Posted on - 3 Comments on Expanding your query list, Part IX: More reviews, and some final words of advice

Expanding your query list, Part IX: More reviews, and some final words of advice

Yesterday, I discussed how to use book reviews in order to point you toward agents to query. If reading through weeks and months of reviews seems like a lot of work, bear in mind the alternative: not targeting agents specifically, or, heaven help us, adopting a mass strategy where you simply blanket the agenting world with generic pleas for representation.

Allow me to reiterate: just as trial attorneys learn not to ask questions whose answers they cannot anticipate, I, and literally every agented writer I know, have learned not to query agents who are not DEMONSTRABLY interested in our kind of writing or our kind of writer NOW.

And unfortunately, what the agents say about themselves the standard agents’ guides is not always the best indicator of this. Both personal preferences and industry trends have been known to change with lightning speed, and those blurbs are changed at most once per year. It’s not uncommon for the listings to remain the same for a decade at a time. Nor, as we saw in my series last March and April on the agents and editors scheduled to attend the 2006 PNWA conference, are agents’ conference blurbs especially reliable. Those, too, are frequently reused for years on end.

All of this is admittedly frustrating, but believe me, the research is well worth your time. Sending only targeted queries can substantially reduce your rejection rate. At the risk of sounding broken-recordesque, this is especially true if you have been going the mass mailing route — most agents simply ignore “Dear Agent” letters, but they genuinely do pay attention to queries that pay them the compliment of noticing that they have sold books in the past.

As I have mentioned, oh, about 700 times before (see earlier broken record comment, above), it is VASTLY to your advantage to be able to open your query letter with a clear, book-specific reference to why you have selected that particular agent: “Since you so ably represented David Guterson’s SNOW FALLING ON CEDARS, I believe that you will enjoy my book…”

Trust me on this one, please. Invest the time.

But do it strategically. As I mentioned yesterday, finding well-reviewed first-time authors in your genre should be your first goal in review-scanning, as their agents will probably be most open to your work. Once you start reading the major book reviewers on a regular basis, however, you will probably notice that first-time authors receive only a very small share of their august notice.

Odd, isn’t it, considering that ostensibly, a book reviewer’s primary job is to alert his readers to the existence of good books they might not otherwise read? But no: the vast majority of reviews are of well-hyped books by already-established writers.

Personally, I would find it a bit tedious to keep on informing the world yet again that Alice Walker can write and that J.K. Rowling has a future in children’s literature, when I could be telling the world about an exciting new author’s first novel, but as I have mentioned before, I do not make the rules governing the miasma of publishing; I merely tell you about them.

For this reason, you might want to move beyond the major book review sources in your search for new agenting pastures. If you have read several issues of a publication without finding a single author whose work sounds similar to yours, move on to another publication. The easiest way to do this is to check back issues: here again, the public library is your friend. Librarians, dear souls that they are, often shelve current magazines so one does not even have to move three steps in either direction to find a year’s worth of back issues.

To save yourself some time, don’t bother with issues more than a year and a half old; longer ago than that, and the agents’ book preferences may well have changed. And start with the smaller publications aimed most directly at your target audience or demographic, not the broader-based publications. If you write anything at all esoteric, you could easily spend a month leafing through the last two years’ worth of the New York Times Review of Books and only come up with a handful of books in your genre.

And don’t forget to search the web for sites that habitually review your type of book! Yes, the Internet is wide and vast and deep, but if you narrow your search focus enough (how many habitual reviewers of werewolf books could there possibly be?), the task should not be terribly overwhelming. Remember, part of the point of this exercise is to find the smaller books by first-timers, and no one is faster than your garden-variety blogging reviewer at finding these.

If you find it difficult to tell from the reviews whose work is like yours, take the reviews to a well-stocked bookstore and start pulling books off the shelves. I’m sure that you are a good enough reader to tell in a paragraph or two if the agent who fell in love with any given writer’s style is at all likely to admire YOUR prose flair. Or — and this is particularly important if you are writing about anything especially controversial — if the agent is brave enough to take a chance on a topic that might not, as they say, play in Peoria.

Often, though, this is not necessary, as many book reviewers have the endearing habit of rushing to compare new authors to immensely well-established ones, often within the first few lines. For instance, I was reading a review of Stephanie Kallos’ John Irvingesque plotting. A statement like this in line 1 can render reading the rest of the review superfluous. If your work resembles Irving’s, but you despair of hooking his agent (who, if memory serves, is also his wife), you would be well advised to try Kallos’.

Get it?

Admittedly, sometimes the ostensible connections between the writers cited may be rather tenuous, which is less than helpful for our purposes. Again, taking a gander at the actual books in question will help separate the true analogies from the bizarre. I noticed, for example, that since my favorite new literary novel, Layne Maheu’s amazing SONG OF THE CROW is told from the point of view of a bird along for the ride on Noah’s ark, several reviewers automatically compared the book to Richard Bach’s 1970s megaseller JONATHAN LIVINGSTON SEAGULL. Actually, apart from the sheer flesh-to-feathers ratio in these two books, they don’t have a lot in common. But sure enough, the merest flutter of feathers, and the reviewer had a conceptual match.

One last comment on tracking down agents to query: if you absolutely, positively cannot find out who represents a particular living author after a reasonable amount of effort, let me know — I might be able to find out. I have connections for this sort of question. (This offer is not unlimited, of course: please don’t just send me your entire list. Blogging is a volunteer endeavor, after all.)

On Monday, I shall be talking about how agencies differ from one another. This does not mean I am leaving the subject of querying forever, though: if you have questions you would like answered, or agent-hunting stories you would like to share, feel free to chime in via the COMMENTS function, below.

One quick piece of business before I sign off for today: are many of you planning to attend the Surrey conference in October? Leave a comment, if so — if enough of you are, I’ll do the same sort of research run-down on the agents due to turn up there as I did for PNWA this summer, because a lot of my readers seemed to find that helpful. So write in, please!

And, of course, keep up the good work!

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Expanding your query list, Part VIII: Surfing the sea of reviews

Before I launch into today’s installment, I feel the need to pause a moment and gloat: today, the Spanish government began to enforce a law that stipulates models must be over certain specified Body Mass Indexes. In plain English, they turned away about 30% of the models who showed up for work today, because they weighed too little, and I have been deriving real enjoyment from watching the size 0s and 2s on television prattle on sanctimoniously about how awful it is that 15-year-old models choose to starve themselves.

Because, as we all know, early adolescents set all the rules in any society. Where on EARTH did those women, the talking heads cry, get the idea that they needed to be skeletal in order to get work as models or actresses? And why in heaven’s name do young girls look up to models as standards of beauty? Clearly, something very strange indeed has been going on behind adult backs, to set up goals of comeliness so diametrically opposed to those embraced by those of us old enough to vote, edit fashion magazines, or cast movies.

I learned today, from one of those size 2 talking heads, that the average NYC model is 6 feet tall and weighs 117 pounds, apparently the twin sister of that 98-pound weakling who used to get sand kicked in his face by the muscle men in the old cartoons. The purpose of all that sand-kicking, of course, was to steal the willowy beauty of their day. And what did she look like? Allow me to quote from a 1949 book on women in the workforce: “Fashion models must be 5’6” to 5’10” (with heels) and wear a size 12 or 14. The model has to draw a fine line between going to enough parties to be seen regularly and getting enough sleep to appear always fresh and clear-eyed for work.”

Not to mention financing that speed habit. Somewhere up in that great pink boudoir in the sky, I sincerely hope Marilyn Monroe, Mae West, and Jayne Mansfield are having a good, hearty belly laugh at us all right now. And then eating vats upon vats of ice cream.

All right, I am descending from my soapbox now; back to business. In previous postings, I talked about how to track down who represents whom, so that you may address queries to the agents who represent authors whose work you like, or (even better) whose work or background resembles yours in some important respect. Today, I am going to discuss an inexpensive and highly effective way to identify agents with a solid recent track record of selling books in your area: reading book reviews.

“Wait just a model-starving second!” I hear those of you who have been paying attention to this series cry. “Wouldn’t books coming out right now necessarily be a reflection of what agents were selling at least a year ago? What about your passionate diatribe yesterday about how agents live in the now, so we should strive to be as up-to-the-minute in our research as possible?”

If you thought this, or some reasonable facsimile of it, you get a gold star for the day. Chant it with me now: from the time a book is purchased by a publisher to the date it appears in bookstores is at least a year. Sometimes longer. And publishing trends, like an aspiring model’s weight, can fluctuate wildly over a much shorter period of time: the same agents who were clamoring a year ago for memoirs like A MILLION LITTLE PIECES are now telling writers that memoir simply doesn’t sell. The agents who were combing conferences for the next SEX IN THE CITY two years ago are now insisting that chick lit is doomed.

And, of course, six months from now, after everyone has calmed down after the Random House class action settlement with James Frey’s pre-scandal readers (payments underwritten, one suspects, by the hugely increased sales of the book AFTER the scandal broke), some other book category will be pronounced permanently dead, too. Since it takes substantially longer to write a book than for a bunch of people in Manhattan to decide what the next hot thing will be, all we writers can do is monitor the squalls from afar and hope we’re ready when our time comes.

However, keeping up-to-the-minute on who is selling what NOW pretty much requires subscribing to one of the rather expensive industry publications, such as Publishers Marketplace or Publishers Weekly. As a dispenser of free advice myself, I am very much in favor of highlighting any free resources that are available to writers. Most aspiring writers are already struggling to make time to write, and for those with the spare cash to spend, there is a whole industry devoted to producing seminars, conferences, books, and magazines devoted to helping them become better and more publishable writers. So if I can save my readers a few shekels from time to time, I like to do it.

The book review method is undoubtedly cheap: if you go to a public library, you don’t even have to buy newspapers or magazines to read book reviews. While print media book reviews almost never list the agent of a book in question (as opposed to industry advance reviews – see Part IV of this series — which occasionally do), reading the reviews will enable you to single out writers who are either writing for the same micro-niche you are or whose style is similar to yours. Then, once you have identified the writers whose representation you covet, you can use the methods I have already discussed to track down their agents.

The book review will also tell you, by implication, how good the agent is at placing work with publishers who promote their authors’ books well. As you have undoubtedly noticed, the vast majority of books published in North America are NOT reviewed in the popular press; it is no longer sufficient simply to send a bound galley with a polite cover letter to a publication to get it reviewed. (For those of you unfamiliar with the term, a bound galley is a low-cost print of a book cheaply packaged, without a hard cover, for circulation to reviewers. They look a little bit like thick scripts for plays.) Talk to anyone who works at a large-circulation magazine, and they will tell you: they receive hundreds of bound galleys every month, but unlike an industry publication like LIBRARY JOURNAL, they simply do not have room to review them all.

They review perhaps a dozen per month, out of all those submissions. And to narrow the probability of any given book’s being reviewed even more, most print media outlets have a policy to review only books released in hardcover — although since it has gotten so common to release fiction in trade paper, you’re starting to see some shift on the subject — and only books released through traditional publishing. Self-published and electronic books are almost impossible to get reviewed, alas, unless you’re Stephen King.

Thus, if you see a book reviewed in a major publication, it is because it is either expected to be a big seller, is by an author already well recognized, or someone (usually the publicity department at the publishing house, but with increasing frequency, the author or the author’s press people) has been a shameless nagger. Since even a poor review in a major publication will equal more book sales than no review at all (remember when John Irving’s last book got savaged by THE WASHINGTON POST?), it is very much in your interest to find an agent who is good at bullying publishers into nagging reviewers on behalf of her authors’ books.

Querying authors whose books get reviewed is good place to start looking for such an agent, obviously.

Tomorrow, I shall wrap up this series on agent-spotting, so we may move on to other pastures. But before I go, I have a question to toss out there, for future posts: have you been hearing industry terminology used at conferences, or seeing in writer-targeted publications, or even found me using here, that you would like to see defined with some precision?

If so, please send them to me via the COMMENTS function, below, so I know to include them in my upcoming glossary of industry-speak. Since I hope that this fall’s querying blitz is going to bring many of you into contact with agents and editors eager to help you promote your writing, I thought it might be a good idea to give you a crash course in the language they will be speaking.

Keep up the good work!

Posted on - 4 Comments on Expanding your query list, Part IV: spotting an agent in the wild

Expanding your query list, Part IV: spotting an agent in the wild

I bring you glad tidings for a second day in a row, my friends: one of our very own long-term readers, the ever-fabulous Phoebe Kitanidis, just signed with agent Jim McCarthy of Dystel & Goderich Literary Management yesterday! She writes both adult and YA fiction and, to add to her many virtues, was one of the marvelous Pitch Palace volunteers at this summer’s PNWA conference.

So everyone join me, please, in great big foot-stomping hurrahs for Phoebe, and brilliant prognostications of her continued success!

I have a double reason to rejoice: DGLM is the agency that represents yours truly, so this is a win for two of my communities, as far as I’m concerned. I gather from my agent’s perpetual astonishment at my enthusiasm for other writers’ work (I’m notorious for pitching my friends’ books at conferences — particularly conferences where the friend in question is a couple of time zones away), not everyone regards publication as a team sport.

But hey, we writers can use all the mutual support we can get, right?

To paraphrase everyone’s favorite writing auntie, Jane Austen (I grew up surrounded by writers and artists, but not everyone did. I say, if you don’t have literary relatives, adopt ‘em), we writers are an oppressed class: we need to stick together. Heck, I’ll just go ahead and quote that wonderful passage from her NORTHANGER ABBEY — the novel, if you’ll recall, that her publisher bought and sat upon for years and years without publishing, just like a certain memoir I could mention — so it’s safe to say that she knew a little something about writerly frustration. The quaint punctuation, for those of you new to Aunt Jane’s style, is hers:

“Yes, novels; — for I will not adopt that ungenerous and impolitic custom so common with novel writers, of degrading by their contemptuous censure the very performances, to the number of which they are themselves adding — joining with their greatest enemies in bestowing the harshest epithets on such works, and scarcely ever permitting them to be read by their own heroine, who, if she accidentally take up a novel, is sure to turn over its insipid pages with disgust. Alas! if the heroine of one novel be not patronized by the heroine of another, from whom can she expect protection and regard? I cannot approve of it. Let us leave it to the Reviewers to abuse such effusions of fancy at their leisure, and over every new novel to talk in threadbare strains of the trash with which the press now groans. Let us not desert one another; we are an injured body. Although our productions have afforded more extensive and unaffected pleasure than those of any other literary corporation in the world, no species of composition has been so much decried. From pride, ignorance, or fashion, our foes are almost as many as our readers. And while the abilities of the nine-hundredth abridger of the History of England, or of the man who collects and publishes in a volume some dozen lines of Milton, Pope, and Prior, with a paper from the Spectator, and a chapter from Sterne, are eulogized by a thousand pens — there seems almost a general wish of decrying the capacity and undervaluing the labour of the novelist, and of slighting the performances which have only genius, wit, and taste to recommend them.”

Amazing how modern Aunt Jane remains, isn’t it? If you substituted “the 900th interpreter of the Middle East conflict” for the bit about the History of England, and changed the anthologer mentioned into a reference to CHICKEN SOUP FOR THE SOUL (or indeed, to most of the textbooks currently used in English and American literature classes), the critique is still valid now. Heck, throw in a hostile word or two about James Frey’s A MILLION LITTLE PIECES (because it’s not as though Random House originally saw it as a novel or anything) or Kaavya Viswanathan’s HOW OPAL MEHTA GOT KISSED, GOT WILD, AND GOT A LIFE (because the average 17-year-old is more than capable of dictating ethics to her publishers), this passage could have appeared in a trade journal within the last year.

