can hardly ask a more flattering question than, “So, are there any books for sale here that you worked upon? I’d like to read a couple, to get a sense of your taste/style/why on earth anyone would want to spend years on end editing books about horses and flamingos.”

By the way, at a conference that offers an agents’ or editors’ panel (and most do), do not even CONSIDER missing it. Attendees are expected to listen to what the agents and editors are seeking at the moment and — brace yourself for this — it does not always match what was said in the conference guide blurb.

There was a reason that I used to post the recent sales of agents and editors scheduled to attend the Conference That Shall Not Be Named: tastes change. So does the market. But blurbs tend to get reused from year to year.

No comment — except to say that you will be a much, much happier camper if you keep an ear cocked during the agents’ and editors’ fora to double-check that the agent to whom you were planning to pitch a vampire romance isn’t going around saying, “Heavens, if I see ONE more vampire romance…”

In addition to noting all such preferences in my notebook, I always like to carry a few sheets of blank printer paper in my bag, so I can draw a diagram of the agents’ forum, and another of the editors’, to keep track of who was sitting where and note a few physical characteristics, along with their expressed preferences in books.

Why do I do this? Well, these fora are typically scheduled at the very beginning of the first full day of the conference — a very, very long day.

By the time people are wandering into their appointments at the end of the second day, dehydrated from convention hall air and overwhelmed with masses of professional information, I’ve found that they’re often too tired to recall WHICH editor had struck them the day before as someone with whom to try to finagle a last-minute appointment.

Being able to whip out the diagrams has jogged many a memory, including mine. It’s also a great help a month or two after the conference, to help you remember which of the dozen agents who spoke struck you as worthwhile to query instead of pitching, and which left you with the impression that they eat books, if not aspiring writers, for breakfast.

On my diagrams, the latter tend to be depicted with horns, pitchfork, and tail. But that’s just me.

I always, always, ALWAYS advise writers to bring bottled water to conferences — even to ones where the organizers tend to be very good about keeping water available. A screw-top bottle in your bag can save both spillage and inconvenience for your neighbors.

Why? Well, when you’re wedged into the middle of a row of eager note-takers in a classroom, it’s not always the easiest thing in the world to make your way to the table with the pitcher on it, nor to step over people’s legs with a full glass in your hand.

If I seem to be harping on the dehydration theme, there’s a good reason: every indoor conference I have ever attended has dried out my contact lenses, and personally, I prefer to meet people when my lenses are not opaque with grime.

I’m wacky that way. If your eyes dry out easily, consider wearing your glasses instead.

Even if you have perfect vision, there’s a good reason to keep on sippin’. If you are even VAGUELY prone to nerves — and who isn’t, while preparing to pitch? — being dehydrated can add substantially to your sense of being slightly off-kilter. You want to be at your best. Lip balm can be helpful in this respect, too.

Both conferences and hotels, like airports, see a lot of foot traffic, so the week leading up to the conference is NOT the time to skip the vitamins. I go one step further: at the conference, I dump packets of Emergen-C into my water bottle, to keep my immune system strong.

If this seems like frou-frou advice, buttonhole me at a conference sometime, and I’ll regale you with stories about nervous pitchers who have passed out in front of agents. Remember, if you find yourself stressed out:

-Take deep breaths.

-Don’t lock your knees when you’re standing.

-If you need to sit down, say so right away, no matter who happens to be standing in front of you.

-Don’t drink too much coffee, tea, or alcohol.

-If you’re feeling nervous or scared, talk about it with some nice person you met in the hallway, rather than keeping it bottled inside.

Trust me, this is a time to be VERY good to yourself. A conference should not be an endurance test. If I had my way, the hallways at any pitching conference would be lined with massage chairs, to reduce people’s stress levels.

While I’m sounding like your mother, I shall add: don’t try to pitch on an empty stomach.

I’m VERY serious about this — no matter how nervous you are, try to eat something an hour or so before your pitch appointment. When I ran the Pitch Practicing Palace (a safe space for those new to the game to run their pitches by agented writers BEFORE trying them out on an agent or editor, to weed out potential problems), I used to keep a bowl of candy on hand, because so few pitchers had remembered to feed themselves.

Trust me, even if your stomach is flipping around like the Flying Wallendas on speed, you’ll feel better if you eat something. If you are anticipating doing a lot of hallway pitching, or dislike the type of rubber chicken and reheated pasta that tends to turn up on conference buffets, you might want to conceal a few munchies in your bag, to keep yourself fueled up.

It’s also not a bad idea to bring along some mints, just in case you start to feel queasy. As a fringe benefit, the generous person with the tin of Altoids tends to be rather popular in the waiting area near the pitching appointments.

Since you will most likely be sitting on folding chairs for many, many hours over the course of the conference, you might want to bring a small pillow. I once attended a conference where instead of tote bags, the organizers distributed portable seat cushions emblazoned with the writers’ organization’s logo.

You should have heard the public rejoicing.

In the spirit of serious frivolity, I’m going to make another suggestion: carry something silly in your bag, a good-luck charm or something that will make you smile when your hand brushes against it. It can work wonders when you’re stressed, to have a concealed secret.

Honest, this works. I used to advise my university students to wear their strangest underwear on final exam day, for that reason — it allowed them to know something that no one else in the room knew.

(It also resulted in several years’ worth of students walking up to me when they turned in their bluebooks and telling me precisely what they were wearing under those athletic department sweats — and, on one memorable occasion, showing me à la Monica Lewinsky. Allegedly. So I say from experience: resist the urge to share; it’s disconcerting to onlookers.)

If you suspect you would be uncomfortable wearing your 20-year-old Underroos or leather garter belt (sorry; you’re going to have to find your own link to that) under your conference attire, a teddy bear in your bag can serve much the same purpose. Anything will do, as long as it is special to you.

So far, my advice has been concerned with your comfort and welfare. From here on out, the rest of today’s tips will be all about networking.

That’s right, I said networking. Conferences are about CONFERRING, people.

Because you will, we hope, be meeting some God-awfully interesting at your next writers’ conference, you will want to bring some easily transferable pieces of paper with your contact information printed on it: a business card, for instance, or comparably sized sheets from your home printer.

I mention this now, so you may prepare in advance. Having to scrabble around in your tote bag for a stray scrap of paper upon which to inscribe your vitals every time you meet someone nice gets old FAST.

Besides, if you file a Schedule C to claim your writing as a business, the cost of having the cards made is usually tax-deductible — and no, in the US, you don’t necessarily have to make money as a writer in every year you file a Schedule C for it. Talk to a tax advisor experienced in working with artists. Heck, all of those books you buy might just be deductible as market research.

Seriously, it is VERY worth your while to have some inexpensive business cards made, or to print some up at home, for two excellent reasons. First, it’s always a good idea to be able to hand your contact info to an agent or editor who expresses interest in your work. They don’t often ask for it, but if they do — in a situation, say, where an editor from a major press who is not allowed to pick up an unagented book REALLY wants to hook you up with an agent — it’s best to be prepared.

Second, unless you make a point of sitting by yourself in a corner for the entire conference, you are probably going to meet other writers that you like — maybe even some with whom you would like to exchange chapters, start a writers’ group, or just keep in contact to remind yourself that we’re all in this together.

The easier you make it for them to contact you, the more likely they are to remain in contact. It’s just that simple.

I would urge you to avoid the extremely common mistake of walking into ANY writers’ gathering thinking that the only people it is important for you to meet are the bigwigs: the agents, the editors, the keynote speakers. It requires less energy to keep to yourself, true, but it is a tad elitist, not to say short-sighted: in the long run, casting a wider acquaintance net will pay off better for you.

For one very, very simple reason: the more writer friends you have, the easier it is to learn from experience.

Why make your own mistakes, when you can learn from your friends’, and they from yours? What better source for finding out which agents are really nice to writers, and which are not? And who do you think is going to come to your book signings five years from now, if not that nice writer with whom you chatted about science fiction at lunch?

Obviously, if you can swing a one-on-one with the keynote speaker, go for it — I once spent several hours stranded in a small airport with Ann Rule, and she is an absolutely delightful conversationalist. Especially if you happen to have an abnormally great interest in blood spatter patterns. But I digress.

But try not to let star-watching distract you from interacting with the less well-known writers teaching the classes — who are there to help YOU, after all — or the writer sitting next to you in class. I have met some of the best writers I know by the simple dint of turning to the person rummaging through the packaged teas on the coffee table and saying, “So, what do you write?”

Don’t tell me that you’re too shy to handle this situation — I happen to know that you have a secret weapon. Remember those magic first hundred words? This is the time to use ’em.

Believe me, it’s worth doing. Someday, some of your fellow conference attendees are going to be bigwigs themselves — realistically, can you rule out the possibility that the person sitting next to you in the session on writer’s block ISN’T the next Stephen King? — and don’t you want to be able to say that you knew them when?

And even if this were not true (but it is), writing is an isolating business — for every hour that even the most commercially successful writer spends interacting with others in the business, she spends hundreds alone, typing away. The more friends you can make who will understand your emotional ups and downs as you work through scenes in a novel, or query agents, or gnaw your fingernails down to the knuckle, waiting for an editor to decide whether to buy your book, the better, I say.

No, but seriously, folks, even the most charmed writer, the one with both the best writing AND the best pure, dumb luck, has days of depression. Not all of us are lucky enough to live and work with people who appreciate the necessity of revising a sentence for the sixth time. Writers’ conferences are the ideal places to find friends to support you, the ones you call when your nearest and dearest think you are insane for sinking your heart and soul into a book that may not see print for a decade.

So stuff some business cards into your conference bag along with a folder containing several copies of your synopsis AND five copies of the first five pages of your book, as a writing sample.

Why five pages, specifically? Well, not all agents do this, but many, when they are seriously taken with a pitch, will ask to see a few pages on the spot, to see if the writing is good enough to justify the serious time commitment of reading the whole book.

Having these pages ready to whip out at a moment’s notice will make you look substantially more professional than if you blush and murmur something about printing it out, or simply hand the agent your entire manuscript.

Don’t, however, bother to bring your entire manuscript with you to the conference, UNLESS you are a finalist in one of the major categories. You will never, ever, EVER miss an opportunity by offering to mail or e-mail it instead.

In fact, agents almost universally prefer it. This is often true, bizarrely, even if they insist that they want to read it on the airplane home.

Why the exception for the contest finalists? Well, agents tend to be pretty competitive people. The primary reason that an agent would ask for the whole thing right away, in my experience, is if he is afraid that another agent at the conference will sign you before he’s had a chance to read it — and the writers who tend to be the objects of such heart-rending scenes of jealousy are almost invariably those sporting blue ribbons.

So while I have known agents to read a chapter or two of the winners’ work in their hotel rooms, the chances of its happening in the normal run of a pitch day are roughly the same as finding the complete skeleton of a dinosaur in your back yard.

It could happen — but it doesn’t really make sense to plan your life around a possibility that remote.

Otherwise, don’t hurt your back lugging the manuscript box around; the sample will do just as well. And no, don’t bother to bring an electronic copy of your book — it’s actually considered rather rude to hand out CD-ROMs willy-nilly.

Why? Well, because not everyone is as polite as my lovely readers. It’s not at all uncommon for a total stranger to come charging up to an agent, editor, or someone like yours truly at a conference, shove a soft copy into our astonished hands, and disappear, calling back over her retreating shoulder, “My contact information’s on there, so you can let me know what you think of it.”

Without exception, electronic media presented in this manner ends up in the trash, unread.

Why? Well, apart from the general impoliteness involved in insisting that just because someone is in the industry, s/he has an obligation to read every stranger’s work, there’s also the very real risk that a stranger’s disk is going to be infected with a computer virus; it would be rather imprudent even to try to check out its contents.

Even if the recipient happened to have a really, really good firewall, this method also conveys a tacit expectation that the recipient is going to go to the trouble and expense of printing the book out — or risk considerable eyestrain by reading an entire book onscreen. Not very likely.

These days, if an agent or editor wants an electronic copy of your book, s/he will ask you to e-mail it. Trust me on this one.

Regardless, your 5-page sample should be in hard copy. If you feel that an excerpt from the end of the book showcases your work better, use that, but if you can at all manage it, choose the first five pages of the book as your sample — it just exudes more confidence in your writing, as these are the first pages a screener would see in a submission.

From the writer’s POV, the sole purpose of the writing sample is to get the agent to ask you to send the rest of the book, so although I hammer on this point about twice a month here, I’m going to say it again: as with everything else you submit to any industry pro, make sure that these pages are impeccably written, totally free of errors, and in standard format.

Seriously, this is not a moment when you want your pages to cry out, “The author’s unfamiliar with the standards of the industry!”

If the fact that there IS a standard format for manuscripts — and that it does NOT resemble the formatting of published books — is news to you, rush into the archives at right immediately, and take a gander at the STANDARD FORMAT BASICS and STANDARD FORMAT ILLUSTRATED categories at right. Or you could simply hold off on showing anything to anyone in the industry for a couple of weeks, until I’ve gone over these topics again.

Stop groaning, long-time readers; we all could use a refresher from time to time. As long as I am writing this blog, no reader of mind is going to have his or her work rejected simply because s/he didn’t know what the rules of submission were.

For the rest of this week, I shall be wrapping up the last loose ends of conference lore and etiquette, before moving on to how to put together a submission packet (you didn’t think I’d let you jump into THAT alligator pit all by yourself, did you?), how to apply the skills you’ve learned in this pitching series to query letters (ditto) — then finally, restfully, coming back to what we all love best, issues of craft, just about the time that the publishing industry will be heading off on its yearly collective vacation.

Never a dull moment here at Author! Author! Keep practicing those pitches, avoid dehydration like the plague, and keep up the good work!

Posted on - 8 Comments on Le jour de gloire est arrivé!

Le jour de gloire est arrivé!

Happy Bastille Day, everyone!

Somehow, it seems appropriate that at the end of a series about building the pitch, brick by brick, we should be celebrating the anniversary of a whole lot of very fed-up people’s having torn down, brick by brick, that famous prison at 232 Rue Saint-Antoine. And that it should be the same day that I discovered, when a reader’s question caused me to take a gander at the offerings at the Conference-That-Shall-Remain-Nameless, a bit of advice to writers to limit their pitches to a single sentence.

Quoth our own Thomas Jefferson (himself a lifelong fan of liberté, égalité, et fraternité AND writers), “I have sworn upon the altar of God eternal hostility against every form of tyranny over the mind of man.”

Yesterday, I tackled a reader’s question about pitching a novel that features multiple protagonists. Since I had a lot to say on the subject, I didn’t quite finish — but conveniently enough, the part I left for today dovetails nicely with a few other readers’ concerns about what should and shouldn’t make its way into the formal 2-minute pitch.

Last time, I went over a few reasons that it’s a better idea to pitch the overall story of a multiple perspective book, rather than try to replicate the various protagonists’ personal story arcs. It tends to be substantially less confusing for the hearer this way, but there’s another very good reason not to overload the pitch with too much in-depth discussion of HOW the story is told, rather than what the story IS.

Writers very, very frequently forget this, but the author is not the only one who is going to have to pitch any given book.

Think about it. A writer has chosen the multiple POV narrative style because it fits the story she is telling, presumably, not the other way around, right? That’s the writer’s job, figuring out the most effective means of telling the tale. That doesn’t change the fact that in order for an agent to sell the book to an editor, or the editor to take the book to committee, he’s going to have to be able to summarize the story.