So let’s commit to being mutually supportive — and keep that good news rolling in, everyone. Send in your triumphs, everybody, big and small, so we can celebrate them together. And thanks, Phoebe, for reminding us that it IS possible for the writer to win playing against the stacked deck of the publishing industry.

Okay, back to my topic of the week (which looks as though it will be the topic of next week, too) — and fasten your seatbelts, everybody, because it’s going to be a lengthy ride. Today, I am going to take you through how to find out who represents whom, so that you can query the agents of authors whose work resembles yours. (For a discussion of why this is a good idea, see the earlier segments of this series.)

Isn’t it astonishing that this most basic information — who represented any given book — should be SO difficult to come by? There’s no good reason for it; since all publishing deals in the U.S. are matters of public record (not the specifics, perhaps, but definitely the players), gathering this data should be the proverbial walk in the park. But it undoubtedly isn’t, at least without paying for access to an industry database.

Yes, the standard agents’ guides do usually ask the agency to list a few of their best-known clients in the blurbs. Best-known is the operative phrase here: yes, it’s nice to see names that you recognize, but an agency’s big sellers are often neither their most recent sales nor a particularly good indicator of that they are looking for in a NEW client. Agents’ preferences change all the time; I always concentrate on what the agent has sold within the last three years as the most reliable indicator of what s/he would like to see in a query.

And even in the rare instances where the blurbs do provide up-to-date titles, few of the guides include the authors’ names in the index, so the aspiring writer is reduced to skimming the entire book, looking for familiar writers. Not terribly efficient, is it?

Sometimes, you can learn who represents an author via a simple web search, but this, too, can be very time-consuming. A standard search under the author’s name will generally pull up every review ever published about her work, every article in which she is mentioned, and prompts to buy her book at Amazon AND B & N — not in that order — as well as the author’s own website, which often does not include representation information, surprisingly enough. Wading through all of this information can be very frustrating, and does not always lead to what you need.

So what’s a querier to do?

If you are searching for the agent who represented a specific book, it is worthwhile to check out the industry reviews excerpted on the booksellers’ sites. Actually, Amazon, B&N, and Powell’s all often post industry reviews, too. Occasionally, the agent’s name is listed at the end of these reviews.

(Why would these reviews list such an arcane detail? Well, the industry reviews are the advance press — Kirkus, Library Journal, Publishers Weekly — reviews written primarily for the benefit of retailers who are considering stocking the book. They appear considerably before the release date; it is not unheard-of for editors to pull a book from the print queue that has received a less-positive-than-anticipated advance reviews, so that the book may be re-revised prior to release. Print reviews, by contrast, tend to coincide with the book’s release, and are aimed at the general reading public. Thus, they seldom contain information of interest only to people in the industry.)

As I mentioned earlier in this series, writers-conference wisdom dictates that the best means of finding out who represents an author is to check the book itself for acknowledgments. Often, authors will thank their agents — and if not, the common cant goes, maybe you should think twice about that agent, anyway. (The notion that perhaps the author might merely be rude does not come up much in conference discussions, I notice.)

In fact, I cannot even count the number of times that I’ve heard conference speakers advise aspiring writers to walk into a major bookstore, plop down in front of the genre-appropriate shelves, and start making a list of every agent thanked in every well-packaged book. That way, these speakers assure us, you know that you will be dealing with agents who have made sales recently, and thus must have fairly up-to-date connections amongst editors, who are notorious for moving from one publishing house to another at the drop of the proverbial chapeau.

Remember how I was ranting earlier in this series about how a lot of the standard marketing advice writers get is quite out of date? Well…

It’s definitely worth checking a few books, but don’t be surprised if a couple of hours at Borders yields only a few names of queriable agents. The fact is, acknowledgements are simply a lot less common than they used to be — and it’s not because writers have become less grateful as a group. With the rise of trade paper as a first-printing medium for novels (as opposed to hardback, paperback, and pulp), fewer and fewer first-time authors are being allowed to include acknowledgments at all. One less page per book saves publishers money.

And if no one else is willing to say it, I will: just because an author thanks an agent does not necessarily mean that the agent has been overwhelmingly helpful — selling the book is the agent’s JOB, after all. While the author is thanking everyone else, it would look a little funny not to thank even the least helpful agent, wouldn’t it? Most of the professional acknowledgements you do see are fairly compulsory — this is not a business where it pays to burn bridges, after all.

(Nor is this expectation of blanket thanks limited to mainstream publishing, by the way. Back in my bad old university days, I was STUNNED to discover that in academic work, acknowledgments are more or less mandatory. I actually could not have gotten my dissertation accepted without the requisite page of thanks to the professors in my department who kept telling me to write about something else. Go figure.)

Then, too, some agents who aren’t particularly interested in attracting new clients will actually ask their authors NOT to mention their names on acknowledgement pages. Or to mention only their first names. Or at least not to identify them as agents. This is why, in case you were wondering, you so often see a list of a dozen names loosely identified as helpers in the publishing process, rather than that standby of former days, “I’d like to thank my wonderful agent, Jan White…”

This practice, naturally, makes it significantly harder to track down who represented what. Wondering why they would want to do this to nice people like us?

You know how I keep telling you that the vast majority of hurtful things agents do in the course of rejecting writers aren’t actually aimed at hurting writers or making our lives more difficult? Usually, our annoyance is merely a side effect, not the explicit goal: sending out form rejection letter, for instance, saves agencies boatloads of time; the fact that such rejections convey no actual feedback to writers is, from their point of view, incidental.

Well, as nearly as I can tell, this one IS specifically intended to make our lives more difficult. But don’t blame the agents (or at any rate, don’t blame ONLY the agents); blame the unscrupulous aspiring writers I was telling you about a couple of days ago, because such actions are in self-defense.

They do it, my friends, because they have heard the same advice at conferences as we all have. Agents are increasingly hip to the fact that people who are neither buying nor reading their clients’ work (i.e., those lingerers in front of shelves at B&N) are still sending them letters beginning, “Since you so ably represented Author X, I am sure you will be interested in my book…”

All of which is to say: the acknowledgments route is not a bad way to come up with a few names, but like so much else in the agent-attracting process, it’s considerably harder to do successfully than it was even five or ten years ago. So, realistically, since you will probably only be able to glean enough for one round of simultaneous queries, you should try to minimize how much time you invest in this method.

On Monday, I shall talk about how to spread your net wider — I’ve been struck by an inspiration upon which I simply must ruminate blogistically (hey, this is a new field; I’m entitled to make up new words to describe it) over the weekend. So tune in tomorrow, campers, and keep up the good work!

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Expanding your query list, part III

Before I return to the topic du semaine, let’s all do a little collective jig of satisfaction in recognition of recent triumphs by members of our online community here: excellent writer Toddie Downs (best known here as inveterate question-asker Toddie) has an article in October’s issue of THE WRITER magazine. Way to go, Toddie!

Also our recent guest blogger Jordan Rosenfeld has an article in the current WRITERS DIGEST, an article within which, I have from good sources, I am quoted being either witty, wise, or ridiculous. (I forget which.) Hooray, Jordan!

Please, everybody, join me in a nice round of applause for both. And please do let me know when your triumphs occur, so we can celebrate them here. The path of the writer is often not an easy one, my friends: the more we can rejoice over the victories of our friends, the more joyful the journey will be for all of us.

Really. Honest. All serious writers have days where it’s hard to remember the shape and texture of hope. For me, nothing perks up a dark night of the soul like turning on my computer to learn that a writer I like has just scored points against the system. Go, Team Creative!

Okay, back to business. I’ve been writing over the last couple of days about ways to figure out which agents to query OTHER than simply opening the Herman Guide at random, hammering your finger down on a page, and sending a letter to the one grazed by your fingernail. A query to an agent who does not represent your kind of work is usually not worth the investment in postage, much less your energy.

Yesterday, I was discussing querying the agents who represent writers you like. The “Since you so ably represent Author X…” technique works best, naturally, when the querying writer’s work bears some striking resemblance to that of the cited author. I wouldn’t advise hitting up David Sedaris’ agent (Don Congdon) with ultra-serious literary fiction, any more than I would send a rollicking comedy to Annie Proulx’s (Liz Darhansoff) or hard-right political analysis to Michael Moore’s (Mort Janklow).

However, if your well-read friends and trusted first readers say, “Hey, has anyone ever told you that you write like Francine Prose?” it’s worth checking to see if Francine Prose’s agent (Denise Shannon) is accepting new clients. And mentioning, if at all possible, specific ways in which your work resembles, say, Ms. Prose’s well-respected HUNTERS AND GATHERERS.

Need I repeat here that there are SIGNIFICANT perils attached to drawing parallels to books that you have not read? Never, ever, EVER succumb to the temptation of comparing your book to a book with which you are unfamiliar — especially to the unknown book’s agent, who may well have been the person who purged the book of misspellings and semicolons. The chances of such an analogy backfiring are simply too high.

How high, you ask? Well, ask a writer I know who, while querying a novel filled with scenes of people ripping into rare steaks, succulent veal, etc., happened to spot a copy of Ruth L. Ozeki’s MY YEAR OF MEATS in a bookstore. Without reading anything but the acknowledgments page, the querier shot off a letter full of meat-loving details to Ms. Ozeki’s agent, Molly Friedrich of the Aaron Priest Literary Agency.. Need I even say that MY YEAR OF MEATS is an exposé of abuses in the meat-production industry so vivid that it is considered in some circles an excellent argument for vegetarianism?

Just don’t do it.

Stick to comparisons of important plot, character, or narrative worldview similarities between your book and another. Hedging your bets by vague statements like, “It’s been said that my book reads just like THE DA VINCI CODE” will not win you friends and influence agents. Trust me: such statements are far more likely to annoy than impress.

Why? Well, think about it: just how many times per day do you suppose the average chick lit agent was seeing “This is the next BRIDGET JONES’ DIARY!” in the first paragraphs of query letters when it was a bestseller? Do you really want your query letter to sound like a quarter of the ones already in the rejection pile?

Of course not. You need to make your work sound unique, not just marketable.

Generally speaking, opening a query with something like, “Everyone says I write just like David Guterson,” will not play as well as, “Since you represented SNOW FALLING ON CEDARS, you may be interested in my novel…”

This is true, incidentally, even if one of the people who told you that you wrote just like David Guterson was David Guterson’s mother. (A lovely woman, incidentally; the last time I bumped into her, she held me captive in the frozen food section of our local Trader Joe’s until I promised to rush out and buy a copy of OUR LADY OF THE FOREST that very day. That’s the kind of mother ever writer should have!) It pains me to say it, but the vast majority of agents will simply cast aside a query that quotes someone they have never heard of praising the book being offered.

So you really should avoid saying, “My writing teacher says this is the best book since BLEAK HOUSE,” or “A friend told me that I write just like Audrey Niffenegger.” (Represented by Joe Regal of Regal Literary, I’m told.) Both of these are quotes from actual query letters, incidentally, presented to me for feedback on why they were not garnering enthusiastic responses. Both of the queriers subsequently revised their letter, and are now happily represented, I am delighted to report.

If you can legitimately say, “Colin Powell says my memoir, LUST FOR WAR, is the best war story since ALL QUIET ON THE WESTERN FRONT,” by all means, say it. But make sure that the person you are quoting is well-known (or at least well-known to the agent you are querying) AND that the quote is truthful. (You’d be amazed — at least I hope you would — at how many queriers gratuitously quote the famous without their permission, on the theory that the agent will never check. FIE!!!)

But, hey, if you can justifiably say that Kurt Vonnegut wept over your text, place that information in the first line of your query letter — whether you are querying his agent (Knox Burger of Harold Ober Associates) or not. It’s too valuable a commendation not to use.

Do not give in to the temptation of quoting out of context, however. Years ago, when I was in grad school, I took a graduate seminar with Saul Bellow. I still have the term paper on which he wrote, “You are a very engaging writer.” Oh, how easy it would have been to present that quote as though he had said it about my first novel, especially as by that time, Professor Bellow was no longer among the living! But obviously, I couldn’t legitimately that luscious little blurb out of context.

I know, I know. Sometimes honesty looks an awful lot like stupidity. But at least I am 100% certain that I will never be caught in a self-promoting exaggeration at an industry meeting, where it could cost me serious credibility points. Leave the puffing up of your work to your publisher’s marketing department; let the quality of your writing speak for itself.

Remember, the reference to the agent’s already-established client is intended not so much as a name-dropping power play, meant to stun with importance, than as a bow to the agent’s past professional successes and a preliminary answer to the obvious question in any query-reader’s mind: “Why is THIS author targeting THIS agency with THIS book?” Just so you know, if any reasonably intelligent English-conversant reader could read more than half of your query letter WITHOUT knowing the answer to that question, the query is almost certainly going to be rejected.

Kind of surprising that most querying classes and guidebooks don’t point this out more often, isn’t it?

Tomorrow, I shall go into how to track down who represents whom, as the standard advice on the subject is, alas, not particularly helpful. As you may have guessed from the ease with which I was able to add who represented whom in this post, there is a trick to it, like so many things in the publishing world. In the meantime, keep up the good work!

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Honesty: policy, or just a good idea?

Yesterday, I discussed two ways of finding agents to query other than through direct meetings at writers’ conferences (which is still one of the best — and, unfortunately, most expensive — ways to connect with an agent): soliciting agents who spoke at conferences you attended with whom you did NOT speak, and tracking down those who represent your favorite authors. I have a few more words of advice about the latter method yet to dispense, but first, allow me to revisit the former briefly.

It has come to my attention that some wily writers out there habitually surf the web, tracking down major writing conferences, and sending “I so enjoyed your talk at Conference X, and I hope you will be interested in my work…” queries to the agents listed as having spoken there. These unscrupulous souls do this for conferences they have never attended, and yet they write “Conference X attendee” in big red letters on the outside of their submission envelopes. Oh, the shame of it all…

And why do these clever-but-underhand writers do this? Because they have been around the industry long enough to know that (a) by a couple of weeks after a large conference, the average agent might not remember be able to pick everyone who pitched to her out of a police line-up, much less remember who was or was not in the audience during her how-to-wow-me speech, (b) even at a small conference, many writers are too shy to approach an agent directly, so chances are, the agent will not have met everyone there, and (c) at a big agency, a reasonably well-established agent will have a screener going through her queries for her, anyway.

Therefore (these cads reason) the chances of being caught in the lie about attending are next to nil, and since the benefits of being able to claim conference attendance can be fairly significant — as I mentioned yesterday, conference-going queriers’ letters usually end up in the closer scrutiny pile — they have no scruples, apparently, about dressing themselves in borrowed clothes. Why not, these abandoned types reason: at worst, being caught means the query and/or eventual submission’s being rejected, that’s all.

Fie, fie.

Actually, there are a couple of ways in which such bold souls DO get caught, and since I am here to preach practicality, rather than morality, I feel honor-bound to point them out. First, agent rosters for conferences are NOTORIOUSLY malleable; agency screeners love to tell tales of the query letters they’ve received that extolled the pleasures of meeting an agent who was never in the time zone of the mentioned conference. Second, since agents routinely talk about their specific book needs of the moment at conferences, what they say there is often substantially different than what they told the fine folks who put together the standard agents’ guides a year before. (Even if their preferences are wildly different, though, the unprincipled conference-claiming writer will only come across as working from an outdated guidebook. Still, fie.)

Brace yourself for #3, because it represents some pretty hardened criminality. Some dodgy writers are not satisfied with imposing upon a screener with an untrue statement in a query letter: sometimes, they will send the first 50 pages of their manuscripts to an agent who attended a conference, along with a disingenuous letter thanking the agent profusely for requesting the materials at a conference so jam-packed with writers that the agent might well have been pitched to dozens of times in its hallways.

Fie, fie, FIE!!! I find this one particularly offensive, since I know at least three successfully published authors who got their agents this way. But that doesn’t make it right, my friends; it only makes it common.

You’re better than that. I know you are.

Okay, I’m finished tutting; now that we’re all sadder but wiser about the ways in which this wicked, wicked world works, back to how to solicit other writers’ agents.

Yesterday, I talked about the most common advice agents give to aspiring writers: find out who represents your favorite authors, usually through trolling acknowledgments pages, and querying their agents. This can be a dandy way to find a good agent, but do be aware that if the writers whose agents you approach are well-known and/or award winners, their agents may not be altogether keen on picking up the unpublished. Check the standard agents’ guides before you invest a stamp on a query: chances are, too, that the agent representing a major author NOW is not the same one who first took a wild chance on him as an unknown.

Why? Well-established authors often move up to more important agents as they gain prestige, so by the time that a Pulitzer Prize-winner like Alice Walker ends up at the Wendy Weil agency, she may have traded up two or three times. (Or, like John Irving, he may have married his agent, Janet Turnbull Irving of the Turnbull Agency, a feat you could hardly hope to reproduce between now and Christmas.) It’s also not unheard-of for an agent to make her reputation on a single well-known client, and want to concentrate most of her efforts on that client, rather than on new ones. (Crystal ball, why do you keep showing me the image of Alice Volpe of the Northwest Literary Agency, who represents JA Jance? Must be a transmission error.)

My point is, these bestselling authors’ prestige was probably the key that opened the door to the top-flight agencies, rather than their beginning-of-the-career raw talent. Generally speaking, you will be better off if you place the agents of writers on the bestseller lists lower on your priority roster, and concentrate on midlist or first-time authors. If you do decide to go hunting for the big game, bear in mind that that Writers House , for instance, sees a LOT of queries that begin, “Since you represent Ken Follett…” and “Since you sold Nora Roberts’ last book…”

You may not get any points for novelty.

Recall, too, that an agent who represents a bigwig necessarily spends quite a bit of time catering to the bigwig’s business — and thus may well have little time to lavish on a new-but-brilliant client. (If you should ever find yourself within shouting distance of Don Maass of the Donald Maass Agency, ask him about how many days per year he devotes to a client like Anne Perry, as opposed to a client he’s just signed. Go ahead; I seriously doubt he’ll be offended: he talks about it at conferences.) In short, setting your heart on your favorite bestseller’s agent may not be the best use of your time and energy.

Where the “Since you so ably represent Author X, I believe you will be interested in my work…” gambit will serve you best is with lesser-known writers, particularly those who are just starting out. Many agents are nurturing a pet author or two, someone whose books sell only a few thousand copies, but will be breaking into mainstream success any day now.

Where recognition is scant, any praise is trebly welcome, so the clever writer who is the first (or tenth) to identify the up-and-coming writer as THE reason for picking the agent is conveying a subtle compliment to eyes hungry to see it. The agent (or assistant) often thinks, “My, here is a discerning person. Perhaps I should give her writing a chance.”

Good reason to go to public readings of first-time writers, eh? The less famous the writer, the less well-attended the reading usually is. Maybe, if you are very nice (and one of the three people who showed up for the book signing), the brand-new author might even agree to let you begin your query letter, “Your client, Brand-New Author, recommended that I contact you…”

Again, do you think such a letter will get more or less attention than the average query?

A couple of words of warning about using this strategy, however: do NOT imply, even indirectly, that the writer you are citing sent you to her agent UNLESS IT IS TRUE.

Aspiring writers do this all the time; it’s a well enough known dodge that agents routinely ask their clients, “Hey, what can you tell me about this writer?” If you do indeed have a recommendation, great. (And in terms of pure ethics, I think that a famous writer’s telling you at a conference, “Gee, you should talk to my agent” constitutes a recommendation.) If you do not, however, it’s just not wise to tempt fate.

Also, it’s dangerous to use the names of writers whose work you do NOT like as calling cards, and downright perilous to use the names of writers whose work you do not know. Assume that, at some point, you will be having a conversation with the agent about the author whose work you praised.

The more obscure the author, in my experience, the more likely this conversation is to happen. If you hate the prose stylings of Alan Hollinghurst (whose work I love, personally; he’s represented by Emma Parry of Fletcher & Parry), or if you have never read any Dorothy Allison ( Frances Goldin Agency; also represents Barbara Kingsolver, I notice), it’s probably not the best idea to present yourself as an enthusiast to their respective agents, or indeed to anyone who knows their work very well.

Your mother was right, you know: honesty IS the best policy. Go give her a call, and keep up the good work!

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The great agent search: “I’d like to thank all the little people…”

Since I spent yesterday’s post lecturing you fine people on why, even if the best agent in the known universe has the full manuscript of your novel sitting on her desk even as I write this, you should keep querying other agents until the ink is actually dry on the contract, I shall spare you further blandishment on the subject today.

Except to say: I know you’re tired of querying; it’s a whole lot of work. You have my sympathy, really. Now go out and send a couple of fresh queries this week. And next. Repeat until you’re picked up.

Today, as promised, I am going to talk about how to find agents to query — not just any agents, but the kind of agents who represent writing like yours. I cannot overstress the importance of targeting only agents appropriate to your work, rather than taking a scattershot approach.

Why, you ask? Well, if you’ve ever heard a successful agent talk about the business for five consecutive minutes, chances are you’ve already heard four times that one of the biggest mistakes the average aspiring writer makes is to regard all agents as equally desirable, and thus equally smart to approach. And if you’ve never heard an agent rail on the subject, let me fill you in: nothing insults them more than being treated as generic representatives of their line of work, rather than highly-focused professionals who deal in particular types of books.

This is true, incidentally, even of those agents who list every type of book known to man in the agency guides. Go figure.

And this, in case you were wondering, is why the mere sight of a query beginning, “Dear Agent,” rather than addressing the targeted agent by name, will make your garden-variety agent so crazy that she wants to put her fist through the nearest window with the query letter still clutched in her bloody fist. Seriously, they tend to react to this kind of salutation as though the querying writer had just kicked their grandmothers: at minimum, they regard it as rude. Agency screeners are uniformly ordered to reject such letters without reading them.

If you’ve been sending out “Dear Agent” letters, go back and read that last sentence again. Fifteen times, if necessary.

The single best thing you can do to increase your chances of acceptance is to write to a specific person — and for a specific reason, which you should state in the letter. Agents all have specialties; they expect writers to be aware of them. (Later in the week, I will go into why this isn’t a particularly fair expectation, but for now, suffice it to say that it’s expected.) Within the industry, respecting the agents’ preferences in this respect marks the difference between the kind of writer that they take seriously and the vast majority that they don’t.

May I assume that this is old news to most of you, though? If you’re taking the time to do research on the industry online, you have probably encountered this advice before, right? Although perhaps not its corollary: don’t approach agents at conferences unless they have a track record of representing your type of writing successfully.

Think about it: do you really want to be your new agent’s FIRST client in a particular genre? Of course not; it will be twice as hard to sell your book. You want an agent who already has connections with editors who buy your type of work on a daily basis.

Which brings me to the most logical first step for seeking out second-round agents to query. If you attended a conference this summer, now is the time to send letters to the agents to whom you were not able to pitch. However, be smart about it: don’t bother to query those whose client lists do not include books like yours. No matter how much you may have liked the agent personally at the conference: the second easiest ground of rejection, after “Dear Agent” salutation, is when the query is for a kind of book that the agent does not represent; like “Dear Agent,” an agency screener does not need to read more than a couple of lines of this type of query in order to plop it into the rejection pile.

Allow me to repeat: this is true, no matter how much you may have liked the agent when you met her, or how well you thought the two of you clicked.

So do a little homework first. If you didn’t take good notes at the conference about who was looking for what kind of book, check out the standard agents’ guides, where such information abounds. (If you attended this summer’s PNWA conference, I did profiles on all of the attending agents back in March and April, to make the research process easier for my readers. You’re welcome.)

Then, when you find the right fits, go ahead and write the name of the conference on the outside of your query envelopes, and mention having heard the agent speak at the conference in the first line of your letter; this will automatically put your query into a different pile, because conference attendees are generally assumed to be more industry-savvy, and thus more likely to be querying with market-ready work, than other writers.

Okay, if you went to a big conference, this strategy might yield five or eight more agents to query. Where do you go after that?

The common wisdom on the subject, according to most writing guides and classes, is that you should start with the agents of writers whose work you like, advice predicated on the often untrue assumption that all of us are so myopic that we will only read writers whose work resembles ours. Me, I’m not so egocentric: I read books by a whole lot of living writers, most of whose styles are nothing at all like mine; if I want a style like my own, I read my own work.

However, especially if you write in a genre or NF, querying your favorite authors’ agents is not a bad idea. Certainly, the books already on your shelves are the easiest to check the acknowledgments page for thank-yous. Actually, you should get into the habit of checking these pages anyway, if you are planning on a career in this business: one of the best conversation-starters you can possibly whip out is, “Oh, you worked on Author X’s work, didn’t you? I remember that she said wonderful things about you.”

Trust me, there is not an agent or editor in the business who will not be flattered by such a statement. You would be amazed at how few of the writers who approach them are even remotely familiar with the average agent’s track record. But who doesn’t like to be recognized and complimented on his work?

So, knowing this about human nature, make an educated guess: would an agent would be more or less likely to ask to see pages from a writer whose well-targeted query began, “Since you so ably represented Author X’s GREAT AMERICAN NOVEL, I believe you will be interested in my work…”

You bet your boots, baby.

More on this ever-absorbing subject tomorrow, of course. In the meantime, keep up the good work!

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Moving with the times

Pardon my couple of days of silence, please: I have been in California for the last week, packing up my mother’s house, and we drove a U-Haul 1000 miles north over the weekend. I’m just a trifle tired, as a result.

Posting from the Napa Valley was a bit of a challenge. Since my mother is something of a Luddite, her house was still not equipped with a phone jack, and thus e-mail capabilities, until four days ago: that’s right, the rotary dial phone was still hard-wired to the wall, believe it or not.

How the phone company people laughed when I told them that.

Some of you may be too young to remember this (and is there a phrase in the English language that makes the speaker sound older than THAT?), but back in my early childhood, the phone company actually owned one’s home phone, at least in my neck of the proverbial woods; the homeowner merely rented it from the company. In our case, the rental was a model from the early 1950s, already installed long before I was born, a huge, black behemoth with a 3-pound receiver and a metal dial so hard to turn that I needed to use a pen for leverage when I was a kid.

Then one day, the phone company (only one at the time, recall) decided to get out of the rental business altogether, and presented its customers with a fateful choice. You could either pay to have your home rewired for the newfangled phones, the kind that required jacks, and go out and buy a new phone to plug into them, or you could go the cheaper route and just purchase the phone you’d always used. My parents opted for the latter, and that’s why the muscles in my upper arms were so abnormally well developed when I was a teenager.

We didn’t know it at the time, of course, but the phone jack decision represented a fork in the road for my family, one that continues to carry repercussions to this very day — or rather, until four days ago, when my stalwart boyfriend whipped out a screwdriver and installed a phone jack in about seven minutes flat.

What kind of repercussions, you ask? Well, maintaining the big black beast (which, incidentally, came north with me in the U-Haul, both because I have fond memories associated with it and because I could use the upper-body workout these days) limited our communication options for more than two decades. Since it was hard-wired into the wall, we could not, for instance, install such cutting-edge communication technology as an answering machine. Nor, since it was not a significantly more complex instrument than the one which Alexander Graham Bell used to transmit, “Watson, come here; I need you,” could we participate in such sterling community activities as navigating through any given business’ voice mail system, because that requires a touch tone phone. (In case you’re curious about how this can possibly be done at all, what the owner of an old-fashioned phone does is wait on the line until the computer finally figures out that no numbers are being punched in. On average, it takes about 20 minutes.)

So why did we put up with it for so long? Well, habit is a powerful thing, and over time, many of us rationalize away inconveniences as inevitabilities, don’t we? My mother, bless her heart, forgot that that she had plunked down the $30 to buy the phone: she believed — until last Tuesday, to be precise, when I flatly forced a phone company employee to explain that what she believed was no longer possible — that the phone company still owned the phone; she only rented it, and thus was in no position to change how she communicated with the outside world. And after a decade or two of trying to convince her otherwise, I simply gave up and bought her a cell phone five years ago.

I needed to be able to leave messages for her.

I can feel some of you out there squirming in your computer chairs, wondering what this has to do, if anything, with marketing your writing, or indeed, with the writing life in general. Just this: a significant proportion of the advice out there on how to land an agent was minted at approximately the same time as my mother’s decision to buy the phone, instead of moving on to new technology. Heck, some of the truisms you hear about how to hook an editor were old by the time that rotary phone was installed.

That is the way with aphorisms: they are notoriously slow to move with the times.

And that is why, dearly beloved, that those time-honored tips that you learned about querying and submission often do not work anymore. The business has simply changed, like phone technology, and as with the phone jack revolution, if you stick with the old ways, you’re going to come across as a bit behind the times to those who are working on the cutting edge.

That being said, I am going to ask you to accept something that would have been anathema according to the old submission rules, so take a deep breath. Here it is: if you are waiting to hear back from an agent or editor who has requested pages, you will be MUCH better off if you keep querying while you wait.

I’m going to be honest with you here: practically everyone else who is giving writing advice at the moment will tell you otherwise. If you’ve been to a writers’ conference or two, you have almost certainly been told not to do this. When an agent asks to see your book, we’ve all been told, it’s downright offensive to show it to someone else; such a request forms a sacred bond between writer and potential agent, one that will be irreparably harmed if the writer keeps submitting. It’s like cheating on your spouse a week before the wedding.

Yes, and phones all used to be hard-wired into walls. Times change, as do the industry’s expectations.

The fact is, most agents currently working in the United States would be ASTONISHED to hear that a truly talented but unagented writer with a strong manuscript WASN’T doing multiple submissions. Agents may not universally understand much about art, except how to make a profit on it, but they do almost to a man enjoy a deep comprehension of the concept of time being valuable. The idea that a good book would remain under wraps for a couple of months because of a brief conversation at a conference would not only flabbergast most of them — they would regard it as poor marketing strategy, as well as a truly puzzling ignorance of how the industry works.

Oh, there are exceptions, of course, the agencies who refuse even to consider multiple submissions. But they are very, very rare — and quite uniformly state in the standard agents’ guides and on their websites that they have such a policy. If they do not state it as a preference, they simply do not operate that way.

Repeat after me: phones no longer have to be hard-wired into walls. Phones no longer have to be hard-wired into walls.

Until you have actually signed with an agent, you are perfectly free to keep shopping your book around. You are more than within your rights to continue querying — as your book’s best advocate, you should.

I don’t care how many times you have heard otherwise on the writers’ grapevine: the myth that you will mortally insult an agent by showing your book to other agents is even more widely reported than the one about how every query at every agency is logged into a national agents’ database, so that agents can check to see who has already rejected any given book. Or the one about how agencies keep such good track of queries and submissions that if you have ever received a rejection from them, you can never try again.