That’s right — precisely the task all of you would-be pitchers out there have been resenting for a month now.

If the story comes across as too complex to be able to boil down into terms that the agent or editor will be able to use to convince others that this book is great, your pitch may raise some red flags.
So it really does behoove you not to include every twist and turn of the storyline — or every point of view.

If you really get stuck about how to tell the overarching story, you could conceivably pick one or two of the protagonists and present his/her/their story/ies as the book, purely for pitching purposes.

“But Anne,” I hear some of you upright souls cry, “isn’t that misleading?”

Not really. Remember, the point of the pitch is NOT to distill the essence of the book: it is to convince the agent or editor to ask to READ it.

No one on the other side of the pitching table seriously expects to learn everything about a book in a 2-minute speech. If they could, how much of a storyline could there possibly be? Why, in fact, would it take a whole book to tell it?

“But Anne,” the upright whimper, “I don’t want to lie. Won’t I get in trouble for implying that my book has only two protagonists when it in fact has twelve?”

Trust me, this strategy is not going to come back and bite you later, at least not enough to fret over, because frankly, it would require the memory banks of IBM’s Big Blue for a pitch-hearer to recall everything he heard over the average conference period. After an agent or editor has heard a hundred pitches at a conference this weekend, and two hundred the weekend after that, he’s not going to say when he receives your submission, “Hey! This has 4 more characters than the author told me it did!”

I know, I know: we all want to believe that our pitches are the exception to this — naturally, the agent of our dreams will remember every adjective choice and intake of breath from OUR pitches, as opposed to everyone else’s. But that, my dears, is writerly ego talking, the same ego that tries to insist that we MUST get our requested submissions out the door practically the instant the agent or editor’s request for them has entered our ears.

In practice, it just isn’t so.

And shouldn’t be, actually, in a business that rewards writing talent. Given the choice, it’s much, much better for you if the agent of your dreams remembers what you said in your submission than what you said in your 10-minute meeting.

As to the question of being misleading…well, I’ll get back to the desirability of telling the truth, the whole truth, and nothing but the truth a little later in this post. For now, let’s move on to the next reader question.

Insightful long-term reader Janet wrote in some time ago to ask how to handle the rather common dilemma of the writer whose local conference happens whilst she’s in mid-revision: “What do you do when you realize that you might have to change the structure of the novel? Pitch the old way?”

I hear this question all the time during conference season, Janet, and the answer really goes back to the pervasive writerly belief I touched upon briefly above, the notion that an agent or editor is going to remember any given pitch in enough detail a month or two down the road to catch discrepancies between the pitch and the book.

Chant it with me now, experienced pitchers: they’re going to be too tired to recall every detail by the time they get on the plane to return to New York, much less a month or two from now, when they get around to reading your submission.

Stop deflating, ego — this isn’t about you. It’s about them.

Remember last week, when I was talking about pitch fatigue? At a conference, the average agent or editor might be hearing as many as hundred pitches a day. Multiply that by the number of days of the conference — multiply THAT by the number of conferences a particular agent or editor attends in a season, not to mention the queries and submissions she sees on a daily basis, and then you can begin to understand just how difficult it would be to retain them all.

I hate to bruise anyone’s ego, but now that you’ve done the math, how likely is it that she’s going to retain the specifics of, say, pitch #472?

But you shouldn’t fret about that, because — pull out your hymnals, long-term readers — the purpose of ANY book pitch is to get the agent or editor to ask to read it, not to buy the book sight unseen. Since that request generally comes within a few minutes of the writer’s uttering the pitch, if it’s going to come at all, what you need to do is wow ‘em in the moment.

Although it IS nice if yours is the pitch that causes an agent to scrawl in her notes, “Great imagery!”

The upside: you don’t really need to worry if your story changes between the time you pitch or query it and when you submit the manuscript pages. That’s par for the course. Writers rewrite and restructure their books all the time; it’s not considered particularly sinister.

That being said, your best bet in the case of a book in the throes of change is to tell the story that you feel is the most compelling. If you haven’t yet begun restructuring, it will probably be the old one, as it’s the one with which you are presumably most familiar, but if you can make a good yarn out of the changes you envision, it’s perfectly legitimate to pitch that instead.

It really is up to you. As long as the story is a grabber.

The final questions du jour, which the various askers have requested be presented anonymously, concern the ethics of not mentioning those aspects of the book one is afraid might negatively influence a pitch-hearer’s view of the book. I refer, of course, to the book’s length and whether it is actually finished on the day of your pitching appointment.

Let me take the second one first, as it’s easier to answer. There is a tacit expectation, occasionally seen in print in conference guides, that a writer will not market a novel until it is complete, because it would not be possible for an agent to market a partial first novel.

So it would most definitely be frowned-upon to pitch a half-finished book that might take a year or two to polish off — unless, of course, the book in question is nonfiction, in which case you’d be marketing it as a book proposal, not as an entire manuscript, anyway. (Yes, even if it’s a memoir; although some agents do prefer to see a full draft from a previously unpublished writer, the vast majority of memoirs are still sold in proposal form.)

Like so many of the orders barked at conference attendees, however, the expectation of market-readiness has mutated a bit in translation. You’re most likely to hear it as the prevailing wisdom that maintains you should have a full draft before you pitch BECAUSE an agent or editor who is interested will ask you for the entire thing on the spot.

As in they will fly into an insensate fury if you’re not carrying it with you at the pitch meeting.

But as I have mentioned earlier in this series, that doesn’t happen all that often anymore (and the insensate fury part never happened in the first place). 99.9% of the time, even an agent who is extremely excited about a project will prefer that you mail it — or e-mail it.

I’ll bring this up again when I go over submission packets next week — so PLEASE, if you’re pitching this weekend, hold off on sending anything until we’ve had a chance to go over the most frequent submission mistakes — but I always advise my clients and students not to overnight anything to an agency or publishing house unless the receiving party is paying the postage.

Yes, even if an agent or editor asks you to overnight it.

I heard that horrified gasp out there, but the fact is, it’s a myth that overnighted manuscripts get read faster — yes, even if the agent asked you to send it instantly. FedEx and other overnight packaging is just too common to attract any special notice in a crowded mailroom these days.

If you’re worried about speed, Priority Mail (which gets from one location to another within the US in 2-3 days) is far cheaper — and if you write REQUESTED MATERIALS in great big letters on the outside of the package, might actually get opened sooner than that spiffy-looking overnight mail packet.

Besides, even if you did go to the trouble and expense to get your manuscript onto the requester’s desk within hours of the request, it can often be months before an agent reads a manuscript, as those of you who have submitted before already know. Which means, in practical terms, that you need not send it right away.

And that, potentially, means that a savvy writer could buy a little time that could conceivably be used for revision. Or even writing.

Catching my drift here? After all, if you’re going to mail it anyway…and pretty much everyone in the industry is gone on vacation between the second week of August and Labor Day…and if you could really get away with sending requested materials anytime between now and Christmas…and if they’ve asked for the first three chapters only…

Or, to put it in querying terms: if the agencies are going to take a month to respond to my letter…and then ask for the first 50 pages…and that has to get by a couple of screeners before they can possibly ask for the rest?

Starting to get the picture? Naturally, I would never advise anyone to pitch a book that isn’t essentially done, but the fact is, it may well be months before the person sitting across the table from you in a pitch meeting asks to see the entire manuscript.

And you know what? You’re under no obligation to send it out instantly, even then.

Although I would not encourage any of you to join the 40% of writers who are asked to submit requested materials but never do, anyone who has ever written a novel can tell you that where writing is concerned, there is finished — as in when you’ve made it all the way through the story and typed the words THE END on the last page — and then there is done — as in when you stop tinkering with it.

Then there’s REALLY done, the point at which you have revised it so often that you have calculated the exact trajectory of the pen you will need to lob toward Manhattan to knock your agent or editor in the head hard enough to get him to stop asking for additional changes.

And then there’s REALLY, REALLY done, when your editor has changed your title for the last time and has stopped lobbying for you to transform the liberal lesbian sister into a neo-conservative professional squash player who wrote speeches for Ronald Reagan in his spare time.

But frankly, from the point of view of the industry, no manuscript is truly finished until it is sitting on a shelf in Barnes & Noble. Until the cover is attached to the book, it is an inherently malleable thing.

The fact that everyone concerned is aware of this, I think, renders a bit of sophistry on the writer’s part over the question of whether a manuscript is completed somewhat pardonable.

This does NOT mean, however, that it is in your best interests to waltz into a pitch meeting and ANNOUNCE that the book isn’t finished yet — and because agents and editors are, as a group, perfectly aware that writers are prone to levels of tinkering that would make Dante’s inferno appear uncomplex, it’s actually not a question that gets asked much.

If you are asked? Sophistry, my dears, sophistry: “I’m not quite happy with it yet, but I’m very close.”

You are close to finishing it, aren’t you?

I’m sensing that the hands that shot into the air a dozen paragraphs ago are waving frantically by now. “Um, Anne?” the observant owners of those hands cry. “What do you mean, pretty much everyone in the industry is gone on vacation between the second week of August and Labor Day? I’m going to a conference two weeks from now — surely, despite what you said above about not needing to overnight my submission, I have to send out requested materials immediately?”

No, actually — it means that it might behoove you to tinker with them (see distinctions amongst types of doneness above) until after the mass exodus from Manhattan is over. Because, really, do you WANT your submission to be the last one Millicent needs to read before she can head out the door to someplace cooler than sweltering New York?

Naturally, there are exceptions to the closed-until-after-Labor-Day norm; many agencies arrange to have one agent remain on-site, in case of emergencies. But since editorial offices tend to clear out then, too, it would be a kind of quixotic time to be pitching a book: even if an editor loved it, it would be well-nigh impossible to gather enough bodies for the necessary editorial meeting to acquire it.

(If all that sounded like Greek to you, and you’re not particularly conversant with the tongue of ancient heroes, you might want to take a gander at the AFTER YOU LAND AN AGENT category on the list at right, as well as the WHEN ARE THE BEST AND WORST TIME TO QUERY? sections.)

The question of length is a bit more tortured, as it tends to generate a stronger knee-jerk response in pitches and query letters than the question of submission timing. Or so I surmise, from the response to the inevitable moment at every writers’ conference I have ever attended when some stalwart soul stands up and asks how long a book is too long.

And without fail, half the room gasps at the response.

I hesitate to give limits, for fear of triggering precisely the type of literalist angst I deplored a couple of days ago, but here are a few ballpark estimates. Currently, first novels tend to run in the 65,000 – 100,000 word range — or, to put it another way, roughly 250 – 400 pages. (That’s estimated word count, by the way, 250 x # of pages in Times New Roman, standard format. For the hows and whys of estimation vs. actual word count, please see the WORD COUNT category at right.)

So if your book runs much over that, be prepared for some unconscious flinching when you mention the length. Standards do vary a bit by genre, though — check the recent offerings in your area to get a general sense.

And remember, these are general guidelines, not absolute prohibitions. Few agency screeners will toss out a book if it contains a page 401. Do be aware, though, that after a book inches over the 125,000 word mark (500 pages, more or less), it does become substantially more expensive to bind and print. (For more on this point, please see the rather extensive exchange in the comment section of a recent post.)

If at all possible, then, you will want to stay under that benchmark.

And not just for marketing reasons, or at any rate not just to preclude the possibility of an instinctive response to a book’s length. If a manuscript is too long (or too short, but that is rarer since the advent of the computer), folks in the industry often have the same response as they do to a manuscript that’s not in standard format: they assume that the writer isn’t familiar with the prevailing norms.

And that, unfortunately, usually translates into the submission’s being taken less seriously — and often, the pitch or query as well.

If your book IS over or under the expected estimated length for your genre, you will probably be happier if you do not volunteer length information in either your pitch or your query. This is not dishonest — neither a pitcher nor a querier is under any actual obligation to state the length of the manuscript up front.

I’m not recommending that you actually lie in response to a direct question, of course — but if the question is not asked, it will not behoove you to offer the information. Remember, part of the art of the pitch involves knowing when to shut your trap. You will not, after all, be hooked up to a lie detector throughout the course of your pitch.

Although that would be an interesting intimidation strategy, one I have not yet seen tried on the conference circuit. Given the current level of paranoia aimed at memoirists, I wouldn’t be at all surprised to see it come into fashion.

Yes, I know, many experts will tell you that you MUST include word count in your query, but as far as I know, no major agency actually rejects queries where it’s not mentioned. Some agents will say they like to see it, for the simple reason that it makes it easier to weed out the longest and the shortest manuscripts — but if your book would fall into either of those categories, is it really in your interest to promote a knee-jerk rejection?

Whew! We covered a lot of ground today, didn’t we? Well, the path to glory has never been an easy one, right?

Marchons! Marchons! Or, to put it in more familiar terms, keep up the good work!

Posted on - No Comments on Building blocks of the pitch: but what if I’m pitching a book with multiple protagonists? Huh? Huh?

Building blocks of the pitch: but what if I’m pitching a book with multiple protagonists? Huh? Huh?

Yesterday’s post about hyper-literalism lifted a weight off my weary shoulders, campers: at this point in my long and checkered career, I feel like the kid who pointed out that the emperor was slightly under-dressed. It does become rather a strain, conference after conference, year after year, not to stand in the back of the room and bellow, “But don’t knock yourself out following that advice to the letter!”

I guess it’s a corollary of what I find myself saying here every few months: it’s honestly not a good idea to take anyone’s word as Gospel, even if the speaker purports to be an expert.

Perhaps especially if.

Logically, this sterling advice must apply to yours truly, right, and what I say here? In that spirit, I’m going to tackle a couple of excellent questions about the pitch proper sent in by readers over the years. (Keep ’em coming, folks!)

Sharp-eyed reader Colleen, for instance, wrote in to ask how one adapts the 2-minute pitch format to stories with multiple protagonists — by definition, it would be pretty hard to pitch it as just one of the characters’ being an interesting person in an interesting situation; in theory, a GOOD multiple-protagonist novel is the story of LOTS of interesting people in LOTS of interesting situations.

So what’s the writer to do? Tell the story of the book in your pitch, not the various stories of the characters.

Does that sound like an oxymoron? Allow me to explain.

For a novel with multiple protagonists to work, it must have an underlying unitary story — it has to be, unless the chapters and sections are a collection of unrelated short stories. (Which would make it a short story collection, not a novel, and it should be pitched as such.) Even if it is told from the point of view of many, many people, there is pretty much always some point of commonality.

That commonality should be the focus of your pitch, not how many characters’ perspectives it takes to tell it. Strip the story to its basic elements, and pitch that.

Why? Well, there’s a practical reason — and then there’s a different kind of practical reason.

Let’s take the most straightforward one first: from a pitch-hearer’s point of view, once more than a couple of characters have been introduced within those first couple of sentences, new names tend to blur together like extras in a movie, unless the pitcher makes it absolutely clear how they are all tied together.

Typically, therefore, they will assume that the first mentioned by name is the protagonist.

So if you started to pitch a multiple protagonist novel on pure plot — “Melissa is dealing with trying to run a one-room schoolhouse in Morocco, while Harold is coping with the perils of window-washing in Manhattan, and Yvonne is braving the Artic tundra…” — even the most open-minded agent or editor is likely to zone out. There’s just too much to remember.