Frankly, I think that the main purpose of these pervasive but untrue rumors is to help writers feel more important (and certainly more memorable) in the face of an industry that often treats them like interlopers. It’s pretty appealing to imagine an agent falling so in love with your book that she becomes jealous over it, isn’t it, flying into a green-eyed rage when another agent so much as flirts with it? Or that your submission was so memorable that screeners at an agency will, although they have rejected the manuscript, remember your name for years to come? Or that your book is so potentially revolutionary to the world of prose that agencies would devote significant resources to working in concert to preventing its ever landing on bookshelves near you?

I hate to be the one to break it to you, but statistically, none of those ego-pleasing things are at all likely to happen. As important as a submission is to its author, it is, alas, one of an avalanche to the agent. The average agency receives over 800 queries per week, far too many to remember or even catalogue each rejected one individually. Agencies ask to see dozens of manuscripts per week, at minimum, and reject most of those they receive. They simply could not do business otherwise: in order to make money, an agent has to spend most of her time selling the work of her already-signed authors, rather than picking up new ones.

Oh, and phones plug into jacks now.

Don’t feel bad if you believed the old stories — there was a time when most of them were true. (Well, okay: the national database one has never been remotely true. Was there even a national database for missing children before a year or so ago?) But your chances of succeeding in this business go up significantly if you respond to the current conditions within the industry, not what was true when Carter was in the White House.

Adopt, adapt, and improve, as the Knights of the Round Table used to say. Let’s install a phone jack and communicate like the big kids do, huh?

Which brings me to the blog’s mission for this week: I am going to be talking about ways to find new agents to query, over and above going through the standard agents’ guides alphabetically or simply searching online under “literary agents.” Because for the sake of your book, even if you are biting your nails to the elbow, waiting to hear back from the agent of your dreams, you honestly do need to keep querying.

That’s not being pessimistic; it’s just being practical. And it’s doing what the agent of your dreams is probably already assuming that you’re doing, anyway. Times have changed.

So expect to see some good nuts-and-bolts advice here over the next few days. And in the meantime, keep up the good work

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Respect the cheese plate!

Super Reader Toddie wrote in the other day with an excellent question:

“Anne – Do you have any words of wisdom/nice template for the follow-up letter/email itself, when we get the temerity to send it? I waffle as to how much to include in order to stay on the good side of the agent vs. being seen as a nasty pest/provoking an automatic rejection.”

Toddie, thanks for asking this as a follow-up to my dictum on follow-ups: until an agency has had your submission — that’s requested manuscript pages, people, not a query letter — for EITHER 8 weeks (not including the 3-week industry summer vacation) OR half again as long as the agent told you to expect (if the agent told you 6 weeks, give it 9 before you follow up), you may legitimately inquire about it without being a pest. Indeed, you SHOULD inquire about it then, because if you wait much longer, the chances of being able to find it again if it is lost are slim.

Note that I said SUBMISSION, and not query letter. If you haven’t heard back on a query letter in 8 weeks AND you sent a SASE with it, just assume that it was lost. Send another, and don’t bother to mention that you’ve queried before. At worst, you’ll get a peevish little note from a screener, saying he already remembers it, but most of the time, it will simply be read as a fresh query. Screeners’ memories are not that good, and often the bodies screening queries in the summer are not the same ones screening them at the same agency in the winter.

But okay, let’s say that you have been waiting for 8 weeks to hear back on requested materials. Or an agency sent you back your manuscript with no letter attached, or you received your SASE with neither letter nor manuscript in it, or you received a rejection letter clearly intended for someone else’s manuscript (and yes, I’ve seen all of these happen. Agencies move a LOT of paper in any given week). Any of these warrants a follow-up note — and if you received someone else’s materials, you should send them back to the agency right away along with that note, because some poor writer is waiting for those.

Do send a note or an e-mail, rather than calling. Why? Well, if any of the outcomes I have mentioned above is true, you’re going to be letting the agent know that someone at the agency has fallen down on the job. At best, the agent will be annoyed at her screener and apologetic toward you; at worst, the agent will resent the implication that she should be working faster. And in every case, yours will be the ring of the phone that does not herald an offer from a publisher for one of her clients’ books.

So tell me: do you really want to be on the initiating end of that call?

Generally speaking, it’s not in your best interest to call anyone in the industry with whom you do not already have a relationship — and no, a nice conversation at a conference does NOT count, by publishing world standards. This is a fairly formal industry, still run by the written word. So it’s best to be as polite as possible — adhere to the Cheese Plate Rule.

What? Don’t tell me that no one ever explained the etiquette of cheese consumption to you. Really? No one but me was raised regretting the Bourbons? What is the world coming to?

Okay, then, I’ll explain: after the dessert course, the hostess presents the guests with an array of cheeses and small knives, right, so that each guest may serve herself? But each cheese is a different shape – an isosceles triangle of Brie, perhaps, next to a rectangle of triple crème, a square of sage Derby, and a wee round of Stilton — so how do you know how to cut off your individual slice?

By preserving the integrity of the cheese: you cut off your piece so as to allow the cheese from which you slice it to remain essentially the same shape as before you began. Thus, you would cut along one long leg of the triangle for the Brie, so the original remains a triangle, across the short way for the triple crème, a shave along the top of the Derby, a pie slice off the Stilton, etc. That way, when the other diners return for seconds, the cheeses will resemble their original shapes closely enough that each eager eater can hone in instantly upon her favorite from round one.

Curious how I’m going to tie this to agents, aren’t you?

Just as one should preserve the integrity of the cheese by conforming to its original shape, a polite writer should preserve the integrity of the budding relationship with an agent by responding via the medium through which the agent requested the materials. If you queried by regular mail, and you received a mailed request to send more materials, sending a follow-up via regular mail preserves the integrity of the relationship, labeling you as polite and considerate: you are letting the agent determine the extent of your intimacy.

In other words, just because you have an agent’s phone number or e-mail address doesn’t mean you should necessarily use it. Respect the cheese plate!

However, if you have already exchanged e-mail with an agent, it is entirely appropriate to follow up via e-mail. If the agent called you personally to ask to see the rest of the manuscript after you’d submitted the first 50 pages, you could legitimately phone – although personally, I would probably e-mail in this instance.

And no, Virginia, if you met the agent at a conference, you do not have to wait until next year’s conference to follow up (although I have known ultra-polite writers who have done so, actually, much to the surprise of the agents). Preserving the integrity of the cheese in this situation would require following up in the same manner as you submitted your materials: either by regular mail or by e-mail.

You’ll never look at cheese the same way again, I assure you.

So, back to Toddie’s question: what should you say? Well, I’m a big fan of allowing people who have messed up an easy means of saving face, so I would advise setting up a way that the agent can do what you want without having to accept any blame whatsoever for the delay. And heck, a little flattery never hurts, either. (Hey, these are touchy people.) So if an agent has had a submission for 8 weeks, I might send a letter that said:

“Dear Mr. X,
Thank you for asking to see the first fifty pages of my manuscript, THE GREAT AMERICAN NOVEL. Since eight weeks have passed since I sent it, I am beginning to fear that perhaps it got lost in the mail. Here are the pages you requested again, with another SASE. If you would not mind dropping the enclosed stamped, self-addressed postcard in the mail so that I know that this copy did indeed arrive intact, I would appreciate it.”

And I would send exactly the same pages again. Ditto if I received an empty SASE or somebody else’s manuscript — because, you see, with that many submissions, it actually is possible that the submission did get lost. In the more likely case that it did not, this letter allows the agency to pretend that it did.

And the submission is read by a contrite screener, rather than a defensive one. Everyone wins!

You will notice, I hope, that I have been speaking exclusively of agency submissions here, rather than of editors. If you have submitted to a small press, the method above is fine — although for your own protection, you should always send manuscripts to a press that accepts direct submissions from authors via a form of mail with a return receipt.

However, if you met a kind editor from a major house at a conference who asked to see your pages and have not heard back, no amount of cheese-paring is going to enable you to make the follow-up request sound polite. Because, you see, all of the major houses have policies that preclude their reviewing unagented submissions — which means that in asking to see your work, the editor was doing you a personal favor, by definition. So, technically, he doesn’t have an obligation to get back to you, alas.

Just let it go.

I should mention, for the sake of completeness, that the organizers of this year’s PNWA conference swore up and down that every single editor who attended was in fact empowered to pick up new authors directly. If that is true, and an editor you met there solicited your material, feel free to follow up. However, as none of the major publishing houses have changed their stated policies on the subject in recent months, I tend to doubt that such a follow-up would receive much of a response.

What you should NOT do, under any circumstances, with either an editor or an agent who has already sent back your work, is ask for insight on why. Any reasonably busy person in the industry simply reads too many manuscripts to remember individual ones a week or two after the fact, unfortunately, so this is universally considered an unreasonable request.

You are right to tread with care, Toddie: this is a notoriously easily-offended industry. But if you both follow the Cheese Plate Rule and make it as easy as humanly possible for the recipient of your follow-up request to read your work immediately, you are far more likely to be happy with the ultimate outcome.

Keep up the good work!

Posted on - No Comments on Like I said: real-life dialogue

Like I said: real-life dialogue

I’m taking a break in my series of pep talks on keeping your spirits up in the face of an industry that goes on frequent collective vacations without taking reading material along for the ride, because I have just been visiting with a very old friend of mine with a very distinctive speech pattern: she says, “Like I said…” every other minute or so. In a long anecdote — to which she is quite addicted, as a world traveler with unusual tastes in traveling companions — she often uses this phrase ten or fifteen times.

Since we grew up together, you would think I would know where she had picked up this rare trope, but I don’t; it’s an adult acquisition. We have both wandered far from home. But still, you’d think I would have some inkling as to its origin: she and I were so closely allied in high school that at her wedding, her father spent 45 minutes grilling my boyfriend about his prospects and intentions toward me.

You might say that it’s a close-knit community.

Our hometown does in fact have a distinct speech pattern, a mixture of the lilt remaining when a small town in Switzerland (cow and wine country) picked up and became a small town in California (wine and cow country), certain Mexican-influenced words, and a linguistically inexplicable tendency to pronounce “mirror” as “meer.” Being a farming community (the aforementioned wine), of course, certain agricultural tropes abound in season, such as, “Hot enough for you?” “the grapes would have been in by now, 20 years ago” (untrue, incidentally), and “How about this rain? Sure do need it.”

But “like I said,” no.

Now, being a sharp-eyed writer with a strong sense of verisimilitude in dialogue, you may have noticed something about all of these phrases, real-life tropes that actual people say quite bloody often in my native neck of the woods: they would be DEADLY dull in written dialogue. As would a character who was constantly punctuating her personal stories with “like I said…” Or indeed, almost any of the small talk which acquaintances exchange when they bump into one another at the grocery store. Take this sterling piece of Americana, overheard in Sunshine Foods in my hometown on this very day:

A: “See you got some sun today, Rosemary.”
B: “I was picking peaches. How did your dentist appointment go?”
A: (Laughs.) “The dentist won’t be buying his new boat on my dime. Was that the Mini girl who just dashed by?”
B: (Craning her head around the end of the aisle.) Could be. She was supposed to be visiting her mother sometime soon. She’s not married yet, is she?”
A: (Shakes her head.) “Oh, hi, Annie. Visiting your mother?”
Me: (Seeking escape route.) Yes. How’s your son? I haven’t seen him since high school. (Murmurs to boyfriend, covered by Mrs. A’s lengthy description of the relative heights, ages, and weights of her grandchildren.) Thank God.
A: And how’s your mother?
Me: Oh, fine, fine. I’d better be going. Nice to see you.
B: Give my regards to your mother.
Me: (Wheeling cart away.) I will. Remember me to Bobby.
A: Well?
B: (Sighing.) Still no wedding ring.

Yes, it’s how people really talk, but it’s hardly character-revealing, is it? It might tell you a little something about the spying capability of my home town’s feared and respected Little Old Lady Mafia, but it doesn’t tell you much about the speakers as human beings, or our relative positions within society. And if there was a plot (other than to get me married off, which is ongoing and perpetual), its intricacies are not particularly well revealed by this slice o’life.

Oh, how often writers forget that real-life dialogue generally does not reproduce well on the page! If I had a nickel for every time I’ve heard a writer say, “But s/he really said that!” or “But that’s what people really sound like!” I would buy my own Caribbean island and send the entire Little Old Lady Mafia on annual vacations there. Just as real-life events often don’t translate well into fiction, neither does most dialogue.

Yes, of course: we want to be true-to-life in our dialogue: as Virginia Woolf wrote, “fiction must stick to the facts, and the truer the facts, the better the fiction.” But let’s not forget that in order to maintain a reader’s interest, a book has to have entertainment value, too – and that however amusing a verbal tic might be in person, repetition is often annoying in a book.

This is especially true when a character is tired, angry, or in pain, I notice: all of a sudden, the dialogue sounds as though all of the characters are trapped in one of those interminable Samuel Beckett plays where the people are doomed to move immense piles of sand from one end of the stage to the other with teaspoons. See if this dialogue sounds familiar:

A: “Oh. You’re home.”
B: “Yeah.”
A: “Have a nice day?”
B: “Um-hm.”
A: “I was cleaning out the attic today, and I came across that picnic blanket we used when we went out to Goat’s Rock Beach to scatter Father’s ashes. How it rained that day, and then the sun broke out as if Father and God had joined forces to drag the clouds aside to smile upon our picnic.”
B: “Yeah. “
A: “Ham sound good for dinner?”
B: “Yeah.”

As a general rule of thumb, I like to flag any piece of dialogue that contains more than one use of yeah, really, yes, no, uh-huh, um, or a linguistic trope such as our old pal “like I said…” Usually, these are an indication that the dialogue could either be tightened considerably or needs to be pepped up.

“Like I said…” would be a particularly easy edit, because it would be a pretty sure indicator that the speaker is repeating herself (although interestingly enough, my old friend habitually uses this phrase when she ISN’T repeating herself, I notice). Yes, people do repeat themselves all the time in spoken English. Is it boring on the page? You bet.

Similarly, anyway and however in dialogue are usually flares indicating that the speaker has gotten off-topic and is trying to regain his point — thus warning the manuscript reviser that perhaps this dialogue could be tightened so that it stays ON point.

My fictional characters tend to be chatty (dialogue is action, right?), and I was once taken to task for it by a fairly well-known writer of short stories. She had just managed to crank out her first novella — 48 pages typeset, so possibly 70 in standard manuscript format — so perhaps unsurprisingly, she found my style a trifle generous with words. “Only show the dialogue that is absolutely necessary,” she advised me, “and is character-revealing.”

Now, since the dialogue in her work seldom strayed beyond three lines, I was not particularly inclined to heed this advice — have you noticed how often it’s true that established writers with little or no teaching background spout aphorisms that all boil down to “Write as I do”? — but I have to say, it has been useful in editing, both for others’ work and my own. I can even derive an axiom of my own from it: if a person said it in real life, think twice before including it. Because if it isn’t interesting or character-revealing, does it really need to be there?

Oh — a member of the Little Old Lady Mafia just walked into the café where I’m writing, so I had better go, before she starts reading over my shoulder. Like I said, they might not be the best producers of dialogue to be passed down to the ages, but since my local reputation will be hanging on how nice I am to this one until I swing back through town again, I’d better be on my best behavior.

Keep up the good work!

Posted on - No Comments on Time in the writer’s world

Time in the writer’s world

Still hanging in there, patient ones? Yesterday, I was talking about how the typical agent and editor have a VERY different sense of how time passes than, say, the writer whose work is sitting on their respective desks. As maddening as it is for is, a couple of months to turn around a manuscript just isn’t as long to them as it is to us. Today, I would like to discuss how time runs differently for writers than for other mortal souls in other respects.

Have you ever noticed how writers who have recently finished a book speak and even think about the time spent writing as practically endless? Barefoot walks across the Sahara have taken less time, to hear us tell it. Even I, who wrote a memoir that necessarily dredged up some very tender memories in less than a year and a half, first idea to final comma, tend to describe the actual writing process as though it took years upon years. Is it because writing a book ages the writer at an unusually rapid rate, much as moving at the speed of light would make us age backwards, or am I and my writing colleagues, to put it colloquially, whiny wimps?

Because I love you people, I shall spare you the answer that virtually every agent and editor in the business would give to that particular question.

My theory is that most of us exaggerate the time spent writing that first book in order to try to convey to non-writers just how big a chunk of our mind, energy, and soul has gotten sucked into that all-too-often thankless project. Not to mention after writing it, sacre bleu! all of the additional time and anguish to find an agent for it! And then to sell it to a publisher! I think that in our heart of hearts, we want all of those hours to be apparent to outside observers, so that they may be impressed — while, of course, maintaining that writerly fiction that we are such geniuses that our work is invariably perfect on the first draft.

The hours of work, like it or not, are NOT readily apparent to outsiders, sometimes not even those within the industry itself, surprisingly enough. I write comedy, and I can tell you from long, hard experience that most non-writers think jokes flow off my fingertips at the speed of conversation; tell a non-writer that you spent a decade writing a novel, and half the time, he will automatically assume that you are not only lazy, but the universe’s slowest typist.

For most people, the idea of spending hours alone with their thoughts on a regular basis is unfathomable. I am certainly not the only writer in existence whose friends have no idea how she spends her day. Even when our kith and kin catch us in the act, all they really see are hands moving across a keyboard or eyes staring into space. It just doesn’t look like hard work to them. With painters and sculptors and other kinds of artists, it is at least self-evident to outsiders HOW they spend their time.

Coming from an academic background, I used to think that my scholarly friends would understand what I do, but the rules are so different for getting scholarly work published that I have changed their mind. Since “publish or perish” is the rule at the university, academics pretty much automatically get articles and books published if their research is interesting, but the rest of us writers, alas, are not so lucky. When you finish writing your doctoral dissertation, you at least get to wear fancy robes for a day and hear someone in authority say your name out loud in front of a whole lot of people. (I ask you: when’s the last time a large institution set aside a day to celebrate your finishing a novel?) And, unlike academic writing, publication rate is not a particularly good indicator of the quality of the work.

Thus, I think, the extraordinarily high value we writers place on the end product. It is something tangible we can show to people, physical proof that during all of those hours, we were actually DOING something. Not to mention validation of all of our unseen gut-wrenching work.

I have found another line of work with a similar rhythm to ours, though: years of unrecognized work only being retroactively validated by the end product. An old friend from college, a mathematician by trade, called me some time ago to catch up. That was back when I had every reason to believe that my memoir (A FAMILY DARKLY: LOVE, LOSS, AND THE FINAL PASSIONS OF PHILIP K. DICK) would be coming out sometime before I have grown a long gray beard, and although it seems astonishing to me in retrospect, I was tremendously impatient for the release date. In talking about it with my mathematician friend, I heard myself perform that writerly expansion of time, making the writing process sound interminable.

Turns out I had mistaken my audience. Mathematicians, he told me, often spend ten or twenty years on a single problem; there are proofs he does not expect to see solved in his lifetime. Physicists, too, routinely linger this long in thought: did you think someone just woke up one day and imagined the quark? Granted, when mathematicians and physicists crack the big problems, they tend to be rewarded lavishly, with hundreds of thousands of dollars, Nobel Prizes, and similar door prizes. But imagine spending all of that time figuring something out, all the while wondering if someone else is going to solve your equation first. All the while waiting for recognition that can only come after years of hard, patient, lonely work, on a project that may never succeed.

Wait a minute — we’re writers! We don’t have to imagine it; we live it. While a few among us will ultimately be rewarded with lots of money (or, possibly, even the Nobel Prize), the vast majority of us will not. And yet, bless us, still we put in the hours, the years, for the same reason that the mathematicians and physicists do: we want to contribute something new to human thought. We want to explain humanity to itself.

What a nice thing for us to do for the world, eh?

No wonder time seems long to us, with such lofty aspirations. And no wonder that it is absolutely vital that we remind ourselves early and often, particularly during those interminable-feeling periods when we are waiting to hear back from an agent or editor, that we are in fact public benefactors. We just aren’t treated like it until we hit the big time – and because most of the people we know don’t really understand what we do before that point, we can sometimes make the terrible mistake of starting to believe that speedy publication is the ONLY valid measure of the quality of writing.

Poppycock.

And I can prove it with an anecdote. Once there was a novelist – a very, very good one– who wrote for years before she became an overnight success at the age of 36. That may seem young for success as a writer, by current standards, but bear in mind that she completed her first full novel at 22; it was not published until 14 years later.

Because she believed in her dreams, she did manage to sell another novel in the interim, to a reputable publisher — she completed it at 24, but it took her five years to sell it — but he paid her only the tiniest of advances. Maddeningly, the publisher ended up holding onto the second book for the rest of her life, publishing it only AFTER her subsequent books had attained significant success.

The author, as some of you may have guessed, was Jane Austen. The first book was SENSE AND SENSIBILITY; the second, the one held hostage by the silly publisher until after her death, was NORTHANGER ABBEY.

Try to remember this, the next time you find yourself feeling that the time between you and publication is apparently endless, in defiance of all the laws of physics. Remember this, whenever you are tempted by non-artistic logic to view difficulty in getting a book published as a sure indicator of low writing quality. Would any reader now say that SENSE AND SENSIBILITY was so poorly written that it deserved to be waitlisted for 14 years?

Again, poppycock.

I say let’s hear it for all of us who keep working in the quiet of our solitary rooms. Don’t let anyone tell you that finishing a book isn’t a significant achievement, regardless of the response of the publishing world. If people ask you what you DO in all of those hours sitting at your desk, tell them that you are emulating your Aunt Jane, trying to make time compress and shed a little light on the world.

Keep up the good work!

Posted on - No Comments on The end of the annual publishing vacation — and a minor milestone

The end of the annual publishing vacation — and a minor milestone

Well, congratulations, all of you hardy souls who sent out queries and submissions within the last couple of months and have been waiting with various degrees of patience for that agent or editor to return from summer vacation. (If you have read this blog with any regularity, you are probably already aware that almost everyone in the publishing industry goes on vacation from mid-August until after Labor Day. If you’ve received a reply during that time, you have most likely been dealing with the low person on the totem pole at the agency – or the assistant of a higher-up — the one who is left behind to deal with emergent crises and to turn the lights on and off each day.)

Before you celebrate the end of your long, hot wait too heartily, though, do recall that the vast majority of writers in the United States are not in fact aware of this vacation period, any more than they take note of the Frankfurt Book Fair in October (1-2 weeks of non-mail reading), the winter catch-up period (Thanksgiving to Christmas), or the January overload (presses and agencies only have a month to get out last year’s tax info to their writers; also, half the population of North America’s New Year’s resolutions apparently revolve around sending out queries and submissions right after the first).

The industry-savvy just know not to expect much to get done during these times.

However, since submissions go on unabated, or even increased, in the post-conference period just before Labor Day, your average agent walked into her office this morning to find it buried under at least three weeks’ worth of queries and submissions. (I say “at least” because understandably, not everyone works as hard the day before vacation as the Protestant work ethic might dictate.) And all of those interns who were working as unpaid screeners for the summer have now gone back to school.

Intimidating picture, isn’t it? Just THINK of all the trees lying dead on agents’ desks at the moment.

Sad for the trees, yes, but not tremendous news for you, either: you should probably not expect to hear back this week. Or next.

Yes, even if you sent out your requested materials in mid-July. In fact, you might be better off if the agent of your dreams does NOT read your submission this week: during high-volume periods, the likelihood that the query screener or submission reader is going to be feeling put-upon and annoyed is substantially higher. That almost invariably equals a less sympathetic read. On the whole, you’re be happier with the outcome if your reader is feeling bright-eyed and bushy-tailed.

Yes, I know: it’s horribly frustrating to have to wait so long. Blame it on the rather short-sighted mentality of the industry: as most agents will tell you if pressed (as in under rocks; I’m a very persistent question-asker), it actually isn’t their job to read queries and submissions; technically, that’s prep work for future tasks that might never materialize.

Think about it: realistically, even if the Great American Novel is sitting on their respective desks at this very moment, it’s not going to make money for them for months, or even years. Which lends a certain lack of urgency to plowing through that pile of papers, doesn’t it?

In other words: 99% of the time, the delays have NOTHING to do with you or the quality of your book. Try not to take them personally. Just accept that you have no control over where your query or submission is sitting in that pile.

And do be aware that time when your manuscript is sitting on someone’s desk, awaiting a decision, passes substantially more slowly than time spent in any other way that doesn’t involve incarceration. The Count of Monte Cristo has nothing on us. Before you pick up the phone or log onto your e-mail server to issue a peppery WHAT’S TAKING SO LONG? statement, please, please, please bring this blog to mind and consider the possibility that your sensibilities may be a bit more, well, sensitive than usual. Is this REALLY the best mental state for asking someone to do a favor for you by moving you up in the queue?

Which, in case you didn’t know, what a writer’s question about what’s taking so long sounds like to an agent at any reasonably successful agency: not worry that the submission has been lost, but an unfair request to queue-jump. True, the rule of thumb is that if an agency has had your manuscript for more than 8 weeks, you can legitimately make inquires, but just after the summer holiday, even such a well-justified question can come across as badgering. For prudence’s sake, just subtract that 3-week summer vacation from your 8-week countdown.

Trust me: just as agents’ sense of time is off right now, so is yours. Take a deep breath, then turn away from the phone or e-mail for another week. And if you want to pummel a lavender-scented pillow for a while in the meantime, that might be a good idea, too.

And while we’re at it: this is the 50th blog of my new website! Wahoo!

Yes, I know, it doesn’t look that way, since I’ve been slowly adding the archives from my old blog on the PNWA site. But this is indeed the 50th under the new régime.

To celebrate, why not mention the blog to a couple of your writing friends? I know quite a few my old readers have been having trouble figuring out how to find me — one kind of has to know how to spell my name in order to find the site, and most of my former readers knew me merely as the PNWA’s Guest Writer. So if you would be so kind as to pass the word along (assuming that you’ve been getting something out of the site, of course), that would be a lovely 50th birthday present for this space.

Oh, and in response to a couple of e-mails I’ve gotten recently: if you want to post a question on the site (usually the quickest way to get me to answer them, especially if I’m on the road, as I am frequently), all you have to do is go down to the COMMENTS link at the bottom of each post. Click on that, then scroll down through the already-posted comments there. At the bottom, there will be an ADD COMMENT box. Post your question there, and I’ll get to it as soon as I can!

Happy 50th post, everybody! Please, try not to worry about your submission or query. And keep up the good work!

Posted on - No Comments on Personality in the query letter

Personality in the query letter

Loyal reader MooCrazy posted an excellent question a while back, one that I thought deserved treatment at length. It’s been a hectic week, though, so it’s taken me a bit to get back to it. Here is her question, slightly abridged:

“I think of a query letter as very brief and business-like, not a place for my natural irreverence to burst forth. But I would be wrong about that, I bet. Please suggest how to convince an agent or editor that one’s work appeals to readers’ sense of humor without coming across as unprofessional or downright silly. The voice that comes naturally to me when writing narrative deserts me when composing business letters or even these questions to you. Any pointers on what sort of self-talk I should engage in to overcome this inhibition?”

Moo, I love this question, because it cuts right to the heart of the conflict between making your submission materials ultra-professional vs. conveying enough of your personality (and your book’s) to attract an agent with a worldview similar enough to yours that you can work together happily for a decade or three. And I’m going to be honest with you here: 99% of the selling-your-writing guides will tell you flatly that your query letters should be NOTHING but professional, mere variations on a very distant, business-like theme.

In short, 99% of the guidance out there will tell you to make your query letter exactly like every other writer’s who pays attention to them. I think that this is a serious mistake, when you are trying to stand out in the crowd.

Let me show you why. I go to a lot of conferences all over the country, so I meet many, many agents trolling for clients. A few years ago, I heard a relatively new agent give a demonstration of what it is like to go through an hour’s worth of query letters — not the dozens of hours a week an agency screener actually spends upon them, mind you, but just long enough to give us a sense of what did and did not work. She read us real query letters aloud (sans names, of course), asking after each one: “Would you ask to see the first 50 pages?”

Most illuminating. As you might expect, about 80% of them were not professional enough to be seriously considered, because they did not meet the minimum standard for a successful business letter: they either did not say what they wanted (you’d be amazed how few query letters mention that the author is seeking representation), why they were soliciting that particular agent (a pet peeve at agencies everywhere), what the book was about, what the book’s category was, or why anyone might conceivably might want to read it. Boasts abounded (a recurring favorite: “This is the next (insert name of bestseller here)!”), as did, surprisingly enough, not-so-veiled threats (“You’ll be sorry if you pass up this opportunity.”) Too many people mistake pushiness, wild enthusiasm, and exaggeration for sales technique.

And all of these were the ones who remembered to include a SASE. Next!

Now, perhaps I place too much faith in my readers in general (and you in particular, Moo), but I’ve gone over the art of query-writing enough here that I like to think that none of you would make these particular stripes of mistakes. (If you’re new to this blog, check out the QUERYING category to the right.) As you say, Moo, those of us who realize that writing is a business know better.

However, businesslike need not mean cold or boring — or that you need to utilize the turgid clichés of the standard business letter. The query-reading agent made this point beautifully: after 45 minutes of hearing, “enclosed please find…” and “thank you for your prompt attention to this matter,” believe me, everyone in the room was starting to feel quite resentful that people gifted enough to write an entire book couldn’t come up with more original ways to convey these necessary business sentiments. We wanted to slap them into being more colorful.

Obviously, you will want to stick to some business norms: keep the letter to a single page; list the full name and address of the agent above the greeting; greet the agent as “Dear Ms. X” or “Dear Mr. Y”, rather than by the first name (if you have any doubt whatsoever about the sex of your intended recipient, call the agency and ask the receptionist.); include your contact information either in the header or below the signature; add an “enclosed” notation at the bottom, noting what materials are in the package. If you are concerned about goading an agent into rage by the fact that you’re sending out many queries simultaneously (which most agents will automatically assume you are, incidentally), add “simultaneous submissions” under the “enclosed” notation.

You should not, however, use business format to the extent that you do not indent your paragraphs. This is a literate business, so many agency screeners draw unkind inferences about writers who do not indent, the nasty thoughts generally reserved for those who cannot spell. Nor should you be so formal that you don’t sound like an interesting person.

The presenting agent illustrated this last point very effectively, too. After about 55 minutes of mostly rejectable examples, she read us a query that was at first blush absolutely perfect. It did positively everything that the guides tell writers to do: it told the agent why he had picked her, what his book was about, the target market, and a little about the writer’s publication record. It ended with a polite thank-you for taking her time, and included a SASE.

She held this sterling document high in the air. “Who can tell me why I rejected this?”

Since I had a lot of experience reading queries, my hand shot in the air, but everyone else in the room looked at one another, puzzled. If we had been in a cartoon or a comic book, a huge thought bubble would have been hanging over the audience, reading, “But I know I’ve sent out queries identical to that! My God, what did I do wrong?”

By this time, I was practically jumping up and down in my seat, dying to put them out of their collective misery. Smiling, the agent pointed at me, and I said, “It’s a man without a face. It could have been written by positively anybody – or copied practically word for word from half the writers’ marketing guides on the bookshelf.”