And if remembering three names in two minutes doesn’t strike you as a heavy intellectual burden, please see my earlier post on pitch fatigue.

But it’s easy to forget that yours is almost certainly not the only pitch that agent or editor has heard within the last 24 hours, isn’t it, even if you’re NOT trying to explain a book that has several protagonists? Often, pitchers of multiple-protagonist novels will make an even more serious mistake than overloading their elevator speeches with names — they will frequently begin by saying, “Okay, so there are 18 protagonists…”

Whoa there, Sparky. Did anyone in the pitching session ASK about your perspective choices? So why present them as the most important fact about your novel?

Actually, from the writer’s point of view, there’s an excellent reason: the different perspectives are an integral part of the story being told. Thus, the reader’s experience of the story is going to be inextricably tied up with how it is written.

But that doesn’t mean that this information is going to be helpful to your pitch.

I mean, you could conceivably pitch Barbara Kingsolver’s multiple-narrator THE POISONWOOD BIBLE as, “Well, a missionary takes his five daughters and one wife to the middle of Africa. Once they manage to carve out a make-do existence in a culture that none of them really understand, what little security the daughters know is ripped from them, first by their father’s decreasing connection with reality, then by revolution.”

That isn’t a bad summary of the plot, but it doesn’t really give much of a feel for the book, does it? The story is told from the perspectives of the various daughters, mostly, who really could not agree on less and who have very different means of expressing themselves.

And that, really, is the charm of the book. But if you’ll take a gander at Ms. Kingsolver’s website, you’ll see that even she (or, more likely, her publicist) doesn’t mention the number of narrators until she’s already set up the premise.

Any guesses why?

Okay, let me ask the question in a manner more relevant to the task at hand: would it be a better idea to walk into a pitch meeting and tell the story in precisely the order it is laid out in the book, spending perhaps a minute on one narrator, then moving on to the next, and so on?

In a word, no. Because — you guessed it — it’s too likely to confuse the hearer.

Hey, do you think that same logic might apply to ANY complicated-plotted book? Care to estimate the probability that a pitch-fatigued listener will lose track of a grimly literal chronological account of the plot midway through the second sentence?

If you just went pale, would-be pitchers, your answer was probably correct. Let’s get back to Barbara Kingsolver.

Even though the elevator speech above for THE POISONWOOD BIBLE does not do it justice, if I were pitching the book (and thank goodness I’m not; it would be difficult), I would probably use the speech above, then add AT THE END, “The reader sees the story from the very different points of view of the five daughters, one of whom has a mental condition that lifts her perceptions into a completely different realm.”

Not ideal, perhaps, but it gets the point across.

But most pitchers of multiple POV novels are not nearly so restrained, alas. They charge into pitch meetings and tell the story as written in the book, concentrating on each perspective in turn as the agent or editor stares back at them dully, like a bird hypnotized by a snake.

And ten minutes later, when the meeting is over, the writers have only gotten to the end of Chapter 5. Out of 27.

I can’t even begin to estimate how often I experienced this phenomenon in my pitching classes, when I was running the late lamented Pitch Practicing Palace at the Conference-That-Shall-Remain-Nameless, and even when I just happen to be passing by the pitch appointment waiting area at your average conference. All too often, first-time pitchers have never talked about their books out loud before — a BAD idea, by the way — and think that the proper response to the innocent question, “So, what’s your book about?” is to reel off the entire plot.

And I do mean ENTIRE. By the end of it, an attentive listener would know not only precisely what happened to the protagonist and the antagonist, but the neighbors, the city council, and the chickens at the local petting zoo until the day that all of them died.

Poor strategy, that. If you go on too long, they may well draw some unflattering conclusions about the pacing of your storytelling preferences, if you catch my drift.

This outcome is at least 27 times more likely if the book being pitched happens to be a memoir, incidentally: because most memoir submissions are episodic, rather than featuring a strong, unitary story arc, a rambling pitching style is likely to send off all kinds of warning flares in a pitch-hearer’s mind.

Word to the wise: keep it snappy, and emphasize the storyline.

Which brings me to the second reason that it’s better to tell the story of the book, rather than the story of each of the major characters: POV choices are a WRITING issue, not a storyline issue per se. And while you will want to talk about some non-story issues in your pitch — the target audience, the selling points, etc. — most of the meat of the pitch is about the story (or, in the case of nonfiction, the argument) itself.

In other words, the agent or editor will learn HOW you tell the story from reading your manuscript; during the pitching phase, all they need to hear is the story.

Which is why, in case you are curious, so many agents seem to zone out when a writer begins a pitch (and believe me, many do) with, “Well, I have these three protagonists…”

It’s an understandable thing to say, of course, because from the writer’s perspective, the structural choices are monumentally important. But from the marketing POV, they’re substantially less so.

Don’t believe me? When’s the last time you walked into a bookstore, buttonholed a clerk, and asked, “Where can I find a good book told from many points of view? I don’t care what it’s about; I just woke up this morning yearning for multiplicity of perspective.”

I thought not. Although if you want to generate a fairly spectacular reaction in a bored clerk on a slow day, you could hardly ask a better question.

I have a bit more to say on this subject, but if I don’t post this soon, it will be tomorrow’s blog, not today’s. (Speaking of being over-literal…and over-tired) Get a good night’s rest, everybody, and keep up the good work!

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Building block of the pitch #10: lingering on the right track, or, how NOT to drive yourself crazy during the pitch preparation process

  

Since I would like to do a few bread-and-butter what-do-I-wear and how-can-I-avoid-insulting-the-people-I-came-to-impress posts before the advent of my local writers’ conference (which is — gasp!) next weekend, today’s post is going to be, in sheet-makers’ parlance, twin extra-long. Fair warning.

And before anyone complains (again!) about how long it takes to read my posts, trust me, it takes far, far longer to write them. I’m trying to help people here.

Okay, okay, so I’d also like to take next weekend off from blogging. This is time-consuming stuff, you know.

Last time, I brought up a couple of the more common conceptual stumbling-blocks writers tend to encounter while prepping their elevator speeches and formal pitches. The first, and one I have dealt with a bit before, is coming to terms with the necessity of marketing one’s writing at all.

From an artistic perspective, of course, the primary issue should be the quality of the writing, followed distantly by the inherent interest of the story. For many writers, the burning question of whether a market for the book already demonstrably exists doesn’t even crop up during the composition process.

Naturally, it comes as something of a shock to learn that one must make the case that this is not only a great yarn, but one that will fit into the current book market neatly, BEFORE anyone in the industry is willing to take a gander at the actual writing.

I know, I know: it seems backwards. But as I believe I have mentioned before, I did not set up the prevailing conditions for writers.

If I ran the universe — which, annoyingly, I evidently still don’t — writers would be able to skip the pitch-and-query stage entirely, simply submitting the manuscripts directly with no marketing materials, to allow the writing to speak for itself. Every submitter would get thoughtful, helpful, generous-minded feedback, too, and enchanted cows would wander the streets freely, giving chocolate- and strawberry-flavored milk to anyone who wanted it.

Being omniscient, I would also naturally be able to tell you why the industry is set up this way. Heck, I’d be so in the know that I could explain why Nobel Prize winner José Saramago is so hostile to the conventions of punctuation that he wrote an entire novel, SEEING, without a single correctly punctuated piece of dialogue.

I would be THAT generous.

But I do not, alas, run the universe, however, so Señor Saramago and certain aspects of the publishing industry remain mysteries eternal. (Would it kill him to use a period at the end of a sentence occasionally? Or a question mark at the end of a question?)

But I seem to be digressing, don’t I?

The fact is, if a writer hopes to get published, the marketing step is a necessity, NO MATTER HOW TALENTED YOU ARE. Even if you were Stephen King, William Shakespeare, and Madame de Staël rolled into one, in the current writers’ market, you would still need to approach many, many agents and/or editors to find the right match for your work.

So please, I implore you, do not make the very common mistake of believing that not being picked up by the first agent whom you pitch or query means that your work is not marketable. Or adhering to the even more common but less often spoken belief that if a book were REALLY well written, it would somehow be magically exempted from the marketing process.

Why am I bringing this up now, while so many of you are cobbling together your pitches? Because unfortunately, unrealistic expectations about the pitching process can and do not only routinely make aspiring writers unhappy at conferences the world over, but frequently also prevent good writers from pitching well.

Yes, you read that correctly. Misinformation can really hurt here — as can a fearful or resentful attitude. Part of learning to pitch — or query — successfully entails accepting the fact that from the industry’s point of view, you are presenting a PRODUCT to be SOLD.

So it is a TEENY bit counter-productive to respond — as an astonishingly high percentage of first-time pitchers do — to the expectation that you should be able to talk about your book in market-oriented terms as evidence that you are dealing with Philistines who hate literature.

To clear up any possible confusion: you’re not, and they don’t.

Which begs certain questions: why do so many pitchers respond to the pros as though they were evil demons sent to earth for the sole purpose of tormenting the talented and rewarding the illiterate? Why even mention that the book has been rejected before, or that its author has submitted 700 queries for it already?

Selling books is how agents and editors make their livings, after all: they HAVE to be concerned about whether there’s a market for a book they are considering. They’re not being shallow; they’re being practical.

Okay, MOST of them are not just being shallow. My point is, a pitching appointment is not the proper venue for trying to change the status quo. Querying or pitching is hard enough to do well without simultaneously decrying the current realities of book publishing.

And yes, in response to that question your brain just shouted, aspiring writers DO bring that up in their pitches and queries. All the time.

This isn’t just poor strategy, I suspect — it’s a fundamental misunderstanding of what makes an author successful. Selling is a word that many writers seem to find distasteful when applied to trying to land an agent, as if there were no real distinction between selling one’s work (most of the time, the necessary first step to the world’s reading it) and selling out (which entails a compromise of principle.)

C’mon — you know what I’m talking about; if not, just bring up the issue over a sandwich at your next writers’ conference. When aspiring writers speak of marketing amongst themselves, it tends to be with a slight curl of the lip, an incipient sneer, as if the mere fact of signing with an agent or getting a book published would be the final nail in the coffin of artistic integrity. While practically everyone who writes admires at least one or two published authors — all of whom, presumably, have to deal with this issue at one time or another — the prospect of compromising one’s artistic vision haunts many a writer’s nightmares.

That’s a valid fear, I suppose, but allow me to suggest another, less black-and-white possibility: fitting the square peg of one’s book into the round holes of marketing can be an uncomfortable process. But that doesn’t mean it is deadly to artistic integrity — and it doesn’t mean that any writer, no matter how talented, can legitimately expect to be commercially successful without going through that process.

That is not to say there are not plenty of good reasons for writers to resent how the business side of the industry works — there are, and it’s healthy to gripe about them. Resent it all you want privately, or in the company of other writers.

But do not, I beg you, allow that resentment to color the pitch you ultimately give.

I know, I know: if you’ve been hanging out at conferences for a while, deep-dyed cynicism about the book market can start to sound a whole lot like mere professionalism. One can get a lot of mileage, typically, out of being the battle-scarred submission veteran who tells the new recruits war stories — or the pitcher in the group meeting with an editor who prefaces his comments with, “Well, this probably isn’t the right market for this book concept, but…”

But to those who actually work in the industry, complaining about the current market’s artistic paucity will not make you come across as serious about your work — as it tends to do amongst other writers, admittedly. Instead, it’s likely to insult the very people who could help you get beyond the pitching and querying stage.

Yes, you may well gulp. To an agent’s ears, such complaints tend to sound more like a lack of understanding of how books actually get published than well-founded critique of a genuinely difficult-to-navigate system.

Besides, neither a pitch meeting nor a query letter is primarily about writing, really: they’re both about convincing agents and editors that here is a story or topic that can sell to a particular target audience.

Yes, you read that correctly — and out comes the broken record again:

Contrary to what the vast majority of aspiring writers believe, the goal of the pitch (and the query letter) is NOT to make the business side of the industry fall in love with your WRITING, per se — it’s to get the agent or editor to whom it is addressed to ASK to see the written pages.

Then, and only then, is it logically possible for them to fall in love with your prose stylings or vigorous argument. I’ve said it before, and I’ll doubtless say it again: No one in the world can judge your writing without reading it.

This may seem obvious — especially to those of you who read my comments-in-passing on the subject earlier in this series — outside the context of a pitching or querying experience, but it’s worth a reminder during conference season. Too many writers walk out of pitching meetings or recycle rejections from queries believing, wrongly, that they’ve just been told that they cannot write.

It’s just not true — but by the same token, a successful verbal pitch or enthusiastically-received query letter is not necessarily a ringing endorsement of writing talent, either. Both are merely the marketing materials intended to prompt a request to see the writing itself.

Which means, of course, that if you flub your pitch, you should not construe that as a reflection of your writing talent, either; logically, it cannot be, unless the agent or editor takes exception to how you construct your verbal sentences.

I know, I know, it doesn’t feel that way at the time, and frankly, the language that agents and editors tend to use at moments like these (“No one is buying X anymore,” or “I could have sold that story ten years ago, but not now.”) often DOES make it sound like a review of your writing.

But it isn’t; it can’t be.

All it can be, really, is a statement of belief about current and future conditions on the book market, not the final word about how your book will fare there. Just as with querying, if an agent or editor does not respond to your pitch, just move on to the next on your list.

Does all of that that make you feel any better about the prospect of walking into a pitch meeting? Did it, at any rate, permit you to get good and annoyed at the necessity of pitching and querying, to allow all of that frustration to escape your system?

Good. Now you’re ready to prep your pitch.

Did I just sense some eye-rolling out there? “But Anne,” I hear some chronically sleep-deprived preppers cry, “I’ve been working on my pitch for WEEKS now. I keep tinkering with it; I know I have the perfect pitch in me, but I can’t seem to bring it out.”

I know precisely what you mean — after staring for so long at a single page of text (which is, after all, what a formal pitch ends up being, at most), it can feel like it’s taken over one’s life.

One of the dangers of being embroiled for too long in the editorial process, I find, is becoming a bit too literal in one’s thinking. As with any revision process, either on one’s own work or others’, one can become a touch myopic, both literally and figuratively.

How myopic, you ask? Well, last summer, I went on a week-long writing retreat in another state in order to make a small handful of revisions to a novel of mine. Small stuff, really, but my agent was new to the project (he had taken it over from another agent within my agency) and wanted me to give the work a slightly different spin before he started submitting it.

Basically, he wanted it to sound a bit more like his type of book. Perfectly legitimate, of course (if it doesn’t sound like that to you, please see both the GETTING GOOD AT ACCEPTING FEEDBACK and HOW TO BE AN AGENT’S DREAM CLIENT categories on the list at right before you even consider getting involved with an agent), and I’m glad to report that the revisions went smoothly.

At the end of my week of intensive revision, a friend and her 6-year-old daughter were kind enough to give me, my computer, and my many bottles of mineral water (revision is thirsty work, after all) a ride back from my far-flung retreat site. Early in the drive, my friend missed a turn, and made a slight reference to her Maker.

Nothing truly soul-blistering, mind you, just a little light taking of the Lord’s name in vain. Fresh from vacation Bible school, the little girl pointed out that her mother had just broken a commandment. (Apparently, they hadn’t yet gotten to the one about honoring thy father and thy mother.)

“Not if God wasn’t capitalized,” I said without thinking. “If it’s a lower-case g, she could have been referring to any god. Apollo, for instance, or Zeus. For all we know, they may kind of like being called upon in moments of crisis.”

Now, that was a pretty literal response, and one that I now recognize is probably generated a certain amount of chagrin when the little girl repeated all or part of it in her next Sunday school class. Not that I wasn’t right, of course — but I should have let the situation determine what is an appropriate response.

Sometimes, you just have to go with the flow.

That’s true in pitching, too, you know. (You were wondering how I was going to work this back to the topic at hand, weren’t you?) Hyper-literalism can cause quite a bit of unnecessary stress during conference prep as well.

In part, that’s the nature of the beast: since aspiring writers are not told nearly enough about what to expect from a pitching appointment (or a potential response to a query), they tend to follow what few guidelines they are given to the letter.

And to a certain extent, that makes perfect sense: when going into an unfamiliar, stressful situation, it’s natural to want to cling to rules.

The trouble is, as I have pointed out throughout this series, not everything writers are told about pitching, querying, or even — dare I say it? — what does and doesn’t sell in writing is applicable, or even up-to-date. Adhering too closely to rules that many not be appropriate to the moment can actually be a liability.

Anyone who has ever attended a writers’ conference has seen the result: the causalities of hyper-literalism abound.

Let me take you on a guided tour: there’s the writer who lost precious hours of sleep last night over the realization that her prepared pitch is four lines long, instead of three; there’s the one who despairs because he’s been told that he should not read his pitch, but memorize it. The guy over here is working so many dashes, commas, and semicolons into his three-sentence pitch that it goes on for six minutes with only three periods. In another corner mopes the romance writer who has just heard an agent say that she’s not looking for Highland romances anymore — which, naturally, the writer hears as NO ONE’s looking to acquire them.

You get the picture. As writers listen to litanies of what they are doing wrong, and swap secrets they have learned elsewhere, the atmosphere becomes palpably heavy with depression.

By the end of the conference, after the truisms all of these individuals have been shared, bounced around, and mutated like the messages in the children’s game of Telephone, and after days on end of every word each attending agent, editor, and/or teacher says being treated with the reverence of Gospel, there is generally a whole lot of rule-mongering going on.

Take a nice deep breath. The industry is not trying to trick you into giving the wrong answer.

What it IS trying to do is get you to adhere to under-advertised publishing norms. And while some of those norms are indeed inflexible — the rigors of standard manuscript format, for instance — most of the time, you are fine if you adhere to the spirit of the norm, rather than its letter.

In other words: try not to take every piece of advice you hear literally. (Except that one about keeping your query letter down to a single page.)

Which is to say, those of you who are freaking out about a few extra words in your elevator speech: don’t. It needs to be short, but it is far better to take an extra ten seconds to tell your story well than to cut it so short that you tell it badly.

Yes, you read that correctly: no agent or editor in the world is going to be standing over you while you pitch, abacus in hand, ready to shout at you to stop once you reach 101 words in a hallway pitch, any more than they will be counting its periods.

Admittedly, they may begin to get restive if you go on too long — but in conversation, length is not measured in number of words or frequency of punctuation. It is measured in the passage of time.

Let me repeat that, because I think some reader’s concerns on the subject are based in a misunderstanding born of the ubiquity of the three-sentence pitch: the purpose of keeping the elevator speech to 3-4 sentences is NOT because there is some special virtue in that number of sentences, but to make sure that the elevator speech is SHORT, brief enough that you could conceivably blurt it out in 30-45 seconds.

To recast that in graphic terms, the elevator speech should be short enough to leave your lips comprehensibly between the time the elevator shuts on you and the agent of your dreams on the ground floor and when it opens again on the second floor.

Remember, though, that no matter what you may have heard, AN ELEVATOR SPEECH IS NOT A FORMAL PITCH, but a shortened version of it. The elevator speech, hallway pitch, and pitch proper are primarily differentiated by the length of time required to say them.

So if you feel the urge to be nit-picky, it actually makes far more sense to TIME your pitch than it does to count the words.

Try to keep your elevator speech under 45 seconds, your hallway pitch to roughly 60 — 75 seconds max, and your pitch proper to 2 minutes or so. While these may not seem like big differences, you can say a lot in 30 seconds.

But DO NOT, I beg you, rend your hair in the midnight hours between now and your next pitching opportunity trying to figure out how to cut your pitch from 2 minutes, 15 seconds down to 2, or plump it up from a minute seventeen to 2, just because I advise that as a target length.

I’m not going to be standing there with a stopwatch, after all, any more than an agent is — and no matter what any writing guru tells you, none of us advice-givers is right 100% of the time. Don’t treat any rule that any of us give you as inviolable.

Seriously, not even mine. While I am fortunate enough to enjoy a large acquaintance in the industry, until I rule the universe, I can pretty much guarantee that no agent or editor, even my own, is ever going to say, “Well, that WOULD have been a great pitch, but unfortunately, it was 17.4 seconds longer than Anne Mini says it should be, so I’m going to have to pass.”

Even if I DID rule the universe (will someone get on that, please?), no one would ever say that to you. It’s in your best interest to adhere to the spirit of my advice on the pitch — or anyone else’s — not necessarily the letter.

How might one go about doing that? Well, remember that elevator speech I wrote a couple of weeks ago for PRIDE AND PREJUDICE?

19th-century 19-year-old Elizabeth Bennet has a whole host of problems: a socially inattentive father, an endlessly chattering mother, a sister who spouts aphorisms as she pounds deafeningly on the piano, two other sisters who swoon whenever an Army officer walks into the room, and her own quick tongue, any one of which might deprive Elizabeth or her lovely older sister Jane of the rich husband necessary to save them from being thrown out of their house when their father dies. When wealthy humanity-lover Mr. Bingley and disdainful Mr. Darcy rent a nearby manor house, Elizabeth’s mother goes crazy with matchmaking fever, jeopardizing Jane’s romance with Bingley and insisting that Elizabeth marry the first man who proposes to her, her unctuous cousin Mr. Collins, a clergyman who has known her for less than a week. After the family’s reputation is ruined by her youngest sister’s seduction by a dashing army officer, can Elizabeth make her way in the adult world, holding true to her principles and marrying the man she passionately loves, or will her family’s prejudices doom her and Jane to an impecunious and regretful spinsterhood?

Because I love you people, I went back and timed how long it would take me to say: one minute two seconds, counting gestures and vocal inflections that I would consider necessary for an effective performance.

That’s perfectly fine, for either a hallway speech or pitch proper. Actually, for a pitch proper, I would go ahead and add another sentence or two of glowing detail.

To be fair, though, it is a bit long for an elevator speech, if I intended to include any of the first hundred words as well. If I were planning to walk around the halls of the Conference-That-Shall-Not-Be-Named, for instance, buttonholing agents for informal hallway pitches, I might try to shear off ten seconds or so, so I could add at the beginning that the book is women’s fiction and the title.

Oh, and to have the time to indicate that my parents loved me enough to give me a name, and manners enough to share it with people when I first meet them.

But seriously, I would not lose any sleep over those extra ten seconds, if I were pinched for time. Nor should you.

To do so would be a literal reaction to the dicta of the proponents of the three-sentence pitch, those scary souls who have made many writers frightened of adding interesting or even necessary details to their pitches. They don’t do this to be malicious, really: they are espousing the virtue of brevity, which is indeed desirable.

It is not, however, the ONLY virtue a pitch should have, any more than every single-page letter in the world is automatically a stellar query.

As I’ve been arguing for the last few days, if you’re marketing a novel, you need to demonstrate two things: that this is a good story, and that you are a good storyteller. Similarly, if you are pitching a NF book, you need to show in your pitch that this is a compelling topic, and that you are the person to write about it.

As any good storyteller can tell you, compelling storytelling lies largely in the scintillating details. I have been listening to writers’ pitches for significantly longer than I have been giving them myself (in addition to my adult professional experience, I also spent part of my wayward youth trailing a rather well-known writer around to SF conventions), so I can tell you with authority: far more of them fail due to being full of generalities than because they have an extra fifteen seconds’ worth of fascinating details.

Embrace the spirit of brevity, not the letter. If you must add an extra second or two in order to bring in a particularly striking visual image, or to mention a plot point that in your opinion makes your book totally unlike anything else out there, go ahead and do it.

Revel in this being the one and only time that any professional editor will EVER tell you this: try not to be too anal-retentive about adhering to pre-set guidelines. It will only make you tense.

As the song says, spirits high, pulses low. Keep up the good work!

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Building block of the pitch #8 revisited, or, “Interesting. I’ve never heard that before.”


Last time, I went over the basic format of a 2-minute pitch, the kind a writer is expected to give within the context of a scheduled pitch meeting. Unlike the shorter elevator speech or hallway pitch (and if you remain unclear on those, please see the appropriate categories at right), the formal pitch is intended not just to pique the hearer’s interest in the book, but to convey that the writer is one heck of a storyteller, whether the book is fiction or nonfiction.

In case that’s too subtle for anyone, I shall throw a brick through the nearest window and shout: no matter what kind of prose you write, your storytelling skills are part of what you are selling here.

Which is why, in case you were wondering, we’re going to jump backwards in the series to Building Block of the Pitch #8, the part where I asked you to cram your souped-up elevator speech with simply fascinating details and fresh twists that will hold your hearer in thrall.

At least for two minutes.

Because this is a genuinely tall order, it is absolutely vital that you prepare for those two minutes in advance, either timing yourself at home or by buttonholing like-minded writers at the conference for mutual practice. Otherwise, as I mentioned in passing last time, it is very, very easy to start rambling once you are actually in your pitch meeting, and frankly, 10 minutes — a fairly standard length for such an appointment — doesn’t allow any time for rambling or free-association.

This can dangerous, and not just because you may run out of time before you finish your story.

Rambling, unfortunately, tends to lead the pitcher away from issues of marketing and into the kind of artistic-critical (“What do you think of multiple protagonists in general?”), literary-philosophical (“I wanted to experiment with a double identity in my romance novel, because I feel that Descartian dualism forms the underpinnings of the modern Western love relationship.”), and autobiographical points (“I spent 17 years writing this novel. Please love it, or I shall fling myself out the nearest window.”) that he might bring up talking with another writer.

Remember, you are marketing a product here: talk of art and theory can come later, after you’ve signed a contract with these people.

A great rule of thumb, incidentally, even if you happen to feel an instant personal rapport with the person across the pitching table. However simpatico this person may be, a pitching situation is not primarily about making friends.

Don’t forget that that the formal pitch is, in fact, is an extended, spoken query letter, and it should contain, at minimum, the same information. And, like any good promotional speech, it needs to present the book as both unique and memorable.

One great way to increase the probability of its seeming both is to include beautifully-phrased telling details from the book, something that the agent or editor is unlikely to hear from anybody else. What specifics can you use to describe your protagonist’s personality, the challenges he faces, the environment in which he functions, that render each different from any other book currently on the market?

See why I suggested earlier in this series that you might want to gain some familiarity with what is being published NOW in your book category? Unless you know what’s out there, how can you draw a vibrant comparison?

I sense a touch of annoyance out there, don’t I? “But Anne,” a disgruntled soul or two protests, “I understand that part of the point here is to present my book concept as FRESH, but I’m going to be talking about my book for two minutes, at best. Do I really want to waste my time on a compare-and-contrast when I could be showing (not telling) that my book is in fact unique?”

Well, I wasn’t precisely envisioning that you embark upon a master’s thesis on the literary merits of the current thriller market; what I had in mind was your becoming aware enough of the current offerings to know what about your project is going to seem MOST unique to someone who has been marinading in the present offerings for the last couple of years.

Regardless of HOW your book is fresh, however, you’re going to want to be as specific as possible about it.

Think back to the elevator speech I developed a few days back for PRIDE AND PREJUDICE: how likely is it that anybody else at the conference will be pitching a story that includes a sister who lectures while pounding on the piano, or a mother who insists her daughter marry a cousin she has just met?

Not very — which means that including these details in the pitch is going to surprise the hearer a little. And that, in turn, will render the pitch more memorable.

In a hallway pitch, of course, you don’t have the luxury of including more than a couple of rich details, but the 2-minute pitch is another kettle of proverbial fish. You can afford the time to flesh out the skeleton of your premise and story arc. You can, in fact, include a small scene.

So here’s a wacky suggestion: take fifteen or twenty seconds of those two minutes to tell the story of ONE scene in vivid, Technicolor-level detail.

I’m quite serious about this. It’s an unorthodox thing to do in a pitch, but it works all the better for that reason, if you can keep it brief AND fresh.

Yes, even if the book in question is a memoir — or a NF book about an incident that took place in 512 BC, for that matter. To make any subject interesting to a reader, you’re going to need to introduce an anecdote or two, right? This is a fabulous opportunity to flex your show-don’t-tell strategic muscles.

Which is, if you think about it, why a gripping story draws us in: good storytelling creates the illusion of BEING THERE. By placing the pitch-hearer in the middle of a vividly-realized scene, you make him more than a listener to a summary — you let him feel a PART of the story.

Do be specific, and don’t be afraid to introduce a cliffhanger — scenarios that leave the hearer wondering “how the heck is this author going to get her protagonist out of THAT situation?” work very, very well here.

Another technique that helps elevate memorability is to include as many sensual words as you can.

Not sexual ones, necessarily, but referring to the operation of the senses. As anyone who has spent even a couple of weeks reading submissions or contest entries can tell you, the vast majority of writing out there sticks to the most obvious senses — sight and sound — probably because these are the two to which TV and movie scripts are limited.

So a uniquely-described scent, taste, skin sensation, or pricking of the sixth sense does tend to be memorable. I just mention.

The best way to find examples of this in your story is to comb the text itself. Is there an indelible visual image in your book? Work it in. Are birds twittering throughout your tropical romance? Let the agent hear them. Is your axe murderer murdering pastry chefs? We’d better taste some fois gras.

And so forth. The goal here is to include a single original scene in sufficient detail that the agent or editor will think, “Wow, I’ve never heard that before,” and ask to read the book.

There is a terrific example of a pitch with this kind of detail in the Robert Altman film THE PLAYER, should you have time to check it out before the next time you enter a pitching situation. The protagonist is an executive at a motion picture studio, and throughout the film, he hears many pitches. One unusually persistent director, played by Richard E. Grant, chases the executive all over the greater LA metro area, trying to get him to listen to his pitch. (You’re in exactly the right mental state to appreciate that now, right?) Eventually, the executive gives in, and tells the director to sell him the film in 25 words or less.

Rather than launching into the plot of the film, however, the director does something interesting: he spends a good 30 seconds setting up the initial visual image of the film: a group of protestors holding a vigil outside a prison during a rainstorm, their candles causing the umbrellas under which they huddle to glow like Chinese lanterns.

“That’s nice,” the executive says, surprised. “I’ve never seen that before.”

Pitching success!

If a strong, memorable detail of yours can elicit this kind of reaction from an agent or editor, you’re home free! Give some thought to where your book might offer up the scene, sensual detail, or magnificently evocative sentence that will make ’em do a double-take.

Or a spit-take, if your book is a comedy.

Again, I’m serious about this. A good pitch for a funny book makes it seem entertaining; a great pitch contains at least one line that provokes a spontaneous burst of laughter from the hearer.

Which leads me to ask those of you whose works are still in the writing phase: are there places in your manuscript where you could beef up the comic elements, sensual details, elegant environmental descriptions, etc., to strengthen the narrative and to render the book easier to pitch when its day comes?