“Bingo,” the agent said.

From the writer’s point of view, this seems like a mean trick, doesn’t it? You can do everything right — and STILL be rejected! It’s not just a matter of boring the agent — although, since advice-giving books have made good writers’ query letters so VERY similar, that’s a big part of it. Do you really want your missive to sound exactly like 20 others the agent’s seen that week?

But if you think about the kind of a relationship the query letter is intended to solicit, it quickly becomes clear why an infusion of personality is necessary: yes, you and your agent will be doing business together, but this is also the person you will be trusting to handle your baby. This is the person who is going to be giving you some of the best and worst news of your life; this is the person with whom you will be sharing the joys and sorrows of the rest of your career. Your successes will be his successes.

This is not just any business relationship: it’s a personal one, too.

So tell me: if you were in the agent’s shoes, would you prefer to anticipate spending the next 30 years communicating with a man without a face, a perfectly businesslike automaton, or an interesting, funny, complex person?

Moo, if you are lucky enough to be funny, and can convey that in writing, believe me, your chosen agent is going to want to know about it as soon as possible. And it’s in your interest, too: would you really want to end up with an agent without a sense of humor? Or someone who doesn’t want to accept you the way you are?

I know that I’ve been comparing the querying process to dating quite a bit over the last month, but honestly, the last thing I would advise an interesting writer to do is to suppress her personality in her query letter, any more than I would encourage someone I liked to misrepresent herself on a date. And that goes double for the author bio. If you’ve been brave enough to lead an offbeat life, celebrate it!

It can only make you more memorable, if you’ve presented your work in a businesslike manner. Generally speaking, the more of the flavor of your book you can convey in the cover letter, the better.

So YES, Moo, I would HIGHLY encourage you to make your query letter as funny as your book! Wouldn’t you like your letter to be the one in the last three hundred that puts a smile on your dream agent’s face? Genuine comic talent is rare. And if you were an agent looking for comedy, wouldn’t you be THRILLED to receive a query letter that was genuinely amusing, for a change?

And that concludes my pep talk du jour, dearly beloved. Keep up the good work!

Posted on - No Comments on Preparing to talk with an agent, Part II

Preparing to talk with an agent, Part II

On Thursday, I broached the seldom-discussed subject of how to talk to an agent who wants to sign you, a situation I devoutly hope all of you will be facing very soon. Today, I want to go into the logic behind the two major submission strategies favored by agents, individual submissions and multiple submissions, and how the strategy pursued by your agent can affect you and your book. Individual submissions are far and away the more common choice for fiction, so I shall discuss it first.

Let’s assume that you have already signed with Agent X and revised your manuscript to within an inch of its life at X’s behest. Once Agent X is satisfied with the work to be submitted (and be prepared, everyone: getting it into submittable shape can take months or even years; “How much revision do you typically do with your authors before submitting?” might be a good question to ask in advance), then she will pitch your work to an editor — via phone, lunch, coffee, chance meeting at the local deli, the odd conversation at an alumni club meeting, etc. — and if the editor sounds interested, your manuscript or book proposal will wend its way to the editor’s desk.

I would like to report that once there, it is instantly pounced upon and eagerly read by the editor, but in all likelihood, it will sit there for a while, twiddling its papery thumbs in a pile with other bored manuscripts. Here is where your agent’s persistence will really pay off: a good agent who cares about a project will keep on nagging unmercifully until your manuscript gets read.

How long can it sit there? Well, it depends. Several months is common, but would you throw something at your monitor if I told you a year is not unheard-of for an individual submission? After all, the editor knows no one else is seeing it, so it’s automatically a lower priority than the submissions with a deadline, right?

This is not, in short, a situation where anyone concerned should be holding her breath, waiting for a response.

Please do be aware, though, that with individual submissions, long waits do not necessarily mean bad news. I know writers who have had good books held by editors for over a year — both books that the editor eventually acquired and books that the editor rejected. If the editor just dislikes the writing style, that will probably be determined quickly: often, an editor (or, more commonly, his assistant) will read the first few pages of a submitted manuscript fairly shortly after receiving it to see if there’s any chance at all at he might want to acquire it. If the answer is no, trust me, it will be off his desk in a hurry.

What will NOT happen, however, is that a book will be rejected and STILL remain sequestered in editorial files. Nor will it be read and set aside to think about. Almost universally, long waits are attributable to your book’s not having been read yet, at least by the person empowered to make an actual decision, not to his trying to make up his mind between a couple of projects. (Although, to be fair, at most houses, several people will have to read the book before it lands on the desk of the decision-maker, and that, too, takes time.)

From the writer’s point of view of course, these delays are maddening – all the more so, because the writer is almost never told what is going on with the book during these delays. The only sane response is to leave the whole matter in your agent’s hands and start working on your next book, but few among us have that kind of sang froid, alas.

In my case, while my novel is making the rounds of publishers, I have a memoir that might conceivably be coming out within the foreseeable future, my next novel to complete, my editing business to run, and this blog to write: I certainly have plenty to do. Yet even I find myself wondering if the manuscript of my novel will sit so long in one place that the paper will spontaneously produce leaves, acorns, perhaps even an entire tree. Someday, will archeologists be trying to estimate the age of my manuscript by its rings? Or in geological time, if it petrifies?

This is, of course, the primary drawback to individual submissions of a manuscript. “Aha! “ I hear you cry, “then I should press my agent-to-be for multiple submissions!”

Well, not necessarily. Multiple submission (also known as simultaneous or mass submission) is, as the name implies, when your book or book proposal is sent to many editors at once. Nonfiction is very often sold this way, as is any book expected to generate sufficient interest for an auction. Your agent will pitch your book (over the phone or the aforementioned comestibles), the editor will express interest, your book or book proposal will be sent, and this process is repeated with your agent’s entire A-list of editors.

The advantage of this is that interest from several editors can engender a bidding war. The threat of another editor’s scooping up the next hot thing can also speed up the reading process considerably. The disadvantage, however, is that it makes your book very subject to the winds of gossip. If half the editors say no, the other half will probably hear about it.

Yes, New York is a big city, but in many ways, its publishing world is a small town. Your agent’s assistant probably went to college with assistants of a couple of the editors who will see your book. People talk. If one editor makes an offer, you can bet your boots that she will mention it to people she knows. Similarly, if she turned down a book an agent was pitching as the best read since the Declaration of Independence, she’s likely to mention it to her chums. As a result, books can go from very hot to very not in a matter of days.

For those of us who reside in more laid-back portions of the country, the speed of Manhattanite collective changes of mind can be dizzying, if not downright odd. Why, we Pacific Northwesterners wonder, does everyone want the same thing at the same time? Surely, the book market is more complex than that?

I wish I could explain this phenomenon, my friends, but I can no more explain fads in the book market than I can fads in fashion. Why is it that when you walk into an NYC publishing house, for instance, all of the editorial assistants will be dressed more or less the same? Beyond me. But remember those beach-combing New Yorkers I told you about? Same mentality.

Don’t try to reason it out more than that: it is one of the great mysteries of life, like the origin of evil and why the line you chose at the supermarket always moves more slowly than the others. Just look out your window at the Pacific Northwest verdure, reflect that you can probably see more trees from your office window than are in the entirety of Central Park, and reconcile yourself to regional differences in character. Remember that you perplex them, too.
So, too, should you regard the mystery of the alternation of glacially-slow reading times and we-need-you-to-overnight-your-changes urgency. Panic and apathy often seem to be the only two possible states of being. It might occur to you, living in an environment where the air is breathable, that it would in fact be theoretically possible for agents and editors to come up with a temporal plan, where one event follows another in a logical manner, and deadlines may be met with the calm tranquility that only comes from advance preparation.

Take my advice: don’t try to present this quaint view to people in the New York-based publishing industry, lest you be labeled a West Coast Flake. Instead, just take quiet steps to insure your own inner peace and personal tranquility, and let them get on with their heart-stopping perpetual panic.

And no, I am not talking about meditation: I’m talking about adding two weeks to any negotiated deadline, so you may finish making your changes without losing too much sleep. I’m talking about pretending that FedEx does not serve your remote part of the country; the USPS’ Priority mail is more than fast enough for a manuscript that will sit on an editor’s desk until the next Ice Age.

My point here (and I’m relatively sure that I still have one) is that the more you know about your prospective agent’s preferred solicitation style up front, the more stress you will be able to save yourself down the line. Will you be dealing in the geological timeframes of individual submissions, or the live-or-die gamble of multiple submissions? Either way, get a solid explanation now, before the panic begins, because honey, trying to get an explanation from a Manhattanite agent in the middle of a panic is like Dorothy trying to talk strategy with the cyclone that landed her in Oz.

Learn what you can first, then hold on for the ride. And wherever you are in the process, keep up the good work!

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Giving that gift horse a thorough dental inspection

Yesterday, in wrapping up my series on how advances work, I made passing reference to differences in how agents like to submit their clients’ work to editors — differences which can determine whether there is any possibility of your first book’s generating competitive bidding between publishing houses. I had suggested, in fact, that you might want to have a wee chat with any agent interested in signing you about which strategy s/he prefers.

Today, I want to talk a bit about that conversation, in the hope that some of you will be having it very soon with agents who read your submissions over the Labor Day weekend. (And also, if I’m honest, to distract you while you are waiting for everyone in the publishing industry to get back from summer vacation. I’m a big fan of multi-tasking.)

While you’re waiting to hear back from an agent is a great time to come up with your list of questions for when you are offered representation. (It’s also a good time to send out more queries, to be on the safe side. Unless the agent who has your work has specified that he will only accept an exclusive submission, you are under no obligation to keep your work under wraps while he is making up his mind. Keep moving forward.)

Why should you come up with questions in advance, or come up with your own list distinct from the ones the AAR suggests? Well, for many writers, the actual moment of solicitation can be very, very disconcerting: after years of plowing through uncertainty and rejection, an agent who says yes can look a whole lot like the Archangel Gabriel, descending from heaven in a cloud of glory, book contract in hand.

In my experience, writers are often too dazzled by their own good fortune in being solicited as a client to ask pertinent questions. One does not, after all, lightly question a burning bush.

However, choosing an agent is one of the most important decisions you will ever make as a writer — more important, conceivably, than deciding to sign a publication contract. You need as much information as you can get, in order to make sure that you are making the right decision.

I know, I know: when you don’t have an agent, any agent sounds pretty good. But all you have to do to learn otherwise is walk into a group of three or more agented writers. Give them an hour, and at least one will be complaining about her agent. Not all agents are good ones; as in any profession, there are bound to be ones who are better at it than others. More importantly, there will be some who are better fits for you than others.

Trust me, you will be happier in the long run if you ask about the issues that are important to you up front. Remember, this is a long-term relationship you are setting up: for years to come, your agent will be the FIRST person you call when you have a professional crisis or triumph. Get to know this person a little before you say yes. My favorite pre-signing question of the moment is, “How often do you typically have contact with your clients? How often should I expect updates from you?” followed closely by, “If I have questions or concerns, would you prefer that I e-mailed you, or picked up the phone?”

Why are these at the top of my list? Because, to be absolutely truthful, I am the only writer I know who has as much contact with her agent as she wants. (And why am I so sure about that? Because I am often in those groups of three or more agented writers that I mentioned above.) Before I signed with her, I told her that I would have a lot of questions — because I am a habitual crier of “But why? — and that I wanted to make sure that I could feel free to ask them without imposing on her time or getting on her Manhattan-frazzled nerves.

I knew to ask, because I’d previously been with an agent whose only time to chat was between 5 and 6 a.m. Pacific Standard Time. Why so early? Well, she was a perverse soul who would not answer the phone at all after noon New York time (that was when she called editors, you see.) and who couldn’t seem to remember which Washington had the pleasure of my citizenship. In short, my former agent was prone to forget about the time difference between her coast and mine. Not being a habitually early riser myself (I often write in the dead of night, when the phone is unlikely to ring), I certainly did not want to repeat this experience with my new agent.

Judging from my current agent’s reaction, I would guess that I was the first prospective client who had ever asked for that kind of ground rule up front. Moral of the story: when you are first dealing with an agent, remember that you are two human beings who don’t know each other very well. The clearer you can be about how you would like to be treated (over and above the fact that you would like the agent to sell your books for you), the more likely you are to get what you want out of the relationship.

Don’t badger, of course, but be straightforward. Also, be as precise as you can. “What are your plans for my book?” for instance, tends to elicit rather vague replies, giving a false impression that the agent is either being evasive or that they have not thought about it much.

However, to the ear of a good agent, this question translates thus: “Who specifically will you be approaching first? Will it be a phone call, lunch, or coffee? Why is your first choice the best publishing house for it?” Agents do not tend to think in vague terms: they’re concrete people, by and large.

So throw ‘em a lifeline. Ask instead, “Are you planning to do individual submissions, or multiple submissions?” This question does not require translation for the agent to understand, and will elicit much of the information that most writers have in mind when they ask for a plan.

Which brings me back to yesterday’s distinction between individual and mass submissions — just as I reach the end of my blogging day, I notice. Tomorrow, I shall go into the logic behind these two major submission strategies, as well as giving you a better idea of what the agent could conceivably do on your behalf.

In the meantime, keep up the good work!

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The great advance mystery, Part III

Well, it’s a beautiful day — sunny, without being too hot — and after that refreshing dip in the self-esteem pool with Jordan yesterday, I think we’re all in good shape to tackle the great advance mystery once again. The good news is that this time, there is some good news.

Oh, yes — I heard those whimpers of anguish after my last two posts on the subject. “So, Anne,” I heard some of you crying, “are the stories we’ve all heard about monumental advances just great big lies? Why, oh why would anyone do anything so cruel to people who are treading a hard path and want to dream big?”

No, the huge advances still do happen sometimes, if the book seems marketable enough to a publisher — but again, the big numbers are usually affiliated with NF books that already have plenty of name recognition behind them. A sterling platform, as they like to say in the biz. Occasionally, though, a first book has BESTSELLER written all over it in letters so large that even the accounting department at a major publishing house can see them, and those books do in fact attract large advances, often due to competitive bidding.

But again, it’s extremely rare. Usually, the big advances go to writers with established track records — and thus established readerships. The big advances, in short, are not often evidence of a publishing house gambling on a new voice, but rather of their putting their chips on a relatively safe bet.

As you may have noticed if you have been querying for awhile, people in this industry are not, generally speaking, wild risk-takers. You also may have noticed that their rhetoric at writers’ conferences might lead a naïve listener to conclude the opposite. That’s one of the mysteries of the industry, too.

But honestly — how big a chance is a publisher actually taking by bringing out the next HARRY POTTER book? Practically none. And when a publishing house does take the occasional chance on a new author, they like to hedge their bets, putting as little money on the line as possible.

Often, too, the big numbers we hear for fiction are for multi-book deals, which throws the aspiring writers’ sense of realistic expectations off still further. But they do undoubtedly happen from time to time, so please, do not give up hope.

At the same time, you will probably be better off in the long run if you are not expecting so much money that your life will change radically overnight when your first book sells. It’s not a bad idea to do some research. For those of you who are taking Jordan’s advice and tracking down the 411 on a favorite author, try to find out how much that writer got for her first book. And if your favorite writer is not someone whose big break came within the last decade or so, you might want to do some research on someone who writes in your genre who did. Not to stomp on your hopes, of course — just to inoculate yourself against elevated expectations of the industry.

Trust me, the more you understand how publishing works, the juicier you can make your dreams about succeeding in it. It honestly does make more sense to think in terms of making your entire writing career a success, rather than just dreaming big about one book — and not working on the next while you are marketing the first.