Just something to ponder. More on the pitch follows over the weekend, so keep tuning in, prospective pitchers — and everybody, keep up the good work!

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Building block of the pitch #9: stacking all of those pieces together to construct the pitch proper

Yesterday, perhaps unwisely, I introduced those of you new to pitching appointments to the unique joys and stresses of a garden-variety pitching room. Why did I do such a thing? Well, I think it’s important that first-time pitchers are aware what the environment into which they will be stepping is like.

Why, you ask again? Because we writers — c’mon, admit it — have an unparalleled gift for freaking ourselves out by imagining all kinds of strange things waiting for us on the other side of the pitching table. Like, for instance, a pitch meeting’s rocketing us to instant fame within the week, or an agent who says, “I hate your plot AND your tie!”

Please believe me when I say that in years and years and years of attending conferences as both would-be pitcher and presenter, I have not even heard of either of these extremes coming true in real life. Honest.

As I MAY have hinted a few times over the last couple of weeks, adhering to the common fantasies about what can happen in such meetings both raise expectations and increase fright. Knowledge really is power, at least in this instance. By learning what to expect, you can prepare more effectively — and psych yourself out less in the process.

All of which is to say: if the prospect of pitch preparation appalls you, take heart, my friends — if you have been following this series step by step and doing your homework, you already have almost all of the constituent parts of a persuasive formal pitch constructed.

How is that possible, you cry? Well, for starters, you’ve already wrestled some of the most basic fears most writers harbor about pitching until they lay panting (June 20, 21, 24l July 6 and 9), gone over how to narrow down your book’s category (June 26-27), figured out who your target market is (June 27-28), brainstormed selling points for your book (June 29-July 1) and a platform for you (June 19, July 1, July 6), and constructed a snappy keynote statement (July 1-2). We’ve seen how to introduce ourselves and our work with the magic first 100 words (July 2), to keep it pithy with the elevator speech (July 3-6), and to take advantage of the happy accidents chance may provide with a hallway pitch (July 7-8).

Today, with all that under your proverbial belt, we’re going to begin to pull it all together into a two-pronged strategy for a stellar formal pitch: first, you’re going to impress ’em by your professionalism, then you’re gonna wow ’em with your storytelling ability.

Piece o’ cake, right?

Actually, it’s a heck of a lot easier than it sounds, once you understand what a formal pitch is and what you’re trying to achieve with it. To that end, I’m going to let you in on a little trade secret that almost always seems to get lost in discussions of how to pitch: contrary to popular opinion, a formal pitch is NOT just a few sentences about the premise of a book, nor is it a summary of the plot, or even a statement of what the platform is for a NF books.

A formal book pitch is A MARKETING SPEECH, designed not only to show what your book is about, but also precisely how and why it is MARKETABLE.

Once you understand this — and once you accept that, within a publishing context, your book is not merely your baby or a work of art, but a PRODUCT that you are asking people who SELL THINGS FOR A LIVING to MARKET FOR YOU — an agent or editor’s response to your pitch is a much, much less frightening moment to contemplate. It’s not an all-or-nothing referendum on your worth as a writer or as a human being, but a PROFESSIONAL SELLER OF WRITING’s response to a proposed BOOK CONCEPT.

Regardless of whether the agent liked your tie or not.

What a formal pitch can and should be, then, is the extraordinary opportunity of having an agent or editor’s undivided attention for ten minutes in order to discuss how best to market your work. For this discussion to be fruitful, it is very helpful if you can describe your work in the same terms the industry would.

Why, what a coincidence: if you will be so kind as to cast your eye back over my breakdown of this series above, you will see that you have already defined your work in those terms.

Really, you’re almost there. If it came right down to it, you could construct a quite professional short pitch from these elements alone.

Oh, wait, here is another remarkable coincidence: you already have. It’s called your hallway pitch (July 7-8), which I sincerely hope that those of you who are imminently conference-bound have already begun practicing on everyone you meet.

Out comes the broken record again: it takes lots of repetition to get used to hearing yourself talking about your work like a pro, rather than like a writer talking to other writers. When we’re in creative mode, we speak amongst ourselves about our hopes, fears, and difficulties — entirely appropriate, because who else is going to understand your travails better than another writer?

But when we’re in marketing mode, as in a formal pitch meeting, it’s time to put aside those complicated and fascinating aspects of the creative process, and talk about the book in terms the non-creative business side of the industry can understand.

It’s time, to put it bluntly, to speak of your book as a commodity that you might conceivably want someone to buy.

Recognizing that is not the first sign of selling out, as so many aspiring writers seem to believe: it’s a necessary step along the undiscovered (and unpaid) artist’s road to fame, fortune, and large readerships. Or even small ones.

My point is, walking into a conference believing that agencies and publishing houses are primarily institutions devoted to the charitable promotion of good art tends to lead to poor pitching. A savvy pitcher understands that good marketing and good art can are not natural enemies.

How might one go about satisfying the demands of both in a formal pitch meeting? I’m so glad you asked. I feel a theoretical structure about to emerge.

Step I: First, you would begin with the magic first hundred words:

“Hi, I’m (YOUR NAME), and I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE).”

As in a query letter, if you can work in a flattering reference to a specific past project upon which the agent or editor has labored, even if it’s not in your genre, just after your name is a great place to do it. As in,

“Hi, my name is J.K. Rowling, and I got so excited when you said on the agents’ panel earlier that you are looking for YA books where children solve their problems without adult information! That sounds like a jacket blurb for my novel. My latest project, HARRY POTTER AND THE SORCERER’S STONE is middle-grade fiction aimed at kids who feel like outsiders. See how it grabs you…”

If you are pitching nonfiction, this is the step where you will want to mention your platform. For example,

“Hi, my name is Bill Clinton, and I used to be President of the United States. I write political books, buidling upon that expertise. My latest project…”

Step II: After you finish Step I, with nary a pause for breath, you would launch into an extended version of your elevator speech, one that introduces the protagonist, shows the essential conflict, and gives a sense of the dramatic arc. The resulting equation would look like this:

“(Protagonist) is in (interesting situation).” + about a 1-minute overview of the book’s primary conflicts or focus, using vivid and memorable imagery.

Again, do NOT tell the entire plot: your goal here, remember, is to get your hearer to ask to read the book you’re pitching, not to convey the plot in such detail that your hearer feels he’s already read it.

Remember, make sure to identify your protagonist — by name, never as “my protagonist” — in the first line. It’s substantially easier for a hearer to identify with a named character than an amorphous one. Introduce her as an active struggler in the conflict, rather than a passive victim of it.

(And if you don’t know why a story about a passive protagonist is usually harder to sell than one about her more active cousin, please see the PURGING PROTAGONIST PASSIVITY category at right before your next pitch appointment.)

Step III: Then, to tie it all together, you would give the agent or editor a brief explanation of why this book will sell to your intended readership.

If you have demographic information about that target market, or a comparison to a similar book released within the last five years that has sold very well, this is the time to mention it:

“I’m excited about this project, because of its (SELLING POINTS). Currently, there are # (TARGET MARKET members) in the United States, and this book will appeal to them because (more SELLING POINTS).”

And that, my friends, is how I like to give a pitch. Again, my method is a trifle unusual, a little offbeat structurally, but in my experience, it works. It sounds professional, while at the same time conveying both your enthusiasm for the project and a sense of how precisely the worldview of your book is unique.

Now, you could manage those three steps in two minutes, right?

Of course you could: with aplomb, with dignity. Because, really, all you are doing here is talking about the work you love, telling your favorite story, in the language that agents and editors speak.

It’s perfectly all right to walk into a meeting with these steps written on an index card or piece of paper; if you remember to look up occasionally, no one will fault you for reading your pitch, rather than blurting it out from memory. That way, you will be sure to hit all of those important points.

And to include each and every memorable detail.

One last thing, then I shall let you run off to ponder what details you would like to append to your elevator speech to render it even more memorable:

Step IV: once you have gone through all of the steps above, SHUT UP and let your hearer get a word in edgewise.

Most pitchers forget this important rule, rambling on and on, even after they have reached the end of their prepared material. Or even after the agent or editor has said, “Great; send me the first chapter.”

Don’t keep trying to sell your book; it won’t help your case. It’s only polite to allow the agent to respond, to be enthusiastic.

It’s in your self-interest, you know. If even you’re going to hand your listener a cliffhanger worthy of the old Flash Gordon radio serials, it is likely to fall flat if you don’t leave time for your listener to cry, “But what happened NEXT?”

A good storyteller always leaves her audience wanting more — and a good salesperson knows when to take yes for an answer.

Most of us have been turned off by a too-hard sell in other contexts, right? If your primary concern in choosing a vehicle is the gas mileage, you’re going to start to feel impatient if the car dealer keeps rattling off details about how many bags of groceries you could fit in the trunk.

Besides, by rambling, you’ll be missing out on a golden opportunity to demonstrate what a good listener you are. Remember, you’re not only trying to convince the agent or editor that your book is well-written and interesting — you’re also, if you’re smart (and I know you are), attempting to convey that you’d be an absolute dream to work with if they signed you.

I don’t know why this point so seldom comes up in pitching classes or in agent and editor Q&As at conferences, but being a considerate, careful listener is a definite selling point for a writer. So is the ability to ask thoughtful questions and an understanding that agents and editors in fact have jobs that are extraordinarily difficult to do well.

Treating them with respect during your pitch session will go a long way toward demonstrating that you have been working those delightful skills.

Why, there’s yet another coincidence: if you’ve been following this series from the very beginning, you have been building the knowledge base to handle your pitch encounters as professional meetings, not as Hail Mary shots at a nearly impossible target to hit. You’ve done your homework about the people to whom you are intending to pitch (or query), so you may speak to them intelligently about their work; you have performed a little market research, so you may discuss your target market and sales trends for your type of book; you have figured out why people out there will want to buy your book and no other.

Okay, you’ve caught me: I’ve been pursuing a dual agenda here. I’ve not only been helping you prepare to pitch, but I’ve been pushing you to develop the skills that will make you a great client for an agency and a wonderful writer for a publishing house.

Call me zany, but I like win-win outcomes.

Tomorrow, I shall tackle how to track down those vivid little details that will make your pitch spring to life. In the meantime, keep up the good work!

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Building block of the pitch #8: revving up your storytelling mojo, or, winding up for that pitch

Gather around, ladies and gentlemen, and a rum droll, please: here comes the attraction for which you have all been waiting so patiently. Today, I shall begin to talk about the pitch itself, the full 2-minute marketing statement a writer is expected to give in a formal pitch meeting with an agent or editor.

Exciting, isn’t it?

True to form in this series, I’m going to begin today not by telling you immediately how to do a pitch right, but by pointing out what the vast majority of 2-minute pitchers do wrong: as with the keynote and the elevator speech, most pitchers make the mistake of trying to turn the pitch proper into a summary of the book’s plot.

A tough job, for a book whose plot’s complexity is much beyond the Dr. Seuss level, as any experienced pitcher can tell you.

Rightly understood, though, the 2-minute pitch is substantially more intriguing than a mere summary: an opportunity to introduce the premise, the protagonist, and the central conflicts in language and imagery that convinces the hearer that not only is this a compelling and unusual story, but that you are a gifted storyteller.

Doesn’t that sound like a lot more fun than trying to cram 400 pages of plot into seven or eight breaths’ worth of babbling?

I’m going to assume that giant gasp I just heard was the prelude to a yes. Let’s get to work.

While your elevator speech is the verbal equivalent of the introduce-the-premise paragraph in your query letter (a good secondary use for an elevator speech, as I mentioned a few days back), the pitch itself is — or can be — a snapshot of the feel, the language, and the texture of the book.

Rather than talking about the book, the 2-minute pitch is your opportunity to give the agent or editor a sense of what it would be like to READ it. To borrow from that most useful piece of nearly universal writing advice, this is the time to show, not tell.

Yes, your time is short, but you’re going to want to include a few memorable details to make your pitch stand out from the crowd.

Do I hear some incredulous snorts out there? “Details in a 2-minute speech?” the scoffers say. “Yeah, right. Why not tell me to tap-dance, wave sparklers, and paint an oil painting at the same time? In two minutes, I’ll barely have time to brush the edges of my plot with generalities!”

That’s an understandable response, but actually, cramming a pitch with generalities is a rather poor strategy.

Why, you ask? Because the straightforward “This happens, then that happens, then that occurs…” method tends not to be very memorable, especially within the context of a day or two’s worth of pitches that are pretty much all going to be told chronologically.

Strong imagery, on the other hand, sensual details, unusual plot twists — these jump out at the pitch-hearer, screaming, “Hey, you — pay attention to me!”

To understand why vivid, story-like pitches tend to be effective, come with me now into a garden-variety conference pitch appointment room. For the benefit of those of you who have never experienced one first-hand, let this serve as a warning: if you were expecting a quiet, intimate, church-like atmosphere, you’re bound to be surprised.

If not actually stunned.

In the first place, pitch appointments are notorious for being both tightly booked and running long, more and more so as the day goes on. But while it’s not at all uncommon for an appointment booked for 4 PM not to commence until 5:23, obviously, a pitcher cannot afford to show up late, lest jos agent be the one who zips through appointments like Speedy Gonzales.

The result: the writer usually ends up waiting, gnawing her nails like a rabbit on speed, in a crowded hallway filled with similarly stressed people. Not typically an environment particularly conducive to either relaxation or concentration, both of which are desirable to attain just before entering a pitching situation.

Eventually, the writer will be led to a tiny cubicle, or perhaps a table in the middle of a room, where s/he is expected to sit across a perhaps foot-and-a-half table’s width away from a real, live agent who in all probability has drunk FAR more coffee that day than the human system should be able to stand. At a big conference, other pitchers may be close enough for our hero/ine to reach out and touch; one may need to speak in a near-shout to be audible; indeed, at some conferences, the pitchers simply move one seat to the right (or left, depending upon how the room is set up) to pitch to the next agent or editor.

Rather like the Mad Hatter’s tea party.

In this relaxing environment, the writer introduces him or herself to the agent(if s/he remembers to, that is), and then spends approximately two minutes talking about the book. Then — brace yourself for this — the agent responds to what the writer has said.

Possibly even while the writer was saying it. Often, this entails asking a few follow-up questions; at this point, a writer may feel free to ask questions about the agency or the market for your type of book as well. But sometimes — I’m not going to lie to you — the first response is to say that she doesn’t handle that type of book, or that kind of story isn’t selling well right now, or any of a million other reasons that she isn’t going to ask to see pages.

Either way, at some point in the meeting, the agent is going to tell the writer whether the book sounds like it would interest her as a business proposition.

She’s NOT saying whether she liked it, mind you — whether she thinks she can SELL it. You will be a much, much happier pitcher if you cling to that particular distinction like an unusually thirsty leech.

When an agent or editor says, “Well, that’s not for me,” it is NOT always because the story is a bad one, or the pitch was incoherent (although pitch-hearers routinely hear both): it is very frequently because they don’t handle that type of book, or a similar book just bombed, or someone who can’t stand family sagas has just been promoted to publisher, or…

Getting the picture? Rejection is very, very seldom personal — at least from the point of view of the rejection-bestower.

Two things that will NOT happen under any circumstances during your pitch meeting, no matter how good your pitch is (or even your platform): the agent’s signing you on the spot, without reading your work, or an editor’s saying, “I will buy this book,” just on the strength of the pitch. If you walk into your pitch meeting expecting either of these outcomes — and scores of writers do — even a positive response is going to feel like a disappointment.