If you really want to get a clear mental image of what could happen if everything goes right with your first book, and if you have an extra $20 lying around that you are willing to invest in it, you could do worse than to subscribe to Publishers Marketplace’s daily e-mail updates: they give a ballpark estimate of how much books sold each day commanded. After a couple of weeks of following the sales, it becomes pretty apparent that the vast majority of first sales are on the low end. “A nice deal,” as PM likes to call it.

Study the exceptions: what can you do to make your book seem that appealing on a marketing level? Not to make it more shallow, mind you — one of the surprising things you will learn from following the trends is that some deep books are very sought-after — but to see what the fad-hungry industry thinks is hyper-marketable right now. Is there a way to spin your book concept so it sounds more like the sought-after ones?

This is a useful exercise, because it helps ground your understanding of the ever-changing industry in the present, not the past. And this is a distinct advantage, since so much of the information writers get about this industry is still geared to the way it was 20 or 30 years ago — which, come to think of it, is often when the wild success stories we hear on the writers’ conference circuit are set, isn’t it?

This can be a trifle misleading to writers trying to break into the biz now, because back then, new authors were routinely offered three-book contracts by major publishing houses. Thus the big advances. It wasn’t because people in the industry felt more affection for writers as a group back then; it was a simple matter of economics. Given that the publishing house hoped that the newly-signed author’s second and third books would be even bigger than the first, as the author’s name recognition grew amongst readers, it only made practical sense to give writers of promise enough money that they don’t need to be working 40+ hours per week in order to pay the rent. When you are banking on someone’s future books, it’s definitely in your best interest for him to be writing full-time.

Those were the days, eh?

But by the end of the 1980s, too many second and third books did not justify the promise of their authors’ first — and pop quiz: why was this a problem?

Good for you, those of you whose hands shot in the air immediately: it IS because once a publisher pays an advance to an author, they cannot get it back, even if the book did not sell enough to justify the advance.

The publishers lost money, and multi-book deals for new authors became comparatively rare. And since publishing houses are investing less in their new authors — both in terms of advance money and in terms of expectations for profiting of these authors’ future books — they have also fallen into the habit of promoting new authors’ books less assertively.

No, you didn’t just fall into Never-never Land there for a moment: it really is a Catch-22. Books that are not well promoted by their publishing houses are far less likely to sell well than those that are — which means that they do not establish as strong a track record for their authors. Which means, in turn, a smaller advance next time, typically.

Yet, basically, when a publishing house takes on a new author, it is looking for that author to establish a track record with the first book, the kind of sales success that used to be the result of massive publicity campaigns by the publishing house. Then, if that sells well, they will be eager for the second. And yes, that generally means the process is less lucrative up front for writers.

Unless, of course, there is competition over which publishing house will buy a book. Then, the sky’s the limit. That’s prime NYC publishing logic for you: something that other people want is viewed as inherently more valuable than something only one person wants, or even knows about.

I can’t resist bringing in my favorite example of this kind of thinking. Years ago, when I was writing for the LET’S GO travel guides, my companion and I found this marvelous beach in southern Washington, 21 miles of unbroken sand, so much beach that people were allowed to drive along it, scanning for sand dollars. It was early on a weekday, so we were the only people as far as the eye could see. So, naturally, being good West Coasters, we settled down to enjoy all of that natural solitude.

After we had been there about 15 minutes, another car came driving slowly along the beach. It drove past us, disappeared for a few minutes, then returned to park perhaps 20 feet away from us. A bunch of cooped-up, fractious kids jumped out, whooping, and their presumptive parents began setting up a fairly elaborate campfire set to roast hotdogs inches from our outraged noses.

Understandably, my companion and I were fairly miffed. Surely, with 21 miles of beach to choose from, their party and ours could have shared the scenery without being on top of each other’s lunches. It seemed like such bizarre behavior that I felt compelled to ask the mother of the screaming children why they had picked that particular place.

She looked at me as if I were speaking Urdu. “Well, that’s where the people were. It must be the best place.” Need I even say that their car had New York plates?

And that, my friends, is the basic logic behind competitive bidding, or indeed, any industry buzz that makes a book seem more valuable. Not everyone who gets into the bidding, or who is doing the buzzing, has actually read any of the book in question, so it usually isn’t a matter of the writing, or even necessarily of the story: it’s all about wanting to grab that elusive object of desire before the next guy does.

There are a couple of ways that a book can become the object of competitive bidding. First, if there is enough initial interest from publishers (again, often a matter of name recognition and industry buzz), the agent could elect to put it up for auction, as was the case with THE CLAN OF THE CAVE BEAR, which the industry had decided would be a major bestseller long before it hit print.

More commonly, though, an agent will send out a book to several editors at once, and if more than one editor wants it, the publishing houses start bidding against each other for the book. The one who offers the higher advance, of course, gets to publish the book.

And that, as you may well imagine, is a great situation for any writer, first-time or experienced.

It’s also a pretty good reason to ask any agent who offers to represent you, “So, how do you plan to market my book?” before you sign an agency contract. There are plenty of agents out there who do not favor mass submissions, where editors at several publishing houses are all reading the book simultaneously. Instead, they prefer to target one editor at a time, tailoring the submission to wow that person in particular.

Both methods have their pros and cons, of course – but that is a matter for another day. In the meantime, keep up the good work!

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What if I want one-on-one assistance?

First Reader Editing
I offer one-on-one developmental editing services for manuscripts and book proposals. As fit between an editor an a project is monumentally important, however, I am very selective about taking on projects. If you would like to explore the possibility of whether I would be a good fit for yours, please e-mail a 1-paragraph description of your project, as well as brief indications of the book category, your target market, submission history, and any deadlines that might be hanging over the project to me at anne@annemini (dot) com.

Please do not send me your query letter, synopsis, or any portion of your manuscript or book proposal unless I specifically request it. If you have general questions about writing, querying, submission, etc., that you would like for me to answer on a one-on-one basis, rather than addressing as questions on my blog, please e-mail me to book online or telephone consultation time (see below).

Please allow lead time for scheduling: I am generally booked up months in advance for book-length projects. I do maintain a waiting list for unexpected openings; they sometimes turn up with very little advance notice, so it’s always worth asking.

If I am not the right editor for your project, I might be able to steer you toward a good fit elsewhere. If you are interested in a recommendation, please provide me with — wait for it — the book category, intended target market, and a one-paragraph summary of your project.

Mini Consults
Sometimes, it’s just helpful to talk about your book with someone who reads manuscripts for a living. Since so many Author! Author! readers asked for it, I also now answer writing questions and give professional feedback on marketing materials, such as queries, synopses, and book proposals in pre-scheduled telephone appointments. While this is not a substitute for full-scale editing, many of my clients have found Mini Consults effective in tackling seemingly intractable literary problems.

If you would be interested in learning more about this service, please e-mail a 1-paragraph description of your project, the book category, your target market, submission history (if any), and deadline requirements to me at anne@annemini (dot) com.

All other questions
Part of my purpose in setting up this website is to provide as much information about the writing life and publication process as possible to aspiring writers, as well as providing a forum for creating community amongst writers at all levels. To that end, I am always happy to answer questions posted by readers, provided that the questions are general enough to be of interest to all.

Please post these questions as comments on the blog, rather than sending them to the e-mail address above. If I answer a question via e-mail, it helps one person; if I answer it on the blog, it’s available for everyone. Also, it’s substantially more time-consuming for me to respond one at a time to similar questions.

Please be aware, however, that due to heavy demand, I can no longer answer readers’ requests for free manuscript-specific advice or personal writing career guidance that are sent to me through this forum. If I answered all of the questions I receive individually, answering my e-mail alone would be a full-time job!

Also, I’ve covered a great deal of material on this blog over the years, so if you check the category list at right or run a search in the box in the upper-right corner, you may find the answer you are seeking more quickly than asking me directly. The archives remain posted for a reason, and that reason is to help writers!

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Guest Blogger Jordan strikes again

Hello, my friends! It’s been awhile, eh? Apologies for not popping back in sooner, but perhaps this is good timing, as I hear that you’ve been receiving the skinny from Mini on the brutal, humiliating and absurd trade known as publishing.

Let me tell you a story. Once upon a time I interviewed authors—famous ones like TC Boyle and emerging ones like Gayle Brandesi—for my literary radio program Word by Word. I hosted this show for three years (a volunteer labor of love that still got us a $10K NEA grant) and I got some of the best (and worst) advice from writers possible. One of my favorite bits came from the contemporary surrealist writer Aimee Bender. We were discussing her story, “Fruit and Words” (which, if you haven’t read it, you must. It can be found in her collection, Willful Creatures). She said (and I am paraphrasing from memory): “Writing is the only art where you must use the medium itself to describe the act of making it. You don’t paint a picture to describe one, or dance a dance,” she said.

I thought a lot about this, how we writers take the tool of everyday communication and mold it for both artistic and practical purposes. We are always using our medium. When you think about that, you who are no strangers to the pen, the muse or even the writing conference, you will realize that you have a powerful tool at your disposal to help focus you on a daily, even hourly, basis.

Focus being the key word here. That’s what all this happy feeling stuff is about—getting you to focus your feelings and thoughts—which are linked, by the way—on positive outcomes and good feelings. Why? So we can sing Kumbaya and bliss out on our own inner beauty? No! (Well, okay, if you must). The reason is that positive thinking attracts more of itself and it has a tendency to lead to hope and motivation—two things you need in spades in this industry.

The problem is, positive thinking doesn’t come terribly naturally to many of us. It’s been beaten, shamed and encouraged out of us. Which is why I’m here to remind you that beneath all the terrible odds and the ridiculous standards, there’s a reason why you write in the first place that probably is closer to making you feel joy than it is to getting rich quick. But it’s easy to get lost in the getting rich and famous end of it.

Yes, you want to make a living at your trade but I doubt you’re in this for the money. You’ve got important ideas and good stories and you must write or die, and you seek a reputable, time-tested platform to put them out there. When you lean toward the positive, have faith and generally believe good things might happen, you are more likely to follow up on leads you’d otherwise be too depressed, ignorant or overwhelmed to pursue. You are more likely to say “yes” to things, to accept tips, to learn, grow, and find your way smack into the center of success.

So here’s a tip: Whatever your writing goal, try to think about it when you’re ALREADY feeling good—don’t send negative thought or feelings to the thing you want most when you’re about ready to throw down the pen forever and apply to Burger King.

Save thinking about Being a Published Novelist for times when you’ve paused from laborious data entry/real estate selling/banal Ad-copywriting and have stepped out onto the corporate patio to soak in some sunshine. Reach for your writing desires as a kind of mood enhancer, so that you come to link positive moments with the acquisition of your Number One Desire. You have to train yourself here as rigorously as Pavlov did his dogs.

Yes, this is kind of like meditation. When the downer thought—remember those “I suck” examples I gave before—comes floating through, chase it off like a nasty, smelly little dog that is trying to soil your yard, and either court or wait for a better moment to think, “But some people make it as writers, and so will I.”

You have the tool—writing—so use it to get what you want. Don’t wait for things to happen to you. Don’t wait for agents and publishers and adoring audiences to validate you. You have to start behaving as if you ALREADY HAVE that which you desire.

I know you just said, “But how can I act as if I have what I don’t have, Jordan? That’s crazy talk!”

Is it? You’re writers. You have a rich fantasy life, I know you do. You’ve spent unreasonable amounts of time dreaming about things and people you wanted. You’ve allowed yourself to wander off into bubbles of fantasy. But someone or something probably made you “snap out of it” and tell yourself, “Stop dreaming, babe. Don’t kid yourself.”

Well I’m instructing you to get back to dreaming. Choose to spend lots of time imagining in full color and detail what it is you want. Because when you do, you activate all kinds of powerful little sensors and feelings inside yourself. They lead to excitement, hope, action, more writing.

Then WRITE DOWN your fantasies for the perfect literary career in precise detail as if it is already happening. Because the more you take your writing career as something that already exists, the more you make room for things to happen instead of languishing in the statistics and deciding it isn’t worth trying.

Here’s an example from my journal from September of last year:

“Today it occurred to me that if I want to be a published novelist, nothing stands in my way. The way will be shown to me. I have finished my novel revision and I’m agent-shopping again, but with such confidence and power that it happens so fast and the agent sells my book fast too. It’s was all just a simple matter of readying myself, shifting my energy.”

Funny thing is, while THAT novel I am describing above did not succeed in getting me an agent, I wrote a whole OTHER novel that in fact garnered me an agent in one week’s time when I sent out queries. I’m not making this up. The novel mentioned above was something I needed to clear out of myself, and it made room for the one I really wanted to write. I was so SURE, so EXCITED, that I wasn’t the slightest bit surprised when I got an agent.

And the fact is, I didn’t wait for external validation to believe that. Yes, I have done my homework, but my other novel is perfectly lovely too. Nothing wrong with it. Except that it deals with family issues and I felt very scared that if it were published, my family would hate me. I channeled lots of fear towards it. Et Voilà, it went nowhere.

I hope that for every strike of reality that hits you about why it’s hard to make it as a writer, you’ll remember that so long as you don’t jump on that particular bandwagon, and make room to write what you want and feel good about it ONCE A DAY, you’ll be shocked and amazed at how much opens up for you.

If you’d like to formally get involved in this work, it’s not too late to sign up for the Creating Space online class (link), session one, which begins on September 8th, for 4 weeks.

My new professional website is going up in about a week too, so please visit me there. In the meantime, you can always find me at my blog.

Jordan E. Rosenfeld

Anne here:

Thanks, Jordan, for all those words of wisdom! We really appreciate your stopping by.

And everybody, if you’ve been finding Jordan’s advice helpful, please, write in and let us know. Also, if I can blandish Jordan into coming back and visiting us here again (as I hope I shall), are there any points she’s made you’d like her to expand upon?

I also want to toot my horn on her behalf before I sign off. Jordan’s book, “Make a Scene: Crafting a Powerful Story One Scene at a Time” will be published by Writer’s Digest Books in Fall, 2007 and her book with Rebecca Lawton, “Creating Space: The Law of Attraction for Writers & Other Inspired Souls,” will be published in Summer, 2007 by Wavegirl Ink. She is a book reviewer for NPR affilliate KQED’s news-magazine the California Report and a freelance contributer to Writer’s Digest Magazine, The Writer, The St. Petersburg Times, AlterNet, The Pacific Sun and more. Her novel, THE NIGHT ORACLE, is represented by the Levine-Greenberg literary agency.

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The great advance mystery, Part II

When I left off last night, I was initiating you into the mysteries of how advances work, working up to an answer to Jude’s excellent question, ““How much does a first book usually garner in way of an advance?” Today, I want to talk about how the general rules governing advances might apply to you, and how you can prepare yourself for your first publishing contract.

An advance, as I told you yesterday, is essentially an unrepayable loan against the author’s future royalties for a particular book. (Unrepayable in the sense that if your book sales are slow, and your royalty percentage does not reach the amount of the advance, you are not obligated to return the difference to the publishing house.) The more copies the publishing house expects to sell, the higher the advance — with certain exceptions, of course, because this is the publishing industry, and there are exceptions to most rules.

Royalty rates vary, based upon what your agent negotiates into the publication contract, but generally speaking, first-time authors get a lower percentage of the cover price than better-established ones. Also, the author typically gets a significantly higher percentage of hardback sales than trade paper, and trade paper endows a higher percentage than paperback. So the anticipated format of release — which is utterly beyond the author’s control — will have a significant impact upon the amount of the advance a publisher offers.

Everyone with me so far? Okay, let’s get down to dollars and cents.

I could sugar-coat this, but I’m not going to lie to you; if you’re serious about your writing, you deserve to know the truth. The plain fact is, these days, it is EXTREMELY rare for a first book by a non-celebrity to attract a large enough advance to allow its author to quit her day job (yesterday’s first blog to the contrary). Buy a car, maybe — but for fiction, it might not always be a NEW car, if you catch my drift.

Why so low? Because the advance will be a reflection of how the publishing house thinks the book will sell, and a first-time author is usually not walking into the deal with an already-established readership. This is why, for those of you who read Publisher’s Weekly , bloggers tend to command higher advances for their books than other first-time authors, even when those books are simply the blogs repackaged into book form: there is an already identified, preexisting audience for such books (who have, presumably, already read everything the book except for the introduction and Library of Congress number). Unfortunately, while there are quite a few fiction blogs out there, they tend not to command immense readerships, so this route to self-improvement is not available to all writers.

Also, for a first book, the planned print run is generally small. For the purposes of illustration, let’s assume that you’ve written a beautiful, lyrical literary fiction book that the publisher anticipates will sell 3,000 copies. You do the math. If it comes out in hardback (and, increasingly, first novels are being released in trade paper, which automatically means a lower royalty percentage for the author), it might retail for around $24. Let’s assume you got a good contract, and you’re entitled to 10% of the cover price. That’s $2.40 per book, less your agent’s 15%, so $2.04 per book is yours. If every single copy of the initial printing sells, your share would be $6,120.

And at most publishing houses, they would assume that the first print run of LF would not sell out; they’d be banking on readers of your second and third books coming back and buying it after you are better established. So your advance might be in the neighborhood of $2,000 — less, of course, your agent’s 15%.

I heard that gigantic collective gulp out there. Well might you gulp. If only one publisher is interested in a book, there is little incentive for the advance to be larger.

A small advance can be quite a shock to those new to the game, especially if the acquiring editor makes a ton of manuscript revisions a condition of the sale — which is far from uncommon — or with a nonfiction book, where the book is sold not on the finished manuscript, but upon a proposal and the first chapter. Ideally, if you write NF, your agent will fight to try to raise the advance to a point where you could be writing full-time in order to finish the book, but it does not (and I hate to tell you this, but it’s my job) always work out that way.

There is a huge difference, from the writer’s point of view, between being paid a month’s salary to make major revisions and being expected to take an unpaid vacation or use up all of your accrued sick leave to do it. Or, still worse, NOT having benefits and needing to take the time off anyway, or not being able to take any time off at all. How to pay for revision time can be an issue even if the advance is relatively large: even if the sum offered is princely, it’s not as though the author gets the entire amount in a single chunk when the ink is still fresh on the publishing contract.

Was that primal scream I just heard the sound of 500 of you crying, “Wha-?!?”

That’s right: the advance is paid in installments, either in two (one upon contract signing, the second upon the publisher’s acceptance of the manuscript) or three (one upon signing, the second upon acceptance, the third upon publication). To burst even more bubbles, some publishers are notoriously slow in coming up with the dosh; yet another excellent reason to affiliate yourself with an agent, so you have someone fighting hard to extract your money from sometimes recalcitrant publishers’ pockets.

Which continues to be true down the line, incidentally. Royalties are not typically paid to the author as soon as they come in: most publishing contracts specify that they will be paid every six months. So even if your book is selling extremely well, you might not see your share for quite some time.

Have I depressed you into a stupor? Or motivated you to get started on that second book?

The latter, I hope, because the good news is, this is a business where your efforts may be slow to pay off initially, but when they do, they can pay off for decades. Most writers who make a living at it are receiving royalties on multiple past works, not living from advance to advance. So if you’re in it for the long haul, remember, your first book is the Open Sesame to the publishing world, not to the room with the heaps of gold in it.

The Open Sesame is the first necessary step, however, and by being aware that a big advance may not mark the occasion of your first book’s sale, you can concentrate on the achievement itself, rather than the up-front monetary award. I know too many authors who were so intent upon the advance that they were disappointed — disappointed! — at their first publishing offers.

As I’ve said before and shall no doubt say again, if you’re planning a lifetime of writing, it is VITAL to recognize your achievements along the way. Yes, there are overnight successes in this business, but usually, those overnight successes have been toiling for years in obscurity first, either having trouble finding an agent or publisher, or writing books that sold only a few thousand copies each. (Again, you do the math.)

But those small books were successes, too, as was finishing each manuscript, landing an agent, and yes, signing with a publisher for a tiny advance. All should be celebrated, and heartily — because, frankly, are any of us in this ONLY for the money?

That being said, I hope all of us make a lot of money at it.

Tomorrow, I shall wrap up this topic, talking about ways you can find out what first books in your genre are attracting these days and how to talk to a prospective agent about it without sounding greedy and/or unrealistic. Also, I will discuss how agents’ submission strategies can affect the probability of your book’s being the object of competitive bidding, which is the best means to a larger advance.

Keep up the good work!

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Do unto others as you would have them do unto you

I don’t normally get all Biblical on you fine people, but on this particular Sunday, I’ve just had some rather startling news: a writer friend of mine, someone whom I have helped until I was blue in the face, has just landed a rather large publishing deal. With a big enough advance that she can take months off her day job to finish the book — since it’s a NF book, she only has a chapter and the proposal written.

She has, in fact, just achieved the writer’s dream. So why am I not dancing and singing and inviting all of us to celebrate her success?

Normally, I would. You know me — usually, I am the first to jump up and down when someone hits a home run in the publishing game. Especially a friend. And even more especially someone I have helped along the way — not only did I spend a month and a half going over her book proposal with her, but I more or less bullied my wonderful agent into first talking with her (when’s the last time a powerful NYC agent gave you twenty minutes of phone time mid-project?) and then into reading her proposal toute suite.

Nor was that all. 100% of my friend’s information about how to write a book proposal came from this very blog and my in-person assistance. Heck, I once edited one of her proposal drafts when I had a fever of 102 — as her friend, not as her hired editor — because she was in a panic about a deadline.

I seriously believed in this writer, in short.

I don’t like to toot my own horn, but considering that my friend had NEVER queried before, these boosts probably took at least 3-5 years off her road to publication, conservatively speaking. I am not exaggerating — she knew so little about how the industry works that she didn’t even know that I had hooked her up with one of the best agents in the world for her type of book until AFTER she had signed — and then only because other writers in her area gasped when she told them who her agent was.

Yes, you read that right: my friend was so new to the process that she hadn’t even bothered to do ANY research about an agent before signing with her. That should make those of you who have been conscientious in your querying faint.

But hey, I try to be as supportive of other writers as I can; I’ve been working hard to be happy for her, even though, strictly speaking, she hasn’t paid her dues. She’s a good writer, and a lot of people forget in the early stages of the process that kind authors like me who are willing to help those earlier on are not simply public utilities provided by the universe for their assistance, but human beings who might conceivably like to be thanked every once in awhile.

Okay, so maybe it was a little overly-trusting of me to teach someone I had known less than a year to make Mediterranean recipes that have been in my family for generations (had I mentioned she was writing a food memoir?). Perhaps it was overly-tolerant to let someone who really didn’t want to get published any more than any of the other writers I knew hijack what was supposed to be my Christmas vacation to teach her how to do a book proposal. But honestly, there was really no graceful way I could whack her over the head and say, “Um, would you mind learning enough about the business to be grateful for what you HAVEN’T had to go through?”

So I held my tongue, even when she started speaking about parts of the book that had been my suggestions as her own unaided ideas. Even when she implied to her blog readers (she’s a fairly successful blogger) that she had gotten her agent through a magical process of networking set up by the universe, apparently without any individual human being having made any exceptional effort on her behalf. (It made me feel like a telephone operator, not a friend.) Okay, I put my foot down when she started stealing my recipes (and my godmother’s, while she was at it) for her book, but other than that, I just was supportive and waited for more experience in the business to teach her that it’s a bad idea not to give credit where credit is due.

Then her book garnered offers from two major publishing houses — and she didn’t even bother to pick up the phone or drop me an e-mail to let me know.

I had served my purpose, I guess. The only reason I found out that she had sold the book at all was that I had sent her an e-mail about something else. Yes, dear readers, I honestly did find out about her first book sale as an, “oh, by the way.” After she had informed other friends, evidently. As nearly as I can tell, I was pretty much the last in her circle of acquaintance to know — after I had given her such a boost in her career that from the beginning of the proposal-writing process to book deal was 10 months.

Yes, you read that correctly.

I don’t know how much the publisher is giving her. I am not going to ask. I would rather not know to the penny how much my friendship is worth.

I am writing about this not just to vent (although that’s feeling pretty good, too, of course), but as a double-sided cautionary tale — no, make that triple-sided. First, since publishing is a business that thrives on personal connections and writers believing in one another, it is — as I expect I have pointed out before — an environment where we’re all better off if we are eager to help other writers.

If I did not believe that we all have an ethical obligation to help and a need to be helped, I certainly would not devote so much time to this blog. I genuinely hope that the advice I give here will help you succeed, and that as success builds upon success, you will help others in your turn.

Unfortunately, there are people who don’t understand that generosity should be reciprocal; writers like my former friend, who will grasp at any connection they can to clamber more quickly up the proverbial ladder to success, are not all that rare, alas. Do bear this in mind the next time you meet an established writer and ask for advice or a recommendation: that hesitation you see will be a direct result of having been used before.

The unappreciative make it harder for everyone else.

Second, it is very, very common for those of us with good agents to be asked by writers we barely know to show material to our agents, to lobby for representation. This is a more substantial favor than most aspiring writers realize: most of us will NEVER ask such a large favor of our agents without reading the manuscript in question first, at least in part, so the request generally entails investing a fair amount of our time. And since a well-known writer might get four or five of these requests at any given writers’ conference, that’s a substantial charitable donation to the arts.

Why must we read it first? Well, if the requesting writer turns out NOT to be very talented, it will make it significantly harder for us to make similar referrals in future. If the requester is talented but turns out to be hard to work with or just a jerk, that will necessarily reflect badly upon us, too.

Which is why it is considered very, very rude within the industry to walk up to someone you’ve never met before and hand him a manuscript. No matter who he is. If you want to enjoy a good reputation, NEVER force a ream of paper upon someone who hasn’t asked for it.

Pitch as often as you like, but don’t penalize busy people for being too polite to say no. (Oh, yes, sometimes they will take the manuscript — but the ones that do are usually authors new to the game who are afraid that they’ll get a reputation for being mean if they do not say yes to all comers. It’s really not fair to take advantage of that fear: if your first book had just come out, and you were promoting it while still working your day job, wouldn’t you resent being handed 500 pages by a total stranger?)

Third, don’t leave all of your gratitude to grace the acknowledgments of your first published book. If people are kind enough to help you now, express gratitude now — and no, just saying, “Gee, thanks” is not always sufficient for a major favor. For heaven’s sake, send flowers every once in awhile.

And remember, no one in this business (or any other, for that matter, outside the clergy) is under any obligation to do favors for people they don’t know. Bear in mind that you ARE in fact asking a personal favor if you ask for advice or assistance, a time-consuming, genuine drain upon a generous person’s limited time. Please don’t treat any author, agent, editor, or writing teacher’s having been nice to you once as an invitation for further imposition.

Trust me, you don’t want to be the person about whom someone in the industry says, “Wow, I should have said no three favors ago.”

Above all, try to place yourself in the shoes of the person you want to help you. Treat them as you would like to be treated — because, in the long term, being considerate can only help you in this business. Not only does this make abundant ethical sense, but this is a business where people have long, long memories: it is certainly not unheard-of for an act of over-eager imposition to catch up with its author years later.

As for my friend, well, bless her for landing the book contract. I’m glad she’s making money for our mutual agent, and I hope her book is very, very successful; as I said, she’s a good writer. I even sincerely hope that she becomes a major writing star. And I wish for her the best gift of all: that she will come to realize that in this industry, as in life, other people don’t just exist to bring her benefits. In a generous universe, we all need to help one another.

There endeth today’s lesson. Keep up the good work, and be kind to one another.

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The great advance mystery

Okay, I didn’t want to leave bad feelings hanging in the air, so I’m posting for a second time today. I hate not feeling upbeat about the publication process, even for a few hours. Onward and upward, as I always like to say.

Thank goodness, then, that intrepid reader Jude wrote in this weekend to ask the burning question on everyone’s mind: “How much does a first book usually garner in way of an advance?” I was shocked — SHOCKED, I tell you — to realize I had NEVER done a post on the subject. So thank you, Jude, for reminding me to do it.

We’ve all heard the stories, haven’t we, of the struggling author plucked from obscurity by the sale of that first book? How Stephen King misheard how many digits were in the advance for CARRIE when his agent called to tell him about it — and then dropped the phone when he finally understood how much money was involved? How Jean Auel’s THE CLAN OF THE CAVE BEAR, garnered what was at the time the highest amount ever commanded by a first novel at auction? How occasionally literary novels wow ‘em so much at Farrar, Strauss that the advances run into six figures?

And on a more modest level, how, referring to my last blog, authors get large enough advances to take extended leaves of absence from their day jobs in order to write and revise?

Before I launch into a description of how the average book’s experience is different from these, let me ask a few questions to those of you new to dealing with the publishing industry: are you sitting down? With a cool drink in your hand, and perhaps a teddy bear to clutch? Have you taken any necessary medication to ward off heart attack or stroke?

If the answer to all of these questions is yes, let’s back up a little and define our terms, so we can discuss the first-time author’s advance productively.

For those of you new to the biz, it’s called an advance because it is an up-front payment of the author’s future royalties, a percentage of the cover price of the book. Essentially, the amount of the advance is the publishing house’s very conservative estimate of how many copies they expect to move. Why conservative? Because if your book does not sell as well as they think, you don’t have to pay back the difference.

Sort of like THE PRODUCERS, isn’t it? An author could conceivably make more money on a heavily-hyped failure — defined by the industry as a book that was expected to sell 100,000 copies but only sold 10,000 — than on a sleeper that was originally expected to sell 3,000 but actually sold 10,000. What a world!

Actually, that doesn’t happen all that often, since (a) a large advance usually means that the publisher will invest more resources in promoting the book ,and (b) the advance calculations are ALWAYS intended to fall on the short side, so the publisher will not be out of pocket much.

How do they calculate it, you ask? Well, it’s sort of as if your parents sat you down a year before your wedding and said, “Here’s what we expect the cash value of your wedding presents to be. If you will sign the rights to any future presents over to us, we will pay for the wedding — gown, invitations, food, everything — and pay you, say, 7% of the cash value of the first 50 gifts, 10% of the second 50 gifts, and 12% for gifts #101 on. We will give you now, at this very moment, a check for 2% of what we think the ultimate cash value of all of your gifts will be, in return for signing our contract. We’ll pay you the rest of your percentage after the gifts have rolled in. Of course, if you would prefer to pay for the wedding all by yourself, you don’t have to agree to this, but we can afford to throw you a much, much bigger wedding than you can possibly throw for yourself — with invitations sent out to thousands of people on your behalf — which may ultimately translate into many more presents.”

Welcome to the world of publishing. A heck of a lot happens before the author gets to toss that bouquet around.

Tomorrow, I shall go into why it actually is good for you to be aware of the norms of the industry, and how you can go about making yourself a savvier hoper. The more you know, the better you can work the system, and the more of a joy you will be to the agent of your dreams!

Onward and upward, everybody. And keep up the good work.