Let me repeat that, because it’s vital to your happiness: contrary to common writerly fantasy, no reputable agent will offer representation on a pitch alone. Nothing can be settled until she’s had a chance to see your writing, period. And no viable promise exists between a pitcher and an agent or editor until a contract is actually signed documenting it.

Don’t feel bad, even for a nanosecond, if you have ever thought otherwise: the implied promise of instant success is the underlying logical fallacy of the verbal pitch. There are plenty of good writers who don’t describe their work well aloud, and even more who can speak well but do not write well.

The practice of verbal pitching is undermined by these twin facts — and yet conference after conference, year after year, aspiring writers are lead to believe that they will be discovered, signed by an agent, and lead off to publication fame and fortune after a simple spoken description of their books.

It just doesn’t work that way. The purpose of the pitch is NOT to induce a decision on the spot on the strength of the premise alone, but to get the agent to ask you to send pages so she can see what a good writer you are.

Again, period.

Anything more, from an interesting conversation to praise for your premise, is icing on the cake: nice to be offered, of course, but not essential to provide a satisfying dessert to the pitching meal.

So once again, I beg you, don’t set yourself up to be shattered: keep your expectations realistic. Professionally, what you really want to get out of this meeting is the cake, not the frosting.

Here is a realistic best-case scenario: if the agent is interested by your pitch, she will hand you her business card and ask you to send some portion of the manuscript — usually, the first chapter, the first 50 pages, or for NF, the book proposal. If she’s very, very enthused, she may ask you to mail the whole thing.

MAIL is the operative term here. A request to see pages should NEVER be construed as an invitation to HAND her the whole thing on the spot.

Seriously. Not even if you happen to have a complete copy in the backpack at your feet.

Why? Well, manuscripts are heavy; agents almost universally prefer to have them mailed or e-mailed) rather than to carry them onto a plane. (If you think that your tome will not make a significant difference to the weight of a carry-on bag, try carrying a ream of paper in your shoulder bag for a few hours.)

Yes, I know: you have probably heard other pitching teachers — ones who got their agents a long time ago, for the most part, or who have not tried to land an agent recently — urge you to lug around a couple of complete copies of your book. This is WILDLY outdated advice, sort of like advising a 16-year-old nervous about taking her driver’s license test to bring along a buggy whip, in case the horse gets restless.

Just say neigh.

At most, the agent may ask on the spot if you have a writing sample with you, but trust me, she will have a few pages in mind, not 300. (If you’d like to be prepared for this eventuality, the first five pages of a book is a fairly standard writing sample. You could also use the first few pages of a favorite scene.)

In the extremely unlikely event that the agent asks for more right away, murmur a few well-chosen words about how flattered you are by her interest, and offer to pop anything she wants into the mail as soon as it’s feasible.

Regardless of the outcome, remember to thank the agent or editor for his or her time. Politeness always counts in this industry, so do be nice, even if it turns out that the agent simply doesn’t represent your kind of book. (Trust me — if this is the case, the agent will tell you so right away.)

If this happens, express regret BRIEFLY — and ask for recommendations for other agents to approach with your work. (For more tips on handling a mismatched meeting, please see my post on the subject earlier in this series.)

Is your mind reeling, trying to picture this situation in full and vivid detail? Good; that means you’re grasping its complexity.

Those two minutes at the beginning of this process, the part when you are describing your book, of course, are when you give the pitch proper. See why it’s so important to make your pitch a good yarn?

No? Was there so much going on my account above that you forgot to look for a moral hidden in the midst of that long description?

Excellent, if so — because that IS the moral: there’s going to be so much going on during your pitch appointment that it’s going to be darned difficult to make even the most elegant story sound fresh and pithy.

Especially if you find yourself, as so many pitchers do, having a meeting under ear-splitting conditions. Remember, a high probability that you — and the agent sitting across the table from you — will be able to hear the other pitches and conversations. It’s easy for a hearer to get distracted, especially after pitch fatigue — the inevitable numbing effect on the mind of hearing many pitches over a short period of time — has started to set in.

Heck, you may find it hard to concentrate on your storyline — and you won’t even be the one who has already heard fifty pitches that day. Counterintuitive as it may seem, buttonholing an agent at a crowded luncheon or after a well-attended seminar for a hallway pitch is often a QUIETER option than giving a 2-minute pitch during a scheduled appointment.

No, conference organizers are not typically trying to weed out the shy, the agoraphobic, and the noise-sensitive — although that is often the effect of a well-stocked pitching room. It’s just that space is often at a premium at a literary conference — and many conference centers have really lousy acoustics.

Or really good acoustics, depending upon how badly you want to hear the pitcher 20 feet away from you describe his thriller.

So your goal is not merely to make the case that your book is a good one — it is to tell a story so original, in such interesting language, and with such great imagery that it will seem fresh in a pitching environment. (Equally true for fiction and nonfiction, by the way.)

In a frequently chaotic-feeling pitching situation, including vivid, surprising details is the best way I know for a good storyteller to make an exhausted agent sit up and say, “Wait a minute — I’ve never heard a tale like THAT before!”

Does this advice seem just a TOUCH familiar? It should — it’s that old saw show, don’t tell, transplanted off the page and into the pitching environment. The essence of good storytelling, after all, is evocative specifics, not one-size-fits-all generalities.

Over the next few days, I am going to give you a template for presenting your story — fictional or not — in a vivid, exciting, memorable manner. I know that this prospect is daunting, but believe me, you’re gaining the skills to pull this off beautifully.

Trust me on this one. Keep up the good work!

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Building block of the pitch #7.5: preparing for the unexpected, or, location, location, location

Perhaps it was merely the growls of my restless imagination, but after my last set of posts on hallway pitching, I thought I heard some frustrated sighing out there. Oh, you may have been too polite to post a question about it, disgruntled gusters, but I have marvelous powers of perception.

Not to mention projection.

In any case, I sensed your unspoken irk. “But Anne,” I heard some of your psyches muttering in the dead of night, “if the elevator speech is so effective at piquing interest, why SHOULDN’T I just use it as my pitch in my meetings with agents and editors? Why do I need to prepare more than one speech?”

The short answer: so you can be flexible. After all, you never know when — or where — you may end up pitching.

It’s not as though simply memorizing a pitch, be it 3-sentence or 2-minute, is sufficient to prepare a writer for a meeting with an agent or editor who might be interested in the book. (In fact, as reader Jake pointed out last week, a pretty good argument could be made for NOT memorizing either, but reading one’s pitch from a handy piece of paper, index card, etc., to avoid the glassy-eyed, zombie-like delivery that regurgitation of memorized material.)

Besides, as reader Dave pointed out a few days ago, a full-scale pitch is an interactive process, not a speech declaimed to an audience who can only clap or boo at the end. If an agent or editor likes your hallway or full pitch, she’s probably going to ask some questions.

Perhaps — and this comes as a substantial shock to most first-time pitchers — even DURING your pitch.

This is why I’ve spent the last couple of weeks trying to nudge all of you away from the all-too-common notion of the three-line pitch, practiced over and over as if they were lines in a play. If you concentrate too much on the words themselves, and the short amount of time you have to say them, it’s too easy to freeze up when an unexpected question knocks you off script.

Call me zany, but in my experience, helping people learn to talk about their work professionally and comfortably in a broad variety of contexts works far better in practice than ordering people to write, memorize, and blurt a specific number of lines of text.

Hey, I warned you up front that my views are a trifle iconoclastic.

Which makes some of you uncomfortable, I’d wager. “But Anne,” I hear some of you protest, “I can always ADD to my pitch on the fly, but I can hardly subtract from it. So why wouldn’t I be best off just preparing the 30-second version and using it no matter where I’m called upon to pitch?”

Admittedly, a lot of people do use the 3-sentence elevator speech as a pitch; to be fair, it can work, just as hallway pitches work. However, a 30-second pitch leaves quite a bit of a 10-minute appointment unused, doesn’t it?

And why would you trade an opportunity to say MORE about your book for a format that forces you to say LESS?

I have another, more strategic reason for advising you to prepare both a short and a long pitch: not all conferences are equally open to hallway pitching. Especially, I’ve noticed, the ones that charge would-be pitchers per pitching appointment.

Oh, you’ll pretty much always be able to buttonhole an agent or two after an agents’ forum, for instance, or in the lunch line. It’s pretty difficult for conference-organizers to prevent ANY extra-appointment chance encounters between agents and the writers who came to the conference to pitch to them.

However, at some conferences, the organizers do try, apparently. I’ve seen many a conference brochure that featured rhetoric telling attendees that it is ALWAYS rude to pitch outside a formal appointment, for example, or that forbade attendees to switch appointments after their assigned agents announced from a dais that they’re no longer accepting a particular kind of book.

Other conferences offer only a small handful of appointment times on a first-come, first-served basis, so late registrants are left with only the options of hallway pitching or not pitching at all. It’s also not at all uncommon for agents and editors to be whisked away to private parties or hospitality suites, so that they are seldom seen in the hallways for accosting purposes.

Even when the rules and/or schedule do not discourage casual pitching, it can require significant bravery to place oneself at the right place at the right time. Even at fairly inclusive conferences, attendees often report feeling like comparative outcasts, unwelcome at the luncheon tables where the bigwigs hobnob. I’ve been to many a conference where the organizers and invited guests sat on one end of a banquet hall, and the paying attendees on the other.

Heck, I stopped by a conference (which shall remain nameless) last summer where the visiting literati were whisked off their respective airplanes, driven immediately to a party at a local NYT bestselling author’s house for abundant merry-making, and then plied with alcohol so steadily throughout the course of the conference that the following Monday morning, one of the agents e-mailed me from New York to ask what had happened over the weekend. Rumor has it that some of the invited guests did not even show up for scheduled a.m. pitch meetings.

Which, I imagine, played some havoc with those pitchers whose assigned pitchees did not appear.

My point is, writers often pay a lot to attend these conferences, yet find themselves with relatively few pitching opportunities — and not always the ones they expected to have. Sometimes, a writer has to be pretty creative in order to snag those precious few moments for pitching, at least without coming across as obnoxious.

The moral: it’s always a good idea be prepared for many different eventualities.

This is not being pushy; it’s being smart about promoting your work. By preparing to be able to speak about your book in a variety of contexts, social and official both, you can be ready to take advantage of that chance meeting with the agent with whom you found it impossible to make a formal appointment.

In, say, an elevator.

Also, by emphasizing the 3-sentence pitch to the exclusion of all others, I think the standard sources of writerly advice have left first-time pitchers ill-prepared to address those other vital issues involved in a good pitch, such as where the book will sit in Barnes & Noble, who the author thinks will read it, why the target market will find it compelling…

In short, all of the information contained in the magic first 100 words.

Oh, I’m sensing some impatient seat-shifting out there again. “I get it, Anne,” some of you say, rolling your eyes, “you believe that I’ll be happier in the long run if I prepare to be able to give my pitch in a house, with a mouse, in a hat, near a rat, and anywhere else that an agent with a successful track record selling books in my category happens to be. I’m GOING to practice my elevator speech AND my pitch. But I’m hardly going to forget my own name or the title of my book. I DO have social skills — I don’t seriously need to go over how to introduce myself, do I?”

I’m sure that you have social skills that are the pride and joy or your mother under normal circumstances, but hear me out, please: while it may seem a tad silly to have to practice saying your own name, or to remind yourself to mention that your book is a novel (or a memoir, or a nonfiction book) most people are NERVOUS when they pitch.

Practice will help you remember to hit the important points, no matter how brief or how strange the locale of your pitching experience. Especially if you practice saying them in a number of different ways.

Yes, you did extrapolate correctly: I AM seriously suggesting that you do dry runs where you have only a minute, only thirty seconds, five minutes, etc., in order to get comfortable talking about your work in a variety of contexts. And that’s not just because my agent once had me pitch my memoir at 3:27 AM next to a swimming pool to a senior editor whose girlfriend had just broken up with him.

True story.

But that’s not the only reason practicing rolling with the punches is a good idea. You’d be amazed (at least I hope you would) at how many first-time pitchers come dashing into their scheduled pitch appointments, so fixated on blurting those pre-ordained three sentences that they forget to:

(a) introduce themselves to the agent or editor, like civilized beings,

(b) mention whether the book is fiction or nonfiction,

(c) indicate whether the book has a title, or

(d) all of the above.

I find this sad: these are intelligent people, for the most part, but their too-rigid advance preparation has left them as tongue-tied and awkward as wallflowers at a junior high school dance.

We’ve all been there, right?

And don’t even get me started on the sweat-soaked silence that can ensue AFTER the 3-sentence pitcher has gasped it all out, incontinently, and has no more to say. In that dreadful lull, the agent sits there, blinking so slowly that the pitcher is tempted to take a surreptitious peek at his watch, to make sure that time actually is moving forward at a normal clip, or stick a pin in the agent, to double-check that she isn’t some sort of emotionless android with its battery pack on the fritz.

“And?” the automaton says impatiently. “Are you done?”

Call me unorthodox, but I don’t think this is a desirable outcome for you.

But that doesn’t mean that you should just prepare a hallway pitch and trust your luck to be able to handle questions about it for the rest of your pitch appointment. You will be happier in that meeting if you have prepared at least the outline of a 2-minute pitch.

And, by the way, you should time it as you say it out loud, to make sure it can be said in under two minutes without leaving you so breathless that oxygen will have to be administered immediately afterward.

Why? Well, even more common than pitchers who dry up after 45 seconds are writers who talk on and on about their books in their pitch meetings so long that the agent or editor hasn’t time to ask follow-up questions. You really do want to keep your pitch to roughly two minutes (as opposed to your hallway pitch, which should be approximately 30 seconds), so that you can discuss your work with the well-connected, well-informed industry insider in front of you.

A pitch meeting is a conversation, after all, not a stump speech: you WANT it to start a conversation, not to engender stony silence, right? Come prepared to talk about your work — and in terms that will make sense to everyone in the industry.

In a box, with a fox — or balanced in a crabapple tree with a dirt-encrusted good luck charm. (I thought I wouldn’t make you guess that time.)

Just how to pull off the difficult task of pitching persuasively, my friends, is my topic for the rest of the week, in case you were wondering when I would stop telling you about the formal pitch and start showing you how to do it.

Trust me, you can do this. Keep up the good work!

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Building block of the pitch #7: so this agent was walking down the hall…

 

I picked a soothing image for today, because it’s been a hectic last few weeks here at Author! Author, hasn’t it? We’ve gone over how to narrow down your book’s category (June 26-27), identify your target market (June 27-28), brainstorm selling points for your book (June 29-July 1) and a platform for you (June 19, July 1, July 6), and construct a snappy keynote statement (July 1-2). We’ve seen how to introduce ourselves and our work with the magic first 100 words (July 2) as well as how to tease the premise with the elevator speech (July 3-6).

Not only that, but we’ve also wrested some of the most basic fears most writers harbor about pitching out from under that space under the bed that they share with the bogeyman and dealt with ‘em (June 20, 21, 24 and July 6). You’d think, after all that, that we’d deserve a rest.

Not by a long shot. We’re just coming to the point where all of that hard work is going to pay off, whether you’re planning to pitch a book this conference season, query an agent this year, or plot out the next decade of your writing career.

How so, you ask? Because you now have in your writers tool bag all of the elements you need for a successful hallway pitch — or, indeed, an informal pitch in virtually any social situation.

Did that one creep up on you? I swear, it’s true:

MAGIC FIRST 100 WORDS + ELEVATOR SPEECH = HALLWAY PITCH.

Ta da! It honestly is that simple.

You thought I was talking at random when I made you promise yesterday that at the next conference you attended, you would pitch to at least three agents or editors with whom you do NOT have a pre-arranged appointment, didn’t you? Well, gotcha: you now have the skills to do it. All that you need to add to that mix is the guts to walk up to an agent who represents your type of book, smile, and begin:

“Hi, I’m (YOUR NAME), and I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE).” Wait for encouraging look, nod, or ask if it’s okay to continue. “(ELEVATOR SPEECH).”

I’m not saying that working up the guts to do this is easy; it certainly isn’t, especially the first time.

But if you watch the flow of bodies at conferences, as I do, you will notice something: except for when the agents and editors are in assigned locations — on a dais, teaching a class, keeping pitching appointments — or socializing amongst themselves (in that bar that’s never more than 100 yards from any writers’ conference, anywhere), they have two states of social interaction: swamped and alone.

With virtually no significant chunk of time that cannot legitimately be categorized as one or the other.

Watch — you’ll see that I’m right. In social situations, there will always be many, many more writers giving an agent or editor a wide berth, in order to avoid the possibility of having to give a hallway pitch. For this reason, it’s often easier than one might think to catch an agent or editor alone at a conference.

Especially if they smoke.

Your first time giving a hallway pitch, you might want to approach during the swamped phase, when you can watch others in action before you jump in yourself. Immediately after the agents’ and editors’ fora, for instance, after the forum is over but before anyone has left, is a GREAT time for a hallway pitch.

So is immediately after a conference class one of them has taught. You probably will have to stand in line, but it’s worth it.

Don’t be shy; you’re prepared for this now. Just walk right up to ‘em afterward. Remember, they come to the conference in order to meet writers — writers, in fact, provide their bread and butter on a daily basis.

Actually, it’s not uncommon for an agent or editor not to know anyone else at a conference, other than other agents and editors. So if the agent of your dreams is standing alone, waiting for his turn in the coffee line, he may not mind at all if you introduce yourself.

(He will mind, however, if you pursue this line of logic in the bathroom, shower in the hotel’s gym facility, or anyplace else that finding oneself barricaded in a small space with a stranger might be a tad, well, uncomfortable. Trust me on this one.)

So remember that bar I keep mentioning, the one that is reliably a hundred yards or less from any writers’ conference? Guess where the pros — agents, editors, authors in town to promote their books, local authors looking for companionship amongst their own kind — tend to hang out in their spare moments?

Suppose that’s a good place to find pitching prospects?

One caveat: if an agent or editor is already engrossed in social conversation in said bar, it is considered a trifle rude to interrupt that conversation so you can give your hallway pitch. The accepted method is to act as though this were any other party, introducing yourself and chatting until someone asks you, “So, Georgette, what do you write?”

Yes, that IS the invitation you think it is.

This is the moment for which you’ve been preparing, kiddo. Don’t equivocate. Smile and answer like the professional writer that you are:

“I write (BOOK CATEGORY). My latest project, (TITLE), is geared toward (TARGET MARKET). See how it grabs you: (KEYNOTE). Would you like to hear more? Yes? (ELEVATOR SPEECH).”

After you have said all this, though, both etiquette and strategy dictate that you do one thing more: stop talking.

I’m quite serious about this; most hallway pitchers get so excited that they have absolutely no idea when to shut up. Don’t let nervousness prompt you to keep chattering. This is a social situation, after all, not a pitch appointment: if the agent or editor who asked what you write was intrigued, trust me, she’ll hand you a card.

If she doesn’t, don’t push.

The same rules apply to the bar and the smokers’ area, by the way. These are public spaces, true, but they are also designated as relaxation places, rather than places of business. (Oh, and if you plan to pitch in the bar, keeping the refreshments light is an excellent idea. I usually settle for club soda and lime — the better to keep my wits about me, my dear.)

Regardless of where you pick for your informal speech, stick to the script. That way, you will know for a fact that you’re NOT rambling on endlessly.

I’m NOT kidding about this. Other than serving as a reliable, professional-sounding introduction for yourself and your work, this formula for a hallway pitch has another benefit: if you put it together properly, you will not have to waste precious seconds of informal pitching time checking your watch.

Because, you see, the hallway pitch is self-timing. With advance preparation and practice, you should be able to say all of this comprehensibly within 30 — 45 seconds, certainly a short enough time that you need not feel guilty about turning to the agent next to you in the dinner line, or walking up to her after the agents’ forum, and asking if she can spare a minute to hear your pitch.

Always ask first to make sure it’s okay, of course.

But to set your conscience at ease, we’re not talking about a big imposition here: you will be taking up less than a minute of her time. So you may feel professional, not intrusive, by giving your hallway pitch immediately after saying, “Please pass the rolls.”

You’re welcome.

Oh, and because hallway pitches are almost invariably delivered standing, do me a favor: just before you start speaking, bend your knees a little.

No need to do a deep, ballerina-style plié; just soften the knees. Pitching with locked knees can make a person get light-headed. Which means that they can faint.

Naturally, the elevator speech also gives you a concise, professional follow-up after someone you meet at a conference responds to your magic first hundred words with, “Wow. Tell me more.” Don’t be afraid to give your hallway speech to other writers at the conference — it’s great practice, and it is absolutely the best way imaginable to meet other people who write what you do.

Other than starting a blog, of course.

The elevator speech has other uses, too, the most important being that it makes a stellar describe-your-book paragraph in your query letter. There, too, you will be incorporating the elements of the magic first hundred words — minus the “Hi, my name is” part, they make a terrific opening paragraph for a query.

In short, we’ve been pulling together a complex set of implements for your writer’s tool bag. A hammer is not going to be the right tool for a job that requires a screwdriver, but that doesn’t mean that a hammer doesn’t have a heck of a lot of uses.

The hallway pitch and its constituent parts are tools of the trade, nothing more. It’s up to you to use them effectively and appropriately.

All of which is a nice way of saying: hey, don’t give everyone you see a 5-minute pitch. And let the agent finish his drink, for heaven’s sake.

But now that you have the tools to make a hallway pitch, get out there and do it!

Okay, now we’re coming up on the main course: the two-minute pitch. But that, my friends, is a subject for another day. Keep up the good work!

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RIP, SF author Thomas Disch

I was saddened to hear of the July 4 suicide of science fiction writer Tom Disch — and I remain saddened. One always wants to say something profound to mark the passing of a gifted writer, but after reading his last Livejournal entry, I have to admit, even yours truly is at a loss for words.

Except to say: he will be missed.

As to his legendary anger, and the inevitable self-examination all serious writers experience when we hear that the load has become too heavy for one of our tribe to bear, I am reminded of Madame de Staël’s astute observation in ON LITERATURE:

So let us rise up under the weight of existence. Let us not give our unjust enemies and ungrateful friends the triumph of having beaten down our intellectual faculties. They reduce people who would have been satisfied with affection to seeking glory; well, then, we have to achieve glory. These ambitious attempts may not remedy the sorrows of the soul, but they will bring honor to life. To devote life to a constantly disappointed hope of happiness is to make it even sadder. It is better to direct one’s efforts to going down the road from youth to death with some degree of nobility, and with reputation.

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Building block of the pitch #6: the elevator speech, part IV, or, fourth floor, ladies’ lingerie, history, and memoir

Yes, you guessed it: this is another exercise in expanding your expectations for what reality can look like. So — what do you think this picture depicts?

Give it some thought.

This pitch-preparing series been a long, dusty road so far, hasn’t it? Trust me, all of this intensive work will feel very worthwhile indeed ten minutes before your first scheduled pitch meeting. Or thirty-two seconds into your first hallway pitch.

Feeling positively faint at the prospect of the latter? Don’t worry; more timorous souls than you have braved the hallway pitch and survived it. They may not have enjoyed it while it was going on, but I’ve never had a pitching student keel over at the moment of truth yet.

Honest. I wouldn’t put you through the pain of creating an elevator speech unless I were very confident that you’d actually be able to put it to some use.

And yet, I feel as though I have been discussing elevator speeches — those 3-4 line gambits for use in informal pitching situations, as opposed to the 2-minute pitch reserved for formal appointments and other actual sit-down conversations — so intensely over the past few days that I may be inducing a phobia of lifts in my readers. (Not the shoes, the elevators.)

To clear the air: you have my permission to get into an elevator with an agent or editor without pitching, if you so desire.

But I am going to ask something else of you. Here and now, raise your dominant writing hand (or both of ’em, if you work primarily on a keyboard) repeat after me:

“I hereby solemnly swear that I shall not have learned the magic first hundred words and elevator speech in vain. The next time I attend a writers’ conference, I will pitch to at least three agents or editors with whom I do NOT have a previously-scheduled appointment.”

Okay, you can put your hand down now — and I’m going to hold you to that, you know.

Why? Because I know from experience that the only thing better than walking out of a conference with a request to send pages to an agent you like is walking out with 5 requests to send pages to agents you like, I always say.

So let’s get back to work, shall we?

As I have been going over the logic of the elevator speech, I could hear your NF writers out there grumbling, “This is all very well for a novel, but how does all this apply to a MY book?” (Bloggers develop tremendously acute senses of hearing, you see. That rumble I just heard was slight settling on mile 32 of the Great Wall of China.)

Calm your grumbles, oh memoir-writers and pursuers of fact. Today, I am going to deal with your plight very specifically.

In an elevator speech for a NF book, your goal is the same as for a novel: to intrigue your hearer into asking follow-up questions, or even the entire 2-minute pitch.

Which I am GETTING TO, people. Hold onto those proverbial horses.

But while a novelist can simply spring his premise on the nearest agent or editor within shouting distance, the NF writer needs to use a little more finesse. Especially if the book in question happens to be a memoir.

The key here is not to try to stuff too much information into your elevator speech. As with a novel, you do not want to tell so much about the book that the agent or editor to whom you are speaking feels that you have told the whole story.

Remember, the elevator speech is the first course, not the entrèe. No version of a pitch should give the impression that there’s no need to read the book.

I can tell you from long experience as a pitching coach: many, many pitches do convey precisely that impression, because they go into far, far too much detail. Heck, I’ve heard pitches that took 15 minutes to get to page 36 of the book.

Trust me, you will want to leave enough of a question hanging in the air that your listener will say, “Gee, that sounds intriguing. Send me the first 50 pages,” rather than, “God, this person has been talking for a long time. I wonder if room service would bring a drink and a snack to me here in the appointment lounge.”

I can already feel those of you who’ve pitched NF at conference shaking your heads. “Yeah, yeah,” these weary souls point out, “obviously, I want to make the book sound like an interesting story. But as any NF writer who has ever come within 50 feet of an agent or editor can tell you, the first question anyone in the industry asks us is, So, what’s your platform? If you aren’t already famous for being an expert on your subject matter, or famous for being famous, it seems as though they don’t even listen to the story you’re pitching.”

Well, in my experience, that’s not quite true — they do listen to the story a NF writer is pitching. But you’re quite right that they will want to know right away what that writer’s platform is.

A platform, for those of you new to the term, consists of whatever in the writer’s background, experience, birth, credentials, connections, research, etc. that would enable her agent to say truthfully, “Oh, the author is an expert in this area.” Or, at any rate, to be able to claim that people in the general public will already recognize the author’s name.

Which isn’t, contrary to what many aspiring writers believe, always a matter of fame. Basically, your platform is the answer to why are you the best-qualified person in the universe to write this book?

And no, for a memoir, simply being the protagonist who lived through the events described in the book is NOT necessarily a sufficient platform, in the eyes of the industry. So if you’re a memoirist who is planning to pitch, you’re going to need to come up with a better answer for, “So, what’s your platform?” than “Well, I lived through it,” or “It’s about ME.”

Sorry to be the one to break that to you.

Having successfully pitched a memoir myself, I have to say, I’m not a big fan of allowing an agent or editor to ask that particular question. I prefer to anticipate it in both the elevator speech and pitch.

In other words, I believe that any really good NF pitch should establish the author’s platform as the best conceivable writer of the book, BEFORE anyone thinks to ask about it.

Piece o’ proverbial cake, right, to pull that off in a 30-second speech?

See why I made you figure out what your book’s marketing points, including your qualifications, BEFORE I let you anywhere near anything that remotely resembled a pitch? During a hallway meeting is a lousy time to brainstorm about your platform, after all — and not being prepared leaves you prey to nagging doubts when agents and editors say from the podium (as someone invariably does at every writers’ conference ever given atop the earth’s crust), “Well, unless a writer has a good platform, it’s not possible to sell a nonfiction book.”

I can’t imagine how aspiring writers hearing this could have derived the impression that only the already-famous need apply, can you?

The fact is, though, MOST NF books are written by non-celebrities — and even by people who aren’t especially well-known in their respective fields. Literally millions of NF books are sold each and every year — and few of their authors are the Stephen Hawkings of their respective fields.

How is that possible, you ask? Let me whisper a secret to you: great platforms are constructed, not born.

If you’re not certain why you’re the best-qualified — if not the only qualified — writer currently wandering the face of the earth to tap out your NF book, you’re going to be pitching at a severe disadvantage.

(If you’ve been feeling queasy for the last few paragraphs because you don’t know what your platform is, run, don’t walk to the right-hand side of the page, and check out the posts on YOUR BOOK’S SELLING POINTS, PLATFORM, and NONFICTION MARKETING categories for a bit of inspiration.)

I’m sensing some uncomfortable shifting in seats out there. “But Anne,” a few of you protest, “this sounds like a whole heck of a lot of work without a very clear pay-off. Obviously, my memoir is about ME — why do I have to prove that I’m the best-qualified person to write about MY life>:

You’d think so, wouldn’t you? Yet, as I’ve pointed out many times in this blog, a memoir is ALWAYS about something in addition to its protagonist — and in order to establish your platform, you will need to demonstrate that you’re qualified to write authoritatively on that background issue, too. Because, you see, it just doesn’t make sense to expect the person hearing your pitch to guess what your background is.

For example, if you grew up in a traveling circus, you would probably have some pretty interesting stories to tell — but that will not necessarily be obvious to an agent or editor to whom you’re pitching unless you DEMONSTRATE that your first-hand knowledge renders you a credible expert with an intriguing, unique point of view on the subject.

As with a novel, introducing specific, unusual details is usually the best way to achieve this.

It would not necessarily establish your platform as a circus kid to say, “Look, I was the little girl watching from beneath the bleachers,” because to an outside observer, that little girl wouldn’t necessarily have seen anything different than what any audience member did. But if you were more specific about how YOUR experience was unique, you more or less automatically sound credible: “By the time I was five, I had graduated to riding the lion during the circus parade,” for instance, would be a real show-stopper in a pitch.

Once you’ve figured out what makes your point of view unique, making the case that you are the best person currently living to write about it will become substantially easier, no?

It’s much, much smarter to think in advance about what makes your point of view unique and work it into your informal AND your formal pitches than to try to wing it in the moment. By including some indication of your platform (or your book’s strongest selling point) in your elevator speech, you will forestall the automatic first question of any NF agent: “So, what’s your platform?”

This same strategy will work with any NF book, believe it or not. What is unique about your take on the subject — and does your special point of view offer your reader that other books in this are do not?

Don’t boast — be specific and practical. Demonstrate what the reader will learn from reading your book, or why the book is an important contribution to the literature on your subject.

With a strong grasp of your selling points to build upon, you can use your elevator speech in much the same way that a novelist might: to provide specific, vividly-drawn details to show what your book offers the reader.

In other words, you will want make it clear in your elevator speech what your book is and why it will appeal to your target market. Here’s an example:

Swirling planets, the Milky Way, and maybe even a wandering extraterrestrial or two — all of these await the urban stargazing enthusiast. For too long, however, books on astronomy have been geared at the narrow specialist market, those readers possessing expensive telescopes. ANGELS ON YOUR BACK PORCH opens the joys of stargazing to the rest of us. Utilizing a few simple tools and a colorful fold-out star map, University of Washington cosmologist Cindy Crawford takes you on a guided tour of the fascinating star formations visible right from your backyard.

See? Strong visual imagery plus a clear statement of what the reader may expect to learn creates a compelling elevator speech for this NF book. And did you notice how Prof. Crawford’s credentials just naturally fit into the speech, obviating the necessity of a cumbersome addendum about platform?

I told you that it was all about finesse.

Try reading Dr. Crawford’s elevator speech out loud: feels a little awkward to be tooting the author’s horn quite that much, doesn’t it? We writers tend to be rather unused to describing our own work in such unequivocal terms, so I always advise trying it out for oneself — say, a few hundred times.

There’s nothing like practice for learning the ropes, so it’s not a bad idea to buttonhole a few like-minded writers and figuring out elevator speeches for THEIR books, too. I know it sounds wacky, but learning to pitch other people’s books is a great way to get comfortable with the style.

Remember, your elevator speech should be entertaining and memorable, but leave your hearer wanting to know more. Don’t wrap up the package so tightly that your listener doesn’t feel she needs to read the book. Questions are often useful in establishing WHY the book needs to be read:

EVERYWOMAN’S GUIDE TO MENOPAUSE: “Tired of all of the conflicting information on the news these days about the change of life? Noted clinician Dr. Hal Holbrook simplifies it all for you with his easy-to-use color-coded guide to a happy menopausal existence. From beating searing hot flashes with cool visualizations of polar icecaps to rewarding yourself for meeting goals with fun-filled vacations to the tropics, this book will show you how to embrace the rest of your life with passion, armed with knowledge.

Okay, here’s a pop quiz for those of you who have been following this series from the beginning: what techniques did NF pitcher Holbrook borrow from fiction writing?

Give yourself at least a B if you said that the writer incorporated vivid sensual details: the frigid polar icecaps, the twin heat sources of hot flashes and tropical destinations. And make that an A if you noticed that the savvy pitcher used a rhetorical question (filched from Dr. Holbrook’s keynote, no doubt) to pique the interest of the hearer — and double points if your sharp eye spotted the keywords agents love to hear: happy, passion.

Extra credit with a cherry on top and walnut clusters if you cried out that this elevator speech sets up conflicts that the book will presumably resolve (amongst the information popularly available; the struggle between happiness and unhappiness; between simple guides and complicated ones). Dualities are tremendously effective at establishing conflict quickly.

Speaking of odd sensual details and dualities, have you come to any conclusion about the picture at the top of this post? Looks kind of like light reflected off water, doesn’t it? Or a very heavy rain falling through the air, perhaps?

Actually, it’s a photograph of a granite-tiled patio on a sunny day. Completely different level of hardness than water or air, similar effect.

Which only goes to show you: first impressions are not always accurate. Sometimes, a surface that initially appears to be wavering is as solid as stone; sometimes, an author who doesn’t at first seem to have many qualifications to write a book turns out to have precisely the right background for presenting a fascinating new take on the subject.

I’m just saying that the world is a pretty complex place.

Practice, practice, practice, everybody — next time, we get to the prize at the bottom of the box of Cracker Jacks. Or one of ‘em, at any rate.

Keep up the good work!

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Building block of the pitch #6, part III: in an elevator speech, pretty is as pretty does

For the past couple of days, I’ve been writing about the elevator speech, the ubiquitous 3-line pitch’s much prettier fraternal twin. Prettier how, you ask? Well, in the most important way a verbal pitch can be: it’s more likely to impress a hearer.

As I MAY have mentioned before in this series, the 3-line pitch is not native to the publishing world — it’s an import from the wilds of moviedom, where screenwriters, poor souls, are expected to be able to establish the premise of a movie within three beats: an out-of-work actor/cross-dresses in order to find work/and becomes a star as a woman.

My, that plot sounds familiar, doesn’t it?

Although the PRACTICE of verbal pitching has now entered the world of the writers’ conference, only the most literal of term-huggers could possibly believe that what agents and editors are expecting to hear in a 10-minute meeting (roughly average for an assigned face-to-face pitch time) is only three short sentences. Or, still more ridiculous, a mere three beats.

Unfortunately, many people who organize conferences apparently are that literal. Apparently, every word in the English language has only a single meaning, regardless of context.

For the past couple of years, I’ve been toying with the idea of posting excerpts of pitching advice gleaned from conference brochures, just so my readers may see that I’m not exaggerating, but honestly, bad advice on this point is so ubiquitous that I could not even begin to choose amongst it all. These folks routinely tell would-be pitchers that they are allowed to say only three sentences to an agent, that those three sentences should summarize the entire plot — and when they don’t state outright (as many do) that the purpose of the pitch is to sell the book, not to tempt an agent or editor into reading it, they almost always imply it.

Which is (out comes the broken record again) a pretty infalliable way to make pitchers feel lousy about themselves, because it’s setting the performance bar almost impossibly high. Those of you who have worked your way through this series, chant it with me now: the SOLE purpose of a verbal pitch is to convince the hearer to ask to read the book in question.

Or at least a part of it. If you’re defining pitching success in any other way, you’re setting yourself up for disappointment. Seriously.

Everyone got that, or should we chant it a few hundred more times? Good.

To extend my meal metaphor from a few days back, if the keynote is the amuse-bouche, designed to whet the appetite of the agent or editor, the elevator speech is the first course, designed to show that the chef has talent prior to the entrèe, the full-blown 2-minute pitch. If the elevator speech is not finely prepared and delectable, the hearer is not going to stick around for the main course.

But if you wow him with the fish in round one, he’s going to clamor for the steak in round two.

That’s the theory, anyway. More commonly in a hallway pitch, an agent in a hurry is going to gobble up the fish and pass on the steak, opting to skip the 2-minute pitch altogether in favor of, well, continuing to walk down the hall.

As long as he hands you a business card and asks you to send pages before he does, do you really mind not serving the second course?

Since good elevator speeches vary as much as good books do, it’s a trifle hard to show what makes one work without showing a few examples, so here is an elevator speech for a book you may already know:

Nineteenth-century 19-year-old Elizabeth Bennet has a whole host of problems: a socially inattentive father, an endlessly chattering mother, a sister who spouts aphorisms as she pounds deafeningly on the piano, two other sisters who swoon whenever an Army officer walks into the room, and her own quick tongue, any one of which might deprive Elizabeth or her lovely older sister Jane of the rich husband necessary to save them from being thrown out of their house when their father dies. When wealthy humanity-lover Mr. Bingley and disdainful Mr. Darcy rent a nearby manor house, Elizabeth’s mother goes crazy with matchmaking fever, jeopardizing Jane’s romance with Bingley and insisting that Elizabeth marry the first man who proposes to her, her unctuous cousin Mr. Collins, a clergyman who has known her for less than a week. After the family’s reputation is ruined by her youngest sister’s seduction by a dashing army officer, can Elizabeth make her way in the adult world, holding true to her principles and marrying the man she passionately loves, or will her family’s prejudices doom her and Jane to an impecunious and regretful spinsterhood?

Okay, okay, I know that was far, far longer than three beats, but it IS three sentences, albeit lengthy ones — which, by the way, renders it very much the kind of pitch that those scared by conference brochures tend to give. (90% of three-line pitch constructors seem to operate under the assumption that the hearer will be counting the number of PERIODS in the pitch, not the amount of time it takes to say. I’ve seen pitches with two semicolons and a colon per sentence blithely presented as adhering to the length restriction.)

Assuming that the length is fine (which it is, for an elevator speech; it would take about 20 seconds to say), tell me: is it a successful elevator speech?

If your first impulse was to reply, “Well, I don’t know — did the agent or editor hearing it ask to see pages?”, give yourself seven gold stars; you’ve been paying attention. Pitches do NOT sell books; writing does. Your goal is to get the hearer to want to READ your writing.

So, do you think this is LIKELY to be successful? To answer, don’t tell me whether you think this is a good elevator speech, or whether you believe it really could be said in three breaths.

Instead, tell me: would you read this book?

The fact that you may already have — it’s PRIDE AND PREJUDICE, and anyone who intends to write novels in English should read it to learn a thing or two about timing from its unparalleled mistress — is beside the point here. Even a story that we all know very well indeed can be presented as fresh by focusing on the details that make the story unique.

Would you read this book?, my friends, is the question you should be asking when you practice your elevator speech upon your kith, kin, and the guy sitting next to you on the subway in the time between now and when you are planning to attend a conference. Because if the elevator speech doesn’t make the book sound compelling enough to sit down with the first 50 pages or so, it needs work.

Let’s take this elevator speech apart, and see why it grabs the attention. First, it’s clear about both who the protagonist is and what she wants.

Do I hear some impatient huffing out there? “Oh, come on, Anne,” some of you snort, “give us some credit. Who else would the elevator speech be about?”

Laugh if you like, but as a long-time pitching teacher, I can tell you from experience that elevator speeches for novels and memoirs alike frequently focus on what’s going on AROUND the protagonist. In fact, you’d be surprised (at least I hope you would) at how often elevator speeches focus on everyone BUT the protagonist — it’s far from uncommon for the hearer to be astonished to learn, upon further inquiry, that the daughter mentioned in passing at the end of the second sentence of a paragraph about a troubled father is actually the book’s lead.

“Wait just an agent-tempting minute, Anne,” I hear some of you protesting, “the elevator speech you gave for PRIDE & PREJUDICE is mostly about people other than Elizabeth, isn’t it? So shouldn’t you have talked ONLY about her?

Actually, the speech above IS about her, even though it mentions other people; it depicts her as the central actor in a complicated situation that other quirky characters also inhabit.

How does this show she’s the protagonist? Take another gander at the elevator speech, and notice that establishes right away a few important things about our Elizabeth: she is facing internal conflicts (should she embrace her family’s prejudices, or reject them?); she is pursuing a definite goal (making a good marriage without latching herself for life to the first man who finds her attractive), and she faces an array of substantial barriers to achieving that goal (her family members and their many issues).

And it does so with specifics that are delightfully memorable. (No credit to me for that; the specifics are all Aunt Jane’s.)

Still more importantly for identifying her as the protagonist, this description also hints that instead of riding the billows of the plot, letting things happen to her, Elizabeth is actively struggling to determine her own destiny. To North American readers, this is going to make her a more attractive protagonist than, say, her sister Jane, whose virtues lie in being nice to everybody and thinking good thoughts while waiting for the man she loves to come to his not very complicated senses.

The other reason that this is a good elevator speech is that it alerts the reader to the fact that, despite some pretty serious subject matter, this is a book with strong comic elements — and it does so by SHOWING, not TELLING, that it’s funny. The big give-aways: the absurdity of Mr. Collins’ proposing after only a week, her family members’ odd predilections.

“Okay, okay,” I hear my interlocutors sighing, “I can see where Aunt Jane might be able to pitch that successfully. But PRIDE & PREJUDICE is a masterpiece, and I’m just trying to find an agent for an ordinary book, albeit one that I think is well-written. Any tips on how those of us who don’t happen to be comic geniuses might want to go about it?”

I’m hesitant to give a precise formula for deriving an elevator speech, lest agents and editors suddenly become inundated with it. Like everything else, there are fashions in pitching and querying styles, after all, and I’m not out to set a new one. (Although I have had agents say to me at conferences, “I met three of your pitching students today. They were the only ones who introduced themselves before telling me about their books.”)

If you really find yourself stumped, however, there is a standard (if old-fashioned) three-step formula that tends to work well. Borrowing a trick from the Hollywood Hook, you can compare your book to a VERY well-known book or movie, and build from there:

(1) Name the comparison, and say how your book is similar: “For readers who loved SCHINDLER’S LIST, here is a story about gutsy individuals triumphing against the Nazis.”

(2) Next, add sentence here about who the protagonist is, and what is oppressing her: “Concert pianist Claire’s promising career is cut short when armies invade her beloved Amsterdam, smashing the hall where she played.”

(3) Show the central challenge she faces in escaping that oppression: “But how can she pursue her passion to bring the joys of music to her sightless fiancé Roderick, when every aspect of the world she navigates for him is being swept away before her eyes?”

This format works for an elevator speech (better than in a pitch proper, of which more follows in a few days’ time), because citing another well-known story automatically conjures a backdrop for yours. Basically, you don’t need to fill in as many details.

I just sensed 5,000 hands shooting up in my virtual audience. “But Anne!” these bright souls cry, “didn’t you tell us only yesterday that comparing our books to bestsellers makes ours sound less original and, you know, FRESH?”

Well caught, sharp-witted 5,000: I did in fact say that, and I stand by it as pitch-construction advice. A writer usually IS better off weaving his own tale, rather than relying upon the artistic output of others.

Note, however, that I suggested this method for would-be pitchers who are genuinely stuck — or those who are covering already well-worn literary territory. Sometimes, a great book DOES consist of a fresh twist on much-traveled material. As with a Hollywood Hook, this formula enables a writer to capitalize on the very popularity of the subject matter by co-opting it as shorthand.

Or, to put it another way, if your novel is set in Oz, you could use your entire elevator speech explaining what that famous land is like — or you could simply say that it takes place in Oz and use the extra two sentences to show what’s new and fresh about your take on the legendary land.

It’s entirely up to you.

Do bear the freshness problem in mind, however, because the real risk of this sort of elevator speech is that from the hearer’s point of view, it’s very easy for the protagonist to get lost in front of that very memorable backdrop. To prevent this horrible fate, you need to provide enough personal detail to establish your protagonist firmly as an individual.

To pull that off with aplomb, you will need to pepper the elevator speech with specific ways in which YOUR protagonist is different from the one in the old warhorse. As in:

In the tradition of GONE WITH THE WIND, DEVOURED BY THE BREEZE is a stirring epic of one woman’s struggle to keep her family together in a time of war. Woman-Who-Is-Not-Scarlett loves Man X, and he loves her, but when half of her family is killed in the battle of Nearby Field, and the other half falls down a well, she can no longer be the air-headed girl he’s known since childhood. But will starting her own business to save her family home alienate the only man she has ever loved?

Getting the picture? In an elevator speech, a writer needs first and foremost not to count periods, but to present an interesting, fresh protagonist embroiled in a fascinating situation — ideally, with a twist that the hearer is not expecting.

Because predictability is not pretty, my friends, no matter how you dress it up. At least not in a pitch.

Tomorrow, I shall delve into how to construct an elevator speech for a NF book, as well as explaining when to give your elevator speech and when your pitch, before moving on to (gulp!) the pitch proper. Keep up the good work!